Transform My Dance Studio – The Podcast For Dance Studio Owners

What's really keeping studio owners up at night? In this first-of-its-kind episode, we're handing the mic over to Inner Circle mentors Kelli Leighton and Loren Specht to tackle the raw, real, and relatable questions from studio owners just like you. From building teams and stepping out of the classroom to shifting your mindset and revamping your curriculum—nothing's off-limits in this unfiltered conversation. Whether you're a brand-new studio owner or a seasoned vet navigating growth, you'll walk away with powerful insights on: - Why mindset is 80% of the work - How to stop overworking and start leading with intention - What truly drives retention in today's dance landscape - How to serve both high and low commitment families without losing your mission

Are you constantly pushing, hustling, and burning out—just to prove you're doing enough? In this powerful episode, we're breaking down the lie that your value is tied to how hard you work. Discover why mindset is truly 80% of the work when it comes to leading your studio with purpose, clarity, and confidence. You'll walk away with a renewed perspective on success, rest, and what it really means to show up for your studio—and yourself. Want to keep the conversation going? Join hundreds of dance studio owners in our free community: facebook.com/groups/theDSOA

After a 5-year break, the Dance Teacher Summit is back — and bigger than ever! Chantel Feola joins us to share what's new, what's returning, and why this year's event is a must for studio owners and teachers. From iconic faculty and business trainings to app-powered networking and the return of the ACE Awards, you'll get the inside scoop on how to make the most of your trip (and bring your team or family, too!).

Today's studio families want more than just great classes — they want to see growth and feel the progress. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals: - How strategic use of simple class videos can dramatically boost loyalty and re-enrollment - Easy ways to highlight student achievements without turning into a full-time content creator - How to use video to celebrate growth, strengthen parent trust, and build a studio culture students never want to leave Crucial tips for privacy, permission, and staying legally protected when using student videos Whether you are trying to keep more students after recital season or build a stronger studio brand, this episode will help you leverage video as one of your most powerful and underused retention tools. Plus, join our free Facebook group for studio owners for even more templates, strategies, and real-time examples: https://www.facebook.com/groups/theDSOA

Getting students through the door is just the first step — real growth comes from keeping them excited, motivated, and emotionally connected to your studio week after week. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares: - Why loyalty and retention are built in the small, daily moments — not just big performances - 5 simple, interactive tech tools you can use to boost connection without adding hours to your schedule - How gamification, feedback apps, and social media recognition can turn your classes into a highlight of your dancers' week Why retention — not just attraction — is the real measure of studio growth If you're ready to simplify your engagement systems, build loyalty faster, and stop fighting enrollment turnover every season, this one's for you. Plus: Want real examples, templates, and tools you can plug into your studio today? Join our free Dance Studio Owners Facebook Group: www.facebook.com/groups/theDSOA

What starts as a simple across-the-floor jazz outline… ends up in a 2 a.m. TikTok spiral. We've all been there. This week on the Transform My Dance Studio Podcast, we're breaking the cycle of burnout planning and giving you the ultimate shortcut to smarter, faster lesson design. Join Inner Circle Studio Growth Coach, Annie Leese, as she shares: - Her real-world tech workflow for building 30 weeks of lessons in minutes - How to use ChatGPT and your studio's core values to generate meaningful class content - Systems that help your teachers stay creative without starting from scratch every week - Why “record what you're already doing” is your new favorite strategy This isn't about working harder — it's about working smarter with the tools already at your fingertips. Want more tools like this every week? Join us inside the free DSOA Studio Owners Facebook Group: facebook/com/groups/theDSOA

Are you buried under endless admin tasks — chasing down attendance, payments, and scheduling issues — instead of focusing on what really matters in your studio? In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares: - 5 simple tech tools to streamline your class management, registration, and communication - How to save hours of time each week (without hiring more staff) - Practical ways to set up automations for class reminders, payments, and team communication The truth about tech overwhelm — and why you only need one or two smart tools to see massive results Ready to feel like a CEO again instead of your studio's admin assistant? This episode will show you exactly where to start. Plus: Get access to real studio templates, tool kits, and daily tips inside our free Dance Studio Owners Facebook Group: www.facebook.com/groups/theDSOA

If you've ever walked away from recital week with nothing but exhaustion and a camera roll full of blurry stage lights… this episode is for you. Social media expert Jeanne-Marie Branche joins us to share the exact system she created for studio owners who want to turn recital into their biggest marketing moment of the year. No stress. No crew. No Canva meltdowns. We dive into: What types of recital content actually convert How to capture emotion, transformation, and trust on camera The secret to building a year's worth of content in just one week And why “done is better than perfect” when it comes to social media Whether you're a studio content pro or feel like you're always playing catch-up online, this episode will show you how to work smarter, not harder — and grow enrollment while you're at it.

If parents in your area are searching for dance classes online, is your studio one of the first they find? In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson explains how studio owners can use SEO (search engine optimization) to increase their website's visibility and attract more students—without needing a tech background. Learn simple, actionable strategies to boost your search rankings and let your website do the work for you!

Word-of-mouth marketing is one of the most effective ways to grow your dance studio—but only if you have a system in place to encourage and reward referrals. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson shares how to set up a referral program that practically runs itself. Discover simple, proven ways to motivate your current dance families to spread the word, leading to increased enrollment without additional marketing stress.

Marketing your dance studio doesn't have to mean constantly creating new content. In this episode of the Transform My Dance Studio podcast, Inner Circle mentor Heather Jackson, owner of Kaleidoscope Dance, joins us to break down the power of evergreen content—marketing materials that continue to attract and engage potential students long after they're published. Learn how to leverage this strategy to boost your studio's visibility, build trust with your audience, and bring in new enrollments with minimal ongoing effort.

What if you could create something once and have your team use it over and over again? In this episode, Shawna Kwan explores how to build resources—like systems—that save you time in the long run. Learn the best formats, tools, and strategies for making sure your resources stay updated without you having to redo them constantly. Work smarter, not harder!

You don't have to run your studio alone. In this episode, Shawna Kwan shares key roles you can delegate to trusted team members, from front-desk staff and admin assistants to customer service and operations managers. Learn how to find the right people, what responsibilities to give them, and how to create a system that keeps your studio running smoothly—even when you're not there.

Marketing is essential—but it doesn't have to take up all your time. In this episode, Shawna Kwan walks you through how to outsource social media, advertising, and content creation without losing your brand's voice. Learn what tasks to delegate first, how to vet the right marketing professional, and the key systems that make outsourcing seamless. If you've been hesitant to let go of marketing, this episode will give you the confidence to take the leap!

The Transform My Dance Studio Podcast is celebrating its milestone 600th episode! This special edition takes a moment to thank its dedicated listeners who continue to find inspiration, knowledge, and practical strategies through the podcast. In this episode, Program Manager Lisa from the DSOA Inner Circle is joined by Inner Circle Growth Coaches Jodi Shilling and Sharon Uyar. Together, they share insights and proven strategies to help dance studio owners ensure their summer camps are fully booked. Tune in for expert advice and actionable tips to make the most of summer programs!

Feeling overwhelmed by admin work? A Virtual Assistant (VA) could be the game-changer your dance studio or business needs. In this episode, host Shawna Kwan, Inner Circle Community Leader and powerhouse studio owner of Elan Dance Arts, breaks down what a VA can do for you—from managing emails and scheduling to customer service and social media. She'll also dive into how to find the right VA, what to delegate first, and how to set up a successful working relationship. If you're ready to free up your time and focus on what you do best, this episode is for you!

In this episode, Teamwork Makes the (Recital) Dream Work, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, explores how effective team delegation can transform your recital planning process. Discover strategies to delegate tasks and projects with confidence so you can focus on enjoying the show while your team runs the event like a well-oiled machine.

In this episode, Recital Cost Savers and Money-Makers, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, shares practical tips to reduce production costs and maximize profitability. Discover smart ways to save money without compromising quality and explore new revenue streams to make your recitals a financial success.

Your yearly recital is more than a performance—it's your #1 marketing tool. In this episode, Sharon Uyar, CEO of Fusion Dance Center and Inner Circle Mentor, dives into how prioritizing convenience and creating a high-quality recital experience can generate 5-star reviews and referrals from your dance families. Learn how to turn your recital into a powerful opportunity to grow your studio and strengthen your community.

In this episode of Mastering Recital Planning, IC Mentor Sharon Uyar is breaking down Recital 101 and how to schedule for success. Learn how to create a detailed planning timeline and streamline your workflows with tools that will help you deliver your most organized and seamless recital yet.

Enjoy Marketing Mastery in Minutes, a free training from DSOA CEO Olivia Mode-Cater, now available exclusively on our podcast! This no-replay session is packed with quick, actionable marketing tips to help your studio grow.

In the final episode of Start the Year Smarter: Workflows & Systems for Streamlined Operations, Annie Leese Thistle, Inner Circle Growth Coach and CEO of Performing Arts Academy of Marin, tackles "Effortless Inventory Management." Discover Annie's expert tips for organizing costumes, props, and equipment to keep your studio running smoothly and stress-free.

Annie Leese Thistle, studio owner and Inner Circle Growth Coach, shares her expertise on creating smarter workflows for your studio. In this episode, "One-Click Feedback Loops," Annie breaks down how to design quick, effective surveys to gather valuable insights from students and parents in just minutes. Tune in for actionable tips to elevate your operations!

In this episode, Annie Leese Thistle, Inner Circle Growth Coach and CEO of Performing Arts Academy of Marin, dives into the essentials of mastering your metrics. Learn which numbers matter most and how to review them quickly each week to make smarter, more informed decisions for your studio. It's all about working smarter, not harder!

In this episode, IC Growth Coach Annie Leese Thistle shares her expertise on how to "Automate to Liberate" with smart tools for scheduling, invoicing, and email marketing. Tune in to discover practical strategies to streamline your operations and take your studio to the next level!

In this bonus episode, DSOA CEO Olivia Mode-Cater is joined by powerhouse CEO Paige Sayegh and Inner Circle Growth Coach Annie Leese for an exclusive look into the top trends for dance studio owners in 2025. Happy New Year!

Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that made this year one to remember!

Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that made this year one to remember!

Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that made this year one to remember!

Join us for a special recap episode as we revisit some of the biggest highlights, insights, and inspiring moments from this year. We'll reflect on key takeaways, listener favorites, and valuable lessons learned from our amazing guests. Whether you're catching up or diving in for the first time, this episode is packed with memorable moments that made this year one to remember!

Let's talk SUMMER CAMPS! We're going to learn about the top Summer Camp trends for 2025 from our Inner Circle Growth Captains Angella Manella-Hoffman and Heather Jackson!

Today's episode is a special one! We welcome back Jodi Shilling along with DSOA Inner Circle Captain Patti Johnston for an in-depth conversation on the future of dance. Together, they'll explore the key areas the industry should focus on and the top priorities for studio owners to remain competitive. From new innovations to cultural shifts, this is an insightful discussion you won't want to miss!

We have a special treat for you in today's episode! Host Jodi Shilling welcomes Loren Specht, one of DSOA's talented Inner Circle members, to share her top strategies for setting a dance studio up for success in 2025. Whether you're seeking fresh ideas or actionable tips, this conversation is packed with inspiration to help you tackle the year ahead. 

Welcome back! In today's episode, we're looking forward to 2025 with Inner Circle Growth Coach Jodi Shilling. Jodi shares the trends that studio owners should watch closely, along with practical strategies to keep your studio ahead of the curve. Get ready to set your studio up for success in the coming year!

In today's episode, Inner Circle Growth Coach Jodi Shilling joins us to share her personal journey through 2024. Together, we'll explore the dance industry's shifts, trends, and the transformative moments she's experienced in her own studio. Jodi opens up about the year's pivotal challenges, impactful lessons, and the growth they've inspired.

Today is another special day on our podcast as we welcome back Shannon along with one of the DSOA's Inner Circle Captains, Heather Buelow, for an incredible conversation about out-of-the-box ideas that will take your recitals to the next level

We have a special episode in store for you today. Our host for this series, Shannon, has brought on one of the DSOA's incredible Inner Circle members, Kelly Parks, for a special episode on how this studio owner has mastered recital profit!

Welcome back to part 2 of this special bonus episode, Leadership Liberation, where the DSOA shows studio owners how to TRANSFORM YOUR DANCE STUDIO INTO A SERIOUS BUSINESS...FOR GOOD!

This special bonus episode is Part 1 of our Leadership Liberation training where the DSOA shows studio owners how to TRANSFORM YOUR DANCE STUDIO INTO A SERIOUS BUSINESS...FOR GOOD!

Last week, IC Growth Coach & podcast host, Shannon Westveer, told you about her story with her first recitals. Now, in this episode, she is going to give you actionable steps on improving your recitals so that you can actually make a profit!

In this episode, Inner Circle Growth Coach Shannon Westveer is going to share a personal story about her very first recital...she'll share what went well, what didn't go so well, and how she learned along the way!

In this special episode, the DSOA's Executive Director Olivia Mode-Cater is going to walk you through ways to master delegation so you can put more focus on your marketing efforts, specifically!

Today is another special day on our podcast as we welcome two of the DSOA's Inner Circle Captains, Meghan Retseck and Kim Field, for an incredible conversation about delegation discoveries and challenges!

Our host for this series, Mary, has brought on one of the DSOA's incredible Inner Circle members, Hannah Taylor, for a special episode on how this seasoned studio owner has mastered delegation while running TWO STUDIOS!

Today's episode is all about giving you actionable steps on how you can start delegating – what you should focus on, what you should let go of, and how do you trust your employees to do the job you hired them to do?!

In this episode, IC Growth Coach Mary Giattino is going to share a personal story about her very first hire -- Who it was, what she delegated first, and tons of lessons she learned from that first hire! I know you're going to be able to relate!

In this special episode, DSOA's Director, Olivia Mode-Cater, chats with Etienne Carreira, who is not only an incredible member of the Inner Circle, but also a leader in the Breaking world as dancer, choreographer, and teacher and his SON will be competing in those Youth Olympic for breaking in Dakar in 2026. During this convo, Etienne gives us a behind the scenes look of what it's like to train an olympian. You're going to love this conversation, as we talk about all things hip hop and Breaking!

Today is another special day on our podcast as we welcome one of the DSOA's Inner Circle Captains, Erika Holmes, on with Annie for an incredible conversation about the various ways you can start working NOW on getting students in your doors for the year ahead! Erika is here to help you learn how to add a personal touch to your student attraction strategies and so much more!

We have a special episode in store for you today. Our host for this series, Annie, has brought on one of the DSOA's incredible Inner Circle members, Robyn Todesco, for a special episode on how this seasoned studio owner improved her re-enrollment numbers time and time again. Turn those ear buds up!

In this episode, Annie is going to break down how to create and execute a specific enrollment period for your studio that sells out year after year. 

Dive in to the world of retention and attraction. The special word in today's episode is retention! Retention and attraction is what leads to ultimate success for enrollment numbers. Learn first-hand from Inner Circle Growth Coach Annie Leese Thistle on how she improved her enrollment numbers!