Podcasts about Dance studio

Send us Fan MailGuests - Lauren Gaul and Ashley ThorndikeHosted By - Courtney Ortiz and Lesley MealorIn Episode 274 of Making The Impact - A Dance Competition Podcast, we're diving into the topic of dance in college, with two experts in the field. Lauren Gaul is the co-founder of the commercial dance program at Pace University in New York City, and Ashley Thorndike is the owner of Dance and College Counseling, a service dedicated to helping high school dancers navigate the college application and audition process.Topics Include: The top tips for researching and selecting your dream school The types of audition processes that exist The best advice for preparing dancers in high school for success in college danceHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 8. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceLauren Gaul - @lgfunk2Ashley Thorndike - @danceandcollegecounselingCheck out our guest's current projects! Visit www.danceandcollegecounseling.com for more information on Ashley's college counseling servicesFind out more about Pace University's BFA in Commercial Dance here!This episode is sponsored by:YoungArtsApplications are open for the 2027 National YoungArts Competition, available for artists ages 15-18 or in grades 10-12. Deadline to apply is October 6th, 2026 at 8pm. Learn more at www.YoungArts.orgCheck out our service: IDA Online Judge's CritiquesSend us a video of your dance and an IDA Judge will critique your routine! You can request a genre-specific specialty judge or add on 10 minutes of additional feedback. 24 hour rush delivery available! Submit your video now! Join our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community New for Season 8! Making the Impact is now available on video! Find us wherever you watch video podcasts and on Youtube!Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam OrtmanWhy does someone choose your studio, practice, or service business over the one down the street?It might not be because you're better.It might be because you've done a better job understanding what matters to them.In this episode of The Visibility Podcast, I'm joined by Adam Ortman, consumer psychologist, marketing author, and founder and CEO of Kinetic319. Adam has a master's degree in advertising and consumer psychology and has worked with brands including Nike, American Express, Kellogg, UnitedHealth Group, and Textron.But we're taking all of that big-brand marketing knowledge and bringing it straight to the local service-based business owner.Because one of the biggest takeaways from this conversation is something we hear all the time—but don't always take the time to actually DO:Know your customer. Really know them.Not just their age, income, or zip code.What motivates them to finally take action? What's their priority right now? What do they need to see or hear before they trust you enough to buy?Adam walks us through three important pieces of consumer decision-making: motivation, priority, and social proof, and shares practical ways small business owners can start gathering this information from their own customers.We also dig into:Why people choose one local business over anotherHow to become the obvious, go-to option in your communityThe difference between a visibility problem and a trust or conversion problemWhy talking to your existing customers may be some of your best marketing researchHow consumer psychology should influence your messagingThe role reviews and social proof play in the buying decisionHow AI is changing the way consumers search for and choose businessesWhy getting more eyeballs isn't always the answerWhat small businesses can learn from the way major brands approach marketingAnd here's a little bonus Adam dropped after we stopped recording: local service businesses should be paying attention to YouTube advertising. We talk about why its potentially low cost and ability to target a tight geographic area could make it an interesting visibility opportunity for local businesses.This conversation is a great reminder that good marketing doesn't always start with another Reel, platform, ad, or piece of content.It starts with understanding the human being on the other side of it.Adam Ortman on LinkedINKinetic319 on YouTubeKinetic319 on LinkedINGET MOVING package for small businesses that don't have a NIKE budget. Ready to see what your customers see?You're doing the marketing. You have the website. The socials. The Google Business Profile. You're showing up.But is everything actually pointing to the same thing?Can people quickly understand who you are, what you're known for, and why they should trust you?That's exactly what I look for in my $197 Visibility Audit.I'll put fresh eyes on your digital footprint: your website, Google presence, and social platforms, and show you where the gaps are, what may be creating confusion, and where your biggest opportunities are to become the GO-TO in your industry.Because you probably don't need another marketing strategy.You need to make sure the marketing you're already doing is working together.

Send us Fan MailGuests - Clarice Ordaz and Amber NadelkovHosted By - Courtney Ortiz and Lesley MealorWe are bringing back our Throwback episodes in Season 8 of Making the Impact, and today we're heading to 2021 to discuss what the competitive dance scene was like in the decades before! Enjoy this look back into the past with guests Clarice Ordaz and Amber Nadelkov. This episode originally aired on January 7, 2021.Topics Include:  The days before levels, age groups, and platinums  How competition prepared our guests for their professional lives  The quintessential convo about how small the dance world isHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 8. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceClarice Ordaz - @d8clariceAmber Nadelkov - @Dancinambs678This episode is sponsored by:YoungArtsApplications are open for the 2027 National YoungArts Competition, available for artists ages 15-18 or in grades 10-12. Deadline to apply is October 6, 2026 at 8pm. Learn more at www.YoungArts.orgJoin our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community New for Season 8! Making the Impact is now available on video! Find us wherever you watch video podcasts and on Youtube!Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

She auditioned for Cirque du Soleil for seven years before getting the call. Now she's the one deciding who makes the cut. Dance Casting Specialist and Talent Scout Marqui Kumavat reveals what actually catches her eye in an audition room, why technique alone won't get you hired, and the business side of a dance career most young performers never learn. Plus, your shot at a backstage experience with Cirque's Drawn to Life at Accelerate Acro Convention.Full transcript of the podcast is available here: https://www.acrobaticarts.com/blog/ep-144-what-cirque-casting-directors-actually-look-for-with-marqui-kumavatAbout MarquiDance Casting Specialist and Talent Scout, Cirque du SoleilMarqui began her performance career early, booking her first major role at just 11 years old in the iconic Radio City Christmas Spectacular, where she later became Swing, Dance Captain, and Assistant Choreographer. Her journey eventually led her to Cirque du Soleil, where she currently serves as the Dance Casting Specialist. With Cirque, Marqui has held several key creative roles, including Senior Artistic Advisor for The Beatles LOVE and Dance Master for both Mystère and LOVE. Her choreography, staging, and direction has helped bring Cirque's artistry to stages and global platforms around the world spanning performances at the Super Bowl, NFL Draft, Life Is Beautiful, The Today Show, and special collaborations for The Beatles, Loungefly, HP, and MGM.Beyond Cirque, Marqui's stage experience includes performances with Royal Caribbean, The Walt Disney Company, Universal, Feld Entertainment, and special events such as One Night for One Drop alongside Hans Zimmer and Walk the Moon. As an educator, she has had opportunities to teach at Steps NYC, TAPS Professional Program, Tremaine Dance Conventions, NYCDA, and CLI Conservatory.If you'd like more amazing content more tips and ideas check out our Acrobatic Arts Channel on YouTube. Subscribe Now!Connect with Acrobatic Arts on your favourite social media platform:Instagram: https://www.instagram.com/acrobaticarts/Facebook: https://www.facebook.com/AcroartsLearn more and register for our programs at AcrobaticArts.com

As business owners, we're used to figuring things out.Something isn't working? We change the strategy.Revenue is down? We look at the numbers.There's a problem? We find someone who knows the answer.But what happens when there isn't an answer?What happens when you're facing a storm in your business—or your life—that no amount of strategy, hard work, or Googling can fix?Today's episode of The Visibility Podcast is a little different.I'm sitting down with Bill Derrick, President of Derrick Companies in New Richmond, Wisconsin, and author of Restored by the Storm: Navigating Through Life's Unexpected Challenges.Bill has more than 50 years of experience in the construction industry and has spent the majority of his career leading Derrick Companies.In 2008, Bill helped lead the company through one of the most devastating economic downturns since the Great Depression. For five years, they navigated an incredibly difficult business climate, not knowing exactly how—or if—they would come through it.And just as the storm began to clear, Bill and his family were hit with another one.Bill was diagnosed with multiple myeloma, an incurable blood cancer.Today, Bill can look back at these seasons with a perspective he couldn't possibly have had while living through them.And that's what we talk about.This isn't an episode filled with five-step strategies or another list of things you need to do.It's a conversation about:Leading a business when you don't have all the answersWhat the 2008 recession taught Bill about leadership and perseveranceWalking through fear and uncertainty when the outcome is beyond your controlFaith and learning to trust when you can't understand why something is happeningHow life's hardest storms can change the way we lead and liveBuilding a business and reputation that lasts for generationsSuccession and what it means to hand something you've built to the next generationHow Bill's definition of success has changed after more than 50 years in businessFinding meaning and purpose in seasons you never would have chosenThe legacy we leave behind,  not just through our businesses, but through the people we becomeWe do talk openly about faith in this episode.I'm not here to preach or tell you what you should believe. But faith plays an important role in my own life, and I've experienced seasons when I've been brought to my knees asking questions I couldn't answer.Sometimes we don't get to understand the why while we're standing in the middle of the storm.Sometimes that understanding comes much, much later.And sometimes leadership isn't about having the answer.Sometimes it's about continuing to show up, leaning on the people around you, trusting, and taking the next right step—even when you can't see where it's leading.Whether you're in a beautiful season of business right now or navigating a storm of your own, I hope you'll make some space for this conversation.Connect with Bill DerrickYour GO-TO LINK for all things Visibility-: Local Visibility Optimization, Your Visibility Audit, Your Rebel Woman Life Map™  and Your Sweet Spot Assessment. Love today's podcast?

Does your dance studio seem to take over more and more of your life as your business grows?In this episode of the Ultimate Dance Business Podcast, Deborah Laws talks about how dance studio owners can start taking back control of their time and create a better work-life balance.As your dance school grows, it can be incredibly easy for the business to become the priority for everything. Family time, time with friends, self-care and even the things you personally want to achieve can end up being squeezed around the studio.Deborah explains how to reverse that pattern by deciding what you actually want your life to look like and then using future blocking to make it happen.You'll discover:• Why your dance studio can gradually start running your life• How to decide what time you feel you deserve for yourself, your family and your relationships• What future blocking is and how to use it• Why blocking out time months in advance can make it much easier to protect• How Deborah managed to find around 10 hours a week for 18 months while running five dance schools, with more than 900 students and 24 team members• Why delegating and reorganising your business can create the space you need• How protecting your time can actually make you more organised and productive• Why the time you create for yourself can disappear again if you don't continue to protect itIf you run a dance school or performing arts business and feel like you're constantly fitting your life around your studio, this episode is about changing that.The goal isn't simply to find more hours in the day. It's about deciding what matters to you and building your business around the life you want to have.Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-planTo find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠ Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠This episode is sponsored by Dance Studio Marketing.You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

Send us Fan MailGuests - Kristen Cochran and Dawn ParkerHosted By - Courtney Ortiz and Lesley MealorIn Episode 272 of Making The Impact - A Dance Competition Podcast, we honor the teachers who impacted us during our journey in the dance world. Today, Lesley's teachers Kristen Cochran and Dawn Parker join us to share their memories of teaching Lesley in the studio, and celebrate the successes she's had along the way!Topics Include:How the transition from a more relaxed studio atmosphere to a stricter approach went with Dawn at the helmKristen's memories of choreographing solos via emailThe effects both teachers had on Lesley throughout the years, not only in dance but in lifeHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 8. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceKristen Cochran - @ViamholdingsltdDawn Parker - @dancerdawn5Check out our guest's current projects! Catch "Parade" at The Strand Theatre in Marietta, GA, directed by Dawn Parker, through September 20 - Tickets available here!This episode is sponsored by:YoungArtsApplications are open for the 2027 National YoungArts Competition, available for artists ages 15-18 or in grades 10-12. Deadline to apply is October 6th, 2026. Learn more at www.YoungArts.orgCheck out our service: IDA Online Judge's CritiquesSend us a video of your dance and an IDA Judge will critique your routine! You can request a genre-specific specialty judge or add on 10 minutes of additional feedback. 24 hour rush delivery available! Submit your video now! Check out our IDA Affiliated Competition: Axis Dance Competition! Visit their website to view their upcoming tour dates! Join our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community New for Season 8! Making the Impact is now available on video! Find us wherever you watch video podcasts and on Youtube!Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

This may be one of my most passionate solo episodes yet because we're talking about something I LOVE: messaging.I know. “Messaging” sounds like such a generic marketing word.But messaging is FULLY loaded.It can take your marketing from meh to WOW. From scroll past to stop. From drive right by to pull over. From “that's nice” to “OMG, this is exactly what I've been looking for.”And sometimes, that shift comes from surprisingly small tweaks.Recently, I started working with a business owner who had invested in a beautiful new website and SEO. Her numbers showed that website traffic was increasing.But she told me:“Melissa, my phone isn't ringing.”She'd tried the website. Postcards. Social media. Networking. She was doing the things and getting increasingly frustrated that none of it seemed to be translating into leads.Here's the thing:Her SEO may have been doing exactly what it was supposed to do. It was getting people there.But getting found and getting chosen are two different things.In this episode, we're breaking down the different layers of marketing: how SEO and keywords help you get found, why more traffic doesn't automatically mean more customers, how to recognize a potential messaging problem, and why simply putting the same copy on MORE marketing channels won't fix a message that isn't connecting.Because more visibility isn't always the answer.Sometimes you need to make sure what you're saying actually makes the right person stop and say, “YES. That's for me.”And THIS is my sweet spot.If you've been doing all the marketing: website, Google, social, postcards, networking, signs, and wondering “Why am I working this hard for so little?” this episode is for you.Your GO-TO LINK for all things Visibility-: Local Visibility Optimization, Your Visibility Audit, Your Rebel Woman Life Map™  and Your Sweet Spot Assessment. Love today's podcast?

Send us Fan MailHosted By - Courtney Ortiz and Lesley MealorIn Episode 271 of Making The Impact - A Dance Competition Podcast, Courtney and Lesley are live from Vegas, where they hosted a Q&A at Dance Teacher Web! Thanks to all of the wonderful participants for attending!Topics Include: The never-ending levels discussion Lyrical vs contemporary - how to place routines in the correct category How to hold true to your values as a studio when there is so much outside influenceHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 8. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceThis episode is sponsored by:YoungArts Applications are open for the 2027 National YoungArts Competition, available for artists ages 15-18 or in grades 10-12. Deadline to apply is October 6th, 2026. Learn more at www.YoungArts.orgDance Teacher Web Conference and Expo This summer July 27-30, 2027 in Las Vegas, NV! 140+ master classes, seminars, events, & more for continuing education and networking in the dance community! Join our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community New for Season 8! Making the Impact is now available on video! Find us wherever you watch video podcasts and on Youtube!Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

Send us Fan MailGuests: Stacey Dimberio and Brooke MacIverHosted by Courtney Ortiz & Lesley MealorThe winner of the Making the Impact Award fan favorite contest from 2026 is Stacey's Studio of Dance Education's routine "Somebody To Love"! We are excited to welcome choreographer Brooke MacIver and owner Stacey Dimberio to the podcast to tell us all about Stacey's Studio of Dance Education in this studio spotlight episode!Follow Stacey's Studio of Dance Education @Staceysstudioofdance and be sure to check out their upcoming projects.Help support our podcast. Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members-onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4-8. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!This episode is sponsored by:Check out our service: IDA Online Judge's CritiquesSend us a video of your dance and an IDA Judge will critique your routine! You can request a genre-specific specialty judge or add on 10 minutes of additional feedback. 24 hour rush delivery available! Submit your video now! IDA Affiliated Competition - Elevation On Tour!View their upcoming Tour Dates on their website!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor  - @miss.lesley.danceStacey's Studio of Dance Education -  @StaceysstudioofdanceJoin our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community New for Season 8! Making the Impact is now available on video! Find us wherever you watch video podcasts and on Youtube!Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow us on social media at @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

Send us Fan MailHosted By - Courtney Ortiz and Lesley MealorWelcome to Season 8 of Making the Impact - A Dance Competition Podcast! Courtney and Lesley have some fun news to share about this season, as well as a recap of the summer!Topics Include: New for season 8 - we're on video!

You Don't Need to Push Harder: Creating Capacity in Your Business with Lissy DonovanWhat if the thing holding your business back isn't your strategy?What if you simply don't have the capacity to implement it?Think about how many business owners start their day: wake up, grab the phone, check the email, answer the DMs, scroll for a minute, solve a problem, and we're working before our feet even hit the floor.Then the actual day begins.Clients need us. Employees need us. There are decisions to make, fires to put out, services to deliver—and somewhere in there, we're also supposed to find the time and energy to actually grow the business.In this episode of The Visibility Podcast, I'm joined by Lissy Donovan, business strategist, ICF PCC coach, and Certified Pumpkin Plan Strategist who specializes in working with therapists, physical therapists, medical practice owners, and other service-based business owners.Lissy has spent 16 years working with small business owners and eight years coaching around burnout recovery and capacity building. She's helped business owners grow 3–10x while creating businesses that don't require them to remain the single point of failure.And today, we're talking about capacity.Not another productivity hack.Not “drink more water.”Not “just hire someone.”We're talking about what it actually takes to create enough space—in your life AND your business—to think, make better decisions, implement the strategy, and build something that doesn't require every ounce of you.In this episode, we talk about:How your capacity as a human directly affects your capacity as a business ownerWhy constantly operating in reactive mode makes it difficult to growThe hidden cost of starting your day immediately responding to everyone elseWhat rest actually looks like for an entrepreneurWhy creating more capacity requires intentional actionThe uncomfortable truth that creating capacity may take MORE time and effort upfrontWhy waiting for business to “calm down” usually doesn't workHow to start creating space to work on your business instead of constantly working in itWhat happens when the owner becomes the single point of failureHow better capacity can lead to better strategy, better decisions, and ultimately a stronger businessHere's the truth:You probably aren't going to wake up one morning and magically have more time.Your inbox isn't going to empty itself. Your clients aren't going to stop needing you. And your calendar isn't suddenly going to hand you three uninterrupted hours to figure out the future of your business.At some point, we have to intentionally create that space.And Lissy gives us some fantastic places to start.https://www.lissydonovan.com/Join the newsletterYouTubeInstagramWant to strengthen your local visibility with LESS of your capacity?Grab my FREE Google Business Profile workshop. I'll show you what to do, where to do it, and how to optimize your profile so that when people in your community are searching for what you offer, your studio has a better chance of showing up.

A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.And you guys...I was offended.

How many trial bookings do you normally get when your new academic year begins? And what would happen if you challenged yourself to double that number?In this episode of the Ultimate Dance Business Podcast, Deborah Laws explores what it really takes to attract more students to your dance school and why your results are often directly connected to the amount of thought, time and energy you put into your marketing.Rather than relying on a last-minute flurry of Facebook posts, flyers or ads, Deborah looks at the importance of having a proper dance studio marketing strategy in place well before your new term begins.Deborah takes you through how to:Create a planned marketing campaign to attract new dance studentsUse previous results to improve your marketing each yearTest different versions of your adverts, flyers and contentUnderstand why one marketing approach can work brilliantly one time and fail anotherUse split testing to discover what actually attracts enquiriesSet yourself a challenging but achievable target for new trial bookingsThink differently about the amount of effort you're prepared to put into growing your dance schoolUltimately, getting more dance students isn't about hoping that enquiries arrive. It's about making a conscious decision about what you want, creating a strategy to achieve it, and being prepared to put the work in.So, what would you really love your next academic year to look like and what are you prepared to do to make it happen?Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-planTo find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠ Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠This episode is sponsored by Dance Studio Marketing.You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

If you're posting on Instagram because you know your studio should be there—but you're not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.I'm joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partnered with brands including Adobe and Meta.But this conversation isn't about becoming an influencer.It's about using Instagram to grow a local studio business.We talk about what studio owners should actually be posting, how to create content that reaches the right people in your community, and why you don't have to become a full-time content creator—or even love talking to the camera—to make Instagram work for your business.And then I put Katelyn on the spot.I gave her a real-world scenario: You're a dance studio owner heading into enrollment season. What would you do on Instagram to get more students through the door?What followed was basically a mini masterclass.In this episode, we talk about:How local businesses should think differently about InstagramWhat to post when enrollment is your goalHow to create content for the people who are actually likely to buyTalking-head videos vs. Reels vs. graphics, and where each fitsWhy you don't need a massive following to make Instagram valuableHow to turn visibility into trust and, ultimately, enrollmentPractical content ideas you can start using immediatelyIf your studio is doing great work but not enough people know about it yet, this conversation will give you some incredibly practical ways to change that.Grab ⁠⁠The Visibility Vault™⁠⁠⁠ : 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. FollowKatelyn on IG: @thekatelynrhoadesCall Her Creator on IG: @callhercreatorKatelyn on YouTubeKatelyn on LICompany - Enfluence Studio Want to strengthen your local visibility beyond Instagram?Grab my FREE Google Business Profile workshop. I'll show you what to do, where to do it, and how to optimize your profile so that when people in your community are searching for what you offer, your studio has a better chance of showing up.

Can a stronger studio culture be the difference between families who stay for one season… and families who stay for a lifetime?  Today we are resharing one of our most-loved episodes, because every studio owner can benefit from its message. In this inspiring episode, guest host Kim McSwain shares practical leadership strategies for building a dance studio where students, parents, teachers, and staff all feel connected and valued.  From strengthening communication and empowering your faculty to giving students a voice, Kim shares simple, actionable ideas to help you create more than just a dance studio—you'll build a community where families feel they truly belong.  What You'll Learn  Why studio owners must lead by creating connection, not just managing operations  How being visible and available strengthens your studio culture  Practical ways to build stronger relationships with parents and families  Why your teachers need to be present beyond the classroom  How clear communication builds trust and loyalty  Why giving students a voice creates deeper engagement  Simple activities that strengthen parent-child connections through dance  How your studio can become a safe place and true community for everyone  Kim McSwain is an internationally respected dance educator, mentor, and speaker with decades of experience training dancers, teachers, and studio owners. After performing professionally with artists including Britney Spears, NSYNC, and Michael Jackson, Kim dedicated her career to developing exceptional educators and helping dance studios build stronger cultures through her Changing Lives program.  Explore our partners: Sign up for Studio Sync - dsoa.com/syncmembership Claim Limelight Teamwear's exclusive offer for new studio partners by emailing info@limelightteamwear.com and mentioning DSOA podcast! Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation    

Can a stronger studio culture be the difference between families who stay for one season… and families who stay for a lifetime?  Today we are resharing one of our most-loved episodes, because every studio owner can benefit from its message. In this inspiring episode, guest host Kim McSwain shares practical leadership strategies for building a dance studio where students, parents, teachers, and staff all feel connected and valued.  From strengthening communication and empowering your faculty to giving students a voice, Kim shares simple, actionable ideas to help you create more than just a dance studio—you'll build a community where families feel they truly belong.  What You'll Learn  Why studio owners must lead by creating connection, not just managing operations  How being visible and available strengthens your studio culture  Practical ways to build stronger relationships with parents and families  Why your teachers need to be present beyond the classroom  How clear communication builds trust and loyalty  Why giving students a voice creates deeper engagement  Simple activities that strengthen parent-child connections through dance  How your studio can become a safe place and true community for everyone  Kim McSwain is an internationally respected dance educator, mentor, and speaker with decades of experience training dancers, teachers, and studio owners. After performing professionally with artists including Britney Spears, NSYNC, and Michael Jackson, Kim dedicated her career to developing exceptional educators and helping dance studios build stronger cultures through her Changing Lives program.  Explore our partners: Sign up for Studio Sync - dsoa.com/syncmembership Claim Limelight Teamwear's exclusive offer for new studio partners by emailing info@limelightteamwear.com and mentioning DSOA podcast! Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation    

What if one of the greatest signs of success is realizing your business doesn't need you for everything anymore?At our recent Dancing House Open House, I looked around and realized something: my team had it covered.They were answering questions, connecting with families, talking confidently about what makes our studio different—and genuinely proud of the business they represent.Nobody needed me.And instead of feeling unnecessary, I felt free.In this episode of The Visibility Podcast, we're talking about what it really takes to move from being the person who does everything to building a business that can thrive without depending on you for every decision, problem, and task.We also dig into the dangerous "get" mindset:I'll hire when I get more clients. I'll delegate when I get more time. I'll step back when I get more revenue.Sometimes the thing you're waiting to "get" requires you to make the decision first.And maybe success isn't more students, more locations, more employees or more revenue.Maybe success is building a profitable business that serves people beautifully and gives you a life.If you're feeling stuck inside the business you created, take my free Sweet Spot Assessment. In about five minutes, you'll get a bird's-eye view of what's working, where you're getting stuck, and your greatest opportunity for growth.And if you want help unpacking what you discover, book a complimentary Clarity Call with me.One question to take with you from this episode:Where are you still acting like an employee inside the business you built?Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, Your Visibility Audit, Your Rebel Woman Life Map™  and Your Sweet Spot Assessment. Love today's podcast?

What if the biggest thing holding your dance studio back isn't your marketing, pricing or timetable...but your mindset?In this thought-provoking episode of the Ultimate Dance Business Podcast, Deborah Laws is joined by transformation coach Gemma Gilmour for a conversation that goes far beyond business strategy. Together, they explore identity, limiting beliefs, confidence, fear, neuroplasticity and why so many dance studio owners unknowingly hold themselves back from the success they truly want.Whether you're struggling to let go of teaching, finding delegation difficult, questioning your next chapter, or simply feeling stuck, this episode will challenge the way you think about yourself and your business.You'll discover why courage matters more than confidence, how to retrain your brain for success, and practical mindset exercises you can start using today.Find out more about Gemma's work at https://www.gemmagilmour.comBook an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-planTo find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠ Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠This episode is sponsored by Dance Studio Marketing.You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

What if the clarity you're waiting for doesn't come before the decision...What if it comes because of it?In this deeply personal episode, I'm sharing some of the biggest decisions of my life. From leaving for New York at 18, to walking away from a marriage, rebuilding my business after hitting rock bottom, saying yes to a dream property I had no idea how I could afford, and ultimately finding the love I had been praying for.None of those moments came with certainty.None came with a roadmap.They all began the same way:I decided.If you've been waiting for more confidence, more proof, or more certainty before taking your next step, this episode is for you. We'll talk about why indecision keeps us stuck, how to recognize the difference between fear and true knowing, and why the evidence almost always comes after the decision.In this episode, you'll discover:Why waiting for clarity might be keeping you stuck.The difference between wanting something and deciding something.How to recognize the quiet voice of "knowing" over the loud voice of fear.Why every meaningful change in your life starts with one decision.How to identify your own next right step.A Question to Reflect OnWhat decision have you already made... but you keep pretending you haven't?Sit with that question.Notice what keeps coming back.Sometimes the answer isn't louder.It's quieter.And it brings peace.Ready for Your Next Right Step?If you're standing at a crossroads, in your business, your relationships, your leadership, or simply wondering what's next—I would love to help.I offer complimentary 45-minute Clarity Calls designed to help you cut through the noise, uncover what's really keeping you stuck, and leave with your next right step.

Can a stronger studio culture be the difference between families who stay for one season… and families who stay for a lifetime?  Today we are resharing one of our most-loved episodes, because every studio owner can benefit from its message. In this inspiring episode, guest host Kim McSwain shares practical leadership strategies for building a dance studio where students, parents, teachers, and staff all feel connected and valued.  From strengthening communication and empowering your faculty to giving students a voice, Kim shares simple, actionable ideas to help you create a community where families feel they truly belong.  What You'll Learn: Why studio owners must lead by creating connection, not just managing operations  How being visible and available strengthens your studio culture  Practical ways to build stronger relationships with parents and families  Why your teachers need to be present beyond the classroom  How clear communication builds trust and loyalty  Why giving students a voice creates deeper engagement  Simple activities that strengthen parent-child connections through dance  How your studio can become a safe place and true community for everyone  Kim McSwain is an internationally respected dance educator, mentor, and speaker with decades of experience training dancers, teachers, and studio owners. After performing professionally with artists including Britney Spears, NSYNC, and Michael Jackson, Kim dedicated her career to developing exceptional educators and helping dance studios build stronger cultures through her Changing Lives program.  Can a stronger studio culture be the difference between families who stay for one season… and families who stay for a lifetime?  Today we are resharing one of our most-loved episodes, because every studio owner can benefit from its message. In this inspiring episode, guest host Kim McSwain shares practical leadership strategies for building a dance studio where students, parents, teachers, and staff all feel connected and valued.  From strengthening communication and empowering your faculty to giving students a voice, Kim shares simple, actionable ideas to help you create more than just a dance studio—you'll build a community where families feel they truly belong.  What You'll Learn  Why studio owners must lead by creating connection, not just managing operations  How being visible and available strengthens your studio culture  Practical ways to build stronger relationships with parents and families  Why your teachers need to be present beyond the classroom  How clear communication builds trust and loyalty  Why giving students a voice creates deeper engagement  Simple activities that strengthen parent-child connections through dance  How your studio can become a safe place and true community for everyone  Kim McSwain is an internationally respected dance educator, mentor, and speaker with decades of experience training dancers, teachers, and studio owners. After performing professionally with artists including Britney Spears, NSYNC, and Michael Jackson, Kim dedicated her career to developing exceptional educators and helping dance studios build stronger cultures through her Changing Lives program.  Explore our partners: Sign up for Studio Sync - dsoa.com/syncmembership Claim Limelight Teamwear's exclusive offer for new studio partners by emailing info@limelightteamwear.com and mention the DSOA podcast! Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation          

Since launching Acrobatic Arts in Japan in 2022, Ai Notohara has been quietly doing something remarkable. In this update episode, Ai shares how the program is now running inside a Tokyo elementary school in partnership with Japan's Ministry of Education, why she teaches acro in English, and what it meant to bring her students to Canada to compete for the very first time. A great listen for anyone who loves seeing acro grow beyond borders. A full transcript of the podcast is available here: https://www.acrobaticarts.com/blog/ep-140-acrobatic-arts-in-japan-an-update About Ai Notohara From Yokohama City, Japan, Ai competed in her first All Japan Baton Twirling Championships when she was 4 years old and eventually represented Japan in the World Championships. She holds national titles in Japan and in Canada. She dances professionally in New York, and was cast in Cirque Du Soleil's, KA. She also teach twirling and dance in Japan, USA, and Canada. Acrobatic Arts Japan: https://youtu.be/Kq4UDQVrLQg Listen to Ai's previous episodes: Ep. 63 Exploring Acrobatic Arts in Japan with Ai Notohara: https://youtu.be/6rrR_oYSffs If you'd like more amazing content more tips and ideas check out our Acrobatic Arts Channel on YouTube. Subscribe Now! Connect with Acrobatic Arts on your favourite social media platform: Instagram: https://www.instagram.com/acrobaticarts/ Facebook: https://www.facebook.com/Acroarts Twitter: https://twitter.com/acrobatic_arts/ Learn more and register for our programs at AcrobaticArts.com Acrobatic Arts: https://www.acrobaticarts.com

What if the next breakthrough in your business isn't another marketing strategy... but another conversation?As entrepreneurs, it's easy to believe that growth comes from doing more, posting more, emailing more, tweaking our website, or spending another afternoon behind the computer.But what if the very thing your business needs most isn't another hour at your desk?In this episode, Melissa shares a powerful lesson inspired by Brian Buffini's phrase, "Take the self out of self-employed," and explores why the most successful businesses aren't built in isolation, they're built through genuine relationships.Drawing from two recent experiences: hosting the inaugural Above the Barre dance educator conference and performing in a community dance production—Melissa reflects on where the real magic happens. Spoiler alert: it's rarely on the stage. It's in the conversations between the sessions, backstage, over coffee, and around the table.You'll also hear the story of a coaching client who came looking for more leads but left with something much more valuable: a fresh vision for growing her business by creating meaningful experiences instead of chasing more marketing tactics.In this episode, you'll discover:Why relationships are still your greatest business strategyHow meaningful conversations create opportunities algorithms never canWhy getting out from behind your computer may be the best marketing move you make this yearHow hosting a small event can attract your ideal clientsThe mindset shift from "I need more leads" to "I need more connection"If you've been feeling stuck, isolated, or like you're doing all the things without seeing the results you want, this episode is your reminder that business has always been, and always will be, about people.Resources Mentioned:✨ Take the Sweet Spot Assessment for a bird's-eye view of your business.✨ Book a complimentary Clarity Call to uncover your next best step and create a strategy that fits your business and your life.Because before your business grows...Your relationships do.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, Your Visibility Audit, Your Rebel Woman Life Map™  and Your Sweet Spot Assessment. Love today's podcast?

Want more students taking multiple classes and staying at your dance studio for years?In this episode, guest host Heather Buelow shares practical strategies to increase multi-class enrolment, improve retention and create a studio community that keeps families engaged for the long term.Discover how smarter scheduling, stronger community-building, staff training and strategic promotions can help you grow your studio without constantly chasing new enrolments.If you're a dance studio owner looking to improve retention, increase revenue and create a stronger studio culture, this episode is packed with actionable ideas you can implement right away.Topics covered:Multi-class enrolment strategiesDance studio retentionBuilding studio communityDance studio scheduling tipsTeacher-led enrolment conversationsFamily-friendly studio systemsRevenue growth strategiesDance studio marketing and retentionSubscribe for more dance studio business advice, marketing strategies and growth tips.

Is your brand sending one clear message... or five different ones?If you've ever felt like your marketing isn't working, your website isn't converting, or Google and AI don't seem to understand what you do, this episode is for you.In this episode of The Visibility Podcast, Melissa introduces the first pillar of her Consistency Framework: Brand Consistency.Most business owners think they have a visibility problem, when in reality, they have a consistency problem.Your business name, logo, colors, tagline, website, and primary offer all work together to tell Google, AI, and your ideal clients exactly who you are and why they should choose you. When those pieces aren't aligned, your message becomes confusing, and confused businesses don't get found.Melissa also shares the four areas of consistency every business owner should evaluate:Brand Consistency – Is your name, visual identity, tagline, and core offer consistent everywhere?Business Logistics – Are your address, phone number, email, website, and business information accurate and matching across every platform?Messaging Consistency – Does your messaging clearly communicate who you serve, what you do, and why you're different?Marketing Consistency – Are you showing up regularly with valuable content?The truth? Most entrepreneurs spend all their energy trying to post more content while overlooking the first three areas that make their marketing effective in the first place.If you're ready to become the go-to option in your community, start by making sure your brand tells one clear, consistent story.In this episode, you'll learn:Why brand consistency matters more than you thinkThe four pillars of a consistent marketing strategyCommon branding mistakes entrepreneurs makeHow inconsistency hurts your visibility with Google and AIA simple audit you can do today to strengthen your online presenceReady to take the next step?Book a complimentary Discovery Call to discuss your visibility strategy, or explore Melissa's Google Business Profile Optimization service to create a clear, consistent online presence that helps you get found by the right people.Because before people can choose you...They have to understand you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

When a student freezes on a skill they've done a hundred times, what do you do? Dr. Leisha Strachan, sports psychologist and dance teacher, joins us to talk about the mental side of skill development, from breaking through blocks to managing performance anxiety. She covers practical tools like affirmations, breathing techniques, thought stopping, simulated practice, and imagery scripts that teachers can actually use in class. This is a Spotlight Series re-release of one of our most listened-to episodes, and it's easy to see why. A full transcript of the podcast is available here: https://www.acrobaticarts.com/blog/ep-139-mental-blocks-anxiety-and-self-talk Sources Referenced MindShift App AcroDance Resource Center Psyching for Sport - Terry Orlick The Mental Athlete - Kay Porter Sports Phsychology for Coaches www.projectscore.ca www.sportpsychologyforcoaches.ca About Dr. Leisha Stachan Dr. Leisha Strachan is a professor at the University of Manitoba with a research focus on positive youth development through sport. She is also interested in research with coaches and parents in the deliberate delivery of positive sport experiences for children and youth. Research Areas Positive youth development Sport participation Children Youth Sport psychology Education Doctor of Philosopy - Sport Psychology, Queen's University (2008) Master of Human Kinetics - Sport Psychology, University of Windsor (2004) Bachelor of Education, University of Manitoba (1999) Bachelor of Physical Education, University of Manitoba (1997) Leisha has been involved in sport and dance for the majority of her life. She began baton twirling at Crestview Community Club in Winnipeg at the age of 5 and continued for 18 years. She is a former Canadian Senior Freestyle Champion (1994), Grand National Solo and 2-Baton champion (1994), CBTF Senior Athlete and Overall Athlete of the Year (1994), and a 7-time Canadian Contingent member competing in freestyle (highest placing - 6th in 1994) and pair events garnering 2 world bronze medals for her efforts (with Kristin Macaraeg). In her time on the national team, she traveled to France, Japan, Holland, Italy, and Hawaii. Leisha is one of the founding coaches of Aerial Fusion Baton, which has been in existence for 25 years. In addition to being a Level 3 certified coach, she is also certified as a Module 1 teacher in Acrobatic Arts. She is also a certified M1, M2, M3, and Masters judge. She has had the opportunity to coach provincial and national team members and continues to choreograph for different athletes across Canada, England, and Scotland. IG @drls250 Previous Episodes Ep 4 Protecting Your Mental Health Dr Leisha Strachan Ep 31 Overcoming Dancer Anxiety + Mental Blocks with Dr. Leisha Strachan Ep. 69 Turning Dance Transitions into Triumphs with Dr. Leisha Strachan, Pt 1 Ep. 69 Turning Dance Transitions into Triumphs with Dr. Leisha Strachan, Pt. 2 Ep. 97 Mental Skills for Acro Success with Dr. Leisha Strachan Ep. 117 The Four C's Every Teacher Needs with Dr. Leisha Strachan

What if your pricing problem... isn't actually a pricing problem?So many business owners believe that charging more will finally solve their financial frustrations. But if you've raised your rates and still feel overworked, overwhelmed, or like you're constantly second-guessing yourself, this episode is for you.In this conversation, Melissa sits down with financial strategist and The Money Conversation author, Linda Hunt, to explore the hidden issues that keep service-based businesses stuck. From scope creep and weak boundaries to nervous system capacity and business structure, Linda shares why profitability starts long before you send the invoice.If you're ready to stop working harder for the same results and start building a business that truly supports your value, don't miss this episode.In this episode, you'll learn:• Why pricing problems often aren't pricing problems at all• The real reason raising your rates doesn't always increase profits• How your business structure impacts your confidence and decision-making• Why scope creep is a symptom, not the root problem• What nervous system capacity has to do with running a successful business• How to create a business that supports sustainable growth instead of burnoutConnect with Linda Hunt:Website: https://www.sumsolutions.comLinkedIn: https://www.linkedin.com/in/lindaahunt/Book: The Money Conversation: Speak the Truth. Set the Standard. Get Paid Without Apology.Ready to become the go-to option in your industry?If you're wondering whether your marketing, messaging, website, or Google presence is helping, or hurting, your visibility, schedule a Visibility Audit with Melissa.Together, you'll uncover what's working, what's holding you back, and the next best steps to grow your business with confidence.If this episode encouraged you, please subscribe, leave a review, and share it with another business owner who needs to hear this conversation.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

What if your marketing doesn't need more... it just needs to be more relevant?In this special episode of The Visibility Podcast, Melissa shares a live interview from the Pumpkin Planner Rock Facebook group with business strategist Donna Leyens.  (you can get in the group FREE and see other great interviews as well.)Together they explore one of the biggest questions business owners are asking today:How do we stay visible in an AI-driven world?The answer isn't chasing every new platform or shiny marketing tactic. It's building a strong foundation through clear messaging, a well-optimized Google Business Profile, and becoming the obvious choice in your community.Inside this conversation you'll learn:Why your Google Business Profile matters more than ever for AI searchHow AI pulls information from Google and other trusted online sourcesThe difference between being busy with marketing and being effectiveWhy relevance may be even more important than claritySimple ways to simplify your visibility strategyPractical marketing advice you can implement immediatelyMelissa also shares how implementing the Pumpkin Plan framework inside her own brick-and-mortar business helped increase summer enrollment by more than 250% Not by working harder, but by refining her message and focusing on the right customers.Whether you're a local business owner, service provider, or entrepreneur looking to stand out, this episode will help you stop guessing and start becoming the go-to option in your market.Resources Mentioned:• Free Google Business Profile Workshop• My Visibility Audit• Complimentary Clarity CallIf you enjoyed this episode, please subscribe, leave a review, and share it with another business owner who wants to become more visible.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Send us Fan MailGuests - Robb Gibbs, Brittni Johnson, and Anonymous SubmissionsHosted By - Courtney Ortiz and Lesley MealorTo close out Season 7 of Making the Impact, we are getting real about the often unspoken truths in the dance competition judging space. Veteran IDA judges Robb Gibbs and Brittni Johnson, as well as anonymous submissions from judges around the country, share what it can really be like during those long weekends behind the table. Spoiler alert - sometimes it's not pretty. This is part 2 of this episode. Part 1 which released back on May 28th, 2026. Click here to listen to part 1.Topics Include:Discussing the reasons we love judging - and the reasons that it becomes harder and harder each seasonTravel nightmares and lodging snafus - all to save a dollarThe realities of trying to stay true to your values while adhering to company policiesHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 7. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceRobb Gibbs - @robb.gibbsBrittni Johnson - @being_brittni, @alignment.in.danceCheck out our service: IDA Online Judge's CritiquesSend us a video of your dance and an IDA Judge will critique your routine! You can request a genre-specific specialty judge or add on 10 minutes of additional feedback. 24 hour rush delivery available!Submit your video now!Join our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

Before someone reads your website, watches your videos, or walks through your front door, they've already made a decision about your business.That decision is based on what they see.In this episode of The Visibility Podcast, Melissa Rose sits down with branding photographer Kristina Lynn to talk about the powerful role visual perception plays in building trust, attracting ideal clients, and positioning yourself as the obvious choice in your industry.With over 17 years of experience and a background in both marketing and portrait photography, Kristina shares why branding photography is about so much more than beautiful images. It's about creating visuals that tell the right story, communicate your value, and help your audience instantly understand who you are and why they should work with you.Whether you own a brick-and-mortar business or you're building a personal brand, this conversation will change the way you think about showing up online.In This Episode We Discuss:Why people make buying decisions before they ever read a word of your marketing.The difference between posting random content and using intentional brand imagery.How your photos influence trust, authority, and perceived value.Why consistency across your website, social media, and marketing matters.How branding photography helps attract the right clients—not just more clients.Common mistakes business owners make with their online images.The connection between professional photography, confidence, and charging what you're worth.Why "I'm not photogenic" is one of the biggest myths holding entrepreneurs back.Memorable TakeawayVisibility isn't just about being seen. It's about being perceived the way you want to be remembered.Your photos are one of the fastest ways to communicate who you are, what you stand for, and the experience clients can expect from working with you.Connect with Kristina LynnWebsite: https://www.kristinalynnphoto.comInstagram: https://www.instagram.com/kristinalynnphotographyFacebook: https://www.facebook.com/KristinaLynnPhotography/Ready to Increase Your Visibility?If you're wondering whether your online presence is communicating the right message, start with Melissa's Visibility Audit.Together, you'll review your website, Google Business Profile, and social media to ensure your messaging, visuals, and positioning are working together to attract your ideal clients—not confusing them.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Visibility Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

In this solo episode of the Brainy Ballerina Podcast, I'm sharing practical advice for professional dancers and aspiring teachers looking to connect with studio owners and build a sustainable teaching career in the dance industry.Drawing from my own experiences as an experienced dance educator and former school director, I'm breaking down the realities of finding teaching work, from preparing your materials and making initial contact with a studio to understanding what studio owners actually value most in a teacher.Key “Pointes” in this Episode: Why professional dance experience does not automatically make someone a strong teacher The importance of researching a studio before applying Why flexibility can help newer teachers gain more opportunities How your teaching priorities may evolve throughout different seasons of life What to include in a professional teaching portfolio How to identify and market your “unique selling points” as a dance educator Why teaching should be approached as a true profession, not just a side hustleLinks & Resources:BLOG POST: https://www.thebrainyballerina.com/blog/booking-dance-teaching-gigs-tips-for-connecting-with-studio-ownersSHOP MSeam Apparel: https://mseamapparel.com/ (use code BRAINY25 at checkout for 25% off all items)Let's connect!My WEBSITE: thebrainyballerina.comINSTAGRAM: instagram.com/thebrainyballerinaQuestions/comments? Email me at caitlin@thebrainyballerina.com

Every business eventually hits a plateau.You know the feeling. You're working hard, showing up consistently, and doing all the things you've been told to do—but the growth you're looking for just isn't happening.In this episode, I'm pulling back the curtain on what's been happening inside my own brick-and-mortar business, The Dancing House.Over the past year, I've pulled every major growth lever available:✔️ Increased our prices and positioned ourselves as a premium offering.✔️ Reduced expenses and improved profitability.✔️ Tightened operations and systems.But none of those changes explain why we're experiencing our best summer enrollment in 17 years.The biggest shift came when I became certified in the Pumpkin Plan framework and used my own business as the test case. Instead of focusing solely on who we are, what we do, and who we serve, I went deeper. I started listening more closely to what our customers were actually saying.That insight changed everything.In this episode, I'm sharing:• The growth levers every business owner should understand• Why most marketing messages miss the mark• How customer language can transform your visibility• The messaging shift that helped drive our strongest summer enrollment ever• Why clarity beats complexity when it comes to marketingIf your business feels stuck, plateaued, or like you've tried everything, this conversation may help you identify the next lever to pull.And make sure you listen all the way to the end—I have a special offer exclusively for podcast listeners.Resources Mentioned:

Physiotherapist Tim Buckley returns in this Spotlight Series episode to break down the most common dance injuries, how to spot the difference between normal soreness and actual injury, and why consistent training matters more than you think. From ankle sprains to shoulder issues, he explains what shows up most in different disciplines and shares prevention strategies that go beyond just "warm up better." If you've ever wondered when soreness crosses into injury territory, this one's for you. A full transcript of the podcast is available here: https://www.acrobaticarts.com/blog/ep-135-spotlight-series-common-dance-injuries-with-tim-buckley About Tim Tim Buckley is a Physiotherapist from Melbourne, Australia. He has worked exclusively with elite ballet dancers, circus artists and orchestral musicians during his 19 year career and has spoken twice at IADMS conferences in Australia and the USA.He was one of two full time physios with The Australian Ballet from 2006-2008 and toured Australia, China, England and France. He joined Cirque du Soleil in 2009 and toured Japan, South America and North America with ‘Corteo' and ‘Quidam', before settling in Montréal to work at Cirque's international headquarters as the Supervisor of Performance Medicine.Tim then toured again as the Head Physiotherapist on Cirque du Soleil's production, ‘Kurios – Cabinet of Curiosities' in 2014-15, before moving back to Melbourne in 2016. After another year at The Australian Ballet and completing a Masters of Sports Physiotherapy, Tim re-joined Cirque du Soleil where he worked as a ‘fly-in' Head Physiotherapist on several touring shows including Amaluna, Volta, Crystal and Twas The Night Before, as well as in Montreal on various creation projects.Tim is currently the Senior Advisor of Performance Medicine Operations for Cirque du Soleil, providing clinical support to the physical therapy teams on Cirque's global touring shows. Tim is a consultant Physiotherapist for Acrobatic Arts Inc, providing input on the continuing development of their syllabus and programs.Tim also co-owns The Academy, a circus training center in London Ontario, with his wife Meaghan Wegg.www.theacademycircus.comFacebook: The Academy CircusInstagram: @theacademycircus Previous Acrobatic Arts Podcast Episodes: Ep 7 Acrobatic Arts Australia, New Zealand and Asia Division Managers Meaghan Wegg and Tim Buckley - https://youtu.be/_npmTPXgEtU
Ep Ep 28 Physiotherapist Tim Buckley - Dance Injuries, Pt 1 - https://youtu.be/IsaiS8OmebIEp 29 Physiotherapist Tim Buckley - Listener Questions, Pt 2 - https://youtu.be/e9OPbP9LhXgEp 71 Student vs Professional Training with Tim Buckley & Meaghan Wegg - https://youtu.be/C4nuWxfBrTo Connect with Acrobatic Arts on your favourite social media platform: Instagram: https://www.instagram.com/acrobaticarts/ Facebook: https://www.facebook.com/Acroarts Twitter: https://twitter.com/acrobatic_arts/ YouTube: https://www.youtube.com/c/AcrobaticartsCa Learn more and register for our programs at AcrobaticArts.com

If you've ever thought, “I should create a course…” but then immediately felt overwhelmed, stuck, or unsure where to even begin, this episode is for you.Today, I'm joined by Jasmine Jonte, founder and CEO of CRE8TION, and let me just say… she is the real deal.We dive into the difference between creating a course that simply shares information versus one that actually creates transformation, and why that difference is everything when it comes to results, reputation, and revenue.We also get into: When it's actually the right time to create a course (because yes, timing matters, and most people get it wrong)  How to think about a course as a business asset, not just another thing on your to-do list  And how to use AI the right way, without losing your voice, your value, or your credibility As a brick-and-mortar business owner myself, I'll be honest, I've dipped my toe into courses, and I have not done it well. This conversation gave me clarity, direction, and honestly… a little tough love in the best way.Jasmine is direct, she's thoughtful, and she's incredibly good at what she does. And around here, we believe clear is kind.If you've been sitting on ideas, spinning your wheels, or wondering if a course is the next right step, this episode is going to help you think about it in a whole new way.SHORT BIO:Jasmine Jonte is the founder and CEO of CRE8TION, where she helps top experts turn their knowledge into transformational, revenue-generating programs. She began as a 1st-grade teacher in one of Detroit's lowest-performing schools, where she learned to make complex ideas simple and engaging. In the online business world, she saw creators struggle with learning design, not expertise, and built CRE8TION to solve that gap. Her Course Flow to Cash Flow™ Method blends instructional design with business strategy to make programs powerful and profitable. Jasmine and her team ghostwrite courses end-to-end, from scripts and slides to workbooks and portals, so clients can stay in their zone of genius. Over six years, she has produced 120 programs and 1,500 lessons for 100,000+ students, generating millions in revenue for leaders like Candy Valentino, Nick Bradley, SUCCESS Enterprises, and Thought Leaders Institute.SOCIAL MEDIA LINKS:Website: www.cre8tion.co LinkedIn: linkedin.com/in/jasminejonte Instagram: https://www.instagram.com/jasminejonte/ If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Visibility Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Everybody is talking about AI.How to use it.How to rank in it.How to get recommended by it.But what if we're asking the wrong question?In this episode of The Visibility Podcast, Melissa Rose explores one of the most important concepts for businesses in an AI-driven world: consistency.Because AI isn't inventing businesses to recommend. It's analyzing the information already available and looking for signals of trust, relevance, and expertise.The businesses that will thrive aren't necessarily the ones posting the most.They're the ones showing up consistently.In this episode, Melissa breaks down four ways consistency impacts your visibility:✨ Consistency in your messaging.  Does your business clearly communicate who you serve and what makes you different?✨ Consistency across platforms. Do your website, social media, Google Business Profile, and online listings tell the same story?✨ Consistency in your content. Are you creating helpful content that reinforces your expertise over time?✨ Consistency in your business information. Are your business name, contact information, services, and profiles aligned everywhere online?If you've been wondering how AI search, Google, social media, and visibility all work together, this episode offers a practical framework that cuts through the noise.Because in a world filled with algorithms, automation, and AI-generated content, trust still wins.And trust is built through consistency.In this episode you'll learn:What AI search is actually looking forWhy consistency matters more than frequencyThe role social media plays in your digital footprintHow inconsistent messaging hurts visibilityWhat business owners are getting wrong about AI searchSimple ways to strengthen your online presence todayThe businesses that will win in the AI era won't be the loudest.They'll be the clearest, most trustworthy, and most consistent.If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Interviews Editor Christopher Honey speaks with ballerina Dorothy A. Rogers-Walker about the language of dance. Dorothy A. Rogers-Walker is a classically trained ballerina and the artistic director of St. Mark's Dance Studio, where she has been a dedicated leader since 1983. She began as a substitute teacher and choreographer and now leads the studio while continuing to teach ballet and pointe.She trained at the Dance Theatre of Harlem and performed with Point Park University and the Capitol Ballet through the Jones-Haywood School of Ballet. She also served as Ballet Mistress for the St. Mark's Dance Company in Prague.

If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.In this conversation with Dave Masovich, we break down the real reason most marketing doesn't convert—and it's not because you're not posting enough.It's because you're missing the strategy behind the message.Inside this episode, we cover:✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one) ✨ Why 40–60% of marketing efforts are wasted—and how to stop the leak ✨ The power of the 80/20 rule (Pareto Principle) in your marketing strategy ✨ The six key places to uncover insights that shape a powerful, resonant message ✨ Why message clarity—not more content—is the real driver of growth ✨ How to create marketing that actually connects, converts, and builds long-term trustIf you've been feeling stuck, plateaued, or like your marketing “should be working better than it is”… this episode will shift how you think—and how you show up.Our Guest Info:Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketingconsultancy reinventing the way marketing is done. He helps organizations drive growth inrevenue, talent, and engagement by improving how they sell, communicate, market, and aligntheir people.Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running NoBullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actionsleaders can use to drive real performance.Earlier in his career at UPMC, Dave's marketing leadership helped drive growth from under $1billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, andreal-world execution to help organizations grow sales, strengthen culture, and increaseenterprise value.https://davemastovich.com/https://massolutions.biz/https://www.linkedin.com/in/davidmmastovich/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Send us Fan MailGuests - Robb Gibbs, Brittni Johnson, and Anonymous SubmissionsHosted By - Courtney Ortiz and Lesley MealorTo close out Season 7 of Making the Impact, we are getting real about the often unspoken truths in the dance competition judging space. Veteran IDA judges Robb Gibbs and Brittni Johnson, as well as anonymous submissions from judges around the country, share what it can really be like during those long weekends behind the table. Spoiler alert - sometimes it's not pretty. This is the first episode of a two episode series, so stay tuned for part 2 releasing as a summer bonus episode in June!Topics Include:Discussing the reasons we love judging - and the reasons that it becomes harder and harder each seasonTravel nightmares and lodging snafus - all to save a dollarThe realities of trying to stay true to your values while adhering to company policiesHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 7. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceRobb Gibbs - @robb.gibbsBrittni Johnson - @being_brittni, @alignment.in.danceCheck out our service: IDA Online Judge's CritiquesSend us a video of your dance and an IDA Judge will critique your routine! You can request a genre-specific specialty judge or add on 10 minutes of additional feedback. 24 hour rush delivery available! Submit your video now! Join our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

Send us Fan MailHosted By - Courtney Ortiz and Lesley MealorThat's a wrap on Season 7 of Making the Impact - A Dance Competition Podcast! Thank you to all our loyal listeners who have been here since the beginning for all your support, and to our new fans who have joined us this year! We can't wait to share season 8 with you - but for now, happy summer!MARK YOUR CALENDARS: Season 8 is scheduled to release on Thursday, September 3rd, 2026.Topics Include: Favorite episodes of Season 7 Info on summer bonus episodes What's new for Season 8Help support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 7. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceImpact Dance Adjudicators - @impactdanceadjudicators Join our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing  Why curated social media alone is not enough  How Google Business Profile builds trust and credibility  Why reviews, photos, and client feedback matter more than ever  The role SEO and Google search play in visibility  Why business owners are losing clients without realizing it  How your website should combine perception AND proof  Why visibility is more than just social media marketing  The connection between trust, search, and conversion  How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception  Google Business Profile creates verification  Your website bridges the gap between the two  Visibility without trust will not convert  Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners  Brick-and-Mortar Businesses  Local Business Owners  Service-Based Entrepreneurs  Businesses wanting stronger SEO and local visibility  Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization

Send us Fan MailGuests - Summer Aiello & Shannon ThomasHosted By - Courtney Ortiz and Lesley MealorOur final throwback episode is one for the dance moms out there! Being a dance parent requires learning a lot of new information, from theatre etiquette to competition structures. But one thing that's not covered in any studio handbook is how not to be a stage mom. Join studio owner Shannon Thomas and veteran dance mom Summer Aiello for this informative chat! This episode originally aired on March 24, 2022. Topics Include:Understanding boundaries between your dancer and your studio ownerLearning what is acceptable dance parent behaviorHow to stay involved without pushing limitsHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 7. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceSummer @SummerbelliesShannon @legacydance386This episode is sponsored by:Check out our service: IDA Online Judge's CritiquesSend us a video of your dance and an IDA Judge will critique your routine! You can request a genre-specific specialty judge or add on 10 minutes of additional feedback. 24 hour rush delivery available! Submit your video now! Join our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you.In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today's world.But this isn't just another conversation about running Facebook ads.Because behind every click, inquiry, and lead is a real person—a busy parent looking for connection, trust, and the right fit for their child.Together, Melissa and Kristian unpack how dance studio owners can approach marketing more strategically without losing the human side of their business.They discuss: Whether Facebook and Instagram ads are realistic for smaller dance studios  Common dance studio marketing mistakes that waste money  Why lead follow-up matters more than most studio owners realize  How to make dance advertising feel authentic instead of salesy  What studio owners should focus on before ever spending money on ads  Why systems and visibility work together  The relationship between organic marketing, Google Business Profile optimization, and paid advertising  How to attract the right dance families—not just more leads Melissa also asks the questions every studio owner is secretly thinking: “Do ads actually work?” “How much money should I realistically spend?” “Can small studios compete?” “What if I waste money?”If you're a dance studio owner trying to grow enrollment, improve your dance studio marketing, increase visibility, or better understand dance advertising, this episode is packed with practical insight and honest conversation.About Kristian Altuve: Kristian Altuve is the founder of Dance Motion Marketing, where he helps dance studio owners build predictable enrollment systems through marketing, lead follow-up, automation, and strategic growth systems. His mission is helping studio owners stop guessing and start growing through clear, repeatable systems that actually work in the real world of running a studio.Our Guest Info:Website: https://www.dancemotionmarketing.com/IG: https://www.instagram.com/dancemotionmarketing/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Send us Fan MailGuests - Lynne McNelis and Jennifer LobaitoHosted By - Courtney Ortiz and Lesley MealorIn Episode 267 of Making The Impact - A Dance Competition Podcast, two former dancers join us to chat about what it's like to raise competitive dancers in this new era in the industry. From memories of "the good old days" to current challenges and joys, this is an episode you don't want to miss!Topics Include: The search for the right dance studio Differences between the old generation and the new generation of dancersSetting your dancer up for what success looks like for them using your knowledge of danceHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 7. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceLynne McNelis - @lynnemcnelisJennifer Lobaito - @Dancefixwithjenn This episode is sponsored by:Check out our service: IDA Online Judge's CritiquesSend us a video of your dance and an IDA Judge will critique your routine! You can request a genre-specific specialty judge or add on 10 minutes of additional feedback. 24 hour rush delivery available! Submit your video now! Check out IDA affiliated competition True Dance Challenge! www.truedancechallenge.comJoin our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

If your studio's marketing sounds like everyone else's… this might be why.  In this episode, branding expert Bruce Turkel shares why standing out has nothing to do with what you offer and everything to do with how people experience your brand.  From understanding what today's customers actually care about to breaking free from outdated "features-based" marketing, this conversation will challenge the way you position your studio and help you connect in a way that drives real growth.  If you're tired of blending in and ready to build a brand families feel, this episode is a must-listen.  Description/Show notes  If your studio's marketing sounds like everyone else's… this might be why.  In this episode, branding expert Bruce Turkel shares why standing out has nothing to do with what you offer and everything to do with how people experience your brand.  From understanding what today's customers actually care about to breaking free from outdated "features-based" marketing, this conversation will challenge the way you position your studio and help you connect in a way that drives real growth.  Bruce explains why function is simply the "cost of entry" in today's market and how the studios that truly thrive are the ones creating emotional connection, memorable experiences, and meaningful differentiation.  If you're tired of blending in and ready to build a brand families feel, this episode is a must-listen.  What You'll Learn  Why most dance studio marketing sounds the same  The difference between function and brand value  How emotional connection influences buying decisions  Why customer experience matters more than features  The branding lesson dance studios can learn from Tiffany & Co.  How to make your studio stand out in a crowded market  The key difference between good brands and great brands  Bruce Turkel is an internationally recognized branding expert, speaker, and author who helps businesses create more valuable and memorable brands. He has worked with major companies including Discovery Channel, Hasbro, Bacardi, and Miami, and is the author of several books on branding and customer experience, including All About Them, named one of Forbes' top business books of the year.  Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation  

Send us Fan MailGuests - Carrie Euker, Holly GannettHosted By - Courtney Ortiz and Lesley MealorToday's throwback episode takes us back to Making The Impact - A Dance Competition Podcast's very first season! This episode features IDA judges Carrie Euker and Holly Gannett discussing ways to keep ballet fun, relevant and beloved in the dance competition world. This episode originally aired on March 30, 2020.Topics Include: Ideas for keeping ballet class interesting What judges look for in a ballet competition routine How ballet can benefit other styles of danceHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 7. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceCarrie Euker - @CMEuker Holly Gannett - @Hollcoll77This episode is sponsored by:The DanceOne Summit The premier event for dance teachers and studio owners to unite. share. inspire! This summer in New York City - August 13-16th, 2026.Register now for $100 off using promo code: DOS26IMPACT Join our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

Today's episode is one I personally needed.As I've stepped into offering higher-ticket services, I found myself bumping up against some mindset blocks—questions like: Am I worth this? Will people actually pay this? Do I need to give more to justify the price?So I brought on someone I trust deeply in this space—Nikki Rausch, also known as The Sales Maven—to walk us through it.Inside this conversation, Nikki breaks down one of the most powerful concepts around pricing and value:You will often be paid the most for what is easiest for you.We dig into her framework around the four levels of competency, and why your zone of genius—the thing that feels second nature to you—is actually where your highest value lies.We also talk about something so many business owners get wrong when they start charging more: Over-delivering.Nikki shares why giving more isn't always better—and how overwhelming your client can actually take away from their experience. Instead, we shift the focus to what really matters: a clear, confident, and supportive client experience.And finally, we dive into one of Nikki's superpowers:Asking better questions.Because the right questions don't just lead to better sales—they lead to better relationships, better results, and clients who feel truly seen and understood.Nikki also shares a free resource with you—her Easy Follow-Up Guide—to help you confidently stay connected with potential clients without feeling awkward or pushy. You'll find that linked in the show notes.If you've ever felt stuck around pricing, selling, or stepping into your next level of business—this episode will meet you right where you are and help you move forward with clarity and confidence.And if you're ready to be seen as the go-to in your industry, don't forget to grab my free Google Business Profile workshop at msmelissarose.com/deals.All things Nikki Rausch - The Sales Maven Website: https://yoursalesmaven.comIG https://www.instagram.com/your_sales_maven/LI www.linkedin.com/in/nikkirauschYouTube http://www.youtube.com/c/SalesMavenFB https://www.facebook.com/yoursalesmaven/Blog: https://yoursalesmaven.com/sales-maven-blog/Her Gift to Us!Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Send us Fan MailGuests - Kathryn Morgan and Tommie Lin KestenHosted By - Courtney Ortiz and Lesley MealorIn Episode 265 of Making The Impact - A Dance Competition Podcast, guests Kathryn Morgan and Tommie Lin Kesten join us for an eye-opening chat about pointe! From pointe-readiness to shoe preparation, we dive into the challenges and joys of dancing en pointe!Topics Include: The real amount of training that should occur prior to going en pointe Tips for finding the right pointe shoe for you Is pre-pointe class necessary?Help support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 7. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceKathryn Morgan - @Kathryn_MorganTommie Lin Kesten - @tommielinThis episode is sponsored by:The DanceOne Summit The premier event for dance teachers and studio owners to unite. share. inspire! This summer in New York City - August 13-16th, 2026.Register now for $100 off using promo code: DOS26IMPACT Check out IDA Affiliated Competition Star Talent Productions!View their 2027 season tour dates and register now at www.startalentproductions.comJoin our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

Send us Fan MailGuests: Jennifer Armstrong, Devin Pendleton and James MurphyHosted by: Courtney OrtizToday's IDA Competition Spotlight episode features Star Talent Productions, based in North Carolina and celebrating their 20th season this year! Owner Jennifer Armstrong and emcees Devin Pendleton and James Murphy join Courtney to chat about their journeys in the competition space, and what makes Star Talent Productions stand out from the crowd!Follow Jennifer Armstrong, Devin Pendleton and James Murphy on social media - @StarTalentDance, @startalentdevin, @startalentjames and be sure to check out their upcoming projects.Help support our podcast. Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members-onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Season 4 & 5. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!This episode is sponsored by:Check out IDA Affiliated Competition Star Talent Productions!View their 2027 season tour dates and register now at www.startalentproductions.comCheck out our service: IDA Online Judge's CritiquesSend us a video of your dance and an IDA Judge will critique your routine! You can request a genre-specific specialty judge or add on 10 minutes of additional feedback. 24 hour rush delivery available! Submit your video now! Follow your Host & Guests!Courtney Ortiz - @courtney.ortizJennifer Armstrong - @StarTalentDanceDevin Pendleton - @startalentdevinJames Murphy - @startalentjamesJoin our NEW Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow us on social media at @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show

If your Google Business Profile has been suspended or you're stuck in verification, you're not alone. It happens. In this episode, Melissa breaks down: Why Google suspends business profiles  The difference between service areas vs physical locations  The most common verification mistakes  When you actually need more than one Google listing  And what to do instead to grow your visibility the right way If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Guests - Ty Williams, Tonysha  McIntosh, Haley EverettHosted By - Courtney Ortiz and Lesley MealorIn Episode 263 of Making The Impact - A Dance Competition Podcast, we are joined by studio owners Ty Williams and Tonysha McIntosh, and dance educator Haley Everett to talk about the many ways competitive dance can be more inclusive and diverse. Dancers from all walks of life deserve to feel welcomed and included at dance competitions, and our guests are doing great work in the field to contribute to that positive atmosphere. Topics Include: What Haley's All Needs dance classes are all about, and advice for others who are interested in adding inclusive programming The types of diversity that people often overlook in competitive spaces (diversity of style of dance, age, and race on judging panels, diversity of competition leadership) and why it's important for everyone to be represented What work still needs to be done to make competition spaces more inclusiveHelp support our podcast! Join Making The Impact's Platinum Premium Subscription today! Your membership includes:Monthly Q&A episodes released to members onlyPriority to have your questions answered each month on the live Q&A.Ad-free listening for all of Seasons 4 through 7. No sponsored ads!20% off all IDA MerchandiseExclusive bonus content released throughout the yearDiscounted IDA Online CritiqueGroup Zoom check-ins 3x per season with Courtney Ortiz!Your support helps us produce future episodes of Making The Impact for years to come!Making The Impact's Platinum Premium - Sign up now for only $5/month!Follow your Hosts & Guests!Courtney Ortiz - @courtney.ortizLesley Mealor - @miss.lesley.danceTy Williams - @Ty.Williams.5, @tntdanceacademy_Tonysha McIntosh - @nyshfaith, @tntdanceacademy_Haley Everett - @haley_everett19, @studio19dancecompanyThis episode is sponsored by:Check out our service: IDA Online Judge's CritiquesSend us a video of your dance and an IDA Judge will critique your routine! You can request a genre-specific specialty judge or add on 10 minutes of additional feedback. 24 hour rush delivery available! Submit your video now! Join our FREE Facebook Group and connect with us! Making The Impact - A Dance Competition Podcast Community Leave us a review on Apple Podcasts! We would love to hear from you! Join our Newsletter for weekly episode releases straight to your inbox! Follow Impact Dance Adjudicators on social media @impactdanceadjudicators and for a list of IDA Affiliated dance competitions, visit our website at www.impactdanceadjudicators.comSupport the show