Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Glenn Elliott, Manager of Digital Applications - SEO and GEO at Hackensack Meridian Health, as they discuss the integration of AI and SEO, emphasizing the shift towards AI Inclusion Optimization (AIIO) and the importance of adapting to AI-driven changes in search engine algorithms. You'll learn about specific strategies for enhancing digital marketing in healthcare, such as optimizing Google Business Profiles and improving physician profiles to boost search visibility. The episode also highlights the significance of cross-functional team collaboration and leadership support in fostering a culture of innovation and experimentation, encouraging you to start small, be flexible, and continuously learn to stay ahead in the evolving digital landscape. RELATED RESOURCES Connect with Glenn - https://www.linkedin.com/in/glenn-elliott/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/ How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/

First-party data can only take you so far. To scale your healthcare marketing strategy and reach high-intent patients, you need to tap into third-party audiences. Cardinal's CGO, Lauren Leone, and CSO, Rich Briddock, break down how to use third-party data to improve targeting, reach clinical and payer-based segments, and overcome data limitations.The discussion also covers the costs and platforms for activating these audiences, providing you with a comprehensive understanding of how to integrate them into your marketing strategy to improve lead quality and operational efficiency. RELATED RESOURCES Reaching the Right Patients with 3P Data - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/reaching-right-patients-with-3p-data/ How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ 10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/#)-implement-advanced

Is your patient experience strong enough to fuel real growth? In this episode of Ignite, Cardinal's CEO Alex Membrillo is joined by Daniel Goldberg, Senior Vice President of Sales and Growth at United Musculoskeletal Partners, to dive into the intricacies of healthcare marketing, offering valuable insights for healthcare marketers looking to enhance patient acquisition and engagement. You'll learn about the importance of aligning marketing efforts with operational capabilities to ensure a seamless patient experience, from the first contact to the final outcome. The discussion also highlights the shift towards value-based care, emphasizing the need to measure outcomes and quality as key differentiators in the competitive healthcare landscape. By tuning in, you'll gain practical strategies for leveraging patient testimonials, optimizing full-funnel advertising, and utilizing data-driven approaches to improve marketing effectiveness and patient satisfaction. RELATED RESOURCES Connect with Daniel- https://www.linkedin.com/in/daniel-goldberg-9a707432/  Orthopedics Marketing in 2025: The Top Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-orthopedics-marketing-trends-for-2025/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Smile Partners USA Digital Marketing Director Ashley Minaudo for a conversation packed with valuable insights for healthcare marketers navigating the evolving landscape of dental and healthcare marketing. The discussion emphasizes the critical connection between marketing strategies and patient experience, highlighting the importance of retention and re-engagement campaigns post-appointment. You'll learn about leveraging technology, including AI, for personalized patient engagement and the significance of educational content in building brand trust. The episode also covers practical strategies for managing multi-brand identities, optimizing call center conversions, and utilizing data analytics to refine marketing efforts. This episode is a must-listen for those looking to enhance patient loyalty and streamline marketing operations in a competitive healthcare environment. RELATED RESOURCES Connect with Ashley - https://www.linkedin.com/in/ashley-minaudo-2989b596/ Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025/ DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/ How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

In this episode of Ignite, Confluent Health Chief Marketing Officer Meg Dietzel joins Cardinal CEO Alex Membrillo to discuss the importance of building a strong employee brand to attract and retain clinicians amidst a healthcare shortage, emphasizing the need for strategic recruitment marketing. The episode also dives into effective patient acquisition strategies, focusing on educating patients and leveraging content marketing to enhance patient retention. You'll learn how to balance local brand identity with broader organizational goals, optimize digital strategies for recruitment, and understand the critical KPIs that drive success in healthcare marketing. RELATED RESOURCES Connect with Meg - https://www.linkedin.com/in/meg-dietzel/  Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/ Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/ Solving Healthcare Staffing Shortages: How Marketing Technology Can Help - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/solving-staffing-shortages-marketing-technology/

Performance creative isn't just about great design—it's about driving meaningful results. Host Lauren Leone, Cardinal's CGO, and Jean Zhang, Sr. Creative Director, explore the critical role of performance creative in enhancing media strategies for healthcare marketers. You'll gain insights into how audience segmentation and tailored messaging can significantly improve patient engagement and conversion rates. By understanding your audience's digital journey and leveraging creative testing, you can craft more effective campaigns that resonate with specific segments. This episode provides valuable strategies for optimizing your creative approach to drive higher quality patient interactions and outcomes. RELATED RESOURCES The Performance Creative Playbook for Healthcare Marketers - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/performance-creative-playbook-for-healthcare-marketers/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ The Art of Patient Journey Mapping: Creative Strategies for Marketing Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-journey-mapping-creative-strategies-for-marketing-success/

In this episode of Ignite, marketing expert Kelly Green joins Cardinal CEO Alex Membrillo to dive into the evolving landscape of healthcare marketing, focusing on why keeping patients engaged and loyal is just as important as attracting new ones. The discussion highlights the critical role of CRM and CDP systems in managing patient data and building long-term patient loyalty. By aligning marketing strategies with operational goals, marketers can improve patient engagement and retention, ultimately driving business success. This episode encourages marketers to embrace adaptability, leverage technology, and foster strategic partnerships across various business functions to better meet patient needs and deliver a stronger overall experience.   RELATED RESOURCES Connect with Kelly - https://www.linkedin.com/in/kelly-green-a730b17/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

In this episode of Ignite, Sr. Director of Digital Marketing at Keck Medicine of USC, Todd Richards, joins Cardinal's CEO, Alex Membrillo, for an insightful conversation on how healthcare marketers can adapt their digital marketing strategies to the evolving landscape influenced by AI and changing patient demographics. They explore the importance of truly understanding your audience by following the “Platinum Rule”—treating people how they want to be treated—and tailoring content to highlight unique selling propositions, such as patient testimonials and specific treatments. By focusing on service line-specific strategies and blending traditional and digital media, you can effectively engage patients and build trust, ultimately enhancing your marketing efforts in a competitive healthcare environment. RELATED RESOURCES Connect with Todd - https://www.linkedin.com/in/toddsrichards/  Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

In this episode of Ignite, healthcare marketers can gain valuable insights into the importance of aligning marketing strategies with macroeconomic factors and consumer needs. Marketing expert Jennifer Rusk joins Cardinal's CEO, Alex Membrillo,in a discussion that highlights the necessity for marketers to think like CMOs, considering broader economic trends to inform business strategies and create effective marketing plans. This episode encourages marketers to return to fundamental business practices, emphasizing the significance of treating employees and clients well, which can lead to sustainable business growth and improved lead acquisition outcomes. RELATED RESOURCES Connect with Jennifer - https://www.linkedin.com/in/jenniferrusk/  Veterinarian Marketing Strategies: Tips and Ideas to Drive Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-veterinarians/  Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/ 

Doubt that your social media ads are driving patient bookings? Here's how to find out. Our hosts, Cardinal's CGO, Lauren Leone and Senior Director of Analytics, Alex Kemp, dive into the hidden influence of social media on paid search—what we call ‘The Halo Effect.' We'll break down how we test, analyze, strategize, and forecast to maximize impact.  RELATED RESOURCES When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/  10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/  How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ 

This episode of Ignite is packed with actionable insights you won't want to miss! Join Cardinal's CEO, Alex Membrillo, and Christus Health's Service Line Marketing Director, Alvaro Fernandez, as they break down the strategies, data, and technology shaping the future of healthcare marketing. From tracking KPIs to navigating the lag effect of brand advertising, you'll learn how to make smarter, data-driven decisions that drive real conversions. Plus, our hosts dive into the role of AI in search and advertising and why full-funnel marketing is becoming a game-changer in healthcare. RELATED RESOURCES Connect with Alvaro - https://www.linkedin.com/in/alvarofdz/  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/  What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 

In this episode of Ignite, healthcare marketing expert, Jenn McClain, joins Cardinal's CEO, Alex Membrillo, to share valuable insights into staying competitive in a rapidly evolving landscape. The two delve into the importance of a full-funnel patient journey, the integration of digital and offline marketing, and the power of social media influencers to enhance your brand's reach. By focusing on data-driven insights and effective content strategies tailored to each platform, you'll learn how to stay competitive and drive meaningful growth in the healthcare sector. RELATED RESOURCES Connect with Jenn - https://www.linkedin.com/in/jenn-mcclain-61870a1/  How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/blog/healthcare-full-funnel-facebook-ads-strategy/  When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

This episode of Ignite is packed with actionable insights to help you not just generate leads but actually convert them into patients. Jeremiah Calvino, Co-founder or Recovery.com, and Samantha Metcoff, Head Consultant at Key Performance Consultants, joining Cardinal's CEO, Alex Membrillo to break down the strategies that make a real impact—from optimizing admissions processes to leveraging technology like Google Analytics and CRM systems. If you're looking to refine your messaging, boost patient engagement, and stay ahead of industry trends, this is a conversation you don't want to miss! RELATED RESOURCES Connect with Jeremiah - https://www.linkedin.com/in/jeremiahcalvino/  Connect with Samantha - https://www.linkedin.com/in/samantha-metcoff-632bb26/  Marketing Guide & Strategies for Addiction Treatment Centers - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-addiction-treatment-rehab-centers/  Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/

Evolving privacy regulations, platform changes, and shifting consumer behavior are making it harder for healthcare marketers to reach the right patients. That's where third-party (3P) data comes in. From claims and payor data to social determinants of health, these insights help brands build qualified audiences, optimize media, and drive patient acquisition. In this episode, Cardinal's CGO, Lauren Leone and Group Media Director, Ruchi Patel explore how to get started, best practices, and real-world use cases for leveraging 3P data to connect with high-intent patients. RELATED RESOURCES Healthcare Claims Data: The Secret to Effective Consumer Targeting - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/healthcare-claims-data-secrets-to-effective-targeting-definitive-healthcare/   How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Choosing the right marketing agency can make or break your strategy—so how do you get it right? This week on Ignite, Cardinal's CEO, Alex Membrillo and EVP, Strategy & Business Development of True North Custom, Jane Crosby, dive into the RFP process, red flags to watch for, and why industry expertise is non-negotiable when choosing a healthcare marketing agency. Plus, our hosts explore the latest in media, performance marketing, and technology to help you stay competitive. Tune in for expert insights that will elevate your agency partnerships and marketing success! RELATED RESOURCES Connect with Jane - https://www.linkedin.com/in/janeastrup/  How to Select a Digital Marketing Agency for Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-select-a-digital-marketing-agency-for-your-healthcare-organization/  How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/  How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/ 

This week on Ignite, Cardinal's CEO, Alex Membrillo is joined by Vice President, Communications at MedVet, Sarah Berger, for a conversation packed with insights on how strategic communication can elevate your brand, align internal and external messaging, and build credibility in a competitive market. You'll hear why collaboration between marketing and communication teams is key to crafting compelling stories, how a strong reputation directly impacts care delivery, and why focusing on the right platforms—not just the latest trends—drives success. RELATED RESOURCES Connect with Sarah - https://www.linkedin.com/in/srberger/ Mastering Healthcare Reputation Management https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/mastering-healthcare-reputation-management-rater8-orthoarizona/ Top Veterinary Marketing Trends for 2025: Strategies for Growth in a Changing Industry - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-veterinary-marketing-trends-for-2025/  

In a world where ad costs are rising, and privacy restrictions are limiting targeting, creative has become the biggest lever for paid media performance. Host Lauren Leone and guest Rich Briddock break down what defines performance creative today, why it's more than just good design, and how privacy changes are shifting its role. They'll dive into the battle for attention in competitive ad channels, the impact of platform algorithms, and how AI-driven optimization is reshaping creative testing. If your ad creative isn't pulling its weight, this episode is a must-listen. RELATED RESOURCES The Art of Patient Journey Mapping: Creative Strategies for Marketing Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-journey-mapping-creative-strategies-for-marketing-success/  How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/build-2025-marketing-roadmap-goal-setting-strategic-testing/  How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ 

In this insightful episode of Ignite, Anna Carlsmith, Operating Partner at H.I.G Capital joins Cardinal's CEO, Alex Membrillo, to share actionable insights on aligning marketing strategies with business outcomes, ensuring efforts translate directly into revenue growth. The episode explores the shifting marketing landscape—including Google's declining influence—while addressing critical factors like HIPAA compliance, EMR integration, and the balance between in-house and outsourced creative work. RELATED RESOURCES Connect with Anna - https://www.linkedin.com/in/anna-carlsmith/  How to Make Closed-Loop Reporting Work in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-closed-loop-reporting/  How to Build a Scalable MSO Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ 

In this must-listen episode of Ignite, Evan Steele, Founder and Chief Executive Officer of rater8 and Torin Dinh, Growth & Strategy Manager of OrthoArizona, join Cardinal's CEO, Alex Membrillo to dive into the power of review management and online reputation in shaping patient acquisition and provider recruitment. Learn how evolving consumer expectations, local search trends, and digital-first experiences are redefining healthcare marketing in 2025. Discover key pitfalls to avoid, strategies for balancing digital and traditional marketing, and why a strong reputation is your ultimate competitive advantage. RELATED RESOURCES Connect with Evan - https://www.linkedin.com/in/evansteele/  Connect with Torin - https://www.linkedin.com/in/torin-dinh/  Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/  7 Tips to Get More Positive Reviews - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-tips-to-get-more-positive-reviews/ 

Discover the blueprint for local healthcare marketing success in a competitive landscape. In this episode of Ignite, Cardinal's CEO, Alex Membrillo, and Vice President of Administration and Marketing at Summit Physical Therapy, Georgiana Clary, share strategies for standing out against national players, mastering Google and Meta ads, and building strong community partnerships that drive trust and referrals. RELATED RESOURCES Connect with Georgiana - https://www.linkedin.com/in/georgiana-clary-008188127/  10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/redefining-healthcare-marketing-through-accountability-agility-alignment/  Modernize Your PT Marketing Strategy: From Referrals to Direct Access - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/modernize-physical-therapy-marketing-referrals-to-direct-access/  Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/ 

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you'll gain actionable strategies to turn data into meaningful decisions that drive your organization's success. Featuring: Andrew Chang, Chief Marketing Officer of UChicago Medicine Tom Stanton, Director, Marketing Analytics at Northwell Health Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers Ibrahim Albaba, Director of Growth & Strategy at CLS Health   RELATED RESOURCES Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/  Connect with Tom - https://www.linkedin.com/in/thomaspstanton/  Connect with Clay - https://www.linkedin.com/in/claynickens/  Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/ 

This week on Ignite, Cardinal's CEO, Alex Membrillo is joined by Joe Sanok, Author, Podcaster, and Consultant at Practice of the Practice. The two share insights on crafting a successful podcast strategy, from identifying a niche and leveraging expert interviews to monetizing through sponsorships. Tune in to learn how to elevate your brand and connect with your ideal audience in a unique and impactful way. RELATED RESOURCES Connect with Joe - https://www.linkedin.com/in/joe-sanok-8b140023/ The Power of Patient Podcasts in Modern Hospital Marketing- https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/ Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/video-full-funnel-healthcare-marketing-strategy/

In this episode of Ignite, Cardinal's CEO, Alex Membrillo, sits down with Teresa Stockton, Director of Marketing, and Kimberly Valva, Director of Operations and Business Development, to explore how U.S. Physical Therapy is transforming patient acquisition in a world where referrals are no longer the only game in town. Join us as they share how they're leveraging digital innovation to empower field teams, align with operations, and chart a bold course for 2025—all while navigating the shifting dynamics of the physical therapy landscape.  RELATED RESOURCES Connect with Teresa - https://www.linkedin.com/in/teresa-stockton-964313b/  Connect with Kimberly - https://www.linkedin.com/in/kimberly-petrucci-valva-a6193148/ Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/  Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/ 

Join Cardinal's CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone and dive into the healthcare marketing trends redefining how providers should reach and engage patients in 2025. From leveraging AI and omnichannel strategies to creating authentic patient connections and navigating measurement challenges, this episode of Ignite shares the insights and tools to drive growth and innovation in the new year. RELATED RESOURCES Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/  How To Build a Digital Marketing Roadmap—and Why You Need One - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/

Get an exclusive look at how top executives are shaping the future of healthcare marketing in 2025. From navigating economic shifts and changing consumer behavior to thriving in competitive markets, they'll reveal where they're investing budgets and share strategies for scaling marketing efficiently. Learn what trends they see on the horizon and how to meet consumers at every step of their healthcare journey.   Featuring:  Mari Considine, Chief Marketing Officer of Acenda Integrated Health Matthew Fitzgerald, Chief Marketing Officer of Tend Ryan Torresan, Chief Marketing Officer of Peak Dental Services Chris Pace, Sr. Director of Digital Marketing at Banner Health   RELATED RESOURCES Connect with Chris - https://www.linkedin.com/in/chrispaceaz/  Connect with Matthew - https://www.linkedin.com/in/matthew-fitzgerald-93b13bb/ Connect with Ryan - https://www.linkedin.com/in/ryantorresan/  Connect with Mari - https://www.linkedin.com/in/mariconsidine/

In this episode, Cardinal's CSO, Rich Briddock and CGO, Lauren Leone, dive into Meta's recent advertising changes that significantly impact healthcare providers, exploring the new restrictions to data sharing via CAPI and its impact on optimization and audience creation. Our hosts will unpack what these updates mean, their implications for marketers and actionable steps to adapt. RELATED RESOURCES Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/

Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal's CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn strategies for driving measurable growth, collaborating cross-functionally, and enhancing patient and community care, all while meeting the economic challenges of today. RELATED RESOURCES Connect with Monu  - https://www.linkedin.com/in/kalsi/  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  ROI Tracking Demystified: How to Measure Performance in a HIPAA World -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

As 2024 comes to a close, now is the time to start planning for success in 2025. Cardinal's Chief Growth Officer, Lauren Leone and Director of Paid Media, Evan Ilgenfritz, dive into the strategic importance of road mapping for healthcare marketers, emphasizing how it can align digital marketing efforts with overarching business goals. Our hosts share how to set clear goals, build a roadmap that keeps your strategy on track, and test new ideas the smart way. Tune in to learn how to align marketing with business priorities, measure what matters, and adapt to changes for better results. RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Healthcare Marketing Trends in 2025: Marketers Doing More -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/  Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/balancing-volume-and-cpa-priorities/

Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal's CEO, Alex Membrillo, to share valuable insights  into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult children, and the importance of understanding their distinct customer journeys.  RELATED RESOURCES Connect with Kristy - https://www.linkedin.com/in/ruppecraddock/ How to Nurture an Adult Daughter Through the Senior Care Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-nurture-an-adult-daughter-through-the-senior-care-journey/  What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/  How to Improve Senior Care Lead Quality - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-senior-care-lead-quality/ 

In this episode of the Ignite, Cardinal's Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels, rather than over-relying on a single, familiar one. Discover how this approach will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership. RELATED RESOURCES Discover RevRx  - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/  Media Mix Modeling: The Secret to Smarter Marketing Decisions - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/media-mix-modeling-secret-to-smarter-marketing-decisions/  How to Build A Scalable MSO Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/

Join Cardinal's Chief Growth Officer, Lauren Leone, and Sr. Creative Director, Jean Zhang, as they dive deep into how healthcare marketers can enhance their strategies by mapping out user journeys, demonstrating real value, and refining unique selling propositions (USPs). Learn how to leverage data-driven insights, test value propositions, and engage with stakeholders to create meaningful touchpoints throughout your patients' digital experience. If you're looking to make your brand messaging more empathetic, timely, and impactful, this is the episode for you! RELATED RESOURCES Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/  Navigating the Healthcare Landscape: Mapping the Patient Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/navigating-the-healthcare-landscape-mapping-patient-journey/  7 Ways Digital Marketing Can Improve The Patient Experience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/ Marketing's Role at Each Step of the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketings-role-at-each-step-of-the-patient-experience/

The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we're breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare marketers navigate the complex landscape with confidence.

Join Cardinal's Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIPAA compliance and the rapidly shifting digital landscape. Tune in to learn how to build smarter, more efficient marketing strategies that deliver real results. RELATED RESOURCES Discover RevRx  - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  How to Build A Scalable MSO Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ 

This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends. RELATED RESOURCES Connect with Nancy - https://www.linkedin.com/in/nancyryerson/  The Power of Patient Podcasts in Modern Hospital Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/  How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/  B2B2C Strategies in Healthcare: Winning Employer Clients -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/b2b2c-strategies-in-healthcare-winning-employer-clients-lindsey-kratzer/ 

This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a deeper understanding of industry regulations and patient acquisition strategies, ultimately boosting your marketing efforts. If you're looking to improve your selection process and build stronger, more collaborative relationships with your marketing agency, this conversation will give you the insights and strategies to make more informed decisions that drive long-term success. RELATED RESOURCES Connect with Hasan - https://www.linkedin.com/in/hasan-ramusevic/  How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/  How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/  Is Your Digital Marketing Agency Underperforming? 5 Things to Look At -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/evaluating-digital-marketing-agency-performance/ 

In this must-listen episode of Ignite, Cardinal's CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care. You'll walk away inspired to challenge the status quo and equipped with strategies to create compelling content that truly resonates with your audience and sets you apart in the B2B landscape. RELATED RESOURCES Connect with Sentari - https://www.linkedin.com/in/sentariminor/  Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/  Marketing Value-based Care and Improving Patient Health Outcomes - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-improving-patient-outcomes/

Tune-in to Ignite as Cardinal's CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with performance marketing to create a powerful and comprehensive strategy. This episode will help you align your marketing efforts with business goals, track the right metrics, and ultimately drive meaningful growth for your healthcare brand. RELATED RESOURCES Connect with Seth - https://www.linkedin.com/in/seth-m-goldberg/  How to Build a Full-Funnel Healthcare Marketing Strategy  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  The Secrets to Building a Successful Healthcare Brand - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/secrets-successful-healthcare-brands-kelly-meigs/  Empowering Patients through Education: The Key to Successful Healthcare Marketing -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/

Cardinal's Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently justify your strategies to stakeholders. This episode is packed with insights to help you navigate market dynamics and enhance your campaign effectiveness for better returns and improved patient care. RELATED RESOURCES Reporting Digital Marketing Performance to the C-Suite - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-reporting-executive-board/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  Patient-Centric Marketing: How to Define and Reach Your Ideal Audience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/ 

This week on Ignite, HonorHealth's Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boost patient engagement, and stay competitive in the market. RELATED RESOURCES Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/  6 Strategies to Improve Patient Retention - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/  Marketing + Operations: Why Total Alignment is Vital to Growth -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/  The Secret to Patient Retention: How to Engage and Reactivate Your Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/the-secret-to-patient-retention/

Strap in for an exciting episode of Ignite featuring Cardinal's CEO, Alex Membrillo and President and Co-Founder of Red Spot Interactive, Jason Tuschman. Discover how leveraging advanced attribution and recall systems, can improve patient retention and ultimately increase your market share and profitability. You'll gain insights on integrating marketing data with patient outcomes to make objective business decisions, ensuring every advertising dollar is maximized. RELATED RESOURCES 2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/  The Secret to Patient Retention: How to Engage and Reactivate Your Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/the-secret-to-patient-retention/

In this episode, Cardinal's Chief Growth Officer, Lauren Leone and VP of Paid Media, Evan Ilgenfritz, dive back into Local Service Ads (LSAs) to share valuable insights after months of testing across various healthcare verticals. You'll learn about the unique challenges and benefits of LSAs, including how they can drive more qualified leads, how they have evolved, and how to maximize their effectiveness. Tune in to discover actionable strategies to enhance your local advertising efforts and stay ahead in the healthcare marketing game. RELATED RESOURCES Healthcare Local Services Ads: Everything You Need to Know About LSAs - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-google-local-services-ads-lsas-guide/  Dominate the SERP: How LSAs Are Transforming Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-lsas-are-transforming-healthcare-marketing/  Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/ 

In this episode, Cardinal's Chief Strategy Officer, Rich Briddock, is joined by DJ Johnson, a Solutions Consultant at Heap to discuss how healthcare marketers can navigate the challenges of privacy-first analytics and the transition from Google Analytics to Heap. Learn why Heap is more than just a GA4 replacement, the importance of end-to-end marketing attribution, and best practices for adopting new tech and managing change. RELATED RESOURCES Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/  HHS Approves Tools Like Freshpaint In Latest Guidance Update - https://www.freshpaint.io/blog/hhs-approves-tools-like-freshpaint?utm_source=cardinal_digital&utm_medium=podcast&utm_campaign=hhs_update_2024  Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint - https://www.cardinaldigitalmarketing.

In this episode, Jenny Collopy, Vice President, Chief Marketing and Communications Officer at The Christ Hospital Health Network, joins Cardinal CEO, Alex Membrillo, to discuss key challenges and effective strategies for patient acquisition and retention. You'll learn how healthcare marketers can effectively track and report on patient acquisition through innovative strategies like webinars and targeted outreach. Tune-in to gain actionable insights on using data to refine marketing strategies, ensuring your campaigns resonate with both existing and potential patients! RELATED RESOURCES Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/  Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/  6 Strategies to Improve Patient Retention -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/ 

In this episode of the Ignite, Cardinal's Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! You'll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in AI outputs, demonstrating how detailed information about your brand can enhance the quality of AI-generated content. This episode will equip you with advanced AI strategies for user research and predictive analysis, helping you make data-driven decisions and optimize your marketing efforts. RELATED RESOURCES Beyond Efficiency: AI's Role in Maximizing Marketing Performance -  https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-maximizing-marketing-performance/  Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/  Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/ 

In this episode, Lindsey Kratzer, Partner at Spark Health Advisors, joins Cardinal's Chief Growth Officer, Lauren Leone, for a conversation about the unique challenges faced by digital health and clinic-based organizations in reaching both B2B and consumer markets. You'll gain insights into developing and implementing successful “land and expand” strategies, with real-world examples from Spark Health Advisors. This episode is packed with actionable advice on building robust pipelines, crafting targeted messaging, and driving engagement to ultimately deliver better outcomes for your healthcare marketing efforts. RELATED RESOURCES Building a Foundation for Better ROI Measurement - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/building-a-foundation-for-better-roi-measurement/  How to Use Marketing Personalization While Protecting Patient Privacy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-personalization-protecting-patient-privacy/  Marketing's Role at Each Step of the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketings-role-at-each-step-of-the-patient-experience

This week on Ignite, you'll hear expert insights from Cardinal's CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode is packed with actionable tips that can help you maximize your marketing budget and achieve measurable outcomes. RELATED RESOURCES Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/  7 Ways Digital Marketing Can Improve The Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/  2024 Hospital & Health System Marketing Trends - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  Patient-Centric Marketing: How to Define and Reach Your Ideal Audience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hospital-health-system-marketing-trends-2024/ 

In this insightful episode of Ignite, Cardinal's CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses,  navigating compliance challenges, and understanding the nonlinear patient journey. Overall, this episode provides valuable strategies to help healthcare marketers enhance patient care, optimize their efforts, and navigate the complexities of the modern healthcare landscape effectively. RELATED RESOURCES What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/  2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  Patient-Centric Marketing: How to Define and Reach Your Ideal Audience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/ 

In this episode of the Ignite, Cardinal's Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp explore the intricacies of Google's Performance Max (PMAX) advertising platform. Our hosts discuss the initial challenges marketers faced, best practices for testing new media placements, and how PMAX has evolved over the past year. You'll also hear actionable advice on how to leverage PMAX as a stepping stone towards full-funnel advertising, ensuring your campaigns are audience-focused and not just keyword-driven. Don't miss this opportunity to elevate your digital marketing strategy!  RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Enhancing Lead Quality in Healthcare: A 5-Step Process - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-healthcare-lead-quality/  How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/

Cardinal's CEO, Alex Membrillo and Director of Marketing for Home Health and Hospice at Medical Services of America, Alysha Wilkins-Smith, come together for a discussion about the importance of patient-centered care and the power of personal connections. You'll gain insights into leveraging both digital and face-to-face tactics to tell compelling patient success stories, and understand the competitive landscape between non-profit and for-profit healthcare services. Tune in to learn how to navigate these challenges and make a meaningful impact in connecting patients with the care they need RELATED RESOURCES Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/convert-leads-patients-patient-centric-marketing-with-cailean-contini/  How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/  Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ Marketing Value-based Care and Improving Patient Health Outcomes - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-improving-patient-outcomes/

Dive into the dynamic world of healthcare marketing with our host and Cardinal's CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line brands. Learn how to stand out with unique selling propositions and tailor communications to diverse demographics. Tune in for innovative brand building strategies for your healthcare group! RELATED RESOURCES 5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/  How to Define Your USP and Improve Your Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/define-usp-improve-healthcare-marketing/  Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

This week's episode of Ignite is a goldmine as Lacie Randall, Director of Marketing, Pediatric Dentistry at Specialty Dental Brands joins our host and Cardinal's CEO, Alex Membrillo. You'll learn the importance of educational content to preempt patient questions, the shift towards authenticity and personalization in dental marketing, and the significance of reputation management. Dive into strategies that resonate with a modern audience, including leveraging real patient testimonials and imperfect, relatable content. Tune in to hear insights that will empower you to enhance patient experience and engagement, ultimately driving better results for your dental brand! RELATED RESOURCES DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/  Digital Reputation Management Strategy for Dental Groups - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-reputation-management-strategy-for-dental-practices/  How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-experience-help-grow-dso-patient-pipeline/