Podcasts about multimedia editor

UK digital adspend is set to surpass £30bn in 2025 and the creator economy is now worth over £18bn globally, however, brands are failing to get the most out of their influencer partnerships, according to an expert.On this episode of the Performance Marketing Unlocked podcast, Caspar Lee, co-founder of Influencer and former YouTube mega-star (15:53), outlines the challenges facing creators today, and why brands need to do better to ensure their investments in influencer marketing pay-off. Fortunately, Caspar provides a road-map for future success.Preceding that discussion however, host Joe is joined by PMW's News Reporter Reem Makari (2:19) to dissect the latest IPA Bellwether report, covering Q1 of 2025. Marred by resoundingly negative sentiment from those surveyed, the pair discuss the future of the UK's advertising industry and whether or not things will trend upwards in the future or continue to decline.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:19) Dissecting the latest IPA Bellwether report(15:53) Caspar Lee talks about the inception of his influencer marketing business(27:48) How brands and creators can foster partnerships that last(38:28) PMW's Resell Me a Pen Challenge~ Further reading ~ IPA Bellwether: UK adspend declines for the first time in four yearsCreators and brands are misaligned on what they want partnerships to achieve‘The traditional consumer is dead': Industry responds to Unilever CEO's bold influencer marketing plans Hosted on Acast. See acast.com/privacy for more information.

Retail media is one of the fastest growing channels in adland, with industries such as finance and travel among the latest joining the party – but will the retail media bubble eventually burst?On this episode of the Performance Marketing Unlocked podcast, Katrina Smart, VP of Digital Commerce at Mars United Commerce (15:14), uses her decade of experience in digital commerce to inform her take on the future of the channel. Katrina answers questions including 'is retail media on a collision course with socials commerce?', 'how can advertisers measure retail media outcomes accurately?', and more.Preceding that discussion, is a catch-up with PMW's Editor Robin Langford (2:20), who is back in the studio alongside host Joe to figure out whether or not news publishers are going to see an increase or decrease in future advertising investment. The pair analyse two recent headlines with conflicting contentions and talk about the 'Trump effect' currently engulfing the news landscape. Robin also reveals the much anticipated theme of this year's PMW 100 Powerlist – with entries open now!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:20) Should news publishers prepare for an adspend boom or bust?(15:14) Breaking down a decade of retail media(32:56) Can social commerce and retail media co-exist?(41:18) PMW's Resell Me a Pen Challenge~ Further reading ~ Google claims European news content has ‘no measurable impact' on its ad revenueStagwell to increase adspend on news media by 22%‘Marketers will need to be flexible': What Trump's tariff war means to the advertising industryWPP acquires data firm InfoSumRetail media marketers can't ignore social commerce Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of iGaming Daily, supported by Optimove, SBC's Multimedia Editor, James Ross, is joined by the two Ted's - Ted Menmuir and Ted Orme-Claye, to take an in-depth look at the UK Gambling Commission's recently announced changes to bonus regulations and what they mean for the future of the gambling industry. The trio examine the technical aspects of the new rules, unpacking how they will alter the way operators design and offer promotions.They also explore the wide range of reactions from industry stakeholders—from operators who see these changes as a major challenge to advocates of responsible gambling who argue that stricter regulations are long overdue. As the conversation unfolds, James, OG & Menmuir, discuss the ongoing ethical debate surrounding bonus incentives, questioning whether these practices have historically encouraged problem gambling or if they simply serve as effective marketing tools.What will this regulatory shift mean for operators' strategies? How will customer engagement and loyalty programs evolve in response? And ultimately, is this a necessary step toward fostering a safer, more transparent gambling environment? Join us as we dissect the impact of these changes and what they signal for the future of gambling promotions in the UK.To read more about the topics discussed, click on the following link:- https://sbcnews.co.uk/europe/uk/2025/03/26/ukgc-bans-bonus-mix-cap/Host: James RossGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

As affiliate marketing evolves, brands need to ensure their programmes drive true incremental value – not just discount-driven sales. But with rising costs and increasing competition for top-tier affiliates, how can marketers ensure profitability while driving long-term customer growth?In part two of our sponsored Performance Marketing Unlocked podcast series, brought to you in partnership with Rakuten Advertising, Harry Johns, Director, Business Development – Finance, Travel and Emerging Verticals at Rakuten Advertising, joins host Joe to explore how brands can optimise commission structures, measure incrementality and use performance-based strategies to reward high-life-time-value customers – ensuring affiliate partnerships drive real business impact.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising. Hosted on Acast. See acast.com/privacy for more information.

Connected TV (CTV), steaming, digital and online are some of the most commonly heard terms across adland... but what do they actually mean? According to two industry veterans, nothing.On this episode of the Performance Marketing Unlocked podcast, Wayne Butler, Head of Media Effectiveness at Sky Media and Nigel Walley, CEO at Decipher (20:18), argue that many of the terms and phrases often thrown around in the industry today do nothing but create confusion and mislead clients – and when it comes to measurement and data, the ramifications of relying on these "buzzwords" can be detrimental to brands.Preceding that discussion however, PMW's Premium Content Editor, Jyoti Rambhai (2:36), joins host Joe to review the many mergers and acquisitions that have enveloped agencies, adtechs, and more over the past six months. This chat sets the scene for the launch of PMW's new investigative series, '3 Tough Questions', the first edition of which is all about mega agencies and holding companies – live on the website now.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:36) Why has the mergers and acquisitions landscape gone into overdrive in 2025?(20:18) The buzzwords hurting marketers and brands(42:14) What can advertisers do to resolve these issues?(52:56) PMW's Resell Me a Pen Challenge~ Further reading ~ Shareholders vote in favour of Omnicom–IPG merger Scope3 reimagines media buying with launch of agentic AI platform Nearly 90% of TV ad impressions are only reaching half of households Almost 70% of ‘parents' targeted by ads don't have kids Hosted on Acast. See acast.com/privacy for more information.

On this special episode of the Performance Marketing Unlocked podcast, learn how to build an effective affiliate marketing strategy that can scale globally while maintaining local appeal. Recorded live on stage at PMW Unlocked 2025 and brought to you in partnership with Rakuten Advertising, PMW's Multimedia Editor Joseph Arthur and Rakuten Advertising's Senior Vice President of Advertising, EMEA, Nick Fletcher, set the current affiliate marketing scene, break down the best strategic approach for building a network, and look to the future of the space – making some bold predictions. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur and is sponsored by Rakuten Advertising. Hosted on Acast. See acast.com/privacy for more information.

Les Binet, Dr Grace Kite, Sophie Miller and Calfreezy are just some of the marketing minds who graced the stage at PMW Unlocked 2025, captivating the thousands of attendees with insights, anecdotes and crucially, data.But what were they all talking about? On this episode of the Performance Marketing Unlocked podcast, the PMW editorial team (2:18) discuss the biggest lessons, surprises and themes from the third edition of PMW's annual headline event, PMW Unlocked.From MMM's latest updates and the future of agencies to the cultural shifts occurring within the industry and why you need to meet AI head on, this episode is offers an update on the current state of affairs in adland as we round out the financial year.Also on this episode, as a special treat, enjoy the full recording from one of our headline sessions taken right from the main stage (29:01)! Host Joe speaks with famed youtuber, podcaster and entrepreneur Calfreezy, on how brands can better leverage influencer marketing. An influencer of 15 years, Calfreezy reveals all his best tips and tricks for fostering long-term brand and influencer relationships that deliver for both parties.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:51) The team reviews PMW Unlocked 2025(20:58) Is a cultural shift incoming for marketing?(29:01) Why your brand needs more than just ads, with guest Calfreezy~ Further reading ~ Why Les Binet hates performance marketing‘Lots of littles': Dr Grace Kite on the future of brand building in the performance era6 questions with… Sainsbury's Head of Digital Marketing, Carla Parry Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of iGaming Daily, brought to you in partnership with Optimove, the conversation focuses on the black market, and more specifically, content from a recent Summit in Manchester, UK. Joining James Ross, Multimedia Editor at SBC Media, is Viktor Kayed, Senior Journalist at SBC News and Christian Lee, Business Journalist at iGaming Expert, as the three reflect on the Black Market Prevention Summit, hosted by Deal Me Out, which the three attended earlier this week. The discussion covers the lived experiences of problem gamblers, the importance of consumer awareness regarding regulated versus unregulated markets, the rise of fake games and hearing from some of the voices at the Summit.Host: James RossGuests: Viktor Kayed & Christian LeeProducer: Anaya McDonaldEditor: James Ross iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode of the iGaming Daily, supported by Optimove, James Ross, SBC's Multimedia Editor, and Ted Menmuir, SBC's Content Director, focus on the introduction of the Statutory Levy on research, education, and treatment for problem gambling and new online stake limits.  They explore the implications of the changes for operators, the role of advertising in the industry and the government's efforts to combat illegal gambling, as well as consider concerns that the established stakeholders in responsible gambling will be left behind by the changes.  The conversation also highlights the challenges and opportunities presented by these regulatory shifts and the need for collaboration between the industry and regulators to ensure safer gambling environments. To find out more about the topics discussed in today's episode, click on the following links:- Baroness Twycross confirms Spring RET Levy & Slot Limit changes Host: James RossGuests: Ted MenmuirProducer: Anaya McDonaldEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Episode two of F News Amplified! This week we celebrate Valentine's day with Frankie Lynne, comic artist, rock star, and lover to ghosts. A couple of them! That's right, we're talking about sex with ghosts! Come get down with the spirit of the holiday by getting down with some spirits, this week, on Amplified.  This episode is hosted by Gren Bee, Multimedia Editor of F News, and is produced by Sidne K. Gard, Alex Lee , and Sophie Goalson.    Music for the show was created by DrakeAndTheBeatles: https://soundcloud.com/user-733866318/sets/sample-scores-a-creative-commons-scoring-project   This episode features the song, Vertigo by Frankie Lyne. Thanks for contributing your song, and thanks for coming on this show :)  You can find Frankie and their work here: https://www.instagram.com/obl_v_ous/ And don't forget to check out Frankie's show on SAIC free radio here: https://freeradiosaic.org/shows/the-obl-v-ous-show/

In this episode of iGaming Daily, supported by Optimove, James Ross, SBC's Multimedia Editor, is joined by Danny Lee, Senior Journalist for SlotBeats, and Steve Hoare, Editor of the Player Protection Hub, to delve into the controversy surrounding the video game Balatro and the implications of its recent age rating change from 18 to 12+.The trio discuss the challenges the regulators face in defining gambling in the context of video games, the addictive nature of games like Balatro and the broader implications of loot boxes for responsible gambling efforts. The conversation also touches on the evolving landscape of gaming regulations, emphasising the need for clarity and protection for younger audiences, and the potential of Balatro's popularity to inspire similar games in the future. To find out more about the topics discussed in today's episode, click on the following links:- Balatro receives PEGI age rating reduction from 18 to 12 Host: James RossGuests: Danny Lee & Steve HoareProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

"We don't have much option but to put prices up." Undoubtedly, both the current macro and micro-economic climates will have businesses and consumers tightening their respective purse strings.On this episode of the Performance Marketing Unlocked podcast, Helena Hudson, Founder of Real Eating Company (21:05), talks all things small business. From the inception of her own over two decades ago to the threats and opportunities UK businesses contend with today – such as incoming increases to employer National Insurance contributions in April and how trustworthy brands can create growth amid economic turmoil – Helena leaves no stone unturned.Preceding that discussion, is a conversation with PMW's News Reporter, Reem Makari (2:13), who offers a review of big tech, big streaming, and big socials' Q4 revenue reports, spotlighting the platforms outperforming the competition and putting the pressure on those falling behind.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand~ Episode breakdown ~ (2:13) Which platforms performed best in Q4 2024?(21:05) Building a business in the face adversity with the founder of Real Eating Company(39:28) An assessment of the UK's small business ecosystem(53:00) PMW's Resell Me a Pen Challenge~ Further reading ~ Big tech Q4 earnings: Amazon, Alphabet, Netflix, Meta and Microsoft comparedIPA Bellwether: UK adspend returns to growth but main media plummets‘A double-edged sword': Labour's ‘Halloween budget' has marketers reconsidering approach to growth Hosted on Acast. See acast.com/privacy for more information.

Just about every marketer has the Super Bowl circled on their calendars each year. Whether you're working with a brand that splurges on an £8.5m halftime ad slot or with a more modest organisation attempting to leverage the 120 million strong audience in real time, the opportunities are boundless... but unfortunately, so are the risks.On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:22) joins host and Multimedia Editor Jospeh Arthur to discuss recent Super Bowl trends and reveal some of their favourite campaigns from the past. Following their brief preview, Chiara Manco, Creative and Media Partnership Director at System1 (21:49), joins the pair for a proper post-game analysis.In the wake of the Eagles big victory, the trio lean on System1's 'Test Your Ad' data to reveal adland's winners and losers from the match. Which brands nailed their campaigns and why? What trends emerged this year? And which performance campaigns took advantage of the event's audience best?Finally, Chiara tries her hand at an NFL-themed Resell Me a Pen Challenge (45:05).This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.For any brands looking to claim their FREE tickets to Performance Marketing Unlocked, taking place at London's Business Design Centre from 4-5 March, follow this link: https://www.performancemarketingunlocked.com/register-brand~ Episode breakdown ~ (2:22) Previewing Super Bowl LIX's advertising(21:49) A postgame analysis of all the Super Bowl's best (and worst) campaigns(45:05) PMW's Resell Me a Pen Challenge~ Further reading ~ Super Bowl LIX preview: Authentic stories and proactive performance strategies will win the dayFox to stream the Super Bowl for free on ad-supported platform Tubi Hosted on Acast. See acast.com/privacy for more information.

Social media has changed in recent weeks. Fuelled by the inauguration of US President Donald Trump, TikTok's potential ban in the US and Meta's removal of fact checkers in the name of "free speech" has raised some eyebrows across the advertising industry.As a rapidly growing performance marketing channel, the implications of this social upheaval – particularly from a brand safety perspective – are unclear. As such, this episode of the Performance Marketing Unlocked podcast features our News Reporter Reem Makari (1:58), who alongside host Joe, dissects the state of social media and offers some advice for confused marketers on what to do next.Following that discussion is a conversation with Perrine Masset (22:14), Marketing Lead at Deloitte Digital, who attempts to put the spotlight on an issue currently bubbling under the surface in marketing – passion vs process. With the age of data-driven marketing overtaking adland, Perrine warns that marketers are getting bogged down in the nitty gritty processes of the job, restricting their ability to embrace their passion and let creativity shine through.How do we overcome this problem? Joe and Perrine reveal all later in the episode.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:58) How should advertisers respond to Trump's influence on social media?(22:14) Passion vs Process – finding the right balance(37:26) Is AI here to help or hinder creativity? (48:12) PMW's famous 'Resell Me a Pen' challenge~ Further reading ~ Trump signs order to delay TikTok ban for 75 days The Trump 2.0 era of Meta: What does 'getting rid of fact-checkers' mean for advertisers?Meta incentivises content creators to join its platform with $5,000 bonus scheme Hosted on Acast. See acast.com/privacy for more information.

In this episode of iGaming Daily, James Ross, SBC's Multimedia Editor, is joined by Motti Colman, VP of Revenue at Optimove, who discusses the launch of OptiLive, Optimove's live sports marketing solution.The duo reflect on the surge of in-play betting and how OptiLive can be used to optimise the marketing around the product, as well as consider how AI is crucial for scaling real-time messaging in sports betting.The conversation also touches on future trends in the industry, including consolidation among suppliers and the potential for the sweeps market to push for online casino regulation in the US, as well as the launch of Optimove's Ignite Plus, which aims to support emerging operators.Host: James RossGuest: Motti ColmanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Google has been the King of Search since 1998 – but for how much longer can it retain the crown?Social platforms like TikTok and Instagram have become popular discovery tools and large language models like ChatGPT can serve as search engines in their own right, leaving Google to fight a war on several fronts to maintain its supposed search "monopoly".But with a looming TikTok ban in the US and Meta removing fact checkers across its platforms, advertisers have every right to feel a little behind all the ongoing changes across the search and social landscapes. To help make sense of it all, this episode of the Performance Marketing Unlocked podcast features Chris Pearce, Managing Director of Greenpark Digital (21:56), and veteran of search marketing.Preceding that discussion however, is a chat PMW's Premium Content Editor Jyoti Rhambai (2:10), who opens the episode (and the new season of the show!) alongside host Joe to talk about the industry predictions they think will come to fruition in 2025, as well as some they aren't so sure of.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:10) Which 2025 adland predictions will come true?(21:56) Greenpark's Chris Pearce talks the changing search ecosystem(33:58) How should marketers be using search and social in 2025?(47:17) PMW's famous 'Resell Me a Pen' challenge~ Further reading ~ TikTok ban: US Supreme Court shows scepticism as creators move to other platformsWhy Google has never looked more fragile as an advertising channelTikTok rivals Google with launch of its own search ads solution‘AI is emerging from the hype cycle': 21 marketers on automation and emerging channels‘CMOs will pivot towards 1-to-few': 7 experts on how AI will change marketing in 2025 Hosted on Acast. See acast.com/privacy for more information.

In this episode of the iGaming Daily podcast, James Ross, SBC's Multimedia Editor, is joined by Motti Colman, VP of Revenue at Optimove, to explore the evolution of AI and future trends in the use of the technology in igaming. Motti discusses how Optimove has been leveraging AI over the last decade, how player expectations are changing and the role of AI in enhancing player engagement and gamification.The duo also talk about how AI could be used to identify problem gambling behaviours, the potential for regulatory hurdles to hinder AI's growth in igaming and why operators must be cautious when adopting AI technologies. Host: James RossGuests: Motti ColmanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

The year is almost over and you know what that means, it's time to look back on what was and throw out some hot takes for what's ahead.On the final episode of the Performance Marketing Unlocked podcast season 3, the entire PMW editorial team (1:51) is in the studio to talk about 2024's biggest surprises, 2025's most exciting trends, and assess the myriad of opportunities and threats facing adland in the coming months.It isn't all debate however, we also embrace the festive season by playing a little game that sheds some light on the team's favourite Christmas films.See you in the new year for season 4!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (1:51) The PMW team reviews 2024(21:49) Hot takes for 2025(46:42) Biggest opportunities and threats facing adland next year(51:53) Festive fun!~ Further reading ~ GARM to shut down following Musk's X antitrust lawsuit‘Anyone else tearing their hair out too?': Adland reacts to Google's big cookie comebackDentsu forecasts global advertising market to grow 6.8% in 2024TikTok faces US ban by the new year if it doesn't sever ties with ByteDance Hosted on Acast. See acast.com/privacy for more information.

In this episode of iGaming Daily, supported by Optimove, SBC's Multimedia Editor, James Ross, is joined by Jonathan Collins, Strategic Services Team Leader at Optimove,  to recap an action-packed year of sport which included events such as the European Championships, the Olympics and Copa America.As well as discussing their own personal highs and lows of the sporting year, John also shared some of the most interesting trends witnessed by Optimove across sports betting in 2024.Amongst the insight shared by Collins includes the importance of starting promotions early pre-event, the focus on cross-selling within an operator's platform and why operators are missing out by not focusing on retaining ‘mid-tier' players.To read more about what was discussed in today's episode, click on the following links:- Optimove's iGaming Pulse - Optimove Host: James RossGuests: Jonathan CollinsProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In the latest episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of CasinoBeats is joined by his Senior Journalist Danny Lee and SBC's Multimedia Editor, James Ross, to explore the streaming platform Kick and its latest updates. The three discuss the evolution of streaming in the iGaming industry, focusing on recent regulatory changes, particularly KYC requirements introduced by Kick. The conversation also highlighted the impact of Twitch's previous regulations on Kick's approach, the reactions from streamers, and the importance of player protection, especially for minors. The trio also expressed their views on future for streaming, emphasising the need for adaptation and collaboration within the industry to ensure responsible content creation.To read more on the discussion, click on the following link:- https://casinobeats.com/2024/12/02/kick-adds-kyc-safeguard-to-gambling-streams/Host: Joe StreeterGuests: James Ross & Danny LeeProducer: Anaya McDonaldEditor: James Ross

Ongoing customer loyalty is widely agreed as being pivotal to any businesses long-term success, but how to best go about creating it is up for debate.On this episode of the Performance Marketing Unlocked podcast, Guy Meyers (28:29), Senior Director of Customer Success (Global) at Recurly, argues why – despite loyalty ultimately being an upper funnel, brand-building play – data is the most valuable asset for generating it.Preceding the discussion with Guy however, is a final Black Friday rundown from PMW's Premium Content Editor, Jyoti Rambhai. Alongside host Joe, Jyoti reviews all the important marketing trends to prepare you for the weekend ahead, with some breaking news interrupting the show.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (3:50) PMW discusses the upcoming Black Friday Cyber Monday Weekend(19:31) Breaking news!(26:56) 60 second news round-up(28:29) Introducing Recurly's Guy Meyers(41:50) Can loyalty be measured?(53:57) PMW's famous 'resell me a pen' challenge~ Further reading ~ Adland on the cusp of ‘record breaking' Black Friday weekendEssential tasks every marketer should tick off before Black FridayWhy data privacy is a balancing act: navigating personalisation and trust in the digital eraPerformance marketing software market to double by 2032Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences Hosted on Acast. See acast.com/privacy for more information.

In this episode of iGaming Daily, SBC Media's Multimedia Editor, James Ross, is joined by EveryMatrix's CEO, Ebbe Groes, as the two go through the firm's third quarter performance. Released this morning, EveryMatrix's Q3 results highlighted the company's sixth consecutive profit margin of more than 50%, boosted by two major casio and sports acquisitions in the last five months. The duo discuss the aquisition of both FSB Technology and Fantasma Games, as well as EveryMatrix's entry into Peru and decline in profits from its affiliate division. Groes also shares insights on client retention, scalability challenges, and the organisational structure that has allowed EveryMatrix to thrive in a competitive landscape.To read more about EveryMatrix's Q3 performance, click on the following links:- https://casinobeats.com/2024/11/12/everymatrix-q3-2024-financial-results/- https://sbcnews.co.uk/technology/2024/11/12/everymatrix-q3-core-units/Host: James RossGuest: Ebbe GroesProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself still be common place?To answer these questions, PMW's Editor Robin Langford (25:00) joined host Joe at Retail Media Summit UK '24. Recorded on the ground at the event, Robin and Joe discuss the channel's top talking points and reveal their biggest takeaways from the day. Interwoven within the discussion are clips from interviews conducted at the Summit with channel experts from the likes of Co-op, WH Smith, Tesco, Boots, The Very Group, and more.Also on this episode, the entire editorial team is in the studio (3:19) to reminisce about last week's PMW Awards 2024, each revealing a favourite winner and a personal highlight from the evening.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (3:19) The PMW team talk our 2024 awards(25:00) Defining retail media(37:27) What does the future of retail media look like?(44:14) Retail media in the US vs the UK~ Further reading ~ A moment at Retail Media Summit UK '24 with... Boots Media GroupCan retail media deliver a true halo effect this Christmas?Performance Marketing World Awards: all 28 winners announcedView from the red carpet: photos from the PMW Awards 2024PMW Awards 2024: The winner's circle in pictures Hosted on Acast. See acast.com/privacy for more information.

What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape?On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities.Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the latest IPA Bellwether Report, with a keen eye on the upcoming Autumn Budget, US election, and more.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:59) PMW's Premium Content Editor Jyoti Rambhai discusses the latest IPA Bellwether Report(23:56) Introducing Google's Dyana Najdi(26:53) What's the current state of the search landscape?(43:15) Is there an AI arms race?(51:36) PMW's famous 'resell me a pen' challenge~ Further reading ~ Google announces additional AI-powered PMax updates for peak seasonGoogle shakes up Performance Max ad auctions ahead of peak shopping seasonOver a third of consumers to reject third-party cookies in Chrome next yearIPA Bellwether: UK adpsend freezes for first time in over three years‘When finances are constrained, that's when the magic happens': Adland unfazed by shock UK adspend freeze Hosted on Acast. See acast.com/privacy for more information.

Episode one of F News Amplified, the new podcast of F News. This episode covers musician Charli XCX's endorcement of Kamala Harris via X, and the deluge of memes that followed.  Episode Transcript Here This episode is hosted by Gren Bee, Multimedia Editor of F News, and is produced by Sidne K. Gard, Alex Lee , and Sophie Goalson.    Music for the show was created by DrakeAndTheBeatles: https://soundcloud.com/user-733866318/sets/sample-scores-a-creative-commons-scoring-project   This episode features the song, Freak Freak! by Marcilla Dmanisi, which you can stream here and find the video for here:  Song: https://marcilladmanisi.bandcamp.com/album/freak-freak-collectors-edition Video:  https://www.youtube.com/watch?v=ciyh6v6LTj4   Sources for this episode are linked below:  https://www.theguardian.com/us-news/article/2024/jul/23/kamala-harris-charli-xcx-brat https://x.com/davidhogg111/status/1815184314386289011 https://x.com/davidhogg111/status/1815550961827430865 https://www.theatlantic.com/culture/archive/2024/07/kamala-harris-brat-memes/679205/ https://newrepublic.com/article/184312/kamala-harris-brat-memes-help-hurt https://x.com/offbeatorbit/status/1816510493676196190 https://www.billboard.com/music/chart-beat/chappell-roan-charli-xcx-billboard-charts-1235743864/ https://hypebeast.com/2024/6/charli-xcx-brat-no-3-debut-billboard-200 https://en.wikipedia.org/wiki/Charli_XCX#2015%E2%80%932018:_Vroom_Vroom,_Number_1_Angel,_and_Pop_2 https://apnews.com/article/biden-drops-out-2024-election-ddffde72838370032bdcff946cfc2ce6 https://www.axios.com/2024/07/22/kamala-harris-campaign-fundraising https://time.com/4800636/hillary-clinton-donald-trump-covfefe/ https://ew.com/charli-xcx-declares-the-end-of-brat-summer-8705282 https://www.washingtonpost.com/politics/interactive/2023/presidential-candidates-2024-policies-issues/kamala-harris-foreign-policy/ https://economictimes.indiatimes.com/news/defence/will-ensure-america-always-has-strongest-most-lethal-fighting-force-kamala-harris/articleshow/112728608.cms?from=mdr https://www.npr.org/2024/09/20/g-s1-23859/trump-jewish-voters-israel-election-2024 https://www.nbcnews.com/politics/donald-trump/trump-israel-gaza-finish-problem-rcna141905 https://www.washingtonpost.com/politics/2024/09/19/trump-blames-jews-election-loss/ https://www.science.org/content/article/native-tribes-have-lost-99-their-land-united-states https://www.ala.org/aboutala/offices/diversity/chicago-indigenous     Thank you for watching! 

Will AI help put an end to the agency vs in-house vs in-house agency debate?On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff (16:18), Director of Strategy at performance marketing agency, Journey Further, argues why we shouldn't all throw caution to the wind and hop aboard the AI-train, believing instead that a human-driven, holistic approach to both breaking down marketing silos and building an agency/brand relationship is the best way forward.Preceding Lydia however, is PMW's Editor Robin Langford (2:18), who gives a state of play report for adland as it heads into the famed 'Golden Quarter'. Joe quizzes Robin on the importance of seasonal shopping events, whether or not the opportunities outweigh the risks, who, if anyone, is the king of e-commerce, and more.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:18) PMW's Editor Robin Langford answers four key questions surrounding the need for brands to invest in the golden quarter.(16:18) Introducing Journey Further's Lydia Hinchliff(18:19) Is performance moving up the funnel as much as we think?(38:58) Can agencies compete with AI?(49:51) PMW's famous 'resell me a pen' challenge~ Further reading ~ Agency vs in-house vs in-house agency? The big question that's divided marketers‘A litmus test for buying intent': Can Amazon Prime Day dispel peak shopping season jitters?Nearly half of marketers believe AI will make their companies less dependent on agenciesOver nine in ten marketers have experienced selective reporting from agenciesCannes Lions 2024: Creativity isn't dying, but its ‘big idea' gatekeepers are losing their grip Hosted on Acast. See acast.com/privacy for more information.

Casino affiliate website AskGamblers recently revealed that the majority of sports bettors are more inclined to place a bet on a hunch rather than using data.  Out of 1,000 regular UK sports bettors surveyed, over 54% said that they relied on intuition when wagering.On the latest episode of iGaming Daily, supported by Optimove, SBC News' Senior Journalist, Viktor Kayed, sat down with James Ross, SBC's Multimedia Editor, to delve deeper into the study and also perform a survey of James' betting habits.As well as talking about their own gambling habits, the duo also discuss some other talking points from the data including the fact that women are more likely to bet on instinct than men, the sport with the lowest success rate for bettors and that 70% of bettors would advise newcomers to conduct research before placing their first bet.To read more about what was discussed in today's episode, click on the following links:- Gut instinct more trusted than raw data in UK sports betting (sbcnews.co.uk)Host: Viktor KayedGuest: James RossProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

What media platforms do marketers prefer to spend on? And using what channels? Perhaps more importantly, how do their preferences align with consumers?On this episode of the Performance Marketing Unlocked podcast, Gonca Bubani (13:04), Global Thought Leadership Director of Media at Kantar, unpacks their latest Media Reactions report, reviewing the findings in an attempt to determine whether or not their really is freedom of choice in digital advertising.Opening this episode however, is PMW's Premium Content Editor Jyoti Rhambai (2:05), fresh off her flight back to London from Boston. Alongside host Joe, Jyoti regales us with tales from her trip to HubSpot's Inbound Conference 2024, revealing the biggest marketing trends talked about at the event and hot takes from industry superstars including Ryan Reynolds and Serena Williams.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ (2:05) A review of Hubspot's Inbound conference 2024 with Jyoti Rhambhai(13:04) Introducing Kantar's Gonca Bubani(24:12) Are marketers paying enough attention to consumers' advertising preferences?(34:09) Is there really freedom of choice in advertising?(44:28) PMW's famous 'resell me a pen' challenge~ Further reading ~ Amazon, TikTok, Netflix and YouTube crowned advertising's golden childsX poised to suffer ‘biggest recorded pullback' from advertisers everIs AI bridging the gap between performance and creative?Hubspot launches host of AI-powered tools for marketers Hosted on Acast. See acast.com/privacy for more information.

Today's episode of iGaming Daily, supported by Optimove comes live from Benfica's Estadio Da Luz, the host of this year's SBC Football Championship.In the first half of the episode, James Ross, SBC's Multimedia Editor, was joined by Cara Christie, Senior Event Executive at SBC, to discuss the challenges in organising such an event, as well as how she helped to arrange a special appearance from Benfica and Blackburn Rovers icon Nuno Gomes at the tournament.In the second half of the show, a rather more breathless James caught up with executives from Monotech and Amusnet, two of the sponsors of the tournament, straight from the pitch to talk about the action on the field, their companies sponsorship of the event and why the SBC Football Championship is a “valuable” networking opportunity.  Host: James RossGuests: Cara Christie, Slava Chernenko & Nikola GeorgievProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In a first for the show, Portugal will be on the agenda for the latest episode of iGaming Daily, supported by Optimove. Some of the latest numbers from the country show record-breaking revenues, particularly in the online casino and sports betting segments.James Ross, SBC's Multimedia Editor, is joined by Greentube's Regional Manager for Western Europe, Lisa Sandner to delve deeper into Portugal's booming online gambling market, specifically looking through the lens of suppliers.Throughout the episode, the duo will be exploring how suppliers can maintain the growth and momentum, some of the biggest challenges they face in the region and how they can shape the future of Portaugal's gaming market.Host: James RossGuests: Lisa SandnerProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Today's episode of iGaming Daily, supported by Optimove, returns to our CRM-focused series as we dive into the world of gamification and more specifically, AI-orchestrated gamification.Optimove has recently partnered with some of the best gamification platforms and the company's newly announced Senior Director of Partnerships, Adi Dagan, joins SBC's Multimedia Editor, James Ross, to discuss how these exciting developments will bring AI-driven precision to player engagement and take gamification to the next level. During the episode, the duo talk about why the time is right for AI-orchestrated gamification in igaming and sports betting, how it further empowers operators and the "Goldilocks Zone" in gamification.Also on the agenda is Optimove's appearance at the upcoming SBC Summit Lisbon, where they'll be showcasing their AI-gamification capabilities, along with hosting CRM Marketing Lightning Talks, two expert panels and even participating in the SBC Football Championships.To read more about Optimove's involvement at SBC Summit Lisbon, click on the following link:- SBC Summit 2024 - Agenda - SBC Events- SBC Summit 2024 - Agenda - SBC EventsHost: James RossGuest: Adi DaganProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a quick-fire way of making headway in this respect. But it doesn't come without risk, particularly when investing in influencers and creators to send a brand's message out into the world.On this episode of the Performance Marketing Unlocked podcast, Ellie Hooper (16:00), Head of Client at The Goat Agency, outlines exactly how performance marketers can ace their organisation's influencer and social media marketing, whether that be organic or paid.Opening the episode, once again, is PMW's News Reporter Reem Makari (2:45), who has been working day and night to bring you up to speed with Google's latest antitrust trial against the US Department of Justice. Listen as Reem and Joe set the stakes, reveal the biggest takeaways from day one of the trial, and look to the future through some expert analysis.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Brat summer turns ‘very demure': how brands can leverage viral TikTok momentsThe future of affiliate marketing: AI, influencers, and beyondWhat's really happening in affiliate and influencer marketing?Everything you need to know ahead of Google's antitrust trialGoogle vs. the DOJ day one: what we know so far Hosted on Acast. See acast.com/privacy for more information.

Is audio advertising a viable performance marketing channel? The millions of Brits listening to music and podcasts everyday tell us there is certainly an active audience ready to be leveraged, but UK adspend indicates that marketers aren't yet sold on the medium.To convince them otherwise, this episode of the Performance Marketing Unlocked podcast features Ed Couchman (20:19), Head of Sales for the UK and Northern Europe at Spotify. With over 626 million monthly active users, Ed believes Spotify represents why audio advertising is quickly becoming performance marketing's most underutilised advertising channel.Like any good salesman, Ed brought his pitch along with him. From the medium's success in the US to Spotify Ads Manager's litany of case studies, even the most sceptical performance marketer will be hard-pressed to ignore audio's potential.Opening the episode however, is PMW's News Reporter Reem Makari (2:56). Reem joined PMW from a podcasting background and famously adores the practice, so she jumped at the chance to go head-to-head with host Joe for some verbal jousting on why audio ads should demand more marketing dollars than alternative performance channels.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Everything I've learnt about performance marketing and why I'm choosing to ignore itBudweiser Brazil is transforming songs that name-drop its brand into audio ads on SpotifyWhy brands should be harnessing the power of fandomSpotify's ad marketplace expands to Asia and Latin America with AI Hosted on Acast. See acast.com/privacy for more information.

As scheduled, on Friday 30 August the UK Gambling Commission launched its pilot programme on affordability checks. The programme will test the viability of unintrusive checks on customer deposits, beginning at a £500 net loss threshold and moving onto £150 net loss by February 2025.SBC's Multimedia Editor, James Ross, was joined by SBC's Content Director, Ted Menmuir, on the latest episode of iGaming Daily, supported by Optimove to delve deeper into the methods and objectives of the pilot programme.The duo also discuss the outcome of the NatCen report into the UK's ban on credit card deposits, which found that the policy had no impact on high-risk gamblers. To read more about the topic, click on the following links:- UKGC: Pilot on affordability checks prioritises identifying high-risk accounts (sbcnews.co.uk)- NatCen: Credit Card ban had no impact on high-risk gamblers (sbcnews.co.uk)Host: James RossGuests: Ted MenmuirProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Gambling's interim results have highlighted the woes of igaming's affiliate media companies. Across the board, the results of affiliates have been lacklustre, witnessing a slowdown in growth across key markets and declines in the performance of media assets.James Ross, SBC's Multimedia Editor, was joined by Ted Menmuir, SBC's Content Director, and Martyn Elliott, SBC's Project Director, on the latest episode of iGaming Daily, supported by Optimove, to dig deeper into the causes of the downturn.Better Collective, Catena Media, Gambling.com and Raketech all come under the microscope as the trio discuss how affiliates are refining their operational strategies in response to the decline and adapting to the challenges posed by changing search engine algorithms.Host: James RossGuests: Ted Menmuir & Martyn ElliottProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Today's episode of iGaming Daily, supported by Optimove, heads to Brazil to examine the latest developments ahead of the imminent launch of its nationwide regulated market.Just months ago, Brazil's government, led by President Lula, took a historic step by signing into law the regulations that will soon govern sports betting and online gaming across the country. As a result, we've seen an influx of gambling licence applications, with over 113 companies racing to secure their place in what is poised to become one of the largest gambling markets in the world.SBC's Multimedia Editor, James Ross, is joined by Isadora Marcante, Senior Journalist at SBC Noticias Brasil, to explore why so many companies are eager to stake their claim in Brazil, what challenges lie ahead for regulators and operators, and what the future might hold for this rapidly evolving market.To read more about the topic, click on the following links:- https://sbcnews.co.uk/southamerica/2024/08/22/brazil-licence-applications/Host: James RossGuests: Isadora MarcanteProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Maintaining brand safety in advertising is becoming increasingly difficult. From ensuring ads are placed within appropriate contexts to preventing wasted adspend caused by overzealous and outdated exclusion lists, modern digital advertising can be a minefield for publishers, advertisers, marketers and brands alike. And following news that X's lawsuit against the World Federation of Advertisers (WFA) will see it close down the Global Alliance for Responsible Media (GARM), brand safety just got even harder to secure.This episode of the Performance Marketing Unlocked podcast features PMW's Editor Robin Langford (2:29), who takes us on a whistle-stop tour of the latest stories from across our news desk, with brand safety a central theme throughout. Touching on Amazon's partnership with Pinterest and TikTok, whether or not Google will have to sell part of its adtech business, and much more.Also in this episode, Fiona Salmon (11:21), Managing Director of Mantis, joins us to discuss how X's lawsuit against the WFA led to the discontinuation of GARM and what the industry can expect with regard to brand safety and suitability going forward. In conversation with host Joseph Arthur, Fiona discloses why she thinks short-terminism isn't going anywhere, how Mantis is trying to help publishers get the most from their ad placements and why AI is the best path forward.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ ‘It seems a bully has won': Ad industry reacts to GARM's demise after Musk's X lawsuit GARM to shut down following Musk's X antitrust lawsuitUS court rules Google's search business broke antitrust laws: What next?Amazon expands in-app shopping partnership to include TikTok and Pinterest WARC: Brand safety tops advertisers' programmatic advertising concerns Hosted on Acast. See acast.com/privacy for more information.

Chrome will no longer be deprecating third-party cookies before H1 2025. Announced towards the end of last month, the news sent shockwaves through the industry, leaving marketers wondering exactly what the future of data collection is going to hold.Seeking to answer all the burning questions, this episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti Rambhai, and News Reporter, Reem Makari (2:41), who join host Joseph Arthur to evaluate the news' biggest winners and losers.Also in this episode, Mike Fantis (20:10), VP and Managing Partner of DAC Group UK, speaks to Joseph about the chain of events that led to Google's decision, provides an insight into what Chrome's 'user choice' cookie feature might entail, and outlines why regardless of the continued access to third-party cookies, marketers still need to be investing in alternative, first-party data driven solutions.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Google scraps cookie deprecation plans in favour of new ‘user choice' feature‘Their plan has failed': Industry reacts to Google's cookie u-turn‘Anyone else tearing their hair out too?': Adland reacts to Google's big cookie comeback Hosted on Acast. See acast.com/privacy for more information.

H1 financial reports continue to flood in as BetMGM becomes the latest operator to release its performance in the first half of 2024. Reporting a strong H1 2024, BetMGM revealed that net revenue from its operations reached one billion dollars, which the firm's CEO Adam Greenblatt stated was “laying the groundwork for BetMGM's future”. During the first half of today's iGaming Daily, supported by Optimove, host James Ross, SBC's Multimedia Editor, is joined by Conor Porter, Senior Journalist at CasinoBeats, to delve deeper into the results and examine the mixed reaction to the BetMGM report by its investors.In the second half of the show, attention turns to New Zealand as the news broke this morning that the country's government has announced plans to regulate online casinos, with the new regulatory system “to be in place from early 2026”.The duo discuss what the regulations are, why they are focused specifically on online casino and what the reaction has been to the news by the industry.To read more on the topics discussed in today's episode, click on the following links:- BetMGM: Strong H1 'laying the groundwork' for future growth (casinobeats.com) - New Zealand plans to regulate online casinos from early 2026 (casinobeats.com)Host: James RossGuests: Conor PorterProducer: Anaya McDonaldEditor: James Ross & Christian LeeRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Online Casino's biggest payout, the reclaiming of a top spot, the company's biggest launch ever and an $85m acquisition. These are just a few things to describe Evolution's second-quarter activities. Yet why did the firm's CEO, Martin Carlesund, describe their Q2 performance as just solid?This is what we will be exploring on today's episode of iGaming Daily, supported by Optimove, with your host James Ross, SBC's Multimedia Editor, and CasinoBeat's Senior Journalist, Danny Lee. The pair dive deep into the numbers and break down how executives at the company responded to the report. They also discuss Evolution's potential acquisition of Galaxy Games, its “biggest ever launch” and the recent news that it reclaimed the top spot in the supplier charts according to the latest Eilers-Fantini report.To read more about the topics discussed in today's episode, click on the following links: - https://casinobeats.com/2024/07/19/live-casino-elevates-period-of-slow-growth-for-evolution/- https://slotbeats.com/featured/eilers-fantini-evolution-supplier/- https://casinobeats.com/2024/07/23/betmgm-evolution-biggest-launch/- https://slotbeats.com/slot-news/evolution-takes-lightning-storm-live-via-betmgm-in-ontario/- https://slotbeats.com/slot-news/evolution-lightning-storm-game-show/Host: James RossGuests: Danny LeeProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

From sifting through over 600 applicants for single executive jobs to trying to find diamonds in the rough to fill junior positions, it's been a difficult 12 months for the performance marketing workforce – but with the economy trending upwards, are conditions about to improve?This episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti Rambhai (3:18), who joins to discuss the findings from the latest IPA Bellwether report for Q2 2024. Together, Jyoti and host Joseph Arthur unpack all the top-line insights from a generally buoyant report and reveal some of the industry's early reaction.Also in this episode, Jodie Clayton (18:48), Associate Director, Marketing, Digital and E-commerce at Major Players, joins Jyoti and Joe to discuss the state of play for the marketing workforce. The trio discuss PMW's recently released Workforce Report and Jodie lifts the veil on all things marketing jobs for 2024 and beyond – from how the economy is set to impact salaries and the opportunities across both junior and senior positions, to the incoming 'reskilling revolution' and AI's potential impact on the job market.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ IPA Bellwether: Marketing budgets revised up at strongest rate in over a decadeThe importance of a trial and error approach: 17 marketers' takeaways from the latest IPA BellwetherIPA Bellwether reaction: 13 experts on AI's tipping point, live events comeback and beating the cookie-free rushPMW's Workforce report: Average salary changes across 36 marketing roles revealed Hosted on Acast. See acast.com/privacy for more information.

Everyone loves a good discount. Whether that's a renowned Black Friday offering that consumes most of the Western world every November or free money offerings in iGaming. It's fair to say, on the outset, marketers use these methods as an effective acquisition tool. However, do firms need to focus on their marketing generosity and look to keep it in check? This will be the topic of the latest episode of our CRM focused series, on iGaming Daily, supported by Optimove, where SBC's Multimedia Editor, James Ross, is joined by Optimove's Shai Frank, SVP Product & General Manager Americas at Optimove, who produced a four part blog series on the matter.To read these blog series, click on the links below: - https://www.optimove.com/blog/generosity-balance-marketing-keys- https://www.optimove.com/blog/blog-breaking-too-generous-marketing-habit-part-2- https://www.optimove.com/blog/breaking-too-generous-marketing-habit-part-3- https://www.optimove.com/blog/breaking-too-generous-marketing-habit-part-4Host: James RossGuest: Shai FrankProducer: Anaya McDonald & James RossEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Very few would have put the Philippines on their 2024 bingo card to make big waves in 2024.However, the year has witnessed continuing developments in the Philippines, as the Philippine Amusement and Gaming Corporation, has made a valiant effort in cracking down on illegal gambling activity since the turn of the year. This includes locking horns with other countries, such as China and South Korea in a battle against cross-border gambling. And this will be the focus of today's episode of iGaming Daily, supported by Optimove, focusing on the intricate relationship between the Philippines, China, and the offshore gambling industry.Joining SBC's Multimedia Editor, James Ross, to dive deeper into these developments, examining the implications for both the Philippines and China, and what it means for the future of offshore gambling, is CasinoBeats' Editor Joe Streeter and Senior Journalist, Conor Porter. To read more about the topics discussed in today's episode, click on the following links:- PAGCOR continues to elevate action against illegal igaming sites  - CasinoBeats- PAGCOR set to tighten gambling framework in the Philippines  - CasinoBeats- Chinese Embassy locks horns with the Philippines over action on POGOs - CasinoBeatsHost: James RossGuests: Joe Streeter & Conor PorterProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

PMW's Cannes Lions 2024 podcast miniseries concludes with this special, AI-focused mini-episode featuring Duncan Southgate, Senior Director, Creative and Media Solutions at Kantar.Recorded during day two of Cannes Lions Festival of Creativity, the discussion centres around AI – particularly generative AI – and marketers' ever-changing relationship with the technology.Duncan joins host Joseph Arthur to lift the veil on AI's potential when it comes to measurement, campaign creative, optimisation and more. An expert on data analysis and insight gathering, as well as a Cannes Lions veteran, Duncan explains why AI has become such a talking point in Cannes and how marketers' attitudes towards it are beginning to shift from aspiration to application.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ That's a wrap! The biggest surprises, lessons and highlights from Cannes Lions 2024Cannes Lions 2024 in review: 17 marketers look back at the festival that wasOne minute in Cannes with: Relo MetricsOne minute in Cannes with: SS+K M&C Saatchi Hosted on Acast. See acast.com/privacy for more information.

PMW's Cannes Lions 2024 podcast miniseries continues!Recorded on the ground in Cannes, the second edition of PMW's miniseries looks at the festival in review, unpacking the biggest surprises, lessons and highlights from Cannes Lions 2024.PMW Editor Robin Langford joins host Joseph Arthur once again, offering listeners a flavour of the festival from within the Palais itself. Together, they share their personal highs and lows and biggest takeaways ahead of next year.Featuring even more insights from adland's best and brightest, including Rebecca Swift, Senior Vice President of Creative at Getty images, Tony Gemma, Global VP and Head of Yahoo Creative and Brittany Blanchard, EVP Digital Media at Media.Monks, the Performance Marketing Unlocked podcast has become the go-to show for hot takes on all things Cannes Lions.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Cannes 2024: Yahoo and Reddit launch products while Google encourages AI experiments Cannes Lions Day 5: Putting creativity into contextOne minute in Cannes with: Media.MonksOne minute in Cannes with: Channel Factory Hosted on Acast. See acast.com/privacy for more information.

PMW is one the ground at Cannes Lions 2024!Having been dubbed the 'Festival of Creativity and Tech', this first edition of PMW's Cannes Lions podcast miniseries brings you expert insight on all of the biggest discussions, innovations and under-the-radar talking points from across the Croisette.PMW Editor Robin Langford joins host Joseph Arthur to synthesise all of the 'Cannesdemonium' from the opening days of the event, touching on everything from gen AI and the cookie-less conundrum to CTV, retail media and sustainability.Featuring revelations from the industry's best and brightest, including the likes of Uber Advertising's Paul Wright, Tripadvisor's Lena Arbery, Adform's Phil Acton and many more, whether you're on the ground in Cannes or following along from afar, the Performance Marketing Unlocked podcast has you covered.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ Cannes 2024: Amazon launches cookie-less solution, WACL holds industry accountable for women representationCannes Lions Day 2: A walk on the wild sideCannes 2024: Meta upgrades advertising suite with boost to gen AI toolsCannes Lions day 1: back inside the blast furnace of global marketing Hosted on Acast. See acast.com/privacy for more information.

Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so.This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:25), who reveals PMW's "most ambitious project yet" – the Performance Marketing Roadmap. The 'top secret' four-part project endeavours to answer the four most consequential questions that performance marketers need answered.Also in this episode, Mo Moubayed (12:07), co-founder and co-CEO of independent OOH verification adtech company, Veridooh, outlines why programmatic and DOOH is the next big performance channel, set to dominate the future of adspend. Further, as with any good start-up, Veridooh has a doozy of an origin story. Mo tells all, revealing how the company was founded, what challenge it set-out to resolve and exactly how it not only survived but thrived during the global pandemic.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ DOOH it better in 2024“Out of Home can already be used as a performance marketing channel”: Mo Moubayed, VeridoohTop 5 adtech tools this week: Prescient AI, Awin, Veridooh, System1 and Amplified Intelligence Hosted on Acast. See acast.com/privacy for more information.

Interested in flirting with an AI-powered large language model (LLM)?This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new iOS 18 upgrade. On the heels of this scuttlebutt, OpenAI has launched ChatGPT 4.0, the LLM's latest version that will be able to communicate (and flirt) with users through a two-way voice chat and video call.Reem also delves into Google's latest updates to its AI model, Gemini, as the search giant continues to "fully embracing its AI era".Also in this episode, Natasha Phillips (14:55), an affiliate marketing expert with over 15 years of both brand and agency-side digital marketing experience, joins to discuss the past, present and future of affiliate, partnership and influencer marketing. She reveals the best ways to drive success in the space, the pitfalls to avoid when picking partners and how AI will impact the affiliate ecosystem. Further, Natasha offers a candid reflection on her recent redundancy at cosmetics brand, The Body Shop, outlining how she responded to the laying-off and what her plans are for the future.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~ ChatGPT can talk, see and flirt in latest OpenAI updateApple to integrate ChatGPT into the next iPhone upgrade?Google is fully embracing its AI eraWhat's really happening in affiliate and influencer marketing?‘The most powerful performance marketing I have experienced': AI's impact on affiliate marketing Hosted on Acast. See acast.com/privacy for more information.

Multimedia Editor, Jennifer Pierce visits The Rhino Tool House booth at The ASSEMBLY Show South to learn about Wheel.me's Genius 2. Kyle Hurst, VP of Product Marketing explains how the Genius 2, an easy-to-set-up system for turning carts, skids, and tables into self-driving robots works in an assembly setting.Sponsored By:

Google has set "early 2025" as the fourth (and final?) date for its deprecation of third party cookies on Chrome, following yet another delay announced late last month.This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:01), who went out into the industry to try and find answers to the key questions that have arisen in the wake of this latest delay. Namely, why did it occur? When can we expect cookie deprecation to actually unfold? And what should organisations do about their first party data solutions in the meantime?Also in this episode (19:10), Giovanni Pupo, Head of E-commerce Media, Europe at Lipton, joins to discuss the best ways to balance and measure brand and performance, better known as 'brandformance'. Beyond his role at Lipton, Gio is also a University lecturer and host of popular YouTube web-series, 'A Glass of Marketing'.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~Will Google now expand its cookieless test to 10% of Chrome users?‘Enough is enough': Google's cookie delay ignites frustration from the ad industryGoogle delays cookie phase out until 2025“Define that creative goal into something you can measure”: how the worlds of brand and performance marketing are merging4 marketing resolutions for 2024: experts on AI, cookie death and ‘brandformance' Hosted on Acast. See acast.com/privacy for more information.

Adspend grew for a 12th consecutive quarter to open 2024, as identified in last week's IPA Bellwether report. Subsequently, marketers feel the opportunities ahead of them are boundless, with budgets looking strong for the year ahead...but will it all be smooth sailing?This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makari (1:59), who unpacks the latest IPA Bellwether and reveals exactly where PMW's panel of experts think the biggest marketing opportunities of the future are hiding.Also in this episode (13:34), Dean Harris, Head of Co-op's Retail Media Network and Claire Trbovic, Partnership Director at SMG, join to discuss the ever-changing retail media landscape. Together, they unpack how to create a successful retail media network, the biggest challenges that come with entering the space, and ensuring you focus on the most important element – the consumer. Not to be missed either, is a 'Resell Me a Pen Challenge' masterclass (39:35) from the pair to round out the show.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~Co-op launches UK's first convenience Retail Media NetworkMorrisons uses AI to set ‘personalised shopping challenges' as part of retail media revampIPA Bellwether: contraction in UK main media spend as advertisers risk ‘overusing' discountsUnderstanding consumer behaviour is key: 16 marketers' takeaways from the latest IPA BellwetherIPA Bellwether reaction: 16 marketers on using data, AI and the summer of sport to get ahead in 2024What's next for 2024:14 marketers on sustainability, growth channels, and other lessons from the IPA Bellwether report Hosted on Acast. See acast.com/privacy for more information.

With Amazon bringing its AI image generation tool to UK shores and doubling down on its investment in AI startup, Anthropic, committing a further $2.75bn to the business, the global e-commerce landscape is becoming increasingly impacted by AI technology.This episode of the Performance Marketing Unlocked podcast features both Robin Langford, PMW's Editor, and Ben Marks, Director of Global Market Development at open-source e-commerce marketplace, Shopware.Robin unpacks the Amazon news further, dissecting exactly what it means for small, medium and large businesses alike. Following this discussion, Ben joins the show to offer some expert insight into why AI is becoming increasingly popular across e-commerce and how SMGs can best begin investing in the technology.We touch on everything from the importance of hiring people with the right skills and ensuring use of AI promotes efficient scaling, to the need to invest in the technology sooner rather than later and how to expand into new markets. Ben also uses his sales skills to resell us a famously outdated product in PMW's classic 'Resell Me A Pen' challenge.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~Amazon Ads brings its AI-powered product image generation tool to the UKWill the data skills gap hinder marketers' ability to integrate AI? Hosted on Acast. See acast.com/privacy for more information.

In the wake of our live event PMW Unlocked, which took place in early March and had been monopolising the editorial team's mental bandwidth, we've finally had some time to think about other things these past couple of weeks.This episode of the Performance Marketing Unlocked podcast brings together the entire editorial team to discuss some of those things, diving into all the latest performance marketing news.We dissect everything from what Google's launch of Meridian means for the broader Marketing Mix Modelling landscape and whether or not Schweppes becoming the first brand to purchase an ad buy on Netflix will be a success, to how brands can use new platforms to connect with the next generation of consumers and if organisational use of AI will help or hinder the data skills gap.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Further reading ~Google enters the MMM game: Meridian helps marketers find their own 'North Star' metricsSchweppes first brand to land UK title ad buy for Netflix's The Gentlemen Hosted on Acast. See acast.com/privacy for more information.

The biggest mistake marketers can make is expecting engagement. So how can marketers stand out on social media as we enter the year of digital detox?This week's guest is Sophie Miller, Founder of Pretty Little Marketer (PLM) and expert when it comes to connecting with communities.We sit down to discuss why TikTok can be overrated, how to create a fluid strategy across multiple social platforms and why brands like Gymshark and Jacquemus have been getting it right. Having grown her business from a struggling student to a 6-figure mentor with a following of 400,000, Miller has advised brands including Unilever and Graze on their social media strategies and connecting online and offline communities.Hosted by Lucy Shelley, Multimedia Editor at PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.~ Further listening ~PMW Resell Me a Pen challengers: DMA: how CMOs deal with imposter syndromeFirst episode with cassette challenge: Fat cat art, Hollywood villains and Wordle Hosted on Acast. See acast.com/privacy for more information.

Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?In this week's episode of Performance Marketing Unlocked, we discuss the importance of upskilling and what imposter syndrome looks like across all levels of seniority. To discuss it further, PMW welcomes to the studio Kate Burnett, General Manager of DMA Talent, and Yarmila Yu, the DMA's Chair of Talent and Founder of YUnique Marketing.We discuss the difficulty of businesses making smaller teams do more work, the over-reliance on AI and the benefit of the government's Skills Bootcamps. Burnett and Yu pull off a joint effort in the PMW Resell Me a Pen challenge, roping in former US President Barack Obama to resell the BlackBerry.Hosted by Lucy Shelley, Multimedia Editor, PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.~ Further listening ~ How to be a marketer in 2024: PMW People Awards judgesHow Domino's became the 'Netflix of Food' Hosted on Acast. See acast.com/privacy for more information.

The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers.At one of the highest CPM's in the industry (between $6.5m and $7m) advertisers are under pressure to make the biggest – and longest lasting – impact.In this week's bonus episode, we sit down with Kyle Christensen, CMO at Splash inc. to talk about what brands should be doing either side of the Super Bowl LVIII. As previous head marketer at Facebook and Netflix, he talks about connecting with communities and how to have a compelling idea that extends beyond the Super Bowl, as well what it's like to be at the drawing board for a huge entertainment platform.Hosted by Lucy Shelley, Multimedia Editor, PMW.If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.Further listening: Super Bowl special: the ads game – Attention Seekers, S2E9 Hosted on Acast. See acast.com/privacy for more information.

Who'd have thought you'd see Richard Hammond on a performance marketing podcast?The automotive industry – in some ways like marketing – is seeing more change than ever before which makes DriveTribe's role as content production company even more important.DriveTribe was originally founded by Hammond, James May and Jeremy Clarkson, but since being left by the latter two, it has transformed into an automotive media company, in-housing its content, publishing, production and marketing.Richard Hammond, Creative Director at DriveTribe, joins the podcast alongside the company's Managing Director, Dave Murdoch to discuss the new face of automotive marketing and how DriveTribe is one of Hammond's 'better' accidents...They reveal how to connect with communities, striking the right balance between data and creativity and how good thumbnails and titles drive performance. They explain the irrelevance of follower and subscriber numbers and why brands are looking for partnerships rather than campaigns.To cap it all off, the DriveTribe duo attempt the PMW Resell Me a Pen challenge with the task of Hammond's beloved 'Oliver' – the Opel Kadett from the Top Gear Botswana special.This episode was hosted and edited by Lucy Shelley, Multimedia Editor at PMW, joined by Joseph Arthur, Senior News Reporter at PMW.If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024. Hosted on Acast. See acast.com/privacy for more information.

Is marketing and advertising a creative industry or content factory?Every January we feel that this year will be 'a year of change' but something definitely feels different in 2024, said Perla Bloom, Connections Planning Lead at EA Games and judge for the PMW People Awards 2024. She is joined in this episode by fellow judge Caroline Parkes, CSO at RAPP, to talk about the top skills on a performance marketer's CV in a year of AI, cookieless advertising and creative efficiency.We talk about the importance of "flexitarians" in your team, why pitching is the best method of upskilling and how to integrate AI into your role. Looking forward to the year ahead, Caroline and Perla discuss what they want to change and what they would like to stay the same including flexible working to create more equal opportunities for women and being data informed vs data constrained.If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com. Hosted by Multimedia Editor, Lucy Shelley.The deadline for the PMW People Awards closes on 25 January. Enter here!~ Further reading ~Find out more about PMW Unlocked 2024, the two-day event dedicated to performance marketersMarketing has lost its big ideas, will they come back? John Farrell joins the podcastBarbie, Battlefield and branded Easter eggs: EA Games joins the Performance Marketing Unlocked podcast Hosted on Acast. See acast.com/privacy for more information.

On this Episode of Dad Is Not A Noun Podcast I had the opportunity to have back on Award Winning Illustrator, Creative Director, Author, & Founder of Conscious Culture Publishing Marlon McKenney to talk about his just released book The Genius of Egypt II: Rise of the Pyramid The Genius of Egypt II: Rise of the Pyramid Travel to ancient Africa and witness the return of Imhotep, the visionary architect, as he embarks on designing and constructing the world's first pyramid, The Step Pyramid of Saqqara. However, a dark conspiracy emerges, bringing forth three deadly assassins intent on destroying its creator. Unearth the mysteries of Egyptian philosophy and the secrets behind this architectural marvel in this thrilling adventure.    Amazon: https://a.co/d/b4cNEPY   Review "The Genius of Egypt II" continues bringing one of the most important historical figures to life through amazing storytelling and colorful illustrations. As a person who loves African history, "The Genius of Egypt" & " The Genius of Egypt II " I would highly recommend them as starter children's books to get children engaged about the life of Imhotep and the African Diaspora. Dad is Not a Noun Podcast     About the Authors:   Marlon McKenney is an African-American Artist, Author, and Creative Director who resides in San Francisco. 2017 Marlon established Conscious Culture Publishing, a company dedicated to producing captivating African historical fiction and diverse multicultural content. Utilizing cutting-edge 3D technology, Marlon crafts intricate illustrations and animations, skillfully breathing life into the rich tapestry of African histories, mythologies, and legends. Through his artistic endeavors, Marlon advocates for the representation and celebration of diverse cultures, leaving a strong impact on the world of illustration and storytelling.   Spencer Whitney is an African-American journalist and photographer who resides in Oakland. Presently serving as the Digital Editor for KQED News, Spencer Whitney brings a wealth of experience to his role. Before joining KQED News, he held the position of Multimedia Editor at the Oakland Post and as an Assistant Editor in the Editorial department at the esteemed San Francisco Chronicle. Spencer pursued his undergraduate studies at Howard University and received his Masters in Journalism at UC Berkeley. He also gained valuable experience interning with SiriusXM during his academic journey. DAD IS NOT A NOUN https://linktr.ee/dadisnotanoun?fbclid=PAAaZj8KzygTJZhruBvG4tykEdTG28lCVidiolp2NDwmlwFyo0sjXq5iFbRAA DINAN intro produced by Amerigo Gazaway Follow him on IG https://instagram.com/amerigo.gazaway?utm_medium=copy_link Check out his website https://linkin.bio/amerigo-gazaway DINAN intro lyrics by Skyzoo Follow him on IG https://instagram.com/skyzoothewriter?utm_medium=copy_link Support his new project "All Brilliant Things" https://smarturl.it/BrilliantThings DINAN Logo by Demar Douglas Follow him on IG:https://instagram.com/demardouglas?utm_medium=copy_link https://demardouglas.com/ J1 Studios background design IG: https://instagram.com/officialj1studios?igshid=MWZjMTM2ODFkZg== Website: https://linktr.ee/j1studios?fbclid=PAAaaUFjkKabrTmZFC6yla0wqBujiftlqOuoEEKW5wxYxED1uUv4Bio9kHBvI

In this episode of The Cleft Palate Craniofacial Journal multimedia series, Pat Chibbaro, Multimedia Editor, interviews Lauren Powell and Ruth Barta, author of the CPCJ article entitled, "Availability and Readability Level of Online Patient Education Materials Provided by Cleft Lip and Palate Teams" (coauthored by Erica Bien and Jade Cohen).

The world of news is constantly evolving and, with it, so do the personnel that cover it! With that in mind, today's episode of iGaming Daily, sponsored by SBC Summit Rio, aims to provide more clarity on internal movement as you will be hearing similar voices but on different topics than used to. Joining James Ross, Multimedia Editor at SBC, is Joe Streeter, the now Editor of CasinoBeats and SlotBeats, as well as Ted Orme-Claye, Joe's successor as Editor of Payment Expert and Insider Sport, to discuss their new roles, news stories the duo have already been sinking their teeth into and trends they have witnessed already that they aim to look deeper into on future podcasts. Host: James RossGuests: Joe Streeter & Ted Orme-ClayeProducer: Anaya McDonaldEditor: James RossNext up for SBC Events is beautiful Rio, SBC Summit Rio will place a spotlight on critical aspects such as regulatory frameworks, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship opportunities. Visit https://sbcevents.com/en/sbc-summit-rio/ for more info, and to get your ticket!

A critical element to any trade show experience is organically meeting new professionals in the industry. Such was the case when Multimedia Editor and ASSEMBLY Audible podcast host, Jennifer Pierce ran into Shawn Major, Manufacturing solutions provider for Rhino Tool House. Shawn joined us on the podcast for a follow-up conversation including a recap of The ASSEMBLY Show and the Top 5 technologies he found most impressive.Sponsored by:

The IPA dropped the Bellwether report for Q3 of 2023 first thing this morning, revealing some surprises to the UK ad industry, including a looming recession, changes in UK adspend and a greater focus on AI and sustainability for 2024.To save you reading the whole report, PMW's News Reporter Joe Arthur delves into the quarterly report revealing the good, the bad and the future of the UK adland in less than 10 minutes.Read PMW's full summary of the report at www.performancemarketingworld.com. Marketers' reactions will be released on PMW in the days to follow so, SUBSCRIBE to follow along.Hosted by Lucy Shelley, Multimedia Editor at PMW. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Cleft Palate Craniofacial Journal podcast series, Pat Chibbaro, Multimedia Editor, interviews Dr. Ian Hoppe and Dr. Lebhar, authors of the CPCJ article entitled, "Dr. ChatGPT: Utilizing Artificial Intelligence in Surgical Education" (coauthored by Alexander Velazquez and Shelby Goza)

No business likes to hear the word 'uncertainty'. But facts, figures and forecasts can help brands remain confident during times of crisis and unpredictable consumer behaviours.To provide marketers from brands and agencies with clarity for their own media planning, and their competitors', PMW delves into the IPA's Bellwether quarterly report which dropped first thing this morning, revealing where UK ad budgets were spent and the forecast of the year to come.To save you reading the whole report, PMW's Premium Content Editor, Sarah Dennis, gives you the good, the bad and the future of adland in just over 5 minutes.Read PMW's full summary of the report at www.performancemarketingworld.com. Marketers' reactions will be released on PMW in the days to follow so, SUBSCRIBE to follow along.Hosted by Lucy Shelley, Multimedia Editor, PMW. Hosted on Acast. See acast.com/privacy for more information.

"AI is more of an enabling tool right now than it is a replacement for genuine human creativity," said Kantar's EVP, Creative and Media Solutions, Steve Silvers. For a topic that crops up in almost every talk at Cannes this year, no one seems that impressed.In the second part of PMW's Cannes Versus Machine three-part podcast series we unlock the technologies that have blown up in the last year and how performance marketers can use them. PMW's Editor, Robin Langford, and Lucy Shelley, Multimedia Editor, talk through their best bits, including the Grand Prix winner for the Creative Data Lions.We begin with Samsung Ads 'glass level view' of CTV as Andy Jones, Head of UK Sales, debunks its misconceptions. Jones explains how automatic content recognition changes the game for marketers and why acronyms (BVOD, SVOD, FAST, etc...) are so overrated. As consumers quite simply don't care or identify the difference.The next interview sits down with Kantar, delving into why generative AI is actually not a big deal or worth fussing about. We also ask the data analytics company what is their favourite bad ad that wouldn't win a Lion but might actually perform well!The third and final episode of the Cannes vs Machine series will be out next week, with special guests from Snapchat, Billion Dollar Boy and Jon Evans from the Uncensored CMO. So follow along at www.performancemarketingworld.com ! Hosted on Acast. See acast.com/privacy for more information.

In February 2021, Kindred launched its ambitious campaign against harmful gambling with a mission to see its share of revenue from harmful gambling decreased all the way to zero by 2023, naming the campaign Journey to Zero. This week, the firm announced its first quarter results that, while recording a decrease from its Q4, 2022 standing, is a long way from its targets. This, alongside a new GamCare research study, will be the focus of our conversation on Tuesday's episode of iGaming Daily with James Ross, Multimedia Editor at SBC, joined by CasinoBeats Business Journalist Danny Lee and Masha Tsnompilantze, Content Marketing Manager at SBC. Check out CasinoBeats to find out more about other news circulating the igaming & casino industry - https://casinobeats.com/Andrew Rhodes, CEO of the UK Gambling Commission, will also be in attendance at the CasinoBeats Summit, taking place between 23-25 May, 2023, at the Intercontinental Malta, participating in a panel entitled - 'Fireside Chat with UKGC's CEO'. Click the following link for further information - https://sbcevents.com/casinobeats-summit/

In this podcast episode, Multimedia Editor at SD Times Jakub Lewkowicz talks about how to track your business's cybersecurity preparedness and where to get started with improvements. His guest is Dave Sampson, vice president of consulting services and cybersecurity expert at Thrive, a nextgen, managed MSP and MSSP cyber services provider. 

DRNY's Executive Director, Tim Clune, Esq., shares Disability Rights New York's 2022 highlights and advocacy successes. And additional guest, Grace Combs, DRNY's Multimedia Editor & Producer,  joins to discuss DRNY's rebrand- why it was needed, the design process, and the future of the brand.**Show Notes**"Class Action Lawsuit Challenges the Prolonged Institutionalization and Hospitalization of Individuals with Developmental Disabilities" : https://www.dropbox.com/s/3ddxkjx1zcfiklb/2022.06.16%20Press%20Release.pdf?dl=0"Sweeping Lawsuit Brought against New York State on Behalf of Thousands of Medicaid-eligible Children Denied Mental Health Treatment" : https://www.dropbox.com/s/5tj1if2n6cpj4hh/2022.03.31%20Medicaid%20PR%20F.pdf?dl=0"DRNY Files Opposition to the City of New York's Motion to Dismiss:Inaccessible Sidewalks in Bronx Neighborhood" : https://myemail.constantcontact.com/DRNY-Files-Opposition-to-the-City-of-New-York-s-Motion-to-Dismiss-.html?soid=1128997988588&aid=cKMoBpjZm3U"Litigation against New York State Board of Elections Resolved -New York to Create Statewide Accessible Absentee Ballot Program" : https://www.dropbox.com/s/qnqjob6n6l9f2iw/2022.04.05%20Hernandez%20v.%20NYSBOE%20Settlement%20Press%20Release-joint-final%20%28002%29.pdf?dl=0"Statement of DRNY's Executive Director, Tim Clune on the Supreme Court's Ruling Overturning Roe v Wade" : https://myemail.constantcontact.com/Statement-of-DRNY-s-Executive-Director--Tim-Clune-on-the-Supreme-Court-s-Ruling-Overturning-Roe-v-Wade.html?soid=1128997988588&aid=ONsQD6CGZDoDRNY's C.A.R.E. Statements: https://www.drny.org/page/care-84.htmlPress Releases: https://www.drny.org/page/press-releases-27.htmlPublic Comments: https://www.drny.org/page/public-comments-79.htmlSupport the show

The fourth episode of Red River Report is here with a twist! Introducing our new host for the month, Thandi Vera, our Multimedia editor intern. For this episode, Thandi Vera talks to Jason Bolduc, our Multimedia editor here at The Projector and the original host of Red River Report. We talk about the importance of balance, tips and tricks for first years, and the growing pains of work placements. Check it out! Link Dump: FOLLOW us on social media: Instagram — https://www.instagram.com/rrcprojector/ Facebook — https://www.facebook.com/rrcprojector/ Twitter — https://twitter.com/RRCProjector Do you have an interesting story you think we should follow up on? Drop it in our anonymous dropbox on The Projector's homepage: https://http://theprojector.ca/

ASSEMBLY Magazine's three editors: John Sprovieri, Chief Editor; Austin Weber, both of whom have been journalists with the magazine for 20-plus years, and Jennifer Pierce, Multimedia Editor and the host of ASSEMBLY Audible, put their heads together to recap ASSEMBLY Show 2022 highlights. The editors discuss the show's keynote presentation, ASSEMBLY's Plant of the Year Award, which new products stood out on the show floor, who had the most exciting booth, and how things have changed over the years. Listen to the Editor's Round-Up for the latest in assembly technology, processes, and products.

ASSEMBLY Magazine's three editors: John Sprovieri, Chief Editor; Austin Weber, both of whom have been journalists with the magazine for 20-plus years, and Jennifer Pierce, Multimedia Editor and the host of ASSEMBLY Audible, put their heads together to recap ASSEMBLY Show 2022 highlights. The editors discuss the show's keynote presentation, ASSEMBLY's Plant of the Year Award, which new products stood out on the show floor, who had the most exciting booth, and how things have changed over the years. Listen to the Editor's Round-Up for the latest in assembly technology, processes, and products.

Without a doubt, forming and fastening are crucial elements of any successful assembly process. Jennifer Pierce, Multimedia Editor, is joined by two longtime assembly experts and ASSEMBLY Show exhibitors, Jake Sponsler, the President of Orbitform, and Bryan Wright, Vice President of Sales & Marketing. Orbitform designs, manufactures, and builds assembly machines to fasten and form parts permanently. They service versatile industries, including aerospace, automotive, medical, hand tools, furniture, sporting goods, firearms, construction, HVAC, and consumer goods, with their lines of products and real-time service providers. Equal parts excellence in technology, products, and customer service. Find out more at www.orbitform.com. Sponsored By:

Without a doubt, forming and fastening are crucial elements of any successful assembly process. Jennifer Pierce, Multimedia Editor, is joined by two longtime assembly experts and ASSEMBLY Show exhibitors, Jake Sponsler, the President of Orbitform, and Bryan Wright, Vice President of Sales & Marketing. Orbitform designs, manufactures, and builds assembly machines to fasten and form parts permanently. They service versatile industries, including aerospace, automotive, medical, hand tools, furniture, sporting goods, firearms, construction, HVAC, and consumer goods, with their lines of products and real-time service providers. Equal parts excellence in technology, products, and customer service. Find out more at www.orbitform.com. Sponsored By:

In this first episode of the In Conversation with DDW series, Jessica Grossman, Chief ExecutiveOfficer at IgGenix, Derek Croote, Chief Technical Officer at IgGenix, Anne Hammerstein, Product Manager at SPT Labtech and Megan Thomas, Multimedia Editor at DDW discuss IgGenix's automation journey, the benefits of automation in generalfor drug discovery and the benefit of miniaturised workflows.

Lauren Yeates on the Virtual Sessions presented by The DJ Sessions 8/8/22 About Lauren Yeates - Lauren Yeates created Rave It Up back in 2010 while she was still in high school. She knew what she wanted to do in life at an early age and has worked hard to make it come true ever since. At only 26, she already has 10 years experience under her belt as a budding journalist. She got bit by the entertainment bug back in 2010 when she met Justin Bieber, and has since met and interviewed celebrities like Hugh Jackman, Rob Mills, RJ Mitte from Breaking Bad, Justice Crew, Kendall Schmidt from Big Time Rush and so many more. Lauren presents all of the Rave It Up videos, and the Rave It Up podcast every week on Spotify and Apple Podcasts and all podcasting platforms, and does her best to make it as fun, entertaining and informative as possible. Throughout her time with Rave It Up, Lauren has also obtained a Bachelor of Journalism from Macleay College in Sydney, worked as Multimedia Editor, News Editor and On-Air Presenter for the Macleay Newsroom (now known as The Hatch), been a panel operator at H!T 104.1 2DayFM, and continues to be an assist team member at young development programs such as Tomorrow's Youth Empower U. Whilst Lauren loves her entertainment career at the moment, her ultimate goal is to one day make Rave It Up as big as The Ellen Show and E! News. To find out how Lauren created Rave It Up, check out her full biography here. Add her on Facebook On LinkedIn: /laurenyeates Follow her on Instagram: @laurenyeates Send her an Email: lauren@raveituptv.com   About The DJ Sessions - “The DJ Sessions” is a Twitch/Mixcloud "Featured Partner” live streaming/podcast series featuring electronic music DJ's/Producers via live mixes/interviews and streamed/distributed to a global audience. TheDJSessions.com The series constantly places in the “Top Ten” on Twitch Music and the “Top Five” in the “Electronic Music", “DJ", "Dance Music" categories. TDJS is rated in the Top 0.11% of live streaming shows on Twitch out of millions of live streamers. It has also been recognized by Apple twice as a "New and Noteworthy” podcast and featured three times in the Apple Music Store video podcast section. UStream and Livestream have also listed the series as a "Featured" stream on their platforms since its inception.  The series is also streamed live to multiple other platforms and hosted on several podcast sites. It has a combined live streaming/podcast audience is over 125,000 viewers per week. With over 2,300 episodes produced over the last 12 years "The DJ Sessions" has featured international artists such as: BT, Youngr, Sevenn, Boris, MJ Cole, Lady Waks, Arty/Alpha 9, Miri Ben-Ari, Party Shirt, Plastik Funk, ENDO, John Tejada, Superstar DJ Keoki, Crystal Waters, Swedish Egil, Martin Eyerer, Dezarate, 22Bullets, Carlo Astuti, Mr Jammer, Kevin Krissen, Amir Sharara, Coke Beats, Danny Darko, Robert Babicz, Elohim, Hausman, Jaxx & Vega, Yves V, Ayokay, Leandro Da Silva, The Space Brothers, Jarod Glawe, Jens Lissat, Lotus, Beard-o-Bees, Luke the Knife, Alex Bau, Camo & Crooked, ANG, Amon Tobin, Voicians, Florian Kruse, Dave Summit, Bingo Players, Coke Beats, MiMOSA, Drasen, Yves LaRock, Ray Okpara, Lindsey Stirling, Mako, Distinct, Still Life, Saint Kidyaki, Brothers, Heiko Laux, Retroid, Piem, Tocadisco, Nakadia, Protoculture, Sebastian Bronk, Toronto is Broken, Teddy Cream, Mizeyesis, Simon Patterson, Morgan Page, Jes, Cut Chemist, The Him, Judge Jules, DubFX, Thievery Corporation, SNBRN, Bjorn Akesson, Alchimyst, Sander Van Dorn, Rudosa, Hollaphonic, DJs From Mars, GAWP, Somna, David Morales, Roxanne, JB & Scooba, Spektral, Kissy Sell Out, Massimo Vivona, Moullinex, Futuristic Polar Bears, ManyFew, Joe Stone, Reboot, Truncate, Scotty Boy, Doctor Nieman, Jody Wisternoff, Thousand Fingers, Benny Bennasi, Dance Loud, Christopher Lawrence, Oliver Twizt, Ricardo Torres, Patricia Baloge, Alex Harrington, 4 Strings, Sunshine Jones, Elite Force, Revolvr, Kenneth Thomas, Paul Oakenfold, George Acosta, Reid Speed, TyDi, Donald Glaude, Jimbo, Ricardo Torres, Hotel Garuda, Bryn Liedl, Rodg, Kems, Mr. Sam, Steve Aoki, Funtcase, Dirtyloud, Marco Bailey, Dirtmonkey, The Crystal Method, Beltek, Andy Caldwell, Darin Epsilon, Kyau & Albert, Kutski, Vaski, Moguai, Blackliquid, Sunny Lax, Matt Darey, and many more. In addition to featuring international artists TDJS focuses on local talent based on the US West Coast. Hundreds of local DJ's have been featured on the show along with top industry professionals. We have recently launched v3.1 our website that now features our current live streams/past episodes in a much more user-friendly mobile/social environment. In addition to the new site, there is a mobile app (Apple/Android) and VR Nightclubs (Oculus).   About The DJ Sessions Event Services - TDJSES is a WA State Non-profit charitable organization that's main purpose is to provide music, art, fashion, dance, and entertainment to local and regional communities via events and video production programming distributed via live and archival viewing. For all press inquiries regarding “The DJ Sessions”, or to schedule an interview with Darran Bruce, please contact us at info@thedjsessions.

In this episode, Devin is joined by NBC 7 Story Producer Angela Kurysh. The two take a deep dive into their journalism careers, and look at how they got to where they are now, advice for journalists breaking into the field, and where they see themselves in the future. Plus, we talk about the ongoing war in Ukraine, Angela's Op-Ed in The San Diego Union-Tribune, and how the war has taken on personal meaning for her. The two also discuss the Supreme Court's monumental decision to overturn Roe v. Wade, and the importance at which the media has in providing quality reporting in those moments. Angela Kurysh is a Story Producer for NBC 7 San Diego. Her journalism career has taken her from covering elections and making video packages in college, to now helping put together the morning shows for NBC 7 News at 4:30, 5:00 and 6:00 a.m. Before joining NBC 7, Angela also spent time as a Multimedia Editor for The Daily Aztec, San Diego State's student newspaper, a freelance writer for East County Times and as a writer for One America News. Angela graduated from San Diego State University with a bachelor's degree in Journalism, emphasizing in media studies. You can follow Angela on Twitter @AngelaBKurysh.

Welcome to the Red River Report! This month, Host/EIC Georgia Dalke chats with Samantha McEwan, multimedia editor, about the stories from this month. They discuss SA elections and the U-Pass referendum, access to birth control products, COVID-19 restriction changes, and the new Projector team taking over. And listen to the end of the episode for a sneak peek at some upcoming articles. SUBSCRIBE: https://bit.ly/2jft2fi And FOLLOW us on social media: Instagram — https://www.instagram.com/rrcprojector/ Facebook — https://www.facebook.com/rrcprojector/ Twitter — https://twitter.com/RRCProjector GOT A HOT NEWS TIP? Drop it in our anonymous dropbox on The Projector's homepage: https://http://theprojector.ca/

In this podcast, Rachael Moses, Multimedia Editor of Thorax BMJ, is joined by Professor Ashley Woodcock, Manchester Academic Health Sciences Centre, The University of Manchester, UK, to discuss the paper "Effects of switching from a metered dose inhaler to a dry powder inhaler on climate emissions and asthma control: post-hoc analysis." This paper was a secondary analysis of the Salford Lung Study in Asthma. In a real world study SLS asthma showed that a once daily combination treatment in a dry powder inhaler improved asthma control over one year, versus usual treatment. This secondary analysis looked at the impact on carbon footprint for those patients switching from a pressurised MDI to DPI treatment.

Welcome to another episode of the Red River Report! This month, Host/EIC Georgia Dalke chats with Samantha McEwan, multimedia editor, about the stories she's worked on this month. They discuss SA elections and the U-Pass referendum, a 2SLGBTQIA+ safe space at Notre Dame Campus, the new building at the Exchange District Campus – Manitou a bi Bii daziigae. And listen to the end of the episode for a sneak peek at some upcoming articles. SUBSCRIBE: https://bit.ly/2jft2fi And FOLLOW us on social media: Instagram — https://www.instagram.com/rrcprojector/ Facebook — https://www.facebook.com/rrcprojector/ Twitter — https://twitter.com/RRCProjector GOT A HOT NEWS TIP? Drop it in our anonymous dropbox on The Projector's homepage: https://http://theprojector.ca/

In this podcast, Rachael Moses, Multimedia Editor of Thorax BMJ, talks to Dr Ash Clift Nuffield Department of Primary Care Health Sciences, University of Oxford. The evidence surrounding COVID-19 has been conflicting and inconsistent. This podcast discusses the findings of this observational and Mendelian randomisation study using the UK Biobank cohort. The author discusses the findings with regards to the potential causal effect of cigarette smoking on the severity of COVID-19 infection and what this means for both the public and clinicians. Related article: https://thorax.bmj.com/content/thoraxjnl/early/2021/09/12/thoraxjnl-2021-217080

In this podcast, Rachael Moses, Multimedia Editor of Thorax BMJ, talks to Dr Ash Clift Nuffield Department of Primary Care Health Sciences, University of Oxford. The evidence surrounding COVID-19 has been conflicting and inconsistent. This podcast discusses the findings of this observational and Mendelian randomisation study using the UK Biobank cohort. The author discusses the findings with regards to the potential causal effect of cigarette smoking on the severity of COVID-19 infection and what this means for both the public and clinicians. Related article: https://thorax.bmj.com/content/thoraxjnl/early/2021/09/12/thoraxjnl-2021-217080

In this episode, Adrian and Srinath talk to Dr. Benjamin Thompson about science jobs outside of academia, specifically, scientific journalism. Ben talks about the path he took to becoming a Senior Multimedia Editor at Nature and scientific podcasting. He discusses the doubts he faced while switching careers and the skills gained his research experience that he found useful in journalism. Ben also shares how Nature's Coronapod came to be, how topics for the podcasts get chosen, and the cycle that an episode of the Nature Podcast goes through before it reaches your ears. Ben also talks about covering highly debated topics and what journalism in the times of uncertainty is like. Check out Nature's podcasts: https://www.nature.com/nature/articles?type=nature-podcast You can follow us on: Twitter: https://twitter.com/MPPhdnetPodcast Instagram: https://www.instagram.com/offspringmagazine_thepodcast Linkedin: https://www.linkedin.com/company/offspring-magazine-the-podcast If you have any feedback, comments or suggestion, reach out to us at offspring.podcasts@phdnet.mpg.de Please feel free to check out the Offspring-Blog where we publish articles on a regular basis: https://www.phdnet.mpg.de/offspring-blog Intro - Outro music composed by Srinath Ramkumar: https://twitter.com/srinathramkumar Pre-Intro jingle composed by Gustavo Carrizo: https://www.instagram.com/carrizo.gus See you in a week, Stay Safe and Stay Healthy!

In this podcast, Rachael Moses, Multimedia Editor of Thorax BMJ, talks to Professor James Trauer, Epidemiological Modelling Unit, School of Public Health and Preventive Medicine, Monash University, Melbourne, Australia. Tuberculosis is the world's leading infectious disease killer with the BCG vaccine being the only approved vaccine for its control. The paper on hand was a systematic review of studies looking at the effect of BCG vaccination on TB disease, including sub-categories of TB disease. They discuss what makes this review different and the potential implications of the findings. Read the related articles: https://thorax.bmj.com/content/early/2021/05/18/thoraxjnl-2020-216794

In this podcast, Rachael Moses, Multimedia Editor of Thorax BMJ, talks to Professor Lorenzo Loffredo, Sapienza University of Rome, Italy. They discuss the impact of chronic use of heat-not-burn cigarettes on oxidative stress, endothelial dysfunction and platelet activation. This is also known as the SUR-VAPES Chronic Study. Are these products safer than smoking? Listen to a related podcast on smoking cessation at work and heated tobacco (https://soundcloud.com/bmjpodcasts/smoking-cessation-at-work-do-heated-tobacco-products-work) Links to related papers: https://thorax.bmj.com/lookup/doi/10.1136/thoraxjnl-2020-215900 https://thorax.bmj.com/lookup/doi/10.1136/thoraxjnl-2020-216253 https://thorax.bmj.com/lookup/doi/10.1136/thoraxjnl-2020-216743

In this podcast, Rachael Moses, Multimedia Editor of Thorax, is joined by Dr Makiko Kanai, National Hospital Organisation Kyoto Medical Center, Japan, to discuss how a smoking cessation pathway was trialed in a Japanese workplace using heated tobacco products. Listen to a related podcast on the SUR-VAPES Study (https://soundcloud.com/bmjpodcasts/the-sur-vapes-study?in=bmjpodcasts/sets/thorax) Links to related papers: https://thorax.bmj.com/lookup/doi/10.1136/thoraxjnl-2020-215900 https://thorax.bmj.com/lookup/doi/10.1136/thoraxjnl-2020-216253 https://thorax.bmj.com/lookup/doi/10.1136/thoraxjnl-2020-216743

After receiving the dreaded contact tracing call, staff reporters and suitemates freshmen Julia Robbins and Olivia Poolos were sent into quarantine housing for 10 days. In this episode of our Editor's Note podcast, Multimedia Editor junior Jaden Satenstein explores what it's like to quarantine on Washington University's campus. Music by Copy Chief JJ Coley.

Engineering X Design is a Podcast Series produced by the Design Lab at NYU MakerSpace. This podcast complements a series of fireside chats where we invite professionals working at the intersection of design, engineering, and technology. Our guest for this episode is Umi Syam, Multimedia Editor at The New York Times. You can see her work on http://umi.codes/ Credits--- conception and production: Anne-Laure Fayard; sound design, music & post-production: Blake Rook; voice: Melchior Tamisier-Fayard; logo design: Florentina Sergiou

Anna Bressanin is an award-winning filmmaker and an expert in digital storytelling. From the first BBC VR film in India to covering the US election for a mobile audience, she is responsible for pushing the boundaries of visual narratives and finding new exciting ways of telling immersive and powerfully human stories. Anna is currently working as the Multimedia Editor for BBC Features in the US, where she is in charge of defining the video strategy and commissioning innovative multimedia projects, short documentaries, interactive pieces and video series. Before that, she has worked six years as a filmmaker and video journalist for BBC News in the US, covering major events such as the Black Lives Matter movement, the US election and Fidel Castro's death. Her first documentary “9 Months in the Bronx” won the Jury Award at the Black Maria Film Festival and was screened at festivals around the world. Born in Italy, Anna has worked and lived in Germany, France, Belgium and is now based in New YorkYou can view her work here: https://www.annabressanin.com/copy-of-docs

Topics: Nittany Lions men’s basketball advances to the NIT quarterfinals at Marquette plus Penn State wrestling enjoys another magical weekend and claims their 7th national championship in the last 8 years! Guests: Jessica Marksbury (Golf.com Multimedia Editor) and Kim Jones (NFL Network).

Topics: Nittany Lions men’s basketball advances to the NIT quarterfinals at Marquette plus Penn State wrestling enjoys another magical weekend and claims their 7th national championship in the last 8 years! Guests: Jessica Marksbury (Golf.com Multimedia Editor) and Kim Jones (NFL Network).

WASHINGTON - Photojournalist Tom Kennedy got the bug for taking pictures when he was young. He became so good at it, Kennedy made eventually chose a career capturing pivotal moments in news history. Kennedy spent his career at the Philadelphia Inquirer, the Washington Post and National Geographic Magazine. His professional life has seen sweeping changes as far as technology advancements in digital photography, photo editing capabilities and photo sharing. And with an eagerness to learn each merging tool, he understands the momentous shift multimedia storytelling has made in news presentation. "I feel like we're very much on the front end of this kind of storytelling. I know there are examples of projects out there that reflect people's efforts to come to grips with what the technology is now affording us and how to tell a different story," Kennedy says. While he dabbles in Instagram (he usually avoids filters,) Kennedy is more interested with how a digital format enables a different kind of visual storytelling. No longer is there only room for one photograph per article. Photographers can create a photo narrative â€" which changes the editorial approach to an assignment. Kennedy is currently freelancing and will return to teach at American University in the spring.