Podcasts about multimedia editor

Meta is the latest tech giant facing allegations of foul-play with regard to its reporting of advertising performance, specifically that it inflated the ROAS of its Shops ads' tool by 17 to 19%, as alleged by a former employee.On this episode of the Performance Marketing podcast, host Joe is joined by PMW's News Reporter Reem Makari and Premium Content Editor Jyoti Rambhai to break down exactly why advertisers' blind faith in big tech black-boxes can't go on.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Did Meta inflate Shops ads' performance? (1:26)How can brands compete with big tech? (15:56)PMW's Resell Me a Pen Challenge (26:03)~ Further reading ~ ‘There are a lot of elephants in the room': Industry reacts to claim Meta inflated Shops ads' performanceAdvertising without AI? That era's overBig tech Q2 earnings: Amazon, Alphabet, Netflix, Meta, Apple, and Microsoft Hosted on Acast. See acast.com/privacy for more information.

AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do?On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Sarah Aird-Mash, CMO of Future Group (), who breaks down exactly what has happened to search, where it's headed in the future, and what marketers can do to respond.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Which big tech platform had the best Q2? (1:19)What drove growth in Q2? (18:38)PMW's Resell Me a Pen Challenge (26:45)~ Further reading ~ How do you judge creative campaign success in a zero click world?1% click-through rate: How Google AI Overviews is killing publishersDon't fear the scraper: AI needn't be a threat Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Cleft Palate Craniofacial Journal podcast series, Pat Chibbago, Multimedia Editor, interviews Can Kocabalkanli and Reza Seifabadi, co-authors of the CPCJ article entitled, "Accuracy of Cranial Shape Measurements Using Smartphones: A Prospective Study" (coauthored by Regina Fenton, Susan Gaetani, Fereshteh Aalamifar, and Marius George Linguraru).

The AI arms race is here and big tech platforms such as Meta are prepared to invest billions of dollars into the personnel engineering the technology.On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Editor Robin Langford and News Reporter Reem Makari to discuss Alphabet, Meta, Microsoft, Apple and Amazon releasing their Q2 2025 earnings reports.In terms of each platforms respective investment plans, one thing is clear, AI is the future – and with all the money being put towards it, an automated future might be upon us sooner than we think.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Which big tech platform had the best Q2? (1:06)What drove growth in Q2? (15:06)PMW's Resell Me a Pen Challenge (24:43)~ Further reading ~ Big tech Q2 earnings: Amazon, Alphabet, Netflix, Meta, Apple, and MicrosoftPlatform watch: Reddit introduces automated bidding as X incentivises ‘beautiful ads'Meta to stop all political ads in the EU Hosted on Acast. See acast.com/privacy for more information.

Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right?On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse some of the biggest news from the past fortnight, namely Amazon's sudden departure from Google Shopping ads and the latest respective AA/WARC and IPA Bellwether reports for the opening of 2025.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Why did Amazon disappear from Google Shopping ads? (1:16)What do the latest AA/WARC and IPA Bellwether figures mean for adland? (12:51)Is retail media part of search? (24:21)~ Further reading ~ Amazon disappears from Google Shopping adsStrategy shift or test?: Marketers react to Amazon's shock Google Ads exit ‘Reacting fast isn't the whole story': UK ad industry on the latest AA/WARC reportAA/WARC: UK adspend increases 8% to open 2025IPA Bellwether: Increase in 'short-term' marketing budgets reverses decline Hosted on Acast. See acast.com/privacy for more information.

Return on adspend (ROAS) has long been touted as the holy grail of metrics for advertising campaigns, but is it still a true barometer for a brand's success?Jake Higgins, Partner at MNC, joins host Joe to dissect his latest essay 'The ROAS Illusion'. Together, they discuss why ROAS is no longer representative of the full story and in some cases, high ROAS campaigns are actually hindering brands' incremental growth.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ What is the ROAS illusion? (1:03)How should brands approach their media planning in light of this issue? (15:45)PMW's Resell Me a Pen Challenge (21:58)~ Further reading ~ Platform watch: YouTube and Meta crackdown on unoriginal content as OpenAI integrates in-chat checkoutMeta unveils a host of new tools to help partners leverage its AI ads systemWhatsApp monetisation is overdue, but will users tolerate it? Hosted on Acast. See acast.com/privacy for more information.

Attention has quickly gone from an immeasurable advertising pipe-dream to a leading metric compatible with emerging channels such as connected TV, digital out-of-home, and most recently, retail media.On this episode of the Performance Marketing Unlocked podcast, Mike Follett, CEO and co-founder of Lumen Research (16:38), reveals how his company became an "overnight success", moving from a problem-identifier to a problem-solver for brands, advertisers and agencies alike.Preceding that discussion, is a catch-up with PMW's intrepid News Reporter Reem Makari (1:21), who joins host Joe to talk Mad//FEST London, Prime Day 2025, and review a turbulent H1 ahead of a potentially even more turbulent H2.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ A review of H1 and a look ahead to H2 (1:21)Marrying attention and retail media (16:38)What is the true value of attention? (35:58)PMW's Resell Me a Pen Challenge (45:20)~ Further reading ~ Co-op plugs in-store attention data into major agency planning toolsSocial media is becoming a vanity metricMike FollettAI's ‘Sputnik moment': What the arrival of DeepSeek means for marketers Hosted on Acast. See acast.com/privacy for more information.

Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a cost centre rather than an investment opportunity.On this episode of the Performance Marketing Unlocked podcast, Kathryn Rathje, Partner at McKinsey (17:18), reveals that the general quality of CMO and CEO relationships is worsening, according to research from McKinsey. While CMOs are somewhat to blame, it isn't all their fault and Kathryn dives into the factors exacerbating this issue. Fortunately however, she also reveals a roadmap for how CMOs can win over CEOs are begin to earn the C-suite's trust, even in trying times.Also on this episode, PMW's Editor Robin Langford (1:51) joins host Joe to recap Cannes Lions 2025, detailings the week's highs and lows.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Recapping Cannes Lions 2025 (1:51)Why don't CEOs trust CMOs? (17:18)How can CMOs future-proof themselves? (32:52)PMW's Resell Me a Pen Challenge (38:37)~ Further reading ~ A tough economy means it's time to rationalise the marketing suiteMarketers might be over last click attribution – but what if your CFO isn't?The real growth strategy for CMOs: Connecting brand and performance marketingROI Romance: why it's time for CMOs and CFOs to rekindle their relationship Hosted on Acast. See acast.com/privacy for more information.

Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity?On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global Advertising Sales & Partnerships Brian Burner, Alice Beecroft, Senior Director of Global Strategy and Partnerships at Yahoo, Unilever's Global Marketing Director Mario Draghi, Kate Bird, EMEA Senior Marketing Director at Snap, and many more – including some returning guests.Also included are several snippets recorded directly from the PMW team's conversations with industry experts – look forward to those interwoven throughout the episode!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Cannesdemonium with Robin and Joe! (2:28)Spotify's Brian Berner talks industry growth and innovation (26:43)The Trade Desk's Phil Duffield reflects on his 11th Cannes Lions (35:05)Yahoo's Alice Beecroft reveals the recipe for success along the Croisette (43:42)~ Further reading ~ When will we stop talking about AI?Cannes Lions Live Day 3: Creativity is back on the menu Cannes Lions 2025: Havas and TikTok double down on AI while Dentsu rolls out new offerings What is most interesting about Cannes Lions 2025? Hosted on Acast. See acast.com/privacy for more information.

With some marketers pressing pause on their plans to move beyond third-party cookies, others are ramping up plans for a cookieless, ID-less and perhaps Google-less future.On this episode of the Performance Marketing Unlocked podcast, we scale the walled gardens and look at emerging advertising channels operating beyond the web. PMW's Premium Content Editor Jyoti Rambhai (2:40), joins host Joe at the top of the pod to discuss the state of CTV, before Jess McGrogan, GM of Business Development for Brand at The Trade Desk (19:13), delivers insight into why brands and advertisers slowing down first-party data investment could be making huge a mistake.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ The future of streaming, CTV and linear broadcasters (2:40)Talking the open internet and a cookieless world (19:13)How advertisers can win through CTV (35:28)PMW's Resell Me a Pen Challenge (41:28)~ Further reading ~ Google reveals third-party cookies are here to stay‘Stop thinking about what Google is going to do next': Adland reacts to third-party cookie plans being scrappedThe Trade Desk to introduce Sincera's data to entire ad industry3 tough questions on... CTV Hosted on Acast. See acast.com/privacy for more information.

Last month, Google announced it is no longer planning to roll-out a ‘user-choice' feature allowing users to opt out of being tracked by third-party cookies on Chrome. Notably, Anthony Chavez, VP Privacy Sandbox at Google, said in a blogpost that this decision comes off the back of industry feedback.On this episode of the Performance Marketing Unlocked podcast, Jyoti Rambhai, PMW's Premium Content Editor (1:44), joins host Joe to put this news under the magnifying glass and analyse exactly what this means for the industry at large.Together, the pair attempt to answer some key question, such as: are third-party cookies here to stay? Is first-party data still an industry priority? And does Google feat the DOJ will really force it to sell Chrome?This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:44) Google is not deprecating third-party cookies on Chrome – why?(13:41) Is user privacy really an industry priority?~ Further reading ~ Google reveals third-party cookies are here to stay‘Stop thinking about what Google is going to do next': Adland reacts to third-party cookie plans being scrappedThe future lies in first-party data: Lessons learnt from Google's 'flip-flopping' decisions Hosted on Acast. See acast.com/privacy for more information.

UK digital adspend is set to surpass £30bn in 2025 and the creator economy is now worth over £18bn globally, however, brands are failing to get the most out of their influencer partnerships, according to an expert.On this episode of the Performance Marketing Unlocked podcast, Caspar Lee, co-founder of Influencer and former YouTube mega-star (15:53), outlines the challenges facing creators today, and why brands need to do better to ensure their investments in influencer marketing pay-off. Fortunately, Caspar provides a road-map for future success.Preceding that discussion however, host Joe is joined by PMW's News Reporter Reem Makari (2:19) to dissect the latest IPA Bellwether report, covering Q1 of 2025. Marred by resoundingly negative sentiment from those surveyed, the pair discuss the future of the UK's advertising industry and whether or not things will trend upwards in the future or continue to decline.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:19) Dissecting the latest IPA Bellwether report(15:53) Caspar Lee talks about the inception of his influencer marketing business(27:48) How brands and creators can foster partnerships that last(38:28) PMW's Resell Me a Pen Challenge~ Further reading ~ IPA Bellwether: UK adspend declines for the first time in four yearsCreators and brands are misaligned on what they want partnerships to achieve‘The traditional consumer is dead': Industry responds to Unilever CEO's bold influencer marketing plans Hosted on Acast. See acast.com/privacy for more information.

Retail media is one of the fastest growing channels in adland, with industries such as finance and travel among the latest joining the party – but will the retail media bubble eventually burst?On this episode of the Performance Marketing Unlocked podcast, Katrina Smart, VP of Digital Commerce at Mars United Commerce (15:14), uses her decade of experience in digital commerce to inform her take on the future of the channel. Katrina answers questions including 'is retail media on a collision course with socials commerce?', 'how can advertisers measure retail media outcomes accurately?', and more.Preceding that discussion, is a catch-up with PMW's Editor Robin Langford (2:20), who is back in the studio alongside host Joe to figure out whether or not news publishers are going to see an increase or decrease in future advertising investment. The pair analyse two recent headlines with conflicting contentions and talk about the 'Trump effect' currently engulfing the news landscape. Robin also reveals the much anticipated theme of this year's PMW 100 Powerlist – with entries open now!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:20) Should news publishers prepare for an adspend boom or bust?(15:14) Breaking down a decade of retail media(32:56) Can social commerce and retail media co-exist?(41:18) PMW's Resell Me a Pen Challenge~ Further reading ~ Google claims European news content has ‘no measurable impact' on its ad revenueStagwell to increase adspend on news media by 22%‘Marketers will need to be flexible': What Trump's tariff war means to the advertising industryWPP acquires data firm InfoSumRetail media marketers can't ignore social commerce Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of iGaming Daily, supported by Optimove, SBC's Multimedia Editor, James Ross, is joined by the two Ted's - Ted Menmuir and Ted Orme-Claye, to take an in-depth look at the UK Gambling Commission's recently announced changes to bonus regulations and what they mean for the future of the gambling industry. The trio examine the technical aspects of the new rules, unpacking how they will alter the way operators design and offer promotions.They also explore the wide range of reactions from industry stakeholders—from operators who see these changes as a major challenge to advocates of responsible gambling who argue that stricter regulations are long overdue. As the conversation unfolds, James, OG & Menmuir, discuss the ongoing ethical debate surrounding bonus incentives, questioning whether these practices have historically encouraged problem gambling or if they simply serve as effective marketing tools.What will this regulatory shift mean for operators' strategies? How will customer engagement and loyalty programs evolve in response? And ultimately, is this a necessary step toward fostering a safer, more transparent gambling environment? Join us as we dissect the impact of these changes and what they signal for the future of gambling promotions in the UK.To read more about the topics discussed, click on the following link:- https://sbcnews.co.uk/europe/uk/2025/03/26/ukgc-bans-bonus-mix-cap/Host: James RossGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

As affiliate marketing evolves, brands need to ensure their programmes drive true incremental value – not just discount-driven sales. But with rising costs and increasing competition for top-tier affiliates, how can marketers ensure profitability while driving long-term customer growth?In part two of our sponsored Performance Marketing Unlocked podcast series, brought to you in partnership with Rakuten Advertising, Harry Johns, Director, Business Development – Finance, Travel and Emerging Verticals at Rakuten Advertising, joins host Joe to explore how brands can optimise commission structures, measure incrementality and use performance-based strategies to reward high-life-time-value customers – ensuring affiliate partnerships drive real business impact.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising. Hosted on Acast. See acast.com/privacy for more information.

Connected TV (CTV), steaming, digital and online are some of the most commonly heard terms across adland... but what do they actually mean? According to two industry veterans, nothing.On this episode of the Performance Marketing Unlocked podcast, Wayne Butler, Head of Media Effectiveness at Sky Media and Nigel Walley, CEO at Decipher (20:18), argue that many of the terms and phrases often thrown around in the industry today do nothing but create confusion and mislead clients – and when it comes to measurement and data, the ramifications of relying on these "buzzwords" can be detrimental to brands.Preceding that discussion however, PMW's Premium Content Editor, Jyoti Rambhai (2:36), joins host Joe to review the many mergers and acquisitions that have enveloped agencies, adtechs, and more over the past six months. This chat sets the scene for the launch of PMW's new investigative series, '3 Tough Questions', the first edition of which is all about mega agencies and holding companies – live on the website now.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:36) Why has the mergers and acquisitions landscape gone into overdrive in 2025?(20:18) The buzzwords hurting marketers and brands(42:14) What can advertisers do to resolve these issues?(52:56) PMW's Resell Me a Pen Challenge~ Further reading ~ Shareholders vote in favour of Omnicom–IPG merger Scope3 reimagines media buying with launch of agentic AI platform Nearly 90% of TV ad impressions are only reaching half of households Almost 70% of ‘parents' targeted by ads don't have kids Hosted on Acast. See acast.com/privacy for more information.

On this special episode of the Performance Marketing Unlocked podcast, learn how to build an effective affiliate marketing strategy that can scale globally while maintaining local appeal. Recorded live on stage at PMW Unlocked 2025 and brought to you in partnership with Rakuten Advertising, PMW's Multimedia Editor Joseph Arthur and Rakuten Advertising's Senior Vice President of Advertising, EMEA, Nick Fletcher, set the current affiliate marketing scene, break down the best strategic approach for building a network, and look to the future of the space – making some bold predictions. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising. Hosted on Acast. See acast.com/privacy for more information.

Les Binet, Dr Grace Kite, Sophie Miller and Calfreezy are just some of the marketing minds who graced the stage at PMW Unlocked 2025, captivating the thousands of attendees with insights, anecdotes and crucially, data.But what were they all talking about? On this episode of the Performance Marketing Unlocked podcast, the PMW editorial team (2:18) discuss the biggest lessons, surprises and themes from the third edition of PMW's annual headline event, PMW Unlocked.From MMM's latest updates and the future of agencies to the cultural shifts occurring within the industry and why you need to meet AI head on, this episode is offers an update on the current state of affairs in adland as we round out the financial year.Also on this episode, as a special treat, enjoy the full recording from one of our headline sessions taken right from the main stage (29:01)! Host Joe speaks with famed youtuber, podcaster and entrepreneur Calfreezy, on how brands can better leverage influencer marketing. An influencer of 15 years, Calfreezy reveals all his best tips and tricks for fostering long-term brand and influencer relationships that deliver for both parties.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:51) The team reviews PMW Unlocked 2025(20:58) Is a cultural shift incoming for marketing?(29:01) Why your brand needs more than just ads, with guest Calfreezy~ Further reading ~ Why Les Binet hates performance marketing‘Lots of littles': Dr Grace Kite on the future of brand building in the performance era6 questions with… Sainsbury's Head of Digital Marketing, Carla Parry Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of iGaming Daily, brought to you in partnership with Optimove, the conversation focuses on the black market, and more specifically, content from a recent Summit in Manchester, UK. Joining James Ross, Multimedia Editor at SBC Media, is Viktor Kayed, Senior Journalist at SBC News and Christian Lee, Business Journalist at iGaming Expert, as the three reflect on the Black Market Prevention Summit, hosted by Deal Me Out, which the three attended earlier this week. The discussion covers the lived experiences of problem gamblers, the importance of consumer awareness regarding regulated versus unregulated markets, the rise of fake games and hearing from some of the voices at the Summit.Host: James RossGuests: Viktor Kayed & Christian LeeProducer: Anaya McDonaldEditor: James Ross iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode of the iGaming Daily, supported by Optimove, James Ross, SBC's Multimedia Editor, and Ted Menmuir, SBC's Content Director, focus on the introduction of the Statutory Levy on research, education, and treatment for problem gambling and new online stake limits.  They explore the implications of the changes for operators, the role of advertising in the industry and the government's efforts to combat illegal gambling, as well as consider concerns that the established stakeholders in responsible gambling will be left behind by the changes.  The conversation also highlights the challenges and opportunities presented by these regulatory shifts and the need for collaboration between the industry and regulators to ensure safer gambling environments. To find out more about the topics discussed in today's episode, click on the following links:- Baroness Twycross confirms Spring RET Levy & Slot Limit changes Host: James RossGuests: Ted MenmuirProducer: Anaya McDonaldEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Episode two of F News Amplified! This week we celebrate Valentine's day with Frankie Lynne, comic artist, rock star, and lover to ghosts. A couple of them! That's right, we're talking about sex with ghosts! Come get down with the spirit of the holiday by getting down with some spirits, this week, on Amplified.  This episode is hosted by Gren Bee, Multimedia Editor of F News, and is produced by Sidne K. Gard, Alex Lee , and Sophie Goalson.    Music for the show was created by DrakeAndTheBeatles: https://soundcloud.com/user-733866318/sets/sample-scores-a-creative-commons-scoring-project   This episode features the song, Vertigo by Frankie Lyne. Thanks for contributing your song, and thanks for coming on this show :)  You can find Frankie and their work here: https://www.instagram.com/obl_v_ous/ And don't forget to check out Frankie's show on SAIC free radio here: https://freeradiosaic.org/shows/the-obl-v-ous-show/

In this episode of iGaming Daily, supported by Optimove, James Ross, SBC's Multimedia Editor, is joined by Danny Lee, Senior Journalist for SlotBeats, and Steve Hoare, Editor of the Player Protection Hub, to delve into the controversy surrounding the video game Balatro and the implications of its recent age rating change from 18 to 12+.The trio discuss the challenges the regulators face in defining gambling in the context of video games, the addictive nature of games like Balatro and the broader implications of loot boxes for responsible gambling efforts. The conversation also touches on the evolving landscape of gaming regulations, emphasising the need for clarity and protection for younger audiences, and the potential of Balatro's popularity to inspire similar games in the future. To find out more about the topics discussed in today's episode, click on the following links:- Balatro receives PEGI age rating reduction from 18 to 12 Host: James RossGuests: Danny Lee & Steve HoareProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

"We don't have much option but to put prices up." Undoubtedly, both the current macro and micro-economic climates will have businesses and consumers tightening their respective purse strings.On this episode of the Performance Marketing Unlocked podcast, Helena Hudson, Founder of Real Eating Company (21:05), talks all things small business. From the inception of her own over two decades ago to the threats and opportunities UK businesses contend with today – such as incoming increases to employer National Insurance contributions in April and how trustworthy brands can create growth amid economic turmoil – Helena leaves no stone unturned.Preceding that discussion, is a conversation with PMW's News Reporter, Reem Makari (2:13), who offers a review of big tech, big streaming, and big socials' Q4 revenue reports, spotlighting the platforms outperforming the competition and putting the pressure on those falling behind.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand~ Episode breakdown ~ (2:13) Which platforms performed best in Q4 2024?(21:05) Building a business in the face adversity with the founder of Real Eating Company(39:28) An assessment of the UK's small business ecosystem(53:00) PMW's Resell Me a Pen Challenge~ Further reading ~ Big tech Q4 earnings: Amazon, Alphabet, Netflix, Meta and Microsoft comparedIPA Bellwether: UK adspend returns to growth but main media plummets‘A double-edged sword': Labour's ‘Halloween budget' has marketers reconsidering approach to growth Hosted on Acast. See acast.com/privacy for more information.

Just about every marketer has the Super Bowl circled on their calendars each year. Whether you're working with a brand that splurges on an £8.5m halftime ad slot or with a more modest organisation attempting to leverage the 120 million strong audience in real time, the opportunities are boundless... but unfortunately, so are the risks.On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:22) joins host and Multimedia Editor Jospeh Arthur to discuss recent Super Bowl trends and reveal some of their favourite campaigns from the past. Following their brief preview, Chiara Manco, Creative and Media Partnership Director at System1 (21:49), joins the pair for a proper post-game analysis.In the wake of the Eagles big victory, the trio lean on System1's 'Test Your Ad' data to reveal adland's winners and losers from the match. Which brands nailed their campaigns and why? What trends emerged this year? And which performance campaigns took advantage of the event's audience best?Finally, Chiara tries her hand at an NFL-themed Resell Me a Pen Challenge (45:05).This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand~ Episode breakdown ~ (2:22) Previewing Super Bowl LIX's advertising(21:49) A postgame analysis of all the Super Bowl's best (and worst) campaigns(45:05) PMW's Resell Me a Pen Challenge~ Further reading ~ Super Bowl LIX preview: Authentic stories and proactive performance strategies will win the dayFox to stream the Super Bowl for free on ad-supported platform Tubi Hosted on Acast. See acast.com/privacy for more information.

Social media has changed in recent weeks. Fuelled by the inauguration of US President Donald Trump, TikTok's potential ban in the US and Meta's removal of fact checkers in the name of "free speech" has raised some eyebrows across the advertising industry.As a rapidly growing performance marketing channel, the implications of this social upheaval – particularly from a brand safety perspective – are unclear. As such, this episode of the Performance Marketing Unlocked podcast features our News Reporter Reem Makari (1:58), who alongside host Joe, dissects the state of social media and offers some advice for confused marketers on what to do next.Following that discussion is a conversation with Perrine Masset (22:14), Marketing Lead at Deloitte Digital, who attempts to put the spotlight on an issue currently bubbling under the surface in marketing – passion vs process. With the age of data-driven marketing overtaking adland, Perrine warns that marketers are getting bogged down in the nitty gritty processes of the job, restricting their ability to embrace their passion and let creativity shine through.How do we overcome this problem? Joe and Perrine reveal all later in the episode.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:58) How should advertisers respond to Trump's influence on social media?(22:14) Passion vs Process – finding the right balance(37:26) Is AI here to help or hinder creativity? (48:12) PMW's famous 'Resell Me a Pen' challenge~ Further reading ~ Trump signs order to delay TikTok ban for 75 days The Trump 2.0 era of Meta: What does 'getting rid of fact-checkers' mean for advertisers?Meta incentivises content creators to join its platform with $5,000 bonus scheme Hosted on Acast. See acast.com/privacy for more information.

In this episode of iGaming Daily, James Ross, SBC's Multimedia Editor, is joined by Motti Colman, VP of Revenue at Optimove, who discusses the launch of OptiLive, Optimove's live sports marketing solution.The duo reflect on the surge of in-play betting and how OptiLive can be used to optimise the marketing around the product, as well as consider how AI is crucial for scaling real-time messaging in sports betting.The conversation also touches on future trends in the industry, including consolidation among suppliers and the potential for the sweeps market to push for online casino regulation in the US, as well as the launch of Optimove's Ignite Plus, which aims to support emerging operators.Host: James RossGuest: Motti ColmanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Google has been the King of Search since 1998 – but for how much longer can it retain the crown?Social platforms like TikTok and Instagram have become popular discovery tools and large language models like ChatGPT can serve as search engines in their own right, leaving Google to fight a war on several fronts to maintain its supposed search "monopoly".But with a looming TikTok ban in the US and Meta removing fact checkers across its platforms, advertisers have every right to feel a little behind all the ongoing changes across the search and social landscapes. To help make sense of it all, this episode of the Performance Marketing Unlocked podcast features Chris Pearce, Managing Director of Greenpark Digital (21:56), and veteran of search marketing.Preceding that discussion however, is a chat PMW's Premium Content Editor Jyoti Rhambai (2:10), who opens the episode (and the new season of the show!) alongside host Joe to talk about the industry predictions they think will come to fruition in 2025, as well as some they aren't so sure of.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:10) Which 2025 adland predictions will come true?(21:56) Greenpark's Chris Pearce talks the changing search ecosystem(33:58) How should marketers be using search and social in 2025?(47:17) PMW's famous 'Resell Me a Pen' challenge~ Further reading ~ TikTok ban: US Supreme Court shows scepticism as creators move to other platformsWhy Google has never looked more fragile as an advertising channelTikTok rivals Google with launch of its own search ads solution‘AI is emerging from the hype cycle': 21 marketers on automation and emerging channels‘CMOs will pivot towards 1-to-few': 7 experts on how AI will change marketing in 2025 Hosted on Acast. See acast.com/privacy for more information.

In this episode of the iGaming Daily podcast, James Ross, SBC's Multimedia Editor, is joined by Motti Colman, VP of Revenue at Optimove, to explore the evolution of AI and future trends in the use of the technology in igaming. Motti discusses how Optimove has been leveraging AI over the last decade, how player expectations are changing and the role of AI in enhancing player engagement and gamification.The duo also talk about how AI could be used to identify problem gambling behaviours, the potential for regulatory hurdles to hinder AI's growth in igaming and why operators must be cautious when adopting AI technologies. Host: James RossGuests: Motti ColmanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

The year is almost over and you know what that means, it's time to look back on what was and throw out some hot takes for what's ahead.On the final episode of the Performance Marketing Unlocked podcast season 3, the entire PMW editorial team (1:51) is in the studio to talk about 2024's biggest surprises, 2025's most exciting trends, and assess the myriad of opportunities and threats facing adland in the coming months.It isn't all debate however, we also embrace the festive season by playing a little game that sheds some light on the team's favourite Christmas films.See you in the new year for season 4!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:51) The PMW team reviews 2024(21:49) Hot takes for 2025(46:42) Biggest opportunities and threats facing adland next year(51:53) Festive fun!~ Further reading ~ GARM to shut down following Musk's X antitrust lawsuit‘Anyone else tearing their hair out too?': Adland reacts to Google's big cookie comebackDentsu forecasts global advertising market to grow 6.8% in 2024TikTok faces US ban by the new year if it doesn't sever ties with ByteDance Hosted on Acast. See acast.com/privacy for more information.

In this episode of iGaming Daily, supported by Optimove, SBC's Multimedia Editor, James Ross, is joined by Jonathan Collins, Strategic Services Team Leader at Optimove,  to recap an action-packed year of sport which included events such as the European Championships, the Olympics and Copa America.As well as discussing their own personal highs and lows of the sporting year, John also shared some of the most interesting trends witnessed by Optimove across sports betting in 2024.Amongst the insight shared by Collins includes the importance of starting promotions early pre-event, the focus on cross-selling within an operator's platform and why operators are missing out by not focusing on retaining ‘mid-tier' players.To read more about what was discussed in today's episode, click on the following links:- Optimove's iGaming Pulse - Optimove Host: James RossGuests: Jonathan CollinsProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In the latest episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of CasinoBeats is joined by his Senior Journalist Danny Lee and SBC's Multimedia Editor, James Ross, to explore the streaming platform Kick and its latest updates. The three discuss the evolution of streaming in the iGaming industry, focusing on recent regulatory changes, particularly KYC requirements introduced by Kick. The conversation also highlighted the impact of Twitch's previous regulations on Kick's approach, the reactions from streamers, and the importance of player protection, especially for minors. The trio also expressed their views on future for streaming, emphasising the need for adaptation and collaboration within the industry to ensure responsible content creation.To read more on the discussion, click on the following link:- https://casinobeats.com/2024/12/02/kick-adds-kyc-safeguard-to-gambling-streams/Host: Joe StreeterGuests: James Ross & Danny LeeProducer: Anaya McDonaldEditor: James Ross

Ongoing customer loyalty is widely agreed as being pivotal to any businesses long-term success, but how to best go about creating it is up for debate.On this episode of the Performance Marketing Unlocked podcast, Guy Meyers (28:29), Senior Director of Customer Success (Global) at Recurly, argues why – despite loyalty ultimately being an upper funnel, brand-building play – data is the most valuable asset for generating it.Preceding the discussion with Guy however, is a final Black Friday rundown from PMW's Premium Content Editor, Jyoti Rambhai. Alongside host Joe, Jyoti reviews all the important marketing trends to prepare you for the weekend ahead, with some breaking news interrupting the show.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (3:50) PMW discusses the upcoming Black Friday Cyber Monday Weekend(19:31) Breaking news!(26:56) 60 second news round-up(28:29) Introducing Recurly's Guy Meyers(41:50) Can loyalty be measured?(53:57) PMW's famous 'resell me a pen' challenge~ Further reading ~ Adland on the cusp of ‘record breaking' Black Friday weekendEssential tasks every marketer should tick off before Black FridayWhy data privacy is a balancing act: navigating personalisation and trust in the digital eraPerformance marketing software market to double by 2032Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences Hosted on Acast. See acast.com/privacy for more information.

In this episode of iGaming Daily, SBC Media's Multimedia Editor, James Ross, is joined by EveryMatrix's CEO, Ebbe Groes, as the two go through the firm's third quarter performance. Released this morning, EveryMatrix's Q3 results highlighted the company's sixth consecutive profit margin of more than 50%, boosted by two major casio and sports acquisitions in the last five months. The duo discuss the aquisition of both FSB Technology and Fantasma Games, as well as EveryMatrix's entry into Peru and decline in profits from its affiliate division. Groes also shares insights on client retention, scalability challenges, and the organisational structure that has allowed EveryMatrix to thrive in a competitive landscape.To read more about EveryMatrix's Q3 performance, click on the following links:- https://casinobeats.com/2024/11/12/everymatrix-q3-2024-financial-results/- https://sbcnews.co.uk/technology/2024/11/12/everymatrix-q3-core-units/Host: James RossGuest: Ebbe GroesProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself still be common place?To answer these questions, PMW's Editor Robin Langford (25:00) joined host Joe at Retail Media Summit UK '24. Recorded on the ground at the event, Robin and Joe discuss the channel's top talking points and reveal their biggest takeaways from the day. Interwoven within the discussion are clips from interviews conducted at the Summit with channel experts from the likes of Co-op, WH Smith, Tesco, Boots, The Very Group, and more.Also on this episode, the entire editorial team is in the studio (3:19) to reminisce about last week's PMW Awards 2024, each revealing a favourite winner and a personal highlight from the evening.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (3:19) The PMW team talk our 2024 awards(25:00) Defining retail media(37:27) What does the future of retail media look like?(44:14) Retail media in the US vs the UK~ Further reading ~ A moment at Retail Media Summit UK '24 with... Boots Media GroupCan retail media deliver a true halo effect this Christmas?Performance Marketing World Awards: all 28 winners announcedView from the red carpet: photos from the PMW Awards 2024PMW Awards 2024: The winner's circle in pictures Hosted on Acast. See acast.com/privacy for more information.

What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape?On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities.Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the latest IPA Bellwether Report, with a keen eye on the upcoming Autumn Budget, US election, and more.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:59) PMW's Premium Content Editor Jyoti Rambhai discusses the latest IPA Bellwether Report(23:56) Introducing Google's Dyana Najdi(26:53) What's the current state of the search landscape?(43:15) Is there an AI arms race?(51:36) PMW's famous 'resell me a pen' challenge~ Further reading ~ Google announces additional AI-powered PMax updates for peak seasonGoogle shakes up Performance Max ad auctions ahead of peak shopping seasonOver a third of consumers to reject third-party cookies in Chrome next yearIPA Bellwether: UK adpsend freezes for first time in over three years‘When finances are constrained, that's when the magic happens': Adland unfazed by shock UK adspend freeze Hosted on Acast. See acast.com/privacy for more information.

Casino affiliate website AskGamblers recently revealed that the majority of sports bettors are more inclined to place a bet on a hunch rather than using data.  Out of 1,000 regular UK sports bettors surveyed, over 54% said that they relied on intuition when wagering.On the latest episode of iGaming Daily, supported by Optimove, SBC News' Senior Journalist, Viktor Kayed, sat down with James Ross, SBC's Multimedia Editor, to delve deeper into the study and also perform a survey of James' betting habits.As well as talking about their own gambling habits, the duo also discuss some other talking points from the data including the fact that women are more likely to bet on instinct than men, the sport with the lowest success rate for bettors and that 70% of bettors would advise newcomers to conduct research before placing their first bet.To read more about what was discussed in today's episode, click on the following links:- Gut instinct more trusted than raw data in UK sports betting (sbcnews.co.uk)Host: Viktor KayedGuest: James RossProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Today's episode of iGaming Daily, supported by Optimove comes live from Benfica's Estadio Da Luz, the host of this year's SBC Football Championship.In the first half of the episode, James Ross, SBC's Multimedia Editor, was joined by Cara Christie, Senior Event Executive at SBC, to discuss the challenges in organising such an event, as well as how she helped to arrange a special appearance from Benfica and Blackburn Rovers icon Nuno Gomes at the tournament.In the second half of the show, a rather more breathless James caught up with executives from Monotech and Amusnet, two of the sponsors of the tournament, straight from the pitch to talk about the action on the field, their companies sponsorship of the event and why the SBC Football Championship is a “valuable” networking opportunity.  Host: James RossGuests: Cara Christie, Slava Chernenko & Nikola GeorgievProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In a first for the show, Portugal will be on the agenda for the latest episode of iGaming Daily, supported by Optimove. Some of the latest numbers from the country show record-breaking revenues, particularly in the online casino and sports betting segments.James Ross, SBC's Multimedia Editor, is joined by Greentube's Regional Manager for Western Europe, Lisa Sandner to delve deeper into Portugal's booming online gambling market, specifically looking through the lens of suppliers.Throughout the episode, the duo will be exploring how suppliers can maintain the growth and momentum, some of the biggest challenges they face in the region and how they can shape the future of Portaugal's gaming market.Host: James RossGuests: Lisa SandnerProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Today's episode of iGaming Daily, supported by Optimove, returns to our CRM-focused series as we dive into the world of gamification and more specifically, AI-orchestrated gamification.Optimove has recently partnered with some of the best gamification platforms and the company's newly announced Senior Director of Partnerships, Adi Dagan, joins SBC's Multimedia Editor, James Ross, to discuss how these exciting developments will bring AI-driven precision to player engagement and take gamification to the next level. During the episode, the duo talk about why the time is right for AI-orchestrated gamification in igaming and sports betting, how it further empowers operators and the "Goldilocks Zone" in gamification.Also on the agenda is Optimove's appearance at the upcoming SBC Summit Lisbon, where they'll be showcasing their AI-gamification capabilities, along with hosting CRM Marketing Lightning Talks, two expert panels and even participating in the SBC Football Championships.To read more about Optimove's involvement at SBC Summit Lisbon, click on the following link:- SBC Summit 2024 - Agenda - SBC Events- SBC Summit 2024 - Agenda - SBC EventsHost: James RossGuest: Adi DaganProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

As scheduled, on Friday 30 August the UK Gambling Commission launched its pilot programme on affordability checks. The programme will test the viability of unintrusive checks on customer deposits, beginning at a £500 net loss threshold and moving onto £150 net loss by February 2025.SBC's Multimedia Editor, James Ross, was joined by SBC's Content Director, Ted Menmuir, on the latest episode of iGaming Daily, supported by Optimove to delve deeper into the methods and objectives of the pilot programme.The duo also discuss the outcome of the NatCen report into the UK's ban on credit card deposits, which found that the policy had no impact on high-risk gamblers. To read more about the topic, click on the following links:- UKGC: Pilot on affordability checks prioritises identifying high-risk accounts (sbcnews.co.uk)- NatCen: Credit Card ban had no impact on high-risk gamblers (sbcnews.co.uk)Host: James RossGuests: Ted MenmuirProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Gambling's interim results have highlighted the woes of igaming's affiliate media companies. Across the board, the results of affiliates have been lacklustre, witnessing a slowdown in growth across key markets and declines in the performance of media assets.James Ross, SBC's Multimedia Editor, was joined by Ted Menmuir, SBC's Content Director, and Martyn Elliott, SBC's Project Director, on the latest episode of iGaming Daily, supported by Optimove, to dig deeper into the causes of the downturn.Better Collective, Catena Media, Gambling.com and Raketech all come under the microscope as the trio discuss how affiliates are refining their operational strategies in response to the decline and adapting to the challenges posed by changing search engine algorithms.Host: James RossGuests: Ted Menmuir & Martyn ElliottProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Today's episode of iGaming Daily, supported by Optimove, heads to Brazil to examine the latest developments ahead of the imminent launch of its nationwide regulated market.Just months ago, Brazil's government, led by President Lula, took a historic step by signing into law the regulations that will soon govern sports betting and online gaming across the country. As a result, we've seen an influx of gambling licence applications, with over 113 companies racing to secure their place in what is poised to become one of the largest gambling markets in the world.SBC's Multimedia Editor, James Ross, is joined by Isadora Marcante, Senior Journalist at SBC Noticias Brasil, to explore why so many companies are eager to stake their claim in Brazil, what challenges lie ahead for regulators and operators, and what the future might hold for this rapidly evolving market.To read more about the topic, click on the following links:- https://sbcnews.co.uk/southamerica/2024/08/22/brazil-licence-applications/Host: James RossGuests: Isadora MarcanteProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

H1 financial reports continue to flood in as BetMGM becomes the latest operator to release its performance in the first half of 2024. Reporting a strong H1 2024, BetMGM revealed that net revenue from its operations reached one billion dollars, which the firm's CEO Adam Greenblatt stated was “laying the groundwork for BetMGM's future”. During the first half of today's iGaming Daily, supported by Optimove, host James Ross, SBC's Multimedia Editor, is joined by Conor Porter, Senior Journalist at CasinoBeats, to delve deeper into the results and examine the mixed reaction to the BetMGM report by its investors.In the second half of the show, attention turns to New Zealand as the news broke this morning that the country's government has announced plans to regulate online casinos, with the new regulatory system “to be in place from early 2026”.The duo discuss what the regulations are, why they are focused specifically on online casino and what the reaction has been to the news by the industry.To read more on the topics discussed in today's episode, click on the following links:- BetMGM: Strong H1 'laying the groundwork' for future growth (casinobeats.com) - New Zealand plans to regulate online casinos from early 2026 (casinobeats.com)Host: James RossGuests: Conor PorterProducer: Anaya McDonaldEditor: James Ross & Christian LeeRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Online Casino's biggest payout, the reclaiming of a top spot, the company's biggest launch ever and an $85m acquisition. These are just a few things to describe Evolution's second-quarter activities. Yet why did the firm's CEO, Martin Carlesund, describe their Q2 performance as just solid?This is what we will be exploring on today's episode of iGaming Daily, supported by Optimove, with your host James Ross, SBC's Multimedia Editor, and CasinoBeat's Senior Journalist, Danny Lee. The pair dive deep into the numbers and break down how executives at the company responded to the report. They also discuss Evolution's potential acquisition of Galaxy Games, its “biggest ever launch” and the recent news that it reclaimed the top spot in the supplier charts according to the latest Eilers-Fantini report.To read more about the topics discussed in today's episode, click on the following links: - https://casinobeats.com/2024/07/19/live-casino-elevates-period-of-slow-growth-for-evolution/- https://slotbeats.com/featured/eilers-fantini-evolution-supplier/- https://casinobeats.com/2024/07/23/betmgm-evolution-biggest-launch/- https://slotbeats.com/slot-news/evolution-takes-lightning-storm-live-via-betmgm-in-ontario/- https://slotbeats.com/slot-news/evolution-lightning-storm-game-show/Host: James RossGuests: Danny LeeProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Everyone loves a good discount. Whether that's a renowned Black Friday offering that consumes most of the Western world every November or free money offerings in iGaming. It's fair to say, on the outset, marketers use these methods as an effective acquisition tool. However, do firms need to focus on their marketing generosity and look to keep it in check? This will be the topic of the latest episode of our CRM focused series, on iGaming Daily, supported by Optimove, where SBC's Multimedia Editor, James Ross, is joined by Optimove's Shai Frank, SVP Product & General Manager Americas at Optimove, who produced a four part blog series on the matter.To read these blog series, click on the links below: - https://www.optimove.com/blog/generosity-balance-marketing-keys- https://www.optimove.com/blog/blog-breaking-too-generous-marketing-habit-part-2- https://www.optimove.com/blog/breaking-too-generous-marketing-habit-part-3- https://www.optimove.com/blog/breaking-too-generous-marketing-habit-part-4Host: James RossGuest: Shai FrankProducer: Anaya McDonald & James RossEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Very few would have put the Philippines on their 2024 bingo card to make big waves in 2024.However, the year has witnessed continuing developments in the Philippines, as the Philippine Amusement and Gaming Corporation, has made a valiant effort in cracking down on illegal gambling activity since the turn of the year. This includes locking horns with other countries, such as China and South Korea in a battle against cross-border gambling. And this will be the focus of today's episode of iGaming Daily, supported by Optimove, focusing on the intricate relationship between the Philippines, China, and the offshore gambling industry.Joining SBC's Multimedia Editor, James Ross, to dive deeper into these developments, examining the implications for both the Philippines and China, and what it means for the future of offshore gambling, is CasinoBeats' Editor Joe Streeter and Senior Journalist, Conor Porter. To read more about the topics discussed in today's episode, click on the following links:- PAGCOR continues to elevate action against illegal igaming sites  - CasinoBeats- PAGCOR set to tighten gambling framework in the Philippines  - CasinoBeats- Chinese Embassy locks horns with the Philippines over action on POGOs - CasinoBeatsHost: James RossGuests: Joe Streeter & Conor PorterProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Multimedia Editor, Jennifer Pierce visits The Rhino Tool House booth at The ASSEMBLY Show South to learn about Wheel.me's Genius 2. Kyle Hurst, VP of Product Marketing explains how the Genius 2, an easy-to-set-up system for turning carts, skids, and tables into self-driving robots works in an assembly setting.Sponsored By:

In this episode of The Cleft Palate Craniofacial Journal multimedia series, Pat Chibbaro, Multimedia Editor, interviews Lauren Powell and Ruth Barta, author of the CPCJ article entitled, "Availability and Readability Level of Online Patient Education Materials Provided by Cleft Lip and Palate Teams" (coauthored by Erica Bien and Jade Cohen).

The world of news is constantly evolving and, with it, so do the personnel that cover it! With that in mind, today's episode of iGaming Daily, sponsored by SBC Summit Rio, aims to provide more clarity on internal movement as you will be hearing similar voices but on different topics than used to. Joining James Ross, Multimedia Editor at SBC, is Joe Streeter, the now Editor of CasinoBeats and SlotBeats, as well as Ted Orme-Claye, Joe's successor as Editor of Payment Expert and Insider Sport, to discuss their new roles, news stories the duo have already been sinking their teeth into and trends they have witnessed already that they aim to look deeper into on future podcasts. Host: James RossGuests: Joe Streeter & Ted Orme-ClayeProducer: Anaya McDonaldEditor: James RossNext up for SBC Events is beautiful Rio, SBC Summit Rio will place a spotlight on critical aspects such as regulatory frameworks, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship opportunities. Visit https://sbcevents.com/en/sbc-summit-rio/ for more info, and to get your ticket!

A critical element to any trade show experience is organically meeting new professionals in the industry. Such was the case when Multimedia Editor and ASSEMBLY Audible podcast host, Jennifer Pierce ran into Shawn Major, Manufacturing solutions provider for Rhino Tool House. Shawn joined us on the podcast for a follow-up conversation including a recap of The ASSEMBLY Show and the Top 5 technologies he found most impressive.Sponsored by: