TIQUE Talks

Followers are great, but clients pay the bills! Katie Brown, founder of Hey Party People and a top-performing agent at Travelmation, tackles a question so many travel advisors and business owners wrestle with: How do you actually turn followers into clients? In this episode, Katie shares how she went from joining the travel industry to fund her son's adoption to building a $7M business in just five years. She dives into the strategies behind her success like using personal storytelling, authentic branding, and strategic content to grow an engaged Instagram audience of over 50,000. You'll hear how she blends lifestyle and travel, why showing up as yourself is a business superpower, and how short-form video helps her turn online visibility into real sales. Whether you're a travel advisor or online business owner looking to grow your audience and your revenue, Katie's insights will help you ditch the algorithm obsession and start building trust that actually converts! Connect with Katie Brown: heypartypeople.travel Instagram: @itskatiejobro Today we will cover: (02:35) Katie's journey into the travel industry (06:25) Why personal storytelling is her secret weapon for connection (12:05) Instagram vs. Facebook: how she tailors content for each platform (20:15) Using Facebook groups to connect with potential clients (27:10) Engaging different audiences through relatable, everyday content (34:00) Creating content that connects: hooks, videos, and authentic value (44:40) Showing up as yourself and not hiding behind the business → TECH STACK CHECKLIST Download the foolproof guide to the only tools you need to streamline your workflow, cut your admin time in half, and run your business like a well-oiled machine. JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Ever feel like your business can't grow unless you're in control of everything? Think again! Lindsey Epperly, Founder and Chairwoman of Jetset World Travel, shares how stepping back can actually unlock your next level of success and why letting go is a power move, not a setback. From starting in the travel industry at 19 to building a multimillion dollar company and eventually stepping down as CEO, Lindsey's journey is full of lessons on growth, leadership, and evolution. She dives into the mindset shifts required to scale, including recognizing when fresh leadership is needed and how to navigate imposter syndrome as you transition from founder to visionary. If you're growing, pivoting, or reevaluating your role, this conversation is your reminder that sometimes the smartest move is stepping back so your business can leap forward. Connect with Lindsey Epperly: jetsetworldtravel.com Who Made You the Boss? o-nr.org Today we will cover: (03:50) Lindsey's journey from teen travel advisor to entrepreneur (11:25) The mindset shift needed when going from solo operator to team leader (15:00) The power of mentorship and defining your owner's intent (19:30) How Lindsey acquired Jetset World Travel (22:20) Finding inspiration in your industry and building a network (29:45) Navigating Imposter syndrome during major transitions (39:30) What it really means to be a CEO (44:35) Stepping away from the CEO role and embracing new opportunities JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

What do construction sites and luxury vacations have in common? A lot more than you'd think! This episode explores the parallels between project management and travel advising with Curated by Cara founder and Travel + Leisure Rising Star, Cara Donleavy. Cara shares how her background managing multi-million dollar construction sites laid the foundation for her booming luxury travel business. From timelines and budgeting to risk management and client communication, she brings a project-based mindset to every itinerary she creates, ensuring each trip runs as seamlessly behind the scenes as it feels to her clients. Hear how she transitioned from part-time to full-time advisor, the systems and tools that keep her business running smoothly, and how she approaches budgeting, boundaries, and scaling with intention. Press play to learn why every trip deserves a project plan, and how that mindset can take your business to the next level! About Cara Donleavy: Cara is the founder and proud owner of Curated By Cara, a luxury travel company specializing in bespoke itinerary design. Since launching her business in 2022, she has been dedicated to crafting unforgettable experiences tailored to each traveler's unique style and preferences. Based in Boston, MA, Cara works with families, couples, and groups to curate dream vacations that are seamless, inspiring, and stress-free. At Curated By Cara, the mission is simple: take the stress out of travel planning and replace it with pure excitement. The team handles all the details—research, booking, and beyond—specializing in luxury accommodations and thoughtfully curated experiences you won't find just anywhere. curatedbycaratravel.com @curatedbycaratravel Today we will cover: (04:30) How project management laid the groundwork for a travel business (07:20) Applying timelines, budgets, and structure to luxury itineraries (19:40) Risk management in travel; planning for the unexpected (21:15) Cara's client communication process (28:25) Handling client pushback and setting expectations (33:50) Attracting and working with high-profile clients (36:10) Implementing boundaries (40:25) Recommended tools: CRMs, branding, and automation that support growth (42:45) Growing your team and building a scalable business (46:40) Balancing creativity and processes JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

→ Sun & Sand Client Communication Templates: Your go-to workflow for smooth, stress-free beach and all-inclusive bookings. Ever feel like you're trying to be everything to everyone? In this episode, Lori Gold from Explore More Mexico explains why niching down might just be the best thing you can do for your travel business. Lori's story starts with a free trip to Mexico and ends with her building a thriving, passion-fueled career as a Riviera Maya expert. She shares how focusing on one destination has made her work easier, more profitable, and way more fulfilling. Learn about the power of firsthand experience, how to market yourself as a true specialist, and why simplifying your services can actually help you stand out and serve your clients better. If you've ever wondered whether it's worth picking a lane and going all in, this is your sign! Tune in for a behind-the-scenes look at how specialization can take your travel business to the next level (with a lot less stress along the way). About Lori Gold: Lori has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education—sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client's experience—and she's on a mission to make that possible for as many advisors as she can. Facebook group: facebook.com/groups/theresortsoftherivieramaya Mexperts: exploremoremexico.com/mexperts-membership Mexican Caribbean 101: exploremoremexico.com/offers/T7WSDFks/checkout exploremoremexico.com/offers/MP3KunVM/checkout Today we will cover: (02:20) A free trip that changed everything; specializing in riviera maya (09:40) Why specializing makes your life so much easier (17:05) Getting first-hand experience; resort visits, excursions & local know-how (25:15) The Mexperts community and resources for advisors (30:10) Streamlining with custom workflows to ensure efficiency (33:05) Establishing trust through deep destination expertise (40:10) Tips for niching down and growing your travel business DEFINING YOUR DREAM CLIENT GUIDE A free workbook designed to help travel advisors define, attract, and convert more of your dream clients! JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Colors do more for your brand than just look pretty. Amandolin Webb of Smeuse Studio dives into the psychology of color and how it plays a major role in creating emotional connections, influencing perception, and building trust with your ideal audience. You'll learn what different colors say about your brand, how to build a cohesive palette that aligns with your business goals, and the biggest mistakes to avoid when choosing your colors. Whether you're picking a palette for the first time or refreshing your brand visuals, this conversation will help you make intentional, strategic choices that leave a lasting impression. From choosing your anchor and accent colors to understanding what color actually signals to your audience, Amandolin breaks it all down in a way that's easy to understand and fun to apply! About Amandolin Webb: Amandolin is the founder of Smeuse Studio, a boutique branding and web design studio helping travel advisors and creative entrepreneurs show up with clarity, confidence, and style. Formerly the Creative Director at Tique, she now brings over a decade of design experience into her signature semi-custom and custom services—making high-end branding feel streamlined, strategic, and actually enjoyable. Think of her as your design-savvy big sister—here to cut through the chaos and help build an online presence you're proud of. smeusestudio.com Today we will cover: (04:45) Understanding color psychology (11:25) The basics of color theory; complementary, analogous, and triadic palettes (16:30) How to choose your brand's anchor, supporting, and accent colors (20:30) Aligning your color palette with your brand values and audience experience (25:00) Mistakes to avoid when choosing brand colors (28:35) Case studies in effective branding; Go With Gray Travel, Abby Away Travel, Your Travel Joy (34:40) Current branding trends in the travel industry Listen to Previous Episodes: 11. How To Define Your Dream Client & Why It's Important For Your Travel Brand with Amandolin Webb (Part 1) 12. Using Proper Branding To Attract Dream Clients with Amandolin Webb (Part 2) 16. The Importance Of Building An Authentic Brand with Amandolin Webb JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

A seamless client experience doesn't happen by accident - it's built with intention. Tique's Workflow Manager, Ashlyn Puckett, shares why niche workflows are the key to delivering personalized journeys that impress at every step. From Disney vacations and destination weddings to luxury cruises, you'll learn how to tailor your systems to different trip types, master strategic timing, and use touchpoints and feedback to build lasting trust. Ashlyn also breaks down how to balance automation with personal connection, avoid common workflow pitfalls, and audit your client experience to ensure every detail aligns with your goals. Whether you're refining your processes or starting fresh, this conversation will help you create workflows that feel effortless for you and your clients! Listen Episode 115: How Buyer Psychology Is Changing (& What To Do About It) Explore Tique's Client Communication Templates. Today we will cover: (01:15) Understanding buyer psychology; how client expectations have shifted post-2020 (05:10) Utilizing niche workflows to create personalized, standout client experiences (10:00) Client-type workflows vs destination-based workflows (14:00) Quick workflow audit; how to check if your touchpoints align with your goals (22:55) Tailoring workflows by trip type: Disney, destination weddings, cruises, and more (30:30) New workflow addition at Tique: all-inclusive sun-and-sand getaways (33:15) Common workflow mistakes to avoid (37:30) Bloopers JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Learn how to confidently break into a new niche - specifically the wild world of safari travel! In this episode, Clint Saint, owner of Live Life African Safari Getaways, shares how travel advisors can successfully enter the safari market without needing to be experts in every detail. From building strong supplier partnerships to setting client expectations and marketing with heart, this conversation walks through what it really takes to sell unforgettable African adventures. You'll learn how to navigate emotional experiences like the Great Migration, why FAM trips are helpful but not required, and how to position yourself as the go-to expert for clients seeking once-in-a-lifetime trips. If you're ready to expand your travel offerings and bring Africa's magic to your clients, this one's for you! Connect with Clint Saint: livelifesafaris.com Today we will cover: (03:00) Clint's background and journey into the safari travel niche (05:40) Why advisors should lean on experienced suppliers (10:00) How to confidently sell safari without first-hand experience (12:30) Talking budgets, logistics, and the value of safari travel (21:00) Addressing sensitive experiences like predator-prey sightings (27:05) How to position yourself and inspire clients through storytelling (40:00) FAM Trips; Clint's take on learning through partners vs. firsthand experience (45:00) The lasting impact of Africa JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Budget discussions with clients aren't always easy, but what if they didn't have to be so awkward? Courtney Gardner, founder of Fisher and Stout, unpacks how travel advisors can confidently navigate those tricky money conversations while building trust and delivering unforgettable experiences. With a 99% referral rate, she walks through how she sets the tone from the very first call, focusing on how clients want to feel on their trip and not just what they want to spend. Learn how to handle misaligned expectations with grace, educate clients on the value of what they're getting, and use transparent pricing as a trust-building tool. If you've ever struggled with vague budgets or felt stuck when clients dream big but spend small, this conversation is the clarity you've been craving. About Courtney Gardner: Courtney is the founder of Fisher & Stout Travel, a boutique travel advisory specializing in custom, high-end experiences. Born and raised in Idaho, Courtney spent 20 years working in theatre and film, honing her ability to craft compelling narratives—something she now brings into the world of travel. She doesn't just plan trips; she designs immersive stories, using a mix of meticulous planning and gut instinct to create journeys that feel effortless yet extraordinary. After starting Fisher & Stout in Arkansas, she's built a reputation for curating seamless, meaningful travel experiences that allow her clients to discover the world in a way that's uniquely their own. fisherandstout.com Today we will cover: (03:00) From theater and film to luxury travel (07:00) How unclear budgets lead to misaligned expectations (10:15) The initial call; focusing on feelings instead of numbers (18:30) How to suggest alternative destinations without disappointing clients (21:15) The art of language in client communication (28:20) Building trust and long-term client relationships (34:20) Why conversation always trumps transaction JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

JOIN THE NICHE COMMUNITY What if the key to unlocking your next level isn't just strategy but connection? In this episode, Robin and Jennifer discuss five key reasons why every travel advisor needs a strong community around them. From increasing your income and accessing exclusive opportunities to finding mentorship and preventing burnout, surrounding yourself with the right people can truly transform your business. You'll hear surprising stats (like how connected advisors earn 26% more!) and insights on how community builds credibility, trust, and long-term success. Plus, get an inside look at the Niche Community - a supportive space designed specifically for driven advisors like you. Because here's the truth: business isn't meant to be navigated alone. Tune in and find out why community might just be your most valuable business asset! Today we will cover: (02:10) Advisors with strong networks earn 26% more (08:45) Elevating your reputation through industry involvement (16:25) How exclusive deals and opportunities give you a competitive edge (21:15) Gaining confidence and empowerment through experiences and resources (23:00) The mentorship effect; growing 40% faster with the right guidance (25:25) Investing in yourself and your business (30:30) Overcoming burnout; the power of emotional support in community (36:35) Benefits of joining Niche: live training from industry experts, thematic monthly content, and invaluable networking opportunities _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

What makes a trip truly unforgettable? Celebrations! Whether it's a honeymoon, anniversary, or a milestone birthday, these moments deserve more than a standard itinerary. Jim Augerinos (also known as Mr. Honeymoon) has built a reputation for crafting extraordinary, personalized experiences. In this episode, he shares the secrets behind making clients feel special - through thoughtful details, deep understanding of their vision, and surprise touches that turn a trip into a cherished memory. From personal touches to unforgettable surprises, learn how to enhance your client's celebrations and create trips that leave a lasting impact! About Jim Augerinos: Jim, also known as Mr. Honeymoon, grew up in the travel business—his family founded their agency in 1989—and he has been exploring the world ever since. Having personally visited 70 countries (and counting), he specializes in planning unforgettable honeymoons, babymoons, anniversary trips, and multi-generational getaways. His work has been featured in The Washington Post, Wall Street Journal, Martha Stewart Weddings, Washingtonian Magazine, and Travel Weekly, and he has appeared on the cover of Luxury Travel Advisor. He is also a proud Travel + Leisure A-List advisor. Whether designing a luxe beach escape or a deep cultural adventure, Jim brings firsthand experience, global connections, and a personal touch to every trip he curates. perfecthoneymoons.com Today we will cover: (02:15) Jim's unique journey in the travel industry; becoming Mr. Honeymoon (10:35) Listening and understanding clients; building personal connections (19:20) Trends in honeymoon planning (27:00) The value of charging fees (32:10) Special touches that elevate the honeymoon experience (33:55) Challenging client assumptions (38:45) Creating special in-destination experiences (51:50) Personalized gifts and final touches JOIN THE NICHE COMMUNITY An interactive membership for travel advisors wanting the community, education, & support to grow their business. VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Running a travel business isn't just about booking dreamy getaways. It takes strategy, smart money moves, and strong industry connections. Kemi Wells-Conrad, Founder and President of Wells Luxury Travel, joins this episode to share insights into what it really takes to grow a thriving travel agency while maintaining work-life balance. She dives into startup costs, pricing strategies that protect your time, and the power of networking to build a thriving business. Plus, she gets real about setting boundaries and making self-care a priority. If you want to scale sustainably and actually enjoy the journey, this episode is for you! About Kemi Wells-Conrad: Originally from the UK, Kemi instantly fell in love with Vancouver when she moved to Canada in 2012. With an insatiable passion for travel, Kemi has visited more than 80 countries, lived on three different continents and visited all seven. With a degree in public relations, Kemi has worked for global brands in various marketing, event and communication roles. In 2014, Kemi joined the travel industry, working as the Director of Sales – Corporate and Leisure at North South Travel, where she oversaw the team, handled all strategic partnerships, sales and marketing for the agency. Six years later, at the start of 2021, Kemi decided to launch her own agency, Wells Luxury Travel, a boutique collective for advisors specializing in four key pillars: adventure, celebration, sustainability and wellness travel. Kemi is a proud member of the Travel + Leisure Advisory Board, is a featured A-Lister in their annual awards and sits on the advisory board for National Geographic Lindblad Expeditions. Kemi previously ran the Young Travel Professionals and then Millennials in Travel Vancouver chapter, as well as sitting on Virtuoso's Global Member Advisory Board for over 6 years. She has been quoted and featured in a variety of publications, including Travel + Leisure, Robb Report, CNBC and BRIDES. wellsluxurytravel.com Today we will cover: (02:00) Kemi's background; Wells Luxury Travel (07:50) Maintaining a healthy work-life balance (13:35) Startup costs and ongoing expenses of running a travel business (15:40) Time management and delegation (24:50) Financial strategies to ensure fair compensation (26:55) Unexpected expenses associated with growing a team (30:30) Outsourcing; tech stack essentials for  running a legitimate business (34:00) Customer service recovery and having a financial buffer (43:50) Investing in professional development and travel experiences (51:30) The value of attending conferences and networking VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

AI isn't just the future - it's transforming the travel industry right now! In this episode, AI-powered business solutions expert Kha Ly reveals how travel advisors can leverage artificial intelligence to streamline workflows, personalize client experiences, and scale their businesses like never before. From crafting compelling content and conducting in-depth research to automating tedious tasks, AI is the ultimate business partner! Kha busts common AI myths and explains how it enhances creativity rather than replacing it. He also dives into how AI strengthens client relationships with hyper-personalized communication and high-value engagement. If you're a travel advisor wondering how to stay ahead of the curve, this conversation is packed with mind-blowing insights you won't want to miss! About Kha Ly: Kha Ly is a visionary Marketing Technologist who has spent 25 years at the forefront of digital innovation. From crafting Google's early ground-breaking AdWords campaigns to shaping Meta's advertising platform, Kha has been a driving force in digital marketing's evolution. Kha's role is set to revolutionize how travel advisors approach marketing. His expertise will empower you to navigate the ever-evolving landscape, harnessing the power of digital and AI technologies to enhance your reach and effectiveness. Join Kha to unlock the power of AI and position yourself at the cutting edge of travel marketing. Prepare to revolutionize your approach and drive growth in the digital age. facebook.com/itsallaboutkha Today we will cover: (01:50) Kha's business journey and commitment to helping travel advisors (05:55) How AI allows advisors to scale their business (08:55) Chatbots and AI tools; ChatGPT, Claude (16:10) Using AI for effective client communication (17:15) AI-driven research assistants; deep research into competitor practices, fee structure strategies, and business model optimizations (27:20) AI agents and disprofilers (34:40) Curating personalized itineraries and touchpoints; Gamma.app (41:00) Voice cloning and audio innovations; 11Labs (46:30) Notebook LM; AI-hosted discussions about client-specific travel plans VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

As tax season looms, many travel advisors find themselves in unfamiliar waters. Organizing finances and preparing for tax filings can be daunting, but with the right knowledge and strategies, this annual chore becomes much more manageable. In this episode, tax expert Andrew Roed shares tips to help travel advisors stay organized, save money, and avoid costly mistakes. From choosing the right business structure to smart payment strategies and avoiding IRS penalties, Andrew covers what every advisor needs to know. He also clears up common deduction myths, explains estimated tax payments, and reveals how to use your financial data to grow your business. Don't let tax season stress you out - tune in now and take control of your finances! About Andrew Roed: Andrew Roed is an IRS Enrolled Agent, husband to a Travel Advisor and owner of a Company called Taxes For Travel Agents, LLC. Taxes for Travel Agents, LLC focuses on providing tax preparation, tax planning and most importantly financial education for Travel Advisors. taxesfortravelagents.com Facebook Group: Taxes for Travel Agents Today we will cover: (01:20) Andrew's background; becoming a tax expert for travel advisors (04:50) Sole Proprietorship vs. LLC (08:25) Treating your LLC as a separate entity (10:25) Switching to an S Corporation status: is it right for you? (14:10) Strategies for paying yourself as a business owner (19:45) Planning for taxes; setting aside funds and estimated payments (28:40) Tax deductions and write-offs; examples of business expenses (35:10) Tax surprises and hidden costs; hiring a professional for tax preparation (40:45) Utilizing tax data and planning for the future (53:40) Retirement planning options for travel advisors; Solo 401(k) SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Are you struggling to crack the SEO code and get your travel business noticed? SEO expert Rebecca Lombardo shares exactly how travel advisors can boost their visibility and attract the right clients. She reveals why SEO isn't just about Google anymore - platforms like YouTube and LinkedIn play a huge role too. Plus, she dives into the power of niche content, AI tools like Claude and ChatGPT, and the must-have website strategies to rank higher and convert more leads. Whether you're new to SEO or looking to refine your strategy, this episode offers actionable tips for optimizing your content, utilizing social media, and making the most out of your blog. Tune in now and start optimizing! About Rebecca Lombardo: Rebecca Bredholt Lombardo is a passionate marketing strategist and the founder of the Rebecca Lombardo Agency, known for her innovative approach to helping brands achieve their marketing goals. With over 15 years of experience in the industry, Rebecca has dedicated her career to crafting customized marketing solutions that resonate with businesses across various sectors. As a speaker and educator, Rebecca regularly shares her insights at industry conferences and workshops, empowering other marketers and business owners to refine their strategies and embrace innovative tools. Her genuine passion for seeing others succeed is at the core of her work. rebeccalombardoagency.com Today we will cover: (01:50) Rebecca's journey from print publications writer to digital marketing expert (04:40) The rise of social media and shift of SEO dynamics (06:10) SEO strategies for travel advisors; the E.A.T concept (13:00) SEO vs. social media; using a multi-faceted approach (22:55) The effective use of paid ads (25:20) Creating engaging blog content (28:00) Technical SEO; optimizing website structure and navigation (31:45) Achieving five-star reviews through authenticity (33:30) Using AI for content creation; Claude, Jasper, ChatGPT (44:20) Understanding keywords and backlinks (47:00) DIY vs. outsourcing SEO; when to seek expert guidance WORKFLOW TEMPLATES Create an enjoyable booking experience for every one of your travel clients SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Making the move to a new host agency can feel overwhelming - but it doesn't have to be! In this episode, Ashley Theis from Constant Wayfarer shares her advice on navigating the transition smoothly and strategically. She covers the main reasons advisors switch hosts, key factors to evaluate (like commission structures and industry partnerships), and her step-by-step research process, including how to get insights from suppliers. Plus, she shares smart tips on financial planning, timing your transition, and communicating with clients and host agencies to keep things seamless. If a host agency change is on your radar, this episode is packed with must-know advice to help you make the switch with confidence! About Ashley Theis: Originally from Delaware, but currently calls Charlotte, NC home. Ashley has been in the travel industry since 2017. Formerly, she had worked for a television network and a non profit as an event planner and project manager. Since 2021, she has been full time with her travel agency, designing luxury trips all over the world for couples and families. theconstantwayfarer.com Today we will cover: (01:20) Ashley's background and transition to becoming a full-time travel advisor (04:30) When to switch host agencies; aligning expectations with reality (07:20) Evaluating different host agencies (20:30) Financial considerations and commission structures (32:10) The transition process; Ashley's structured approach for planning and execution (38:05) Client communications and supplier notifications (40:20) Maintaining positive relationships; ensuring legal and contractual obligations are met SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! TONIC Get 15% off your purchase when you use the code, TiqueSentMe _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

AGENCY EXPANSION ACADEMY IS BACK! → This signature program is your complete, self-paced blueprint for building a dream team of pros, streamlining your operations, and unlocking the kind of growth that feels effortless and sustainable. Consumer behavior is changing quickly, and the travel industry is feeling the impact. What consumers prioritize has changed drastically compared to five years ago. In this episode, Robin and Jennifer dive into the psychology behind these changes and what today's travelers truly value. From the rise of personalization and emotional connections to the demand for seamless convenience in a digital era, they break down what's driving modern buying decisions. Learn how to build stronger relationships, create friction-free client experiences, and leverage the power of community and social proof to stay ahead of competition. If you want to future-proof your travel business, this episode is a must-listen! Today we will cover: (04:45) Building deeper client connections and adapting to consumer feedback (16:50) The shift towards values and informed choices (29:00) Enhancing client experience and convenience in the digital era (38:20) The role of community and social proof (42:20) Tapping into emotional investment; the influence of Taylor Swift (45:15) Understanding client priorities for upselling (51:00) Remaining agile and adapting to emerging trends (52:45) The rise of wellness travel and biohacking (55:50) Leveraging sales psychology podcasts for business insights (57:05) Bloopers WORKFLOW TEMPLATES Create an enjoyable booking experience for every one of your travel clients ____ Ranked #6 on FeedSpot's Top 25 Best Florida Business Podcasts JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

AGENCY EXPANSION ACADEMY - tiquehq.com/aea Dream teams don't happen by chance - they're built with strategy. In this episode, Robin and Jennifer break down the do's and don'ts of hiring, from defining your vision to avoiding the nightmare of a bad first hire (yep, they've been there!). Drawing from their background in recruitment and HR, they share expert tips on when to hire, how to vet candidates properly, and whether employees or contractors are the right fit for your business. Plus, get the scoop on the latest hiring trends, part-time roles, and why your network is your secret weapon. For additional guidance, check out TIQUE's newly revamped program, Agency Expansion Academy. Learn how to grow a team that will help you strategically scale your travel business from stressed out solopreneur to self-assured CEO! Today we will cover: (03:30) Understanding your vision and goals (05:20) The realities of hiring; when and how to hire (07:40) Streamlining your processes (09:45) Hiring the right people; employee vs contractor (27:20) Legal considerations and financial implications (31:40) Payroll management tools; employment laws and contracts (33:05) Choosing between salary and hourly pay (38:25) Hiring trends and expectations (48:50) Vetting and interviewing candidates (57:50) Agency Expansion Academy WORKFLOW TEMPLATES Create an enjoyable booking experience for every one of your travel clients ____ Ranked #6 on FeedSpot's Top 25 Best Florida Business Podcasts JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

REGISTER NOW! → WHAT TO DO, DELEGATE, OR DUMP IN 2025 Sales consultant and trainer Sara Murray joins this episode to discuss mastering the art of sales. From growing up with the ability to adapt to new environments to becoming a leader in sales training, Sara highlights the power of genuine connections, stepping outside your comfort zone, and taking action to build a more aligned and fulfilling business. Learn how to craft a strong value proposition, prepare for sales conversations, and balance persistence with empathy to foster trust. Sara also introduces the "emotional bank account," a game-changing approach to adding value in every interaction. If you're ready to refine your sales strategy and attract the right clients, tune in and start turning connections into conversions! About Sara Murray: Sara is a sales consultant, trainer, speaker and podcast host working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. Her platform, Prospecting on Purpose, empowers professionals via her virtual and in-person workshops to enhance their communication skills, approach prospecting creatively, confidently connect with clients, and address business needs rather than simply push products. As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence. saramurray.com saramurray.com/podcast Today we will cover: (01:45) Sarah's journey into sales and hospitality (04:55) The power of networking and community (08:55) Understanding and evolving your ideal prospect (10:10) Learning from failures and building confidence (12:45) Aligning with your ideal clients (17:10) Exploring new opportunities and niches (28:45) Adding value and building relationships (31:40) Emotional bank account deposits; creating human-to-human connections (36:15) Curiosity and active listening in sales; selling in a post-trust world (45:15) How to prepare for sales calls (51:35) Handling objections and pricing strategies (56:25) Persistence vs. pushiness SALES OBJECTION PLAYBOOK SAMPLE SERVICE SUITE & WELCOME GUIDE SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

REGISTER NOW! → WHAT TO DO, DELEGATE, OR DUMP IN 2025 Ready to captivate your audience and turn engagement into real results? In this episode, Robin and Jennifer chat with Josh Hanum, founder of Interact, to explore how interactive quizzes can transform your lead generation strategy. Discover the psychology behind quizzes and how they create deeper connections by making potential clients active participants. Josh shares tips on building the perfect quiz and how to leverage it for segmentation and scaling. He also explains the use of quizzes at every stage of the customer journey (not just to collect emails), and why real conversations with your audience is the key to business success. Whether you're just starting out with quizzes or are looking to elevate your strategy, this episode can guide you toward creating effective interactive content that resonates with your audience and drives business growth! About Josh Haynam: Josh is the Co-Founder of Interact, a platform that helps businesses create engaging quizzes to boost lead generation. As a student of psychology in marketing, Josh is passionate about understanding human behavior and how it influences decision-making. A life-long learner, he is dedicated to continuous personal and professional growth, always seeking new insights to enhance his work and impact in the marketing field. tryinteract.com Today we will cover: (02:30) The creation of Interact; using quizzes as a marketing strategy (04:25) How a quiz can transform passive visitors into active participants (08:10) Conversion rates of using quizzes as an email list builder (10:30) Interactive content; current trends and strategies (15:30) New consumer behavior and marketing shifts (20:40) Using quizzes for client segmentation (29:30) Understanding segmentation and filtering (35:30) Effective quiz strategies and examples; Mrs. Dow Jones (38:10) Understanding quiz outcomes and providing personalized experiences that resonate; Jenna Kutcher, Harley Jordan (48:25) What makes a quiz actually good? (50:30) Simplifying quiz creation with Interact SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Building a successful brand doesn't just happen - it takes intention, strategy, and the right tools. In this episode, TIQUE's Creative Director, Amandolin, breaks down the magic of branding (and trust us, it's way more than picking pretty colors and fonts!). Learn how expert branding can make your business stand out by creating a cohesive, head-turning identity that pulls in your dream clients. Amandolin compares DIY tools like Canva to professional design services, highlighting that true branding involves strategy, audience psychology, and staying ahead of trends. She also gives details on her decade-long experience in design and shares insights into TIQUE's Custom and Semi-Custom Branding packages. If you've been on the fence about investing in professional branding, this episode's for you! Stick around until the end for tips on making smart branding decisions and how to get started with a consultation! Not sure which branding package is right for you? Schedule a Consultation Call or email hello@tiquehq.com! Today we will cover: (02:45) DIY branding vs. professional expertise (05:40) The psychology behind branding (12:00) Understanding your brand beyond aesthetics (17:25) Semi-custom brand kits; quick turnaround and tailored design elements (22:10) Access to premium resources and education as a professional designer (27:50) Custom branding; 4 week process (36:00) How to choose between Custom and Semi-Custom WORKFLOW TEMPLATES Create an enjoyable booking experience for every one of your travel clients ELEVAE VISUALS Elevate your entire digital brand presence with high resolution images & videos. _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

JOIN THE NICHE COMMUNITY Enrollment ends on January 16th, 2025! As a travel advisor, the key to delivering unforgettable client experiences often lies in the partners you choose to collaborate with. Jessica Woods of Woods Luxury Travel joins this episode to discuss selecting the right industry supplier or partner for each client proposal. Jessica walks through the process of evaluating the best partners, the importance of building and maintaining strong relationships with suppliers, and the differences in services offered by direct bookings, DMCs, and wholesalers. She also touches on aspects like proposal timelines, financial considerations, and the flexibility required in different travel scenarios. If you've ever wondered how to strategically select the right partner for each proposal, this episode is packed with advice to help you fine tune that process! About Jessica Woods: Jessica is the owner of Woods Luxury Travel, based in Metro Detroit. She lives with her husband, two dogs, and two cats. A cocktail enthusiast and passionate reader, Jessica loves spending a quiet day curled up with a good book. With a strong commitment to providing luxury travel experiences, Jessica's personal interests in refined tastes and relaxation help guide her approach to curating exceptional travel itineraries. jessicawoodstravel.myflodesk.com/subscribe instagram.com/jessicawoods.travel Today we will cover: (04:20) Jessica's journey into the travel industry;  Virgin Voyages (06:25) Utilizing partners when you aren't familiar with a destination (12:00) Leveraging supplier relationships; overcoming intimidation when approaching DMCs (17:10) Questions to ask when choosing between a DMC, wholesaler, or direct; Classic Vacations, UJV, Curated Greece,   Authenticus Italy (29:30) Managing expectations concerning proposal turnaround times (36:45) The importance of initial consult calls; providing detailed information to suppliers (47:00) Combining wholesalers and DMCs for optimal service (56:00) Putting yourself out there and building strong relationships with trusted suppliers; Index Select and Experience Morocco (59:45) Financial considerations in supplier selection (01:03:00) Being transparent with clients when working with a DMC or wholesaler SUPPLIER COMMUNICATION TEMPLATES A collection of 9 email templates and a direct invoice template to ensure clarity and professionalism in all your supplier communications. SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

JOIN THE NICHE COMMUNITY - Enrollment opens on January 6th, 2025! What if you could make extra money without the constant hustle? It's totally possible! In this episode, Robin and Jennifer share creative ways travel advisors can start earning passive income. They discuss moving beyond just earning commissions and dive into things like affiliate marketing, selling travel insurance, and even charging for consultation calls. You'll also hear tips on creating destination guides or online courses and using blogs, social media, and newsletters to sprinkle in affiliate links naturally. Not only do these methods provide an additional revenue stream, but they also enhance the client experience and establish your brand as a trusted resource in the industry. Whether you're looking to stabilize your income or scale your business, integrating these strategies can pave the way for greater financial security and the freedom to focus on projects you really love! Today we will cover: (04:00) Creating passive income in a human driven business (08:30) Affiliate marketing benefits and strategies (13:40) Incorporating nurture sequences into the client communication strategy (21:05) Creating educational content and destination courses (26:55) Creating low-ticket items; keeping your brand top of mind for future clients (36:00) Consultation calls and pick your brain sessions; charging for your time (41:45) Selling travel insurance SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

JOIN THE NICHE COMMUNITY - Enrollment opens on January 6th, 2025! Ready to take your travel business to the next level without feeling burnt out? This episode has you covered! Robin and Jennifer discuss various topics including refining your niche to attract dream clients, creating signature client experiences that surprise and delight, and leveraging technology to streamline operations and free up time for creativity. They also stress the importance of knowing your finances and explain how personal development can open new doors for growth. Whether you're looking to scale smarter or simply find more fulfillment in your work, this episode has everything you need to scale your business with clarity and confidence! Today we will cover: (03:00) Refining your niche and target audience; micro-niching (06:10) Adapting to your client's needs and seasons of life (13:30) Creating premium client experiences (19:40) Investing in technology for business growth (25:55) Personal and professional development (30:20) Financial planning and metrics tracking Episodes Mentioned: #41: What We'd Do Today If We Started Our Travel Business Over (Part 1) #42: What We'd Do Today If We Started Our Travel Business Over (Part 2) #48: What You Should Be Doing Now For Your Long Term Business Vision #58: 5 Steps To Create A Niche-Specific Workflow with Ashlyn Puckett #70: Which Numbers REALLY Matter In Your Business? #88: How To Nurture Product Knowledge with Angela Isherwood SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

What if the key to standing out was as simple as being true to yourself? Ryan Corrigan of Corrigan Co. Luxury Travel Outfitters joins this episode to discuss how being true to yourself and your branding helps build long-term success. Ryan talks about maintaining cohesion across brand touchpoints, the psychological aspect of pricing and perceived value, and the impact of personalized client experiences and creative gifting. She also dives into the benefits of in-person networking over digital marketing, the evolution of her business model, and how she ensures her brand consistently reflects her values and signature dark, moody aesthetics. If you're looking to refine your brand identity and elevate your client experience, this episode is for you! About Ryan Corrigan: After spending time growing up as an expat in London & Milan, Ryan attended Purdue University where she graduated in 2010 with BS and AS degrees in Veterinary Technology and pursued a fulfilling career in equine nursing for 10 years. After completing an advanced certificate in Travel & Tourism Industry Essentials from NYU's Tisch School of Hospitality she decided to retire from veterinary medicine and follow a different lifelong passion, that of travel. She now loves designing trips that are immersive, exclusive and totally custom to the client. When she is not planning your trips you can find her enjoying wine, training for triathlon and out on the golf course. corriganluxurytravel.com instagram.com/corriganluxurytravel Today we will cover: (04:05) Ryan's journey from veterinary medicine to travel (13:25) Creating a distinctive brand identity (18:15) Ryan's gifting strategy; how client gifting builds brand loyalty (22:40) In-person networking; showing up where your ideal client is (27:40) Adjusting your business model for success (34:40) Marketing strategies for attracting ultra-luxury clients (41:30) Understanding client preferences (51:00) Strategies for staying consistent in brand identity JOIN THE NICHE COMMUNITY Enrollment opens on January 6th, 2025! SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Dive into one of the most exciting and lucrative niches for travel advisors - destination weddings and group travel! Ashley Morris, founder of Alpaca Your Bags Travel, shares her journey of becoming a top destination wedding planner. From setting client expectations and handling budgets to marketing yourself as an expert, Ashley covers it all. Learn the benefits of having a repeatable workflow, partnering with the right vendors, and establishing boundaries to create a sustainable business. Ashley also discusses her role with Destination Wedding University, where she provides educational resources for aspiring destination wedding advisors. If you're looking to make destination weddings a profitable part of your business, this episode is full of strategies and tips to help you get there! About Ashley Morris: Ashley is the owner of award-winning Alpaca Your Bags Travel and is currently based in Kansas City, MO. She came to the travel industry after spending 15 years in media and advertising, working with clients like Target, Kohl's, Verizon and Spotify. She started Alpaca after a less-than-ideal experience planning her own destination wedding. After being frustrated with the planning process, she went to travel agent school and started her agency in 2015. Ashley built Alpaca into a million-dollar agency in under two years, all while still working at her advertising job AND commuting from KC to NYC twice a month. This is a woman who knows something about time management and working smarter, not harder! After having her own destination wedding, Ashley wanted to bring that joy and fun to others. She is a graduate of Will's first ever Destination Wedding University class, way back in 2018. Ashley and her husband, Matt, are fur parents to 2 dogs (chihuahua Ellie and beagle Jack) and 2 cats (Mork & Mindy). They are avid explorers and try to explore the world as much as possible, whether it's an African safari or towing their Airstream camper. alpacayourbags.com jointheplaybook.com Today we will cover: (04:30) Ashley's background and journey into travel (09:10) Destination Wedding University (12:15) Selecting a specialization; creating efficiency and profitability (16:55) The role of a destination wedding travel advisor (25:35) Can new advisors specialize in destination weddings? (40:15) Managing guest expectations and challenges (43:45) Handling price matching and contracts (46:15) Building strong tour operator partnerships (49:05) Establishing boundaries; using automation for repetitive tasks (58:45) Ashley's marketing efforts; creating a referral program JOIN THE NICHE COMMUNITY Enrollment opens on January 6th, 2025! SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Dayo Esho, Co-Founder of TravelJoy, discusses how automation and workflows are transforming the way travel advisors serve their clients. He shares the story of his entrepreneurial journey and the development of TravelJoy, a platform designed to help advisors save time, improve efficiency, and enhance client experiences. The conversation highlights the importance of building strong client relationships, working smarter - not harder, and leveraging technology to stay ahead. Dayo also addresses the role of AI in the travel industry, the significance of security in handling client data, and the exciting new features TravelJoy is rolling out, including group itinerary automation and enhanced proposals. If you're looking for ways to streamline your workflow and grow your business, this episode is a must-listen! About Dayo Esho: Dayo is the Co-Founder and CEO of TravelJoy, the all-in-one platform for travel advisors. His early experience in the industry came from growing up supporting his mom's travel agency, where he saw first-hand the many challenges faced by travel advisors. Inspired to bring the joy back into travel planning, he and the TravelJoy team have now built modern, digital tools to help advisors streamline their workflow and grow their business. (He's also slightly obsessed with basketball.) traveljoy.com Today we will cover: (02:40) Dayo's background and inspiration for becoming an entrepreneur (04:30) The birth and evolution of TravelJoy (15:40) Adapting to industry changes; AI and trends in technology (26:10) The TravelJoy team (28:15) How workflows and automation protect businesses (33:15) Leveraging templates for client communication (37:30) How technology is enabling stronger client relationships (44:00) TravelJoy's backend security features (48:45) Exciting updates and future plans for TravelJoy CLIENT COMMUNICATION TEMPLATES SEMI CUSTOM BRAND KITS _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

As the year winds down, it's time to reflect, refocus, and realign your business and life goals for the year ahead. In this episode, Robin and Jennifer dive into their annual end-of-year business audit, sharing strategies for conducting a successful review. They break down key areas like financial performance, client experiences, marketing strategies, and team dynamics. Plus, they share personal thoughts on life auditing and the importance of work-life balance and intentional living. If you've ever wondered how the duo keeps things running smoothly while also planning for future growth, this episode is for you. Get a behind-the-scenes look at their 2024 wins, challenges, and plans for the upcoming year! SHOP THE WORKFLOW TEMPLATES! JOIN THE WAITLIST FOR NICHE! Today we will cover: (01:00) Tique's real-time business audit (05:25) Streamlining processes for better efficiency (12:40) Financial performance and profitability (17:20) Marketing strategies; paid ads and organic marketing (24:10) Team dynamics and internal operations (27:35) Creating a EOY business audit spreadsheet (29:00) Identifying trends; addressing roadblocks (32:50) Setting personal and business goals; what is your legacy? (37:40) Breaking down goals into actionable steps (41:15) Tracking progress and celebrating milestones SEMI CUSTOM BRAND KITS _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

TIQUE's Biggest Black Friday Sale EVER Is Happening Now! → Get 30% Off Everything In The TIQUE HQ Shop! Julie Ann Hargett of H Luxury Travel is a true expert in crafting bespoke, high-end travel experiences. She joins this conversation to share the secrets behind her success in attracting and exclusively working with a luxury clientele. From her unconventional start in the travel industry to her focus on relationship-building, she breaks down how offering unique services and maintaining clear boundaries have helped her thrive in the luxury market. Tune in as Julie Ann dives into the power of referrals, the importance of brand authenticity, and the systems she uses for seamless client management. This episode is a must-listen for advisors looking to refine their niche and elevate their business! About Julie Ann Hargett: Julie Ann founded H Luxury Travel drawing on her extensive experience as a travel advisor and fueled by her passion for exploring the world with her family. Traveling with her sons and husband has not only been a source of joy but has also inspired her to share this joy with other families. Each journey has deepened her love for the adventures and memories that come from experiencing new places together. At H Luxury Travel, Julie Ann's aim is to elevate those moments for her clients, crafting impeccable, remarkable experiences for every journey they embark on. Whether it's a quiet getaway or an adventurous excursion, her goal is to ensure that every trip is laden with unforgettable memories, tailored perfectly to your dreams and desires. hluxurytravel.com Today we will cover: (05:20) Defining luxury in travel (09:00) Setting clear client expectations (12:20) H Luxury Travel's client management process (22:30) Effective use of systems and processes (26:00) Unique and innovative marketing strategies (32:05) Building relationships on Instagram; brand collaborations (41:00) Marketing strategies for luxury travel (42:10) The importance of consistent branding (49:05) Client gifting and showing appreciation SEMI CUSTOM BRAND KITS _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Mark Calendar For TIQUE's Black Friday Sale! Nov. 25th - Dec. 2nd Julia Asselin from The Itinerary Girls shares her expertise on creating a social media brand identity that stands out in a crowded industry. Julia breaks down the essentials of creating a unique visual style, developing an authentic voice, and telling compelling stories that captivate your audience. Learn how to master Instagram with her insights on designing a cohesive and inviting grid layout, posting relevant content, and maintaining consistent engagement with your followers. Julia also emphasizes the need for authenticity, consistent branding, and the strategic use of calls-to-action (CTAs) to turn followers into clients. Whether you're starting out or looking to refine your social media presence, this episode is packed with tips to help you create an authentic, engaging brand that reflects your niche and style! About Julia Asselin: Julia Asselin is the Co-founder of The Itinerary Girls. She was born and raised on the East Coast in Pennsylvania, but currently lives in Los Angeles, CA. On weekends you'll find her doing something outside (total beach bum) or trying a new restaurant (no shortage of those in LA). She also loves working out, spending time with friends, and of course…traveling. Fun fact: Her first job was at an ice cream shop, which left her with an ice cream addiction. Flavor of choice: Cookies & Cream! theitinerarygirls.com Today we will cover: (05:10) The Itinerary Girls; crafting a cohesive Instagram presence (12:00) Balancing authenticity and strategy (15:50) Educating vs selling; speaking to luxury clients (22:00) Remaining consistent with weekly content (24:30) Looking to others for inspiration (31:45) Tools for social media success (34:30) Tracking metrics that matter (36:40) Creating shareable content (41:30) How to convert followers into clients (56:10) Using storytelling to create an engaged audience DEFINING YOUR DREAM CLIENT GUIDE - The ultimate workbook designed to help travel advisors define, attract, and convert more of your dream clients! NICHE - Join an interactive membership for travel advisors wanting the community, education, & support to grow their business. _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Beth Pelleteri from Rhode to Travel joins Jennifer to share her expert advice on building customized itineraries without the need for Destination Management Companies (DMCs) or wholesalers. Together, they discuss the benefits of direct booking methods, when to consider partnering with a DMC, and best practices for handling last-minute requests and remote destinations. The conversation also dives into managing client expectations, understanding cost considerations, and the importance of having a solid workflow. Whether you're new to planning FIT travel or looking to enhance your skills, this episode is packed with insights to help you confidently design bespoke travel experiences! About Beth Pelleteri: Beth has been an advisor for over 13 years. She started as a retail advisor for a large brick + mortar company, and finally took the leap to open her own agency in 2020! Her focus is on couples, unique FIT vacations with lots of food + local experiences. Beth has spent her entire career traveling all over the world. COUNTLESS FAM trips, personal vacations, conferences, and more. She is currently a part of the Upannaway team with Departure Lounge, and has surrounded herself with the smartest, savviest, coolest advisors on the planet. rhodetotravel.com Today we will cover: (01:15) Beth's background and experience as a travel advisor (05:10) When to use a DMC or wholesaler (10:50) Planning travel in familiar destinations (16:55) The role of DMCs in complex itineraries (25:30) Gaining experience and learning from mistakes (28:15) Quick turnaround and last-minute planning (31:00) Balancing commissions and client satisfaction (38:35) Leveraging workflows for efficiency (45:45) Collaborating with concierges and suppliers (53:50) Common mistakes and lessons learned SHOP THE WORKFLOW TEMPLATES tiquehq.com/shop The Legal Paige - Travel Advisor Contract Use code TIQUE10 for 10% off! _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

In this special 100th episode of Tique Talks, Robin and Jennifer celebrate the podcast's incredible journey - over 200,000 downloads and a thriving community! They reflect on the lessons learned along the way and answer questions from listeners, covering topics like common mistakes new travel advisors should avoid, the importance of defining your ideal client and managing expenses strategically, and setting boundaries for sustainable business growth. They also discuss the pros and cons of using a personal vs. business Instagram account, the benefits of building strong supplier relationships, and MUCH more! This milestone episode is packed with advice and inspiration - perfect for advisors looking to refine their strategies and scale their travel business. Thank you for being on this journey and here's to 100 more episodes! Today we will cover: (02:25) 5 mistakes to avoid as a new travel advisor (11:30) The most important advice for new advisors (15:10) Personal vs. business Instagram account (20:40) Instagram strategies; creating a personal brand (24:30) Charging fees for returning clients (28:30) Brand audits; Turning to others for feedback (33:00) Making travel your full-time job; finding a bookkeeper or accountant (38:15) Top 3 ways to increase client inquiries (44:15) Biggest mistakes and overcoming them (53:50) The importance of niching down Listen to Episode 41: What We'd Do Today If We Started Our Travel Business Over (Part 1) Listen to Episode 99: Creating Invoices That Protect Your Business NICHE - Join an interactive membership for travel advisors wanting the community, education, & support to grow their business. NOVO - The ultimate online banking system perfect for travel advisors on the go. _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Dive into a topic that might not sound overly exciting but is essential for protecting your business – client invoicing. Jennifer and Robin discuss topics such as charging planning fees, setting limits on proposal revisions, and making sure your services are super clear so clients know exactly what they're paying for. They also share tips on managing supplier invoices (because nobody likes those surprise mistakes) and why getting digital signatures for changes is a total lifesaver. And of course, they get into the nitty-gritty: clear terms and conditions, disclaimers for extra costs, and all the documentation you need to cover your bases. Bottom line? Client invoices aren't just about getting paid – they're about saving yourself stress and keeping your business running smoothly. Hit play to learn more! Get the Sample Client Welcome Guide & Service Suite! The Legal Paige - Travel Advisor Contract Use code TIQUE10 for 10% off! Shop the Client Communication Templates! Today we will cover: (01:20) Clearly defining your service levels (05:55) Itemizing fees; tracking your time (13:10) Supplier invoices and safeguards (16:15) Building detailed invoice templates (18:20) Including terms and conditions in invoices (21:55) Humanizing your business practices (24:20) Managing client expectations (26:05) Supplier terms and conditions (29:10) Handling changes and cancellations (33:10) Legal considerations and client agreements (39:30) Common invoicing mistakes to avoid _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

When you stay top of inbox, you stay top of mind. Kaytee Fisher of Moxie and Fourth is back to share her knowledge on all things email marketing. Learn about the importance of audience engagement, staying 'top of inbox,' and the synergy between email marketing and social media. Dive into advanced techniques like audience segmentation, creating effective nurture sequences, and balancing promotional emails with engaging content. Kaytee also reveals her top resources and services, including mini-training sessions, custom solutions, and an upcoming guided program. Tune in for ample advice perfect for both beginners and seasoned advisors looking to elevate their email strategies! Connect with Kaytee Fisher: moxieandfourth.com Sign up for Flodesk Check out Interact Today we will cover: (01:25) Kaytee's journey from nurse to business owner (07:05) The mindset behind successful email marketing (08:30) Maintaining consistency and building trust (16:10) Audience segmentation and personalization (21:00) Examples of effective email campaigns; lead generation (26:25) Infusing your personality into emails (30:30) Cleaning up your email list; strategies for improving email open rates (36:10) Understanding and implementing nurture sequences (46:30) 4 tips for effective email marketing (49:19) The DIY and The List Launch Essentials WORKFLOW TEMPLATES Create an enjoyable booking experience for every one of your travel clients THE LEGAL PAIGE Use code TIQUE10 for 10% all purchases _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

In light of recording challenges due to Hurricane Milton, Robin and Jen are replaying this fan-favorite episode! “Travel agents still exist?” - There's no doubt, we've all been asked this question. Honestly, it can feel impossible to summarize everything that a travel advisor does in the few seconds that we have to respond to that question. Many people now believe they can plan and book their own trips using the internet and online reviews. However, advisors offer much more than just booking services! In this conversation, Robin and Jennifer chat about breaking down advisor stereotypes, easing the stress of planning trips, and how technology has reshaped travel planning. They also provide tips for building strong client relationships, managing unexpected bumps along the way, and addressing common concerns about cost. If you've stumbled over explaining why someone should work with an advisor versus booking a trip on their own, this episode is for you! Today we will cover: (02:10) Challenges and evolution in the travel industry (07:00) The human touch in planning travel (22:30) The value of modern travel advisors (28:00) Airbnb annoyances; travel influencers and misleading perceptions (42:35) The importance of building relationships (46:25) Addressing cost misconceptions Get started with Planoly! _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

The holiday season is fast approaching - are you ready to take a well-deserved break without worrying about your business? In this episode, Robin and Jennifer share must-know strategies for travel advisors to prepare for a stress-free holiday. From setting up automated responses and delegating tasks to expressing gratitude to clients, they cover everything you need to step away with confidence. Plus, they dive into the importance of setting clear boundaries with clients, automating workflows, and crafting a comprehensive coverage plan. Tune in for all the tips to keep your business running smoothly while you enjoy a peaceful, relaxed holiday! Today we will cover: (02:00) Showing appreciation during the holidays (03:45) Setting your ‘out of office' and communicating with clients (06:30) Creating a checklist of to-do tasks (09:00) Choosing a backup point of contact and delegating tasks (18:30) Setting boundaries; utilizing WhatsApp for client communication (25:30) Decluttering and organizing your workspace (27:45) Automating your email inbox Listen to Episode 03: Preparing To Go OOO? Do These Things First SEMI CUSTOM BRAND KITS TONIC Get 15% off your purchase when you use the code, TiqueSentMe _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Ready to turn social media followers into loyal customers without spending hours in your DMs? Jennifer and Robin share the many benefits of ManyChat, an automation tool designed to enhance engagement on Instagram through chat funnels and automated responses. It's an effective way of creating engagement to boost your profile, as well as deliver tailored information to an engaged audience. The tool, popular among online marketers like Jenna Kutcher and Amy Porterfield, helps brands interact more personally, creating a deeper sense of connection and loyalty. Learn how you can streamline your communication, save time, and still deliver that bespoke service your travel clients love! Sign Up to Manychat! Today we will cover: (01:20) Understanding ManyChat and how it works (05:40) The psychology behind ManyChat; building like, know, trust (14:40) Advanced features; flow-builder, FAQs (22:20) How travel advisors can use ManyChat (31:15) Tips for creating effective prompts THE SIGNATURE BRAND A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients. TONIC Get 15% off your purchase when you use the code, TiqueSentMe _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehqCHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Ever felt crushed by a bad review? Robin and Jennifer know the feeling. This conversation tackles how to turn those tough moments into learning opportunities. The ladies discuss how to process negative feedback without taking it personally and offer practical steps for recovery. Learn how to remove emotion from reviews, show appreciation for the feedback, and offer remedies such as future trip credits or small gestures. Whether it's because of something that was out of your control or maybe a genuine mistake, a negative review can be pretty discouraging. Hit play and get all the tips for turning challenging situations into positive outcomes! Today we will cover: (01:20) Normalizing bad reviews (06:00) How Tique transformed their Workflow Templates after negative feedback (11:10) Dealing with disappointment; removing emotion from reviews (19:20) Responding the negative feedback; empathize, explain, and options (29:50) Showcasing your value and learning from mistakes (33:20) Service recovery; ways to remedy the situation Listen to Episode 91: What You Wish You'd Always Known About Booking Airfare with Lary Neron THE SIGNATURE BRAND A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients. TONIC Get 15% off your purchase when you use the code, TiqueSentMe _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Thinking of planning a group trip? Robin and Jennifer give the inside scoop of their own group trip to Italy in 2019. They discuss their positive experiences (such as making life-long friends) and challenges (losing $12,000!), as well as give advice for avoiding common pitfalls. Learn the importance of understanding your audience, creating a detailed timeline, managing expectations, and accurately pricing a group trip to ensure profitability. They also discuss best practices for promoting the trip, handling logistics, and addressing common obstacles. This episode is a must-listen for anyone considering organizing a group travel experience - walk away with validation that a group trip may not be fit for your business model OR gain a better understanding of how to sell your group trip profitably! Today we will cover: (04:15) Understanding the audience's interest in a group trip (09:30) Predetermined dates; creating a timeline and planning for promotion (18:20) Overcoming obstacles for booking (24:20) Navigating group dynamics and preferences (31:45) The realities of group travel pricing (38:45) Requiring group members to purchase travel insurance (40:30) Managing expectations and housekeeping rules (46:40) Balancing fun and responsibility as a host WORKFLOW TEMPLATES Create an enjoyable booking experience for every one of your travel clients THE LEGAL PAIGE Use code TIQUE10 for 10% all purchases _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

From establishing professionalism to creating a better work-life balance, setting boundaries in your business is a must. However, what does implementing boundaries actually look like? How can you educate potential clients on your boundaries so that you are only working with travelers that value your time? Jennifer and Robin answer those questions and more on this episode! Learn why boundaries are necessary, how to communicate them effectively (and handle pushback) to clients, and the role fees play in reinforcing these boundaries. If you're eager to create stronger boundaries in your business and ensure a positive client experience, don't skip out on this episode! Today we will cover: (00:35) Why boundaries matter (05:10) Defining emergencies and setting expectations (08:25) Leveraging technology; WhatsApp (13:30) Educating clients on boundaries (25:00) Understanding your ideal client and how that demographic communicates (26:15) Implementing Fees (34:20) Handling pushback and maintaining professionalism Episode 13: How To Set Healthy Boundaries In Your Business THE SIGNATURE BRAND A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients. TONIC Get 15% off your purchase when you use the code, TiqueSentMe _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Managing airfare isn't just about booking flights but about offering peace of mind and a cohesive travel experience. Larry Neron of Airfare Consultant, a boutique commercial air travel service company, is on a mission to demystify air travel! He brings a fresh perspective on why travel advisors should rethink booking air. From tackling the challenges and misconceptions around airfare management to showcasing strategies for adding substantial value to client interactions, Larry explains how to create a stress-free, high-value travel experience. Learn effective techniques for handling logistics, anticipating potential travel issues, and providing top-notch service that your clients will appreciate and remember. About Lary Neron: Lary founded Airfare Consultant, a boutique commercial air travel service company, to redefine the commercial flying experience. As an air travel expert, consultant, and mentor, Lary is dedicated to providing unmatched air travel experiences. Driven by a client-focused approach and a commitment to simplicity, Lary aims to elevate and optimize air travel through highly personalized, white-glove service, ensuring seamless and stress-free journeys. As the lead expert at Airfare Consultant, Lary successfully oversees three key programs, offering top-tier support, consulting, and mentorship to clients, partners, and travel industry professionals. Lary calls Mexico home but spends his summers in Spain. Cycling is his passion, driving his curiosity and sense of adventure. Whether he's exploring the friendly roads of Spain or the rugged cobblestone streets of Mexico, he finds immense joy in discovering new hilltop villages, cafes, and bakeries. airfareconsultant.com #AirLab Community Fully Managed Air Travel Program (#FMATP) Today we will cover: (00:30) Lary's career journey (03:45) Airfare Consultant's retainer pricing model (07:40) Showcasing the value of your services (14:30) Should travel advisors book airfare? (29:45) Taking the intimidation out of booking airfare (42:00) Upgrading to first class; Ideal Itinerary Framework (53:00) Managing client expectations; the air travel experience (60:30) Communicating with clients; setting boundaries (01:05:00) Handling luggage delays and emergencies WORKFLOW TEMPLATES Create an enjoyable booking experience for every one of your travel clients THE LEGAL PAIGE Use code TIQUE10 for 10% all purchases _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Understanding your business finances isn't scary - it's empowering! Jon Frye, CPA, joins this episode to tackle a topic that may not be the most exciting to some, but personally hits home for Jennifer. She recaps her experience being audited in 2018, giving insight into why she was audited and how she came out unscathed. Jon shares advice on avoiding IRS audits and understanding the nuances of tax preparation. He also gives details on what constitutes legitimate business expenses, such as travel upgrades and tips, and emphasizes the low risk of audits for smaller inconsistencies. Learn how to take control of your business finances, avoid risks, and make informed decisions. At the end of the day, good financial practices aren't about doing everything perfectly. It's about understanding, planning, and preparing! Connect with Jon Frye: linkedin.com/in/jonathan-frye-758b3651 Today we will cover: (01:30) Jon's professional background (04:09) Understanding tax documentation; avoiding tax audits (09:50) 1099s, K1s, and contractor payments (12:05) Tax underpayment consequences (15:40) Business expenses and deductions; bonus depreciation (25:15) Justifying business expenses; tips, coffee and meals, company vehicle (30:00) Understanding business finances (35:05) Preparing for tax season; using Quickbooks (39:10) Managing business expenses; tax prep strategies CLIENT COMMUNICATION TEMPLATES Includes all of the emails, forms, and task lists needed to create an enjoyable booking experience NOVO Online Business Banking _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

In a world where consumer habits are rapidly evolving and over-saturation of sales pitches is the norm, one-size-fits-all sales approaches no longer cut it. Just like no two people are the same, successful sales strategies must embrace personalization to resonate with clients. In this episode, Robin and Jennifer discuss how you can use emotional intelligence to customize your sales pitch for each potential client, increasing your chances of a positive outcome. They stress the importance of understanding each client's unique needs and interests, using active listening and client research to build trust and offer tailored solutions. The episode also includes advice on how to manage objections, maintain communication integrity, and follow up effectively to secure bookings. Today we will cover: (01:10) Why personalization matters; the future of consumerism (06:30) Understanding your ideal client (09:50) The power of solving, not selling (15:20) Researching client needs through social media and inquiry forms (20:10) Niching down in products that your target audience is interested in (21:50) Utilizing active listening while on the sales call (25:25) How to handle client objections (28:15) Adapting communication styles (34:05) Tailoring your sales approach when needed (43:40) The importance of following up THE SIGNATURE BRAND A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients. THE LEGAL PAIGE Use code TIQUE10 for 10% all purchases _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Angela Isherwood of Olive and Atlas Travel discusses the intricacies of crafting the perfect accommodation plan for clients based on their preferences and expectations. From building strong partnerships with suppliers to mastering product knowledge and selling with conviction, Angela explains all the components that play a part in creating client-centric experiences that exceed expectations and foster long-lasting client relationships. She also dives into her methods for asking the right questions during client intake calls, the importance of balancing the luxury of different properties across a client's itinerary, and how to effectively manage and organize travel information for optimal efficiency. Angela also emphasizes the value of first-hand experience in travel and the need to continually educate yourself in order to provide the best client experience possible. Connect with Angela Isherwood: oliveandatlastravel.com Today we will cover: (02:10) Angela's journey into the travel industry (05:30) Nurturing product knowledge and client relationships (11:45) Ideal questions to ask on the intake call; Loom video proposals (22:10) How to balance luxury and functionality when planning accommodations (26:55) Investing in FAM trips and trade shows (31:55) Building expertise and selling with conviction (33:10) Key questions for hoteliers (44:15) Building strong supplier relationships (50:30) How to organize property information efficiently (54:00) Promoting properties with confidence Listen to Episode 84: Summer Tech Series: The Hive with Whitney Schindelar SHOP THE WORKFLOW TEMPLATES tiquehq.com/shop TONIC: tonicsiteshop.com Get 15% off your purchase when you use the code, TiqueSentMe _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Gray Ellender shares her journey of transitioning from a career in healthcare to founding Go with Gray Travel, a luxury travel business focusing on creating unforgettable honeymoon experiences. She discusses the importance of brand consistency, defining your target audience, and creating a unique brand identity that resonates with clients. She also highlights her marketing strategies, including the effective use of social media platforms like Instagram and TikTok. With a solid brand identity, a dedicated focus on client relationships, and a commitment to continuous improvement, Gray exemplifies the recipe for success in the travel industry. Tune in and uncover her secrets to *quickly* building a successful business based on authenticity and a client-centered approach! Connect with Gray Ellender: gowithgraytravel.com Today we will cover: (01:50) Gray's background and journey into travel (04:30) Building a brand and specializing in honeymoons (07:40) Creating relatability on the intake call; building client relationships (11:35) Authentic marketing; building a social media presence (15:45) The Semi-Custom Brand experience (20:00) Gray's Instagram strategy; leveraging client content for marketing (28:45) Streamlining the client experience (33:00) Setting expectations; having friends as clients (39:10) Game-changers for scaling so quickly (49:50) Choosing the right host agency SEMI CUSTOM BRAND KITS CLIENT COMMUNICATION TEMPLATES _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Success is in the small wins! Learn why and how to celebrate your business achievements for a happier, more productive life. In this episode, Jennifer and Robin discuss their struggle with celebrating achievements amidst the hustle of running a business. They explain the importance of pausing to recognize big and small wins to prevent burnout and build a healthier work-life balance. Through personal anecdotes and industry insights, they discuss why celebrating success matters, how to define personal and professional goals, and practical ways to reward yourself. Don't miss this candid conversation about redefining success, setting goals that align with personal values, and finding joy in everyday victories to maintain motivation and creativity in your business! Today we will cover: (01:15) The pressure of hustle culture (03:25) Taking time to celebrate wins (07:25) Setting and achieving goals (13:30) Streamlining and simplifying your business (20:30) The importance of community and public recognition (23:45) How Robin and Jennifer celebrate their wins (25:45) Stepping away from your business to celebrate (32:30) Defining success on your own terms SHOP THE WORKFLOW TEMPLATES tiquehq.com/shop SEMI CUSTOM BRAND KITS tiquehq.com/semi-custom-brands _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

TravelWits is a revolutionary platform that simplifies booking by integrating with GDS systems, offering functionalities like multi-segment trip planning, client proposals, and even a client-facing booking portal. Arman Bimatov, CEO of TravelWits, joins this episode to share the evolution of the platform, current trends in the travel industry, and the future outlook for TravelWits. Learn about several of the unique features, including its multi-segment travel search capabilities and custom content integration, designed to streamline the travel planning process. Arman also tackles the topic of AI and how it is shaping the future of travel planning, and how advisors can optimize their operations to stay ahead. Connect with Arman Bimatov: travelwits.com Today we will cover: (01:05) From childhood HTML experiments to AI search optimization (02:15) The evolution and impact of TravelWits in the travel industry (12:50) Streamlining bookings with comprehensive GDS integration (17:45) Future developments and enhancements of the platform (25:15) Navigating AI-generated content and its impact on travel advisors (27:15) Client facing portals; creating an additional revenue stream (34:45) The future of travel planning with AI (40:05) Maintaining human involvement; building relationships and optimizing operations CLICKUP: app.clickup.com/8641060/settings/rewards Sign up for a FREE trial when you use code: TIQUE NOVO: onboarding.novo.co/signup?referral_code=JenniferJacob The ultimate online banking system perfect for travel advisors on the go! _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

The Hive is changing the way advisors can research cruises, DMCs, wholesalers, hotels, and so much more. The platform provides a centralized database of suppliers, facilitating easier searches and better organization of travel resources; helping advisors save time by offering detailed supplier profiles and search filters. Whitney Schindler, founder of The Hive, joins this episode to share the backstory and the pain points that led to the platform's creation. She also explains how The Hive aims to consolidate the travel industry's fragmented information, making it easier for advisors to find the best suppliers and organize their notes. Learn about the features and potential to revolutionize travel planning by saving time and leveraging relationships. From the inception of The Hive to its functionalities and impact on the industry, the conversation covers the challenges advisors face and how The Hive aims to address them! Connect with Whitney Schindelar: undiscoveredsunsets.com Today we will cover: (04:15) How The Hive came to be; it's mission and vision (08:50) The role of technology in travel (14:10) The importance of DMCs in travel planning (19:55) User experience on The Hive (25:50) Challenges in payment processing for advisors (33:15) Booking direct and ensuring commissions (38:10) Managing client expectations (38:35) Understanding DMC requirements; using filters when searching (44:00) The Hive platform overview; supplier/advisor interactions (48:15) Success stories and future vision (55:20) Who should join The Hive JOIN OUR NICHE COMMUNITY: tiquehq.com/niche TONIC: tonicsiteshop.com Get 15% off your purchase when you use the code, TiqueSentMe _____ FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

The path to building a successful business as a travel advisor isn't just about convincing people to book through you - it's about attracting the right clients and fostering those relationships. Heather Keller, co-owner and founder of Perfect Landing Travel, joins this episode to discuss the art of finding and attracting ideal clients. Heather provides strategies for identifying who your ideal client is and how to profile and engage with that target audience. She also shares unique marketing strategies for creating authentic connections with potential clients, and emphasizes the significance of understanding your ideal client's needs and maintaining long-term relationships. Learn how you can build credibility and trust with your audience, which ultimately leads to increased referrals and client loyalty! About Heather Keller: While she has always loved travel, her past experience was in banking management, and in 2015 she went back to school to receive her Undergraduate in Psychology. She dove head-first into the luxury travel industry shortly after and hasn't looked back. Heather's favorite aspect of trip planning is finding what you didn't know you'd love, and having you experience travel in a way that it becomes a part of you. When not travel planning for clients, she loves traveling with her own family (the bigger the adventure the better), and spending time giving back by volunteering with several nonprofit organizations. perfectlandingtravel.com Today we will cover: (01:30) Heather's background and career journey (04:20) Building a team and cultivating relationships in the travel industry (11:00) How to identify your ideal client (14:15) Social media tactics for attracting clients (26:00) Creating a connection with potential clients; being in the driver's seat (34:25) Recognizing and avoiding non-ideal clients (41:20) Leveraging referrals for client acquisition (47:05) Unique marketing strategies (51:30) Fostering long-term client relationships SEMI CUSTOM BRAND KITS tiquehq.com/semi-custom-brands CLIENT COMMUNICATION TEMPLATES tiquehq.com/client-communication-templates _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

TripSuite is on a mission to break host agencies free from outdated systems and provide them with a modern operating platform. Jacey Jones, Co-founder and CEO of TripSuite, joins this episode to discuss how the platform is revolutionizing travel planning with advanced technology. Jacey shares her background and development journey, including how a chance introduction to a venture capital firm led to the founding of TripSuite. Learn about the platform's unique features, including its CRM, financial integration with QuickBooks, and the upcoming workflow automation module. Jacey also provides insights on industry trends, particularly the increasing importance of technology and AI in travel, and explains the team's dedication to continuous improvement. This episode is a must-listen for those looking to modernize and streamline their operations! Connect with Jacey Jones: tripsuite.com travelweekly.com/Travel-News/Travel-Agent-Issues/New-solutions-introduced-collect-commissions Today we will cover: (02:05) Jacey's background and the birth of TripSuite (05:15) Targeting independent host agencies (09:35) Financial and operational integration (12:40) Automating workflows with templated steps (16:55) Trends in technology and travel (20:35) Client data accessibility (28:25) Security and risk management (36:35) TripSuite's long-term vision Listen to Episode 79: Host Agency Culture: Finding The Perfect Fit For Your Travel Business with Stephanie Lee CLIENT COMMUNICATION TEMPLATES tiquehq.com/client-communication-templates THE LEGAL PAIGE: https://thelegalpaige.com/collections/industry-travel-advisor/?aff=143 Travel industry agreement templates _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

When it comes to marketing your business, quality photos can make all the difference in attracting and engaging potential clients. However, simply having high-quality images is NOT enough. In this episode, Robin and Jennifer share how you can get the most out of any photo shoot, whether it's by a professional or you've employed the help of a friend who can simply press a camera button down. Regardless of your investment level, learn how you can maximize the opportunity to get great images that portray professionalism and trustworthiness, yet also allow for authenticity and individuality to shine through. From choosing the right photographer and location to curating relevant outfits and props, you can create visually stunning and impactful imagery that sets you apart in the industry! Today we will cover: (00:40) Why brand shoots are important for external credibility (10:10) Understanding your brand identity before you schedule a photo shoot (14:35) Consistency and intention in your imagery (16:00) Choosing the right photographer and location (24:50) Creating a vision board using Pinterest (27:30) Infusing stock imagery along with brand photos (29:20) Outfits, aesthetics, and props for a brand shoot (34:45) Tips for feeling confident in front of the camera Resources mentioned: Peerspace: peerspace.com Elevae: elevaevisuals.com Flytographer: flytographer.com Pixaround: pixaroundyou.com CLIENT COMMUNICATION TEMPLATES tiquehq.com/client-communication-templates _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Tern is on a mission to modernize travel advisor technology! Tern founders, David Shull and Katie Williams, share how this innovative platform is streamlining advisor workflows, prioritizing user feedback, and redefining the advisor-client relationship. By actively listening to user feedback, responding to queries, and receiving input on new features, Tern has created a loyal fan base that feels heard, valued, and connected. The genuine interactions and transparency in communication have elevated the user experience, driving enthusiasm and excitement among advisors. Tune in to learn about the platform's development process, prioritization of features, and the future of technology in supporting travel advisors. As the travel industry continues to evolve, the human touch, coupled with cutting-edge technology, will be the driving force behind success in industry! About with David Shull and Katie Williams: In 2014, Tern's founding team worked together as a part of the earliest team at Handshake. After eight years they had helped Handshake grow from a living room in Northern Michigan to the second largest professional network in the US and a $3.5B valuation. Tern's CEO, David was on a trip to Greece in 2021 when he missed a ferry schedule change. Instead of enjoying their first Greek Isle, David & his wife spent six hours in a (very hot) parking lot waiting for the next ferry. In that parking lot, David thought of his in-laws & that they used an advisor for all their trips. He thought, maybe if he had partnered with Wendy he wouldn't be in that parking lot. David called Brian and Katie and shared the earliest version of an idea for Tern. What they didn't know was if anyone needed it. They packed their bags and headed to ASTA where they talked to as many advisors, agencies, and suppliers as they could. The answer was clear. The travel industry was desperate for better technology. David, Katie, and Brian started working on Tern in 2022 and went full time in 2023. Since then the team has grown and remains laser focused on building incredible technology for travel advisors. tern.travel Today we will cover: (02:15) The development of Tern (07:10) Getting advisor feedback on pain points in the industry (17:00) Balancing Innovation and Practicality in Technology Development (22:45) What is Tern? Who is it for? (26:40) Creating a loyal customer base; importance of user feedback (33:45) Progress over perfection mindset (37:00) Technology trends in the travel industry (45:40) Creating a streamlined and seamless user interface (48:10) Tern's ideal user (50:10) The long term vision for Tern CLIENT COMMUNICATION TEMPLATES tiquehq.com/client-communication-templates THE LEGAL PAIGE: https://thelegalpaige.com/collections/industry-travel-advisor/?aff=143 Travel industry agreement templates _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com