TIQUE Talks

→ Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14!You asked for SOP templates. You downloaded the SOP templates. You have not touched the SOP templates. Sound familiar? In this Hot Take, Jennifer and Robin are here to give you the loving kick in the pants you need, because your business cannot scale, hire, or sell if every process lives inside your head. You'll learn how to use AI and a dictation tool to crank out three SOPs in a 30-minute gap between meetings, why you should document before you automate, and how to keep your SOPs current without a total overhaul every year. Bottom line: your client experience, your financial health, and your ability to grow all depend on having documented processes. The good news? It has never been easier to build them!Resources Mentioned In This Episode:ClickUp Business Hub TemplateJoin the Niche CommunityFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Travel Collection - Connect and learn more about TC's DMCsFlytographer - Earn commission on professional vacation photographyCozy Earth - Use code COZYTIQUE at checkoutGrowing your business shouldn't require working around the clock. Catherine Denham, founder of Catherine Denham Travel and an affiliate of Brownell Travel, shares how intentional systems, strategic hiring, and a commitment to exceptional service helped her transform a one-woman operation into a thriving, relationship-driven agency on track to surpass $5 million in sales. Catherine opens up about the lessons she learned from booking everything, undercharging, and trying to do it all herself. She also shares how personality profiles have shaped her hiring decisions and how the right processes have allowed her team to scale without sacrificing the personalized experience their clients value most.About Catherine Denham:Travel has shaped Catherine's life since childhood, when annual family adventures—across the country and around the world—inspired her curiosity and molded the way she sees the world. That early sense of wonder eventually led her into hospitality, where she began her career at Sea Island Resorts more than 20 years ago. Her passion for service has only deepened since. Today, as the founder of Catherine Denham Travel, she blends lifelong experience, industry expertise, and global relationships to craft seamless, one-of-a-kind journeys. From indulgent weekend escapes to intricate multi-country adventures, Catherine thrives on uncovering each client's dreams and translating them into immersive itineraries enriched by insider access and thoughtful detail.cdenhamtravel.cominstagram.com/catherine.denham.travelToday we will cover:(01:40) Catherine's path to travel(04:45) Why booking everything and not charging fees slowed her growth(14:50) Hiring, team roles and workflow(22:30) How monday.com, Dubsado, and Zoom support the team(28:05) Using AI Without Losing Personalization(34:25) How the Birkman method helped build the right team(41:15) Catherine's long-term vision and the path toward $5 million in sales(46:00) Small details that create big referrals→ Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14!FOLLOW ALONG ON INSTAGRAM @TiqueHQ

→ Grab Your Ticket to The Travel Business Intensive! Early bird pricing of $295 available through July 14!AI seems to bring out strong opinions. Some people think it's the greatest thing since sliced bread. Others act like using ChatGPT is the first step toward the robot apocalypse. In this Hot Take, Robin and Jennifer tackle the question many travel advisors are asking: Should you be avoiding AI? They share how their own perspective has changed and the simple ways they're using AI in their business; from meeting recaps and task management to tax questions and time blocking. They also discuss the three biggest pain points travel advisors face and how AI can help solve them without sacrificing personalization. This isn't about replacing humans. It's about removing the drag in your business so you can show up as the best version of yourself for your clients, your team, and your family.FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Travel Collection - Connect and learn more about TC's DMCsFlytographer - Earn commission on professional vacation photographyCozy Earth - Use code COZYTIQUE at checkoutHeather Keller of Perfect Landing Travel returns to the show to share how she's leveraging AI to eliminate repetitive tasks and create more space for the work that drives growth. From client communications and workflow management to restaurant research and trip planning support, Heather has built a suite of custom GPTs that function as an extension of her team; bringing greater consistency, efficiency, and scalability to her business without sacrificing personalization.Want to see Heather's GPTs in action? Join us inside the Niche Community on July 2 for a live demonstration where Heather will walk through the custom GPTs she uses to streamline operations, support her team, and deliver a more consistent client experience! Then, continue the conversation at Tique's Travel Business Intensive, August 24-26!About Heather Keller:Heather is the founder of Perfect Landing Travel and a respected luxury travel advisor with more than a decade of industry experience. A consistent top producer with Departure Lounge since 2020, she has been recognized as a Travel + Leisure Rising Star and has helped lead her team to multiple industry nominations. Known for her psychology-informed approach to travel planning, Heather specializes in understanding what clients truly want from their travels—not just where they want to go, but how they want to feel. By combining deep client insight with innovative tools like AI, she creates highly personalized, high-touch travel experiences that feel effortless, thoughtful, and uniquely tailored to each traveler.perfectlandingtravel.cominstagram.com/perfectlandingtravelToday we will cover:(03:00) ChatGPT vs. custom GPTs(06:45) How Heather created GPTs for repeatable tasks and workflows(14:55) Using AI for client communications(20:55) Heather's favorite note-taking tools; Granola and Plaud(26:05) Auditing, tweaking, and refining outputs over time(28:10) How examples, standards, and boundaries improve outputFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Join the Waitlist for The Travel Business Intensive by TIQUE! If you're selling everything, you're known for nothing. In this Hot Take, Robin and Jennifer make the case for niching down; why it leads to better clients, stronger supplier relationships, and real pricing power. They bust the "but I'll miss bookings" myth, share examples of experts crushing it in ultra-specific lanes, and give you three questions to help you pick your own. Hit play now!FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Travel Collection - Connect and learn more about TC's DMCsFlytographer - Earn commission on professional vacation photographyCozy Earth - Use code COZYTIQUE at checkoutKatie Ferrari, Regional VP of Global Sales at Hyatt Hotels Corporation, breaks down how preferred partnerships work behind the scenes and why they're about far more than just extra perks. You'll learn how programs like Hyatt Privé help advisors create more personalized client experiences, strengthen direct hotel relationships, and advocate for travelers more effectively from booking to check-out. Katie also explains when it makes sense to book through a preferred partner versus a wholesaler or DMC, how loyalty programs and advisor benefits work, and why the best advisors know how to use relationships, not just rates, to elevate a trip.About Katie Ferrari:Katie Ferrari is the Regional Vice President of Global Sales at Hyatt Hotels Corporation, where she leads sales teams across the Americas and oversees key relationships within Hyatt's luxury, lifestyle, and leisure segments. A passionate hospitality leader, she is dedicated to building meaningful connections, mentoring others, and advancing colleague resource groups across the organization. Before joining Hyatt's global sales team, Katie held leadership roles at Park Hyatt Washington and Starwood Hotels & Resorts. She lives in Atlanta with her husband, two daughters, and a rotating crew of foster kittens, and enjoys tennis, live entertainment, and travel.linkedin.com/in/katieferrariLearn more about Hyatt's Travel Professional Loyalty program and advisor benefits here: hyatt.com/events/en-US/groups/travel-professional-loyaltyNeed help connecting your IATA number to your World of Hyatt account? Watch Hyatt's quick setup tutorial: World-of-Hyatt-Advisor-Planner-Profile-Setup-60s-1080p-EN.mp4Today we will cover:(03:00) What a preferred partnership means(08:40) Hyatt Privé vs. consortia bookings: what's the difference?(10:15) How advisors market preferred partnerships to clients(19:30) Advisor loyalty perks, qualifying tier nights, and client points(27:30) Who advisors should contact at hotels and why relationships matter(32:00) The future of advisor relationshipsFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Join the Waitlist for The Travel Business Intensive by TIQUE! Robin and Jennifer kindly drag the idea that sales has to feel pushy, awkward, or manipulative. Instead of convincing clients to book, they explain how great sales calls are really about building trust, uncovering the client's real problem, and creating genuine connection. From avoiding “word-vomit” discovery calls to using intentional questions, tailored messaging, and even silence strategically, they share how advisors can approach sales with more confidence, authenticity, and ease. Plus, they preview their August 24–26 Travel Business Intensive featuring Marsha-Ann Donaldson on selling with authority and authenticity.Resources Mentioned in This Episode:Seven Figure SalesEpisode 152. The Legalities Of Selling With AI with Paige GriffithFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Travel Collection - Connect and learn more about TC's DMCsFlytographer - Earn commission on professional vacation photographyCozy Earth - Use code COZYTIQUE at checkoutJessica Marks, strategic advisor and host of the Millions Were Made podcast, joins this episode to talk about auditing your business, uncovering hidden profit opportunities, and stepping fully into a CEO role without burning yourself out in the process. From operational inefficiencies and messy client journeys to underperforming websites, broken sales processes, and the mindset shifts required to scale, this conversation dives deep into the systems that separate overwhelmed founders from sustainable, profitable businesses. Jessica shares how she built multiple companies while working roughly 20 hours a week, why “being needed” is not the goal, and how founders can leverage automation, AI, delegation, and strategic infrastructure to reclaim both their time and profitability. Whether you're a solopreneur feeling maxed out or a growing agency owner trying to scale sustainably, this episode will give you insight into building a business that supports your life instead of consuming it.About Jessica Marx:Jessica Marx is a globally recognized business strategist and the Founder of Tailored Premier, a global advisory firm helping entrepreneurs build scalable, high-performing, and sustainable businesses. A five-time Forbes Business Advisor and named a Top Female Advisor by Yahoo! Finance, she is known for translating complex business strategy into clear, actionable growth plans. With nearly two decades of executive leadership experience, Jessica has operated at the highest levels of multi-billion-dollar organizations, overseeing more than $150 million in annual budgets and leading teams of over 500 sales professionals. She has worked closely with executive leadership, CEOs, and boards to shape company-wide strategy and drive long-term growth. Today, she partners with entrepreneurs to simplify operations, scale strategically, and build businesses designed for both profitability and freedom.tailoredpremier.comResources Mentioned In This Episode:Episode 83: Attracting Ideal Clients & Fostering Relationships Built On Trust with Heather KellerEpisode 31: Leveraging Debt to Fuel Business Growth with Fractional CFO, Shay Bacani (Millions Were Made podcast)Today we will cover:(01:45) Jessica's corporate background, IVF journey, and launching her business with twins(05:00) The biggest mistake founders make when hiring help(13:25) Building SOPs and systems that multiply your capabilities(17:10) How branding, marketing, sales, and systems impact profitability(19:15) The domino effect of marketing, sales, and client conversion(28:10) How to audit your entire client journey step-by-step(33:55) What it realistically looks like to step into a CEO roleFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Join the Waitlist for The Travel Business Intensive by TIQUE! Imposter syndrome? We don't know her! In this Hot Take, Jennifer and Robin unpack why so many travel advisors are undercharging, overextending themselves, and wondering why they're burned out by clients who treat unlimited access like a personality trait. From planning fees and pricing psychology to luxury perception, boundaries, and profitable service suites, this conversation is your reminder that your business is not a nonprofit. Whether you book five-star Italy itineraries or budget-friendly cruises, the goal is the same: build a business that pays you, protects your time, and supports the life you're trying to create. Plus, hear why Shay Bacani might convince you to raise your rates immediately at The Travel Business Intensive this August!FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE at checkoutFlytographer - Earn commission on professional vacation photographyTravel Collection - Connect and learn more about TC's DMCsFrom lighting and ambiance to design and sensory experience, the psychology of a space may matter more than most advisors realize. In this episode, Jennifer talks with Sara Bacon, founder of Opulist, a US-based searchable platform curating aesthetically compelling hotels, restaurants, coffee shops, and bars based on vibe and design rather than traditional travel metrics. Sara shares her background in psychology and how her research into neuroaesthetics supports the idea that beauty signals safety, abundance, and comfort, ultimately shaping nervous-system regulation and overall guest satisfaction. You'll learn how travel advisors can improve client experiences by psychologically matchmaking hotels to client personalities, elevating even the most functional trips through intentional venue selection, and using Opulist's vetted visuals and map features to build more emotionally resonant itineraries. Sara also touches on branding, consumer behavior, romanticizing everyday experiences, and why modern travelers are ultimately buying a feeling, not just a destination.About Sara Bacon:Sara is the founder of Opulist, a design-forward media and discovery platform spotlighting the most beautifully designed places to stay, eat, and drink. She leads Opulist's vision at the intersection of hospitality, travel, and design - building a trusted brand that celebrates beauty not just as a luxury, but as a vital part of how we experience the world. Sara calls Newport Beach, CA home, but will travel anywhere a stunning location beckons her to. She's equally delighted by fancy restaurants and local dive bars, and believes that one of the truest expressions of gratitude for this life is to enjoy it fully. Through her work, she hopes to help others do the same.opulist.coinstagram.com/opulistToday we will cover:(02:40) Meet Sarah Bacon; the origin of Opulist(07:25) The science of neuroaesthetics and why beautiful spaces make us feel safe(11:50) Why beauty and design influence creativity, abundance, and well-being(15:40) Why even “functional” trips should feel intentional and elevated(22:20) Psychological matchmaking: pairing hotels to client personalities(27:55) How Opulist vets hotels, restaurants, bars, and coffee shops(37:45) Content creation tips for capturing ambiance and “vibe”FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Join the Waitlist for The Travel Business Intensive by TIQUE! Some clients are dream bookings. Others make you question your career choices before your second cup of coffee. In this Hot Take, Jennifer and Robin get honest about toxic clients, scope creep, people-pleasing, and the moment you realize a trip is no longer profitable because a client is draining every ounce of your energy. They break down how to set boundaries before things spiral, when to try salvaging the relationship, and how to professionally “bless and release” a client without the guilt, drama, or five-paragraph apology email. Consider this your PSA to stop bending your business to fit the wrong people. Mentioned In This Episode:Scaling With SystemsFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE at checkoutFlytographer - Earn commission on professional vacation photographyTravel Collection - Connect and learn more about TC's DMCsCarrie Wallace, CEO of FamGuru, shares how travel advisors can use FAM trips more strategically to grow their business. From choosing the right FAMs and preparing clients for out-of-office time to building stronger supplier relationships and retaining destination knowledge, this conversation is packed with advice advisors rarely talk about. Carrie also explains how FamGuru helps organize photos, notes, and supplier insights into usable content and post-trip reports. Plus, the conversation dives into the small details that make a big impact, such as thoughtful follow-up, proper etiquette, intentional networking, and how to stop returning home from FAMs feeling overwhelmed instead of equipped to sell.About Carrie Wallace:Carrie is the Chief Executive Officer of FamGuru. With more than 20 years as a travel advisor and agency owner, Carrie Wallace has explored over 80 countries across 5 continents. A natural problem solver and MBA graduate from Northwestern's Kellogg School of Management, she combines deep industry relationships with a passion for innovation to simplify travel for advisors and clients alike. Carrie is also a frequent speaker on entrepreneurship, technology, and the future of the travel industry.famguru.appResources Mentioned in this Episode:Episode 3: Preparing To Go OOO? Do These Things FirstMastering FAM Trips Today we will cover:(04:00) Why FamGuru exists(11:30) Preparing clients & your business to go out of office(15:40) Building better supplier relationships during FAMs(20:35) Avoiding overwhelm & organizing information while traveling(28:50) How FamGuru works before, during & after a trip(33:25) Post-trip follow-up, feedback & relationship buildingFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Started your travel business with zero network, zero book of business, and zero luxury clients? Same! In this Hot Take, Robin and Jennifer discuss what it looks like to build a business from scratch when you don't have a network or years of sales experience backing you. From awkward early marketing attempts to learning how to show up consistently online, this episode is the reminder that success isn't about who you know. It's about visibility, resilience, systems, and staying in the game long enough for people to finally pay attention. If you've been feeling behind, discouraged, or stuck in comparison mode, press play now!Mentioned In This Episode:Episode 83: Attracting Ideal Clients & Fostering Relationships Built On Trust with Heather KellerEpisode 168: How To Sell A Million In Your First Year with Katie GibsonSeven Figure SalesFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% offFlytographer - Earn commission on professional vacation photographyTravel Collection - Connect and learn more about TC's DMCsThink a DMC is automatically out of your client's budget? Think again! Jonathan Epstein, Chairman and owner of Celebrated Experiences, explains why that assumption is costing you better trips, smoother client experiences, and more profitable bookings. He also gives details on what really goes into DMC pricing. From navigating budget conversations to protecting your time and reputation, you'll learn how the right destination partner can elevate your service without adding more to your plate. If you've been hesitating to reach out to a DMC because of price, this episode will change your mind!About Jonathan Epstein:Jonathan is Chairman of Celebrated Experiences, a leading luxury destination specialist for England, France, Ireland, Italy, Scotland, and Wales. Since joining the family business in 2006, he has helped grow the company from four employees to a 70-person team serving travel advisors across North America and Europe. Jonathan also founded Celebrated Impact, a charitable initiative that donates $1 for every hotel room night booked, contributing more than $400,000 to organizations and disaster recovery efforts. Passionate about mentorship and hospitality, he serves on several nonprofit and industry boards. A Birmingham native and Trinity College economics graduate, Jonathan lives in Atlanta with his wife and two children.instagram.com/celebratedexperiencesResources Mentioned in this Episode:Supplier Communication Templates: tiquehq.com/shop/supplier-communication-templatesStart With Why by Simon Sinek: amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Today we will cover:(01:50) Meet Jonathan Epstein; what makes Celebrated Experiences different(04:10) DMC vs. destination specialist(11:00) Working efficiently with mid-range clients(17:40) The “5-minute rule” that shapes the entire trip experience(28:30) Peeling back DMC pricing(34:00) Planning fees + why they matter to your partners(40:35) Red flags with client funds and financial handling(51:40) Overcoming fear of losing clients(55:10) Let experts create the magicFOLLOW ALONG ON INSTAGRAM @TiqueHQ

TIQUE'S TRAVEL ADVISOR APPRECIATION SALE IS LIVE! Enjoy 20% OFF May 4th-8th → SHOP NOWShould you put your pricing on your website? Yes. Full stop.Jennifer and Robin make the case for fee transparency, because hiding your pricing doesn't convert skeptics, it just attracts the wrong clients. Robin shares a cringe-worthy Botox appointment story that proves exactly what happens when financial surprises ambush people mid-process, and Jennifer breaks down the many ways to coach clients on investment before they ever land on your calendar. Clear is kind, "starting at" is your best friend, and the right clients won't bat an eye.FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% offFlytographer - Earn commission on professional vacation photographyTravel Collection - Connect and learn more about TC's DMCsMulti-destination trips look dreamy until the seams start to show. In this episode, Milena Stancati of Travel Collection dives into what makes complex itineraries work and where many advisors quietly lose control. From missed transfers and mismatched service levels to chaotic handoffs between countries, she shares the exact points where trips fall apart and how to fix them before your client ever notices. You'll learn how to structure trips like a story with intentional pacing, why “three nights minimum” changes everything, and the behind-the-scenes systems top advisors use to manage multi-country travel without the overwhelm. If you want to sell bigger, more complex trips without the stress (or the risk), this is the episode you need to hear!About Milena Stancati:Milena Stancati is a travel industry leader and Head of Business Development at Travel Collection Limited, where she partners with travel advisors across North America. With nearly seven years at Context Travel, she helped scale global experiences and deepen culturally driven travel. Raised in an Italian-American family, her love of travel was sparked by stories of heritage and history, leading to a lifelong passion for exploring the world. She's visited 70+ countries and spent a year traveling across continents with Remote Year. Now based in Charlotte, Milena brings a thoughtful, story-first approach to travel, and when she's not working, she's chasing her goal of running a half marathon in every U.S. state. instagram.com/travelcollectionltdRecourses mentioned in this Episode:Travel Collection Form Simple Fee CalculatorToday we will cover:(03:00) Meet Milena Stancati; Travel Collection(08:55) The biggest failure points (the “seams”)(17:30) How to fix the seams before they break(24:00) Structuring a multi-country itinerary that flows(33:20) Client briefs, transition checklists, and partner coordination(40:30) How to structure planning fees for multi-destination trips(43:10) Post-trip debriefs; improving future tripsFOLLOW ALONG ON INSTAGRAM @TiqueHQ

TIQUE'S TRAVEL ADVISOR APPRECIATION SALE IS LIVE! Enjoy 20% OFF May 4th-8th → SHOP NOWYou thought starting a travel business meant freedom, flexibility, and maybe even five-star perks. But behind the scenes? It's duct-taped systems, second-guessing every decision, and wondering why it still feels so hard. In this fiery Hot Take, Jennifer and Robin pull back the curtain on the real reason your business isn't flowing and it has nothing to do with your talent. It's what you're avoiding. The investments, the systems, the foundations that separate hobbyists from professionals. This episode is the line in the sand. Keep piecing it together and stay stuck, or finally build something that works. Need additional guidance? Email hello@tiquehq.com!FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Travel Collection - Connect and learn more about TC's DMCsFlytographer - Earn commission on professional vacation photographyCozy Earth - Use code COZYTIQUE for 20% offGroup trips sound like easy money until you're managing contracts, chasing availability, and realizing your “100 guests” is really just 60. In this episode, Marilyn Cairo, VP of Sales for Groups at Classic Vacations, breaks down what makes group bookings and destination weddings run smoothly and profitably. From qualifying clients and locking in dates to navigating contracts, attrition, concessions, and those last-minute weather calls, this is a clear, no-fluff look at how to book large groups the right way so you can avoid the headaches later. If you're ready for group trips to feel streamlined, strategic, and profitable, this is the episode to press play on!About Marilyn Cairo:Marilyn is a seasoned sales leader with over 30 years in the travel industry, known for driving revenue growth and building high-performance teams. She combines strategic vision, disciplined execution, and strong client relationships to consistently exceed goals and elevate performance. A respected speaker and thought leader, she delivers practical insights on sales, branding, and innovation that challenge teams to evolve and perform. Currently serving as Vice President of Sales, Groups at Classic Vacations, Marilyn continues to shape modern sales leadership with a results-driven and people-focused approach. linkedin.com/in/marilyn-cairo-sales-leaderclassicvacations.com/v2/ta-registrationRecourses mentioned in this Episode:Sales Call Roadmap: tiquehq.com/sales-call Travel Advisor Contracts: thelegalpaige.com/collections/industry-travel-advisor?aff=143Episode 156. Group Bookings 101: Contract vs. Flex with Ateet AjuhaToday we will cover:(02:05) Meet Marilyn Cairo(05:40) How to properly qualify a group client(12:20) Dates, destinations, and setting realistic expectations early(21:45) Contracts 101: how the process works through Classic Vacations(26:00) Why every advisor needs a client contract before signing anything(29:35) Advisor vs onsite planner(34:45) Concessions explained: what you can actually ask for(40:20) Using group tech to simplify everything(49:15) Tapping into corporate incentive travelFOLLOW ALONG ON INSTAGRAM @TiqueHQ

The world feels chaotic and your clients can feel it too. So what actually happens to your business when uncertainty hits? And more importantly, how do you stay booked when everyone else is hesitating? In this Hot Take, Robin and Jennifer talk about how to navigate unpredictable seasons without losing momentum. From what to say to clients right now to how to adjust your booking strategy, systems, and offers, this is the behind-the-scenes guidance most advisors don't think about until it is too late. If bookings feel slower or clients are second guessing, this episode will show you how to pivot with confidence, stay visible, and position yourself as the expert people trust when it matters most. Because the advisors who get this right are not just surviving these seasons, they are coming out stronger because of them.Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHEFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Travel Collection - Connect and learn more about TC's DMCsFlytographer - Earn commission on professional vacation photographyCozy Earth - Use code COZYTIQUE for 20% offMeredith Calloway, co-founder of Gifted Travel Network (GTN), breaks down what it really takes to build a long-lasting career in travel. She shares why so many advisors stay stuck in an employee mindset, and how shifting into intentional entrepreneurship starts with getting clear on your message, audience, and brand. The conversation also dives into mental fitness, unpacking how fear, limiting beliefs, and industry setbacks like 9/11 and COVID shape your growth, and how to tell the difference between intuition and avoidance. You'll walk away with practical, CEO-level shifts you can start implementing today - from reverse-engineering your revenue goals to investing in yourself, surrounding yourself with the right community, and building habits that support long-term success!About Meredith Calloway:On a mission to help entrepreneurs build businesses they love, centered around their passion for travel, Meredith draws on more than 20 years of entrepreneurial experience, lessons learned through trial and error, and a deeply cultivated resilient success mindset. In 2001, she left her career on Wall Street to establish her own boutique travel agency, Hills of Africa Travel. She founded the Global Institute for Travel Entrepreneurs (GIFTE) in 2011, providing education and support to help “accidental hobbyist” travel advisors build sustainable businesses. In 2013, she co-founded Gifted Travel Network (GTN) alongside Jennifer Cochrane and Vanessa McGovern to address gaps within the host agency landscape. GTN introduced a comprehensive, all-in-one approach to marketing, business strategy, and mindset education for travel advisors. While leading both GIFTE and GTN, she ultimately chose to sunset GIFTE in 2021 to focus fully on GTN's mission: delivering an elevated hosting experience for luxury travel advisors.giftedtravelnetwork.comlinkedin.com/in/meredithhillinstagram.com/meredith.callowayToday we will cover:(02:40) Meredith's journey: leaving Wall Street to start a travel business(05:10) Why your brand must start with your message and ideal client(09:40) What it really takes to build a six-figure travel business(13:55) Reframing challenges; setbacks vs. comebacks(20:35) Intuition vs. fear(26:45) Practical shifts to thrive as an advisorFOLLOW ALONG ON INSTAGRAM @TiqueHQ

If you're still not using Loom, you're making your sales process harder than it needs to be. Robin and Jennifer break down how voice, tone, and storytelling drive higher conversions, why your “perfect” PDF is getting skimmed (or ignored), and how Loom removes friction in a way calls and emails simply can't. They also share exactly how to use it without feeling awkward on camera, how it can increase your average booking value, and how to make your offers feel more personal without adding more to your plate. If you've been saying “I'll never use Loom,” this might be the episode that proves you wrong!Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHEFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thanks to Our Tique Talks Sponsors:Travel Collection - Connect and learn more about TC's DMCsFlytographer - Earn commission on professional vacation photographyCozy Earth - Use code COZYTIQUE for 20% offMadi Lang of BA Cultural Concierge breaks down the difference between mass-produced experiences and the kind of travel that truly means something. The kind you feel, not just check off a list. She shares what “authentic” really looks like behind the scenes and why most so-called authentic experiences completely miss the mark - using tango as the perfect example of the shift from staged shows to one-on-one, expert-led moments. Madi explains how advisors can build and vet the right supplier relationships, ask better questions, and design life-changing experiences. You'll also hear what sustainability looks like in practice, from fair pay and supporting local teams to transparent pricing and thoughtful tipping. If you want to create itineraries that feel intentional, personal, and rooted in culture, this is where it starts!About Madi Lang:Madi is the founder of BA Cultural Concierge, a boutique, on-the-ground travel design company based in Argentina. For over 16 years, she's been working closely with clients and travel advisors to create culturally immersive, ethically minded journeys across Argentina and Latin America. Living and operating locally, Madi brings a supplier-side perspective that helps advisors look beyond surface-level luxury and ask smarter questions about logistics, authenticity, sustainability, and guest experience. Her work focuses on designing trips that are seamless, values-aligned, and deeply rooted in place — from Patagonia lodges to private cultural experiences in Buenos Aires and beyond. She's especially passionate about helping advisors confidently vet partners, avoid common destination mistakes, and build itineraries that are intentional rather than transactional.baculturalconcierge.comToday we will cover:(02:25) Madi's story and how BA Cultural Concierge began(09:35) What makes an experience truly feel authentic(11:45) Becoming the “matchmaker” between client and supplier(20:20) Moving beyond “hidden gem” and other overused buzzwords(24:50) What sustainability looks like in travel(32:05) What a values-aligned supplier relationship looks likeRecourses mentioned in this Episode:ClickUp Business Hub TemplateFOLLOW ALONG ON INSTAGRAM @TiqueHQ

If you feel like you're drowning in hotel research, this is your sign to stop trying to do it all! In this extra spicy Hot Take, Robin and Jennifer explain why over-researching is holding advisors back and how leveraging DMCs and trusted partners leads to better client experiences, less risk, and more time to grow your business. Plus, what to do when a recommendation isn't quite right and why those DMC fees are doing more for you than you think. It's time to step out of the weeds, trust your network, and finally operate like a true curator, not an overworked researcher. Hit play now!Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHEFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Feeling overwhelmed but not sure if you're “ready” to hire help? Chelsea Benkner, founder of Outwork Collective, shares how her own struggle to find reliable, travel-specific support led her to build a VA firm designed specifically for advisors. Learn which tasks are worth outsourcing (think admin-heavy, non-revenue work like itineraries, CRMs, inbox management, and trip audits), what should stay on your plate, and how the right support can even help generate more revenue behind the scenes. Chelsey also talks about the systems you need in place before hiring, why most people get outsourcing wrong, and how to set your VA up for success from day one.After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → JOIN NICHEAbout Chelsey Benkner:Chelsey is the founder of Outwork Collective, a virtual assistant agency built specifically for the travel industry. As the owner of Ready Jet Go Travels, she saw firsthand that most “VA support” didn't understand the realities of the travel industry. Outwork Collective was created to change that by training VAs in the systems, workflows, and risk management that travel businesses actually require. Her mission is simple: help travel advisors stop drowning in operations and start running stronger businesses.outworkcollective.comfacebook.com/outworkcoinstagram.com/outwork.collectiveToday we will cover:(01:30) Why advisors need support(04:35) IC vs employee VAs: what you need to know(08:30) What you should never outsource in your business(19:15) Inbox management + communication audits(29:35) Project-based vs ongoing support(36:25) Biggest mistakes when hiring a VARecourses mentioned in this Episode:Episode 195. Hot Take: Stop Looking For The Magic Unicorn HireEpisode 196. Enhancing Itineraries With Custom Experiences with Rob KeenClient Communication TemplatesSOP Template & ChecklistProfitable Proposals MasterclassFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% offFlytographer - Earn commission on professional vacation photographyTravel Collection - Connect and learn more about TC's DMCs

Robin and Jennifer challenge the idea that you need one-on-one coaching to grow your business. After investing in coaching themselves, they give their honest feedback on when it's actually helpful and when it becomes a distraction. They explain why most advisors don't have a knowledge problem, but a focus and execution problem, and how accountability, peer support, and existing resources can often deliver better results than high-ticket programs. If you've been considering coaching or feeling stuck in your business, this episode will help you refocus on what actually moves the needle!Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHEFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Jennifer talks with Sarah Eppler, a Niche community member who used the Seven Figure Sales tools to rebuild her service suite around real profitability. After digging into the numbers and realizing her pricing didn't reflect her actual time or overhead, Sarah reached out with questions, leading to a deeper look at how to make the math actually work. In this episode, they break down how to work backwards from your income goal, track your time, and price your services based on real labor, trip complexity, and client expectations. Sarah shares what surprised her most when mapping out her time, how she restructured and raised her trip design fees, and how that clarity completely changed her confidence in client conversations. You'll also hear how to qualify clients upfront, reduce time drains like endless revisions and drawn-out timelines, and stop over-delivering in ways that hurt your bottom line.After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → JOIN NICHEAbout Sarah Eppler:Sarah is the founder of Sarah Eppler Travel, a luxury travel agency specializing in exclusive, meticulously planned experiences for busy professionals and their families. Before launching her business, she spent over 20 years as a marketing leader with various professional services and media companies, building revenue-generating marketing functions that aligned go-to-market strategies with how people actually buy. She brings that same commercial rigor to conversations about the foundational work that drives a profitable service business — knowing your audience, nailing your positioning, and building a pricing strategy rooted in real numbers.sarahepplertravel.cominstagram.com/sarahepplertravelToday we will cover:(02:45) Sarah's career pivot from B2B marketing to travel advisor(05:30) Why doing the math matters; new packages and pricing(12:40) Client reactions to charging fees(16:00) Should you put your pricing on your website?(22:40) Time tracking reality check; mapping your buyer's journey(30:10) Nice-to-haves vs. must-haves in your process(35:10) What Sarah would do differentlyRecourses mentioned in this Episode:Seven Figure SalesFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% offFlytographer - Earn commission on professional vacation photographyTravel Collection - Connect and learn more about TC's DMCs

Thinking about switching host agencies or going independent? In this Hot Take, Robin and Jennifer break down the difference between travel advisor responsibilities and host agency responsibilities, and why changing hosts just because another offers different perks isn't always the answer. They talk through what hosts actually provide behind the scenes, what advisors should be building on their own, and the questions to ask before deciding if independence is the right next step. Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → JOIN NICHEResources mentioned in this episode:Episode 79. Host Agency Culture: Finding The Perfect Fit For Your Travel Business with Stephanie LeeFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Luxury travel advisor Gia Lee started her business with no clients, no track record, and no industry experience. One year later, she scaled to over $2M in sales. In this episode, Gia shares what happened when she decided to stop dabbling and truly go all in. From investing in branding before she had a single client to hiring help earlier than most advisors would, she walks through the decisions that helped her build momentum fast. Gia also opens up about the less glamorous side of rapid growth: the late nights, the sacrifices, and the mindset shift required to bet on yourself when no one else has proof yet. It's an honest look at what it really takes to start from scratch and build something that works.After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → JOIN NICHEAbout Gia Lee:Gia was born in South Korea, raised in the Philippines, and has lived everywhere from Salamanca, Spain to London, UK and Madison, Wisconsin. Today, she calls the Chicago suburbs home, where she balances life as a wife and mother to three wonderfully busy girls. With a truly global upbringing, she brings an international perspective to everything she does. Her background has kept her closely connected to emerging trends in fashion, food, design, and most importantly, travel. As the Founder of The Booking Club, an affiliate of Embark Beyond, she blends cultural fluency with elevated travel expertise to curate meaningful, design-forward experiences for her clients around the world.thebookingclubtravel.cominstagram.com/thebookingclubToday we will cover:(02:30) Meet Gia: from food business to luxury fashion styling(05:40) Going all in as a travel advisor(10:45) The tools she used to start her business(15:40) Standing out with social proof(21:00) DIY branding and building a luxury aesthetic(27:00) Creating meaningful client surprises and memorable moments(32:00) The real sacrifices behind rapid business growthRecourses mentioned in this Episode:Free Workshop: Defining Your Non-Negotiable BoundariesClient Communication TemplatesEpisode 191. Hot Take: You Need A CRMFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% offTravel Collection - Connect and learn more about TC's DMCs

Apartments and Airbnbs might seem like a great option for clients traveling with groups, but they can quickly become an advisor's biggest headache. In this Hot Take, Jennifer and Robin share real stories of what can go wrong when advisors don't control the accommodations, including last-minute cancellations, fake listings, and even a situation that cost Jennifer $5,000 to fix. You'll learn why privately owned rentals often create more risk than reward, how misaligned expectations can derail a trip, and what advisors should do when clients insist on booking their own accommodations.Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep201&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Many business owners still think SEO is about keywords and blog posts. But AI has completely changed how people search. Today's search results aren't just links. They're summaries generated by tools like Google AI, ChatGPT, and other platforms that pull information from across the internet. Which means if your business isn't showing up in those sources, potential clients may never find you. In this episode, Lauren Kutschke of Salted Pages explains how search is evolving and what travel advisors need to know to stay visible online. Learn how AI is changing search behavior, why website traffic may actually decrease but lead quality can increase, and the simple SEO strategies that can help advisors get discovered by the right clients!Want to go deeper on this topic? Join Lauren on April 9th inside the Niche community! Hands-On SEO: How To Research And Apply Keywords And Optimize Your Website → JOIN NICHEAbout Lauren Kutschke:Lauren is an SEO copywriter and web designer who makes waves for salt-of-the-earth brands from Alaska to the Amalfi Coast. She provides 100% human-written content and tasteful designs to ensure memorable websites that rank online and book the right clients. She has over a decade of experience and a roster of 500+ brands. Away from the keyboard, she enjoys walking her dog, dining alfresco at vegetarian restaurants and traveling — ideally in a sailboat, but usually via airplane.saltedpages.cominstagram.com/saltedpagesGrab the AI Search ChecklistToday we will cover:(02:45) Meet Lauren Kutschke of Salted Pages(05:00) Why good copy matters more than ever in an AI world(09:20) SEO basics crash course(16:35) How website copy is evolving for modern search(23:40) Why transparency and authorship matter for AI search(28:15) Where advisors should focus their SEO efforts first(32:30) Blog dates and evergreen URLs; SEO myths(39:40) SEO vs social media for lead generationRecourses mentioned in this Episode:Free Workshop: Defining Your Non-Negotiable BoundariesClickUp Business Hub TemplateFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

Moving fast in business can cost you. In this Hot Take, Jennifer shares two expensive mistakes from her early travel advisor days and the systems she built to prevent them from happening again. From auditing itineraries to working with the right suppliers and getting client sign off, this episode is a reminder that slowing down is often what protects your profit, reputation, and sanity.After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep199&utm_content=NicheGet the Client Communication Templates → https://www.tiquehq.com/client-experience-templatesFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Thinking about launching a group trip? Before you pick a destination and start marketing it, listen to this! Megan Grant Pederson of Cherish Tours shares exactly what it takes to create, price, sell, and host profitable small group travel. From contract negotiations and attrition clauses to margin strategy, launch timelines, early bird pricing, and the real costs most advisors overlook, this episode is your crash course in doing group travel the right way. If you've ever thought, “I plan trips all the time. How hard could group travel be?” this episode will give you the clarity (and caution) you need before you dive in!After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep198&utm_content=NicheAbout Megan Grant Pederson:Megan is the Founder & Chief Memory Creator of Cherish Tours, a women-centered travel company she has built and operated since 2021. With a background in conference planning and a passport full of 45+ countries (including 10+ solo trips), she believes deeply that travel has the power to make a difference in our world and directly support the economic empowerment of women. Megan brings hands-on expertise in sustainable tourism, women-owned global businesses, and creating meaningful small-group journeys that inspire confidence, connection, and transformation.Interest Form: gocherishtours.activehosted.com/f/25gocherishtours.cominstagram.com/gocherishtoursToday we will cover:(05:30) Known groups vs. resell models(10:20) Pricing strategy: margin, attrition & paying yourself(15:05) Why most group trips fail(25:25) DIY itineraries vs. DMCs(35:00) How to launch a trip(38:40) Touchpoints before departure(45:15) Collecting feedback before departure(48:30) Advisor partnerships and FAMsFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

Awards look impressive, but they are not the true measure of a thriving business. In this spicy Hot Take, Jennifer and Robin unpack the pressure to chase industry recognition, the relationship dynamics behind many awards, and why referrals, revenue, and client trust matter far more. They also share how to approach awards strategically, what judges are really looking for inside applications, and why tracking clear metrics makes the biggest difference. If you're feeling discouraged watching others collect accolades, this episode will help you refocus on what actually moves your business forward. Hit play for the pep-talk you didn't know you needed!Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep197&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Flights and hotels may get booked first, but experiences are what clients remember most. Rob Keen of Project Expedition joins this episode to share how tours and activities can elevate itineraries, create passive revenue opportunities, and help advisors meet clients at different budgets and planning styles without adding extra work.After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep196&utm_content=NicheAbout Rob Keen:Rob is Co-Founder of Project Expedition, a company dedicated to curating tours, activities, and in-destination experiences for the travel advisor community. He leads strategic growth, partnerships, and product innovation to help advisors offer unforgettable travel experiences.projectexpedition.comlinkedin.com/in/robkeenpeToday we will cover:(03:40) Meet Rob: from finance to Project Expedition(10:30) White labeling, referral links, and different client planning styles(12:30) Budget flexibility and increasing trip value closer to departure(18:30) Where tours fit naturally into your workflow and confirmation emails(23:00) Repeat business and the ROI of offering tours and activities(28:00) Custom requests, group experiences, and designing unique tours(34:30) Popular destinations and where demand is growingFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

Everyone wants a “unicorn hire” - someone who can manage client experience, handle marketing, audit invoices, run social media, and basically fix everything overnight. In this Hot Take, Jennifer and Robin explain why that person doesn't exist and why trying to hire one is setting your business up for frustration. They discuss the difference between administrative support and true specialization, why unclear expectations lead to failed hires, and how to audit your time so you can delegate, automate, or dump tasks strategically. They also tackle the money mindset around outsourcing and share why investing in specialists can actually drive more revenue, reduce costly errors, and remove you as the bottleneck in your own growth. If you're feeling maxed out but unsure who to hire first, this episode will help you stop searching for magic and start hiring with intention!Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep195&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

After living with a degenerative muscle disease and experiencing an accident that limited her independence, Karen Morales began adapting travel for herself and her family. What started as necessity quickly became expertise as clients began asking how she navigated safaris, Europe, and luxury resorts while using a wheelchair. In this episode, Karen breaks down why accessible travel extends far beyond wheelchair users. From food allergies and chronic conditions to situational injuries and age-related mobility changes, many travelers need accommodations even if they do not identify as disabled. She reveals why the real industry gap is not infrastructure but communication, what advisors often overlook, and how to ask better intake questions without overstepping. If you want to plan personalized luxury trips that truly work for every client, this conversation will shift how you approach accessibility. Looking for more resources to elevate your travel business? Join the Niche Community where ambitious advisors learn proven systems, get ongoing support, and grow their business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep194&utm_content=NicheAbout Karen Morales:Karen built a successful career in advertising and marketing as both a founder and executive before turning a lifelong love of travel into work that helps people experience the world more fully. After beginning to use a wheelchair in 2020, her relationship to travel changed and so did her mission. Karen set out to help the travel industry serve more people and open more of the world to them by pairing accessibility with what luxury travel does best: genuine, thoughtful hospitality. Through her work with Fora, she has trained hundreds of advisors, supported thousands of travelers, and helped close more than $100 million in travel in 2025 alone. By building this work through Fora, Karen is helping shape a travel industry where more people can go more places, with accessibility embedded at the heart of great hospitality.gojoyward.cominstagram.com/gojoywardforatravel.comToday we will cover:(02:40) Meet Karen: from marketing consultant to accessible travel advisor(06:50) How to ask clients about accommodations without overstepping(10:00) Situational vs. identity based accessibility(16:30) The real industry gap; communication, not infrastructure(20:30) Why hospitality feels different abroad(28:20) Luxury without sacrifice; the accessibility gap in high-end travel(33:55) Marketing accessible travel without labeling clientsFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:

They're liking your posts. They're asking about your business. They're booking…without you. And it's driving you insane. In this Hot Take, Jennifer and Robin say the quiet part out loud: some people will never be your clients. And it's not because your marketing isn't working, but because they simply don't want what you offer. From friends who book their honeymoon elsewhere to family who blur boundaries to travelers who genuinely love planning their own trips, they unpack why chasing the wrong people feels so exhausting and why trying to “convince” them is what makes sales feel gross. Because the moment you stop marketing to everyone is the moment your business gets easier.Ready to stop chasing the wrong clients? Inside Niche, you'll find the Defining Your Dream Client guide + real conversations and strategies to help you attract the right people. Join now! → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep193&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Not all social media platforms are created equal, and not all of them deserve your time. In this episode, Caroline Langdon of Impact Media House talks about choosing the right platform based on where your ideal clients actually hang out, instead of pouring energy into Instagram or TikTok just because everyone else says you should. Learn how to spot the signals that reveal who your true audience is, why niching down makes your marketing easier, how to match the right type of content to the right platform, and what Instagram, Facebook, TikTok, Pinterest, and LinkedIn are really best used for. If you're feeling overwhelmed by social media, unsure where to show up, or frustrated that your efforts aren't turning into leads, this episode will help you simplify, focus, and finally get real ROI from your marketing!Ready to take this topic even further? Don't miss Caroline's live training inside the Niche community where she'll show you exactly how to batch a full month of content in a single day. Join now! → tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep192&utm_content=NicheAbout Caroline Langdon:Caroline is a full-time traveler who has been living and working remotely for the past two years, designing a life centered around freedom, exploration, and purpose. Through her travels, she's built strong connections within the travel advisor community — a group she admires for their shared love of travel, entrepreneurial spirit, and commitment to building meaningful businesses. Caroline is inspired by advisors who use travel as a vehicle not just for income, but for creating lives aligned with their goals, values, and vision. Her work focuses on supporting growth, storytelling, and connection within this space.instagram.com/impactmediahouseimpactmediahouse.coToday we will cover:(02:30) How to identify your target audience(08:10) The power of niching down(11:00) Instagram: your visual resume(16:40) Facebook: community and referrals(18:50) TikTok: incredible for discovery, weak for community(21:30) Pinterest: turning blogs into a traffic machine(24:15) LinkedIn: the most underrated platform(26:45) What to post on each platformFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

In the spiciest Hot Take yet, Jennifer and Robin call out a problem they didn't realize was this widespread: successful travel advisors running entire businesses from memory, inboxes, and spreadsheets. And they don't mince words. A CRM isn't “nice to have.” It's the difference between overwhelm and control, chaos and consistency, boutique service and a truly repeatable luxury client experience. If your processes live in your head, this episode will feel uncomfortably familiar. And if you've been putting off setting up a CRM because it feels like “too much work,” this conversation will convince you it's the work that changes everything.Unsure which CRM is right for you? Join Niche for real advisor feedback and the insights you need to choose the one that fits your brain and your business. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep191&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Most travel advisors say they're “part of a consortium”, but very few actually know what that means for their business. In this episode, Karryn Christopher, President of Signature Travel Network, to unpack what consortia are really doing behind the scenes to support travel advisors through technology, marketing, training, and preferred partnerships. Karryn explains what it truly means for Signature to be a member-owned cooperative, why preferred partners are about protection and not just perks, how advisors are underusing the resources already available to them, and why data, AI, and education are shaping the future of successful travel businesses.If this conversation made you realize you want more help actually applying these ideas inside your own business, that's exactly what we work on every day inside Niche - proven systems, ongoing support, and the confidence to grow your travel business with intention. Join now! → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep190&utm_content=NicheAbout Karryn Christopher:Karryn Christopher is President of Signature Travel Network, where she works across all teams to support the mission of equipping members and advisors with the tools, resources, and support they need to grow successful travel businesses. Founded in 1956, Signature is a member-owned travel cooperative representing more than 280 agencies, 15,000 advisors worldwide, and over $11 billion in annual travel sales. Signature is known for its strong preferred partnerships, innovative technology, marketing and training programs, and its commitment to giving back through the Travel Elevates foundation.joinsignaturetravelnetwork.comToday we will cover:(02:30) Understanding consortia and Signature's unique model(05:45) Leveraging consortium resources for business growth(09:50) How preferred partners protect your reputation and your income(15:00) The #1 underused resource inside most consortia(29:30) Travel Elevates: how Signature is helping travel give back globally(35:15) Why consortia trade shows are different from host eventsFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

Many advisors are starting to ask the same question: Should I get a business partner?Burnout, isolation, and wearing every hat in the business has many wondering if teaming up is the answer. As long-time 50/50 business partners, Jennifer and Robin share what their partnership looks like behind the scenes and the questions most advisors aren't asking before entering an agreement that affects their brand, income, and future. They also reveal the financial model least likely to create tension and why many advisors may actually need support that could be solved by hiring, not partnering. If you've ever thought, “Maybe I just need a business partner,” this episode will help you pause, ask smarter questions, and think long term instead of reacting to what feels hard right now.Press play, then head to the Niche Community Resource Vault to download the Annual Business Audit worksheet and the Goal-setting worksheet → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep189&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Five-star service has less to do with planning, and more to do with people. Former Ritz-Carlton and St. Regis concierge turned travel advisor, Jessica Gorman, joins this episode to unpack what five-star service really looks like behind the scenes and what many advisors are missing. Jessica shares how concierges think, why relationships matter more than reservations, and why advisors should stop trying to do everything themselves and start leaning on the people trained to create in-destination magic. From pulling off the impossible for guests to setting boundaries as a solopreneur, this conversation will change how you think about service, client experience, and your role as a travel advisor.Five-star service isn't about doing more. It's about doing the right things.Inside TIQUE's Niche community, we show you how! Learn proven systems, get ongoing support, and grow your travel business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep188&utm_content=NicheAbout Jessica Gorman:With 16 years in luxury hospitality at The Ritz-Carlton and St. Regis, Jessica built her career across sales, events, and concierge, earning membership in Les Clefs d'Or, the prestigious international association of concierges. She now brings that same five-star service mindset to her work as a travel advisor, curating highly personalized, detail-driven travel experiences with VIP access, thoughtful planning, and a focus on unforgettable luxury for every client.globaltravelcollection.com/travel-agent/291702/jessica-gormaninstagram.com/conciergecuratedtravelToday we will cover:(02:30) Jessica's journey to becoming a Les Clefs d'Or concierge(06:00) Why building relationships with concierges changes the client experience(10:30) What concierges know about service that advisors never see(18:50) How to create a more seamless experience by doing less(24:00) Setting boundaries while delivering high-touch service(31:00) The one concierge habit every advisor should adoptFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

Are you doing way more work for your clients than they actually need…and getting paid the same no matter what? In this Hot Take, Jennifer and Robin explain why offering one all-inclusive level of service is quietly burning advisors out, and how a simple tiered service suite can change everything. Learn what basic, mid-level, and concierge tiers should look like, and how clearly showing your service levels and starting prices on your website instantly filters for the right people. They also introduce a formula-based planning fee approach that takes the emotion and guesswork out of pricing, so you can confidently explain exactly how your fees are calculated based on trip complexity. If you're tired of bending over backward for every trip and still feeling maxed out, this episode shows you how to tighten your process, protect your time, and serve clients more intentionally.Press play, then head to the Niche Community for more resources, support, and real conversations around pricing, boundaries, and building a more sustainable travel business. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep185&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Guida Botelho from The Travel Institute joins this episode to talk about the significance of certifications for travel advisors. She shares her career background with The Travel Institute, the role it's played in shaping advisor education since 1964, and what certifications are really meant to do beyond adding letters to your name. You'll learn how certifications should be used, why they still matter in today's travel landscape, and why foundational education is key to building a sustainable, professional business. If you've ever wondered whether certifications are worth the time and investment, this conversation is for you. And if you're looking for more resources to elevate your travel business, be sure to join the Niche Community!Niche is the premier travel agent community where ambitious advisors learn proven systems, get ongoing support, and grow their business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep186&utm_content=NicheAbout Guida Botelho:Guida is Vice President of The Travel Institute, a nonprofit organization dedicated to advancing professionalism and career success in the travel industry through education. In this role, Guida provides strategic leadership across education, partnerships, and workforce development initiatives that strengthen the industry and elevate the value of professional credentials. Known for a clear-eyed, results-driven approach, Guida champions education that delivers real-world application, career mobility, and long-term relevance. By aligning learning pathways with industry needs, partner priorities, and emerging trends, Guida plays a key role in shaping the future of travel education and ensuring advisors are prepared to compete—and win—in an evolving marketplace.thetravelinstitute.comgbotelho@thetravelinstitute.comlinkedin.com/in/guida-botelho-ctie-b36603284Scholarship link: thetravelinstitute.com/travel-agent-training-scholarshipToday we will cover:(03:30) How The Travel Institute has shaped advisor education(08:45) Why credibility and education matter more than ever(11:00) How certifications impact client trust and professionalism(18:00) Using education to improve sales and client conversations(27:30) Avoiding burnout and building a long-term travel business(30:30) How to leverage certifications strategicallyFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code TIQUEBOGO

Something has quietly shifted in the travel industry and advisors are feeling it. In this Hot Take, Jennifer and Robin talk about a pattern that's showing up again and again inside the Niche community, and it's changing how trips are being booked, planned, and managed behind the scenes. What used to take years of planning is now happening fast! Expectations are higher, timelines are shorter, and the margin for error has never been slimmer. For advisors, this shift is exciting, but it also exposes exactly where businesses are strong and where they're vulnerable. No doubt about it: 2026 isn't rewarding hustle. It's rewarding those who are prepared and unshakeable. Are you ready?Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep185&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Sales doesn't have to feel awkward or pushy and this episode proves it! Sales strategist Sarah Murray returns to discuss what actually moves clients from “just thinking about a trip” to confidently booking with you, without burning yourself out or chasing people who were never serious to begin with. This conversation reframes sales as relationship-building and positions you as the guide through every stage of the booking lifecycle. You'll learn how to spot high-intent leads, avoid getting derailed on discovery calls, follow up without feeling awkward, and move clients forward in a way that feels aligned, professional, and sustainable. If you're tired of tire-kickers, ghosting, or feeling like sales is the hardest part of your business, this episode is a must-listen! Want to go deeper in this topic? Sarah will be teaching The Art of the Effortless Upsell inside the Niche Community on February 12th - Don't miss out!JOIN THE NICHE COMMUNITY → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep184&utm_content=NicheAbout Sara Murray:Sara is a sales consultant, trainer, speaker and podcast host working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. Her platform, Prospecting on Purpose, empowers professionals via her virtual and in-person workshops to enhance their communication skills, approach prospecting creatively, confidently connect with clients, and address business needs rather than simply push products. As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.saramurray.comToday we will cover:(05:00) Reframing sales as relationships, empathy, and authority(07:00) What a sales pipeline really is and why advisors need one(12:30) Staying in the driver's seat on discovery calls(18:30) Presenting proposals without losing control of the narrative(26:00) The four real reasons clients hesitate to book(29:00) Asking better questions to uncover what's really holding clients back(38:00) A simple follow-up phrase that actually gets responsesSales Call Roadmap → https://www.tiquehq.com/sales-call?utm_source=Podcast+Episode+184&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call+RoadmapFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:

Cancellation fees: rude or required? In this Hot Take, Jennifer and Robin explain the significance of implementing a cancellation fee to protect your time, effort, and business. They break down when to enforce or waive a fee, how to position it as company policy (not a personal decision), and the systems every travel advisor needs so cancellations don't turn into unpaid labor. If you've ever been burned by last-minute cancellations or clients who don't respect your time, this episode is your sign to tighten your policies and protect your business. Tune in and then take the conversation further inside the Niche community!JOIN THE NICHE COMMUNITY → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep183&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

A beautiful website means nothing if it doesn't make people click, book, or buy. Ingrid Urena of Penguin Designing joins this episode to answer the question: what actually makes a website convert? She walks through the foundational “ingredients” every high-performing website needs: crystal-clear messaging rooted in your audience's language, strategic site structure that supports SEO and discoverability, and intentional design choices that guide visitors toward action. You'll hear why clarity beats clever every time, how smart structure boosts both SEO and conversions, and the sneaky copy and design mistakes that quietly send potential clients clicking away. Plus, Ingrid covers the core legal elements every website needs to protect both you and your clients (because “I'll add that later” is not a strategy). If your site feels more like a digital business card than a sales tool, this episode shows you how to turn it into something that actually converts!Want even more insights from Ingrid? Watch the replay of her training inside THE NICHE COMMUNITY, and download the Travel Website Roadmap and an SEO Checklist for Travel Advisors!About Ingrid Urena:Ingrid is a brand strategist and Showit expert with 10+ years of experience helping creative founders and coaches build profitable websites. As the founder of Penguin Designing, she blends design psychology with conversion rate optimization to turn digital presences into money-making ecosystems. Her work and teaching have been featured in Showit, Flodesk University, and across industry summits and communities.instagram.com/penguindesigningpenguindesigning.comToday we will cover:(01:00) Meet Ingrid: design expert and ShowIt Design Partner(03:00) The importance of knowing your target audience(11:40) How website structure impacts SEO and discoverability(18:50) Must-have legal pages every website needs(25:55) Using segmentation to guide visitors through the right journey(32:35) Balancing beautiful design with effective design(38:30) What to review monthly, quarterly, and yearly to keep your site convertingDownload the FREE Tech Stack Checklist: tiquehq.com/tech-stack?utm_source=Podcast+Episode+182&utm_medium=Podcast+Shownotes&utm_campaign=Tech+StackJOIN THE NICHE COMMUNITY → tiquehq.com/nicheVISIT THE TEMPLATE SHOP → tiquehq.com/shopEXPLORE THE PROGRAMS →

If January has you overwhelmed and considering hiring help, this episode is a must-listen! Jennifer and Robin explain why January is not the right time to bring on employees or independent contractors, how reactive hiring can hurt your business, and what to focus on instead when leads are flooding your inbox. They cover smarter alternatives like outsourcing and project-based support, how to identify workflow breakdowns, tighten client boundaries, and prepare your business for sustainable growth before bringing on a team.Resources Mentioned in this Episode:Agency Expansion Academy → tiquehq.com/agency-expansion-academyTravel Business Launch Lab → tiquehq.com/travel-business-launch-labJOIN THE NICHE COMMUNITY → tiquehq.com/nicheVISIT THE TEMPLATE SHOP → tiquehq.com/shopEXPLORE THE PROGRAMS → tiquehq.com/programsFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Download the FREE Job Descriptions for Travel Business Roles: tiquehq.com/job-descriptions?utm_source=Podcast+Episode+180&utm_medium=Podcast+Shownotes&utm_campaign=Job+DescriptionsWhat if growing a team isn't about scaling faster, but scaling smarter? In this episode, Jordan Rush and Kim Hebert, who took over Explorateur Travel after Jennifer sold the agency, pull back the curtain on what it really takes to expand a team with intention. They break down how they prepare each new IC cohort, what onboarding looks like behind the scenes, and why a cohort-based model creates stronger consistency, accountability, and retention. You'll also hear the honest realities of growth, including the time and profit tradeoffs of running a team, how they balance mentorship while still managing their own clients, and how they know when it's truly the right time to expand again. If you're considering growing your agency or wondering what it takes to support ICs well, this episode offers a refreshingly honest look at building a mentorship-driven model that lasts!About Explorateur Travel's Kim Hebert & Jordan Rush:Kim Hebert stepped into ownership of Explorateur Travel in 2022, bringing a people-first leadership style shaped by her background in marketing, advertising, and travel design. After joining the agency as a Travel Designer in 2020, she quickly became known for her attention to detail and ability to turn client visions into seamless, highly personal itineraries. A Louisiana native, Kim is driven by connection and collaboration—values rooted in her time with Kappa Delta that now guide both Explorateur's client experience and internal culture.Jordan Rush also became co-owner in 2022, inspired by the agency's mission to create thoughtful, one-of-a-kind travel experiences. With over a decade of experience in hotel sales and event planning, she brings a strong foundation in hospitality, relationship-building, and service excellence. Her Kappa Delta roots continue to shape her leadership, emphasizing community, purpose, and meaningful partnerships that support clients at every stage of their journey.Today we will cover:(02:30) Why Jordan and Kim chose a cohort-based model for growing a team(12:45) What onboarding actually looks like behind the scenes(22:30) What they look for when selecting new ICs(30:50) How interviews are structured and what questions they ask(34:00) The real cost of running a mentorship-based model(45:50) How Jordan and Kim balance mentoring with client workJOIN THE NICHE COMMUNITYVISIT THE TEMPLATE SHOPEXPLORE THE PROGRAMSFOLLOW ALONG ON INSTAGRAM

2025 taught us a lot…and not all of it was comfortable. In this Hot Take, Jennifer and Robin reflect on the lessons that shaped the past year: why growth felt heavier, what constant change actually costs, and how shifting trust and consumer behavior forced a rethink of how businesses operate. They discuss what worked really well, what stopped working, and the hard truths about resilience, revenue, and sustainability that only show up when you're deep in it. From outsourcing growing pains to decision fatigue and the pressure to always evolve, this conversation is a candid look at what 2025 revealed behind the scenes and how those lessons are shaping a calmer, more boring approach to 2026.VISIT THE TEMPLATE SHOP → tiquehq.com/shopEXPLORE THE PROGRAMS → tiquehq.com/programsFOLLOW ALONG ON INSTAGRAM @TiqueHQ