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Having enough business that a team becomes necessary is an exciting milestone for any entrepreneur. But before you hand over those tasks taking way too much of your time, think twice about legally protecting what you are handing over. In this episode we will cover the 4 legal docs you need before hiring/scaling your team to protect your business, your money, your client and vendor contacts and more. Plus on this episode's headlines information on why you need to think twice before trusting AI to write your privacy policy or any legal contract Social Minute: www.rake.org Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. LinkedIn: Shay M Lawson Esq The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on this podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson or the Law Firm of Lawson McKinley and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
Money and Sales are two of the most uncomfortable parts of the process for many entrepreneurs. In this episode we breakdown: How to Close Sales WITHOUT being Salesy How to Set Your Prices AND When to Raise Your Rates How to Overcoming Objections to Pricing or Requests for Discounts As always we have: Times We Live In: Kelis vs Beyonce [WATCH FOX5DC COMMENTARY HERE] Social Minute: Supporting Local Libraries Minute in Time: Tai Randolph x The Suga/Hartbeat Productions [LISTEN TO THE SUGA HERE] Other Links Mentioned in the Episode: Maya Elious - [Built to Impact] Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on this podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
When should you hire a lawyer, a CPA, a business coach? How much should it cost? Do I need them on retainer? Episode 37 of the MOYT podcast discusses these three members of any business dream team: Whether to hire a lawyer flat fee or retainer Why you need a CPA at the beginning How to select the best professionals for your business, Managing pricing of paying for professional services, and When to get a business coach or mentor. Plus: Times We Live In: Taking A Social Media Break for Sanity Social Minute: Volunteerism when Dollars are Tight Minute of Time: Barack Obama's Dream Team Draft Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on this podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
How healthy is your business? How do you know what could use a tune up before things start to go wrong? On this weeks episode host @shaymlawson shares the 3 tests every entrepreneur should be doing annually to check the health of your business. Show Outline Season 3 Welcome Times We Live In : Supreme Court x Roe v Wade Part of the Process: Business Health Check Social Minute: Goldmine & Coco Backpack Drive Part of the Process: Summary + Bonus Tip Minute in Time: Back to the Future Show Links Backpack Drive Amazon Wish List Business Health Checklist Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this deep dive, Shay shares a quick rundown of contracts: trademarks, copyrights, patents, the value of being specific in contracts, how to protect yourself from endorsement agreements from large brands, and adding morality clauses to contracts. Shay Lawson is the go-to for entertainers, entrepreneurs, and influencers looking to legally protect their passion and profits. She has been named Billboard Magazine's 2021 Top Music Lawyers list and a Super Lawyers 2020 Rising Star Honoree. Shay was recognized in the top 2.5% of intellectual property attorneys practicing in the state of Georgia. In addition, She is the managing attorney at the Law Firm of Lawson McKinley where she has negotiated millions in client deals in connection with brands such as Nike, BravoTV, ABC, Discovery Channel, iHeartMedia, and Microsoft. Host IG: @itstanyatime Guest IG: @shaymlawson Guest Website: Shay M Lawson Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Salma Sheriff is an award-winning Brand Strategist, Web Designer and Launch Director. She works with impact-driven creative entrepreneurs, coaches and course creators to build captivating brands, high-converting websites, and automated sales funnels to generate consistent leads and clients. She has worked with six and seven-figure entrepreneurs with tech and launch support for their high-end programs to generate successful five-figure launches. Salma also provides coaching programs and courses for service-based providers to launch and scale their business and become financially independent. Her work has been featured in Rising Tide Society, Thrive Global, Better Homes & Gardens, Homepreneur and many more. She has worked with industry leaders and experts like Shay M. Lawson, Tiyana Robinson, Brad Bizjack, Prerna Malik, and dozens more. Her mission is to help aspiring and established women entrepreneurs become the go-to experts in their niche and to provide resources & support to scale their business. Here's what we covered on the episode: Salma's Start to Business How Salma and I connected online through a mutual friend Salma shares that her degree is in computer science & engineering, and while she has a love for tech she is also passionate about crafting DIY creations, crochet products, etc, so during her post-graduation she decided to start a blog to showcase the designs she had done during school To create her blog, Salma used BlogSpot and started posting pictures and writing about her designs; she slowly created a brand behind the blog and turned it into a profitable business where she sold her DIY and crochet products Another love of Salma's is planning and organizing, so when she saw a trend in home & organizing planners, she started designing digital planners and sold them on Etsy Salma's DIY & crochet business plus her blog went on for about 3 years, and during that time she launched many things including branding, how to grow your business and social media marketing After running her business for about 3 years, Salma came to the realization that it was time to help people who are where she was was 3 years ago with the experience she had gained Salma Sheriff Designs + Getting Clients In December 2016, Salma Sheriff Designs was born and Salma started offering branding and website designs with the mission of helping other aspiring women entrepreneurs to launch their brand and online business so they can create a digital footprint to share their expertise and sell their own products online How Salma still crochets for friends and family that ask, but doesn't do it as a business anymore In October 2016, Salma was transitioning her business from a product based business to a service based business and found it difficult for the first few months to know what steps to take to pivot her business and get her first client The story of how Salma got her first client by connecting through a Facebook group and how this client is still a client today and one of her closest friends in the business industry When Salma replied to her first clients post on their Facebook group about needing a designer/developer she didn't have a website or portfolio so she created a PDF of what she had and created some designs for them because she didn't want to give up; they were impressed and hired her for their project When Salma first started her business, her plan was to only do graphic design services, but it slowly changed into designing websites Now what Salma offers is a complete brand identity package, which includes design and strategy, she offers complete website design & development services, and says along with that she's started offering launch services Salma's Ready-Set-Launch service is a complete A-Z of setting up the design and tech for anyone who is launching a high-end program, course, or digital project Why Salma offers the tech implementation along with design services is because she really wanted to blend her two passions of design and tech into one Taking Advantage of Opportunities + Social Media Marketing When Salma sees an opportunity online to nominate your work or have an article featured somewhere, she jumps on it and explains the processes she had to go through to be picked and featured in Rising Tide Society and Better Homes & Gardens Locally, Salma was awarded the best brand strategist in the Homepreneur Awards, where they had around 6,000 applicants and explains the process she had to go through for that award If you're listening and have the opportunity to nominate yourself for something similar, Salma says just take the step and do it because when you trust yourself and your work, there's nothing stopping you Salma shares what's coming next in her business and shares that has always envisioned building her coaching program to help aspiring designers; she currently has courses for entrepreneurs but wants to help aspiring or established entrepreneurs in the design industry to help them grow their business When Salma first started, she never reached out to others by DM about her services because she believes in making true, genuine relationships/friendships and then talking about business from there At first, Salma utilized social media marketing, specifically Facebook because that's where most of her target audience lived and what she would do was comment on posts that talked about needing a service she offered and shared her portfolio with them Salma has people reach out to her based on her content that she writes herself – she creates value based posts that make people realize she is the expert in that area Right now, the business Salma gets is through content marketing, referrals and email marketing Salma explains how she started using Instagram as a platform to share her content as well and says she likes to try different things and see what works best for her, like the use of stories and reels How it took Salma a lot of courage to do reels on Instagram and gained her confidence from showing up on Instagram stories One thing that helped Salma with Instagram reels is joining a challenge where she had to post a story each day, which resulted in her doing reels, which were very information & value based and not about herself to start For those who are nervous about doing reels, Salma suggests doing them for yourself first and saving the video until you're confident enough to post it or says you can record your screen or what you're writing so you don't have to show your face How you should show up consistently online, trust yourself, and trust your work – Salma says if you're holding yourself back, just think about what it could do for others and put it out into the world Connect with Salma on Facebook, Instagram or check out her website – If you have any questions make sure to reach out because she would love to connect with you Links mentioned: Salma Sheriff Designs Website Salma's Ready-Set-Launch Service Connect with Salma on Facebook Connect with Salma on Instagram Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
Have you ever been tempted to mix business and pleasure? Is it possible or should you stay clear? Staying sane in a relationship is a struggle for 90% of people without mixing in the stress of doing business. So how is it possible to build a successful business, follow your purpose, and stay married? Jessica Larché Washington + Sean Washington of Decide to Live TV join the podcast to share the raw untold secrets of how they have built a successful media company, held down full time careers, served the community, AND kept their sanity and marriage in tact. We cover: Business Before Marriage Finding Your Purpose What to Do When You've Bitten Off More Than You Can Chew Knowing When & How to Give Space Pushing Your Partner Through Doubt & Failure Finding Balance and Time for Romance To learn more about Parents Against Bullying and to support their mission visit: https://www.pabva.com/ You can follow Sean & Jessica online: @seanmwashington @jessicaonajourney Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Pinegate Road Podcast: Stories & Strategies for Building Your Creative Business
Shay M. Lawson is an Atlanta based intellectual property and entertainment attorney and she is also my amazing lawyer who has helped me manage the many blips that have popped up along the way as I’ve scaled my business. In this episode we talk about so much, including what to watch out for as a new or established entrepreneur, what things you should be consulting with a lawyer about, and when the best time is to bring in a lawyer’s expertise. Shay also explains what a trademark is and when you should probably consider getting serious about trademarking your intellectual property. For show notes and more visit: https://pinegateroad.com/podcast-81
If you are struggling to get traction in new markets or feel like you are spinning your wheels attracting brand partners and sponsors then this episode is for you. On this episode, Jason Mowatt, owner and founder of Trap Karaoke joins the podcast to talk about the behavioral economics behind building successful brands. As one of my favorite clients Jason and I have travelled the world and closed some amazing deals along the way with sponsors and brand partners like Apple Music, Pandora, AT&T and more. We chat about the one thing he wished people knew about social media marketing and how to work on your own terms with sponsors and partners. So grab your pen and paper, this episode is quick and dirty and well worth the ride! Follow Trap Karaoke: IG: @trapkaraoke Web: www.trapkaraoke.com Never been to Trap Karaoke? Wondering what it's like? Well...ASSEMBLE YOUR SQUARDON Join the Be A Match Registry and Join the Million Swag Surf to Raise Awareness for the Fight Against Bone Cancer. Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Fresh off the heels of the 63rd Grammys (Beyonce, Meg Thee Stallion - what a moment!), we’ve got some hot takes and hot tea! This week we’re joined by the incomparable entertainment attorney Shay M. Lawson, Esq. to get to the nitty gritty of Anita Baker’s fight to own her masters. Shay breaks down how the music industry be scammin’, what recourse Ms. Baker could have, and how we diehard fans of the legendary songstress can help! Yes, we’re screaming #FreeAuntNita! On this week’s docket we’re bringing you updates on the Derek Chauvin trial; discussing the unprecedented settlement between the city of Minnesota and George Floyd’s family; following the on-going legal (and now, music) drama between Dr. Dre and his estranged wife, Nicole Young; shaking our heads at Broncos running back Melvin Gordon talking too damn much to the police and breaking down what you should (not) be saying if you get pulled over. To learn more about your rights when approached by law enforcement visit ACLU.org. You can follow Shay M. Lawson on all social media platforms: @shaymlawson or visit her website: www.shaymlawson.com Follow Eboni K. Williams on IG or TW, and Dustin Ross on IG or TW Holding Court with Eboni K. Williams is produced by Uppity Productions LLC in association with Dossie Media LLC and Temple & Riot Productions, and presented by The Black Effect Network from iHeartRadio and Charlamagne tha God. Audio production services provided by One of One Productions. Music provided courtesy of EpidemicSound.com Discussions in this podcast are for general information and entertainment purposes only and should not be considered legal advice. Always consult a lawyer for your individual circumstances. For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts or wherever you listen to your favorite shows.
Would you like to work five hours a week and generate around $30K a month? Well that is exactly what Kelsey Kerslake, founder and creative director of Pinegate Road, did after losing child care at the START of the pandemic! On this episode Kelsey shares with us the secret method to the five hour work week and building a team and staff you can love and trust to run your business. We Cover: Where to Begin to Automate and Delegate as a Creative What Systems/Documents to Ensure Quality Work+ Protect Business How to Handle Introducing Your Staff to Clients Sold on YOU The Genius Method to Creating the 5hr Work Week The Contracts and Policies to Put in Place When Hiring to Protect Yourself and Your Brand You can find Kelsey + Pinegate Road + The Aligned Business Programs here: www.pinegateroad.com www.instagram.com/pinegateroad You can learn more about Solo to CEO here: www.solo-ceo.com Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
When are festivals coming back?! Will live events ever be the same? Tiwa Works the Founder and Producer of the massively successful ABE in Lagos and one of the largest live events for college students in the US, Atlanta Greek Picnic, joins the podcast this week to chat about: The Future of Live Events, Networking with Industry Gatekeepers Building Business Abroad How to Plan for the Reemergence of Live Events Post-Pandemic PLUS we dive into his other ventures in Real Estate and Tech Entrepreneurship to discuss; Where to Look for Good Real Estate Advice How to Spot Scammer "Experts" on Twitter/IG/ and Clubhouse The Basic Due Diligence Every Entrepreneur Should do BEFORE Investing Why Business Bankers Should be your BFF Follow Tiwa and Learn More About His Events: linktr.ee/tiwaworks https://eventnoire.com/abe-lagos/ https://atlantagreekpicnic.com/ Follow the Show and Host online: IG: @moytpodcast IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Six figures on your 2021 goal list? Having the right systems and automations in your business are going to be key to allowing you to operate solely in your area of expertise and generate sales and conversions. Sales Strategist and Business Alchemist Kelly James joins the podcast this week to discuss how he went from helping mega corporations work more efficiently to coaching entrepreneurs. We cover: Why working a 9 to 5 Prepares You for Entrepreneurship The One Thing You Must Know Before Trying to Push Sales What Every Entrepreneur Should Do to Prepare for 2021 The Six Figure Lessons Learned from COVID, Blockbuster, and More Connect With Kelly Coaching: https://kellyjamescoach.com/ Instagram @kellyjamescoach Social Minute/Charity Water: https://www.charitywater.org/ IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website:https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:Podcast Minute of Your Time: https://anchor.fm/minuteofyourtimewww.shaymlawson.comwww.solo-ceo.comSocial @shaymlawsonConsult Calendar: bit.ly/consultshay
The journey from idea to tangible creation in any industry takes a significant leap of faith as well as time, talent, and financing. Documentary Film Director King Williams joins the podcast this week to share how interning for Spike Lee and working with Sarah Burns (daughter of Ken Burns) laid the foundations to build his own projects and career in film and journalism. We Cover: Bootstrapping Strategies in Documentary Film Financial and Budgeting Lessons Learned Interning for Spike Lee Defining What is Newsworthy How Entrepreneurs Can Establish Relationships with Journalists as an Expert Our 2cents on Club House and Social Media Echo Chambers Connect with King: Support Pizza to the Polls: Venmo - @iamkingwilliams / CashApp $iamkingwilliams Instagram: @iamkingwilliams Twitter: @iamkingwilliams This is also a DUAL PODCAST EPISODE! Check out my interview with King on the Neighborhood Watch Podcast: HERE IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
Taking a break from the CEO Mindset series to chat with Entertainment Attorney and Entrepreneur Amy Oraefo. Amy joins the @moytpodcast this week to chat with host @shaymlawson about how the details of the alleged details of Lil Wayne's UMG deal don't make dollars and sense. Plus Amy digs into how her Nigerian roots have played a major role in building her firm and breaks down how music creators can build business and network effectively within the continent of Africa's booming music scene We Cover: Key Challenges Building Connections Abroad How to Network Via DM The One Book Every Music Creator Needs Resources to Engage in the Pulse of the African Music Scene Music Resource Links www.amplifyafrica.org All You Need to Know About the Music Industry [AMAZON LINK] Charitable Giving + Organizations: In Touch Ministries: https://www.intouch.org/ The Gateway Center: https://www.gatewayctr.org/ ATL Food Bank: https://www.acfb.org/ Boys and Girls Club: https://www.bgcma.org/ Hosea Feed the Hungry: https://4hosea.org/ Connect with Amy: www.aopclawfirm.com IG, Twitter, FB: @AmyOSaidSo Linkedin.com/in/AmyOraefo IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Ready to take the leap from corporate for good? On Episode 27 of the @moytpodcast @qianna_smith joins host @shaymlawson to share her journey going from working with organizations like Saks 5th Avenue, US Tennis Assoc, Time Inc, and Nordstrom to successfully launching the American Influencer Council the first not for profit trade organization for influencers. We cover: Knowing When It's Time to Take the Leap The 1 Year Journey to Launch Mentorship Resources for Entrepreneurs Measuring Success After Launch The Key Skills Needed to Leave Corporate for Good Contact Qianna or Learn More about the AIC and Score Here: https://www.instagram.com/americaninfluencercouncil/ https://www.americaninfluencercouncil.com/ https://www.instagram.com/qianna_smith/ https://www.linkedin.com/in/qiannasmith https://www.score.org/volunteer IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In episode 25 we talked about building million dollar IP assets; but what does that breakdown to in your business? Learn the 3 IP assets you should be building and protecting in your business. What risks you are taking by leaving the door open at certain levels of scale and success and how mature business owners with CEO mindsets prepare for legacy through proper IP asset management. IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Atty. Shay M. Lawson discusses with us how to review our wedding contracts as many brides are battling vendors due to COVID-19 restrictions. The post REWIND: 31. What Is In Our Wedding Contracts? appeared first on Hue I Do Wedding Podcast.
One of the main foundations of IP is the underlying value and goodwill built into the good or service associated with a particular brand. Despite closing its doors and filing for bankruptcy, Pier 1 Imports was able to sell it IP for a whopping $20 million dollars. According to Retail Dive, the sale of sporting goods store Modell's intellectual property topped $3.6 million. Assets include Modell's trademarks, domain names, a customer database with some 5.6 million files in it What about your business? If you were to sell the IP and goodwill of your business what would those Assets include? What do you believe drives consumers to choose your business over others? How important is the look of your brand vs the service you provide? Brand Design expert David Tann suggests waiting a full year before visually branding your business. Sounds crazy right? David is one of my favorite clients at the firm and has launched brands for Abercrombie & Fitch, designed record-breaking holiday campaigns for Bath & Body Works, managed packaging for Kohl's department store, revitalized the OshKosh B'gosh clothing brand, directed e-commerce for Carter's, and unveiled the new identity for his hometown NBA basketball team, the Atlanta Hawks. In 2018, he branched out on his own to start the Tantrum Agency which has quickly grown to be one of the most sought after brand design firms in the country. Together we've worked on everything from contracts to trademarks. Listen in to find out why waiting to visually brand your business makes perfect sense and what three branding principles David believes are key drivers behind tapping into consumer mindsets and building million dollar IP assets. On episode 25 of the @MOYTpodcast David and I discuss: The Three Keys Principles that Drive Consumer Behavior How to Translate Challenges Defining Your Brand Through Emotion The Single Focus every CEO Should Have Why You Should Wait to Brand Your Business IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
Beyonce's #BlackisKing was an AMAZING reimagining of Disney's Lion King. But beyond the visual there were several lessons in ownership, income streams, and business every entrepreneur should learn from the execution of this project! Here are the four lessons: 1. Strategize Partnerships but maintain Ownership via IP ownership and licensing 2. Understand how to PAY YOURSELF and create multiple passive income streams 3. Use NDAs and Put People on a Need to Know Basis 4. Constantly elevate while controlling your brand narrative The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this podcast without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode we are talking about Viacom vs Nick Cannon and the three lessons you can learn in ownership as it relates to negotiating with power to legally protect your business and creative content when working with larger entities. Plus the small print nobody tells you to look out for in conference/speaker agreements that could jeopardize your ownership in exchange for money! We cover : The small print in contracts that turns over all ownership How you can change contract language to benefit you and legally protect your content How to leverage for revenue driving opportunities when you have no leverage IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Are you ready when opportunity knocks? Are you taking whatever is offered to you out of excitement or fear? Learn these 6 lessons in Negotiating with Power from the current legal battle between Netflix and Oscar Award winning actress and comedian Monique: Monique Wins Appeal Against Netflix for Low Ball Offer: HERE Negotiate Like a Boss (Video Workshop) : HERE Ahmad Aubery Change.org Petition: HERE IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
This week we sit down with Steve Allen and talk about his journey in the industry going from rapper, to actor, to being behind the camera and co-founding Approach Ltd. a VFX production company that has worked with some of the biggest names in TV, Commercial, and Film. I also introduce a new segment "The Social Minute" where I'm giving the download on social issues that are impacting our communities and I'm starting first with the music community and the Black Music Action Coalition. We Chat About: Networking in Music Balancing a 9-5 with a Creative Career The Gatekeeper Mindset in Music Jayz Mindset in Music Key Signs Your Should Walk Away from A Creative Gig When to Focus on 1 Craft vs Stepping Outside the Box Moving from Rapping to Acting Getting an Agent Learning Your Craft Follow Steve Allen: @juststeveallen Follow Approach LTD: @studioapproach IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
You blacked out your social media. You shared a Breonna Taylor graphic. You even protested in the streets. Now what? What should we be doing to move forward on progress in America towards racial justice. On this raw emotional episode I am sharing 3 simple ways you can stop racial injustice in America. 5 Calls App: https://5calls.org/ (This app literally gives you the contact information AND script of what to say about issues you care about most) ACLU: https://www.aclu.org/action/ (Interested in long term action? In police oversight? The ACLU has been working for decades to represent those who have too often gone unheard) Vote Smart: https://justfacts.votesmart.org/ (Find out who is on the ballot, how they fall on major issues, and how big money has influenced their voting) IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
This episode was recorded back in April when COVID19 was the largest of our concerns. But now we are facing one of the most tense times in recent history here in America as racial injustice has sparked outcry, rallies, and protests for change from the justice system to corporate America. What do you say right now? Do you say anything as a business owner? How do you best connect with your audience to show them who you are as a brand and as a person in tough times? On this episode I am chatting with my copywriter Patti Haus on crafting captions, emails, and sales copy that converts with audiences not just for sales but also in brand trust and authenticity during tough times. We cover: When to hire a copywriter for your business How do you communicate to customers during times crisis without feeling insensitive market when it feels unmarketable? Biggest Email Mistakes Business Owners Make Why people struggle to communicate value How to learn customer voice and avoid industry jargon Why Images are Say More Than Captions Addressing the elephant in the room Here's my latest email to my subscribers as a mentally exhausted black woman in America: https://us7.campaign-archive.com/?u=39b9a9e37ec7942be93dcf0df&id=dafe1ebdc1 Here's what I said during COVID19: https://us7.campaign-archive.com/?u=39b9a9e37ec7942be93dcf0df&id=0f2f45fea2 Follow Patti Here: https://www.pattihaus.com/ G @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Don't get caught shoplifting online! Today's episode covers the top 3 huge legal mistakes I see entrepreneurs making online during COVID19 that could cost them big time. These are things about using other peoples music and photos that are getting entrepreneurs blocked from access to IG Live, FB Live, and more. Understand the copyright laws that govern the internet and how it impacts the way you should be doing business online in a COVID19 world. Royalty Free Pictures: unsplash.com Library of Congress Free Sound Catalogue: http://www.loc.gov/rr/record/ Podcast Platform: anchor.fm Royalty Free Music: https://freemusicarchive.org/ IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Shay M. Lawson, Esq. is all about helping others secure and protect their intellectual property and bags. And, she will tell you that her journey to becoming a highly sought out entertainment and intellectual property attorney has not been all glitz and glam. On this stop of The Get My Life Tour, host Lydia T. Blanco and Shay M. Lawson as they take center stage to talk about knowing who you are as you pivot, trusting who you've been called to be during uncertainty, and ways to protect your influence and business as an entrepreneur or creator. --- Send in a voice message: https://anchor.fm/thegetmylifetour/message
Do the music business and relationships really mix? What is it like being married to a rapper? Chinara Butler wife of the late great Pimp C joins me this week on the MOYT podcast to talk all things love and music businesses. What are the lessons learned? The highlights? The low lights. We dig into it all ..grab a drink and enjoy! We chat about: Getting involved in the music business The Truth behind the Jayz vs Pimp C Stories Getting Pimp Released from Jail Early The Best/Worst Moment w Fans after Pimp's Death Biggest Regrets and Advice for Lauren London The Importance of Having a Village Handling Business as a Widow and Building a Team IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Miss Rona has made all of us bride-to-bes look at our vendor contracts and assess what we can and can't do without incurring major fees. We had the pleasure of chatting with Shay M. Lawson, Esq. about how coronavirus shifted her wedding ceremonial plans and how we should all review our wedding vendors and their contracts BEFORE giving them our coins. The post 31. What Is In Our Wedding Contracts? with Shay M. Lawson, Esq. appeared first on Hue I Do • Wedding Podcast.
Miss Rona has made all of us bride-to-bes look at our vendor contracts and assess what we can and can't do without incurring major fees. We had the pleasure of chatting with Shay M. Lawson, Esq. about how coronavirus shifted her wedding ceremonial plans and how we should all review our wedding vendors and their contracts BEFORE giving them our coins. The post 31. What Is In Our Wedding Contracts? with Shay M. Lawson, Esq. appeared first on Hue I Do Wedding Podcast.
Webinars, digital courses, virtual town halls and conferences are everywhere. Is yours protected from copycats who will attend just to steal your content? Did you know FB can blacklist you from advertising? How should you handle refunds for digital downloads and conferences? This episode covers it all plus the five basic ways to protect your digital offering. [2:00] Limiting Copycats with Terms of Use [6:30] How Sharing Emails Can Get You Blacklisted off MailChimp [8:40] The 3 Places Your Refund Policy Needs to Be [12:00] The Disclaimers You Need that all the Big Guys Use [15:00] How to Enforce a Take Down or Cease & Desist IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, we get a chance to sit down with Shay M. Lawson. She has a wealth of knowledge when it comes to intellectual property and understanding what it truly means to protect your brand. Your brand can be the very thing that can make you millions, knowing how to protect it may be […]
A common battle entrepreneurs face is finding your voice within your brand/business. Struggling to understand how to engage with customers online that feels real yet converts into revenue? Then this episode is for you. This week on the Minute of Your Time podcast I had the privilege of talking with digital journalist Lydia T Blanco about showing up online and in business as your authentic self. We Cover: [7:00] Whether you should make two accounts or keep personal and brand accounts the same [11:50] How to show up on LinkedIn vs Instagram or Facebook [15:33] 3 tips to gaining genuine engagement with your online community instead of just lurkers [16:46] Ghosting your audience [20:14] The Importance of Connecting with Your Audience Off Social Media [22:53] Inconsistency vs Pivoting into Purpose and Authenticity in Business IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
If you freelance or own a small business chances are you have at least one or two unpaid invoices. What should you do when clients don't pay? Before filing a small claim here are 3 things you can do to secure your bag. SHOW NOTES & SAMPLE EMAIL: www.shaymlawson.com/minuteofyourtime IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
We are continuing our conversation from Ep. 09 with estate planning attorney Delania Barbee Esq. on preparing your business for the unexpected. [3:35] Why having just a will isn't enough to protect yourself. [9:45] Should you be unable to run your business do you have a plan in place for who will handle matters for you? [12:10] Is it really wise to have the same person as your power of attorney over everything? [14:30] Covering the Bases..a breakdown of estate planning tools SHOW NOTES: www.shaymlawson.com/minuteofyourtime IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Cornoavirus has taken us all by surprise. Was your business prepared? What if your health were ever compromised? What will happen to what you've been pouring your blood sweat and tears into? This episode is a deep dive into protecting your creative business in the event of the unthinkable...it's more than just having a will. Estate planning attorney Delania Barbee gives us the breakdown on what you really need to have in order to protect your business for the unthinkable. FULL SHOW NOTES & ESTATE PLANNING WORKSHEET: www.shaymlawson.com/minuteofyourtime The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this podcast or website without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
What to do when someone steals your content online?! Get your free cease and desist template here: https://www.shaymlawson.com/blog/2legitcopyright https://www.instagram.com/shaymlawson https://www.fb.com/shaymlawson https://www.twitter.com/shaymlawson The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
https://www.instagram.com/shaymlawson https://www.fb.com/shaymlawson https://www.twitter.com/shaymlawson The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
How to protect your creative ideas? Do you need a trademark or copyright: https://www.shaymlawson.com/blog/2legitprotection-nsn7z https://www.instagram.com/shaymlawson https://www.fb.com/shaymlawson https://www.twitter.com/shaymlawson The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
https://www.instagram.com/shaymlawson https://www.fb.com/shaymlawson https://www.twitter.com/shaymlawson The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Find Out if You Need a Trademark or Copyright: https://www.shaymlawson.com/blog/2legitprotection-nsn7z https://www.instagram.com/shaymlawson https://www.fb.com/shaymlawson https://www.twitter.com/shaymlawson The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Wondering how social media influencer deals are made? Check out this episode of Minute of Your Time to hear: How "like" counts being taken away is impacting my clients What analytics I use to negotiate top $$$ for my client's posts What types of engagement brands really look for when making influencer deals Are you an influencer looking to get paid to post on social media? Check out my previous posts and learn how to negotiate your influence: HOW TO GET PAID YOUR WORTH AS AN INFLUENCER WHY BRANDS OFFER FREE PRODUCT INSTEAD OF CASH IG: @shaymlawson FB: Shay M Lawson, Esq Twitter: @shaymlawson The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Free Downloadable Template for Collaboration Agreements: https://www.shaymlawson.com/blog/2legitcollabs https://www.instagram.com/shaymlawson https://www.fb.com/shaymlawson https://www.twitter.com/shaymlawson The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this bonus episode I caught up with entertainment manager Ashley Kershaw at the Industry Insights panel hosted by the Atlanta Chapter of the Recording Academy and got her thought on the best way to find a good manager in the entertainment industry. Find her online: @createakershaw & @the7percentus The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode learn the basics of what you can expect when you file a trademark application with the United States Trademark Office. What the difference in price and service will be if your DIY, use an online service like Legal Zoom or Rocket Lawyer, or hire a private attorney. Aren't sure whether you need a trademark or a copyright? Visit the blog where I break down exactly what you need to protect your brand and business: https://www.shaymlawson.com/blog/2legitprotection-nsn7z The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Ft. Shay M. Lawson we discuss festivals, The Four Agreements, (GABN) Brad “Scarface” Jordan running for city Council. How are you “Leveling up” and we left with No Guidance by Chris Brown ft. Drake
Lil Nas, Genre Bending, Jussie and Cardi