Podcasts about luck why some thrive despite them all

At 29 years old, Brandon Dawson was on top of the world. He had taken his company public, stood on the American Stock Exchange floor, and rang the bell. He felt unstoppable until his private equity investors sold his company against his will. Most people would have quit, but Brandon learned from this setback, cracked the code to scaling, and went on to build and sell his next company for $151 million. Today, he helps business owners do the same through Cardone Ventures, a $500 million business he co-founded. In this episode, Brandon joins Ilana to share insights on scaling a business against all odds, why 97% of businesses fail, and how to be in the top 3%. Brandon Dawson is an entrepreneur, scaling expert, and co-founder of Cardone Ventures. With over 30 years of experience, he helps businesses scale using data-driven strategies, navigate breakpoints, and avoid common pitfalls. In this episode, Ilana and Brandon will discuss: (00:00) Introduction  (01:47) From College Dropout to Top Sales Performer (03:45) Selling Everything to Start a Business (05:48) Getting Kicked Out of His Own Company (09:08) Surviving the Early Years of Entrepreneurship  (12:31) Turning Leadership Failures into Billion-Dollar Lessons (16:08) The $151 Million Exit That Made Employees Millions (21:57) Scaling a Family Business Without the Chaos (25:22) Staying Unstoppable in the Face of Hate (32:12) Why Most Entrepreneurs Fail and How to Avoid It (39:41) Making Data-Driven Decisions in Business Brandon Dawson is an entrepreneur, scaling expert, and co-founder of Cardone Ventures. As CEO of Sonus Corporation, he grew it to over 1,400 locations and raised $58 million before investors took control and sold the company against his wishes. He later founded Audigy Group, scaling it from $500,000 to $35 million before selling it for $151 million. With over 30 years of experience, Brandon helps businesses scale using data-driven strategies, navigate breakpoints, and avoid common pitfalls. Connect with Brandon: Brandon's Website: https://bdawson.com Brandon's LinkedIn: linkedin.com/in/brandonmdawson  Resources Mentioned: Brandon's Book, Nine-Figure Mindset: How to Go from Zero to Over $100 Million in Net Worth: https://www.amazon.com/Nine-Figure-Mindset-Zero-Million-Worth/dp/B0C8G8CTQC  The 5 Levels of Leadership: Proven Steps to Maximize Your Potential by John C. Maxwell: https://www.amazon.com/Levels-Leadership-Proven-Maximize-Potential/dp/1599953633  The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell: https://www.amazon.com/21-Irrefutable-Laws-Leadership-Anniversary/dp/0785288376  Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996  Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All by Jim Collins, Morten T. Hansen: http://amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

Timothy Davis has led performance marketing for all of Shopify for the past 2.5 years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale their performance marketing teams. In every one of those cases, he got them so performant at paid growth that they significantly scale spend and investment in these channels. In our conversation, we cover:• When and how to start investing in performance marketing• Common mistakes companies make with paid ads• How to build and structure a performance marketing team• How to get your creatives performing better• Strategies for optimizing workflows and team efficiency• How AI will change performance marketing• Much more—Brought to you by:• BuildBetter—AI for product teams• OneSchema—Import CSV data 10x faster• Eppo—Run reliable, impactful experiments—Find the transcript and references at: https://www.lennysnewsletter.com/p/performance-marketing-timothy-davis—Where to find Timothy Davis:• LinkedIn: https://www.linkedin.com/in/timothypatrickdavis/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Timothy's background (02:31) Understanding performance marketing (06:31) The importance of paid search (08:39) Identifying growth potential (09:54) Case studies: Hairstory and Ipsy (12:22) Experimenting with new platforms (18:57) Choosing the right platforms (20:23) LinkedIn for B2B marketing (27:56) When to start investing in paid growth (33:33) Common mistakes in performance marketing (37:41) Working with agencies and consultants (40:36) Hiring for performance marketing (47:33) Metrics that matter (54:43) Competitor analysis and CPC insights (56:15) Custom reports and data visualization(56:38) Understanding impression and click share (59:10) True competition metrics (01:02:14) Attribution and incrementality (01:08:52) Building a performance marketing team (01:10:53) Creative and ad copy collaboration (01:15:48) Managing workload and hiring strategy (01:20:52) Training and onboarding new hires (01:24:41) Impact of ATT on performance marketing (01:25:56) The power of creative in ads (01:29:47) Using AI in performance marketing (01:37:16) Lightning round —Referenced:• Shopify: https://www.shopify.com/• What Is Performance Marketing?: https://www.shopify.com/blog/performance-marketing• Google AI: https://ai.google/• Pinterest: https://www.pinterest.com/• Eventbrite: https://www.eventbrite.com/• Booking.com: https://www.booking.com/• Credit Karma: https://www.creditkarma.com/• Hairstory: https://hairstory.com/• Google Display Network: https://www.semrush.com/blog/google-display-network/• SoftLayer Becomes Part of IBM's SmartCloud: https://www.datacenterknowledge.com/deals/softlayer-becomes-part-of-ibm-s-smartcloud• Coca-Cola Freestyle: https://www.coca-colafreestyle.com/• Monday.com: https://monday.com/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• The Signal and the Noise: Why So Many Predictions Fail—But Some Don't: https://www.amazon.com/Signal-Noise-Many-Predictions-Fail-but/dp/0143125087• Courtney Wenneborg on LinkedIn: https://www.linkedin.com/in/cwenneborg/• PPC Hero: https://www.ppchero.com/• Another Deep Dive into Auction Insights, by Jacob Brown: https://www.ppchero.com/another-deep-dive-into-auction-insights/•Multitouch: https://multitouch.app/• What is time decay attribution?: https://growthmethod.com/what-is-time-decay-attribution/• Linear: https://linear.app/• Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment: https://faculty.haas.berkeley.edu/stadelis/BNT_ECMA_rev.pdf• ADT: https://www.adt.com/• Shopify Bursts: https://focus.business/blog/shopify-bursts/• The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter: https://www.amazon.com/First-90-Days-Strategies-Expanded/dp/1422188612• Kat Nguyen on Shopify: https://www.linkedin.com/in/katngy/• Dollar Shave Club ad: https://www.youtube.com/watch?v=ZUG9qYTJMsI• The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: https://www.amazon.com/Daily-Stoic-Meditations-Wisdom-Perseverance/dp/0735211736• Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All: https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999• X-Men '97 on Disney+: https://www.disneyplus.com/series/x-men-97/vc1XIz90ZNH5• RRR on Netflix: https://www.netflix.com/title/81476453• The Playlist on Netflix: https://www.netflix.com/title/81186296• Welcome to Wrexham on Hulu: https://www.hulu.com/series/welcome-to-wrexham-c6906d50-d06c-40d1-a57c-1885d9dc2fef• The Billion Dollar Code on Netflix: https://www.netflix.com/title/81074012• Magic Mind: https://magicmind.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

236: The Five Hardest “Soft” Skills Every Nonprofit Leader Needs (Dr. Shirley Davis)SUMMARYWhy are the critical soft skills nonprofit leaders must master? In episode #236 of Your Path to Nonprofit Leadership, global workforce expert Dr. Shirley Davis explores why leadership skills and competencies have shifted over the past few years away from the technical and other “hard” skills to “soft” skills which can be harder to demonstrate. She shares her top five soft skills every nonprofit leader should embody to attract and retain today's talent. Shirley explains why soft skills have the greatest impact on an employee's experience and how nonprofit leaders can develop and improve these skills if they want to achieve high performance and engagement from their workers.  ABOUT SHIRLEYDr. Shirley Davis is a sought-after global workforce expert, national board director for Make-A-Wish Foundation, and president and CEO of SDS Global Enterprises, a strategic development solutions firm that specializes in human resources strategy, talent management, leadership effectiveness, culture transformation and diversity, equity & inclusion. Dr. Davis has over thirty years of business experience in a variety of senior executive leadership roles in Fortune 100 & 50 corporations. Her work has been featured in Harvard Business Review, Oprah Daily, Fast Company, the Wall Street Journal, NBC's Today Show, USA Today, NPR, CBS News, Fox News, CNN.com, HR Magazine, and many others. She was inducted into Inclusion Magazine's Hall of Fame for Diversity, Equity, and Inclusion in November 2021, and in August 2022 was awarded The Golden Gavel Award which is Toastmasters International's highest and most prestigious award given to one person each year based on Leadership and Communication Impact. She was nominated for Forbes 2021 Women 50 Over 50 list and again in 2022. Dr. Davis has worked in over 30 countries on 5 continents and delivers over 100 speeches a year. She served on the Board of Directors and the Foundation Board for the National Speakers Association (2017-2021). In 2021, she was named to the national board of the Make-A-Wish Foundation and will serve a four-year term. She holds a Bachelor's in Pre-Law, a Master's in Adult Education; a second Master's in Human Resource Management, and a Ph.D. in Business and Organizational Leadership.EPISODE TOPICS & RESOURCESGreat by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them All by Jim CollinsLearn more about Dr. Davis and her books hereHear more from Hardy Smith in episode 186: Why Don't Board Members Do What They're Supposed to Do?Ready for a Mastermind?  Learn more here!Have you gotten Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector

Good To GreatGood To Great Full Chapter Brief If you want your enterprise to go farther, you should not be satisfied with being “good” but should make continuous efforts to achieve “greatness”, so that your company can be more dynamic, more competitive, and last for a really long time. So, how can enterprises break through the bottleneck of being just good? And how do we build an excellent management team? This book puts forward a set of ideas that, if implemented carefully, will enable most companies to improve their operations significantly and be able to become an outstanding company. Overview | Chapter 1Hi, welcome to Bookey. Today we will unlock the book From Good to Great: Why Some Companies Make the Leap... and Others Don't. There are many famous companies that have experienced a period of glory, leaving their peers far behind. But slowly, they began to not think about innovation, became content with the status quo, stopped seeking to improve, let themselves fall into the trap of complacency and consequently fell from the top to the bottom. The most typical example is Kodak. Kodak was once the world's leading film manufacturer. Its film recorded people's sorrow and happiness, glory and dreams for more than 100 years. But unfortunately, they have not been able to keep up with the new era. Some people think they stumbled in the face of camera manufacturers like Sony and Nikon, while many people don't realize that the world's first digital camera was actually made by Kodak. The ultimate reason why Kodak failed is down to the fact that they refused to “kill” their signature film, unwilling to move forward toward “greatness”, and eventually died because of its inaction. The lessons of history tell us that when a company begins to become content with their current status quo, and remain stagnant and complacent, the mansion that they once strove so hard to build up will fall into a precarious state. In order to avoid complacency, we should not merely be satisfied with being good, but also we should continue to strive for greatness, to enable our enterprise to be more dynamic and more long-lasting. So, how to go from good to great? How to make the enterprise break through the bottleneck of excellence? How to set up an excellent management team? This book presents a set of ideas that can help most companies dramatically improve their operations and even become an exceptional company. The author of this book, Jim Collins, is a renowned management expert and best-selling business author, whose books include Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, How The Mighty Fall: And Why Some Companies Never Give In, and, Built to Last: Successful Habits of Visionary Companies, of which we've also provided you with a bookey. He spent his early years teaching and researching at Stanford University's Graduate School of Business, where he received the Distinguished Teaching Award. In 1995, he founded his own Management Lab, where he conducted research on business life with leaders of numerous corporations and social institutions. Collins has also served as senior manager and CEO of world-renowned companies such as Merck & Co, Starbucks, Times Spiegel Group, and McKinsey & Company. Next, we will talk about the essence of this book from three parts and learn how companies can make the leap from good to great: Part One: How to build an excellent team; Part Two: How to create the concept of excellence; Part Three: How to achieve excellence.

In this episode of the Revenue Builders podcast, our hosts John McMahon and John Kaplan talk to four-time Chief Revenue Officer (CRO) and current president of OE Connection, Kelly Connery. Kelly talks about his sales journey from sales rep to CRO, and the wealth of knowledge that he has acquired through the years. Tune in to hear Kelly talk about selling on the go, dynamics of leadership in large companies, and why selfless leaders are the ones you want to put in charge of running your organization. Additional Resources:Donate to the families of Houston's police officers and firefighters who died or were injured in the line of duty: https://the100club.org/Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyconnery/Check out Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All by Jim Collins: https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999Listen to More Revenue Builders: https://www.forcemanagement.com/revenue-builders-podcast HIGHLIGHTSHaving a framework to follow makes success repeatable The challenges of moving up from sales rep to first-line managerShould front-line managers own recruiting?The difference between second-line and first-line managers Great leaders are always great with people Good leaders move from being selfish to being selfless The realities and challenges of being a CRO  QUOTESKelly on what it takes to be a great leader: “The more that as a leader you can be selfless, and the more that you can get everybody on the team to understand that it's not about them, it's about the team — the better leader you're going to be and the better team you're going to have. It's going to go pretty far.”Kelly on why creating and implementing a sales process is not micromanagement: "All great teams have a recipe that they care enough about and have taken time enough to document it because then they can scale and you can teach it to others. You can help people move to consciously competent and unconsciously competent. That's not micromanagement, that's truly caring about making your people successful."Kelly's advice for first-line managers moving up to the next level: "When you're communicating through leaders, the smallest bit of distortion in your message can be way off the coordinates by the time it lands with the broader team.. So, I had to get really good at speaking crisply and clearly with very clear intent of the message we were trying to send on top of the play book and operational aspects." Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

Our guest this month is Joseph Liu. Joseph is a public speaker, career consultant, and host of the Career Relaunch® podcast. Joseph helps professionals define and market their personal brands more effectively when making a career transition. Previously he worked for more than 10 years in brand management in the US and UK.  What you will learn: *The biggest mistakes candidates make when branding themselves *How to grow your visibility *How to make the most of LinkedIn *The 3 keys to re-branding yourself when transitioning careers Quote: "When you're trying to repair a brand or relaunch a brand it's very difficult to do that overnight. The first principle to keep in mind is that building a personal brand actually requires quite a bit of consistency and effort over time." - Joseph Liu Resources: What Got You Here Won't Get You There: How successful people become even more successful by Marshall Goldsmith Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All by Jim Collins The Competitive Edge podcast with Guy Ferdman Career Relaunch® podcast His website Subscribe: Apple Spotify   Follow us: LinkedIn Instagram- @thecareerfarm

In this episode, I have the pleasure of sharing with you the second poetic reflection I've written on a moment in history. After reading the poem, I reflect on it, and in that process, I include thoughts from Ellen Langer, Stephen Covey, Paul VanDevelder, Kathleen DuVal, Jim Collins, and Fr. Michael Oleksa. I hope that you enjoy it as much as I have. :-) Am I the only one who enjoys reflecting upon what I've learned? LOL Some authors and works highlighted in this episode: 1. Mindfulness, by Ellen Langer https://amzn.to/3l89udW 2. Savages and Scoundrels: The Untold Story of America's Road to Empire through Indian Territory, by Paul VanDevelder https://amzn.to/3ib2YRD 3. Independence Lost: Lives on the Edge of the American Revolution, By Kathleen DuVal https://amzn.to/2UTm4TE 4. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All, by Jim Collins https://amzn.to/3zNrm1y 5. Fr. Michael Oleksa - https://www.fatheroleksa.org/ *This podcast receives a small commission for any purchases made from some of these links. Thank you for supporting this podcast and the work of these authors! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/historyrevisitedwr/message Support this podcast: https://anchor.fm/historyrevisitedwr/support

This episode was supposed to celebrate some of the great stuff in the US marketing world. Then George Floyd was murdered. I nearly binned the whole episode but thought it would be more useful to use the platform to say something about his murder, and also discuss what it's like being black in the UK. Along with that discussion, we also feature Rand Fishkin and Greg Gifford. Rand Fishkin is the cofounder and CEO of SparkToro, a new tool for audience intelligence and market research. Rand talks about what it's like in the US during COVID, the launch of SparkToro and the marketing lessons he picked up along the way at Moz. He also talks about his future predictions for Google and what that might mean for the rest of us. He previously cofounded and led Moz, the SEO software company. You can find Rand on Twitter and please do check out his new venture SparkToro, a seriously impressive tool. Rand's book recommendations are: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford No Hard Feelings: Emotions at Work and How They Help Us Succeed by Liz Fosslien and Mollie West Duffy Great By Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All by Jim Collins And Rand's own book, which I'm recommending not him! Lost and Founder A Painfully Honest Field Guide to the Startup World Greg Gifford is the Vice President of Search at SearchLab and has over 17 years of online marketing and web design experience. He's an in-demand (and hilarious) conference speaker who lives for an obscure movie quote. Watch his T.O.P.T.I.P if you want to know how you can use Google My Business to help your local rankings. Greg is on Twitter and LinkedIn and his Local Search Tuesdays is well worth checking out. Andi Jarvis Best place to get me is on Twitter or LinkedIn - I'd love to hear what you think of the show and if you'd like to discuss any of the issues raised today. Want to see examples of the different approach the media takes with the Royals. See Noel Clarke's tweet about his movie and read my post about being black in Northern Ireland and my experience of being cropped out of a press photo. Not sounding white on your CV / resume - press report covering all the studies. “The Windrush scandal was not an accident” read more here. The stats for Black and Ethnic Minorities being fined more for COVID related violations. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

I had the chance this week to talk with Denise King, Vice-President for Academic Affairs at Cleveland State Community College. She talks about the need these days to supplement the perspective of an educator with analytical and data tools that help explain the environment we’re working in, and come up with solutions to the challenges we’re dealing with. This was our first attempt at a remote interview, where we weren't both sitting in the same room, and I appreciate Denise's great attitude as we tried something new with technology! Resources mentioned on today's episode: Redesigning America’s Community Colleges: A Clearer Path to Student Success, Bailey, Jaggars and Jenkins Good to Great: Why Some Companies Make the Leap…And Others Don’t, Jim Collins Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, Collins, Hansen The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People, Chapman, White All will be Will: 30 Days With a Great Spiritual Teacher, Julian of Norwich To Say Nothing of the Dog, Connie Willis

Takeaways Do the Boring Work: The best salespeople I’ve ever met run the same process every single time. I know how boring that sounds to most of you, but the truth is you don’t have to get fancy in sales to win. In fact, it’s quite the opposite. Focus on the little things — those foundational elements that you know actually move the needle. Control the Signal vs the Noise: With the volume of email being sent by sales reps today, combined with the number of calls being logged, you have to stand out from the crowd. Think about your own life — how many emails do you delete without opening? How many calls do you screen with caller ID and wait for the voicemail transcription to see if it’s worth your time? If you sound like every other sales rep out there, why would any buyer think differently of you? Vanity Metrics are Worthless: I’ll admit when personal email open tracking first came out I was thrilled. Until I started having prospects open the message 37 times and never hit reply. You know you’re in sales to close deals, so if you’re going to track numbers, don’t track things that are meaningless. When you send an email track whether or not it got a reply. Track whether the reply led to a scheduled meeting or an opportunity. Until you get to that level, you’re really just playing a guessing game. Full Notes https://www.salestuners.com/brandon-bruce Book Recommendations Tattoos on the Heart: The Power of Endless Compassion by Father Gregory Boyle Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All by Jim Collins Sponsors Costello-What if every sales rep inherited the habits of your best rep? With Costello, they do. TreeLine-Specializing in improving top line revenue, Treeline helps you find, recruit, and hire the best salespeople.    

Pike University Director James Kanary (Michigan, Beta Tau '95) talks about chapter goal setting using the GROW Model. This simple framework will help you get organized as a chapter. Additionally, gaining experience in strategic goal setting will serve you well in your post-collegiate career. Show notes: www.pikes.org/podcast Resource Links Discussed: GROW Model, SMART Goals - Running Your Chapter Meeting + Strategic Planning (PIKE Blog) (https://www.pikes.org/blog/2018/01/02/chapter-and-planning) Chapter Self-Assessment - Chapter Self Assessment 2017-18 Simon Sinek - Get to Why (YouTube Video) "How Great Leaders Inspire Action" (https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare) Book - "Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All" by Jim Collins et al. (http://a.co/0bzIDCQ)

Jim Collins’ book, “Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All” gives us an inside look at how the most successful companies thrive under pressure. Tune in for three core values and traits that these 10x-ers carry: Fanatic discipline, empirical creativity, productive paranoia. Check out Jim Collins', "Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All" on Amazon

After working for an insecure boss that constantly belittled employees for their lack of a college degree, Leon recalled sage words from his father. It was this point in his career that he began to appreciate the work ethic and servitude instilled into him by Leon Senior. Leon II now lives and works under the guiding question, "Is there anything else I can do for you?" Leon Fowler II over the past 10 years has worked for a Fortune 100 company in web development as well as supporting vendor software in a System Analyst role. He has been an Entrepreneur since starting his first business at the age of 12. He is currently building his startup as the Founder and CEO of Resume Righter. Show notes at http://hellotechpros.com/leon-fowler-leadership/ Key Takeaways Accolades mean nothing It's about the service you provide Don't be afraid of humiliation if your intentions are good Do the most menial jobs Resources Mentioned Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All by Jim Collins and Morten T. Hansen (Listen on Audible) From Bubblegum Machines to Mobile Apps - Entrepreneurship Satursday with Leon Fowler Sponsors BookMoreNights.com - You've got the best vacation rental property, show it off! About Hello Tech Pros Hello Tech Pros is the daily podcast that interviews business professionals who work with technology and discuss Motivation, Productivity, Leadership, Technology, People, Entrepreneurship and Being Unplugged.

In this episode we're discussing Great By Choice: Uncertainty, Chaos, and Luck-- Why Some Thrive Despite Them All. The premise of this book revolves around one simple questions: Why do some companies thrive in uncertainty, even chaos, and others do not?  Authors, Jim Collins and Morten T. Hansen, call the thriving companies "10xers" or companies that out perform their comparison companies by factor of at least 10 times.

Google reports big earnings.  Hulu says it's not for sale.  And a hedge fund manager gets an 11-year prison sentence for insider trading.   Our analysts discuss those stories and share some stocks on their radar.  Plus, best-selling business author Jim Collins talks about his new book, Great by Choice:  Uncertainty, Chaos, and Luck -- Why Some Thrive Despite Them All.

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Hated his job out of college * Discovered affiliate marketing * Struggled for a couple of years * Was getting two unique visitors per week * Found Overture, Bing, etc and started getting traffic * Quit his job in 9 months * His profits went to $0 within one week of submitting his letter of resignation * He doubled down, burned his bridges, and committed to making it as an entrepreneur * Within 30 days he turned things around again * By the next year he made a high 6-figure income * Started a blog on his strategies * Persistence is key * The affiiliate marketing world has dramatically changed * Now it's all about analytics, optimizing * Expect to lose money for weeks until you optimize your offer * Native advertising is the cross between (Outbrain, RevContent) * Easier to break in * More lax * It's like a sophisticated banner ad * It looks like an ad * Create your own site and content * Look at your competitors and see what they are succeeding with and emulate them to break into a new market * " *Great By Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All ( http://amzn.to/2sVrHgG )* " by Jim Collins * Fire bullets before you fire canons * Create an MVP * Don't fall in love with your offering * "I'd rather be a passenger than a pioneer" * Google wasn't the first search engine * Facebook wasn't the first social media platform * Was a turnaround specialist for a while * Management is usually bad * Poor culture * Silos * No accountability * Losing $80,000/mo * He had to shut down divisions * Laid off big groups of people * Implemented daily goals and meetings * Created a vision * Made a new brand * Essentially made a new company * Visionary vs Operators * You need both * Affiliate marketing is undergoing a bit of a renaiisance * Use tools like What Runs Where to see what others are doing * There's the Shopify model where you sell drop-shipped products * Retail stores are going bankrupt * Focus. Dig Deep on one thing. Follow your strength. * Write down the five most important things you must get done every day and week on a pad and keep it in front of you * He has his team say aloud what their top 5 items are * Save it in your project management system * Discipline. Make it a game. Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy