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Resilience, Leadership, and Redefining Success with Farnaz Azmoodeh, CTO of Linktree.In this episode of She Leads, Carly sits down with Farnaz Azmoodeh, the Chief Technology Officer of Linktree. Farnaz shares her remarkable journey, from growing up in Iran to becoming a leader in the tech industry. Her story highlights resilience, adaptability, and the transformative power of diverse leadership.Join us as Farnaz reflects on her childhood, her passion for engineering, and her transition from technical roles to executive leadership. She also shares valuable insights into building a supportive work culture, fostering effective collaboration, and navigating challenges with a positive, gamified mindset.Whether you're an aspiring leader, a tech enthusiast, or simply looking for inspiration, this episode is packed with wisdom, vulnerability, and practical advice.Episode Highlights:00:52 – Introduction02:03 – Farnaz's Early Life and Childhood in Iran05:44 – Academic Journey and Introduction to Coding08:53 – University Experience and Gender Dynamics in Engineering12:18 – Transition to the United States and Cultural Adaptation15:29 – Entering the Tech Industry and Joining Google17:24 – Career Growth and Leadership at Google and Snap23:09 – Reflecting on Tough Times and Resilience25:50 – The Concept of Wartime Leadership26:35 – "Bull in a China Shop": A Unique Leadership Style28:12 – Building Relationships with Kindness29:18 – Transitioning from Engineer to CTO31:09 – Joining Linktree: A New Adventure37:18 – Navigating Challenges with a Gamified Mindset39:03 – Addressing Gender Disparities in Tech42:09 – Redefining Success and Embracing Struggle45:50 – The Art of Loving and CaringKey Takeaways:How resilience shaped Farnaz's journey from Iran to the U.S.The importance of adaptability in career transitions.Building strong work cultures and effective executive relationships.Addressing gender disparities and fostering diverse leadership styles.The evolving definition of success and finding joy in challenges.Tune in to hear Farnaz's inspiring story and her advice for aspiring leaders navigating their own unique journeys.
Ossa is the President of Aurora – a public company that provides self-driving technology for safe, accessible, and efficient transportation - with a market cap of ~ $9 billion dollars.Prior to Aurora, Ossa spent over twenty years at innovative technology companies in high-growth industries, serving in both strategic and operational functions. Most recently, she served as president & COO of Istation, a leading education technology provider serving millions of students across the United States. Prior to Istation, Ossa served as senior vice president of strategy and analytics at the dominant dating company Match Group, known for such brands as match.com and Tinder. In addition, she spent almost a decade at global consulting firm Bain & Co, ultimately serving as a partner in the technology, media, and telecom practice. She began her career as an investment banking analyst at Goldman Sachs. Ossa also serves on the board of directors for Instructure, a public edtech company serving over 30 million users, and Hometown Ticketing, a digital ticketing company.Ossa is a member of the Yale Alumni Association Board of Governors and has a bachelor's in economics from Yale University, an MBA from Stanford Graduate School of Business, and a master's in education from Stanford Graduate School of Education. She holds both Swedish and American citizenship and is fluent in both Swedish and English. She is also married with two teenage daughters.-----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | YoutubeCheck out the She Leads website-----In Today's Episode with Ossa Fisher We Discuss:1. Ossa's Upbringing and Passion for School2. Early Professional Years at Goldman Sachs 3. Choosing To Go To Stanford Business Schools + Masters In Education4. Joining Consulting at Bain for 10+ years 5. Decision-Making Formula: Will I Regret It in the Future?6. Self-Advocacy at Bain7. The Biological Clock Women Face8. Lessons in Transitions from IC to Manager9. Choosing to join Match Group 10. Goal-Setting 11. Transitions into C-Suite Executive + Navigating Restlessness12. Joining Aurora and Leading A $10Bn Company 13. Honing the Craft of InfluencePlease share She Leads with a friend and Leave a Review!
Maureen is the Co-Founder and CEO of Baobab Studios, a 10-time Emmy winning interactive animation company that blends cutting edge technology (AI, metaverse, mixed reality) with storytelling. Baobab Studios was named Fast Company's 2018 Most innovative company and the industry leader in merging gaming and Hollywood after winning 4 interactive Emmys. With Baobab, Maureen has created projects that have attracted incredible talent - including Oprah. John Legend, Kate Winslet and Ali Wong. Before founding Baobab, Maureen earned her bachelor's degree from Stanford University in a self-designed major that combined arts, computer science, and psychology. After Stanford, she held senior product and UI roles at ebay and also helped birth the social casual games revolution as Zynga's VP of Games, overseeing the original Farmville franchise.She also interned at Pixar while completing her master's degree at Harvard Business School.Maureen's work has earned her recognition as one of Ad Age's Most Creative People of the Year, Gold House's Top 100 Influential Asians, and Variety's Executive to Watch and Top Digital Creative lists.-----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | YoutubeCheck out the She Leads website-----In Today's Episode with Maureen Fan We Discuss:1. Maureen's Upbringing and Values Instilled 2. Early Adversity in Assimilation with Asian Identity3. Conflict between Passion and Job Security 4. Attending Stanford University: Creating Her Own Major 5. The Power of Champions and Mentorship6. How To Ask for a Mentor7. The Value of Business School: Is It Worth It?8. Doing the Dirty Work in Hollywood9. Transition into Tech at Ebay and Zynga 10. Founding Baobab Studies 11. Building Self-Esteem + Confidence as a Founder Please share She Leads with a friend and Leave a Review!
Lara leads all things marketing, partnerships, business development and communications at Linktree, a platform that allows creators to build personalized landing pages with multiple links to all of their content.Before joining Linktree, Lara spent a decade at Twitter (now known as X), where she served as Global VP of Partners & Marketing. In her early days at Twitter, she was the Head of Entertainment and Lifestyle Partnerships, where she shaped and redefined Twitter's narrative for talent and entertainment partners.One of her standout achievements in this role was spearheading the iconic activation of Ellen DeGeneres' selfie at the 2014 Oscars.She earned her bachelor's degree in Political Science from the University of Rochester and began her career as Editorial Director at US Weekly, back when it was owned by Wenner Media.-----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | YoutubeCheck out the She Leads website-----In Today's Episode with Lara Cohen We Discuss:1. Lara's Upbringing 2. Career + College Aspirations in Political Journalism3. Early Career at US Weekly - Entertainment Journalism4. Entertainment Media Pre-Social Media 5. Journalism Culture: Deadlines, Constant Grinding, Hustle. 6. Transition from Conventional Journalism into Tech at Twitter7. The Genesis of the Iconic Ellen Degeneres Selfie at the Oscars8. The Value of Being the Non-Technical One in the Room9. The Power of Storytelling in Marketing 10. The Rise and Implications of the Creator Economy11. Twitter Under Elon's Takeover11. Linktree's Campaign for Voter Registration is LIVE! To find out more information, check out the Linktree blog and this USA Today articlePlease share She Leads with a friend and Leave a Review!
Renee is the Founder & CEO of Amazi Foods, a mindful tropical-fruit food company that works directly with small businesses and farmers groups in Uganda to make these delicious snacks that are bringing some much-needed excitement into the dried fruit category. Amazi originated largely from Renee's college trip to Uganda where she completed her thesis research. She noticed that there were many delicious local organic fruits - something that wasn't prevalent in the states. However, the local markets had very limited access outside Uganda. The supply chains were broken. Now, Renee is dedicated to building a better supply chain and supporting economic development in Uganda. Fast forward a few more years, Amazi has sourced from over 300 farmers in Uganda with more than half being women, and is in top retailers like Amazon, Wegmans and soon to be Whole Foods Market. Renee earned her Bachelors degree in Economics and the College of Social Studies from Wesleyan University. A fun fact: on the side, Renee has also been a fitness guru for most of her life – working as a lead strength trainer and yoga teacher. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | YoutubeCheck out the She Leads website-----In Today's Episode with Renee Dunn We Discuss:1. Renee's Upbringing + Family Values 2. Study Abroad Experience at Uganda 3. Forming a Thesis Around Local Entrepreneurship4. Challenges and Gaps in the Local Ugandan Food Markets5. Navigating the Quarter-Life Crisis at 25yo6. Transition from Yoga to Founder7. Knowing Nothing About the Food Industry to Being a CPG Founder8. Amazi Foods Founding Story9. The Challenges and Lessons of Founding as a Solo Founder10. Life and Entrepreneurship is an Infinity SignPlease share She Leads with a friend and Leave a Review!
*TW: Discussion Around Eating Disorders* Ali is the Co-Founder and CEO of Oat Haus, the first-ever spreadable granola. Think the texture of nut butter, but the warm, familiar taste of granola.She founded Oat Haus back in 2018 as it was part of her recovery journey from disordered eating. She searched high and low for a nut-free spread that resonated with her, but couldn't find one. She came up with the idea to create one out of oats, and Granola Butter was born! Now, Oat Haus is sold at over 5000 retailers across the country, including Whole Foods Market, Publix, Amazon, and Target. All of this earned her a much deserved 2024 EY Entrepreneur of the Year Award. Prior to Oat Haus, she thought she would be a doctor. She studied pre-med at the University of California Berkeley, earning a bachelors degree in nutritional sciences. While she ultimately decided not to become a doctor, she did continue in digital health for a few years, working in marketing at Doximity - the largest medical network. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | YoutubeCheck out the She Leads website-----In Today's Episode with Ali Bonar We Discuss:1. Early Childhood Passions + A Love for Food 2. Forgoing A Medical Career at Berkeley3. Choosing a Career Path + Trusting Your Inner Voice 4. Struggling with Eating Disorders + Journey to Recovery5. Founding Story of Oat Haus 6. Choosing a Co-Founder7. The Power of Delusion and Grit in Entrepreneurship8. Early Mistakes: Pressed Juice Story 9. Branding + Naming Lessons10. Power of Content Creation + Building Community 11. Empathy and Intuition are Superpowers Please share She Leads with a friend and Leave a Review!
Camilla is the Chief Operating Officer of Brex, a financial technology company that provides a range of financial services tailored to startups and other businesses. Camilla started at Brex as the Head and VP of Finance before transitioning into the operations side as the SVP of Global Operations before becoming the COO. Prior to Brex, Camilla worked at Kraft Heinz, one of the largest food and beverage companies in the world - starting as a Finance Analyst to becoming the Director of Finance in just under 3 years and she also worked in private equity and portfolio management in Brazil. Camilla earned her Bachelors degree in Aeronautics and Mechanical Engineering from Instituto Tecnológico de Aeronáutica - ITA, one of the most respected and top universities based in Brazil specializing in aerospace science and engineering. She was one of only 6 women in her graduating class of 120 people. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----In Today's Episode with Camilla Matias We Discuss:1. Growing Up in Brazil + Studying Mechanical Engineering in a Male-Dominated, Military University2. Embracing Challenges Throughout Life 3. Optimizing for Financial Independence in Early Career4. Navigating Early Career: Focus on Learning + People + Cold-Emailing 5. Transitioning from Finance to Management at Kraft Heinz6. Self-Advocacy in Career Growth - Rising Up the Ladder in 3 years7. Standing Out To Your Advantage8. The Value of Plan A, Plan B, Plan C in Operations 9. Operations at Brex10. Find Your Superpower and Invest In ItPlease share She Leads with a friend and Leave a Review!
Lauren is is the Founder and CEO of Love and Chew Brands, a company that manufactures and distributes tasty protein cookies that are clean-label and guilt-free - with a mission to be the leader in the plant-based dessert category and to inspire ppl to enjoy healthier and more sustainable treats. Love + Chew products are on the shelves of over 2,000 stores including Sprouts, Costco, Whole Foods Market, and Amazon, reaching millions of consumers across the US.Before founding Love+Chew, Lauren worked in the sustainable energy technology space – in an energy storage startup called Stem and at Tesla, in business development, operations and sales roles. Lauren earned her Bachelors degree in Sociology, International Studies and Mandarin from the University of California San Diego. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes: 1. Intro of She Leads + Lauren Chew 2. Lauren's early influences + growing up 3. Navigating the Corporate World and Discovering Passion for Sustainability4. Transition from Side-Hustle to Full-Time Business5. Bootsrapping6. Running a Consumer-Packaged Goods Co Do's and Don't's7. The Process of Rebranding8. Balancing Work and Family Life9. Challenges of Entrepreneurship10. Overcoming Self-doubt as a Solo Female FounderPlease share She Leads with a friend and Leave a Review!
Elena is the Chief Financial Officer of Toast, the cloud-based, end-to-end technology platform purpose-built for the entire restaurant community - a public company now valued close to $15Bn. With more than 30 years of experience in leading large global organizations, Elena's expertise ranges from scaling and building SaaS businesses into multi-billion organizations and building and leading large-scale operational teams. Before joining Toast, Elena has held senior roles in finance working as the VP of Finance at Charles Schwab, SVP of Finance and Strategy at Salesforce and the Chief Financial Officer at Zendesk, where she helped scale the company to over $1 billion in annual revenue.Beyond operating, Elena is an investor and sits on the board of PagerDuty. She is also the chair of the Berkeley Haas School Board, serving as the first woman to serve in this role; Berkeley is also where she earned her Bachelors degree in Accounting. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes: 1. Intro of Elena Gomez + She Leads2. Elena's Upbringing 3. The Value of Education and Work Ethic4. The Influence of Elena's Grandfather in Accounting5. Early Career at Charles Schwab + Navigating Imposter Syndrome6. Transition to Salesforce7. Authenticity and Self-Advocacy in the Workplace8. Becoming CFO + Building Trust in Relationships9. Top 3 Skills in a CFO: Storytelling, Communication, Customer Obsession10. Advocating for Diversity and Inclusion11. 'Work-Life Balance' as a Mother and CFOPlease share She Leads with a friend and Leave a Review!
Jessica is the CEO and Founder of Ours, a virtual couples therapy and premarital counseling platform with a mission to make couples therapy more accessible, destigmatized and designed for young, modern couples. Beyond Ours, Jessica also founded Access Distributed to help students at non-target recruiting schools land internships in finance and she also founded BLAZE Skincare, a personalized skincare brand. However, Jessica's career started in finance. She received her Bachelors in accounting and finance from Georgetown University, and then started her professional career as an investment banker at Morgan Stanley and The Carlyle Group before receiving her MBA from Stanford Graduate School of business. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----1. Welcome to She Leads 2. Growing Up & Jessica's Upbringing3. Odd Jobs4. Choosing a Major in Finance and Business + Lessons Learned5. Power of Mentorship and Selecting the Right Ones6. Going to Business School and Having No Regrets7. Starting Access Distributed8. Founding Ours 9. Breaking Down the Stigma of Couples Therapy 10. Choosing a Cofounder: Kindness + Communication + Trust11. Lessons in Fundraising: Fake Excitement
Audrey is the Founder and CEO of Curious Cardinals, an edtech company committed to empowering K-12 students to discover and pursue their passions with the guidance of college mentors.Audrey started Curious Cardinals as a freshman at Stanford University, where she was pursuing a Bachelors degree in History. Just one year later, the COVID pandemic hit and Audrey ultimately decided to take a leave of absence from Stanford to pursue Curious Cardinals full time. Today, Curious Cardinals is a global community of over 500 top college students mentoring kids across the globe.Audrey has spoken on CNN, the Today Show and in Forbes to share her vision to create a community of lifelong learners and doers. She was also recognized in the 2022 Forbes 30 Under 30 Education and Youngest category.-----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Audrey's Upbringing in NY3. Audrey as a Child - being her own CEO4. Going to Stanford with a 10-year Plan5. The Impact of COVID6. Founding Story of Curious Cardinals 7. Power of Project-Based Learning and Mentorship in Education8. Fundraising for Curious Cardinals and Lessons Along the Way9. The Role of AI in Education Today10. The Power of Resilience and Continuous LearningPlease share She Leads with a friend and Leave a Review!
Jenna is the Co-Founder and Co-CEO of Harper Wilde, the DTC brand disrupting the $16 billion dollar intimate apparel industry with its mission to take the B.S. out of Bra Shopping. Jenna and the brand have been recognized as Forbes 30 Under 30 and Inc. Top 100 Female Founders as well as has been featured in Vogue, the New York Times, The Today Show, Good Morning America and many more. Jenna received her B.A. in Biological Sciences and Economics from Cornell University and her MBA from The Wharton School at the University of Pennsylvania, where she met her co-founder, Jane Fisher, and together began working on bringing Harper Wilde to life.Prior to Harper Wilde, as you will soon learn, Jenna worked as a consultant at Deloitte for 4 years as well as at digital health startups in a product management role. Her passion for healthcare and biology stemmed largely from her upbringing, coming from a family of physicians. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Jenna's upbringing in a family of physicians3. Choosing a career path 4. Transitioning from consulting to startups 5. Discovering the idea for Harper Wilde6. The Power of self-belief and taking risks 7. Navigating pushback from investors with Harper Wilde8. Building a strong company culture9. Lessons learned as an entrepreneur10. Defining success and personal growthPlease share She Leads with a friend and Leave a Review!
Gracie is an American figure skater. She is a 2014 Olympic bronze medalist, a six-time Grand Prix medalist, and a two-time U.S. national champion - both in 2014 and 2016. In 2017, Gracie stepped away from the ice to seek help for her mental health around depression, anxiety, suicidal ideation, and an eating disorder. She recently returned to the ice and has become a passionate mental health advocate - leading her to be featured in Sports Illustrated, the Players Tribune, the NY Times, the HBO documentary, Weight of Gold, and countless other news sources. Given her experience, she's led countless mental health initiatives and was recognized with the 2022 Bell of Hope Award. She recently released her memoir "Outofshapeworthlessloser: A Memoir of Figure Skating, F*cking Up, and Figuring It Out…" - a book in which she provides the most authentic and deep look into her journey from growing up to where she is today - navigating the world of being in the public eye as an elite figure skater. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Gracie's Childhood and Upbringing3. Gracie's Spirited Personality 4. Her introduction to Figure Skating 5. The Pressure and Subjectivity of Figure Skating 6. Finding Out She's an Olympian7. The Pressure of Body Image in Figure Skating 8. Promoting a Healthier Body Image in Sports 9. Creating a Safe Space for Athletes - Mental Health10. Quieting the Inner Critic Please share She Leads with a friend and Leave a Review!
Raegan is the Co-Founder and former CEO of Aden + Anais – the baby lifestyle brand globally recognized for its high-quality design-driven muslin swaddles and baby products.Her success with Aden + Anais earned her reputable awards, including being named as one of EY's Entrepreneurs of the Year, considered one of the most prestigious business awards in the world. Aside from founding, Raegan sits on the board of directors for Hopeland, a nonprofit created to help children who are separated from their family. Raegan is the author of "WHAT IT TAKES: How I Built a $100 Million Business Against the Odds", where she shares the story of her entrepreneurial journey from the kitchen table to a 100 million dollar global business. Perhaps even more impressive than all of this, Raegan is the mother to four beautiful daughters! -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Raegan's Childhood and Upbringing3. Moving to New York4. Founding Story of Aden + Anais 5. Challenges in Co-Founder Relationships7. Choosing the Right Co-Founder8. Scaling a Global Business9. Hiring and building a team based on core traits 10. Navigating the Challenges of Raising Capital11. The Power of Resilience and Hard Work12. Finding Happiness and Living in the MomentPlease share She Leads with a friend and Leave a Review!
With over twenty years' of experience, Charlene is one of the most renowned celebrity and editorial stylists of her generation. Her work has graced the Oscars, the Golden Globes and the Cannes Film Festival, earning her recognition in Vogue, Vanity Fair, Forbes and many more. She has become a recognized stylist and designer for today's icons including Sofia Vergara, Eva Longoria, and Vince Vaughn.Charlene's styling endeavors span from high profile magazines to television, for clients such as Coca-Cola, Tissot, L'Oreal, Remy Martin, Nike, Guess and T-Mobile.Now, Charlene is also the founder of Stone Windsor. Largely inspired by her daughter, Stone – Charlene has created a childrenswear collection that offers premium, eco-conscious clothing for kids (even the picky ones) that is designed for an easy and seamless mix and match styling process.----- You can find Charlene's styling website here: https://charleneroxborough.com/You can follow Charlene's Instagram here: https://www.instagram.com/charroxstylist/?hl=enShop and explore Stone Windsor here: https://stonewindsor.com/-----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn, Miriam Haart and many more.Follow us on Instagram | LinkedIn | Youtube-----Please share She Leads with a friend and leave a review!
This episode was first recorded and released in September, 2020. Angie Bastian, the visionary co-founder of Angie's BOOMCHICKAPOP, ignited a global popcorn revolution from the confines of her Minnesota garage in 2001. She crafted a beloved brand of gluten-free, non-GMO popcorn that has taken the world by storm. In 2017, Conagra Brands recognized the exceptional appeal of Angie's BOOMCHICKAPOP and acquired the company, propelling it to new heights of success.Angie's outstanding achievements have garnered her well-deserved recognition. She has been honored as a Pioneer in Food and proudly inducted into the esteemed MN Women's Business Hall of Fame. Beyond her role at Angie's BOOMCHICKAPOP, Angie actively contributes to various ventures, serving on the boards of Prospera Foods and Opportunity International Nicaragua. A former Psychiatric Nurse Practitioner, she made the bold decision to retire from her nursing career in 2011, fully dedicating herself to the world of entrepreneurship.With an enduring partnership spanning 28 years, Angie and her husband have built a legacy that extends beyond business success. Together, they have raised two remarkable children and remain an inspiration to aspiring entrepreneurs everywhere. Angie Bastian's extraordinary journey exemplifies the power of determination, innovation, and unwavering commitment to creating something truly extraordinary.-----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn, Miriam Haart and many more.Follow us on Instagram | LinkedIn | Youtube-----If you're enjoying the show, please share it with a friend and leave a review!
Aisha is the founder of Bossy Cosmetics, a hyper-growth independent beauty company that inspires, empowers, and champions ambitious working women. Under her leadership, the company has grown from a purely digitally native footprint to retailing in over 600 retail doors across the country, including JCPenney and Nordstrom, as well as on Amazon.com. The brand was selected (numerous times) as one of the coveted “Oprah's Favorite Things”, and has won honorable mentions and awards from Fast Company in Innovation by Design and various product awards from Self and Ebony Magazines. In the 5 years since its founding, Aisha has redefined the way beauty companies “see” professional women and has been featured in NPR's How I Built Resilience,, Forbes, W Magazine, InStyle, Refinery29, amongst others.Prior to founding Bossy Cosmetics, Aisha led a different life - as a 20-year global finance executive having worked over the course of her career at Goldman Sachs, Morgan Stanley, Lehman Brothers, Standard Chartered Bank, World Bank, and Rand Merchant Bank. Aishe has worked on over $130 billion in M&A, private equity financings, IPOs, and public capital market transactions. She holds a Bachelor of Arts degree from Cornell University, an MBA from the Harvard Business School, and was a Fellow in the Distinguished Careers Institute at Stanford University. Perhaps even more impressive than all of this, Aisha is a wife and the mother of three sons! -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn, Miriam Haart and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Aisha's Childhood and Values3. Emphasis and Importance of Education 4. Grappling with her Dual Identity as a Nigerian Growing Up in America5. The Value and Optimizing for Money and Finding Financial Security Growing Up6. Navigating Career Paths – Tackling Job Security Vs. Passion7. Optimizing for Wealth as a Woman8. Rising Up the Investment Banking and Finance Career Path Ladder 9. Choosing to go to Harvard Business School 10. Aisha's Mental Health During the Pinnacle of Her Banking Career11. Quitting her Banking Job (and the Health Scare that Led to this)12. Balancing Work and Family 13. Taking off to Palo Alto and the Distinguished Careers Institute Fellowship at Stanford 14. Founding Bossy Cosmetics + Early Days 15. Venture Capital Responses + Rejections of Bossy Cosmetics16. Aisha Defining Success - Then and Now If you're enjoying the show, please share it with a friend and leave a r
My guest today is Wendy Weston.Wendy Weston started Perfect Picnic with a dream, a small blanket and endless drive and passion. She decided to hang up her figure skates, moving on from her career as a successful competitive skating coach. She has worked her way from the bottom literally - from the basements of Chinatown to her Perfect Picnic storefront across from Central Park. Wendy now delivers her vision of delicious food, and a luxury experience to New York City, The Hamptons and Cape Cod. Over the past 13 years Weston has transformed her vision into a successful business selling millions of dollars worth of picnics. She additionally has paved the way for others in the fast growing "Picnic Industry". The idea "if you can make it here you can make it anywhere" has kept her going as she balanced being a single mother determined to show her daughter what a strong woman could accomplish on her own. She has turned a quiet corner of the Upper West side to a destination for New Yorkers and travelers from around the world. She was recently awarded the Women in Business award from Chase Bank.-----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn, Miriam Haart and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Wendy's Childhood + Figure Skating 3. The Impact and Challenges of Leaving Figure Skating on Her Identity4. The Importance of Freedom and Independence5. Lessons Learned Along the Way with Finding Independence6. Evaluating Opportunities and Navigating Life7. Dealing with Disappointment and Expectations 8. Inspiration for Perfect Picnic 9. Rewards and Challenges of Founding a Company10. Work-Life Balance and Putting Yourself First 11. Separating Success from Self-Worth 12. Learning Curve of Founding Perfect Picnic13. Passion for Women's Sexual Health 14. Contrary Opinion of Birth and Death 15. The Practice of Acceptanance Wendy's Passion? Women's Sexual Health and the Difference of Discourse Wendy's life-time craft she is honing? AcceptanceIf you're enjoying the show, please share it with a friend and leave a review!
Holly is the Co-Founder of Kabam – a mobile gaming company that sold for approximately $1B to NetMarble in 2017. They grew Kabam to over 1500 employees with 6 offices worldwide. Prior to Kabam, Holly graduated from UCLA with a degree in Communications and East Asian studies and received her Masters from Berkeley in Information Management and Systems. She started her professional career in consulting and working as a User Interface Designer at AOL. Throughout her 10-year tenure as the Co-Founder of Kabam, Holly led efforts in a variety of roles: including User Experience, HR, Development and People. Her work has contributed to record revenue growth for Kabam year over year from $0 to $400MM annually, that led Kabam into the unicorn club in 2014. She led the design for Kabam's award-winning "Kingdoms of Camelot" franchise, which has grossed over $250 million in less than four years and the extension game, which was the top grossing app on iOS in 2012. After Kabam, Holly transitioned to the other side of the table as an investor. She spent 2 years as a Visiting Partner at Y Combinator - the leading startup accelerator for entrepreneurs. She is a consummate entrepreneur, executive, and startup mentor. Naturally, Holly has been a leading woman in gaming and entrepreneurship, named by Fortune as the “10 Most Powerful Women in Gaming”. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn, Miriam Haart and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Holly's Early Life and Influences 3. Navigating and Finding Peace with her Asian Identity 4. Meeting Co-Founders and Initial Brainstorming Ideas 5. Founding a Company Idea 1: Social Corporate Network6. Challenges in Building a B2B Business7. Pivoting to Community Apps on Facebook 8. Entering the Gaming Industry 9. Navigating the 2008 Recession 10. Scaling Culture 11. Balancing Diversity & Scaling in Hiring 12. Experience as a Woman in Gaming 13. Selling Kabam for Over $1 Billion Dollars 14. Book Recs & Lifetime Craft Holly's book recommendation? The bible Holly's life-time craft she is honing? Being OpenIf you're enjoying the show, please share it with a friend and leave a review!
Fran is a serial entrepreneur and Super Founder with over 25 years of experience pioneering category-disrupting B2C and B2B internet businesses. Fran is widely recognized for her leadership as Co-Founder and first General Manager of the online dating service Match.com, Founder of the privacy compliance tech company TRUSTe (now known as TrustArc), and Founder and CEO of her current venture, BabyQuip, the #1 global baby gear rental brand. BabyQuip currently serves over 2k markets and maintains a network of independent gig economy entrepreneurs in the thousands. As an award-winning business icon, trailblazer for women in tech, and advocate for female entrepreneurship, Fran has been named to the “150 Most Influential Women in Bay Area Business” by the SF Business Times, “Top 25 Women in Tech to Watch in Silicon Valley” by AlwaysOn and she is the 2016 recipient of the prestigious Jerry I. Porras Latino Leadership Award from Stanford Graduate School of Business, where she earned her Bachelors and MBA. Fran was also a featured expert on entrepreneurship in the acclaimed documentary film “She Started It” and appeared on ABC's Shark Tank.-----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn, Miriam Haart and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Tanya's Early Life + Entrepreneurial Spirit3. Her First Yogurt Shop at Stanford4. Transition Post-Stanford into Consulting and Clorox Co. 5. The Rise of the Internet6. Founding Story of Match.com 7. Reflections + the Impact of Match.com 8. Lessons Learned + Advice for Female Founders9. Living in the Future and Identifying Opportunities10. Career Trajectory: Transition to Women.com and Founding TrustArc11. Gaining Confidence in each Career Pivot12. Founding BabyQuip13. Navigating Challenges and Adapting to the Gig Economy14. Recognizing true PMF15. The Importance of Timing in Entrepreneurship16. Working with Family in Business17. Ever-Changing Perspectives on Success18. Addressing Gender Biases and Stereotypes19. Challenging Misrepresentation and Advocating for Women 20. Changing Perspectives on Marriage21. Honing Patience and Being Present Fran's changed perspective in the last decade? MarriageFran's life-time craft she is honing? Patience + Being PresentIf you're enjoying the show, please share it with a friend and leave a review!
My guest today is Emily Harburg. Emily is the Cofounder and CEO of PairUp, a B2B SaaS platform that boosts workplace knowledge-sharing, increases connectivity, and helps you solve problems more efficiently at work Emily's background spans industry, startups, and academia. She has worked at Walt Disney Imagineering where she designed technology for the Disney theme parks, at Facebook (Meta) where she worked as a UX researcher, and at EF Education First where she led the Emerging Tech and Innovation team designing tech to support millions of students around the world. In 2015, Emily co-founded Brave Initiatives, an organization dedicated to helping women build tech skills and confidence in coding for social impact. Emily's academic research lies at the intersection of technology and social behavior, and the role that technology can play in building self-efficacy and confidence. Her research has been published and shared in global conferences, academic journals, case studies, and news publications -- including the Harvard Business Review, TEDx, CNN, and more.Emily graduated with a B.A. in Social Anthropology and Psychology from Harvard College, and with a Ph.D. in Technology and Social Behavior from Northwestern University. -----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn, Miriam Haart and many more.Follow us on Instagram | LinkedIn | Youtube-----Show Notes:1. Welcome to She Leads2. Emily's Childhood and Early Interests3. Navigating College and her Career Path4. Designing Technology for Walt Disney 5. Imposter Syndrome and Confidence6. Pursuing a PhD 7. Taking Risks, Following Passion, Quieting the Inner Voices 8. Overcoming Self-Doubt and Taking the Founder Leap9. Founding Story of PairUp10. Fundraising and Hiring Challenges11. Building a Supportive Founder Community12. Lessons Learned and Advice for Founders13. Defining and Evolving Company Culture14. Importance of Mentors and Champions15. Passions + Book Recs + Lifetime Craft Emily's Rare Obsession? DJ-ing Emily's Book Recommendation? Viktor Frankl's 'Man Search for Meaning' Emily's life-time craft she is honing? Bravery▶️ Video interview available on Youtube.If you're enjoying the show, please share it with a friend and leave a review!
Margaret is a mother of two, the daughter of immigrants, and the Founder and CEO of Three Wishes Cereal, a healthy-while-delicious cereal. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency where she worked with Fortune 100 to seed-round startup businesses. After welcoming her first son, Ellis, with her husband and Cofounder, Ian, in 2017, Margaret realized there's a white space in the market for nutritional yet tasty cereal. She has grown Three Wishes from conception to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, Target, Costo and many more in addition to a strong DTC arm. ▶️ Video interview available on Youtube.If you're enjoying the show, please subscribe and leave a review!
join us as we sit down with better for you cereal brand "three wishes" founder, margaret wishingrad. after starting this company nearly four years ago with her husband, margaret walks us through how they built this amazing brand through human connection, creativity, and better for you ingredients. this is a great listen if you have an idea and don't know where to start, love being inspired by other founder stories, and also care about the ingredients you are putting into your body. enjoy! you can find three wishes online and in retailers nationwide at www.threewishescereal.com and on IG @threewishes.
In this week's episode of Honest Retail, we chat about the topics and headlines that are capturing our attention. Cameron McCarthy: https://www.linkedin.com/in/cameronkennethmccarthy/ Taylor Foxman: https://www.linkedin.com/in/taylor-foxman/ Carlton Fowler: https://www.linkedin.com/in/carlton-fowler-63069478/ Margaret Wishingrad: https://www.linkedin.com/in/margaretwishingrad/ Ian Wishingrad: https://www.linkedin.com/in/icwish/
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.In this episode, you'll learn:The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brandHow the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and moreThe significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiativesMargaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.Links MentionedThree Wishes CerealLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.
In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret WishingradKEY TAKEAWAYS:The Success Story of an Emerging BrandCrafting a Compelling Narrative to Secure Retail SpaceNavigating the Competitive Landscape for Retail FacingsOvercoming Technical Challenges in Developing a Healthy Cereal AlternativeCollaboration with a Food Scientist: Breaking BarriersTesting the Final Product: A Toddler's ApprovalLaunch Strategy and Considerations for SuccessIdentifying the Gap: Lack of Healthy Cereal OptionsLeveraging Data to Win Over RetailersBalancing Marriage and Partnership Outside of BusinessSurrounding Oneself with Positivity and Like-Minded IndividualsSynergies in Business RelationshipsABOUT THE GUEST:Margaret WishingradCEO/Co-Founder of Three WishesLinkedin: https://www.linkedin.com/company/three-wishes-cereal/Website: https://threewishescereal.com/CHAPTERS:00:00 | Introduction04:35 | Food as Medicine: A Journey to Mindful Parenting09:04 | Journey to Creating Innovative Cereal12:57 | Building a CPG brand through retail strategy16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success21:16 | Thriving in the Mess: Embracing Chaos and Growth23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together27:22 | Love, Entrepreneurship, and Never-ending Celebration32:16 | Building Trust and Excitement: Creating a Fun Household Brand33:25 | Female Founders Revolutionizing Industries with Purpose34:55 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement
Are you curious about how other businesses are scaling and expanding while balancing family life? Look no further than Margaret Wishingrad, CEO and Co-Founder of Three Wishes, a cereal company that is taking the industry by storm. As a mother of two young children, Margaret knows firsthand the challenges of being a working mom, but she also relishes in the fulfillment that comes from her work. Margaret shares her story and offers valuable insights into how she balances it all. She tackles the unrealistic expectations placed on moms and entrepreneurs, highlighting the importance of prioritizing what matters most. While she acknowledges the power of delegation, Margaret emphasizes the need for control and the satisfaction that comes from taking charge. Margaret Wishingrad is a mother of two, the daughter of immigrants, and the Founder and CEO of Three Wishes, a healthy-while-delicious breakfast that's unique in the cereal aisle for its nutrient-dense ingredients. Margaret has grown Three Wishes from conception to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more in addition to a strong DTC arm. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad agency where she worked with Fortune 100 seed-round startup businesses. After welcoming her first son, Ellis, Margaret realized the white space in the market for a nutritional cereal she wanted to feed her son. Perhaps the most intriguing part of our conversation with Margaret is her approach to marketing. Instead of relying on traditional advertising methods, Margaret leverages the power of word-of-mouth marketing. She shares her secrets for creating buzz around her products and explains how she harnesses the power of satisfied customers to spread the word about Three Wishes. Don't miss this engaging conversation with a successful entrepreneur and busy mom who knows the value of hard work, delegation, and the power of word-of-mouth marketing. In this episode, you will hear these ideas expressed: What's it like to build a business and be in the thick of it as a mom to young kids? Uncover the story behind how Margaret got into the cereal space Growing a business, during the pandemic, and having a second kid – how did Margaret get through this with her husband? The key to business success is….being nimble Staying open-minded and taking a plunge is important How do you reorganize yourself when your family grows? The key to moving on is accepting defeat…but it's okay Delegation is inescapable with kids Unrealistic expectations for moms and also for entrepreneurs It's not a balance and being okay that someone will miss out takes getting used to Felt like she lost herself but she felt most fulfilled through work so she partnered with her husband What brings you an obscene amount of fulfillment? How to use the power of word of mouth for a family brand? Send to moms coldly Understand where my superpower is and use it to gather insights from mom groups online Three wishes: health, three wishes as a household brand, and encouragement for listeners SHARE this episode with a mom founder, entrepreneur, or creator, who is a mom who wants to understand how other moms integrate their work and life without going insane or compromising their wellness Similar episodes: How to avoid daily distractions to focus on your business growth (Work-Life Integration), Episode 180 https://www.melissallarena.com/why-sometimes-house-projects-win-over-work-projects-work-life-integration-series-episode-180/ Fix Summer Overwhelm For Moms In Business (Work-Life Integration Series), Episode 179 https://www.melissallarena.com/fix-summer-overwhelm-for-moms-in-business-work-life-integration-series-episode-179/ Supporting Resources: https://threewishescereal.com/ https://www.instagram.com/threewishes/ Subscribe and Review Have you subscribed to my podcast for new moms who are entrepreneurs, founders, and creators? I'd love for you to subscribe if you haven't yet. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast for writer moms. DOWNLOAD FIVE JOURNAL PROMPTS + A WACKY TRUE STORY FROM MY UPCOMING BOOK: Fertile Imagination: an unexpected and playful guide for using every mom's superpower to create exciting opportunities for impact https://www.melissallarena.com/waitlist/ “Melissa is an inspiring display of tenacity and motivation. Whenever you're feeling stuck, peruse Melissa's thoughtfully compiled tips and exercises and you'll be creating magic in no time.” – Suzy Batiz, Chief Executive and Visionary Officer, ~Pourri, The Makers of Poo~Pourri, supernatural, Alive OS® “Melissa's words are authentic and important. She is a great listener and now shares reality-based strategies for imagining your own imperfect, fulfilling life.” – Martha Hennessey, Former New Hampshire State Senator / House of Representative WHAT YOU GET: In this chapter, you will SEE what bringing a sense of curiosity, playfulness, and a willingness to dream for yourself can do for both you and your family. You'll also have the opportunity to answer five key questions that will help you unlock ways you can rewrite your "mom scripts" so that you can cultivate a sense of playfulness every single day! REVIEWS: For moms like me, the pandemic was an opportunity to re-evaluate and course-correct things in our lives we weren't thrilled with. Coming out of this period, sluggish yet motivated, so many of us can use this book to help us wake up! If you're looking to refresh, reenergize, and yes, reimagine a better version of your life, this book is for you. I loved the hilarious, yet poignant stories about motherhood today and the window into the world of those who've gone for it – and did it. - Macollvie Neel, Brooklyn, NY This chapter is about getting in touch with your creative, playful, imaginative side. The part of yourself that perhaps felt freer before you became a parent, before you chose your identity and had a lot of responsibilities weighing you down. In helping you get in touch with your more playful, creative self, it not only helps you on a path toward greater happiness and fulfillment, but it also helps you to feel more fulfilled as a parent. – Mom/PR The words: imagination, play and fun are not the usual things we as mothers think of when wondering how to get a grip back on our career and I believe it provides a really fresh take and lots of food for thought for mothers reading it. I think that the tone is so energetic and fresh that it is why I would pick it up. – Latina Mom/Positive Psychology Coach Melissa is a mom of three with big dreams who tells it like it is. She draws on her own experiences and the experiences of professionals she's interviewed for her podcast to reflect on the plight of the mother. How do women conform to or challenge the traditional “mom script”? If you're a mom, what can you do to break the “cultural glass ceiling” to be yourself and a great parent, all without having to force yourself into a mom mold that doesn't fit you? Melissa is like a great friend, honest and wise and funny, telling you about her life and asking you to reflect on yours. This book is a great purchase for moms in every stage of life. – Aspiring Novelist, Librarian, Mom To Two Kiddos In her book, Melissa shows us that motherhood does not have to be a pause or an end to your pre-child self. With guidance from her podcast guests, she encourages us to think big, find what lights us up, think big, and move towards our goals with the steps that fit the reality of our lives as they are today. In doing so we honor and inspire our child(ren), and our own inner child. – Single Mom To A 12-Year Old Boy
This week we chat with the innovative and creative, Margaret Wishingrad!Margaret is the Co-founder and CEO of Three Wishes, a "healthy-while-delicious" cereal. Margaret has grown Three Wishes from an idea to a national brand, with retailers including: Whole Foods, Sprouts, Erewhon and many more. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency where she worked with Fortune 100 to seed-round startup businesses. After welcoming her first son, Ellis, Margaret discovered a space in the market for a nutritional cereal she wanted to feed her son...On this episode, the pair trace back to Margaret's upbringing as an immigrant child in Brooklyn, NY and the experiences of her youth that fostered an independence to carry her for years. Conversations on the passion for working, the intrinsic drive for success, and the make or break experiences of an entrepreneur are just the beginning!Twentysomethings, get ready for an hour with the clever, Margaret Wishingrad!Follow Us!Margaret Wishingrad: @mbwishThree Wishes: @threewishesErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething
Margaret Wishingrad is the founder and CEO of Three Wishes, a company that produces a line of healthy breakfast cereals made from high-quality ingredients. Before starting Three Wishes, Margaret was working in advertising and noticed a gap in the market for breakfast cereals that were both healthy and delicious when she was looking for some options for her son as a first-time mom. Fueled by her passion for healthy eating and entrepreneurship, she set out to create a cereal that would meet this need. Margaret spent two years developing Three Wishes, working with a range of taste testers to ensure that it met her criteria for being high in protein, low in sugar, and gluten and grain-free.In this interview, Margaret talks about the challenges and setbacks they faced when launching Three Wishes, from validating the idea to getting co-packers to produce the first batch of cereal. She also shares how to get retailers invested in your product, run a successful omnichannel business, and create awareness with the brand while being super scrappy. Despite the challenges, Margaret achieved significant growth even during the pandemic, growing it to be a multi-million dollar brand while also being a mom to two young kids. Margaret also shares what some of her proudest moments have been as a mother and business owner, and so much more.In this episode, we'll talk to Margaret about:* Margaret tells us what she thinks the key attributes are for someone wanting to start a successful brand. [02:25]* Why a positive and calm attitude is imperative to business building. [04:26]* How meeting her husband made Margaret realize that she wants to be an entrepreneur. [06:56]* How Margaret built her confidence; the importance of positioning yourself correctly. [08:20]* The biggest learnings Margaret and her husband had from working in advertising. [10:54]* Why starting your own brand is so much better than working for an agency. [12:48]* Where the idea for Three Wishes Cereal came from and how Margaret started her brand. [14:06]* Margaret walks us through her research and development process for Three Wishes Cereal. [20:58]* The importance of focusing on your product launch, creating a good plan of attack, and how they got an audience with retailers. [24:12]* Why you have to include your retailers in the creation process so they invest in your success. [27:37]* How Margaret and her husband handled growing their audience during COVID and what their supply chain looked like. [29:15]* Margaret shares some interesting things her company has done to promote their brand. [35:18]* Margaret defines her and her husband's roles in their business for us. [38:41]* Why Margaret doesn't like fundraising and has stopped seeking capital. [40:34]* Margaret shares some words of wisdom about how she juggles being a CEO and mother: ask for help! [45:18]* Our guest tells us about the proudest moments in her life. [49:58]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle. * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Mia:* Website: https://threewishescereal.com/* Instagram: https://www.instagram.com/mbwish/ Hosted on Acast. See acast.com/privacy for more information.
Margaret Wishingrad is the Co-Founder and CEO of Three Wishes, a healthy-while-delicious cereal. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency based in New York. While at the agency, Margaret worked with Fortune 100 to seed-round startup businesses. She and her Husband and Co-Founder welcomed their first son, Ellis, in 2017 inspiring Three Wishes' genesis. While feeding Ellis, Margaret realized the white space in the market for a cereal she wanted to feed him nutritionally, but also enjoyed eating herself. Margaret has grown Three Wishes from conception to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more in addition to a strong DTC arm.In This Conversation We Discuss:[00:00] Intro[01:00] What are the products of Three Wishes?[03:21] From an agency to a brand[04:32] The services of Margaret's agency[05:20] Translating client knowledge into your own brand[06:35] The inherent advantage of working at agencies[07:04] The R&D Process of Three Wishes[09:41] Go-to-market strat: Going into retail[10:30] Challenges and lessons of the retail channel[12:36] How Three Wishes' D2C channel came about[14:39] Sponsor: Electric Eye electriceye.io/connect[15:36] Sponsor: JSON-LD for SEO jsonld.app[16:50] Sponsor: Wayflyer wayflyer.com/ecomm/honest[17:53] Three Wishes' drive thru taste test story[20:17] Releasing a new flavor in the midst of the pandemic[21:50] The little things that move the needle[22:36] Be nimble and be ready to pivot[24:13] Problems are a normal part of a business[25:15] Where to find Three WishesResources:Subscribe to Honest Ecommerce on YoutubeHigh-protein, low-sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern day clean ingredients threewishescereal.comConnect with Margaret linkedin.com/in/margaretwishingrad/Take the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Margaret Wishingrad is the CEO and founder of Three Wishes, a high protein, low sugar, grain-free cereal. After struggling to find a healthy cereal for her son, Margaret decided to create her own. Taking on the cereal industry juggernauts is a daunting task, but having had experience running an advertising agency with her husband, Margaret has used her marketing skills to develop a brand and build a following around a product that she is proud of.In this episode we dive into: How to begin creating, testing, and reiterating a productBranding 101 and using your brand to build customer relationshipsGrowing retail partnershipsUnorthodox marketing strategiesRead the full episode summary on Startup Savant!
If [you're] seeing something is not working, don't just cross your fingers and hope it is going to change. Get up, turn, keep going.” Kristi is so excited to be joined by Margaret Wishingrad, Co-Founder and CEO of Three Wishes – a better-for-you cereal brand. Margaret and her husband own an advertising agency in NYC which inspired her to create her own brand. Margaret saw a true need in the market for a healthier cereal option. There were 3 things (wishes) she wanted to change about cereal – high protein, low in sugar, and gluten and grain free. In today's episode of The Irresistible Factor, Margaret shares how she believes having a delicious product is the most important part of a successful brand. Margaret spent 2 years developing her product to make sure it was absolutely perfect before launching by getting lots of people involved in taste testing her product – in fact, during Covid, she actually did drive through taste tests from her driveway! “Good branding can only get you so far, but the product and what's inside is really the key.” Building a brand is never easy, but if you've identified a problem worth solving and you stick to your mission, it pays off. Margaret has some fascinating insights into the challenges of having a brand versus working on a brand and shares some of the lessons she's learned along the way. Margret shares tips on getting retailers invested in your product, successfully running an omnichannel business, and how to always be a few steps ahead! Most importantly, how to push through challenges, and never give up! “Never give up. Eventually, it pays off.”
Today I'm joined by Margaret Wishingrad, Founder of Three Wishes Cereal. In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We're going through the blueprint to launch and why it's important to keep your customers' behavior front of mind. Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle's first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there's no compromise with Three Wishes. It's high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca. In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon. I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following: There is no ‘too early', once you have a product that you're comfortable with and ready to get into retail you should start talking to those buyers When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace A total of 45% of searches begin on Amazon, it's a search engine in its own right and for that reason a very important channel to focus on. If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it By the way! Have you heard about our private network open to Founding Members? If you're a woman in ecommerce and you're looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist. LINKS WE MENTION Three Wishes Cereal's Instagram Margaret's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today I'm joined by Margaret Wishingrad, Founder of Three Wishes Cereal. In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We're going through the blueprint to launch and why it's important to keep your customers' behavior front of mind. Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle's first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there's no compromise with Three Wishes. It's high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca. In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon. I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following: There is no ‘too early', once you have a product that you're comfortable with and ready to get into retail you should start talking to those buyers When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace A total of 45% of searches begin on Amazon, it's a search engine in its own right and for that reason a very important channel to focus on. If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it By the way! Have you heard about our private network open to Founding Members? If you're a woman in ecommerce and you're looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist. LINKS WE MENTION Three Wishes Cereal's Instagram Margaret's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Margaret Wishingrad didn't grow up eating healthy foods. But as an adult, she developed healthy habits. She continued those habits when her first child was born, but she couldn't find a healthy alternative to the sugar-filled cereals that lined the shelves. And Three Wishes Cereal was born. Wishingrad and her husband, Ian, spent two years testing new methods and ingredients to create a grain-free and dairy-free cereal with high protein and low sugar that actually tastes good. Today, Three Wishes is a customer favorite and sells multiple flavors online and in stores across the country. Turning her idea into a full-fledged brand took work and a focus on solving a problem. Wishingrad had to start by identifying the real need for her product. She did customer research and talked to countless people and what they were looking for in a cereal. Identifying and solving a real problem made it easier to sell the product to retailers and get coveted shelf space. Wishingrad has also built the brand by staying in tune with customers and moving quickly. A challenge of launching a food brand during a pandemic was that customers weren't shopping in stores and couldn't experience and taste the product in person. But Wishingrad saw grocery shoppers were moving online and quickly re-launched the website to create a smooth buying funnel. When customers started returning to in-person shopping, they were already familiar with Three Wishes because of its online presence. In the busy online world, Wishingrad says marketing comes down to identifying who you are speaking to and speaking to them—simple as that. For Three Wishes, that meant communicating with parents and giving them a quick and healthy breakfast solution for their families. Building a customer-centric brand also requires creativity. Without the ability to showcase their products in person, the Wishingrads created a drive-thru taste test right in their driveway. They safely gave neighbors and community members samples of their cereal as they drove through the driveway and then sent photos of the event to the local paper. The heartwarming story of a brand serving its community during the pandemic was picked up by news outlets across the country and led to huge exposure for Three Wishes and the company's biggest online sales day—all from just a few hand-painted signs and creativity. Any idea has the potential to become a successful customer-centric brand. Wishingrad shows it takes dedication and creativity, as well as a push to solve a real problem and communicate it well. ________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here. Join the new Customer Experience Community here.
In this episode, we're joined by Margaret Wishingrad, Co-founder of Three Wishes Cereal. Margaret talks about the opportunity she saw in the crowded and competitive breakfast cereal market while feeding her young and very picky son. Using her experience in marketing and advertising, Margaret started her journey by doing product and consumer research. Eventually, Three Wishes was launched and was able to find success in retail, getting into Sprouts, Whole Foods, and Wegmans. She goes into detail about why she felt her brand resonated with these buyers. Margaret is an open book with great stories and insights for food and beverage entrepreneurs.
In this episode, we're joined by Margaret Wishingrad, Co-founder of Three Wishes Cereal. Margaret talks about the opportunity she saw in the crowded and competitive breakfast cereal market while feeding her young and very picky son. Using her experience in marketing and advertising, Margaret started her journey by doing product and consumer research. Eventually, Three Wishes was launched and was able to find success in retail, getting into Sprouts, Whole Foods, and Wegmans. She goes into detail about why she felt her brand resonated with these buyers. Margaret is an open book with great stories and insights for food and beverage entrepreneurs.
Margaret Wishingrad is the co-founder and CEO of Three Wishes, a healthy-while-delicious cereal. Before founding Three Wishes, she was Chief of Staff at BigEyedWish, an ad-agency based in New York where she worked with Fortune 100 through to seed-round startups. I'm blown away by Margaret's pace: In two years she has grown Three Wishes from an idea to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more, plus a strong DTC arm. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Follow Female Founder World on TiKTok: @femalefounderworld. Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Three Wishes: https://www.instagram.com/threewishes/
**This episode is brought to you by MuteSix, Repeat, and CartText** “A better-for-you cereal brand,” that's the essence of Three Wishes. Today we have Margaret Wishingrad, Founder and CEO of Three Wishes, a brand that creates low sugar, grain-free, and high protein cereal using minimal clean ingredients. It all started when they had their son and discovered that “most cereal is just dessert masquerading as breakfast.” Since Margaret and her husband had experience building an ad agency, they asked themselves, “why not make our own.” The rest is history. She says that parenting helps in business because, in both cases, you have to multitask. Parenting also helps with problem-solving, that's useful for entrepreneurs as well. In the first half, Margaret talks about: * Gratefulness towards her husband * What it's like to raise a child * How was her journey * Story of the 'Three Wishes' name * What is grain-free Join Ramon Vela and Margaret Wishingrad as they break down the inside story on The Story of a Brand. For more on Three Wishes, visit: https://threewishescereal.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/
**This episode is brought to you by MuteSix, Repeat, and CartText** In the second half of our Feature, Margaret Wishingrad, Founder and CEO of Three Wishes, says their mission is to create cereal with less sugar and deliver great taste. Margaret talks about the challenges of finding the right taste as it's challenging to get something high in protein, and without any grain behind it, to puff and become a cereal. It takes technical knowledge, machinery, hard work, as well as lots of time. Margaret mentions that in the future, like the present, the brand will continue to build trust and create an exciting community for its consumers. She speaks on: * Cereal that's great for children (and Adults) * Where to find Three Wishes * Challenges of taste * What next for the brand * New flavors * How they survived in pandemic Join Ramon Vela and Margaret Wishingrad as they break down the inside story on The Story of a Brand. For more on Three Wishes, visit: https://threewishescereal.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/
Today on Subscribing to Wellness we are joined by Margaret Wishingrad, Co-Founder & CEO of Three Wishes Cereal, a family company dedicated to providing a nutritious yet delicious alternative to the popular breakfast staple. Margaret created this incredible product because she couldn't find what she wanted for her child-- a cereal that wasn't full of sugar and questionable ingredients. She set out to create a healthier alternative cereal- one that has more protein, less sugar, and is gluten and grain free. Three Wishes Fun Facts: 1) Three Wishes recently launched in Whole foods and executed one of the first collegiate athlete endorsement deals ever with Buddy Boheim of Syracuse! 2) you can now find Three Wishes frosted - don't forget the health stats: 8g of protein, 3g of sugar, gluten and grain-free (made from chickpeas) 3) Margaret Wishingrad is NOT bullish on Dua Lipa and Ian Wishingrad eats cereal with grapefruit juice 4) prior to founding Three Wishes, Ian and Margaret lead BIGEYEDWISH, a full suite New-York based marketing & advertising agency. No wonder their such amazing creative brand builders! --- Support this podcast: https://anchor.fm/subtowellness/support
Margaret Wishingrad is Co-Founder and CEO of Three Wishes, the cereal that is revolutionizing breakfast aisles in grocery stores across the US. On this episode of ITS, Margaret tells Ali how Three Wishes is building through grocery stores, optimizing organic marketing rather than ads, and focusing on one very basic consumer change.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.
Building a brand for your clients is one thing. Building your own brand and company—with your husband, no less—is a whole different adventure. But it's one adventure that this week's guest embarked upon head on. And their story is quite magical. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing. In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying. Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together. Margaret Wishingrad and her husband Ian developed and founded Three Wishes Cereal when they wanted a new breakfast option for their young son. After starting their own agency in New York, they took on the ultimate challenge of building and designing their own brand, together. They co-founded Three Wishes Cereal, a high-protein, low-sugar, grain-free cereal enjoyed by kids and adults alike. They worked with food scientists to develop the recipe, and leveraged their own expertise and network to build and grow the brand. In this week's episode, Katie and Margaret dive into everything about building the Three Wishes Cereal brand, from the first concept to dream brand collaborations. Margaret explains how she applied her agency expertise to her own process, including market research and sampling, and who her toughest critic was along the way. She shares the hardest part of building the brand, and gives us a peek into what's next for Three Wishes Cereal. Other in-flight topics: The origin story of Three Wishes Cereal Building brands for clients vs. building your own brand Sampling during the pandemic Standing out in a crowded category Cereal as a “feel good” food Building and running a company with your partner ...and more! Links: Website: https://threewishescereal.com/ Store locator: https://threewishescereal.com/pages/store-locator/ Instagram: https://www.instagram.com/threewishes/ Margaret's LinkedIn: https://www.linkedin.com/in/margaretwishingrad/ Twitter: https://twitter.com/3wishescereal
Today I'm joined by Margaret Wishingrad, Founder of Three Wishes Cereal. In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments and a tasty better-for-you product that people want to keep buying. We're going through the blueprint to launch and why it's important to keep your customers' behaviour front of mind. Three Wishes is healthy cereal that tastes like childhood indulgence, led by the cereal aisle's first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there's no compromise with Three Wishes. It's high protein, low sugar, gluten and grain-free and made from ingredients like chickpeas, pea protein, and tapioca. By the way! We're just a few weeks away from opening our private network up to Founding Members. If you're a woman in ecommerce and you're looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list atfemalestartupclub.com/waitlist.LINKS WE MENTIONThree Wishes Cereal's InstagramMargaret's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Margaret Wishingrad is the Co-Founder & CEO of Three Wishes Cereal, a family company dedicated to providing a nutritious yet delicious alternative to the popular breakfast staple. On this episode of The HiredUp Podcast, Margaret chats with HiredUp CEO Evan York about why she and her husband, Ian, decided to take on the cereal industry, how they developed a healthy alternative using natural ingredients, why good nutrition is so important, especially for kids, how they knew when the product was ready, the creative ways they increased brand awareness, and why listening to your youngest consumers is so important. Connect with Margaret & Three Wishes Cereal Three Wishes Cereal Website LinkedIn Three Wishes Cereal LinkedIn Instagram Three Wishes Cereal Instagram Three Wishes Cereal Facebook Connect with Evan York Website Instagram Linkedin Twitter YouTube Check out "Sick of Suffering by Evan Michael York Connect with Joshua Maddox LinkedIn Instagram Facebook Connect with Brieonna Wall LinkedIn Instagram Facebook Connect with HiredUp Website Instagram Facebook Linkedin Twitter YouTube Subscribe to the HiredUp Podcast
Amy talks with Margaret Wishingrad, owner and creator of Three Wishes Cereal, and her quest to create a healthy food option for children and adults alike. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox. Sign up for the next DAC Bootcamp Follow me on Social Media:Amy on IGAmy on Facebook Resources:AmyLedin.comLean Bodies Consulting (LBC)LBC University
Today's episode is with Margaret Wishingrad who is the CEO and Co-Founder of Three Wishes Cereal! A cereal that is truly revolutionizing the industry! Using chickpea flour, which gluten free, has more protein and less sugar than traditional cereals on the market. The best part? It tastes freaking incredible! Tune in to hear the full story behind Three Wishes! Resources mentioned in this episode: Shop Life Simplified Yoga Mats & E-Books here: https://lifesimplified.shop/ Discount on yoga mat: PODCAST Subscribe to the Life Simplified Newsletter: https://www.alimcg.com/ Connect on Social: @alimcg_ @_lifesimplified Connect with Three Wishes Cereal: @ThreeWishes --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
I am so excited to welcome Margaret Wishingrad, CEO and Co-Founder of Three Wishes Cereal, to the show today. She is sharing all about how she (with the help of her husband) created an amazing product and business because she couldn't find what she wanted for her child- a cereal that wasn't full of sugar and questionable ingredients. She set out to create a healthier alternative cereal- one that has more protein, less sugar, and is gluten and grain free. And she succeeded! She is of the mindset, if you can't find it, then create it! Listen in to hear the journey of how she took an idea and turned it into a wonderful product and business. Margaret shares how they came up with the name (which is very meaningful!), the branding, and how they developed the actual product- in a healthy way! Oh and they did all of this while running another business, raising a child, and in the midst of the pandemic. In this episode, you will hear: -How and why she started the business and created this amazing product -The challenges and obstacles she had to overcome while creating her business -Why being persistent is key to reaching our goals and exceeding our dreams -What she wishes she had known before starting her business and advice for entrepreneurs Connect with Margaret: Website - https://www.threewishescereal.com Three Wishes Cereal is available at over 1000 different grocery stores throughout the US and online at Amazon, Thrive and through their website! Willy Wonka Cast Endorsement Review: https://www.prnewswire.com/news-releases/three-wishes-cereal-launches-new-cocoa-flavor-original-1971-willy-wonka-cast-is-obsessed-301081457.html Instagram - @threewishes https://www.instagram.com/threewishes/ Personal Instagram - @mbwish https://www.instagram.com/mbwish/ Leave any other tips, ideas, or comments you might have under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.
Listen... we love cereal, but we didn't eat it for a long time for the same reasons Margaret and Ian Wishingrad created their cereal line, Three Wishes; everything on the market was primarily made up of sugar, grains, and majorly lacked any substantial nutrition. If you've been following us for a bit, you know that we really do eat this cereal all the time. It's low in sugar, high in protein, dairy/grain-free, includes wholesome ingredients, and tastes damn good. We're thrilled to have sat down with Margaret to learn more about the conception of and journey to creating Three Wishes, her tips for anyone starting their own endeavor, and a hint at what's to come for the brand. She's rad, you'll love her. *spoon clink*Resources:Follow Three Wishes on Instagram: @threewishesGet 10% off your order at threewishescereal.com with code COWBOYSEATCEREAL------Let's Connect:Follow us on Instagram: @theconsciouscowboysLearn more at theconsciouscowboys.comWatch our full episodes and more on Youtube: The Conscious Cowboys------Howdy, and welcome to The Conscious Cowboys. We're two best friends working to redefine what it means to be well while shooting the shit and not taking ourselves so seriously. It truly is the wild west of wellness out here, and it's our mission to be the most stellar of humans and to have conversations that facilitate the shift towards a more conscious way of life. We release episodes every Wednesday, so tune in, and enjoy the ride.
Margaret Wishingrad, the Co-Founder and CEO of Three Wishes Cereal, is this week’s guest on Open Dialogue with Phil Toronto. The two discuss her comapny Three Wishes, what the CEO was up to before she started the company and how the business is doing today.
This week in natural brands and the sustainable marketplace. We interview the co-founder Three Wishes Cereal, a better-for-you, high plant protein take on our childhood faves. We dig into:- product dev & food science journey- getting into key retailers fast - but waiting on Target - learning from Amazon & DTC- connecting with community. and buyers.- spouse co-working And so much more. This convo is as tasty and easy as the cereal. Join us each week for our hot takes on the latest in natural, conscious, sustainable and better-for-you brands, marketing, retail, startups and more. Support the show (http://ecoecho.substack.com)
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