Podcasts about indie beauty

You don't need to scale your beauty brand internationally for it to be successful. In fact, keeping it  small is an option. In this episode of Green Beauty Conversations, Lorraine Dallmeier –  Chartered Environmentalist, Biologist, and CEO of Formula Botanica – explores something we don't talk about enough in the beauty industry: the option to not scale.  Listen to this episode and discover why keeping your beauty brand small might be the best decision for you and your business!   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram    

Starting a beauty brand is one thing – scaling it internationally is another challenge entirely. In this episode of Green Beauty Conversations, Lorraine Dallmeier – Chartered Environmentalist, Biologist, and CEO of Formula Botanica – is joined by Karmen Novak, founder of Flower and Spice, who shares how she turned her passion for botanical skincare into a thriving global brand. What began as a kitchen experiment quickly evolved into an international business. Karmen shares how she tackled the challenges of distribution, investment, and branding, all while expanding into one of the world's most competitive beauty markets – China.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram  

Can a beauty brand grow, innovate, and achieve international success without compromising its core values? That's the question Lorraine Dallmeier, Chartered Environmentalist, Biologist, and CEO of Formula Botanica, asks in this week's episode of Green Beauty Conversations. Lorraine is joined by Laura Rudoe, founder of Evolve Organic Beauty. Together, they explore how Laura built a globally successful beauty brand while staying true to its sustainability and ethical values. Whether you're an indie entrepreneur or simply passionate about the beauty industry, this episode is for you.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Imagine starting a beauty brand with no financial backing, formal training, or industry guidance—armed only with determination and a dream. This is the story of Elizabeth Arden, who transformed her kitchen-made creams into one of the most iconic beauty empires of all time. But it's also the story of so many modern-day indie beauty entrepreneurs. In this episode of Green Beauty Conversations, Lorraine Dallmeier, Chartered Environmentalist, Biologist and CEO of Formula Botanica explores the parallels between Elizabeth Arden's legacy and today's indie beauty movement. Tune in now to discover 8 powerful lessons every indie beauty entrepreneur needs to know to build a purpose-driven, impactful brand.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Elizabeth Arden is one of the most iconic figures in the beauty industry, known for building a global empire from modest beginnings. Her remarkable journey is a testament to vision, innovation, and determination—and surprisingly mirrors the path of many modern-day indie beauty entrepreneurs. In this episode of Green Beauty Conversations, Lorraine Dallmeier, Chartered Environmentalist, Biologist and CEO of Formula Botanica, sits down with Professor Stacy Cordery to explore the life of this pioneering entrepreneur. Tune in now for an inspiring conversation you won't want to miss! And for a deeper dive into Elizabeth Arden's extraordinary story, make sure to grab a copy of Stacy's book, "Becoming Elizabeth Arden: The Woman Behind the Global Beauty Empire."   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

What if your skincare routine could celebrate your cultural heritage while transforming your skin? In this episode of Green Beauty Conversations, Lorraine Dallmeier—Chartered Environmentalist, Biologist, and CEO of Formula Botanica—is joined by Evelyn Akande, the creative director and formulator of Kanda Natural, a Nigerian natural skincare brand rooted in West African botanicals.  Kanda is committed to celebrating cultural heritage through natural, minimalist skincare products that harness the power of natural ingredients like shea butter, neem, and moringa. If you've ever wondered how to build a beauty brand that celebrates both culture and nature, this episode is for you. Tune in to discover how Kanda Natural is reshaping perceptions of skincare. And who knows? Evelyn's story might inspire you to start your own skincare brand!   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram    

In this episode, Tara and Jill sit down with Indie Beauty brand advisor and consultant Anna Vale to discuss utilizing modern marketing and communications to elevate independent brands. www.annavale.com LinkedIn: linkedin.com/in/anna-vale

On this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, sit down with Kerry Sullivan, CEO of Versed. Kerry shares her career journey from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming Versed, a rising skincare brand. She discusses the unique challenges and opportunities of transitioning from established corporations to a fast-moving indie brand and how her vast experience in beauty commerce gives her a competitive edge.Kerry dives into the differences between managing large, structured organizations and working alongside visionary founders like Katherine Power at Versed. She reflects on the importance of adopting a “scrappy” mindset, leveraging big brand best practices while embracing the agility required to scale emerging brands. Kerry also shares her approach to recruiting for growth-stage companies and the critical role of immersing herself in various aspects of the business, from marketing to warehouse operations.As Kerry discusses the evolving beauty landscape, she emphasizes the importance of authenticity, understanding consumer needs, and balancing new trends with proven business practices. Her insights into modern influencer marketing, the future of TikTok Shop, and global expansion make this a must-listen for anyone interested in the future of beauty brands.Key Takeaways:The power of merging big-brand expertise with indie brand agility to foster growth and innovation.Insights into navigating full-funnel marketing strategies for emerging beauty brands in today's digital and retail environment.The importance of human touch, authenticity, and strategic risk-taking in building successful beauty brands. Hosted on Acast. See acast.com/privacy for more information.

What are the nuances of international pricing strategy? How can an indie brand enter the European market? How can a brand plan ahead for global regulatory restrictions in their product development cycle?

This podcast features a conversation about the current state, and future, of indie beauty, in conversation with Kelly Kovack from BeautyMatter, Rob Akridge PhD from OPULUS Beauty Labs, and Akemi Ooka PhD from Independent Beauty Association. This was the closing panel for our So, You Want to Start a Beauty Brand? E-Summit - find the full replay on our blog! Interested in supporting the podcast? Please share, subscribe and consider writing a review. If it's accessible, we also have a Patreon page that you can find at www.patreon.com/theecowell

As the world's number one online formulation school with award-winning courses, it is particularly validating to see how far and wide Formula Botanica teaching is spreading. Before the advent of online learning, cosmetic chemistry was taught only in a small number of universities, mainly in the UK and US, which meant formulation training was not as widely accessible as it should be. Formula Botanica has changed that in a big way. Its teaching now reaches over 19,000 students in over 190 countries. In this opinion episode, Formula Botanica CEO and podcast host Lorraine Dallmeier sets out a vision for a better global cosmetics industry; one that sees it entirely normal for local, indie beauty entrepreneurs to create premium skincare brands to rival any of the global big brands out there today.  In fact, Formula Botanica graduate founders are doing just that, as we heard in the previous episode with self-made beauty entrepreneur Dewi Kauw.  In doing so, they will be challenging the dominant, Eurocentric perception of beauty which should no longer be valid, and certainly needs to be changed. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.    

In the last guest episode, we heard from Formula Botanica graduate and indie beauty rock star Leslie Reichgelt, founder of Bella Botanicals, who has managed to smash every preconception we have about what a beauty brand should be and how one should operate. She shared some amazing tips on how to build a beauty business on a budget by simply networking and being visible in your own community. Prompted by Leslie's experiences, podcast host and Formula Botanica CEO Lorraine Dallmeier uses this episode to reflect on her early career and how difficult it was to put herself out there. Being the visible face of her business was terrifying at the start, but Lorraine persevered. It is daunting starting a new business and we all have moments of doubts. But, the key to success lies in getting out of your comfort zone and taking a leap of faith towards personal growth and your dreams of becoming a beauty entrepreneur. How do fledgling beauty entrepreneurs shift their mindset to be successful in today's economic climate? Listen in to an exciting and inspirational episode that offers a simple road map to pushing past your biggest fears and creating a successful beauty business on a budget and on your own terms. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website. 

We're no strangers to the biggest beauty brands out there - it's our job to test them out for you, our Youbies. But we'll be honest with you, sometimes it's the smaller, independent brands that really knock our socks off.  We've been building a list of our top indie beauty brands for months now and we're finally ready to share it with you. These are the brands we think are going to be lining your future bathroom shelves. So snatch them up before they pop off!  ALL PRODUCTS MENTIONED:  Holme Beauty Base Primer $65 Holme Beauty Setting Spray $49 Holme Beauty Lip Gloss $36 Gunk Off Skincare Astromantique AIR Body Elixir $69 Darl Skincare ESK Skincare About Time We Met Skincare LoungeFace Lash Tubing Mascara $37 MAMAMIA STAFF PICKS:  Bare Body Beauty Co Manuka RX ORRO & Co Glow Drops $45 ORRO & Co Capri Body Butter $42 Ipsum Best Skin Cleansing Oil Balm $34 SUBSCRIBE: Subscribe to Mamamia GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Kelly McCarren Producer: Cassie Merritt Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Kicking off this month's episodes, Sandra chats with Taylor Bryant, writer and editor for Beauty Independent which is a trade publication that covers primarily indie beauty brands and general happenings within the industry. Notably, Beauty Independent is the sole publication that covered the launch of Nopalera in November of 2020. Taylor mostly covers BIPOC founders, the struggles they face, their accomplishments and wins and the white spaces they're filling as well as topics around sustainability. Prior to Beauty Independent Taylor worked full time for Nylon, Refinery29 and freelanced at a handful of places including Teen Vogue, Fashionista, LA Times, Glamour and the Wall Street Journal.Her journey through school and various fashion and beauty publications give her a wise perspective on the current and future state of the industry. This coupled with her passion for searching out compelling and inspired founders to promote and elevate them in the public eye makes this a must listen for aspiring entrepreneurs. Enjoy!Recorded March 6th, 2023Connect with TaylorWebsiteInstagramLinkedinConnect with NopaleraWebsiteInstagramTik TokJoin Sandra's Entrepreneurial NewsletterAsk a business question

On Episode 198 of the Korean Beauty Show podcast, Lauren discusses the Korean Beauty trend that indie beauty brands are winning at in Korea. Plus, how should you use and store Vitamin C products. Real customers review products from Subi and Beauty of Joseon. Lauren shares her recommendation of the week.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-k-beauty-trend-dominated-by-indie-beauty-brands   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's Instagram: www.instagram.com/stylestory_kbeauty Jelly Ko's Instagram: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau   K-Beauty News Clean Beauty Shows No Sign Of Slowing Down    Question of the Week: Questions About Using and Storing Vitamin C Serum    Review for the Korean Beauty Show Podcast   Recent K-Beauty Reviews Products mentioned:  Subi Perfect Pimple Patch  Powder Cleanser Beauty of Joseon Apricot Peeling Gel   Recommendation of the Week: Korean Film The HuntSee omnystudio.com/listener for privacy information.

If you've been into a CVS lately, you've probably noticed that the term “drugstore beauty” doesn't mean what it used to. Amid the conglomerate-owned giants like Maybelline and Covergirl, you can now find hip indie startups on the shelves. Behind that strategy is Andrea Harrison, the retailer's vp of merchandising for beauty and personal care. For this episode of the podcast, Harrison talked about how CVS has been experimenting with its new "Beauty IRL" store format, what beauty trends are on her radar and what CVS looks for in startup brands ready to enter a major national retailer. She also talked about what happens when a product sold at CVS goes viral on TikTok.

On this episode of the Friends in Beauty podcast I welcome Celebrity Makeup Artist Sebastien Tardif to the Friends in Beauty guest chair. Sébastien's work has taken him to New York, London, Los Angeles, Hong Kong, Tokyo and beyond.    For more than 25 years, he has led innovation for many global luxury brands, and has beautified celebrities including Naomi Campbell, Nelly Furtado, Jane Fonda, Olivia Palermo and Glen Close to name a few. He has led makeup direction for more than 100 fashion week shows in New York and internationally, and his signature illuminated makeup has appeared in Vogue, Harper's Bazaar, Elle magazines and more. He is the creator of Veil Cosmetics, renowned for its textural superiority, and a cult favorite amongst beauty experts and professionals.   I had the best conversation with Sebastien and I absolutely loved his energy! It's always exciting to get another Makeup Artist on the show because we can really dive deep into some makeup chat and that's exactly what we did. In this interview Sebastien shares: -Some of career highlights from his 25 years in the industry -The inspiration behind creating Veil Cosmetics -How he's able to determine which products to launch next -The biggest challenge that he faces with having an indie beauty brand -His opinion of the rise of celebrity beauty brands -His key to the no makeup makeup look -Tips for male beauty makeup  -His keys to longevity & success in the industry and so much more   This was such an open and honest conversation and I really appreciate Sebastien so much for sharing so openly with us. Let's go ahead and jump into this chat and if you prefer to watch our gorgeous faces & see some of his products then tune in on YouTube. Enjoy this episode! Leave us a 5 star review and share this episode with a friend or 2 or 3. info@friendsinbeauty.com ENROLL IN D.I.Y PODCASTER COURSE TODAY:  bit.ly/DIYPodcasterCourse   JOIN PATREON TO SUPPORT THE FRIENDS IN BEAUTY PODCAST https://www.patreon.com/friendsinbeauty   FRIENDS IN BEAUTY FACEBOOK COMMUNITY www.facebook.com/groups/friendsinbeauty   FOLLOW FRIENDS IN BEAUTY ON IG  www.instagram.com/friendsinbeauty   SUBSCRIBE TO YOUTUBE CHANNEL bit.ly/FIBTube   SEND ME A TEXT! (202) 519-4652 ADVERTISE YOUR BUSINESS OF THE PODCAST https://www.friendsinbeauty.com/fibadrequest Resources Mentioned In This Episode: -Veil Cosmetics   Additional Resources:   -https://www.amazon.com/shop/akuarobinson   -Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q   -Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481  Use Code “AKUAROBINSON” for 10% of your purchase  Announcements: We're on Apple Podcasts - www.bit.ly/FIBPodItunes!   Join our Facebook community… If  you're looking for a community of like minded, ambitious, and supportive #FriendsinBeauty all working to leave our mark on the beauty industry, join us here: https://www.facebook.com/groups/friendsinbeauty   Join the Friends in Beauty Mailing List: www.bit.ly/FIBTribe   Social Media Info: Veil Cosmetics  (Instagram) - @veilcosmetics Friends in Beauty (Instagram, Facebook, Twitter) - @friendsinbeauty Friends in Beauty (YouTube) - Friends in Beauty https://www.youtube.com/channel/UCcYPyO8nAosEmjEE5nza9Zg?view_as=subscriber Akua Robinson (Instagram,Twitter) - @akuarobinson AkuaRobinson (Facebook) - Akua Robinson MUA Akua Robinson (Website) - www.akuarobinson.com

The idea to create Black Beauty Collective was planted 10 years ago and quickly became a project that was dear to founder and CEO, Leslie Roberson's heart. The growing ownership and access disparities within the beauty industry posed a deep concern for her. For example, despite spending 9 times more than any other beauty product consumers, black ownership in the space only accounts for 2,5% . Creating a collective to ensure broader impact is Leslie's solution to this deep-rooted issue.In today's conversation, Leslie takes us on a journey of how the idea came to her in the first place, how she's gone about recruiting the founders who will be tenants at her flagship store, her business model AND her vision for the collective.Leslie has a corporate career in Talent Acquisition, this is her second venture into entrepreneurship and she's also a US military veteran. She will tell us how she's leveraging all these aspects of her background to make the collective a success.  Enjoy the episode

¡Estamos de vuelta!

When entrepreneur Ekwy Chukwuji-Nnene was told by a major cosmetics conglomerate that "Black women buy anything we sell them", she was at first stunned and then angry. Founder of indie, vegan haircare brand Equi Botanics, Ekwy was met with scepticism when she pitched her products to a global beauty firm. Ekwy knew that they worked. Her formulations had helped resolve her own devastating hair issues and those of her daughters and had gained her a loyal community of early adopters. She knew also that there was a vast, untapped market of women of colour who were being ignored by the dominant, established beauty brands. Why is it that well into the 21st century, the beauty industry still believes it need cater only to the Eurocentric beauty ideal of a white woman with straight hair? Podcast host and Formula Botanica CEO Lorraine Dallmeier invited Ekwy onto the show to talk not only about the challenges inherent in caring for coily, textured hair, but also about the struggles facing beauty entrepreneurs of colour. To learn more about this episode, Lorraine's guest, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website. 

Lorne Lucree is the Chief Innovation Officer at Voyant Beauty, the largest beauty and personal care contract manufacturer in North America, and Head of the new Atelier by Voyant Beauty division, focused on partnering with fast growth indie beauty brands experiencing exponential growth. A product junkie, Lorne has spent his career at the forefront of disruptive beauty and personal care product development – leveraging consumer insights, developments in technology and active ingredients, packaging innovations, progress in sustainability, olfactive trends, and latest formulation techniques into blue sky ideas that translate into breakthrough, retail ready products that resonate. Lorne began his career in beauty working in Global Marketing and Product Development at L'Oreal and Estee Lauder, before moving to Luxury Brand Partners to lead Formula and Packaging Innovation for brands like R+Co, IGK, and One/Size by Patrickstarrr, present in Ulta, Sephora, Cult Beauty, Mecca, Douglas, and other prestige retailers across the world. Lorne was asked to serve as the Product Development Mentor for the inaugural Ulta MUSE Accelerator in 2022, and is the President of the Western Aerosol Information Bureau (WAIB) and a Board Member of the Household & Commercial Products Association (HCPA). Lorne received his undergrad degree from Boston University and his MBA from NYU Stern. --- Send in a voice message: https://anchor.fm/skincareanarchy/message Support this podcast: https://anchor.fm/skincareanarchy/support

Never has the barrier to entry to becoming a skincare formulator and starting your own beauty business been so low. Yet, with all the social media hype and hustle, we can get distracted by news of the indie beauty brand personalities who raise millions in funding and then sell their businesses to mainstream brands, and decide it's all too overwhelming to think about. It is easy to lose sight of what formulating your own natural, organic skincare is all about – from learning a new, empowering skill to changing your life in ways that don't necessarily mean becoming a superstar beauty entrepreneur. In this opinion short, Formula Botanica CEO and podcast host Lorraine Dallmeier talks about how indie beauty can empower you if you take the leap to learn to formulate. She urges us to go at our own pace and on our own terms without the pressure of comparisonitis. Don't wait for permission to start; just give it a go. Be the person you are meant to be. Create a natural beauty business that you shape and own and discover just how positive a life-changing experience it can be. 

When you come across indie beauty founders on social media, you may feel overwhelmed. Their branding, websites and social channels seem so visually together and focused, while you may still be at the stage of wondering how to formulate, let alone build a business with a clear mission. What is it really like to start your own skincare brand? Until you speak to an indie beauty entrepreneur who has truly changed their life and you see it happen before your very eyes, being an indie founder can seem an impossible journey. If these thoughts have run through your mind, then listen to Formula Botanica CEO and podcast host Lorraine Dallmeier interview Naz Bashir, founder of Solo Skin London.  Naz's story is one of someone who started small, thinking of formulating for her own skincare issues only.  From DIY hobbyist to trained organic formulator and indie brand  founder with awards to her name, Naz Bashir talks about how her Formula Botanica courses changed her life. In learning to formulate professionally, Naz grew in confidence as a formulator and realised she was not alone with her skin issues. A business was far from her thoughts at the outset, but it is now her life's mission and very much a revenue stream for Naz and her family. We promise you that this episode will leave you feeling totally inspired about joining the community of natural, organic formulators. Just see where learning to formulate can take you too.

In this episode, I speak with Sarah Chung, CEO @ Landing International. Landing is the leading B2B technology company helping indie beauty brands connect with global buyers and succeed at retail. Sarah and I talk about: 1. Her journey to founding Landing 2. What problems Landing is solving 3. What is the business model 4. What is her advice to CEO of retail brand in Asia with respect to branding building 5. One piece of advice to give a founder of a company of indie or new brand who is starting out.

Are you a Beauty Indie brand looking to grow sales revenue, create brand awareness and build your customer community? Lynn Power, the founder and CEO of Conscious Beauty Collective, has created this new Retail Pop Up store! Conscious Beauty Collective, the Indie Beauty and Wellness Road Show, offers a selection of indie good for you brands that you won't find in every store. Join Lynn and I as we share our conversation about this new retail venture! Lynn Power is a former advertising executive turned entrepreneur. She has a love for beauty and has worked on many global brands including Gillette, Clinique, L'Oreal, Nexxus, Vichy, La-Roche-Posay and St. Ives. With a passion for the business, she has co founded two successful beauty brands, MASAMI haircare and Isle de Nature. Having two Indie brands, she understands the challenges of growing a beauty business and decided to create a new retail concept helping others to follow their dreams! For more information on Conscious Beauty Collective, follow them on instagram @consciousbeautycollective or https://www.lovemasami.com/pages/conscious-beauty-collective-pop-up

On this week's K-Beauty news headlines episode of the Korean Beauty Show podcast, Lauren discusses whether the lack of representation of women on the boards of Korean beauty companies is ultimately harmful for K-Beauty's competitiveness. Plus, she covers the recent acquisition of Indie Beauty brand One Thing by Aekyung Industries. She answers a listener's question about facial fillers in Korea.     Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beautys-big-women-problem CONNECT WITH ME Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's Instagram:www.instagram.com/stylestory_kbeauty Jelly Ko's Instagram:www.instagram.com/jellyko_official Facebook:www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok:https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy   Korean Beauty News Headlines  Why K-Beauty's Lack of Female Representation is Problematic Korean Brand "One Thing" Has Been Acquired by Aekyung Industries    Question of the week: I noticed on last week's anti-aging episode that you didn't mention fillers. Don't Koreans get fillers?   New K-Beauty Releases at STYLE STORY  Missha Time Revolution Night Repair Mini Set The perfect way to try Missha's best-selling serum & moisturiser before grabbing the full size. Contains high-quality probiotics that have been put through a double fermentation process. This uses both warm and cold temperatures to yield the best results for your skin. The set includes 1 x Time Revolution Night Repair Probio Ampoule (10ml) and 1 x Time Revolution Night Repair Probio Ampoule Cream (7ml) It contains 10 different types of probiotics, with Bifida Ferment Lysate the star One Thing Hyaluronic Acid Essence (150ml) Combines hyaluronic acid at both a low and high molecular weight for maximum results. Hyaluronic acid helps reduce the visibility of fine lines and assists your skin to retain moisture. It can also help to give skin a plumping effect. One Thing's Hyaluronic Acid is a good option for those who struggle with tight, dry skin or have sensitised, reactive or acne-prone skin  New K-Beauty Product Reviews Jelly Ko Bubble Tea Steam Cream  "Great product This feels amazing, soft & so moisturised on the skin. Love it

En este episodio te daremos la definición de lo que es Indie Beauty, qué hacen estas marcas, porque nacen y como se promueven. Te invito a escucharlo y si tienes alguna duda la puedes dejar en los comentarios.  Visítanos en nuestras redes sociales: @maybeauty.skin.care en instagram @maybeauty Skincare en Facebook www.maybeautyshop.com nuestra página web.  Gracias por tomar el tiempo de escucharme, espero poder darte contenido de valor para que aprendan un poco cada día. Saludos!!!

Our last podcast episode on the sustainability of using tropical ingredients in our cosmetics raised the issue of transparency in supply chains.  In this Green Beauty Opinion, Formula Botanica CEO and podcast host Lorraine Dallmeier examines one solution to this lack of transparency; going local. Should indie formulators seek to source their ingredients as close to their homes and labs as possible? What implications and advantages are there in doing so? Is it more sustainable to go local than shipping ingredients across the world? Lorraine points out that supply chains are hard to unravel. We have very little information on an ingredient apart from its safety data sheet (SDS), which says nothing about sustainability apart from mentioning the toxicity of a material. We can't know for certain if any ingredient, local or not, is a sustainable option. For example, a particular seaweed ended up crossing country borders five times as it was shipped in and out during its processing into a cosmetic ingredient. Would it still qualify as a local and more sustainable ingredient? Going local in your sourcing of ingredients can however hold out hope for indie beauty formulators keen to be sustainable. Formula Botanica has always stressed indie formulators should build strong relations with reliable suppliers. If they are local, then you can have even greater chance of making this a success. With strong ties, comes a flow of information, insights and advantages, such as greater quality control and brand differentiation. Lorraine points to her podcast interviews with international beauty brand founders May Lindstrom,  and Sarah Brown of Pai Skincare who both said that that keeping manufacturing in-house and using trusted, mostly local suppliers had given their brands an edge in quality and transparency. By going local you can also infuse your brand with your heritage and with personal meaning. Every little we can do to help drive sustainability in our formulations and brands is worth it. Going local may not be the complete answer, but by doing so, indie beauty can start to make a sustainable difference and avoid those murky supply chains.

Let's talk about how the pandemic has changed the beauty industry and what sort of things came from the changes.Links to the articles mentioned in this episode are in the Chapter Marker section.  Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://www.buymeacoffee.com/carolremarks)

Susannah Dellinger, founder of Bright Beauty Collective, was SUCH a joy to have on and I think you can tell why. This human ray of sunshine has been through a lot, from rising to the top of the conventional beauty industry to her personal search for something 'better' that would heal her burnt-out body and engage her curious mind, to successfully launching a retail and branding agency that is changing the world, one amazing founder at a time. Enjoy!Don't forget to rate and review wherever you're listening to this podcast. Thank you!!✨ Links:Bright Beauty Collective: https://brightbeautycollective.com/Contact Susannah: Susannah@BrightBeautyCollective.comDM her on Instagram: https://www.instagram.com/brightbeautycollective/✨ Resource recommendations:Podcast- How We Built ThisAll things Gary VaynerchukDanielle LaPorte- Firestarter SessionsJamie Kern Lima- Believe ItLeonard Lauder- The Company I KeepMaria Hatzistefanis- How to Be an Overnight Success

Indie beauty may be driving a generation of female entrepreneurs but women in other sectors still don't make it to the boardrooms. With this in mind, we ask what is gender equality today? Think of the people running the beauty industry in your locality. The beauty salons, nail bars, hairdressers, spas, and the beauty counters of drug stores are likely to be staffed by women. From a quick survey like this, you would think we should be addressing the need for greater diversity or the promotion of men in the beauty industry instead of the parity of women in the sector. But, what is gender equality or diversity or inclusivity too if there is no equality of representation across an industry? From shop and salon floors to the boardroom tables of big beauty brands and from the kitchen tables of start-up entrepreneurs to the offices of venture capitalists, gender, and other forms of equality must be factored in, focused on and fast forwarded. Because the beauty industry seems to be the domain of women does not mean it is led by women at management level nor do many female entrepreneurs attract the financing and support they need to help them succeed. In this episode, which airs a couple of weeks before International Women's Day (8 March), Formula Botanica CEO Lorraine Dallmeier and Ana Green, the school's Education Manager, discuss the vital role that indie beauty plays in fostering women's self empowerment, and also the startling realities many women face in getting to the top and succeeding as beauty sector entrepreneurs.

Does an indie beauty founder's mission matter as much as the products they formulate? This is scary territory for formulators who love creating products and dream of one day launching a beauty brand. But decisive answers to questions like this are fundamental to any beauty entrepreneur's journey. What will your brand stand for? What do you as a founder bring to the brand story? What is your philosophy and your brand's purpose? If you thinking of your own journey as an indie beauty founder but are floundering and feeling overwhelmed, this episode with Formula Botanica graduate and new business owner Sandra Velasquez is the inspiration you need. Everyone's backstory is different, however Sandra's mission in building Nopalera - a bath and body line infused with her Mexican heritage - has universal messages relevant to all would-be beauty entrepreneurs. Sandra spent a whole year honing her core philosophy and getting her branding to reflect her vision for Nopalera as an upmarket Latino beauty brand. She bucked perceived norms, plugged a gap in the market, stunned and silenced her critics and grew a community around her mission. And all because she had a clear vision of Nopolera not only as a profitable, successful brand but also as a trailblazer helping Mexican producers be valued and get the credit they deserve. Sandra launched Nopolera as a high-end Mexican bath and body line in 2020. Inspired by the indigenous Nopal cactus, Nopalera, after just one full year of trading, is now in 250 independent retailers across the States including Nordstrom. Sandra has been featured in major media outlets including NBC, Elle, Vogue and Forbes. In this episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier invites Sandra to take us on her journey. We discover the power of creating an authentic brand with a mission far greater than that of selling skincare.

Joining me on the show today is Lindsey Martin, Founder of Kiramoon. Kiramoon is challenging the way effective skincare can be delivered. Inspired by the fun and whimsy of Y2K pink aesthetics, they create holy-grail, science backed formulas and deliver them in a cute and user-friendly package. In this episode Lindsey steps me through how she started her brand from finding the manufacturer, through branding and finding a design agency to her influencer marketing strategy, to launch - and she spares no detail! This is such a cool insight into building an indie beauty brand and what you NEED to be doing in 2021 to win at e-commerce. Lindsey is such joy to speak with and this episode is packed with so much value that I guarantee you're going to pick up some insights, especially if you're a small business owner working on your brand at the moment.LINKS WE MENTION:Kiramoon's InstagramLindsey's InstagramKiramoon's TiktokFemale Startup Club's InstagramDoone's TikTokDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com

Ciao Beauty Lovers,nella puntata di oggi ho il piacere di intervista Luisanna Mundula, una giovane imprenditrice che ha dato una svolta alla sua vita aprendo un business online dal concept innovativo.>> The Indie Beauty Shop è un e-commerce che racchiude delle realtà beauty di nicchia italiane e non, scelte accuratamente da Luisanna per le loro particolarità. Un sito molto ben fatto, che racchiude diversi prodotti per ogni categoria (viso, corpo, capelli), ma se preferite potete fare shopping anche per il vostro tipo di pelle (pelle secca, pelle grassa, pelle sensibile, pelle normale).La cura che Luisanna dedica alla sua formazione, alla scelta dei brand, al packaging è ineguagliabile e sono molto contenta di poter darle uno spazio per raccontare la sua storia.--> Andate a dare un'occhiata al sito https://theindiebeautyshop.com/Un abbraccioGiulia

Today on the Friends in Beauty Podcast I welcome Aleah Rae to the Friends in Beauty guest chair. Aleah Rae is the passionate powerhouse behind Rae of Light Digital.    A creative at heart, Aleah combines a love for fashion and beauty with her keen sense of business to help indie beauty brands market their products through social media. As a Facebook Ads Coach, she provides one-on-one strategy sessions, and soon to be group coaching focusing on teaching efficient and effective ways to use ads to increase conversion rates and online sales.   I had such an amazing chat with Aleah Rae. In this interview she shares: -The biggest mistake most beauty biz are making when it comes to running FB Ads -The elements of FB Ads that are most important for your Ad to be successful -How to spy on your competitors Ads to give you an advantage + insight on what your Ad should include -The 2 types of Ads you should have running at any given time -What kind of results to expect when running Ads -And so much more...   We really could've gone on and on! This is the stuff I love talking about. But if you are an e-commerce beauty brand or beauty pro who wants to go from confused to confident in running your own FB Ads, Aleah Rae is definitely your girl.    This interview is so informative so take some notes and let's go ahead and get into it with Aleah Rae and if you prefer to watch this interview then tune in on YouTube.    Don't forget to share with another #FriendinBeauty.   Enjoy this episode!   Leave us a 5 star review and share this episode with a friend or 2 or 3. info@friendsinbeauty.com   Resources Mentioned In This Episode:   -Facebook Blueprint Certification -E-commerce Beauty Boss Community -Book: You Are A Badass At Making Money -Vee Kelly Coaching Additional Resources:   -https://www.amazon.com/shop/akuarobinson   -Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q   -Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481  Use Code “AKUAROBINSON” for 10% of your purchase  Announcements:   We're on Apple Podcasts - www.bit.ly/FIBPodItunes!   Join our Facebook community…   If  you're looking for a community of like minded, ambitious, and supportive #FriendsinBeauty all working to leave our mark on the beauty industry, join us here: https://www.facebook.com/groups/friendsinbeauty Join the Friends in Beauty Mailing List: www.bit.ly/FIBTribe Social Media Info: Rae of Light Digital (Instagram) - @raeoflightdigital Rae of Light Digital (Website) - www.raeoflightdigital.com Friends in Beauty (Instagram, Facebook, Twitter) - @friendsinbeauty Friends in Beauty (YouTube) - Friends in Beauty https://www.youtube.com/channel/UCcYPyO8nAosEmjEE5nza9Zg?view_as=subscriber Akua Robinson (Instagram,Twitter) - @akuarobinson AkuaRobinson (Facebook) - Akua Robinson MUA Akua Robinson (Website) - www.akuarobinson.com   #FriendsinBeauty #FIBPodcast

Finding cosmetic ingredients is one of the first challenges every indie formulator faces. After all, we want our ingredients to be natural, sustainable, efficacious and, ideally, available in small Minimum Order Quantities (MOQs). However, the big wide world of cosmetic ingredient suppliers has not set itself up to cater for indie beauty. Suppliers generally don't realise that today's indie formulators may become tomorrow's industry giants. We've a good many of our graduate brands at Formula Botanica which have grown large and fast and are now taking overseas markets by storm.  So, how do indie beauty brands find and source the innovative, plant-based ingredients that will set them apart and help them formulate effective products and grow remarkable brands? In this episode, podcast host and Formula Botanica CEO Lorraine Dallmeier talks to Timo von Bargen of Covalo, a comprehensive search platform that connects beauty brands with over 40K suppliers. Covalo offers access to a huge ecosystem of cosmetic ingredients as well as listings of suppliers of packaging, and services such as contract manufacturing, formulation, regulatory compliance and testing. These are all areas of the beauty supply chain and business that small indie brands have to grapple with. But how do they find their way through the thousands of possible solutions and ingredients? We encourage you to listen in for some very useful advice and tips to help you on your formulating journey.

For every brand founder there comes the question- to stay independent or not? Sebastien Tardif is the Founder of Veil Cosmetics, and for nearly a decade has steered his indie brand to success. In today's episode we look at how he drew on his past experience working with Bobbi Brown, as well as his career as celebrity MUA (working with Naomi Campbell, Jane Fonda, and Olivia Palermo- just to name a few) to create the products he craved and build a loyal following. Tune in for an honest and compelling interview.SHOW NOTESWebsite: http://sebastientardif.com/Company: Veil CosmeticsFacebookInstagram : @veilcosmeticsFavorite Products:Complexion Fix ConcealerAutomatte Mattifying BalmEgyptian Magic CreamPommade Divine

I'm so excited to welcome back my friend SJ aka alwaysplayingwithmakeup for a follow up to our incredible interview on content creating! Make sure to catch up on our first episode 21 from back in March! SJ has grown so much since our first interview, and we discuss ways that we both have grown and found successes in developing brand relationships as well as our personal brands. We have lots of tips for you especially how to have brands interested in investing in you! We also wanted to chat about some of our favorite Indie beauty brands that we're currently obsessed with #notsponsored. But seriously give a peep to these incredible brands in the link below! Special Thanks To SJ IG @alwaysplayingwithmakeup Please click here to support this podcast through Patreon where you will receive for a private facebook group where we network, connect, and share with the community all types of resources to further your career and make long lasting relationships! Your support truly helps me as a small creator to continue to create amazing content for you all and to keep the podcast going! Follow us on IG, YouTube, and Tiktok @lipstickbiddies @rachelrosemakeup and use #lipstickbiddies to be featured for "Feature Fridays" on our IG feed! Connect with your host Rachel on Clubhouse @rachelrosemazza A list of all brand and product recommendations from this episode here: https://shoplist.us/collections/15323 Snag your Omnia Rachel Rose Mazza's Artist's Favorites brush bundle by clicking here and use promo code "RACHELROSE" for an additional 10% off your purchase, also combinable with pro discount *disclosure: this podcast episode is not sponsored by any brands. I am an affiliate for B3 Balm and Omnia Brush which I love and adore! If you'd like to support me, you can shop using the links above which gives me a small commission. Thank you! --- Send in a voice message: https://anchor.fm/lipstickbiddies/message Support this podcast: https://anchor.fm/lipstickbiddies/support

Parabens is a collective name for a group of chemicals used as preservatives in consumer products such as food, cosmetics and pharmaceuticals. They have been synthesised in labs for almost 100 years. So far then, parabens seem quite boring ingredients. But, in just under two decades, parabens have become the bogeymen of the beauty industry, pitting at times the mainstream personal care industry and science against indie beauty, the media and beauty consumers. Even someone with just a passing interest in the personal care industry is bound to have heard about parabens in cosmetics products. Just take a look at row of cosmetics on any drugstore shelf these days and you're likely to come across a good many brands sporting the words 'paraben free' on their packaging; even though in some places, like the EU, it is considered unfair competition. Parabens are permissible in cosmetics in the EU at regulated levels. If they have been known of and in use since the 1920s, surely we know a great deal about their possible side effects in our consumer goods like cosmetics? When and why did consumers' parabenoia, as we call it, take hold and is the vilification of parabens justified? In this episode, Formula Botanica CEO Lorraine Dallmeier, a biologist and Chartered Environmentalist, digs deep into paraben science, history and hysteria. She takes a neutral standpoint to dissect the facts from the fiction. Lorraine talks us through the controversy and timeline as parabens moved out of science labs into media stories provoking a crisis in beauty consumer confidence and on to their pivotal moment in pioneering the indie beauty movement. This is the episode to listen to if you've ever wanted to get behind the headlines and truly understand the furore over parabens in cosmetics. Will parabens continue to coexist with natural, paraben-free beauty? Has indie beauty been too hard on them? Lorraine presents the debate, but only you can decide. In this episode on parabenoia, you will: Find out that the defining moment for parabens was research published in 2004 showing that parabens had been found in breast cancer tissue. While no evidence of causal linkage was provided by this research, from then on, parabens were vilified by many as 'toxic chemicals'. Learn that no scientific evidence has yet suggested that all parabens need to be removed from cosmetics but that the lack of concrete evidence hasn’t shifted public opinion on parabens. Hear that since the outcry over parabens, a long list of chemicals used in cosmetics including Sodium laureth sulfate, phthalates and PEG compounds were added to those to avoid in personal care - often to the disdain of cosmetic scientists. Discover that first the DIY beauty movement and then early entrant natural beauty brands emerged as consumers sought to avoid buying 'nasty chemical-laden' beauty products. Early indie beauty products often couldn't compete with mainstream products in terms of performance. This gave big beauty leverage - and so the two camps of natural and mainstream cosmetics became even more divided and not only over the paraben issue. Key take-aways include: Thanks to the paraben saga and its aftermath, consumers are far more aware of science's role in cosmetic formulation and are sceptical of claims whether made by mainstream or indie beauty brands. Indie beauty/natural beauty are coming of age and realising they need to present the inherent benefits of natural cosmetics rather than live off scaremongering and using 'free-from' claims. The paraben story has now come full circle as mainstream cosmetics giants and ingredients manufacturers are ploughing research into natural ingredients and products and also listening to and even investing in indie beauty brands. Parabens and their fellow decried chemicals not only created the indie beauty sector but also changed the mainstream too - time will tell just how defining parabens have been to  both camps in the beauty industry!

Joining me on the show today is Lindsey Martin, Founder of Kiramoon. Kiramoon is challenging the way effective skincare can be delivered. Inspired by the fun and whimsy of Y2K pink aesthetics, they create holy-grail, science backed formulas and deliver them in a cute and user-friendly package. In this episode Lindsey steps me through how she started her brand from finding the manufacturer, through branding and finding a design agency to her influencer marketing strategy, to launch - and she spares no detail! This is such a cool insight into building an indie beauty brand and what you NEED to be doing in 2021 to win at e-commerce. Lindsey is such joy to speak with and this episode is packed with so much value that I guarantee you’re going to pick up some insights, especially if you’re a small business owner working on your brand at the moment. LINKS WE MENTION:Kiramoon's InstagramLindsey's InstagramKiramoon's TiktokFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Podcast: Second LifeListener Research: hello@femalestartupclub.com

This episode featured a roundtable discussion with 3 indie brands I think are doing an excellent job, especially around, in my opinion, ethically marketing their products. Included in the discussion was Natasha from Apothaka Skincare, Jordan from Jordan Samuel Skin, and Natalie from Deviant Skincare. We talked about the challenges for small brands in the current marketplace - from ethically marketing, to accessing minimums, finding a good contract manufacturer, to taking the right steps to safely, and effectively, launch a product. Whether you’re a consumer looking for a behind the scenes look at what it takes to launch a brand, or a brand looking for insights for growth, I hope you find this conversation helpful! Do you find our podcast valuable? Please consider supporting us on Patreon! Find us at www.patreon.com/theecowell

Daya Fields, president of Pipette, is a beauty industry veteran whose career includes stops at multinationals and startups. In this episode of the Happi Podcast, Fields talks about what's new at the clean beauty startup.

Evonne and I both worked in beauty and were lucky enough to work with some amazing entrepreneurs. In today’s episode we interviewed our old colleague Priyanka Ganjoo, who is launching her own beauty brand Kulfi. Kulfi brings celebration into beauty with fun and approachable products. Founded by a group of South Asian women, their mission is to empower their community through inclusive beauty. Their name comes from 'kulfi', a South Asian ice cream associated with celebration, fun, and colors. Kulfi launches on 2/16/21, check out their website and support small businesses! To learn more about Kulfi: Website: https://kulfibeauty.com/ Instagram: @kulfi.beauty Facebook: @Kulfi Twitter: @kulfibeautyco Thanks again for listening to this episode. We really appreciate your support for our little podcast. If you enjoyed this episode, it would mean the world to us if you can leave us a review on iTunes or Spotify. This will help more people discover our podcast. To get in contact with us: Follow Lost & Refound on Instagram: @lost.and.refound Follow Yan on Instagram: @fabmomlife Follow Evonne on Instagram: @smile.wave.repeat Email us: lostandrefoundpostcast@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/lostandrefound/support

Angela (@skin_poetry) and Grace (@gracedrinkscoffee) discuss recent makeup releases from the M.A.C. Sims collection to new Indie brands like Merit Beauty.

In this episode in partnership with my partners in crime Curate Beauty, founder Sam and I get together to do the ultimate small, independent beauty brand Christmas gift countdown. (Try saying that with a mouthful of mince pie). I’ve chatted to so many people who have said that they want to support small businesses this year and each and every one of the brands mentioned is truly as special as it is small.As promised, I’m adding all the promo codes here in the notes so that if you are tempted, you can also get a bit of money off.For 15% off the Curate beauty X Urban Retreat store use code OUTSPOKEN15 https://www.urbanretreat.co.uk/curate/exclusive-to-urban-retreatOTOSelection of OTO products available at Urban Retreat, which can be bought at a 15% discount with OUTSPOKEN15 discount code. MONPURESet and individual products available at Urban Retreat which can be bought at a 15% discount with OUTSPOKEN15 discount code. SOFIA LATIF 15% discount code available on sofialatif.com only.Code: OUTSPOKEN15 - Valid on everything on their website until 31st DecemberSKIN SAPIENS All Skin Sapiens products are also available at Urban Retreat, which can be bought at a 15% discount with OUTSPOKEN15 discount code.VIRGINIA STONEhttps://virginiastone.com/£50.00 off all orders with code VSXCURATE SAINT FRAGRANCELate Night Fig Candle, £40 https://www.saintfragrance.com/shop3 for 2 discount - Buy 3 full price candles and receive one of the candles for free. Code: OUTSPOKEN3FOR2 - Valid until 31st December BY JOY ADENUGAwww.byjoyadenuga.comDiscount 25% off valid until 23rd DecemberCode: Outspoken FYG Wellbeing Pod, £75.00https://fyghome.com/product/fyg-wellbeing-pod/20% discount valid until 23rd December Code: curatebeauty20 NailKind All nail polishes, £9.50 https://www.urbanretreat.co.uk/curate/shop-by-brand/nailkindAll NailKind products are also available at Urban Retreat, which can be bought at a 15% discount with OUTSPOKEN15 discount code.The Hair Oil https://thehairoil.co.uk/ £23.50 (reduced from £55.00) Five Dot BotanicsGift Wrapped Serum Set https://www.urbanretreat.co.uk/curate/p/five-dot-botanics-gift-wrapped-serum-set£56.00All Five Dot Botanics individual products and gift sets are available at Urban Retreat, which can be bought at a 15% discount with OUTSPOKEN15 discount code.

While the barrier to launch a beauty brand has never been lower, the landscape has never been more complicated, more competitive, and takes far more money than it ever has. Kelly talks with the founder and CEO of Kreyol Essence. A poster child for indie beauty, Yve-Car shares insights on achieving $1 million of seed funding, a slew of press coverage and editorial awards, becoming part of the Sephora accelerator, and how a deal with Mr. Wonderful on Shark Tank saved the company from the brink of failure. See omnystudio.com/listener for privacy information.

Join us as we interview the expert of all experts, Melanie Rud, as we dig deep on the superpower your indie beauty brand should have, as well as what sustainability really means in beauty. Melanie is a freelance beauty editor who has worked for major magazines including Good Housekeeping. She is an international expert that appears on TV, and is often consulted as a thought leader for the beauty industry.   Stick with us as we find our "why", define our superpowers, and discuss the truth behind what you can do today to improve sustainability tomorrow.  To make sure you are always connected to Melanie's expertise, most recent work, and the latest on trends, go give her a follow on IG: @melrud_ 

We've all heard of sustainability. After all, barely a week goes by without news of activist movements' agendas, political and corporate pledges and celebrity campaigns on sustainability issues. Yet, do we really stop to ask ourselves how we as individuals can live more sustainably? For a start, do we know what sustainability is? Sustainability is made up of three pillars: economy, society, and the environment, which are informally and more memorably labeled: profit; people; and planet. The United Nations' Sustainable Development Goals comprise 17 areas in which sustainability must be a paramount consideration. These include not only the obvious ones such as climate action and sustainable and renewable energy, but also zero hunger and zero poverty and a right to quality education. As you can see, the three pillars were identified as they need to co-exist in equilibrium for the planet to be on a truly sustainable trajectory. These are huge questions that you may feel beyond the capabilities of indie beauty brands to address as they go about starting up and growing their businesses. The larger companies may have the cash to splash on reports and in publicising their sustainability credentials, which may not be all they seem either, but there are plenty of opportunities for indie beauty brands to make a difference. Even the small steps indie brands make can help their customers understand how individual actions deplete or sustain the world's finite natural resources. Listen to our CEO Lorraine Dallmeier, a chartered environmentalist, and our Membership Coordinator Ana Green who is also a long-time green beauty blogger, discuss why the beauty industry is perhaps tackling sustainability from the wrong perspective and where indie beauty brands can have an edge in playing their part. In this podcast, you will hear: Why the size and scale of a beauty business should not be a deciding factor when it comes to embedding sustainability into a business. Why sustainable practices are far more than about the manufacturing or use of resources. That on a positive note, the five, big-brand beauty companies we researched all had sustainability commitments and policies well publicised and easy to find on their websites. However, that some of these big beauty brands pledged themselves to long-term goals that had vague benchmarks against which to measure the success of their actions. About our survey of indie beauty brands in our community which showed their huge desire to operate sustainably, but that they faced overwhelm at how to go about that and stay profitable. Key take-aways on indie beauty brands and sustainability include: Examples of three indie beauty brands that have made significant progress in operating sustainably in three different areas of their business: refilling; upcycling; and circular beauty. How indie beauty brands can start their sustainability journey more easily by focusing on a single area of their business, such as plastic waste reduction, or sourcing ingredients from suppliers who support Fair Trade. Why indie brands have an enormous opportunity and edge over big beauty businesses by shifting the conversation to talk about slowing down our relentless consumption of beauty products. How indie beauty can educate its customers about the need to consume less in the first place by buying for example more multi-functional and longer-lasting products.

All right, everybody today, we have a solo Latina business owner, she is the founder of LoYo Body an Indie Beauty brand that cares about your skin as much as the earth we live in. Their mission is that no LoYo Body empty jars will end up in the landfills. They have partnered with large brands like Wholefoods, The Bloomi, Fem Funder, and Vogue. Connect with LoYo Body: IG -@loyo_body Web - loyobody.com FB - LoveYourselfHMBB Connect with us: INSTAGRAM: https://www.instagram.com/FROZTECH_us/?hl=en TWITTER: https://twitter.com/FROZTECH FACEBOOK: https://www.facebook.com/FROZTECHUS/ WEBSITE: https://www.FROZTECH.com/ WANT TO BE ON THE PODCAST: https://www.FROZTECH.com/podcast/apply/ HELP WITH SEO: https://www.froztech.com/seo-services/ --- Send in a voice message: https://anchor.fm/froztech/message

Today I sit down with Jessika Noda. Jessika is the Founder of Jiyubox, a clean beauty subscription box and online shop featuring Indie beauty brands. Jiyubox came to fruition in search of breaking free from the nine to five and following her life's goals and passions. Jessika is also the Founder of Jiyu Management which helps passionate entrepreneurs and side hustlers build meaningful communities. She is passionate about helping her peers and community to become their best self and strive for success.   Key points addressed were   Jessika’s varied occupational story that led to her launch of the clean beauty subscription box that is Jiyu box We also discussed how she designed the process and curates the content of the box as well as how she defines key terms such as Indie Beauty, Cruelty Free, and Clean for the Jiyu box’s products   This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. This series is a platform for women, female-identified, & non-binary individuals to share their professional stories and personal narrative as it relates to their story. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age, status, or industry.

Developing a distribution strategy with the right partners at the right cadence while achieving growth and profitability is an art form. David Pirrotta (CEO of David Pirrotta Brands and Materiae) is the secret weapon for indie brands carving out their place in the hyper-competitive beauty category. Every brand has a story to tell and needs someone like David to help tell that story to the retailers and customers who need to hear it, leaving them wanting to learn (and buy) more. David sits down with Kelly Kovack to share how he and his team think about making retail magic happen. And for David, in the end, it is a matter of Integrity. See omnystudio.com/listener for privacy information.

Giuditta e Marta ci raccontano tutti i retroscena dell'organizzazione di Experience Lab Milano

Indie beauty brands are taking over the beauty sector. With tens of thousands of small brands globally, there is simply no doubt that they are swallowing up a percentage of the global beauty sector which traditionally might have gone to the mainstream giants. Shoppers are increasingly looking to support small, local businesses and often place a greater degree of trust in a founder-led brand. However, this increase in consumer confidence and support has seen some of these indie beauty brands soar in terms of their revenues, reach, distribution, channels and size. If you follow the latest news in the beauty industry, then you cannot have missed the stories of founder-led brands being bought up by the mainstream giants who see enormous potential for growth and development by bringing these indie beauty brands into their portfolios. In the latest episode of the Green Beauty Conversations podcast, we’re joined by Wizz Selvey of Wizz&Co to discuss when an indie brand goes mainstream. What does it take? What defines the tipping point for an indie brand to go mainstream? And does everyone agree with this definition? But is an indie beauty brand still indie if it’s achieving global domination or has been bought up by a major multinational? What makes an indie beauty brand truly indie and at what point can you no longer really call yourself indie? If a business is selling millions in stock, can they still be indie? In this podcast, you will: Discover what the main difference is between mainstream beauty and indie beauty brands. Learn what it takes to grow an indie beauty brand to the stage that it can go mainstream (spoiler alert: it takes many years of blood, sweat and tears!). Hear how growing an indie brand to mainstream global domination requires input from distributors, retailers, investors and community. Discover how the mainstream beauty industry is starting to take indie beauty more seriously, which is of course why they're buying indie brands. Hear about the massive opportunities for indie beauty brands globally, as retailers, social media and technology make indie beauty far more accessible to customers. Key takeaways include: A true indie beauty brand has gone under the radar so far and not yet attracted any investment. They are waiting to be found by consumers and have lots of potential ahead of them. Once an indie brand scales and has the potential to be taken over by a larger corporation, their formulations might suddenly be discovered by a large part of the general public who had never heard of the brand before. The founder's heritage story is integral to the success of an indie brand. It creates an emotional connection between the brand and the customer and allows the customer to relate to the story and formulation. Large multinationals buying out indie brands will often try to keep that brand founder ethos in place. Beauty is emotive and personal. Consumers want to talk about brands that have made them feel different about themselves and this is where indie brands can capitalise on opportunities that the mainstream industry often misses. Wizz Selvey is the founder of Wizz&Co, a retail strategy consultancy in the UK. Wizz was formerly Head of Beauty at Selfridges and has worked in the beauty industry for fifteen years which has provided experience across brands at all stages of their development. Wizz also works with both indie and mainstream beauty brands so is well placed to discuss the transition from kitchen table to global multinational. Visit Wizz&Co's website, follow Wizz&Co on Instagram and sign up for Wizz' freebie on how to think like a CEO. Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes, Spotify or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.

In this episode I talk about how the SBA loans did not support not one indie beauty brand or business.

Can Indie beauty brands ever partner successfully with large multinationals? Or are Indie brands who sell to large corporations, in fact selling out? In this episode of The Green Beauty Conversations Podcast, we tackle the tricky subject of Indie brand acquisitions and why all brand founders should have an exit strategy for their business. Recently, brands such as Dermalogica, Schmidt’s Naturals, TooFaced, Tatcha and many others, have all been snapped up by major multinationals such as Unilever, L’Oreal, Estee Lauder and Procter & Gamble. Over the last five years, these huge beauty corporations have spent billions on acquiring beauty brands from across the world – including many successful indies. Drunk Elephant’s recent $845 million dollar sale to Shiseido, is the latest acquisition to cause controversy and receive comments also within the Formula Botanica community. We interview two beauty entrepreneurs on the topic of selling your business, to hear their views. First we speak to Julie Longyear, the founder of independent natural beauty brand Blissoma based in the USA. Julie founded her brand in 2001 and creates raw, plant-based, skincare by hand, using herbs and essential oils, in her herbal studio in St. Louis, Missouri. Our second guest is Sian Sutherland, beauty brand founder and multi-award winning serial entrepreneur. In 2005, Sian created Mama Mio Skincare, a premium pregnancy range followed by Mio Skincare for active women. Sian sold her business in 2015 to The Hut Group, a global eCommerce company based in the UK. Sian now runs A Plastic Planet, a social impact non-profit with a single goal - to ignite and inspire the world to turn off the plastic tap. In this Podcast we explore: Indie Beauty brand attitudes to selling to multi-nationals How and why an Indie brand may want to sell to a large corporation The public perception of Indie brands that are sold and if the sale changes how they are run Key take-outs include: All business owners need to think of an exit strategy that suits their business There are many different options available to Indie beauty brands as an exit strategy There is no right or wrong choice as to what to do with your business and here at Formula Botanica we celebrate all entrepeneurs Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes, Spotify or Stitcher so that more people can enjoy the show.

On today’s episode we’re going to be answering your beauty questions about  Is meadowfoam seed oil making skin less itchy? Can rinse off conditioner give you acne? Does Este Lauder own Bobbie Brown? What is Indie Beauty? What’s the deal with oils and hair? Beauty Science News stories What do you make of these “waiting […]Support the show (https://www.patreon.com/thebeautybrains?fan_landing=true)

Flourish oils was born out of the desire to develop clean, healthy, pure, natural products which not only make you smell and feel good on the outside, but also help you to nurture your inner-being. Holistic Beauty IS our religion and we are on a constant quest to create products that infuse wellness of mind, body and spirit. At the essence of flourish is a marriage of all the elements that embody what it means to FLOURISH. Flourish promotes the philosophy that true beauty is a reflection of the internal self. The scented oils were created to not only nourish the skin, but to also compliment the beauty that radiates from within. Their handcrafted, hand-poured oils contain a handful of all-natural ingredients, such as 100% pure shea butter, sweet almond and jojoba oils, as well as organic essential oils. They do not use synthetic chemicals, chemical preservatives, artificial colors, harsh detergents or any other unhealthy toxins. 

Mazdack Rassi is the Co-Founder of Milk Studios, Milk Makeup, and Camp David. Over the last decade, Milk has gone from being a production and events space to a full-service creative beehive doing work in print, physical, and digital domains. Above all, however, the power of Milk has been its ability to cultivate a proactive and engaged community. We talk about: the codes and inclusive DNA of Milk, the duality between content and commerce, the evolution of fashion shows, the importance for brands to have point-of-views, and more.   Interviewed by Mortimer Singer.

In the very first episode of our Indie Pioneers podcast, we chat with Marilyn Ng and Christabel Chee, the people behind Individual Collective to discuss the value of face-to-face interaction, influencer marketing and crowdfunding.

In the very first episode of our Indie Pioneers podcast, we chat with Marilyn Ng and Christabel Chee, the people behind Individual Collective to discuss the value of face-to-face interaction, influencer marketing and crowdfunding.

On this episode Samantha speaks with Jillian Wright the co-founder of Indie Beauty Media Group and the Indie Beauty Expo (@indiebeautyexpo) the world's largest exposition of innovative independently owned beauty brands. The two speak about Jillians experience building a market place for indie beauty when there wasn't one. Jillian also shares how sometimes careers may begin one way and ultimately shift for the best, something never to be discouraged about.  To learn more about The Fit Fatale visit the site HERE To learn more about Indie Beauty visit the site HERE To connect with Samantha click HERE To connect with Jillian click HERE

Who better to kick off season 3 than Deanna Utroske, editor at Cosmetics Design. The conversation - ‘Making it as an Indie Beauty Brand, Top 5 Tips.’ If you’re thinking about launching a brand, are already running one or are just interested in learning more about the process, I think you’ll find this episode helpful.

Imagine the power of assembling a coterie of indie brands. An exceptional curated event has played a pivotal role in the growth of this market segment and the beauty industry overall. It educates founders on how to break in and build sustainable businesses, serves as a concierge to leading retailers, and fosters meaningful connections. Indie Beauty Expo founder Jillian Wright shares with Abby Wallach and Karen Moon how the expo came to be, in a way that leads us to sense the electric passion of this driving force.

The thought of selling beauty products on Amazon either gets indie beauty brands excited or in a tailspin. The behemoth of e-tailing may be our go-to place to shop for everything these days, yet for all our familiarity with it as consumers, many new beauty brand entrepreneurs find Amazon an impenetrable platform and beyond their grasp. A few years ago, the mantra used to be 'if you're not on social media, you don't exist'. However, our guest in this episode of Green Beauty Conversations would be more likely to say 'if you're not on Amazon, you don't exist'. Marc Bonn, senior account manager at Expert Edge a London-based, digital consultancy focused on Amazon retailing, generously gives us a tip-packed hour of practical advice in this episode on the whys and wherefores of selling your beauty products on Amazon. If there is one single, valuable piece of advice to come away with from our interview with Marc, it is that it's never too early in your beauty brand's life to get selling on Amazon. If you don't stake your claim on your retail space on Amazon, the chances are that in time, middlemen will be selling your products and will probably not present them in line with your brand values and positioning. Marc admits that Amazon has its own particular e-tailing eco-system and that brands need to adopt a totally different approach to selling there compared to dealing with regular online, or off-line stores. However, he says that the benefits of potential reach and volumes can outweigh the costs involved in that initial learning curve. Even as we start to see Amazon selling its own brand beauty products on its platform, the opportunities are there for new brands. In many respects, Amazon presents smaller brands with a level playing field vis a vis established names, so long as indie brands learn how to work the Amazon system. Plus, beauty brands need to be on Amazon even if just for PR purposes, rather than ramping up sales. In this episode on selling your beauty products on Amazon, you'll hear about: Why getting on Amazon early in your brand's retail life is ideal as you will learn the ropes and also protect your brand from erosion by middlemen reselling your products on Amazon. Amazon's three selling options and learn which is best for you: seller accounts, which are ideal for new entrants and where you, the merchant, fulfill deliveries; seller status but where orders are fulfilled by Amazon (FBA); and vendor status, which Amazon itself fulfills and which includes the bonus of attracting Prime customers. How Amazon's lowest price-match mechanism works and why it isn't something to fear as a small or indie brand. The key aspects of your seller's page to focus on such as quality product imagery, optimised Amazon SEO and well-honed content. Key take-outs from our chat with Marc Bonn include: Details of how Amazon helps smaller, niche beauty brands on its platform with initiatives such as its 'Launchpad', and its Indie Beauty and Luxury Beauty zones. Why you may need expert help in listing your brand and products on Amazon successfully as even what seem like simple issues such as choosing relevant retail categories or keywords can be make or break. Why you need an advertising strategy and to promote branded adverts to ensure you make the most of the platform and counter the big, established names in beauty. Why Amazon is useful to have a presence on even if you don't have sales as a main aim; remember, consumers  will often search on Amazon to read about your brand and check prices even if completing a purchase in high-street stores. Amazon may be a PR tool for you instead. Find out more about Expert Edge consultancy and how it can help beauty brands sell on Amazon: Expert Edge website. Expert Edge on LinkedIn. Expert Edge on Twitter. Listen, Download and Subscribe to Green Beauty Conversations Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on: Facebook. Twitter; and on Instagram.  

On each episode, Indie Beauty Wire's founder Rae Kelsch will discuss fashion, beauty, makeup, and success. Featuring interviews with creative beauty entrepreneurs and tips on how to manifest a successful beauty business.

If you have been hanging out in our Skincare Entrepreneur Mastermind Facebook group or other beautypreneur forums, you are likely to have come across our guest Rachel Whittaker of Indie Beauty Delivers, who is a tour de force in beauty logistics. She loves telling us why beauty logistics are not boring and why you should consider them as a really important part of how you set-up your business. Rachel has long experience in all aspects of logistics from warehousing to distribution and customer service, and some 17 years specifically in beauty brand logistics. She has worked with everyone from big name brands such as Coty Prestige and Proctor & Gamble (P&G) to indie start-ups launched from homes and garages. She was also a panel speaker at the Formula Botanica 2018 conference  and had some key insights to share about why beauty logistics are not boring. And you will find out just how not boring beauty logistics are in this fast-paced interview, "Logistics is a really important and exciting part of your brand", to quote Rachel, "as it's the first time your physical beauty products come into contact with your customers. It's a critical moment to get that encounter right, make a good impression and exceed their expectations." Whether you are intending to DIY fulfill your orders from home, already in business and wondering how to cope with fulfillment when upscaling and growing or need to work out how to distribute to retailers, our interview with Rachel is a must-listen.   In this episode on beauty logistics, you will hear about: Why the term logistics these days covers far more than the movement of goods from A to B and their storage. It's a very sophisticated industry with reach into every aspect of ecommerce and customer service; Why fulfillment is the most exciting part of your beauty business as it's about the customer receiving your products and how they delight in or otherwise react to their 'unboxing'; Why it's never too early in your entrepreneurial journey running and growing a beauty business to find out about logistics' options such as outsourcing even if you take them up only later on; and How some fulfillment centres and warehousing firms can act in effect as outreach staff, covering aspects of your business like customer service including running your site's live chat. Key takeouts from Rachel's interview include: The logistics industry runs on word-of-mouth referrals and testimonials as much as any other so ask around in various beauty entrepreneur groups online, as well as search social media and platforms like Linkedin, for recommendations of reliable, beauty-focused fulfillment centres and warehouses. View your warehouse or fulfillment firm as a business partner rather than just as an outsourced service. It is crucial to keep them informed on issues such as your growth plans, change of packaging or branding and other aspects that can help them assist you better. Visit any potential logistics partner; nothing beats having a face-to-face meeting to gauge their level of service, storage facilities and so on. Some logistics partners will have considerable expertise in the beauty retail industry and be able to help you in your approaches to key retailers and know what big name retailers expect from a beauty brand. Successful relations with your logistics partner are based on open, timely communications, which, even when things go wrong once in a while, can help you get back on track with your logistics. Logistics these days is about data and ecommerce tools so find out what kind of detailed insights your warehousing or fulfillment partner can provide you with to assist your business planning and strategy. In the episode, Rachel mentions her free Warehouse Match Service as well as her Indie Beauty Rockstars' Mentoring Programme which opens again for enrolment in the autumn. Find out more about beauty logistics on Rachel's active social media and site where she offers an amazing amount of free advice about all aspects of logistics and running an indie beauty business: Indie Beauty Delivers website Indie Beauty Delivers on Facebook. Indie Beauty on Instagram. Indie Beauty on Twitter. Indie Beauty on Pinterest. Rachel Whittaker on Linkedin. Listen, Download and Subscribe to Green Beauty Conversations Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.

Skincare entrepreneur Zaffrin O'Sullivan and founder of minimalist skincare brand Five Dot Botanics talks honestly about the things she wishes she'd known before starting her beauty business and provides tips, wisdom and anecdotes along the way.

Signature components of a $1000 ticket to BeautyX included foundational courses that defined the terms of the summit's theme; panel discussions among thought leaders in the industry; expert workshops; networking; and case studies. It all culminated in LA with Live learning demos that put two days worth of info into action! Hear the good, the great and the fun time at Beauty X along with a brief overview of Indie Beauty at the end.    Thanks again for listening today! If you’d like to stay connected with my Clean Beauty Tribe, be sure to join us at https://www.facebook.com/groups/cleanbeautytribe/ If you loved listening be sure to screenshot this episode and share it on social! I will ALWAYS try to repost it! Leave an honest review on iTunes and tag @cleanbeautypodcast in your story on Instagram or email us to be featured on the show, and win a special gift in the mail  ❤️✨✔️ Find tag, and DM me your questions or suggestions for the podcast on Instagram.com/CleanBeautyPodcast If you’d like to contact me about being a guest on the show or ask a question, please email me at Cassandra@cassandramcclure.com or leave a voice memo to be played on the show at Cassandramcclure.com __________________________________________________ If you haven’t had a chance to check out my new Lash Tool, please take a second and go to www.LashBinder.com and use code CLEANBEAUTYPODCAST for $5 off your entire order, plus free shipping anywhere in the US!   ___________________________________________________     •    FOLLOW YOUR HOST CASSANDRA MCCLURE:  https://www.instagram.com/Cassandramcclure     •    https://www.facebook.com/ceocassandramcclure     •    PINTEREST @cassandramcclure     •    https://www.cassandramcclure.com     •    MAIN YOUTUBE CHANNEL→ http://www.youtube.com/q1ure     •    For unboxing, product reviews + more     •    BUSINESS INQUIRE E-MAIL ONLY → cassandra@cleanbeautypodcast.com ________________________________________________   FTC DISCLAIMER       •    All opinions expressed are my own and 100% honest. I do not recommend anything to you that I don’t believe in wholeheartedly.       •    SHOP MY FAVORITE CLEAN BEAUTY PRODUCTS AT BEAUTYCOUNTER: Beautycounter.com/Cassandramcclure (Be sure to select me as your consultant so I can personally guide you on your clean beauty journey!) ________________________________________________   COUPON CODES:         •    SHOP banish.com/cleanbeauty for $10 off or use code cleanbeauty     •    ToGoSpa code: cleanbeauty for free Gold Eyes mask       •  HotelTonight APP: CMCCLURE50 for $50 back after your first booking       • Kudaratskincare.com : CLEANBEAUTY25 for 25% off all products       •    HONEYBOOK: 50% off your first year + try it free for a month: http://share.honeybook.com/a4Mwg     •    Beautycounter: Become a member of my Clean Beauty team receive $50+ in products plus a FREE Lash Binder & pair of my favorite lashes ($40) = $90 value! FloraandFaunaBeauty.com code: CLEANBEAUTY for 15% OFF at checkout      BareMeBeauty.com code: CLEANBEAUTY20 at checkout for 20% off your first DRY mask

There is no better time to take stock and review indie beauty trends and events than the start of a new year; nor is there a better time for a change. So, in this episode of Green Beauty Conversations podcast we see a role reversal with host Gemma in the hot seat as our interviewee, while school director Lorraine asks the questions. This is one of our longer podcasts as Gemma does an extensive, insider round-up of the value of attending, as a visitor and as trade, both Indie Beauty Expo, which had its inaugural European debut with its London show late last October, and Stylist Live which took place at Olympia, London, in November. Gemma describes Stylist Live as "indie brand heaven" as it combined beauty with a range of lifestyle, homes' style and wellness sectors to offer a really great day out. Just as exciting are the indie beauty trends that Gemma noticed emerging at these events which ranged from brands offering varying levels of product customisation to those promoting a more holistic, wellness view of outer beauty. What struck Gemma as she took on her roving reporter role was the number of Formula Botanica students and graduates whom she met at these two major UK events, both as brands exhibiting and as visitors doing market research and simply having a great day out and a meet-up. Above all, what we and everyone we know who attended both IBE and Stylist Live noticed was the overriding atmosphere of collaboration and genuine eagerness to move the global green beauty movement forward together. As Gemma says: "Both shows had a feeling of indie entrepreneur collaboration. Stall holders, though technically in many ways in competition, showed real kindness to each other." To conclude this episode, our duo focuses on two of last year's major achievements for the school: the Formula Botanica 2018 conference - our largest and most successful to date - which took place in London in early November; and the Cosmetic Executive Women Award Ceremony which saw Lorraine receive the Digital Achiever Award sponsored by Google. Both events were remarkable for bringing pioneering people in the beauty industry together to network and forge opportunities. In this episode, key indie beauty trends you'll hear about include: The noticeable growth of crystal-infused beauty products either made with or containing crystals in various forms and offering a holistic concept of beauty; Part-customisable skincare using pre-made bases which give consumers the option to choose their own active and other ingredients, such as fragrance, to tailor products; The boom in natural make-up brands keen to demonstrate that all-natural cosmetics can be high performance too; and Ingestible beauty and food supplements that work hand in hand with topical cosmetics to help provide a holistic approach to beauty and wellness. Our key take-outs about attending indie beauty events include: First, define your trade or consumer show objectives. Work out your goals in attending, whether market research, sales, networking or meeting prospective retail buyers. Do your homework on events and shows to see if they are a good fit for you. Indie Beauty Expo (IBE), which is set to expand further into Europe, is primarily a trade show aimed at getting your brand before retail buyers, distributors and so on. There is a consumer 'Shop Indie' evening, but otherwise it's mainly a trade opportunity. Stylist Live has a real buzz to it and is a three-day consumer show. It offers a great opportunity to get your brand before potential customers and gain all-important feedback. You will need stamina to exhibit at either event! If you exhibit, do ensure you have your marketing and brand collateral on point and in an easy format for customers to pick up and take away. You may be too busy to chat to everyone, so ensure your give-aways send out a clear message about your brand, products' differentials and so on. Both IBE and Stylist Live are annual events in London, with IBE set to appear in other European cities, such as IBE Berlin (22-23 March, 2019). You might be interested in listening to our podcast Why beauty tradeshows are good business with guest Paula Francis of SuperFoodLx. Listen, Download and Subscribe to Green Beauty Conversations Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.

We kick off a series of podcasts on branding indie beauty businesses with a marathon interview packed with actionable advice. You've no doubt heard the one about your brand being more than your logo, but have you worked out what this means in reality? Here, at Formula Botanica, we thought we knew all about branding, and how it applies to indie beauty businesses, but our chat with Rob Moore of The Design Co certainly opened our eyes. We'll give you a clue to just how much more there is to branding: it's only by Tip 8, that we start talking about logos and visual design. The eye-catching visual elements that we tend to think of as branding are only the tip of the brand iceberg. A truly strong, successful brand is one that creates touch points with its audiences from the very start and pays attention to fine-tuning the little details that go into running a business day to day. Rob is an energetic, inspirational designer who went through this self-same checklist when he set up his own branding agency just a couple of years ago and needed to define what he wanted for his business. Since then, he has been key in branding several start-ups turned successful indie beauty businesses such as Pink's Boutique and Proverb Skin whose founders were guest speakers at the Formula Botanica 2017 Conference. As he admits, it's not an easy task to brand, or rebrand, but he hand-holds us through his top 10 tips giving us a clear action plan to follow. If you're thinking of turning your passion for natural cosmetics into a business, or even if you're already running one, Rob's advice will revolutionise how you've thought about branding or growing your brand. Rob is offering us his Essential Guide to a Strong Brand, which we suggest you download and use as a checklist once you've listened in. In this episode on branding indie beauty businesses, you'll hear about:   Why your brand name is a big deal and needs as much planning as your entire branding exercise; What to look out for when buying domain names and applying for trademarks; Why your brand's reputation is built from the very start, and from those little everyday interactions with your audiences; Why your product is not your brand; How your customer service and your employees are critical brand ambassadors; and How your own story and journey to starting your business is key to captivating customers and making an emotional connection with them. Key take-aways include: Each product sale can take as many as 12 brand touch points with your customer. Bear this in mind when designing your website, your daily customer service touch points and post-sales follow-up.  Leave nothing to chance. Don't talk up your products nor use hyperbole in how you portray your brand. In some ways, it's best to undersell and then over deliver in order to gain happy, loyal customers. Remember that customers are key in branding indie beauty businesses.  They build your brand reputation, not you. They are highly influential in marketing your brand on social media and through word of mouth. Think of the bigger picture: don't make every single action sales related. Get out there and do good in your local community or for example by donating a percentage of some sales to charities or causes that are in line with your brand mission. You can find The Design Co here: The Design Co website The Design Co on Facebook The Design Co on Twitter The Design Co on Instagram Listen, Download and Subscribe to Green Beauty Conversations Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.

Rachel Whittaker is the founder of Indie Beauty Delivers, a community where indie beauty entrepreneurs can hang out, relax, network, learn and share ideas. Her mission is to empower as many beautypreneurs as possible to create pioneering, disruptive and iconic beauty brands by providing them with access to the resources and support they need to thrive. Her passion is using her entrepreneurial experience and 15 years of insider beauty industry know-how to help beautypreneurs create strong businesses built on robust systems that allow them to build and grow brands that stand out and get noticed without it totally taking over their headspace and life. The Takeaways: Indie Beauty Delivers was created to help small business owners improve the logistical aspect of their brand, which is one of the most important parts of growing a small business. Rachel Whittaker has 15 years of experience in the beauty industry and offers one-to-one VIP sessions with clients to help them focus on their social media, growing their online business, and working with retailers. If you're starting a small business, find what sets your brand apart from other brands. Be authentic in creating the brand, because the passion that drives your business is what will connect and draw your customer base in. Indie Beauty Delivers was created three years ago by Rachel Whittaker, an expert in the beauty logistics industry. She started her business after recognizing a growing need to help new entrepreneurs address the not-so-glamorous logistical aspect of running a small business. She works with small brands to understand the importance of prioritizing business logistics, what to avoid when starting a business, how logistics can make or break their business and provides individual advice and support through one-on-one sessions and workshops. Her one-on-one sessions are called VIP Days, which focus on working with retailers, launching an online platform, and setting up social media outlets.  Rachel’s goal is to reach small businesses early on in their development so that they can apply the information she provides as early as possible to avoid making costly financial mistakes. A business can have an incredible product with outstanding marketing, but if the logistical side of the business slips through the cracks, it can cause serious damage to the brand. Many small businesses, especially ones that are only available for online purchase, only make physical contact with their customers through the delivery process. If the product is damaged or delivered late, this can turn customers away, which reflects poorly on the brand. There has been an explosion of small businesses, especially in the skincare world. Rachel’s advice to new entrepreneurs is to really focus on what makes your brand unique, what sets you apart from other companies. If you build a brand based on your own passions, what drives you to create the brand in the first place, that authenticity will draw customers in. Creating a small business can be scary and intimidating, but you, too, can be successful if you stand strong in what you believe and learn about the logistical side of running a small business. "Don’t be afraid of who you are and what you believe in. That’s actually probably your best selling point and that will be the point where people connect with you and don’t connect with another brand. Because they’ll see something in you that they totally understand, related to, engage with, and are passionate about, and that’s what will make your brand grow." While speaking with Rachel, our conversation revisited the importance of connection numerous times. Her favorite part of running her business is the connection she creates with her clients, the brands she works with, and her support network group she meets with on a regular basis. We as humans need connection with one another to thrive, and that applies to the world of business as well. To learn more about Rachel, her business, her journey, take some time to listen to the full podcast episode. As a small business owner myself, I am so grateful for women like Rachel who focus their energy on supporting entrepreneurs, especially those who are creating lasting, positive, tangible changes for the world. Thank you, Rachel, for all that you do. You can also watch the full episode here. Make sure to check out Indie Beauty Delivers, whether or not you’re a small business owner. You can also follow her on Instagram and Facebook! See acast.com/privacy for privacy and opt-out information.

In this episode, indie beauty entrepreneur and founder of KYSS (keep Yourself Smelling Sweet ) Renee Marshall-McKinley shares how she started and sustains her natural bath and body company in a saturated market.

Meet Jillian Wright. Aesthetician, creator, connector and champion of indie beauty brands. Listen as she reveals how being open to change and balancing family and career has helped her act as a powerful voice for tiny brands in the massive multi-billion-dollar beauty industry.@basebeautycreativeagency@wherebrainsmeetbeautypodcastbasebeauty.com

Meet Jillian Wright. Aesthetician, creator, connector and champion of indie beauty brands. Listen as she reveals how being open to change and balancing family and career has helped her act as a powerful voice for tiny brands in the massive multi-billion-dollar beauty industry. @basebeautycreativeagency @wherebrainsmeetbeautypodcast basebeauty.com