Podcasts about three wishes cereal

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Best podcasts about three wishes cereal

Latest podcast episodes about three wishes cereal

SheLeads with Carly
111: Margaret Wishingrad | Founder & CEO, Three Wishes Cereal

SheLeads with Carly

Play Episode Listen Later Feb 6, 2024 59:37


Margaret is a mother of two, the daughter of immigrants, and the Founder and CEO of Three Wishes Cereal, a healthy-while-delicious cereal. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency where she worked with Fortune 100 to seed-round startup businesses. After welcoming her first son, Ellis, with her husband and Cofounder, Ian, in 2017, Margaret realized there's a white space in the market for nutritional yet tasty cereal. She has grown Three Wishes from conception to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, Target, Costo and many more in addition to a strong DTC arm. ▶️ Video interview available on Youtube.If you're enjoying the show, please subscribe and leave a review!

Experts of Experience
#13 Ian Wishingrad: A Masterclass in Branding & Customer Experience

Experts of Experience

Play Episode Listen Later Jan 17, 2024 36:43


Dive into the world of creative customer experience with Ian Wishingrad, Co-Founder and CMO of Three Wishes Cereal.In this episode of Experts of Experience, Ian shares his journey from advertising to entrepreneurship, revealing how authenticity marketing strategies have shaped his customer-centric approach. He shares the challenges and triumphs of creating a customer-centric, healthy cereal brand that stands out in a competitive market. This episode is a deep dive into how customer experience, innovative packaging, and creative marketing strategies can transform a simple idea into a thriving business.Wishingrad's story is a testament to the power of vision, persistence, and customer-focused innovation in the modern business landscape. Tune in as Ian shares personal anecdotes and professional insights, offering actionable strategies to revolutionize your approach to customer experience.  Subscribe Now: https://www.youtube.com/@ExpertsofExperience?sub_confirmation=1 Imagine running your business with a trusted advisor who has your success top of mind. That's what it's like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth.Learn more about what's possible on the Salesforce success plan website: http://sfdc.co/SalesforceCustomerSuccess (00:00) Introduction and Ian's Background in Advertising(01:44) Transitioning from Advertising to Creating a Cereal Brand(06:09) Concept and Brand Pillars of Three Wishes Cereal(08:51) Identifying the Key Customer Base(09:45) Importance of Customer-Centric Focus(11:33) Packaging and Retail Strategy in Branding(14:15) Challenges in Personal Brand Building(16:42) Retailer Relationships and Customer Feedback(22:29) Creative Marketing During COVID-19(31:34) Leveraging 'Evergreen Zeitgeist' in Marketing(33:03) Advice for Aspiring Entrepreneurs

The Walk-On Mentality Podcast with Jackson Mitchell
Episode 59: Polite Persistence with Ian Wishingrad, Co-Founder of Three Wishes Cereal, Founder of BigEyedWish

The Walk-On Mentality Podcast with Jackson Mitchell

Play Episode Listen Later Oct 18, 2023 32:24


On this week's episode we sit down with cereal entrepreneur (see what I did there?), Ian Wishingrad. Ian Wishingrad is the co-founder of Three Wishes Foods, the award-winning creative director/founder of BIGEYEDWISH, and the Host of ADWEEK's "I'm with the Brand."Since his teenage years, Ian has had a penchant for building brands, businesses and big ideas. After years of working on clients like AT&T, Diageo, Nestle at his own agency, BIGEYEDWISH, Ian sought to build a brand of his own. He and his business partner/wife Margaret created Three Wishes Cereal after looking for a good option for their 6-month old son and not finding any. Their divergent skillsets and passions have been one of the keys to their success in business to date. Three Wishes Cereal is a high protein, low sugar, grain free breakfast cereal, that tastes like the cereals of your childhood, made with modern day clean ingredients. With 70% less sugar and as much as 8x more protein than their decadent counterparts, there's nothing on-shelf like it. No limits. Grab your box here: https://threewishescereal.com/ IG: @jacksonrmitchell @thewalkonmentality @icwish @mbwish @threewishes @bigeyedwish Huge thank you to our sponsors: Good Wolf Provisions Code: MENTALITY https://goodwolfprovisions.com/?sca_ref=4183212.8u1t33PE9d Rhone Code: MENTALITY https://www.rhone.com/mentality Kane Footwear https://glnk.io/vyv85/jacksonrmitchell Noble Origins Code: MENTALITY https://nobleorigins.com/

Wavebreak Podcast: Grow Your Shopify Store
From Concept to National Brand: How Three Wishes Cereal Secured Major Retail Partnerships

Wavebreak Podcast: Grow Your Shopify Store

Play Episode Listen Later Jun 19, 2023 47:50


In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.In this episode, you'll learn:The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brandHow the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and moreThe significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiativesMargaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.Links MentionedThree Wishes CerealLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

Gooder
From Cereal Trials to Market Triumph: The Journey of Ellis and Margaret Wishingrad

Gooder

Play Episode Listen Later Jun 19, 2023 35:38


In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret WishingradKEY TAKEAWAYS:The Success Story of an Emerging BrandCrafting a Compelling Narrative to Secure Retail SpaceNavigating the Competitive Landscape for Retail FacingsOvercoming Technical Challenges in Developing a Healthy Cereal AlternativeCollaboration with a Food Scientist: Breaking BarriersTesting the Final Product: A Toddler's ApprovalLaunch Strategy and Considerations for SuccessIdentifying the Gap: Lack of Healthy Cereal OptionsLeveraging Data to Win Over RetailersBalancing Marriage and Partnership Outside of BusinessSurrounding Oneself with Positivity and Like-Minded IndividualsSynergies in Business RelationshipsABOUT THE GUEST:Margaret WishingradCEO/Co-Founder of Three WishesLinkedin: https://www.linkedin.com/company/three-wishes-cereal/Website: https://threewishescereal.com/CHAPTERS:00:00 | Introduction04:35 | Food as Medicine: A Journey to Mindful Parenting09:04 | Journey to Creating Innovative Cereal12:57 | Building a CPG brand through retail strategy16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success21:16 | Thriving in the Mess: Embracing Chaos and Growth23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together27:22 | Love, Entrepreneurship, and Never-ending Celebration32:16 | Building Trust and Excitement: Creating a Fun Household Brand33:25 | Female Founders Revolutionizing Industries with Purpose34:55 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

Dear Twentysomething
Margaret Wishingrad: Founder of Three Wishes Cereal

Dear Twentysomething

Play Episode Listen Later May 9, 2023 46:00


This week we chat with the innovative and creative, Margaret Wishingrad!Margaret is the Co-founder and CEO of Three Wishes, a "healthy-while-delicious" cereal. Margaret has grown Three Wishes from an idea to a national brand, with retailers including: Whole Foods, Sprouts, Erewhon and many more. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency where she worked with Fortune 100 to seed-round startup businesses. After welcoming her first son, Ellis, Margaret discovered a space in the market for a nutritional cereal she wanted to feed her son...On this episode, the pair trace back to Margaret's upbringing as an immigrant child in Brooklyn, NY and the experiences of her youth that fostered an independence to carry her for years. Conversations on the passion for working, the intrinsic drive for success, and the make or break experiences of an entrepreneur are just the beginning!Twentysomethings, get ready for an hour with the clever, Margaret Wishingrad!Follow Us!Margaret Wishingrad: @mbwishThree Wishes: @threewishesErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Behind Her Empire
Building a Nationwide Cereal Brand by Being Super Scrappy & Resourceful, Breaking into an Industry with No Experience, and Maintaining a Positive & Abundant Mindset with Margaret Wishingrad, Co-Founder of Three Wishes

Behind Her Empire

Play Episode Listen Later Mar 27, 2023 53:28


Margaret Wishingrad is the founder and CEO of Three Wishes, a company that produces a line of healthy breakfast cereals made from high-quality ingredients. Before starting Three Wishes, Margaret was working in advertising and noticed a gap in the market for breakfast cereals that were both healthy and delicious when she was looking for some options for her son as a first-time mom. Fueled by her passion for healthy eating and entrepreneurship, she set out to create a cereal that would meet this need. Margaret spent two years developing Three Wishes, working with a range of taste testers to ensure that it met her criteria for being high in protein, low in sugar, and gluten and grain-free.In this interview, Margaret talks about the challenges and setbacks they faced when launching Three Wishes, from validating the idea to getting co-packers to produce the first batch of cereal. She also shares how to get retailers invested in your product, run a successful omnichannel business, and create awareness with the brand while being super scrappy. Despite the challenges, Margaret achieved significant growth even during the pandemic, growing it to be a multi-million dollar brand while also being a mom to two young kids. Margaret also shares what some of her proudest moments have been as a mother and business owner, and so much more.In this episode, we'll talk to Margaret about:* Margaret tells us what she thinks the key attributes are for someone wanting to start a successful brand. [02:25]* Why a positive and calm attitude is imperative to business building. [04:26]* How meeting her husband made Margaret realize that she wants to be an entrepreneur. [06:56]* How Margaret built her confidence; the importance of positioning yourself correctly. [08:20]* The biggest learnings Margaret and her husband had from working in advertising. [10:54]* Why starting your own brand is so much better than working for an agency. [12:48]* Where the idea for Three Wishes Cereal came from and how Margaret started her brand. [14:06]* Margaret walks us through her research and development process for Three Wishes Cereal. [20:58]* The importance of focusing on your product launch, creating a good plan of attack, and how they got an audience with retailers. [24:12]* Why you have to include your retailers in the creation process so they invest in your success. [27:37]* How Margaret and her husband handled growing their audience during COVID and what their supply chain looked like. [29:15]* Margaret shares some interesting things her company has done to promote their brand. [35:18]* Margaret defines her and her husband's roles in their business for us. [38:41]* Why Margaret doesn't like fundraising and has stopped seeking capital. [40:34]* Margaret shares some words of wisdom about how she juggles being a CEO and mother: ask for help! [45:18]* Our guest tells us about the proudest moments in her life. [49:58]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle. * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Mia:* Website: https://threewishescereal.com/* Instagram: https://www.instagram.com/mbwish/ Hosted on Acast. See acast.com/privacy for more information.

Female Startup Club
Fave Hits: 6 Quick Questions with Margaret Wishingrad, Founder of Three Wishes Cereals (part 2)

Female Startup Club

Play Episode Listen Later Jul 21, 2022 6:24


Today I'm joined by Margaret Wishingrad, Founder of Three Wishes Cereal.  In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We're going through the blueprint to launch and why it's important to keep your customers' behavior front of mind.  Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle's first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there's no compromise with Three Wishes. It's high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca.  In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon. I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following: There is no ‘too early', once you have a product that you're comfortable with and ready to get into retail you should start talking to those buyers When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace  A total of 45% of searches begin on Amazon, it's a search engine in its own right and for that reason a very important channel to focus on.  If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it By the way! Have you heard about our private network open to Founding Members? If you're a woman in ecommerce and you're looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist. LINKS WE MENTION Three Wishes Cereal's Instagram Margaret's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Female Startup Club
Fave hits: From 0 to multi-millions in 1 year, how do you do it? Learning from Three Wishes founder Margaret Wishingrad

Female Startup Club

Play Episode Listen Later Jul 20, 2022 31:46


Today I'm joined by Margaret Wishingrad, Founder of Three Wishes Cereal.  In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We're going through the blueprint to launch and why it's important to keep your customers' behavior front of mind.  Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle's first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there's no compromise with Three Wishes. It's high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca.  In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon. I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following: There is no ‘too early', once you have a product that you're comfortable with and ready to get into retail you should start talking to those buyers When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace  A total of 45% of searches begin on Amazon, it's a search engine in its own right and for that reason a very important channel to focus on.  If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it By the way! Have you heard about our private network open to Founding Members? If you're a woman in ecommerce and you're looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist. LINKS WE MENTION Three Wishes Cereal's Instagram Margaret's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Cereal Killers
One More Wish

Cereal Killers

Play Episode Listen Later Feb 21, 2022 23:50


We always appreciate it when our friends at Three Wishes Cereal sends us their newest flavor. But not every one is a hit. Chocolate Covered Strawberry? Ehhh. More chocolate on the way with some budget balls from Golden Foods, and WalMart steps in with some pretty ok Strawberry Awake.

The Physical Product Movement
Reinventing Cereals with Margaret Wishingrad, Co-founder at Three Wishes Cereal

The Physical Product Movement

Play Episode Listen Later Nov 11, 2021 35:28


In this episode, we're joined by Margaret Wishingrad, Co-founder of Three Wishes Cereal. Margaret talks about the opportunity she saw in the crowded and competitive breakfast cereal market while feeding her young and very picky son. Using her experience in marketing and advertising, Margaret started her journey by doing product and consumer research. Eventually, Three Wishes was launched and was able to find success in retail, getting into Sprouts, Whole Foods, and Wegmans. She goes into detail about why she felt her brand resonated with these buyers. Margaret is an open book with great stories and insights for food and beverage entrepreneurs.

The Physical Product Movement
Reinventing Cereals with Margaret Wishingrad, Co-founder at Three Wishes Cereal

The Physical Product Movement

Play Episode Listen Later Nov 11, 2021 35:28


In this episode, we're joined by Margaret Wishingrad, Co-founder of Three Wishes Cereal. Margaret talks about the opportunity she saw in the crowded and competitive breakfast cereal market while feeding her young and very picky son. Using her experience in marketing and advertising, Margaret started her journey by doing product and consumer research. Eventually, Three Wishes was launched and was able to find success in retail, getting into Sprouts, Whole Foods, and Wegmans. She goes into detail about why she felt her brand resonated with these buyers. Margaret is an open book with great stories and insights for food and beverage entrepreneurs.

The Brave Marketer
Celebrity Partnerships and the Big Risks That Paid Off

The Brave Marketer

Play Episode Listen Later Nov 1, 2021 24:09


Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian's bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he's challenging large and established brands in the competitive CPG market.    In this episode we also discuss: Successfully pitching Whoopi Goldberg to gain a celebrity endorsement and partnership on a new social marketing campaign Examples of the death life message and how scare tactics grab attention Getting creative with on-site activations and experiential marketing campaigns  Ian's process for developing the brand voice for his clients by ensuring the brand doesn't just check boxes, but actually resonates   Guest Bio:  Ian Wishingrad is the Co-Founder of Three Wishes Cereal, Founder of branding and advertising agency BigEyedWish and host of “I'm with the Brand” on ADWEEK. Before creating Three Wishes, Ian was an “ad man” building his agency working on clients like AT&T, DIAGEO, and Nestle and many more.  After the birth of his son, Ellis, he and his wife / business partner Margaret, were on a mission to feed him wholesome food, which sprang the beginnings of Three Wishes. Their passion and experience positions them perfectly to turn Three Wishes into the next big cereal brand.   Brave Pick: This week's Brave Pick of the Week is Crocs. Check out their website here. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.   Music by: Ari Dvorin Hosted by: Donny Dvorin

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Stirring up the Cereal Market and Pouring into National Grocery Chains

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Sep 21, 2021 41:55


You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years. Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern-day clean ingredients. For more on Three Wishes Cereal and show notes: https://www.shopify.com/blog/three-wishes-cereal-retail-partnerships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to decide what to change and what to keep when you are innovating on an existing product How they were able to get into Sprouts, Whole Foods, and Wegmans early in their businessThe most important changes they made to their website to make purchasing frictionless 

The More We Know by Meer
The Art Of Polite Persistence With Co-Founder Of Three Wishes Cereal, Ian Wishingrad

The More We Know by Meer

Play Episode Listen Later Aug 31, 2021 30:06


Ian Wishingrad is the co-founder of Three Wishes Foods, the award-winning creative director/founder of BIGEYEDWISH, and the Host of ADWEEK's "I'm with the Brand." Three Wishes is now in EVERY whole foods nationwide. Three Wishes has been featured on fortune & entrepreneur.com Since his teenage years, Ian has had a penchant for building brands, businesses and big ideas. After years of working on clients like AT&T, Diageo, Nestle at his own agency, BIGEYEDWISH, Ian sought to build a brand of his own.He and his business partner/wife Margaret created Three Wishes Cereal after looking for a good option for their 6-month old son and not finding any. Their divergent skillsets and passions have been one of the keys to their success in business to date.Prior to forming Three Wishes and BIGEYEDWISH, Ian served as the Director of Creative Development at United Entertainment Group working on leading brands including P&G Beauty, Frito-Lay and General Mills. Before leading the creative department at UEG, Wishingrad served as the Sr. Manager of Creative Development at Vimeo. There he helped craft the Vimeo brand, established partnerships with Hollywood studios, and collaborated with the ad sales team to create custom campaigns for their advertisers. Before Vimeo, Wishingrad served as the youngest Senior Copywriter at TracyLocke. While there, he created the award-winning Wisk-it Facebook app, SoBe Skinsuit campaign, and “The Land of &” for Buffets Inc.Ian has won many accolades throughout his career including a Best in Show and Gold & Viral Promotion for the Wisk-it Facebook app. He graduated Magna Cum Laude from the S.I. Newhouse School of Public Communications at Syracuse University and holds a Bachelors of Science in Television, Radio and Film. Wishingrad is a board member of the esteemed Newhouse Network.Listen To The More We Know ⇨ https://www.buzzsprout.com/1134704​Subscribe ⇨https://www.youtube.com/channel/UCxvfd5ddf72Btbck8SdeyBwFollow my Instagram ⇨ https://www.instagram.com/sameer.sawaqed/?hl=enFollow my Twitter ⇨ https://twitter.com/commitwithmeer

Subscribing to Wellness
Episode #01: Margaret Wishingrad, Three Wishes

Subscribing to Wellness

Play Episode Listen Later Aug 25, 2021 22:48


Today on Subscribing to Wellness we are joined by Margaret Wishingrad, Co-Founder & CEO of Three Wishes Cereal, a family company dedicated to providing a nutritious yet delicious alternative to the popular breakfast staple. Margaret created this incredible product because she couldn't find what she wanted for her child-- a cereal that wasn't full of sugar and questionable ingredients. She set out to create a healthier alternative cereal- one that has more protein, less sugar, and is gluten and grain free. Three Wishes Fun Facts: 1) Three Wishes recently launched in Whole foods and executed one of the first collegiate athlete endorsement deals ever with Buddy Boheim of Syracuse! 2) you can now find Three Wishes frosted - don't forget the health stats: 8g of protein, 3g of sugar, gluten and grain-free (made from chickpeas) 3) Margaret Wishingrad is NOT bullish on Dua Lipa and Ian Wishingrad eats cereal with grapefruit juice 4) prior to founding Three Wishes, Ian and Margaret lead BIGEYEDWISH, a full suite New-York based marketing & advertising agency. No wonder their such amazing creative brand builders! --- Support this podcast: https://anchor.fm/subtowellness/support

Building While Flying
Building Brands from Scratch with Margaret Wishingrad

Building While Flying

Play Episode Listen Later Jul 22, 2021 37:08


Building a brand for your clients is one thing. Building your own brand and company—with your husband, no less—is a whole different adventure. But it's one adventure that this week's guest embarked upon head on. And their story is quite magical.  Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing. In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild;  building the plane while flying. Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.  Margaret Wishingrad and her husband Ian developed and founded Three Wishes Cereal when they wanted a new breakfast option for their young son. After starting their own agency in New York, they took on the ultimate challenge of building and designing their own brand, together. They co-founded Three Wishes Cereal, a high-protein, low-sugar, grain-free cereal enjoyed by kids and adults alike. They worked with food scientists to develop the recipe, and leveraged their own expertise and network to build and grow the brand.  In this week's episode, Katie and Margaret dive into everything about building the Three Wishes Cereal brand, from the first concept to dream brand collaborations. Margaret explains how she applied her agency expertise to her own process, including market research and sampling, and who her toughest critic was along the way. She shares the hardest part of building the brand, and gives us a peek into what's next for Three Wishes Cereal. Other in-flight topics: The origin story of Three Wishes Cereal  Building brands for clients vs. building your own brand  Sampling during the pandemic Standing out in a crowded category  Cereal as a “feel good” food Building and running a company with your partner ...and more! Links: Website: https://threewishescereal.com/ Store locator: https://threewishescereal.com/pages/store-locator/ Instagram: https://www.instagram.com/threewishes/ Margaret's LinkedIn: https://www.linkedin.com/in/margaretwishingrad/ Twitter: https://twitter.com/3wishescereal 

Female Startup Club
A multi-million dollar business in 12 months through retail expansion, guerilla marketing & a great tasting product; Three Wishes Founder Margaret Wishingrad shares the blueprint

Female Startup Club

Play Episode Listen Later Jun 22, 2021 35:19


Today I'm joined by Margaret Wishingrad, Founder of Three Wishes Cereal. In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments and a tasty better-for-you product that people want to keep buying. We're going through the blueprint to launch and why it's important to keep your customers' behaviour front of mind. Three Wishes is healthy cereal that tastes like childhood indulgence, led by the cereal aisle's first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there's no compromise with Three Wishes. It's high protein, low sugar, gluten and grain-free and made from ingredients like chickpeas, pea protein, and tapioca. By the way! We're just a few weeks away from opening our private network up to Founding Members. If you're a woman in ecommerce and you're looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list atfemalestartupclub.com/waitlist.LINKS WE MENTIONThree Wishes Cereal's InstagramMargaret's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com

The HiredUp Podcast
#028 "Turning Your Wishes Into Reality" with Margaret Wishingrad of Three Wishes Cereal

The HiredUp Podcast

Play Episode Listen Later Apr 8, 2021 26:44


Margaret Wishingrad is the Co-Founder & CEO of Three Wishes Cereal, a family company dedicated to providing a nutritious yet delicious alternative to the popular breakfast staple. On this episode of The HiredUp Podcast, Margaret chats with HiredUp CEO Evan York about why she and her husband, Ian, decided to take on the cereal industry, how they developed a healthy alternative using natural ingredients, why good nutrition is so important, especially for kids, how they knew when the product was ready, the creative ways they increased brand awareness, and why listening to your youngest consumers is so important. Connect with Margaret & Three Wishes Cereal Three Wishes Cereal Website LinkedIn Three Wishes Cereal LinkedIn Instagram Three Wishes Cereal Instagram Three Wishes Cereal Facebook  Connect with Evan York Website Instagram Linkedin Twitter YouTube Check out "Sick of Suffering by Evan Michael York  Connect with Joshua Maddox LinkedIn Instagram Facebook  Connect with Brieonna Wall LinkedIn Instagram Facebook  Connect with HiredUp Website Instagram Facebook Linkedin Twitter YouTube Subscribe to the HiredUp Podcast

Master It
Master Your Morning Cereal Selection with CEO & Co-Founder, Margaret Wishingrad of Three Wishes Cereal

Master It

Play Episode Listen Later Mar 30, 2021 32:53


Today's episode is with Margaret Wishingrad who is the CEO and Co-Founder of Three Wishes Cereal! A cereal that is truly revolutionizing the industry! Using chickpea flour, which gluten free, has more protein and less sugar than traditional cereals on the market. The best part? It tastes freaking incredible! Tune in to hear the full story behind Three Wishes! Resources mentioned in this episode: Shop Life Simplified Yoga Mats & E-Books here: https://lifesimplified.shop/ Discount on yoga mat: PODCAST Subscribe to the Life Simplified Newsletter: https://www.alimcg.com/ Connect on Social: @alimcg_ @_lifesimplified Connect with Three Wishes Cereal: @ThreeWishes --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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F* It!
85 Three Wishes Cereal - Margaret Wishingrad

F* It!

Play Episode Listen Later Mar 30, 2021 30:41


Amy talks with Margaret Wishingrad, owner and creator of Three Wishes Cereal, and her quest to create a healthy food option for children and adults alike. If you enjoyed this episode, make sure and give us a five star rating  and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox. Sign up for the next DAC Bootcamp Follow me on Social Media:Amy on IGAmy on Facebook Resources:AmyLedin.comLean Bodies Consulting (LBC)LBC University 

Quotable: a Female Millennial Entrepreneur Podcast
Episode 71: Margaret Wishingrad on Creating a Healthy Food Brand

Quotable: a Female Millennial Entrepreneur Podcast

Play Episode Listen Later Mar 24, 2021 39:38


I am so excited to welcome Margaret Wishingrad, CEO and Co-Founder of Three Wishes Cereal, to the show today. She is sharing all about how she (with the help of her husband) created an amazing product and business because she couldn't find what she wanted for her child- a cereal that wasn't full of sugar and questionable ingredients. She set out to create a healthier alternative cereal- one that has more protein, less sugar, and is gluten and grain free. And she succeeded! She is of the mindset, if you can't find it, then create it! Listen in to hear the journey of how she took an idea and turned it into a wonderful product and business. Margaret shares how they came up with the name (which is very meaningful!), the branding, and how they developed the actual product- in a healthy way! Oh and they did all of this while running another business, raising a child, and in the midst of the pandemic. In this episode, you will hear: -How and why she started the business and created this amazing product -The challenges and obstacles she had to overcome while creating her business -Why being persistent is key to reaching our goals and exceeding our dreams -What she wishes she had known before starting her business and advice for entrepreneurs Connect with Margaret: Website - https://www.threewishescereal.com Three Wishes Cereal is available at over 1000 different grocery stores throughout the US and online at Amazon, Thrive and through their website! Willy Wonka Cast Endorsement Review: https://www.prnewswire.com/news-releases/three-wishes-cereal-launches-new-cocoa-flavor-original-1971-willy-wonka-cast-is-obsessed-301081457.html Instagram - @threewishes https://www.instagram.com/threewishes/ Personal Instagram - @mbwish https://www.instagram.com/mbwish/ Leave any other tips, ideas, or comments you might have under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

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ONE37pm
Margaret Wishingrad, the Co-Founder of Three Wishes, Is Putting A New Spin on Cereal | Open Dialogue

ONE37pm

Play Episode Listen Later Feb 4, 2021 16:22


Margaret Wishingrad, the Co-Founder and CEO of Three Wishes Cereal, is this week’s guest on Open Dialogue with Phil Toronto. The two discuss her comapny Three Wishes, what the CEO was up to before she started the company and how the business is doing today.

TBTV: Throwback Television
WOWP #39: "Captain Jim Bob Sherwood" & "Wizards vs. Finkles"

TBTV: Throwback Television

Play Episode Listen Later Nov 12, 2020 59:25


Alana & Kimberly watch Season 3, Episodes 23 & 24 of Disney Channel's "Wizards of Waverly Place"! Alana deep dives into some Marvel-related deep cut jokes, the girls FINALLY meet Harper's parents, and they lament on just how truly terrible the parenting in this show is - from Finkles to Russos! ******************************************* Like what you heard today? Let us know! Leave us a 5-star rating and review on Apple Podcasts, and give us a like/follow/subscribe on your preferred podcast platform! Or send us an email at ask.tbtvpodcast@gmail.com! ******************************************* This episode is sponsored by Three Wishes Cereal - our listeners get 10% off their next purchase with the code PODCAST10 at www.threewishescereal.com! ******************************************* FOLLOW US! TBTV: @tbtv_podcast on IG/Twitter Alana: @alanafinewoman on IG/Twitter/Tik Tok/Twitch Kimberly: @kimberlyjane17 on IG, @Kimberly_Marron on Twitter ******************************************* Theme music by Alex Meleras Cover Art by Michael Stahl --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/tbtvpodcast/message Support this podcast: https://anchor.fm/tbtvpodcast/support

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TBTV: Throwback Television
ATLA #11: "The Avatar State" & "The Cave of Two Lovers"

TBTV: Throwback Television

Play Episode Listen Later Nov 8, 2020 81:02


Happy season premiere, baby! Alana & Kimberly are back from break this week with Book 2 (Earth), Episodes 1 & 2 of Nickelodeon's "Avatar: the Last Airbender". They FINALLY meet that mysterious "A" character Alana's been hiding from Kimberly, they learn that Eugene Lee Yang of the Try Guys ruined that surprise for Kimberly, and Alana talks about her...love for Chris Hayes for 12 minutes. *************************************** This episode is sponsored by: Three Wishes Cereal! We are giving our TBTV listeners 10% off your next purchase with the code PODCAST10 at threewishescereal.com. Enjoy! *************************************** Got a question to ask our friend and former Disney Channel actor Lily Hyunh? Email us at ask.tbtvpodcast@gmail.com! *************************************** FOLLOW US! TBTV: @tbtv_podcast on IG/Twitter Alana: @alanafinewoman on IG/Twitter/Tik Tok Kimberly: @kimberlyjane17 on IG, @KimberlyMarron on Twitter **************************************** Theme music by Alex Meleras Cover art by Michael Stahl --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/tbtvpodcast/message Support this podcast: https://anchor.fm/tbtvpodcast/support

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C’est La Me
hot products and hot takes

C’est La Me

Play Episode Listen Later Oct 28, 2020 22:09


It's getting hot in here! Listen to my hot takes on Christmas traditions, Harry Potter, trends, food and more! Three Wishes Cereal: www.threewishescereal.com (code PODCAST10 for 10% off) email me: bonjourcestlame@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/cu2019est-la-me/support

the Eco Echo
#13 Eco Echo Talks to Three Wishes Margaret Wishingrad on Fast Distro, Niche Audiences & Pitching Human

the Eco Echo

Play Episode Listen Later May 14, 2020 36:12


This week in natural brands and the sustainable marketplace. We interview the co-founder Three Wishes Cereal, a better-for-you, high plant protein take on our childhood faves. We dig into:-  product dev & food science journey- getting into key retailers fast - but waiting on Target - learning from Amazon & DTC- connecting with community. and buyers.- spouse co-working And so much more. This convo is as tasty and easy as the cereal. Join us each week for our hot takes on the latest in natural, conscious, sustainable and better-for-you brands, marketing, retail, startups and more. Support the show (http://ecoecho.substack.com)