The PodCASH Show

I recorded this while I was on a break!

Show Summary:"There's no reason you can't be as healthy, strong, vital, and competent in your 50s and 60s as you were at any other time in your life."Are you interested in aging gracefully and feeling your best as you age?Curious about the secrets to building strength and vitality in your 50s and beyond?Wondering how small changes to your diet and lifestyle can have a big impact on your overall health?In this episode, I chat with Kevin English, owner of The Silver Edge and a certified personal trainer and nutrition coach. We delve into the secrets of optimal health and wellness as you age, exploring the world of strength training, nutrition, and positive lifestyle choices. We also discuss why wellness entrepreneurs must share their knowledge through podcasts.Whether you're aspiring to start your own podcast or interested in health education, this episode is not one to be missed! Tune into Episode 45 of the PodCash Show today! Be sure to share it with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Lifestyle diseases, such as high cholesterol, diabetes, high blood pressure, and obesity, can be stopped and reversed through lifestyle changes.Strength training benefits people over 50, as it helps build muscle, increases metabolism, and improves bone density, making them more functional and less likely to experience falls and fractures.Eating primarily whole foods and reducing processed foods is vital for healthy aging. Protein is particularly important for building muscle, especially as you age.Show Highlights:02:23 - Meet Kevin English, who's dedicated to helping people over 50 become their healthiest selves03:52 - Explore Kevin's childhood on a farm where staying healthy and eating right was natural05:10 - Discover Kevin's journey from a health crisis in his 40s to his passion for guiding those in their 50s and beyond09:07 - Find out the secret to aging well by making smart health choices from a young age13:56 - Dive into the world of strength training for older adults, with workouts tailored to your fitness level16:15 - Learn when you can start seeing real results from strength training20:14 - Understand Kevin's dietary journey, from being a vegan to appreciating the importance of protein in building muscles22:14 - Get insights into the benefits of swapping processed foods for natural, whole foods and the role of protein in maintaining vitality26:15 - Get practical tips on how to track your daily nutrition, even with a busy schedule30:22 - Learn why health experts turn to podcasting to share their knowledge and insights34:07 - Explore the advantages of podcasting as Kevin talks about how it helps validate your brand36:20 - Hear Kevin's heartfelt advice for those facing health issues, no matter their age41:44...

Show Summary:“Health issues, whether non-communicable diseases like diabetes, cancer, or communicable diseases like the flu and bacterial infections, are often linked to gut dysbiosis – an imbalance in the digestive process within the gut. This imbalance can cause symptoms like bloating, IBS, and often, leaky gut.”In our fast-paced entrepreneurial world, we can easily get caught up in prioritizing success over our health, unintentionally dismissing minor issues like bloating, constipation, and indigestion that could be signs of underlying gut problems.Fortunately, my guest Kitty Martone, a gut-centric author and host of the podcast "Stuff Your Doctor Should Know," highlights the significance of gut health in this episode. Discover how your eating habits impact your gut, including the quality and quantity of the food you consume and the manner in which you eat it.We also explore the importance of accessible healing resources and the transformative potential of podcasting for health and wellness educators and entrepreneurs.Tune in to Episode 43 of the PodCash Show, and don't forget to share it with fellow podcasters and content creators! Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Paying attention to how you eat is the first step to improving your gut health. Chew your food thoroughly, eat in a relaxed state, and ensure your body can efficiently digest, absorb nutrients, and eliminate waste.A balanced diet should have less than 30% healthy fats, including those in bone-in meats and dairy. Aim for 20-25% protein and allocate the remaining 50% for healthy carbohydrates. As individuals age, their ability to produce stomach acid for digestion decreases. This is why older individuals slowly lose their appetite for solid foods and struggle with digestion.Show Highlights:06:01 - Kitty Martone shares her personal journey with chronic illness and infertility08:50 - Why children should learn to listen to their bodies and express how they feel12:20 - The vital role of gut microbiome in metabolism, digestion, hormonal health, and mental well-being16:50 - Prioritizing the digestive process as the initial step in addressing symptoms20:39 - Starting points for women experiencing abnormal ovarian follicles and ways to alleviate pain28:22 - Striving for balanced macronutrient intake for optimal health rather than eliminating entire food groups42:37 - The link between digestive disturbances, gut dysbiosis, and various health concerns like gout or arthritis51:38 - Kitty explains the value of podcasting for wellness entrepreneurs to reach and assist people52:29 - The abundance of accessible...

I decided to rewatch this episode to help people who are either starting a podcast or looking to improve their podcast introduction. The goal is to help you convey your message effectively in your podcast intro without making it too lengthy. I hope you find this helpful and enjoyable!Show Summary: “Having an intro makes your message clear right at the onset of the show when your audience presses the play button.”In today's episode, I talk about the value of having an introduction for your podcast. An effective intro and outro ensure that the message of your show is clear and gets across to your audience. While the background music sets the mood for the episode, the intro sets the tone. Ask yourself these questions: What do I want to promote? What do I want my audience to remember every time they listen to the show? There are five key elements that you must include when you create your intro. Start with the name of your show and then state your name. Third, present your promise to your audience through an elevator pitch. Fourth is your sponsor and their elevator pitch. And last and fifth element is your call-to-action (CTA). A compelling intro takes only one minute or less. It is concise, substantial, and engaging for the audience to listen. Don't bore your listeners with a long and repetitive introduction since they will hear this repeatedly throughout your podcast. Hear the rest of the episode where I break down and analyze my intro for The PodCash Show to help guide you when you craft yours. I invite you to share this episode with your podcaster friends and family. Even if they already have an intro for their show, they are still welcome to listen and learn something new or two!Exceptional Highlights:The message of your introduction must be strategic, highlighting only the essential details about you, your show, and your brand. When getting a sponsor for your podcast, check that their messaging aligns with your content to have a smooth introduction flow.Your elevator pitch is your one-liner, impactful pitch that makes your audience remember you, your goals, and your promise for them.Show Highlights: Is it okay not to have an introduction for my podcast show? Can I go straight to the episode?2:59 Yes, it's okay. It's your choice whether to have an intro or not. However, having an intro allows you to express the message of your show right at the beginning of your episode.What if I don't have a sponsor yet?5:03One of the reasons you're into podcasting is to raise awareness about your business and what you do. When you're just starting, you can make your business your initial sponsor since you're the one producing your show anyway. What is the podcast introduction for The PodCash Show?05:55“Welcome to the Season 2 of The PodCash Show with Kai Villanueva, where podcast growth and monetization continues. Brought to you by Pod Kai Media, a podcast production and marketing agency that helps functional medicine businesses increase their leads and sales. Visit their website at podkai.com.”The introduction for The PodCash Show is less than a minute, and yet, I was able to get my message across, with all the critical elements present. A podcast intro should be created easily and understandably.Important Links:Link to post about creating intro and outroFollow us on...

"Podcasting opens doors to endless opportunities for connection, collaboration, and growth."In this episode, we discuss networking and growth strategies for wellness and entrepreneurship podcasts with my special co-host, Marianne from Pod Kai Media, who is a copywriting expert.We share our experiences, such as speaking at events like Pod Fiesta and collaborating on workshops with other podcast experts. We emphasize the benefits of guest appearances on other podcasts and offer tips for securing these opportunities.Additionally, we explore leveraging social media and repurposing podcast content to engage with audiences and attract new listeners, including working with influencers on platforms like Instagram.Building relationships, whether with co-hosts or industry peers who share your goals and audience, is highlighted for increased credibility. Lastly, we stress the importance of engaging with listeners to build a loyal community.Tune in to learn how to maximize your podcast's potential for growth and success!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:By connecting with like-minded people through podcasting, you can unlock opportunities to speak and collaborate within your industry.Being a guest on other podcasts is a great way to reach new audiences, introduce them to your content, and expand your listener base in an ethical manner.Connecting with your listeners not only cultivates a loyal community but also opens the door to valuable feedback and input, which can enhance your podcast.Show Highlights:00:00:00 - The importance of building relationships and showcasing valuable content to be invited as a speaker at events.00:00:36 - Get to know Mariane00:01:51 - Different opportunities we have discovered through podcasting.00:01:57 - The opportunities Kai discovered in podcasting, such as being invited as a guest on a podcast, speaking at Pod Fiesta, and being a contributor at Podcast For Profit workshop and ValuePod Productions.00:06:50 - The opportunity to be a guest on another podcast00:07:45 - Repurposing podcast content and utilizing social media to increase engagement.00:08:13 - The effectiveness of tagging collaborators on social media 00:09:31 - The benefits of collaboration and working together with other podcasters who share a common goal and target audience.00:10:01 - The importance of listener interaction and building a loyal community 00:11:05 - Kai's personal experience of connecting with a listener and building a friendship through podcasting.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:PodKai Media

Show Summary: “Utilizing AI for content creation in your health and wellness business can help you save time, produce quality content, and amp up your lead generation process.”Are you a wellness entrepreneur wanting to create efficient, impactful content without the stress, overwhelm, or burnout?Good news: Artificial Intelligence (AI) is your ally! It automates content tasks, granting you space for what truly matters. Whether you aim to boost your online presence or generate more leads, AI-powered content generation can be your secret weapon.In this episode, let's talk about why integrating AI tools for content generation can be a game-changer and how you can overcome specific challenges faced by wellness entrepreneurs like you. I'll also share the AI tools we use within PodKai Media and some tips and tricks to maximize their potential and fuel business growth.Join me as we explore the impact of AI on business success together! Hit play now and share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:AI can help you create fresh content ideas, stay up-to-date on the latest trends, and streamline your content creation process.Tools such as ChatGPT, Descript, Opus, Castmagic, and Headliner can be used to create content marketing strategies, automate editing tasks, improve audio quality, and repurpose content across multiple platforms.Make sure your AI-generated content is accurate, authentic, and relevant by creating a content guideline that reflects your brand values and tone of voice.Show Highlights:01:07 - Discover ways content generation can uplift your online business 02:04 - Why creating long-form content is a plus for health and wellness entrepreneurs02:44 - Find out what AI can do to help you generate better content faster.04:45 - Overcome common content creation challenges with AI-driven insights and tips08:07 - Learn about the AI tools PodKai Media uses and how each one works.11:24 - Practical tips for integrating AI tools into your content generation process effectively13:50 - Always filter AI-generated content to ensure your content is accurate, ethical, and relevant to your target audience14:45 - Ways to inject creativity and maintain authenticity when working with AI tools16:43 - A step-by-step walkthrough of our content creation process from pre-production to post-production with the help of AINeed help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:

Show Summary: “When we're trying to achieve our goals, it's easy to fall into the trap of trying to automate our behaviors. But building habits doesn't mean turning ourselves into robots. Habits eliminate decision-making, making us more efficient and freeing up more energy to do other things.”Are you struggling to balance building healthy habits and running a successful business? Do you find yourself constantly busy and overwhelmed, making it difficult to stick to any sort of routine or daily practice?Fear not, because in today's episode, we're diving deep into the topic of habit-building with the incredible Chris Acebu! Chris is a Certified Master Life Coach, and Business Coach who helps purpose-driven leaders and entrepreneurs boost their productivity and profits through mindset coaching, so they can achieve the impact, income, and freedom they crave.As someone who's personally worked with Chris, I can tell you that he's a master at helping people build habits that stick! Discover his best tips and strategies for clearing mental chatter, understanding your triggers, and how he helped me establish sustainable habits that align with my definition of success. Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Anchor habits are daily actions we perform almost unconsciously, which we can leverage to kickstart new habits.Our habits are not just limited to external behaviors but also include our internal habits of thought. It's essential to be mindful of our self-talk and try to shift those negative thought patterns to live a more positive life.Meditation is a powerful tool to help us access our inner consciousness, leading to greater self-awareness and empowerment.Show Highlights:03:20 - Why habits are important in unlocking our full potential 08:15 - How to break free from preconceived notions and embrace our unique definition of success 11:06 - Ways to overcome your resistance to journaling and unlearning17:04 - Actionable strategies that make habit-building a success25:55 - Behavioral psychology research suggests that celebration cements new behavior28:06 - Becoming aware of our internal thought patterns positively impacts our well-being30:18 - A neurolinguistic programming technique to quiet conflicting voices in your head and make progress toward your goals35:07 - How to tap into your Higher Self or Divine Consciousness40:57 - The profound benefits of meditation and how to make it part of your daily routine46:59 - When you heal yourself, you heal the world50:42 - Advice for entrepreneurs and content creators who want to build habits and experience healing holisticallyNeed help in strategizing & monetizing your podcast?

Show Summary: "If you are closing that prospective sponsor, invite them on a call. Adding calls to your outreach process increases your conversion rate. You will immediately hear if they like your offer, and you can negotiate spot-on and convey your expectations. This also helps you position yourself as the best option once you've crafted a solution based on their needs and wants."Are you looking to unlock more growth potential in your podcast? Why not take it to the next level through sponsorships? They provide a steady income stream and open doors to building long-term relationships with a wide range of brands, both small and large.Now the idea of landing sponsorships can be intimidating, especially if you're new to it. But it's achievable, and I'm here to help you do it!In this episode, I'm excited to share the game-changing factor that helped us close two (2) sponsors in just one week. You'll also discover tips on approaching potential clients confidently and negotiating deals more effectively.Listen, and remember to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Collaborating with brands aligned with your goals or values enables you to tap into new audiences and provides opportunities to promote their products and yours.While communicating via email can produce great results, incorporating a call into your outreach process significantly boosts your conversion rate.Speaking directly with potential clients lets you showcase your expertise and personality, building credibility and trust.Show Highlights:Every sponsor is different, so expect no 'one size fits all' solution.Kai 04:55Listening to your prospects can help you create an irresistible offer tailored to their specific needs and goals.Before partnering with a brand, find out whether they worked with other shows in the past or tried marketing efforts aside from podcast ads.Kai 07:49This will provide insight into their overall advertising strategy and determine whether they have the budget or capability to sponsor your show. Always ask your prospects the kind of results they are looking for.Kai 08:44By getting clear on their desired outcomes, you can determine the likelihood of success of working with you and demonstrate the value your show can provide as an advertising tool.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:

Show Summary:“Being busy is often glamorized but can lead to unhealthy behaviors. While wellness is trending, there's still much to learn about self-care. And without guidance from experts, there's a significant knowledge gap on how to best take care of oneself.”Starting a side business can be a daunting task. With so many moving parts and a seemingly endless to-do list, it's easy to feel overwhelmed and stressed. As a result, self-care may fall by the wayside, leading to burnout and frustration.However, my guests today, Nola Boea and Lori Vajda, founders of Sticky Brand Lab, have found that prioritizing wellness has actually allowed them to flourish in their businesses. Aside from empowering professional women to build a profitable side business, they do not forget to remind their listeners of the importance of self-care in achieving success.In this podcast, Nola and Lori offer valuable insights on how they integrate self-care into their business and lifestyle. Their unique personalities complement each other perfectly, forming a beautiful friendship and partnership that shines through on every episode of the Sticky Brand Lab Podcast. Whether you're a newbie entrepreneur or a seasoned professional, you'll discover important strategies for achieving success while prioritizing your well-being. Listen, and remember to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Self-care is not selfish but an ingredient in reaching your definition of success.Openness and vulnerability are recommended when starting a business with friends.In business, time is currency. Know when to let go of control and focus on essential tasks that make progress.Show Highlights:04:37 The story behind Nola and Lori's mantra: “Say yes to the mess”06:20 How to overcome perfectionism based on Nola's personal experience12:56 A diagnosis that became the turning point for Lori to focus on wellness16:20 Busting the myth that you don't work with friends because it can jeopardize your relationship25:59 How important is it for health and wellness industry experts to amplify their message?28:30 Why we should stop treating busyness as a badge of honor32:28 If you want to grow your business, you have to learn how to delegate 36:33 Why telling a story through your podcast is so important39:11 Effective strategies you can do to maximize your content and grow your business42:45 How to create content that builds trust with your audience

Show Summary: “As a business owner aiming for growth, longevity, and legacy, showing up is a must to build authority and presence. However, you have already exhausted content to share with your audience. If you are struggling, here's why you should always create hero content to remain visible.”As a content creator and host of this podcast show, I feel you when you are running out of content ideas, and it's tempting to take a break. But stopping isn't an option because your business needs to continue running even while you're at rest.Aside from making crucial decisions for your business, tasks such as planning and posting content online can drain your time and energy. And that is why having hero content will save your busy day.In this episode, we'll dive deep into hero content, its significance to you as a business owner, and how repurposing it to different forms solves your problem of creating strategic and consistent content on your chosen platforms.Listen, and don't forget to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Hero content attracts your most passionate audience as long as you craft your story to serve as solutions to their needs and wants.Otherwise known as big rock assets or lead magnets, it's a marketing gift that keeps giving because it produces 80% of results from 20% of your effort.They are long-form pieces that can be produced in bulk, such as blogs, articles, videos, and podcasts.Show Highlights:Long-form content can help you better in creating compelling stories that drive emotions.Kai 04:55Aside from allowing you to focus more on your business, you can extract your creative juices more efficiently because it's done in one sitting.Hero content can be repurposed into shorter forms of content.Kai 07:26Carousel posts, polls, and reels are bite-sized pieces of content your audience can consume and engage with on any of your chosen platforms.The go-to digital tools that help me recreate fresh content from the hero content.Kai 09:38Saving time is the main goal and investing in tools such as Otter, Headliner, and Canva help me finish my content calendar faster and easier.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:

Show Summary: “We take care of our material things like our homes and cars so well, but we don't care for our bodies the same way. Remember that the more you take care of your body and do preventative maintenance, the better your body will show up.”Do you struggle with the demands of your business and feel the pressure to keep up with the pursuit of success? It's understandable to feel overwhelmed and burnt out in these situations; however, neglecting your health and well-being can prevent you from performing at your best.Despite the distractions and responsibilities that can consume your time, you may feel guilty for even thinking about considering self-care. However, taking small steps in prioritizing your own needs and reconnecting with your body can do wonders for your inner peace and ability to navigate life's challenges. My guest today is Dominiece Clifton, founder of Move and Still, host of The School of Healing Podcast, and a beloved client of PodKai Media. In this episode, Dominiece shares her expertise on holistic wellness and healing, including how to build a daily self-care routine despite a busy schedule and somatic practices to manage stress and release trauma from the body.Find a balance between movement and stillness, rest and work, and doing and being. Listen, and remember to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Trauma is stored in our bodies, not our minds. A somatic approach allows us to release stress and tension in the body to heal truly.Discipline is not about doing something perfectly every day but consistently returning to the behavior even if you fall off for a while.We are born connected to our inner voice or intuition, but as we grow older, we learn to seek external validation and lose touch with it. Show Highlights:The body remembers everything that happens to us, and issues can manifest physically and mentally. Dominiece 05:23We must understand the reasons behind physical symptoms and ask difficult questions about what the body is trying to communicate.Taking care of ourselves enables us to show up better for work, relationships, and responsibilities because we can give from a full cup. Kai 09:29Neglecting self-care can lead to suppressing and holding onto things, ultimately resulting in exhaustion and burnout.The key to building self-care habits is consistency, not the amount of time spent on the practice. Kai 13:46Set the intention to find small pockets of time in your day to nourish and focus on yourself and be gracious with yourself if you miss a day or two.

Show Summary: “If you are a podcaster overwhelmed with finding the right editor, here are the things to do and look out for when hiring the best one for your podcast.”Finishing your podcast recordings must be a feat, yet as a human bound to utter fillers, editing it is a must. And since time is precious, you are now searching for a podcast editor who can polish it to your desired output.But choosing the right editor presents challenges, especially when editing is not your expertise. In short, you have yet to learn the qualifications when vetting applicants for the job. In Episode 33, not only will you get the 4-step checklist on hiring the best editor for your podcast, but you will also want to onboard the one who can translate and jive with your brand's personality.Listen, and don't forget to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:A podcast should represent you and retain its flavor. Certain fillers in casual conversations are intentionally left out. And in professional settings, 100% clean is the standard.Credentials are not necessary. Working with beginners can work out as long as they provide sample edits to showcase their potential and capabilities.Hiring to support you means delegating 20% of the work while achieving 80% of the results.Show Highlights:Kai 05:04As the podcaster, you should be able to identify the kind of output and help you need, such as simple clean-up of dead air or fillers or advanced content editing where an hour's worth of raw audio is reduced to half with only the juiciest details.Kai 06:09Filter serious applicants with a Google form. Filling it out indicates high intent to go through the hiring process.Kai 08:32Ask shortlisted candidates to hop on a call to see if they are a long-term fit, not only with their skills but also in alignment with your values.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:PodKai Media

Show Summary: “Heavy reliance on pharmaceuticals and doctors can make us forget alternative treatments exist. Holistic health and wellness experts can leverage podcasting to explore complex topics in-depth and empower more individuals to become proactive in their health journeys.”Podcasting presents a vital opportunity for health and wellness experts to broaden their reach and make a lasting impact. Its unique ability to educate, inform and inspire through long-form content has the power to transform lives, one episode at a time.That is why everyone in Pod Kai Media is committed to utilizing our expertise to support health and wellness experts in sharing their message with the world. In this episode, get to know our team better as we discover what makes a podcast truly compelling – from superior audio quality, engaging show notes, smooth production processes to eye-catching content and the role of educational segments in elevating the overall experience.Listen, and remember to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:The key to a successful podcast is having a clear and genuine message that addresses a specific problem for the listeners. Content repurposing maximizes the value of long-form content and reaches a broader audience.Engaged listeners increase downloads and business opportunities for podcasters.Show Highlights:Quality audio is essential for a good listening experience, with clear, relatable, and well-presented content.Shan 11:56Maintaining this level of quality builds client loyalty and provides value to the community. Working at Pod Kai Media is a passion and a job that aligns with an ‘ikigai,' blending personal interests and professional duties. Abi 13:40The job offers the opportunity to learn new things and share specialist knowledge through podcasts for clients.The process of creating a podcast should consider the end consumers or listeners, as they are the ultimate target of the podcast. Kai 16:54The goal is to serve the audience and deliver content they will enjoy and find valuable.When creating a podcast, be honest about what you're capable of and share topics you are passionate about. Norvin 36:40 Do research to stay knowledgeable in your field, and remember to have fun, as your energy will be transmitted to the listeners.Empower your health journey by embracing a...

Show Summary: “Being an entrepreneur comes with a lot of responsibilities, which may be draining. We are torn between wanting to spend time with our family and working to give them the best life. Being present is just as important as providing financially, but we sometimes fail to see that because we are too laser-focused on running our businesses.”We all have the ability to make positive changes and improve ourselves, but it can be challenging to know where to start. Some of us take years and multiple New Year's resolutions without seeing any real progress. I understand your frustration because I've been there several times. However, I have found that knowing your why is critical to making lasting change. When we understand the reasons behind our desired changes, we can take action and make them happen.In this episode, I'll share how serving the health and wellness industry helped significantly improve my life, and how I'm enhancing the Podcash Show because of it.Whether you're looking to start new habits or are simply curious about the changes I'm making in the podcast, tune in and join me on this journey.Listen, and don't forget to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Working with The Gutsy Health Podcast greatly influenced my habits around my health and my loved ones.Success is not just about financial gain. It's also about finding happiness and fulfillment in all aspects of life.I strive to create a culture where wellness experts can balance business success with self-care, family, spirituality, and connection to a higher power.Show Highlights:My goal is to become the bridge between health and wellness practitioners with individuals seeking alternative and holistic healing solutions and be a facilitator in their journey toward wellness.Kai 03:24Moving forward, I will interview experts in the holistic health and wellness industry to share their insights on how they run their businesses through podcasting while prioritizing self-care.Balancing running a business with taking care of your loved ones and being physically present with your loved ones can be challenging at times.Kai 04:12Make sure you take time for yourself and your relationships and establish clear boundaries between work, play, and rest.If you take care of yourself, you have more chances of taking care of your family. Kai 06:06Caring for yourself can help set a good example for your family, encouraging them to prioritize their own self-care.Need help in strategizing & monetizing your podcast?

Show Summary: “Content is king. If your data and analytics show weak results even with well-researched ideas, it's time to pause and listen to your audience. Produce hot, relevant content that resonates with my proven tips.” At last, I've now reached the end of our mini series. Here's the last contributing factor added to my list on how to make listeners listen till the end -  your podcast's Content Topics. Like what I've always emphasized in my past episodes, your content ideas are very crucial in forming solid relationships and loyalty from your listener base. Your content topics also define and attract your target market. When producing content topics that hit the nail when it comes to their needs, it makes your audience feel understood and this will help them look up to you and think of you as the top of mind solution for the problems that they have. In this episode, I'm going to share with you four (4) tips on how you can generate and maximize your content ideas, while increasing your listeners' retention rate. Episode 32 is the last of The Podcash Show's mini series on how you can make listeners stick with you from beginning to end. I'm going to share with you four (4) tips on how you can produce hot, relevant content for the retention of your listeners.  Listen and don't forget to share this episode with fellow podcasters and content creators! Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Exceptional Highlights: Generate topic ideas straight from the source - your community of listeners. Ask, and don't assume, as their answers can surprise you. Identify main topics where you can extract sub-topics from. Use them to fill in your podcast's future episodes. Solve one problem at a time. Avoid information overwhelm by making your topics easy to digest. Show Highlights: Kai 01:51 Top reasons why the quality of your podcasting content matters - it's the foundation where your following is built while also determining your niche or target market Kai 05:30 The goal is for you to produce simple outcomes for your listeners so they will remember and trust you with their problems. Kai 06:15 Our brains are wired to protect our energy. If our brains think that a certain task is going to take a lot of our energy and our time, it can be a reason for procrastination on taking action. Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Important Links: https://www.podkai.com/ (PodKai Media)

Show Summary:  Monetizing via sponsorships may sound like the ultimate goal. But after gaining sponsors and blasting their advertisements in your show, the listenership that you have worked so hard on in the first place starts to lose interest. Is there a way to keep both so your podcast can stay afloat? And I'm excited to share with you why ad insertion is a third contributing factor of losing your listeners, It's always exciting to partner with brands, especially the ones that you're a fan of.  If you've been longtime-user of their products and you highly believe in them, then it's great for you to partner with them.  And you also have to make sure that the solution they're solving for you is the same solution that they're solving for your listeners. Otherwise, it'll only be a matter of time before you lose your listeners.  That's why data and analytics is important for you to track per episode. If you have sponsors, you can immediately see if it's still effective to continue the ad insertion, or you need to make adjustments to other placements.  Episode 31 is the fourth of The Podcash Show's mini series on how you can make listeners stick with you from beginning to end. I'm here to share with you three tips (3) on how you can retain your listeners while monetizing your podcast through sponsorship.  Listen and don't forget to share this episode with fellow podcasters and content creators! Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Exceptional Highlights: Partnering with brands is great. But before you go further and commit to them, you have to make sure that your listeners shall deeply resonate with the vision of that company. If you have sponsors, check data and analytics per episode. This way, you can make a decision if the ad insertions are effective or not. Show Highlights: Kai 01:54 Create a harmonious listening experience by avoiding repetitive and disruptive presentation of the ad. Relevant brand keywords that support the podcast's topic will help keep the message fluid and intact. Kai 03:28 Prime your audience for transitions using sound effects. Or before diving in to the next topic, give them a heads up that they'll hear a short commercial break. Kai 04:31 Think long-term and turn down sponsors that do not serve anything valuable or align with your dear listeners. Remember that as you grow your podcast, your audience also grows with you. Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Important Links: https://www.podkai.com/ (PodKai Media)

Show Summary: Networking expands connections with industry leaders and tap new audiences for your podcast. But if having guests on your show has caused you to lose loyal listeners, you may have skipped the process of filtering them. For seasoned podcasters, guest interviews are a great way to expand growth and tap into new audiences. Yet, as you may have charged to experience, not all guests are right and welcome to your existing followers. Having championed a certain niche, your podcast has attracted and established your listenership for a particular reason. It resonates with who they are and their needs. Thus, before inviting guests, consider first the compatibility of their message with your audience.   Episode 30 is the third of our mini series on how to make listeners stick with you from beginning to end. Aside from knowing the probable reason behind losing followers, discover my four (4) proven steps on filtering future collaborations so you can stop your listeners from tuning out.   Listen and share this episode with fellow podcasters and content creators! Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Exceptional Highlights: Before recording, save time by employing prequalifying strategies to ensure the right fit of guests with your audience. Your guests must solve your listeners' needs. If their message does not educate, inspire, or entertain,  this could be the reason for losing your listeners.  Show Highlights: Kai 02:30 Create a pre-selected wish list of guests for your show. There's a higher probability that you already know like-minded experts who can contribute their unique insights in your industry. Kai 03:25 Identify potential guest collaborations with a prequalification form that consolidates and gives you a preview if you are aligned in just one sheet. Kai 04:09 Confirm compatibility by scheduling a 15 minute call. Talking one-on-one makes you know each other deeper rather than just filling out a form. Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Important Links: https://www.podkai.com/ (PodKai Media)

Show Summary: "Study shows that producing low-quality audio negatively affects the perception of the speaker and their source of information. As podcasters, are you confident about the quality of audio experience that you're giving to your listeners?"  As podcasters, one of the reasons why we publish content is to build connections with our audience. And if we have services to offer, we also want to be top of mind if they need a solution to their problems. And since YOU are the solution to their problems, we want to make sure that they think highly of you.  Based on the study made by USC and the Australian National University, researchers found out that when content produced, in the form of audio and video, is of low quality, you will most likely be perceived as less likable and credible. And if you want to be seen as an expert on your chosen niche, that's the last thing you would want to do.  The same study also mentioned that aside from the negative perception, low quality production makes it difficult for your listeners to process the information and absorb your content. Inevitably, they'll hit pause or stop altogether from listening to your episodes. Episode 29 is the second of The Podcash Show's mini series on how you can make listeners stick with you from beginning to end. In this special episode, learn the five do's and don'ts that you need to do to enhance the audio quality for your listeners so they'll finish every episode that you produce. Listen and share this episode with fellow podcasters and content creators! Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Exceptional Highlights: Sound like a pro by investing even in the simplest yet great quality microphone (tune in to find out the exact model that I use!). Relying on a built-in laptop microphone makes you seem unprepared.  A multitrack recording simultaneously saved by both host and guest is highly recommended. This practice gives you room for adjustments during post-production. I don't suggest repurposing live videos to podcast episodes as it is not focused on your podcast audience. But if that's your preference, make sure you consider your audio listeners during the live session. Show Highlights: Kai 03:12 Indeed, post-production helps improve your audio quality. However, podcast producers and editors are not magicians. So if you want to produce high-quality audio, you should start with the recording itself. Kai 04:16 Consider and control the time and place of your recording. Inform people around you to prevent avoidable noises and distractions like an unwelcome knock on your door. Kai 05:15 Have an outline with you. Even with just keywords instead of a script, that helps your train of thought focused and with ease throughout the recording. It also keeps better and succinct discussions with guests. Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Important Links: https://www.podkai.com/ (PodKai Media) https://www.amazon.com/Audio-Technica-ATR2100x-USB-Cardioid-Microphone-ATR/dp/B07ZPBFVKK?ref_=nav_custrec_signin&th=1 (ATR 20 100x available on Amazon)

Show Summary: “People's attention span on social media is getting shorter. That's why we want to create the maximum and best experience to retain our listeners as much as possible with our podcast episodes.” We live in a new generation where we find not only entertainment but also get most of our information resources online. You can obtain almost everything in just a few clicks on your gadgets.  As podcasters, we know your goal is to share your message and knowledge to help as many people as possible. But, with everything that can be accessed online, with all the social media posts, videos, and other shows, how can you retain your listeners to stay with you up until the end of your podcast episode? Get ready for a fascinating four-part series on how you can make listeners stick with you from beginning to end. In this special episode, you will learn more about Itunes terminologies, and we will give you a sneak peek at the four main areas you need to focus on to achieve your goal. Tune in, and don't forget to share this episode with your family and friends! Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Exceptional Highlights: Kai 4:43 I decided to create a four-part series of this episode to highlight specific points you should not neglect in creating your podcasts, which play a significant role in retaining your listeners. Kai 5:02 People's attention span on social media is shorter because of reels and TikTok videos. Sometimes the videos are not even longer than seven or 14 seconds. Kai 5:55 I want to create separate episodes for this topic ]so we can internalize and see if these are the areas we're neglecting throughout our podcast journey.  Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Important links mentioned: https://www.podkai.com/ (PodKai Media) https://www.apple.com/itunes/ (Itunes) https://open.spotify.com/ (Spotify)

Show Summary: “You are the storyteller of your brand. You have a voice, and your story matters because we know you have a deep purpose in healing one person at a time.” As the cliche saying goes, time is gold. If you are a business owner, a podcaster juggling multiple projects, you can agree that time is indeed crucial.  You know that it can be emotionally and mentally draining if you are consistently getting stuck in deadlines, meetings, and tasks. And, as podcasters, it can get exhausting that your creative juices get put on hold, and you end up pausing producing episodes. You are not alone, and we've all been there.  Take this episode as your sign to take a break and remember that you have to keep going because you have an essential voice to share. Let's deep dive into some tips that can help you avoid time consumption and create substantial episodes that will resonate well with your listeners as you achieve your goals and advocacy.  Listen to Episode 27 of The PodCash Show and learn how to create episodes efficiently while avoiding the burnout of time management. Don't forget to share this with your family and friends so they can pick up a thing or three in producing podcast episodes. Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Exceptional Highlights: Kai 2:30 If you have been podcasting and releasing weekly episodes and feel you're exhausted, getting some rest is fine. You can set expectations with your audience about what's going on and why you are taking a break. Kai 4:08 If you allot time to create an episode content, you're putting yourself in that zone of genius. You are extracting that creative juice that will help you create content intentionally. Kai 6:23 Please don't assume that what you think is what your audience needs, and you have to hear it directly from them. That's one of the keys to how you can create great content that deeply resonates with them.  Kai 9:30 You're the most important person in your business as a business owner. And you can't afford to get distracted all the time because it will eat your time and your energy.  Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Important links mentioned: https://www.podkai.com/ (PodKai Media)

Show Summary: “Delegating gives you freedom, and it gives you room to grow. You can explore and learn more,  improve yourself even more, and connect with people who have been waiting for you for a long time.” In every journey we take in our lives, expect some roadblocks along the way. It happens in podcasting, and it also occurs in businesses. There will always be challenges, and you must know that there are ways to conquer these obstacles.  As business owners, you carry a lot of responsibilities on your shoulders. It can get unwieldy and drain all your energy away from accomplishing more important tasks, even personal ones. If you let this happen, it can hold you from growing and touching more lives.  In this episode, I share some tips based on personal experience on how I can minimize becoming overwhelmed with all the duties I need to prioritize and manage in my own business. Let these tips guide and help you focus on your genius and create more room for your professional growth.  Don't forget to share this episode with your family and friends who are building their own businesses so they can pick up a thing or two in becoming more efficient in their daily lives.  Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: Kai 4:48 Focus on your zone of genius. If you cannot put yourself out there because you are in charge of everything in your business, even the menial tasks, then there's nothing left for you to show up, and you will be exhausted.  Kai 5:14 Follow the 80/20 rule. It means you have to focus 20% of your energy on the significant tasks that you know will give you more and better outcomes than focusing your energy and attention on the 80% that most likely will produce the same results. Kai 9:25 If you had delegated before but failed because they did not deliver that particular level of quality that you are requiring, you still have to try. I encourage you to delegate because it's your business, and you have to expand it. Kai 11:33 Delegation paves the way for different areas of your business improvement, client acquisition, and development of your offer, product, or service. It paves the way in your personal life as well. Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com) Important links mentioned: https://www.investopedia.com/terms/1/80-20-rule.asp (80/20 Rule) https://www.investopedia.com/ (Investopedia) https://www.amazon.com/Master-Your-Time-Life-Breakthrough/dp/0399183825/ref=sr_1_1?crid=1GQVNENZBWIJ1&keywords=master+your+time+master+your+life&qid=1658429239&s=books&sprefix=master+your+time%2Cstripbooks%2C393&sr=1-1 (Master Your Time, Master Your Life by Brian Tracy)

Show Summary: “I want to be the bridge between you, the health expert, and your ideal clients. I want to help spread your word and heal as many people as possible, one podcast at a time.” Having inspiration behind every business creates goals & motivation that improves your craft further. And with this, you can build a voice that inspires more people, especially with those who resonate with you. Here in PodKai Media, we have worked with a variety of clients. What moved us the most are health and wellness experts & businesses who are all passionate about sharing their knowledge and voice with those who genuinely need guidance with their health. And we wanted to be a part of this beautiful advocacy.  If you have a wellness clinic or a health expert who wants to reach out to more people than you can, podcasting is one of the best platforms for your voice to be out in the world. And if you don't know where to start, or you don't know what to do next, know that there are people like us who can be a bridge for you to produce a podcast that creates the results you want.  Listen to this episode to learn more about the story of our inspiration and the system that helped our clients and can help YOU accomplish your mission. And don't forget to share this with your friends and family! Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: Kai 7:08 Gutsy Health has been my inspiration since day one. The reason why I made this big decision is that I believe in their advocacy. That's why I want to help as many health and wellness experts, business owners, and clinics to have a fruitful business through podcasting. So, they can build great relationships with their audience and teach or educate as many people as possible.  Kai 8:29 Food is medicine, and we must be mindful of what we consume. Because for me, my family deserves a healthy me. My team deserves a healthy me, and my clients also deserve a healthy me.  Kai 10:30 I believe that people need someone like you to help them realize that they need to understand natural healing and self-care. Kai 12:19 I want to be the bridge to inspire you to do a podcast because it is a vast platform. It's a very intimate platform that can help you build good relationships with your audience to make them understand that healing holistically is essential.  Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com) Important links mentioned: https://podkai.com/ (Pod Kai Media) https://www.mygutsyhealth.com/podcast (Gutsy Health Podcast)

Show Summary: “Remember that considering which podcast ad format is essential because this is what sponsors usually ask, and you need to know which one is suitable for your show and for that brand.” In the past episodes we discussed the importance of sponsors in terms of podcast monetization and as well as creating authentic connections with both your listeners and your brand partners.  Now that you have interested sponsors, you need to know the different structures of incorporating your ads into your episode. Where and when do you insert the ads? These are very important details to learn to sustain the natural flow of your show.  Join me in this episode to distinguish the difference between the two kinds of podcast ad formats, the baked-in and the dynamically inserted ads. Figure out if you want something organically permanent for your show or something more precisely integrated into the episode. Listen and learn that the right kind and right placement of ads matter too in creating consistent podcast content.  Please don't forget to share this with your family and friends for effective tips in successful podcast promotion.  Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: Who needs to learn about podcast ad formats? Kai 1:27 Podcast ad formats are for CPM based sponsorship model, meaning you should have at least 1000 downloads per episode. Having 1000 downloads and more will give you sponsorship opportunities with more aligned brands. What are baked-in ads? Kai 3:07 Baked-in Ads are essentially woven throughout the episode content and stay there forever, meaning it is part of the content. Kai 4:36 That's why it's called baked-in because you're baking your review within the content, which makes it more organic and authentic by simply talking about it. What are dynamically inserted ads? Kai 4:56 Dynamically inserted ads get recorded at a different period or time.  Kai 5:20 It is inserted in the post-production when you are already editing your episode, then you decide which is the best ad placement for it, and that is where you insert it. Kai 6:38 Dynamically inserted ads can be removed anytime, depending on your sponsor agreement.  Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com) Important links mentioned: https://podkai.com/ (Pod Kai Media) https://podcasts.apple.com/ph/podcast/s2e11-3-podcast-sponsorship-models/id1533057448?i=1000552574291 (The PodCASH Show- Episode 11) https://podcasts.apple.com/ph/podcast/s1e12-4-things-you-should-have-for-cpm-based-sponsorship/id1533057448?i=1000553239407 (The PodCASH Show- Episode 12) https://www.thoughtleaders.io/podcast-ad-rate-calculator (Podcast Ad Calculator)

Show Summary: “You're building a relationship with your audience by not allowing products to get to them without your approval because you're willing to test them personally.” A strong and genuine connection with your listeners is what you always need to take care of as a podcaster. Because of that, you want to give them the best experience as they take this journey with you.  In terms of having sponsors, you don't only think about what will benefit you, but you also think about how these brands will help your audience, the same way you help them with your stories and messages.  You need to learn about them, and the best way to let your listeners know that these products align perfectly with your lifestyle and values is by trying them out personally. By doing this, you give authentic feedback that helps your audience make the right decision in supporting the brand.  Please share this episode with your family and friends to help them create a more successful podcast campaign. Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: Kai 3:31 It's easier to talk about something that you've already tried. It's easier to give an honest review or to create an ad if you've already tried the product and if it's proven and tested by you. Kai 4:18 You need to get sample products because you don't want to take their money and run or create scripted host-read ads for them. And then, suddenly, you realize that it's not the best for your clients' listeners.  Kai 4:52 You have to remember that to take care of your audience's trust; you have to personally try the products you're going to promote in your show.  Kai 5:10 It's also one way to build good relationships with your sponsors and potential sponsors. Because if you like their product, you'll use it moving forward, making the promotion sound natural and genuine.  Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com) Important links mentioned: https://podkai.com/ (Pod Kai Media)

Show Summary: “You have to send follow-up emails for them to feel that you are genuinely interested in partnering with them because they can help your listeners. The money is in the follow-up.” If your goal is to monetize your podcast, one of the ways is to find sponsors aligned with your theme and values. A good partnership with brands, especially with products that the host genuinely enjoys, creates more authentic ads that the audience can recognize and support.  So now that you've reached out to your target brands, the question is, what do you need to do next?

Show Summary: “Podkite makes your life easier and the listeners' experience more convenient and smooth. And that's what we want for them. We want to give them the best experience that we can.” If you are an avid listener of podcasts, isn't it better when you can find all the links to your favorite episodes in one place? As podcasters, this is what we want for our audience: to access your show in just a couple of clicks without going back and forth to different platforms—the ultimate and convenient listening experience.

Show Summary: “I love using Captivate FM because it's user-friendly, and it has lots of features that you can take advantage of in building your podcasts.” Producing a podcast can be a demanding job, let alone editing and uploading online, which adds effort to your responsibility as a podcaster. It can be tricky, especially if you are new in this industry, so choosing an efficient podcast platform that helps you efficiently facilitate your tasks is essential.  Let us discuss Captivate.fm, which is a personal favorite. It is a podcast hosting platform known for its straightforward and user-friendly layout that most first-time podcasters appreciate. It is affordable for its price with all the features that can help you grow your podcast with the option to monetize, and you can even add another podcast at no additional cost.  It is very convenient and flexible with various tools that can help you build your show, such as free lessons, marketing links, built-in call to action, detailed analytics that will help you keep track of your show's performance, and a lot more! If you're new to podcasting or you want to try out a new platform, listen to this episode and find out more about how Captivate FM is a fantastic option.  Don't forget to share this with your family and friends who you think will want to try it out! Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: Kai 1:03 When you subscribe to captivate.fm, you can also add multiple shows. If you have more than one show, you can use the same account you're using for your podcasts. Kai 2:23 With the analytics, it's effortless to analyze your numbers, downloads, listeners and reach unique listeners. Through these platforms, the demographics of your audience are also here.  Kai 2:40 They have marketing links and call-to-action that you can take advantage of when it comes to promotion. You can add your primary call to action in this feature, so you don't have to put it in every now and then.  Kai 4:29 Captivate.fm has growth labs. These are free lessons that will help you increase your listenership and gain sponsors, and it's one more thing you can take advantage of with this tool.  Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com) Important links mentioned: https://www.captivate.fm/signup?ref=kaivillanueva (Captivate FM) https://www.buzzsprout.com/ (Buzzsprout) https://www.aweber.com/ (Aweber) https://mailchimp.com/ (Mailchimp) https://squadcast.fm/ (SquadCast) https://www.podchaser.com/ (Podchaser)

Show Summary: “Otter.Ai makes it easier to create show notes and choose which part of your podcast episode to highlight for social media promotion because you can see it written on one page.” Starting a podcast and don't know what you need? Or maybe you already have started, but you're getting lost because you have no idea how to manage and organize all your notes, thoughts, and ideas?  There will always be inspirations and messages that you can gather when you are on the go, and most of the time, the most accessible thing you can reach is your phone. Especially If you are a busy person and always on a fast phase, you need an accessible tool to help you record what's on your mind. And that is the Otter.Ai app.  Otter.Ai is a paid app that is definitely worth paying for. It is a transcription tool that will help you save time in storing your ideas and thoughts and helps you transcribe them. It makes it easier to repurpose your content that you can turn into show notes and social media write-ups. When you're a podcaster, convenience is a must, which this app can give you.  So, worry no further and listen to this episode and find out one of the best tools in making your podcast life easier. Don't forget to share this with your family and friends and let them know how effective this tool is for studies, work, and podcasting.  Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: Kai 0:37 Otter.Ai makes you remember the thoughts that you want to share in your episode. When you're too busy doing other things, and a considerable thought pops out of your mind, we use an app for it. Kai 2:08 You press one button, and you're good to go. Your thoughts will be stored and transcribed.  Kai 3:30 You can listen to your messages before recording an episode. This way, you won't forget that critical part you want to share with your audience. Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com) Important links mentioned: https://otter.ai/referrals/2847WCHI (Otter.ai)

Show Summary: “If you put yourself out there, you will find your purpose in serving the right target market aligned with your goals and core values.” We all have distinct stories in our life journeys. No matter what expertise or field of work we belong to, each has unique methods of accomplishing specific projects. At the same time, we all have different challenges and needs in our daily tasks. In this sense, we are all essential, and we all have a voice that can benefit other people.  In this episode, I want you to let go of your doubts and hesitations and jump out of your safe zone. Listen as I share my experiences and thoughts on how I brought myself out there in the podcasting world. Know that there are people who share the same goals and values as you, and they need you, and the only way for them to know you is when you take a chance to explore and connect. You have that purpose of being a source of knowledge and realize how fulfilling it is to be a part of something big. Join me and let your stories, messages, and experiences contribute to someone else's life. Share this episode with your family and friends who have the same potential as you! Exceptional Highlights: If you're overthinking whether you're going to start creating content and educating people about what to do, then, this is the best time for you to do that.  Whether it's the same industry, not all people would go for that big player because we have different personalities and behaviors. The ones that will resonate with your story and values are the people who will stick with you. You have to put yourself out there because you have to know these people, and you have to know their struggles. And you can be the solution to their problems. Show Highlights: Putting yourself out there contributes to your growth Kai 2:11 By sharing your knowledge, you do brain dumping. You record what you currently know, and you can listen and go back to it anytime. By doing this, you give yourself room to learn more. Kai 2:45 You wouldn't know if someone needs your help unless you ask or make them aware of what you can do. Connecting to people with the same frequency Kai 3:05 People will think that they have to do everything by themselves until they find the right person to help them with their struggles, pain, and the thing that slows them down. Kai 3:58 When they're with the wrong group of people, and they find that someone exists who is more aligned with their values, which is YOU, they would go for you. The four pillars of success Kai 4:20 The four pillars of success that we rely on are making decisions, taking action, analyzing results, and adjusting.  Kai 4:21 You cannot go on to the last step, which is to adjust if you don't have any results. You have to identify if what you are analyzing is either your results or your thoughts. The imagination that creates fear inside you prevents you from taking action. Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com)

Show Summary: “The teaser episode is an exciting and creative way of sharing a preview of your pre-recorded episodes, and it creates more excitement because it highlights the most substantial parts of your show.” If you just started your podcast and are thinking of other ways to launch your show, a good episode that you can always record and release is the teaser episode. Besides the pilot, you can use it to help set the tone of your show, at the same time it is a creative way to create excitement and anticipation of what's in store for your audience.  Join me on this episode as I discuss the importance of having a teaser episode for your podcast. Learn the 5 important things you need to produce an efficient and fun teaser that hooks your audience to watch out for your show.  Share this with your family and friends who are interested in starting up their own podcast! Need help in strategizing & monetizing your podcast? Visit our website & book a call at http://www.podkai.com (www.podkai.com) Exceptional Highlights: A teaser is a mash-up of your episodes, and it is like a movie trailer that creates excitement, anticipation, and curiosity.  You can repurpose it across your social media platforms to invite and create awareness of your upcoming podcast launching.  You have to collate parts that create 'aha' moments or fun facts that you know people have no clue about until they hear your episode.  Show Highlights: Collating interesting and substantial clips Kai 4:36 If your main goal is to provide education, you should give them upfront knowledge. If you want to show your outgoing personality, you should incorporate parts where you are joking around or having a fun conversation with your guests.  The importance of background music Kai 5:23 Your background music sets the mood of your brand personality.  Prepare your script and outline Kai 7:09 Some people are comfortable using a script to read as they add feelings to it. And for the outline, some people work well with free talking together with talking points they have to mention during their recording.  Don't forget to add your primary call to action because it tells your listeners what to do next after listening to the episode. Need help in strategizing & monetizing your podcast? Visit our website at http://www.podkai.com (www.podkai.com) Important links mentioned: https://audiojungle.net/ (AudioJungle) https://www.bensound.com/ (Bensound) https://open.spotify.com/episode/4pZzBZRXRINK4056SB7SoN?si=diyeNQyLQy-Bjtzgetdqgg (Teaser episode sample)

Show Summary: "Creating a pilot episode helps you set proper expectations with your listeners."  Ready to dive into podcasting but don't know what your first episode will be? Then create your pilot episode! Pilot episodes help you set expectations with your listeners, and this is where you can warm them up and make them understand why they should listen to your show.  It will also help you set your podcast's tone and save their time by telling them right off the bat if this is the right show for them or not. Through this, you can properly communicate what's in it for them even before absorbing the upcoming episodes.  And in this episode, I share some guide questions that can help you create your pilot episode! When you're done creating it, I encourage you to share it with me by simply tagging me on my social media pages (https://www.facebook.com/podkaimedia/ (Facebook), https://www.linkedin.com/in/podkai/ (Linkedin) & https://www.instagram.com/kaipodcash/ (Instagram)) or emailing me at kai@podkai.com Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: You have to share your story & your why. Stories are compelling, it creates a common ground and makes you relevant. You have to introduce podcasting to them, especially for those audiences that are not familiar with podcasting. Make them understand that podcasting is a great platform where they can learn a lot or get educated and entertained while multitasking. Sharing your purpose creates an instant connection with your listeners. Show Highlights: Your guide questions: Who is the host? Why create a podcast? What is the purpose of the podcast? Who is this for? When do you publish new episodes What is the length or average length of your episodes (Sorry, I forgot to mention this) This will help them prepare themselves as to how long they're going to listen to you. What kind of education does it have? What kind of guests will it have? What is the promise of the podcast show? Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com) Links mentioned:  https://podcasts.apple.com/ph/podcast/s2e14-holistic-integrative-business-owners-experts/id1533057448?i=1000554851983 (Episode 14) https://podcasts.apple.com/ph/podcast/s1e15-ready-to-do-a-podcast-heres-where-you-should-start/id1533057448?i=1000555594542 (Episode 15)

Show Summary: "Knowing your target market determines what solution to provide to your dream clients, and it serves as your compass in crafting your message, goals & irresistible offer."  There are tons of content ideas you can generate if you give time to identify your target market's behavior. You can break them down thoroughly and create different episodes with simplified explanations and actionable steps your listeners can follow after listening to your podcast. And in this episode, I share with you the four essential steps you should look into before you start recording episodes. These steps are what I consider the pillars of a very substantial podcast that will bring your success over time. I also discuss how I break down a health & wellness topic based on a target market's behavior.  Join me as I walk you through the steps, and have your pen and paper ready so you can do these too while listening to this episode! It's about time to spread your word of healing and health by creating a podcast, so you better start now! Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: Different people have different personalities, needs, and wants. And that's what you have to understand. Don't assume that what's in your mind is best for your audience. You always have to base it on data, and data can be found through research.  Facebook groups and forums like Reddit are some of the good places where you can do social media listening. Show Highlights: Example in breaking down your content Kai 2:14 If moms are your target market, you have to identify their behavior (psychographics and demographics) and problems. There are different types of moms, and moms do different things. Some moms are businesswomen, some work full time, from nine to five, and stay-at-home moms. Some moms have problems or challenges in preparing meals. For example, the 9 to 5 mom has the resources to buy the ingredients she needs but doesn't have the time to prepare them because she works from nine to five, and sometimes she does OTS or overtime.  Next, stay-at-home moms have time to prepare, but they don't have the resources because they think the ingredients at home are not enough.  So those are two different problems that you can solve. What is your podcast goal? Kai 7:20 It's two things. What's your goal for yourself and your business? And what's your goal for your listeners? If it's for your business, is it for leads? Is it for sales? Are you going to use it for retention? Are you going to do podcasting to raise more awareness about your services & products? For your listeners, is your goal to provide education only for them? Or do you also want them to be an expert in this industry?  Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com)

Show Summary: "Podcasting helps you get your dream clients through the buyer's journey."  We need holistic, integrative medicine in our lives, and we need to learn more about it to improve our way of living and our families'. We need self-care for good mental, physical, emotional, and spiritual health. That's why I decided to help business owners and experts in the holistic and integrative industry spread their word so many people can educate themselves and live their best lives. And in this episode, I share with you how The Gutsy Health podcast, one of the podcasts we manage at https://podkai.com/ (Pod Kai Media), inspired me to focus on serving their industry. I also discuss how podcasting can help them build online authority & relationships with their dream clients or customers and why this is a great platform they can maximize for business growth and expansion. So if you are a holistic & integrative business owner looking for more leads and sales, then this episode is for YOU! Listen until the end and be ready to start your podcast for your company's improvement and development! Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: Content is King, Engagement is Queen and Podcasting supports your King and Queen. Podcasting makes the heart listen. Podcasting gives your audience an alternative way to absorb content & learn while multitasking. Show Highlights: Why do we want to help more businesses and experts in the Holistic & Integrative Industry Kai 1:30 I believe in what they do. I believe in self-healing, self-care, and addressing the root cause of the problems we experience in our bodies. I want to maximize podcasting as a platform to help spread their word, not only my client's word but also those trusted experts and businesses from this industry, to help save more lives by addressing the root cause and not just the symptoms. What is the buyers' journey? Kai 4:26 The buyers' journey is basically the stages your dream clients would go through before choosing you as their consultant, as their specialists, or before choosing your products against the competition. How does podcasting help get your customers from the awareness stage to the consideration stage, up to the decision stage? Kai 7:39 Podcasting is an intimate platform, and it's like having a one-on-one conversation with your target audience or dream clients. This is where you can make them feel your emotions and intentions by purely listening. Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com) Links mentioned: https://kite.link/ghp (The Gutsy Health Podcast)

Show Summary: "Podcast Sponsorship is not just about monetization but it is providing the tools or products your customers need to achieve their goal."  Now that you're sure about starting your podcast monetization campaign through sponsorship, you also want to make sure that you're reaching out to the right people or brands you want to partner with. Closing deals or acquiring sponsors doesn't only depend on how great your offer is or how attractive your podcast media kit is. Still, it will also depend on what kind of audience you serve, the industry you both belong to, & how much their goals and values resonate with you. And in this episode, I discuss the mentioned simple pre outreach hints so you can identify if these are the brands or people you add to your list or not. This will help you save time and maximize the sent emails without getting so frustrated because no one responds. Please share this with your family and friends who need to start their podcast sponsorship campaign! :) Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Exceptional Highlights: To give your sponsors quality results & a good conversion rate, the type of people they serve should match your listeners' behavior, or it won't take effect.  One of our primary goals is to retain our sponsors and build a long-term business relationship with them. You can ask the brand owner to send you product samples to see for yourself how well their products are working. This way, you can highly speak about them if you like the results. Show Highlights: Both of you should serve the same market Kai 2:55 To give optimum results, we have to make sure that whatever ads you put or run through your podcast should impact your audience. So they can buy through whatever link you're going to lead them to & purchase the discount codes that your sponsors would give your audience. Make it easy for you to position your sponsor's product in your podcast Kai 5:55 If you serve the same market, you most likely belong in the same industry. And again, it will be much easier for you to position that brand through your podcast. It will not sound like it's unnatural. And that's also what you want your audience to feel that you're naturally helping a product be promoted. And at the same time, you are giving qualified and quality resources to your audience.  What is a host-read ad? Kai 8:52 A host-read ad is an ad where the host will be the one to read the script or who will create the reviews and serve as an ad through the podcast. Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com Website http://www.podkai.com (www.podkai.com)

Show Summary: "Preparing the necessary materials before doing your outreach will intensify your social proof and add more confidence to brand owners in investing in your show."  In the last episode of The PodCash Show, I discussed the 3 different Sponsorship models. And if you listened to it, maybe you know by now which model suits your podcast to start the direct monetization campaign.  And if the CPM-Based model suits your show best, then the next 12th episode is for you!  Today, I share with you 4 things you should have to begin your CPM-Based model cold outreach campaign. I go into the importance of each material and what it really does to help you close a sponsorship deal from a brand you've been wanting to work with. These are the same things that we use & which helped us close a

Show Summary: "The number of downloads shouldn't stop you from monetizing your podcast."  If you are a podcaster who likes to monetize your show but is quite skeptical because you think that the number of downloads is a huge factor, or you don't know how to position yourself to potential sponsors, then this episode is for you.  In this episode, I discuss the 3 Podcast Sponsorship models that can serve as your guide in identifying how to position your show to brands you've been dreaming of being partners with. These models can help you create a great and reasonable offer more effortlessly, preventing you from randomly reaching out and asking them to pay you with no data to present as a basis of your pricing. This episode is just almost 13 minutes so please listen until the end to see which one suits you best. And please share this with your podcaster friends who've been eyeing to monetize their show! Need help in strategizing & monetizing your podcast? Visit our website & book a call at http://www.podkai.com (www.podkai.com) Exceptional Highlights: 1 CPM is equivalent to 1000 downloads. Aside from ad placement, you can also include social media postings or email blasts to your offer for added value. An affiliate model can help you build your confidence and establish a relationship with brands that fit your offer. Show Highlights: What are your 3 indicators? Kai 2:43 Your indicators will be your CPM, the ad placement, and the ads' length. Because we have different lengths, we have 10 seconds and 30 seconds and 60 seconds. So it's up to you. If you're comfortable doing ads or inserting ads for one minute or 30 seconds only, it's your call. What if you don't have a huge number of downloads yet? Kai 8:24 You can still reach out to your dream brands and honestly tell them that you're a startup podcaster with less than 1000 downloads. But you can surely help them by speaking highly of their brands through sharing the benefits of their products and services. Find the sweet spot Kai 9:29 No matter which models you use here, whether it's CPM base, value-based, or affiliate model, I would say it's still important that you find common ground between the two of you. Find that sweet spot between the two of you. Don't reach out to them without checking the facts or their mission or vision. Need help in strategizing & monetizing your podcast? Visit our website at http://www.podkai.com (www.podkai.com) Important links mentioned https://www.facebook.com/podkaimedia/posts/3242179906069084 (Link to my Facebook post ) https://neilpatel.com/blog/podcast-sponsors/ (Neil Patel's blog post) https://www.advertisecast.com/podcast-advertising-rates (Advertise Cast Pricing Calculator) https://incomeschool.com/how-to-get-podcast-advertisers/#:~:text=Fortunately%2C%20there%20is%20an%20industry%20standard%20for%20podcast,%E2%80%9CThis%20podcast%20is%20sponsored%20by%20Bob%E2%80%99s%20Unicycle%20Shop. (Income School)

Show Summary: “Take care of your sanity and peace because you need that in creating sincere and genuine content for your audience.” Today's episode is gonna be quite different because it isn't about actionable steps for podcast growth & monetization. But it has something to do with how you can make content with your utmost attention.  Being a business owner, a content creator, a student, a leader while dealing with different life situations can sometimes get the best of you. And I totally understand that because I'm all of the things I mentioned above, LOL. I started my own podcast because I want to put myself in my clients' shoes to see how deeply I can understand them even in their toughest times. (like through thick & thin feels LOL). For the past few months, I haven't published new episodes because I chose to save some energy while ensuring all the deliverables are met and have time for my family and agency. But this episode is not to inspire nor push you to abruptly pause when you feel like it because it always will depend on your intention. This is to share the things I realized during those months. And I believe that these have extreme intrinsic value that greatly contributes to producing super valuable & substantial content for your audience. So I hope you enjoy this episode and find great value in it!  Exceptional Highlights Shift your mind to being more cooperative than being unhealthily competitive Choose important places where you should only be present Make peace with the fact that you can't finish everything in one day Listen to your body Everything is not gonna be perfect Give attention to self-care, most importantly, to your sanity & peace Important links Need help in strategizing your podcast? Book a call with us now at https://podkai.com/index.php/book-a-call/ (podkai.com)

Show Summary: “Establishing a HUMAN CONNECTION & a COMMON GROUND with your audience will help you differentiate yourself from others.” Hi guys! It's been such a long time since I recorded an episode. And now I'm super happy and pumped up writing the show notes as a preview of the 9th episode! So the 9th episode is about making your podcast more engaging. We all know that it's challenging to keep the engagement of your audience especially if your contents are “recorded” which is a characteristic of a podcast. But it doesn't mean it's meant to be boring & non-interactive. You can do a couple of things to boost your listeners' excitement, enjoyment and participation while making sure that you're continuously building a very good relationship with them. And in this episode, I share with you those 5 actionable ways on how to ignite the engagement and make your listeners take action with fun and creativity! Don't forget to share this with your friends, family or clients who badly need to add more spice to their podcast show! Need help in strategizing your podcast? Book a call with us now at https://podkai.com/index.php/book-a-call/ (podkai.com) Exceptional Highlights: Content creators are also prone to error. And sharing little parts of it to your audience through outtakes can make your audience feel that we are all imperfect human-beings. Simplify your Call To Action. Creating complex steps can make your audience repel in taking action. Let your audience feel that you listen to them through reading their reviews or letting them share their stories through your podcast. Show Highlights Creating Outtakes Kai 2:21 Outtakes are bloopers, and it makes your audience feel that even though you are someone they are listening to, you're still a human being that's prone to error like everybody else. Giveaways Kai 4:16 Do not make the mechanics complicated for your listeners because it's also one of the reasons why maybe there are fewer entries than you are expecting. So try to make it simple. Mention their reviews Kai 6:13 Mentioning the reviews and their names, especially for those who are your followers, gives them the chance to be heard and is an excellent achievement for them, especially if they're your longtime followers. So it's one way and how I can connect with them.  Games Kai 7:43 You can ask them on social media, like, "Which part of this episode did we mention about this specific topic? Comment below."  "Whoever gets it right will have free access to our program." So it makes it more interactive and more exciting for your listeners. Guest a client or a listener Kai 8:59 Having them as your guest in the podcast builds this genuine and sincere connection because you can connect with them through a one-on-one conversation. This is also where you can create a safe place for them to share their own stories based on your advice, and that's also how you can see the effectiveness of the things you teach through your podcast. Important links Need help in strategizing your podcast? Book a call with us now at https://podkai.com/index.php/book-a-call/ (podkai.com)

Show Summary: “Your visual brand style completes your brand's identity and makes you stand out as a podcaster.” When we hear the word podcast, almost instantly, we associate it with "audio." However, we commonly forget that the "visuals" play a significant role in defining our podcast and building our brand as well. For this episode, I invited a visual brand stylist, Blessy Pastor, to educate us about the value of optimizing your podcast artwork, graphics, and promotional materials. Blessy, also a friend and mentor to me, is the founder of Visual Brand Stylist PH and the current brand stylist for Pod Kai Media.  If you're a budding podcaster, you might be asking yourself, how do I visually establish my podcast and brand? Where do I start? Blessy talks about the five essential elements you need to create your podcast's artwork and promotional materials. The first element is an eye-popping cover that would stick throughout all the seasons of your podcast. Second, identify your podcast with a name that's rememberable and witty. Third, invest in a lifestyle photo that best represents yourself and your brand. Next is naming yourself as the host of your podcast. Your listeners would want to know the person behind the voice of your show. The fifth and last is putting together your brand style guide and sticking by it when making content. We talk about these five elements and more in detail throughout this episode. I'd love for you to share this with your friends and peers looking to build their podcast visuals or maybe just want to shake things up and try out a new visual brand style. Exceptional Highlights: In podcasting, you need to have a brand style guide consisting of your logo, set of fonts, color palette, and images or illustrations to represent you and your brand.  Brand recall is a measure of how your audience remembers you and associates your brand with a specific product or service. You strengthen your brand recall through a catchy tagline, particular colors or fonts, or even the sound of your intro and outro. Your podcast name should embody your goals, purpose, type of business, and a little bit of your personality. It must be relatable enough to attract your audience to listen. Show Highlights: How did you come up with the title for my podcast, The PodCash Show? Blessy Kai mentioned that she wanted to tell people that podcasting can be monetized and can be pretty profitable. So I thought of words that relate to money. The term “cash” came to my mind. That's how the title came about. I changed the last letter of “podcast” and turned it into a witty title, “The PodCash Show.” How important is having a branding guideline at the onset of a business? Blessy Since people are primarily visual, they tend to look at the cover image of a podcast before listening to it. This is the reason we create the podcast artwork first before launching. Similar to buying a music album or CD, you are initially attracted to the beautiful covers. It's the same for podcast shows. With all the buzz and noise on social media, there's a lot of distraction online. Establishing good visual styling of your brand will help make your podcast stand out.  Put together your brand style guide for your podcast. When you employ it in your messaging for your socials and website, people will begin to recognize and remember you. They will associate specific visuals to you or your brand. For social media, how do we promote our brand repeatedly and effectively without sounding imposing? Blessy For social media, we need to choose our colors carefully and how they relate to our brand. There's a thing called color psychology that when you apply it to your brand, it affects how you send your messages to your audiences. If you're pushy with your messaging, it will reflect on the illustrations and contents that you post. Visuals play a huge role in...

The PodCash Show S2E7: Crafting Your Podcast Intro Show Summary: “Having an intro makes your message clear right at the onset of the show when your audience presses the play button.” In today's episode, I talk about the value of having an introduction for your podcast. An effective intro and outro ensure that the message of your show is clear and gets across to your audience. While the background music sets the mood for the episode, the intro sets the tone. Ask yourself these questions: What do I want to promote? What do I want my audience to remember every time they listen to the show?  There are five key elements that you must include when you create your intro. Start with the name of your show and then state your name. Third, present your promise to your audience through an elevator pitch. Fourth is your sponsor and their elevator pitch. And last and fifth element is your call-to-action (CTA).  A compelling intro takes only one minute or less. It is concise, substantial, and engaging for the audience to listen. Don't bore your listeners with a long and repetitive introduction since they will hear this repeatedly throughout your podcast.  Hear the rest of the episode where I break down and analyze my intro for The PodCash Show to help guide you when you craft yours. I invite you to share this episode with your podcaster friends and family. Even if they already have an intro for their show, they are still welcome to listen and learn something new or two! Exceptional Highlights: The message of your introduction must be strategic, highlighting only the essential details about you, your show, and your brand.  When getting a sponsor for your podcast, check that their messaging aligns with your content to have a smooth introduction flow. Your elevator pitch is your one-liner, impactful pitch that makes your audience remember you, your goals, and your promise for them. Show Highlights:  Is it okay not to have an introduction for my podcast show? Can I go straight to the episode? 2:59  Yes, it's okay. It's your choice whether to have an intro or not. However, having an intro allows you to express the message of your show right at the beginning of your episode. What if I don't have a sponsor yet? 5:03 One of the reasons you're into podcasting is to raise awareness about your business and what you do. When you're just starting, you can make your business your initial sponsor since you're the one producing your show anyway.  What is the podcast introduction for The PodCash Show? 05:55 “Welcome to the Season 2 of The PodCash Show with Kai Villanueva, where podcast growth and monetization continues. Brought to you by Pod Kai Media, a podcast production and marketing agency that helps functional medicine businesses increase their leads and sales. Visit their website at podkai.com.” The introduction for The PodCash Show is less than a minute, and yet, I was able to get my message across, with all the critical elements present. A podcast intro should be created easily and understandably. Important Links: https://www.facebook.com/podkaimedia/posts/3054141094872967 (Link to post about creating intro and outro) https://kite.link/podcashshow (Follow us on Spotify, Itunes, Google Play) https://www.facebook.com/podcashshow (Facebook) https://www.linkedin.com/company/the-podcash-show (Linkedin) https://www.instagram.com/kaipodcash/?hl=en (Instagram) https://www.facebook.com/podkaimedia (Kai's Facebook) https://www.linkedin.com/in/podkai/ (Kai's Linkedin) Book A Call With Us Now http://www.podkai.com (Pod Kai Media)

Show Summary: “Building long-term relationships with your guests and hosts expands your network and grows your leads.” Have you thought about inviting someone over to your show, or maybe considered guesting on another podcast? Well, you thought right. Podcast guestings are a massive help in generating leads for you. Guesting happens in two ways. First is inviting someone from the same industry with whom you share similarities. This person is someone who can provide your audience with tips and solutions to solve their problems. By having them over to your show, you also potentially tap into their audience, especially when they announce the guesting on their social media profiles. The other side of guesting is becoming the guest on another podcaster's show. Like finding a suitable guest, you need to look for a host whose values and goals you share so that their audience can resonate with you. Being the guest instead of the host requires less work since you only need to focus on engaging their audience and creating a no-brainer lead magnet. The host will be the one doing the promotional materials.  Listen to the full episode as I deep dive into the fundamentals of podcast guesting and the essential points that you need to remember. Don't forget to share this with family and friends who are equally passionate about podcasting as you! Exceptional Highlights: In podcasting and business, no matter how great and influential the competition is, if your audience can resonate with you, you will remain in their ecosystem. The message that you identify for your podcast dictates the kind of speakers, influencers, and people that you want to invite to your show. Make it easier for your guest to promote the show on their social media page by crafting the marketing materials yourself and providing them with everything they need for posting. Show Highlights: What if it's my guest who's converting my audience into his leads instead of me growing mine? 02:45 Dealing with situations like this is where your core values come in. After all, we do what we do for the greater good and higher service. We want to help our listeners to find the right people to solve their problems. What if my guest doesn't post about the show on social media or is too busy to post about it? 04:24 If they don't post about it, it's okay. What's important is you build a strong connection with your guest. Give them time to reflect on your episode together and post about it at their own pace. They can talk about you or the show on different platforms and in various ways. If you made a strong impact on them, it's you that they will recommend regardless of the many people they know from the same niche. If the case is that your guest is too busy to post about the guesting, try reaching out to their social media managers or assistant. Posting on social media then becomes easier for the guest.  What if I'm the guest, and I want to create my promotional materials different from those crafted by the host? 07:33 You can create your own, but ask permission from the host first. We don't want to bypass them and use their content to our advantage. Express to them your intent to repurpose their content and post it on your page.   Aside from posting on social media, what other channel can I use to let my audience know about the show? 06:10 It helps to have an email list where you can do an email blast about the show. Highlight your guest by crafting a great introduction and write-up. Give your audience the chance to acquaint themselves with your guest. Important Links: https://kite.link/podcashshow (Follow us on Spotify, Itunes, Google Play) https://www.facebook.com/podcashshow (Facebook) https://www.linkedin.com/company/the-podcash-show (Linkedin) https://www.instagram.com/kaipodcash/?hl=en (Instagram) https://www.facebook.com/podkaimedia (Kai's Facebook)...

Show Summary: “The goal is to be like a magnet. Whenever your target audience needs a solution to their problem, they come to you. You are their top choice.” In this episode, I talk about the three simple steps that will help generate leads for you and exponentially grow your show.  To make these steps effective, you must first have three things: target audience (T), clear message (C), and clear offer (C). TCC is about helping you craft your message and your goals for your audience. Once you've defined your audience, you can prepare and tailor your message to their wants and needs. When your message is clear, you can position yourself to make an offer to them based on their pain points.  With TCC in place, setting up the three simple steps becomes faster. First, break down your target market's pain points and talk about them on your show, focusing on the solution. Next, connect on social media with the people who have the problems that you want to solve. And finally, create a no-brainer lead magnet that would instantly make your audience say yes to you and eventually lead them to the next nurturing process.  Listen to the rest of the episode as I discuss the importance of having every step in place. Don't forget to share this episode with your family and friends who need to hear tips and strategies about podcast growth and generating leads from podcasting.  Exceptional Highlights: Maximize your time by finding your target audience on social media. Research and find out the platforms they use and where they hang out. With whatever you do, aim to give value first. Address a problem that your audience wants to solve, so it's easier to turn your listeners from cold to warm lead. Varying groups of people have different behavior. For whatever behavior you define for your target audience, you reflect it on your content so that your audience relates to you. Show Highlights: How do I define my target audience? 03:20 To define your target audience, you need to know their demographics, psychographics, needs, wants, language spoken, and age. There are also cultural differences, which is why you need to study the location of your audience as well.  Why is it essential to break down my target market and their pain points? 05:52 When you break down the pain points, this is where your listeners have their “aha” moments. They feel that you are genuinely listening to them and doing your research.  You simply do not assume what's best for your audience. Instead, you base your solutions on facts and what comes out of their hearts and minds. Why is there a need to connect with my target audience on social media? 07:52 Connecting on social media with the right people allows them to gravitate towards you and resonate with your content. You warm up their minds, let them know that you exist and that you're the solution to their problems. You will not feel the same results if you're connected with the wrong people.  Important Links: https://kite.link/podcashshow (Follow us on Spotify, Itunes, Google Play) https://www.facebook.com/podcashshow (Facebook) https://www.linkedin.com/company/the-podcash-show (Linkedin) https://www.instagram.com/kaipodcash/?hl=en (Instagram) https://www.facebook.com/podkaimedia (Kai's Facebook) https://www.linkedin.com/in/podkai/ (Kai's Linkedin) Book A Call With Us Now http://www.podkai.com (Pod Kai Media)

Show Summary: “Worthy leadership means being able to lead, get results, and bring people along for the ride.” This episode is an interview episode with a PodCash listener who became a friend in the online industry. His name is Steve Worthy, a podcaster and CEO of Worthy Leadership Group specializing in leadership coaching, communication, and productivity. In this episode, we talk about his experiences in business and the army and how it applies to podcasting. I love how he believes in the power of surrounding yourself with smart people because your role is to bring the best people around, not solely be the best. Your strength of character, authenticity, and compassion are the attributes that will help you make the best decisions. I know this is not the typical episode you hear from me. But I want to showcase the power of podcasting in attracting the people of your same vibe and building a great relationship with them. Steve and I don't talk too much, but knowing he's within my circle, makes me feel that I'm doing something right. Don't forget to share this with your friends who want to improve their leadership skills and make podcasting a platform to connect & network with great people. Exceptional Highlights: The more you are in leadership, and the more you mature, the more you realize you need other people. Empathetic listening means seeking to understand before being understood. Having a good intuition about a situation or person automatically puts you ahead of other people. Show Highlights: Why did you decide to focus on leadership as your avenue for coaching? Is there anything in particular that you see in people that they don't see? 2:29 Steve Worthy leadership will always find you out. There are specific attributes that you have as a leader that others may not see in you. I started embracing the idea of leadership while looking at others from a leadership standpoint.  I look at the attributes of a good leader. I talk about words in leadership that a lot of people don't talk about. What kind of help does podcasting do to your brand or business? 26:47 Steve It's social proof and brand awareness, giving you the right identity. The cool part is having your listeners give you the topics that they want to hear. And that's the growth part of podcasts and interaction that I like and have been enjoying. You consider the listener. I want to be able to give as much high-quality information as possible.   How did you know about The PodCash Show, and how has it helped you? 29:05 Steve The title of your show, The PodCash Show, caught me. The other thing was the fact that you were from the Philippines. And so I was, “Let me hear what she has to say.”  All of the episodes of the show have provided a lot of value. The topics are relevant to podcasters and deliver insights that podcasters don't even think about. 30:49  The PodCash Show taught me the importance of having a good workflow and being consistent as a podcaster. It's about knowing who your listeners are and what they want. The show always talked about having your niche and being focused on that. Those have been some of the things that I've taken away. What piece of advice can you give to podcasters who are going through challenges in their business? 33:52 Steve For me, podcasting from a monetization standpoint looks a lot differently than sponsorships and affiliate marketing. From a business standpoint, your brands must align. Also, make sure that you niche down until it's kind of uncomfortable, and then align your content around that. Because hopefully, you niche down to a point where you're comfortable and would have tons of episodes based on your knowledge. And then you can stretch that knowledge down to five or six different episodes as well. For people interested in your coaching and leadership, where can they find you, and what...

Show Summary: “Low number of downloads is not a hindrance to make your podcast a success.” To reach your target conversion rate, focus not only on the number of downloads that your podcast gets. Instead, strategize on the following: WAY OF EARNING. Different ways of monetization require different strategies and measures of success. A good comparison is selling services versus running ads and getting sponsors. Having a sponsor requires you to have a certain number of downloads per episode, while selling your services does not. Focus on one uniform strategy first, and see if it works well for you and your podcast. GOALS. You need to be clear with your goals, specifically your call to action (CTA). Where would you like to bring your listeners? Giving multiple and confusing CTAs repels your target clients and lowers the chance of them actually taking action and booking a call with you.  CONTENT TOPICS. Your way of earning dictates the kinds of topics that you need to discuss in your podcast. If you plan to sell your services, then your content should revolve around the problem that your listeners have. It must highlight the solution that you have for them. Your measure of success will depend on the way of monetization that you choose for your podcast. Exceptional Highlights: If you have a high number of downloads, but don't have a strategy in place and your funnel is disorganized, then most likely, you will not have a high conversion rate.  When you just started podcasting and are still in the exploratory stage, you must have undivided attention. Channel your energy into finding and applying the right strategy. Don't rush things. It's important that you understand where your results are coming from, and what kind of strategies contribute to your success. To sustain your podcast and your business, repeat and maintain those strategies moving forward. Show Highlights: 3:50 Where can I learn more about the ways of earning through my podcast? You can check out the episodes I created in Season 1 for selling your services, affiliate marketing, sponsorship and ads, and related topics.  5:30  What are some of the goals that I can have for my podcast? You can: a) create awareness for your brand; b) introduce your services; c) guest on somebody else's show and eventually sell your consultation services; d) create a Patreon membership for your listeners; or e) invite sponsors to your show. 7:00 When is the best time to try a new strategy or process for my podcast? You can decide per milestone. After achieving a certain goal, then you can jump to another process or strategy. 8:00 How do I create a clear Call To Action? Remove the confusion and strategize your funnel. Ask yourself where you would like to bring them next after having them listen to your podcast. How can they book a discovery call with you? Important Links https://kite.link/podcashshow (Follow us on Spotify, Itunes, Google Play) https://www.facebook.com/podcashshow (Facebook) https://www.linkedin.com/company/the-podcash-show (Linkedin) https://www.instagram.com/kaipodcash/?hl=en (Instagram) https://www.facebook.com/podkaimedia (Kai's Faceboo)k https://www.linkedin.com/in/podkai/ (Kai's Linkedin) Book A Call With Us Now http://www.podkai.com (Pod Kai Media)

Show Summary: The PodCash Show is back for another season! Join us as we talk about lead generation strategies and monetization ways to improve your podcast and scale up your business. Season Two of The PodCash Show goes deeper and explores fresh strategies to help you increase your leads and sales through podcasting. Listen as Kai tells you about her experiences as a podcaster and a podcast service provider and shares with you everything she's learned in between, including valuable insights from podcast experts. Exceptional Highlights: Podcasting is a great platform to use when you want to improve and scale up your business. There are different ways to monetize a podcast. Generally, they're categorized into direct and indirect monetization.  Show Highlights: 1:40 What has happened since the Season 1 Finale?  I focused on polishing and creating systems internally for Pod Kai Media.  The extended break after Season 1 has allowed me to be more mentally prepared for Season 2 and has given me the extra time to better plan and produce content.  3:45 What is Pod Kai Media about? Pod Kai Media, which was founded almost 2 years ago, is an agency focused on providing podcast services to business owners who wish to generate leads and sales using their podcast as the platform. 4:05 What can we look forward to in Season 2? New episodes are released every Tuesday, 9AM EST or 9PM Philippine time. We are targeting to invite a guest over every 4th episode of the month. These guests will not only include the experts, but also podcasters who are doing well in their business. 5:15 How do we ask for help in assessing our podcast? How can we talk to Kai? You can book a call with us through our website, https://podkai.com/ (podkai.com). You may also follow us on all social media platforms for podcasting tips and insights. Important Links https://kite.link/podcashshow (Follow us on Spotify, Itunes, Google Podcasts) https://www.facebook.com/podcashshow (Facebook) https://www.linkedin.com/company/the-podcash-show (Linkedin) https://www.instagram.com/kaipodcash/?hl=en (Instagram) https://www.facebook.com/podkaimedia (Kai's Facebook) https://www.linkedin.com/in/podkai/ (Kai's Linkedin) Book A Call With Us Now http://www.podkai.com (Pod Kai Media)

Show Summary: “Podcasting is a great way to generate leads because it's underpriced. It allows you to share your message, your purpose and values, build your network and attract the target audience that you want to be partners with.” Why is podcasting a great platform to generate leads? Three things:Brain dumping. You can record and store your knowledge on a platform where other people can benefit from. By ensuring that what you share is valuable, you can basically solve the problems of other people. Building a network. When people learn from you, you build trust. When they trust you, they start spreading your word, and your community forms. With the knowledge and experiences you share, you attract the right people to talk to. These people grow your community and become the people you want to serve and be partners with. Repurposing contents. With just one episode, you can extract different highlights and key points and recreate them into various types of content, which you can post across social media platforms. Exceptional Highlights: Podcasting is a platform where you can spread your message, not only your will to sell, but also your will to change the world, and express your purpose and your business' existence. Sharing your message in a platform like podcasting filters the people that come into your life and business. You attract the people who think alike, who share the same values and beliefs, and filter out the toxic ones that you don't want to be part of your community. Your podcast is the perfect platform to talk to your ideal clients intimately. Show Highlights: 0:50 In business, what are the three things you need to focus on? You want to focus on leads, sales, and retention. You don't have something to retain if you don't have people to sell your products to, and you won't have sales if you don't have leads. 4:18 What made you start The PodCash Show? I wanted to create a room for upcoming experiences and knowledge, while making sure that I don't forget the things I knew before. And, I wanted to share this platform to the people who could benefit from them. 7:49 What are the things to remember when posting contents? Make sure that you are connected with your audience. Your profile and posts are always being shown to the people you frequently engage with. If you want your posts to be seen by certain people, you have to engage, connect, and build genuine relationships with them.  Important Links https://kite.link/podcashshow (Follow us on Spotify, Itunes, Google Play) https://www.facebook.com/podcashshow (Facebook) https://www.linkedin.com/company/the-podcash-show (Linkedin) https://www.instagram.com/kaipodcash/?hl=en (Instagram) https://www.facebook.com/podkaimedia (Kai's Facebook) https://www.linkedin.com/in/podkai/ (Kai's Linkedin) Book A Call With Us Now http://www.podkai.com (Pod Kai Media)

"To all our listeners around the globe, thank you so much."  This is the last episode of The PodCASH Show's Season 1. On behalf of the whole team, thank you so much for your support and tuning in to the show every week. We appreciate all of you!  We'll be back after a few weeks with better content that'll help you take your podcast to the next level. We'll do it together. We'll build your brand through Podcasting and make it a success. See you in a few weeks!  Don't forget to download the https://podkai.com/index.php/5-actionable-steps-to-grow-your-podcast-2/ (5 Actionable Steps To Grow Your Podcast NOW!) Links Mentioned: https://web.facebook.com/podcashshow (The PodCASH Show's Facebook Page)  https://web.facebook.com/podkaimedia (Kai Villanueva's Facebook Profile) https://www.linkedin.com/in/podkai/ (Kai Villanueva's Linkedin Profile) https://app.podkite.com/ (Podkite) https://zencastr.com/?userCode=F5zE7Zw (Zencastr) https://www.captivate.fm/signup?ref=kaivillanueva (Captivate) https://open.spotify.com/episode/4F26zYAcmQIPZvC5eB85RP (Episode 9 - Selling Products Through Services) v0Mr2JOZhi6t71VGQNus

"Satisfy your clients' needs and wants."  In this episode, I'll share with you how I closed a client through my podcast and what other platforms help me achieve that. We'll identify the two types of leads you should aim for your business and which among these two have higher conversion rates. I'll also answer the question, “Is it possible to earn or close a sale if your podcast is in the infancy stage?” Learn more about my three-month podcast journey and tips you can use for your brand. Don't forget to download the https://podkai.com/index.php/5-actionable-steps-to-grow-your-podcast-2/ (5 Actionable Steps To Grow Your Podcast NOW!) Links Mentioned: https://open.spotify.com/episode/4ByDxa5XcltaerbTiu5Jy9 (Episode 16 - Does Podcast Ranking Really Matter?) https://open.spotify.com/episode/4F26zYAcmQIPZvC5eB85RP (Episode 9 - Selling Products Through Services)

"Don't focus on the rankings; focus on the content."  Yes, The PodCASH Show ranked 20th, 18th in less than a month, even in the 2nd spot, but the question is, does it really matter? That moment was blissful and surreal. I was ranked next to Neil Patel's Marketing School, and it made me feel that I am doing something right, and it was a very great start. In the third month, I was out of the rankings, and the questions that popped up in my head were; "If you're out of the chart, does it mean that you lose?" "Is it the only measure of your success?" "Do you have to feel sad about it?" Listen as I answer those questions in this episode and know why I got kicked out of the charts through the important links that I'll mention. Also, don't forget to download the https://podkai.com/index.php/5-actionable-steps-to-grow-your-podcast-2/ (5 Actionable Steps To Grow Your Podcast NOW! ) Links Mentioned: https://kite.link/podcashgift (Episode 15 - The Results We Generated For One Month) https://www.facebook.com/podkaimedia/posts/2923300737957004 (Huge Change In Number of Downloads Post) https://l.facebook.com/l.php?u=https%3A%2F%2Fopen.spotify.com%2Fepisode%2F5KI0CQ8Wu5sn690in4cBSE%3Fsi%3DoYmqk-yWRiedBNYauBgK7Q%26fbclid%3DIwAR1ePDrc8bOQfPCcK6NHF85wA2z2eNr1IpUOHXXl7oOugBctHWY2L_QCNrI&h=AT2Cr7hE-AXSJy25Ldx8vHM-Y44HD1D7OvlZFeJqnAoKk8Fivb9biHqz0WhGF0IqbLbMNod4dlnKczOMkCBna0A9ag_y1yWS16sfpHHi_1cUhFHzbzfKDWtEvkhLXQehXLFIEg (Episode 12 - Sponsorship and Ads)

"You have to create awareness for your podcast, so your audience knows that it exists." Creating and maintaining a podcast show is not a one-man-band.  Having a team in place to cover your processes' main areas is an absolute advantage and accelerates your podcast growth.  In this episode, we will talk about:  The results that The PodCASH Show has generated for one month What we did before officially launching the podcast What kind of team should you have for a campaign like this Importance of unified message for a podcast launch Let me know if our episodes are helpful to you or help us improve our content. Feel free to leave a Review Links Mentioned: https://podkai.com/ (Contact us/ work with our team to have direct access to me and Joyce Mandilag. Book a call with me NOW, and let's strategize your podcast! ) Download my gift for YOU! https://podkai.com/index.php/5-actionable-steps-to-grow-your-podcast-2/ (Get the 5 Actionable Steps To Grow Your Podcast NOW!)

"Content is King; Engagement is Queen, Podcast is a platform to support your King & Queen." In this episode (which is the second part of episode 13, Random Connection Request), I quickly recap our episodes from 1 to 13. Here, I talked about the other particular reasons why I started the podcast show.  Who pushed me to start this? Have I experienced all the ups and downs for three months of doing the podcast? What kind of understanding has it given me from the beginning? HAPPY NEW YEAR! Thank you for your non-stop support to The PodCASH SHOW, and I hope you had a great holiday! I am looking forward to having a fruitful year with YOU! Links Mentioned: https://www.facebook.com/hexabloom (Hexabloom) Let me know if our episodes are helpful to you or help us improve our content. Feel free to leave a Review Book a call with me NOW, and let's strategize your podcast!  VISIT https://podkai.com/ (https://podkai.com/)