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34 episodes with lunch hour legal marketing
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2 episodes with lunch hour legal marketing
In this episode of the Un-Billable Hour's Seat at the Table: What's the difference between sending clients out the door with their case successfully resolved and having clients walk away with a great feeling and a real human connection to you and your firm A law firm is a service industry. Successful firms understand how personal, attentive service and communication leads to happy clients and builds repeat business and referrals. Clients begin to form their opinion – their gut feeling – of your firm from the second they reach out. Most have never hired an attorney, it's scary. Being kind and supportive from start to finish pays off in client satisfaction. Take a “seat at the table,” with host Christopher T. Anderson and guests as they share the nuances of customer experience, client satisfaction, and going beyond achieving a desired outcome. What is “customer satisfaction?” As attorneys, we may think that means handling a case with efficiency and competency. But clients want, maybe need, more. Empathy, guidance, and a process that makes them feel heard and that their attorney cares about their problem. In this episode of a Seat at the Table, Christopher is joined by experienced and successful attorneys Ruby L. Powers and Amira Hasenbush and legal marketing guru, former attorney, and co-host of the Legal Talk Network's Lunch Hour Legal Marketing podcast Gyi Tsakalakis. Hear ideas for delivering a delightful experience. Build trust and connections (and earn repeat business and referrals). Getting a good outcome these days is table stakes, you're expected to do your job. The A+ in experience is the client who leaves feeling appreciated, recognized, and supported. Technology is great. AI is changing the game. But no tech replaces a human who doesn't just pretend to care, but really does care. It doesn't matter what you think you're delivering. What matters is what your clients feel you're delivering. Mentioned in This Episode: AI Companion Querious Fireflies AI Hona AI Case Status AI “Cues: Master the Secret Language of Charismatic Communication,” by Vanessa Van Edwards “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect,” by Will Guidara Clio ClioCon 2026, Oct. 26-27, 2026 Legal Talk Network Unbillable Hour
Everyone's talking about MSOs. But this isn't really a conversation about MSOs. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis take you inside Vista Consulting's "A Seat at the Table" event, where lawyers, operators, bankers, and investors gathered to wrestle with the biggest structural shift in legal in a generation. Conrad and Gyi went with one agenda: filter through the PE noise and find out what all of this actually means for law firm marketing. What they found was more interesting than the headlines. Law firms are being evaluated as branding and marketing companies. Outside capital is chasing firms with diversified case acquisition, strong community relationships, and operational sophistication. And the firms that still can't track cost per case, attribute a lead, or explain their marketing mix? They're increasingly invisible to the people writing the checks. Three guests. Three very different seats at the table. Rob Bordonaro of Nager Romaine & Schneiberg brings a Fortune 50 operator's eye to a legal industry he describes as years behind on process, technology, and leadership development, and explains why that gap is exactly what makes this moment interesting. Jonathan Hawkins of Law Firm GC has brokered these deals from both sides. He breaks down growth capital, why law firm mergers fail, and why private equity has started describing law firms as branding and marketing companies first. Chad Dudley of Dudley DeBosier built the deal that put MSOs on the map for personal injury firms. He explains true cost per case, what makes a firm worth partnering with, why brand means something different than awareness numbers, and why depending on a single marketing channel is just waiting for a failure. If you've been watching this space and wondering what it actually means for your firm's marketing strategy, this is the episode. More LHLM If you want to hear all of our full-length conversations from A Seat at the Table, there's a space for that! Head over to Private Equity & Law Firms: The MSO Guide - Lunch Hour Legal Marketing to find out more about what we learned and hear the conversations. Thank you to our sponsors: Juvo Leads, Lawmatics, CallRail, and ALPS Legal Malpractice Insurance Want more Gyi and Conrad in your work week? Join us for Office Hours, live every Thursday at 1 PM ET on LinkedIn. We're starting a Slack Community. Want in? Come on over! The Lunch Hour Legal Marketing Summit is coming to Nashville this August! Will you heed our call and get your tickets? The clock is ticking… Secure your tickets: https://lunchhourlegalmarketing.com/registration/ Chapters 00:00 The 3 Marketing Themes Lawyers Should Watch 03:25 Ohio's Largest Workers' Comp Firm Explores MSOs 05:28 Why Legal Is “Years Behind” Other Industries 06:47 Outside Operators Are Changing Law Firms 08:38 The CMO & Leadership Gap in Legal 10:06 Economies of Scale in Legal Operations & Marketing 11:32 Will MSOs Actually Improve Client Experience? 13:13 Jonathan Hawkins on PE Interest in Law Firms 14:45 Fear, Growth Capital & the PE Opportunity 15:57 What “Growth Capital” Actually Means for Law Firms 17:58 Why PE Sees Law Firms as Marketing Companies 18:46 Equity Opportunities for Non-Lawyer Talent 19:45 The Operational Reality of Law Firm Consolidation 19:46 Why Law Firm Mergers Fail (and How to Avoid It) 20:57 Marketing Challenges Inside Consolidated Firms 22:05 Economies of Scale for Advertising & AI 23:05 Chad Dudley: How Dudley DeBosier Pioneered the MSO Model 25:35 How an MSO Actually Accelerates Case Growth 26:50 True Cost Per Case: The Marketing Metric Most Firms Miss 29:34 What Makes a Firm an Attractive MSO Candidate 31:56 Why Brand Matters More Than Awareness Numbers 34:59 Brand vs. Direct Spend: How to Think About Your Marketing Mix
“Butts, not bots.” That's the philosophy behind this week's conversation with Ted DeBettencourt of Juvo Leads, a new sponsor of Lunch Hour Legal Marketing, and honestly, it sparked one of the most practical discussions we've had about intake in a long time. From AI chat frustrations and LSA response failures to empathetic intake conversations and signed retainers through text, this episode digs into what actually helps law firms convert more leads into cases. Ted joins Conrad and Gyi to break down why human-powered intake still outperforms automation in many legal marketing scenarios, how firms lose leads by forcing clients into the wrong communication channels, and why response speed alone isn't enough if the experience feels robotic. They also get into A/B testing intake vendors, reducing wasted PPC spend, qualifying leads properly, and the hidden dangers of certain lead-handling practices in the legal industry. If you've ever wondered whether AI intake is really “good enough” yet or whether your law firm is accidentally creating friction for potential clients, this episode is for you. Connect with Ted! You can find Ted on LinkedIn, and head over to juvoleads.com to take advantage of Ted's offer to get 50% more leads or your money back with a free 30-day trial. Enter code LHLM for discounted retainer pricing. A massive thank you to all of our new sponsors we have onboarded under our endorsed sponsor model: Juvo Leads, Lawmatics, CallRail, and ALPS Insurance! Gyi and Conrad are headed to the PILMMA Super Summit in San Antonio! If you're in attendance, say hello and let us know your thoughts on the event. The Lunch Hour Legal Marketing Summit is coming. Have you secured your ticket?
Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but whose heads will be the first to roll? --- If the chaos of AI search is making your head spin, let's see if we can get you off the merry-go-round. The lack of understanding and transparency from digital marketing agencies is bonkers right now, so you might be getting bad info about your AI search data. Gyi and Conrad get into the realities of how these AI results really work and how to approach your law firm growth tactics in this environment. Later, it was fascinating to see the heavily AI-centric startup alley pitches at ABA Techshow. Tons of law firms are building their own tools with AI, so what does this mean for legal tech, marketers, agencies, etc.? Let's discuss whether we're all losing our jobs… The News: Smokeball and Thomson Reuters are dating. Is it love, or do they just want each other for their data? – Smokeball and Thomson Reuters Partner to Create the Premier Legal Technology Ecosystem Wanna chat about the ins and outs and heres and theres of the private equity landscape? Join us at A Seat at the Table May 6-7 at the Baltimore ballfields. You know what they say, Astroturfing is the best form of flattery. Also, come hang out at r/LHLM! Listicles have never been classy, but did you know that they could also be illegal? Lily Ray explains it well: Promotional listicles: in some cases, they may actually be *against the law,* according to FTC rules. Come to the LHLM Summit! Join us 8/11-13 for some killer talks on law firm growth. Lee Rudin will be there to tell you why your merch sucks, and we know you don't want to suck. Kerri Coby White is gracing us with an in-depth talk intake, and we know you need that, too! So much good stuff—be there. Listen Next: How to Rank in Google AI Mode Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM Subscribe to Lunch Hour Legal Marketing: https://play.megaphone.fm/boagdxq4tr2wawseaj104w Chapters 00:00 Go Blue! 01:51 Legal Marketing News 02:05 Smokeball and Thomson Reuters Getting Cozy 03:21 Private Equity in Legal: "A Seat at the Table" Event 04:18 We Got Astroturffed! 04:50 Promotional Listicles May Be Illegal (FTC Rules) 08:23 LHLM Summit: Your Merchandise Sucks (Lee Rudin) 09:07 LHLM Summit: In-Depth Intake Talk (Kerri Coby White) 09:38 How to REALLY Rank in AI Search & ABA Tech Show Recap | Segment 1 11:13 The Impossibility of Tracking AI Search Success (Why Agencies Lie) 18:26 Tactical AI Search Optimization: Data Infrastructure & Tracking 24:01 Why It's Still a "Google Most World" & The Importance of Digital PR 37:21 Who Will Lose Their Jobs to AI? (ABA Tech Show Startup Alley) | Segment 2 42:56 The Race to Bespoke AI Software and Headcount Reduction 48:56 Join us for Office Hours Learn more about your ad choices. Visit megaphone.fm/adchoices
Two dashboards. Two stories. One broken relationship. This week on Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis unpack a client loss that wasn't really about performance; it was about measurement. The agency saw success. The law firm saw zero cases. And both were looking at completely different versions of reality. We break down a $11.5K paid search campaign that generated 64 leads at a $181 CPL with strong engagement metrics but still ended in termination. Why? Because the agency optimized for cost per lead, while the firm measured success by signed clients. No shared definition of a “good lead” meant no shared understanding of success. So what actually went wrong? And more importantly, how do you prevent it? We dig into: Why cost per lead is the wrong scoreboard for a firm measuring signed cases How “wanted leads” become the missing feedback loop in legal marketing The role of intake, attribution, and CRM gaps in distorting performance Why even strong campaigns fail when dashboards don't match reality How fractional CMOs can either bridge—or widen—the measurement divide At the center of it all is a simple problem: agencies and law firms are often not just disagreeing… they're not even reading the same watch. Lunch Hour Legal Marketing will be covering Vista Consulting Team's Baltimore event, A Seat at the Table. Conrad and Gyi will be at the PILMMA Super Summit in May. Want to meet them and be on the pod? Reach out! Come to the Lunch Hour Legal Marketing Summit, and listen to John Henson school us on how to stay out of FTC jail, and eat a listicle on us! ------- Conferences & Mentions:
The best conversations from ABA TECHSHOW 2026, all in one place. Gyi and Conrad hit the floor to talk with legal tech innovators, lawyers, and industry leaders about what's actually working right now. ----- In this special recap episode of Lunch Hour Legal Marketing, we're bringing you our favorite conversations from the floor of ABA TECHSHOW 2026. From getting paid faster to using AI more effectively, these interviews highlight the ideas shaping the future of law firms. ----- In this episode: Why law firms struggle with collections (and how to fix it) How AI is saving hours in legal workflows Smarter estate planning through automation Building a brand that actually connects with clients Real-world insights from lawyers and legal tech founders Subscribe for more insights on legal marketing, tech, and law firm growth.Which conversation stood out most to you? Let us know in the comments.Connect with our guests!Matt Darner, Cofounder and CEO of CollBox-LinkedIn: https://www.linkedin.com/in/matthewdarner/-Website: https://collbox.co/Isabella Hughes, Cofounder of EstateMin-LinkedIn: https://www.linkedin.com/in/isabella-hughes-77719a250/-Website: https://www.estatemin.com/Majo Castro, Founder & Managing Attorney of Castroland Legal, PLLC-LinkedIn: https://www.linkedin.com/in/majocastro/-Website: https://www.castrolandlegal.com/Mike Whelan, Host of the “AI in Practice” Podcast; CEO of Lawyer Forward-LinkedIn: https://www.linkedin.com/in/mikewhelanjr/-Podcast Page: https://podcasts.apple.com/us/podcast/ai-in-practice/id1846506529 Wendy Meadows, Attorney & Mediator at Law Office of Wendy S. Meadows, LLC-LinkedIn: https://www.linkedin.com/in/wendy-s-meadows/-Website: https://www.wendymeadowslaw.com/
Conrad and Gyi are live from ABA TECHSHOW 2026 at McCormick Place in Chicago, and they've got a big announcement. Lunch Hour Legal Marketing is going all-in on AI with the debut of Claudia, the podcast's new AI co-host. Trained on the most authoritative legal marketing sources (including this very podcast), backed by private equity from Amazon's Alexa Fund, and equipped with her own proprietary accuracy-testing model... What could possibly go wrong? The guys break down the news: A landmark social media addiction verdict against Meta and Google The epic police accountability case starring Afroman A lawyer whose social profiles were hijacked by a Morgan & Morgan slogan Thanks to our sponsors: Thyme, Alps, LexReception, CallRail, and our new sponsors, Lawmatics and Juvo Leads!An additional thank you to the hosts of this week's events, Smokeball and 8AM! Chapters 0:00 Welcome from ABA TECHSHOW 2026 0:43 Thank You: Smokeball & 8AM 1:54 Why TECHSHOW Is Different 2:42 Big Announcement Coming 3:26 New Format & Weekly Episodes 3:53 Going All-In on AI 4:17 News: Afroman's Civil Rights Case 5:29 News: Meta & Google Social Media Addiction Verdict 6:27 News: Attorney's Social Profiles Hacked 7:29 ALPS Insurance Ad (Read by Claudia) 8:56 Introducing Claudia, AI Co-Host 11:04 What Claudia Does for LHLM 11:19 How Claudia Was Trained 12:37 Hallucinations & Accuracy — How Claudia Handles It 13:35 The Self-Serving Training Problem 14:34 Claudia as Agency Secret Sauce 15:20 Three Firms Per Market — The Business Model 16:02 Claudia's... Unconventional Capabilities 16:56 Things Get Weird 17:22 Budget AI Problems
We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they've got plenty of tactical insights to share. ----- Mail time! When we know what's on your mind, we can bring you the focused, valuable guidance you need to keep growing and improving your law firm business. So, what questions & answers do we have for you today? They guys address marketing mindset shifts (think like a CEO!), seemingly dubious PPC data, visibility tips, 2026 conference recommendations, and more. Also, things are a'changing at Lunch Hour Legal Marketing. Gyi & Conrad take a moment to explain the new partnerships they've been developing, and the next step in the evolution of the podcast. The News: Greater personalization seems to be the driving force behind the expansion of Personal Intelligence across AI Mode in Search, the Gemini app, and Gemini in Chrome. Is this good? Bad? Another step toward hyperdependency? We'll see: Bringing the power of Personal Intelligence to more people Anthropic has done an extensive study on What 81,000 People Want from AI. Give it a read. Users can now ask AI about the businesses they see in Google Maps, and we think this promises to bring some significant user behavior shifts over time. Think about it: How we're reimagining Maps with Gemini. OpenAI updates: Introducing GPT‑5.4 mini and nano. Find Conrad and Gyi at ABA TECHSHOW! Listen Next: BS You Hear at Legal Conferences Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM Chapters 00:00 Intro: LHLM at ABA TECHSHOW 2026 02:23 The News: Google's Personal Intelligence & AI 03:16 The News: Anthropic's Massive AI Study 04:10 The News: Google Maps Re-Imagined with Gemini 05:10 The News: New ChatGPT Release 05:31 Find LHLM at ABA TECHSHOW 06:43 An Evolution for Lunch Hour Legal Marketing (Sponsored Endorsement Model) 13:50 Listener Review: Invaluable 5 Stars 14:58 Opening the LHLM Mailbag 15:15 Mailbag Q1: Helping Marketing Operators Think Like a CEO 22:54 Mailbag Q2: Turned Off PPC, No Drop in Leads - Why? 29:57 Mailbag Q3: Top 3 Trends to Increase Visibility/Growth 36:20 Mailbag Q4: Legal Conferences to Attend in 2026 39:10 Wrap-Up
A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what's right as both a citizen and a representative of the law is so necessary in our current cultural climate. ---- Okay, so maybe you can't be an Olympian, but you can grow your business by pursuing your passions, investing in your community, and showing genuine care for those around you. Gyi and Conrad are honored to welcome Rich Ruohonen, the oldest-ever American winter Olympian, to talk about his experiences with the American Curling team in the 2026 Milano Cortina Olympic Games. Oh, and for all you lawyers out there, Rich shares down-to-earth insights on how his personal injury law firm engages with their community. Later, in the wake of the killings of Renée Good and Alex Pretti, Rich was compelled to use the Olympic stage to speak out about ICE violence in his home state of Minnesota. He shares what that experience meant for him as both a lawyer and a citizen of our great country. Thank you to Rich for representing our country and the profession so well.
Send a textEpisode 76 of the "Everything Except The Law" podcast has arrived! This time we're speaking with the hosts of Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis.Nick Werker and Tony Prieto, hosts of The Legal Intake Experts, also join for this conversation. In this episode, the four marketers break down the hype around AI in legal marketing, examine why many law practices are struggling with bad or incomplete data and share their visions for how marketing attribution and new client intake should be handled.About our guests:After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. Learn more about Mockingbird Marketing here: https://mockingbirdmarketing.com/Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing.Learn more about AttorneySync here: https://www.attorneysync.com/ For more of Conrad and Gyi's thoughts, check out their Lunch Hour Legal Marketing podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4fne6bhy Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ytu6wdec You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.
Mystic for hire! Conrad dusts off the ol' prophetic orb for a look at what 2026 has in store for lawyers and legal marketers. ----- We know you're itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right? And, well, those results aside, the guys then gaze into the depths to pick out the important marketing trends to watch in 2026. More AI stuff, new law firm business structures, anybody who could do anything about fake reviews will do absolutely nothing about it… and more! Cheers to a New Year! The News: Quite the play, Google. - Official: Apple Intelligence & Siri To Be Powered By Google Gemini Better pay attention to this one, folks. Commercial environments are changing, but watching this trajectory should help us wrap our heads around it: New tech and tools for retailers to succeed in an agentic shopping era. And, Jay Ruane wrote a stellar book! - Analog Marketing in a Digital World: A Blueprint for Attorneys to Dominate Local Markets by Being Human Suggested LHLM Episodes: Conrad's Crystal Ball IV | Lawyer Marketing Predictions for 2025 - Legal Talk Network Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM Subscribe to Lunch Hour Legal Marketing: https://play.megaphone.fm/boagdxq4tr2wawseaj104w Learn more about your ad choices. Visit megaphone.fm/adchoices
Looking for something to occupy yourself over the holidays, or to kick off your 2026? Lee Rawles is joined by her fellow Legal Talk Network hosts Stephanie Everett of the Lawyerist podcast and Conrad Saam and Gyi Tsakalakis of Lunch Hour Legal Marketing to share what books, TV shows and movies they enjoyed this year. They also share some of their own resolutions for 2026–and reveal a special new project for the Modern Law Library, coming soon to your podcast feed.
Looking for something to occupy yourself over the holidays, or to kick off your 2026? Lee Rawles is joined by her fellow Legal Talk Network hosts Stephanie Everett of the Lawyerist podcast and Conrad Saam and Gyi Tsakalakis of Lunch Hour Legal Marketing to share what books, TV shows and movies they enjoyed this year. They also share some of their own resolutions for 2026–and reveal a special new project for the Modern Law Library, coming soon to your podcast feed. Learn more about your ad choices. Visit megaphone.fm/adchoices
We welcome back legal marketing expert Gyi Tsakalakis, President of AttorneySync and host of the Lunch Hour Legal Marketing podcast. Five years after Gyi's first appearance on Technically Legal, he discusses the dramatic shifts in digital marketing for law firms, driven largely by the rise of artificial intelligence. Gyi highlights how AI is changing the landscape for lawyers, from automating back-office functions and data analysis to influencing content creation and search engine optimization (SEO). He explains why law firms must diversify their marketing channels beyond just Google to adapt to the new era of conversational search and AI overviews. Despite these technological advances, Gyi emphasizes that the human connection, including a simple handwritten note, remains the most powerful tool in an attorney's arsenal. He argues that as technology automates the mundane, it forces lawyers to focus on the relationships and empathy that truly differentiate their practice. Key Takeaways: Diversify Marketing Channels: Law firms must move beyond a "one-trick pony" approach with platforms like Google and diversify their client acquisition strategies to include social media, email, and local events. The Problem with Client Intake: Gyi discusses the persistent issue of lawyers not responding to inquiries and how AI can help automate certain parts of the intake process, though the human touch is still crucial for building trust. Do What the Bots Cannot: Attorneys should leverage AI for tasks that can be automated (e.g., scheduling, data analysis) to free up time to focus on complex legal work and building meaningful client relationships. AI for Data Analysis: A powerful, overlooked use case for AI in a law firm is analyzing internal data, such as call transcripts and financial records, to identify blind spots and inform marketing strategies. The Future of SEO and Search: Gyi predicts that search will become more conversational and influenced by AI Overviews and that ad-based models will be integrated into all major AI platforms.
How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance. ----- The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the current guidance from Google to help you stand out in your market. Finding ways to provide genuinely unique content and a great site experience are key! And, learn how to employ the E-E-A-T principles for even more good content boosts in search. Learn more about Google AI Content Guidelines: AI Features and Your Website | Google Search Central | Documentation Google Search's guidance on using generative AI content on your website The News: Fear, uncertainty, doubt? Nah, it's just the Google Core Update of June 2025. A recent bunch of Google LSA notifications caused confusion and delay. Sheesh. Ben Sessions's very public vendetta against the shady behavior of some folks operating in his local courts is a sight to behold! Check out Ben's Facebook page for more. Another acquisition! Clio buys vLex, and this could be an exciting game changer. Clio and Scorpion recently reached an exclusive partnership agreement for marketing services — More on this to come. In the wake of the tragic Texas Floods, there are ways you can help. The Texas Disaster Legal Help Group will need more volunteers for years to come. Suggested LHLM Episodes: Big Money — Who Owns the Future of Law? - Lunch Hour Legal Marketing Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google's content guidance to help you understand how to effectively leverage content for your business & marketing strategies. ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality. Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google's SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation The News: Jason Hennessey's firm Hennessey Digital was purchased by private equity. Answering Legal has launched a free AI-powered chatbot. You don't have to be a customer to use it, so you might as well check it out. The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount. CallRail's Voice Assist comes out of beta mid-July! Keep an eye out for it. Hit us up to do an Ignite Pitch at the LHLM Summit! If you've got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch. Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know What's In a Brand? Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) 0:00 Gyi Griswold Goes Michigan Roadtrippin' 2:48 The News 8:47 Is Venture Capital Getting Greedy? 21:30 Help With Google's Helpful Content
Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You're in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what's driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let's grow your law firm—one lunch hour at a time.
Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You're in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what's driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let's grow your law firm—one lunch hour at a time. Learn more about your ad choices. Visit megaphone.fm/adchoices
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:
Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:
A law firm's marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing. Links from the episode: Check out NetDocuments Listen to the Lunch Hour Legal Marketing Podcast If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!
A law firm's marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing. Links from the episode: Check out NetDocuments Listen to the Lunch Hour Legal Marketing Podcast If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free!
Your CRM software isn't just some technical database that should be hidden away somewhere. If you've got it, flaunt it! And, congratulations, you've made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and every new connection as a way to grow your CRM database. It takes time and discipline to do it right, but it's totally worth it to grow your business. Gyi and Conrad discuss the possibilities that lie within a robust CRM system and how to meaningfully and effectively leverage those connections. We're 90 days in, everyone. How did Q1 go for you? Gyi and Conrad outline all the things lawyers and marketers should start measurably seeing after three months in the full swing of their marketing strategies. Is your target audience working? Are you hitting your priorities? What needs to change? The guys talk through all the questions you should be asking and the benchmarks you should be reaching at this point in the year. The News: So, what should we expect from Google in the next 12 months? Well, Conrad just did a session on it at Mass Torts Made Perfect, so he'll give you an overview! Universal Analytics is seriously done-zo on July 1, so if you're still using it, get out now. LocalU is coming to Detroit, and Gyi gets to help! LocalU taps into industry leading experts to teach about stellar SEO content. Check it: LocalU Detroit 2024 Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Diverse Marketing || 30 Days In - LHLM Episode Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
In this episode's discussions around the Community Table: AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it's a tool, not a replacement for your skills!). How do you convey the value of a paid consultation? Help clients understand what they get by paying for a professional consultation. Sometimes it starts with an explanation that every case is different, and only a paid consultation can explore all available options before hiring an attorney. Tell prospects what they can expect from you and your conversation is more than a sales call. Marketing is important. And it's expensive. How do you know when you're getting the right ROI? It takes some math. Do you know how much you're spending and how many paying clients are a direct result? Plus, the risks and rewards of posting your firm's phone number prominently. Sometimes putting your number out there generates spam and time-wasting calls when a simple online scheduling tool could be more efficient. What's right for you? Mentioned in this Episode: ChatGPT 4 Paxton AI for legal profession “Michael Cohen Says He Unwittingly Sent AI-Generated Fake Legal Cases To His Attorney,” NPR Microsoft Excel “PPC For Lawyers: It's About Cost Per Client, NOT Cost-Per-Click,” Lunch Hour Legal Marketing on Legal Talk Network “Getting Started With Local Services Ads,” Google Calendly Join the next Community Table live. What's on your mind?
In this episode's discussions around the Community Table: AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it's a tool, not a replacement for your skills!). How do you convey the value of a paid consultation? Help clients understand what they get by paying for a professional consultation. Sometimes it starts with an explanation that every case is different, and only a paid consultation can explore all available options before hiring an attorney. Tell prospects what they can expect from you and your conversation is more than a sales call. Marketing is important. And it's expensive. How do you know when you're getting the right ROI? It takes some math. Do you know how much you're spending and how many paying clients are a direct result? Plus, the risks and rewards of posting your firm's phone number prominently. Sometimes putting your number out there generates spam and time-wasting calls when a simple online scheduling tool could be more efficient. What's right for you? Mentioned in this Episode: ChatGPT 4 Paxton AI for legal profession “Michael Cohen Says He Unwittingly Sent AI-Generated Fake Legal Cases To His Attorney,” NPR Microsoft Excel “PPC For Lawyers: It's About Cost Per Client, NOT Cost-Per-Click,” Lunch Hour Legal Marketing on Legal Talk Network “Getting Started With Local Services Ads,” Google Calendly Join the next Community Table live. What's on your mind?
What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business. Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing! Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market.
What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business. Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing! Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market.
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time.In their discussion about best practices in legal marketing today, Gyi and Wayne talked about, among other things:- What is good content these days- How law firms screw up when it comes to referral marketing- The two things that all legal marketing and business development boils down to (18:25ish)- Why community marketing is underappreciated- Branding vs. direct response advertising- The state of SEO for law firms today- The importance of authorship in the age of AI- Why Gyi might not hang up the phone on an attorney who calls to discuss a metaverse strategy- Law firms and influencer marketing- What corporate law firms can learn from "direct to consumer" law firms, and vice versaWatch the episode on YouTube:https://www.youtube.com/watch?v=qSFsD5-0mA0About Gyi TsakalakisGyi's personal website: https://gyitsakalakis.comGyi on LinkedIn: https://www.linkedin.com/in/gyitsakalakisGyi on X/Twitter: https://twitter.com/gyitsakalakisGyi's podcast, Lunch Hour Legal Marketing: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketingGyi's company, AttorneySync: https://www.attorneysync.comAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com
A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA Techshow is really, really soon, and the guys can't contain their excitement. On the pod, Gyi and Conrad give you a preview of their sessions and what you can expect; including branding and positioning, a data-driven section on the future of legal marketing, and using LinkedIn for brand acceleration. I mean, you ARE going to Techshow aren't you? Ha, of course you are. Be sure to bring all of your homemade #LHLM gear, hunt down the guys, and share your undying love for all things Lunch Hour Legal Marketing. Then, Conrad tries to make Gyi's head explode with the question, “Are Google Ads too expensive?” So, are they? Maybe, just maybe, you're asking the wrong question. If the only thing you are measuring is cost-per-click, you might be a little bit off-base. Learn from the best on how to analyze the true cost and benefit of your digital ad spend. The News: A.I. saw a $100 billion market cap loss. What happened? And how did Google react? DoNotPay is in the news again, and it could mean legal troubles are brewing. Using fruit snacks to generate good reviews from jurors.
A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA Techshow is really, really soon, and the guys can't contain their excitement. On the pod, Gyi and Conrad give you a preview of their sessions and what you can expect; including branding and positioning, a data-driven section on the future of legal marketing, and using LinkedIn for brand acceleration. I mean, you ARE going to Techshow aren't you? Ha, of course you are. Be sure to bring all of your homemade #LHLM gear, hunt down the guys, and share your undying love for all things Lunch Hour Legal Marketing. Then, Conrad tries to make Gyi's head explode with the question, “Are Google Ads too expensive?” So, are they? Maybe, just maybe, you're asking the wrong question. If the only thing you are measuring is cost-per-click, you might be a little bit off-base. Learn from the best on how to analyze the true cost and benefit of your digital ad spend. The News: A.I. saw a $100 billion market cap loss. What happened? And how did Google react? DoNotPay is in the news again, and it could mean legal troubles are brewing. Using fruit snacks to generate good reviews from jurors.
Yes, it's more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail's 2023 Marketing Outlook for Law Firms. ----- As a devotee of Lunch Hour Legal Marketing, CallRail's 2023 Marketing Outlook for Law Firms offers you the chance to see how well you've been following along. But, regardless of whether the report surprises you, the takeaways are crucial. Gyi and Conrad break down some of the most significant findings and give you the context you need to understand how they should impact your practice. And, you know we couldn't leave it alone. Everyone's favorite subject—ChatGPT—is still top of mind. With Google flip flopping on whether AI content will help or hurt your site, should you be using it? Avoiding it? The guys break down the pros, cons, and today's best practices, so you're ready for tomorrow. The News: Lawyerist and Affinity have tied the knot. Congrats to the happy couple! Google's messed with stuff again, but at least they told us how, so you can adjust how you look at your metrics. And DoNotPay will… well, PAY a cool million if you let a computer feed you arguments in front of the Supreme Court. Mentioned in This Episode: CallRail 2023 marketing outlook for lawyers DoNotPay/Supreme Court on Twitter ChatGPT Marketing Explained on YouTube Google's AI can see through your eyes what doctors can't ABA Techshow ABA Techshow Startup Alley Register for Techshow Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
Yes, it's more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail's 2023 Marketing Outlook for Law Firms. ----- As a devotee of Lunch Hour Legal Marketing, CallRail's 2023 Marketing Outlook for Law Firms offers you the chance to see how well you've been following along. But, regardless of whether the report surprises you, the takeaways are crucial. Gyi and Conrad break down some of the most significant findings and give you the context you need to understand how they should impact your practice. And, you know we couldn't leave it alone. Everyone's favorite subject—ChatGPT—is still top of mind. With Google flip flopping on whether AI content will help or hurt your site, should you be using it? Avoiding it? The guys break down the pros, cons, and today's best practices, so you're ready for tomorrow. The News: Lawyerist and Affinity have tied the knot. Congrats to the happy couple! Google's messed with stuff again, but at least they told us how, so you can adjust how you look at your metrics. And DoNotPay will… well, PAY a cool million if you let a computer feed you arguments in front of the Supreme Court. Mentioned in This Episode: CallRail 2023 marketing outlook for lawyers DoNotPay/Supreme Court on Twitter ChatGPT Marketing Explained on YouTube Google's AI can see through your eyes what doctors can't ABA Techshow ABA Techshow Startup Alley Register for Techshow Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022's biggest lessons. ----- The holidays: a time when everybody (hopefully) takes a little time off for themselves and their families; a time to turn off the email, to sit and relax and suffer the endless stream of Christmas music. Speaking of which… Lunch Hour Legal Marketing™️ proudly presents: “The 12 Days of Legal Marketing.” The guys use this once in a lifetime opportunity to share their impressive singing skills, along with a fun reminder of some legal marketing tips we've shared over the past year. And be sure to stick around for a special fireside retelling of the tale of Zippy the Chicken. From dark social to pay-per-clicks a-clicking, here's a look at some of the biggest topics Conrad and Gyi covered in 2022. Thank you for joining us at Lunch Hour Legal Marketing! Happy New Year, and may your 2023 be filled with fat stacks. The News: China is banning A.I. generated content without watermarks, or are they? Ken White, at The Popehat Report, bails on Twitter. Techshow registration is open, as are applications for Startup Alley (deadline is Jan. 6, people).
In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022's biggest lessons. ----- The holidays: a time when everybody (hopefully) takes a little time off for themselves and their families; a time to turn off the email, to sit and relax and suffer the endless stream of Christmas music. Speaking of which… Lunch Hour Legal Marketing™️ proudly presents: “The 12 Days of Legal Marketing.” The guys use this once in a lifetime opportunity to share their impressive singing skills, along with a fun reminder of some legal marketing tips we've shared over the past year. And be sure to stick around for a special fireside retelling of the tale of Zippy the Chicken. From dark social to pay-per-clicks a-clicking, here's a look at some of the biggest topics Conrad and Gyi covered in 2022. Thank you for joining us at Lunch Hour Legal Marketing! Happy New Year, and may your 2023 be filled with fat stacks. The News: China is banning A.I. generated content without watermarks, or are they? Ken White, at The Popehat Report, bails on Twitter. Techshow registration is open, as are applications for Startup Alley (deadline is Jan. 6, people).
How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. ----- Like it or not, the pandemic opened Pandora's box of WFH, but does it feel like you're working from home or living at work? The lines have certainly blurred. However, that doesn't mean you have to be on call 24/7 waiting by the phone to meet a client's every beck and call. Gyi and Conrad are here to help you find the right balance of flexibility, technology, and boundaries to meet your client's needs and still keep your sanity. You'll just need to find some other time to listen to podcasts since you fired your commute. *wink* There are three parts to branding: Know, Like, and Trust. Sure, you can put up a billboard easily enough, but how do you get people to actually LIKE you? That, dear friends, is the difference between brand awareness and brand affinity. The guys tell you why you've woefully bungled your Veteran's Day messaging, spank you on the bottom, and implore you to get out there and do better. Maybe the best segment Conrad and Gyi have ever done? You be the judge. The News: Battle of the industry reports. Does it seem like every legal directory is putting out a “State of the Industry” report? Maybe it's because they are. Lawmatics announces new integration with MyCase. Is there a hint of a decline in the prevalence of Google local search results? References mentioned: Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok LawSites, “Small Firm Lawyers Are Awash With Optimism About Their Practices, Thomson Reuters Survey Finds,” Martindale-Avvo, “Understanding the Legal Consumer 2022” Lawmatics Integrates With MyCase A Glitch in the Google Local System? Morris Lilienthal YouTube Levinson & Stefani YouTube Derrick Law Office on YouTube Chris Walker, Refine Labs Clio Legal Trends Report
How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. ----- Like it or not, the pandemic opened Pandora's box of WFH, but does it feel like you're working from home or living at work? The lines have certainly blurred. However, that doesn't mean you have to be on call 24/7 waiting by the phone to meet a client's every beck and call. Gyi and Conrad are here to help you find the right balance of flexibility, technology, and boundaries to meet your client's needs and still keep your sanity. You'll just need to find some other time to listen to podcasts since you fired your commute. *wink* There are three parts to branding: Know, Like, and Trust. Sure, you can put up a billboard easily enough, but how do you get people to actually LIKE you? That, dear friends, is the difference between brand awareness and brand affinity. The guys tell you why you've woefully bungled your Veteran's Day messaging, spank you on the bottom, and implore you to get out there and do better. Maybe the best segment Conrad and Gyi have ever done? You be the judge. The News: Battle of the industry reports. Does it seem like every legal directory is putting out a “State of the Industry” report? Maybe it's because they are. Lawmatics announces new integration with MyCase. Is there a hint of a decline in the prevalence of Google local search results? References mentioned: Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok LawSites, “Small Firm Lawyers Are Awash With Optimism About Their Practices, Thomson Reuters Survey Finds,” Martindale-Avvo, “Understanding the Legal Consumer 2022” Lawmatics Integrates With MyCase A Glitch in the Google Local System? Morris Lilienthal YouTube Levinson & Stefani YouTube Derrick Law Office on YouTube Chris Walker, Refine Labs Clio Legal Trends Report
You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages (done right!) can afford a personal touch for your clients, bring more prospects into your funnel, and convert those opportunities you're currently missing out on. And has Google ended the era of the ad agency? The guys explore Google's new Performance Max campaigns and whether they're really the biggest change to Google in 10 years. PLUS: IMPORTANT NEWS! Conrad adopts a puppy! A desperate play for social media attention, of course, because Lunch Hour Legal Marketing is now on YouTube (and puppies are cute). And In Less Puppy-Filled News: Google is offering certification for SEO. In a new survey of how people find lawyers, surprise, the answers are Google, “the internet,” and referrals. Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.
You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages (done right!) can afford a personal touch for your clients, bring more prospects into your funnel, and convert those opportunities you're currently missing out on. And has Google ended the era of the ad agency? The guys explore Google's new Performance Max campaigns and whether they're really the biggest change to Google in 10 years. PLUS: IMPORTANT NEWS! Conrad adopts a puppy! A desperate play for social media attention, of course, because Lunch Hour Legal Marketing is now on YouTube (and puppies are cute). And In Less Puppy-Filled News: Google is offering certification for SEO. In a new survey of how people find lawyers, surprise, the answers are Google, “the internet,” and referrals. Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.
Every single referral you get is going to google you before they give you a call, so… what will they find? If you're not sure, that's a problem. Jared says it's time to take a hard look at your website and social media presence (and go take a listen to Lunch Hour Legal Marketing) to make sure those leads turn into paying clients. Next, all that web presence talk leads us right into Jared's chat with Jeff Lantz of Esquire Interactive. They discuss what makes a great website, keeping things fresh, and leveraging analytics and social media. And, no, we didn't forget the Rump Roast! Jared and Jeff play “Lance-A-Lot,” where Jeff “Lantz” must identify famous “Lances”… you see where we're going here. Jeff Lantz is an attorney, ABA book author, and CEO at Esquire Interactive. ----- Since we played the name game with Jeff Lantz of Esquire Interactive, here's a bunch of songs with people's names in them. https://open.spotify.com/playlist/2zitgmHXqG8LusNHqzOl7A?si=5be0e426621e4d48 ----- Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our closing track is Brooklyn Brunch by AFTERNOONZ. Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.
Every single referral you get is going to google you before they give you a call, so… what will they find? If you're not sure, that's a problem. Jared says it's time to take a hard look at your website and social media presence (and go take a listen to Lunch Hour Legal Marketing) to make sure those leads turn into paying clients. Next, all that web presence talk leads us right into Jared's chat with Jeff Lantz of Esquire Interactive. They discuss what makes a great website, keeping things fresh, and leveraging analytics and social media. And, no, we didn't forget the Rump Roast! Jared and Jeff play “Lance-A-Lot,” where Jeff “Lantz” must identify famous “Lances”… you see where we're going here. Jeff Lantz is an attorney, ABA book author, and CEO at Esquire Interactive. ----- Since we played the name game with Jeff Lantz of Esquire Interactive, here's a bunch of songs with people's names in them. https://open.spotify.com/playlist/2zitgmHXqG8LusNHqzOl7A?si=5be0e426621e4d48 ----- Our opening track is Two Cigarettes by Major Label Interest. The music for the Legal Trends Report Minute is I See You by Sounds Like Sander. Our closing track is Brooklyn Brunch by AFTERNOONZ. Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.
Your law firm is a business, so it's in your best interest to treat it like one. That means – focus on developing your marketing strategy. Gyi Tsakalakis chats with Conrad Saam and Jeana Goosman about targeting the right market with the right process to grow your law firm. Gyi Tsakalakis is founder of AttorneySync and co-host of Lunch Hour Legal Marketing. Conrad Saam is founder of Mockingbird Marketing and co-host of Lunch Hour Legal Marketing. Jeana Goosmann is the founder, CEO and managing partner of the Goosmann Law Firm.
In honor of Conrad Saam's recent appearance on this program, we're sharing an episode of his show Lunch Hour Legal Marketing for you to hear. If you like what you hear, be sure to subscribe for more Conrad and Gyi Tsakalakis. ----------- Conrad and Gyi take on the elephant in the courtroom. Clio's Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we're reluctant to go there. Why? Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it's something you've never considered, it's probably time you did. And in the news (maybe related, just a bit!) we're seeing a spike in inflation, even if the Fed wants to call it transitory. Look around, everything seems to be going up … except legal fees? Plus, Facebook (and its global apps) go down. In legal tech, what's up with Smokeball legal matter management? Changes in Google marketing? Let's talk.
Many attorneys have received an offer of an award recognizing them as a distinguished lawyer in your city or state. Perhaps the message, coming as an email or a message on Facebook, offers a custom plaque, an inscribed crystal, and/or an appearance in a publication, and all for the low, low price of the membership fees to the awarding organization. Who would ever pass up such a rare opportunity? So are we looking at a pay-to-play here? A scam? What is the application process? And should lawyers beware?! On Lawyer 2 Lawyer, host Craig Williams is joined by Conrad Saam, founder of Mockingbird Marketing, to talk about the award industry, the constraints for legal marketing, and what lawyers should do if they receive a solicitation promising an award for a price. Watch this channel next week for a special bonus Lunch Hour Legal Marketing episode. But there's no need to wait! Click here to find all the great content from Lunch Hour Legal Marketing.
Many attorneys have received an offer of an award recognizing them as a distinguished lawyer in your city or state. Perhaps the message, coming as an email or a message on Facebook, offers a custom plaque, an inscribed crystal, and/or an appearance in a publication, and all for the low, low price of the membership fees to the awarding organization. Who would ever pass up such a rare opportunity? So are we looking at a pay-to-play here? A scam? What is the application process? And should lawyers beware?! On Lawyer 2 Lawyer, host Craig Williams is joined by Conrad Saam, founder of Mockingbird Marketing, to talk about the award industry, the constraints for legal marketing, and what lawyers should do if they receive a solicitation promising an award for a price. Watch this channel next week for a special bonus Lunch Hour Legal Marketing episode. But there's no need to wait! Click here to find all the great content from Lunch Hour Legal Marketing.
In the news, market consolidation continues with Litify's purchase of LegalStratus. And the guys discuss Ohio's recent short-sighted decision to roll back lawyer advertising by banning competitive brand bidding. Gyi and Conrad have more schooling to do when it comes to lawyer ad regulation. But first, the two create a glossary of online ad payment types: CPC, CPM, CPL, and CPA. Listen carefully. There may be a quiz down the line. In a new segment, “Dear State Bar Regulator,” Gyi appeals to bar regulators in Texas, Florida, and South Carolina to revisit rules that put lawyers at a competitive disadvantage in modern law practice. Gyi and Conrad invite reviews of #LHLM, even from bar leaders who may never again invite them to speak at a conference. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
In the news, market consolidation continues with Litify's purchase of LegalStratus. And the guys discuss Ohio's recent short-sighted decision to roll back lawyer advertising by banning competitive brand bidding. Gyi and Conrad have more schooling to do when it comes to lawyer ad regulation. But first, the two create a glossary of online ad payment types: CPC, CPM, CPL, and CPA. Listen carefully. There may be a quiz down the line. In a new segment, “Dear State Bar Regulator,” Gyi appeals to bar regulators in Texas, Florida, and South Carolina to revisit rules that put lawyers at a competitive disadvantage in modern law practice. Gyi and Conrad invite reviews of #LHLM, even from bar leaders who may never again invite them to speak at a conference. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
The latest news about Google's update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what to focus on with this latest Google rollout. Their predictions for further market consolidations hit the mark again, this time with news of the acquisition of SEO industry leader Moz by IContact Marketing Corp. Rounding out the news, they explain what's new about Google's new tool, Search Console Insights. Diving deeper into Clio's information-rich Legal Trends Report, Gyi and Conrad welcome Friend of the Podcast George Psiharis to talk about lawyer hireability and the disconnect between what lawyers think clients want and what clients say they want from their lawyers. The three discuss how the disconnect makes sense but how fixing the issues isn't necessarily so simple. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
The latest news about Google's update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to “fix” problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what to focus on with this latest Google rollout. Their predictions for further market consolidations hit the mark again, this time with news of the acquisition of SEO industry leader Moz by IContact Marketing Corp. Rounding out the news, they explain what's new about Google's new tool, Search Console Insights. Diving deeper into Clio's information-rich Legal Trends Report, Gyi and Conrad welcome Friend of the Podcast George Psiharis to talk about lawyer hireability and the disconnect between what lawyers think clients want and what clients say they want from their lawyers. The three discuss how the disconnect makes sense but how fixing the issues isn't necessarily so simple. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
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