Welcome to Brand Meet Creator podcast! A place where we pull back the curtain of what it means to be ALL IN on social media. Host, Harley Jordan, Social media strategist & Creator Coach, takes on the changing landscape of influencer marketing, social media trends, and the outlandish behind the scenes of it all with a little “leave nothing off the tableâ€, transparency.
Harley Jordan, Upstarter Podcast Network
Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them. Find Michelle: https://www.instagram.com/themichellespieler/?hl=enhttps://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8QFind Sonia: https://www.instagram.com/sonia.elyss/?hl=enhttps://www.tiktok.com/@sonia.elyss?lang=en
Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs. If You Like It, Like It: Gwyneth Paltrow: https://www.independent.co.uk/life-style/gwyneth-paltrow-seed-ad-b2402399.html Hilary Duff: https://www.instagram.com/p/CwWNzJshuzP/?hl=en --Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG & TikTok: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight ship. Shan has leveraged her corporate marketing expertise to construct a content strategy that truly works for her. YOU BETTER BUCKLE UP. She brought the detail: the overlooked power of question boxes, deciphering consumer behavior, and how she's pushed affiliate sales further than imagined with ManyChat. The Nourished Product-Preneur PodcastThinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.Find Stacie on the gram @sunlovinroots or sunlovinroots.com--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect from their affiliates? and how can you craft an indisputable argument to transition from commission-based pay to payment per post? Who are you siding with??--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate partnerships. If You Like it Like it: Kierra Lewis (@kierralewis75)Read the details...FTC's websiteGetting Magnetic with Sandy and WadeCheck out my friends Sandy & Wade over on their podcast Getting Magnetic. SO much value add. https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Youtube kickstarted their own podcast platform so I had to ask Podcast Producer and my cofounder at All Influence Mgmt, Chase, back to hear his take. Who should start a podcast and who should hold off for now? How can you leverage your podcast to sell your own services? And what on earth can you charge for ads? Plus we chat about the importance and pitfalls of marketing podcasts on platforms like Instagram and Tiktok.Get Started on Riverside FM with discount HARLEY20Ultimate Podcast Weekly WorkbookMaximize your Podcast with this Weekly Workbook. The Ultimate Podcast Weekly Workbook - Notion Template is available now, at upstarterpods.com/workbook and use code "brandmeetcreator" for 20% off.--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
The new meta app on the scene: Threads. We are bringing our combined 13+ years of experience in influencer marketing to the table to discuss: how you can be intentional while still feeling "unhinged," brand partnerships that actually make sense for brands on the platform + how to handle selling in this new landscape. Creators & Resources mentioned:Steal Like an ArtistHannah Berner@Keltie@kbousqGetting MagneticMy friends Sandy & Wade are doing an entrepreneurship series on their podcast Getting Magnetic. SO much value add. Head on over to check it out!https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
A recent Shien influencer trip is under fire. We discuss the nuanced conversation that came from it: false portrayal of factory conditions, greenwashing within fast fashion, inclusive attendance, public response & legal implications. We detail the specific ways that Influencers can take the best path in negative situations and build lasting relationships with brands by asking better questions.Creator Mentioned:Drew AfualoDani DMCTo Be MagneticFind Danielle McCleerey:To learn more about Danielle's Mastermind, Scale to $ix, visit https://daniellemccleerey.com/work-with-me. Follow Danielle on IG at @danielle_onthedaily--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
THIS IS SUCH A POWERFUL EPISODE! Andrea Sager joins us to discuss how she moved from a big law firm to supporting small business owners in their many endeavors. She gives us her nuanced take on filing an LLC as a creator, the necessity of trademarks, what you should be standing your ground on within brand partnership + UGC contracts, and what to do when a brand is using your content out of contract. Plus my own quick and dirty lesson on organic and paid usage / whitelisting. Find Andrea: @AndreaSagerLawAndrea's podcast The LegalPreneurFind her book: Legalpreneur@GalaDarling--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Creator events are coming back and brands are putting more and more budget into photo worthy experiences. With Sonia's 10 years of experience in brand marketing, we dive into how budget is allocated, networking tips, and what not to do if you want to really knock their socks off plus of course, a couple of BTS horror stories.The Nourished Product-Preneur PodcastThinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.Find Stacie on the gram @sunlovinroots or sunlovinroots.comHypeU MediaThis show is brought to you by HypeU Media, the podcast network by entrepreneurs for entrepreneurs. Check out hypeumedia.com for more info, and follow along @hypeu_media. Click here to receive a 1 week free trial and 20% off of your membership of Hype University - a platform with live trainings, courses and a community of like-minded solopreneurs. --Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Whitney LaMonda from @ThreadVision joins me to discuss creator product lines. Whether you have dreams of your own clothing line, tumbler, planner, or whateva else... Thread Vision brings creator's product ideas to life. We discuss the process, marketing options, how to know this is a good idea for YOU, and cost. Keep an eye out on instagram to see some of the products Thread Vision has launched. Plus my own little Do Less Club Inspired rant on how I go about pricing ugc packages for brand partnerships. Creators & Resources Mentioned:Find Thread Vision www.thethreadvision.comTry out Printful (affiliate) if you aren't ready for a full blown *line*@SarahHill920 (8 piece line)@Goldfish_Kiss (custom sneakers)@ashabailey_ (custom camera bag)@loverlygrey (podcast mug + line)@MorganLeighWillet (Strong is Sexy Sweatshirts)Getting Magnetic with Sandy and WadeMy friends Sandy & Wade are focused on helping online creators build an income by monetizing their influence through building a business. Book a discovery call with them below and check out their podcast Getting Magnetic.HypeU MediaThis show is brought to you by HypeU Media, the podcast network by entrepreneurs for entrepreneurs. Check out hypeumedia.com for more info, and follow along @hypeu_media. Click here to receive a 1 week free trial and 20% off of your membership of Hype University - a platform with live trainings, courses and a community of like-minded solopreneurs. --Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Phoebe Sherman is the founder of @GirlGangCraft which hosts craft fairs across the US. I brought her on to chat about something a little different than crafting - getting her events sponsored by brands. We discuss how you, as a creator & business owner, can take the path of least resistance in hosting your own events. We then pivoted into an amazing conversation about offering sliding scale pricing options to support small businesses and marginalized communities - plus the joys of launching & selling online.The Art of Gathering Code BRANDMEETCREATOR for 10% off Do Less ClubFind Phoebe:@GirlGangCraft@PhoebeShermanOur Episode on Girl Gang Craft the Podcast (Apple/Spotify)The Nourished Product-Preneur PodcastThinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.Find Stacie on the gram @sunlovinroots or sunlovinroots.com--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comCode BRANDMEETCREATOR for 10% off Do Less ClubFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Self Love creator Jacqueline Adan @thejacquelineadan joins me to discuss her experience being an online personality in a bigger body, why she is breaking a key marketing rule in her content (and seeing more traction), and what exactly to do when the trolls come knocking. Jacqueline is such a light when it comes to motivating others to be compassionate with themselves. If you are a highly sensitive person, this episode is for you!--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comCode BRANDMEETCREATOR for 10% off Do Less ClubFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Travel creator turned IG growth coach, Juan Galan, joins us to discuss his journey to becoming an IG expert, why storytelling is the best growth "hack" + how exactly he tells his story and the reality of creating content while traveling. PLUS my own thoughts on how any creator can create income stability with their own paid product or service. If social media has you thinking "Wow a lot has changed recently" this episode is for you!Find Juan:Juan Galan @ig.creatoracademyCheck out his NEW membershipResources & Creators mentioned:21 day Money Mindshift with Gabrielle Forleo Alex Hormozi @HormoziJuan's Travel Account @shootwithjuanHypeU MediaJoin Hype University Today! Check out HypeUmedia.com for more info, and get access to the Pre-Launch Discounted Price for a Limited Time.Follow on IG for more details @hypeu_mediaUpstarter PodsStart growing your business with a podcast. Check out upstarterpods.com or sign up for a free discovery call here. Looking for a custom quote and recommendations for your podcast? Fill in this quick survey.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Kristen Bousquet @kbousq is baaaack!! Time to discuss her journey with starting a brand new account to catch the algorithm's attention and what she's learned from asking big creators what they make! PLUS the many new features of these social media apps and what is worth your time and energy: 20 minute videos coming to tiktok, broadcasts, your audience sending you gifts. Check out Kristen's Brand Partnership Course https://www.yoursoulcialmate.com/brandbffLearn more about Soulcial Suite https://www.yoursoulcialmate.com/membershipShoutout to our buddy @TheStevenMellor who is killing the game!Getting Magnetic with Sandy and Wadehttps://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356https://www.bigdadenergy.co/--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
This episode is an ADHD roller coaster with SO.MUCH.VALUE! Danielle @hermessybun gives us the whole story of selling a business on tiktok, having to change her business name, and how on earth she is working 4 hour days while still running a successful, fulfilling business online. She breaks down the limiting beliefs many of us hit in entrepreneurship and how we can take Messy Bun energy to living Consciously Creative. Find Danielle's Podcast Her Messy Bun PodcastUse code HARLEY for a discount on Danielle's masterclass.Learn more about Morning Pages--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Influencer Marketing is a new constantly evolving industry and we have the obscure knowledge to keep you feeling confident. All Influence Mgmt Account Manager @MrsErinTamblyn is back to discuss the many unique brand partnerships in our inbox recently (with a little too much detail). Brands asking for auditions for paid partnerships, pricing billboards and other big projects, how to keep working with local service providers fair.Find All Influence Mgmt @allinfluencecollectiveIf you have over 50k Instagram/150k Tiktok followers and are ready to outsource your partnership management to these fun gals, learn more about what we offer and contact us at www.allinfluencemgmt.com.Mentioned:If You Like it, Like It - Skims Universal ThongWedding Singer Story @influencersinthewildJenna Styles & The Hair Extension Bar--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia is back for another rapid fire episode stocked full of our takes on the April new new. We dive into the potential Tiktok ban & how to move forward no matter what happens, plus the ramifications for the future of parenting in a tech-centered world. What on earth happened at Instagram University 2023: are long captions dead? Does the algorithm prioritize new accounts? Plus our tips on how to look at SEO in your captions. Building on the keyword topic, stick around til the end for why you should avoid the word "lifestyle" if you want to work with brands. Creators Mentioned:@RhyleeP Rhylee Passfield@kbousq Kristen Bousquet@emiliekiser Emilie Kiser @annaxsitar Anna SitarHypeU MediaA podcast network for entrepreneurs, by entrepreneurs.Check out more info on Hype University and their other shows at Hypeumedia.comFollow on Instagram @hypeu_media--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
We are pushing this topic to the top of our posting schedule! Creative Consultant, Danielle @HerMessyBun, (full interview coming) is here to discuss the NEED-TO-KNOW information for creators considering Lemon8. We, two Lemon8 newbies & marketing gals, are diving into how we are approaching a new platform and your introductory post. We both subscribe to a "Do Less" mentality and touch on captions, repurposing, and topics to bring to the table. Join me on Lemon8!Find Danielle:TiktokInstagramLemon8PodcastAccounts & Resources Mentioned:@BabesWithCoffeeRepurpose.io HypeU MediaA podcast network for entrepreneurs, by entrepreneurs.Check out more info on Hype University and their other shows at Hypeumedia.comFollow on Instagram @hypeu_media--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
This episode might trigger you! Money Maven and Business coach, Gabrielle Forleo (my newest obsession) joins us to discuss money & effective, effortless selling. Whether you are a service provider or an influencer, if selling on instagram gives you the ick, this episode is for you. Gabrielle shares her favorite tools to reframe your relationship with money and remove the stigma around investing + earning it. Resources I have purchased from Gabrielle:Money Mindshift - 21 Day Reset (I have gifted this to many creator friends. SO GOOD FOR BEGINNERS!)Money Maven Meditations (More intensive version of 21 day Reset. 10/10 recommend! I use these daily)For Selling Simply on Stories... you'll have to go hang out in Gabrielle's stories ;)Creators mentioned:@ladyintgebathroom--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Creators Mentioned:@petey.and.lou (celings trend)@The_JohnsonBrothers (video mentioned)@cost_n_mayor (Bud Light commercial)@DaniAustin (Host of De-Influenced with Dani Austin)@glossyco@Prequelapp--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
If you feel like you don't have enough time for more content…this episode is for you. This is the path of least resistance that I have been using (and coaching my clients to use) to create more content than ever without batch creating. Whether you are a service provider or influencer, it's time to reconsider your content creation mindset.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Nasir Joachim of Never Done Branding joins us to discuss learning to be confident af throughout every pivot, setting strong boundaries with how much you share, and his brand strategy behind the platforms he is prioritizing. I am willing to bet he's on a platform most of you are forgetting!Find NasirIG: @nasir_joachimPodcast: Never Done Branding Pod--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Corporate marketing manager turned intentional launch coach, Michelle Sheerin @TheMichelleSheerin, joins me to dive into the micro communities of tiktok & instagram. From Stay-at-home-girlfriend-tok to mom-tok to glitch in the matrix conspiracies, we discuss the wild & weird movements and countercultures of the internet. We also break down the problematic "vanilla aesthetic" and the marketing norms that have us cringing. Resources mentioned:Prosperity Meditation Millana Snow Har MeditationNeurodivergent Life Coach @coachabigailtaylorUntamed by Glennon DoyleYear of Yes by Shonda RhimesThe One Thing by Gary KellerCreators mentioned:@EmilyZuguay@ArielleAstoria@MorganLynzi@kristi.sarah--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
If you've been around the last 8 months, you know that I've been stuck in a really sticky patch of burnout. I scaled back my coaching, made massive shifts in my content, tried a ton of healing tools (some unconventional, some not) for the first time, and unlearned just about every “rule” I lived by…only now am I FINALLY crawling out of it. If you are feeling like you are at absolute capacity, this episode is for you.Creators mentioned:@jayybeech@marquimode@insideannasmindpodcastTools mentioned:Burnout Membership @thebeamlifeHypnotherapy @julie.m.costa (I worked with Julie 1:1 but I also listen to her business bundle recordings daily)Accessible prescription evaluation @hers --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
So many updates, so little time. Sonia is here to discuss the spicy tiktok lives that keep ending up on her FYP, 'pay to play' verification badges and the negative implications of this new feature for creators, how you can go about responding to brands that want to repost your content (with a little sneaky strategy), and the effect of algo speak on social media search engine optimization. Creators mentioned:Barrett Pall @barrettpallKristen Bousquet @kbousq--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
All Influence Mgmt account manager, Erin Tamblyn @mrserintamblyn, joins us to get real about her experience booking $40k brand deals, building long term brand relationships, and how she's navigating the bleed over we are seeing from the acting & modeling industries. Pricing day rates, determining usage, raising rates and content that had us sweating… this episode is already a favorite!Do Less Club is now open. The BEST way to build a career online is to nail your message and mindset. Join me for this 12 week mastermind to get granular on both. Doors close Feb 28th.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Emily Rae, @littleraeofhealth, joins us to discuss her journey from waitress to wildly successful Holistic Hormone coach. Emily is someone who I am constantly recommending as inspo for her recognizable branding. We dive into creating her visual brand, building & marketing a signature offer, confronting burnout + how she has started to spend less time on content by templating her stories. PLUS PLUS PLUS she gives us a mini lesson on how to sync your cycle with your work schedule to increase productivity. Find Emily:IG: @littleraeofhealthSpotify: The Little Rae of Health Podcast--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Did L'Oréal produce Lashgate? Just how much did Tarte spend on their latest influencer trip?? And was the campaign timing tone deaf? Plus our take on the new DeInfluencing trend! Our beauty marketing gal, Sonia, is here to give us the real on these tiktok scandals.Timestamps: [2:06] Lash-Gate. [12:13] Tripping with Tarte, and the money involved in the trip. [15:53] Tarte's collabs and creative freedom. [19:35] What is de-influencing? [23:57] Fast fashion and the beauty budget for influencers. [29:08] How to bring more/less consumerism to our feeds. [33:32] What can you be the first person to do? [36:44] Takeaways. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Let's get your dream brand in your inbox. Inspired by a convo in Do Less Club, here are 3 easy ways creators can grab that brands attention and show them you are interested in a partnership before you EVER send a pitch. We are in the business of relationship building and a little 'flirting' goes a long way.Do Less Club Waitlist is now open. My 12 week social media messaging and mindset incubator is coming (fast) and once it fills, its closing for another 4 months. Be the first to know HERE.Timestamps: [0:43] Responding to a troll. [2:14] Feeling like you didn't do enough, and the Do Less Club. [6:45] Do you need to tag every bit'sd? [10:14] How else can you get a brand's attention? [12:30] Start a conversation in their DMs. [17:55] Takeaways. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
VIBE CHECK! This episode is jam packed so hold onto your hats. Is it time to diversify platforms? Are influencer pricing norms decreasing? How do you REALLY stand out in the growing creator economy? Sonia is back to discuss smart packaging, new pricing models, how to think less and create more, the future of UGC and of course, new Tiktok It Girls Alix Earle and Emilie Kiser. Creators Mentioned:Alix EarleEmilie KiserTimestamps: [0:37] Sonia is back/If You Like it Like It [10:01] 2023 might be rocky for influencer marketing. [12:45] Being on multiple platforms. [16:40] Think less, post more. [21:12] Pricing and budgets. [27:16] Flexible spending, packages, and more. [32:05] Generating ideas for content. [34:02] UGC and stepping into other forms of income. [41:37] Takeaways. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
From the rise of tracking trends to the fall of picture perfect, I'm sharing how some of my favorite creators have made big pivots in their content this year. Authenticity is on the rise, people, so if you are someone that thinks to themselves "why would anyone care about what I have to say??"... this episode is for you! To jump on my waitlist for my next round of Do Less Club, head to the show notes.Get ready for the next round of the Do Less Club. Join the Waitlist.Creators Mentioned:Christ OlsenQveen HerbyLindsey GurkAnna PrzyDerrick Downey JrTimestamps: [0:22] Looking back at 2022 and its trends. [1:34] Chris Olsen. [3:31] Queen Herby. [8:29] Lindsey Gurk. [12:42] Anna Przy and Derrick Downey Jr. [14:22] Providing value and being authentic. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Giovanna @GlamGio_NYC joins us to discuss her journey from secret YouTube account to 100k combined followers. We breakdown how she's managed to let go of perfectionism and teach a deeper lesson through posting her graphic eyeliner looks. Just in time for new years goals, we ALSO discuss the platforms that we'll be going all in on in 2023.Follow Gio:InstagramTikTokYoutubeTimestamps: [1:37] If you like it, like it. [3:28] Jumping into Youtube and Instagram. [9:15] When did it all click? [15:23] Dealing with trolling. [21:10] Favorite platform? [23:52] Advice on finding yourself and your niche. [29:57] Getting past perfectionism with social media. [35:24] Writing down ideas. [39:04] What do you see coming on Youtube? [42:58] Connect with Gio. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
If you value authenticity more than fitting in, this episode is for you! You probably recognize his face from Love is Blind S2. Nick Thompson joins us to dive into what it was like to wake up with instant celebrity status, the struggles of being judged from all directions, trying to control the public's perception of you, and how to ensure that everything you are doing feels true to your values.Find Nick Thompson:InstagramConversations with Nick ThompsonTimestamps: [1:08] If you like it, like it. [4:16] Being authentically yourself. [8:07] Social media after the show went live. [13:38] The show vs. real life. [22:55] The pressure to change. [28:18] Imposter syndrome and growing organically. [36:51] Just sharing your journey can help someone immensely. [40:13] Dealing with haters. [43:48] What did others on the show struggle with in regards to social media. [52:01] Social media is not inherently bad. [57:54] Top tips for being authentic on social media. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Megan Waits @Megan.Waits joins us to discuss finding authenticity while building a business on social media. She built a 6 figure fitness coaching business by 5000 followers, doing everything she was *supposed* to do before burn out hit & she scrapped everything and started fresh. From her formula for her viral gym skits to getting comfy talking about preworkout poops, this one is goooooood.Find Megan on Instagram @Megan.Waits @TrainwithWaitsFind Megan on Tiktok @Megan.WaitsAmanda Bucci archetype quizTimestamps: [2:58] How did you decide to jump into social media? [5:58] The mindset rollercoaster. [11:28] Realizing you are unhappy. [14:04] On social media, your learning curve is on display. [15:03] Rebuilding the business. [19:01] Your niche and getting there. [24:10] Virality and finding your style of content. [26:47] Advice on leaning into your intuition. All Influence MgmtOutsource your partnership management and level up your influence. Head to allinfluencemgmt.com or apply to jump on a discovery call to discuss more here.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Follow Lauren Hale on Instagram:https://www.instagram.com/laurenlhale/TikTok: https://www.tiktok.com/@laurenlhaleTimestamps: [0:52] Network marketing is self starting. [3:20] Starting events. [5:57] It's important to also talk to people who may not buy. [8:16] The "hey girl" messages. [11:08] When did you start seeing more success? [15:40] How did you scale? [21:22] Hiring a team and outsourcing. [26:37] Joining All Influence. [33:14] Biggest tip? --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Rachael, @startwithprayer, an All Influence Mgmt Client and my resident Type-A gal pal joins us to discuss how she balances a hectic life and full time job while also building multiple streams of income on social media. From necessary habits and boundaries to streamlining her path towards building a global brand, Rachael breaks down her journey and biggest tips.Follow Rachael on:InstagramTikTokWinnoTimestamps: [1:20] If you like it, like it. [3:17] Going from a stay at home mom to an influencer. [7:26] TikTok vs IG. [10:14] What clicked with TikTok? [12:13] Opening up on social media. [16:13] Working a 9 to 5 and influencing. [19:10] What have you cut out of your life? [23:29] Pulling the pieces together and setting boundaries. [28:39] The bigger brand. [32:11] Advice for new creatives. All Influence MgmtOutsource your partnership management and level up your influence. Head to allinfluencemgmt.com or apply to jump on a discovery call to discuss more here.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Lauren Hale @LaurenLHale joins us to chat about her journey from Kindergarten teacher to a viral mature skin beauty girl. Lauren breaks down her real experience navigating viral social media growth while handling anxiety, judgement in a small town and the existential crises that comes with honing in on your niche.Follow Lauren on Instagram:https://www.instagram.com/laurenlhale/Timestamps: [1:54] Quitting a job and starting on Instagram. [6:04] What was your stopping point? [7:34] Network Marketing and its perks. [10:57] Getting into your niche. [15:48] Lauren's first viral reel. [20:26] Comparison is the thief of joy. [23:18] When did it all click? [30:26] It's all about helping other people. [33:14] Biggest piece of advice. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
All Influence Mgmt Co Founder, Chase Mitchell, joins us to discuss the big business moves some of our clients are making to scale their influence and the steps YOU can take now to attract the result you want from your social even at a smaller follower count.Timestamps: [2:56] Scaling business. [4:35] Long term investment. [7:48] Show me, don't tell me. [9:36] Advice for new influencers. [14:23] You can't rely on someone else to bring you partnerships. [16:01] Under 50k? Find other streams of income. [21:32] Takeaways: solidify your personal brand. All Influence MgmtOutsource your partnership management and level up your influence. Head to allinfluencemgmt.com or apply to jump on a discovery call to discuss more here.Upstarter PodsStart growing your business with a podcast. Check out upstarterpods.com or sign up for a free discovery call here. Looking for a custom quote and recommendations for your podcast? Fill in this quick survey.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFind All Influence Mgmt:IG: @allinfluencecollectiveWebsite: allinfluencemgmt.comFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Kristen Bousquet of Soulcial Scoop Podcast is back to discuss the process of creating a sustainable creator business - from finding the style of content that feels right to repurposing on multiple platforms to developing a routine that works for you. We break down our behind the scenes thoughts of follower growth, starting a new account, managing time & generally, things your analytics can't tell you about building a successful business online.NEW PROGRAM ALERT: Maintenance Mode a 12-week social media messaging and mindset incubator. While guiding 100s of All Influence Intensive alumni through the journey of nailing their strategy their social, we are always come to the same conclusion: growth on social isn't hard, it's the soul searching involved. Outward growth only starts after a period of internal growth. Creators, let's hone in on your messaging together & take your social media career to the next level. To learn more head to https://stan.store/theharleyjordan Find Kristen Bousquet:@KBousqYourSoulcialMate.comSoulcialScoop PodcastCreators mentioned:@Michael.Gaylon@SonyaxSinghTimestamps: [1:59] Creator spotlight. [7:31] Finding what keeps you creative. [10:20] Bending the rules. [13:18] This is a job. [16:48] Boundaries and "eating the frog." [21:15] Creating a schedule when working in your passion. [27:27] Balancing passion and analytics. [32:11] Sustainable content and if you find the wrong audience. [38:44] It's never perfect. [39:44] Takeaways. Upstarter PodsStart growing your business with a podcast. Check out upstarterpods.com or sign up for a free discovery call here. Looking for a custom quote and recommendations for your podcast? Fill in this quick survey.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
The most effective partnerships are long term, but no matter the side you are on- brand or creator- sometimes misunderstandings arise. From contracting to communication to conflicting content ideas, it's time to discuss the many flops we've come across and how to prevent the the partnership from sinking entirely. Timestamps: [2:41 Contracting - from the creator side. [7:28] Advice for creators. [11:40] Not sending contracts fast enough. [12:57] How can you be more communicative? [16:41] Reshooting and wording. [18:13] Getting ghosted by an influencer. [22:56] Content just not being good enough, and dealing with differing tastes. [30:39] Takeaways. Notch Instagram InsuranceNotch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
From titles and positioning your niche via reel to trending audio and tricky ways to catch a new audience's eye... today we are answering a listener's question "What do you do when a reel does well?" From above average views to viral growth, there are a couple things you should be monitoring.Featured Creators:Cecily BauchmannTimestamps: [1:25] If you like it, like it. [3:08] The algorithm and how it works. [6:10] It comes down to niche. [7:39] Movement within the clip. [9:12] Trending audio. [10:45] Use your voice. [12:46] The topic and tone of the topic. [14:03] If you hit gold. [15:49] Takeaways. Upstarter PodsStart growing your business with a podcast. Check out upstarterpods.com or sign up for a free discovery call here. Looking for a custom quote and recommendations for your podcast? Fill in this quick survey.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Forbes ListTimestamps: [1:27] Initial thoughts on the list. [3:55] These creators' income is coming from other things as well. [7:40] This is not an apples to apples list. [11:11] People that have a lot of money, spend a lot of money. [13:42] Building businesses. [16:07] Elyse Myers. [18:18] Favorites on the list? [21:13] Takeaways. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Retrograde might be over but if you are still feeling the icky collective burnout in the air, we have the tips and tricks for showing up on social media, setting reasonable expectations for yourself and your goals, and how exactly to bring back your inspiration in a couple easy steps.Creators mentioned:Kristen Bousquet (ilyyyy Kristen)Join_JulesTimestamps: [0:58] Facing burnout at the end of the year. [4:00] Doing less is hard. [6:11] Shifting your mindset. [9:59] You don't need to post multiple times a week on Insta. [12:09] Finding inspiration outside your niche. [17:23] Making friends on an app. [19:00] Giving yourself grace to step away. [20:33] Takeaways. Notch Instagram InsuranceNotch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.Upstarter Podcast NetworkUpstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.Instagram
Don't sleep on Facebook or Meta! Harley & Sonia discuss a recent podcast episode with the Head of Facebook discussing the TikTok comparison, the future of Meta and most importantly, meaningful interactions. This conversation includes strategy suggestions and lots of hot tips to adjust the way you think about showing up on Instagram. Wellness girl starter pack example: https://www.instagram.com/reel/CiJUM2EP1Nv/?igshid=YmMyMTA2M2Y=@everything.envyhttps://instagram.com/everything.envy?igshid=YmMyMTA2M2Y=Decoder Podcast Epsiode: https://open.spotify.com/episode/4MJ5z3CIP0mKvT4v9ru2SM?si=kVADPeU9RfiN-JfNnftMxATimestamps: [5:12] Are Facebook and Instagram copying TikTok. [8:57] Meaningful interactions. [14:40] Facebook marketplace and groups. [18:05] Does interaction shape how we create? [21:10] Educational content. [25:05] Reels are for reach. [27:00] Takeaways. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
TikTok isn't going anywhere anytime soon. With the rise of creators moving to the new platform looking for viral growth, Sonia & Harley use this episode to discuss the similarities and grave differences between the TikTok influencer and the Instagram influencer including audience size, community engagement and pricing. Timestamps: [0:58] If you like it, like it - @navik4ur [4:55] What are the similarities between Instagram and TikTok? [10:01] Follower count and shopping on profiles. [17:48] Do we have to be more creative on TikTok? [22:15] If you want to be a full time creator, TikTok cannot be your only platform. [25:00] Ad disclosure. [28:28] Top four "need to know" tips. Notch Instagram InsuranceNotch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.Upstarter Podcast NetworkUpstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.Instagram--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
The creator economy is evolving daily...and so are the scams aimed at creators. Rafael, the Found of Notch, the world's first instagram insurance is here to break down the most common scams, if Instagram is doing enough with current efforts to remove reported accounts, what being hacked actually looks like and how Notch can help.Check if you are eligible + get protected with Notch for a little as $8 a monthTimestamps: [3:10] Is Instagram properly protecting creators? [7:46] The dark web, leaks, bots, and spam. [15:37] What should Meta be doing differently? [18:32] Two factor authentication. [22:38] How Notch came to be. [26:51] What can Notch do for creators? [33:49] What to look for with scams. [37:10] What are your predictions for the creator economy in 2023? [39:43] How to keep up with Notch and Rafael. --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
It's that time of year again and the final Q4 marketing push is right around the corner. Here's what you need in your holiday pitch to REALLY catch your favorite brand's attention AND stand out amongst the other creators vying for a slice of the marketing budget. From content ideas to moodboards and lingo you should include - we have you covered.Timestamps: [0:58] Revolve is at it again. [6:09] Holiday content is shareable / rising rates. [9:11] When you have your holiday ideas, reach out to brands. [11:57] Do we discount usage? [13:55] How much to throw into a pitch? [18:23] Pricing this season. [22:35] Holiday dips in engagement. [27:50] Takeaways. Notch Instagram InsuranceNotch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.Upstarter Podcast NetworkUpstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.Instagram--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comJoin Creator Collective: https://winno.app/theharleyjordanFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator