Content Magic

In this episode of Content Magic, I'm chatting with skincare creator and self-care advocate Rebecca from The Detour Co. What starts as a conversation about natural skincare turns into a much deeper chat about what it means to take care of yourself—especially when you're a one-woman business, a mom, or both.We talk about:Why Rebecca shifted from ingredient-focused marketing to lifestyle storytellingHow skincare rituals became a form of self-trust and confidenceThe transition from home-based business to a professional studioNavigating summer as a small business-owning parent (and bracing for routine chaos)Why simple, slow, real-time content resonates more than hyper-edited reelsWhether you're into skincare or just need a reminder that you deserve the clean towel, this episode will inspire you to slow down, show up for yourself, and let self-care become part of your business strategy.Connect with Rebecca: Website: https://thedetourco.com Instagram: @thedetourcomuskokaConnect with me: Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerIf You Liked This Episode:Leave a review (it helps more than you know!)Subscribe so you never miss a spicy takeShare this with a friend who's learning to do content their own way!Show mixed and edited by: Cardinal Studio

In this deeply personal and totally unfiltered episode, I'm pulling back the curtain on what it's really like to run a business with ADHD. Spoiler: it's not all chaos. But it's definitely not all calm either.From idea overload to sensory overload, I'm sharing the highs, the struggles, and the hilarious contradictions of being a creative entrepreneur with ADHD. You'll hear how I structure my week (kind of), the tools I use to stay on track , and why I've stopped calling ADHD my superpower.Inside this episode:Why storytelling works so well for ADHD brainsThe dopamine trap of content creationReal systems I'm using to stay organized (even when I don't want to)What's working, what's not, and what I'm still figuring outWhy your content strategy shouldn't be one-size-fits-allWhether you're neurodivergent or just feel pulled in a million directions, this episode is your permission slip to do things your way and still succeed.CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerIf You Liked This Episode:Leave a review (it helps more than you know!)Subscribe so you never miss a spicy takeShare this with a friend who's learning to do content their own wayShow mixed and edited by: Cardinal Studio

If you're a small business owner and the word “content” instantly makes you think of Instagram you might be missing the full picture.In this episode, I'm breaking down the difference between content, social media, and marketing—and why they're not interchangeable. You'll learn:Why "marketing" is the real umbrella, and "content" is just one spoke on the wheelThe difference between short-form and long-form content—and how to pick what works for youOther marketing tactics that might work better for your business than social mediaWhy you don't have to be on Instagram (or film videos) to grow your businessWhat a complete, stress-free marketing strategy might actually look likeIf you're feeling overwhelmed by content creation or burnt out from trying to be everywhere, this episode will give you permission to simplify and realign your strategy.CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: ChatGPT Cheat Sheet for Social MediaShow mixed and edited by: Cardinal StudioIf You Liked This Episode:Leave a review (it helps more than you know!)Subscribe so you never miss a spicy takeShare this with a friend who's learning to do content their own way

Is your content feeling forced, inconsistent, or straight-up exhausting? It might not be a strategy issue. It might be your nervous system. In this episode of Content Magic, I'm joined by my friend Ashlee Livingstone, a life alignment coach and breathwork facilitator, to talk about the real reason your content might feel out of sync.We cover:How nervous system dysregulation shows up in your content creation habitsSimple ways to reset before you write, post, or show up onlineWhy alignment matters more than algorithmsHow to stay visible without burning out (especially if you're not a "B-roll" girl)What future-you knows that current-you is forgettingThis conversation is full of “ah-ha” moments, grounded tools, and a few solid laughs. Whether you're in content burnout or just feeling a bit disconnected from your message, this one's for you. Links + ResourcesFollow Ashlee on Instagram: @ashlee.livingstoneLearn more about her Mental Fitness Club or book a Life Alignment Session at ashleelivingstone.comGrab your FREE No-Stress Content Planner: lindsaysmithcreative.ca/magicDon't forget to subscribe and leave a review! Show mixed and edited by Cardinal Studio.

Ever stared at your screen with zero clue what to post next? You're not alone. And this episode is for you.In today's solo episode, I'm sharing five unconventional ways to spark creativity and beat content block without forcing it. Forget the hustle-heavy “30 reels in 30 days” advice. These hacks are designed to help you reconnect with your creativity, your nervous system, and your actual life (remember that?).You'll learn:Why your best content ideas aren't born at your deskHow movement and creativity (even with Play-Doh!) can help you find your flowWhy your spice drawer might hold the key to a breakthroughHow to spot the signs your nervous system needs a resetThe surprising reason fiction books belong in your business toolkitYour Content Challenge This Week: Leave the house. Take a break. Move your body. Do something creative just because. Regulate your nervous system. Then come back to your content with fresh eyes—and likely, a better idea.Don't forget to grab your free No-Stress 30-day Content Planner! If You Liked This Episode:Leave a review (it helps more than you know!)Subscribe so you never miss a spicy takeShare this with a friend who's learning to do content their own wayShow mixed and edited by: Cardinal Studio

You've seen the highlight reels. The polished content. The “this worked SO well for me” posts. But what about the stuff that didn't work?In this episode, I'm pulling back the curtain on four of my biggest content and marketing mistakes. From ignoring people in a Zoom room (oops) to launching a program from a hospital room (don't recommend). I'm sharing exactly what I learned from each one, so you can skip the stress and start creating content that actually works for your business.We're talking:Why hustle culture is not a strategy (and what to do instead)How clickbait titles kept me stuckWhy your energy is your best content assetThe content mistake I see every new offer makeIf you've ever wondered why your content isn't landing—or you just need a reminder that everyone messes up—this one's for you.04:03 Flexibility and Focus: A Lesson07:45 Burnout After Return to Work09:58 Rest Your Brain for Creativity14:34 Reflecting on Past Content Growth17:51 Creating Comforting Content Connections19:36 Creative Content Inspiration GuideCONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerShow mixed and edited by: Cardinal StudioIf You Liked This Episode:Leave a review (it helps more than you know!)Subscribe so you never miss a spicy takeShare this with a friend who's learning to do content their own way

Welcome back to Content Magic! In this episode, I'm thrilled to introduce you to my friend Maude. She is known to many as the Retro Quilter on Instagram. Spoiler alert: we are in the same mastermind and have met IRL. We are chatting about the role of creativity in business and in creating content, how to unlearn some of the content stuff we've been taught and how to get out of a content creation rut. We also talk about how to find joy in creating content that feels authentic and not forced. Maude also shares the pressure she feels to constantly produce Instagram-friendly content and we get into why connection is overtaking conversion, and the power of sharing personal stories—even when it's scaryIf you've been craving more creative freedom, tune into this episode! 03:44 Early Reels Success Strategy06:57 Social Media Sharing Struggles12:03 Content Creation Hurdle: Too Close15:41 Embrace Fearless Thought Leadership19:03 Acronyms and Leadership Insights21:05 Quilting Industry Shifts and Trends25:34 Embracing Humor in Content27:22 Ideas Management for Creatives31:05 Visual Appeal in Client Engagement36:50 Storytelling and Connection38:01 "Lessons from Unexpected Memories"40:51 Managing Ideas for Later UseCONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerCONNECT WITH MAUDE! Instagram: @theretroquilterWebsite: theretroquilter.comShop: Retro PatternsOffer: The Maude Squad

Welcome back to Content Magic. On today's episode, I'm welcoming Maggie Patterson, the brilliant woman behind BS Free Business and the author of Staying Solo: Your Guide to Building a Simple and Sustainable Service Business. And, we are getting into the pitfalls of bro marketing, income claim marketing and how you can still be successful (and earn an income) as a solopreneur. We also getting into the lies about passive income (hint: it's not really passive) and how the term ethical sales may not even need to exist. This is an awesome episode that will inspire you to keep going no matter what stage of business you're at. CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerCONNECT WITH MAGGIE! Instagram: @bsfreebusinessThreads: @bsfreebusinessWebsite: bsfreebusiness.comBook: Staying SoloShow mixed and edited by: Cardinal Studio

Welcome back to another episode of Content Magic. On this episode, I'm thrilled to introduce you to Jess Freeman, an SEO specialist and web designer. We had a SUPER awesome conversation about how to leverage SEO in your business so you don't have to put so much pressure on social media.Here's what you'll learn: Understand Your Keywords: Before creating content, it's critical to do keyword research. Tools like Ahrefs Keyword Generator can help identify terms that are low in competition but high in search volume, making your content more discoverable.Quality Over Quantity: Google now prioritizes valuable content. Ensure your copywriting is not only keyword-rich but also adds genuine value to your audience.Maximize Evergreen Content: SEO allows you to be "out there" even when you're not actively online. Jess shared a powerful story of a five-year-old blog post still driving traffic, proving the lasting impact of well-optimized contentCONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerCONNECT WITH JESS! Instagram: @jesscreativesThreads: @jesscreativesWebsite: jesscreatives.comPodcast: Brand WhysShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic! On today's episode, I'm sharing a few different ways you can stand out online. It's super noisy out there and learning to cut through that noise is more important than ever. Let's talk about it! 1️⃣  Stand for something. Lean on though leadership which means, sharing your perspective on events and topics in your niche or industry. 2️⃣  Tell better stories. Your audience won't likely remember facts but they will remember the stories you tell. And that is key to for visibility. 3️⃣ Trust your own voice. Are there specific expressions you use or a certain way you speak? Lean into that! And share it. Bonus: Marketing is repetition. The blessing and the curse of your content is no one is looking as closely as you think. That means if you feel like you're constantly saying the same thing, you're doing it right!If you've been having a tough time with visibility, don't miss this episode! CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic! On this episode, I'm getting into the importance of having a website for small business owners. Because here's the thing: if Instagram (or any social platform you use) disappeared tomorrow, would there be another way for clients to find you? Social media is an awesome tool. But, it's just that. A tool. And you don't own it. Your website, however, you DO own. I'm also breaking down exactly what you need on your website. Spoiler: it doesn't have to be complicated. Plus, learn why credibility and trust matters! This episode is packed with great stuff about DIYing your own website and why you need to invest in your own website. If you're a small business owner, don't miss this one! CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress Content PlannerShow mixed and edited by: Cardinal Studio

Welcome to another episode of Content Magic! Today I'm diving into one of my favourite topics: the art of copywriting. And, it is absolutely an art. I'm giving you five strategies to improve your copy: 1. Keep it simple! 2. Create breathing room. 3. Pick one message to convey. 4. Practice reading your copy out loud. 5. You don't always need a CTA. Don't miss this one if you want to improve your content! CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress Content Planner

Welcome back to Content Magic! In this episode, I'm welcoming Puja Malhotra, the founder of Roop Creative Agency. She specializes in brand development and web design. We had a ton of fun on this episode and Puja and I have a lot in common when it comes to our creative process. She also shares her expertise about DIY websites vs. done-for-you websites and how you know when it's time to upgrade your branding and why branding is so much more than just a logo and colours. Puja says her favourite clients are those who know exactly what they do (hello? Clear messaging!) and why it's so important to be proud of your branding and your website. Plus, learn about her exciting new offerings designed to help more entrepreneurs thrive in their creative ventures. Whether you're considering a rebrand or just starting out, this episode is packed with valuable advice and inspiration to enhance your brand's impact. 04:35 Authentic Branding for Industry Expertise07:11 Brand Kits vs. Full Branding11:42 Website Functionality Over Beauty14:49 Changed Massage Therapists for Convenience16:57 Passion for Rebranding Uncovered22:02 Creative Connections & New OfferingsCONNECT WITH PUJA! Instagram: @roopcreativeagencyThreads: @roopcreativeagencyWebsite: roopcreativeagency.comCONNECT WITH ME! CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress Content PlannerShow mixed and edited by: Cardinal Studio

On today's episode of Content Magic, I'm thrilled to introduce you to Pinterest expert, Elaine Timms. She is a pro at evergreen marketing and believes that with the right approach, your content can continue working for you long after it's published. We are also chatting about how Pinterest is often dismissed as just another social media platform (it's not) and how it's actually more of a search engine that can drive consistent traffic to your website or podcast. Elaine shares some tips to help listeners get started on Pinterest and does some live keyword research right here on the show. 05:07 Pinterest and Blog Post Interaction07:19 Effective Content Repurposing Tips09:42 Diverse Pinterest Niches Thrive14:30 "Long-Form Content for Social Success"16:51 Importance of SEO for Websites21:31 Stay Awesome: Subscribe and Share!CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress Content PlannerCONNECT WITH ELAINE! Instagram: @elainetimmscreativeThreads: @elainetimmscreativeWebsite: elainetimms.comFreebie: Pinterest Marketing Service Guide for BeginnersShow mixed and edited by: Cardinal Studio

 In today's episode, I'm sharing a few ways to cure that content chaos. You know what I mean - when you know you need to marketing your business and create content but you're so overwhelmed you just don't know where to focus? Let's talk about some of the things that are holding you back. 1. Trying to be on every single platform because you think this is the best way to get visibility. 2. Getting caught up in perfectionism and overthinking which leads to analysis paralysis. Or, just freezing up and doing nothing. 3. Not knowing what to say or where to say it or struggling with what you're audience needs to hear. 4. Comparing yourself to others and feeling like you're behind or not good enough. 5. Inconsistent effort or burnout then ghosting your email list, social platforms, podcast or other content platform, making harder to start up again. I'm sharing a few ways to overcome some of these common pitfalls and giving you the permission to do things simpler and with less stress. CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress Content PlannerShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic. Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world. Jan Ditchfield is a brilliant business strategist, the host of the Business of Good podcast and has over 20 years of experience in fundraising. She is sharing the core difference between ethical and unethical sales, the importance or removing ego in business and we also discuss how there's a framework to build a successful business. Entrepreneurship is not always fancy. It's the behind-the-scenes stuff that actually works. And, full disclousure, I've been working with Jan for a year and she has completely transformed the way I run my business. It's fair to say I'd be completely lost without her and the women I've met in her programs. You absolutley do not want to miss this one!05:11 From Resume Help to Business Mentor09:16 Framework for Success10:28 From Expert to Strategic Seller14:54 Podcast Retirement for New Life Chapter17:14 Freelancing: A Breath of Fresh Air20:44 "Creating Happy, Healthy Family LivesCONNECT WITH ME! Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caCONNECT WITH JAN!Instagram: @janditchfield.coWebsite: janditchfield.coFreebie: 100K ChecklistFreebie: The Business of Good CommunityPodcast: The Business of GoodShow mixed and edited by: Cardinal Studio

Welcome to another episode of Content Magic! Today I'm chatting with social media expert, Britt Pergl. In this conversation, we talk about the challenges and strategies associated with managing social media for small business owners and entrepreneurs. Britt shares her journey to entrepreneurship, helping clients navigate the often scary world of social media, the importance of creating authentic, consistent content and the trends that come and go. We also get into how to nail a client's brand voice and Britt shares some tips to optimize your social media strategy.03:20 Embracing Social Media Growth07:07 Understanding Instagram Reels Trials10:46 Branding Guidelines for Client Engagement13:21 Authenticity Over Aesthetics16:39 "Copywriting Authorship Disclaimer Needed?"19:36 Podcast Wrap-Up & Social ShareCONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caCONNECT WITH BRITT! Instagram: @brittdoessocialTraining: Visibility Beyond Social MediaShow mixed and edited by: Cardinal Studio

In today's episode of Content Magic I am chatting with my friend Shannon Russell, a career transition coach and CEO of Second Act Success. She is sharing her transition from her corporate career as a TV producer in New York and Los Angeles to becoming a franchise owner and then again her shift to starting her own business. We dive into the challenges of leaving a stable job, the unpredicability of entrepreneurship and even find some analogies with Hallmark movies. Plus, Shannon gives us a sneak peek into her forthcoming book and insights on finding work that aligns with your life. If you've been thinking about starting your own business and are wondering when to leave your 9-5, you're not going to want to miss this episode. 00:00 Left TV production, bought franchise for flexibility.05:49 Midlife priorities shift, causing job fulfillment loss.08:51 Managing hectic mornings led to starting a business.10:20 Clients take pay cuts for better environment.13:08 Nobody truly knows; trying is progress.18:47 Research business needs; hire for weak areas.20:27 Balancing entrepreneurship with personal life is challenging.23:23 Overwhelmed by ideas; focus on achievable tasks.26:02 Subscribe, share, review; stay connected on Instagram.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caCONNECT WITH SHANNON! Instagram: @secondactsuccess Website: secondactsuccess.co Podcast: Second Act Success Career  Freebie: Second Act JournalShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic! We are kicking off the new year chatting with my friend Kristina Bartold. She is the co-founder of The Social Snippet and High Vibe Women events. In this episode we are talking about the power of community through in-person events and building genuine connections, the importance of customer experience and why leading with value is more important than ever. Kristina also shares some of the secrets to her quick business growth, her mission and values and where her and her business partner want to take things in the future. You don't want to miss this one! 00:00 Creating effective, standout content crucial for entrepreneurs.05:05 Canadian entrepreneurial club dislikes agency pitches; applied.08:28 Juggling expenses, genuine communication, ethical sales approach.11:47 Traveling and networking crucial for business growth.13:32 Intentional networking and speaking boost growth.17:26 Building connections supports business growth and reputation.20:21 Team is busy, involved; building culture now.22:52 Social Business Club membership, High Vibe Women event.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH KRISTINA! Instagram: kristina.bartold and thesocialsnippetWebsite: thesocialsnippet.comFreebie: IG profile optimization guide Show mixed and edited by: Cardinal Studio

Welcome to another episode of Content Magic! In this special end-of-year episode, I'm reflecting on how far I've come this year, what I've learned and what I want to leave behind and encouraging you to do the same. I'm also getting into why comparison with others this time of year will get you nowhere and how I can magically remove the stress of content creation for you over the holidays. We are taking a podcast break for two weeks so I'll see you in the new year! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caOffer: Holiday Content Bundle!Show mixed and edited by: Cardinal Studio

Welcome back, friends! On this episode of Content Magic, I'm thrilled to introduce you to Felly Day. Felly is also Canadian but now lives in France and she's the founder of a content repurposing agency. She helps other entrepreneurs expand their reach without creating all new content. We chat about what repurposing actually means (it's not just copying and pasting), the intention behind each piece of content you share, how to use Threads in your content strategy as well as how Felly uses differnent lenses when repurpusing content for her clients. We also get into the use of AI and ChatGPT and the ever-evolving role it plays in creating (and repurposing) content. Whether you're struggling to manage your content across multiple platforms or curious about the potential of AI in content creation, this episode is packed with actionable insights and inspiration. 00:00 Worked remotely to move permanently to Mexico.05:25 Desperate for work, started repurposing content.09:23 Agency framework: content, platforms, intentions, client-driven.10:32 Use angles to adapt content for platforms.13:51 Copy-pasting content across platforms hurts engagement.19:56 Use call out posts to attract followers.21:46 Repurpose content for LinkedIn in 2025.25:07 Human-edited clips offer better authenticity.27:02 Monthly content repurposing changed to weekly selection.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH FELLY!Instagram: @fellydayWebsite: fellyday.comFreebie: Turn one post into 10!Show mixed and edited by: Cardinal Studio

Welcome back to Content Magic! Today I'm talking all about nuture content. What it is, why you need it and how to create it. I'm getting real honest in today's episode - comparison, self-doubt and feeling like a loser - none of it is off the table. Tune in to feel less alone in this entrepreneurial journey! 00:00 Even pros face challenges; quick recovery helps.05:38 Working with diverse small business owners is rewarding.08:01 Clarifying nurture content for non-promotional periods.12:13 Transparency builds trust, creating super fans, driving sales.13:46 Focus on nurturing content for superfan conversion.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeShow mixed and edited by: Cardinal Studio

Welcome back! Today on Content Magic, I'm joined by Rebecca Stanisic, a writer and content strategist. Needless to say, I love chatting with other writers and content nerds because, well, that's what this podcast is all about! Rebecca and I met at a recent business retreat. And in this episode, we are chatting about why networking and collaborating are crucial to growing your business, why you need to be pitching your services and how simplifying your content strategy might be the key to content overwhelm. We also get into the difference between long form and short form content and why you need to know, practical tips on SEO and the art of consistency. Tune in for some content strategy and stay for the conversation! 00:00 Reframe content creation, especially for Instagram challenges.03:53 Integrate content creation with life priorities flexibly.08:37 Educational content remains relevant for achieving goals.10:07 Determine sharing goals to engage the audience.16:13 SEO is gaining renewed focus and interest.18:32 Understanding data sources is essential for content strategy.20:46 Media presence and self-promotion are vital.24:44 Pitching builds credibility and fosters collaboration opportunities.29:12 Build collaboration and community through active engagement.33:31 Enhancing content, positioning, pitching, offering personalized assistanceCONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH REBECCA!Instagram: @bitofmomsenseWebsite: rebeccastanisic.comFree webinar: Social Media Mistakes (And How to Fix Them)Show mixed and edited by: Cardinal Studio

Welcome back! On today's episode, I'm joined by Darcy Boucher, CEO of Bowda Creative Company, a boutique digital marketing agency. Darcy and I connected in the DMs about both have a broken wrist! Today she's sharing how and why she started her business as well as her remote-first approach and the reason she offers her clients a tailored approach. Hint: one-size-fits-all does NOT work. We are also chatting about the value of mission-driven clients, the importance of being super specific and the role of branding (and re-branding) for small business owners. This episode is full of juicy details about marketing, content and why going viral is not the answer. 04:05 Injury recovery disrupted early PR career ambitions.06:44 Disillusionment with traditional agency work environment.13:11 Focused on strong growth and quality marketing.13:44 Toxic workplace undervalues communication and expertise.18:07 DIY struggles; hire experts for quick fixes.20:53 Established culture code for guidance and onboarding.23:32 Bowda prioritizes focused brand management, few accounts.29:10 Authenticity matters; marketing shouldn't feel overwhelming.31:31 Done is better than perfect; show up.34:53 Grateful for technology: voice-to-text, AI notes.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH DARCY! Instagram: @bowdacreativeWebsite: bowdacreative.com Offer: Custom SEO ScoreShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic! I'm thrilled to introduce you to Darcy Boucher from Bowda Creative. She runs a digital marketing agency and works with heart-centered clients. In this episode, we are chatting about consistent brand voice, the ever-changing landscape of social media and the role it plays in your business and why content packages don't always work. We also get into why creating content for others is often easier than creating content for ourselves and the influence of algorithms on consumer behaviour. Darcy and I both agree, consistent messaging is one of the keys to creating impactful and and engaging content. Don't miss this episode jammed full of helpful marketing advice!05:03 Long hours, social media revolutionized audience interaction.06:13 Built all-women team for comprehensive digital marketing.10:42 Customized, adaptable service tailored for client needs.15:39 Question expertise; avoid negative, conflicting marketing messages.18:11 Avoid boasting; under promise, over deliver.22:42 Bridging communication gap between clients and audience.25:57 Ensures consistent brand voice and cohesive messaging.27:03 Engage directly; you're the communication expert.29:35 Maintain consistent brand voice across platforms.32:43 Rebrands, brand guidelines, and website updates. CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH DARCY!Instagram: @bowdacreativeWebsite: bowdacreative.comOffer: Custom SEO ScoreShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic! In this episode, I'm telling you all about how life happened in the middle of my launch for The Content Code, my signature program and the lessons learned from trying to revive that launch and how I'm not emotionally attached to the outcome. I'm also chatting about how we are NOT content creating machines and taking a break is completely normal. And, you don't have to apologize for it. And, as always, I'm giving you some important content takeaways to consider! Tune in for an insightful and heartfelt discussion on navigating the ups and downs of content creation without losing your mind. Let's get started!CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeShow mixed and edited by: Cardinal Studio

We've reached a pretty special milestone over here on Content Magic - the 50th episode! So, I'm sharing five of the crucial lessons I've learned since starting this podcast. 1. Start before you're ready. 2. Embrace the crappy first draft. 3. You and your message have value. 4. Outsource to experts. 5. Community and collaboration over competition. Tune into this one for some fun stories and a couple of secrets! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caShow mixed and edited by: Cardinal Studio

In this episode of Content Magic, I'm welcoming ad expert, Britt Holmes. She's the founder of Merit Media and specializes in Meta ads as well as TikTok and Google. We talk about what makes an ad campaign work and what doesn't, the common misconceptions about online ads, the importance of cohesive branding and strategies for small businesses to get the most out of their marketing budget. Whether you've ran successful ad campaigns or have been thinking about playing around with ads, you're going to want to listen to this episode. Britt shares tons of tangible tips you can use immediately! 04:16 Ads have become complicated to manage alone.08:23 Verify social media, landing page before advertising.10:51 Boosted posts less effective than full ads.15:46 Start small, prove concept, expand gradually, be intentional.17:23 Meta increases awareness; Google targets specific locations effectively.23:01 Embraced colourful, fun branding over corporate dullness.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE Content Genius BootcampCONNECT WITH BRITT! Instagram: @meritmediaincWebsite: meritmedia.com

In this episode of Content Magic, I'm joined by Lindsay Hyatt who is also a copywriter as well as a brand strategist and we are getting into ALL of it. We talk about what's shifted on social media, how to shed the performative aspect of certain platforms and how to overcome that as well as what it means to go back to more traditional means to market our businesses. We'll also dig into the challenges faced by new entrepreneurs overwhelmed by social media trends, the importance of email lists for marketing, and a personal take on using Instagram stories for therapeutic expression as well as connection to our audiences. Together, we'll navigate through concerns over privacy, the prevalence of flashy and often misleading marketing, and the reality of entrepreneurship that rarely matches the glamorous portrayals online.Plus, so much more! If you're marketing your business online, you have to tune into this episode.And, don't forget to join my FREE Content Genius Bootcamp to learn even more about content and marketing. 00:00 Pandemic pushed me to start own business.03:04 Copywriter, marketer, teacher; returns to creative writing.06:25 Social media feels different: burnout, AI, trolls.09:39 We can't solely rely on social media.12:53 Effective, unglamorous email lists succeed for entrepreneurs.18:03 Interest in investments decreases due to distrust.20:09 Question your own goals amid peer pressure.25:09 Instagram's visual; Threads allowed freeing writing instead.27:44 Cherished memories of kids and embarrassing posts.29:47 Small email lists can still benefit businesses.34:24 Promoting local business, brand building, and mentorship.36:18 Join Lindsay's free content genius boot camp.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE Content Genius BootcampCONNECT WITH LINDSAY! Instagram: @thelindsayhyattWebsite: lindsayhyatt.comPodcast: Reprogramming with Lindsay HyattShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic!In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone. I'm chatting about how your brand mission and values influence your brand voice, as well as your unique selling proposition (USP). It's also super important to maintain that same brand voice across all platforms and marketing. Remember, if you're a personal brand, your brand voice is simply how you speak! I share a few ways to figure this out. Finally, I share some news about the FREE Content Genius Bootcamp. We get started September 30th and it's going to be amazing! 04:42 Importance of defining brand values for businesses.09:45 Empowering women to confidently take up space.12:34 Embrace uniqueness; solve problems; differentiate from competition.13:44 Discover your unique brand voice and qualities.8:56 Consistency in communication across all platforms reduces stress.21:00 Build brand voice in free 10-day training.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE Content Genius BootcampShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic. In this week's episode, I'm welcoming Emily Baillie, a marketing and AI strategist and trainer and we are chatting all about how you can use artificial intelligence responsibly and ethically to help grow your business. Emily shares invaluable tips on using AI for marketing and workflow automation, emphasizing the importance of maintaining human oversight to ensure professionalism and accuracy.Emily and I also get into things we wish AI could do for us which might not be that far off in the future. And Emily shares some of the dangers we need to look out for. Tune into this episode if you've been curious about how to use AI in your daily life, businesses or just want to explore. 04:55 AI integration in marketing tools is unavoidable.08:20 AI tools useful, not replacing human creators.11:38 Zapier automates business tasks across multiple platforms.14:02 Failed zap attempts and unnecessary email notifications.20:08 Start with public info; iteratively refine tool output.23:29 AI biases in generating gendered professional images.25:02 Always fact-check AI content for business reliability.28:29 Using AI as an advisor, not replacing.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH EMILY!Instagram: @emilybailliesocial Website: compasscontent.caLinkedIn: Emily BaillieFreebie: prompt writing guideShow mixed and edited by: Cardinal Studio

On today's episode of Content Magic, I'm sharing some of the main reasons you might be struggling with creating content for your business. And when I say content, I'm referring to everything you're doing in the online space to market your business. So, here's what I'm addressing in this episode: 1. Listening to the gurus. 2. Jumping into the next shiny thing. 3. Leaning on social media. 4. Trying to sound like someone else. Tune in to find out if you're making any of these content mistakes! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeShow mixed and edited by: Cardinal Studio

The short answer? Not really. The long answer is a bit more nuanced! In this episode of Content Magic I'm talking all about Threads and what has changed in my business since joining a year ago, why it's so much fun for me and how building a business over there is much different than most social platforms.The vibe on Threads is very community-oriented. Maybe because it's text only and there is less thinking required to post something.  The question I attempt to answer in this episode is, can we take the Threads energy over to Instagram? And, how?  Let's get started! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic. On today's episode, I'm sharing three keys to write clear copy in your content. 1. Flow! This means you pay attention to the order of the information you're communicating.2. Brand tone. If you're a personal brand, you have to write the way you speak. 3. Repetition. I see this a LOT in web copy especially. Saying the same thing different ways doesn't help with clarity. These rules apply to all types of content. Email marketing, blog posts, social media and even video. Tune in to master your content! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeShow mixed and edited by: Cardinal Studio

On this episode of Content Magic I'm thrilled to welcome Lindsay White, professional leadership coach and an experienced human resources consultant. And we are chatting all about vision, mission and core values in your business. We also get into self-leadership and how becoming a kick-ass leader doesn't necessarily mean you need to have a team or employees. Lindsay explains how most of leadership is an inside gig and we talk about that inner asshole is always trying to sabotage us. She also talks to us about how to distinguish between reality and the head junk all of us have as well as handling life pressures with grace and empathy. We also touch upon the importance of thoughtful risk management as a key aspect of entrepreneurial success. This is such a great episode and Lindsay and I share a ton of awesome nuggets! Tune in and don't forget to subscribe, share and leave a review.05:19 Setting work tone, compensation, and leadership reflection.09:54 Solopreneur building team with contractors for growth.12:14 Limiting exposure to online industry for mental health.21:16 Mission, vision, values, creativity, self-doubt, empowerment.23:05 Pause, reflect, empathize, innovate, manage risk.25:18 Do what's necessary without losing direction.30:00 Resilience comes from willingness to fail.32:50 Upgrade operating system for clearer, focused thinking.36:11 Female founders: coaching, consulting, and team strategy.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH LINDSAY!LinkedIn: Lindsay White - High VoltageWebsite: highvoltageleadership.caBook a free call: Contact usShow mixed and edited by: Cardinal Studio

In this episode of Content Magic I'm joined by Kristy Black, a brand strategist and designer who works with value-driven entrepreneurs looking to make a positive impact on the world.We are chatting about what branding actually is and how it encompasses a company's vision, mission, values, voice and positioning. Kristy and I both believe in a strong brand voice from both a design AND copywriting perspective. Our conversation also touches on the significance of accessibility in branding and how it should be a core consideration from the very beginning. Kristy shares their insights on building genuine communities and the power of collaboration over competition.So, tune in to learn how you can create a brand that not only looks great but also communicates your values and resonates with your dream clients.04:10 Neglecting copywriting in business branding: a mistake.06:32 Working with businesses for positive impact globally.09:48 Accessibility must be integral to values and operations.13:31 Community is more about mutual giving.18:22 Brand designers enhance existing brand elements.21:31 Expressing gratitude and promoting engagement with audience.CONNECT WITH ME!Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintCONNECT WITH KRISTY!Instagram: @kristyblackcreativeThreads: @kristyblackcreativeWebsite: kristyblackcreative.comFREE: The Profitable Purpose Branding Workbook Show mixed and edited by: Cardinal Studio

In today's episode of Content Magic I'm joined by Emily McDonald, a founder coach and mentor who helps female entrepreneurs build sustainable, successful businesses. In our chat, Emily digs into why so many new female founders struggle to make money, and how focusing on fads instead of foundations holds them back. She shares her own entrepreneurial journey, from launching a dress rental company out of her living room to now running multiple ventures. We also discuss the hot topic of scaling - what it really means, when to do it, and why it's not the right path for everyone.Emily drops so many insights about truly understanding your ideal customer, creating offers that resonate, and doing the deep work needed to sell successfully, even without a huge audience. Emily has tons of valuable insight to share so don't miss this one! 06:19 Shifting focus to scalable programs, reaching more.09:31 Scaling means creating scalable offers to help.11:14 Email lab helps write quick, engaging emails.16:38 Homework asks tough questions, essential for understanding.17:52 Struggling with client connection and elevator pitch.21:30 DM for signature or higher-level programs.CONNECT WITH ME!Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintCONNECT WITH EMILYInstagram: @founderemilyWebsite: myfoundercircle.comProgram: The MastermindFREE: How to Make Money Without a Huge Following

On today's episode of Content Magic we are getting into the (often mystical) topic of SEO and I'm so pleased to introduce you to Brittany Herzberg, an SEO copywriter. We are chatting about short form vs. long form content (one of my fave topics), repurposing content and how it makes you more searchable, why you need client testimonials on your website and how to format them, as well as the nitty gritty of keyword search and how to use it. Brittany is a pro at making SEO much less confusing and shares how you can use it to boost visibility and in turn, your business. And, of course, we chat about copywriting because we both do it in such different ways. Don't miss this one! CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintCONNECT WITH BRITTANY! Instagram: @brittany_herzberg Threads: @brittany_herzbergWebsite: brittanyherzberg.comPodcast: The Basic BFREE: SEO Basics ChecklistShow mixed and edited by: Cardinal Studio

I'm super excited about this episode! I'm live editing four sales pages submitted to me by colleagues! As a copywriter, these are some of the things I look out for on a sales page: 1. Flow of information. Sometimes it's not about rewriting your entire sales page but just about moving some sections around. You want to make sure your reader is following along and the information being absorbed is not disjointed. 2. Copy! In most cases, there is simply too much information. As business owners, we know a TON about what we do and sometimes we just want to share it all. My job is to make sure you're being as concise as possible and using words that mean something to your ideal client and aren't vague or jargon-y. 3. Messaging and clarity: Usually this applies to clearly identifying your ideal client's actual problem and how and why you are the solution. Thank you to these friends for submitting their sales pages! BrittInstagram: @Brittdoessocial Sales page: Content & Community JyllInstagram: @the_google_proSales page: Google Ads CoachingJulieInstagram: @julie.m.costaSales page: Anchored NLP CertificationNicoleInstagram: @hello_nicolelehmanSales page: The Expert EducatorCONNECT WITH ME! Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintShow mixed and edited by: Cardinal Studio

Today on Content Magic I'm talking all about sales pages. I've written dozens of them, for myself and for clients, and probably reviewed and edited twice as many.And, there are some important constants for a sales page to convert! Clarity is absolutely king. You have to know exactly what you offer, who it's for and the transformation it provides. From a copywriter's perspective, I look at the flow of information, the mission statement and how clearly the transformation is communicated. One of the biggest mistakes I see on sales pages is not getting to the point fast enough and the repetition of information. Plus, I'm sharing more insights from my own experiences and best practices, including the crucial elements every sales page should contain. Don't miss this one! Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintShow mixed and edited by: Cardinal Studio

In this episode of Content Magic, I'm chatting with Michelle McVittie, a seasoned parenting coach and we are getting into the often messy world of parenthood and entrepreneurship.With over two decades of experience in pediatric medical and mental health, Michelle specializes in helping parents and professionals navigate challenges like ADHD, anxiety, and parenting strong-willed children and teens.We'll explore her approach to gentle parenting, the mental load that parents carry, and the importance of creating a safe and secure relationship with our children.Michelle also opens up about her motivations, the joys of working for herself, and the crucial message she'd like to broadcast to all parents: behaviour is a form of communication, and understanding it is key to effective parenting.If you're a parent, you won't want to miss this one! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH MICHELLE!Instagram: @momthemanagerWebsite: momthemanager.caFree Facebook community: Parenting With ConnectionShow mixed and edited by: Cardinal Studio

In this episode I'm joined by Sarah Weiss, an Instagram and TikTok marketing mentor and honestly, this is one of the best convos about content. Sarah and I chat about repurposing content, throwing all the social media rules out the window, trying new things, showing up as your OWN self and ditching the impostor syndrome. We are also get into some of the myths (and truths) about TikTok and Instagram, how to reach new audiences, where to spend your time for organic reach and the importance of moving your social media followers to an email list and the idea of nurturing a small audience before you can serve a bigger one. Also, P.S. I have a new email podcast series coming out soon! We also get into Threads and how it's become a great place to hang out for refreshing, real conversations. Don't miss this one! It's a goodie. 06:21 Adapt, be flexible, and gamify change mindset.09:28 Adapting to TikTok's search engine; unique persona.12:34 Authenticity is important for building relationships.14:32 Publicly share chronic illness experiences to connect.19:25 Fiancé's mom proud of Instagram content sharing.22:14 Growth in followers boosted income through conversion.25:56 Focus on skill, not numbers, for validation.27:24 Acknowledge preconceived notions when admiring professionals.32:36 Offer free content to build your audience.35:48 Content is vital, keep it simple.39:58 Threads is an organic awareness platform for networking.41:18 Spontaneous sharing without planned intentions or boundaries.45:40 Find me on TikTok and Instagram. Membership available.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH SARAH!Instagram: @onbrandbysarahTikTok: @onbrandbysarahFree podcast series: Social Media Sales FunnelWebsite: onbrandbysarah.com

Welcome back to the fifth and final episode in my special series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to episode #30 and start from the beginning! And, don't forget to grab your free workbook. In this episode, we'll be diving into the concept of nurture sequences—those series of automated emails that guide your potential customers on a journey from curious onlookers to loyal clients. Think of it as crafting a puzzle that perfectly aligns their needs with your offerings. I'll walk you through the strategy behind it, share effective examples, and unveil tips from my new program, the Email Lab, designed to make email marketing manageable and profitable.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: WorkbookNew program: The Email Lab

Welcome to the fourth episode of my special 5-episode series, How to Have a Love Affair with Email Marketing. If you're just joining us, go back and start at the beginning of this series with episode #30. Today, I'm getting into the art and strategy of crafting compelling subject lines. Despite what some may claim, subject lines play a crucial role in the success of your email campaigns—think of them as the eyes to the soul of your emails. I'm exploring why they're so important, share some tried-and-true strategies, and even look at real examples with open rates to prove their effectiveness. And, don't forget to check out my new program, The Email Lab.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: WorkbookNew program: The Email Lab

Welcome back to part 3 of my special 5-episode series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to episode #30 and start from the beginning! And, don't forget to grab your free workbook.  Today, I'm getting into one my fave content tactics, storytelling. As a former journalist, this is something I excel at. And I'm giving you a couple tips to make it work for you and why you should even care how to do this.  Telling a story in your emails allows your readers and subscribers to connect to you, remember you and look forward to more emails from you. I'm also using children's books as an example to make telling stories in your emails super easy. Plus, the power of observation and putting your journalism hat on. This is your permission to go out and people watch! Don't miss this one. CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: WorkbookNew program: The Email Lab

Welcome to the second episode of my special 5-episode series, How to Have a Love Affair with Email Marketing.Today we are diving into lead magnets, opt-ins and freebies. This is usually how you build an email list. However, I'm also talking about some non-traditional ways to build your list and what has worked for me. Plus, I'm also talking about market research; one of the most underrated parts of building a business. And how this will help you figure out what your ideal clients need and you can build a lead magnet from this data. And, I'm introducing my brand new membership, The Email Lab! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: WorkbookNew program: The Email Lab

Welcome to the kickoff episode for my special 5-episode series, How to Have a Love Affair with Email Marketing. In today's episode, we delve into why email marketing is crucial for your business and how it offers a higher ROI compared to other forms of marketing. I almost never use the word should when it comes to creating content. Except for email marketing! You really do need an email list. And over the next few days, I'm going to share how to build one, nurture it and maintain it . And, we will explore topics such as lead magnets, storytelling, subject lines, and nurture sequences. Don't forget to grab the free workbook to  come up with your own email marketing strategy as you follow along with this special series.  CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: WorkbookShow mixed and edited by: Cardinal Studio

In this special episode of Content Magic, I'm diving into one of my favourite subjects: email marketing. And, I'm going over three reasons why you'd rather do anything than email your list. I absolutely love writing emails. And I do it really fast. For myself, for clients and when I was working full-time as a copywriter.  But, I totally get it isn't that easy for everyone.  Still, an email list is a must-have if you're a business owner or entrepreneur.  And, here's why: for every dollar you spend on email marketing, the average ROI is forty dollars. You won't get these kinds of results on social media. However, emails that convert is an art. And this is why I have a special 5-episode series starting Monday, Tuesday June 17 to Friday, June 21. It's all about email marketing and I'm giving you some specific examples for why you need a list and how to build, nurture and maintain that list. Don't miss it! In the meantime, grab you free workbook for the series here. CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caWorksheet: Ignite

We have another awesome guest on this episode of Content Magic.  Shannon Boyer is a seasoned educator with a background in teaching and curriculum development. With over 20 years of experience, she shifted her expertise to helping other entrepreneurs build digital courses. In this episode, Shannon and I talk about how the creation of an online course is currently being sold, why it's actually a lot more work and why putting the work in will pay off for students and clients. We also talk about the responsibility of the course creator, the mindset hack that will help you achieve success and what to avoid to if you truly want to stand out in the crowded online education space. If you have an online course or have been thinking about creating one, you don't want to miss this convo with Shannon! 03:04 Transition to online course creation post-pandemic.06:20 Creating course shifts mindset, shared responsibility.09:36 Instructors need to be realistic about courses.14:43 Expert facilitation results in confidence and conviction.16:51 Emphasis on content in online courses shifting.22:25 Revising role in online course creation misunderstood.23:35 "Defining content is difficult, but necessary."26:28 Expressing gratitude and inviting further engagement.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH SHANNON!Instagram: @shannonlboyerWebsite: shannonlboyer.comFree call: Sip and Share WednesdaysShow mixed and edited by: Cardinal Studio

In this episode of Content Magic, I'm so excited to introduce you to my friend Laura Sinclair. She is a kick-ass business and marketing mentor and has a wealth of experience and practical advice to share. She specializes in helping early-stage female entrepreneurs and moms through the complexities of social media, business and marketing. We also chat about the ever-changing social media rules and trends, the importance of an email list and the power in repurposing content. Laura also tells us about the unglamorous business and marketing foundations she teaches. Without these,  we can't expect to build a sustainable business. If you have an online business, you don't want to miss this one! 00:00 Empowering female entrepreneurs in online business growth.05:48 Consumer behaviour shifting; sustainable business strategy crucial.09:24 Fell in love with fitness, started online coaching.12:56 Recognizing community building and understanding audience needs.14:52 Intentions for mentorship and business visibility.17:48 Balancing motherhood and business as primary parent.19:57 My work setup and schedule are flexible.25:09 Staying neutral and resilient in challenging moments.26:08 Long-term success involves outlasting challenges and adapting.29:15 TikTok may stay due to company acquisition.33:41 Focus on specific content types for efficiency.36:49 Consider rerunning it, not immediately, important.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH LAURA!Instagram: @itslaurasinclairWebsite: thismothermeansbusiness..comPodcast: This Mother Means Business Free networking call: Community ConnectionShow mixed and edited by: Cardinal Studio

One of the best things I've invested in as an entrepreneur is my own health.  If I'm not healthy, my business doesn't run. At  a conference earlier this year, I met Leslie Robertson and I quickly creeped her content. And, moreover, it absolutely spoke to me. A mom, over 40 and trying to figure out a way to best take care of myself and my health without being completely overwhelmed by what's already available online. Leslie is a personal trainer and a health and lifestyle coach. She helps women, especially other moms, take better care of themselves in person and online. In this episode, she shares her own personal journey to  training and entrepreneurship, the decision to open her own gym and some actionable steps you can take to build healthy some habits. Accountability is the one of the keys to maintaining any new habit, whether it's working out, creating content or getting up earlier.  Let's dive into this incredible episode!05:19 Working together has been lovely and accountable.08:05 Self-care requires training, focus, nutrition, sleep.12:07 Strive for small healthy actions every day.15:40 Transformed from athlete to personal trainer, impactful.17:51 Grateful for own space, balancing in-person, online.21:49 Longevity, sustainability, and staying active as one ages.22:42 Start now, small changes add up. CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH LESLIE!Instagram: @getfitwithlesWebsite: primepersonaltraining.caFreebie: Wellness Guide for MomsShow mixed and edited by: Cardinal Studio