Podcasts about lunch hour legal marketing

Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google's content guidance to help you understand how to effectively leverage content for your business & marketing strategies.  ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality. Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google's SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation    The News: Jason Hennessey's firm Hennessey Digital was purchased by private equity. Answering Legal has launched a free AI-powered chatbot. You don't have to be a customer to use it, so you might as well check it out.  The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount.  CallRail's Voice Assist comes out of beta mid-July! Keep an eye out for it.  Hit us up to do an Ignite Pitch at the LHLM Summit! If you've got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch.   Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  What's In a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) 0:00 Gyi Griswold Goes Michigan Roadtrippin' 2:48 The News 8:47 Is Venture Capital Getting Greedy?   21:30 Help With Google's Helpful Content

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You're in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what's driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let's grow your law firm—one lunch hour at a time.

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You're in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what's driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let's grow your law firm—one lunch hour at a time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:

A law firm's marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing.   Links from the episode:    Check out NetDocuments   Listen to the Lunch Hour Legal Marketing Podcast     If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

A law firm's marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing.   Links from the episode:    Check out NetDocuments   Listen to the Lunch Hour Legal Marketing Podcast     If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Your CRM software isn't just some technical database that should be hidden away somewhere. If you've got it, flaunt it! And, congratulations, you've made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and every new connection as a way to grow your CRM database. It takes time and discipline to do it right, but it's totally worth it to grow your business. Gyi and Conrad discuss the possibilities that lie within a robust CRM system and how to meaningfully and effectively leverage those connections.  We're 90 days in, everyone. How did Q1 go for you? Gyi and Conrad outline all the things lawyers and marketers should start measurably seeing after three months in the full swing of their marketing strategies. Is your target audience working? Are you hitting your priorities? What needs to change? The guys talk through all the questions you should be asking and the benchmarks you should be reaching at this point in the year.  The News: So, what should we expect from Google in the next 12 months? Well, Conrad just did a session on it at Mass Torts Made Perfect, so he'll give you an overview! Universal Analytics is seriously done-zo on July 1, so if you're still using it, get out now.  LocalU is coming to Detroit, and Gyi gets to help! LocalU taps into industry leading experts to teach about stellar SEO content. Check it: LocalU Detroit 2024    Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Diverse Marketing || 30 Days In - LHLM Episode Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

In this episode's discussions around the Community Table:  AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it's a tool, not a replacement for your skills!).  How do you convey the value of a paid consultation? Help clients understand what they get by paying for a professional consultation. Sometimes it starts with an explanation that every case is different, and only a paid consultation can explore all available options before hiring an attorney. Tell prospects what they can expect from you and your conversation is more than a sales call. Marketing is important. And it's expensive. How do you know when you're getting the right ROI? It takes some math. Do you know how much you're spending and how many paying clients are a direct result? Plus, the risks and rewards of posting your firm's phone number prominently. Sometimes putting your number out there generates spam and time-wasting calls when a simple online scheduling tool could be more efficient. What's right for you? Mentioned in this Episode: ChatGPT 4 Paxton AI for legal profession “Michael Cohen Says He Unwittingly Sent AI-Generated Fake Legal Cases To His Attorney,” NPR Microsoft Excel “PPC For Lawyers: It's About Cost Per Client, NOT Cost-Per-Click,” Lunch Hour Legal Marketing on Legal Talk Network “Getting Started With Local Services Ads,” Google Calendly Join the next Community Table live. What's on your mind?

In this episode's discussions around the Community Table:  AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it's a tool, not a replacement for your skills!).  How do you convey the value of a paid consultation? Help clients understand what they get by paying for a professional consultation. Sometimes it starts with an explanation that every case is different, and only a paid consultation can explore all available options before hiring an attorney. Tell prospects what they can expect from you and your conversation is more than a sales call. Marketing is important. And it's expensive. How do you know when you're getting the right ROI? It takes some math. Do you know how much you're spending and how many paying clients are a direct result? Plus, the risks and rewards of posting your firm's phone number prominently. Sometimes putting your number out there generates spam and time-wasting calls when a simple online scheduling tool could be more efficient. What's right for you? Mentioned in this Episode: ChatGPT 4 Paxton AI for legal profession “Michael Cohen Says He Unwittingly Sent AI-Generated Fake Legal Cases To His Attorney,” NPR Microsoft Excel “PPC For Lawyers: It's About Cost Per Client, NOT Cost-Per-Click,” Lunch Hour Legal Marketing on Legal Talk Network “Getting Started With Local Services Ads,” Google Calendly Join the next Community Table live. What's on your mind?

What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business. Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing! Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market.

What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business. Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing! Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market.

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time.In their discussion about best practices in legal marketing  today, Gyi and Wayne talked about, among other things:- What is good content these days- How law firms screw up when it comes to referral marketing- The two things that all legal marketing and business development boils down to (18:25ish)- Why community marketing is underappreciated- Branding vs. direct response advertising- The state of SEO for law firms today- The importance of authorship in the age of AI- Why Gyi might not hang up the phone on an attorney who calls to discuss a metaverse strategy- Law firms and influencer marketing- What corporate law firms can learn from "direct to consumer" law firms, and vice versaWatch the episode on YouTube:https://www.youtube.com/watch?v=qSFsD5-0mA0About Gyi TsakalakisGyi's personal website: https://gyitsakalakis.comGyi on LinkedIn: https://www.linkedin.com/in/gyitsakalakisGyi on X/Twitter: https://twitter.com/gyitsakalakisGyi's podcast, Lunch Hour Legal Marketing: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketingGyi's company, AttorneySync: https://www.attorneysync.comAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA Techshow is really, really soon, and the guys can't contain their excitement. On the pod, Gyi and Conrad give you a preview of their sessions and what you can expect; including branding and positioning, a data-driven section on the future of legal marketing, and using LinkedIn for brand acceleration. I mean, you ARE going to Techshow aren't you? Ha, of course you are. Be sure to bring all of your homemade #LHLM gear, hunt down the guys, and share your undying love for all things Lunch Hour Legal Marketing. Then, Conrad tries to make Gyi's head explode with the question, “Are Google Ads too expensive?” So, are they? Maybe, just maybe, you're asking the wrong question. If the only thing you are measuring is cost-per-click, you might be a little bit off-base. Learn from the best on how to analyze the true cost and benefit of your digital ad spend. The News:  A.I. saw a $100 billion market cap loss. What happened? And how did Google react? DoNotPay is in the news again, and it could mean legal troubles are brewing. Using fruit snacks to generate good reviews from jurors.

A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA Techshow is really, really soon, and the guys can't contain their excitement. On the pod, Gyi and Conrad give you a preview of their sessions and what you can expect; including branding and positioning, a data-driven section on the future of legal marketing, and using LinkedIn for brand acceleration. I mean, you ARE going to Techshow aren't you? Ha, of course you are. Be sure to bring all of your homemade #LHLM gear, hunt down the guys, and share your undying love for all things Lunch Hour Legal Marketing. Then, Conrad tries to make Gyi's head explode with the question, “Are Google Ads too expensive?” So, are they? Maybe, just maybe, you're asking the wrong question. If the only thing you are measuring is cost-per-click, you might be a little bit off-base. Learn from the best on how to analyze the true cost and benefit of your digital ad spend. The News:  A.I. saw a $100 billion market cap loss. What happened? And how did Google react? DoNotPay is in the news again, and it could mean legal troubles are brewing. Using fruit snacks to generate good reviews from jurors.

Yes, it's more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail's 2023 Marketing Outlook for Law Firms. ----- As a devotee of Lunch Hour Legal Marketing, CallRail's 2023 Marketing Outlook for Law Firms offers you the chance to see how well you've been following along. But, regardless of whether the report surprises you, the takeaways are crucial. Gyi and Conrad break down some of the most significant findings and give you the context you need to understand how they should impact your practice. And, you know we couldn't leave it alone. Everyone's favorite subject—ChatGPT—is still top of mind. With Google flip flopping on whether AI content will help or hurt your site, should you be using it? Avoiding it? The guys break down the pros, cons, and today's best practices, so you're ready for tomorrow. The News: Lawyerist and Affinity have tied the knot. Congrats to the happy couple! Google's messed with stuff again, but at least they told us how, so you can adjust how you look at your metrics. And DoNotPay will… well, PAY a cool million if you let a computer feed you arguments in front of the Supreme Court. Mentioned in This Episode: CallRail 2023 marketing outlook for lawyers DoNotPay/Supreme Court on Twitter ChatGPT Marketing Explained on YouTube Google's AI can see through your eyes what doctors can't ABA Techshow ABA Techshow Startup Alley Register for Techshow Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Yes, it's more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail's 2023 Marketing Outlook for Law Firms. ----- As a devotee of Lunch Hour Legal Marketing, CallRail's 2023 Marketing Outlook for Law Firms offers you the chance to see how well you've been following along. But, regardless of whether the report surprises you, the takeaways are crucial. Gyi and Conrad break down some of the most significant findings and give you the context you need to understand how they should impact your practice. And, you know we couldn't leave it alone. Everyone's favorite subject—ChatGPT—is still top of mind. With Google flip flopping on whether AI content will help or hurt your site, should you be using it? Avoiding it? The guys break down the pros, cons, and today's best practices, so you're ready for tomorrow. The News: Lawyerist and Affinity have tied the knot. Congrats to the happy couple! Google's messed with stuff again, but at least they told us how, so you can adjust how you look at your metrics. And DoNotPay will… well, PAY a cool million if you let a computer feed you arguments in front of the Supreme Court. Mentioned in This Episode: CallRail 2023 marketing outlook for lawyers DoNotPay/Supreme Court on Twitter ChatGPT Marketing Explained on YouTube Google's AI can see through your eyes what doctors can't ABA Techshow ABA Techshow Startup Alley Register for Techshow Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022's biggest lessons. ----- The holidays: a time when everybody (hopefully) takes a little time off for themselves and their families; a time to turn off the email, to sit and relax and suffer the endless stream of Christmas music. Speaking of which… Lunch Hour Legal Marketing™️ proudly presents: “The 12 Days of Legal Marketing.” The guys use this once in a lifetime opportunity to share their impressive singing skills, along with a fun reminder of some legal marketing tips we've shared over the past year. And be sure to stick around for a special fireside retelling of the tale of Zippy the Chicken. From dark social to pay-per-clicks a-clicking, here's a look at some of the biggest topics Conrad and Gyi covered in 2022. Thank you for joining us at Lunch Hour Legal Marketing! Happy New Year, and may your 2023 be filled with fat stacks. The News: China is banning A.I. generated content without watermarks, or are they? Ken White, at The Popehat Report, bails on Twitter. Techshow registration is open, as are applications for Startup Alley (deadline is Jan. 6, people).

In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022's biggest lessons. ----- The holidays: a time when everybody (hopefully) takes a little time off for themselves and their families; a time to turn off the email, to sit and relax and suffer the endless stream of Christmas music. Speaking of which… Lunch Hour Legal Marketing™️ proudly presents: “The 12 Days of Legal Marketing.” The guys use this once in a lifetime opportunity to share their impressive singing skills, along with a fun reminder of some legal marketing tips we've shared over the past year. And be sure to stick around for a special fireside retelling of the tale of Zippy the Chicken. From dark social to pay-per-clicks a-clicking, here's a look at some of the biggest topics Conrad and Gyi covered in 2022. Thank you for joining us at Lunch Hour Legal Marketing! Happy New Year, and may your 2023 be filled with fat stacks. The News: China is banning A.I. generated content without watermarks, or are they? Ken White, at The Popehat Report, bails on Twitter. Techshow registration is open, as are applications for Startup Alley (deadline is Jan. 6, people).

How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. ----- Like it or not, the pandemic opened Pandora's box of WFH, but does it feel like you're working from home or living at work? The lines have certainly blurred. However, that doesn't mean you have to be on call 24/7 waiting by the phone to meet a client's every beck and call. Gyi and Conrad are here to help you find the right balance of flexibility, technology, and boundaries to meet your client's needs and still keep your sanity. You'll just need to find some other time to listen to podcasts since you fired your commute. *wink* There are three parts to branding: Know, Like, and Trust. Sure, you can put up a billboard easily enough, but how do you get people to actually LIKE you? That, dear friends, is the difference between brand awareness and brand affinity. The guys tell you why you've woefully bungled your Veteran's Day messaging, spank you on the bottom, and implore you to get out there and do better.  Maybe the best segment Conrad and Gyi have ever done? You be the judge.  The News:     Battle of the industry reports. Does it seem like every legal directory is putting out a “State of the Industry” report? Maybe it's because they are.  Lawmatics announces new integration with MyCase. Is there a hint of a decline in the prevalence of Google local search results?  References mentioned:  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok  LawSites, “Small Firm Lawyers Are Awash With Optimism About Their Practices, Thomson Reuters Survey Finds,”  Martindale-Avvo, “Understanding the Legal Consumer 2022”  Lawmatics Integrates With MyCase  A Glitch in the Google Local System?  Morris Lilienthal YouTube Levinson & Stefani YouTube Derrick Law Office on YouTube Chris Walker, Refine Labs  Clio Legal Trends Report

How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. ----- Like it or not, the pandemic opened Pandora's box of WFH, but does it feel like you're working from home or living at work? The lines have certainly blurred. However, that doesn't mean you have to be on call 24/7 waiting by the phone to meet a client's every beck and call. Gyi and Conrad are here to help you find the right balance of flexibility, technology, and boundaries to meet your client's needs and still keep your sanity. You'll just need to find some other time to listen to podcasts since you fired your commute. *wink* There are three parts to branding: Know, Like, and Trust. Sure, you can put up a billboard easily enough, but how do you get people to actually LIKE you? That, dear friends, is the difference between brand awareness and brand affinity. The guys tell you why you've woefully bungled your Veteran's Day messaging, spank you on the bottom, and implore you to get out there and do better.  Maybe the best segment Conrad and Gyi have ever done? You be the judge.  The News:     Battle of the industry reports. Does it seem like every legal directory is putting out a “State of the Industry” report? Maybe it's because they are.  Lawmatics announces new integration with MyCase. Is there a hint of a decline in the prevalence of Google local search results?  References mentioned:  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok  LawSites, “Small Firm Lawyers Are Awash With Optimism About Their Practices, Thomson Reuters Survey Finds,”  Martindale-Avvo, “Understanding the Legal Consumer 2022”  Lawmatics Integrates With MyCase  A Glitch in the Google Local System?  Morris Lilienthal YouTube Levinson & Stefani YouTube Derrick Law Office on YouTube Chris Walker, Refine Labs  Clio Legal Trends Report

You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages (done right!) can afford a personal touch for your clients, bring more prospects into your funnel, and convert those opportunities you're currently missing out on. And has Google ended the era of the ad agency? The guys explore Google's new Performance Max campaigns and whether they're really the biggest change to Google in 10 years. PLUS: IMPORTANT NEWS! Conrad adopts a puppy! A desperate play for social media attention, of course, because Lunch Hour Legal Marketing is now on YouTube (and puppies are cute). And In Less Puppy-Filled News: Google is offering certification for SEO.  In a new survey of how people find lawyers, surprise, the answers are Google, “the internet,” and referrals.   Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages (done right!) can afford a personal touch for your clients, bring more prospects into your funnel, and convert those opportunities you're currently missing out on. And has Google ended the era of the ad agency? The guys explore Google's new Performance Max campaigns and whether they're really the biggest change to Google in 10 years. PLUS: IMPORTANT NEWS! Conrad adopts a puppy! A desperate play for social media attention, of course, because Lunch Hour Legal Marketing is now on YouTube (and puppies are cute). And In Less Puppy-Filled News: Google is offering certification for SEO.  In a new survey of how people find lawyers, surprise, the answers are Google, “the internet,” and referrals.   Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.

Every single referral you get is going to google you before they give you a call, so… what will they find? If you're not sure, that's a problem. Jared says it's time to take a hard look at your website and social media presence (and go take a listen to Lunch Hour Legal Marketing) to make sure those leads turn into paying clients.  Next, all that web presence talk leads us right into Jared's chat with Jeff Lantz of Esquire Interactive. They discuss what makes a great website, keeping things fresh, and leveraging analytics and social media.  And, no, we didn't forget the Rump Roast! Jared and Jeff play “Lance-A-Lot,” where Jeff “Lantz” must identify famous “Lances”… you see where we're going here.  Jeff Lantz is an attorney, ABA book author, and CEO at Esquire Interactive. ----- Since we played the name game with Jeff Lantz of Esquire Interactive, here's a bunch of songs with people's names in them. https://open.spotify.com/playlist/2zitgmHXqG8LusNHqzOl7A?si=5be0e426621e4d48 ----- Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our closing track is Brooklyn Brunch by AFTERNOONZ.   Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.

Every single referral you get is going to google you before they give you a call, so… what will they find? If you're not sure, that's a problem. Jared says it's time to take a hard look at your website and social media presence (and go take a listen to Lunch Hour Legal Marketing) to make sure those leads turn into paying clients.  Next, all that web presence talk leads us right into Jared's chat with Jeff Lantz of Esquire Interactive. They discuss what makes a great website, keeping things fresh, and leveraging analytics and social media.  And, no, we didn't forget the Rump Roast! Jared and Jeff play “Lance-A-Lot,” where Jeff “Lantz” must identify famous “Lances”… you see where we're going here.  Jeff Lantz is an attorney, ABA book author, and CEO at Esquire Interactive. ----- Since we played the name game with Jeff Lantz of Esquire Interactive, here's a bunch of songs with people's names in them. https://open.spotify.com/playlist/2zitgmHXqG8LusNHqzOl7A?si=5be0e426621e4d48 ----- Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our closing track is Brooklyn Brunch by AFTERNOONZ.   Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.

Your law firm is a business, so it's in your best interest to treat it like one. That means – focus on developing your marketing strategy. Gyi Tsakalakis chats with Conrad Saam and Jeana Goosman about targeting the right market with the right process to grow your law firm.  Gyi Tsakalakis is founder of AttorneySync and co-host of Lunch Hour Legal Marketing. Conrad Saam is founder of Mockingbird Marketing and co-host of Lunch Hour Legal Marketing.  Jeana Goosmann is the founder, CEO and managing partner of the Goosmann Law Firm.

In honor of Conrad Saam's recent appearance on this program, we're sharing an episode of his show Lunch Hour Legal Marketing for you to hear. If you like what you hear, be sure to subscribe for more Conrad and Gyi Tsakalakis. ----------- Conrad and Gyi take on the elephant in the courtroom. Clio's Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we're reluctant to go there. Why?  Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it's something you've never considered, it's probably time you did.  And in the news (maybe related, just a bit!) we're seeing a spike in inflation, even if the Fed wants to call it transitory. Look around, everything seems to be going up … except legal fees? Plus, Facebook (and its global apps) go down. In legal tech, what's up with Smokeball legal matter management? Changes in Google marketing? Let's talk. 

Many attorneys have received an offer of an award recognizing them as a distinguished lawyer in your city or state. Perhaps the message, coming as an email or a message on Facebook, offers a custom plaque, an inscribed crystal, and/or an appearance in a publication, and all for the low, low price of the membership fees to the awarding organization. Who would ever pass up such a rare opportunity? So are we looking at a pay-to-play here? A scam? What is the application process? And should lawyers beware?! On Lawyer 2 Lawyer, host Craig Williams is joined by Conrad Saam, founder of Mockingbird Marketing, to talk about the award industry, the constraints for legal marketing, and what lawyers should do if they receive a solicitation promising an award for a price. Watch this channel next week for a special bonus Lunch Hour Legal Marketing episode. But there's no need to wait! Click here to find all the great content from Lunch Hour Legal Marketing.

Many attorneys have received an offer of an award recognizing them as a distinguished lawyer in your city or state. Perhaps the message, coming as an email or a message on Facebook, offers a custom plaque, an inscribed crystal, and/or an appearance in a publication, and all for the low, low price of the membership fees to the awarding organization. Who would ever pass up such a rare opportunity? So are we looking at a pay-to-play here? A scam? What is the application process? And should lawyers beware?! On Lawyer 2 Lawyer, host Craig Williams is joined by Conrad Saam, founder of Mockingbird Marketing, to talk about the award industry, the constraints for legal marketing, and what lawyers should do if they receive a solicitation promising an award for a price. Watch this channel next week for a special bonus Lunch Hour Legal Marketing episode. But there's no need to wait! Click here to find all the great content from Lunch Hour Legal Marketing.

In the news, market consolidation continues with Litify's purchase of LegalStratus. And the guys discuss Ohio's recent short-sighted decision to roll back lawyer advertising by banning competitive brand bidding. Gyi and Conrad have more schooling to do when it comes to lawyer ad regulation. But first, the two create a glossary of online ad payment types: CPC, CPM, CPL, and CPA. Listen carefully. There may be a quiz down the line. In a new segment, “Dear State Bar Regulator,” Gyi appeals to bar regulators in Texas, Florida, and South Carolina to revisit rules that put lawyers at a competitive disadvantage in modern law practice. Gyi and Conrad invite reviews of #LHLM, even from bar leaders who may never again invite them to speak at a conference. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

In the news, market consolidation continues with Litify's purchase of LegalStratus. And the guys discuss Ohio's recent short-sighted decision to roll back lawyer advertising by banning competitive brand bidding. Gyi and Conrad have more schooling to do when it comes to lawyer ad regulation. But first, the two create a glossary of online ad payment types: CPC, CPM, CPL, and CPA. Listen carefully. There may be a quiz down the line. In a new segment, “Dear State Bar Regulator,” Gyi appeals to bar regulators in Texas, Florida, and South Carolina to revisit rules that put lawyers at a competitive disadvantage in modern law practice. Gyi and Conrad invite reviews of #LHLM, even from bar leaders who may never again invite them to speak at a conference. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

The latest news about Google's update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what to focus on with this latest Google rollout. Their predictions for further market consolidations hit the mark again, this time with news of the acquisition of SEO industry leader Moz by IContact Marketing Corp. Rounding out the news, they explain what's new about Google's new tool, Search Console Insights. Diving deeper into Clio's information-rich Legal Trends Report, Gyi and Conrad welcome Friend of the Podcast George Psiharis to talk about lawyer hireability and the disconnect between what lawyers think clients want and what clients say they want from their lawyers. The three discuss how the disconnect makes sense but how fixing the issues isn't necessarily so simple. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

The latest news about Google's update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what to focus on with this latest Google rollout. Their predictions for further market consolidations hit the mark again, this time with news of the acquisition of SEO industry leader Moz by IContact Marketing Corp. Rounding out the news, they explain what's new about Google's new tool, Search Console Insights. Diving deeper into Clio's information-rich Legal Trends Report, Gyi and Conrad welcome Friend of the Podcast George Psiharis to talk about lawyer hireability and the disconnect between what lawyers think clients want and what clients say they want from their lawyers. The three discuss how the disconnect makes sense but how fixing the issues isn't necessarily so simple. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

If your firm recognized Memorial Day on social media, there's a chance the celebratory language fell flat against the occasion's solemnity. Gyi and Conrad explain how to recognize holidays from a business perspective appropriately. Search engine optimization leads the news with the release of The State of Link Building Report 2021, controversy over Google penalizing a firm for link practice relating to a scholarship it provides, and the latest Google Core Update. Confused? Gyi says not to worry and explains the three things you really need to know. Looming large in the marketing space is the shift to user privacy by the big players, namely Apple, Facebook and Google. Gyi and Conrad chat about what the shift will mean to marketers. Listen for the bottom line on cost and creativity. Conrad and Gyi round out the episode with six tactical takeaways from their recent Bedlam legal marketing conference. Topics include conversion and local SEO approaches, the counterintuitive value of no-follow links, and the benefit of testing title tags regularly. The world isn't standing still. Neither should your marketing strategy, they advise. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

If your firm recognized Memorial Day on social media, there's a chance the celebratory language fell flat against the occasion's solemnity. Gyi and Conrad explain how to recognize holidays from a business perspective appropriately. Search engine optimization leads the news with the release of The State of Link Building Report 2021, controversy over Google penalizing a firm for link practice relating to a scholarship it provides, and the latest Google Core Update. Confused? Gyi says not to worry and explains the three things you really need to know. Looming large in the marketing space is the shift to user privacy by the big players, namely Apple, Facebook and Google. Gyi and Conrad chat about what the shift will mean to marketers. Listen for the bottom line on cost and creativity. Conrad and Gyi round out the episode with six tactical takeaways from their recent Bedlam legal marketing conference. Topics include conversion and local SEO approaches, the counterintuitive value of no-follow links, and the benefit of testing title tags regularly. The world isn't standing still. Neither should your marketing strategy, they advise. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi and Conrad review the latest news. First up: Clio's “blind date” with HubSpot. They wonder about the development of Clio Grow, its relationship with HubSpot, and customer relationship management options for law firms. In the Clio Legal Trends Report Minute, Gyi and Conrad consider the quarter of lawyers who don't meet clients virtually and the third of lawyers who don't support electronic document sharing and e-filing. Back in the day, exceptional customer service was a bonus. Nowadays, exceptional is the expectation, Gyi and Conrad say. When it comes to legal marketing conferences, Gyi and Conrad shun pay-to-play speaking spots. Their alternative? The no-BS Bedlam legal marketing conference coming up on May 26. They preview the lineup with guest and Bedlam co-presenter and legal marketing frenemy Casey Meraz. Listen for the code for the remaining #LHLM free registration spots. Closing the episode, Gyi and Conrad talk one-star reviews and how to and how not to respond. Pro tip: It's possible to turn a terrible review from a competitor into a positive. Gyi and Conrad explain how. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi and Conrad review the latest news. First up: Clio's “blind date” with HubSpot. They wonder about the development of Clio Grow, its relationship with HubSpot, and customer relationship management options for law firms. In the Clio Legal Trends Report Minute, Gyi and Conrad consider the quarter of lawyers who don't meet clients virtually and the third of lawyers who don't support electronic document sharing and e-filing. Back in the day, exceptional customer service was a bonus. Nowadays, exceptional is the expectation, Gyi and Conrad say. When it comes to legal marketing conferences, Gyi and Conrad shun pay-to-play speaking spots. Their alternative? The no-BS Bedlam legal marketing conference coming up on May 26. They preview the lineup with guest and Bedlam co-presenter and legal marketing frenemy Casey Meraz. Listen for the code for the remaining #LHLM free registration spots. Closing the episode, Gyi and Conrad talk one-star reviews and how to and how not to respond. Pro tip: It's possible to turn a terrible review from a competitor into a positive. Gyi and Conrad explain how. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Top headline for #LHLM: More episodes are coming your way! Look for new shows twice a month on the second and fourth Wednesdays. Next up, as Gyi and Conrad predicted, venture capital is making waves in legal. Most recent headlines covered a $100 million infusion for Scorpion, followed soon after by word that Clio raised $110 million. What does the investment mean for firms and matter management? Gyi and Conrad discuss. Speaking of Clio. In the “Clio Legal Trends Report Minute,” Gyi and Conrad explain why some lawyers fared better than others during the pandemic. Hint: Choices of technology for payments, portals, and intake are client-focused. Metrics can be confusing. So Gyi and Conrad ID the metrics they think law firms should care about most. Each shares five metrics that get to the heart of client acquisition. Properly implemented, they explain how these measures improve everything from client intake (just answer the phone) to a client's lifetime value. And just in case you're looking for more acronyms, Gyi and Conrad will set you up with UCR, LTV, and IQLMC. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Top headline for #LHLM: More episodes are coming your way! Look for new shows twice a month on the second and fourth Wednesdays. Next up, as Gyi and Conrad predicted, venture capital is making waves in legal. Most recent headlines covered a $100 million infusion for Scorpion, followed soon after by word that Clio raised $110 million. What does the investment mean for firms and matter management? Gyi and Conrad discuss. Speaking of Clio. In the “Clio Legal Trends Report Minute,” Gyi and Conrad explain why some lawyers fared better than others during the pandemic. Hint: Choices of technology for payments, portals, and intake are client-focused. Metrics can be confusing. So Gyi and Conrad ID the metrics they think law firms should care about most. Each shares five metrics that get to the heart of client acquisition. Properly implemented, they explain how these measures improve everything from client intake (just answer the phone) to a client's lifetime value. And just in case you're looking for more acronyms, Gyi and Conrad will set you up with UCR, LTV, and IQLMC. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Google takes center stage in news updates as Gyi and Conrad discuss two moves that may diminish opportunities for free lawyer advertising on the platform. Top billing goes to Google's Local Pack change from a three-pack to a two-pack. The two also shift gears on earlier advice about Google My Business Messaging. Eek. Google is sending messages to your competitors when potential clients use the form. The “Word of the Day” is ‘conversion.' To lawyers, conversion means a new client. But many marketers use the term to discuss leads. Gyi and Conrad agree to agree and disagree. Lawyers may be swimming in data analytics of their own. In discussing their new segment, “Clio Legal Trends Report Minute,” Gyi and Conrad explain that Clio's report can help put that data in context with the industry, peers, and competitors. This month's data points: Percent of lawyers who decided to leave office space for virtual practice in 2020? Percent of clients who prefer video conferencing over a phone call? Finally, Gyi and Conrad debate and justify their Pick Twos. Think the choices are obvious? Not a chance. Fast, cheap, quality? Facebook, LinkedIn, Twitter? Harry Potter, Star Wars, Lord of the Rings? Clubhouse, blog, podcast? Coffee, ice cream, alcohol? First page of Google, a good website, good reviews? Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Google takes center stage in news updates as Gyi and Conrad discuss two moves that may diminish opportunities for free lawyer advertising on the platform. Top billing goes to Google's Local Pack change from a three-pack to a two-pack. The two also shift gears on earlier advice about Google My Business Messaging. Eek. Google is sending messages to your competitors when potential clients use the form. The “Word of the Day” is ‘conversion.' To lawyers, conversion means a new client. But many marketers use the term to discuss leads. Gyi and Conrad agree to agree and disagree. Lawyers may be swimming in data analytics of their own. In discussing their new segment, “Clio Legal Trends Report Minute,” Gyi and Conrad explain that Clio's report can help put that data in context with the industry, peers, and competitors. This month's data points: Percent of lawyers who decided to leave office space for virtual practice in 2020? Percent of clients who prefer video conferencing over a phone call? Finally, Gyi and Conrad debate and justify their Pick Twos. Think the choices are obvious? Not a chance. Fast, cheap, quality? Facebook, LinkedIn, Twitter? Harry Potter, Star Wars, Lord of the Rings? Clubhouse, blog, podcast? Coffee, ice cream, alcohol? First page of Google, a good website, good reviews? Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi and Conrad kick off the episode with the latest news, homing in on Bob Ambrogi's coverage of Clio's Legal Trends for Solo Law Firms, with data showing how small firms using tech fared better during the pandemic. And they rant about the 8-steps-to-great-abs trend hitting legal marketing. Dubbed as fear-of-missing-out (FOMO) marketing, Conrad and Gyi explain how not to fall for get-rich-quick schemes and impulse moves. Instead, they advise focusing on approaches and best practices that stand the test of time. Where might one learn more about best practices and the latest trends? Gyi, as it happens, is chair of the ABA Techshow's 2021 marketing track. He pulled clips from five of the presenters, who shared highlights and key Techshow takeaways: Ticora Davis takes on navigating and building business relationships in Clubhouse. Meghan Boyd explores the bad and ugly of lawyer websites to explain how to attract clients. Joy Hawkins debunks rankings myths and reveals online ad performance and the impact of Google's newish local service ads. George Psiharis covers key performance indicators for client-centered marketing. Stephanie Everett outlines how to create a marketing blueprint. Conrad and Gyi also lead programs, sharing how marketing agencies lie to their clients (Conrad) and the latest on client relationship management platforms and the hottest new marketing tools available (Gyi). Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Welcome to the first annual LHLM-ys! Join us as Gyi and Conrad announce the awards for the best and worst of legal marketing in 2020. Listen with baited breath as our hosts tear open the envelopes and hand out the hardware for awards for everything from the Best Unintentional Link-Building Campaign to the Best Legal App. They wrap up the conversation with the winner of the Marketer vs. Marketer competition and break down the results. Was cheating involved? You betcha. But, it just shows how easy it is to manipulate analytics data to make traffic or a marketing agency look good. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

With 2020 having been so blissfully uneventful, aren't we due for some major shakeups? It's hard to know what changes 2021 will bring for legal marketing, but, with the help of Gyi, Conrad peers into his crystal ball to see the future of the digital ad space. Are we fast approaching the digital media reckoning? Are the recent antitrust suits against Google and Facebook harbingers of a changing landscape? And can some good New Year's marketing resolutions help you prepare to weather the storm? Marketer v. Marketer challenge is coming to a head with Gyi and Conrad set to compete to build LHLM’s listener base by each using UTM parameters (discussed here and here), key performance metrics (here), and their respective takes on creative ad copy. As promised, results of Market That Podcast will be shared with listeners in an effort to teach by example. Will their experimentation make LHLM the best legal marketing podcast ever? You’ll know it when you hear it. Speaking of, Conrad and Gyi are asking listeners to nominate the best and worst of 2020 legal marketing for our next episode. The LHLMys will reveal: Marketer vs. Marketer Winner Legal Ad of the Year Worst Legal Ad Best Ad - Comedy Out of the Box Best Legal Website Best Use of Social Media Best Vendor You Can’t Live Without Nominate the best and worst you’ve seen in 2020 at this link. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, and LawYaw.

Gyi and Conrad turn their attentions back to Google Screened and discuss a new audio-only advertising option. Speaking of Google, Gyi and Conrad define and discuss UTM parameters and how these bits of code should be used (but often aren’t) to track key metrics. Expect more on UTM as Gyi and Conrad develop their “Market That Podcast” challenge to grow the #LHLM listener base. In “By the Numbers,” Gyi digs through ABA TechReport 2020 to reveal the percentage of law firms that budget for marketing and the percentage of lawyers and firms with someone overseeing the marketing of their firm or practice. Don’t know where to begin a budget? Gyi and Conrad talk through approaches based on a firm’s particular needs and goals. Still manually entering how a client found your firm? In “Dumb S*** Lawyers Do,” Gyi and Conrad discuss intake software and why many lawyers are missing out on the biggest benefit of the tool by failing to tie it to, yes, UTM. If set up correctly, UTM can automatically (or, as Conrad says, automagically) populate this field. The two also explain the dangers of “renting” out communications tools, including analytics, email, content. Conrad shares a client horror story as a cautionary tale. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, and LawYaw.

Just because we’re a few episodes in doesn’t mean we’re done with fundamentals. For instance, if you’re not even answering the phone, SEO isn’t going to save you. Stop wasting money and fix the basics! In By the Numbers, Gyi and Conrad reviewed their clients’ performance as to answering calls. How do you stack up? How can you do better both for your clients and your bottom line? Then, continuing our shift from Rebrand That Podcast to Market That Podcast, Gyi and Conrad discuss their new contest to see who can grow the show’s subscribers more effectively. Follow along over the coming episodes to see what they did, who did better, and what lessons you can take for your own business. As promised, the guys also battle it out over why you should–or shouldn’t–ask the question, “How did you find us?” Following Gyi’s recent appearance on the Legal Toolkit podcast, F.O.P. Jared Correia joins the conversation to share his views on the Digital Client Journey and the role of tech tools. There’s lots of great legal tech out there, but it’s not going to do your job for you. You still have to put in the effort to create the best path for new leads to become new clients. After their discussion, Jared sticks around for a couple rounds of Becoming the Archetype. In this game, the guys take turns sharing mock lawyer advertisements drafted in the style of different brand archetypes. Can the others identify the archetype? Can you? Jared Correia is CEO of Red Cave Law Firm Consulting and founder of Gideon Software, Inc. Jared is also the host of the Legal Toolkit podcast. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, and LawYaw.

You know what we're all pretty tired of? The same old generic interview show. Trust us, we're right there with you. And thus Legal Toolkit is reborn! Jared Correia welcomes Gyi Tsakalakis, legal marketer and host of the Lunch Hour Legal Marketing podcast, on the first episode of the new Legal Toolkit. Jared opens the show by highlighting the way jurisdictions are hurting the industry with restrictions on branding and how following these rules can lead to results both comical and dishonest (2:05). Then Gyi and Jared sit down to discuss some of the most important and accessible tools and tactics lawyers should be using to up their marketing game (10:03). Finally, stick around for the first round of the Rump Roast, where Jared and Gyi play a version of the Name Game (28:04). Gyi Tsakalakis is a legal marketer and founder of AttorneySync. Special thanks to our sponsors Scorpion, TimeSolv, Abby Connect and Alert Communications.

You know what we’re all pretty tired of? The same old generic interview show. Trust us, we’re right there with you. And thus Legal Toolkit is reborn! Jared Correia welcomes Gyi Tsakalakis, legal marketer and host of the Lunch Hour Legal Marketing podcast, on the first episode of the new Legal Toolkit. Jared opens the show by highlighting the way jurisdictions are hurting the industry with restrictions on branding and how following these rules can lead to results both comical and dishonest (2:05). Then Gyi and Jared sit down to discuss some of the most important and accessible tools and tactics lawyers should be using to up their marketing game (10:03). Finally, stick around for the first round of the Rump Roast, where Jared and Gyi play a version of the Name Game (28:04). Gyi Tsakalakis is a legal marketer and founder of AttorneySync. Special thanks to our sponsors Scorpion, TimeSolv, Abby Connect and Alert Communications.

After reviewing the latest marketing-related news and trends coming out of the 2020 Clio Cloud Conference and Clio's 2020 Legal Trends Report, and especially Clio's new "Clio for Clients", Gyi and Conrad return to their recurring "Rebrand This Podcast" segment. Over the last couple of episodes, Gyi and Conrad used this podcast as a case study in rebranding. The two reveal their decision and move to the next step: marketing. Continuing with the podcast as a case study, these marketing pros will compete to see who can best build the show’s audience. Listeners are the clear winners because they’ll get practical strategic and tactical advice related to their own law firm marketing efforts along the way. Special thanks to our sponsor Alert Communications and LexisNexis® InterAction®.

A mistake hosts Gyi Tsakalakis and Conrad Saam see far too many lawyers make is sending prospective clients cold, form-like rejection letters when declining representation. Clients seeking counsel are already likely in a bad place emotionally. Throw an emotionless rejection letter at them and they may leave the interaction disgruntled enough to fire off a bad online review. Rejections aren’t a time for automated efficiency, Tsakalakis suggests. Instead, he advises lawyers or support staff to have a conversation first before sending a letter that documents the lawyer’s decision to decline representation. Tsakalakis and Saam continued their rebranding lessons using the Lunch Hour Legal Marketing podcast as an example. This episode discusses whether to have guests, whether it’s worth disrupting the brand’s consistency by changing the name, and what jingle represents the show best. Listeners are encouraged to share and tweet feedback and suggestions to #LHLMBrand. And Saam and Tsakalakis are offering up to 50 tickets for #LHLM listeners to attend Carolyn Elfant’s “Lawyer + Mom + Owner Virtual Summit.” Use the code “lunchhourlegalmarketing” at checkout when registering at https://lawyermomownersummit.com/ to take advantage of the offer. Special thanks to our sponsor Alert Communications and LexisNexis® InterAction®.

A mistake hosts Gyi Tsakalakis and Conrad Saam see far too many lawyers make is sending prospective clients cold, form-like rejection letters when declining representation. Clients seeking counsel are already likely in a bad place emotionally. Throw an emotionless rejection letter at them and they may leave the interaction disgruntled enough to fire off a bad online review. Rejections aren’t a time for automated efficiency, Tsakalakis suggests. Instead, he advises lawyers or support staff to have a conversation first before sending a letter that documents the lawyer’s decision to decline representation. Tsakalakis and Saam continued their rebranding lessons using the Lunch Hour Legal Marketing podcast as an example. This episode discusses whether to have guests, whether it’s worth disrupting the brand’s consistency by changing the name, and what jingle represents the show best. Listeners are encouraged to share and tweet feedback and suggestions to #LHLMBrand. And Saam and Tsakalakis are offering up to 50 tickets for #LHLM listeners to attend Carolyn Elfant’s “Lawyer + Mom + Owner Virtual Summit.” Use the code “lunchhourlegalmarketing” at checkout when registering at https://lawyermomownersummit.com/ to take advantage of the offer. Special thanks to our sponsor Alert Communications and LexisNexis® InterAction®.

Just when marketers have a handle on advertising, the rules change. Conrad Saam and Gyi Tsakalakis outline the newest ad position being rolled out for professional service providers by Google, one of the biggest players in modern legal services advertising. Lawyers using Google Screened will get a green check, indicating that Google has verified the lawyer’s business background, license, and insurance. The clear value is for end-users, so they can trust that the results they’re getting in searches for legal help are legit. Saam talks through the benefits for lawyers in a competitive marketplace. He and Tsakalakis also address another major shift from PPC to PPL, pay per click to pay per lead. The two share perspectives and tips on reading analytics reports, what “statistically significant” even means, what data points to ignore, and other SEO advice. To best illustrate the task of branding, Saam and Tsakalakis are asking listeners to help them rebrand the Lunch Hour Legal Marketing podcast. Should the name change? The image? The music? What do you get out of this show? Tweet your answers to #LHLMBrand. And Saam and Tsakalakis want to be sure listeners are aware of Carolyn Elfant’s “Lawyer + Mom + Owner Virtual Summit.” Special thanks to our sponsor Alert Communications.

Just when marketers have a handle on advertising, the rules change. Conrad Saam and Gyi Tsakalakis outline the newest ad position being rolled out for professional service providers by Google, one of the biggest players in modern legal services advertising. Lawyers using Google Screened will get a green check, indicating that Google has verified the lawyer’s business background, license, and insurance. The clear value is for end-users, so they can trust that the results they’re getting in searches for legal help are legit. Saam talks through the benefits for lawyers in a competitive marketplace. He and Tsakalakis also address another major shift from PPC to PPL, pay per click to pay per lead. The two share perspectives and tips on reading analytics reports, what “statistically significant” even means, what data points to ignore, and other SEO advice. To best illustrate the task of branding, Saam and Tsakalakis are asking listeners to help them rebrand the Lunch Hour Legal Marketing podcast. Should the name change? The image? The music? What do you get out of this show? Tweet your answers to #LHLMBrand. And Saam and Tsakalakis want to be sure listeners are aware of Carolyn Elfant’s “Lawyer + Mom + Owner Virtual Summit.” Special thanks to our sponsor Alert Communications.

Whether we like it or not, is all publicity technically good publicity? Gyi Tsakalakis & Conrad Saam apply their marketing perspectives to the McCloskeys, the gun-wielding attorney couple whose aggressions toward Black Lives Matter protesters led to national media attention. Later in the podcast, Gyi & Conrad shift gears to discuss Google’s coming ad policy changes and what they might mean for lawyers. Special thanks to our sponsor Alert Communications.

As promised, Gyi Tsakalakis and Conrad Saam launch into smart marketing tactics to give you an advantage in the marketplace. They take a deep dive into strategies you can put right to work in your law firm, offering up the best ways to manage your ad spend and laying out common mistakes. Later, they shift gears to discuss how you can take a leadership role in your community in the midst of the nation’s current racial and political turmoil. Special thanks to our sponsor Alert Communications.

Kicking off a brand new chapter for Lunch Hour Legal Marketing, host Gyi Tsakalakis is joined by brand new co-host Conrad Saam. They discuss Conrad's career journey thus far and his reaching the absolute pinnacle of his career: being part of Lunch Hour Legal Marketing. They also share their vision for this show going forward, answer questions from listeners, and discuss the dos and don’ts of marketing during COVID-19. Stick around until the end to find out how you can get hold of your share of $340 million just for being you. Special thanks to our sponsor Nexa.

Kicking off a brand new chapter for Lunch Hour Legal Marketing, host Gyi Tsakalakis is joined by brand new co-host Conrad Saam. They discuss Conrad's career journey thus far and his reaching the absolute pinnacle of his career: being part of Lunch Hour Legal Marketing. They also share their vision for this show going forward, answer questions from listeners, and discuss the dos and don’ts of marketing during COVID-19. Stick around until the end to find out how you can get hold of your share of $340 million just for being you. Special thanks to our sponsor Nexa.

The concern that advertising during the pandemic could come across as tone deaf is making some lawyers uncomfortable with the idea of continuing their marketing efforts. But, is that really the best thing for your business in these uncertain times? Gyi and Kelly explain how to shift your marketing to fit the issues clients are facing in this new environment. Tactful, empathetic marketing can help your business not only stay afloat, but help you connect with new clients in need of your services. Also, this is Kelly’s final Lunch Hour Legal Marketing appearance! As such, they discuss her new, exciting venture at Work Well Wherever. Special thanks to our sponsor Nexa.

The concern that advertising during the pandemic could come across as tone deaf is making some lawyers uncomfortable with the idea of continuing their marketing efforts. But, is that really the best thing for your business in these uncertain times? Gyi and Kelly explain how to shift your marketing to fit the issues clients are facing in this new environment. Tactful, empathetic marketing can help your business not only stay afloat, but help you connect with new clients in need of your services. Also, this is Kelly’s final Lunch Hour Legal Marketing appearance! As such, they discuss her new, exciting venture at Work Well Wherever. Special thanks to our sponsor Nexa.

In this bonus edition of Lunch Hour Legal Marketing recorded at the 2020 ABA TECHSHOW, Gyi Tsakalakis talks with Rich Marvel about using metrics to make better business decisions for your law firm. Rich’s experiences as a law firm owner led him to develop firmTRAK, which helps lawyers make sense of their data, make smarter choices, and enjoy greater success. Rich Marvel is the founder of firmTRAK and Marvel Law P.C. Special thanks to our sponsor Nexa.

In this bonus edition of Lunch Hour Legal Marketing recorded at the 2020 ABA TECHSHOW, Gyi Tsakalakis talks with Rich Marvel about using metrics to make better business decisions for your law firm. Rich’s experiences as a law firm owner led him to develop firmTRAK, which helps lawyers make sense of their data, make smarter choices, and enjoy greater success. Rich Marvel is the founder of firmTRAK and Marvel Law P.C. Special thanks to our sponsor Nexa.

Your marketing professional has no way of knowing what you want your legal practice to look like unless you define it for them. Examine where you are and where you want to be, and share those ideals with your marketer! Gyi Tsakalakis and Kelly Street talk with Wendy Witt about how to cultivate trusted relationships between law firms and their marketers that help them reach business goals grounded in their personal values. Wendy Witt is a law firm business strategist and the CEO behind Million Dollar Attorney, a private consulting firm. Special thanks to our sponsor Nexa.

Reporters are always looking for sources, and you’ve got the expertise. So, why aren’t they calling you? Gyi and Kelly talk with Janet Falk, a media consultant, about how she helps attorneys develop media relationships and become a source for comments. Janet offers strategies for making initial contact with reporters and explains how to establish yourself as a unique voice in legal with impactful insights. Check out Janet’s Media Profile worksheet for attorneys, which includes a free 30-minute consultation. Janet Falk is a media, PR, and marketing consultant at Falk Communications and Research. Special thanks to our sponsor Nexa.

Tapping into your personal strengths could certainly bring new levels of success to your business, but that may be easier said than done! What are your natural talents? What is unique about you? How do you best connect with other people? Katy Goshtasbi helps lawyers identify their most relevant strengths and employ them in the business and practice of law. Join Gyi Tsakalakis and Kelly Street as they hear the essentials of Katy’s unique take on personal branding for lawyers in this Lunch Hour Legal Marketing. Katy Goshtasbi is a change and branding expert, founder of Puris Consulting, and a former securities/compliance lawyer. Special thanks to our sponsor Nexa.

In this special edition of Lunch Hour Legal Marketing, Gyi and Kelly take time to answer listeners’ most pressing questions. Tune in to hear their thoughts on whether you actually need a LinkedIn marketing plan, how to blog with purpose, why you (probably) don’t need your own legal podcast, and how to handle bad &/or fake reviews for your law firm. Gyi and Kelly also offer their own earnest queries, but we won’t give them all away. Tune in for more!

Tune in for quick tips on almost every aspect of reputation-building for lawyers! In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist. Later, they talk about how to build a reputation as an authority in your practice area, offering strategies for creating a unique social media voice that cuts through the noise. Michelle also gives real-life examples of clients who have had notable PR successes and shares how lawyers can assess the benefits of a PR campaign. Michelle Calcote King is the principal & president of Reputation Ink, a content marketing and public relations agency for complex B2B industries.

What is schema markup, and why should lawyers care about it? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions. Martha van Berkel is the co-founder and CEO of Hunch Manifest (the creator of Schema App).

Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community. Jason Brown is the SEO manager at Over the Top Marketing and founder of www.reviewfraud.org.

How can lawyers build influence in the legal community? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability. Jordan Harbinger is a Wall Street lawyer turned interview talk show host, and communications and social dynamics expert.

How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best. Dave Chaffey is co-founder of SmartInsights.com, an online publisher and learning platform which helps marketers get the most from their digital marketing.

Do lawyers need to consider improving their personal brand? Dr. Natalia says — yes! In this episode of Lunch Hour Legal Marketing, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker, about what elements need to be considered as lawyers develop a personal brand. She gives insight into how interacting with social media, particularly LinkedIn, can enhance your brand and grow your business. Dr. Natalia also shares how she came to be known as the LinkedIn Unicorn. Dr. Natalia Wiechowski is an award-winning personal branding strategist and international keynote speaker.

Success in business is usually hard-won over many years, but we often don’t hear much about the failures and missteps on the way. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” Gyi and Kelly get tips from Rand about how lawyers can use the tactics from his book as they build their businesses. Rand gives practical advice about reputation building, client research, resource development, current SEO trends, and much more. Rand Fishkin is one of the world’s leading experts on SEO. He is the founder of SparkToro and was previously cofounder of Moz and inbound.org.

Get digital legal marketing advice from the pros. In this On The Road episode, Jared Correia hosts legal marketing experts Gyi Tsakalakis and Kelly Street of AttorneySync. They discuss content marketing, the differences between SEM and SEO, and the importance of using free Google My Business listings to maximize your presence on Google. There’s also a healthy dose of goats, Netflix recommendations, karaoke, laundry talk, and general mirth. Gyi and Kelly are also hosts of the Lunch Hour Legal Marketing podcast on Legal Talk Network. Gyi Tskakalakis is the founder of AttorneySync and EPL Digital. Kelly Street is the marketing director at AttorneySync. Sign up to attend the Clio Cloud Conference next year!

For most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Jayson Gaignard about how he builds himself up by building up his connections. He shares networking tips that can apply to the most introverts as well as advice on how to build successful relationships with mentors and peers. Jayson Gaignard is a Canadian entrepreneur, networking specialist, and author who founded MastermindTalks, an invitation-only conference for entrepreneurs, in 2013.

For lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. In this Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Chad Burton about legal technology trends and how law firms can step up their tech game. They challenge the idea that lawyers are generally tech-averse and talk about the regulatory issues that affect client communication through technology. Stay tuned for app tips for law firms and how apps can help lawyers facilitate client communication. Chad Burton is the CEO of Curolegal and is a former litigator who developed one of the nation’s first “new model” law firms, leveraging cloud-based technology and modern business practices to develop a lean virtual law firm.

For lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques in order to make informed and data-based decisions about where you’re investing your time and money. They discuss establishing your marketing goals and the different methods of tracking your success rate, from web analytics to call tracking.

Why did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential reasons for becoming a lawyer -- to build a foundation for your firm’s marketing. In this inaugural reboot episode of Lunch Hour Legal Marketing, new hosts Gyi Tsakalakis and Kelly Street, are joined with lawyer, speaker and consultant Mitch Jackson. He talks about his marketing success in his own firm and how he has helped other lawyers grow their businesses. Mitch goes in depth about how to build a digital footprint using newsjacking, in which lawyers can become experts using their knowledge to comment on current events. Mitch Jackson is a senior partner and founding attorney of Jackson & Wilson in Orange County, California. He was the 2013 Orange County Trial Lawyer of the Year, is an investor, speaker, consultant, and founder of LegalMinds Mastermind.

We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts. This new show, which can be consumed during your lunch break, will feature high-profile marketing gurus as guests, both within the legal industry and across all fields of professional services.

In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary level of professionalism, using blogs to network and build relationships, and setting beneficial goals.

Joe talks to Jared Correia, Assistant Director and Senior Law Practice Advisor at LOMAP and host of Legal Talk Network's Legal Toolkit and Lunch Hour Legal Marketing about what lawyers, especially small firm and solo lawyers, need to know about running their own firm. As one might expect, the discussion takes some twists and turns before ending up on the burning question: should you draft Tom Brady in your fantasy draft?

What really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media? In this episode of Lunch Hour Legal Marketing, Jared Correia interviews Leigh McMillan, vice president of marketing at Avvo, during Mass LOMAP’s 5th Annual Marketing Conference in Boston. Leigh explains the importance of participating in social media, how a lawyer’s presence can affect search results, and how to choose the right channel to increase your law firm’s visibility online.

On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right metrics. This fun interview will make you laugh, and you might learn something too.

This episode of Lunch Hour Legal Marketing offers an overview of the new skills and competencies that lawyers should have today that they did not need only 20 or 25 years ago, especially with regard to the use of technology. The panelists cover a number of issues, including cybersecurity, internet marketing and investigation, and e-discovery, but will focus most heavily on the Suffolk/Flaherty Legal Technology Audit, which was created to assess lawyers’ ability to use basic law practice technology, such as Microsoft Word and Excel, and how that demonstration of technological competence can be used as a marketing tool.

In this episode of Lunch Hour Legal Marketing, Ernie Svenson hosted a webinar based on his proven method for shifting to a paperless law practice. It’s the system he used to shift from high-overhead, document-intensive big firm practice into a Ninja-efficient, low-overhead solo practice where he continued to work on complex commercial litigation matters. Ernie’s system is one that any lawyer can implement, even those whose computer skills are limited to reading and replying to emails.