Podcast appearances and mentions of kelly street

Poets Jason Schneiderman, Cate Marvin, R. A. Villanueva, Lynn Xu and Rachel Zucker consider the pleasures, challenges, eccentricities and value of live, in-person poetry readings. These musings are followed by excerpts of the June 6, 2023 reading in Bryant Park (hosted by Jason and featuring Cate, Ron, Lynn and Rachel) and comments from the audience. PODCAST: PLAY IN NEW WINDOW | TRANSCRIPT SUBSCRIBE:APPLE PODCASTS | GOOGLE PODCASTS | AMAZON PODCASTSSUPPORT: PATREON | VENMO: @Rachel_ZuckerLinks, Bios, & Support InfoBryant Park Reading SeriesUniversity of MarylandLibrary of CongressWilliam MeredithKim NovakBMCCKGB reading seriesDavid LehmanStar BlackPaul RomeroSonia SanchezAllen Ginsberg's “Sunflower Sutra”Phllyis Levin Matt YeagerDavid LehmanWill Harris's Brother PoemJosé Oliverez's Promises of GoldMartha Graham CrackerJustin Vivian BondPatty LuPoneBridget EverettKGB Bar ReadingRichard McCann Kinokuniya BookstoreWillam Blake's “Ah! Sun-flower” June Jordan's “Sunflower Sonnet Number 1"June Jordan's “Sunflower Sonnet Number 2"Bios, in order of appearance:Jason Schneiderman is the author of four poetry collections, most recently Hold Me Tight (Red Hen, 2020). He is Professor of English at CUNY's BMCC and teaches in the MFA Program for Writers at Warren Wilson College. His next collection, Self Portrait of Icarus as a Country on Fire, will be published by Red Hen Press in 2024. Cate Marvin's latest book of poems is Event Horizon (Copper Canyon Press, 2022). She teaches at the College of Staten Island, City University of New York and resides in Southern Maine. Her poems have recently appeared in The Kenyon Review.R. A. Villanueva is the author of Reliquaria, winner of the Prairie Schooner Book Prize. New work has been featured by the Academy of American Poets, Ploughshares, Poetry, and National Public Radio—and his writing appears widely in international publications such as Poetry London and The Poetry Review. His honors include commendations from the Forward Prizes and fellowships from the Sewanee Writers' Conference, the Constance Saltonstall Foundation for the Arts, and Kundiman. Born in New Jersey, he lives in Brooklyn.Born in Shanghai, Lynn Xu is the author of And Those Ashen Heaps That Cantilevered Vase of Moonlight (Wave, 2022) and Debts & Lessons (Omnidawn, 2013) and the chapbooks: June (Corollary Press, 2006) and Tournesol (Compline, 2021). She has performed cross-disciplinary works at the MOCA Tucson, Guggenheim Museum, The Renaissance Society, Rising Tide Projects, and 300 S. Kelly Street. She teaches at Columbia University, coedits Canarium Books, and lives with her family in New York City and West Texas. Rachel Zucker is the author of a bunch of books, including, most recently, The Poetics of Wrongness. She is the founder and host of Commonplace and directrix of the Commonplace School of Embodied Poetics. She lives in Washington Heights, NY and Scarborough, ME and is mother to three sons.Please support Commonplace by becoming a patron here!Sign up for “Reading with Rachel,” the newest course in The Commonplace School for Embodied Poetics.

Tara Berndt, Kelly Street and Rich Larson provide information about Northfield Shares An Evening of Entertainment - LIVE to be held on September 16 at the Estenson Barn in Northfield. For tickets and information, visit northfieldshares.org. 

Tara Berndt, Kelly Street and Rich Larson provide information about Northfield Shares An Evening of Entertainment – LIVE to be held on September 16 at the Estenson Barn in Northfield. For tickets and information, visit northfieldshares.org.

Jon Russell from the Kelly Street Boxing Club joins the program to discuss the club's goal of giving young boys a fighting chance at life. To donate, go here https://www.gofundme.com/f/help-us-build-a-future-for-fatherless-boys Newsletter Sign up for Remso's newsletter so you get exclusive content and can stay connected in the era of Big Tech censorship of free thought! Click here Robinhood Get your free stock just for signing up with Robinhood and start investing today. Click here Libertarian Country Order the hottest and most humorous liberty-themed clothing on the market. Click here Cash App The best way to send and receive money, as well as get discount boosts for the places you love to shop and eat. You can even trade Bitcoin and stocks! Get $5 just for signing up with the link below. Click here Dosh Get instant cashback from thousands of stores every day! Get $5 when you sign up with Dosh when you link your credit or debit card. Click here Books “Stay Away From the Libertarians!” by Remso W. Martinez (foreword by Logan Albright) Click here “How to Succeed in Politics (and Other Forms of Devil Worship) by Remso W. Martinez Click here Consulting Email Remso today at remso@rwmartinez.com with the subject line “Book” to get a 15 minute free authors consultation. Watch “the Witching Hour” on-demand Watch available episodes of the Indie Series Awards-winning show “the Witching Hour” with Remso and the paranormal investigators of Argos Paranormal with the link below. Click here Learn more about your ad choices. Visit megaphone.fm/adchoices

Lawyerist Lab Coach Kelly Street shares about the importance of quarterly retreats and how to run them. Kelly also shares her expertise in the EOS Traction system and how that can help with your quarterly meetings. If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Get Staffed Up, Postali, Rankings.io , and TextExpander for sponsoring this episode.

Lawyerist Lab Coach Kelly Street shares about the importance of quarterly retreats and how to run them. Kelly also shares her expertise in the EOS Traction system and how that can help with your quarterly meetings. If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Get Staffed Up, Postali, Rankings.io , and TextExpander for sponsoring this episode.

Lawyerist Lab Coach Kelly Street shares about the importance of quarterly retreats and how to run them. Kelly also shares her expertise in the EOS Traction system and how that can help with your quarterly meetings. If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Get Staffed Up, Postali,  Rankings.io , and  TextExpander for sponsoring this episode.

Lab coach Kelly Street is talking with therapist Sherry Walling about what it looks like to carry your client's trauma. If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to DK Global, Rankings.io, TextExpander, and Postali for sponsoring this episode.

Lab coach Kelly Street is talking with therapist Sherry Walling about what it looks like to carry your client's trauma. If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to DK Global, Rankings.io, TextExpander, and Postali for sponsoring this episode.

Lab coach Kelly Street is talking with therapist Sherry Walling about what it looks like to carry your client's trauma. If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to DK Global, Rankings.io, TextExpander, and Postali for sponsoring this episode.

Lab coaches Kelly Street and Stephanie Everett share their best tips and insights to help level up your business for greater success. If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Postali, Rankings.io, and TextExpander for sponsoring this episode.

Lab coaches Kelly Street and Stephanie Everett share their best tips and insights to help level up your business for greater success. If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Postali, Rankings.io, and TextExpander for sponsoring this episode.

Lab coaches Kelly Street and Stephanie Everett share their best tips and insights to help level up your business for greater success. If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Postali, Rankings.io, and TextExpander for sponsoring this episode.

Modern medicine has constructed an arbitrary barrier between the mind and the body. We are not segmented beings; our bodies carry us through all the experiences in our lives — the pleasures and the traumas. We'll be taking a deep dive into the latter and how psychedelics integrate into somatic experiences along with our three insightful guests. Intro (0:00 – 2:20) Our First Guest: Kelly Street (2:21 – 11:23) A Bit About Her The Body's Integration Into The Healing Journey What Yoga Contributed To This Journey Enter Psychedelic Therapy Our Second Guest: Dr. Jeff Sawyer (11:24 – 21:50) A Bit About Dr. Sawyer The Impact of Psychedelic-Assisted Therapy How Do You Unlock The Body? How Does Your Relationship With Your Body Change? Our Third Guest: Bruce Sanguin (21:51 – 33:13) A Bit About Mr. Sanguin And His Journey Psychedelic vs. Relational Therapy (In His Experience) Disassembly Reconstruction Dr. Sawyer on Dissociation (33:14 – 36:52) Mr. Sanguin on Psychedelics' Spiritual Influence (36:53 – 39:50) End (39:51 – 40:56) Bruce Sanguin, BA, M.Div., RMFT Bruce is a psychotherapist living in Victoria BC Canada. He is the author of seven books. His latest Dismantled: How Love and Psychedelics Broke a Clergyman Apart and Put Him Back Together describes his healing journey with psychedelic medicine. brucesanguin.ca. Kelly Street is passionate about the power of the mind-body connection for healing. She loves to learn and teach others how to bring that connection from the yoga mat and healing work into everyday life by adding daily practices, mantras, and body awareness. She is a yoga teacher, business coach, and the owner of Happy Rebel, a mindset-based product company. More recently, she is a student of Clinical Psychology, having realized her next life purpose is to learn and teach whole-body healing. Dr. Jeff Sawyer MD is the co-founder and CEO of The Remedy MN Ketamine TMS and brings decades of psychiatry experience to the practice, including work with patients at organizations such as Minnesota Alternatives, Alltyr Clinic, and more. He studied psychology at Brown University before moving on to S.U.N.Y. Stony Brook School of Medicine for his M.D., Hennepin County Medical Center for Family Medicine training, and psychiatric training at Mayo Clinic. He is board-certified in Adult and Addiction Psychiatry with previous board certification in Family Medicine and Integrative Medicine.

JOE QUIJANO, “ EL REY DE LA PACHANGA” was born in Puerto Rico, but Joe Quijano grew up playing mambo and stickball on Kelly Street in the Bronx, a breeding ground for New York Latin musicians of the era. JOE QUIJANO gives Gilda Mirós details of how he started playing and organizing his first orchestra. Also speaking about how the Pachanga dance was created in New York City. The interview was done by phone from Puerto Rico where Joe Quijano lived. There is music in the background.

Running a family business can be a blessing and a curse. Carrying on the legacy by leading the family’s business provides opportunities for family members to shine, but can also mean unexpected pressures, challenges and responsibilities for those in charge. This week’s MEAT+POULTRY Podcast, features an interview with Julie Camardo, chief executive officer of Zweigle’s, in Rochester, NY. Zweigle’s is a family-owned hot dog and sausage company that started in 1880 at the corner of Joseph Avenue and Kelly Street in downtown Rochester. Handed down for five generations, the company is still a Rochester mainstay today. The company’s portfolio of products, which started with Old World traditional German sausages, now includes a wide range of beef and pork hot dogs; sausage varieties including German and Polish and a line of chicken sausage; deli products, fully cooked chicken strips and meatballs; and a recently added line of breakfast sausage links and patties. Camardo took over as president of Zweigle’s in 2009 when her mother Roberta passed away, and she became CEO of the company in 2015. As the fifth generation of her family to run the hot dog company, and the second woman in her family to hold an executive role, Camardo has always kept a close eye on her heritage and credits her success, and that of her family’s business, to the many family members – including many notable women – who came before her. “I am so proud of this 140-year-old business,” Camardo said. “I’m proud to be able to continue the legacy, not only as a multi-generational family business, but also as a woman-owned business. And I truly believe all the women that came before me would be very proud of where we are today.” Read more about Zweigle’s in the February issue of MEAT+POULTRY. --- Send in a voice message: https://anchor.fm/meatpoultry-podcast/message

Battle of Kingstree - Gathering Vital Intelligence Turn left from Indiantown Presbyterian Church back onto Hwy 261/512 (Hemingway Road) and proceed west towards Kingstree for 17.3 miles. Go through several traffic lights on Hwy. 261 and turn right onto Academy Street in the downtown area. Go 4.5 blocks to an intersection with Kelly Street and you will see Kellahan Park in front and to the right of your position. Park beside Kellahan Park and enter the fenced area. The interpretive sign for the Battle of Kingstree is near the center of the park at an intersection of walkways. Travel time from Indiantown is approximately 19 minutes.  Map

Your marketing professional has no way of knowing what you want your legal practice to look like unless you define it for them. Examine where you are and where you want to be, and share those ideals with your marketer! Gyi Tsakalakis and Kelly Street talk with Wendy Witt about how to cultivate trusted relationships between law firms and their marketers that help them reach business goals grounded in their personal values. Wendy Witt is a law firm business strategist and the CEO behind Million Dollar Attorney, a private consulting firm. Special thanks to our sponsor Nexa.

Your marketing professional has no way of knowing what you want your legal practice to look like unless you define it for them. Examine where you are and where you want to be, and share those ideals with your marketer! Gyi Tsakalakis and Kelly Street talk with Wendy Witt about how to cultivate trusted relationships between law firms and their marketers that help them reach business goals grounded in their personal values. Wendy Witt is a law firm business strategist and the CEO behind Million Dollar Attorney, a private consulting firm. Special thanks to our sponsor Nexa.

A lawyer only has so much time in the day and that time is best used in the service of clients, so why are lawyers instead stuck devoting so much time to marketing? Automation of marketing campaigns can lighten the load. Gyi Tsakalakis and Kelly Street talk with digital marketing expert Casey Cheshire about his three-pronged approach–capture, nurture, and automate–that shows lawyers how to simplify intake and develop client relationships through automated processes. They also discuss how marketing automation yields better reports, helping lawyers get a clear picture of which tactics are most profitable for their firms.  Check out Casey’s new book, Marketing Automation Unleashed: The Strategic Path for B2B Growth.  Casey is the founder of Cheshire Impact and the creator and host of the Hard Corps Marketing Show. Special thanks to our sponsor Nexa.

Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy Goshtasbi helps lawyers identify their most relevant strengths and employ them in the business and practice of law. Join Gyi Tsakalakis and Kelly Street as they hear the essentials of Katy’s unique take on personal branding for lawyers in this Lunch Hour Legal Marketing. Katy Goshtasbi is a change and branding expert, founder of Puris Consulting, and a former securities/compliance lawyer. Special thanks to our sponsor Nexa.

How is artificial intelligence infiltrating the practice of law? Gyi Tsakalakis and Kelly Street welcome Thomas Hamilton for an examination of current AI tech and trends in the legal industry. From legal-specific to general business applications, they discuss the impact of AI and explain its value for lawyers. They also focus on dispelling fears associated with AI by addressing common myths and illustrating how this tech is becoming a necessary element of the modern law practice. Thomas J. Hamilton is vice president of Strategy & operations at ROSS Intelligence in San Francisco, California.

Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising.  Ben (The Sessions Law Firm) is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients & cases.  What is Ben doing for his marketing?  Multiple offices; Ben has 3 offices and considers how his local search will be affected by the office location. He avoids coworking spaces for this reason but we do talk about ways to overcome this. Technical SEO; This is looking at the backend of your site, instead of focusing on the most beautiful website.  Utilize link tracking, like Moz, SEMRush, Ahrefs. This will help you keep track of your links online. Learn SEO basics like title tags, and more. This won't take a lot of time and will help you in the long run. Choose your website host carefully. Ben chose a proprietary platform, which he now regrets because he feels locked in and isn't getting as much SEO benefit out of his website Memberships = Links. For bar associations or any other membership site, capture those links to your profile. This may be the biggest benefit to your membership.  Pay attention to your analytics. Head over to your Google Analytics and Google Webmaster Tools accounts, check them regularly and earn the basics for both of these. Google My Business! We talk a lot about this but GMB is a great, easy, and free tool that every law firm can easily maximize.  Ben, when it comes to marketing changes & updates: "Do not let that uncertainty make you become stationary... you have to engage in this [marketing]." Referrals myth-busting! Ben supposes that referrals are not the main stream of legal clients in 2019. Make videos. Ben suggests starting on YouTube before posting to social media because you will most likely not get very much traffic but you will get experience. Also- don't just publish on YouTube. One key takeaway here- experiment!  Comments are actually good for your engagement metrics, so don't be afraid of them, even the negative ones! Reviews- Ben doesn't pay for reviews but he does pay attention to anywhere he gets them.  Ben "You may not have time to pay attention to reviews now but somewhere down the line, you will need to and it might be too late." Concerned about a potential client? See if they're leaving negative reviews online for other businesses and beware, especially if you are a lower volume law firm.  Paid Social & PPC - Ben has not had great luck managing his own PPC in the past but has found great success with paid Facebook in the short while he has used this method. Ben suggests posting videos and promoting them for engagement. Use call tracking and UTM codes to track your marketing efforts! Marketing is not set it and forget it!

Marketing is saturated with buzz words and strategic approaches like agile, ABM, AI, conversational marketing, and digital transformation. It's difficult not to jump to one of these items and hope that it will be the answer to your marketing prayers. A Marketing Leader, Podcast Host, and the Marketing Director of AttorneySync, Kelly Street, empowers the audience to not look at just one piece of marketing to fix all their problems, but to use a holistic approach. Do you want more than what Google tells you on Holistic Marketing? Then check out this episode to get a practical approach to apply to your marketing strategy.   Takeaways: Holistic Marketing takes into account the company's brand, their ideal buyer, looks at the different marketing initiatives they could be doing to reach the ideal buyers, captures their engagement with reporting, and makes sure that the marketing aligns with the company's deliverables. A brand is more than a logo, it's the company's mission, values, goals, and what people think of that company. To determine your Ideal Customer Profile, look at who is engaging with your website, your marketing materials, and who is actually buying from you. All three will start to form your ideal customer and show you if your messaging is not aligning with your ideal audience. Your company's mission needs to match the ideal buyers you are trying to attract. Consider, does this mission have an audience? At large companies that want to boost internal morale where employees need to connect, consider doing an internal podcast. It spotlights different players at the company and allows your coworkers to learn more about each other. Before doing a podcast, look to see if there have been other successful podcasts in your industry. Where are the gaps in content that you could deliver to your audience? To plan a podcast, one needs to answer the following questions: who is the audience, why would someone listen to it, what is the content, cadence, and format, and how will production be executed? If these questions are not answered, do not start the podcast until they are. “Not all your jobs in marketing will be great, but you will learn something from all of them. And a traditional path sucks, don't worry about your windy road.”-Kelly Street   Links: Twitter: https://twitter.com/kellyannstreet LinkedIn: https://www.linkedin.com/in/kelly-street-494699110/ “Clienting” Podcast: https://podcasts.apple.com/us/podcast/clienting/id1329721720 “Lunch Hour Legal Marketing” Podcast: https://podcasts.apple.com/us/podcast/lunch-hour-legal-marketing/id973563135 AttorneySync Website:  https://www.attorneysync.com/team/    Busted Myths: Find the one marketing method that will save your company and do it.-This is not the case as there is no one thing to do that will save you. Marketers need to take a holistic approach and consider their ideal customer, their brand, use all different marketing mediums, and track their reporting to see what marketing efforts are receiving the most engagement from their ideal buyers. Everyone should do a podcast.-Not quite. Someone should only do a podcast if they know they have an audience for it. They also need to create a plan and see if they have the time to dedicate to producing a podcast on a timely cadence that will keep listeners engaged.    Books to Check Out: Brand: It Ain't the Logo by Ted Matthews Superfans by Pat Flynn The 10x Marketing Formula: Your Blueprint for Creating Competition‑Free Content by Garrett Moon

Kelly Street was joined this week by lawyer Erin Gerstenzang, a trial attorney with a law practice in Atlanta, Georgia. She provides concierge-level service to clients facing drug and alcohol-related offenses. In addition to running her boutique criminal defense law practice in Atlanta, Georgia, Erin Gerstenzang is dedicated to helping other attorneys succeed in their practices. She is a regular speaker at CLE events across the country and helps lawyers understand legal ethics in a technology-enabled world. She also lectures on women mentoring women, design-thinking for law firms, and using social media to build a legal brand. Erin Gerstanzang has been public speaking since before she had a trial and has legal in her blood as a second generation lawyer in a family full of lawyers.  Speaking has allowed Erin to introduce herself to new attorneys, gaining referrals and making a national name for herself and her firm. Erin speaks about everything from blood testing and criminal defense issues to women and diversity in the legal practice. Her perspective on public speaking is that it is a reputation builder. You can showcase expertise, being helpful, and teaching other attorneys to do their job better.  Erin gained traction in legal speaking by discussing legal ethics and has focused recently on social media, including in her talk at Clio 2018 with Kim Bennett.  Speaking tips:  Don't be boring. Present real tips, information, and advice. Less is more for your slides- your slides shouldn't be your presentation. Don't present sitting down. It's weird.  Show your personality in speaking and in lawyering. Refer to yourself 2-3 times during your presentation, (listen to hear why) Branding your practice: Step outside the lawyer box. You'll attract the kind of clients you want if you can create a strong brand. Improving your public speaking:  Get comfortable on the stage by filming your talks and watching them to identify your crutches and fine-tune your talks.  Creative Live - public speaking courses Vanessa Van Edwards - hand gestures Ted Talks - speakers show their hands Start off with an embarrassing story to create a connection with the audience, instead of wasting time thanking the audience. The first 30 seconds are vital to your talk. Watching yourself speak requires an act of kindness. Watch with the understanding that you will develop a tough skin and get better over time.  Do lawyers only want to hear from lawyers? Kelly says yes, Erin says no. The legal world has a lot of learning and growth to do but is making strides to be open to non-legal experts for noon-legal topics.  Then Erin shares her thoughts on paying for speakers- to get quality content, legal organizations should consider paying for speakers. You get A-Level speakers when you are willing to pay for it. 

Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist. Later, they talk about how to build a reputation as an authority in your practice area, offering strategies for creating a unique social media voice that cuts through the noise. Michelle also gives real-life examples of clients who have had notable PR successes and shares how lawyers can assess the benefits of a PR campaign. Michelle Calcote King is the principal & president of Reputation Ink, a content marketing and public relations agency for complex B2B industries.

Gyi Tsakalakis and Kelly Street were joined by Joseph Wilson, an Atlanta-based trial attorney who uses Instagram for client development. Joseph Wilson is a personal injury trial attorney at JL Wilson Trial Law, and specializes in motor vehicle collision cases, trucking collisions, as well as negligent security cases.  Joseph started his law firm in January 2018 and as a bootstrapping entrepreneur-attorney, was looking for methods to inexpensively promote his law firm and cases. As a young lawyer, he turned to a method that was familiar to him, Instagram and Facebook. Joseph was a lead lawyer on the case against the "Rapping Doctor" and utilized the PR from that case to promote his law firm and help find other potential clients who may have been affected. He takes the approach of educator and shares his knowledge and life on his online social media profiles. He does not use his posts as outright advertisements but as "added value" for his followers and potential clients. He strives to make his posts authentic and engaging for followers, to stand out from what people think about lawyers. Joseph understands that plaintiff's attorneys may have a bad reputation, so he purposefully shows his family and lifestyle in his profile. This helps potential clients see him as a father, husband, and generally kind, hardworking person, instead of the typical hard-hitting personal injury attorney. Instagram bio tip: Write out your particular practice areas in your bio, because the general public may not understand what "personal injury" or "trial lawyer" means. Listing out "car accidents, slip-and-fall, medical malpractice" is much more meaningful to non-lawyers. Where does Joseph find the time to cultivate his online marketing? Priorities. He begins each day with social media marketing and a calendar appointment on Thursdays to post legal tips, PR videos, and more.  Is Joseph actually getting clients from his efforts on Instagram? Yes! In the last year, 20-25 at least. When he posts verdicts or legal tip posts, he gets Direct Messages from potential clients. Hashtag use: Joseph uses relevant hashtags and tags his location as Georgia, but finds that pictures and informative captions are more meaningful than specific hashtags. The JL Wilson website has a feature using "Click to Facetime" that allows potential and current clients to use Facetime instead of face-to-face meetings or consultations and giving another access option. For his short time in solo practice, Joseph has a great review profile built up online. He encourages clients to leave reviews easily with email links and more. His web design and marketing company, Moxster, aggregated his reviews on his website to make sure potential clients would see their social proof and be assured of his expertise. Joseph is working on creating a Rolodex of professionals, building a referral network and help other business people, using genuine reciprocity. He cares a lot about the law of reciprocity.

What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions. Martha van Berkel is the co-founder and CEO of Hunch Manifest (the creator of Schema App).

Gyi Tsakalakis and Kelly Street were joined by Justie Nicol, owner of Nicol Law Offices, a Criminal Defense Attorney in Fort Collins, Colorado. She is a savvier than average solo attorney who used technology tools to make her practice run smoother and create better work/life balance.  Justie has even taught a CLE on tech tools as a solo to boost client experience! When you look at the list of tools below and listen, keep in mind that Justie is a regular lawyer who implemented these tools over time, as she saw a need. She starts with a low-cost or free solution What Justie uses to streamline her firm and client experience: Wisestamp for email signature (appt scheduler, tweets, etc) Copper CRM Connects with Zapier to her email and more Typeform for intake/conflict check Prior to client consultations, have them fill this out. Send a post-consultation form to see why a potential client didn't choose your law firm Send a post-case form to get client feedback for reviews Zapier, to connect apps and services Acuity for appointments Set expectations with clients so they know when and how appointments should go; filling out a conflict check prior, etc. Consult with everyone who wants one or send them referral sources; just don't let them feel ignored Square for payments Easily end to collect payment at the time of engagement Justie includes a credit card charge policy in her engagement letter, so clients know how payments work Docusign for document signing Engagement letters, etc. AttorneySync uses PandaDoc for document sharing and signing Buffer for social media Trello for content management Outsourcing marketing efforts Content creation Schedule posts, draft one month at a time Use an attorney or an agency who understands legal ethics Posts for referrals and posts for clients Digital marketing Pay-per-click Cost per click, and customer acquisition cost SEO Monitor ad copy to make sure it complies with your state's ethics rules Website updates and buildout Make sure to track Return On Investment for all marketing efforts; Justie likes to try one new method at a time Smith.ai for after-hours receptionist and chatbots for website communication Receptionist service for inbound and outbound calls, filling out the intake form and helping schedule appointments or court reminders for clients. Using a chatbot as an option for communication, even if it isn't something you would want to use. Non-tech: Engagement Letters to set client expectations How you will communicate with them and when it is appropriate to contact you Your lawyer-style; aggressive or not? Quickbooks for firm accounting methods Manually reimbursing credit card charge fees Square & Quickbooks connections Ethics Issues: Engagement letter includes a section about the technology used for information and document security Contact Justie at justieforjustice@gmail.com or find her on social media: #officedogs Contact Kelly for more information on Clienting at kelly@attorneysync.com     

Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community. Jason Brown is the SEO manager at Over the Top Marketing and founder of www.reviewfraud.org.

Americans tend to give away personal information without much thought, but what are things that will help increase personal privacy in our country? In this episode of On The Road at ABA TECHSHOW in Chicago, host Kelly Street talks to Steven Puiszis and Judy Selby about GDPR and its trending laws giving consumers more control of privacy and data usage. They discuss what lawyers and their clients need to know about these changes in regulations. Steve Puiszis is a partner with Hinshaw & Culbertson LLP and serves as the Firm’s General Counsel – Privacy Security & Compliance. Judy Selby is the principal at Judy Selby Consulting LLC.

What tools can help lawyers improve their collaboration with each other and with clients? In this On The Road report at ABA TECHSHOW 2019, host Kelly Street talks to Charity Anastasio and Annette Sanders about the best tools for collaboration. They discuss the different online methods of document collaboration and how lawyers can use video to enhance all collaborative practices. Charity Anastasio is a practice management advisor for the American Immigration Lawyers Association’s Practice and Professionalism Center in Washington D.C. Annette Sanders has over 30 years’ legal experience in large law firm environments providing training, support, and project management, as well as courseware development, help desk and network management.

How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability. Jordan Harbinger is a Wall Street lawyer turned interview talk show host, and communications and social dynamics expert.

This episode is all about ethics! Gyi Tskalakis and Kelly Street were joined by Will Hornsby to discuss the challenges legal ethics bring to a solo and small law firm. We also learn how Will became a go-to legal marketing ethics expert.  After serving as staff counsel in the American Bar Association’s Division for Legal Services for 30 years, Will Hornsby now maintains a solo practice that helps lawyers, legal marketers and innovators maximize the potential of their communications and delivery models while understanding and complying with the ethics rules. His practice focuses on working with clients to explore opportunities to expand their marketplaces. Will is also an Illinois disciplinary hearing officer, an adjunct professor at Chicago Kent College of Law and a member of the Board of Directors of the Justice Entrepreneurs Project, a Chicago-based lawyer incubator. What's it like to go solo, what Will has been up to, and how unbundled services are still an untapped market.  Delivery of services and the challenges on changing the standard legal services delivery model, as it relates to ethics rules.  Legal movers & shakers are talking on social media but the conversation needs to move into ethics rules governance.  Where is 'the line' in legal ethics? It's important to know your particular state rules but not to be frozen by them. Understanding the ethics rules creates an opportunity and allows law firms to know if their marketing is ethical; it doesn't prohibit marketing.  Marketing can help solve the A2J - access to justice - issue in the marketplace.  Will's grid: People who don't know they have a problem/People who don't know it is a legal issue. Ex: Kids w/asthma caused by mold & Elderly people in assisted living need pre-nups Are reviews ethical? Is it ok to ask your clients for reviews? How to protect your clients online: using social media with legal ethics in mind. How changes in technology can open up new areas of legal practice.         

How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best. Dave Chaffey is co-founder of SmartInsights.com, an online publisher and learning platform which helps marketers get the most from their digital marketing.

Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley. Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law, and more.  Lay Roots and life-business partners Colin & Shreya carefully thought about what their law practice should look like to work best within their lives and for their ideal clients.  Colin and Shreya have taken on the mantle of Lawyer-Humans both as a joke and as branding, to separate themselves from lawyers sitting behind mahogany desks in a law library.  Defining your clients through your marketing, instead of letting your clients define your marketing and firm. Shreya finds inspiration in Seth Godin and his perspective on finding your tribe. As a result, Lay Roots has built longer-term, deeper relationships with clients which have led to more referrals and repeat business.  Clients through volunteering and personal networking.  Lay Roots looked at podcasting in a different way- putting short audio clips and conversations into a 5-minute breakdown of what's happening in their heads for that day, instead of getting into legalese.  Online scheduling tool on their website for clients who know what they want, who they want to work with, and they're ready to get started.  Lay Roots uses service menus and bundled services for clarity with potential clients.   

Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker, about what elements need to be considered as lawyers develop a personal brand. She gives insight into how interacting with social media, particularly LinkedIn, can enhance your brand and grow your business. Dr. Natalia also shares how she came to be known as the LinkedIn Unicorn. Dr. Natalia Wiechowski is an award-winning personal branding strategist and international keynote speaker.

Success in business is usually hard-won over many years, but we often don’t hear much about the failures and missteps on the way. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” Gyi and Kelly get tips from Rand about how lawyers can use the tactics from his book as they build their businesses. Rand gives practical advice about reputation building, client research, resource development, current SEO trends, and much more. Rand Fishkin is one of the world’s leading experts on SEO. He is the founder of SparkToro and was previously cofounder of Moz and inbound.org.

Get digital legal marketing advice from the pros. In this On The Road episode, Jared Correia hosts legal marketing experts Gyi Tsakalakis and Kelly Street of AttorneySync. They discuss content marketing, the differences between SEM and SEO, and the importance of using free Google My Business listings to maximize your presence on Google. There’s also a healthy dose of goats, Netflix recommendations, karaoke, laundry talk, and general mirth. Gyi and Kelly are also hosts of the Lunch Hour Legal Marketing podcast on Legal Talk Network. Gyi Tskakalakis is the founder of AttorneySync and EPL Digital. Kelly Street is the marketing director at AttorneySync. Sign up to attend the Clio Cloud Conference next year!

There are so many lawyers trying to sell their services to clients, so how can one lawyer stand out in the crowd? In this On The Road report from the Clio Cloud Conference 2018, host Kelly Street talks to Steven Silberbach, Senior VP of Global Sales at Clio, about helping lawyers become great salespeople. They also discuss the ways lawyers can learn to articulate their value to potential clients and how to not just sell a service, but sell the experience beyond that service. Steven Silberbach is the senior VP of global sales at Clio. Sign up to attend the Clio Cloud Conference next year!

How can you keep your firm ethically safe and secure? In this On the Road report from the Clio Cloud Conference 2018, host Kelly Street welcomes Erin Gerstenzang and Kimberly Bennett to talk about legal ethics and how it collides with modern law firms, how lawyers better secure their documents and data with clients who don’t use gmail, and the do’s and don’ts of posting on social media. They also discuss technology that they believe works for small firms and which add on services to choose. Erin Gerstenzang is the owner of EHG law firm and practices criminal defense. Kimberly Bennett is the founder and attorney at K Bennett Law LLC, and a virtual general counsel to small businesses and serial entrepreneurs. Sign up to attend the Clio Cloud Conference next year!

For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jayson Gaignard about how he builds himself up by building up his connections. He shares networking tips that can apply to the most introverts as well as advice on how to build successful relationships with mentors and peers. Jayson Gaignard is a Canadian entrepreneur, networking specialist, and author who founded MastermindTalks, an invitation-only conference for entrepreneurs, in 2013.

For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. In this Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Chad Burton about legal technology trends and how law firms can step up their tech game. They challenge the idea that lawyers are generally tech-averse and talk about the regulatory issues that affect client communication through technology. Stay tuned for app tips for law firms and how apps can help lawyers facilitate client communication. Chad Burton is the CEO of Curolegal and is a former litigator who developed one of the nation’s first “new model” law firms, leveraging cloud-based technology and modern business practices to develop a lean virtual law firm.

For episode 18 of Clienting, Keith Lee joins Gyi Tsakalakis and Kelly Street to talk about how lawyers can use online networking to build their practice and referral network.  Keith is a lawyer and author. He is the founder of lawyersmack.com, the leading private community for lawyers. He also has a blue check on Twitter which means he's officially important/obnoxious. Lawyers are Salespeople: Finders, Minders, and Grinders Lawyer-to-Lawyer Sales Being yourself and authentic online Boosting your transparency online to appeal to younger clients. Don't hide behind a username (or your business suit) and just be yourself. Do not be afraid to take a stance on issues related to your practice area or the law.  Find your audience by identifying the people you don't want to work with. Create content in your own voice. Connecting with other lawyers: Being vulnerable with other lawyers to connect over job difficulties. Supporting other lawyers through difficult times. Where are lawyers online? LawyerSmack Reddit: r/law Twitter Blogs: Use Feedly to find blogs you may like Associate's Mind Resource Directory Bloomberg's BigLaw Business Jurist.org (Univ of Pittsburgh Law School) Find Keith on Twitter, LawyerSmack or email: keith@lawyersmack.com

Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing.  What are they doing?  Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure out who their ideal client and cases are Using PatBot to give clients access to their case potential How you can increase access to justice (and get more clients) by offering information and breaking down barriers What watching your data can do- hint: increase the bottom line Building out a team of non-lawyers to help the business grow Marketing and business development must be a priority, in addition to practicing law Try Patrick's wine! Sunken Cellars

For lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques in order to make informed and data-based decisions about where you’re investing your time and money. They discuss establishing your marketing goals and the different methods of tracking your success rate, from web analytics to call tracking.

Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential reasons for becoming a lawyer -- to build a foundation for your firm’s marketing. In this inaugural reboot episode of Lunch Hour Legal Marketing, new hosts Gyi Tsakalakis and Kelly Street, are joined with lawyer, speaker and consultant Mitch Jackson. He talks about his marketing success in his own firm and how he has helped other lawyers grow their businesses. Mitch goes in depth about how to build a digital footprint using newsjacking, in which lawyers can become experts using their knowledge to comment on current events. Mitch Jackson is a senior partner and founding attorney of Jackson & Wilson in Orange County, California. He was the 2013 Orange County Trial Lawyer of the Year, is an investor, speaker, consultant, and founder of LegalMinds Mastermind.

We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts. This new show, which can be consumed during your lunch break, will feature high-profile marketing gurus as guests, both within the legal industry and across all fields of professional services.

On this episode of Clienting, hosts Gyi Tsakalakis and Kelly Street were joined by attorney Jason Beahm.  We discussed how Jason is carving out a niche within his practice based on his own personal passion for music festivals. Jason co-hosts The Festival Lawyer podcast, practices criminal defense, personal injury, and DUI law in California. In addition to podcasting and content marketing tips, Jason shared his views on getting positive online reviews.   Jason's bio: Out on bail. Out of jail. Music is the holy grail.   

  On episode 12 of Clienting, Gyi Tsakalakis and Kelly Street were joined by Alex Barthet, a Miami Construction Lawyer with a growing practice that focuses on marketing via content and referrals to get clients. Alex shares his 9 tips for legal marketing based on 10 years of marketing mistakes his firm made before they got things right.  Here are Alex's 9 tips: 1. Claim your online profiles Claim and complete profiles on Google, Yelp, and Avvo. (All of these platforms have the potential to be highly visible when people search your firm.) Don’t forget the pictures.  2. Get online reviews Work hard to get online reviews on all of these platforms from friends, clients, and colleagues. Having reviews will immediately separate you from 98% of your competition who probably have no reviews. Think about it, when you Google a service you need, which of the businesses that pop up are you going to use: the one with no reviews, or the one with good reviews?  Google "Miami construction lawyer" and see how we stack up.  3. Do not move on before completing steps one and two Only when you finish the above, work on the rest. 4. Start blogging and create resource sites Either on your site or on a separate site, start blogging to your potential clients. Make sure your site is mobile-first.  You don’t need anything complicated—simple is better.  You need to blog at least once a week to even be in the game. If you are not going to be consistent, don’t waste your time. We blog weekly at www.TheLienZone.com and www.ContractorConflicts.com.  Not interested in blogging, then maybe a resource site is your thing. We created two resource sites, www.MiamiConstructionForum.com, and www.ConstructionLawyersAlliance.org.  These are hubs for other marketing and networking we do.  They are not as good as the blogs, but they help support our overall marketing strategy. 5. Use video and keep it short You can get fancy by shooting videos that you then transcribe for blog posts (we use www.rev.com). You can also use the audio for podcasts (https://www.thelienzone.com/podcast/). That’s three uses for the same content—not bad. We shoot videos with a camera, mic, lighting, and background setup that cost, in total, about $800 from Amazon. Your face and the content sells, not the fancy graphics in post-production that cost a fortune.  And keep it short.  Our videos range from 3 to 7 minutes. And they are very actionable – they ask and answer a very specific question.  Can you say long-tail keywords? 6. Focus on solving the client’s problems No one cares about you, so don’t talk about you.  All they care about is how to solve their problem, so talk about that.  We keep track of the questions clients ask and answer them weekly on our videos.  How easy – we don’t even come up with the questions we answer! 7. Use pay-per-click (PPC) carefully PPC is okay and we have used it. If you do use it, keep it hyper-focused on your area of law in your county. Use lots of negative keywords to exclude results you don’t want and avoid wasted clicks. For example, we don’t do anything with "accidents" or "injuries", so we blocked those words.  8. Claim your social profiles Claim all the available social profiles for you and your business even if you won’t use them right away. We use LinkedIn primarily (https://www.linkedin.com/in/alexbarthet/), then Instagram (https://www.instagram.com/thelienzone/) and Twitter (https://twitter.com/thelienzone). We don’t do much on Facebook or other platforms. Only use networks you are going to check daily. Linking these networks to my phone has made them easier to keep track of. Actively post on each network (we post two to three times a day) and engage folks online by calling them out by their profile names. We use a service called Buffer (https://bufferapp.com/) to make posting to multiple networks easier: We queue up about two or three weeks of posts and it drips them out on each network three times a day. 9. Be very careful with paid profiles In my opinion, paid profiles are a waste. Claim what they have that is free, but divert what you’d spend on paid profiles to PPC on Google.

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.  We talked about:  Using different cards for different clients, based on your practice area or the type of client. Examples of good branding: Think Pink Law, Bye-Bye DWI Upwork or 99 Designs for logo and branding work on a budget Make sure you discuss expectations and have clear guidelines for any designer. How to think of and do branding? (the total experience of having a relationship with you): Crafting your logo and colors Identify yourself/your firm/your practice areas/etc Creating a tagline Feedback from people outside your firm What qualities do you want to exude Based branding on: Passion Personality  Persuasion https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120 Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/

In this episode, Gyi Tsakalakis and Kelly Street discuss how to identify the correct keywords for your practice area and then how to correctly use them in your marketing efforts. As always, send in your questions, give us feedback, and subscribe to future episodes.

In this episode, Gyi Tsakalakis and Kelly Street identify two things lawyers should do in 2018 to make a big improvement in their online presence. Gyi Tsakalakis is the Director at AttorneySync, where he helps lawyers earn meaningful attention online because that’s where clients are looking. Kelly Street is the Marketing Director at AttorneySync. She is passionate about all things marketing and small business but is recently focused on content creation and social media advertising.

In this episode of Clienting, you learn about what the podcast will cover in future episodes, who Gyi Tsakalakis and Kelly Street are, and why they are doing this podcast.  Please subscribe to the show! 

Kelly Street, the marketing director with Attorneysync, a digital legal marketing agency, joins us today to share her top tips on how lawyers can go about incorporating content creation into their marketing efforts. What You'll Learn in this Episode: What the 6 rules are: Engaging content leads to better search results Be true to your own style Keep your audience in mind Localize your content Content provides context Always ask, “why?” How to be true to your own style and personality and allow that to show through your content Keep your audience in mind when creating content Where to find topic ideas Why you should localize your content Always ask yourself “why” first before you embark on any content creation efforts Why video marketing is something lawyers should give some serious consideration to How to prepare your script and yourself to record a legal video When you have your content created, how can you best promote it? Should you create content specifically for social media? Resources: Grab Kelly's free resource - www.attorneysync.com/geny Soapbox by Wistia Biteable Teleprompter iOs app Canva Fiverr Upwork Contact Information: kelly@attorneysync.com Thanks for Checking Out the Show Notes and for Listening! I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode. Also, please don't forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it'll automatically show up in your phone.  Once last thing: I would truly appreciate it if you could leave an honest review for The Gen Why Lawyer Podcast in Apple Podcasts. Positive ratings and reviews help boost the visibility of the show and help me in reaching more lawyers.

Dj Addict presents CLASSICS SHITS Vol.4 "A selection of the finest R&B classics..." 01 - Notorious Big ft. 112 - Missin' you 02 - Nas ft. R. Kelly - Street dream (R. Kelly mix) 03 - Paid & Live ft. Lauryn Hill - All my time 04 - Zhane - Just like that 05 - Whitehead Bros. - Forget I was a G (Ken Spin Personal mix) 06 - Groove Theory ft. Mya & Jagged Edge - 4 Shure (rmx) 07 - LL Cool J - Hey lover 08 - 702 - Steelo 09 - Diana Ross - Not over you yet (D'Influence master mix) 10 - Atlantic Star - You 11 - Randy Crawford - Give me the night (Chill Night rmx) www.essentialflavor.com http://twitter.com/dj_addict http://facebook.com/addictdj