Podcasts about mclellan marketing group

We're bringing back one of our most valuable episodes  a conversation that's just as relevant today as when it first aired. The agency world has seen plenty of change in recent years. But with that change comes opportunity — for evolution, adaptation, and leadership. In this episode, Drew McLellan joins us to talk about the current state of the agency landscape in 2024, the importance of thought leadership, and how to build real trust with clients long before the sale.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode, Dan and Drew discuss:Why trust starts long before the sales conversationWhat it really takes to grow your agency sustainablyHow to position your agency as a true thought leaderWhere AI adds value (and where it doesn't)Drew McLellan has worked in advertising for over 30 years. He runs McLellan Marketing Group and Agency Management Institute (AMI), where he helps thousands of small and mid-sized agencies grow smarter and stronger every year.Whether you missed this episode the first time or just need a refresher, we're excited to bring it back. If you enjoy it, don't forget to follow, rate, and review the podcast  and share your biggest takeaway with us. Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DREW MCLELLAN:Agency Management InstituteLinkedInX (formerly Twitter)WebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

The agency space has seen its fair share of ups and downs over the past several years.  However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry in 2024, shifting your agency model to emphasize thought leadership and much more. This week, episode 217 of The Digital Agency Growth Podcast is about building trust and scaling through thought leadership!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Drew McLellan discusses the importance of building trust with prospective clients long before a sale and actionable steps you can take right now to establish your agency as a thought leader in your space. Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency.  He spends the lion's share of his time running Agency Management Institute (AMI), which he also owns. AMI serves thousands of agencies small to mid-sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership.In this episode, Dan and Drew discuss the following:Finding the advantages of being an agency owner.The importance of scalability and balance in agency growth.Building trust with potential clients long before making the sale.AI's usefulness for data analysis in agencies, but not for strategy.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH DREW MCLELLAN:Agency Management InstituteLinkedInX (formerly Twitter)WebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Sell With Authority: Own and Monetize Your Agency's Authority Position Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

To celebrate our 100th episode, I am excited to welcome our guest expert, Drew McLellan, to the Sell With Authority podcast. This is Drew's second time on the show and it seems fitting to have him mark this milestone. He is not only my most trusted business advisor — but he's also been my best friend in the world for the better part of a decade. Drew is the CEO of Agency Management Institute — which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability – and of McLellan Marketing Group. He walks the walk — and he pours the best of what he's got into his community. In this episode, we focus our attention on how to build a community around the niche you want to serve. In our conversation, we talk through how hosting a live event can be an exceptional strategy for growing your audience — and being helpful. Drew shines a light on how to become a leader in the community by coming from a place of great love and a true commitment to serve. What you will learn in this episode: Why Drew empowers agency owners to find right-fit clients by niching down How to build a community around the niche you want you want to serve and what you want to teach The power of hosting live events as a strategy for audience growth and support How to create a successful conference without losing your house The building blocks of the Build a Better Agency Summit Resources: Email: drew@agencymanagementinstitute.com LinkedIn: www.linkedin.com/in/drewmclellan Website: https://agencymanagementinstitute.com/ Episode 2 of Sell With Authority: How to Sell with Authority, with Drew McLellan Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

How do you go about finding a new marketing agency, and how do you know if they're the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process.Guest:Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs the Agency Management Institute (AMI), which is a consultancy for small to medium-sized agencies that has been helping agency owners grow their agencies since the early 90s. Drew's agency was a member of the organization for years before Drew acquired AMI and began to run it full-time. Drew's often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” You can view his website [https://www.drewmclellan.com/] or follow him on LinkedIn [https://www.linkedin.com/in/drewmclellan/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “”8 Money Draining Mistakes”” and the “”8 Money Making Opportunities.”” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner's Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. We are doing something a little different for this episode of Sell With Authority by sharing my full length interview from an episode of the Build a Better Agency Podcast with Drew McLellan. Drew is the owner of McLellan Marketing Group and the owner and leader of the Agency Management Institute. In episode 354 of the Build a Better Agency Podcast, we have an important conversation about finding right-fit clients by going narrow and niching down – and how pivoting that niche can lead to fears of stepping into scarcity, instead of abundance. We talk through how pivoting agency niche can actually help improve sales and build community. What you will learn about in this episode: Why choosing your agency niche doesn't have to be a permanent decision Why sometimes throwing out the playbook and pivoting in a different direction is a better move for your agency, even if it doesn't seem that way at first How to know which types of clients you're already serving the best (this could be your new niche) What is cornerstone content, and why is it so important to establish? The importance of building a community of people wanting to learn from you and others to make more effortless sales You have permission to think differently about your agency and how you want to position it in your industry

Drew McLellan is the owner of McLellan Marketing Group and the owner and leader of the Agency Management Institute. In his fourth appearance on the Progressive Agency podcast, Drew discusses agency owners' succession and shares tips and strategies to begin business exit planning. Hear insights about: What hot topics for agency owners does Drew expect to see throughout 2022 How do agency owners find a balance between tax planning and building value and equity in the business Why business owners should wait until January to empty their bank accounts at the end of the year if they are planning to sell What should business owners do if they think they may want to sell eventually Why owner financing is often a good option if you are selling your business to an internal employee How long does it typically take to close a deal beginning from the initial conversation to consummation Business Exit Strategies for Agency Owners My encore guest for this week's episode of the Progressive Agency podcast is Drew McLellan from the Agency Management Institute. Drew is an expert at helping agencies plan their succession, and in this episode, he shares tips and strategies to begin business exit planning if you plan to sell within the next five to ten years. Business Exit Planning During our conversation, Drew explained that he and the Agency Management Institute team help agency owners with their succession. This includes actually helping an agency owner identify internal buyers, and then facilitating the entire process of mediating the deal and financing it. One of the problems Drew continuously sees during the succession process is that agency owners are often very good at tax planning – too good in fact. They focus on getting their bottom line and their profitability number down to as small as possible by the end of the year so that they don't pay tax on those dollars. The problem is, if they've been successful at that for many years, once they do the valuation, the agency looks far less valuable than it really is. Drew and I discuss the importance of finding a balance between reducing your taxable revenue while still building an equitable and valuable business, if you are planning to exit. The key to business exit planning is preparing well in advance for a potential sale. It is crucial to talk to your CPA early and keep them in the loop. You will also want to be sure that you are taking proper compensation as an owner. Drew and I discuss what income range is typically good for most owners planning to sell their company. Preparing for Valuation When looking at your profit and loss statement at the end of the year, you want to show that your business has the potential to make a lot of money. To achieve that you want to have items that you can easily move “below the line.” Adding items to the other income and expenses line on your profit and loss sheet can help you demonstrate that you could add those expenses back into the profit of your business. This will help buyers understand the business's true value during valuation. To learn more about Drew McLellan and the Agency Management Institute, please visit their website at https://agencymanagementinstitute.com/. And of course, please visit https://craigcodyandcompany.com/agency-podcast/ for more informative, money-saving podcast episodes like this one. Additional Resources Website: www.craigcodyandcompany.com Twitter: @CraigC2742 LinkedIn: https://www.linkedin.com/in/craigcodycpa How to Connect with Drew McLellan Email: drew@agencymanagementinstitute.com LinkedIn: www.linkedin.com/in/drewmclellan Website: https://agencymanagementinstitute.com/ About Drew McLellan For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own (which he still owns and runs) agency in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops, and more.

Drew McLellan is a marketing veteran. He has worked in advertising for over 25 years and started his agency, McLellan Marketing Group, in 1995. He also owns and runs the Agency Management Institute (AMI), a consultancy that’s been helping agency owners grow since the early ‘90s. Before Drew acquired AMI, his agency was a member of the organization for years. Drew’s first book, 99.3 Random Acts of Marketing, was published in 2003, and his most recent book, Sell with Authority: Own and Monetize Your Agency's Authority Position, came out in March of 2020. He has been interviewed and quoted by multiple news sources and magazines, including Entrepreneur Magazine, The New York Times, CNN, and Businessweek. Drew is also the host of the Build a Better Agency podcast. In this episode… Are you an independent agency owner who's taking great care of your clients but can't figure out why you're not making more money? Drew McLellan of Agency Management Institute (AMI) has some ideas that will help you out.  If you want to become a highly sought-after agency, Drew recommends differentiating your brand. A part of that process involves finding your niche without necessarily missing out on the other markets you serve well. So how do you do both effectively?  Catch all the details of building a better agency on this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and Drew McLellan of Agency Management Institute (AMI). Drew explains how agency marketing has evolved since the ‘90s and what's working today. Drew also shares his criteria for finding your niche, his framework for getting more money from your existing clients, and his advice for agency owners who want to avoid making costly mistakes. Stay tuned!

Drew McLellan has written seven books. That's quite an achievement for a man who runs a busy and successful ad agency, as well as the Agency Management Institute (AMI).   But Drew stumbled upon a clever approach which meant that writing books was a collaboration, and therefore less work for him.   Drew has worked in advertising for 30 years. He started his own agency, McLellan Marketing Group, in 1995. He's been featured in or published in Wall Street Journal, Forbes, Entrepreneur, Ad Age, New York Times, Washington Post, Ad Age, CNN Business Week, and many others. He hosts the Build A Better Agency Podcast.   COLLABORATE TO WRITE YOUR BOOK!  Drew's first book, 99.3 Random Acts Of Marketing, was published as a result of writing a newspaper column for a while. He then ran into someone who offered to publish the columns in book format.  Next up came Drew's Age of Conversation, One, Two, and Three, although at the time Drew didn't realize that Age of Conversation would be three books. In the early 2000s he read an article about Harvard experimenting with crowdsourced content for a book. This triggered his idea for a core group of around 150 marketing bloggers to produce a book, with each blogger writing one chapter.   Hundreds of marketing bloggers contributed chapters, and that's how books two and three were born. Profit from the books - more than $50,000 - was donated to Charity Water.   “None of my books have I sat down and wrote a book the way everyone thinks you write a book,” says Drew.   CREATING AUTHORITY, CONNECTIONS, BUSINESS GROWTH  Drew says his books have contributed significantly to his success. They've brought clients, given him credibility, and created new connections.  “There is a gravitas to being an author that other people afford you, that's different than if you're a podcast host or fill in the blank; you do some other content. There's something about it, probably because everyone thinks it's super hard. But it elevates you above your competitors and it does say something about you and your depth of expertise,” says Drew.  He thinks of books as content that opens doors. “So whether you're dropping them in the mail to prospects, or you are using it as a tool to get podcasts, a book is absolutely worth it. It is probably one of the best marketing tools for your business that I can think of.  “My book is a moneymaker, not that people pay $19.95 for the book, but that they buy coaching and consulting, and come to workshops, and join our peer groups. That rings the cash register in a much more significant way for me than a $20 book.    USE A PRESENTATION TO WRITE A BOOK  Drew's next book, Secrets of Ad Agency Owners, was developed in a similar way to Age of Conversation.   Explains Drew: “By now, I owned AMI. There were a bunch of agency owners who wanted to be authors, but they don't want to actually write a book. So I did the exact same thing we did with Age of Conversation. I said: ‘I'm going to give you a theme. If you want to write a chapter of this book, send it to us.   “My agency laid it out, designed it, self-published it through Amazon's self-publishing. So that was the next two again . . .  I wrote a chapter, right and everybody else contributed. And again, what we did with that money is any money we made, we donated to a charity.”  For his latest book, Sell With Authority, Drew partnered with digital marketer Stephen Woessner, and the two offered a two-day workshop selling with authority. The workshop was filmed and transcribed the bones of the book.   “We had to do a lot of rewriting because how you present is very different from how you would write. We had to augment what we taught with more content,” says Drew. “So of all the books I've written, that's the one that probably took me the most writing. Stephen wrote his chapters, I wrote my chapters. Then I took all of the chapters, and then edited all of them so they sounded like they were coming from one voice.”  When it comes to marketing a book, Drew says it's essential to have an audience and think about marketing before your book is written.  LINKS Twitter Facebook LinkedIn DrewMcLellan.com  SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

Entrepreneurial skill does not come naturally. Drew McLellan explains what agency owners can do to master the business side of running an agency with insights about: Why Drew founded AMI, and how he works with agency owners to drive revenue and growth What agency owners can do to develop their entrepreneurial skill set and master the business side of running an agency The biggest mistake agency owners make from a business perspective Why it is so important for agency owners to understand agency math and work with a CPA who understands their industry Key metrics that should be driving agency owners' business decisions How AMI's peer group functions, and what you can do to participate in the Build a Better Agency Summit The Business Side of Running an Agency Drew McLellan is an advertising veteran with more than thirty years of experience. He currently runs McLellan Marketing Group and the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to achieve growth and profitability through agency owner peer groups, consulting, coaching, workshops, and more. He is also the host of the “Build a Better Agency” podcast, and in this episode of the Progressive Agency, Drew joins us to share his story. He explains how he helps agency owners develop their entrepreneurial skill sets so they can focus on doing what they do best. Entrepreneurial Skill is Earned, Not Given Entrepreneurial skill seldom comes naturally, and Agency Management Institute has confirmed that many agency owners are accidental business owners. Most are great at the client-facing work and whatever creative trade they developed working for someone else, but they are not keen on the business side of running a business. P&L sheets, hiring, and legal processes are not things that agency owners go to school for, and they have to become masters of experiential learning while working in the trenches simultaneously. The Biggest Mistake Agency Owners Make One of the biggest mistakes agency owners make when they are flying by the seat of their pants is failing to understand agency math. Generalist CPAs do not understand the specific metrics that drive healthy agencies. They provide technically accurate information that is right for many small businesses but wrong for agencies. This causes many agency owners to build their businesses on false assumptions, and it can lead to a lot of financial trouble down the road. Agency math is a critical entrepreneurial skill that every agency owner needs to live by, and working with a CPA who understands your industry can make that skill much easier to learn. Additional Resources: FREE COVID Loan Grant Calculator Download Website: www.theprogressivedentist.com Twitter: @CraigC2742 LinkedIn: https://www.linkedin.com/in/craigcodycpa How to Connect with Drew McLellan: Email: drew@agencymanagementinstitute.com LinkedIn: www.linkedin.com/in/drewmclellan Website: https://agencymanagementinstitute.com/ About Drew McLellan: For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and runs) agency in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

Drew McLellan ‌has worked in advertising for over 30 years. He started his own agency, McLellan Marketing Group, in 1995 after a 5-year stint at Y&R. Drew has been published in Forbes, Entrepreneur Magazine, Ad Age, New York Times, Washington Post, CNN, Business Week, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read”. He's also written several books and helped thousands of agency owners grow their businesses.

Cuando pensamos en la industria de Agencias de publicidad, con frecuenta pensamos en una pequeña pero muy aguerrida comunidad de profesionales donde la competencia incluso entre amigos, es simplemente feroz. Pero si algo he aprendido en todos estos años siendo parte de esta, es que no importa cuan dura sea la competencia y cuan críticos seamos del trabajo que se hace entre agencias y marcas, al final, en la vasta mayoría de los casos, quienes formamos parte de esta, hemos creado una comunidad donde la colaboración resulta muy importante. Y ejemplo de esta generosidad entre colegas y competidores, con frecuencia está en grandes líderes como mi invitado el día de hoy. Autor y co-editor de los libros Age of Conversation 1, 2 y 3, Fundador y, como dice el mismo, top dog de McLellan Marketing Group y el Agency Management Institute, y host del podcast Build a Better Agency, acompáñenme a aprender del Extraordinario Drew McLellan. Yo soy Efraín Mendicuti y he creado este espacio para conversar con distintos líderes de pensamiento, negocios, educación y cultura sobre su trayectoria, lecciones y mejores prácticas y compartir con todos nosotros su pensamiento, estrategias y recomendaciones tácticas para e hacer en nuestras vidas de lo cotidiano, algo extraordinario.

So many businesses get this wrong.They think their brand is their logo.  It's not.  If it's not, then what is their brand?  Listen in as Drew McLellan explains what a brand is and what it is not.  There is a lot to take away from this episode that can help move the needle at your business.Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R.He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting, and facilitates agency owner peer networks for small to mid-sized agencies (advertising, digital, marketing, media, and PR).Contact info for Drew McLellanLinkedIn:  https://www.linkedin.com/in/drewmclellanEmail:  drew@McLellanMarketing.com► Subscribe to my Youtube channel --- https://bit.ly/3iV8sOTResources and Links--------------------------------------------My contact info:LinkedIn https://bit.ly/2ZZ4qweTwitter  https://bit.ly/3enLDQaFacebook   https://bit.ly/2Od4ItOInstagram  https://bit.ly/2ClncWlExecutive Producer:  Ben TownsendCreative Consultant:  Matthew Blue TownsendShot with a 1080P Webcam with Microphone, WebCam USB Camera, Computer HD Streaming Webcam for PC Desktop & Laptop w/Mic, Wide Angle Lens & Large Sensor for Superior Low Light-wb-4 https://amzn.to/32gfgAuAudio by Blue Yeti Nano Premium USB Mic for Recording and Streaming - Shadow Grey https://amzn.to/2Zuh0UUFollow The Scott Townsend Show podcast onSpotify  https://spoti.fi/3eDwLgGiTunes  https://apple.co/3jAwCyuStitcher  https://bit.ly/3gYaDiOTuneIn  https://bit.ly/2OzlH9VVoice Actor:  Britney McCulloughLogo by Angie Jordan  https://blog.angiejordan.com/contact/Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitarFor media requests or interviews, please reach out to scotttownsend2400@gmail.com

In today's AdCast, Eric Elliott talks with Agency Owner and Consultant Drew McLellan about agency life what it means to run the business behind your business. Drew boasts over 30 years in the marketing agency world. Whether he's working with companies through McLellan Marketing Group or with agencies through the Agency Management Institute, Drew strives to help business owners run their businesses better and ultimately find more success. As fellow agency owners, Eric and Drew share their experiences and what they've learned over the years. What is time worth? How do you price certain aspects of your business? Is what I'm doing as a business owner actually profitable? Find out the answers to all of these and more in this week's edition of The AdCast. Outside of his agency and consultancy, you can find more of Drew through his website or Build a Better Agency podcast. Finally, Drew's published a number of books to help marketers and business owners find their own success. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Drew McLellan has led a successful career specializing in serving small to mid sized marketing agencies. Currently residing in Des Moines, Iowa, Drew runs two successful businesses, Agency Management Institute (AMI) and McLellan Marketing Group (MMG). Through AMI he serves more than 250 small to midsize agencies in his niche, helping them build their business to be sustainable, scalable and profitable. He founded McLellan Marketing Group in 1995 and has been providing results for clients for over 25 years. Drew is also a recognized author, blogger, webinar host and podcast host. A Minnesota native, Drew gathered professional and life experience living in several states, including New York and Florida, before returning to his Midwest roots and settling in Des Moines. There, he founded his agency and has continued to expand his portfolio, with recent appearances in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. He received a master’s degree from the University of Minnesota in journalism, psychology and english literature. Hear Drew and Cliff’s thoughts on identifying and serving niche markets, the power of positioning yourself or business as an authority with content marketing, what’s on the horizon with the artificial intelligence marketing trend and creating opportunities from challenges by taking small risks. Listen to this episode of OUTdrive now! What You'll Learn Identifying opportunities to niche down Capitalizing on opportunities that compliment existing skills and allow room for growth Leveraging your business as an authority in a niche with content marketing The benefits of serving a niche and long term profitability How AI, Artificial Intelligence, is similar to a car, and how AI tools can help you be faster and more efficient More about the hard work and hustle that leads to career success How Drew genuinely supports and helps others to reach their full potential Ways core values of the rural American lifestyle influence urban areas and vice versa The importance of peer support for continued business development Achieving business growth by capitalizing on opportunities presented by challenges  

About Drew McLellan: Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting and facilitates agency owner peer networks for small to mid-sized agencies (advertising, digital, marketing, media and PR). The mission of AMI is lofty yet simple — help agency owners increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in such volatile business and best of all — let the agency owner actually enjoy the perks of owning the joint. Drew is still active in his agency as well, which has been around for 23+ years and is still cooking, so much to his parents' relief, it seems to be working out. Drew's often interviewed/quoted and published in Forbes, Entrepreneur Magazine, AdAge, New York Times, Washington Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Drew is also the host of Build A Better Agency podcast, which is among the top 5% of all podcasts produced and features subject matter experts with a depth of expertise in the agency space. When he's not hanging out with agency owners and their staff, Drew spends time with his daughter and pondering why the Dodgers can't seem to win the World Series. Drew has a Master's Degree from the University of Minnesota but alas, he cannot remember their fight song. About Craig Cody: Craig Cody is a Certified Public Accountant, Certified Tax Coach™, business owner, and the host of The Progressive Dentist Podcast. Prior to his current work, Craig spent seventeen years with the NYPD, where he retired as a Lieutenant in September 2000. Craig is an expert in helping his clients legally reduce their tax liabilities and keep more of their money. Through his podcast, Craig helps dentists grow their practices through smart financial decisions and through financial education of the kind that isn't offered in dental school. What You Will Learn: The PPP relief loan, what we can use it for, and what we can't What we know so far about PPP eligibility for deduction What has changed as a result of the new forgiveness application Where the forgiveness application gives us the clarity that we didn't have clarity before What we can make of the IRS/Congress tussle over the PPP guidelines Strategies we can use to mitigate our tax liability until the HEROES Act is passed How the alternative payroll covered period benefits agency owners How agencies can use PPP funds on expenses other than payroll How we can reimburse agency employees for working from home expenses How to avoid mistakes with your application How to contact Drew McLellan: Email: drew@agencymanagementinstitute.com LinkedIn: www.linkedin.com/in/drewmclellan Website: //agencymanagementinstitute.com/ COVID Resources: COVID Resource Page How to contact Craig Cody: Free Book Giveaway: //craigcodyandcompany.com/AMIcovid/ Website: www.theprogressivedentist.com Twitter: @CraigC2742 LinkedIn: //www.linkedin.com/in/craigcodycpa

Authority drives agency choice 62% of the time.   Establishing your agency as an authority, then, should be one of the main goals of an agency.   In this episode, I interview Drew McLellan, owner of Agency Management Institute and McLellan Marketing Group, and Stephen Woessner, owner of Predictive ROI:   What we talked about: - 3 essentials to becoming an authority - Using cornerstones & cobblestones to go multichannel - Deciding whether to speak or write - Developing authority is a long-term play (but you can accelerate it)   Check out these resources we mentioned during the podcast: - Drew is the host of the Build a Better Agency podcast - Stephen is the host of the Onward Nation podcast - Stephen also wrote Profitable Podcasting   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website

In this episode, Stacy sits down with Drew McLellan, the CEO and founder of McLellan Marketing Group.  The two share insights on how agencies can start to make changes to best prepare for COVID-19 and to find a way to thrive during this crisis.

Meet Drew McLellan Drew has worked in advertising for over 30 years, and he has started his own agency McLellan Marketing Group in 1995 after a five year stint at Y&R and still actively runs his agency. He also owns and runs Agency Management Institute, which serves over 250 agencies small to mid size covering advertising, digital marketing, media and PR. He helps them increase their AGI, attract better clients and employees, mitigate the risk of being self employed in such a volatile business. And best of all, letting the agency owner actually enjoy the perks of agency ownership. Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, CNN, Businessweek, and many others. The Wall Street Journal calls him one of 10 bloggers, every entrepreneur should read. Can you share how running your own marketing agency transitioned to the success and helping you advise other agency owners? I started my own agency like most agency owners do, kind of by the seat of my pants. And so I just, without any fear, leaped into the unknown, and then very quickly learned how hard it was to run any business. And so very early on, I found an organization that acknowledged that most agency owners were accidental business owners, and so I learned a ton from that organization. Completely changed the way I ran my own agency. Can you share any tips or best practices for building a community in general? There's so much buzz and talk around building a community of your customers and all of that, but what people don't really talk about is you actually have to like those people. And I would argue that you actually have to love them. And if you love them well, and you create an environment where they feel safe, and you encourage them to be kind and generous to one another. There are not a lot of places in the world where you do feel heard, and understood and cared about, and that it's safe to talk about the things that are hard or scary. If you genuinely create that space for the right reasons, which again, I believe are because you actually love these people. And then they gather and then they create it to be something far bigger than what you could have ever created. Other than money, what advice would you share as far as some of the biggest hurdles to starting your own digital agency or just agency in general? Well, I think the challenge is it's a very crowded space. And so if, if you don't do something differently, and if you don't have a depth of expertise around something, whether it is a certain audience, a certain industry, Whatever it may be, it's pretty easy to get sort of swept up in the sea of sameness, and look just like everybody else.  Can you help our listeners remove those fears by sharing one of your most successful or favorite networking experiences that you've had? I think we have given the word networking a terrible reputation, which is, I'm really out just shaking people's hands and collecting business cards so I can sell you stuff later. For me, every networking opportunity is I just look for ways to help. I just ask as many questions as I can. How do you stay in front of and best nurture these relationships that you're creating and establishing? I think it comes in layers, right? I mean, I think professionally, we are very content driven. So we're always trying to create content that is relevant and useful to people. And then I'm very active in email and on social and so I try and be very, very responsive. I think it boils down to actually caring about the people in your network and you cannot give everyone the same level of attention. But you certainly can touch everybody at a certain level so that they know that you're out there.  What advice would you offer the business professional who's looking to grow their network? If you want to grow your network, help more people, that's as simple as it is. The more people that you help the more accessible you make yourself without someone wondering when you're going to put your hand in their pocket, the more they're going to want to stay near you and be connected to you and the more they're going to want to return that favor. Digital networking or traditional networking, which one do you find more value in? I think as long as you have an element of humanity then both. But today, most people's network expands far beyond the geographic region that they live in. And so you can't physically have traditional analog contact with everyone in your network, there's just no way. So I think it's a combination of both.  If you could go back to your 20 year old self, what would you tell yourself to do more of, less of, or differently with regards to your professional career? So funny, because when I was 20, it never would have occurred to me that I would own my own business. I just assumed I would work for someone else because that was what everybody did. I guess what I would have said to my 20 year old self is you don't have to do this for somebody else. You can do this for yourself if you want to. And the rewards are much greater. The risks are greater too. But if you're willing to bet on yourself, then maybe I would have stepped out earlier. Any final word or advice for our listeners with regards to growing and supporting your network? I think work and our careers whether you're an entrepreneur or you're an employee, or you're a leader in an organization, it's lonelier than we acknowledge. And I think if you can be someone who makes it less lonely for other people, and make them feel that they really aren't doing this alone and that they have someone that'll just listen or offer some counsel or some perspective, I think that's an amazing gift to give to your network. How to connect with Drew: LinkedIn: https://www.linkedin.com/in/drewmclellan/ Twitter: https://twitter.com/DrewMcLellan Website: https://agencymanagementinstitute.com/

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. Drew has run his own agency, the McLellan Marketing Group, for over 20 years and helps the owners of over 250 small to mid-size agencies a year learn how to take their business to the next level through his consultancy, the Agency Management Institute. Drew has appeared in the New York Times, Entrepreneur Magazine, Businessweek, and Fortune Small Business. The Wall Street Journal calls Drew one of 10 bloggers that every entrepreneur should read. What you will learn from this episode: How the internet has disrupted buyer behavior and changed the way B2B sales are conducted today Why establishing yourself as an authority or expert in a particular niche can be a powerful way to boost your sales How being the expert of your niche opens up a larger geographical area for your sales and can allow you to charge a premium Why your unique point of view allows you to stand out from competitors and is what you uniquely bring to your business that your competitors lack What steps business owners can take to define their point of view and establish their expertise in a niche Why attracting “sweet spot” clients is the key to building a base of loyal clients who spend more money and offer better referrals Why you should start with robust, informative “cornerstone content” and how your preference between writing and talking can help determine what content to create How cornerstone content can be broken up into “cobblestone content” that can be shared across social media and other locations Why it is important to develop a relationship through your content before you try to sell to your prospective clients, and why showing authenticity is key Resources: Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/327hSi3 Website: https://agencymanagementinstitute.com/ Email: drew@agencymanagementinstitute.com LinkedIn: www.linkedin.com/in/drewmclellan Twitter: @DrewMcLellan Additional Resources: Predictive ROI Free Resource Library: https://predictiveroi.com/resources/

Today's advertising business would be almost unrecognizable to the Don Drapers of the Mad Men era. Platforms, deliverables, compensation structures and client expectations have all changed dramatically and continue to evolve. Veteran agency owner and consultant Drew McLellan joins host Bill Coppel – Managing Director and Chief Client Growth Officer at First Clearing – to discuss service-based business disruption and the implications for redefining the value of intermediaries.   In the classic ad agency model of the Mad Men era, built-in commissions from media purchases subsidized the services that went into the development of campaigns. However, the rise of digital platforms has flipped that model on its head. In a world where companies can now buy media and creative services directly, agencies must prove their value every day. Sound familiar? In this episode, veteran agency owner and consultant Drew McLellan shares insights he's gained from over 30 years in advertising, and draws parallels with the disruption impacting financial advisors. He explains that success today means becoming deeply involved in clients' lives to learn more about what's important to them so you can redefine your value accordingly.   In this episode you'll hear: Three things service providers should do to succeed in the next decade Why branding your business is more important than ever before How building clients' confidence can help you solve more of their needs Drew has worked in advertising for over 30 years and has spent more than 23 of those years running his own agency, the McLellan Marketing Group. He also owns and operates the Agency Management Institute, a consultancy that's been helping owners of small to medium-sized advertising agencies grow their businesses since the early '90s. He's written two books and been featured in the New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. Drew is also the host of the podcast Build a Better Agency, which helps agency owners and entrepreneurs compete in these disruptive times.   Ways to contact Drew: Podcast: Build a Better Agency Web: agencymanagementinstitute.com

In this episode, Stacy sits down with CEO and founder of McLellan Marketing Group, Drew McLellan. The two discuss the many ways in which you can enhance your business and transform it from being good to great by addressing everyday issues that can occur and small changes that can make a huge difference. 

Today we joined by founder and CEO of the McLellan Marketing Group, Drew McLellan.   He also owns and runs the Agency Management Institute (AMI), which is a consultancy for small to medium sized agencies that has been helping agency owners grow their agencies since the early 90s.   We talk about: What he learnt about understanding people by creating ads To grow and get promoted you need to let of the reins Being curious Joining masterminds Drew launched his agency's blog in 2006 and it has been on the AdAge Top 150 from the list's inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity. Drew launched the AMI blog in 2012 and hopes it will be a great resource to agency leaders. Drew's often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”   When he's not hanging out with agency owners/staff or MMG clients, Drew spends time with his family and pondering why the Dodgers can't seem to get back to the World Series. Drew has a Master's Degree from the University of Minnesota but alas, he cannot remember their fight song.   See more at www.chiefmaker.com.au/64

There's a fallacy out there that only the rich get richer and anyone who builds great wealth did it through some brilliant master plan. Our podcast guest and Uncommon Wealth Partner client, Drew McLellan's story should serve as a reminder that you can start anywhere and if you're willing to be open to opportunities, take the right risks and being very clear about how you want your life to be – anyone can build an amazing life and financial freedom. In this episode of The Uncommon Life Project podcast Drew talks about the shift from employee to entrepreneur and how he has used each step of his journey as the launch pad for his next step. Listen to his story and learn how opportunities began presenting themselves once he stepped into being a business owner and how he leveraged each opportunity to create and grow four companies and use each one to strengthen and grow the others. Drew believes the most valuable currency generated by his businesses is freedom. Hear how he used that freedom to live the life of his dreams –an active, engaged, parent and son, checking off traveling to all of the continents with his daughter and spending at least one month a year on Disney property. Drew reminds us all that the opportunities are all around us. We just have to be smart enough to see them and brave enough to chase them. Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at one of the world's largest agencies, Young & Rubicam. He is considered a national marketing expert. He launched MMG's blog in 2006 and it has been on the AdAge Top 150 from the list's inception in 2008. Drew's writing has appeared in Forbes, The Washington Post, Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He also owns and runs Agency Management Institute, McLellan Properties and Drew McLellan Unlimited. What you'll learn about in this episode: How Drew shifted from employee to entrepreneur How anyone can embark on owning their first piece of rental property The relationship between worry/risk and the rewards of being self-employed Business ownership, even after 25 years, is not a bed of roses The price tag on freedom How to design the life you want and then build income streams to support that life The importance of recognizing and exploiting surprise opportunities Creating your own bank and accumulating wealth through whole life insurance The reality that making money is about choices and consequences. You have to be willing to give up something. When you work to serve others with a genuine heart, you will make money.

Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at one of the world’s largest agencies, Young & Rubicam.   He is considered a national marketing expert. He launched MMG’s blog in 2006 and it has been on the AdAge Top 150 from the list's inception in 2008. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity. Drew’s writing has appeared in Forbes, The Washington Post, Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” His favorite topics include all things marketing and entrepreneurial, being a dad and how the Los Angeles Dodgers keep breaking his heart. What you’ll learn about in this episode: Why having a clear picture of who you are as a business is the best tool when it comes to marketing How to figure out who your “sweet spot clients” are How walking away from business can be the best thing you can do for your business Why the channel you should be paying the most attention to is your own website Why your website needs to be mobile ready How do you show you’re serious as a professional Should you be blogging How many clients do you really need In order to buy, your clients have to know, like and trust you Why ratings and reviews are so important How to come up with blog content consistently How to “slice and dice” your social content Ways to connect with Drew McLellan: Email: drew@mclellanmarketing.com

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. In 1995, Drew started his own agency — McLellan Marketing Group that he still actively runs today. He also helps other agency owners learn how to take their business to the next level through the consultancy — Agency Management Institute. Drew is also one of the world’s top marketing and branding bloggers, according to AdAge’s Top 150 index. He’s written the book 99.3 Random Acts of Marketing and co-edited the Age of Conversation series of books. Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Drew also hosts the brilliant Build a Better Agency Podcast. He also speaks at leading agency conferences and is often cited in agency centric content for his expertise in the industry. When he’s not hanging out with clients or agency owners and their staff, Drew spends time with his daughter and cheering for the Dodgers. What you’ll learn about in this episode: The best practices you need to take your business to the next level Failing forward by learning from past mistakes with business partners What Drew means when he says he’s an “accidental entrepreneur” Why you need to help your people grow even if it is away from you The simple truth behind thinking like a child to foster creativity How scaling your business also means scaling your recruitment Having a relationship-focused approach to business and management Why one-on-one meetings are vital to retaining and developing your people Ways to contact Drew: Email: drew@agencymanagementinstitute.com Twitter: @drewmclellan Website: www.agencymanagementinstitute.com

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. Drew has run his own agency, the McLellan Marketing Group for over 20 years and helps the owners of over 250 small to mid-size agencies a year learn how to take their business to the next level through his consultancy, the Agency Management Institute. Drew has appeared in the New York Times, Entrepreneur Magazine, Businessweek, and Fortune Small Business. The Wall Street Journal calls Drew one of 10 bloggers that every entrepreneur should read. You may also remember Drew and the wisdom he shared during Episodes 32, 167, and 292 of Onward Nation. What you’ll learn about in this episode Drew’s latest endeavors and what he’s bringing to the community How Drew helps agencies improve their work What prompted Drew to start his podcast Why it’s critical to delegate tasks What to think about first thing in the morning for time management What business owners need to let go of in order to grow How fighting fires all day can hurt your business in the long run How constant reinvention slows development What thought leadership really does for businesses The value of sharing without arrogance How rapid growth can kill a business Why developing your business by referral can be a problem The importance of planting seeds every day How to best connect with Drew: Website: agencymanagementinstitute.com Email: drew@agencymanagementinstitute.com Twitter: @DrewMcLellan

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership. Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Follow Drew on Twitter at @DrewMcLellan. He can also be found on LinkedIn, McLellan Marketing Group and Agency Management Institute.   You'll Learn: How Drew transitioned from a psychology major to marketing. Why you need to be a tinkerer to be great at marketing. Why Drew feels there are a lot of posers in digital marketing. Why you can no longer “set it & forget it” in digital marketing. The disconnect on the client side of how much labor and intelligence it takes to deploy successful campaign and why agencies struggle to get paid appropriately.   3 Key Points: There is no complacency in marketing. There's no one right answer; it's constant learning and constant tweaking. Running an agency is a lot of hard work and discipline. It's not as sexy as Mad Men portray it to be. This requires a very sophisticated education and you're not going to get it in a tweet, sound bite or listicle.    Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid-sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self-employed in such a volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership. AMI is the only agency network that is run by an active agency owner. It offers: Public workshops for agency owners, leaders and account service staff Owner peer networks (like a Vistage group or AAAA’s forums) Private coaching/consulting for agency owners Annual primary research with CMOs and client decision makers about their work with agencies The highly praised podcast Build A Better Agency Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He also speaks at leading agency conferences and is often cited in agency-centric content for his expertise in the industry. When he’s not hanging out with clients or agency owners and their staff, Drew spends time with his daughter and pondering why the Dodgers can’t seem to get back to the World Series. Drew has a Master’s Degree from the University of Minnesota, but alas, he cannot remember their fight song. What you’ll learn about in this episode: Why marketing is woven into every aspect of our lives Why you need to teach your kids good problem-solving skills How important it is to choose how you show up in the world Why we need to hold people both capable and accountable Why you must teach your teens how to navigate challenges Why you need to trust your teen's ability to stand on their own Why your teens need to acknowledge when they mess up and how they are going to repair the damage Why it’s important to show your kids who you are Creating an environment that acknowledges that mistakes are okay Helping your teens to understand that when they break the rule there are consequences Why you shouldn’t just hand your kid the resource - engage in it together Resources: Website: agencymanagementinstitute.com Book: Odd Girl Out by Rachel Simmons Book: Heroes for My Daughter by Brad Meltzer Book: Harry Potter Series by JK Rowling

Recognized social media and branding expert, Drew McLellan talks with Mitch Matthews about the secrets of growing your influence, audience, and impact. One of the most common questions we hear from DREAM THINK DO Listeners is: “I've got an important message.   How can I reach more people and have more of an impact?”   Today… if you want to influence people, grow your audience and make more of an impact… you need to understand social media. On this episode of DREAM THINK DO, Mitch interviews Drew McLellan about this very topic! Listen To The Podcast:                         McLellan has been on AdAge's Top 150 list since it started and The Wall Street Journal calls him one of the “top ten bloggers every entrepreneur should read.” During their conversation, Mitch and Drew talk about: Advice for growing your audience whether you're starting with 1 or 100,000 followers How to attract followers to your website and give them a reason to stay The key thing to avoid if you want to grow your influence Tips that any entrepreneur can use to create useful content. Whether you have a product, service, book or big idea… you can learn from Drew and his practical strategies and start to apply them immediately! Which of his ideas stood out to you?   Leave a comment.  We'd love to hear from YOU!   HERE's some show notes from today's show.  Enjoy -------------   Summary One of the top requests Mitch Matthews receives is for information on social media for entrepreneurs. Everyone with a website, product, or blog needs to know how best to use it to reach their target market. Recognized expert Drew McLellan of The McLellan Marketing Group and The Agency Management Institute has some advice on this topic. Starting his network blog in 2006, McLellan has been on AdAge's Top 150 list ever since, while The Wall Street Journal calls him one of the “top ten bloggers every entrepreneur should read.” Time-Stamped Show Notes [00:00] Introduction to social media for entrepreneurs and expert, Drew McLellan. [06:07] McLellan discusses the pleasure of spending time with the people and things that matter the most. [11:01] Advice for growing an audience on social media. [18:45] Is social media an appropriate place to share your political opinions? [22:55] How to attract followers to your website and give them a reason to stay. [28:09] If you are desperate for a sale, your followers will sense that. Play hard to get and they will want you even more. [35:08] Tips that any entrepreneur can use to create useful content. [42:10] Don't undervalue your ideas; people need the information you have. Drew McLellan and the Art of Leveraging Social Media One of the most-asked questions from entrepreneurs is, How can I use social media to enhance my customer base? Drew McLellan, who has been in advertising for more than twenty-five years, founded The McLellan Marketing Group in 1995, and also operates The Agency Management Institute, offering management training, consulting, and peer networking to his clients. In addition to his own network blog, he writes for Entrepreneur Magazine, The New York Times, CNN, Business Week, and others. The Wall Street Journal lists him as one of the “top ten bloggers every entrepreneur should read.” The Spoils of Hard Work McLellan works with agencies and clients across the country. He has worked long hours and devoted himself to growing his businesses. As a result, he says it is wonderful “getting to do what you love, serving the people that you love, in places that you love. It doesn't get any better than that. But, I'm fifty-four years old,” McLellan says. “This didn't happen overnight.” He has a twenty-three-year-old daughter working on her Master's degree, and they set goals to visit a different continent together every year. He was able to free up the time to care for his mother,

Drew McLellan’s a 25+ year marketing agency veteran who lives for creating “a-ha” moments for his clients, clients’ customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home. Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow. Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others. Drew is also one of the world’s top marketing and branding bloggers. He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group. Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all let the agency owner actually enjoy the perks of agency ownership. AMI is the only agency network that is run by an active agency owner. It offers: Public workshops for agency owners, leaders and account service staff Owner peer networks (like a Vistage group or AAAAs forums) Private coaching/consulting for agency owners Annual primary research with CMOs and client decision makers about their work with agencies The highly praised podcast Build A Better Agency Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him one of 10 bloggers every entrepreneur should read. He also speaks at leading agency conferences and is often cited in agency centric content for his expertise in the industry. When he’s not hanging out with clients or agency owners, Drew spends time with his daughter, traveling and cheering for the Dodgers. What you’ll learn about in this episode: Drew’s background Drew’s one-on-one meeting agency management system Why you need to employ this system the day you hire your first employee Why it’s so hard to find and retain great employees today Drew’s research that shows that employees want to learn and grow more than anything else Why your employees want more one-on-one time with you Drew’s form for running this meeting Why being fair to every employee doesn’t mean treating them all equally Why having these meetings will boost the time you have instead of taking it away Setting quarterly growth goals with your employees and checking in weekly on progress Having employees share good news, ask for what support they need to do their job, getting input they need from you, share potential issues, and anything else to include in these meetings Why you need to put these meetings on your calendar Why yearly reviews are not enough Resources: One-on-one meeting document Ways to contact Drew: Website: agencymanagementinstitute.com Email: drew@agencymanagementinstitute.com Twitter: @drewmclellan LinkedIn: www.linkedin.com/in/drewmclellan Facebook: www.facebook.com/drew.mclellan A transcript of this episode is available at http://systemexecution.com/the-agency-management-system/

In this episode of Hubstaff’s Agency Advantage Podcast, we’re talking with Drew McLellan of the Agency Management Institute and the McLellan Marketing Group. Drew has more than 25 years in the agency world, including 5 years at Mega-Agency Y&R, running his own agency for 21 years and counting, and working with hundreds of agencies at... The post Agency Advantage 41: Drew McLellan on Five Mistakes that Derail Your New Business Efforts appeared first on Hubstaff Blog.

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. In 1995, Drew started his own agency -- McLellan Marketing Group. He also helps other agency owners learn how to take their business to the next level through the consultancy -- Agency Management Institute. Drew is also one of the world’s top marketing and branding bloggers, according to AdAge’s Top 150 index. He’s written the book 99.3 Random Acts of Marketing and co-edited the Age of Conversation series of books. He has appeared in the New York Times, Entrepreneur Magazine, Businessweek, and Fortune Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read. Drew also hosts the brilliant Build a Better Agency Podcast. What is your show structure? Build a Better Agency is an offshoot of Agency Management Institute -- so the audience is very narrow -- people who run small to midsize agencies. The guests are wide in range -- but they all have something to teach these agency owners. Why did you start your podcast? I wanted to increase the digital footprint of myself and AMI which would hopefully lead to more AMI workshop registrations and things like that I wanted to add more value with experts than I was able to add on my own What impact has your podcast had on your business? I have deeper connections with these guests and I'm a much better referral force now I've been able to audition event speakers as guests I've been able to collaborate with guests on different projects Most critical skill you think business owners need to master to be successful at podcasting The most important skill is for the host to check their ego at the door -- put the spotlight on your guest and find out what they have to say. What was your biggest obstacle -- or challenge? The challenges are very human challenges. What if I'm not good at it? What if no one wants to listen? But get out of your own way and put the spotlight on your guests. How much time do you spend on a podcast? I don't work on podcasts every week -- but when I do it takes about 90 minutes of my personal time to prepare and record each podcast. After that my team -- Predictive ROI -- takes it from there. What was your biggest unexpected surprise? My digital footprint is growing faster than I would have expected -- and all because of the podcast. How best to connect with Drew: Twitter: @DrewMcLellan Facebook: www.facebook.com/drew.mclellan LinkedIn: www.linkedin.com/in/drewmclellan Email: drew@agencymanagementinstitute.com Website: agencymanagementinstitute.com Website: www.drewmclellan.com

Drew McLellan is the owner of Agency Management Institute, co-founder and CEO of McLellan Marketing Group, author, speaker, and a widely read blogger for small businesses and entrepreneurs. In today’s episode, Drew tells us what sales reps can do to differentiate themselves in competitive markets and how to connect and engage in a meaningful way with potential buyers.

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”   What you’ll learn about in this episode: The things we say about our agencies that make them all sound the same The terms every agency uses to describe themselves Why you can’t say you’re good at everything Finding clients that are the right fit Understanding who you are as an agency The benefits of defining your “why” Remembering that hiring your agency is a huge risk for the person making that decision and what you can do to alleviate that person’s fears An example: how my agency McLellan Marketing Group defines itself Ways to contact Drew: Email: drew@agencymanagementinstitute.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. In 1995, Drew started his own agency -- McLellan Marketing Group. He also helps other agency owners learn how to take their business to the next level through the consultancy -- Agency Management Institute. Drew is also one of the world’s top marketing and branding bloggers, according to AdAge’s Top 150 index. He’s written the book 99.3 Random Acts of Marketing and co-edited the Age of Conversation series of books. He has appeared in the New York Times, Entrepreneur Magazine, Businessweek and Fortune Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read. Drew also hosts the brilliant Build a Better Agency Podcast. What do you do in the first 60 minutes of your day? Drew gets up, goes for a walk, eats breakfast, and then starts on the task he wants to do least -- and start and end your day in gratitude. ONWARD! Favorite quote or lesson? "Gratitude, Give, and Grace." How do you define success? Success for Drew is freedom -- but don't let other people your definition of success. What strategy do you use to combat fear? Drew assumes that he will figure it out -- and Drew tells the reasons why here. What makes as "A player" an "A player"? An "A player" has the things you can't teach.   Final Round – “Breaking Down the Recipe for Success” How can we become better mentors? Be willing to have difficult conversations Ask better questions -- don't give your mentees all the answers Be present -- commiserate and celebrate Be regular with your mentorship How can we build an audience? Figure out what you have to offer and pick the platform that makes the most sense Bring all of you to the platform you choose -- don't be stiff and rigid How can business owners reach that elusive next level? Recognize that the next level is optional -- sometimes bigger isn't better Know what you're willing to sacrifice Define where you want to land -- then figure out the baby steps How best to connect with Drew: Twitter: @DrewMcLellan Facebook: facebook.com/drew.mclellan Email: drew@agencymanagementinstitute.com Website: agencymanagementinstitute.com Website: www.drewmclellan.com   You can also find us here: -----OnwardNation.com -----

“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his work with the Agency Management Institute, he also helps agencies focus their brands as well. I couldn’t wait to talk to my fellow Iowan and agency owner Drew McLellan on this week’s episode of the On Brand podcast. About Drew McLellan Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the fall of 2015. The agency specializes in the B2B financial services industry. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting, and facilitates agency owner peer networks for small- to mid-sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25%, attract better clients and employees and best of all — exceed the agency owner’s life/financial goals. He launched his agency’s blog in 2006 and it has been on the AdAge Top 150 from the list’s inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Drew’s often interviewed and quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. As We Wrap … Before we go, I want to flip the microphone around to our community … Our super-fan Sean Carpenter gave us a shout on Twitter about our recent episode on what to do if your brand is stuck featuring Steve McKee. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. In 1995, Drew started his own agency -- McLellan Marketing Group. He also helps other agency owners learn how to take their business to the next level through the consultancy -- Agency Management Group. Drew is also one of the world’s top marketing and branding bloggers, according to AdAge’s Top 150 index. He’s written the book 99.3 Random Acts of Marketing and co-edited the Age of Conversation series of books. He has appeared in the New York Times, Entrepreneur Magazine, Businessweek and Fortune Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.   Secret -- timesaving technique Wunderlist is an excellent application that can be used to optimize your schedule. ONWARD! Daily habit that contributes to success Drew believes in maintaining a level of gratitude during the workday -- return the kindness. Could have ruined your business -- but now --  an invaluable learning experience Drew once took his eye off the ball for a split second -- and Drew tells the whole story here. Most critical skill you think business owners need to master to be successful “A business owner has to focus -- prioritize their schedule -- and pursue the long-term vision.” Most influential lesson learned from a mentor “Simply help others -- go into every situation with a service attitude -- serve the client first.”   Final Round -- “Breaking Down the Recipe for Success”   What systems would you go back and put into place sooner? “I would have implemented a system to help me with the sales funnel because the family and friends pool dries up.” What one strategy or “recipe” would compound into big wins for business owners? There has to be new business at all three levels -- micro -- macro -- and even at the nano level. How to exceed expectations and add the most value? An individual who has an attitude of gratitude -- and understands that our absolutes have deadlines. What strategy would you recommend new business owners focus on to best ensure success? Ignore the noxious individual Believe in yourself How best to connect with Drew: http://agencymanagementinstitute.com/ http://www.mclellanmarketing.com/ http://www.drewsmarketingminute.com/  

On the show with me today is Drew McLellan, he has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting and facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25%, attract better clients and employees and best of all — exceed the agency owner’s life/financial goals. Drew’s agency was a member of the organization for years before Drew acquired AMI and began to run it full-time. He launched his agency's blog in 2006 and it has been on the AdAge Top 150 from the list's inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity. Drew launched the AMR blog in 2012 and hopes it will be a great resource to agency leaders. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent