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He's been featured in AdAge, Forbes, CMO.com, Fast Company and several top podcasts. Jeff Perkins is the author of How Not to Suck at Marketing, a speaker, and current CMO at Greenlight Guru. Prior, Jeff was CEO of ParkMobile and CMO at QASymphony (now Tricentis), which he supported raising over $50 million in venture funding. With a diverse range of experiences with B2C, B2B, and across a variety of industries, including software, parking, automotive, consumer packaged goods, media, and pharmaceuticals, Jeff is definitely a CMO to follow.Learn more about Greenlight Guru:https://www.greenlight.guru/Connect with Jeff Perkins on LinkedIn: https://www.linkedin.com/in/jeffperkins1/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
Join Jennifer Didier and Elise Carmichael and they track their roads to success in the tech industry. They will share about networking, the importance of learning, and growing inside the industry itself. More About Elise Carmichael: As Lakeside's Chief Technology Officer, Elise is responsible for building and delivering the next generation of Digital Employee Experience solutions. She has over 20 years of experience working with enterprise organizations on high-tech, big data, and machine learning-based products. Before joining Lakeside, Elise held senior technology and product leadership roles at Functionize, Tricentis, QASymphony, and Mobiquity throughout the last ten years. Elise founded a nonprofit in Florida to encourage more women and minorities to enter and stay employed in high-technology fields. She studied Computer Science and Music at The University of North Carolina at Chapel Hill. The best way to Reach Elise, is to find her on LinkedIn and engage her about things that are not sales related. :)
This week David is interviewing Jim Douglas who is a Managing Partner at Fulcrum Equity based in Atlanta, Georgia. Fulcrum is a growth equity platform that focuses on software technology and healthcare services in undercapitalized markets. Jim has been actively investing for years and I am truly fortunate to have him on the show.Prior to joining Fulcrum, Jim was CEO of Vesdia, a pioneer in loyalty and card-linked marketing for financial services, airline, and hospitality companies, which merged with Cartera Commerce and sold to Raketun. Before Vesdia, he served as CEO for Atlanta-based Visionary Systems, Inc. (VSI), a provider of decision systems for credit providers and retailers that was sold to Trans Union. Prior to these roles, Jim served as the Executive Vice President of Corporate Development and Chief Financial Officer with CheckFree Corporation, the leading provider of electronic billing and payment services to financial institutions. He has also held the role of Vice President and Corporate Controller of Medaphis Corporation, a leading provider of medical billing and management software and services for physicians and hospitals. He began his career with KPMG in the Financial Services practice after graduating with a BBA in Accounting from Georgia State University.Jim is currently a board member of Kobiton, Dropoff, SureFire Local, Kevel, Digital Hands, Vertify, and GoPivot. He has also served on boards supporting the growth of successful Fulcrum exits in Fattmerchant, QASymphony, Prevalent, LogFire, ALS Resolvion, and outside of Fulcrum GroBanking, FactorTrust, and Paymentus. In the community, Jim sits on the boards of Venture Atlanta, ACG (Association for Corporate Growth), and UNICEF Southeast Region. What You Will Learn:Growth Equity StrategiesCapital Efficiency and ValuationDiversifying a Portfolio with Services and SoftwareInvesting Through Market Cycles
In today's episode, John Duisberg is joined by Katie Cox Branham, VP of People at Salesloft, Donald Knight CPO at Greenhouse Software, and Jeff Perkins, Former CEO of ParkMobile for The Great Retention's Live Event “Purpose Driven Leadership.” They talk about what Purpose-Driven Leadership is and why it matters, how they are achieving this in their companies, and making it sustainable. Their discussion also gives the audience a look into the future of leadership. Today's episode was recorded live at the Atlanta Tech Village and is Part 2 of this 2 part episode. About Katie Cox Branham Katie is the Vice President of People at Salesloft. After taking the reins to lead Salesloft's People Ops in 2020, she helped design and execute Salesloft's hybrid workplace model amid massive company growth. With employee headcount more than quadrupling since she joined the then-200-person team in 2018, Katie leads a growing team that recruits the best and brightest talent, guides the entire employee experience, including onboarding, training, and leadership development, as well as focuses on designing industry-leading perks and benefits. Her background includes 10 years of experience in human resources, recruiting, and employee engagement roles. Katie earned her BBA from Valdosta State University. About Donald Knight Donald Knight is Chief People Officer at Greenhouse Software. He leads with a people-first mentality hoping to unlock the potential of Greenhouse talent globally. With a laser focus on the connection between people and the processes that serve them, Donald and his team create proximity by building bridges focusing on enhanced experiences that nurture culture and develop people. In his role leading the People team, Donald works to help Greenhouse create an environment for people to do the best work of their lives. He is responsible for providing global strategy and leadership in developing, overseeing, and administering people programs. With expansion top of mind, the team delivers a scalable people strategy that enables the organization to expand globally. Before Greenhouse, Donald served as Senior Vice President of Global Talent for Edelman. He helped shape the HR brand as a proactive, insightful, and collaborative solution provider in this role. Donald has held numerous senior leadership roles for Southern Company Gas, a subsidiary of Southern Company (NYSE: SO), and the Defense Commissary Agency.A native of Virginia, Donald holds a bachelor's degree in criminal justice from Virginia Commonwealth University and a master's degree in human resource management from the University of Richmond. Donald is also a graduate of the project leadership program at the engineering school of Cornell University for business executives. He and his family reside in the Greater Atlanta area. About Jeff Perkins Jeff Perkins is the former CEO of ParkMobile, the #1 parking app in the U.S. with over 40 million users. During his five-year run at ParkMobile, he helped grow revenue by 233% resulting in the successful sale of the business to EasyPark Group. Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped establish the brand and grow revenue by 500% over a three-year period, leading to a $40 million Series C with Insight Venture Partners. He also has held senior marketing leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff's work has earned him numerous accolades including the Atlanta Business Chronicle's MAX Award for marketing excellence and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University's Goizueta Business School where he is now an adjunct professor. He is a frequent contributor to several marketing publications and a speaker at many industry events. His book, "How Not to Suck at Marketing" was published by How2Conquer in 2021. When he's not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he's been to 32 so far). He lives in Atlanta with his awesome wife (also a Goizueta grad), two adorable daughters (ages 11 and 14), and two poorly behaved-rescue dogs. FOLLOW ON LINKEDIN Katie Cox Branham: linkedin.com/in/katie-cox-branham-2b9a5244 Donald Knight: linkedin.com/in/proximityknight Jeff Perkins: linkedin.com/in/jeffperkins1 CREDITS Theme Music
In today's episode, John Duisberg is joined by Katie Cox Branham, VP of People at Salesloft, Donald Knight CPO at Greenhouse Software, and Jeff Perkins, Former CEO of ParkMobile for The Great Retention's Live Event “Purpose Driven Leadership.” They talk about what Purpose-Driven Leadership is and why it matters, how they are achieving this in their companies, and making it sustainable. Their discussion also gives the audience a look into the future of leadership. About Katie Cox Branham Katie is the Vice President of People at Salesloft. After taking the reins to lead Salesloft's People Ops in 2020, she helped design and execute Salesloft's hybrid workplace model amid massive company growth. With employee headcount more than quadrupling since she joined the then-200-person team in 2018, Katie leads a growing team that recruits the best and brightest talent, guides the entire employee experience, including onboarding, training, and leadership development, as well as focuses on designing industry-leading perks and benefits. Her background includes 10 years of experience in human resources, recruiting, and employee engagement roles. Katie earned her BBA from Valdosta State University. About Donald Knight Donald Knight is Chief People Officer at Greenhouse Software. He leads with a people-first mentality hoping to unlock the potential of Greenhouse talent globally. With a laser focus on the connection between people and the processes that serve them, Donald and his team create proximity by building bridges focusing on enhanced experiences that nurture culture and develop people. In his role leading the People team, Donald works to help Greenhouse create an environment for people to do the best work of their lives. He is responsible for providing global strategy and leadership in developing, overseeing, and administering people programs. With expansion top of mind, the team delivers a scalable people strategy that enables the organization to expand globally. Before Greenhouse, Donald served as Senior Vice President of Global Talent for Edelman. He helped shape the HR brand as a proactive, insightful, and collaborative solution provider in this role. Donald has held numerous senior leadership roles for Southern Company Gas, a subsidiary of Southern Company (NYSE: SO), and the Defense Commissary Agency.A native of Virginia, Donald holds a bachelor's degree in criminal justice from Virginia Commonwealth University and a master's degree in human resource management from the University of Richmond. Donald is also a graduate of the project leadership program at the engineering school of Cornell University for business executives. He and his family reside in the Greater Atlanta area. About Jeff Perkins Jeff Perkins is the former CEO of ParkMobile, the #1 parking app in the U.S. with over 40 million users. During his five-year run at ParkMobile, he helped grow revenue by 233% resulting in the successful sale of the business to EasyPark Group. Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped establish the brand and grow revenue by 500% over a three-year period, leading to a $40 million Series C with Insight Venture Partners. He also has held senior marketing leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff's work has earned him numerous accolades including the Atlanta Business Chronicle's MAX Award for marketing excellence and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University's Goizueta Business School where he is now an adjunct professor. He is a frequent contributor to several marketing publications and a speaker at many industry events. His book, "How Not to Suck at Marketing" was published by How2Conquer in 2021. When he's not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he's been to 32 so far). He lives in Atlanta with his awesome wife (also a Goizueta grad), two adorable daughters (ages 11 and 14), and two poorly behaved-rescue dogs. FOLLOW ON LINKEDIN Katie Cox Branham: linkedin.com/in/katie-cox-branham-2b9a5244 Donald Knight: linkedin.com/in/proximityknight Jeff Perkins: linkedin.com/in/jeffperkins1 CREDITS Theme Music
Introduction: Welcome to Five & Thrive: a weekly podcast highlighting the Southeast's most interesting news, entrepreneurs, and information of the week, all under 5 minutes. My name is Jon Birdsong and I'm with Atlanta Ventures. Companies Worth Applying Too: I recently caught up with Ian Steward, CRO of Tricentis. Now if you dust off your Atlanta Startup history books, you'll remember about 4 years ago, Tricentis and QASymphony agreed to merge (yes they use the word merge in the press release) making them a leading player in the continuous testing industry. Ian joined QASymphony when they were under $1M in ARR. Today, they are doing hundreds of millions in revenue and hiring sales people all over the map, literally. Especially here in Atlanta. If you are looking for an organization that is not public but still hearty enough to have significant infrastructure to support your career and development, check out Tricentis. They are hiring for SDR's, AE's, and Enterprise Account Executives right now. Quiet Giant: This week's quiet giant, and there are just so many in the salutary market of Atlanta and the Southeast, is called MapLarge. This is a platform for GeoSpatial and IoT Application Development. With about 40 employees according to LinkedIn, MapLarge is solving some of the world's hardest and most interesting mapping problems across dozens of industries and enterprise clients – all in the heart of Atlanta. If you love solving problems with GIS mapping tools this is your company…and yes, they are hiring too! Product of the Week: This week's product of the week produces a smarter, more versatile, and customized Alexa or any integratable virtual assistant. Co-founders Sam and Jerimiah have built a no-code platform for businesses so their products and services are delivered with the same intelligence we are used to with Siri. Normally it takes 40-80 hours of development time to build out one integration with a business to ensure it is sufficient for an intelligent conversation. They are currently onboarding several enterprise customers. If you have a business where AI-powered virtual assistants are used to interact with customers, check out VoiceWorx as this will be a product you'll want to keep tabs on. Company Coming Up: This company coming up has one of the best logos I've ever seen for an early stage software company. The name of the company is called Whskr and they are state of the art veterinary clinic software. Co-Founder Elliott and his wife have lived and breathed the problem of antiquated and clunky clinic software for veterinarians. Whskr allows for clinics to put automations around appointments, have much smarter inventory, and have streamlined labs all in a beautifully designed solution. Check out Whskr if not for the feature list at least for the logo. Raise a Glass: Let's raise a glass to Michael Otis, CEO Procoto who just raised $750k led by Tampa Bay Ventures. Hypepotamus covered this week and this raise is part of a broader emerging story of Tampa Bay's startup ecosystem gaining significant steam. Procoto makes procurement software simple, affordable, and easy to implement. Michael went through YC and raised from one of the best firms in Florida. Keep an eye out for their growth, and they are hiring. Annnnd, that's 5 minutes. Thank you for listening to Five and Thrive. We provide 5 minutes of quality information, so you can thrive in the upcoming week. Please subscribe to the show and spread the good word! Resources discussed in this episode: Company Worth Applying To: Tricentis and QASymphony Merge Quiet Giant: MapLarge Product of the Week: VoiceWorx Company Coming Up: Whskr Raise a Glass: Michael Otis - Procoto
Welcome to Five & Thrive: a weekly podcast highlighting the Southeast's most interesting news, entrepreneurs, and information of the week, all under 5 minutes. Hosted by Jon Birdsong, Partner at Atlanta Ventures. Beta Product of the Week: This week Amanda Sabreah launched CopyFoundry on Product Hunt. Think of the Library of Congress for copywriting and brand positioning. Amanda has indexed every major company's copy and brand positioning so marketers can quickly learn, study, and then execute on those magical tools called words. What many smart entrepreneurs do is build community before baking out the product – this is a good example. Amanda knows this space very well and is an entrepreneur worth following on Twitter as she builds her next company. Announcements of the Week: Dave Gray is an entrepreneur out of Birmingham (proving this is not just an Atlanta podcast), who is getting the band back together with Pamlico Capital to buy a business. Some of the characteristics include $10-$50M million in ARR, near the Rule of 40, and the CEO is looking to make a transition out of the business. Look up Dave Gray on LinkedIn. Quiet Giant: Welcome Home Software - Software for Senior Living Homes operators is my favorite quiet giant of the week. I've been following them for years and they have phenomenal leadership and are growing fast and steady. John Larricia the CEO worked at Bain for over 2 decades before starting the company. Teddy Helfrich is leading sales and marketing and they are hiring in just about every department of the business – and I'm pretty sure they are unlisted. Events to Put on the Calendar: Paul Judge and Panoramic are hosting their monthly Startup Showdown on June 30th - this one is virtual. One winner walks away with $120k. Apps are due June 10th. Also, going to double down on the June 21st event at the Russell Innovation Center for Entrepreneurs. There is a link in the show notes to RSVP and more details from last week's pod. Companies Worth Applying To: Josh Lieberman and the team at Visily.ai are looking for a Content Marketing Consultant to help with their content strategy and execution. The KMS Technology team have built several companies starting off with QASymphony which was a hit. From there, they started Kobiton, Grove HR, Katalon, and now Visily, which enables non-designers to create beautiful software app mockups. The KMS team are true builders. The other company that has an ideal opening for the next up and coming Marketing Director is Copient Health. Mike Burke is a serial entrepreneur who successfully sold his last company, Clockwise MD, and is at it again with Copient Health which makes software to improve operating room efficiency. Raise Your Glass: Bark, headquartered out of the Atlanta Tech Village, raised an impressive $30 million last week. Shout out to Brian and Titania. Bark keeps kids safer by providing parental control applications. Maija of Hypepotamus and Zach of Atlanta Inno wrote some quality pieces around the raise. Links are below! Annnnd, that's 5 minutes. Thank you for listening to Five and Thrive. We provide 5 minutes of quality information, so you can thrive in the upcoming week. Please subscribe to the show and spread the good word! Resources discussed in this episode: CopyFoundry Amanda Sabreah Dave Martin Gray Rule of 40 PamlicoCapital Events: Startup Showdown ATL unlocked Block Party Quiet Giant: Welcome Home Software Hiring: Visily CopientHealth Marketing Director News: Hypepotamus BizJournal How you can get involved: Visit atlantaventures.com/ if you're interested in learning more about Atlanta Ventures. Where you can find us: Website: www.atlantaventures.com/ Twitter: @atlantaventures Instagram: @atlventures Facebook: @AtlantaVentures LinkedIn: @Atlanta-Ventures YouTube: Here
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Jeff Perkins / CEO of ParkMobile, Author of How Not to Suck at Marketing Jeff Perkins is CEO of ParkMobile, the #1 parking app in the U.S. with over 30 million users. Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped establish the brand and grow revenue 500% over a three-year period, leading to a $40 million Series C with Insight Venture Partners. He also has held senior marketing leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff's work has earned him numerous accolades including the Atlanta Business Chronicle's MAX Award for marketing excellence and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University's Goizueta Business School where he is now an adjunct professor. He is a frequent contributor to several marketing publications and a speaker at many industry events. His book, "How Not to Suck at Marketing" was published by How2Conquer in 2021. When he's not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he's been to 32 so far). He lives in Atlanta with his awesome wife (also a Goizueta grad), two adorable daughters (ages 11 and 13) and two poorly behaved rescue dogs. https://www.youtube.com/watch?v=qzMaypAGx3E Ted Jenkin / Oxygen Financial (Host) Lee Heisman / Savant CTS (Host) Jeff Perkins / ParkMobile, How Not to Suck at Marketing (Guest)
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Randy Haykin is a serial entrepreneur, angel investor, venture capitalist, and philanthropist. Haykin founded and runs The Gratitude Network, a 501c3 not-for-profit that provides coaching services to social entrepreneurs around the world. In 1997, Haykin co-founded Outlook Ventures, which invested in over 30 growth-stage internet and software companies technology companies over a ten-year span. Haykin's "street training" came from executive roles at IBM, Apple, Paramount. Starting in 1993, Haykin joined a series of technology start-ups and held senior sales and marketing positions at Yahoo, Electric Minds, and NetChannel. Haykin has been an angel investor for more than 20 years, investing in more than 30 early-stage companies, including early stakes in AOL, Yahoo, Voquette, eTeamz/Active, Sharie's Berries, Napo Pharmaceuticals, Solazyme, EyeFluence, Table.co, FastPencil, LesConcierges, EnerAllies, CrowdOptic, Apploi, QASymphony, ePharmix, and Sculptology. ➡️ Talking Points 00:00 - Intro 04:35 - Randy Haykin's Origin Story 06:42 - What Made Randy Leave The Venture Space And Start The Gratitude Network? 10:14 - What Is Randy's Role In The Gratitude Network? 15:10 - What Is The Biggest Difference Between The Gratitude Network And All The Other Accelerators In The World? 17:55 - Some Lessons For Founders Who Don't Have A Traditional Business Background 23:22 - How Does Randy Make Business Decisions Between For-Profit Versus Non-Profit Business? 27:33 - What Are The Different Variables Randy Looks For When They Are Scaling Startups? 31:52 - Advice When Trying To Find A Coach? 36:12 - When Is The Right Time To Hire A Coach? 38:42 - Red Flags To Consider When Looking For Coaches? 40:22 - What Has More Merit? A Traditional MBA Program Or Business Coaching. 43:21 - What Should Entrepreneurs Be Aware Of? 52:54 - When Was Randy Happiest? 56:28 - What Is The Mindset Or Driving Force Behind Gratitude Network? 59:39 - What Is Randy's Advice To Achieve Happiness In Life? 1:03:05 - What Does The Left Brain And Right Brain Term Mean? 1:08:43 - Why Are New Entrepreneurs Afraid Of Sharing Their Business? 1:11:09 - Where Can People Connect WIth Randy? 1:12:23 - What Was The Biggest Challenge In Randy Haykin's Career And How Did He Overcome It? 1:14:32 - Who Has Been A Mentor to Randy Haykin? 1:16:59 - A Podcast Or A Book Recommendation Of Randy Haykin. 1:19:22 - What Is The One Thing Randy Would Tell His 20-Year-Old Self? 1:20:44 - What Does Success Means To Randy? ➡️ Show Links 1. https://www.linkedin.com/in/randyhaykin/ 2. https://twitter.com/randyhaykin/ 3. https://gratitude-network.org 4. http://haykin.net ➡️ Podcast Sponsors PELETON - https://onepeleton.com TRADE COFFEE - https://drinktrade.com/successstory GRIN - https://grin.co HUBSPOT - https://hubspot.com
Jeff Perkins is the CEO of ParkMobile, a leading provider of smart parking and mobility solutions in the U.S. The company was founded in 2008, and Jeff joined in 2017, taking over as CEO in 2021. Before ParkMobile, he was the CMO of QASymphony and held senior marketing leadership positions at PGi and AutoTrader. Jeff holds an MBA in Marketing from Emory University's Goizueta Business School. In this episode… When implementing or testing the effectiveness of a new SaaS software, your solution must integrate with a client's infrastructure. It should connect and work seamlessly with the client's hardware, technology systems, analytics tools, and enforcement solutions. As a provider of parking apps, ParkMobile's team guarantees that they have the right APIs and equipment to integrate well with their clients' technologies. It has taken them years to perfect these integrations, which have helped collect parking fees for their clients in different cities. Jeff Perkins, the CEO of ParkMobile, is Eric Bourget's guest in this episode of the Skunkworks Podcast, where he talks about creating parking apps and leveraging data to provide better solutions to clients. Jeff also explains how ParkMobile integrates its software with clients' parking technologies and shares his strategies for dividing his focus between running a business and planning for the future. Stay tuned.
Jeff Perkins is CEO for ParkMobile, the leading provider of smart parking and mobility solutions in the U.S. He has been with the company since 2017. Prior to ParkMobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period, leading to a $40 million Series […] The post Jeff Perkins With ParkMobile appeared first on Business RadioX ®.
Jeff Perkins is CEO for ParkMobile, the leading provider of smart parking and mobility solutions in the U.S. He has been with the company since 2017. Prior to ParkMobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period, leading to a $40 million Series […]
Jon talks with Jeff Perkins, CMO & Head of Product at ParkMobile, about messaging, leading and how to simplify your product(s). Jeff Perkins is CMO and Head of Product at ParkMobile, the #1 parking app in the U.S. with over 20 million users. Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped establish the brand and grow revenue 500% over a three-year period, leading to a $40 million Series C with Insight Venture Partners. He also has held senior marketing leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff's work has earned him numerous accolades including the Atlanta Business Chronicle's MAX Award for marketing excellence and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University's Goizueta Business School where he is now an adjunct professor. He is a frequent contributor to several marketing publications and a speaker at many industry events. His first book, “How Not to Suck at Marketing” is scheduled to publish in 2021. When he's not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he's been to 32 so far). He lives in Atlanta with his awesome wife, two adorable daughters (ages 9 and 11) and two poorly behaved dogs. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Perkins: Website: http://www.parkmobile.io/ LinkedIn: http://www.linkedin.com/in/jeffperkins1 Twitter: @jeffperkins8
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast
Episode SummaryIn today's episode, we have a very special guest Jeff Perkins, CMO & Head of Product at ParkMobile.ioWe delve into his career journey from advertising agencies into executive marketing and product marketing roles with b2b SaaS companies. He discusses his unique career path, which started grinding it out in the NYC advertising industry. Where he worked at Euro RSCG Worldwide (now called Havas) as an Account Director where he led all digital advertising efforts for the Volvo brand. He also had the unique opportunity to develop the ad campaign that launched Howard Stern on Sirius Satellite Radio in 2005.He also worked at advertising giants Saatchi & Saatchi and worked on a diverse variety of brands including Tide, HBO, Pepsi, Michelin, Office Depot, Fruit Roll-Ups, Rockport, and Hasbro.We discuss how ParkMobile.io used its expansive parking and customer data and turned it into multiple reports which they shared the information with parking operators in order to help cities, municipalities, and venues better understand how people were moving around during the pandemic.They also managed to leverage this thought leadership content to become trusted advisors and to keep growing their footprint to over 400 locations during the 2020's pandemic and into today's current 2021 state.Jeff shares how he thinks his origins on the advertising side have made a lasting impact on the approach to product marketing and his go-to-market strategies at ParkMobile. He also feels strongly that to get to the C-level it's not about chasing the title, but really always be focused, curious and smart about how to add value and solve problems to help achieve the business goals of an organization.He also shares how important product marketing and understanding the customer from a product marketing perspective has allowed for him to better serve as a CMO and more trusted C-Level at ParkMobile.He shares with us some of his book recommendations, which are not business books, which provide him with some inspiration for his marketing strategies.As leaders are readers, he has also authored a book that was released this year titled, "How Not to Suck at Marketing", soon to be released this year.You can get more information about his book and professional background at https://www.hownottosuckatmarketing.com/Jeff Perkins Bio & Contact Info:Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped grow revenue 500% over a three-year period, leading to a $40 million Series C. He also has held senior leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff's work has earned him numerous accolades including the Atlanta Business Chronicle's MAX Award and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University's Goizueta Business School where he is now an adjunct professor. He lives in Atlanta with his awesome wife, two adorable daughters (ages 9 and 12), and two poorly behaved dogsCMO & Head of Product Marketing at ParkMobile.iolinkedin.com/in/jeffperkins1Websitesparkmobile.io (Company Website)singlemindedproposition.com (Blog)Emailjperks@gmail.comTwitter Handlejeffperkins8
This week’s guest on CMO Insights is Kira Mondrus, CMO at QASymphony. Kira talks about: How she built a marketing team from the ground up and what skills she looked for in her team members Streamlining their MarTech stack with a centralized business function that owns the stack, eliminating redundancy The challenges associated with becoming a global company Learn more about your ad choices. Visit megaphone.fm/adchoices
In this throwback episode, Alex Gobbi, CMO at Secureworks, and Kira Mondrus, CMO of QASymphony, discuss their important role at their respective companies. They share their expertise on what it means to be a modern chief marketing officer, and how others can implement their tips in their own companies. ------------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8
Alex Gobbi, CMO at Secureworks, and Kira Mondrus, CMO of QASymphony, discuss their important role at their respective companies. They share their expertise on what it means to be a modern chief marketing officer, and how others can implement their tips in their own companies.
How do some companies create loyalty between themselves and their employees while others watch talented staff and executives click through a turnstile? According to the guys who founded LinkedIn, the secret to corporate loyalty lies in creating a tour of duty framework. I recently interviewed David Keil (pronounced Kyle), founder and chief executive of QASymphony. We talked about how he's applying the tour of duty concept at his company. David discovered tour of duty on a flight to Vietnam when he opened the book The Alliance: Managing Talent in the Networked Age by LinkedIn founders Reid Hoffman and Chris Yeh. Technology companies are particularly vulnerable to high turnover, so when Hoffman and Yeh started LinkedIn, they decided their new company would be the outlier. That's why they created a tour of duty.
Retention and talent acquisition take up a lot of bandwidth in conversations today. So Sangram sat down with a real pro, Jeff Perkins, to ask him how he constantly adds to his rockstar marketing team. Jeff is the CMO at ParkMobile in Atlanta. Before that, he was CMO at QASymphony, VP of Marketing & Inbound Sales at PGi, a director at AutoTrader.com, … and the list goes on. He's hired a lot of people, he always seems to be in the know about who to hire. (Sangram even gets consistent emails from him about recruitment.) So, how does he constantly have such a solid talent pool, even in today's market? Let's find out.
In this episode of Hacked we talk about networking hacks with Jeff Perkins. Jeff Perkins is the CMO of Parkmobile, the creator of an amazing app that lets you pay for parking on your mobile device. No more annoying meters. Just pay on your phone. If you don't have it, go download it right now! The company is already in nine of the top ten cities in the US and growing fast. Prior to Parkmobile, Jeff Perkins the CMO at QASymphony during a time of explosive growth as the company went from a scrappy startup to a leader in the software testing industry, raising of over $50 million in venture funding. Jeff started his career grinding it out in the NYC advertising industry. He worked at Euro RSCG Worldwide as an Account Director where he led all digital advertising efforts for the Volvo brand. He’s worked on a diverse variety of advertising campaigns for brands including Tide, HBO, Pepsi, Michelin, Office Depot, Fruit Roll-Ups, Rockport and Hasbro. Jeff received his BA from American University in Washington, DC. During his time there, he was a White House Intern for the Clinton Administration. He later received my MBA from Emory University’s Goizueta Business School. He's a regular speaker at many industry events and has been featured in AdAge, Forbes, CMO.com and Fast Company. He lives in Atlanta with his amazing wife, two adorable daughters and two hyper puppies. In this episode you will learn: How to begin building your professional network for career success Ways to use your degree to make a big impact, no matter the field of study How to use social media and mentorship as professional leverage The keys to standing out in the crowd and grow your professional reputation Ways to build a professional journey to use as leverage in landing jobs and promotions How to use technology as a networking tool to reach a more targeted group
The Top Entrepreneurs in Money, Marketing, Business and Life
Software veteran Dave Keil brings a growth-oriented leadership approach to his job as CEO of QASymphony. For more than 25 years Dave has built a strong track record of business success. Prior to QASymphony, Dave was CEO of Digistrive, a provider of e-commerce solutions to large membership based organizations. He grew and eventually sold that business to a large private company. Before joining Digistrive, Dave was CEO of Integrated Broadband Services (IBBS), a software and services company. During his tenure, the company doubled in size, completed two strategic acquisitions and established a market leadership position in the "Tier Two" broadband space. Earlier in his career, Dave served as Chief Strategy Officer and later as Senior President and General Manager at ChoicePoint, a NYSE listed global information services provider (acquired by Lexis Nexis in 2008). Dave has also held senior executive roles at Novient, and Robinson Humphrey (now part of SunTrust). He received a MBA from The Wharton School and a BS in Applied Mathematics and Economics from Brown University. He lives in Atlanta with his wife and two kids.
The Top Entrepreneurs in Money, Marketing, Business and Life
A few months back Tricentis merged with QASymphony to create a large player in the continuous testing space. This interview with Tricentis CEO Sandeep Johri originally ran(https://devops.com/tricentis-acquires-qasymphony-the-age-of-continuous-testing-is-upon-us/) on DevOps.com. You can hear it now on Soundcloud and elsewhere as just a podcast.
Meet Kira Mondrus - a multi-award-winning recognized industry thought leader and CMO at QASymphony, a company that helps enterprises prioritize quality, develop more reliable software and increase speed to market. Kira's nearly 20-year B2B technology marketing track record of success includes companies ranging from start-ups to multi-billion-dollar enterprises. In this episode, you'll hear about the buyer centric demand generation machine that Kira was able to set up, how multi-touch point marketing qualification is the most essential part for them to go through that process and how networking can be a powerful middle of the funnel relationship builder (plus the brilliant way they use it). You'll also hear why webinars are the most powerful content mechanism for marketing and why they're so powerful in that middle of the funnel area. Enjoy! Show Notes: 02:25 Most Modern Testing Platform on the Market 04:19 Being The Fastest Growing Atlanta Based Tech Company 06:00 Changing Focus To The Higher End Market 08:02 Building a Demand Gen Engine 10:12 Going Beyond the Usual Types of Content 11:20 Live Events: Get the Right Message in Front of the Right Person 12:18 Two Motions in Play: Digital Marketing and Field Marketing 13:47 Measuring Using Multi-touch Attribution 17:02 Moving Leads Further Down the Funnel With Webinars 18:59 Middle of The Funnel Webinars 21:20 Biggest Marketing Wins 22:09 The Vital Role of Data 23:27 Experiments and The Sales Cycle 24:53 Next In 2018 25:44 Lightning Questions
Kira Mondrus, the Chief Marketing Officer at QASymphony shares her views on the most debated topic of webforms, content gating and ungating.
Jordan Rackie, Chief Revenue Officer, and Ellen Kindley, VP of Business Operations, of QASymphony joins the Bowery Capital Startup Sales Podcast to discuss "Go-To-Market Kick Off vs. Sales Kick Off."
Jordan Rackie, Chief Revenue Officer, and Ellen Kindley, VP of Business Operations, of QASymphony joins the Bowery Capital Startup Sales Podcast to discuss "Go-To-Market Kick Off vs. Sales Kick Off."
On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Sean Banks, Director of Sales Development at Atlanta's QASymphony, a growing international firm providing enterprise-level agile development testing tools to some of the world's most well-known companies. Sean is a seasoned sales development leader, with experience leading enterprise teams at public companies, as well remote SDRs at fast-growing startups. Throughout the pod, Collin and Sean focus on the ever-critical one on one interview. In particular, Collin and Sean chat about how to make these critical meetings more effective, for the both the rep and the manager. Highlights include: why every sales manager should do one-on-ones (16:35), how to make sure you're always adding value to one-on-ones as a sales manager (24:50), how to bolster your one-on-ones during the rest of the week (29:41), and some advice for new sales managers (43:32).
On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Sean Banks, Director of Sales Development at Atlanta's QASymphony, a growing international firm providing enterprise-level agile development testing tools to some of the world's most well-known companies. Sean is a seasoned sales development leader, with experience leading enterprise teams at public companies, as well remote SDRs at fast-growing startups. Throughout the pod, Collin and Sean focus on the ever-critical one on one interview. In particular, Collin and Sean chat about how to make these critical meetings more effective, for the both the rep and the manager. Highlights include: why every sales manager should do one-on-ones (16:35), how to make sure you're always adding value to one-on-ones as a sales manager (24:50), how to bolster your one-on-ones during the rest of the week (29:41), and some advice for new sales managers (43:32).
Kobiton is a service to test mobile apps on real devices. QASymphony offers software testing and QA tools. Special Guest: Josh Lieberman.