Social Selling Made Simple

A real estate license isn't just for selling homes. It's a whole launchpad…if you know how to use it right.  If you're a great agent, you're doing way more than unlocking doors and writing offers.  You've got skills that can help you stand out and stack your income. In today's market, the old playbook won't cut it.  Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind.  It's not just about closing deals anymore. It's about thinking bigger, leveraging your skill set, embracing tech tools like AI, and getting creative with things like expired listings and renovation loans.  Everyone's got access to the MLS… but what you do with it?  In this episode, I'm breaking down exactly how I turned one real estate license into a six-figure, multi-stream business. You'll hear how top producers are using AI to revive expired listings, bring real value to sellers, and guide buyers with smart financing options like the 203K loan.  With limited inventory and high interest rates, we have to think creatively to get people off the bench. -Marki Lemons Ryhal   Things You'll Learn In This Episode The skill stack strategy How do you leverage one real estate license into a business that includes teaching, speaking, and consulting? How to elevate expireds What's the secret to turning expired listings into signed clients using AI-powered visual tools? Value that speaks louder than scripts Why do styling guides and tech-based insights beat any sales pitch and get homeowners to call you back? The 203K Advantage How can you use renovation loans to create urgency, secure offers, and add more value in buyer conversations?   About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's real estate landscape, agents aren't just competing for clients. We're being forced to justify why we deserve to be paid.  With buyer broker agreements now front and center, it's no longer enough to open doors and write offers. We have to demonstrate value. And what's more valuable than walking into a buyer consultation armed with solutions that literally fund the deal?  I'm talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That's how top agents are winning right now.  How do you implement this strategy? What questions do we have to ask in every buyer consultation?  In this episode, I'm unpacking the playbook real estate professionals are using to find hidden funds that support both the buyer's bottom line and their own commission.  I share how top producers are creating win-win transactions and how you can do the same. no matter your market.   Things You'll Learn In This Episode  Value that pays How do you justify your commission in a market where buyers are hesitant and sellers aren't covering agent fees?  The gift fund advantage  What kinds of gifted funds are out there, and how can you help buyers tap into them to cover costs you used to count on sellers for?  Unlocking employer money  Are your buyers sitting on untapped cash from their workplace? How do we uncover employer-assisted housing benefits that make deals easier to close? Stack cash and secure the deal  What happens when you combine gift funds, employer programs, and down payment assistance?    About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Every agent is out here fighting for more listings, but what if the key to dominating your market isn't just about pricing, marketing, or staging, but about money that's already sitting on the table? What most agents overlook is that some listings come with built-in financial power: I'm talking about reverse down payment assistance.  This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today's market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer. In this episode, I'm breaking down how I use reverse down payment assistance and program stacking to attract buyers, help sellers net more, and give agents a value proposition no one else is talking about.    Things You'll Learn In This Episode  The anointed listing advantage What does it mean for a property to have an anointing, and how can you use that to make your listings irresistible? Reverse down payment strategy How can buyers get $20k+ in assistance without your seller offering a dime, and what does that mean for your commission? How to walk into any listing appointment with the upper hand What value can you offer sellers that puts you ahead of every other agent they're interviewing?   About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses.  From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We're only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable? In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show. We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today.   There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I'm implementing AI. -Katie Lance   Things You'll Learn In This Episode  How to turn a handwritten note into an infographic  We used to need graphic designers for things like infographics. Can we do it on our own now?  The true power of AI AI can't replace us, but it can duplicate us and make us more efficient. How do we leverage it to get more out of our time?  The next big frontier in AI We've seen AI images improve tremendously over the last two years. Is this evolution about to hit video?    Guest Bio Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She's the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today's conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you're just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at katielance.com.   About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Real estate pros, if you're not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you're leaving money on the table. It's one of the best platforms to grow your brand, so why are so many agents still sleeping on it? Maybe it feels intimidating. Maybe you're not sure what to say. But here's the thing: thanks to AI, creating content and making the right connections has never been easier. And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities. Combining LinkedIn with ChatGPT creates the ultimate business intel tool—a tool we would've had to shell out thousands for just a few years ago. Now, it's right at our fingertips.  And the best part?  You don't need to be a tech whiz or marketing guru to make it work for you. By working on our AI skills and leveraging them on LinkedIn, we can fast-track our way to real estate industry authority—without breaking the bank. So, how do you get past the fear of posting? How can AI help you get better results on LinkedIn? How do you gain the ultimate outreach advantage with a simple prompt?  In this episode, marketing strategist, consultant, and LinkedIn pro Deborrah Ashley is back to share how she's using ChatGPT to level up her LinkedIn game.    AI provides business intel that used to cost us substantially more money, and now we can get it for little to no cost. -Marki Lemons Ryhal   Things You'll Learn In This Episode  How to improve your AI skill set  How do we use ChatGPT Projects to train our AI instead of spending money on third-party tools?  How to use AI to boost your LinkedIn visibility  AI makes it easier for us to become industry experts, but many people are still afraid to post. What drives this fear, and how do we overcome it? The LinkedIn outreach cheat code Instead of reaching out to people with crowded inboxes, how do we use ChatGPT to find the contacts no one else is talking to?   Guest Bio Deborrah Ashley is a marketing strategist, consultant, and LinkedIn expert who works with clients to develop B2B and B2C LinkedIn social selling strategies that grow and develop not only their business but their personal brand as well. Deborrah has a background that includes two decades in brand management, marketing communications, and business development, where she used her unique style of positioning and launch strategies to generate over $300 million for companies and start-ups. Deborrah has been featured in a variety of media, including Oprah Magazine, Black Enterprise Magazine, The NY Times, on podcast,s and CNBC for her innovative strategies on gaining a competitive edge and building strategic partnerships and has spoken at summits, conferences, and universities. To learn more about Deborrah, find her on LinkedIn, and head to https://www.theauthoritykit.com/.    About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

It's no secret that real estate commissions have been in the danger zone for a while now. And with moves like Rocket Mortgage snatching up Redfin, it's clear that real estate professionals need to fight fire with fire. Well thanks to a new dual-licensing program, we might just have the ultimate weapon to turn up the volume on our production!  Most real estate agents have to pass their clients off to a mortgage officer and watch them take a piece of the pie. What if you could handle the whole process yourself, and keep more of the money…all with one simple link?  Here's the thing: real estate pros who understand the money behind the transaction are way more valuable. By adding loan origination to your toolkit, not only are you protecting your income, but you're also setting yourself up to earn way more per transaction.  What is the program and how do you get into it? In this episode, I'm joined by Teresa Grobecker, an absolute rockstar in real estate, fintech and proptech. She shares all the details on how to jump on this dual-licensing train, and how it makes us more valuable.    Things You'll Learn In This Episode  Capture the whole process  Most real estate agents have to refer their buyers to a mortgage officer. What if you controlled the entire process?  Understand the finances  Why are agents who don't understand the money side of buying/selling homes at a huge disadvantage?  Just another tool in your value-add toolkit  The more skills and competencies we have, the more valuable we are. How do we put ourselves in a position to service more people and earn more money per transaction?    Guest Bio Teresa Grobecker is a recognized innovator in the real estate, fintech, and proptech sectors. With over a decade of experience as a licensed real estate broker and deep expertise in brokerage management, compliance oversight, and technology integration, Teresa has consistently pioneered solutions that bridge the gap between traditional real estate processes and emerging technologies. As the first founder to successfully take a real estate brokerage onto a blockchain, Teresa combines her deep understanding of regulatory requirements with forward-thinking technology strategies to drive operational efficiencies and revenue growth. Her background includes founding and scaling multiple companies in real estate and finance, serving as a venture partner, and contributing as a thought leader in both industries. As the founder of the first online real estate and mortgage brokerage in San Francisco, she showcased her innovative approach. With a background as an equity partner at a global investment bank, Teresa has deep insights into capital markets and has advised the Federal Reserve, SEC, and FHFA on regulatory matters. Additionally, she led three National Association of Realtors portfolio companies during high-growth stages and consulted with Blackstone's ancillary services, advising bank CEOs and presidents. Her expertise in underwriting loans and enhancing their appeal to secondary and capital markets further strengthens her ability to craft compelling marketing strategies that drive growth. Connect with Teresa on LinkedIn.    About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn't work, you're probably left thinking the algorithm is out to get you. But hold up – it's not. No strategy will ever work if it's not backed by cold, hard data. If you're not tracking what's already working and turning up the volume on that, you're just throwing spaghetti at the wall. Social media without analytics is just a bunch of guesswork.  This is especially true for LinkedIn – the goldmine for real estate agents looking for leads. So many people struggle to make a splash on LinkedIn, but here's a little secret: there's an easy way to crank up your following and engagement. Enter: ChatGPT. How can AI transform your content game? How do we use ChatGPT to get more real estate leads on LinkedIn? In this episode, AI-assisted personal branding guru Celeste Yamile breaks down a simple, no-nonsense workflow that'll have your LinkedIn popping off in no time.   With data you're going to have the power and not think the algorithm hates you. -Celeste Yamile   Things You'll Learn In This Episode  Go from 0-20,000 followers without posting every day  Most social media experts tell us we need to post multiple times a day to get more engagement and impressions. Is there a less taxing way to grow?  The best source of B2B leads  One of the best niches in real estate is employee-assisted housing programs. How can we use LinkedIn to get this in front of more companies who could benefit from them? Correlate your content to the outcomes you want  Instead of using generalized content strategies, how do we use our own analytics to create content that will actually appeal to our target market?  Guest Bio Celeste Yamile is an AI-assisted personal branding expert dedicated to helping founders and professionals build smarter content strategies that lead to better engagement and more inbound leads. With a proven track record of working with top-tier clients from companies like Google, TEDx, and Apple, Celeste is passionate about empowering her clients to establish strong, compelling LinkedIn brands that attract top clients on autopilot. To work with Celeste, connect with her on LinkedIn.    Celeste's ChatGPT Prompts  Take a look at the data; what day of the week do I get the most engagement on average and show me in a chart: Take a look at the data; what day of the week do I get the most impressions on average and show me in a chart: Which posts had the most significant increase in followers during this period? Connect the date from "FOLLOWERS" to the date of posts in "TOP POSTS“. Include in the data the link to the top posts to show me in a table. About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers.  What most agents don't know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings!  Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointing on them, and you can leverage them to earn six figures. In this episode, I share the strategy real estate agents are sleeping on, and how to implement it in your own business.    Things You'll Learn In This Episode  The listing anointing  How can we win more sellers and buyers with down payment assistance?  The ultimate client attraction strategy  How do we become so knowledgeable in down payment assistance that people flock to us? How to earn six-figures in real estate Why are agents who are specializing in down payment assistance outearning everyone else? About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

No matter what anyone says, owning real estate is still the most powerful way for families to build wealth and transfer it to the next generation. A lot of people would love to own a home, but can't afford some of the costs that come with the purchase.  Well, there is a solution…down payment assistance gifts from family, work or even your church. A lot of people are sitting on equity or cash reserves that could be the perfect down payment assistance gift for first time home buyers.  This is a great way to put the wealth vehicle that is real estate in motion, and help more people build wealth for themselves. Real estate agents who are knowledgeable about these programs are more likely to win buyers and get paid what they're worth, which goes a long way right now.  What should we ask every buyer we talk to? What are some of the pockets of funds first time buyers have access to? In this episode, CRA Residential Loan Officer at Associated Bank, Johnita Herndon shares how buyers can get up to $31,500 in down payment assistance, and all the funds that are available right now.    Things You'll Learn In This Episode  Down payment assistance dos and don'ts  When it comes to down payment assistance gifts, every lender and home loan type is different. How do we make sure we meet the requirements? The gift of homeownership  From churches and employers to family members, there are many sources of down payment assistance. How can real estate professionals use this to increase their value proposition and help their communities? Homeownership is still important Our ancestors built their wealth by owning houses. How can we pass this wealth on to the next generation?   Guest Bio Johnita Herndon is a CRA Residential Loan Officer at Associated Bank, she has over 10 years of banking experience, having served in various capacities within residential lending. Johnita is passionate about working with First Time home buyers, down payment assistance programs, homebuyer education, and rehab/new construction. As a community loan officer, Johnita also works as a liaison to nonprofit organizations that provide homeowner education to low- and moderate-income families. The focus is to create a successful homebuyer through education and counseling. Johnita Grew up on the Westside of Chicago and currently resides in Maywood, IL. Johnita has been a mortgage and loan professional for more than 10 years. Graduating from Olivet Nazarene University with a degree in Economics & Finance. To learn more, call or text 312-401-0702. You can also follow Johnita on Instagram and Facebook.     About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's real estate game, the agents who leverage tech and have a consistent digital presence are always at an advantage. They get more leads, more listings, more referral business and of course, more money.  But with so much tech coming at us all the time, it's hard to keep up. We can be so overwhelmed that we end up not taking any action at all. Being consistent is the key to success with marketing, but that's hard to do when we're overwhelmed. On top of that, tech is just one aspect of our business, not the whole enchilada - how do we use it without losing sight of everything else?  Some agents love real estate and hate the tech, but if they don't leverage it, they'll miss out on valuable opportunities…how can they get the best of both worlds?  That's where Real Estate Influencers come in. This platform makes tech work for us without us having to constantly work at tech. How do we use AI to improve our digital presence?  In this episode, speaker, digital marketing expert and the co-founder at Real Grader, Alex Montalenti returns. He talks about their new tool and how it can help agents get more business and bring consistency to their content creation.  Things You'll Learn In This Episode  Get deals straight from social media For some agents, social media isn't just a marketing channel, it's a source of motivated leads. How does consistency lead to influence and ultimately income? 3 keys to a great digital presence  Why do we need consistency, a hyper-local touch and time in order to get more out of our content? The easiest way to become a real estate influencer As an agent, you already have so much awesome content sitting in your head. How can you leverage AI to get it out of your mind and onto social media? Guest Bio Alex Montalenti is a speaker, digital marketing expert and the co-founder at Real Grader. He is a leading technology innovator, serial entrepreneur, and thought leader in the real estate industry. With more than 20 years of experience, he is responsible for the creation of multiple digital marketing companies and the development of training programs that have reached hundreds of thousands of real estate professionals. Alex focuses on Digital Marketing, Google Reputation, AI and social media Management. His company Real Grader has been recognized on the Inc 5000 list of America's Fastest Growing Companies as #800. They have been featured by Inman, The Real Deal, Inc., RIS Media, Yahoo Finance, and Realtor.com. They won a 2CCX Award for generating over 10 million dollars through a single marketing funnel. Recently they were chosen for the National Association of Realtors(NAR) REACH Program for 2023 and received an investment from NAR. RealGrader now helps real estate professionals leverage digital marketing and technology with their digital optimization, their Influencer program and with Instacard - the video enabled Digital Business Card. They have built over 1 million digital cards for the industry and recently partnered with Anywhere, exp, Berkshire Hathaway and many more top brands. Alex and his team are now on a mission to help 500,000 agents reduce frustration and stress. Their technology and training have helped over 100,000 agents to multiply their business in less than one year with simple yet innovative solutions. Website: https://realestateinfluencers.ai/  To get free guide books on building your digital presence text RG to 516-400-4161.   Alex's last appearance on the podcast: https://www.youtube.com/watch?v=ONHlK4XuoAE&ab_channel=SocialSellingMadeSimplewithMarkiLemons-Ryhal   About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In any given real estate market in America, there are thousands of non-English speaking buyers who face a huge language barrier in the transaction.  Most of the content, and even the real estate agents themselves only speak English, and that can make the process of buying more overwhelming. What if you could instantly communicate with all these buyers in their own language? The best part: you can do this without learning a new language thanks to AI!  That's where VoiceFlip comes in. This resource translates 25 languages, making it the perfect companion for a real estate agent who wants to reach more people.  With all the changes in real estate right now, adding value is the only way to stay relevant and competitive. By being more inclusive and breaking down language barriers in the transaction, we'll get more opportunities.  How does VoiceFlip boost our lead generation? How can we leverage it in the transaction? In this episode, the CEO of VoiceFlip, Kurtis Cicalo shares how real estate agents can leverage their tool to become more valuable in the marketplace.    If you're in a city with a lot of international and global buyers who don't speak your language, the more inclusive you become, the more opportunities that will present themselves. -Marki Lemons Ryhal   Things You'll Learn In This Episode  Become a multilingual agent  One of the best ways to grow your business is to tap into new markets. How does Voiceflip allow us to reach thousands of buyers?  Boost lead engagement and conversion   When people use voice-operated assistants, they give information that's way more detailed than they would when they type. How can you use this to convert your leads at a higher level?  Eliminate language barriers in the transaction  The real estate transaction is made up of many forms and pieces of information that can be overwhelming. How can Voiceflip make the process less daunting for non-English speaking buyers?    Disclaimer: In this episode, our host refers to the tool as "Voice Clip." Please note the correct name is "VoiceFlip." We apologize for any confusion!   Guest Bio Kurtis Cicalo is the CEO and founder of Voiceflip, a leading innovator in real estate technology. With over 15 years of experience, including work with realtor.ca and the FBI on data accessibility, he has pioneered the development of FLIP, an AI assistant transforming data interaction for real estate professionals. Under his leadership, Voiceflip has secured strategic partnerships, launched successful pilots, and is planning international expansion, all aimed at making critical real estate information more intuitive and accessible. To learn more, visit https://voiceflip.com/ and send an email to kurtis@voiceflip.com.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's influencer-driven landscape, even the most experienced agents are losing deals to newer agents who do one thing differently - posting great content online.  The market doesn't just reward expertise - it rewards expertise, visibility and consistency, and that can be shown through the content we put out.  Social media content is a valuable asset in our businesses - especially in a down market. It is the marketing vehicle that validates us in the eyes of the consumer, fuels lead generation, reduces our marketing costs and makes us profitable.  In a tough market, it's tempting to pull back on our marketing efforts, but that actually cuts off a valuable revenue stream. This is the perfect time to double down on marketing and pour into our social media and sphere of influence.  How do we create content that guarantees current and future business? How do we leverage hyper-local, hyper-branded content?  In this episode, I'm joined by the CEO and co-founder of Roomvu, Sam Mehrbod. He shares how their platform (and partnership with ConstantContact) helps agents turn content into a solid source of business.    Things You'll Learn In This Episode  Entertaining, educational and enduring  If we're consistent about content creation, it can validate us and reduce our marketing costs. What kind of content should we post to achieve this? Hyperlocal and hyper-branded content Consistency and visibility are really important in today's real estate market. How does Roomvu help busy agents accomplish this in less time? Never stop marketing  The current real estate market has made many agents slow down or step to the sidelines. Why is this a huge mistake?  How to turn social media into a revenue stream Why do real estate agents who invest in content outearn and outlast everyone else?  Guest Bio Sam Mehrbod is an innovative entrepreneur in real estate technology. As the CEO and Co-Founder of Roomvu, he leads a platform that supports over 200,000 REALTORS® across the USA and Canada by delivering hyperlocal, personalized video content. As a TOP 1% REALTOR® in Greater Vancouver, Sam was recognized as a Medallion Club Member from 2018 to 2023 and ranked in the top 10% of REALTORS® in Greater Vancouver in 2018, 2019, and 2021. As a Forbes Council Member, Sam has shared his insights in prestigious outlets such as the Vancouver Sun, Business in Vancouver, the Daily Hive, Western Investor, CKNW Radio, and Forbes Magazine. To learn more, visit https://www.roomvu.com/.  About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Homeownership is a dream many aspire to, but sadly don't have access to due to affordability. Before they can even think of affording a mortgage…getting money for a down payment can be a real struggle.  What a lot of people don't know is that there are down payment assistance programs that can help them get into a home.  80% of home buyers qualify for down payment help but only 15% actually use it. As agents, this provides a lucrative opportunity to provide a valuable solution.  Down payment help is the perfect marketing message to put in front of buyers right now. We can win more business by leveraging a valuable resource that will get more people into homes, save them lots of money and help them build equity faster.  And it will put more dollars in our own pockets too!   How do we leverage these programs to bring more value to buyers? How does this offering add to our marketing prowess?  In this episode, I'm joined by founder and CEO of Down Payment Resource, Rob Chrane. He shares how we can add down payment assistance to our toolkit.    Things You'll Learn In This Episode  Closing the 65% home affordability gap  There's a huge gap between the down payment assistance that's available and the people who actually use it. What can agents do to get these valuable resources to more people, and how will it put more money in your pocket?  Erase the negativity  A lot of people - agents and consumers alike have negative connotations of FHA programs. How does this negativity rob us of lucrative opportunities?   Another way to add value to buyers  Down payment assistance doesn't just apply to buyers - it also applies to houses. How can real estate professionals use this to win more business?  Guest Bio Rob Chrane is founder and CEO of Down Payment Resource and a leader in the homeownership affordability space. A 30-year veteran of the real estate and mortgage industries, Chrane launched the only comprehensive database of U.S. homebuyer assistance programs and developed tools that empower lenders, borrowers and real estate professionals to connect homebuyers with affordability programs. Chrane actively collaborates with housing organizations and coalitions such as the Urban Land Institute, National Fair Housing Alliance and the Mortgage Bankers Association's CONVERGENCE initiative. He is a frequent speaker at national and local events on the topic of homeownership affordability. To learn more about how you can leverage this tool, visit https://downpaymentresource.com/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Since the NAR settlement agreement was announced, agents have sought strategies to deliver the most value to buyers. It's a way to secure more signed buyer agreements and compensation. Employer Assisted Housing is one great option. An "employer-assisted housing program" (EAH) is a benefit offered by some companies where they provide financial assistance to employees towards a down payment on a home, usually in the form of a forgivable loan, This solution creates the ultimate win for companies and workers alike. Companies are always looking for ways to attract and retain talent, and housing assistance is precious. If an agent puts this program in front of companies, they demonstrate value and create a new business pipeline. That's how you stay unbothered by the NAR settlement!  What is employee-assisted housing, and how does it benefit companies, employees, and even entire communities? How do we pitch it to companies?   There's a lot of money that can help buyers in today's real estate transaction and it doesn't have to come from sellers. -Marki Lemons Ryhal   Three Things You'll Learn in This Episode The key to thriving through the settlement Securing a signed buyer representation agreement with an offer of compensation is the key to being compensated when you provide value. How can leveraging employer-assisted housing lead to more income? A solution everyone wants An Employer Assisted Housing program greatly benefits both companies and their workers. Why is it the ultimate win-win for everyone? Two things you need to ask buyers Buyers will compensate agents who can reduce costs and provide a financial solution. How do we make them aware of this solution?   Guest Bio Eboni Killian is the Managing Broker at Sovereign Realty & Management, an Affordable Housing Strategist and Employer Assisted Housing Liaison. She is proud to work for a company that understands that buying, selling and investing in residential real estate is more than a simple transaction. Their team is dedicated to providing exceptional, personalized service for each of our clients. Eboni also helps clients who are interested in creating wealth through residential real estate. To find out more about Employer Assisted Housing send a text to or call 678.860.9408 or connect to Eboni on LinkedIn.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

A lot of people are locked out of homeownership because the actual listings aren't accessible to everyone. For disabled, impaired, neurodivergent and non-English speaking buyers, not having an audio option creates a massive barrier right from the home search stage.   What if the listing could be presented in a language and format they can easily consume?  The most valuable real estate agents understand the importance of being of service to EVERYONE.  In order to do this and expand our opportunities across any barrier or language, we have to make sure the information on the listing is packaged for a diverse array of people.  That's where DirectOffer comes in. This tool leverages AI to bring accessibility to real estate information. Started by a mother with a neurodivergent child, this tool is something all agents should be using right now.  How does Direct Offer work? How does it knock down a huge barrier to homeownership? In this episode, entrepreneur in real estate technology and founder of DirectOffer, Kathleen Lappe shares her story, and how this tool makes real estate more accessible.  We often feel like AI technology will take away from the agent. As long as the agent learns to communicate in the way the consumer wants to be communicated with, it won't. -Kathleen Lappe   Things You'll Learn In This Episode  Do the right thing, outearn other agents  Serving impaired clients and underserved people isn't just the right thing to do, how does it make a real estate professional more valuable? How to leverage Direct Offer  Breaking down the barriers to homeownership should start at the home search stage. How is Direct Offer making it easier for disabled and neurodivergent buyers?  A path to home ownership for all  If we're only packaging our listings and real estate marketing materials for abled people, we're cutting ourselves off from millions of potential clients. How do we make sure the information we're putting out is accessible to everyone?  Guest Bio Kathleen Lappe is an innovative entrepreneur in real estate technology known for her visionary leadership and commitment to accessibility. She founded DirectOffer, Inc., a pioneering software company that has secured multiple patents for real estate technology, specializing in multilingual solutions and ADA-compliant listings. Kathleen's entrepreneurial journey boasts four successful startups, three still thriving today. Her expertise led to the creation of DOAT (DO AudioTours), a global patent revolutionizing property listing by offering automated, ADA-compliant, multilingual audio-visual experiences. DOAT also streamlines communication through lead routing and direct agent contact integration. Kathleen Lappe's drive for innovation, inclusivity, and transformative technology has left an indelible mark on the real estate industry. To work with Direct Offer, visit https://directoffer.com/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.     Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you've been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate.  We're grappling with a whole new way of doing business and many people are having a hard time.  Even if you're an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now.  But we can gain the advantage by making a few small mindset shifts. We have to realize why we have an issue with buyer-broker agreements. We don't know how to ask for what we're worth, so we'd rather avoid the subject altogether.  In this new landscape, not articulating our value is laziness, high-level stupidity and bad service. It's also a risk to our real estate licenses.  How do we navigate the settlement so it benefits everyone? In this episode, I share the traps many buyer's agents are walking into and how to set yourself up for success.    We're all at day one ground zero. No one in residential real estate has an advantage right now. -Marki Lemons Ryhal   Things You'll Learn In This Episode  Think like a commercial real estate agent  In commercial real estate, an agent won't start the work until certain agreements and documents are in place. How do we bring this energy to the residential side?  Don't fall into laziness and high level stupidity  A listing agent wouldn't let their seller walk away from getting all the terms they want. How do we give the same undivided loyalty to our clients as buyer agents?  The value articulation problem Many real estate agents are having a hard time with the idea of signing a buyer-broker agreement. Is the real issue not being able to ask for what we're worth?    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

When you work with a buyer, you owe them confidentiality. It's a fundamental responsibility as their agent. Yet, some agents are asking to see confidential documents, pushing you into a tricky situation.  Have you ever been asked for a buyer representation agreement by a listing agent?  The moment you comply with one agent's request, you're setting a precedent. To avoid the appearance of discrimination, you may feel compelled to provide this confidential document to every agent, creating a breach in the trust and confidentiality that your client expects. The solution lies in never compromising confidentiality. By strictly adhering to the executed buyer representation agreement, you protect your buyer's interests and avoid the slippery slope of breaching confidentiality. In this episode, I talk about handling clients with confidentiality, the repercussions of violating confidentiality and why it's important to know the rules and regulations of your license.    If you work with a buyer, you owe them confidentiality. -Marki Lemons Ryhal   Things You'll Learn In This Episode  Treating buyers and buyers agents betterBuyers and their agents play a crucial role in funding real estate transactions and should be treated with equal respect and importance. How can treating buyers and their agents with more respect improve the overall success of a real estate transaction? Cooperation does not equal compensationIn real estate, cooperating with other agents or parties doesn't guarantee financial compensation unless specific terms are agreed upon. What can we do to ensure we don't end up being an uncompensated agent? Regulation responsibilityIt's the responsibility of real estate professionals to stay informed about regulatory changes, as the state won't provide direct notifications. How do you ensure you're staying updated on evolving real estate regulations in your area?   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Whether agents like it or not, the NAR settlement is in place, and no compensation will be offered via the MLS. As a buyer agent, you need written compensation confirmation before your client enters into an executed sales contract. With the new guidelines, agents wonder how to structure their compensation. The traditional route of looking in the MLS and accepting what is presented as cooperating compensation is now off the table, which means many agents are feeling pressure on how they will be compensated when providing service to a buyer. How will this affect income and the ability to attract clients? What other challenges come with the guidelines Here's where the buyer representation agreement comes into play. While you cannot negotiate compensation through the sales contract, your buyers can strike the lack of compensation to offset their contractual obligations. This simple yet effective strategy allows you to regain control over compensation discussions and ensures that both parties are on the same page. In this episode, I talk about what this relatively new change means for the real estate industry and what you can do if you have a signed buyer representation agreement with an offer of compensation.   If you cannot demonstrate your value then you're going to have a problem. -Marki Lemons Ryhal   Things You'll Learn In This Episode  Better compliance in real estateAs of August 17, 2024, MLSs will no longer display broker compensation offers. How does this change promote greater compliance and accountability in real estate transactions? Stay out of hot waterUnder the new settlement practice changes, offering or communicating broker compensation through the MLS is prohibited. Why is it essential to remain compliant and avoid workarounds that could lead to legal trouble? Putting clients firstPrioritizing clients' needs and wants over personal interests builds trust and loyalty, as clients feel valued and understood. How does consistently putting clients first strengthen long-term relationships in the real estate industry?   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's complex real estate landscape, many buyers feel overwhelmed by traditional financing options that don't align with their values or beliefs. For American Muslims and others with similar faith-based guidelines, the struggle to find a suitable home financing solution can be frustrating and disheartening Imagine navigating the home-buying process only to find that the system meant to help you conflicts with your principles, leading to uncertainty and missed opportunities. How can you feel confident in financing options that compromise your values? Introducing Guidance Residential—a leader in Islamic home financing that offers a transparent, consumer-friendly alternative. Unlike traditional lenders, Guidance Residential provides solutions compliant with Islamic laws that prohibit riba (usury). By using a co-ownership model instead of a buyer-lender approach, they empower you to make financing choices that align with your beliefs while achieving your homeownership dreams. How can you bring value by connecting buyers with a financing option that aligns with their values? How can people secure their dream home without compromising their faith?  In this episode, President of Guidance Home Services, LLC Hussam Qutub joins me to talk about how Guidance Residential helps Muslim Americans and others navigate the complexities of home financing without compromising faith.    There's a corrosive nature in establishing a monetary system around lending and buying. -Hussam Qutub   Things You'll Learn In This Episode  The concept of fairnessFairness goes beyond transactions and regulations; it involves understanding and addressing the diverse needs and challenges of all community members. How can we incorporate fairness into what we do?  Pre-approval with Guidance ResidentialWith a non-traditional financing solution for real estate, there's bound to be differences in processes such as pre-approval. How does Guidance Residential's processes differ from traditional lending methods? Providing peace of mindGuidance Residential lifts financial barriers and creates generational stability. How does it provide peace of mind to those seeking home ownership and facilitate one of the biggest transactions in their lives?   Guest Bio Hussam Qutub is the Senior Vice President and National Sales Manager at Guidance Residential. Since joining Guidance in March 2003, he has held various senior and executive management positions, significantly contributing to the company's growth and brand development. In his initial role with the company as Vice President of Marketing and Communications, Hussam played a pivotal part in the company's first decade of geographic expansion, successfully establishing a strong market presence.  He later spearheaded the launch of Guidance Residential's sister company, Guidance Home Services.  As President, he developed a national referral network comprising nearly 2,000 pre-screened real estate agents, who were educated to understand and meet the unique needs of Muslim-American homebuyers. Before his tenure at Guidance, Hussam served as a senior consultant for a Washington D.C.-based marketing, public relations, and public affairs firm, where he provided strategic counsel to a diverse array of clients, including multinational corporations, startups, and nonprofit organizations.  Hussam is a graduate of George Mason University in Fairfax, Virginia. Visit https://www.guidanceresidential.com/  Visit https://www.guidancehomeservices.com/  Find Hussam on LinkedIn @Hussam Qutub    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Success in the real estate space depends on personalization—hitting people with the right message, at the right time, in the right place. Yet, gathering all the necessary information and then putting it into action is time-consuming, expensive, and often overwhelming. In today's fast-paced market, we can't afford to rely on slow or outdated processes. The longer you wait to implement a smart strategy, the more opportunities slip away. But what if there was a way to make personalization faster, cheaper, and more effective? Wouldn't it be amazing if we could automatically know exactly what to say and when to say it to both buyers and sellers? How much time could be saved if personalization wasn't a manual, painstaking process? Drew Fabrikant, CEO and founder of Scout joins me to talk about how his platform  is revolutionizing the email outreach campaign game for real estate, how it uses AI to enhance lead gen and why personalization is the key to success.   Personalization is the key to success. -Drew Fabrikant   Guest Bio Drew is the founder and CEO of Scout, an email marketing platform that enhances lead generation and customer engagement using advanced data analytics and AI to help agents better understand their markets and reach out to new and prospective clients. Previously, Drew served as the Managing Director of VOR, a real estate investment holdings company, in the C-Suite of a Registered Investment Advisor on Wall Street, and as an attorney at Skadden Arps where he practiced Financial Institutions Mergers and Acquisitions. Drew works with OS NY, an esports venue in New York City and advised OS Studios through their acquisition by Project Worldwide. Drew received his J.D. from Georgetown University Law Center and his B.A. from the University of Maryland. Visit https://www.trustscout.com/ or trustscout.realestate  Use code 40TSOFF for 40% off.   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Here's a shocking reality many people aren't aware of. Being a real estate professional ranks among the top 10 most dangerous jobs in America. 30,000 agents were victims of violent crimes in the past year.  Every day, real estate agents put themselves at risk while performing what should be a routine job—showing properties, meeting clients, and navigating unfamiliar neighborhoods.  The statistics reveal that agents face high incidents of harassment, threats, and even violence simply for doing their jobs. It's a sobering thought that can make anyone hesitant to step out into the field. But what if there was a way to enhance your safety and confidence? What if there was a way to take control of your safety? In this episode, I'm joined by Vanessa Martin, co-founder of Tether RE, an innovative real estate agent safety platform unlike any other. We'll discuss how Tether RE enhances agent safety, explore its unique features, and highlight the significant impact it can have on the industry.   Crime isn't going to go away so we need to think about safety. -Vanessa Martin   Things You'll Learn In This Episode  -The suburban myth The belief that rural and suburban areas are safer is often a myth, as isolation and slower emergency responses can pose hidden risks. Why do people associate these areas with greater safety despite these dangers?   -Precaution when showing properties There are many potential risks that go unrecognized when it comes to showing properties as a realtor. What are some of these risks and how can we look out for them?   -Crime isn't going to go away Crime is on the rise and is not going to go away. How do we prepare ourselves to combat it? What measures need to be put in place?   Guest Bio Vanessa Martin is the Co-Founder of Tether RE: a comprehensive real estate platform that seamlessly integrates essential safety tools with advanced technology and efficiency features, ensuring agents have everything they need for their daily tasks. Vanessa holds her BS in Biology and is a proud Army Combat Veteran. While serving in the US Army, Vanessa deployed in support of Operation Iraqi Freedom as an Ambulance Team Leader and Medical Specialist. Before Tether RE, she spent more than 20 years as a Health and Wellness entrepreneur. Vanessa is a proud Mom, Bonus-Mom, and Wife. She's honored to have created Tether RE with her partner, husband and best friend, Scott Martin. Her passion for personal protection and safety that started early in her military career, now follows her through her work with Tether RE. Vanessa currently travels the US, speaking about realtor safety and promoting ways real estate agents can protect themselves and make it home safely each day. Visit https://tetherre.com/  Contact Vanessa via email Vanessa@TetherRE.com    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Homeownership is an important part of economically empowering people. Even though efforts have been made to level the playing field, underserved communities still face significant barriers in the buying market.  Equal access alone doesn't translate into equal opportunity, especially when race, religious beliefs, and language continue to influence the experiences of potential buyers.  This means marginalized communities remain on the sidelines, lacking the right tools and education to confidently step into ownership. What can be done to help people in these communities prepare to buy? What tools can we use for education when it comes to credit and buying? Can we leverage AI to translate to all potential buyers? CEO of Home Lending Pal, Bryan Young joins me to talk about the struggles underserved communities face when it comes to home-buying and how we can solve them.    Equal access doesn't necessarily mean equal opportunity. -Bryan Young   Things You'll Learn In This Episode  -Go from transactional to relationship based Shifting from a transactional approach to a relationship-based fosters trust and loyalty. How can focusing on building relationships rather than just transactions lead to meaningful success? -Doing things differently Adapting our approach is crucial when current methods aren't closing the gap. How can we recognize when it's time to pivot and try a new strategy? -AI is a pathway to significant impact. AI is a powerful tool for creating significant impact while also driving revenue growth. How can we use it to make a real difference for underserved communities? Guest Bio Bryan Young has a track record of success as an entrepreneur and in corporate America. At 24, he was recognized by both Bloomberg and Ernst and Young as a top entrepreneur under the age of 40 for launching and building the BEC agency. After selling the agency, Bryan was Marketo's first Senior Strategic Consultant, a position created specifically for him to lead global client engagements with Microsoft, Google, Panasonic, and the NBA league office among others at a 1,000+ person company. Before his time at Marketo, he was most known for leading the digital strategy for Obama and the DNC in 2012 and Republican Congresswoman Renee Ellmers in 2010 (NC). He is currently enrolled in Wharton's Chief Strategy Officer program. Email Bryan byoung@homelendingpal.com  Visit https://www.homelendingpal.com/  Follow @homelendingpal on Instagram Find @Home Lending Pal on LinkedIn   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

When it comes to recruiting, most real estate brokers are mass-sending the same tired, spammy, messages to agents. With all the changes real estate is going through, this isn't the time to take such a passive approach.  There are many brokerages vying for our agents' attention. If we're not delivering value, we're in danger of not attracting new talent or losing the agents we do have.  What if you had over 70 data points to help you identify exactly what agents are struggling with so you can provide solutions? What if you could find out who wants to leave while you can still do something about it? Enter Maverick Systems - a platform that gives brokers a wealth of valuable info they can use to help them succeed.  How do we craft recruiting messages that actually resonate with agents in this market? What are brokerages overlooking to their detriment?  In this episode, founder and president of Maverick Systems, Diana Zaya returns and today she shares how their tool is helping teams and brokerages provide more value.  Recruiting used to be passive. Now the landscape is more competitive, so we have to shift to actively engaging with it everyday. -Diana Zaya   Three Things You'll Learn In This Episode  -What agents will respond to Real estate brokers are either sending too many spammy, generalized recruiting messages or they aren't sending out enough messages? What's the right approach in this market?   -The biggest mindset shift brokers need to make In a super competitive recruiting landscape, you can't afford to be passive about bringing agents into your brokerage. How do you take a more active sales and marketing approach?    -Fix the leaks in your agent retention  How can Maverick Systems help brokers identify who's most likely to leave the business or go to another broker without some serious intervention? Guest Bio Diana is the founder and president of Maverick Systems, a unique data analytics and consulting firm dedicated to equipping brokerages with in-depth agent and brokerage analytics, astute data analysis and inventive strategies producing better agent recruitment and retention outcomes. Previously, Diana served as a founding team member of a real estate analytics firm, specializing in the use of data science applications such as machine learning, big data analytics, and data visualization. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation's largest and most respected real estate brokerages. Diana has served on various boards, most recently for a nonprofit that seeks to empower women to move from homelessness to self-sufficiency. She currently lends her time to leading and supporting her local business community in her beloved city of Chicago. To learn more, head to www.mavericksystems.com.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com, and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

We are conversational beings. Through AI, we can bring the conversation to maps, instructional manuals and directories, making it more personal. -Rafi Dowla   If there's one fact about real estate, it's that some parts of this job can be mundane and even logistical nightmares.  Whether it's property management or the top-of-funnel activities we have to do all the time, these important but tiresome tasks can easily fall through the cracks.  This is especially true now with the new normal of the NAR settlement.  There's good news… AI does these things we hate VERY WELL, so why not leverage it? Enter a tool that allows you to train AI, and turn it into 3 powerful digital employees who will make everything easier in our businesses.  How does PremiseHQ work? What are some of the ways we can leverage it in our businesses?  In this episode, I'm joined by Rafi Dowla and Don Bleaney from PremiseHQ, they share how their tool makes heavy data more conversational and engaging.  Three Things You'll Learn In This Episode  3 Digital employees in one tool There are a lot of mundane aspects of real estate and property management. Why is AI so powerful at keeping tabs on things that we can't do consistently and frequently?   Ease into the new normal With all the new rules coming from the NAR settlement, there's a lot of information for agents to learn and implement. Can AI cut out some of the work?    Solving the cooperating compensation problem What are some of the logistical issues agents are facing in the changes brought on by the NAR settlement?    Guest Bio Don Bleaney, Chief Product Officer at PremiseHQ, leads the company's product strategy and innovative AI-driven initiatives. With a robust background in commercial real estate, coupled with over 17 years of consulting expertise with premier real estate firms, Don is a leader in process automation and strategic enhancements. His profound industry insights fuel PremiseHQ's mission to pioneer advanced, AI-enabled solutions that optimize operations and boost efficiency in the real estate industry. Under Don's leadership, PremiseHQ empowers organizations to leverage AI for not only achieving sustainable growth but also securing a significant competitive edge in the market. For more information, go to https://premisesaas.com/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A house is the single largest asset most people will ever purchase, and protecting the value of this investment is a constant concern for homeowners.  Over the last decade, the likelihood of natural disasters has increased and so has the cost of insurance.  From wildfires to storms and floods, there are many things that make homes vulnerable.  The good news is: there are tools agents can use to educate their clients and also help them make their homes more resilient. Helping people protect their biggest asset is one of the biggest value-adds we can bring to the table as agents, and Faura can help you do that.  How do we educate ourselves on natural disasters and how they impact insurance? What are some of the ways we can leverage this knowledge to add more value to the transaction and relationship with homeowners?  In this episode, I'm joined by Valkyrie Holmes, the CEO and co-founder of insurtech startup, Faura. She shares how their company is empowering both consumers and agents alike.    Three Things You'll Learn In This Episode  A fresh take on insurance Insurance is everywhere and it has been around forever, but is it time to change how we assess risk in real estate?    Understanding defensible space We're seeing more wildfires because temperatures are higher, and there's more fuel to feed them. How can we help homeowners prevent their risk?   The ultimate value-add As agents, we need to care about our sellers even after they move into the home. How can we use Faura to add value to them after the transaction ends?   Guest Bio Valkyrie Holmes is the CEO and co-founder of Faura, an insurtech startup that uses property and climate risk analytics to help insurance companies and homeowners reduce their natural disaster risk. Past experiences include SpaceX, NASA, and Inflo Diagnostics within electrical engineering and data science. She is a TKS alumni and a current 776 fellow in the newest batch of climate fellows solving a wide range of issues worldwide. To learn more about Faura and their property assessments, go to https://www.faura.us/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

As real estate agents, the MLS is something we need to know inside out and stay on top of. That's really hard to do with the current MLS experience. Sitting at a desktop and staring at a spreadsheet doesn't encourage us to consistently engage with the MLS.  If we think about the apps we love to use, they have the same things in common. They are designed for palm-of-hand consumption - meaning it's mobile-first, highly visual and extremely scrollable.  What if we could bring that same experience to the MLS and truly bring listings to life?  Tuesday is an app that's revolutionizing the MLS experience so agents can spend more time sharpening their expertise. Ultimately, listings are a story, and MLS spreadsheets don't tell that story well.  What inspired the creation of Tuesday and how is it helping agents get better? In this episode, founder Coleton Boyer shares why it's high time the MLS experience improved and how he's doing it.  Every listing tells a story. If it's a successful transaction, the content was good and the price was right. Stories are visual, they aren't meant to be consumed through spreadsheets. -Coleton Boyer   Three Things You'll Learn In This Episode  Visual, social and mobileFor agents, knowing the market and staying on top of the data can be hard and boring. What would make it a more enjoyable experience?  Every listing tells a storyA listing that sells quickly tells us that the images, pricing and marketing worked. What can we glean from the listings that expire? The power of visual accountabilityIn a post-NAR settlement world, agent cooperation and collaboration is more critical than ever before. Can improving the MLS experience make this easier?   Guest Bio Cole Boyer is an entrepreneur, former real estate agent, founder of Tuesday. He loves building products for the real estate industry. To learn more, head to https://www.ontuesday.com/ and sign-up for updates.    Host Bio  ​​Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars.  

It's all about empowering the consumer who is searching for a property to customize the property to their liking. It increases the engagement with the listing and the data helps the agent suggest more relevant properties. -Joshua Lamerton   Choosing a home to buy may be a huge financial decision, but it's a visual one first. People fall in love with the features, decor and design. Even if a house has a ton of potential, people can't see past outdated features, clutter and other perceived flaws.  That's why staging is so powerful.  The problem is staging every single property and every single home can be costly…if only there was a way to do it virtually. Proptexx is a platform that's making that possible.  With one line of code on your website, consumers can see the possibilities of a home and customize it to their liking. For an agent, this is a powerful value-add - you'll know exactly what a buyer is looking for. This allows us to build rapport faster, have more relevant conversations and reduce the time spent looking at homes.  What are all the incredible things this platform makes possible for us? In this episode, I'm joined by Proptexx co-founder, Joshua Lamerton and VP of sales, Kellan Stephens. They talk about how their platform is transforming the home buying process for consumers and real estate professionals alike.    Three Things You'll Learn In This Episode  Turn your website into a lead-generating machine As agents, we have to give people a compelling reason to sign up to your website. How can we provide a value-add that keeps them on our websites longer and gets them to gladly give us their email addresses?    Transform the home-buying experience The more we understand what exactly a consumer is looking for, the easier it is to build rapport and find the right home faster. How does the data from Proptexx tell us more about the consumer?   How to stage a home without buying furniture People buy houses visually, and even if a property has a ton of potential, it's hard to see past clutter and outdated features. How does Proptexx solve this problem?    Guest Bio Kellan Stephens is the VP of Sales for Proptexx and Joshua Lamerton is the Co-Founder. Proptexx utilizes cutting-edge AI to offer a suite of interactive widgets that enhance real estate listings, allowing users to virtually stage, renovate, and explore properties with unparalleled ease.  For more information, head to https://www.proptexx.com/ or send an email to joshua@proptexx.com or kellan@proptexx.com.    Host Bio  ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify and don't forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support!  

As real estate agents, we work hard to win leads and listings…but we lose 75% of them before they buy or sell again. That's because most clients pick a new agent in their next transaction. Since the original agent doesn't reach out to them or stay in front of them, they might not even remember their name.  All of this is unavoidable.  Since it costs 10 times more to get a new client than to keep our current customers, our marketing dollars should be spent on the latter.  Staying top of mind with clients is as simple as providing frequent value over their entire homeownership journey.  How do we retain future transactions years in advance? In this episode, I'm joined by the COO of Kukun, Scott Langmack. He shares how their platform helps agents stay in touch and in front of past clients.  You should be spending your very first marketing dollar on keeping your current clients. -Scott Langmack   Three Things You'll Learn In This Episode  Why agents lose most of their clientsMost real estate agents will walk with the seller until the transaction ends. Why do we need to shift to walking alongside them throughout their entire home ownership journey? Where your first marketing dollars should goIt costs 5-10 times more to get a new client. Can focusing on keeping our current customers slash our marketing budgets significantly? The nosy neighbor strategy Kukun gives agents alerts to things like potential remodels and additions. How can we use this kind of information to provide value to clients?   Guest Bio Scott Langmack is the COO of Kukun, overseeing product, marketing, analytics, investor relations, and more. Prior to Kukun, Scott led global marketing for the largest division of Microsoft, was VP of marketing at Wilson Sporting Goods, and Director of Worldwide Marketing at Pepsi Cola. An avid homebuilder, Scott is now blending his passions of homebuilding and consumer technology at Kukun. Scott lives in Hillsborough California with his wife, who is a real estate agent with Compass. To learn more, go to https://kukun.ai/.    Host Bio  ​​Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars.

If you ask most real estate agents what takes up most of their time, and burns them out the most, it's top-of-funnel marketing activities. But in order to close more deals, our effort actually needs to be dedicated to those final push bottom-of-funnel activities.    Generating hundreds of leads and turning them into conversations can be a real drain on agents. But those time-consuming, draining and repetitive tasks are actually where AI shines, and the great thing is, it will never get tired of it. By taking those tasks off our plates, we can double our productivity and increase our income.    How can we put AI into our lead generation process for more productivity? Can AI help us convert at a higher level? In this episode, I'm joined by Director of Sales and Operations at RAIA, Lee Dickson. He shares how their bot can streamline and skyrocket our marketing.    80% of top of the funnel conversations can be done with AI without missing a beat. -Lee Dickson   Three Things You'll Learn In This Episode    -Apply AI to the low hanging fruit As agents, a lot of our time and energy goes to top of the funnel tasks. Can AI cut our work in half or even cut it out completely?    -Unique ways to leverage RAIA  AI tools like ChatGPT have a wealth of information, but that can be overwhelming for consumers. How can you make the process more clear cut and decisive?    -Additive AI vs. dynamic AI  AI can either make what we're doing marginally better or completely transform our processes. How do we make sure it's the latter? Guest Bio   Lee Dickson has over 7+ years of productizing AI solutions, predictive analytics, cultivating channel partner relationships, and deploying strategies to streamline workflows for SMB's and enterprise-level clients. His focus over the years has revolved primarily around leveraging innovation and delivering tailored solutions that are focused on driving sustainable growth in today's rapidly evolving digital landscape. With an extensive background in technology and SaaS, he's an advocate for using AI to solve real-world problems that build strong relationships between businesses and their customer base through customizable conversations with digital agents. As the Director of Sales and Operations for RAIA, his company helps deploy digital assistants to automate business processes through conversational AI functions that can interact with consumers and employees alike. By working side by side with companies to understand their areas to improve, RAIA can provide direct support to sales, customer experience, marketing, and a variety of other business functions. To learn more, go to www.raiabot.com and connect with Lee on LinkedIn.  Host Bio    ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Real estate agents rely on a variety of tools to run our businesses. From CRMs to lead generation, we have to be on so many platforms. The problem is, these separate tools aren't connected which leads to inefficiencies, wasted resources and even lost income.   It's always been hard to use all our tools at the highest level when they aren't consolidated…until now with StackWrap. Built by a broker who faced the same inefficiencies, it brings all our tools together into one platform and one login. And it can be tailored to what your organization needs.   Why is this tool so powerful for brokers who want to bring value? How can we use this tech stack to run our businesses better? In this episode, founder of StackWrap, Max Fitzgerald shares how the platform was developed and all the things it empowers both agents and brokers to do.   Agents have so many amazing tools but there is no way to consolidate them in one spot. That's why I created StackWrap. -Max Fitzgerald    Three Things You'll Learn In This Episode    -Value-add, value-add, value-add A lot of agents feel like their brokers aren't bringing them any value. How is StackWrap empowering brokerages to recruit and retain talent?   -Making tech work for your business Every brokerage and team has different needs. How does StackWrap allow you to customize your tools?   -A solution for brokers As brokers, holding agents accountable is key to success. How do we build it into our workflow?   Guest Bio As an executive leader in the Real Estate Industry for over a decade, Max Fitzgerald spent plenty of time hiring, onboarding and managing tools for his agents. After his brokerage, Craft & Bauer, grew to over 65 agents in less than three years, Max felt the necessity to simplify his brokerage's internal workflows and operations. In 2020, Max partnered with web development agency, SquareM Design, to build an all-in-one solution for his brokerage. After witnessing the power of StackWrap's time saving capabilities, the agent retention it was producing, it was evident that StackWrap held real and lasting value. In 2023, Max and the Square M team joined forces with The Hatchery business building studio and began the process of making StackWrap available for the industry at-large. StackWrap is on a mission to simplify workflows, and take the headaches out of managing teams in Real Estate & beyond. Go to https://stackwrap.com/ to sign up or send an email to max@stackwrap.com.   Host Bio ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.  

In today's fast-paced digital world, many agents struggle to create meaningful, personalized connections with their audience. The last thing you want is to come across  as impersonal or fail to resonate on a deeper level.   Believe it or not, AI is one the best ways to build deeper connections. Even though people view it as a cold, impersonal technology, it can allow us to create engaging interactions while saving us money and time.   How can we use it to tailor marketing messages? How do tools like D-ID help us to enhance client experience?   VP Marketing at D-ID, Tomer Zuker, joins me in this episode to discuss the features and benefits of tools such as D-ID, how it can empower us as entrepreneurs and how we can use it to generate an abundance of content to get leads.   AI tools allow us to spare more time in a scalable way to generate more content. -Tomer Zuker   Three Things You'll Learn In This Episode    -D-ID as tech support There's a lot of things that need to be done in our businesses. How can we use tools like D-ID to get those tasks done?   -1 second of video time = 30,000 words. Video content is one of the most efficient ways to market ourselves? What makes it different from written content?   -Training AI in our likeness The more we teach AI, the better the results we get. Can we train AI to adapt our tone and character?    Guest Bio   Tomer Zuker is VP Marketing at D-ID, the leading platform for the generation of Digital Humans. A strategic marketing expert with extensive experience in global growth and go-to-market strategies, he has led marketing initiatives at tech giants like AWS, Microsoft, and IBM. Tomer is also co-founder of the vibrant “Linkers” marketing community on LinkedIn and co-hosts the Market Trip podcast.   Visit https://www.d-id.com/  Find Tomer on LinkedIn @Tomer Zuker Follow Tomer on Instagram @tomer_zuker   Host Bio   ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Many real estate professionals are feeling the tremors of change in the workplace due to the rise of AI. It's a pressing concern for many, as the efficiency and capabilities of AI systems continue to evolve rapidly.   While the general idea behind AI is to enhance human capabilities and streamline processes, there's a lingering fear that our jobs may be at risk of it.   Are jobs being affected by the efficiencies brought about by AI? What does this mean, particularly in the entrepreneurial space, where adaptability is key?   In this episode, AI consultant, real estate influencer and AI expert, Carrie Soave joins me to talk about how brokerages and entrepreneurs alike should harness AI for improved productivity, why workplaces should invest in AI focused training and what exactly is AI's role in the workplace. Nobody wants to be replacing people with AI right now. They want to empower them with AI so that they can work more efficiently and accomplish much more. -Carrie Soave   Three Things You'll Learn In This Episode    -Increased productivity with AI AI promises to make a lot of our daily tasks easier. Does increased productivity equate to more leads?   -Think like a global real estate professional What are 3 things we need to keep in mind as real estate professionals with all the current changes that are occurring?   -AI prompt engineering Using AI doesn't mean simply inputting words to get an answer. There should always be thought behind it. How do we use this to generate prompts to help us scale?   Guest Bio Carrie Soave has been a REALTOR® for over 13 Yrs and trades in residential and commercial. And her entire business is AI-Powered.   She is the AI expert for the Real Estate Industry and provides AI Consulting services to several mega teams and brokerages , helping them implement AI into their entire business.   She has been officially ranked in the Top 10 REALTORS® on social media in Hamilton and all of Ontario for the last 8 years and shares her successful social media & AI blueprint with REALTORS® through her coaching program “The AI-Powered Real Estate Influencer.”   She is also the host of the original podcast "Everything They Never Told You About Real Estate-Industry Secrets Exposed."   Follow Instagram (@carriesoaveandassociates) and comment "GPT" on any post to receive Carrie's custom stack.   Find Carrie on LinkedIn @Carrie Soave Visit https://linktr.ee/carriesoave for more.   Host Bio ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

When most people use AI assistants like ChatGPT, they type in a prompt and expect the perfect results without giving it any more info. They don't take the time to have a fluid conversation or let the tool get to know them. No wonder they hate the results they get!   Expecting your AI to just know what to produce is like hiring a new team member and giving them zero training. It's like expecting a recipe to be perfect without any seasoning. In order to get the results we want from AI, we have to train them on our voice, who we are and what's different about our brands. It's as simple as letting AI learn our VOICE.   How do we engage with AI so that it's trained on our voice and our data set? What can Whitney Houston songs teach us about leveraging AI?   In this episode, I'm joined by digital growth strategist and AI aficionado, Molly Mahoney. She shares all the exciting ways we can use AI…after we season it right.   The number one thing you have to keep in mind is dancing with AI. You need to give enough information by having a fluid conversation with these tools. -Molly Mahoney     Things You'll Learn In This Episode    -Think Whitney Houston  A Whitney Houston song doesn't start with the high-note. How do we apply the build-up of her music to our own AI adventures?    -Amplify your AI expertise  Knowing how to use AI doesn't just elevate things inside your business. How can it get you on more stages, help you launch new products, and up what you earn?    -The killer combination in AI proficiency  Why do we have to marry the logic and efficiency of AI with the empathy, creativity and language of human beings?    -What you can do with AI right now  With AI, it's important to remember that it gets better and capable of more every single day. From personalized chat-bots to AI generated videos of us, what are the possibilities?    Guest Bio   Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. For more information, head to https://www.thepreparedperformer.com/, subscribe to her YouTube channel and find her on Facebook. Get free access to Molly's Content Club for 2 weeks at http://molly.live/marki2/.    Host Bio   Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

For agents, having great communication skills is imperative but many struggle to find the right words to say at the right time. In this hectic environment, miscommunication can be costly, and our weaknesses can impact deals and relationships. How often do we face communication breakdowns or just struggle with what to tell our clients?   With the power of AI and ChatGPT right at our fingertips, we can revolutionize the way we communicate. How can we use it to communicate clearly and provide tailored recommendations to boost efficiency and success rates? Can it help us strengthen our weak points?   In this episode, real estate professional and international speaker, Cyndee Haydon joins me to talk about leadership, AI, and how to leverage it to skyrocket business success rates.   Being able to bring connection to connection is the superpower that AI has when we harness it. -Cyndee Haydon   Three Things You'll Learn In This Episode    -The true appeal of AI Why is AI so attractive to different markets, and what features can agents use to run their businesses more smoothly?   -It's time to demonstrate real value The NAR settlement has a silver lining, it's a chance to elevate our professionalism. How do we shore up our value proposition?   -How to negotiate with ChatGPT  ChatGPT has so many abilities that are powerful for agents. How can it help us negotiate and neutralize situations?   Guest Bio Cyndee is a highly successful Realtor, International Speaker and Trainer in the Tampa Bay real estate market. Using her high-tech to high-touch approach, she has become a respected Broker Associate and International Speaker/Trainer with nearly 20 years of experience. Cyndee is consistently ranked in the top 1/2% of Realtors nationally and top 200 out of 26,000 in Tampa Bay for 2023. Known for her leadership and commitment to excellence, she's a trusted expert in the industry. With a keen focus on technology, particularly the potential of artificial intelligence like ChatGPT, Cyndee stands out as an innovative thinker.   She applies ChatGPT to improve real estate operations, enhance customer experiences, and foster business growth. A popular international speaker, she offers valuable insights and strategies, blending her passion for real estate with her technological acumen to help professionals thrive in a digital age. Cyndee's pioneering and practical approach is steering the industry towards a more efficient, client-focused future. Cyndee is also a candidate for Florida Realtors 2025 Secretary.   Follow Cyndee on Instagram @cyndeehaydon Find Cyndee on LinkedIn @Cyndee Haydon  Find Cyndee on Facebook @Cyndee for FR  

In a marketing world that thrives on realness and authenticity on video, the typical real estate sales pitch just doesn't cut it anymore.   The people who want to do business with us want stories and vulnerability, but many real estate professionals struggle to bring that forth in their content.   From imposter syndrome, mindset blocks around AI, to an overwhelming editing process, there are many factors stacked against us articulating our stories and value propositions. Luckily, there's a tool we can leverage to make it so much easier.   How do we overcome imposter syndrome, own our stories and articulate them to the world? So many of us are sitting on a goldmine of content, how can Camcorder AI help us make use of it?   In this episode, I'm joined by creative genius, Emmy-award winner, and co-founder of Camcorder AI, Erica Hanna. She shares how we can become better storytellers and how Prince helped her overcome imposter syndrome.    The difference between a story and a sales pitch is conflict and purpose. A story is going to have some sort of vulnerability, and a hurdle to overcome. -Erica Hanna   Four Things You'll Learn In This Episode    -How to be vulnerable on video  How does imposter syndrome harm our marketing and content creation efforts, and how do we overcome it?   -What will get you hired People don't hire the agent with the best sales pitch, they hire the agent they connect with the most. How do we use storytelling to draw people in?   -The odds stacked against AI  Because so many of us are busy and perhaps even stretched too thin, women would benefit the most from leveraging AI. Why are so many of us struggling to adopt it?   -Tap into readymade content  Many people already have a ton of great content, but the thought of going through it and editing it is overwhelming. Can AI do the heavy lifting for us?   Guest Bio   Erica Hanna, the Co-Founder of Camcorder AI, a generative ai video marketing startup based out of New York City, and Owner of Puke Rainbows Creative, a full-service video production company based in Minneapolis, is always looking towards the future. A 6-time Emmy Award Winner, her directing and producing talents have resulted in projects for clients including: Prince, Ellen DeGeneres, CBS, Mayo Clinic, and Black Voters Matter. She has also been awarded “Twin Cities Top Twitter Personality” three different times. Go to camcorder.ai to sign up for free and email erica@camcorder.ai for a video walkthrough.   

In today's rapidly evolving business landscape, sticking to traditional methods can leave you lagging behind. With consumers becoming increasingly discerning and demanding, failing to adapt will only lead to irrelevance.   Clients are bombarded with endless options and if we are not visible and valuable enough, we'll be left behind.   How can we provide the most value to clients so that they choose us every time? What steps can we take to identify our target audience and tailor our value proposition to meet their specific needs?   In this episode, sixth generation entrepreneur and real estate broker, Skyler Lemons joins me to talk about how to lead with value, how to become the go-to agent for consumers and why consistently marketing makes all the difference.    A lot of consumers don't have a good understanding of the intricacies of a real estate transaction. -Skyler Lemons   Three Things You'll Learn In This Episode    -Cut through the noise in your market How can we stand out to our target market and ensure that we become the person that they go to?   -Articulate your value How do we show our clients the unique skills and capabilities we bring to the table and communicate it well?   -Palm-of-hand, top-of-mind  How do we build up our visibility and stay in front of people so consistently that we don't have to chase clients?    Guest Bio   Skyler Lemons is a sixth generation entrepreneur and a second generation real estate broker here in Chicago. As a distinguished Real Estate Broker affiliated with EXIT Strategy Realty, Skyler's unwavering commitment to excellence has solidified his reputation as a trusted advisor, creative problem solver, and ethical advocate for clients throughout the Chicagoland area.   Born and raised in the vibrant heart of Chicago, Skyler possesses an intimate knowledge of the city's rich history and its visionary future plans. His expertise extends across all 77 diverse communities that make up the Chicagoland landscape, ensuring that his clients receive top-tier guidance regardless of their location.   Skyler's journey into real estate was further enriched by his academic pursuits, having earned a degree in finance from Howard University. His previous role as a consultant to Fortune 500 companies equipped him with a unique skill set that blends financial acumen with the intricacies of the real estate market. Skyler leverages predictive analytics and time-tested methodologies to craft winning offers and streamline property transactions, ensuring both buyers and sellers achieve optimal results.   What truly sets Skyler apart is his passion for fostering authentic, long-lasting relationships with his clients. He approaches each transaction with transparency, dedication, and a commitment to exceptional communication. Skyler's clients benefit from his undivided attention, as he strives to make their real estate dreams a reality.   Follow Skyler on Instagram @skylerlemonsrealestate Email info@skylerlemons.com  

Most real estate professionals treat YouTube like it's just another social media platform, but it's so much more than that. YouTube is a lot more like Netflix, and if we play our cards right, we can get thousands of views, get people to know and like us, and generate more leads and deals.   In order to unlock all the business potential that YouTube holds, we have to change our entire approach. Stop treating it like social media, make it the core of your content strategy and get people to binge watch your videos.   How do we make content people actually want to watch? How do we make better videos without putting too much energy into it?   In this episode, we're joined by YouTube Growth Strategist and my own coach, Owen Video. He shares how to unlock the growth potential of YouTube, and get thousands of views.   Treat YouTube like the core of your platform. Less is more, focus on good videos that will get big views. Make videos in binge watchable groups. -Owen Video     Things You'll Learn In This Episode    -A scalable binge-watch strategy  How can we build solid systems behind our content creation so that we make quality videos without too much energy into them?    -Create what people want to see How do we use our videos to create a massive pipeline and win clients years in advance?    -Focus on good videos that will get big views The common advice on YouTube is to make as many videos as possible. Would we actually achieve more with less content?   -Make videos in binge watchable groups How do we create binge-watchable content silos and a library of great videos that get people to spend time with us online?   Guest Bio Owen Video is an award-winning YouTube Growth Strategist and High-Performance Coach for the Nations Top Companies & Business Influencers. Owen has been called a Pioneer on YouTube and is considered the leading expert on YouTube for business and revenue generation. He has consulted for major brands like North Face, Oracle, and Excelon. Owen has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship. Owen has been invited to speak all over the globe and has been featured in major media like ABC, NBC, KUSI and Social Media Examiner. To find out about working with Owen, head to http://owenvideo.com/.

A common struggle among agents and entrepreneurs is the constant juggle between training, operational tasks, and maximizing profits. We find ourselves bogged down by mundane tasks like tracking contractors and constantly training new recruits.    Every minute spent on these activities feels like money slipping through our fingers. But what if there was a solution designed specifically to solve all these problems and more?   Enter Trackxi, a revolutionary platform created by agents, for agents.    What exactly does Trackxi do? How efficient is it? Can it help with onboarding and training expansion?   In this episode, I am joined by the Founder & CEO of Trackxi.com, Vijay Gopalswamy who enlightens us about Trackxi, the problems it can solve, and how it can help us to scale like never before.   The goal is to make the most money possible, not the most transactions possible. -Vijay Gopalswamy   Three Things You'll Learn In This Episode    -Owning your brandWhat do we focus on if we want to own our brand?   -The key in real estateWhat are the key components in real estate when it comes to training people?   -What does a bigger team mean?A bigger team means spending more time managing them   Guest Bio   Vijay has been in Real Estate for about 15 years. He owns one of the Top producing teams in Portland, Oregon. He is also a licensed Mortgage broker. Vijay founded Trackxi in 2022 when he was not able to find a software platform to scale his business. Trackxi offers an independent platform that helps Agents, Teams, and TCs organize their business and show their value to their clients. It can also be used for Mortgage brokers to track and manage their loans. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support! Visit https://trackxi.com/ Find Vijay on LinkedIn @Vijay Gopalswamy 

The real estate market is more competitive than ever. With businesses shifting and consumers bombarded by advertisements daily, simply listing a property isn't enough to attract attention.    Without effective marketing, properties can languish on the market, costing time and money. In today's fast-paced digital landscape, being passive is not an option. You either adapt and thrive or risk being left behind.   Why should we market both our businesses and our skills more effectively? Why shouldn't we be afraid to ask for opportunity? How do we fully showcase what we bring to the table?   Founder of Digital Natives Inc. and trained marketing strategist, James Rembert joins me to talk about marketing, why technology is the advanced level of communication, and how to be better marketers.    Marketing is messaging. Content is the conversation to scale. -James Rembert   Three Things You'll Learn In This Episode    - Asking for opportunity Why do we need to give value before we try to make a sale?    -The power of self-care What happens to our mental health when we don't take care of our bodies?   -What building a legacy looks like How do we build something that stays long after we're gone?   Guest Bio James Rembert, trained marketing strategist who began his journey as a licensed Realtor in New Jersey. His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. This made it difficult for Realtors to generate quality leads & scale their real estate business. While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand, but also making it accessible. He's since built a thriving boutique advertising agency in Philadelphia Digital Natives Inc.& ROAS consultant, that exclusively services the real estate industry with accounts nationwide. His marketing team now manages hundreds of real estate teams and brokerage worldwide with paid media across all platforms. Aligning with his core belief to help others achieve their goals, he created the wildly successful online coaching course Circle of Excellence. There he teaches real estate professionals step by step on how to generate their own leads, scale as well as how to start their own real estate focused marketing team from the ground up. James is truly experiencing a full circle moment and considers it a privilege to openly share with others his personal journey with the hopes it will encourage others to create their own. Visit https://www.jamesrembert.com/ Find James on LinkedIn @James N Rembert   

As entrepreneurs, we're constantly faced with the challenge of staying ahead in a fiercely competitive market. We grapple with the need to streamline processes, maximize efficiency, and deliver exceptional results with minimal costs.   Enter AI, the game-changer in the way we do business. By leveraging AI across all our ventures, we unlock unparalleled opportunities for growth, innovation, and success.   How exactly can we leverage AI for our business? Is AI the ultimate tool and can it help us with marketing and promoting our business?   In this episode, speaker, purpose strategist and author Anita "AC" Clinton joins me to talk about the transformative power of AI.   There is power in what you confess. -Anita Clinton   Three Things You'll Learn In This Episode    -Finding our tribe In real estate, why is it so important to find like minded people who want to create a legacy and have profitability?   -Virtual staging How do we leverage this tool and what is the appeal behind it?   -Get creative with AI How can we create marketing pieces with AI?     Guest Bio   Anita "AC" Clinton, with nearly two decades of expertise in creative design, brand development, marketing, and business growth, stands as a pivotal figure in the realm of purpose realization. Her journey, marked by resilience in the face of challenges, embodies the very essence of tenacity, determination, and perseverance. AC's passion lies in guiding individuals to unlock their true calling, helping them find their rightful place in the world and embrace their authentic selves.   As the founder of Anita Clinton Enterprises, LLC, Be Great Global, and Fund Your Passion, she empowers purpose-seekers to harness their gifts and talents, leading them toward a life filled with happiness, fulfillment, and money doing what they love. AC's insights extend beyond mentorship through her book “Destiny Starter: How to Discover What You Are Called to Do and Do It!”, a beacon for those on the path to self-discovery.   Anita is also a real estate developer, presently partnering with the City of Milwaukee under the HomeMKE program to renovate vacant houses in their inventory of tax-foreclosed residential properties and return them to productive use. In addition, she is currently studying to obtain her real estate license.   Her impactful work and thought leadership have earned her recognition on prominent platforms such as CBS, NBC, Fox, and TEDx. Anita "AC" Clinton is not just a guide; she is a living testament to the power of pursuing one's purpose with unwavering spirit.   Visit https://www.anitaclinton.com/  Find Anita on LinkedIn @Anita Clinton

The beauty of real estate is that there are so many arenas we can go into. The deeper we go in a niche, the more advantages we gain. One key area a lot of us don't tap into enough is the policy side of things.   By getting involved in various organizations, we get to learn the inner workings of our industry and become thought leaders. As agents, we have access to so much data, and we can use it to bring value to our markets.   Why is it so important to volunteer and learn the policy side of our businesses? How do we polish up our businesses and branding?   In this episode, I'm joined by coach, consultant, speaker and Principal at Ware Realty Group, Sarah Ware. She shares all the powerful lessons she's learned from getting more involved in various organizations, and how she's using them in her business.   You always want to be in the mindset of reaching for something bigger than what you are. -Sarah Ware   Three Things You'll Learn In This Episode    -Principal vs. CEO How can we tweak our title so it better reflects what we actually do?   -Learn the inner workings It's really easy to get shiny object syndrome and veer off into other niches. Why is digging into one area so valuable?   -Always reach for bigger How do we learn from other industries and professionals and avoid getting stuck in the silo of our own local markets?   Guest Bio   Sarah Ware is a coach, consultant, esteemed speaker and Principal and Designated Managing Broker at Ware Realty Group. She is also a NAR 2024 Housing Issues Liaison, and the 2024 Immediate Past President of the Chicago Association of Realtors. Sarah specializes in Residential/Commercial Sales and Leasing, Property Management, Market Research and Development. With over 20 years of real estate success, Sarah has mastered creative sales techniques, innovative marketing strategies and understanding of the local housing market.   As a result of her work ethic, expertise of the real estate market and entrepreneurial spirit, Sarah has been featured in Chicago Sun-Times, Crain's Chicago Business, Chicago Magazine and on CBS news (just to name a few). For more information, go to https://warerealtygroup.com/ and connect with Sarah on LinkedIn.

Using AI to brand ourselves, create content and grow our businesses goes far beyond words. We can use AI to produce visual content too. The world of AI artwork isn't just for fun, it can absolutely translate into our real estate businesses. We can actually leverage it to stand out, get clients and generate leads.   From digital avatars to stock footage and customized images, we can use AI artwork sites to entertain and educate through quality eye-catching content. It's like having a digital studio at our fingertips!   How can we use this content to boost our businesses? What holds people back from getting started?   In this episode, real estate professional, mentor, educator, speaker and author, Kimberly Offord returns to share the incredible work she's doing with AI artwork.   Accept that AI artwork is more than fun and play. You can actually leverage it to get clients, leads and make money. -Kimberly Offord   Three Things You'll Learn In This Episode    -Earn more in less time How does AI make us more efficient and effective in our marketing efforts?    -Use entertainment to educate How can we use AI artwork to uniquely communicate with people?    -Many experts in one tool  Can AI artwork platforms take the place of stock images sites?    Guest Bio   Kimberly Offord is a Real Estate Professional, Mentor, Educator, Speaker and Author who always allows her passions to direct her life path. She is the author of three real estate publications. Work for the Referral, Not the Commission, Recipe for Referrals and The Referral Gratitude Journal. In 2006, Kimberly began a career in the real estate industry working for a boutique brokerage until 2015 and then starting her own. In December 2017, Kimberly joined Fathom Real Estate as the Designated Managing Broker and District Director opening the first Fathom Realty office in the city of Chicago. With Fathom Realty, she mentors and coaches new and emerging Real Estate Professionals.   To get Kimberly's workbooks and guides, go to https://www.thereferralstore.com/. Follow @playgroundpastime to see Kimberly's AI creations.

In today's digitally-driven world, real estate professionals understand that their online presence is crucial - it's often the first point of contact with potential clients. However, managing a digital footprint effectively can be challenging, especially with the ever-evolving nature of technology. A disjointed or outdated online brand could mean missed opportunities and revenue left on the table.   The digital giant Google is the most valuable piece of online real estate. It's a double-edged sword: a well-managed presence on Google can be a tremendous asset, but a poorly managed one can be a significant liability. The question then becomes: how can real estate professionals measure, manage, and maximize their digital presence more effectively?   In this episode, we're joined by Alex Montalenti, a leading technology innovator, serial entrepreneur, and coach to real estate entrepreneurs. He's also the co-founder of RealGrader.com, a platform dedicated to enhancing the digital presence of real estate professionals. Alex shares his insights on transforming your digital presence from chaos to consistency.   If you Google yourself, the results you see are already biased because you've been Googling yourself. -Alex Montalenti   Three Things You'll Learn In This Episode    -Stop confusing the consumer Inconsistent branding, broken links, and outdated information are some of the biggest things hurting our digital presence. How do we fix it?   -The right way to do a vanity search Most of us Google ourselves to see what our online presence looks like. Does this give us unbiased results?   -Forget business cards Business cards are always forgotten and gather dust at networking events. How can a digital solution change this?   Guest Bio Alex is a leading technology innovator, serial entrepreneur, speaker, coach to Realtors and co-founder of RealGrader.com. With more than 20 years of experience, he is responsible for the creation of multiple digital marketing companies and the development of training programs that have reached hundreds of thousands of real estate professionals.  Alex focuses on social media growth, digital branding, technology solutions, reputation management, and sales growth.  His company Real Grader has been recognized by Inman, The Real Deal, Inc., Yahoo Finance, and Realtor.com. They recently won a 2CC Award for generating over 1 million dollars through a single marketing funnel. Recently we were chosen for the National Association of Realtors REACH Program for 2023. For more information, go to https://www.realgrader.com/ and email hello@realgrader.com. You can also follow Alex on Instagram.  Get your Instacard here (https://www.realgrader.com/nar-mvp-ic1687542165840)

Taking massive action after you've suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.    How can we make sure we recover faster after a setback?   In this episode, I'm inviting you to a coaching call experience. You'll learn how to leverage AI, deal with failure, and how to feed your mindset and faith.      Three Things You'll Learn In This Episode    - How to multiply your abilities  What can we do to go from incremental growth to quantum leaps?   - AI tools you should be using right now How do we use AI to get a higher return on our investment and time?   - How to put your faith into action Real estate can be a tough business, how do we avoid letting it get to us?

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future. Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we'll be. How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses? In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.  Three Things You'll Learn In This Episode    - Repurpose vs. restartIs it better to spend time updating our old content or just create something new?    - How to become a better prompter What steps can we take to improve the quality of the responses we get?   - The future of real estateWhy is it so critical that we become well-acquainted with AI right now?   Guest Bio Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Writer. When Lori joined Keller Williams Realty, Inc., she had hit rock bottom on a road of rags to riches and back to rags again. With no savings, no credit, and no resources on which to draw, Lori began to seek out creative ways to grow her business organically. Through her personal journey of learning to market her real estate business, Lori discovered and developed new ways to maximize the Internet for organic and paid search engine results using free and fee-based tools for real estate lead generation. As a result of her marketing success, Lori has been highly sought after as a coach, public speaker, and author. Lori's work with digital marketing and Search Engine Optimization led to the birth of The Ballen Method, a self-guided digital marketing curriculum for DYI marketing real estate agents with a need to get more leads. Following the release of The Ballen Method, Lori launched Ballen Brands, a digital marketing company helping business professionals rise above the noise. In addition to the aspects of running a successful real estate business, Lori specializes in Search Engine Optimization (SEO), keyword strategies, content marketing, social signals, and lead generation. She has launched products such as Ballen Real Estate Websites (B.R.E.W.) custom tailored to her peers in the real estate industry. Although Lori thrives on digital marketing practices and lead generation, her truest spirit is in teaching. Her charismatic style and down-to-earth approach, coupled with her extensive knowledge, have earned her a coveted position on the stage nationwide and abroad. When not presenting live on stage, Lori produces a series of how-to articles, videos, and webinars with her peers in mind. For more information, head to https://loriballen.com and subscribe to her YouTube channel.

In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that's impossible without a strategic daily practice to connect with people. With the 8x8 daily planner, it's easy to create the habit of building relationships and become top of mind with the people in your sphere. How do we actually put this planner into practice and really add value to our databases? In this episode, I'm going to take you through a simple daily exercise that will grow your real estate business. Three Things You'll Learn In This Episode    - The powerful acronym that will boost our marketing efforts  In real time, people are telling us about what's important to them. How do we add this to our marketing so that we can connect with them on a deeper level?    - Why we have to pay attention to what's happening in the lives of our sphere  How do we prepare for our clients' pain points in advance?    - How I kept my business growing on medical leave Can we grow our income and simultaneously reduce our costs?  

In a tight inventory market, we can't leave our lead conversion to chance. Agents need to do two key things to win listings. We need to be first to respond to a lead and, more importantly, respond with outstanding presentations and marketing materials. The leads we generate are gold. Sending a basic email with attachments just won't cut it.   How does Highnote solve both the speed and quality issues when it comes to responding to leads? How can we use it to up our marketing game?   In this episode, I'm joined by the founder and business development leader of Highnote.io, Mark Choey, and Randy Tobbe. They share how their tool helps agents win more listings without doing a lot more work.   In this market where listings are fewer, leads are even more valuable now. You have to convert them and you can't leave that to chance. -Mark Choey Three Things You'll Learn In This Episode  - Don't slow down because the market's slow Right now agents are retreating, cutting back on marketing spend, and even leaving the business entirely. Why is this the best time to double down on our efforts?   - Win the listing before you even show upHow do we wow leads with our presentations and instantly stand out from the crowd?   - The power of a polished presentation There are 7 stages in all sales cycles. How can we leverage a tool like Highnote at every stage?   Guest Bio Mark is the founder of Highnote, a new presentation and proposal platform for sales and marketing professionals. His prior experience as a top 250 US real estate brokerage (Climb Real Estate) founder, a top producing sales person (#2 in condo sales in San Francisco), Masters in computer engineering, and experience with product design gives him unique insights into what makes for great software for the working sales and marketing industry.    Randy is the sales and business development leader at Highnote. For more information, head to https://highnote.io/.   

If you have a job that requires you to sell, the secret to success is to not sell at all.   The real value lies in becoming the first person the consumer thinks of when the problem we solve comes up. Creating consistent, quality content is how we accomplish that. A lack of time is the typical excuse, but we do have time to plan, shoot and publish amazing stuff.   How can we create a massive pipeline of content without spending most of our time in front of the camera? Why is social content so much more efficient in generating leads?   In today's episode, I'm joined by The Sales Doctor, Chet Lovegren. He shares simple tactics that will help you become a master of creating content.   Sales isn't a participation game, it's a performance game. -Chet Lovegren    Three Things You'll Learn In This Episode    -Leverage the power of marketing  How do you build trust before you even get on the phone with someone?   -1 video = exponential content  How do we use the magic of editing and multiple cameras to create 6 months of content in 10 hours?   -Social is more efficient  Unlike antiquated marketing methods like billboards and benches, how does social media extend our reach thousands of times over?   Guest Bio   Chet Lovegren is The Sales Doctor. After working for 7+ years as an individual contributor, he started The Sales Doctor in 2020 as a way for salespeople and sales leaders to take a 'prescriptive' approach to diagnose and solve problems in their go-to-market strategy. Since then, Chet has helped companies raise over $100M in VC Funds and seen over 125 professionals perform at their best, get promoted, and achieve their true earning potential.​ For more information and for great free sales resources, head to https://www.thesalesdocrx.com/. You can also connect with Chet on LinkedIn.

As real estate agents using social media to expand our reach, we're basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.   We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?   In this episode, I'm joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.   Always be where you said you were going to be, doing what it is you said you were going to do. If not, the internet will make a liar out of you. - Marki Lemons-Ryhal   Three Things You'll Learn In This Episode    -The challenge of becoming well known on social media With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?    -How to brand yourself if you have many agents with the same name as you How do we leverage our unique expertise, stats and accomplishments and create a brand and identity no one else can claim?    -How to combat FOMO and shiny object syndrome What's the one thing we always need to return to when we're tempted to dabble in something new?   Guest Bio   Tonya Jones is a Metro Atlanta Real Estate Agent and content creator devoted to helping people buy or sell a home with as little stress as possible!  To connect with her and watch her content, follow her on Facebook and Instagram.

Since ChatGPT hit the streets, nothing has been the same, and we're only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.    There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?    In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.  Three Things You'll Learn In This Episode    - Bad tech vs. bad humans  Some of the concerns people have about ChatGPT are flawed responses and content that's in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?    - Why it's vital to perfect our prompts  How do we tweak the tone of our AI content so that it caters to the audience we're trying to attract?   - How to individualize AI  There are a lot of settings behind the scenes that can allow us to personalize what AI spits out, how do we access them?     Guest Bio   Alex Camelio is an entrepreneur, tech expert, and managing partner of Agent Inner Circle, a real estate agent community with over 50,000 members. Go to https://agentinnercircle.com to join the community.

There's never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.    How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic?    In this episode, I'm joined in the hot seat by seasoned real estate veteran, Tamara Inzunza, as we cover how to equip yourself for success in 2022 and beyond.      Three Things You'll Learn In This Episode    - How to start our day in action mode  It's so easy to scroll ourselves out of productivity. Is it possible to make our time on social media more productive?    - The importance of creating connections away from our local markets How do we get the transaction in our local market and still get a referral from another market?    - The real story behind Six-Figures in Twelve Months How did one “no” inspire me to make one of my biggest dreams come true?     Guest Bio   Tamara Inzunza is a seasoned veteran in real estate. Licensed in 1997, Tamara earned her Associate  Broker's license in 2006. For the past 24 years, she has been committed to learning while building her real estate business. As a RE/MAX agent for 15 years, she earned 100% Club and Platinum Club status multiple years, securing a place in the RE/MAX Hall of Fame.   Tamara earned the Certified Residential Specialist (CRS) designation in 2003 and has served as the regional representative for the  Northern Virginia chapter. Locally, she volunteers with the Northern Virginia Association of Realtors  (NVAR), serving on the Grievance Committee and on the Education Advisory Group. She also serves on the Economic Advisory Group for the Virginia Association of Realtors (VAR).   Tamara is currently the Vice President of Education and Training at Realty One Group Capital in Alexandria VA. As a Virginia Housing  Certified Trainer, she has built a successful business helping first-time homebuyers in addition to serving active-duty military and veterans who are PCSing to the area as a Military Relocation Professional (MRP).   Tamara holds a Bachelor of Business Administration in Computer Information Systems from James  Madison University. Presently, she is committed to helping the agents in Realty One Group unleash their potential and grow their business.   For more information, visit http://www.movingtonova.com and follow @therealtamzoo on Instagram.