Media Magnet

Tis' the season for Gift Guides

Harness the power of AI technology to help you perfect impressive pitch ideas, in less time, more often! Sounds too good to be true right? Keep listening... No pitch ideas, no worries! Unsure of what the heck a good headline is for the subject of your pitch email? We've got you. Don't have time to troll through media publications online to check for features like yours or what a journo has covered before? Well my friends, the beauty of technology and my guest on today's podcast episode. ChatGPT Expert and Coach, Jess Clark is about to make your life a whole lot easier! In fact, Jess shares how she can help women founders and business owners like you how to save more than 10 hours a week AND get featured in the media while you're at it! Jess Clark is savvy, smart, serial entrepreneur. She's also the mum of 2 small children who's determined to build a business AND make a profit in just two hours a day and WITHOUT putting her kids in childcare. That's right, she works 2 hours a day while her daughter sleeps and has built her business and her reputation as a ChatGPT expert from 0 to 450 sales in just 10 months. Jess is no stranger to business, she started out at 22 establishing one of Australia's first Paint and Sip businesses before selling and moving into corporate communications and marketing. She had her ambitions firmly set on becoming CEO. But starting a young family changed her definition of success and she set out with new ideals in sight. After a few false starts, in late November 2022, she received an email about a new kind of AI technology, Chat GPT. Fast forward almost a year and Jess is proud to be a trailblazer in this space. In today's episode, we discuss about how female founders and women-led businesses can use ChatGPT:

She's back!! Veteran journalist, editor and media expert, Ali Izzo is in the house and on the poddy for the second time this year!! And it's for good reason. In today's episode of the podcast we're delving into the wonderful, and often mysterious world of Affiliate Marketing with Ali who know performance marketing like a pro having worked in women's magazines for the last 20 years. Now first things first, if this is a whole new world to you, you're not alone, because Affiliate Marketing is not my wheelhouse either! But stay tuned because by episodes' end you're going to be halfway to expert status and you can complete your AM degree and start making a ton of cash with our special 90 minute Affiliate Marketing Masterclass with Ali later this month! In case you're unsure, Affiliate Marketing is a performance marketing channel where brands pay for customer acquisition by partnering with influencers or affiliates who promote their products.Building part of your business or personal brand based on an Affiliate Marketing program is also statistically more likely to get your product or service featured in media in areas like product reviews or recommendations? How? Because Journalists are incentivised to include affiliate links in their stories, as it brings in an extra revenue stream for the business and helps them meet their KPIs. Affiliate marketing isn't just about making money; it's also about forging valuable partnerships, creating authentic content, and delivering value to your audience. As a media professional with 20 years of experience working in women's lifestyle titles and a special interest in fashion, beauty and health - there is no one better placed to take us behind the scenes of the Affiliate Marketing industry. Ali has worked at ELLE, Cosmopolitan, Harper's BAZAAR, JONES, Stellar and Body+Soul in hybrid roles, and also dipped her toes into the world of producing and hosting podcasts with Healthy-ish. She's now the Head of Digital Strategy at Are Media, sitting across iconic titles like the Australian Women's Weekly, Marie Claire, Gourmet Traveller, Home Beautiful and Who. We'll delve into Ali's strategies, experiences, and the proven methods to make Affiliate Marketing work for your business and learn all about how small businesses and personal brands can create an additional revenue stream and make money while they sleep.

Anita Siek is not a TV producer, print journalist or magazine editor. But she is in the business of words. And she's really bloody good at it. Words that encourage people to take action, to feel something, to do something, words that produce a specific outcome...Do you know how powerful a skill like that is? To be able to guide someone to take action, to do what you want them to do based purely on the fact that your written copy told them to. It's crazy! And we all need this skill in our business, like, yesterday! Anita Siek is a lawyer turned brand and copy strategist and CEO of Wordfetti, a strategic copywriting and brand strategy house helping brands that don't do normal, stand out and make more sales through psychology, design-thinking and words. Outside of Wordfetti, Anita is also the co-founder of Lenny, a digital mortgage broking business, the host of Brandfetti - a leading Marketing podcast, a speaker and she runs a high-touch Mastermind to help businesses strategically and sustainably grow and scale through unconventional business strategies.Some of Anita's clients include Australia's largest insurer group IAG, The Calile Hotel Group, TEDx, Lack of Color and more. Her work has been featured on Forbes, Mumbrella, SmartCompany and Thrive Global. In short, in the world of words, Anita is a bit of a celebrity and as a former journalist and writer, I'm a word geek and super-fan so this one is a bit of a love fest. But I promise, even if words aren't your thing or writing clever copy is the thing you loathe most in business, Anita's insight is for every. body. That's the ironic thing right, by the end of this episode her words will have convinced you that the words YOU choose to use in your business are a game changer in every way. And they are. Want to learn from more incredible guests like this? The Media Masters Academy opens doors again in February 2024, join the WAITLIST here: https://www.liznable.com/mediamastersacademy

Journalist and entrepreneur, Annabelle Hickson, is a very talented story teller and knows a bloody good yarn when she hears one. So good, in fact, she started her own magazine, Galah in 2020 with precisely that mission: to share beautiful story telling about regional headlines that matter. Formerly a city girl, Annabelle, started her career as a reporter for The Australian newspaper in the early 2000s, before she fell in love with a handsome farmer from the NSW border and her life took a completely different direction. Annabelle now lives on Australia's second largest pecan orchard, a farm situated in far north west New South Wales sandwiched between the tiny towns of Tenterfield and Texas. Yes that's the Texas NSW. This is also Galah HQ. As an outsider all she'd ever heard in the media was negativity about the bush, droughts, floods, rains and whingeing farmers. But her experience on the land was proving to be quite different, Everywhere she looked she saw smart, clever and resilient people who talked about opportunities instead of limitations. Annabelle wanted to tell a different story and she knew most mainstream magazines were already battling diminishing budgets, staff cuts and quality issues. Annabelle wanted to create a publication that assumed people in regional Australia were a smart and increasingly diverse lot, who cared about community and creativity and the environment, as well as profitability. And she wanted a publication that acted as a bridge between the city and country divide. And so Galah was born. Annabelle has an incredible way with words, she's a gifted story-teller and can sniff out a paid ad, thinly veiled as a story pitch, from a mile away. Join me as we talk about the importance of building trust in your brand before all else, how she created a 70,000 plus community from scratch and why great story-telling sells so well. You can check out her incredible masterpiece that is Galah Magazine right here: https://www.galahpress.com/ Join the Media Masters Academy Waitlist here (doors open again in Feb 2024!) Join the MMA Waitlist here!

Dimity Brassil first recorded her mum's life story in 2018. She was spurred into action following the death of both her father and sister in a relatively short period and it dawned on her one day that she would never hear their voices again. So, Dimity decided to sit down with her mum, Anne, and capture her voice telling her story - before it was too late. Dimity and Anne worked together to create A Lasting Tale. Little did they know they would create a movement empowering a generation of older Australians to share their lifestories with their own loved ones. Five years on, A Lasting Tale has evolved into a professional interview service for people with a lifetime of stories to share. The service has 40 professional journalists recording private audio life stories for families Australia-wide. They have recorded 1,500 humble yet heroic life stories of everyday people. A Lasting Tale now has a free mobile app and works with retirement villages, palliative care providers, libraries and community organisations. They also run specialist life story intergenerational programs in aged care. Dimity is an alumni of the May Cohort of the Media Masters Academy and she has been kicking massive Media and PR Goals since she finished the course just a few months ago. In Dimity's own words, she came into the course knowing she had to get comfortable with self-promotion (but it felt icky and unnatural), she wasn't getting the results her business needed to grow by Meta ads alone and she knew she needed to build massive trust and credibility in her brand before people would part with such a personal purchase and invest in her business to tell a loved ones story. It's safe to say Dimity has done all that times 1000% and her business has exploded since finishing the course. In the last month alone, Dimity and a Lasting Day have been featured in: Womens Agenda The Good Weekend (SMH, The Age, WA Today, Brisbane Times) Sunday Life (SMH, The Age, WA Today, Brisbane Times) 89 local online news services through Australian Community Media servicing regional, rural and remote Australia The Canberra Times, The Newcastle Herald, The Illawarra Mercury (through ACM) The Land Starts at 60 online publication ABC Radio Upper Hunter ABC Radio Goulburn Murray ABC Radio Shepparton 2GB Sydney...and she's booked to do an interview on Sunday for ABC Radio Melbourne. Completing the Media Masters Academy course created an incredible "Aha" moment in Dimity's business journey, where she realised she never had to self-promote again to grow her business and gain valuable brand awareness, because she learned how to get the media to do that for her. This is Dimity's story.

On this week's episode I'm joined by Jasmine Kostas, the Managing Editor of Channel Seven's Sunrise, Australia's top rating television morning news show for the last 19 years. Before joining Seven, Jasmine held roles with Today and Weekend Today as Supervising Producer and was the founding producer of the Gold Week Telethon. Jasmine is also one of the prestigious guest experts inside the next round of the Media Masters Academy that opens later this month and I'm so thrilled she agreed to be a part of it because her experience and inside knowledge of pitching the media is invaluable! On today's episode Jasmine shares with us all the incredible opportunities we have as founders, directors and business owners to help producers and reporters fill 3.5 hours of live television every day! The next 40 or so minutes are chock full of story ideas and news angles Sunrise is on the look out for everyday, tips on how to break through the noise in her inbox to get noticed (and to get your email opened!) and the best ways to get cement a spot for yourself on Sunrise's Guest Expert database! Yes, that's a THING! Plus she shares her personal email address so you can pitch her directly! So whether you're a night owl or an early bird, this is an episode worth losing sleep over. Enjoy x

In this episode of the podcast Liz talks to Ali Izzo, a journalist, freelance writer, editor, digital content strategist, podcaster and content creator who's worked in the media for 20 years. Her speciality or "special interest" as she coins it, is fashion, beauty and health and she's worked on almost every women's magazine you can think of, and now, most recently has taken on the title of Head of Digital Strategy at Are Media who own mastheads like the Australian Women's Weekly, Marie Claire, Gourmet Traveller, Home Beautiful and Who. Starting in print at some of Australia's most well known teen and young women's magazines CLEO and DOLLY, Ali was soon tempted by the bright lights of the digital media world and joined Pop Sugar Australia, one of the first digital media outlets to really break into print territory at the time. From there Ali worked at ELLE, Cosmopolitan, Harper's BAZAAR, JONES, Stellar and Body+Soul in hybrid roles, and also dipped her toes into the world of producing and hosting podcasts with Healthy-ish. And guess what? Ali is one of the Guest Experts inside the August Round of the Media Masters Academy! Make sure to yourself a spot on the waitlist ASAP, so when doors open later this month, you'll get first dibs to access LIVE masterclasses with incredible journalists just like Ali. Ali will cover all her inside tips and tricks for how to write a successful story pitch, the do's and don't's of pitching women's publications and the difference between digital and print pitching PLUS you can pitch her YOUR story ideas LIVE and get her feedback in real time.

This is an episode for all those business owners out there who have a teeny tiny bit of Imposter Syndrome. If you've ever referred to your business as "just this" or "just that" or "little" or minimised your achievements or growth in any way...you don't want to miss my chat with the AFR's Jess Sier! I don't know why, but the AFR has always seemed so, so highbrow, so unattainable somehow for the hustlers like me and the community that I serve, a revered Australian Media Institution famous not only for their incredible journalism, their dogged determination to publish trustworthy content and to always get two sides to every story but also their coverage of really amazing, aspirational, publicly listed companies and famous startups like Atlassian and Canva. They publish headlines like The 10 Wealthiest Executives in the ASX 300 Revealed...I mean, it has always seemed to me that I (or my SME clients) had to already BE the billion dollar success story before the AFR would touch any pitch email. I didn't think they were actively seeking the stories of SME's who were still on their way. Turns out I was wrong and my guest in today's podcast episode, AFR Technology Reporter, Jess Sier breaks down all the reasons why. Jess covers ASX-listed tech companies, software and internet culture for the paper, but she's also a master at disseminating cumbersome, confusing tech speak to broadcast to the masses what's important in the business and financial world, no matter where your business is at or how much revenue your company makes. This is a fascinating episode where Jess takes us behind the scenes of the AFR, what makes news, what sorts of stories they're on the lookout for, why they LOVE small business pitches and honest and transparent founders stories and, why she's 100 times more likely to open a pitch email from you (a reader, founder or business owner) than a PR company any day. So, if you're like me (or even if you're not) and you've always put getting featured in the Australian Financial Review in the too hard or unattainable basket, you're going to find this episode a game-changer.

Excuse the French, but I'm going to put this bluntly. Wen shit hits the fan in your business (which, I can guarantee you, it will! at some stage), you're going to want someone like the guest on today's show, Sally Branson Dalwood, on your side. Sally is a Crisis Management and Reputation Specialist- and before you say, yeah but only big businesses need someone like Sally, think again. Sally hates the word spin but it rhymes with win, so I'm using it...she's an expert in any crisis in your business, including internal challenges like cashflow issues or a team culture crisis to bad Google reviews and negative media attention. And Sally says small to medium businesses need crisis strategies and skills now more than ever! Sally has over twenty years of Diplomatic, Military, Government, Not-for-profit and Corporate experience. Her resume reads like a who's who of some of the most powerful personalities and profiles in Australia and around the world. Sally has advised the most senior Australian politicians, both Australian and American senior military officials - including members of the Joint Chiefs of Staff (USA). She advised the Australian Government Cabinet and Ministry when she was Senior Press Secretary to the Australian Prime Minister at the time. Sally has planned and managed public affairs programmes of significant scale, risk and geopolitical importance. She is now Director of Sally Branson Consulting, where she offers both proactive and reactionary management strategies to clients. Iconic global brands and organisations rely on Sally during their darkest time of crisis. She finds solutions and remedies that are timely, effective and results-driven. Sally has undertaken significant work to create positive institutional change through crisis response. Unfortunately we can't name them here because the irony is no one wants the world to know they're using a crisis consultant! Sally also specialises in reputation management and leadership planning. She has worked with high-profile individuals experiencing significant reputation damage. Sally provides strategic planning for individuals to manage and grow positive public profiles. Sally knows how to turn the most catastrophic situations in your business into incredible opportunities. She's amazing to watch in action and you're going to love learning from her in this killer episode of the poddy. Enjoy!

Today we're talking Pitching to Podcasts, how it works, the benefits, the differences between pitching your business to a podcast versus say tv or print media...and the organic super power of sharing your business or brand story with the luxury of time.... You see, when you're featured in other media forms like Live TV or a magazine, there's almost always time limits, maybe 2 or 3 minutes, then there's word count restrictions and deadlines to meet. With podcasts, there's none of that. It's casual, genuine, honest conversations with none of the pressure of LIVE TV or unrealistic deadlines. However with that luxury of what could be anywhere up to 60 minutes per podcast guest appearance, comes the challenges of being able to share the story of your business or your personal brand in a way that keeps the audience captivated and connected to you, still listening in 60 minutes from now...and that's no mean feat. My guest today is a podcasting expert. Caitlin Judd is the co-host of Australia's top-rated business podcast lady-brains – a finalist in the Best Business Podcast category at the 2022 Australian Podcast Awards, and was the first official podcast partner of Australian Fashion Week. She also co-founded Lady-Brains, the company, an Australian media and education platform that helps women turn their business ideas into action. Lady-brains connects founders, brands, mentors and investors through invite and referral-only events, offers business mentorship through The Brains Trust program, and runs an online course, Base Camp, that helps aspiring founders turn their idea into a reality. Prior to launching lady-brains, Caitlin worked as a business and brand strategist. With a double degree in Business (Marketing) and Arts (Communication & Media Studies, Sociology) from Monash University, and a certificate in Positive Psychology from the University of Melbourne, Caitlin has nurtured and mentored multiple female entrepreneurs to build multimillion-dollar businesses. Caitlin is also one of the esteemed Guest Experts inside this round of the Media Masters Academy, our May round just started last week! She will be hosting our Pitching Podcasts Module inside the course and presenting her Masterclass live where students will get exclusive access to her to share their brand stories, practice their podcast pitches and take Caitlin's expert feedback to land their first podcast interviews and appearances.

Katy Hall is a freelance journalist with a decade's experience as an editor, writer and copywriter. Her articles have appeared in The Age, Sydney Morning Herald, news.com.au, Body+Soul, The Guardian, and many more. As a freelancer Katy can has access to not just one, but dozens of potential print feature opportunities and as you'll learn inside today's podcast episode, she's always, always on the hunt for amazing experts to interview for their contribution to her articles. Katy has also been a a senior columnist and breaking news reporter for News Corp Australia, and a writer for Mamamia. In the spirit and excitement of the lead up to the launch of my Media Masters Academy Course on Tuesday May 16th, we're speaking to Katy on the show today because, as a freelancer, she has a bucket load of experience both pitching to media outlets and also being pitched to by founders, business owners, entrepreneurs and start ups (just like you)...so she knows her stuff when it comes to nailing a successful pitch and getting printed. Katy is also headlining our Pitch to the Print Media week inside the MMA course so if you like what you hear on today's show, the doors are now officially open to the MMA Course, from today until next Tuesday 23rd May at 8pm - click the link below and don't miss out! All MMA students get exclusive access to pitch Katy their story ideas and businesses LIVE to inside her 60 minute masterclass PLUS get her invaluable feedback, incredible print media connections and fingers crossed have their brand or business featured in the print media! Jump into the Media Masters Academy Now!

Eloise Keating is a bit of a power house in the world of business media in Australia. She is the News Editor at Smart Company and Inc Australia. Eloise Keating has also just confirmed as as one of the print and digital media experts inside the next round of the Media Masters Academy, which opens doors next Tuesday, May 16th. Eloise is passionate about supporting small businesses and has reported extensively on the sector for nearly a decade. Prior to joining Smart Company, Eloise, was News Editor at Books and Publishing - The Trade Press for the Australian book industry and she has degrees in Media and Communications, Marketing and Business Management and Political Science. Essentially, Eloise is a champion for small businesses. In other words, she wants to feature small to medium business owners, just like you in her publication, every single week! She's looking for founders, entrepreneurs and CEOs just like you to feature in every edition. She runs one of the best business publications in the country, she's super friendly and approachable and she's open to all your ideas so she can collaborate with you to feature the best story possible. Plus, guess what? You'll get her all to yourself inside the Media Masters Academy! Grab yourself a spot on the waitlist by clicking below and, in the meantime, enjoy this insightful episode of the podcast and start to get you head around pitching your business to the business media. Grab a spot on the WAITLIST here!

Michael Kersovske is the Supervising Producer on The Today Show on Channel 9 and he's also one of the Guest Experts inside the next round of the Media Masters Academy which opens it's doors on May 16th! If you're an Australian listener I'm pretty confident you've heard of or watched the Today Show before, it's one of the major television breakfast shows on commercial TV here in Australia, and if you're listening from the US, the UK or anywhere else you'll most likely have an equivalent TV show in your neck of the woods, such as Good Morning America, Good Morning Britain or something similar. These breakfast television shows are considered PRIME TIME and they anchor the entire channels audience ratings for the day, so they have a huge impact, across not just TV but socials, digital media channels and YouTube. A great story on The Today Show can often get picked up by other news outlets who want to run with the story through the news cycle of that day and they can gain traction and exposure very, very quickly. In short, get featured on The Today Show and you can potentially grow your brand awareness exponentially, experience a huge spike in sales and see your story continue on for several days in the news media. It's hundreds of thousands of dollars worth of exposure, for FREE! I invited Michael on the podcast, to give you a little sneak peak about what you can expect to learn from him inside the course. I also thought it would be great for him to tell you himself why he's the man man to pitch to at The Today Show and more importantly to discover some of the awesome inside tips and tricks he's going to be sharing with you inside the MMA Course, where if you sign up for this round, you'll get exclusive access to Michael during Week 4 to pitch him LIVE, get his feedback, get access to his little black book of media contacts and hopefully sell him a winning pitch and get yourself featured on TODAY! So if you're looking to grow your business leveraging the media and PR, Michael Kersnovske is a damn good place to start! Michael has spent the past decade at Channel Nine working his way up the ranks from regional reporter in Queensland, producing, writing and editing LIVE new coverage and, 8 months ago he was named at Today's newest Supervising Producer. He has an absolute passion for news, specifically LIVE news and breaking stories and he lives, eats and breathes the Today Show 24/7....so if you want Michael on speed dial for your business...listen up! JOIN THE WAITLIST FOR THE MEDIA MASTERS ACADEMY HERE!

The former editor of the now defunct fashion magazine, Madison, turned fashion designer, Lizzie Renkert, has spent her entire career in fashion and the media. Her name is synonymous in both industries. Starting off in her first job straight out of fashion college as an assistant at Marie Claire (a job a million girls would kill for!) Lizzie spent years on the receiving end of hundreds of email pitches a day from small businesses, designers and product-based businesses' hoping to get their 5 minutes of fame on the pages of a coveted women's magazine. Then, once Madison closed, Lizzie turned her hand to fashion designing, teaming up with her talented and creative sister, Georgie, to launch the stunning floral themed fashion house, We Are Kindred, and now found herself the one pitching for air-time. Through her 18 years' experience in women's magazines Lizzie possesses a deep understanding of fashion consumers and knows exactly how the fashion media works. If there's someone who can share their wisdom and insider secrets on how to cut through the noise and get noticed…it's Lizzie Renkert and I can't wait to share her expertise with you in this episode.

Pitching the media directly or sending sample products in for media mentions is not the only way to get media coverage for your business and brand. Collaborating with other businesses that compliment the product or service you offer and teaming up with them to go after the media together means you have double the newsworthiness, more angles to pitch, double the audience and double the reach...and it doesn't have to cost you a cent. In fact it's such a popular way to get media attention and elevate the profile of on your brand, that my guest this week, tech entrepreneur, Jess Ruhfus has made a business out of it, matching some of the biggest businesses in the country with small businesses like yours. Jess founded Collabosaurus, she likes to refer to it simply as, "Tinder for Business", in 2015 and has grown it's core revenue by an average of 157% year on year. With a background in fashion PR & SME education, Jess saw a gap in the market for an online platform that would make collaborations better matched, less time intensive with better results. Collaboration is so damn clever, it's simple, cost effective and it works. So why aren't we all doing it? You can learn more about Jess and find your perfect business match on Collabosaurus here: https://www.collabosaurus.com/

Today on the podcast we're delving into the often highly underestimated area of the media which is LOCAL NEWS. You could be forgiven for thinking that due to the decline of physical print editions of local papers and magazines over the years, that news media in the suburbs is dead. But you'd be wrong. No matter how many Facebook ads you take out, Google Ad words or social media posts, nothing quite replaces the power of a feature in the local news media..even now…and just because they might not sell as many physical copies, doesn't mean nobodies reading them. My guest on the podcast today, Anna Usher has been a journo for more than 30 years. You may have seen Anna's by line on mastheads like the Daily Mirror, the Daily Telegraph, and the Sunday Telegraph, she's also worked as a reporter on the Today Show back in the day on Channel Nine, Channel 10 and Radio Station 2UE. She's also the founder of Mosman Collective, the Number 1 place for local news on Sydney's lower north shore. She's got tens of thousands of subscribers to her weekly newsletter who know, like and trust what she says. So, for a local business owner like me, it's basically a life-line directly to my target market and wayyy more effective than me being featured in a national news outlet, especially if it's local brand recognition and more sales I'm after. In this episode we touch on: ✨ Local News in 2022 and why a change to a largely digital footprint can actually work better for your business to get featured. ✨ The power of integrating your business into the local community using local media. ✨ What makes great local news and how to consistently get featured (for free!). ✨ Why starting at a local level is great pitch practice and can have incredible reach. ✨ What are the benefits to your business in the long term. Sign up to the Mosman Collective here: https://www.mosmancollective.com/ Follow Mosman Collective here: https://www.instagram.com/mosmancollective

If you're feeling like you're struggling to connect with your audience and be authentic with them, then this episode is for you!"I back myself. I know I've launched the biggest brands into this market. I back myself."Tory Archbold is a businesswoman, entrepreneur, and media personality from Australia. She is the CEO and founder of Powerful Steps, a brand and communications agency, and the host of the podcast Powerful Stories.This is Tory Archbold's story...Tory Archbold is a successful businesswoman who has worked with some of the world's most influential celebrities, entrepreneurs, and CEOs. She has a gift for connecting with people and making them feel special. At just 24 years old, she started her own brand and communications agency, Torstar. Through her hard work and dedication, she built Torstar into a successful business that attracted the world's top performing brands, celebrities, and influencers. In 2019, she shut down her agency and launched Powerful Steps, an online community and platform for women making global impact. Today, she shares her story and insights on how other women can take their businesses to the next level.In this episode, you will learn the following:1. Tory Archbold's career journey, from her start in the deep end with no connections, to her current success.2. The importance of connection, both in terms of networking and in terms of telling your story.3. The power of thinking big and going after what you want, even if it seems impossible.Resources: Powerful Stories Podcast Tory's Coffee Date Challenge Powerful Steps Program Chapter Summaries:[00:00:00] - Tory Archbold is CEO and founder of Powerful Steps and host of Podcast Powerful Stories. She has worked with some of the world's most influential celebrities, entrepreneurs and CEOs. After 20 years in business, she decided to start a new chapter and started Powerful Steps, an online community and platform for women making global impact.[00:03:35] - Liz Nable started her own business 10 years ago. She used to work as a journalist and freelancer in Australia and the US. Now she wants to teach other businesses how to leverage the media and gain free PR to build their own businesses. She has been featured in almost every major news outlet in the country.[00:05:36] - Tory came on the Nable My Business podcast. Liz and Tory last met in New York when Liz was travelling from New York to Sydney. Liz would love to invite Tory to go on a business trip with her, but they will talk about that in a second.[00:06:26] - After working for Viacom, MTV, Nickelodeon, BH One, Paramount, Columbia, TriStar, George Lucas Films with Godzilla, she decided to start her own PR business. She had 22 staff and two personal assistants. She attracted the world's top performing brands, celebrities and influencers. Her last three clients that she launched into Australia were Steve Madden Victoria Secret, drew Barrymore's Flower Beauty Brand. Now she creates and builds businesses for female entrepreneurs all around the world.[00:10:00] - Tory has a podcast called “powerful stories”. She talks about the importance of making connections. She has three coffee dates a week with people from her tribe. She wants to have a coffee date with Oprah and Michelle Obama. She is also looking for agency partners for her business.[00:16:07] - After she sent her credentials for the Victoria's Secret pitch through LinkedIn, she won the account. She believes in human connection and she believes in saying yes to new experiences. Her website is called Coffee Day, and it's a manifestation journal with a coffee date challenge.[00:19:54] - When she was 24, torstar was very self-confident. Now she has a successful PR business. She believes in the manifestation technique. She has three drops of lavender oil applied to her decoulage every morning and she inhales exhale. And she starts the day with a success mindset. Today she's going on a TV show in the US. And she's in Sydney, Australia.[00:24:33] - When Maya fired their publicist and they were looking for a new one, julia was offered the job. Julia didn't want to leave Maya as she liked the team there. Julia wanted to create memories for herself and her clients. Julia and Paul Benici arranged for Jen Hawkins to meet Donald Trump in Nable My Business. Julia did not get a photo with Donald Trump, but she did get a picture with him.[00:28:34] - Jen Hawkins story put her on the map. In Australia. C Foley did a fashion show in Paris. For the first time, her business went on to sell for 85 or 100 million dollars. She believes that if you take an ordinary business idea out of its comfort zone, that then becomes the story.[00:32:32] - It's not about the numbers, it's about the quality of the customer and the return rate of the customers. Tory is going to host an event for 50 women in business like Minded next week. She wants to see what happens in the first eight minutes.[00:37:04] - Tray started her business as a PR, but soon realised she could become a brand. Now she's mentored over a thousand women in the last couple of years. She shares her story with TV, networks, radio, podcasts, magazines and live to build an audience.[00:44:05] - Corey got some bad advice from two men, but her husband gave her the best advice. Her master class on how to network like a pro is launching in a couple of weeks. Corey will pop all the details from Corey's show notes in the notes.[00:46:24] - Thank you for listening to this episode of Nable My Business. Please share it on Instagram and Facebook for your friends. If you have any questions, email me at liz@liznable.com and head over to liznable.com to learn more.Other episodes you'll enjoy:How To Pitch The Media with 60 Minutes Producer, Bryce Corbett Ten News Angles You Should Pitch Right Now to Get Media Coverage for Free! A Young Woman, A Wallet & Oprah Winfrey's Wishlist Connect with me: Connect with Liz HERE!

Spend just a few minutes with pencil artist Cathy Hamilton and you know you're in the company of one of those iconic Aussie characters who just epitomises all the best bits of the bush. Humble, humorous, happy, and pretty matter-of-fact about her success, she's arguably one of Australia's most well-known pencil artists and a very talented one at that. Inspired by the farm animals in and around her home, a beef farm, just outside Cootamundra in rural NSW, Cathy initially started drawing again as a hobby after her adult children left home. At a friend's suggestion she turned some of her drawings into cards and began selling them, it was a small but enjoyable lifestyle business. But low and behold, a drought, a couple of Covid lockdowns and a feature as one of the first artists on the famous Buy From the Bush website and Cathy's “little” business exploded. Cathy's story has captured the attention of the rural media too, with features in Central West Living, The Land and Graziher, and her Instagram popularity is pretty impressive too. I absolutely loved this chat with Cathy, she's larger than life itself…and speaking of large…there are BIG, exciting things happening for Cathy Hamilton Artworks in October! So be sure to check out her website: www.cathyhamiltonartworks.com.au or her hubby's incredible sculpture work at http://natureinmetal.com.au/

Jane Cay, doesn't run her business like most entrepreneurs. She's like the anti-entrepreneur, doing the opposite of what most business owners do, which is spend a ton of time and money in parts of the business that traditionally don't “make” money. Ironically, it's precisely that laser focus on team, culture, customer experience and sustainability over the last 14 years that's enabled Birdsnest, Jane's online and retail fashion business, to grow 30 times in size from it's infancy and employ 150 fabulous “nesters” (or team members to anyone who's not familiar with the famous in-house Birdsnest terminology.) But when Jane first purchased a retail business on the high-street of Cooma in 2008, then under a different name, she had no particular interest in fashion. The daughter of an accountant, Jane had a knack for numbers, but what she did discover, as she found herself in daily changeroom conversation with her customers, was that she was passionate about ‘inspiring confidence' in her clients. So, she made it her mission then and there to discover new ways to solve their wardrobe dilemma's using the most insane level of customer service, listening to feedback and utilising the latest technology. I mean…there's a lifetime return policy on every purchase at Birdsnest! With T's & C's this good, theres no doubt Jane's disrupting the fashion game, in more ways that one. There's nothing more inspiring for other women in business, than hearing a story like Jane Kay's and the building, bird by bird, of Birdsnest. I for one, am so glad she trusted her instincts on this one.

Buy from the Bush is arguably one of the biggest social movements and public buy-in campaigns Australians have witnessed in the last decade….and it all started on Canva from a kitchen table in a country farmhouse in Central West NSW. Three years of no rain crippled rural Australia, both it's farms and their families and the towns that held them together. The knock-on effects had a devastating impact on everything from small businesses in towns to the mental health of farmers and their families. Grace Brennan, a city gal by birth, and more recently, a country girl by marriage, lived in the heart of drought country, just near a little town called Warren a little over an hour west of Dubbo. By her own admission she was pretty useless on the farm in a practical sense, even at the best of times, but watching the drought slowly bleed the soul of her local community dry and many farmers lose their will to live, one day in late 2019 Grace decided to do something about it. Buy From The Bush was Born...and as we all know now, the rest is history. Three days later Grace found herself being interviewed on The Today Show, 30 days later she had 100,000 followers on Instagram and that Christmas Australia Post reported a 30% increase in deliveries from rural businesses to city areas. Nearly three years on, the dust has certainly settled…and yes, it has rained… ironically, it's rained and rained and rained…but how has Grace kept Buy From The Bush relevant long after the drought broke, how has she made the most of those opportunities and even created new ones by making the business a commercial enterprise, and why has the BFTB campaign evolved into a mainstay of Australian's lives. You can continue to support Buy From the Bush below: Support Buy From The Bush or use Stay in the Bush to book your next country getaway! Stay in the Bush or find Grace and the BFTB team on Instagram here: Buy From the Bush on Instagram

Meet Jemima Aldridge, the country style icon and co-founder of Dubbo Institution Saddler & Co and luxury accommodation home, The Repose. She's so self-deprecating about her success it's silly. But Jemima's clearly no fool...bubbling with country charm, talkative and ambitious, Jemima is one half of a dynamic husband and wife duo who started their business 12 years ago on a whim after her partner, Bede, lost his job as a saddle maker in Dubbo. Ask anyone who lives within a 500 kilometre radius of Dubbo to recommend a great country business, any business and 9 times out of 10 Saddler and Co will get a mention. I know because I did exactly that for this podcast series. Jemima is whole heartedly invested in every aspect of the leather goods business and creating a lasting legacy for her family, both in the products she sells and the service she gives back to the community And, not surprisingly her eye for style doesn't stop at long-lasting leather bags and wallets, despite Jemima's reluctance to admit it, she has evolved into somewhat of a country style icon. She's making her own mark in country home renovations and interiors; just google The Repose in Dubbo and you'll know instantly why I'm gushing. I'm not the only one…the media has gushed too…Qantas Magazine, Country Style Magazine, Bed Threads, Regional Development Australia have all featured her on their pages. One thing's for sure, if Jemima Aldridge has anything to do with it, you don't not need to sacrifice one single skerrick of style because you don't live in a big city….and country accommodation sure ain't what it used to be. You can check out Saddler & Co Website here: https://saddlerandco.com.au/ And you can find The Repose on Instagram here: The Repose

Ever heard of a business growing consistently by more than 200% year on year? Yeah, neither had I until I met freshwater pearl craftswomen, Emily Quigley. You see, amongst all the pain and heartbreak in rural and regional Australia during the worst drought in a century, good things were happening. Rural community support initiatives were popping up everywhere, but perhaps none so explosively successfully or more popular than the Buy From The Bush campaign. Buy From The Bush is essentially a website that showcases small businesses and their wares from across rural and regional Australia. (We're actually chatting to Grace Brennan, the Founder of BFTB in our new few episodes - so watch out for that!) You know when you purchase from BFTB that you're directly supporting local, small businesses from country towns, and back in 2019, every Australian wanted to do their bit to do just that. So, it's safe to say Buy From The Bush had a “phenomenon” effect on so many small businesses in regional Australia, particularly those featured on the site during it's very early days. Peggy and Twig was one of those businesses. It's founder, Emily, is a jewellery craftswoman and specialises in freshwater pearls, so when Peggy + Twig somehow found it's way onto the Instagram pages of Buy From The Bush, her businesses exploded…she quit her job, hired staff, and just pumped out pearls, 24/7. I cannot wait for you to tune in to this episode and hear her story. Oh and before we forget - jump over to her website and check out her her incredible designs...we even have a special discount code for NABLE MY BUSINESS fans, just enter NABLE at the checkout for 20% OFF! SHOP PEGGY & TWIG

For the next handful of episodes, Nable My Business is going on tour. We're on the road, visiting with and chatting to some incredible women kicking ass in business in rural and regional NSW. Our first stop is far west NSW and our first guest, PR Maven Georgie Quigley is one of this region's home grown success stories. Born in Warren (about and hour north west of Dubbo), population 1,530 according to Google, Georgie spent her high school years at boarding school in Orange before eventually settling in Sydney. But Georgie's strong ties to the land have seen her gravitate back to her roots over and over again to help small business owners in rural and remote areas doing incredible things get the PR exposure they deserve. Her clients include, Lady Kate Women's Knitwear, Incy Interiors, The Design Paddock, Marg Studio, Barney & Jacq, Fetched Bahru This episode is chock full of tips and tricks from Georgie on all the hacks to getting the best PR when you're in small biz, whether you have, a big, small or no budget. You can contact Georgie via her website here: https://www.gqpr.com.au/ or follow along at her Instagram here: Georgie Quigley PR

You cannot get more practical than this Episode of Nable My Business! There's so much business and self-development talk out there, so many books, podcasts and courses, conferences, and summits. But what I've realised since starting Nable My Business is that so many leaders and experts talk about the why, the inspiration, the challenges, and the problem, but not many actually grab you by hand and say THIS IS HOW. This is how you do the thing, fix the problem, grow you business, make more sales. That's what I want to do with Nable My Business and that's exactly the ethos behind Episode 7 of the podcast. I'll still bring you loads of journalists, PR people, successful entrepreneurs, courageous leaders and inspirational episodes. But this is episode is about the doing. Pitching the Media and building your business as an industry expert is prime for procrastination in any small business. You're too busy just getting through the day to day. Dealing with supply chain issues, astronomical inflation and sick staff so no one has time for shameless self-promotion and or the budget to hire a PR team. So today my friends, I'm taking you by the hand and giving you exactly what you need to know to get started. We're going to start small, but we're going to build the foundations and you're going to be a PR pro in no time. So here's 10 Fail-Proof Story Angles and Ideas You Should Pitch to the Media Right now that I know for sure they're going to LOVE! And the best part is you don't even need to take notes. Just head to my website: www.liznable.com/10newsangles and download the complete list for FREE!

Telling stories is one of the number one ways humans create connections to each other, to our communities, to our culture or to ideals. Story-telling is in every aspect of our lives, books, movie plot lines, newspapers, conversations with friend, songs, plays, in an artwork on the wall, in our education…and now social media. In my opinion, every business whether you're 100% online, a bricks and mortar business or a combination of both, can't afford NOT to have a social media presence today. You don't have to be an “influencer”, overshare or just post randomly for the sake of it. You know I'm all about working smarter, not harder. You just have to understand what makes a great story. And the good news is it's pretty simple. Once we know that - we can use social media to our advantage to keep our story front and centre for our customers, every single day and, even better, we can do it for FREE! Beth Macdonald or Baby Mac is one of Australia's OG bloggers, and still going strong 16 years later. Beth began blogging as a means of keeping in touch with her two interstate sisters, but over the next decade and as her family circumstances changed it evolved into a showcase of stunning photography; honest, heartfelt writing; and entertaining storytelling. Beth is the master of Instagram stories, and she can make even the dullest household chore look sexy on the Gram. But she's not a “look at me” influencer who's selling a dream that doesn't exist and that's what I love most what she does. She cleverly creates a picture of a life that people ultimately want a piece of, and then she sells from her interiors and accessories business from there. It's kind of genius. It's consistent, organic, real (no filters here) and a fabulous example of how story-telling sells so well. I can't wait for you guys to take a listen.

The Top Three Things You Can Do in Digital Marketing to make a massive difference in your small to medium business right now. I'd like to preface this episode by saying you do not have to be an expert at digital marketing to make it work for your business. In fact, - unless that's already your wheelhouse it's unlikely you will be, because we all know as small business owners we are already wearing so many hats in or business every day. The goal of this episode is to highlight and breakdown a couple of the top things you can do right now to work smarter, not harder in your business. That's the beauty of digital marketing, the potential reach to new customers – customers that 10 years ago would never have known you existed. Covid has changed so much about the way we do business and a lot of those changes are here to stay. There are pros and cons to this, on one hand it costs more than it ever has to be “seen” online on a regular basis through avenues like Facebook ads, because everyone is fighting for the same eye balls but on the other hand, it's opened up many local and homegrown businesses to a big wide world of millions of customers they may never have had access to before. PLUS customers are more passionate than ever about supporting small and local businesses. The other piece of good news is – organic reach (ie. FREE reach) is still one of the number one ways to catch your customers eye and engage them – so we're going to take you through what you can do for FREE and what you should pay an expert for. And that's where the fabulous Rachel Dao comes in. Rachel specialises in Franchise networks, but don't let that fool you – her rules of engagement apply to every single small business out there, whether you're online, in-store or a mixture of both. We've also included Rachel's top FREE resources available online to you to download at your leisure. So here it is: How COVID has changed the way you should market your business forever with Digital Marketing Expert, Rachel Dao. You can follow Rachel Dao here: • @lt_Network, LT Network • @rachaeldao FREE Educational Resources  • Facebook Blueprint  https://en-gb.facebook.com/business/learn • Google Skillshop https://skillshop.withgoogle.com/ • Franchise Marketing Tool + Reporting  https://digitalstack.io/

What does a young woman, just starting out in her own business do, when the world's most famous female entrepreneur and media juggernaut picks her product out of a line-up of thousands as one of the hottest must-have accessories of the year? Making Oprah Winfrey's Annual List of her Favourite things is any business owner's lifelong dream. A golden goose it would seem and a first-class ticket into one of the toughest retail markets in the world, the United States. But like anything in business, nothing is ever as bad, or as good, as it seems and NOTHING as easy as it looks from the outside! Join myself and Lou as she tells this incredible story of what happens when your business gets unexpected mass exposure in the media, the good, the bad, the ugly and the lessons she learned about herself and her business along the way. You can check out the famous Oprah Winfrey wallet and Lou's other incredible businesses here: https://arlingtonmilne.com/ https://elmsandking.com/ https://www.thehuntedco.com/

Bryce Corbett has done it all. He's worked as a reporter, writer, journalist and producer across 24 hour news, financial news, print features, women's magazines, gossip columns, long format news and current affairs programs.He's also worked as an executive editor, in PR and crisis communications for small business and huge corporations.He's authored four best-selling books, including ghost writing well-known Australians, Rosie Batty and Turia Pitt's biographies.He's literally received thousands of media pitches across his career, and admits on some days hadso many story pitches in his inbox every day he just deleted most of them. Like many journalists of his calibre and experience, Bryce has crossed to the dark side a couple of times and pitched stories from the PR side to the media, so if there was anyone who's advice you should listen to about how to successfully pitch your story idea every-time, it's Bryce Corbett.From Sydney, London, Paris and now Brisbane, Bryce knows the language of the media, he has an intricate and in-depth knowledge about how it works.He can pick a great story a mile away, and knows exactly how to build the right relationships and how NOT to burn them.Now Bryce is in start-up land, working on one of the most successful Australian kids podcasts in the country, Squiz Kids, which has become hugely successfully across classrooms and school aged kids everywhere.This is an episode you're going to want to listen to over and over to squeeze every last morsel of information so you can put it into practise, so here you have it: How to Pitch the Media (top tips from the Inside) with my smart, savvy and very self-deprecating friend, Bryce Corbett.

Mel Browne is that one friend you have that always has their sh#t together. Basically she's a beautifully dressed, whip smart ex-accountant, with amazing shoes who educates women about money, occasionally using Haigh's chocolate frogs to illustrate her point. Mel is also an ex-financial advisor, now financial educator and business strategist, best-selling author and chocolate addict. She's not your typical money type….in fact she's the polar opposite to the “a-typical” accountant that first comes to mind when you think about smart money management. Basically, a middle-aged bloke, wearing a suit and glasses and sitting in a high-rise office in the city. But it's Mel's "anti" stereotypical look and financial narrative that has allowed to carve out an incredible niche for herself as an industry expert. In fact, Mel has been so successful at leveraging her profile as an industry expert, she sold her accounting business a few years ago to focus solely on educating women in finance and she's absolutely killing it. Join me as Mel takes us through her amazing story of how she's managed to build multiple seven figure businesses and an incredible personal brand as an industry expert. And all this, while being a self-confessed introvert who hates talking on camera! Go figure. If you want to know more about Mel and what she does, click here: Learn More About Mel Browne And don't forget to use this special link if you're keen to jump into her next course: Join The Waitlist for Mel's Next Course Opening!

Natalie Barr is the perfect guest to christen this show. If you're listening in Australia you'll know Nat as one half of the very successful morning television hosting duo, Nat and Kochie, on Seven's top rating TV show, Sunrise. If you're not familiar with Nat, allow me to introduce her. Natalie Barr is a very talented journalist, producer, newsreader and television show host. Some media commentators would call her the "darling" of morning television. Nat says she's just a mum and a news junkie news who's addicted to the pressure of live TV. Nat's success story is not a typical one. A small town country girl from Western Australia, Nat says she NEVER had ambition for the top job in TV news. Nevertheless, 18 years, YES 18 years after she first joined Sunrise as a newsreader, Nat was offered the hosting gig on Sunrise in mid-2021. That's a long-time to be the bridesmaid and not the bride. Join me as Nat tells her captivating story from her days as a curious kid from Bunbury, who loved adult conversation more than playing with kids her own age, to her life as a major news reporter travelling the globe covering everything from Obama's Inauguration, to natural disasters, terrorist attacks, the Oscars and everything in between. A fascinating tale of passion, perseverance, and a hell of a lot of patience that one day her big break would come. While you're listening, have a think about why this story might resonate with you so strongly, and the way Nat tells her story that makes you want to keep listening. Later this season, we're going to learn how you can tell your brand or business story in the same way.

Welcome to Nable My Business The Podcast. If you're a small to medium business owner and you're looking to get more media exposure for your business, or how to successfully pitch an idea to your favourite publication, you want to be the "go-to" expert in your industry for the media to turn to when they need a talking head, or simply want to grow your business using the traditional media, social media and FREE PR...then this is the podcast for you! In this episode we cover a brief overview of my experience in the news media and how I'm going to use this experience to help you as a business owner, but we also talk about what's coming up for Season 1. I'm really excited to bring you the best of the best guests, including some media personalities (our first guest is Nat Barr!), veteran PR experts, business owners who've successfully used the media to take their businesses globally and some of the pitfalls of what NOT to do when you're approaching any media organisation for coverage of your brand. I'm all ears - so if you have any special requests from experts you'd love to hear from email your feedback and suggestions to liz@liznable.com Now sit back and relax - here's Season 1 of Nable My Business The Podcast.