Podcast appearances and mentions of lena phoenix

In this week's interview, Derek Champagne talks with Shark Tank veteran Steven Sashen. Steven talks with Derek about building an international business, stepping in the Shark Tank, and even his days of stand up comedy.Steven is the developer and CEO of Xero Shoes • Your Original Barefootware – www.XeroShoes.com. Steven and his wife, Lena Phoenix, started the “Barefoot… PLUS!” sandal business in late 2009; he had returned to sprinting 2 years earlier, at age 45, and experienced almost continuous injuries. An experiment with running barefoot cured the injuries and improved his times. Knowing about the Tarahumara indians in Mexico, who run hundreds of miles in sandals made of tire scraps lashed to their feet, Steven created a high-tech upgrade of that product and launched it online.With nothing but Search Engine Marketing and Social Media Marketing, Xero Shoes has become the best-selling running sandal in the world.Steven's commitment is to making footwear that lets customers connect with the ground and “Feel The World,” fits perfectly, express wearer's personalities, outlasts any other footwear, and uses fewer resources than any other footwear. He's also committed to discovering and teaching the best techniques for teaching natural movement — for walking, hiking, and running.Prior to jumping into the sandal business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. He also co-hosted the Emmy award winning, internationally syndicated TV show, Disk Doctors.Steven is also a Masters All-American sprinter, one of the fastest 50+ year olds in the United States.Learn more at www.xeroshoes.com

How does a serial entrepreneur turn into the owner of one of the largest shoe companies in the minimalist category? One shoe at a time... Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Waukee Feet Ad] Dave Young: Welcome back to the Empire Builders podcast... Stephen Semple: Do I have you stumped this time? Dave Young: Well, I don't know. I'm thinking, I'm thinking, I'm thinking. I'm stalling... I was talking about the podcast. This is the Empire Builders podcast. Stephen Semple just interrupted me, got me off my train of thought because he just, just before I started yammering, you whispered the topic and it is... Stephen Semple: That's correct. Dave Young: Xero Shoes, but zero with an X. Zero with an X. There's something tickling my memory that says, maybe I know it, maybe I don't. Stephen Semple: Well, they are a private company. The best I could find as it's estimated that they probably do around $50 million a year in sales. They have 61,000 reviews on their site, and they were launched on November 23rd, 2009 by Steven Sashen and Lena Phoenix out of Boulder, Colorado. They're in a small space in the shoe market 'cause they are a minimalist shoe, and minimalist shoes are basically 1% of the shoe business, but is a growing part of the shoe area. Dave Young: Mm-hmm. Stephen Semple: And this shoe was, it was actually kind of a bit of an accidental business for them, and it was not their first business. They did a lot of different things, and Steven was, when he was in school, did a lot of running and things like that. And when he turned 45, he decided to get back into sprinting and he'd been reading the book Born to Run, and in the book Born to Run, the author of the book talks about this whole idea of minimalist shoes and really allowing the natural body to govern itself in terms of running and that you'd have fewer injuries and things along that line. So he decided to make his own sandals. But again, as I was saying, he did a lot of different things. Dave Young: Okay. Stephen Semple: Like he was an athlete in high school. He did magic shows to make money. He went to Duke University and he did stand-up comedy when he was at Duke. And when he graduated, he went on the road for 10 months doing comedy, and he moved to New York and did stand-up comedy there. And when he was doing his comedy, he created a software for helping write screenwriting because back in the day, auto-pagination was really, really hard to do. So he wrote the software that did that. Then he moved to Boulder, Colorado and he started another business there. So he did a whole pile of different things. In '92, '93, he got into internet marketing and he was doing this internet marketing- Dave Young: Okay. Stephen Semple: ... and then he was doing this mortgage brokerage stuff on the side, and they were doing real estate investments, and he got back into running. When he got back into the running, he was getting a bunch of injuries. He read the book and started to run barefoot, let the body do what it does naturally. And he loved the experience of feeling his feet on the ground. And when you run wrong when you're barefoot, it hurts. When you run right, it feels good. And minimalist shoes at the time did not fit the shape of his feet and his wife, she did not like him doing the whole barefoot thing around the house because basically she was like, Lena was like, "You know, you come home after barefoot running and you walk around the house bare feet and...

Steven Sashen is one of the fastest sprinters in the world in his age group. The shoe company he and his wife founded 14 years ago is moving just as fast, with sales over $50 million and distributions centers in the US, UK, and Europe.On this episode of The Clarity Advisors Show, Steven talks with host Ken Trupke about his journey from elite athlete to industry maverick, sharing how he discovered the comfort and benefits of natural movement by getting out of the traditional thick, padded shoes and into his unique barefoot-style footwear.Timestamps(00:20): Introduction.(01:10): About Xero Shoes.(02:29): Origin of the company.(06:03): Steven's pre-Xero professional life.(08:24): Evolution of the Xero team.(14:23): Lessons learned during the early years.(19:15): Things that have gone well.(20:54): One helpful question for job candidates.(22:48): Attracting and retaining talent.(28:24): Customer happiness team.(30:02): Responding to naysayers.(32:43): Strategy going forward.(35:22): Focus on professional athletics.(37:21): First bullets, then cannonballs.(39:34): Still competing in his 60s.(41:15): Connecting with Steven Sashen.Episode Quotes“We're making footwear that gets out of the way. It lets your body do what's natural, and as a result, you get natural comfort, performance, and health benefits.”“What happens if you put a foot-shaped thing called your foot into a non-foot-shaped thing like this? What problems might that create at the end of a long day?”“I made a pair of sandals based on essentially a 10,000-year-old design idea.”“People keep saying to us, you can't keep growing at the rate you've been growing for all these years. And I say I know, it should be much faster!”“My wife has a great line: There are enough shoe companies in the world. We don't need any more shoe companies unless your shoes change people's lives.”“An interesting thing I've discovered about people leaving – whether we ask them to leave or they decide to leave – is you learn someone's true nature when they're on the way out the door. And anytime we've fired someone, the way they left made us very, very confident that we made the right decision.”“Every business rises to the level of the neuroses of their founders. And one of mine and Elena's is that we treat people like they're friends of ours, not with this hierarchical something or other.”“At some point the company is going to seriously outgrow me, and I'll stick around and do the parts that I am good at without having to do the parts that make the HR people want to blow their brains out.”“When someone says this is best practices, I know I'm not going to do it. Because by the time it's best practices, it's on the way out the door. That ship has left the dock.”Recommended Reading and ListeningThe Movement Movement podcast hosted by Steven SashenSteven and his wife, Lena Phoenix turn down Shark TankSteven Sashen profile in Business and LeadershipXero Shoes on WikipediaConnect with Steven SashenContact formXeroShoes websiteSteven Sashen on LinkedIn 

In this week's interview, Derek Champagne talks with Shark Tank veteran Steven Sashen. Steven talks with Derek about building an international business, stepping in the Shark Tank, and even his days of stand up comedy.Steven is the developer and CEO of Xero Shoes • Your Original Barefootware – www.XeroShoes.com. Steven and his wife, Lena Phoenix, started the “Barefoot… PLUS!” sandal business in late 2009; he had returned to sprinting 2 years earlier, at age 45, and experienced almost continuous injuries. An experiment with running barefoot cured the injuries and improved his times. Knowing about the Tarahumara indians in Mexico, who run hundreds of miles in sandals made of tire scraps lashed to their feet, Steven created a high-tech upgrade of that product and launched it online.With nothing but Search Engine Marketing and Social Media Marketing, Xero Shoes has become the best-selling running sandal in the world.Steven's commitment is to making footwear that lets customers connect with the ground and “Feel The World,” fits perfectly, express wearer's personalities, outlasts any other footwear, and uses fewer resources than any other footwear. He's also committed to discovering and teaching the best techniques for teaching natural movement — for walking, hiking, and running.Prior to jumping into the sandal business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. He also co-hosted the Emmy award winning, internationally syndicated TV show, Disk Doctors.Steven is also a Masters All-American sprinter, one of the fastest 50+ year olds in the United States.Learn more at www.xeroshoes.com

Welcome to Episode 165 of Autism Parenting Secrets. This episode focuses on the benefits of natural movement from minimalist shoes.It's useful for everyone, but kids on the spectrum seem to benefit even more.Our guest is Steven Sashen, Co-Founder and CEO of Xero Shoes.Steven shares the many ways minimalist footwear helps.It's a huge opportunity to establish a stronger foundation where the body is more aligned and regulated.Resulting in more calm, less stress, and better brain function. This discussion dives deep into the how and why.The secret this week is…Go For NATURAL Movement, Feet FirstYou'll Discover:Bad Forms Hurts, Good Form Feels Good (5:18)Why Natural Movement IS So Important (8:16)Cushioning Feels Good But Makes You Weak (11:40)Why A Wide Toe Box Is Essential (17:07)Injury Rates With Modern Shoes Are Higher Than You Think (21:28)Design Differences That Promote Natural Movement (26:57)The Reasons Why ASD Kids Feel Better In Minimalist Footwear (30:05)A Novel Theory On What Might Be Behind Stims (37:35)Cues for Natural Movement (42:20)The World's Fastest Walking Lesson (43:14)What The Research Studies Say (50:12)How To Transition Safely To Minimalist Shoes (56:00)Where To Find True Minimalist Footwear (1:08:29)About Our Guest:As Co-Founder and CEO, Steven Sashen is the visionary and marketer of Xero Shoes.  Steven got back into sprinting after a 30-year break, at 45, and suffered repeated injuries over the next 2 years. When he ditched the shoes and started running barefoot, his gait changed, his injuries disappeared, and he became a Masters All-American Sprinter – one of the fastest men his age in the US (now 60+). After fashioning his own huarache-style sandals, he started getting compliments from people around town. A natural entrepreneur, Steven and his wife, Lena Phoenix, launched Xero Shoes in 2009. They bootstrapped the business from home, and since then, Xero Shoes has grown to a multi-million dollar company with more than 38 shoes, boots, and sandals. The co-founders appeared on Shark Tank in 2013 and turned down a $400K investment, and Xero Shoes has been listed on the Inc. 5000 for six consecutive years.https://xeroshoes.com/https://jointhemovementmovement.com/https://footweartruth.com/References in The Episode:The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman DoidgeAnat Baniel MethodChi RunningBorn To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougallBorn to Run 2: The Ultimate Training Guide by Christopher MacDougall & Eric OrtonShark Tank Episode with Xero ShoesAdditional Resources:Take The Quiz: What's YOUR Top Autism Parenting Blindspot?To learn more about Cass & Len, visit us at www.autismparentingsecrets.comBe sure to follow Cass & Len on InstagramIf you enjoyed this episode, share it with your friends.

Today we talk to Steven Sashen who is the co-founder and CEO of Xero Shoes www.XeroShoes.com. Steven and his wife, Lena Phoenix, started the company after discovering the comfort, benefits, and fun of natural movement, by getting out of thick, padded, motion-controlled shoes. Steven got back into running later in his life and was having all kinds of issues and injuries until someone suggested he try running barefoot to better understand his form in running. He was then able to see clearly that his form was wrong, which naturally corrected itself as he paid attention to this, and then he stopped getting injured and became a better runner. Xero Shoes 1:30Steven's main sports and training 9:00The Nordic hamstring curl and exercises 11:35What shoe he runs in 13:55His backstory before entering this adventure 30:00Advice for someone coming to a shoe like Xero Shoe 45:00Helping women with arthritis 57:10Static position doesn't help build strength 61:35Foot coffins 71:10“The way our product line developed is from people saying like you said, ‘I can't wear anything else, but now I need a shoe for this thing that you don't currently do.' That's how we've developed a product line is based on people saying ‘What am I gonna do if I have to go to work and I need a leather shoe?' OK well we just made a leather casual shoe for you.” 27:05@xeroshoesxeroshoes.com

In this episode of Run with Fitpage, we have the Founder of Xero Shoes, Steven Sashen. Steven talks us through the journey of Xero Shoes, why zero-drop shoes are good for running, and a lot more with our host Vikas Singh. As Co-Founder and CEO, Steven Sashen is the visionary and marketer of Xero Shoes. Steven got back into sprinting after a 30-year break, at 45, and suffered repeated injuries over the next 2 years. When he ditched the shoes and started running barefoot, his gait changed, his injuries disappeared and he became a Masters All-American Sprinter – one of the fastest men his age in the US (now 60+). After fashioning his own huarache-style sandals, he started getting compliments from people around town. A natural entrepreneur, Steven and his wife, Lena Phoenix, launched Xero Shoes in 2009. They bootstrapped the business from home, and since then, Xero Shoes has grown to a multi-million dollar company with more than 38 shoes, boots, and sandals. The co-founders appeared on Shark Tank in 2013 and turned down a $400K investment, and Xero Shoes has been listed on the Inc. 5000 for six consecutive years.Prior to jumping into the footwear business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. He is the creator of Scriptware, the industry-standard word processor for film and TV writers. He also co-hosted the Emmy award-winning, internationally syndicated TV show, Disk Doctors. Find Steven on Linkedin, Facebook, Instagram, YouTube. About Vikas Singh:Vikas Singh, an MBA from Chicago Booth, worked at Goldman Sachs, Morgan Stanley, APGlobale, and Reliance before coming up with the idea of democratizing fitness knowledge and helping beginners get on a fitness journey. Vikas is an avid long-distance runner, building fitpage to help people learn, train, and move better.For more information on Vikas, or to leave any feedback and requests, you can reach out to him via the channels below:Instagram: @vikas_singhhLinkedIn: Vikas SinghTwitter: @vikashsingh1010Subscribe To Our Newsletter For Weekly Nuggets of Knowledge!

It was such a pleasure to have Steven on the show today! Steven shares all the incredible ups and downs of starting many businesses and how he and his wife created a MOVEMENT movement that is changing the running shoe industry. Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 60 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating a MOVEMENT movement which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.

It was such a pleasure to have Steven on the show today! Steven shares all the incredible ups and downs of starting many businesses and how he and his wife created a MOVEMENT movement that is changing the running shoe industry. Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 60 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating a MOVEMENT movement which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.

In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly natural that it led him to launch one of the best-known minimalist shoe brands in the world. After reading the best-seller Born to Run by Christopher McDougall and fashioning his own, thin-soled sandals that helped him fully feel the ground, Steven noticed he was running faster and having fewer injuries. His friends began asking him to make sandals for them, and soon enough, he convinced his wife Lena to help him launch a do-it-yourself sandal kit business. As their minimalist shoe line slowly expanded to ready-to-wear sandals and closed-toe shoes, Steven and Lena faced every imaginable obstacle for a small business: manufacturing meltdowns, a mountain of debt, anxious investors, a trade war with China, and an appearance on Shark Tank that resulted in an insulting offer. But more than a decade after launch, Xero Shoes are sold around the world, with nearly $50 million in sales and a near-evangelical following. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's on your feet right now? If you're like me, odds are you've been duped by clever marketing. The latest crowd-hyped and “cloud boosted” shoe technology isn't doing your health or performance any favors. In this conversation, we chat with a man that's converted 750,000+ people to a new way of moving. Meet our guest Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" that has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. Thank you to our partners Outliyr Peak Performance Shop: get exclusive discounts on cutting-edge health, wellness, & performance gear Xero Shoes: my go-to, true barefoot shoes backed by an industry-leading 5,000 mile warranty Key takeaways 1/4 of your body's bones are in your feet and ankles After your fingertips and lips, your feet have the next most nerve endings Wearing barefoot/minimalist shoes gives you equivalent strength improvements as a dedicated foot strengthening program Footwear science is clear but warped by industry Consider where your information comes from, and do your own research Your feet literally connect you to Earth, and the body has intricate systems in place to read minute signals Quality shoes at a minimum should have a wide toebox & minimal padding Links Watch it on YouTube: https://youtu.be/2-YD-tNmkZg Full episode show notes: mindbodypeak.com/67 Connect with Nick on social media Instagram Twitter YouTube LinkedIn Easy ways to support Subscribe Leave an Apple Podcast review Suggest a guest Do you have questions, thoughts, or feedback for us? Let me know at mindbodypeak.com/67 and one of us will get back to you! Be an Outliyr, Nick

Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" that has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. 

Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.

IN THIS EPISODE OF THE HUMAN UPGRADE™... …you're listening to a new Upgrade Spotlight series based on what you told me you wanted to hear on this podcast. On one Friday each month, these shorter episodes will feature guests who'll get right into useful information in a Q&A style. You'll find out how to improve your energy and upgrade your performance. You'll also get the latest knowledge about powerful tools and technologies that allow you to change your biology and the environment around you. Introducing Xero Shoes! During this Upgrade Spotlight, you'll learn how minimalist footwear reduces injury, improves foot strength and supports healthy feet. You'll learn that getting grounded is a good thing.Today's guest—serial entrepreneur Steven Sashen—is a competitive sprinter. He knows the mechanics of human feet. He also knows what it feels like to move in shoes that suck. So, he and his wife, Lena Phoenix, founded the footwear company Xero Shoes. They ran headlong into shoe history and shoe science to intentionally create “a MOVEMENT movement” of people with happy, healthy, strong feet in addictively comfortable footwear. “A quarter of the bones and joints of your whole body are in your feet and ankles,” Steven says. “They're supposed to bend and move and flex just like any other joint. If you're wearing shoes that don't let them do that, that function tries unsuccessfully to move into your ankle, your knee, your hip and your back joints. Those joints aren't built for those micro motions that keep you balanced, that give you agility and mobility.”Your feet, and by design the rest of your body, know something's off with cushioned shoes. So does Steven.“The value of natural movement, the importance of foot health, and all the things that relate to foot health got me going,” he says. “But what really catalyzed it was discovering that what the footwear industry has been doing for 50 years is lying to people– selling people on ideas that they know don't work, but they can't pull back. They can't tell a different story, because they've been promoting this story for so long about arch support, motion control, padding, cushioning, etc.” Research published by the American College of Sports Medicine in 2021, “Stepping Back to Minimal Footwear: Applications Across the Lifespan," showed that minimal footwear leads to improved musculoskeletal health across your lifetime. “It's all about natural motion,” Steven explains. “Our ancestors didn't have a problem being on their feet all day, every day. It wasn't because they're different from us, it was just that they got used to using their feet correctly. We can still do that any day, anytime, any of age.”CHECK OUT XERO SHOES and the 5,000-MILE SOLE WARRANTY! U.S.: https://xeroshoes.com and EU: https://xeroshoes.euSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 33 of the Outdoor Minimalist Podcast, we are talking about shoes. This episode was actually born from a listener question! I had someone message me and ask: “Can you do a post or an episode about shoes? Specifically tennis shoes for people who are on their feet a lot, like runners or nurses. I find that I want new shoes every 3-6 months as a nurse. Is that the normal lifetime for shoes? Can you tell me which materials are best and what might last longer or be better for the Earth?” This is a really hard topic honestly, and there isn't necessarily a cut-and-dry answer. Luckily, I had a chance to talk with Steven Sashen of Xero Shoes about his journey in the shoe industry and what he recommends we look for. If you remember, Steven joined me in one of my most popular episodes, “Greenwashing in the Outdoor Industry.” He had so many great insights and the listener response has been great, which is why I'm happy to welcome him back. For those that haven't listened to that episode, Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ PRE ORDER THE OUTDOOR MINIMALIST BOOK: https://rowman.com/ISBN/9781493063994/Outdoor-Minimalist-Waste-Less-Hiking-Backpacking-and-Camping ------------------------- Use the code OUTDOORMINIMALIST to get a discount on your next purchase of Xero Shoes. XERO SHOES WEBSITE: https://xeroshoes.com/xero-shoes-story/ XERO SHOES INSTAGRAM: https://www.instagram.com/xeroshoes

Lena Phoenix, co-founder and president, Feel the World, Inc. (www.xeroshoes.com), discusses how she has grown her organization to more than $23 million in annual revenue; appeared on the television program Shark Tank; and ships to more than 97 different countries.

In episode 11 of the Outdoor Minimalist podcast, we are going to hit a topic that I love to talk about but I hate that exists: greenwashing. Like many topics that I cover in my book, I feel confident I could do an episode on my own about this, but I'd rather hear from industry experts about greenwashing specifically in the outdoor industry, their experiences, how they avoid it, and their ideas moving forward. So, to help me dig deeper into this important topic, I am thrilled to share my conversation with Steven Sashen. Steven is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Xero Shoes has been on the Inc. 5000 list of fastest-growing companies for 5 years in a row. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ PRE ORDER THE OUTDOOR MINIMALIST BOOK: https://rowman.com/ISBN/9781493063994/Outdoor-Minimalist-Waste-Less-Hiking-Backpacking-and-Camping ------------------------- Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST XERO SHOES WEBSITE: https://xeroshoes.com/xero-shoes-story/ XERO SHOES INSTAGRAM: https://www.instagram.com/xeroshoes BAREFOOT RUNNING BOOK: https://www.goodreads.com/book/show/9925784-the-barefoot-running-book SNOPES: https://www.snopes.com/ MICROPLASTICS INFO: https://www.nytimes.com/wirecutter/blog/reduce-laundry-microfiber-pollution/

Steven Sashen is the co-founder and CEO of Xero Shoes • www.XeroShoes.com. Steven and his wife, Lena Phoenix, started the company after discovering the comfort, benefits, and FUN of natural movement, by getting out of thick, padded, motion-controlled shoes. Prior to jumping into the footwear business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. Steven is a Masters All-American sprinter, one of the fastest 55+ year olds in the United States. As mentioned in the intro here's the link to the Different Gear Comp here: https://www.soarrunning.com/pages/soar-x-different-gear Thanks for listening Danny

Steven Sashen is the Co-Founder and CEO of Xero Shoes, a serial entrepreneur, . Steven and his wife, Lena Phoenix, started Xero Shoes after being inspired by Christopher Mcdougall's book, “Born To Run.”When Steve was 45, he returned to sprinting. Steve loved sprinting in his youth, but he experienced constant injuries in his return. He was introduced to barefoot running through his friend and he gave Steve a copy of, “Born To Run.” Steve experienced elation when he felt the ground on his bare feet and upon realizing his gait was changing. Steve made some sandals for him and his wife, Lena from Vibram soles and lace. While running, Steve would get compliments on his sandals and they'd ask for a pair for themselves. Since the first iteration, Xero Shoes and crew have come a long way. From minimalist sandals to making closed-toed minimalist shoes. They're making shoes that fit a wide range of lifestyles while delivering on shoes that are minimalist, with a wide toe box and retaining as much ground feel as possible.I love Xero shoes because they combine quality while delivering a very specific product for those that want to feel the ground while having just enough protection from foot punctures. Steve has a love for solving problems and helping bring ideas to life. His success in Xero shoes is a representation of finding a problem that wants to be solved; an alleviation of tension. Entrepreneurs are fascinating when you apply the axiom that it's the journey and not the destination that matters. I believe as an entrepreneur, it applies to focusing on not pursuing riches but alleviating tension through business.Check out his podcast, The MOVEMENT Movement, on youtubeSong featured on this episode: Oliver Hart - Step By Step

Steven Sashen is the Co-Founder and CEO of Xero Shoes, a serial entrepreneur, . Steven and his wife, Lena Phoenix, started Xero Shoes after being inspired by Christopher Mcdougall's book, “Born To Run.”When Steve was 45, he returned to sprinting. Steve loved sprinting in his youth, but he experienced constant injuries in his return. He was introduced to barefoot running through his friend and he gave Steve a copy of, “Born To Run.” Steve experienced elation when he felt the ground on his bare feet and upon realizing his gait was changing. Steve made some sandals for him and his wife, Lena from Vibram soles and lace. While running, Steve would get compliments on his sandals and they'd ask for a pair for themselves. Since the first iteration, Xero Shoes and crew have come a long way. From minimalist sandals to making closed-toed minimalist shoes. They're making shoes that fit a wide range of lifestyles while delivering on shoes that are minimalist, with a wide toe box and retaining as much ground feel as possible.I love Xero shoes because they combine quality while delivering a very specific product for those that want to feel the ground while having just enough protection from foot punctures. Steve has a love for solving problems and helping bring ideas to life. His success in Xero shoes is a representation of finding a problem that wants to be solved; an alleviation of tension. Entrepreneurs are fascinating when you apply the axiom that it's the journey and not the destination that matters. I believe as an entrepreneur, it applies to focusing on not pursuing riches but alleviating tension through business.Check out his podcast, The MOVEMENT Movement, on youtubeSong featured on this episode: Oliver Hart - Step By Step

There is a deep divide among runners about which is the best running shoe and the big super shoes seem to be winning.  Is this because they are better, or is it just clever marketing with a big budget?  Steven Sashen thinks it's the latter. In this episode you'll learn: why the barefoot/minimalist movement isn't dead how a “natural” shoe can improve foot strength what the big brands don't want you to know The beauty of running is that you really don't need much more than a pair of shoes to get started. But does the kind of shoe really matter? Absolutely. Hundreds of millions of dollars has been spent on the development of running shoes that promise to propel you farther and faster than you've gone before, while also delivering a smooth ride and making your feet look good. Steven Sashen is the co-founder, along with his wife Lena Phoenix, of the minimalist footwear company Xero Shoes and he is also a master's level sprinter.  He claims not only that true minimalist shoes are better for your feet, but they are better for your running.   He takes issue that you need super shoes to run your best and in fact you might be causing more harm than good if your goal is to run for life. And a fun fact, when Xero Shoes was just getting started, Steven and Lena appeared on the hit show Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.  I ask Steven about that experience, the pros and cons of each type of footwear, and where we go from here.  It's a lively and controversial conversation that just might have you rethinking what you put on your feet.   CONNECT, COMMENT, & COMMUNITY: Leave a review on Apple Podcasts!  A great FREE way to support the show! Email Coach Claire Follow Claire on Instagram Follow RunnersConnect on Instagram Join the Elite Treatment where you get first dibs on everything RTTT each month! Runners Connect Winner's Circle Facebook Community  RunnersConnect Facebook page GET EXPERT COACHING AT RUNNERSCONNECT! This episode is sponsored by LMNT When coaching endurance runners of all levels to be their best, I always emphasize the need for proper hydration with the right balance of electrolytes.  Most athletes I've coached are surprised to learn that their sodium needs are actually much higher than they expected and it's been hurting their performance.    Part of the reason athletes need much more sodium than they think is not just because they lose electrolytes through their sweat, but also because athletes tend to eat very healthy diets.  They've been told that salt is a bad thing in food and frequently don't get enough for their lifestyle.    Much of the science of sodium is based on people who eat highly processed diets which also are very low in potassium.  It could actually be the low potassium levels causing the issues that sodium has been blamed for!  What is clear is that both sodium and potassium at the proper levels are essential for high performance (and for life in general!).  When I race, I don't crave sweet, I crave salt and LMNT is the perfect way to hydrate and replenish the electrolytes I need to perform and feel my best.  Head over to DrinkLMNT.com/RUNNERSCONNECT for your salty samples. 

Welcome back on Pass the Secret Sauce. Today I got to interview the very first man, who never had a job interview and never had a real job in his life. Steven Sashen is the CEO and co-founder of Xero Shoes. He is a born entrepreneur, who was inspired by Born To Run and decided to make his own footwear. Together with his wife Lena Phoenix, they built an amazing shoe company, who makes versatile, comfortable, and fun to wear footwear. Xero Shoes include a complete line of shoes, sandals, and boots that let feet function naturally -- bending, flexing, and safely FEELING the world. People in 97 countries wear Xero Shoes for everything from a stroll on the beach to running a 256k 7-day race across Madagascar. Prior to jumping into the footwear business, Steven is a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. In this episode we discuss: A bit of Steven's interesting childhood memory [3:00] What kind of businesses he's done growing up [4:00] The backstory why he never had a real job [6:00] His experience as a comedian and getting into real estate investing [8:20] How Xero Shoes was born, inspired by Born To Run [10:30] The unimaginable luck of meeting the chief products designer of Crocs [14:15] Why Xero Shoes is better for your feet [16:10] Feet injuries that people are suffering, how Xero shoe help alleviates it [18:22] Challenges he faced in manufacturing footwears [21:50] Making footwears overseas instead of domestically manufacturing it [23:50] Difficult parts of modifying products [26:50] More lined up products of Xero Shoes [29:50] How to connect with Steven Sachen and learn more about Xero Shoes [32:05] Links to sources and tools Connect with Steven Sashen https://www.linkedin.com/in/sashen/ Where to purchase Xero Shoes: https://xeroshoes.com/ Follow them on their social media: Facebook  Pinterest Instagram Twitter Listen to other PTSS episodes: Fitness-Focused and Business Expertise Talks with Dr. Josh Funk Build Your Business by Winning the Hearts of the People ━ with Evan Dash Business Success: Identify, Get & Utilize Leads that Converts with Ron Browning Thanks for listening. Don't forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new e...

527: Xero Shoes Steven Sashen, Xero Shoes – The Sharkpreneur podcast with Seth Greene Episode 527 Steven Sashen Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. Listen to this illuminating Sharkpreneur episode with Steven Sashen about Xero Shoes. Here are some of the beneficial topics covered on this week’s show: ●    How Xero Shoes protect people’s feet and allows their bodies to move correctly. ●    How Xero Shoes started as a do-it-yourself sandal building company. ●    Why Xero Shoes has grown their business around their customers’ needs. ●    Why companies need to know what they are doing and why they are doing it. ●    Why people have to make the offer and ask just right to find good investors. Connect with Steven: Guest Contact Info Twitter @XeroShoes Instagram @xeroshoes Facebook facebook.com/xeroshoes Links Mentioned: xeroshoes.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Power of Visionary Leadership with Steven Sashen “We're trying to change the world. That sounds grandiose and hyperbolic, but we know that what we're doing is legit.” — Steven Sashen, CEO of Xero Shoes As a visionary leader, you cannot expect others to sacrifice like you are willing to do. It’s not their vision; it’s yours. Part of being a visionary is the intensity that runs through our veins. You make things happen. In this episode, we are joined by Steven Sashen to share the power of visionary leadership.  Part One of ‘The Power of Visionary Leadership with Steven Sashen’ Steven Sashen is the co-founder and CEO of Xero Shoes. His wife, Lena Phoenix, started the company after discovering the comfort, benefits, and FUN of natural movement, by getting out of thick, padded, motion-controlled shoes.    Steven likes to ask, "Do your feet feel better at the end of the day than they did at the beginning?" If not, you're not wearing Xero Shoes. Xero Shoes include a complete line of shoes, sandals, and boots that let feet function naturally -- bending, flexing, and safely FEELING the world. People in 97 countries wear Xero Shoes for everything from a stroll on the beach to running a 256k 7-day race across Madagascar. Steven and Lena appeared on Shark Tank, Season 4. See what happened at https://xeroshoes.com/sharktank/ Prior to jumping into the footwear business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. He also co-hosted the Emmy award-winning, internationally syndicated TV show, Disk Doctors. Steven is also a Masters All-American sprinter, one of the fastest 55+ years old in the United States.   Specialties: barefoot running, SEO/SEM, marketing, meditation, turning ideas into products.   “Let go of old energy that is no longer serving you.” – Dianne A. Allen   We all have moments when we realize how much of a creative visionary person we are. Fortunately, Steven came from a family of entrepreneurs and small business people. For whatever reason, it never occurred to him not to do what he thought was interesting. His mindset is, “If I do those things well and they generate enough money, I don't have to have some other job.” Which is why he never had an actual job or an interview. The way he thinks is — he always pictures the big future ahead of him.  Part Two of ‘The Power of Visionary Leadership with Steven Sashen’ Running a business isn’t rocket science! He doesn’t like it when people make money by lying to other people, which is what most of the footwear industry is. He wants to change the world by being right and proving that what he’s doing is legit. In fact, according to the majority of some billion-dollar footwear brands, Xero shoes are real, which is like admitting that what they’ve been doing for fifty years is a big lie. Like most successful entrepreneurs out there, he hopes to live long enough to see the fruition of his works.  “Being a visionary is in your DNA, and it's how you are.” – Dianne A. Allen As someone who’s been in the business for many years, here’s an interesting thought: If you don't need to work for a living, what gets you out of bed? What makes you want to do something, especially when you know that some of the things that you're going to think of are going to add more stress and difficulty in your life? Sometimes, it takes some practice of living differently than you think to discover whether what you thought is enough, if you need more, or if you need less. When Steven and his wife retired, they gave away twenty percent of their earned money because they didn't need it. And it was amusing to find someone new every month who needed a couple of thousand bucks. He says, "Surprising that crap out of them was a blast!" If you’re an aspiring entrepreneur, this episode will hopefully serve as a reminder that you can achieve anything because you have a big purpose. How to Connect with Steven Sachen + Learn More About Xero Shoes https://facebook.com/xeroshoes/ https://instagram.com/xeroshoes/ https://youtube.com/xeroshoes/ https://twitter.com/xeroshoes/ www.xeroshoes.com How to Connect with Dianne A. Allen You have a vision inside to create something bigger than you. What you need are a community and a mentor. The 6-month Visionary Leader Program will move you forward. You will grow, transform and connect. http://bit.ly/DianneAAllen Join our Facebook Group Someone Gets Me Follow our Dianne’s Facebook Page: Dianne A. Allen Email contact: dianne@visionsapplied.com Dianne’s Mentoring Services: msdianneallen.com Website: www.visionsapplied.com Be sure to take a second and subscribe to the show and share it with anyone you think will benefit. Until next time, remember the world needs your special gift, so let your light shine!

Inner Circle Mastermind- email me jj@jjflizanes.com  Only 3 spots left!!  Registration closes end January   Inner Circle Membership http://jjflizanes.com/innercircle   Check out XERO SHOES!  http://jjflizanes.com/xero       Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.     JJ Flizanes is an Empowerment Strategist and the host of several podcast including People’s Choice Awards nominee Spirit, Purpose & Energy. She is the Director of Invisible Fitness, a best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life and The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame. Named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine, JJ has been featured in many national magazines, including Shape, Fitness, and Women’s Health as well as appeared on NBC, CBS, Fox, the CW and KTLA. Grab a free copy of the Invisible Fitness Formula at http://jjflizanes.com/book

101. Xero Shoes | Steven Sashen is the developer and CEO of Xero Shoes. Steven and his wife, Lena Phoenix, started the "Barefoot... PLUS!" sandal business in late 2009... To keep the show free, please visit our sponsors: Skillshare & Fundrise.Skillshare is an online learning community with over 20,000 classes in business, marketing, technology, design, and more. Get 2 months of classes for only 99¢, using this link: millionaire-interviews.com/skillshare.Fundrise is the first investment platform to create a simple, low-cost way for anyone to access real estate's historically consistent, exceptional returns. Diversify into real estate today with just $500. To support the show, please visit: millionaire-interviews.com/fundrise.  

Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter — one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating “a MOVEMENT movement” which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively…

In this episode, Devi chats with Steven Sashen about “The Shark Tank Effect" and Xero Shoes. Steven is a serial entrepreneur who has never had a job, former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, and appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. Devi and Steven discuss: Steven’s inspiring story of spiritual entrepreneurship The story behind Xero Shoes Spiritual Entrepreneurship as a married couple Understanding and listening to your other half The "Shark Tank Effect" Managing crises in your business How Steven managed to fix his website after it "blew up" from too much traffic Growing your company Being on the same page as your partner The general process of making footwear The secret to the success of Xero Shoes The power of intention Paying attention to the way that the mind works Paying attention to the sensations in your foot Steven's spiritual practices Noticing that there’s a giant gap between what’s going on today and what you’re envisioning as possible for the future The value of "going back" to what is "natural" What to do with feet with high arches Dealing with a lack of confidence Loving yourself more and more… Connect with Steven @ www.xeroshoes.com

The Daily Drive is a podcast for entrepreneurs, marketers, sales people, leaders, and any person seeking success. Listen to Part 2 of The Daily Drive podcast with Steven Sashen, the CEO of Xero Shoes. Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. Facebook Instagram Twitter

The Daily Drive is a podcast for entrepreneurs, marketers, sales people, leaders, and any person seeking success. Listen to Part 1 of The Daily Drive podcast with Steven Sashen, the CEO of Xero Shoes. Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. Facebook Instagram Twitter

Speaking about building and growing a business feet first in addictively comfortable footwear is my guest for this episode, Steven Sashen. For someone who has never had a job, Steven has become a serial entrepreneur. He is a former professional stand-up comic, award-winning screenwriter, and a competitive sprinter. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, and strong feet. Steven and Lena also appeared on Shark Tank where they turned down a $400,000-offer from Kevin O'Leary. Follow Steven’s journey from feet to business as you uncover secrets from the shoe industry as well as the critical needle mover strategies for success. Discover these things and more in this episode!

Steven Sashen is a serial entrepreneur who has never had a job, former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, and appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. Amy and Steven talk about entrepreneurship, running barefoot and how he's in business with his wife and why it works. Learn. Create. Thrive. www.InspiredConversations.net www.AmySchuber.com

Lena Phoenix and Steven Sashen are sprinting with their fast-scaling business Xero Shoes, and today on Valentine’s Day we get a peek inside the lives of a “Couplepreneur”, how they manage their love of business and the business of love, and why they rejected Kevin O’Leary’s offer of $400,000 on Shark Tank. This episode is the first in a series of weekly Wings Of Inspired Business interviews with married entrepreneurs. What is it like to juggle it all? What makes it work?

Lena Phoenix and Steven Sashen are sprinting with their fast-scaling business Xero Shoes, moving from “nail-biting survival” to “nail-biting growth”. They reveal how they manage their love of business with the business of love, and why they rejected Kevin O’Leary’s offer of $400,000 on Shark Tank.

Ep #101 - Welcome to our first entry with the new podcast title, The Driven Entrepreneur. Today, I sit down with an incredible guest, Steven Sashen. Steven was previously featured on Shark Tank and actually said NO to an offer from the sharks. It paid off for him as he has made millions since denying the deal. Here's a bit more about today's guest. Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand-up comic, an award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life "Feet First" with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena appeared together on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary. Their company has grown from a startup DIY model, to breaking their projected 8.5 million 2018 revenue. Listen in because it's a great interview and there are excellent business tidbits to pick up from the discussion. Enjoy! Visit the Xero Shoes website and Enter the Monthly Sweepstakes to Win $100: https://xeroshoes.com/win100/ Connect with Steven Schuber on social media: Facebook: https://www.facebook.com/xeroshoes Twitter: https://www.twitter.com/xeroshoes Instagram: https://www.instagram.com/xeroshoes YouTube: https://www.youtube.com/xeroshoes Pinterest: https://www.pinterest.com/xeroshoes Please remember to rate, review, and subscribe to the show if you have not already done so. We love to hear from you. Please share your feedback, guest suggestions, or ideas for show topics on social media. Facebook: @mattbrauning Instagram: @mattbrauning Twitter: @mattbrauning www.mattbrauningpodcast.com www.fireboxbook.com Get Your Copy of Matt's new book on Amazon: https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Steven Sashen: A MOVEMENT Movement   Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.     Questions You'll Hear Today:   What's the most effective marketing strategy at different stages? How do you find good marketing talent? How can you raise capital? (we did an equity crowdfunding raise and got over $1M) What books are useful? (hint: NONE of the ones that tell you how to become successful) When will Amazon take over the world?   Connect with Steven Sashen:   Twitter:  https://twitter.com/xeroshoes Facebook:  https://facebook.com/xeroshoes Website:  xeroshoes.com Email:  steven@xeroshoes.com Instagram: https://instagram.com/xeroshoes YouTube: https://youtube.com/xeroshoes Pinterest: https://pinterest.com/xeroshoes   Connect with Danielle Taylor:   Facebook:  https://www.facebook.com/M2CEOPodcast Website:  M2CEO Podcast Email: danielle@turnkeypodcast.com  Youtube: Youtube Channel LinkedIn: Danielle Taylor Profile Instagram: https://www.instagram.com/m2ceopodcast/   Show Notes by Show Producer: Jessie Taylor   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.   

Steven Sashen is the developer and CEO of Xero Shoes. Steven and his wife, Lena Phoenix, started the "Barefoot... PLUS!" sandal business in late 2009... This Episode is Sponsored By: Skillshare is an online learning community with over 20,000 classes in business, marketing, technology, design, and more. Get 2 months of classes for only 99¢, using this link: millionaire-interviews.com/skillshare. Fundrise is the first investment platform to create a simple, low-cost way for anyone to access real estate's historically consistent, exceptional returns. Diversify into real estate today with just $500. To support the show, please visit: millionaire-interviews.com/fundrise.   *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit our website: Millionaire Interviews. ***  

Sure, it had been well over fifteen years since Steven Sashen had practiced sprinting, but he wanted to give the sport another try. Within weeks his legs were so sore he was going to give up. A friend told him to give it another go, this time without his shoes. Steven’s pain disappeared as soon as he started running barefoot. He felt sure there must be other people suffering as he had. A day of research and building a simple website was all the proof he needed that minimalist shoes were much more than a viable business. Xero Shoes, the company Steven co-founded with his wife, Lena Phoenix, has gone on to create a revolution in athletic footwear that has left every major shoe company scrambling to catch up. And Steven knew from the start what his idea was worth, so much so that when he appeared on Shark Tank, he confidently turned down a $400,000 offer from Kevin O'Leary. Listen up as Steven Sashen lets Matt and Joe in on what it’s really like on the set of Shark Tank, how to know if you’re wearing the wrong shoes, and why you have to have the courage to analyze the data in order to know the real value of your business. When you’re done listening, you can learn more about how to analyze data from our talks with Chris Mercer and Scott Desgrosseilliers. “The extent to which they don’t think I’m a threat... is directly correlated to the size of the gaping hole in the market we can fill before anyone pays attention.” - Steven Sashen Some Topics We Discussed Include: What professional actors know about lead gen The best room in the house to put your Oscar Award One way to become a top sprinter, even if you’re pushing fifty Surreal stories from behind the scenes of Shark Tank What you learn about yourself when you’re a T.V. contestant Why fifty-year-old shoes are better than most new ones How to move your brand into the mainstream Which shoe brands are actually doing minimalism right What your body is trying to tell you about your footwear The ways influencer marketing can ruin your marketing strategy A quick, easy technique with video to make high ranking pages How discounts could be the thing killing your revenue Contact STEVEN SASHEN: Xero Shoes Connect on Facebook Or Twitter References and Links Mentioned: Shark Tank Vivo Barefoot inov-8 Shoes Stumbling On Happiness by Daniel Gilbert Fooled By Randomness by Nassim Nicholas Taleb Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly How To Earn $1,000 Every Time You’re Featured Somewhere – Steve Olsher You’re Using Google Analytics Wrong And Here’s A Better Way – Chris Mercer How To Figure Out Your Most Effective Marketing Channels – Scott Desgrosseilliers

What does it take to build a new shoe business in a industry run by giants? Steve Sashen found that the shoes he was wearing were causing him injury as he ran. He thought that there was a better way, so he started researching minimalism in running. This lead him down the path to build a truly minimalist shoe that is good for you.In today's episode we discuss:-Shoes and the shoe industry-Running and running shoes-Innovating in established industries-Why the expert might not be the person you want to follow-And more....Steven Sashen is a serial entrepreneur who has never had a job, former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, and appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.  Website: https://xeroshoes.com/Facebook: https://facebook.com/xeroshoesTwitter: https://twitter.com/xeroshoesInstagram: https://instagram.com/xeroshoesLinkedIn: https://linkedin.com/company/xero-shoesToday's episode is sponsored by Opportunity in China: https://opportunityinchina.com/

Steven Sashen is a serial entrepreneur who has never had a job, former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, and appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.     Check out episode 403 of “Cool Things Entrepreneurs Do” to hear the story of his entrepreneurial life that has been well lived.   https://xeroshoes.com/xero-shoes-story/   Live Life Feet First!

Steven Sashen is a serial entrepreneur who has never had a job, former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, and appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.Social Media Linkswww.XeroShoes.comwww.facebook.com/xeroshoeswww.twitter.com/xeroshoeswww.instagram.com/xeroshoeswww.youtube.com/user/xeroshoes

And I started investigating that fundamental idea is there something wrong with me? Or what are the things that I think are wrong with me and what’s the evidence that these things are wrong with me and the whole idea of something wrong with me did fall apart. I was no longer able to believe that. Affiliate Disclosure About Steven Sashen Steven Sashen, CEO of Xero Shoes, is a life-long athlete, a former All-American gymnast and current masters All-American sprinter. A serial entrepreneur and Emmy award-winning television personality, Steven and his wife and co-founder, Lena Phoenix appeared on the ABC hit show, Shark Tank (they turned down a $400,000 offer from Kevin "Mr. Wonderful" O'Leary). When not building the Xero Shoes brand... don't be ridiculous, that's all he does. Key Highlights from the Steven Sashen Podcast: How Steven hypnotized his 5th-grade class Steven's meditation practice and why it stopped at age 38 The problems with the self-help world Why there may not be anything wrong with you... and you are probably okay The history of modern-day padded shoes How Steven started Xero Shoes with a minimalist sandal The importance of your feet and their nerve endings Why Steven spends as much time barefoot as possible How Xero Shoes increase intrinsic foot muscle strength Can running barefoot and building barefoot strength eliminate plantar fasciitis? The problem with orthotics Is grounding a farce?  Resources Mentioned Jack Kornfield - Vipassana Living Buddhist Masters Who is U Ba Khin? Dzogchen Meditation Barefoot Running: How to Run Light and Free by Getting in Touch with the Earth Video - Biomechanics in the Wild with Irene Davis Top Tool or Technology Steven Uses for Peak Performance End of day decompression with his wife Top Trick Steven Uses for Enhancing Cognition Having confidence in himself that the work will get done. Some days are productive, others are not, but the confidence that the work will get done remains there.  Favorite Book on Peak Performance None Where You Can Find More on Steven Sashen Xero Shoes Website Xero Instagram See acast.com/privacy for privacy and opt-out information.

Steven Sashen - He and his wife, Lena Phoenix, turned down a $400,000 offer from Kevin, Mr. Wonderful, O'Leary, on Shark Tank. 1) What's wrong with regular shoes? 2) Everyone can't go barefoot/minimalist, right? 3) Injuries, or stepping on things that could hurt you? 4) How did you come up with Xero Shoes?   New Interviews, and Inspirational videos will be posted every week on my Youtube Channel! Just go here: https://goo.gl/EA9x6D Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter.

Okay, I was a skeptic, but Lena Phoenix has made a believer out of me! Her company Xero Shoes are lightweight performance sandals that people wear for running (yes, running!), hiking, walking, yoga and just about everything else you can imagine. It's for the person who hates wearing shoes, the athlete who isn't happy with their bulky and ill-fitting normal shoe wear and everyone in between. In this inspiring interview, Lena talks about how the company got started, how they drive traffic to their website (the majority of their sales happen online!), what she does when sh*% hits the fan and all about her experience going on Shark Tank! http://BizWomenRock.com/shark-weekshark-tank-xero-shoes-with-lena-phoenix

LENA Phoenix, along with her husband, Steven founded the XeroShoes, a company, that manufactures the popular Xero Shoes, which are a modern spin on the traditional barefoot running sandal — durable, stylish and affordable — and so light and low-profile, it’s like you’re not wearing anything. Xero Shoes were inspired by the huaraches sandals worn by the Tarahumara Indians of Mexico who were featured in the New York Times bestseller, Born To Run. Their mission? Help people “Feel The World” on a greater scale with Xero Shoes! See the infographic show notes at TodaysLeadingWomen.com by clicking here!