Podcasts about customerhow

This episode is all about embracing your brilliance and learning how to actually talk about it – without overwhelm.I'm joined by the fabulous Priscilla Pollara – journalist, comms consultant and all-round sparkle of wisdom – for a heart-opening chat on the power of visibility, why we hold ourselves back from saying what we really want to say… and how we can get braver about being seen and heard.Inside this episode we're talking about:What PR really means (hint: it's not just about press coverage)Why small business isn't a label we need to keep carryingThe importance of talking to your best customerHow to navigate social media when it's not your favourite place to show upThe ‘shop window' analogy that makes marketing feel so much simplerWhy referrals might just be your secret superpowerHow imposter syndrome shows up (and how to move with it anyway)If you've ever felt nervous about sharing your work, or if you're unsure how to grow your business without getting lost in the noise – this conversation is for you.Connect with Priscilla:Website: www.toptrick.co.ukInstagram: @priscillacommsSo much love, Kimberley xxA bespoke analysis of your home to unlock the exact remedies your living space needs to support you in a life of more abundance and prosperity: https://www.thefengshuiflow.com/home-analysis-serviceWork with me 1 to 1 here!A huge thank you to everyone who has pre-ordered my book too! Your support means the world! If you've ever wanted to understand the deeper connection between your home and your well-being, this the book is for you.Preorder The Calm and Happy Home now:Amazon | Barnes & Noble | Books-A-Million | Indigo | Watkins Publishing If you loved this episode don't forget to subscribe, leave a 5* review on Apple Podcasts and tag me in your stories on Instagram @thefengshuiflow! xx

We know him as the founder of Dell Computers — but before all that, there was a summer job, a newspaper hustle, and a level of strategic thinking that most 16-year-olds (and honestly, most adults) wouldn't even think of.In this episode, I walk you through a wild but true story of how teenage Michael Dell made the equivalent of $68,000 in just a few months... selling newspaper subscriptions. Yup. No computer, no tech — just a clever use of publicly available data and pure hustle._Key TakeawaysWhy saturated markets are actually full of opportunity — if you know how to niche within the nicheThe genius data-driven strategy Michael used to target his ideal customerHow he scaled that simple job into a small operation (and what that means for your business)4 key lessons you can apply today whether you're running ads, selling offers, or building your audience_House KeepingGrow your audience and revenue in under 5-minutes a week: Subscribe & Join 63k+ Readers > Got a business question? Want a second opinion? Ask Your Question Here _Sponsored By:Power Your Launch Marketing Accelerator | Get over 50% OFF your order with this special link: https://go.poweryourlaunch.com/pylenrollInterested in sponsoring? Go here: Support Permission to CEO _Follow us on social media:InstagramTwitterYoutubeThreadsTikTok_Here's how I can help you:Master digital marketing, generate leads, and scale with paid ads. Enroll Now & Get Early Bird Pricing The Growth Community - Strategies, resources, and expert insights to optimize and grow. https://go.poweryourlaunch.com/mmMentorship/Advisor/Consulting - High-level support to refine funnels, ads, and scale efficiently. https://go.poweryourlaunch.com/mentorship__Rate, Review, & Follow on Apple Podcasts [CLICK HERE]"I love this podcast so much!" If that sounds like you, please take a moment to rate and review the show— Your support keeps this podcast going. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!_

Send us a textIn this episode, we sit down with Dario Berrebi to unpack one of the most overlooked shifts in brand storytelling: becoming the guide, not the hero. Think Yoda, not Luke Skywalker.We explore why purpose-driven brands struggle with positioning, how to tell stories that resonate without sounding self-important, and why solving boring problems beats chasing cool ideas.You'll walk away with a smarter way to communicate your value, one rooted in empathy, simplicity, and timeless storytelling structure.WE COVERED:Why most purpose-driven brands get storytelling backwardsThe “Hero's Journey” framework—and how to flip it for your customerHow to stand out by solving boring, painful problemsReal talk: what scrappy SMBs can do instead of trying to look “premium”Tactical brand building on a tight budget: second-hand gear, focused offers, and positioningHow to make your brand feel human, not polished to deathThe power of telling the truth, even when it's messyFOR WHO? If you're a founder, marketer, or creative working on a mission-driven product, and you're tired of performative branding that doesn't convert, this episode gives you a more grounded, actionable playbook.Most brands position themselves as the hero.Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email marketing@stunandawe.com. Support the show on Patreon Follow us: LinkedIn Twitter

As a web designer, you may eventually get to a point (or maybe you're there now) where you want to connect, support and continue to empower your clients in one place. One way to do that is by offering a customer membership or community. It's a great way to build MRR, stay top of mind, create powerful customer relationships, partnerships, etc.I get it, as a web designer, you didn't sign up to be a community builder BUT you might be sitting on a golden opportunity here so to dive into this subject, I'm excited to share a conversation I had with Carol Dunlop – a Web Designer Pro member and entrepreneur of over 30 years, recently on her podcast!While she interviews me in this one about online community building and about how to reignite HER customer marketing membership, everything we discuss can be implemented by you if you're considering having a customer membership of your own.We dive into:How a little change in her maintenance plan massively increased her MRR almost instantlyHow to build an online customer communityWhen to sell said community in the lifetime of a customerHow to balance community building and service workHow to price a customer communityAnd much more.Big thanks for letting me repurpose this chat with you and to Carol for having me on her show!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/367

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phaseWhy your strategy should be different for loyal customers vs new customers Strategies to convert a one time customer into a loyal customerHow 50% of the loyalty is built before first-time purchase via brand marketingHow promoting best sellers on your most expensive channels lift your conversation rate The 30 first golden days of communication: Period to retain more customersWhat mistakes brands make which don't help customer retention What metrics to use for brands to check their retention strategies Strategies for direct mail for ecomm brands Mistakes commonly made during loyalty programs How to strategically approach your retention in 2024Find Alex Greifeld on - https://nobestpractices.co/https://twitter.com/heyitsalexPhttp://nobestpractices.co/newsletter/

Enter the contest for a Gold Pass ($1300 value!) to the Customer Success Festival in Austin (Feb 13 & 14, 2024) by following these steps:Review the podcast on your platform of choice and send a quick screenshot to alex@digitalcustomersuccess.comGo to this LinkedIn post and Like it: https://www.linkedin.com/feed/update/urn:li:activity:7152780848642068480Leave a comment on that same post about what aspect of CS Festival you're most looking forward to or any questions comments you might have about the event.Winner will be announced on Jan 31!+++++++++++++Today's Guest: Anita TothThere is no denying that there are a ton of amazing people in the CS community. Anita Toth is no exception. She is such a great presence in CS and regularly puts her academia background in full display with well thought through concepts and tangible take-aways that help elevate CS within our organizations. This conversation was jam packed with really great take-aways including:Anita's background in academiaHer transition into CS and the lessons that it can teach others about approaching transitionDeep research in CS and looking for patternsStandardizing customer feedback, CS inputs, etc. to drive data cleanliness and see trendsElevating CS within an organization from the kids table to the adult tableHow to feed CS' valuable customer data to the rest of the companyStart with Marketing and share details of your top 20% customers - help marketing build an ICP so that they can go help find more of that type of customerHow our tooling is helping us to produce insights for the businessCS' main product should be insights on customer healthThe importance of CS leaders to understand other business leaders' goals so that we know what insights can help themTrust and ethics in adopting GenAI and the inflection point that is coming where we won't be able to tell the difference between human and algorithmSpeculating on the future use of GenAI within CSAnita's LinkedInATIChurn No More Leadership WorkshopResources:The School of Greatness: Lewis HowesDr. Joe DispenzaDoctor MikeSupport the show+++++++++++++++++Listener Submissions:If you'd like to call in with commentary or a question to be addressed in a future episode, call our submission line at +1 (512) 222-7381. Leave us a 2-3 minute message with your comment or question using either your real name or a pseudonym, and we'll feature your clip on the show!Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

In order to achieve your 2024 federal government contracting revenue goals, you need to create a Strategic Sales Plan. In 30 minutes, you can create a one page document that will guide your strategies for the year's activity.✅ In today's training, GovCon Chamber president Neil McDonnell explains:The purpose and scope of a Strategic Plan for government contractingHow to determine your Revenue Goal and set your vision for 2024How to breaks strategic goals Into clear achievable objectivesHow to identify your Clear, Focused OfferHow to niche down your product offering and target customerHow to use his 2024 Federal Sales Strategy Wheel to establish target goals and KPIs.✅ Watch the original training on LinkedIn here: https://www.linkedin.com/events/7149542523839922176/–––––––––––––––––––––––––HOST | Neil McDonnell, president GovCon Chamber of CommerceSmall business owners​ trust Neil to​ show them HOW to earn federal government contracts and subcontracts.​A passionate 'evangelist' for business development​ in the federal marketplace, Neil has helped 1000s of small business contractors collectively win over $3B (federal contract value)Neil's Daily LinkedIn Live and YouTube training have been viewed over 1 Million x.​ ​#experiencemattersAs B2G technology business owner for 25+ years, Neil successfully won contracts worth hundreds of millions for the Department of Defense and civilian agencies, including ...US Army • US Navy • US Air Force • HHS • VA • White HouseDepartments of Education, Transportation, Interior and Energyplus numerous large prime contractors

Theories, digressions, amazing points, laughs. Wow! I'm not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science.In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more!Rory Sutherland joined Ogilvy and Mathers as a graduate trainee and planner in 1988, becoming the creative director in 2001, from 2008 to 2012 he served as president of the institute of practitioners in advertising. In 2012 Rory founded the behavioural science practice within the Ogilvy group, whose goal is to develop marketing techniques inspired by the fields of psychology and economics rather than shape customers desires through conventional advertising. In his book, Alchemy, the power of ideas that don't make sense, Rory argues that marketing ideas are built around a core that is profoundly irrational. Just a few of the vast array of themes from Rory's incredible mind include:Why Jesus was a master of loss aversion.How irrational stories drive rational behaviourThe importance of anecdotal informationThe real reasons we make the decisions we doWhy we should stop asking the customerHow to make waiting lists a positiveWhy a meeting with no agenda is good sometimesWhy most inventors are really marketersWhy metrics are a distraction Thanks as ever to my co-host Dr Tiago Moutela, and as ever to our partners the Behavioural Science in Public Health Network (BSPHN).​

In this week's episode of the SIMPLE brand podcast, I talk with Chris Wallace.Chris is the co-founder and president of InnerView Group - a brand consultancy that helps organizations improve alignment between their frontline teams and their go-to-market strategies.Chris and I chat about how to create a more collaborative relationship with your frontline team and how to get your frontline to care more about your brand.Here's what we discuss:How to move a vision from the C-suite to the frontline teamWhy spoon-feeding the frontline is not a bad thingWhy “asking” is a much better strategy than “telling”How to create evangelists in your frontline employeesHow to put your customer insight into actionWhy influencing your frontline workers is the best way to influence the customerHow your frontline employees double as your customers' best consultantsHow customer and employee experience tie to your company's overall brand and cultureHow to balance digital experiences with the human touch of the frontline RESOURCES FROM THIS EPISODE:Chris's websiteA Guide to Frontline Insights - eBookChris on LinkedIn

Now, before we jump into the automation wizardry, let me confess something. I recently took a little detour through David's website, and I must admit, it's easy to get lost in the world of automation when you're on his site. Oops, my bad, David! But seriously, I found something fascinating there – a testimonial from the legendary Michael Gerber himself. And it wasn't just a token testimonial; it was a heartfelt endorsement of David's work.Curious to hear how David turned a chance encounter into such high praise? Well, you're in for a treat because we're digging into that and so much more today.Here's what's on the menu:Remarkable Remarketing: Discover how David leverages different media channels to re-engage with subscribers who may have missed his emails. It's like a second chance to make that connection!The Curated Feedback Loop: Find out how David uses feedback from his audience to fine-tune his content and create laser-targeted messages for conversion events. It's all about giving the people what they want.The Double Audience Strategy: Learn how David plans to differentiate his messaging for two distinct groups—business owners and systemologists. It's all about speaking their language and addressing their unique needs.[How to Connect]Now, if you're as intrigued as I am (and I know you are), you can connect with David and explore his world of systemology:Check out his book "Systemology" on Audible or Amazon for an in-depth dive into his strategies.Visit Systemology.com for a treasure trove of resources, including a YouTube channel and the "Business Processes Simplified" podcast.About Your Host - Jules Dan:https://julesdan.com/Are you a coach, consultant or info-marketer that's looking to ramp up your sales & conversions with email marketing?If so, then you're in the right place. This podcast is designed to help you with three core areas of your marketing.How to get more customersHow to make MORE per customerHow to keep them coming backAnd I'll show you how to do this with the power of the pen…aka selling with your words.So who am I and why should you trust me?I've been in the trenches of freelance copywriting for 2.5 years. I've made plenty of mistakes. I've made heaps of stupid decisions.However on my journey, I've also generated my clients over $15 million dollars in results.This is the place to learn from someone in the trenches every day...'How to make it rain with your email list'So whether you've just got a taste for list building...Or you're an established list owner that's curious how to profitably maximise the profit potential of every lead...Then stick around, because you're in good hands on Email List Profit Secrets.

Ever wondered how to grow your email list with the RIGHT type of customers?My guest Derek Videll - spills the secrets of monetising his clients list with strategic giveaways.We chat about:How To Swell Your List With The Right Type of Prospects Who Want To Buy: Unveil the clandestine techniques Derek uses to pinpoint where his customers are in the buying process and how you can do the same. The Shocking Truth About Social Media Giveaways for B2C & B2B Markets: Derek reveals the often misunderstood tactics that can make or break your social media success. These aren't your run-of-the-mill giveaways; you just need to do them a specific way Why CEOs are Begging Derek to Take Their Money, and How You Can Make Them Beg You Too: Get a front-row seat to Derek's transition into the agency model and the secrets behind his 'done for you' method that has 8 Figure CEOs knocking at his door.Grab your FREE resources: Watch Derek's YouTube Video on Professional-Looking Giveaways and access his 12-minute video course.Work With Me (Jules Dan) :If You Have A High Ticket Offer, This New Approach To Email Helped My Past Clients Generate $15-$35 Per Email Subscriber Per Monthhttps://bookings.julesdan.com/emailprofits About Jules DanAre you a coach, consultant or info-marketer that's looking to ramp up your sales & conversions with email marketing?If so, then you're in the right place. This podcast is designed to help you with three core areas of your marketing.How to get more customersHow to make MORE per customerHow to keep them coming backAnd I'll show you how to do this with the power of the pen…aka selling with your words.So who am I and why should you trust me?I've been in the trenches of freelance copywriting for 2.5 years. I've made plenty of mistakes. I've made heaps of stupid decisions.However on my journey, I've also generated my clients over $15 million dollars in results.This is the place to learn from someone in the trenches every day...'How to make it rain with your email list'So whether you've just got a taste for list building...Or you're an established list owner that's curious how to profitably maximise the profit potential of every lead...Then stick around, because you're in good hands on Email List Profit Secrets. 

I'm joined by none other than the incredible John Sommez from the "Bulldog Mindset YouTube channel." We're diving deep into the world of traffic generation, list building, and high-end content strategies.You see, John's got a whopping 350,000 subscribers on YouTube, and he's been through it all. But today, he's sharing his insights into mastering traffic, a topic that's crucial for any content creator or marketer.You see, John's story is like a rollercoaster ride through the peaks and valleys of success. He went from making millions in his early 20s to losing it all and had to find a new motivation to build a business outside the pursuit of external things. It's a tale that'll leave you hanging onto every word.Here's a sneak peek of what we chat about on the show today:1. The Road to Traffic Mastery: John spills the beans on how he got started with list building using the power of YouTube. Discover his journey and how he used high-quality content to attract a warm audience.2. Content Quality vs. Effort: Learn how John started with high-end video production and evolved his process to make it more efficient while maintaining top-notch quality.3. Inbox Domination Strategies: We dig deep into email deliverability and hygiene. Learn how John ensures his messages hit the inbox, not the promotions or spam folders.4. Mental Toughness: John's got a Bulldog Mindset, and he's here to share how you can cultivate mental toughness to conquer the challenges on your entrepreneurial journey.Ready to take your podcast game up a notch? Connect with John and dive headfirst into the world of traffic mastery:Connect with John Sommez:Bulldog Mindset YouTube ChannelBulldog Mindset WebsiteAnd don't forget to check out John's awesome quiz to discover your Bulldog score and unlock the secrets of mental toughness. It's a game-changer, folks!Bulldog Mindset Quiz: Take the QuizSo, if you're curious to hear how John mastered traffic, built mental toughness, and turned his life around, tune in to this episode and get ready for some serious podcasting inspiration.About Your Host - Jules Dan:https://julesdan.com/gptgift/Are you a coach, consultant or info-marketer that's looking to ramp up your sales & conversions with email marketing?If so, then you're in the right place. This podcast is designed to help you with three core areas of your marketing.How to get more customersHow to make MORE per customerHow to keep them coming backAnd I'll show you how to do this with the power of the pen…aka selling with your words.So who am I and why should you trust me?I've been in the trenches of freelance copywriting for 2.5 years. I've made plenty of mistakes. I've made heaps of stupid decisions.However on my journey, I've also generated my clients over $15 million dollars in results.This is the place to learn from someone in the trenches every day...'How to make it rain with your email list'So whether you've just got a taste for list building...Or you're an established list owner that's curious how to profitably maximise the profit potential of every lead...Then stick around, because you're in good hands on Email List Profit Secrets. 

How Antonio Taught Me This Weekend To Consistently Over Perform and Over Deliver with Ai, Part 25/17/23When it comes to Ai, the first thing you need to focus on is customer serviceHow you serve people is how your bank account looksCustomer service = customer loyaltyUsing Ai As a Foundation When it Comes to Customer LoyaltyYou do customer service from the moment you wake up until the moment you go to sleepAntonio built an entire powerhouse just to address customer loyaltyUse Ai to know how to speak to the four personality types (lion, koala, monkey, owl)If your customer is uncomfortable with your environment, you no longer have a customerHow to Build Better Customer Loyalty With Your CustomersPrompt to Ask ChatGPTTell ChatGPT about the customer and how great they areCan you give me a list of 10 things we can do to show [customer's name] how much we appreciate him/her?Prompt for a Customer Complaint I have a customer complaint. Please take this customer complaint and give me an empathetic and sympathetic yet professional response. The complaint is listed below:[type in the complaint]Prompt for an Unruly and Rude CustomerI have an unruly customer that has been rude to my staff, rude to my management team and has posted rude and derogatory things about my company on social media. We have done everything possible for this customer and they are still unsatisfied with our services. I would like to write a professional yet stern email asking this customer to cease and desist but I would like for you to write this email in a sympathetic manner. I want this customer to understand that we have gone above and beyond what they have asked and they are still going out of their way to discredit my company and I am at a point where I am ready to proceed with legal actions because the customer is about to get a side of me that will cut them to their core. I would like to resolve this matter the best way we can with harmony. Please feel free to use a sense of humor.Prompt for a Great ReviewI received a wonderful review regarding one of my products and I would like to respond to this and offer this customer something wonderful for their loyalty. Can you write me a happy and excited response to this review and give an offer to this customer:Closing ThoughtsDo not fear AiIf you get ahead of it, and use it to your advantage, there's nothing you can't doSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“Everything that I can do to build rapport is beneficial for me, so we don't have a miscommunication.”- Emily ChungWhen you have a limited amount of time with a customer, you must be able to share information efficiently. My guest for this episode has a secret weapon that helps her do exactly that — and she's happy to share!Emily Chung is a licenced Automotive Service Technician and the owner of AutoNiche, a family-friendly auto repair shop that offers a less intimidating auto repair experience, with non-judgmental and empowering service from reputable mechanics.(You may remember Emily from a past episode, where we talked about her experiences in the male-dominated automotive industry and the power of building a values-driven business!).In this episode, we dive into the amazing tool that Emily uses within her business to help her to communicate with her customers more effectively!You'll discover:‌ ‌The benefits of building rapport — and the personality profile that helps build it quicklyHow the AutoNiche is able to offer a consistent communication style adapted to each customerHow to write copy that appeals to all members of your audienceAbout Guest: Emily Chung owns and operates AutoNiche, an auto repair shop in Markham. She is a licensed Automotive Service Technician and teaches in the Automotive Business School of Canada at Georgian College while completing her Executive MBA. She serves on the Board of Directors for the Automotive Aftermarket Retailers of Ontario and is a proud mom of two teen boys.Highlights:‌ ‌00:53  Intro01:42  Meet Emily Chung04:08  Why build rapport?07:01  DISC profile10:58  How it works15:41  Opposite types16:25  Communicating through copy17:49  Closing the deal20:24  Why DISC?22:24  Authenticity24:45  Communicating with kids26:18  High-stakes conversationsLinks:‌Emily Chunghttps://autoniche.cahttps://www.facebook.com/AutoNicheTwitter: @autonicheincInstagram: @autonicheincRoad to Seven Podcast - Niching Down In The Auto Industry with Emily Chung Personality Types Quadrant Sheet HERETo work with me and make your next power move, visit:https://theroadtoseven.comStay ConnectedClick here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don't miss it! Join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.I would be grateful if you left a review on iTunes so that others can find and boost their business! Click here to review, select “Ratings and Reviews” and “Write a Review.” Thank you!Follow me!Instagram: @shelaghcumminsTwitter: @shelaghcumminshttps://facebook.com/ShelaghCumminshttps://linkedin.com/in/shelaghcummins

In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses.On the Show Today You'll Learn:What is retentionWhy is retention the new acquisitionHow to keep a customerHow to bring a customer back to your storeHow does SMS marketing improve customer retentionLinks & ResourcesWebsite: https://www.yotpo.com/Socials: https://www.facebook.com/yotpoLinkedIn: https://www.linkedin.com/company/yotpo/Twitter: https://twitter.com/yotpoInstagram: https://www.instagram.com/yotpo/Get access to more free resources by visiting the podcast episode page at http://bit.ly/3FrhTSO Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstagramSupport the showGet free marketing ideas to help grow your revenue on Shopify. In your inbox for free. Every Thursday. Consumed in 3 minutes or less. Join 3,500+ Ecommerce Merchants, Founders, and Marketers here: newsletter.ecommercecoffeebreak.com

#054 - Matt Decarne is the CEO of Elsewhere Pods. Elsewhere Pods are prefabricated, fully modular and customisable outdoor studios and tiny homes. Their mission is to develop a luxury ecotourism industry in Australia, and alleviate the pressure on housing and accommodation affordability.In this conversation we talk about:Elsewhere Pods' mission and the different purposes their pods and structures can be used forHow they're different to what else is out there in the modular building and eco-accommodation spaceThe different structures and tiny house models Elsewhere Pods offers, and the process to work with them as a customerHow they help to solve different struggles customers may experience, such as finance, delivery, site-access, building permits, council regulations… and more!Find out more about the podcast and get the episode show notes & links here:https://tinyhouseconversations.com/054You can follow Matt and Elsewhere Pod's adventures here:W: https://elsewherepods.com/ IG: https://www.instagram.com/elsewhere_pods/ FB: https://www.facebook.com/elsewherepods You can follow my tiny adventures here:IG: https://www.instagram.com/tinyhouseconversationsFB:  https://www.facebook.com/tinyhouseconversationsTiny and Healthy Living Products and ServicesBlock Blue Light - Specialty light bulbs, downlights, sleep lamps, blue-blocking glasses and more, to reduce artificial light exposure and support healthy sleep.Link: https://tinyhouseconversations.com/bluelightDiscount code: thcpodcast for 10% off your orderTiny Easy - 3D Tiny House Designer - The first online design tool that lets you design your tiny house without needing any technical or design knowledge.Link: https://tinyhouseconversations.com/tinyeasydesignerDiscount code: LUCY75 for 75% off the first month of the Premium version.Sky Energy - Skybox and Skybox Mini - Off-grid solar systems for tiny homes.Link: https://skyenergy.com.au/skybox/Discount code: For $200 off your custom Skybox or Skybox Mini, call Sky Energy and ask for Steve. Let him know Lucy from Tiny House Conversations sent you.For more discounts on Tiny and Healthy Living products and services, you can head to:https://tinyhouseconversations.com/resources/Support the show

“The entrepreneurial experience is overwhelming and exhausting but ultimately, it is liberating.” - Brittany DriscollBrittany Driscoll is Co-Founder and Chief Executive Officer of Squeeze, a way better massage experience. Squeeze is headquartered in Nashville, TN with its flagship location in Studio City, CA and is now franchising nationwide.We loved having our friend and 2022 keynote speaker of the Renaissance Women's Summit (and 2023 RWS panelist!) on the podcast!Prior to building Squeeze, Brittany spent four years at Drybar, the original blow dry bar and the world's largest blowdry franchise, as Vice President of Marketing, where she helped grow the company from $30 Million to more than $100 Million in revenue. While at the company, Driscoll onboarded over 20 new Operating Partners, opened more than 50 new Drybar shops and launched the Drybar product line internationally, as well as in Sephora, Ulta, Nordstrom and Bloomingdales.In this interview with Brittany, we discuss:How passion and people are the keys that ultimately unlock the doors to achievement in businessBrittany's impressive career at DryBar and how she and their team scaled it to a $100 million dollar businessBeing disruptive and strategic as an entrepreneur to get in front of your ideal client or customerHow your network determines your net worthUnderstanding the consumer experience as a business owner or marketerEmpathy, heart, and soul in a service-based businessScaling a business through franchising Brittany also Co-Founded and leads The Feel-Good Company, a service agency supporting a collective of wellness brands dedicated to bettering the mind, body, and soul for good; and serves as Chairwoman of the Board for Okay Humans, a talk therapy concept and counseling experience focused on emotional and mental wellness. Learn more about Squeeze and find one in a city near you here: https://www.squeezemassage.com/ Follow Brittany on Instagram here:https://www.instagram.com/britdrisc/?hl=enAbout Renaissance Marketing Group: Renaissance Marketing Group is a full-service social media marketing agency based in Nashville. The Renaissance team is made up of a talented group of passionate creatives and marketers, committed to the success of their clients and passionate about helping business owners succeed. Founded in December 2014, the female-founded company delivers proven social media marketing results. Their services include social media management, content creation, paid digital advertising, email and SMS Text marketing, influencer marketing, graphic design, branding, professional photography and videography, TikTok and Reels creation, digital marketing strategy, podcast production, and more. Renaissance is committed to influencing optimal revenue and online growth, while exceeding their client's expectations. In 2021, Renaissance announced the launch of their nonprofit, The Mona Lisa Foundation. The Mona Lisa Foundation was created from a love and passion for supporting women on their entrepreneurial journeys and focuses on offering mentorship, marketing, and business education, grant money, and community to Nashville-based female business owners. Learn more: www.renaissancemarketinggroup.com Join Us For The Renaissance Women's Summit on February 25th in Nashville.Get Tickets: www.renaissancewomenssummit.com

Oftentimes we forget the human aspect of marketing by looking at our customers as data points. Our guest today reminds us that the best marketers should be the voice of the customer and shares insights from her own experiences on how to become that voice. Radhika Duggal is the Chief Marketing Officer at Super, a technology company at the intersection of fintech and commerce that empowers users to spend less, save more, and build credit. Radhika has over two decades of experience in brand and growth marketing work across many industries. In this episode, she shares her thoughts on the importance of understanding your audience to drive success. Join us as we discuss:The significant marketing challenges that Radhika and her team face at Super How to overcome the lack of understanding of the customerHow to apply what you know about your target audience in practical waysWhat does success look like for Super after the launch of a new product and a company rebrandWhat Rhadkia thinks is missing from the marketing toolkit

Full post here: https://bit.ly/3lg0TYFEver feel like you're working too hard and wasting time completing the same tasks over and over?Systematizing your business processes is one of the quickest ways to make life easier (and business better).Learn how to build systems and frameworks that work for you by saving time, energy, and effort in this interview with Pete Mohr. You'll understand:How frameworks help businesses provide a consistent experience to every customerHow to use systems to reduce time spent finding, hiring, and training new employeesHow systematizing business processes lets you scale fast (without overwhelming your team)A successful business operates like a well-oiled machine, and reliable systems are the gears that keep things moving smoothly. In this episode, discover the keys to creating systems that help you grow faster, grind less, and make more money.Learn more about taking your business to the next level with Pete here:https://mybusinessreport.com/assessmentChapters:Intro - 0:00Frameworks - 7:30“The 5 P's To Freedom” - 12:40Importance Of The Process - 19:05Loom As A Systems Tool - 22:37Importance Of People - 26:54Can Systems Change People? - 30:42Can Systems Increase Motivation? - 33:25Can Systems Make You More Money? - 37:35Final Thoughts - 41:20

Matt Spiegel is the Co-Founder and CEO of Lawmatics, an attorney, and a serial entrepreneur in the legal-tech space.Prior to Lawmatics, Matt worked as a criminal defense attorney for six years and founded MyCase, a legal practice management software company that has grown into one of the most widely used cloud-based law practice management systems.Lawmatics is the #1 automation platform for growing law firms, offering legal client intake, CRM, marketing automation, billing, and much more, all in one easy-to-use software. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattspiegelesq/Visit Lawmatic's Website: https://www.lawmatics.com/On This Episode, We Discuss…How MyCase Came to FruitionThe Importance of Listening to the CustomerHow to Get People to Start Adopting TechnologyLawmatics' Beginnings, Integral Core Values, & Incredible Culture Fit

The Ike Wingate Morning Show includes:Netflix cracking down on PW sharingWhat part of the country is friendliest?Arby's employee saves customerHow long can you live without your phone?Buzzsprout - Let's get your podcast launched! Start for FREE Support the Show.

This week's episode features a "from the vault" discussion with Nate Brown.Nate's the Senior Director of Customer Experience for Arise Virtual Solutions. But beyond that, he's one of the biggest experts in the Customer Experience industry.I say he's an expert, but Nate proclaims himself more of a perpetual student of the world's greatest experiences who simply shares his learnings with the world.And in line with his nature of sharing his learnings, Nate's the founder and head of CX Accelerator - an online community of customer experience professionals all sharing their learnings, guidance, and mentorship with each other.Nate and I discuss having a frictionless, seamless customer experience that helps your brand stand out. And we also discuss how you can instill a customer experience mindset into every team in your organization, even the non-customer-facing teams.Some of the topics we discuss include:The customer service issues your customers bring up help you decide how to shape your customer experienceThe difference between customer experience and customer serviceHow friction points in the customer journey are usually created “upstream”How leaders can help all teams understand the entire customer journey and be better aligned with other teamsBrands that focus on short-term success vs long-term customer relationships will fail in the long runWhat The Lord of the Rings teaches us to break down silos and create a “team of one” to be a customer-centric brandHow to ensure your entire customer journey is a seamless journeyHow to use a Voice of the Customer system to understand your customerHow creating and managing a customer community can help you gain customer insightRESOURCES FROM THIS EPISODE:Nate's websiteThe Ultimate Customer Experience PrimerNate's Twitter

This episode features a conversation with Leigh Barnes, Chief Technology Officer at weareeight.com . We talk about the topic "What are bundles / bundling?"On the Show Today You'll Learn:How do bundles work?Examples of bundles, e.g. Pre-made bundles, pick & mix, shop the look, gift boxesWhen is the right moment to present the bundle to your customerHow bundle discounting worksWhat a Bundle Builder can do for youAnd moreLinks & ResourcesWebsite: https://www.bundlebuilder.app/Shopify App Store: https://apps.shopify.com/bundlebuilder LinkedIn: https://www.linkedin.com/company/weareeightEpisode SponsorToday's episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it's in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee hereSupport the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

In this episode of the Ecommerce Coffee Break Podcast, I talk with Fiona Stevens, Head of Marketing at LoyaltyLion.com. Our discussion focuses on the opportunities loyalty programs can bring to businesses. Hint: It's so much more than just giving your customers points.On the Show Today You'll Learn:How can you make your customers to stay loyal?How can a loyalty program help in this modern upgrading world?Ideas to make your brand more personalized for your customerHow can your given points as a brand to your customer can be worthless?How often do you think do you need to get in touch with your customers?And moreFiona Stevens is the Head of Marketing at LoyaltyLion at loyaltylion.com, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. Fiona has 14 years experience in Marketing, having worked in-house and agency side across functions including PR, SEO, and content. She has specialized in loyalty for retail and ecommerce brands for the past eight years and loves to talk about retention and driving revenue from existing customers.Links & ResourcesWebsite: https://loyaltylion.com/Shopify App Store: https://apps.shopify.com/loyaltylionLinkedIn https://www.linkedin.com/company/loyaltylion/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Support the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

Studies have shown that email marketing, when done right, earns about a dollar per subscriber, per month. So if you have a thousand subscribers, you could earn $1000 per month. And the more you grow your list, the more potential you have to earn money just from your email marketing.So are you hitting that mark?If not, the sequences I'm going to share with you will help you get more strategic with your email marketing and convert more of your subscribers into paying customers.And even if your list is still small, implementing these strategies now can help ensure that you don't leave money on the table as your list continues to grow.Today, I'm going to walk you through four email sequences that will help you consistently make money without having to constantly hustle for clients or run live launches. Listen to the full episode to hear:Why you need a welcome sequence for new subscribersHow to set up an evergreen sales sequence so you have consistency in your revenueWhat your abandoned cart emails need to say to your customerHow a cold subscriber sequence improves your open rate and saves you moneyLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

In this week's episode of the SIMPLE brand podcast, I talk with Nate Brown, founder of CX Accelerator!Nate's the Senior Director of Customer Experience for Arise Virtual Solutions. But beyond that, he's one of the biggest experts in the Customer Experience industry.I say he's an expert, but Nate proclaims himself more of a perpetual student of the world's greatest experiences who simply shares his learnings with the world.And in line with his nature of sharing his learnings, Nate's the founder and head of CX Accelerator - an online community of customer experience professionals all sharing their learnings, guidance, and mentorship with each other.Nate and I discuss having a frictionless, seamless customer experience that helps your brand stand out. And we also discuss how you can instill a customer experience mindset into every team in your organization, even the non-customer-facing teams.Some of the topics we discuss include:The customer service issues your customers bring up help you decide how to shape your customer experienceThe difference between customer experience and customer serviceHow friction points in the customer journey are usually created “upstream”How leaders can help all teams understand the entire customer journey and be better aligned with other teamsBrands that focus on short-term success vs long-term customer relationships will fail in the long runWhat The Lord of the Rings teaches us to break down silos and create a “team of one” to be a customer-centric brandHow to ensure your entire customer journey is a seamless journeyHow to use a Voice of the Customer system to understand your customerHow creating and managing a customer community can help you gain customer insights.RESOURCES FROM THIS EPISODE:Nate's websiteThe Ultimate Customer Experience PrimerNate's Twitter

Nick has always loved chasing revenue and waves. He shares his experiences of each Why chase revenueWhat is the value of performance reviewsGetting your first customerHow to find your first customerDo you have an adaptability question Taking something you are good at and apply to something you are bad at

Cyber security for operational technology and industrial systems is a hot topic right now. The security of these systems is important to the critical revenue generation parts of companies and also to governments and countries.In this episode, Ian Bramson, Global Head of Industrial Cybersecurity at ABS Group, talked at RSA about the 3 shifts coming in this space and we are giving you a sneak peak today. Ian discusses the importance of market drivers, how industrial cyber hygiene will be a competitive advantage, how OT is taking domain priority, and much more.Tune in to learn:What services IT companies should offerThe difference between buying services and technologies for the customerHow competition wins over complianceIf you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.Sign up for our newsletter (https://www.salesbluebird.com)We want your questions and topic suggestions for future episodes. Send them to  andrew@unstoppable.do or send us a voice/video at https://zipmessage.com/unstoppableFollow Ian Bramson on LinkedIn: https://www.linkedin.com/in/ianbramsonSupport the show

On the latest episode of The Insiders podcast, James Webb (VP Central Europe and EU Marketing at Fellowes Brands) joins hosts Simon Hazeldine and Richard Lane to discuss the evolution of salespeople into Sales-Marketing hybrids and his expertise from his joint sales-marketing role:How transactional and consultative selling can be tailored to the needs of the customerHow the ethos at Fellowes has led to sales and marketing teams working in harmony for the benefit of the customerHow focusing outcomes can allow for the setting of realistic goals without preventing the freedom to innovate

In this Saturday's strategy session, I am talking about the best ways to honor your client's customer journey, and how it can empower them to make the right decision for their business.In this episode I talk about: The difference between a tortoise customer or a hare customerHow to create content for everyone in the different cycles, and the types of content you can create.Let Us Help You Grow Your Visibility and Your Reach!Work is us and schedule your free strategy call atmarketscalegrow.com/worktogether___Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comThe Market, Scale, Grow Community

When Kelly Goetsch first joined commercetools, the company was heavily focused on selling bottoms up to developers. Why did it pivot towards a more Enterprise go-to-market motion?Their self-serve engine was going too slowly.Although developers were the users, they weren't the best buyers for a commerce platform. Often it was the Sales or Revenue executives who championed the purchase.So how did commercetools layer on a successful top-down engine onto a #productledgrowth business?What they did obviously worked, as they are a $1.9b business today. This episode covers:How to hire the right people to layer on an enterprise go-to-market motion effectivelyWhat are the most common needs of an enterprise customerHow to conduct research and build product for the enterprise, when you have far fewer users than a PLG companyWhat Kelly's career advice is for Product ManagersConnect with Kelly on Linkedin. Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter. 

Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge. He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education. Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve. In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include: Why Mike is trying to build a category with GrainHow do systems of intelligence create predictable business growthCustomer value: what it means with examplesHow to create customer valueWhat are forms of customer valueHow do you add value to a serviceWhat can destroy value for a customerHow can we add value to our productWhat strategies can you apply in order to create customer valueWhy businesses don't believe that recording every conversation is worth the riskDoesn't recording all conversations create clutter and add to the noiseHow to create customer value by recording every conversationand much much more ...

It seems uncommon to me for high school students to say they love their principal. But, I've heard more kids than I can remember say this about this week's guest, Dr. Chris Botts.In this second of two interviews with Dr. Botts, or Chris as he prefers to be called, I have the honor of listening to him describe some of his strategies for connecting with students. And, making sure every kid knows they are valued and appreciated.Chris shares the unique and effective techniques he and his staff have used throughout his 22 years of service as a high school administrator.Dr. Chris Botts is an exceptional role model for leaders with careers in education administration and teaching.But, if you're not a principal, you will easily see the parallels between serving students and caring for customers.The three fundamental career skills from Chris will help you build and boost your career in any industry.Today's GuestDr. Chris BottsDr. Chris Botts is the principal of Maize High School in Maize, Kansas. He started his career at Complete High School Maize and has been in the USD 266 district 22 years.Loved and respected by his staff and students alike, Dr. Botts was named as Sedgwick County Area Educational Services Interlocal Cooperative No. 618's Principal of the Year in August 2017. In 2020, he received the Kansas Scholastic Press Association Administrator of the Year award.You'll LearnWho the customers are for a principal, including the most important customerHow to improve your organization's culture with a few penniesCreative ways to empathize with and better understand your students or customersWhy it's so important to never forget what it's like to be a kid (or a customer)How embarrassing yourself can build connections with your team and prepare you for future career opportunitiesThe story of how one student's Tik Tok skill helped identify disconnected students and create connections to support them3 Fundamental Career Skills from Today's Guest1. Show upShowing up and doing the job or task you were assigned to do is a huge part of having a successful career.2. Stand out (by working hard)Why not be the best at whatever you do?The little things are going to add up in life. Take pride in what you do.“Any success I've had in life, I attribute it to that lone trait, period. Work hard!” - Dr. Chris Botts3. Problem solveThe ability to think and solve problems will serve you well at every stage of your career in any industry or field.Links and Resources from this EpisodeConnect with Dr. Botts through email at (cbotts AT usd266.com)Follow him on Twitter at (@thebotty)Maize News newsmagazine produced by the Maize High School journalism department articles:“Mystery of Botts' missing stapler solved““Botts challenges teachers to do one nice thing a day "For More InformationCheck out the full show notes on the episode page at GregHarrod.com.

In this episode of the Ecommerce Coffee Break, I interview award-winning entrepreneur Kausambi Manjita about In-store marketing & merchandising. She won the Shopify 2020 Commerce Awards.On the Show Today You'll Learn:Why content uplifts the shopper's experienceWhy building trust is crucial for your online storeHow many touchpoints you need with a potential customerHow highlighting the products contributes to the user experienceWhy syncing all your storefronts is importantShopify Unite's announcement and impact for merchantsAnd more!You can check out the app at https://apps.shopify.com/product-labels-badges-modemagic or https://getmason.io/Connect with Kaus:Linkedin: https://www.linkedin.com/in/kmanjita/Twitter: https://twitter.com/kmanjitaGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you'd like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: ​My Site | iTunes | Spotify | Amazon | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

The Dudes review picks 25-32, talks about the importance of being a good draft host, recaps some UFC and draft party food. Survey results cake vs pieCinnamon rolls vs donutsAntonio Gibson vs Cameron AkersKyler vs Russle WilsonBengal fans go fund me https://www.gofundme.com/f/bengals-indoor-practice-facility?utm_campaign=p_cp_url&utm_medium=os&utm_source=customerHow to host a killer draft party. https://www.thefantasyfootballdudes.com/blog/youre-hosting-a-draft-party-3-things-to-keep-dudesdudettes-happy/ 

Tyzer Evans a top-performing salesperson who has been fast-tracked to manage and lead multiple sales teams. He has earned a reputation for being a "fixer" for businesses. In this episode, Tyzer shares his insights on winning sales deals by creating value for customers on an ongoing basis. How Tyzer earned his reputation of being a fixerWhy do salespeople struggle to demonstrate value to potential future customersWhat does real value look like even though many companies say they provide valueHow do you really understand value from the perspective of a customerHow to go about creating value for customersDoes value need to address four kinds of needs: functional, emotional, life-changing, and social impactWhy Tyzer recommends using power questionsImplications of creating value for customers on sales teamsThe best ways to hire salespeople to drive predictable business growthThe winning factor that makes Tyzer able to drive growth predictablyand much more ... Discover more - https://www.sproutworth.com/creating-value-for-customers-strategies-growth/

Hello Hello Hello!  Welcome to the 10th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.On the podcast today, I talk all about defining your buyer persona and how to use this information once you have it.A buyer persona is a semi-fictional detailed description of your ideal customer, also known as your buyer avatar. It is created based on your past buyer or client data, market research, and intuition.Data that you would take in account would be customer demographics, behavior patterns, motivations, and goals. The majority of this can be found in your Google Analytics but you will also understand your client from interacting with them on a regular basis.The benefits of defining your buyer persona would include:Understanding your customers needs betterIt helps you craft your product or service offering or extend your offeringTo understand their pain points and what makes them happyTo understand their hobbies or pastimes, where they spend their timeIt helps you create content to better target your ideal customerHow to define your persona:Indicate in some way if they are female or maleName that personaAround your man or woman, write the following. Fill them in as you go or after.AgeWealth or income or typical spendProfession or retiredKids (how many & ages/adult)HobbiesInterestsPain pointsAny additional behavioral traits or buying patterns that are of importance. How to use this defined persona:Look at your company's brand and offering from the customer's perspectiveIn your defined advertising reach. When you're crafting your content.It's always a good practice to consider your buyer persona in every business decision you make. Get to know them really well and be sure your team does as well. Your buyer persona may change over time. It is important to look at this once a year or so and to collect data as well through surveys or social media. If you need help defining your buyer persona or how to properly use your persona, I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/

Your story is the ultimate way to create an emotional connection with your customers so that they not only become raving fans, they share your story with their friends.In this episode, professional sitcom writer and showrunner Michael Jamin will teach you how to find your mission statement, create your customer avatar, cast a "voice" for your brand, then how to apply that to your marketing so you're always telling one, cohesive brand story.You'll hear:Why you shouldn't "fake it 'til you make it"What makes a great mission statement?How to create my customer avatar?How to "cast" a spokesperson to "speak" to your customerHow to apply it all this to your brandingMichael Jamin has been a professional sitcom writer/showrunner for 25 years. His many credits include King of the Hill, Just Shoot Me, Beavis & Butthead, Rules of Engagement, Wilfred, Maron, Brickleberry and many others. By applying his knowledge of storytelling to his wife's clothing line, TwirlyGirl, they grew it into a multi-million dollar company.Michael's branding videos were so successful on Facebook, that several companies asked him to share his marketing expertise. That's how CardboardRocketships came to be. It's a website that offers instruction on how to tell your brand story.Links MentionedMichael's site, CardboardRocketshipsMichael's Branding VideosTwirlyGirlEpisode 195: "How to Tell Your Brand's Story With Help from a Professional Screenwriter"The Story CourseJ. PetermanNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop's search engine ranking with Venntov SEO Meta Manager

Shep Hyken is a Customer Service and Experience Expert and the Chief Amazement Officer at Shepard Presentations. He has presented keynote speeches and organization presentations for dozens of well-known companies including Energizer, Applebee's, American Express, American Red Cross, and Georgia Oilman's Association to help them build loyal relationships with their customers as well as their employees. Additionally, Shep is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speaker's Association Hall of Fame for his outstanding performance as a professional speaker.Shep joins me today to share how to improve your business and disrupt your competition through customer service, convenience, and amazing experiences. He explains the difference between a satisfied customer and a loyal one and how great customer service can make the price of your products or services irrelevant to your loyal customers. He also explains the concept of Customer Amazement and how to use customer surveys to measure your customer's experience. “Nobody is going to leave the business that they can count on day in and day out.” - Shep Hyken This week on the Small Biz Chat Podcast:How to disrupt your industry through great customer service and customer convenienceThe difference between a satisfied customer and a loyal customerHow excellent customer service makes prices irrelevantThe difference between customer service for eCommerce businesses versus retail businessesHow to enhance your customer service even before the saleHow to successfully use surveys to measure customer experienceConnect with Shep Hyken:Shepard PresentationsLinkedInEnter for Your Chance to WIN!Do you love winning amazing prices?In celebration of launching the SmallBizChat Podcast, for the next 30 days, I'm giving away some amazing prizes! Enter for your chance to win!To enter:Subscribe to the SmallBizChat Podcast on your favorite podcast platformTake a screenshot after you've subscribedShare your screenshot on Twitter or Instagram (Don't forget to tag @SmallBizLady so we can enter your name into the drawing!)Each week, one lucky winner will win one of the following prizes:One autographed copy of Become Your Own Boss in 12 Months, or…One autographed copy of Fix Your Business, or…A limited-edition The #SmallBizChat Podcast t-shirt!What are you waiting for? Enter for your chance to win today!Fix Your Business!Are you ready to run your business with intention? Ready to create a business that allows you to live your dream life and take those dream vacations you deserve? Then you need a copy of my latest book: Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business.Fix Your Business gives you concrete advice on the problem areas many small business owners face as well as the step-by-step process to find solutions so you can live the life of your dreams. It's time to take back control of your business and change how your business is run.Order your copy of Fix Your Business and design your business - and life - with intention.Let's End Small Business Failure - Together!Thanks for tuning into this week's episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.com

If you're dreaming of being an entrepreneur or have your own business and need some advice, I made this episode is for you.