Meet the Farmers

In this episode Ben speaks to Derek Banbury and Derek Gow - two Devon farmers who star in a new documentary film called Derek v Derek, made by James Dawson. Each Derek takes a different approach to managing their land - Derek Banbury is a dairy farmer and Derek Gow a rewilding and species reintroduction advocate. However as we see in this interview there is more that brings them together than may at first appear. Ben also speaks to the film's producer James Dawson. 

In this episode, host farmers Sophie Gregory and Ally Hunter Blair put some listener questions about farm diversification and viticulture, to Annabelle Rout, a lawyer from Birketts LLP. Annabelle is also Birkett's Head of Viticulture. 

Ben is joined by Sophie Gregory and Tom Gregory, Dorset farmers alongside Alex Pearson from DLF Seeds to discuss cover crops and the trials that Tom and Sophie are undertaking on their farm.  This episode was sponsored by DLF Seeds. #AD 

In this LIVE version of The Big Debate Sophie and Ally are joined by Suffolk based organic farmer John Pawsey to discuss the future of organic farming. How does John see the future of his farm?  Hosted as always by farmers Sophie Gregory and Ally Hunter Blair.  With thanks to the Sustainable Food Trust for hosting the podcast tent at Groundswell where this was filmed. It was made possible by Groundswell Festival and the Rothschild Foundation.  Link to newsletter sign up - https://www.ruralpodmedia.co.uk/newsletter/ 

In this special Live at Groundswell special episode Ben Eagle speaks with Tom McVeigh, a 13th generation farm who farms at Kenton Hall in Suffolk. Tom describes his journey coming back to the family farm, and also his ambitions to grow hazelnuts. With thanks to the Sustainable Food Trust, Groundswell and the Rothschild Foundation for enabling the Podcast tent at Groundswell. 

Lots to cover in this week's Big Debate episode from record breaking heat to political upheaval, the publication of the Farming Roadmap and government response to Minette Batters' Farm Profitability Review, farm safety and an interview with Nicola Appleton, Deputy Director for Agriculture and Land at the Environment Agency covering the relationship between the Environment Agency and farmers. Hosted as always by farmers Sophie Gregory and Ally Hunter Blair. Link to newsletter sign up - Sign-up to our newsletter – RuralPod Media

Baroness Minette Batters DL is arguably one of the most influential voices in British agriculture in a generation. In 6 years as President of the NFU she worked with four Prime Ministers and six Secretaries of State at Defra. She faced Brexit, Covid, the War in Ukraine and many other challenges. But what was it really like to lead the NFU, especially as the first woman to be President? What does leadership mean to her and what does she think about progress regarding her Farm Profitability Review? Listen to the full interview here. 

Farming has never been more complex. More decisions, more data and less time. Ally Hunter Blair headed to Cereals 2026 to ask farmers a simple question: what does smarter farming actually mean for you?  This episode explores the vision, the reality and the opportunity. How can tech and data help farmers hit their goals, reduce the load and free up time for what matters most?  With thanks to featured farmers Rebecca Roper, Ed Horton and Graham Potter.  With thanks to our sponsor TELUS Agriculture & Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: https://www.telus.com/FarmSmarter  Meet the Farmers is produced by RuralPod Media, the only specialist rural podcast production agency.  Please note that this podcast does not constitute advice. Our podcast disclaimer can be found at https://www.ruralpodmedia.co.uk/wp-content/uploads/2024/06/Podcasts-Disclaimer-generic-for-RuralPod-Media-Limited.pdf  Please subscribe to the show and leave us a review wherever you are listening.  Follow us on social media Instagram @mtf_podcast Twitter @mtf_podcast  Watch us on Youtube  lease join our mailing list at https://www.ruralpodmedia.co.uk/newsletter/

In the latest Big Debate episode with Ally Hunter Blair and Sophie Gregory, they discuss tech, farm safety, regen ag, World Milk Day and NEETS (young people not in employment, education or training) and how agriculture can help – that's in the light of the publication of the interim report from Alan Milburn about young people and work. Could farming be part of the answer? Also featuring special guest Charlotte Kingham, Head Butcher at the Farmers Dog Pub in the Cotswolds.  Link to newsletter sign up - Sign-up to our newsletter – RuralPod Media

Today Ben is in the Nottinghamshire, Lincolnshire, Leicestershire borderlands meeting Tom Hawthorne who is farm manager for Flawborough Farms, farming 3200 hectares of cereals, forage maize and whole crop silage both for the home farm and contracting for 13 other landowners. The Hawthorne family have been farming at Flawborough since 1956 when Tom's grandfather Charles inherited the farm from his godfather. With heavy land winter crops are the mainstay for the farm including Oilseed rape, Wheat, and Beans. Minimal cultivations have been used since the 1960s. Over time, the business has gradually increased its arable area through contracting. 

Today on Meet the Farmers host Ben Eagle is joined by Michael Sly who heads up the Park Farm team which farms 2000 hectares in north Cambridgeshire and south Lincolnshire. They grow wheat, peas, sugar and mustard. Michael was awarded an MBE in 2022. Michael has served as the chairman of English Mustard Growers and the NFU Sugar board. Michael has also welcomed tens of thousands of people through the farm gates since he started doing Open Farm Sunday in 2006. 

This week Ally and Sophie cover several different stories from fuel prices to trade deals, drought in the US, golden eagles to chicken campaigns and agricultural shows to Tractor Ted.  Hosted as always by dairy farmer Sophie Gregory and arable farmer Ally Hunter Blair.  Link to newsletter sign up - Sign-up to our newsletter – RuralPod Media

Today we're in Nottinghamshire and Ben is meeting 5th generation farmer Joe Howard – his family have been farming their current farm since 1888. The Howards operation is diverse and consists of growing carrots, parsnips and cereals on a mix of owned, rented and contracted land alongside finishing 1,600 dairy-bred Aberdeen Angus and Hereford-cross cattle. The family also runs a hill farm near Ambleside in the Lake District. Joe is responsible for the carrot and livestock enterprises. With thanks to our sponsor TELUS Agriculture & Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: telus.com/FarmSmarter  

Big Debate hosts Ally Hunter Blair and Sophie Gregory are joined by Virgin Money's UK Head of Agriculture Brian Richardson and Head of Agriculture in Scotland Stephen Buchan to take a broad look at UK agriculture over the past few months. 

Today we're in New Zealand meeting self styled Canterbury Cowboy George Dodson who in 2024 was crowned FMG Young Farmer of the Year, which for anyone who doesn't know, is an extremely prestigious competition. He's the Founder of the Canterbury Young Dairy Farmers Leaders Network and to give you an idea of his passion and drive for the dairy sector he was already managing a farm by the age of 20.  We hear about his farming journey, dairy farming in New Zealand in general and his hopes for the future.  With thanks to our sponsor TELUS Agriculture & Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: telus.com/FarmSmarter Image courtesy of George Dodson. 

This week Ally and Sophie are asking whether farming in Wales has a bright future? They are joined by two Welsh farmers Abi Reader and James Powell. Also on the agenda is a discussion on wool prices, a stolen egg stand, the farmer choir on Britain's Got Talent and of course news from Ally's and Sophie's farms.  Hosted as always by dairy farmer Sophie Gregory and arable farmer Ally Hunter Blair.  Link to newsletter sign up - Sign-up to our newsletter – RuralPod Media

Host Ben Eagle is joined by Brussels based agri-food journalist Natasha Foote to discuss how the Common Agricultural Policy may change in 2027 and what farmers across Europe should be aware of. 

Ben Eagle is joined by Jez Pile from Telus Agriculture & Consumer Goods to discuss his entrepreneurial journey of founding, growing and exiting from his start up business Muddy Boots.  With thanks to our sponsor TELUS Agriculture & Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: telus.com/FarmSmarter Image credit: Jez Pile

This Big Debate episode covers a wide range of topics from eggs and poultry to Great British Beef Week, Sophie's recent trip to the Netherlands, the London Marathon, Essex greenhouses and much more. The debate this week turns to public engagement and on farm education. Hosted as always by dairy farmer Sophie Gregory and arable farmer Ally Hunter Blair.  Link to newsletter sign up - Sign-up to our newsletter – RuralPod Media

Ben Brooke farms in Cambridgeshire as well as running a number of other businesses. He is a member of the Hawkstone Farmers Choir that recently got Amanda Holden's 'Golden Buzzer' on Britain's Got Talent.  With thanks to our episode sponsor TELUS Agriculture & Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: telus.com/FarmSmarter Image credit: Ruth Downing

In this episode host Ben Eagle is joined by Dr Johnny Wake - a doctor turned farmer, who is Managing Partner of Courteenhall Farms in Northamptonshire. Before taking over the family agriculture business full-time, Johnny was a doctor working in the Department of Health, his local hospital and a GP practice. Under his stewardship since 2013, Courteenhall Farms has doubled in size to over 4,000 acres, including a farm in Norfolk.  He was named Sustainable Farmer of the Year at the British Farming Awards 2024 and was awarded the prestigious Bledisloe Gold Medal for Landowners in 2023 by the Royal Agricultural Society of England. With thanks to our sponsor TELUS Agriculture & Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: telus.com/FarmSmarter Image courtesy of Dr Johnny Wake

In today's episode Ally and Sophie give their Spring update from their farms. They also discuss the food on the Artemis 2 Moon mission, rewilding, organic trade with Japan and much more.  What to do for the TELUS giveaway [THIS IS AN AD] (deadline: 23:59 on 9th May 2026):   1) Subscribe to the show wherever you are listening 2) Comment below (wherever you are listening) with 'TELUS GIVEAWAY'  3) Subscribe to the Meet the Farmers (RuralPod Media) Newsletter (see link below)  4) Email thebigdebate@ruralpodmedia.co.uk and write in your message: TELUS giveaway.  Link to giveaway full terms and conditions: https://www.ruralpodmedia.co.uk/meet-the-farmers-podcast-x-telus-agriculture-giveaway/  Link to newsletter sign up - Sign-up to our newsletter – RuralPod Media

Today we're heading to the Cotswolds to meet Henry Astor who runs Bruern Farms. Henry took on the reigns of the family farm from his father in 2017 and decided that creating diversity on the farm was the way to meet the challenges of the post Brexit farming landscape. The farm's arable enterprise was joined by a herd of English long horns, saddleback pigs, chickens, and a host of building diversifications including turning a grain dryer into studio spaces and grain silos into work spaces. Henry also bought a flour mill, began brewing beer, started a market garden, began growing heritage grains, bought a cold press to make sunflower oil, built a farm shop and café. He also helped to found the North East Cotswold Farm Cluster which has over 125 farms in its membership. Henry also lived and worked in the USA for many years. 

Today host Ben Eagle is joined by Cambridgeshire tenant farmer David Wheatley who has recently taken social media by storm with his Petite Peonies account. They discuss David's farming journey, arable farming, diversification, Christmas trees, peonies and how to make the most of social media as a farmer.  With thanks to our sponsor TELUS Agriculture & Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: telus.com/FarmSmarter

Big Debate hosts Ally Hunter Blair and Sophie Gregory turn their attention to the pig sector this week and are joined by mixed farmer Fred Allen, who farms near Newark, and Mark Haighton who is Pork Sector Director for AHDB. They ask about the current state of the sector and what its future might look like? Also on the agenda for this week are news stories including growing underground, cattle rustling and the farmer choir on Britain's Got Talent. 

In this special bonus episode we learn about the Regenerative Agriculture Accelerator Programme which is based in the Cotswolds. RAAP is an innovative initiative for farmers and advisors who want to deepen their understanding of regenerative and agroecological principles – and learn how to apply them in practice to produce nutritious food, improve soil health, boost biodiversity, and build farm resilience. We hear from farmers and others taking part in the programme and visit the Cotswold Regenerative Agriculture Conference.  This podcast was supported with a Farming in Protected Landscapes Fund grant from Defra.  To discover more about the Regenerative Agriculture Accelerator Programme visit Home | Regendeep

Artificial intelligence in agriculture - what's the potential for the future? Ben Eagle is joined by Ben Hatton from Telus Agriculture and Consumer Goods and Matt Dobbs from Agsenze to discuss the potential.  With thanks to our sponsor Telus Agriculture and Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: telus.com/FarmSmarter

RuralPod Media and Meet the Farmers have collaborated with Emergent Generation to create a two-part podcast documentary about the future of food and farming to show anything is possible when young people are involved. Emergent Generation: Young Voices in Farming and Food details how group members think and feel about the future, how they imagine it can be and what they are doing to realise their vision. Emergent Generation (Em Gen) is a network of young people building a food system that nourishes people and planet. Part 2 shows how change is happening in the sector. Not waiting for permission to act, the episode visits two farms where young people are already generating the transformation they want. With a clear vision to ensure their aspiration is supported by action, they are also determined to share their experiences believing advocacy is central to their success. The podcast was produced collaboratively between RuralPod Media and members of Emergent Generation, with EmGen members receiving podcast training as part of the wider project, including Iory and Madeleine, who present the podcast.  The project was partly funded through a Farming in Protected Landscapes (FiPL) grant. For more information about Emergent Generation and its work, go to https://www.emergentgeneration.co.uk Producer: Ben Eagle Production support: Dan Grist Presenters/Voiceover: Madeleine Maslin and Iory Hughes

RuralPod Media and Meet the Farmers have collaborated with Emergent Generation to create a two-part podcast documentary about the future of food and farming to show anything is possible when young people are involved. Emergent Generation: Young Voices in Farming and Food details how group members think and feel about the future, how they imagine it can be and what they are doing to realise their vision. Emergent Generation (Em Gen) is a network of young people building a food system that nourishes people and planet. Part 1 examines the future they want, hearing from several who have left other sectors to follow their passions and join the food and farming industry. They want it to become a well-paid, popular career route, with a viable long-term path – not a “strange curiosity”. Their visions are bold and, by admission, sometimes idealistic, but not unrealistic according to those interviewed. Change they say is needed, “it has to happen.” The podcast was produced collaboratively between RuralPod Media and members of Emergent Generation, with EmGen members receiving podcast training as part of the wider project, including Iory and Madeleine, who present the podcast.  The project was partly funded through a Farming in Protected Landscapes (FiPL) grant. For more information about Emergent Generation and its work, go to https://www.emergentgeneration.co.uk Producer: Ben Eagle Production support: Dan Grist Presenters/Voiceover: Iory Hughes and Madeleine Maslin

In this episode, Sophie Gregory and Ally Hunter Blair explore the complexities of seasonal farm employment in the UK, featuring insights from Sacha Wooldridge, an immigration lawyer at Birketts LLP. They discuss licensing, visa caps, the employer pays principle, and any potential upcoming legal changes affecting seasonal and casual employment.

RuralPod Media and Meet the Farmers have collaborated with Emergent Generation to create a two-part podcast documentary about the future of food and farming to show anything is possible when young people are involved. Emergent Generation: Young Voices in Farming and Food details how group members think and feel about the future, how they imagine it can be and what they are doing to realise their vision. Emergent Generation (Em Gen) is a network of young people building a food system that nourishes people and planet. Part 1 examines the future they want, hearing from several who have left other sectors to follow their passions and join the food and farming industry. They want it to become a well-paid, popular career route, with a viable long-term path – not a “strange curiosity”. Their visions are bold and, by admission, sometimes idealistic, but not unrealistic according to those interviewed. Change they say is needed, “it has to happen.” Part 2 shows how change is happening. Not waiting for permission to act, the episode visits two farms where young people are already generating the transformation they want. With a clear vision to ensure their aspiration is supported by action, they are also determined to share their experiences believing advocacy is central to their success. The podcast was produced collaboratively between RuralPod Media and members of Emergent Generation, with EmGen members receiving podcast training as part of the wider project, including Iory and Madeleine, who present the podcast.  The project was partly funded through a Farming in Protected Landscapes (FiPL) grant. For more information about Emergent Generation and its work, go to https://www.emergentgeneration.co.uk

As conflict continues across the Middle East Sophie and Ally ask what it means for agriculture, especially as fuel prices rise? Aside from the humanitarian impact of the conflict there has been significant impact to the flow of materials. From oil to raw materials for fertiliser the agricultural supply chain has been significantly disrupted which will have consequences for farmers. Also in this episode Ally is joined by Chair of the Agriculture and Horticulture Development Board, Emily Norton, to discuss her thoughts on its future, and Ally questions the value for money to levy payers. 

In this episode, Tom Morphew shares his inspiring journey from a young gardener to the founder of Full Circle Farms and the Garden Army CIC. He discusses his unique approach to regenerative farming, the challenges he faced in his entrepreneurial journey, and his commitment to creating a sustainable and community-focused farming model. Tom emphasizes the importance of mental health and community engagement in his work, aiming to provide opportunities for healing and purpose through agriculture. With thanks to our sponsor Telus Agriculture and Consumer Goods. Explore smarter farming tools from TELUS Agriculture & Consumer Goods: telus.com/FarmSmarter

This week Ben heads to county Longford in Ireland to meet  Phil Stewart aka Farmer Phil on youtube. Phil's farm has been in his family for over 80 years. Farming 633 acres and rearing dairy beef calves the business is wide ranging and includes agri-contracting and a Farm Shop. Image credit: Liv Stewart. 

Following a discussion on this week's NFU Conference Big Debate hosts Ally Hunter Blair and Sophie Gregory are joined by three farmers to ask : ‘Is the Cereals Sector Fit for the Future?'  Guests include: Chris Baylis – Director of Farming at Sir Richard Sutton Limited which has farms in Lincolnshire and Berkshire. Andrew Court – Arable and beef farmer on 110 hectares (274 acres) in Staffordshire, farming regeneratively.  James Bowditch – 4th generation mixed farmer from Dorset. Arable, dairy, beef and sheep. 

In this episode of Meet the Farmers, host Ben Eagle speaks with Josh Misselbrook, who has worked on various dairy farms across Devon and is a farming YouTuber. Josh shares his journey from early experiences of farming to his current role. He discusses his educational path, including an apprenticeship in agriculture and his time working at Rothamsted Research. Josh expresses his passion for dairy farming, the challenges it faces, and the importance of supporting local farmers. He also shares his experiences with YouTube and how he started his channel.  Image credit: Josh Misselbrook

Big Debate hosts Ally Hunter Blair and Sophie Gregory are joined by Virgin Money's UK Head of Agriculture Brian Richardson and Head of Agriculture in Scotland Stephen Buchan to take a broad look at UK agriculture today. 

This week Big Debate hosts Ally Hunter Blair and Sophie Gregory are asking : ‘Should we be taking food security more seriously in the UK and is investing in farming the answer?' This is following the publication of a report by the UK government last month titled ‘Global biodiversity loss, ecosystem collapse and national security: A national security assessment'. Their guests include ffinlo Costain – Chief Executive of Farmwell and Founder of the Food and Global Security Network, and Laurie Laybourn – a researcher, author and strategist. Laurie leads the Strategic Climate Risks Initiative. He is also an Associate Fellow at Chatham House and holds fellowships at the Institute for Public Policy Research and the Global Systems Institute, University of Exeter.Link to the report - Nature security assessment on global biodiversity loss, ecosystem collapse and national security - GOV.UK

In this episode of Meet the Farmers, host Ben Eagle speaks with Steve Penberthy, a sheep farmer from West Cornwall, who shares his journey into farming, the challenges he faces, and the importance of public perception in agriculture. Steve discusses his farm's unique characteristics, the impact of weather on farming, and his experiences with lambing. He also highlights the diversification of his business through glamping and the challenges of securing grazing land. The conversation touches on the importance of community engagement and the need for farmers to connect with the public. Steve concludes with insights on the future of sheep farming and the significance of taking breaks from farm life.

In this bonus of Meet the Farmers: The Big Debate, host Ally Hunter Blair puts listeners' questions to legal experts Chris Coupland and Annabelle Rout from Birketts LLP to discuss critical topics surrounding inheritance tax, succession planning, and land sales. The conversation emphasizes the importance of wills, lasting powers of attorney, and trusts, while also addressing the complexities of fair inheritance among family members. They provide insights into the impact of development on agricultural land value and the challenges of land valuation in the context of inheritance tax. Throughout the discussion, the significance of communication within families is highlighted as a key factor in successful succession planning. 

In this episode Big Debate hosts Ally and Sophie discuss various topics related to farming, including their personal journeys in agriculture. They also share insights from their recent trip to Scotland and engage with listener feedback, highlighting the importance of community in the agricultural sector. They discuss various aspects of farming, including the challenges and opportunities faced by young farmers, the differences between tenancy agreements, and the impact of technology on agricultural practices. They explore the balance between risk aversion and innovation, the importance of family life in farming, and the future of farming in relation to organic and conventional practices. The discussion highlights the evolving nature of agriculture and the need for adaptability in a changing landscape.

In this episode of Meet the Farmers, host Ben Eagle speaks with Sarah and Georgia Weatherlake, who manage a 500-acre farm in Exmoor National Park. 

Ben Aveling, known as Radmore Farm on social media, reveals all about his farming and diversification journey over the past few years, as well as his entry into social media. 

In this episode Baroness Minette Batters comes on the show to discuss her Farm Profitability Review and consider what might be next for the report? She also reflects on the elements of Secretary of State for the Environment Emma Reynolds' Oxford Farming Conference speech that nodded to the review. Ally and Sophie also discuss farming conferences and events including Oxford Farming Conference, Oxford Real Farming Conference, LAMMA and Positive Farmers Conference in Ireland. 

With thanks to our guests: Charlotte Allender (Head of UK Vegetable Genebank at the University of Warwick); Elaine Bradley (Exec Director of the Irish Seed Savers Association) and Catrina Fenton (Head of Garden Organic's Heritage Seed Library). Photo credit: Hugh Warwick

In this episode of Meet the Farmers, host Ben Eagle engages with Kayleigh Robb and Tim Scott, two tenant farmers who share the same landlord - the Countryside Regeneration Trust (CRT). They share their unique journeys in agriculture, discussing the challenges and opportunities they face in modern farming. The conversation delves into the importance of wildlife-friendly practices, the dynamics of landlord-tenant relationships, and the evolving landscape of farming amidst climate change. Kerriann McLackland, head of estates at CRT, provides insights into the trust's mission and the support it offers to its tenants. The episode concludes with messages for farmers and the public, emphasizing adaptability, learning, and the importance of local connections in agriculture.

Downlands was purchased by the Gilboy family in the summer of 2023. In this episode we take a look behind the scenes at their farming journey so far. With thanks to Becca Smith for guest producing this episode. 

In this episode of the Meet the Farmers podcast, host Ben Eagle leads a lively quiz featuring a panel of guests reflecting on the year 2025 in farming. Huge thanks to Ben Briggs, Bronagh Dempster, Sophie Gregory and Ally Hunter Blair for taking part. The conversation covers the challenges faced by farmers, the impact of market trends and political decisions, and the resilience of the agricultural community. As the quiz unfolds, participants share their insights and experiences, highlighting both the difficulties and the glimmers of hope within the industry. The episode concludes with a look ahead to 2026, emphasizing optimism and the importance of adaptability in farming. Panelists navigate through a series of quiz questions that test their knowledge on various topics, including 2025, culture, podcasts, and farming.

For this week's Big Debate Ally and Sophie explore the future of traditional livestock markets in the UK, featuring insights from Dan Luff, co-founder of Sell My Livestock, and Scott Donaldson, a seasoned auctioneer and Group Director of H&H Group. The discussion covers the evolution of livestock trading, the impact of online platforms, the social aspects of markets, and predictions for the future of livestock sales. Both guests emphasize the importance of adaptability in the industry and the potential for a hybrid model combining traditional and online methods.

The UK government has published the Farm Profitability Review which was authored by Baroness Minette Batters. In this 'emergency podcast episode' Ally Hunter Blair and Sophie Gregory are joined by Ben Briggs to give an initial reaction to the document. To view the whole report visit - https://www.gov.uk/government/publications/farming-profitability-review-2025-an-independent-review 

In this episode of Meet the Farmers, host Ben Eagle speaks with Trevor Wayborn, the owner of The Sheep Show, a mobile show promoting British sheep and wool. Trevor shares his journey from a paramedic to a farmer, discussing his family history in agriculture, the challenges he faced in his career, and how he transitioned to running The Sheep Show. The conversation highlights the importance of mental health in farming, the impact of social media, and Trevor's aspirations for the future of The Sheep Show. He emphasizes the need for farmers to unite and support each other while encouraging the public to make informed choices about their food.TakeawaysThe Sheep Show combines education and entertainment to promote British sheep and wool.Trevor's family has deep farming roots, influencing his career path.He transitioned from a 27-year career as a paramedic to farming after a traumatic incident.Trevor emphasizes the importance of mental health awareness in the farming community.The Sheep Show aims to reach a wide audience beyond agricultural shows.Social media has played a crucial role in promoting The Sheep Show and connecting with the public.Trevor's background in theatre has helped him engage audiences effectively.He advocates for supporting local farmers and making informed food choices.Trevor believes in the importance of unity among farmers to face industry challenges.He encourages farmers to seek help and not suffer in silence.Image credit: Trevor Wayborn