Gooder

Julie Gordon White is the founder and CEO MenoWell. She is a solution-driven individual who understands the struggles that come with food cravings and hormonal imbalances. Her personal experience inspired her to become an advocate for others facing similar challenges. Her company was recently recognized as one of Oprah's best menopause products, and she is an advocate for women in all stages of menopause. She also discusses the hidden world of menopause, the impact it has on women's lives and careers, and the importance of nutrition during this stage. Get ready for an episode filled with insights on women's health, entrepreneurship, and the power of embracing new opportunities. Stay tuned!Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSTaking a Chance and Overcoming PerfectionismMenopause and Aging Education and Business PerspectivesMenopause, Nutrition, and Cognitive HealthBuilding the Brand and Representing MenopauseMenopause as a Challenging ExperienceABOUT THE GUESTJulie Gordon WhiteCEO, Menowellhttps://www.linkedin.com/in/juliegordonwhite/CHAPTERS00:00 | Introduction05:22 | Weight Gain: Hormones and the Pandemic Connection07:59 | Embracing Confidence, Wealth, Aging, and Menopause10:20 | Breaking the Silence in Corporate Culture11:30 | Menopause Awareness: Bridging the Gender Gap15:01 | Early Approval for Plant-Based Solutions to Menopausal Symptoms17:32 | Elegantly Sized Fiber Bars with Low Calories21:49 | Media Spotlight: Your Trendy and Attractive Product22:52 | Embracing Change: How to Love Your Body at Any Age23:35 | Empowering Women through Real Images on Bossavares.com26:41 | Transformative Education in Business Ethics28:22 | MBA in Your Fifties: A Journey of Empowerment31:16 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

Join Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal experiences shed light on the significance of investing in one's work, cultivating meaningful relationships, and leveraging one's strengths. She delves into the rich African traditions of self-care, discusses the pervasive issue of medical racism, and passionately champions the core values of The Honeypot Company.The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon"Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon"Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice DixonKEY TAKEAWAYS:Importance of Investment and Belief from OthersRecognizing and Utilizing StrengthsImportance of Self-Care and BreaksAfrican Tradition of Natural Element Self-CareAddressing Medical Racism in African CommunitiesFinding Better Care through Black DoctorsImportance of Listening and Proper Care from DoctorsHoneypot's Approach to Body Positivity and Healthier ProductsLeading the Reclaiming Wellness CampaignCreating a Platform for Self-Care and EducationCombating Medical Racism through Self-CareVaginal Health Education and ConversationABOUT THE GUEST:Beatrice DixonCo-Founder & CEO of The Honey Pot CompanyLinkedin: https://www.linkedin.com/in/beatrice-dixon/Website: Honeypot CoCHAPTERS:00:00 | Introduction06:52 | Influencing Wellness: Beatrice Dixon's Journey11:20 | Vaginal Health and Human Wellness16:19 | The Honeypot Brand's Health-focused Approach19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism29:10 | Challenges with Uncaring Medical Providers and Seeking Change31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help42:10 | Exploring Functional Medicine, Resources, and Options44:58 | Taking Care: Doctor Visits and Hydration48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand53:02 | Celebrating Beautiful Relationships Across Identities56:35 | Seizing Opportunities in Small Crowds59:18 | Discover Honeypot Co. Products On-Site or Online01:00:09 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led to the creation of Swoon Syrup, a monk fruit-based simple syrup that is 200 times sweeter than sugar but without any glycemic impact. This conversation explores the complex process of creating a health-focused business and the importance of adapting to different ways of working.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross"Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross“We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer RossKEY TAKEAWAYS:Pandemic Pivot: Swoon's Drink AdaptationCrafting Healthier Beverage OptionsEnhancing Lives through Healthier DrinksEmpowering Partnership: Swoon x Barbie CollaborationSwoon's Customer-Driven GrowthSwoon Syrup and the Power of Monk FruitLessons from Corporate CollaborationsCrafting the Iconic Barbie BrandABOUT THE GUEST:Jennifer RossCo-Founder of SwoonLinkedin: https://www.linkedin.com/in/jenniferfross/Website: https://www.tasteswoon.com/CHAPTERS:00:00 | Introduction03:39 | A Personal Need Turned Health Revolution07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration09:11 | Home Formulations to Retail Success10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks12:42 | Empowering Women Beyond Appearance14:27 | Unique Experience Working with Barbie and Mattel16:10 | Barbie Collaboration: Amplifying Swoon's Impact18:59 | Customer-Centric Approach: Power of Feedback23:26 | Pivoting to Refreshing Lemonades and Iced Teas25:16 | From Pinch Me Moments to Nationwide Recognition26:59 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014.Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel KayeKEY TAKEAWAYS:Parachute's origins and evolutionCommitment to social responsibility and sustainabilityAriel's passion for home design and starting ParachuteOvercoming challenges in D2C businessAdapting to external factors and remote workIntentional living and space efficiency tipsMission to promote safe sleep and reduce carbon emissionsLessons from marketing and product developmentEmbracing growth and learning in businessABOUT THE GUEST:Ariel KayeFounder of ParachuteLinkedin: https://www.linkedin.com/in/arielkaye/Website: https://www.parachutehome.com/CHAPTERS:00:00 | Introduction03:11 | Parachute: Quality and Comfort for Modern Homes05:35 | Where Design Passion Meets Advertising Expertise08:11 | Empowered to Start a Business with the Support of Friends11:31 | Resilience and Success in Early Entrepreneurship15:59 | Prioritizing Sustainability: Planet and People in Business17:22 | Parachute's Mission: Making Sleep Safe and Sustainable20:04 | Maximizing Space for Intentional Living: Book Recommendations23:12 | Transforming Spaces: The Power of Small Changes24:35 | From Mistakes to Success: Lessons Learned27:17 | Navigating Unexpected Challenges and Proudly Leading the Team30:39 | Founders as Allies: The Power of Support and Inspiration33:00 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents.She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Research and development before launch is crucial. It can make a significant difference in your journey." - Haley WeidenbaumOur goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum"Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley WeidenbaumKEY TAKEAWAYS:Revolutionizing Window Treatments: Functionality and Design FocusAdapting and Thriving in Business Despite Adversity.Seamless Installations and Personalized Design TipsEverhem's Holistic Design ApproachWork-Life Balance and CelebrationEntrepreneurship Lessons: Trials, Errors, and Positive FeedbackExpanding Reach, Enhancing User ExperienceMarketing Goals and Enhancing Customer Engagement.Timeless Approach to Designing Window Treatments.ABOUT THE GUEST:Haley WhedenbaumCEO & CO Founder of EverhemLinkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/Website: https://www.everhem.com/CHAPTERS:00:27 | Introduction03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition08:22 | Building a Design Business: The Power of Collaboration10:26 | Passion to Bliss: A Couple's Journey of Discovery13:02 | Crafting a Vision: From Branding to Building Everhem14:24 | Navigating with Adaptation and Communication17:11 | Embracing Parenthood and Entrepreneurship19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics23:02 | Everhem's Hospitality-Inspired Customer Experience28:35 | Streamlining Fabric Choices for Window Treatments33:15 | Maximizing Individual Talents in a Partnership37:28 | From Research to Resilience: Lessons in Entrepreneurship41:35 | Expanding the Brand: Enhancing Websites and Growing Reach43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers46:13 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications.They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone"The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle MokoneToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Sustainable Business PracticesPrioritizing employee well-being and creating sustainableHow Mo's Crib overcame adversity in the waste management industry in AfricaSuccessful expansion into the US market led to the growth of their businessFostering a healthy work environment for their employees.Navigating marketing challenges in a highly competitive marketWhy Mo's Crib's products prioritize environmental sustainability.The complex components of PVC pipes present challenges in the recycling process.Michelle's contributions to the community exemplify the success of black womenRejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.ABOUT THE GUEST:Michelle Mokone & Mo MokoneCEO/Founder of Mo's CribLinkedin: https://www.linkedin.com/company/thealicegroup/Website:https://moscrib.com/CHAPTERS:00:00 | Introduction05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket07:46 | How Origami Swan Art Took Off as a Thriving Business Venture11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment36:52 | Michelle's Inspirational Influence on Entrepreneurship40:19 | Seeking Inspiration: Explore Creighton Barrel or Target for Unleashing Creativity41:50 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, our host Diana Fryc engages in a captivating conversation with Holly Snyder, an accomplished senior culinary product developer at Amazon, renowned for her extensive expertise leading consumer research and development teams. Holly shares her remarkable journey, starting from her hands-on experience working on the line and in pastry at the prestigious Stars restaurant. She takes us through her entrepreneurial venture of creating a line of frozen meals for two, showcasing her innovation and culinary prowess.The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance of asserting oneself and asking insightful questions. She also reflects on the profound impact of the 2008 financial crisis on her and her colleagues. Tune in for illuminating insights on the food business, branding, and leadership.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"The exhilaration, the rush of energy, it's truly incredible. You form this unique, sometimes dysfunctional, but tightly-knit family. Through thick and thin, you're united, and that feeling is simply unparalleled."- Holly Synder"It's remarkable to see that even now, there's nothing in the market that truly compares to the revolutionary nature you've created in the freezer aisle." - Diana Fryc“Our journey led us in creating frozen meals that became a nationwide sensation, exceeding all expectations."" - Holly SnyderKEY TAKEAWAYS:Epiphany after bankruptcy and desire for stabilityAcknowledgement of Food Insecurity IssuesThe Impact of the 2008 Financial CrisisOvercoming USDA inspection requirements and regulationsEmpowering Women in the Food Manufacturing IndustryEmbracing Curiosity and New ExperiencesImportance of Loving What You DoPassion and Purpose: Navigating Career Paths with FulfillmentThe Power of Love and Fulfillment in Professional JourneysLessons Learned: Insights and Personal Growth from Holly's JourneyResilience: Overcoming Obstacles on the Path to SuccessThriving in the Culinary World: Determination and Hard Work UnveiledABOUT THE GUEST:Holly SnyderSenior Culinary Product Developer at AmazonLinkedin: https://www.linkedin.com/in/hollyce-snyder-8a85b05/CHAPTERS:00:00 | Introduction00:26 | Unveiling Culinary Brilliance with Holly Snyder05:49 | From Artistry to Culinary Passion13:01 | Lessons from Prominent Restaurants16:25 | Behind the Scenes: The Hidden Complexity of Pastry Chefs19:40 | Navigating the Housing Crisis and Startup Life20:59 | Discovering Stability in the Midst of Financial Crisis25:51 | Nurturing Compassion: Supporting Children Through Food Insecurity31:49 | Entrepreneurial Strategies: Mastering the USDA with Private Label Meals36:04 | Empowering Women in Food Manufacturing: Securing a Seat at the Table38:52 | Making a Difference: Honoring Leaders in Food Insecurity Relief41:52 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret WishingradKEY TAKEAWAYS:The Success Story of an Emerging BrandCrafting a Compelling Narrative to Secure Retail SpaceNavigating the Competitive Landscape for Retail FacingsOvercoming Technical Challenges in Developing a Healthy Cereal AlternativeCollaboration with a Food Scientist: Breaking BarriersTesting the Final Product: A Toddler's ApprovalLaunch Strategy and Considerations for SuccessIdentifying the Gap: Lack of Healthy Cereal OptionsLeveraging Data to Win Over RetailersBalancing Marriage and Partnership Outside of BusinessSurrounding Oneself with Positivity and Like-Minded IndividualsSynergies in Business RelationshipsABOUT THE GUEST:Margaret WishingradCEO/Co-Founder of Three WishesLinkedin: https://www.linkedin.com/company/three-wishes-cereal/Website: https://threewishescereal.com/CHAPTERS:00:00 | Introduction04:35 | Food as Medicine: A Journey to Mindful Parenting09:04 | Journey to Creating Innovative Cereal12:57 | Building a CPG brand through retail strategy16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success21:16 | Thriving in the Mess: Embracing Chaos and Growth23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together27:22 | Love, Entrepreneurship, and Never-ending Celebration32:16 | Building Trust and Excitement: Creating a Fun Household Brand33:25 | Female Founders Revolutionizing Industries with Purpose34:55 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was inspired to initiate Perelel following her daughter's birth with a cleft lip, an event which led her to understand the link between this condition and nutrition. Driven by the absence of trustworthy nutritional guidance for expectant mothers, Tori, along with her team, strives to provide reliable information and quality products to enhance women's health. Diana engages in a conversation with Tori about the complexities of the supplement industry and the critical role of earning customer trust.QUOTES:Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex TaylorWhat truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia"Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana FrycToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Addressing challenges for women balancing career and reproductionUrgent need for better research, advocacy, and doctor-approved productsDissatisfaction with current products for millennial momsDiscovering link between pregnancy nutrition and cleft lipLack of reliable information on nutrition during pregnancyImportance of doctor-developed vitamin routinesFocus on quality and dosage in supplementsValidation from Top OB and maternal fetal medicine expertsThe Essence of Trust: Perelel's Core MissionABOUT THE GUEST:Alex Taylor & Tori Thain GioiaCEO/Founder of PerelelLinkedin: https://www.linkedin.com/company/perelel/Website:https://perelelhealth.com/CHAPTERS:00:00 | Introduction02:28 | Unveiling the Inspiration behind Perelel05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms09:41 | OB validates need for new maternal product line13:36 | Empowering Women through Skill and Purpose15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion19:35 | Reshaping Medical Knowledge for Equality20:08 | Supporting women's health during peak years25:56 | The Impact of Built-in Brand Credibility at Perelel29:18 | Emphasizing Brand Reliability Over Celebrity Influence33:11 | Mission-Driven Brands Advocating for Women Leaders34:04 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

In this episode of Gooder, host Diana Fryc engages in a conversation with Sarah Wallace, the founder and CEO of The Good Bean and CEO of Beanitos. They delve into the inception of The Good Bean and the unique challenges faced in introducing a new category of legume-based snacks. Sarah shares her valuable insights from her extensive experience in the natural and specialty foods industry, offering guidance to emerging brands, emphasizing the significance of cultivating customer loyalty and adopting a deliberate approach to growth. They explore the significance of multiculturalism in the realm of food and cooking, and the rising demand for authentic and diverse brands.QUOTES:When you're launching a new brand, you have to be willing to take risks and carve out a new space in the market. It's not always easy, but it can be incredibly rewarding to be a trailblazer and create a category that didn't exist before." - SarahTraditional cooking is a way to learn about and appreciate culture and history. By offering authentic ingredients to immigrant communities, multicultural brands are innovating in the food industry and helping to advance diversity and access to more authentic cuisine." - SarahToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Cost Reduction and Advancements in Technology in PodcastingCultural Differences in Food Preferences and Pride in India and Central EuropeSustainable Strategies for Business GrowthAuthenticity and Sustainability in Food BrandsThe Good Bean's Plant-Based MissionChallenges in Branding and Market PlacementMulticulturalism in Food ProductsEmpowering BIPOC Founders and CEOs in the Natural Products IndustrySpices and Ingredient DiversityBranding and Celebrating Asian HeritageABOUT THE GUEST:Sarah WallaceCEO/Founder of The Good Bean & BeanitosLinkedin: https://www.linkedin.com/in/sarahwallace/The Good Bean: https://www.linkedin.com/company/the-good-bean/CHAPTERS:00:00 | Introduction03:38 | Revolutionizing the Snack Industry: The Good Bean Founder's Story08:27 | The Future of Multicultural Cuisine in America's Kitchen14:06 | Creating a New Snack Category: The Journey of Roasted Chickpeas18:56 | The Podcasting Revolution: From Expense to Accessibility21:57 | Exploring India's Culinary Fusion: Embracing Curiosity and Spice24:23 | Merging for Sustainability: Transforming the Snack Industry One Bean at a Time31:05 | Included: Amplifying BIPOC Founders in the Natural Products Industry39:25 | Unveiling the Exciting Japanese Bean Snack44:05 | Exploring the Enchanting World of Spice Merchants46:54 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

Melissa Conner is a partner and director at Jennifer Bett Communications. She has won awards for her communication skills and has over 15 years of experience in the industry. She joined Jennifer Bett Communications in 2014 and focuses on helping fast-growing consumer brands in an inclusive and sustainable way. She has worked with famous brands like Tom's, Sotheby's, and Jack Spade. In 2017, she received the PRSA's 15 under 35 award.QUOTESBeing unafraid to speak up about what's important to you and your customers is key. While not all brands need to be activists, supporting causes that matter to you and your audience can build confidence and loyalty. - MelissaThe myth that working with celebrities always guarantees success is false. However, working with them can be beneficial if there is a genuine connection between the celebrity and the brand, and if the partnership is thoughtfully planned and executed. - MelissaToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSMelissa' career and how she became a part of the PR industryAbout Jennifer Bett Communications and how they built relationships with their partnersTricks and Myth about leveraging Celebrity endorsementsImportance of speaking up your ideas and saying no in certain situationsJBC's Focus on diversity, equity, and inclusion in branding and communicationsABOUT THE GUESTMelissa ConnerPartner & Managing Director at Jennifer Bett CommunicationsLinkedin:: https://www.linkedin.com/in/melissa-duren-conner-0418414/Links: https://www.jenniferbett.comCHAPTERS00:00 | Introduction04:20 | About Jennifer Bett Communications07:07 | JBC's focused industries11:21 | Partnership and building relationship16:16 | Leveraging celebrity endorsements26:14 | Melissa's career on PR Industry35:35 | Importance of speaking up and saying no37:26 | Diversity, equity, and inclusion in branding and communications40:48 | Leading women in various industries42:22 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/

Audarshia Townsend is the Content Director for Informa Market and a veteran food and beverage journalist covering the latest trends and innovations across the food industry. As Content Director for Informa Markets, she oversees the development of quality content in various forms, from written articles to visual media. Her keen eye for industry trends and her passion for innovation propels her to keep an informed and insightful pulse on the ever-changing landscape of the food and beverage industries. In addition, you can often find her delving into initiatives that support everyone from food companies to founders to small business owners.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEYTAKEAWAYS:-How Audarshia became a food and beverage insider.-The affect that the pandemic had on recent food trends across the country.-Innovation continues to push both the plant-based and big CPG industries toward product betterment.-Impactful women leaders across the food and beverage industry and community.ABOUT THE GUEST:Audarshia TownsendContent Director, Food & Beverage Insider, Informa Marketshttps://www.linkedin.com/in/audarshia/https://www.informamarkets.comCHAPTERS:00:00 | Introduction03:15 | The Making of an Insider05:02 | Informa Market06:44 | Working with Naturally Network08:48 | Becoming a Food & Beverage Insider17:14 | Nashville's Diverse Culinary Scene21:32 | Plant-Based Innovations28:47 | Current Food Trends30:48 | Innovative Moves Coming from Ice Cream & Beverage35:17 | Women Leaders40:55 | What's Next for Audarshia43:26 | Links & ResourcesThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/QUOTES:"Transparency in the plant-based narrative is crucial for improved taste and product quality. Companies are actively improving their innovations in plant-based products." - Audarshia“African cuisine is now available in mainstream grocery aisles, allowing people to easily enjoy African dishes at home. It's incredible that it took so long for this to happen, it's truly remarkable.” - Audarshia

Betsy Frost is the CEO of Hoplark Brands, a company brewing tea like beer, with the hops, but without sugars, additives or any fermentation; each with the sophisticated flavor of hops, without the alcohol or calories. Betsy's marketing background creating and growing businesses and brands makes her the perfect fit for the company. She has experience across various industries, from startups to large companies, and has a real talent for managing complex projects and partnerships. Betsy is known for being innovative, leading the brands she works with to new ideas that lead to exceptional growth. Additionally, she is passionate about developing people and creating an inclusive workplace culture.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Evolution of Hoplark BrandsThe Sober Curious SpaceBackground Working at General MillsNetworking & Mentoring in BusinessABOUT THE GUESTBetsy FrostCEO of Hoplark Brandshttps://www.linkedin.com/in/betsy-frosthttps://hoplark.comQUOTES"You don't have to stay someplace if you're not happy. There are a lot of options and not every place is the right fit, and that's okay.” - Betsy"Keep your eye open for new doors...be open. Say yes to things. Just say yes and see where it takes you." - BetsyCHAPTERS00:00 | Introduction03:23 | Meeting Betsy at Expo West04:33 | What is Hoplark?08:18 | The sober Curious Market12:44 | Working at General Mills24:45 | Networking & Mentoring28:16 | Creating Your Ideal Working Space33:48 | Advice & Wisdom Learned Along the Way36:33 | What's next for Hoplark?37:47 | Promoting Amazing Women39:20 | Learn More About Hoplark BrandsThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Diana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow their presence in their respective categories and overcome business challenges as they arise. She leverages her extensive knowledge in branding, innovation, consumer markets and packaging systems to drive meaningful and sustainable growth for her clients. Diana's passion for the food, beverage, and wellness industry has earned her a reputation for building strong client relationships and bringing together the right people and resources to achieve impressive results.Today's episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/KEY TAKEAWAYSExpo West and Expo EastInnovative products at the showExpo West Networking EventsABOUT THE GUESTDiana FrycPartner & Chief Growth Officer, Retail Voodoohttps://www.linkedin.com/in/dianafrycRetail VoodooQUOTESThe Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there's a lot of under-representation in general. - Diana"It looks like this year we're going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East." - DianaCHAPTERS00:00 | Introduction03:10 | What is Expo West?06:36 | Making Meaningful Connections at Expo West11:12 | Innovative Products & Brands15:13 | Dream Clients & Brands17:20 | The Importance of Attending Conferences19:13 | Connect with DianaThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Melissa Price, the Customer Vice President at Campbell's Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell's, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning teams has provided valuable insight for her and her teammates, and she continues to inspire other industry leaders at Campbell's and beyond.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Campbell's Soup Company Brand PortfolioMelissa's Role as Customer Vice PresidentManaging Large Company TransitionsWhat's Upcoming for Campbell'sABOUT THE GUESTMelissa PriceCustomer Vice President, Campbell Soup Companyhttps://www.linkedin.com/in/melissa-price-7879146/https://www.campbellsoupcompany.com/QUOTES"Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization." - Melissa"I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths." - Melissa"Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership." -MelissaCHAPTERS00:00 | Introduction04:16 | The Campbell's Soup Company Brand & Products05:43 | Customer Vice President Role & Impact06:04 | The Effects of COVID-19 on the Business11:12 | Working at Campbell's Soup Company14:45 | Leadership Growth & Career Journey20:01 | Managing Company-Wide Transitions22:40 | A Career Turning Point29:23 | Advice & Recommendations31:40 | What's Next for Campbell's33:10 | Women Who Push For & Seek Change34:23 | Trends to Watch38:32 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Get ready to hear from Olivia Chen, the co-founder and chief marketing officer of Twrl Milk Tea. She's a creative entrepreneur who loves bringing people together, telling stories, and marketing. Olivia knows how to use unconventional marketing tactics to make a brand stand out and get more sales.Join us on this podcast as Olivia shares how she started TWRL Milk Tea with her business partner Pauline, and how they've grown the business together. You'll learn the secrets of their success and hear about the challenges they've faced along the way.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-About TWRL Milk tea, its product, suppliers, and history-The inspiration behind TWRL, its foundation and the people behind it-The work dynamics of the two business partners, Olivia and Pauline-Creating a successful brand through differentiation and embracing identityABOUT THE GUESTOlivia ChenCo-Founder & CMO, TWRL Milk Teahttps://www.linkedin.com/in/olichen/https://twrlmilktea.com/https://twrlmilktea.com/QUOTES"We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia"Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect." - OliviaCHAPTERS00:00 | Introduction01:15 | Introducing Olivia Chen04:00 | About TWRL Milk Tea05:42 | What is Milk Tea07:01 | Farm suppliers09:30 | The beginnings of TWRL12:46 | Work dynamics with the business partner28:41 | The growth of TWRL Milk Tea38:19 | Differentiation and embracing identity39:55 | What's next for TWRL44:31 | A Spotlight for an amazing women45:16 | Links45:55 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com

Fiona Lee is the Co-Founder and COO of Pod Foods, a logistics and technology enablement company. Connecting B2B brands directly with retailers, Pod Foods is a marketplace built for the new era of grocery.Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods.Fiona discusses how she built the business in a highly competitive market and shares the value Pod Foods provides, solving problems with food distribution worldwide. Highlighting the importance of leveraging innovation, she talks about growing the company and remaining competitive in a fast and ever-changing environment.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSPod Foods growth trajectoryThe greatest challenges with food distributionLeveraging innovation and technology in order to grow the businessAdvice for aspiring women entrepreneursABOUT THE GUESTFiona LeeCofounder at Pod Foods Cohttps://www.linkedin.com/in/fionalee92https://podfoods.coQUOTES"In the first year, we were not thinking of our profitability. What we were talking about was finding product market fit." - FionaOur team is passionate about using technology and data to drive innovation and create impact." - FionaCHAPTERS00:00 | Introduction03:00 | What is Pod Foods09:19 | Building the Business12:17 | We All Make Mistakes14:21 | Harnessing Perseverance15:33 | Revolutionizing Food Distribution24:56 | Leveraging Data in the Supply Chain27:01 | Using Data to Predict Demand35:07 | Advice for Entrepreneurs38:24 | What's Next for Pod Foods40:27 | Honoring Hard-Working Women43:02 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com

Lucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making company based in Temperance, Michigan. Lucinda talks about creating a crossover between categories big and small and how this approach has impacted Cask & Kettle's business. From the beverage industry at large to alcohol and coffee combinations, Lucinda shares her knowledge and valuable advice for aspiring entrepreneurs. Additionally, she gives us a sneak peek into what's next for Cask & Kettle and shares insights into the products they create.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-How Cask & Kettle StartedCreating new market opportunities in the coffee and alcohol industries-The importance of a iron-clad mindset and facing entrepreneurial challengesABOUT THE GUESTLucinda Wright,CEO of Cask & Kettle USALINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495LINKS: https://caskandkettleusa.com/‌CHAPTERS00:00 | Introduction01:00 | About Lucinda Wright03:21 | What is Cask & Kettle?06:30 | Discovering New Market Opportunities07:53 | The All-in-One Keurig Cup for Coffee and Spirits14:19 | Innovation in the Alcohol Industry23:20 | Reflection on Becoming an Entrepreneur30:11 | Overcoming Challenges and Reaching Milestones37:41 | The Importance of an Iron-Clad Mindset39:39 | What's Next for Cask & Kettle?42:20 | Inspirational Innovators48:33 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTES"When you're a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious." -Lucinda"I encourage anybody out there who's in innovation to probe around in the hybrid area." -Lucinda

Jennifer Wiese is the Founder and CEO of BeeFree Gluten Free Bakery. Her passion for creating delicious gluten-free food coupled with her drive to create and provide job opportunities for individuals with autism is what drove her to start the company. Her mission in doing so is grounded in her belief that any one person can make a difference in the world, and through their business.Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the way. Additionally, she offer advice that is inspirational for aspiring entrepreneurs and shares the exciting future plans for BeeFree Gluten Free Bakery.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe history and motivation behind the BeeFree Gluten Free BakeryThe company's mission and advocacy of the companyMilestone achievements and establishing a strong network‌ABOUT THE GUESTJennifer Wiese, Founder & CEO of BeeFree Gluten Free BakeryLINKEDIN: https://www.linkedin.com/in/jennifer-wiese-7b98392aLINKS: https://www.beefreegf.com‌CHAPTERS00:00 | Introduction00:56 | About Jennifer Wiese03:29 | BeeFree Gluten Free Bakery08:05 | Connecting Gluten Free Diets & Autism10:38 | A Mom on a Mission15:21 | Building a Company19:19 | It's About Who You Know22:55 | Achieving Monumental Milestones27:24 | Trust the Process & Your Product28:03 | What's to Come for BeeFree29:03 | Admiration & Inspiration31:06 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTES"We were looking for support for our son with autism. We wondered what we could do to give him the best shot at life, and that introduced us to a gluten-free diet." -Jennifer"We're really passionate about being a source of employment for individuals with autism and providing jobs for people who are often overlooked." -Jennifer"Believe in yourself and believe in your product and don't let other people knock you off your horse." -Jennifer

Sara Gelenberg-Field is the Chief Marketing Officer of Mommy's Bliss, and has 25 years of experience as a marketing executive. She has spent her career leading brand marketing campaigns and companies for a number of consumer products. In her current role as CMO, she is responsible for a fast-growing, nationally distributed line of products focused on family health and wellness.Sara sheds light on Mommy's Bliss, the company's history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different businesses. Much of her experience and knowledge has helped to pave the way for her successes as a marketing executive and she continually applies what she has learned to grow Mommy's Bliss and succeed in the parenting industry. Finally, she offers advice and discusses what's next for Mommy's Bliss.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Mommy's Bliss brandTransitioning from big CPG to small startupApplying knowledge and experience in order to connect with the parent consumerAnalyzing and grabbing opportunities in the parenting spaceABOUT THE GUESTSara Gelenberg-Field Chief Marketing Officer, Mommy's BlissINSTAGRAM: [https://www.instagram.com/mommysbliss]LINKEDIN: [https://www.linkedin.com/in/sara-gelenberg-field]LINK:https://mommysbliss.com‌CHAPTERS00:00 | Introduction03:49 | Mommy's Bliss and Company Background08:37 | Joining the Team10:32 | Different Leadership Styles12:32 | Authentic Connections15:48 | Career Path Changes19:17 | Mentorship & Companionship28:10 | How to Transition Careers30:42 | Marketing to Parents32:58 | What's Next for Mommy's Bliss35:50 | Lifting Woman LeadersThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTESLeadership means being resourceful, creative and agile in utilizing available resources while maintaining a close connection to the consumer and staying nimble in strategy development. - SaraThe pandemic really helps us to open our eyes to proactive solutions in order to address some problems in the parenting space and make our kids healthier and safer. - Sara

On today's show, Laura Shenkar, CEO & Founder of This PKN shares what the product is and how the company got its start. PKN is the most indulgent, nutritious, eco-friendly, plant-based milk on the market today. She goes on to discuss the different factors that can affect distribution at the State level, along with consumer preferences and diet restrictions. Throughout her career journey, she has experienced many magic moments and learned secrets to continually improve along the way. Everything she has learned has led her to becoming an excellent advisor to those with similar career paths and interests. Her expertise in building high-performing senior leadership teams, launching and expanding businesses, and adopting revolutionary business strategies is what makes her so business savvy.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS:The origin story of the PKN brandFactors that affect the food marketplace Key moments that propelled Laura's career forwardWhat's next for the PKN brandABOUT THE GUEST:Laura Shenkar CEO & Founder, This PKNLinkedIn: https://www.linkedin.com/in/laurashenkar Links: https://thispkn.com CHAPTERS:0:00 | Introduction04:29 | The Origin of PKN10:45 | The Rise of Food Allergies & Sensitivities15:53 | The Strategic Importance of Texas21:23 | Embracing Startup Culture & Motivation23:52 | The Moment That Everything Changed30:36 | A Personal Crisis Sparked The Solution32:56 | Selling a New Brand & Product34:03 | Water is Now... Finally a Real Concern35:57 | Expanding Across The United States38:54 | Women with Innovative Approaches39:55 | The Indigenous Cooking Trend41:28 | Learn More About Laura Shenkar and This PKNThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com

Oat Haus' CEO & Chief Vibes Officer, Ali Bonar joins us today to talk about the companies focus on nutrition and the world's first-ever oat-based spread, Granola Butter. Ali shares her industry experience and the story of how Oat Haus was founded. Additionally, she discusses the importance of smart marketing practices, placing emphasis on a healthy diet and consuming natural foods.To round out the episode, Ali talks about the milestones she has achieved and the contributing factors that have given rise to the success of the company. These successes have led her to become an expert at giving advice to aspiring entrepreneurs and reflect what's to come for Oat Haus and the future of the brand.If you or someone you know is struggling with an eating disorder, contact the National Eating Disorder Association Helpline. More information can be found at www.nationaleatingdisorders.orgToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:-The "why" behind creating the first-ever oat-based spread, Granola Butter-Company experience, meaningful milestones and achievements-Advice for aspiring entrepreneursABOUT THE GUEST:Ali BonarChief Vibes Officer, Oat HausLinkedIn: https://www.linkedin.com/in/alibonar Links: https://oat.haus CHAPTERS:00:00 | Introduction04:03 | Eating Disorders Struggles05:29 | Suffering in Silence07:00 | Making a Better Nut-Free Food09:25 | Better Food Marketing Practices16:35 | An Eating Disorder Turned Into Positive Momentum22:02 | Learning To Be a Leader29:24 | Therapy & Support Systems33:54 | New Products & New Ways of Working38:35 | Fan Girl of Incredible Women39:40 | Sea Moss Gel Trend & Sub Wellness Micro Trends41:27 | Learn More About Ali Bonar & Oat HausThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Mediawww.heartcastmedia.com

Caitlyn Vanderhaeghe is the President, CEO & Co-Founder of KidStar Nutrients, a clean and natural supplement brand formulated just for kids. Outside of running a company, she is a well-known mommy blogger, published children's author, certified teacher and health advocate. Her love of all things natural health was the motivation that propelled her to develop nutritional supplements that only contain essential nutrients.On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients', Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled to build her own brand. Additionally, she offers up insightful advice to women on a similar journey and shares her thoughts on how best to develop leadership skills.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:The Philosophy behind the KidStar Nutrients brand and productOn-going issues and problems in the supplement industry and community at largeThe importance of supplementing kids dietsEntrepreneurial Advice ABOUT THE GUEST:Caitlyn VanderhaeghePresident & CEO, KidStar NutrientsLinkedIn: https://ca.linkedin.com/in/caitlyn-vanderhaeghe-134486101Links: https://kidstarnutrients.com CHAPTERS:00:00 | Introduction02:30 | Products Produced with Clean Ingredients04:27 | Pivoting in a Pandemic & Supply Chain Issues06:45 | Supplements with a Guiding Philosophy08:32 | Shifting Product Expectations09:52 | Known Issues in the Supplements Industry12:31 | Supplements Are a Family Tradition16:22 | Mother Mentorship & Career Advice19:52 | Creating a Competitive Edge in the Marketplace22:14 | Advice for Aspiring Women Entrepreneurs29:33 | Product Launch in The United States31:52 | The Importance of Supplementing Kids' Diets33:15 | Kid Nutrient Market33:53 | Quality Products with Real Ingredients38:06 | Learn More About Caitlyn VanderhaegheThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Mediawww.heartcastmedia.com

Jamie Hunt is the Founder and CEO of Fast Penny Spirits, an Italian Amaro liqueur company based in Seattle, WA. European adventures and a rich family history of wine and liqueur making sparked her dive into the world of Amaro. On today's show, Jamie shares her inspiration for starting her own company and why she left her tech career behind. Additionally, she discusses women empowerment, meaningful opportunities, and career mentorship for a growth trajectory. Furthermore, she gives some wonderful advice, speaking to the lessons and challenges she has faced in her career as a leader and a woman in a male-dominated industry. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS:-Fast Penny Spirits is the American version of Italian Amaro liqueur-Switching career paths from the tech industry to the liquor and beverage industry-Impactful opportunities, lessons, and proud moments in life and work ABOUT THE GUEST:Jamie Hunt Co-founder & CEO, Fast Penny SpiritsLinkedIn: https://www.linkedin.com/in/jamieahuntLinks: https://www.fastpennyspirits.com CHAPTERS:00:00 | Introduction03:34 | Women-Owned & Operated Distillery05:45 | Producing a Botanical Liqueur10:43 | From Tech to Family Tradition 13:32 | A Culinary Passion Turned Career15:58 | Charting a New Path18:16 | Finding Inspiration Outside of Mentorship20:45 | Liqueur of the Year23:24 | How to Start Something New24:52 | New and Limited Product Releases26:33 | Exercise & Sleep28:00 | 90's Fashion Trends & Low ABV Beverages29:36 | Admirable Women31:52 | Learn More about Jamie Hunt and Fast Penny SpiritsThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttps://www.heartcastmedia.com/

Jessica Akers is a leader in commerce innovation at General Mills, the parent brand to some of the most well-known food and CPG brands on the planet. The continued growth of e-commerce and the changing expectations of consumers in the digital age has kept her at the forefront of change in the food sector. By applying agile marketing techniques and technology to learn at the pace and scale of global business, she is on a quest to provide connected consumer experiences.In this episode, Jess shares about her role at General Mills, as well as her career journey to becoming a leader in commerce innovation. She discusses the importance of continued innovation and how she takes advantage of every opportunity to make sure the brands she works with will be competitive in the market.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/TAKEAWAYSRoles and responsibilities as a leader of commerce innovationThe importance of innovation and technology and how these things provide a competitive edgeThe milestones and lessons learned throughout her career journeyABOUT THE GUESTJess Akers Global Commerce Innovation Manager, General MillsLinkedIn: https://uk.linkedin.com/in/jessica-akers-85b31085 Website: https://www.generalmills.com CHAPTERS00:00 | Introduction03:14 | General Mills04:13 | Commerce Innovation05:20 | Finding Ways to Think Different08:18 | The E-Commerce Evolution10:51 | Speed Learning13:54 | Changing & Impacting the Marketplace16:43 | Career Achievements22:16 | Inspirational Advice27:09 | Tech Trends to Watch28:37 | Learn More about Jess Akers and General MillsThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttps://www.heartcastmedia.com/

Vanessa Pham is the Co-Founder and CEO of Omsom, a company built for and committed to bringing loud and proud Asian flavors to American households. In this episode, Vanessa discusses the humble beginnings of the Asian cuisine inspired brand, along with its mission and principles. She shares the lessons she learned from friends and mentors along her journey and what continues to inspire her. Additionally, she talks about the impact the brand made in the food industry and how its business model is different than most.Vanessa shares her experience being a venture-backed CPG brand and how working with investors such as Sidekick shaped her entrepreneurial senses. She goes on to share the importance of community and finding joy in cooking all things fermented, caramelized, and braised. Last year she was included in the Forbes 30 Under 30 and Adweek's Young Influentials.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYSBuilding a brand rooted in passion and driven by its missionUpholding brand values and principles throughout every interactionHow Omsom's business model impacts and improves the Asian-American community ABOUT THE GUESTVanessa Pham, Co-Founder & CEO of OmsomLinkedIn: https://www.linkedin.com/in/vanessatpham Website: https://omsom.com CHAPTERS00:00 | Introduction03:36 | Take A Risk06:09 | The Third-Culture Effect07:53 | Reversing Risk Aversion10:11 | The Decision to Focus on Food12:56 | Leaning on Friends and Networking16:35 | Learning Valuable Lessons & Mistakes20:32 | Brand Values & Principles23:59 | A Business Model Built by Chefs26:40 | Business Advice30:47 | Hospitality Industry Trends to Watch31:53 | Women with Incredible Work Ethic33:17 | Learn More About Vanessa Pham & Omsom This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media.https://www.heartcastmedia.com/

Join us for our conversation with Patti Doyle, the CEO of Rumi Spice. Founded by military veterans who served in Afghanistan, the spice company's mission is to bring flavorful, ethically sourced and socially responsible spices from Afghanistan to share with customers worldwide. In her own right, Patti is an accomplished and innovative B2C and B2B marketing executive with profit and loss responsibility, extensive experience in marketing strategy, business development, digital marketing, advertising, brand management, CRM and eCommerce. She Utilizes her outstanding interpersonal skills to lead cross-functional teams and to ensure that goals and objectives are achieved. In talking with Patti, we learn about Rumi Spice and her personal connection to the brand. In addition, she shares some of the challenges she has encountered throughout her career, as well as the pivotal and proud moments that pushed her to grow.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES"I'm a big believer in the power of the network. Those networks and the people you meet are the ones that are going to help chart that path for you." - Patti"I'm so proud that we've grown our network of farmers and we've grown our network of women that are a part of harvesting and processing." - PattiABOUT THE GUESTPatti DoyleChief Executive Officer at Rumi SpiceLinkedIn: https://www.linkedin.com/in/pkdoyle Website: https://www.rumispice.comCHAPTERS00:00 | Introduction03:32 | Ethically Sourced & Socially Responsible Spices08:39 | Personal Connection12:26 | Facing Business Challenges Head On17:04 | Pivotal Career Moments22:06 | The Importance of Mentorship27:42 | A Career Filled With Proud Moments30:52 | Creating & Launching New Spice Flavors37:38 | Craving Global Flavors42:11 | Women Who Bring The Flavor45:43 | Learn More About The CompanyThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

As a food-tech leader, author of The Future of Food is Female, and the founder of the Vegan Women Summit, Jennifer Stojkovic is an amazing woman who continues to push boundaries. She began her career working with renowned Silicon Valley investor and founder of SV Angel, Ron Conway. Following her time there, she entered the food-tech market. Throughout her career she has worked alongside some of tech's most well-known CEOs holding positions at Google, Microsoft and Facebook. In addition, she has also partnered with a number of fast-growing startups such as WeWork, Cruise and Postmates. Jennifer shares her career journey, what she has learned and the experiences she's had along the way, all of which have shaped her into the food industry leader she is today.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-The Vegan Women Summit and its goals-The motivation behind writing her book “The Future of Food is Female”-The lessons and unforgettable experiences from her careerQUOTES"My views changed when I learned how Americans manage to put food on the table. Knowing the situation and wanting to change it motivated me." - Jennifer"Every single community deserves culturally specific food products that are healthier and natural and plant-based and better for them." - Jennifer"We must ensure that more people with more products and ideas that address more issues in more places are financially supported." - JenniferABOUT THE GUESTJennifer Stojkovic Author, Advisor, Founder of Vegan Women SummitLinkedIn: https://www.linkedin.com/in/jenniferstojkovicWebsite: https://www.jenniferstojkovic.comCHAPTERS00:00 | Introduction03:08 | The Vegan Women Summit06:48 | Getting Attention09:53 | Motivation to be a Part of the Movement14:21 | The Future of Food is Female25:52 | Exciting Experiences30:49 | Moments That Stand Out33:14 | On To The Next36:04 | Women To Look Up To37:39 | What's Next For JenniferThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

As an expert brand management and marketing leader, Kimberly Lam joins me to talk about her extensive experience developing both lifestyle and consumer packaged goods brands on a global scale. She has spent her career leading iconic brands, including Coca-Cola, Marriott, Delta and American Express. At all different intervals of her career, she has experienced changing business landscapes and accelerated growth for brands such as Chobani, which set out to create a new CPG category. Kim is currently the Marketing Director at Sanzo, where she is elevating the company's mission of bridging cultures through authentic Asian flavors. On today's Gooder podcast, Kim shares her career journey, including the lessons she learned and the impactful moments that shaped her life's work.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Overview of the Sanzo brand story and what makes them unique in the beverage space.Impactful moments and decisions that shaped a different career path.Courage to follow your intuition and do things differently.Advice on non-linear careers and creating meaningful moments throughout the journey.ABOUT THE GUEST:Kimberly LamMarketing Director, SanzoLinkedIn: https://www.linkedin.com/in/kimberly-lam-33229510Links: https://drinksanzo.comCHAPTERS: 00:00 | Introduction01:15 | Lychee or Lei-chee?04:08 | Celebrating Sugar-Free Asian Flavors06:39 | Bridging Culture07:36 | Product Attributes & Value Propositions10:07 | Non-Linear Career Moves14:40 | Impactful Partnerships In Business19:46 | Intentional Career Choices21:49 | Instrumental Mentorship22:39 | The Importance of Mission-Driven Work25:38 | Non-Conventional Career Choices31:10 | Expanding & Growing A Brand32:15 | Retail & Digital Trends33:55 | Admirable Women In CPG34:58 | Learn More About Kim Lam & SanzoThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Join us as I sit with Cassie Burr, a Talent Partner at VMG Partners and the Executive director of the Women On Boards Projects which she co-founded in February 2020. From analyst to powerhouse talent developer, Cassie Burr talks about her her unforgettable and favorite life moments, and how she became the Executive Director of Women on Board Project. As women in leadership is on the rise, this is an episode you don't want to miss.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/About the guestCassie BurrExecutive Director, Women On Board ProjectTalent Partner at VMG PartnersLinkedin: https://www.linkedin.com/in/cassieburrWebsites: https://www.vmgpartners.com / https://www.wobproject.com Chapters 00:00 | Introduction03:49 | What is the Women On Board Project and why does it exist?08:09 | How does an analyst become a powerhouse talent developer and leader?15:55 | Pivotal moments that changed Cassie's life.20:50 | The moment that working with Women On Board was the right decision23:24 | Why do women want to be on boards and why are women not accepting the offer?36:16 | How can someone become impactful in a business?39:51 | What's next for Cassie and her career?42:07 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Today Maya French, the founder of Koia and Joydays joins us to talk about her growth journey as an entrepreneur and startup founder. Both Koia and Joydays are mission-driven brands that are working to get healthy food and beverage products into the hands of underserved populations. Maya works hard to ensure that her products are filled with vital nutrients and wholesome ingredients to counteract unhealthy eating habits across America, ones that she's all too familiar with. Maya and I also discuss burnout and how she approaches taking breaks by finding a creative space to thrive in and coming out better on the other side. Maya also shares which key relationships have shaped her career and her outlook on what's next for her.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: [https://www.linkedin.com/in/dianafryc/](https://www.linkedin.com/in/dianafryc/ "‌")KEY TAKEAWAYS:Brands Koia and Joydays, who are they and how do the products help consumers seeking healthy food options.The important mission behind Maya's work and how it shapes her leadership.Maya's journey to becoming an entrepreneur and mentor in the better-for-you food business.ABOUT THE GUEST:Maya FrenchCPG Entrepreneur, Cofounder Koia and founder of JoydaysLinkedin: [https://www.linkedin.com/in/maya-french-b706a036](https://www.linkedin.com/in/maya-french-b706a036 "‌")Links: [https://getjoydays.com](https://getjoydays.com/ "‌") / [https://drinkkoia.com](https://drinkkoia.com/ "‌")CHAPTERS:00:00 | Introduction02:03 | Organic Food and Health Equality03:23 | Playful Packaging04:20 | Quality Food and Value Proposition06:07 | Product Distribution and Accessibility13:23 | Applied Learnings19:23 | Mission-Driven Brand22:12 | Women Leadership25:45 | Mentorship27:19 | New Perspectives29:37 | Brand Growth30:42 | Healthy Habits32:37 | Food and Wellness Trends37:40 | Health EducationThis episode is brought to you by Retail Voodoo. A brand, marketing and design consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit [retail-voodoo.com/contact](http://retail-voodoo.com/contact "‌") to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/

Junea Rocha is the Co-founder and CMO of Brazi Bites. Junea founded Brazi Bites with her husband in 2010 in the hopes that Americans would love Brazilian Cheese Bread (pão de queijo) as much as they did. After appearing on ABC's Shark Tank in 2015, Brazi Bites grew a passionate, cult-like fanbase, and in the years since has expanded to thousands of freezer sections nationwide. In her time running Brazi Bites, Junea has gained experience in all areas of the business, while remaining deeply passionate about sharing their delicious creations with the world. In this episode… Are you a startup struggling to achieve success? Have you thought of joining an entrepreneur accelerator program? It is not easy to make a business viable — many barriers can take you down. That's why Junea Rocha relied upon many people in her journey growing Brazi Bites. She now has a thriving brand and is passionate about helping others achieve success. With the launch of the Latino Entrepreneur Accelerator Program, Junea is uplifting minority entrepreneurs, giving them a network of support, and helping them reach their biggest goals. In this episode of the Gooder Podcast, host Diana Fryc sits down with Junea Rocha, the Co-founder and CMO of Brazi Bites, to discuss how she's helping entrepreneurs succeed through the Latino Entrepreneur Accelerator Program. Junea talks about the program, the industry gap she's trying to reduce, how the program will help startup leaders achieve success, and the criteria for joining the program.

Zahira Marmar is the Founder and Chief Tea Brewer at Hrbvor, a line of organic herbal teas formulated for function. She is a wife and a mom of three who's on a mission to share the protective health benefits of herbal tea with families everywhere. Zahira was also the Co-founder of St. Maarten Garden Artists, where she designed and maintained organic vegetable and herb gardens for private clients, schools, and resorts. She has a bachelor's degree in sociology and a master's in community regeneration. In this episode… How can you have work-life harmony even when you're running a business? Growing up, drinking herbal tea was a way of life for Zahira Marmar. After moving from St. Martin to New Jersey with her family, she could not find herbal tea in any store. That's when she started to brew tea for her family, which later caught other people's attention. Discovering that it could be a great business opportunity, she took the risk with a mission to empower families nationwide to get healthy with herbal teas. Now, Zahira shares how she overcame the challenges of running a beverage brand and gained the work-life harmony she needed. In this episode of the Gooder Podcast, host Diana Fryc sits down with Zahira Marmar, the Founder and Chief Tea Brewer at Hrbvor, to discuss work-life harmony while running a beverage brand. Zahira talks about her herbal tea company, Hrbvor, tips for having work-life harmony, and the mistakes and lessons she learned in her entrepreneurial journey.

Katrina Tolentino is the Executive Director at Naturally Network, a national community for natural, organic, and better-for-you consumer packaged goods. Katrina creates opportunities and experiences that foster connections between diverse groups to build a stronger ecosystem. She has over 17 years of experience in launching and scaling organizations and programs through partnerships, program and experience strategy, and community engagement. Prior to Naturally Network, Katrina was the Executive Director at Naturally Austin, where she launched the M/O Fellowship, a six-month program that supports CPG founders of color. In this episode… Where can diverse CPG founders gain the resources and connections needed to succeed? Diverse — and often underrepresented — groups have the power to take the industry to another level. In order to do so, there needs to be communities and networks that can support, coach, point them in the right direction, and help them access the resources they need to thrive. Through the incredible stories of brands that have already succeeded despite the barriers, Katrina Tolentino is sharing how networks in the CPG industry are working to support marginalized voices and leaders. In this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Tolentino, the Executive Director at Naturally Network, to discuss how they help underrepresented CPG founders succeed. Katrina explains what Naturally Network does for the CPG industry, how the M/O Fellowship helps CPG brands prosper, and the partners and people she's looking up to as advisors in the program.

Becca Schepps is the Founder and CEO of Mortal Ventures, a brand that produces beverages that fight death. Becca founded Mortal Ventures after she was diagnosed as a Type 1 Diabetic, on a mission to make kombucha that was low in sugar and high in bubbles. Prior to founding Mortal Ventures, Becca worked as a Freelance Creative Director across many industries, working with clients such as The Feed, Yasso, One Bar, Stages Cycling, Carrots, and more. Becca has extensive ad agency experience across all types of media. In this episode… What does it take to run a successful beverage brand? The beverage industry is a male-dominated industry, so, how did the Founder of Mortal Ventures, Becca Schepps succeed? She decided to be completely unconventional and turn kombucha on its head. Now, Becca's here to share her journey as an entrepreneur in the beverage industry, the challenges, and the lessons she learned running her business. In this episode of the Gooder Podcast, host Diana Fryc sits down with Becca Schepps, the Founder and CEO of Mortal Ventures, to discuss her entrepreneurial journey and tips to succeed in the beverage industry. Becca explains the importance of natural brand accessibility, how she balances her personal and professional life, how her history as a creative director influences her leadership style, and her advice to other entrepreneurs.

Brooke Lucy is the Co-owner and Founder of Bluebird Grain Farms, a vertically integrated farm business that produces, processes, and sells ancient and heritage wheat and grains. Brooke is a visionary, educator, people person, and networker. She believes that people deserve access to pure, clean food, and she believes that producers have an obligation and social responsibility to the planet and humankind to grow and deliver sustainable food with minimal water use and a low carbon footprint. Brooke is honored to be an entrepreneurial environmentalist where she can work with the land and integrate her infinite wisdom while driving good food to the people. In this episode… How do nutritious, ancient grains and wheat positively impact the environment? For quite some time, people have been unaware of ancient grains' and wheats' importance. In 2005, Brooke Lucy and her husband, Sam Lucy, started their vertically integrated farm business to raise awareness, grow, process, and sell organic ancient grains and heritage wheat varieties. Now, she's here to share the challenges and lessons they've learned while growing and selling heirloom grains.  In this episode of the Gooder Podcast, host Diana Fryc sits down with Brooke Lucy, the Co-owner and Founder of Bluebird Grain Farms, to discuss her entrepreneurial journey in growing, processing, and selling organic ancient grains and wheat. Brooke explains the fundamental shift in people's demand for ancient grains and wheat, product development and the farming practices they use to grow their grains, challenges they've faced, and her advice to new farmers and entrepreneurs.

Angela Zeng is the Founder and CEO of Karviva, a wellness beverage brand. Angela has over 17 years of experience within the functional beverage and juice industry. Her passion for natural healing is rooted in her strong belief in traditional Chinese medicine and herbal sciences. Angela's heritage and passion for Eastern medicine, combined with her education and experience in modern medical research, motivated her to create something new for consumers. In this episode… How do you provide wellness through healthy drinks — and run a successful brand? More people want to consume healthier foods and beverages — and it's up to entrepreneurs to leverage this. Angela Zeng believes that earth has provided us with an abundance of simple, natural, and nutritious plant-based ingredients — not just to sustain life, but to help it flourish. With this in mind, Angela started her beverage brand to take care of people in a natural way. Now, she's sharing the challenges and lessons she has learned while running her company. In this episode of the Gooder Podcast, host Diana Fryc sits down with Angela Zeng, Founder and CEO of Karviva, to discuss her entrepreneurial journey running a successful, healthy beverage brand. Angela explains where the idea for Karviva came from, how to manage food waste, the challenges and lessons she learned maneuvering a young, growing brand in the beverage industry, and the impacts of veganism and plant-based foods on the American diet.

Leigh Keith is the Co-founder and Co-CEO of Perfects Snacks, which makes fresh-from-the-fridge protein snacks out of love for optimal health, fitness, and nutrition. Leigh has remained steadfast in building healthy communities from the inside out. In July of 2019, Perfect Snacks gained a majority interest acquisition from Mondelēz International, the global snacking leader. Leigh and Perfect Snacks have been awarded the NEXTY Award from New Hope media, and San Diego Magazine also named Leigh a Woman of the Year finalist. In this episode… Do you have what it takes to succeed in the refrigerated snacks sector? At age 19, Leigh Keith started Perfect Snacks with her family. Now, they've revolutionized the billion-dollar protein category. How did they do it? Leigh shares the journey of how Perfect Snacks managed to be successful in creating fresh, grab-and-go snacking options. She says that to succeed in this space, you have to be passionate and expect challenges but have a mindset that every misstep is taking you somewhere. In this episode of the Gooder Podcast, host Diana Fryc sits down with Leigh Keith, the Co-founder and Co-CEO of Perfect Snacks, to discuss the entrepreneurial journey as a successful refrigerated snacks brand. Leigh talks about Perfect Snacks and some of the challenges of running a business as a young person, their acquisition by Mondelēz International, leadership strategies, and her advice to other entrepreneurs.

Suzan (Suz) Hernandez is the Founder and CEO at MamaP, a CPG brand that strives to make Mama Earth proud by offering affordable, eco-friendly alternatives to everyday products in beauty, health, and home goods. Coupled with an MBA from Indiana University and work experience at leading companies like Nike and P&G, Suz has a passion and drive for blending consumer products with purpose, sustainability, and design. Suz is leading the vision, product innovation, and go-to-market for MamaP. MamaP is a triple bottom-line company — focusing on people, planet, and then profits. In this episode… If we take care of Mother Earth, in turn, she'll take care of us. So, how do you promote affordable and eco-friendly products? After becoming aware of the lack of options in the eco-friendly product space, Suz Hernandez founded MamaP. She shares their journey, challenges, and the lessons they've learned running MamaP to encourage other brands that it is possible to have a for-good, for-profit brand that's eco-friendly. Suz believes that together, people have the power to make a difference and put Mother Earth first. In this episode of the Gooder Podcast, host Diana Fryc sits down with Suz Hernandez, the Founder and CEO of MamaP, to discuss ways to successfully run an eco-friendly brand. Suz explains the reasons why MamaP exists as a for-good, for-profit brand, the challenges and lessons they've learned, and how they're growing and creating change.

Tara Staten is the Marketing Director at Bulletproof, where they believe that the right nutrients can help you tap into your potential. By creating products that fuel a path to greatness, Bulletproof helps you feel your best every day. Tara's passion for delighting customers with better-for-you products motivated her to lead microbiology lab work to develop and market new products in the fast-paced CPG world. In this episode… Want to provide healthy food and beverage options? Do you have what it takes to push the boundaries in this field? Marketing Director at Bulletproof, Tara Staten, shares her entrepreneurial journey of how they challenge the nutrition norms to create healthy products that help people live their best lives. She shares her leadership style, challenges, and lessons she has learned in leading a successful CPG brand. Don't miss out! In this episode of the Gooder Podcast, host Diana Fryc sits down with Tara Staten, the Marketing Director at Bulletproof, to discuss ways to run a healthy, successful food and beverage brand. Tara explains the lessons she has learned that have contributed to her success, the leadership style she uses and how it has evolved with time, the importance of having mentors, and advice to leaders.

Katrina Borisjuk is the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks Brands, the first business launched under Mondelēz International's Innovation and Venture hub. Dirt Kitchen Snacks is on a mission to make real veggies irresistibly snackable and help consumers get more veggies into their lives. Katrina has been with Mondelēz International and its precursor Kraft Foods for over 15 years. Through several roles in the global growth organization, Katrina has had the privilege to travel the world, gaining consumer insights and international experience through project work across both developed and emerging markets, including Western Europe, Russia, China, and Mexico. Katrina's current role as an intrapreneur has her growing a startup across both e-commerce and brick and mortar retail from the ground up. Prior to joining the food industry, Katrina worked in investment banking for Bear, Stearns, & Co. and Barnett & Partners LLC in New York. In this episode… Want to maintain a healthy lifestyle by snacking on veggies? Here's how one intrapreneur is helping you do so. With her love for veggies and passion to provide people with healthy options, Katrina Borisjuk founded Dirt Kitchen Snacks. She shares tips on how they came up with a healthy snacking brand of veggies within a multinational established big brand and how they overcame most of their challenges during the process. So, tune in and learn about intrapreneurship and how you can leverage the advantages you have as a startup in a big company.  In this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Borisjuk, the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks, to discuss her intrapreneurial journey in the healthy foods industry. Katrina explains the value of intrapreneurship and lessons she has learned, the process and challenges they faced launching a startup during the pandemic, and her advice to other entrepreneurs.

Nina Tickaradze is the Founder and CEO of NADI, a certified women-owned enterprise and social venture with a mission to create jobs for displaced refugees. NADI produces organic juices and healthy snacks that are sold in organic grocery stores and supermarkets across the US. NADI's products are inspired by ancient Georgian health traditions and old family recipes. Nina is a native of the country of Georgia and was educated primarily in the United States. Nina is the Founder of the Georgia to Georgia Foundation, a nonprofit that promotes relationships between the state of Georgia and the country of Georgia. Nina is also the Co-chair of the Atlanta Tbilisi Sister City Committee and builds stronger business and cultural ties between Atlanta and its sister city of Tbilisi, which is the capital of Georgia. Nina is passionate about the ancient culture of the country of her birth and is an advocate for educating others about Georgia's history, hospitality, and vibrant food and wine scene. Nina is a Certified Sommelier through the International Sommelier Guild. In this episode… Do you have what it takes to run a social entity and achieve its goals? Social ventures come with their challenges, but the benefits of helping communities far outweigh the difficulties. Nina Tickaradze runs a social entity with a mission to create job opportunities for refugees, and at the same time, serve people with healthy product options. Through running this company, she has learned that all businesses need to be unique in terms of their products, have funds, and have a purpose if they want to be successful. Business leaders also need to be in entrepreneurial networks to learn and have the support they require.  In this episode of the Gooder Podcast, host Diana Fryc is joined by Nina Tickaradze, the Founder and CEO of NADI, to discuss tips on how to successfully run a healthy social venture. Nina explains the challenges of running a social venture and lessons she has learned as a leader, the importance of being in an entrepreneurial group outside of your organization, and her advice to other women leaders.

Catherine Jaxon is the Co-founder and Co-CEO of Mission MightyMe, a revolutionary food company on a mission to end the food allergy epidemic by making it easy for parents to include peanuts and other common food allergens in their babies' diets early. Catherine is a mom of three, and her oldest daughter is allergic to most nuts. As a mom who knows what a burden food allergies can be, Catherine is passionate about helping other parents get proactive about preventing them. Prior to founding Mission MightyMe, Catherine was an award-winning journalist with CNN and is still an avid researcher and a journalist at heart. In this episode… Are your kids struggling with food allergies? Would you like to learn proven tips on how to prevent food allergies from infancy? Food allergies are on a rise, especially in the United States. Studies show that about 50% of kids in the US have food allergies. As parents, how do you prevent these allergies? First, you need to know the types of allergen foods. Next, you have to figure out which food your child is allergic to. And finally, you need a solution. There are products being created to help you as a parent prevent food allergies from kids before it gets worse. In this episode of the Gooder Podcast, host Diana Fryc is joined by Catherine Jaxon, the Co-founder and Co-CEO of Mission MightyMe, to discuss ways parents can prevent food allergies in their children. Catherine explains the importance of introducing microdoses of the allergen foods into babies' diets early, the types of allergen foods we have, and the products Mission MightyMe creates to help prevent food allergies.

Sophia Maroon is the Founder and CEO of Dress It Up Dressing, a company that offers olive oil-based dressings with gluten-free, sugar-free, vegan, paleo, keto and Whole-30-friendly varieties. Since Sophia couldn't find a salad dressing on the market that resembled homemade — and because her brother challenged her — she decided to create Dress It Up Dressing using her mother's recipe. Sophia is also a filmmaker with three kids. In this episode… Dressings should be as healthy as your salad. So, where can you get clean, high-quality, classic-flavored dressings to whip up a delicious and healthy dish? People need to understand what they are eating — if it's healthy or not — and that includes the dressing they use on their salad. Sophia Maroon shares her entrepreneurial journey of how she started her dressing and marinades company to provide tips to entrepreneurs on how to run a successful business — and educate people about healthy eating. In this episode of the Gooder Podcast, host Diana Fryc is joined by Sophia Maroon, the Founder and CEO of Dress It Up Dressing, to discuss her entrepreneurial journey in making healthy dressings and marinades for salads. Sophia explains her 10-year journey of scaling Dress It Up Dressing and the mistakes she avoided, the kind of networks an entrepreneur should have to succeed, and her advice to entrepreneurs.

Donna Katz is the CEO and Founder of G's Hard Ginger Beer, a company that crafts vibrantly flavorful, absurdly aromatic, refreshing, and memorable dry hard ginger beers that are ready to drink and ready to mix. Donna is an Australian native who moved to Napa Valley, California in 2013. In 2014, Donna began dry-farming a small block of grapevines by hand and making restrained-style wines. Donna started fermenting ginger for her own digestive health, often incorporating foraged and seasonal ingredients. She quickly came to realize she was making beverages she couldn't buy — ones that had no added sugar or sweeteners and were crafted with only real ingredients. In this episode… Are you struggling to find healthy beverages that you can enjoy as a consumer? How can you have a great business catering to these needs as an entrepreneur? What tips can help you achieve these goals on both the consumer and producer side? Many people nowadays are seeking transparency and cleaner alcohol options to support their active and healthier lifestyles. As an entrepreneur, you should view this as an opportunity to come up with a solution for them. That's why Donna Katz shares her entrepreneurial journey, tips, and lessons she learned as an entrepreneur — and how people can stay healthy. In this episode of the Gooder Podcast, host Diana Fryc is joined by Donna Katz, the CEO and Founder of G's Hard Ginger Beer, to discuss her entrepreneurial journey in beverages, specifically in the alcohol category. Donna talks about what inspired her to found G's Hard Ginger Beer, the lessons she has learned developing the company, and the importance of growing through mentorship and industry networks.

Snehdeep Brar is the Head of Technical Services and R&D at Lenny & Larry's, a company with a strong purpose of sustaining people's energy throughout the day with clean nutrition — without depriving you of your favorite snacks (like cookies). Snehdeep is a CPG leader with an aim to help businesses achieve targets sustainably, through enabling innovation, commercialization, processes, best practices, and capability building. She has worked with developed and emerging brands like PepsiCo, Century Snacks, and Mars. In this episode… What are consumer trends leaning toward in the food and beverage space? How can you gain insight, innovate, and cater to the consumer's needs? Life is so precious, and that's why consumers are turning toward healthier options. The good thing is that a lot of companies are advocates for healthy living, like Lenny & Larry's, and are exemplary, innovative brands. These successful brands learn from challenges, bring that consumer feedback into the innovation process early on, have conceptual thinking, and are quick to come up with ideas.  In this episode of the Gooder Podcast, host Diana Fryc is joined by Snehdeep Brar, the Head of Technical Services and R&D at Lenny & Larry's, to discuss design thinking in innovation within the world of BFY food and beverage. Snehdeep explains strategies to successfully work in different markets, the tools and tactics she uses to be successful, and advice to people working with different brands.

Richa Gupta is the President and Founder of Good Food For Good, a Toronto-based, purpose-driven brand on a mission to make it easy for people to eat well and do good. Richa was driven to start this brand by her growing desire to make a difference in the world through food. Richa's fierce belief in the power of real, whole food and her love for cooking empowered her to create food products that were both nutritious and delicious. Richa is a passionate consumer marketer with over 15 years of experience in Canada, USA, and India spanning consumer packaged goods, retail, and fashion industries. In this episode… How do you bridge the gap between convenience, quality, giving, and consumption? How do you provide food that people feel good about where healthy meets delicious? Richa Gupta says that brand owners should learn as much as they can about their consumers' needs in order to make a product that is tailored to them, thus increasing sales and reducing waste. Additionally, brands need to align their values with those of the community to do good beyond the business. In this episode of the Gooder Podcast, host Diana Fryc is joined by Richa Gupta, the President and Founder of Good Food For Good, to discuss ways you can provide healthy food to consumers and run a successful business all at the same time. Richa shares her entrepreneurial journey and lessons she has learned, the details of mindful consumption, waste, and recycling, and her advice to other entrepreneurs wanting to make an impact.

Rebecca Hamilton is the second-generation Owner and Co-CEO at Badger, a natural and organic personal care manufacturer, known for its unique company philosophy, pioneering family-friendly benefits, and B Corp community engagement. In addition to her role as Co-CEO, Rebecca leads marketing and sustainability initiatives. She's an advocate for issues concerning the environment, ingredient transparency, and societal change. Rebecca has spoken at the White House, addressed the UN Convention on biological diversity in support of organic and regenerative agriculture, and testified before Congress on behalf of safer cosmetics. Rebecca has also attended the Senate and House briefings on Capitol Hill in support of family-friendly workplace practices and chemical reform. In this episode… How can you run a profitable business and have a positive impact on the world at the same time? Almost everyone dreams of running a business that positively impacts the environment and community and has good returns. As a business owner and advocate for environmental issues, ingredient transparency, and societal change, Rebecca Hamilton knows exactly what it takes to bring about positive change. From mission-aligned partnerships to leadership activism, Rebecca shares her journey to success to inspire other entrepreneurs out there. In this episode of the Gooder Podcast, host Diana Fryc is joined by Rebecca Hamilton, second-generation Owner and Co-CEO at Badger, to discuss ways to impact the world positively with your brand and have good returns. Rebecca explains how she uses Badger as a platform to enact positive change, impacts the National Women's Business Council has on women in business, and she gives advice to people who want to be advocates and good business owners, brand stewards, and leaders within their organization.

Maria Covarrubias is the Co-founder and Culinary Expert at Cien Chiles, a company that creates sustainable, healthy, and delicious hot sauces that make meals better while making the world a better place to cook them. Maria is an experienced culinary developer with a demonstrated history in the food and beverage industry. She also works at Chosen Foods as a Corporate Culinary Specialist. Previously, Maria worked as a professionally trained chef under Thomas Keller's Restaurant Group, both in Napa Valley and New York City. Maria has been inspired by the flavors, taste, and power of food from a very young age. She finds joy in cooking for her daughter, friends, and family and showcasing fresh ingredients in every meal. For Maria, sourcing fresh, local, and seasonal ingredients is a priority for everything. In this episode… Is your mission to offer the world sustainable, healthy, and delicious meals — and run a successful business at the same time? Maria Covarrubias, “the sauce queen,” has learned many lessons throughout her career as a successful entrepreneur. Now, she is sharing her insights to help others achieve their goals, eat better, and live a healthy life. To be successful, Maria says entrepreneurs need to have mentors, stop chasing too many opportunities at once, know the ins and outs of the business they want to create, and much more. Achieving success is easier if you learn from entrepreneurs that have already made it. In this episode of the Gooder Podcast, host Diana Fryc is joined by Maria Covarrubias, the Co-founder and Culinary Expert at Cien Chiles, to discuss her entrepreneurial journey as “the sauce queen.” Maria shares the inspirations behind her sauce ideas, the importance of having mentors in any venture of your life, and her advice to entrepreneurs, innovators, and creators.

Erika Cottrell is the Vice President of Marketing for Harbor Wholesale. Erika has extensive experience building beloved brands with inspired marketing and innovation that consumers, customers, and employees love. She is a consumer-centered leader leveraging entrepreneurial, mid-size, and Fortune 500 experience to lead the strategic planning, development, and execution of a company's business objectives. Previously, Erika was the General Manager of the Coffee Solutions Group for The Middleby Corporation and the Vice President of Marketing in the Consumer Foods Division for The J.M. Smucker Company. In this episode… Running a national CPG brand and a distribution company seems like two different playing fields — but they might not be as different as you think. Managing both types of companies requires strong leadership skills, authenticity and genuine concern for employees, and knowledge about the ins and outs of a business. What other skills are necessary to run two different types of companies? Erika Cottrell is here to tell you. In this episode of the Gooder Podcast, host Diana Fryc is joined by Erika Cottrell, Vice President of Marketing for Harbor Wholesale, to discuss her path in the world of CPG and distribution. Erika shares how her experiences at Smucker's helped her grow Harbor Wholesale, how she helped Smucker's smoothly integrate two companies after an acquisition, and why she loves working at Harbor Wholesale.

Mae Steigler is the CEO at Organifi, a brand that uses the healing powers of superfoods to make healthy living easy, fun, and delicious. Mae is a maker of premium, great-tasting adaptogenic blends. Responsible for the brand's overall alignment, Mae is driven by her passion and responsibility for the development of Organifi's people and processes. Organifi has been named one of Inc.'s 5000 fastest-growing companies four times and was on Forbes' “great places to work” list for the last three years. In this episode… Are you struggling to make healthy living the new norm for you and your family? Mae Steigler says that choosing delicious, healthy options doesn't have to be complicated. As she talks about some of the healing powers that superfoods have, she also shares how her company is empowering others to take action and live healthier lives. Mae believes healthy eating should be for everyone, and that's why she's creating content to educate people on its importance. In this episode of the Gooder Podcast, Diana Fryc is joined by Mae Steigler, the CEO at Organifi, to discuss how Mae successfully runs an organic brand. Mae explains the impacts of eating organically-produced foods, ways to empower your team to be sustainable, and the importance of educating people on eating healthy. Plus, Mae talks about some of the leadership skills she's learned and how she helped the company pivot during the start of the pandemic.