Podcasts about applied analytics

In this episode of the Ignite, Cardinal's Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! You'll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in AI outputs, demonstrating how detailed information about your brand can enhance the quality of AI-generated content. This episode will equip you with advanced AI strategies for user research and predictive analysis, helping you make data-driven decisions and optimize your marketing efforts. RELATED RESOURCES Beyond Efficiency: AI's Role in Maximizing Marketing Performance -  https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-maximizing-marketing-performance/  Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/  Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/ 

In this episode of the Ignite, Cardinal's Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp explore the intricacies of Google's Performance Max (PMAX) advertising platform. Our hosts discuss the initial challenges marketers faced, best practices for testing new media placements, and how PMAX has evolved over the past year. You'll also hear actionable advice on how to leverage PMAX as a stepping stone towards full-funnel advertising, ensuring your campaigns are audience-focused and not just keyword-driven. Don't miss this opportunity to elevate your digital marketing strategy!  RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Enhancing Lead Quality in Healthcare: A 5-Step Process - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-healthcare-lead-quality/  How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/

Candace ("Candi") Yano is a Distinguished Professor with a joint appointment between the Department of Industrial Engineering and Operations Research (IEOR) and the Operations and Information Technology Management group at the Haas School of Business at UC Berkeley. She currently holds the Gary and Sherron Kalbach Chair in Business Administration and the Morris Chang Distinguished Professorship in the Management of Technology Innovation at UC Berkeley. She has served as department chair in the IEOR Department and as the Associate Dean for Academic Affairs at Haas. In addition to her faculty positions, she currently serves as the Faculty Director for the concurrent MBA-Master of Engineering program. She holds an A.B. in Economics, a M.S. in Operations Research, and a M.S. and Ph.D. in Industrial Engineering from Stanford University. Professor Yano's primary research interests are production, inventory and logistics management, particularly on how to deal with various sources of uncertainty in these contexts, as well as interdisciplinary problems involving operations and marketing. She has authored or co-authored over 80 articles and book chapters on these subjects and is the recipient of a variety of National Science Foundation and industry grants. She has served as the Editor-in-Chief of IIE Transactions and Department Editor for Management Science, as well as in various editorial capacities for Operations Research, Interfaces (now INFORMS Journal on Applied Analytics), Manufacturing and Service Operations Management, Service Science and Naval Research Logistics, among others. Professor Yano is a co-founder of the Women in Operations Research and Management Science (WORMS) Forum within the Institute for Operations Research and the Management Sciences (INFORMS) and was awarded this organization's Award for the Advancement of Women in 2008. She has also received the Kimball Medal, the highest award for service given by INFORMS, in 2018 and the INFORMS President's Award in 2022. Professor Yano is a Fellow of both INFORMS and the Institute of Industrial and Systems Engineers (formerly Institute of Industrial Engineers).

More than 27 million individuals are the victims of human trafficking globally that's according to the US State Department. The 2022 United Nations report on global trafficking suggests that 39 percent of trafficking is associated with sexual exploitation, while also noting that's likely an underestimate. An initiative at the University of Alabama is working to develop methods for finding evidence of trafficking online, that's the focus of this episode of Stats and Stories with guest Nickolas Freeman. Freeman, Ph.D., is an Associate Professor of Operations Management in the Department of Information Systems, Statistics, and Management Science. Dr. Freeman is also an Associate Editor for INFORMS Journal on Applied Analytics (IJAA). He is an active member of the Institute for Operations Research and Management Science (INFORMS) and earned their Certified Analytics Professional (CAP) certification in 2014. He is also a member of the Production and Operations Management Society (POMS). Dr. Freeman is an active researcher with interests that include healthcare operations management, supply chain risk management, and applied analytics. He has several publications in journals including Manufacturing & Service Operations Management (MSOM), Production & Operations Management (POMS), Omega, the European Journal of Operational Research (EJOR), and INFORMS Journal on Applied Analytics (formerly Interfaces), and IISE Transactions (formerly IIE Transactions).

Today's guest on the ‘AI in Financial Services' podcast is Dr. Lori Cenci, US Head of Unauthorized Trade Surveillance at HSBC and Lecturer of Applied Analytics at Columbia University School of Professional Studies. She has over two decades of experience in risk, compliance, conduct, capital markets, quantitative research, product development, client advisory, consulting, writing, and teaching with such austere financial services brands as HSBC. Dr. Cenci returns to the platform to discuss the challenges in developing a company culture built around analytics. Together with Emerj CEO and Head of Research Daniel Faggella, she pulls from experiences across her career to advise on best practices for managing the c-suite and developing dashboards that solve real business problems.

Today's guest is Dr. Lori Cenci, Lecturer of Applied Analytics at Columbia University School of Professional Studies. She has over two decades of experience in risk, compliance, conduct, capital markets, quantitative research, product development, client advisory, consulting, writing, and teaching with such austere financial services brands as HSBC. In conversation with Emerj CEO Daniel Faggella, they dissect the impact of AI on insider risk detection and compliance in the financial services space and what a day in the life is like for a market abuse investigator. Later, Lori offers strategies for sorting organizational problems and developing the right questions that automatically cultivate the best data to detect insider risk. If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!

This week's construction tech news with Jeff Sample (@IronmanofIT), and Nathan Wood (@NathanCWood) Featuring: - Interview with David Jeon from Olsen Consulting - Construction Tech News of the Week Follow @TheConTechCrew on social media for more updates and to join the conversation! Listen to the show at http://thecontechcrew.com Learn more at http://thecontechcrew.com or follow @TheConTechCrew on Twitter.

TJ Rosene - Head Men's Basketball Coach at Emmanuel College, Director of Coach Development for PGC, Host of the Hardwood Hustle Podcast

Thursday July 7, 2022 - The IRS is being accused, yet again, of political targeting. This time the alleged targets are former FBI Director James Comey and former Deputy Director Andrew McCabe. Both men were subject to a National Research Program audit (NRP). The NRP is run from the IRS's Research, Applied Analytics and Statistics Division. That division is directed by career statisticians and data scientists. Those chosen for an audit are randomly selected by a computer program from a list of taxpayers across the income spectrum to determine compliance levels with the nation's tax codes, according to John Koskinen, the former IRS commissioner. Current IRS commissioner , Charles Rettig, was appointed by President Trump. His term ends in November 2022. There was already talk of the Biden Administration replacing him. Now, some in Congress are demanding he be fired immediately. Attorney Steven A. Leahy reviews the allegations on Today's Tax Talk. https://thehill.com/policy/finance/3549408-irs-in-political-storm-over-trump-era-audits/ https://www.washingtonpost.com/us-policy/2022/07/07/trump-irs-rettig-audit/ https://www.nytimes.com/2022/07/07/us/politics/irs-comey-mccabe.html https://www.irs.gov/irm/part4/irm_04-022-001 https://www.propublica.org/article/the-secret-irs-files-trove-of-never-before-seen-records-reveal-how-the-wealthiest-avoid-income-tax --- Send in a voice message: https://anchor.fm/steven-leahy1/message

Phone interviews are just as important as in-person interviews, so adequately preparing for them can influence your success. Many companies use phone calls with candidates who look good on paper to determine if those applicants are ready to move to longer, more in-depth interviews. Actually, with the right approach, phone interviews can be seen as an advantage to interviewees - all you need is super communication skills.In this episode of The New Nomad, Allen Koski welcomes Paul Bailo, founder and CEO of Phone Interview Pro and professor at Columbia University, in sharing his expertise on why communication is important in everything. They also talked about the future of work and why companies and organizations should adapt to working remotely. So before you go from ecstatic to panicked wondering how in the hell you're going to knock the interviewer's socks off, tune in to this week's episode and polish your communications skills to ace the interview you have been waiting for.[2:48] Work is your friend[9:27] Prepare yourself for progress in your industry[15:53] The Big Pause[21:17] Mindsetting makes your job more worthwhile[23:53] Hone your strengths, don't dwell on your weaknesses[30:22] Having great communication skills is a must in today's worldGUEST BIO:Paul J. Bailo, MBA, MSW, is the founder and CEO of Phone Interview Pro, a service for job seekers who want to perfect their telephone job interviewing skills. After recognizing that the importance of the phone interview is often overlooked, Bailo prompted Phone Interview Pro to create a 250-plus point phone evaluation, previously nonexistent in the career services industry.Collateral to his business impact, Paul teaches at Columbia University as Adjunct Executive Graduate Professor in Applied Analytics and Digital Marketing, Innovation, and Data Analytics at New York University. He served as an Executive Advisor to the Governments of Nigeria, Saudi Arabia, and Abu Dhabi, as well as the Central Bank of Nigeria and Drexel University. Paul also acquired unique eight US patents.LINKS:LinkedIn: https://www.linkedin.com/in/paulbailo/Oz Digital Consulting: https://followoz.com/PIP Consulting Group: https://pipconsultinggroup.com/COVID Survivors for Change: https://covidsurvivorsforchange.org/Follow Insured Nomads at:Instagram: @insurednomadswww.insurednomads.com

Credit unions have always offered personalized customer service—but is that enough to survive in an age of digital ascendancy and pandemic uncertainty? The fact is yes, credit unions can survive and thrive if they can balance the personal/digital equation, and work to attract a young demographic receptive to their value proposition and non-profit status. Randy Rosen, Vice President Benchmarking and Applied Analytics for Curinos (a division of Informa Financial Intelligence) explains what it will take for credit unions to win in 2022 and beyond.

The fascinating history of operations research can trace some of its earliest applications back to the military during World War II. Since then, its role has continued to grow and evolve, and today it is still a vital tool in helping our modern military address some of its most complex challenges, from logistics, to equipment, to personnel, and more. In this episode, I am joined by Phil Jenkins with the Air Force Institute of Technology to discuss a new study, “An Air Force Pilot Training Recommendation System using Advanced Analytical Methods,” that is slated for publication in the INFORMS Journal on Applied Analytics. We'll discuss how the application of existing O.R. and analytics methods in novel new ways can help address challenges associated with training U.S. Air Force pilots.

Tim VanTassel, a VP of analytics software organization FICO, has rich experience in consulting, financial services, and banking. He's interested in data and applied analytics, which he finds incredibly important in delivering convenient member experience, especially when it comes to credit unions.In the latest episode of Digital Banking Podcast, he introduces the concept of FICO score, which is another brand of credit score widely used by lenders worldwide, but he also mentions other issues faced by credit unions and the process of their digitalization. Tim is focused on data, seeing them as an essential factor in user experience, loans, and sales.What will you hear?Through many interesting examples provided by both Tim and our host, Josh DeTar, you will learn about the FICO's main goals, credit, members, behavior scores, sales relevancy, digitalization, and other concepts closely related to credit unions and member experience.Tim and Josh will also discuss the problem of transactional fraud, another field in which Tim excels. Can fraud affect one's credit score even if people didn't know they were victims? You'll be surprised. 

Neal Sivadas is a senior at the University of Southern California studying the Business of Cinematic Arts with a minor in Applied Analytics. He is an aspiring Product Marketing Manager with a focus in helping brands understand and market to the Gen Z audience. He created the Find Gen Z Series, the most followed Gen Z newsletter on LinkedIn with 10K subscribers. Previous internships include product marketing management at Amazon, strategy and insights at VaynerMedia, in addition to directing digital strategy for the Trojan Marketing Group and strategy at JUV Consulting.

We are kicking off this week on Business as Usual by welcoming Matthew Marolda, Executive Vice President of Tulco Holdings (Thomas Tull -- https://tulcoholdings.com). Matthew has a robust career in tech, having served as Chief Analytics Officer of Legendary Entertainment and President of Applied Analytics at Warner Media. His experience in building companies (spun out three companies from Stratbridge) which focus on deep analytics in entertainment and sports franchises will make this a BAU you will not want to miss. Matthew will talk about how Tulco Holdings enables companies to unlock rapid, sustainable growth through the application of advanced data science. Tulco Holdings identifies industries with static business models and takes material stakes in companies ready to scale with the adoption of leading-edge AI and proprietary technologies.

Brett Bergen is a Financial Planning & Analysis professional for the U.S. Navy in Washington, D.C. Originally from the Philadelphia area, Brett graduated in the top 2% of his class from Penn State University in 2009, with a double-major in Finance and Industrial Psychology. He later graduated from Columbia University with a Masters in Applied Analytics. Today, Brett works with a team to manage multi-billion dollar budgets for the U.S. Navy’s Radars, Electronic Warfare, & Lasers to keep America’s Navy #1 in the world. Outside of his day job, Brett channels his passion for education into an organization he founded, called The Wiseman Institute. Working evenings and weekends over the last several years, he has taught over 5,000 students in 123 countries how to crush their high school, college, and graduate classes. This Fall, he’s launching a new training called “Megamind”, which is a complete guide to acing online classes. You might say it is perfect timing for students suddenly finding themselves forced to take distance learning during the present pandemic.  Brett shares the 'mind blowing' results you can achieve through his program on Thrive LOUD with Lou Diamond.

According to the Transportation Security Administration (TSA), in 2019, 4,432 firearms were found in carry-on luggage at airport security checkpoints. Dating back to 2014, that number jumps to more than 20,000 firearms and new research strongly suggests that number could actually have been even higher, as even more firearms may not have been detected.  For this episode I am joined by Sheldon Jacobson from the University of Illinois at Urbana-Champaign, whose research in the INFORMS Journal on Applied Analytics, “Using Risk-based Security to Quantify the Number of Firearms Missed at Airport Security Checkpoints,” looks not only at the increased number of firearms found at security checkpoints over the past few years, but at the reasons behind this increase.

The movie industry has adopted "moneyball" techniques, based on data and analytics, to drive box office success. Join CXOTalk host Michael Krigsman in conversation with analytics pioneer, Matthew Marolda, to explore how Legendary Entertainment uses analytics to drive box office success.Matt Marolda is Chief Analytics Officer at Legendary Entertainment, where he started the company's Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company.

The movie industry has adopted "moneyball" techniques, based on data and analytics, to drive box office success. Join CXOTalk host Michael Krigsman in conversation with analytics pioneer, Matthew Marolda, to explore how Legendary Entertainment uses analytics to drive box office success.Matt Marolda is Chief Analytics Officer at Legendary Entertainment, where he started the company's Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company.

In this episode of "Behind the Scenes," Hassan Akmal interviews Marianne Seiler, a faculty member of the Master of Science in Applied Analytics program at SPS, to discuss data literacy. Hassan Akmal is the executive director of Industry Relations and Career Strategies at Columbia University's School of Professional Studies. "Behind the Scenes" is a new podcast series featuring interviews with professionals discussing provocative career-related topics to set the stage for students.

LISTENUPSHOW   Governance, strategy meets growth, sage advice from Thomas L. Doorley, Chairman, CEO, Cofounder. Tom tells us it’s satisfying to help entrepreneur's across the full cycle of Stage 0 (idea) through to Stage 4 (sustainable enterprise).All young companies have to face the daunting task of “crossing the Valley of Death”, also known in academic circles as “crossing the Chasm”. This is the fact that describes the competitive dynamics in a business sector where lots of small, high-growth, young companies exist and a few much larger, more established companies have scale and scope. The challenge: How to go from young/small (Stage 1-2) to the other side of the Valley (Stage 4) where they have enough process, structure, and scale in place to be ‘sustainable’   In the case of his first startup, Braxton Associates, a strategy consulting firm launched after the Boston Consulting Group defined the consulting space they named”Strategy” and Bain & Co followed suit, we were half a decade late to the game. They grew organically from their Boston base to a second office in London and a joint venture in Tokyo (he knew they had to be global). They grew rapidly to about 100 professionals. His Valley to jump was the challenge to be 10X the size to meet the competition in the battle for major clients. They were approached by the then CEO of Touche Ross (prior to their merger with Deloitte) to become their operational and IT consultancy into the sphere of C-Suite advisors. Two years after they joined the merger with Deloitte was consummated.   Tom has helped successful entrepreneur's like Matthew Marolda who is now Chief Analytics Officer at Legendary Entertainment. He formed and runs Legendary’s Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company. Prior to Legendary, Matt Marolda founded StratBridge LLC in 1999. StratBridge had two software solutions businesses: “moneyball” player analysis software used by many organizations in the NFL, NBA, European Football and Major League Soccer (sold to XOS Digital in 2012), and dynamic pricing and revenue analysis software used by many professional sports teams (acquired by Legendary in 2014, after Mr. Marolda had joined Legendary). He earned his MBA at the Tuck School at Dartmouth where he won the Adams Award for Excellence in Entrepreneurship. Matt Marolda graduated from Bowdoin College with Honors, earning majors in economics and mathematics and a minor in art history.   Tom's other clients: Northrop Grumman, Deloitte, and Abeam Consulting (Japan). Most recently the New England Region of Deloitte for Retired Partners honored Tom in their Hall of Fame – this past December 2016. Tom spoke to a group of 2000 employees about a balanced life.   New England Region of Deloitte for Retired Partners Honored Tom in their Hall of Fame - this past December 2016. Spoke to the group of 2000 employees about a balanced life.   Keep in contact with Tom on Twitter, Linkedin & back at his website.  

SF MusicTech Summit XVI on November 11, 2014 Hotel Kabuki, San Francisco, CA www.sfmusictech.com PANEL TOPIC: "Applied Analytics" MODERATOR: Mike King, Berklee Online SPEAKERS: Lars Murray, Pandora www.pandora.com Matt Urmy, Artist Growth www.artistgrowth.com Kiran Gandhi, Data Analyst / M.I.A. Drummer www.kirangandhi.com ************************* Recorded by Media One AV www.mediaoneaudio.com