Digital Coffee: Marketing Brew

Welcome to another episode of Digital Coffee: Marketing Brew! In today's show, host Brett Deister sits down with Neil, CEO and cofounder of Voltage Holding Company, to dive deep into the fast-moving world of Amazon FBA and e-commerce growth. With more than fifteen years of experience building, launching, and acquiring brands, Neil shares his invaluable insights on how businesses can thrive on Amazon by avoiding common mistakes, building strong brands, and navigating the ever-changing challenges of logistics and profitability.Get ready to learn why standing out in a competitive marketplace is about much more than price, how the right mindset and patience are key to building lasting success, and what the future holds as AI transforms the way sellers connect with customers. Whether you're just starting out on Amazon or looking to elevate your business to the next level, this episode is packed with tactical advice, firsthand stories, and the trends every seller needs to watch. So grab your coffee, settle in, and join us as we explore what it really takes to succeed on Amazon—and beyond!Guest Bio:Neil grew up in Oregon's Rogue Valley, a place he remembers as the birthplace of drive-through coffee kiosks—like the now-famous Dutch Bros. He's witnessed firsthand how these roadside stands sparked a national love affair with coffee, a trend that rapidly spread over the last few decades. Despite America's growing coffee craze, Neil enjoys sharing a calming ritual with his wife every evening: sipping a turmeric-blend tea together for its anti-inflammatory benefits and a bit of daily connection.3 Fun Facts:Neil grew up in Oregon, where the first coffee drive-thru kiosks appeared, and his family hosts full-scale tea parties with vintage china and treats.Neil prefers to only sell products on Amazon with at least $12 in net profit per unit, often focusing on higher-ticket items like $200 audiophile cables instead of low-margin, high-volume commodities.Neil predicts that Amazon's upcoming AI tech, called "Cosmo," will fundamentally change product discovery from keyword-based to intention-based, making it even more important for sellers to have high-quality, well-optimized listings.Key Themes:Strategies for Amazon FBA profitabilityImportance of brand building and trustNavigating shipping and logistics challengesAdapting to AI and automation trendsThe value of patience and perseveranceLeveraging omnichannel ecommerce approachesOptimizing listings through strong visuals/copy

In this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while highlighting the critical importance of building a community and maintaining an adaptable approach to social media strategy. Additionally, Peg gives insights into her journey in the social media realm and her upcoming book 'The Art of Small Business Social Media: A Blueprint for Marketing Success.'Guest Bio:From triple ginger tea to her festive favorite Nutcracker Sweet, Peg Fitzpatrick's story is defined by her zest for flavor and her eye for delightful details. When she's not experimenting with layers of ginger and honey in her teacup, she's on the lookout for the special Celestial Seasonings blend that reminds her of the holidays—proving she brings creativity and enthusiasm to every aspect of her life, down to the drinks she enjoys.Here are 3 fun facts revealed in this episode:Peg Fitzpatrick is actually a tea drinker—her current obsession is a "triple ginger" tea blend with ginger slices and ginger honey.Brett Deister once built a Pinterest following of over 15,000, back when repins were huge, even though he initially had no idea what he was doing.Peg shared a "super top secret" tip: she uses repurpose.io to automatically share her short videos across multiple platforms, saving tons of time.Here are 7 key themes discussed in the episode:Short-form and vertical video dominanceSmall business strategies for social mediaPlatform algorithms and changing reachMulti-platform content repurposing toolsImportance of community and engagementBuilding an email list for audience ownershipAdapting to frequent platform updatesLink to Peg's Book: https://amzn.to/4jJMMUh

In this episode of Digital Coffee Gaming Brew, host Brett Geiser dissects the latest dramatic revelations from BioWare concerning the favoritism of Mass Effect over Dragon Age. The episode also delves into updates on Lords of the Fallen 2.0, the next Battlefield game, and NVIDIA's new GPU drivers, among other gaming news. Brett critiques Ubisoft's marketing of Assassin's Creed Shadows and discusses new developments in Overwatch 2's Stadium mode and Dune Awakening. He also explores government claims linking video games to social issues and examines skepticism around China's technology advancements. Finally, the episode touches on the practical implications of ongoing U.S. tariffs on tech products.

Welcome to another insightful episode of Digital Coffee: Marketing Brew, where we dive deep into the world of branding and brand strategies that businesses need to thrive. This week, your host Brett Deister sits down with Katie Zeppieri, a renowned two-time TEDx speaker, author, social media influencer, and founder and chief brand strategist of the Mic Drop Agency, to explore the essential elements necessary to elevate your brand's presence. Listen in as Katie shares her compelling journey from aspiring broadcaster to becoming a powerhouse in marketing and PR, offering invaluable tips on brand strategy, brand amplification, and the pivotal role of storytelling in creating connections that drive business success. Whether you're in the startup phase or looking to refine your brand's message, this episode promises to equip you with the knowledge to enhance your brand's impact and visibility. Tune in and discover how to transform your brand's story into a compelling narrative that resonates with your target market.

In this episode of Digital Coffee Marketing Brew, host Brett Deser talks to Angela Frank, a fractional CMO and founder of the Growth Directive, about the future trends in marketing. Angela discusses the impact of AI on search results, data analytics, and content creation, while also emphasizing the importance of maintaining a human element in marketing copy. They delve into influencer marketing, emerging marketing technologies, and the convergence of traditional and digital marketing. Angela also highlights the significance of small business owners focusing on foundational marketing strategies for long-term success.

In this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Anne Laffin, a seasoned marketing strategist and content creator with a wealth of experience in fintech marketing. Anne shares her insights into the intricacies of marketing in the fintech space, emphasizing the importance of balancing features with benefits to resonate with consumers. She also discusses the challenges of integrating AI into financial services while maintaining privacy, and the critical need for transparency. Anne delves into strategies for building brand awareness, the role of content and webinars in lead generation, and the delicate art of building trust in an industry where finances are at the forefront. Tune in to learn more about how fintech companies can navigate the complexities of marketing, leverage emerging technologies, and develop effective campaigns in a crowded marketplace.About the Guest:Anne Laffin is a visionary in the FinTech industry, focusing keenly on the holistic impact of financial technology on people's lives. Recognizing the prevalent industry trend of fixating solely on features, Anne advocates for a broader discussion that also emphasizes the tangible benefits of FinTech solutions. She believes this approach is crucial, especially during times of financial instability, to address FinTech concerns of users, be they consumers or financial advisers. Anne's insights spotlight the delicate challenge of balancing feature promotion with meaningful discussions on how FinTech can positively influence everyday financial well-being.3 Fun FactsAnne Laffin is a 100% coffee drinker, preferring whatever coffee is at home, but having specific orders when she's out at Starbucks or Dunkin' Donuts.Anne refers to herself as a "utility player" in marketing, likening her skills to those of a Swiss army knife, meaning she's capable of handling a variety of marketing tasks.Anne enjoys experimenting with her LinkedIn content, often tweaking and reposting content to see if different wording or timing yields better results.

In this episode of Digital Coffee Marketing Brew, host Brett Geiser chats with Caroline Crawford, a seasoned marketer and communications expert with 13 years of experience. They discuss strategies for building an effective marketing team on a scrappy budget, emphasizing the importance of being adaptable, organized, and leveraging tools like AI. Caroline shares insights on creating a strategic plan, repurposing content, and making smart hiring decisions between full-time and contract roles. She also offers advice on avoiding common pitfalls, enhancing team communication, and the power of saying 'no' or 'not right now.'☕ Ready to Brew a Successful Marketing Team?

Welcome to this week's episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and we're diving into the fascinating world of customer acquisition and data-driven strategies with our special guest, Trey Robinson. With a wealth of experience in financial services, Trey has been instrumental in transforming marketing channels and growing client acquisitions for major industry players. Join us as we explore the most effective channels for acquiring new customers in today's digital landscape, the role of content marketing, and the emerging technologies that marketers need to be aware of. Plus, Trey shares invaluable insights on creating a sustainable acquisition model for long-term brand growth. Whether you're a marketing professional looking to enhance your strategies or just curious about the intricacies of customer acquisition, this episode is packed with valuable takeaways. Grab your favorite cup of coffee, sit back, and enjoy the conversation!Guest Bio:Trey Robinson is a visionary entrepreneur dedicated to creating seamless, user-friendly solutions that address everyday problems with minimal hassle. With a customer-first mindset, Trey understands the importance of providing easy access to solutions without unnecessary steps or barriers. Recognizing that consumers value efficiency, Trey's approach focuses on reducing friction in the user experience, ensuring that customers can swiftly and effortlessly resolve their issues. Through his innovative thinking and commitment to simplicity, Trey Robinson continues to transform the way people access problem-solving resources.Here are three fun facts from the episode:Trey Robinson has an all-day coffee habit, starting with a morning coffee with cream and sugar, and switching to iced cold brew in the afternoon.Trey once worked with Charles Schwab and was key in doubling their account growth and client acquisition, with impressive growth numbers.Brett Deister enjoys discussing marketing topics so much that he has similar conversations at lunch and social gatherings with friend✅ Unlock the Secrets to Customer Acquisition!Curious about how top marketers successfully reel in more clients?

Welcome to this episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and today we're diving into the magic of building community through email marketing. Joining me is Paul Gowder, owner of powwows.com, an esteemed online community celebrating Native American arts and culture for over 25 years. Paul shares his unique insights into transforming email from a simple communication tool into a vibrant community hub. We discuss the old-school charm of email marketing, how to effectively communicate and engage with your audience, and the art of personalizing your approach to build authentic relationships. Whether you're a marketer or just curious about email strategies, this conversation will inspire you to see email marketing in a whole new light. So settle in with your favorite brew and let's get started!Speaker Bio:Paul Gowder is a passionate advocate for Native American culture and the founder of powellows.com, a platform dedicated to fostering understanding and connection with Native American traditions. His venture serves as a vital resource for Native individuals seeking to maintain ties with their heritage and for those curious about exploring these rich cultural traditions. Through a variety of educational offerings, including articles, podcasts, and live videos, Paul ensures that powwows and the broader cultural experiences are accessible to all. His work encourages public participation and aims to bridge communities by inviting everyone to experience and appreciate the vibrant tapestry of Native American culture.TimeStamp:

Welcome to another episode of Digital Coffee: Marketing Brew, where we blend insightful conversations with industry experts to perk up your marketing strategy. In today's episode, your host Brett Deister is joined by Manish Dudharejia, a seasoned entrepreneur and the founder of e2m Solutions, a leading digital agency specializing in white label outsourcing services. Manish discusses the importance of taking real breaks to combat burnout and maintain creativity, sharing insights on the effective lion framework of rest, sprint, and repeat. He also delves into the significance of understanding personal productivity patterns and making time for reflection amidst the hustle. Whether you're an entrepreneur, founder, or creative professional, tune in to discover practical tips to recharge and enhance your work-life balance. Grab your favorite brew and let's get started!✅ Ready to unleash your potential with the right balance of hustle and rest?✅ Join us on this week's episode of Digital Coffee: Marketing Brew! Host Brett Deister dives deep with guest Manish Dudharejia on how taking strategic breaks can boost creativity and productivity.✅ Discover how Manish went from starting with just $1,200 to building a team of over 300 while mastering the art of pacing.✅ Tune in to learn how the "Lion Method" can be your game-changer for maintaining momentum without the burnout. Listen now and transform your approach to work! 3 Fun FactsManish Dudharejia prefers tea over coffee but enjoys both due to his Indian heritage and travels in the US.The 'masala chai' Manish mentions is a blend of black tea, milk, and Indian herbs like cardamom and ginger.Manish uses a "lion framework," which includes rest, repeat, and sprint, to maintain productivity and creativity in his work.

Brett Deister and PR whiz Mickey Kennedy kick things off by diving straight into the nitty-gritty of press release marketing, highlighting its crucial role in boosting visibility and credibility for small businesses. Mickey, with a whopping 25 years in the game, spills the tea on how earned media can be a game-changer, especially for startups looking to make a mark without breaking the bank. He emphasizes the power of storytelling and strategic content—turning press releases into a goldmine of opportunities, not just a one-and-done deal. Mickey's insights reveal that the secret sauce lies in crafting relatable narratives that resonate with journalists and audiences alike. This episode is packed with practical tips and tricks that'll have entrepreneurs eager to leverage press releases like pros, ultimately transforming their PR game from zero to hero.Takeaways: Mickey emphasizes that regardless of size, small businesses can snag earned media, catching journalists' attention by focusing on unique stories rather than just corporate achievements. He highlights the importance of storytelling in press releases, stating that a compelling narrative can greatly increase media coverage and help businesses stand out in a crowded market. Mickey suggests leveraging press releases as ongoing marketing tools by sharing earned media across social media and websites, transforming them into assets that enhance credibility and visibility. The episode discusses how small businesses should focus on strategic press releases, aiming for quality over quantity, and ideally producing six to eight per campaign for effective PR efforts. Mickey insists on the necessity of understanding what journalists seek: engaging narratives that resonate with their audience, which is crucial for successful press release marketing. Lastly, he notes that small businesses shouldn't shy away from PR, as their fresh perspectives and stories can often be more appealing to journalists than established corporations. Companies mentioned in this episode: Microsoft Google E Releases PR Newswire Business Wire Links referenced in this episode:ereleases.com

Brett and Dan drop some serious knowledge bombs about influencer marketing, stressing that small biz peeps don't need to splurge on those big-name influencers right outta the gate. They vibe with the idea of starting small, working with micro-influencers, and gradually leveling up as businesses get the hang of the game. The convo dives deep into the rising costs of influencer partnerships post-COVID and how AI is shaking up the marketing scene—hello, future! They highlight the importance of picking the right influencers who vibe with your brand, and how integrating influencer content with paid ads can seriously boost ROI. Wrapping it up, Dan shares some nifty resources for calculating those influencer costs and emphasizes the power of long-term relationships in the influencer world.Takeaways: Starting small with micro-influencers helps small businesses gauge effectiveness before investing big bucks. The rising costs of influencer marketing demand careful selection and leveraging of the right platforms. Integrating influencer content with paid social ads can significantly boost ROI for marketing campaigns. Long-term partnerships with influencers often yield better results than one-off collaborations, fostering brand loyalty. AI tools can assist in vetting influencers, improving efficiency in influencer marketing strategies. Understanding your target audience's platform preferences is crucial for selecting effective influencers. Links referenced in this episode:get hyped media.comCompanies mentioned in this episode: Get Hyped Billo Creator IQ Aspire Maverick

Brett Deister dives into a chill convo with Paul, a realtor from Southeast Florida who's rockin' a YouTube channel with over 20,000 subscribers. They kick things off by exploring how Paul uses AI tools to up his game, making video creation smoother than a fresh cup of coffee. From crafting eye-catching thumbnails to balancing long-form content with snappy shorts, Paul spills the beans on how he keeps his audience engaged and coming back for more. He stresses the importance of consistency and finding your niche—because let's be real, nobody wants to watch a realtor in a suit when they could be vibing with a guy in flip-flops, right? As Paul shares his journey to attracting clients and generating ad revenue while staying true to himself, listeners get a front-row seat to the life-changing potential of a well-executed YouTube strategy.Takeaways: Consistency is crucial for growing a YouTube channel, as Paul emphasizes that it took him a full year of regular uploads to start seeing significant engagement and leads. Paul highlights the importance of authenticity in his content, stating that being genuine resonates with viewers and leads to connections, which in turn generates business. Niche targeting can be a double-edged sword; while focusing on specific regional content helps attract serious buyers, broader topics can also draw in a wider audience and enhance visibility. Using AI tools for video creation can be helpful, but Paul prefers a more hands-on approach for thumbnails to maintain the unique style of his brand. Creating evergreen content is essential, as it allows videos to continuously attract views and leads over time, even if market conditions change. Engaging with the audience through community tabs and social media helps maintain viewer interest and fosters a loyal following, essential for long-term success. Companies mentioned in this episode: Starbucks Mr. Beast Epidemic Sounds DaVinci Resolve Blackmagic Design

Crisis communication is a game-changer for businesses, and in this episode, Brett Deister and John David dive deep into navigating those stormy waters. With John's 35 years of experience, he breaks down the key differences between issues and crises, emphasizing that preparation is everything. They get real about recent fiascos like Bud Light and Boeing, unpacking how social media can turn a little hiccup into a full-blown disaster faster than you can say "viral." Plus, they touch on the shifting media landscape and the essential need for clear communication plans that can adapt to whatever unexpected challenge comes knocking. So if you wanna stay ahead of the curve and keep your brand afloat, this episode's got the goods!Takeaways: Crisis communication is essential for businesses, as every organization will face issues at some point, so preparedness is key. The distinction between an issue and a crisis is crucial; crises can be existential threats while issues might be more manageable and long-term. Having a solid crisis communication plan in place can prevent a total meltdown when unexpected challenges arise in the digital landscape. Recent crises, like Bud Light's and Boeing's, highlight the importance of understanding your audience and the potential fallout from missteps. In today's world, where misinformation can spread like wildfire, companies must be vigilant and proactive in their communication strategies. Staying adaptable and having a clear media policy is essential, as the rapidly changing media landscape demands quick responses to potential crises. Links referenced in this episode:www.davidpr.comCompanies mentioned in this episode: Bud Light Modelo David PR Group Boeing LastPass Proton Pass Circuit City

Sheila Rondeau, an accomplished executive in experiential marketing, joins Brett Deister to discuss the transformative power of experiential marketing in building trust and engagement with consumers. She highlights the importance of authenticity in brand messaging, especially in today's politically charged climate, where brands must navigate diverse consumer perspectives. Sheila shares insights on how technology, including AI and VR, can enhance marketing strategies by creating memorable experiences that resonate with audiences. Drawing from her extensive experience, she provides examples of successful campaigns and emphasizes the need for brands to stay true to their core values while experimenting with innovative techniques. Listeners are encouraged to engage meaningfully with their target audience to foster lasting relationships and drive sales.Takeaways: Experiential marketing allows consumers to engage with brands in meaningful, memorable ways, fostering trust. Understanding your target audience's demographics is crucial for successful experiential marketing campaigns. Authenticity in brand messaging is essential, especially in today's politically charged environment. Leveraging technology like AI and VR can enhance consumer experiences and engagement strategies. Successful campaigns often involve creating emotional connections that resonate with consumers on a personal level. Brands should focus on building relationships rather than just pushing products to gain loyalty. Companies mentioned in this episode: Procter and Gamble Tide Charmin Puffs Gain Kellogg's Krave Frosted Flakes Special K Sony Activision Guitar Hero DJ Hero Skylanders Rite Aid Unilever Nestle Johnson

Content marketing remains a vital strategy for businesses, as Ashley Mason emphasizes the importance of having a diverse content approach that includes social media, email marketing, and blogging. She discusses how to effectively leverage video content and AI tools to enhance audience engagement while maintaining authenticity. Ashley also highlights the significance of understanding where your audience spends their time, noting that being adaptable in your marketing strategy can lead to better results. The conversation further explores the growing popularity of podcasts and best practices for maintaining consistency in marketing efforts. Ultimately, Ashley advocates for starting small and scaling your marketing initiatives to avoid overwhelm and foster sustainable growth.Takeaways: Blogging is far from dead; it remains a powerful tool for driving website traffic and establishing credibility. A diverse content marketing strategy is essential to reach audiences across various platforms effectively. Video content is important for building trust and relationships, especially when edited for sound-off viewing. Utilizing AI tools can enhance content creation, but human creativity should remain at the core. Maintaining consistency in marketing efforts is crucial; focus on quality over quantity. Understanding your target audience's preferences can guide your marketing strategies effectively. Links referenced in this episode:dashofsocial.comCompanies mentioned in this episode: Dash Social Hootsuite Buffer HubSpot Mailchimp Klaviyo Constant Contact Descript Squadcast

Embracing change is essential for success in digital marketing, as discussed by host Brett Dystra and guest La Lorena, an experienced entrepreneur and professional speaker. They explore the critical role of social media content and user-generated content in modern marketing strategies. The conversation highlights the significance of short-form video and the growing influence of AI tools in content creation. Practical tips for enhancing video and audio quality are shared, making it easier for small businesses to produce engaging content. As they look ahead, Brett and La Lorena also address the future of AI in marketing and the importance of actively engaging with user-generated content to foster community and visibility.Takeaways: Embracing change is crucial for success in the ever-evolving digital marketing landscape. Short-form videos are gaining popularity; marketers must adapt to this trend to thrive. Engagement with user-generated content fosters community and increases visibility in social media. AI tools can enhance content creation, but original input from marketers remains essential. To create effective videos, focus on good audio quality and clear lighting. Marketers should actively encourage customer interactions to generate valuable user content easily. Companies mentioned in this episode: Starbucks Google Opus Pro DaVinci Resolve Kinko's AppSumo Adobe

Marketers today face the pervasive culture of "pseudo productivity," where the pressure to constantly generate activity often overshadows the need for strategic thinking. Veteran marketer Marcus shares his insights on overcoming common challenges in B2B marketing, emphasizing the importance of slowing down to focus on quality over quantity. He discusses the pitfalls of chasing fleeting trends on platforms like TikTok and the role of AI tools like ChatGPT in content creation, advocating for a more thoughtful approach to messaging and strategy. As he shifts his focus to coaching, Marcus highlights the necessity of balancing creativity, rest, and meaningful engagement in a fast-paced work environment. This episode is packed with practical advice for marketers looking to navigate the complexities of today's landscape while fostering a more sustainable and impactful approach to their work.Takeaways: Marketers should focus on the quality of their content rather than just quantity, especially in B2B. The culture of pseudo productivity often leads to burnout and ineffective marketing strategies. AI tools like ChatGPT can enhance content creation, but understanding your audience is crucial. To succeed, marketers must slow down and think strategically about their messaging. Creating space for reflection and creative thinking is essential for effective marketing. The obsession with busyness undermines true productivity and meaningful engagement with clients. Links referenced in this episode:marcuschaller.com

Brett Deister interviews Heather, the founder of Publicity for Good, to delve into the current landscape and future trends of public relations (PR). Heather emphasizes the crucial distinction between marketing and PR, highlighting that while marketing focuses on self-promotion, PR thrives on external endorsements and organic visibility. The conversation explores how brands can successfully integrate PR with digital marketing strategies, leveraging AI to enhance efficiency while maintaining the essential human touch in storytelling. Heather also discusses the importance of understanding generational differences in communication and offers practical advice for PR professionals. Additionally, she introduces her new service, Signal Raptor, designed to make PR more accessible for smaller brands, demonstrating the evolving nature of the industry in response to digital demands.Takeaways: Public relations is about others discussing your brand, which is more effective than self-promotion. Brands with a human touch and compelling founder stories tend to be more successful. Integrating PR strategies with digital marketing can significantly lower customer acquisition costs. AI can assist in public relations tasks, but the personal relationship aspect remains crucial. Measuring PR effectiveness requires a different approach than traditional marketing metrics. PR efforts should be sustained over time, as it's most effective when cumulative. Links referenced in this episode:publicityforgood.comsignalraptor.comCompanies mentioned in this episode: Publicity for Good Signal Raptor Winterberg University Fund for America Studies Georgetown University

Blogging remains a vital component of content marketing, as John emphasizes the importance of maintaining a consistent and sustainable cadence for posting. He highlights that whether it's once a week or biweekly, the key is to find a rhythm that works for you. With the rise of various content forms, such as podcasts and videos, John asserts that written content still holds its ground, especially for quick information access. He advises businesses to use tools like AI for brainstorming blog topics while also stressing the significance of knowing your audience and purpose before diving into writing. The discussion also delves into practical strategies for editing, SEO best practices, and leveraging social media to maximize the reach of your blog posts.Takeaways: Establish a sustainable blogging cadence that fits your schedule, whether it's weekly or biweekly. Utilize AI tools for brainstorming blog topics, but ensure you add your unique voice. Focus on creating quality content because content remains king in the SEO landscape today. Content should be structured for skimming; use headers and short paragraphs for readability. Read your drafts backwards to catch errors more effectively during the editing process. Consider repurposing blog content into videos or social media posts to maximize reach. Companies mentioned in this episode: ChatGPT Grammarly LinkedIn Medium

Join us for a deep dive into the dynamic world of digital marketing with Rebecca Vickers, VP of Operations at FMO Media. As the landscape shifts towards short-form content and AI's growing influence, Rebecca emphasizes the importance of balancing quality and value in content production. We explore strategies for maintaining marketing efforts during economic downturns, the evolving social media landscape, and the critical role of email marketing in building lasting relationships. Drawing from her unique background in theater, Rebecca shares practical tips for content creation, advocating for a “document, don't create” mindset. Whether you're a seasoned marketer or just starting out, this episode is brimming with insights and trends to help you thrive in 2024-2025.Welcome back to Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and today we're joined by Rebecca Vickers, VP of Operations at FMO Media. Rebecca brings a wealth of knowledge in digital marketing, and we'll cover everything from the rise of short-form content to essential content creation tips, like adopting a “document, don't create” mindset.In this episode, we discuss balancing quality and value in content production, navigating the impact of AI on SEO, and the importance of maintaining marketing efforts during economic downturns. Rebecca also shares insights on the evolving social media landscape, email marketing, and the challenges of service industry marketing. Plus, hear about her unique background in theater and some fun coffee anecdotes.Whether you're a marketing pro or just starting, this episode is packed with tips and trends for 2024-2025. Grab your coffee and tune in for a stimulating conversation on Digital Coffee: Marketing Brew!Takeaways: Rebecca emphasizes the importance of balancing quality and value in content production, especially in the current economic climate. Short-form content is dominating the digital landscape, compelling marketers to adapt their strategies accordingly. AI's role in SEO is evolving, making it crucial for businesses to stay informed about trends. Maintaining marketing efforts during economic downturns is vital for brand visibility and awareness. The rise of personalized content is essential, as consumers seek genuine connections with brands. Email marketing remains a powerful tool, allowing businesses to maintain direct contact with their audience. Links referenced in this episode:fmomedia.comCompanies mentioned in this episode: FMO Media Google Netflix TikTok Instagram Facebook Twitter LinkedIn Grammarly Midjourney 11 Labs Neverbounce

Pinterest is often misunderstood as just another social media platform, but in reality, it functions as a powerful search engine that can significantly enhance digital marketing efforts. Host Brett Dyster welcomes James, a seasoned digital marketing expert, to discuss the critical importance of strategy in navigating the digital landscape. They delve into the necessity of understanding the customer journey and how marketers can utilize AI tools to streamline their processes, all while maintaining a human touch in their interactions. The conversation highlights the emerging potential of Pinterest for driving website traffic and the need for marketers to tailor their approaches based on whether they are targeting B2B or B2C audiences. As they wrap up, James emphasizes the importance of focusing on creating value for customers and avoiding the common trap of overextending oneself in the marketing realm.Takeaways: Pinterest is primarily a search engine for images, not just a social media platform. A strategic foundation in digital marketing helps resonate with and engage the target audience. Marketers should focus on understanding the customer journey to create effective marketing strategies. AI tools can assist in marketing tasks, but human oversight is crucial for success. Creating value for customers is essential; do not try to do too much at once. Using tracking metrics like UTM codes is vital for measuring the effectiveness of marketing efforts. Links referenced in this episode:vipchatwithjames.comsixsecondsorless.comCompanies mentioned in this episode: Pinterest YouTube Instagram LinkedIn Meta X Twitter WordPress

Shannon from Roadside Republic joins Brett Deister to discuss the revival of traditional roadside stands and the effectiveness of old-school marketing strategies. With over 11 years of experience in running produce stands, Shannon emphasizes the low barriers to entry for this business model and the potential for significant financial rewards. The conversation highlights the importance of storytelling in marketing, illustrating how connecting consumers to the origins of their food creates a deeper relationship and enhances customer loyalty. Shannon also shares her journey of creating a comprehensive course during COVID to empower others to embark on their own roadside business ventures. The episode explores the integration of modern hyperlocal and digital marketing techniques, showcasing how these approaches can attract and retain customers while fostering a sense of community around roadside engagement.Takeaways: Roadside stands offer a low barrier to entry, making them accessible for aspiring entrepreneurs. The importance of storytelling in marketing can significantly enhance customer engagement and loyalty. Integrating hyperlocal and digital marketing techniques can help roadside businesses attract new customers. Creating a warm, inviting atmosphere fosters community connection and encourages customer retention. Successful roadside stands leverage both impulse traffic and effective follow-up marketing strategies. The experience of visiting a roadside stand is about more than just the produce; it's about connection. Links referenced in this episode:roadsiderepublic.comCompanies mentioned in this episode: Roadside Republic Michaels

The future of AI in marketing is set to transform outreach strategies, making it increasingly essential for agencies to build relationships before making contact. Host Brett Deisser welcomes Corey Quinn, a former CMO of Scorpion and an agency coach, who shares insights on how agencies can escape the founder-led sales trap and focus on scaling revenue. Corey emphasizes the importance of specializing in vertical markets to sharpen positioning and implement effective go-to-market strategies. The discussion also highlights the role of AI in content creation, competitive analysis, and streamlining standard operating procedures. Additionally, they explore the necessity of customer intimacy and the establishment of client advisory boards to maintain trust and avoid potential pitfalls in client relationships.Takeaways: AI's impact on marketing will escalate in the next few years, requiring strategic adaptation. Success in B2B marketing involves establishing relationships before initiating outreach to potential clients. Agencies should focus on vertical markets to differentiate themselves and enhance sales effectiveness. A peanut butter strategy in marketing spreads resources too thin; specialization is essential. Customer intimacy is crucial in maintaining trust and avoiding missteps with clients. Using AI for competitive analysis can help agencies identify unique positioning in the market. Links referenced in this episode:anyone.not.everyone.comCompanies mentioned in this episode: Scorpion Adobe Broadcast.com Pete's Coffee and Tea Art of Tea

Branding guru Mitch joins us to share essential strategies for future-proofing your brand in 2024. With over 30 years of experience in brand strategy, he emphasizes the importance of embracing emerging technologies like artificial intelligence and augmented reality to stay competitive. As societal trends evolve, understanding the motivations of younger generations and their expectations of brands becomes crucial. Mitch also discusses the impact of Web3 on consumer relationships, highlighting the shift towards direct engagement and data ownership. Tune in to discover how you can leverage these insights to enhance your brand management and navigate the rapidly changing landscape of marketing.Takeaways: Mitch emphasizes the importance of understanding societal trends to future-proof your brand. Embracing AI technology is essential for staying competitive in today's marketing landscape. Brands must experiment with emerging technologies to adapt quickly to changing environments. A clear purpose beyond profit is crucial for connecting with younger generations. Marketers should not fully rely on AI; human oversight is essential for brand safety. Virtual reality and augmented reality offer unique opportunities for brand engagement and customer experience. Links referenced in this episode:fullsurge.comamazon.comCompanies mentioned in this episode: Unilever Coca Cola Wells Fargo Ally Bank

Today, we're diving deep into the world of B2B and LinkedIn—two essential yet often misunderstood elements of modern marketing. James Donovan, a B2B lead generation and LinkedIn expert specializing in the accounting industry and the driving force behind 92 Media, shares his hot take on the limited value of LinkedIn business pages compared to personal profiles for outreach. He offers practical strategies for crafting effective messaging that cuts through the clutter of annoying LinkedIn communications. James emphasizes the importance of understanding your target audience and using curiosity-driven approaches to foster genuine conversations. Get ready to transform your LinkedIn game and unlock new growth opportunities for your business with expert insights and actionable advice from James.Takeaways: James Donovan believes LinkedIn business pages lack value compared to personal profiles for outreach. Effective messaging on LinkedIn requires understanding your target audience and their pain points. To engage potential clients, keep your outreach messages concise and pique their curiosity. Utilizing LinkedIn's features, such as articles and carousels, can significantly boost your visibility. Building credibility on LinkedIn involves showcasing testimonials, reviews, and case studies on your profile. James emphasizes the importance of offering value consistently to attract clients rather than fearing knowledge sharing. Links referenced in this episode:92.media.comCompanies mentioned in this episode: 92 Media Elgato

Delving into the intricate relationship between artificial intelligence and marketing, Brett Dysart welcomes Maneksha Stuart, an award-winning specialist in AI and marketing. Their discussion uncovers the transformative potential of AI in reshaping marketing strategies and practices. Maneksha's journey showcases her evolution from SEO expert to an advocate for integrating AI into marketing, shedding light on the significance of understanding keyword intent and customer experience in this new digital age. Listeners gain insights into the practical applications of AI, particularly how it can streamline content creation and enhance brand messaging while maintaining a unique voice.Throughout the episode, the ethical implications of AI are examined, particularly concerning generative visual AI and its impact on intellectual property. Maneksha articulates the importance of responsible AI usage, emphasizing the need for marketers to be aware of data privacy issues and the potential consequences of automating creative processes. The conversation addresses the fine line between leveraging technology for efficiency and ensuring that the essence of human creativity remains intact. By sharing her expertise on prompt engineering, Maneksha empowers listeners to interact effectively with AI tools, fostering a deeper understanding of how to extract value from these technologies.The overarching theme of the episode is the necessity for marketers and business owners to embrace AI as a strategic partner rather than a threat. Maneksha encourages a proactive approach to learning about AI technologies and adapting to their rapid evolution. As the conversation unfolds, listeners are inspired to explore new tools and methodologies that can enhance their marketing efforts, leading to more engaging and impactful campaigns. The episode serves as a valuable resource for anyone looking to navigate the future of marketing in an AI-driven world, highlighting the importance of balancing automation with the irreplaceable human touch.Takeaways: Effective use of AI in marketing requires understanding prompt engineering and context for optimal results. AI tools can significantly reduce repetitive tasks, allowing more time for creative endeavors. Businesses must prioritize ethical considerations when using generative AI and protect intellectual property. To stand out, marketers should anticipate specific customer needs and tailor their content accordingly. Combining human insights with AI capabilities can enhance marketing strategies and customer engagement. Understanding the balance between automation and human creativity is crucial for sustainable business growth.

Unlock the secrets to effective email marketing as Vanessa shares invaluable insights on crafting emails that not only capture attention but also drive action. Forget the high school English rules that taught you to write in long, complex sentences; instead, learn how to create punchy and direct copy that resonates with your audience. Understanding where your audience stands in their buyer journey is crucial, and Vanessa emphasizes the importance of tailoring your message accordingly. Discover the art of intriguing subject lines and the role of AI tools like ChatGPT in enhancing your email strategy. Whether you're just starting out or looking to refine your approach, Vanessa's expert advice will equip you with the tools to elevate your email marketing game. Grab your favorite brew, hit that subscribe button, and dive into the world of email marketing mastery!Takeaways: Forget traditional English rules in marketing; keep paragraphs short and punchy for better engagement. Understand where your audience is in their buyer journey to tailor your messaging effectively. Craft compelling subject lines using intrigue or directness to increase email open rates. Utilize AI tools like ChatGPT to brainstorm catchy headlines and improve your email strategy. Be direct in your call-to-actions; highlight the benefits your audience will gain by taking action. Incorporate varied email lengths and formats, including multimedia elements to maintain reader interest.

Marketing is in crisis, and this episode dives deep into the reasons behind it, highlighting the alarming disconnect between traditional marketing practices and the realities of today's business environment. The conversation explores how many self-proclaimed marketers lack a fundamental understanding of the discipline, often prioritizing efficiency over effectiveness, which ultimately leads to poor results. Guest G, a seasoned expert with over 16 years of experience, emphasizes the importance of connecting with customers and leveraging their insights to drive meaningful marketing strategies. Listeners are encouraged to break free from outdated methods and to engage directly with their audience to truly understand their needs. With wit and insight, the discussion serves as a rallying cry for marketers to reclaim their roles as drivers of growth and innovation in their organizations.Takeaways: Effective marketing focuses on sales and tangible results, not just brand awareness. Marketers need to understand customer behavior and insights to drive effective campaigns. Creativity in marketing is essential; efficiency alone cannot ensure successful outcomes. Engaging directly with customers provides invaluable insights that can shape marketing strategies. The current marketing crisis stems from a disconnect between marketers and decision-makers. Marketing should be viewed as a core business function integral to growth. Links referenced in this episode:kexino.comCompanies mentioned in this episode: AOL Apple Nike Zappos Starbucks Kexino Windows Cortana

✅ Unlock the Secrets of B2B Marketing!✅ Dive into cutting-edge strategies and AI insights for 2024.✅ In this episode of Digital Coffee: Marketing Brew, host Brett Deister chats with marketing expert Alex Love from Riva Solutions.✅ Get actionable tips to elevate your B2B engagement—stream now to stay ahead of the curve!3 Fun FactsAlex drinks iced coffee (cold brew) all year round and gets her supply from Costco, favoring Dunkin' cold brew.Riva Solutions, where Alex works, has an alpaca as their company mascot.Alex's Instagram is primarily comprised of content related to her baby, dogs, and powerlifting.Timestamps:00:00 Marketing insights with Brett Deister and Alex.04:14 Extensive digital marketing with employee-generated content.08:32 Formal company posts, personal profiles humanize content.11:18 Tag relevant individuals; avoid random or unrelated tagging.14:49 AI content isn't a marketing strategy replacement.17:34 AI-generated content flag introduced on LinkedIn.21:03 Leaning on less polished, informal video content.

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✅ Unlock the Secrets to Customer Loyalty! ✅ Want to know how to keep your customers coming back for more? ✅ Brett Deister hosts Swire Ho on the latest episode of Digital Coffee: Marketing Brew. ✅ Tune in to discover actionable strategies to boost your customer retention and skyrocket your ROI!

Today's episode dives deep into the world of Google Business Profiles – an often overlooked yet powerful tool for enhancing your local SEO and driving business growth. We'll explore how to claim, verify, and optimize your profile, discuss advanced tips for leveraging AI to boost your content, and address common challenges like duplicate listings. Plus, Marilyn shares insights from her new book, offering practical steps for making the most out of your Google Business Profile. Whether you're a local business owner or running a digital enterprise, this episode is packed with actionable advice to help you stand out in Google's ecosystem. So grab your coffee, and let's get brewing on optimizing your business's online presence!3 Fun FactsCoffee Preferences: Marilyn Jenkins prefers her coffee black and finds Starbucks black coffee too burnt to enjoy.Verification Options: Google provides alternative verification methods for businesses without a physical address, such as video verification, which accommodates the rising number of remote businesses.Waze and Google Maps Insight: Brett mentioned that Google owns both Waze and Google Maps, providing a broader reach for businesses using Google Business Profile to appear on both platforms.Timestamps:00:00 Digital marketing expert helping clients grow online.03:55 Google Business Profile is more than reviews; it's a free website. Claim and manage your listing for visibility.10:16 Use chat GPT for content creation, identical info for business listings, and use AI for blog posts.12:28 Google Business Profile affects Google Maps ranking.15:18 Manage, claim, and recover business listings with Google.19:10 Allocate weekly time to update Google Business.21:35 Active on LinkedIn, offering discount for book.

In this episode, Drewbie underscores the critical importance of creating impactful content and establishing a robust online presence across various platforms. We delve into the transformative role of AI, blockchain, and web 3 in personal branding, emphasizing the need to adapt to these technologies.Drewbie provides actionable strategies for consistency in social media engagement, leveraging a primary website for SEO and retargeting, and balancing authenticity with AI tools. He also offers practical tips for integrating personal branding into your daily routine.Join us as we explore these vital insights. Stay tuned for our next episode featuring a PR industry thought leader discussing personal branding and AI. If you find our discussions valuable, please subscribe and leave a 5-star review. Let's get started.3 Fun Facts1. Drewbie Wilson humorously suggests that most people have time to post on social media while taking a daily toilet break, making it a prime moment to start personal branding.2. Drewbie offers a free book on his website, "call the damn leads.com," aimed at revolutionizing sales and follow-up in the digital era.3. The discussion briefly touches on coffee preferences before diving into strategies for personal branding, adding a casual and relatable touch to the episode.Timestamps:00:00 Personal branding and marketing for business success.05:56 Prioritize time, engage on social media consistently.10:06 Use AI as a conversation tool, but be authentic.13:12 Repurpose long content for multiple platforms easily.16:47 Leverage social media, SEO, and main website.18:56 Prepare for web 3 AI and blockchain.23:40 AI training saves time for career advancement.27:37 Help me identify ideal client and content.29:32 AI's impact: uniformity vs. importance of uniqueness31:41 Reminder: subscribe, tune in, appreciate marketing.

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Intro✅ Ready to revolutionize your B2B marketing game?