Creating Meaningful Work

Thank you for 10 incredible years.Huge thank you to everyone who contributed to co-creating this space.We are forever impacted. Forever grateful.Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.comAre you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membershipFollow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: How to navigate and understand your core values as a foundation for intentional decision-making and life design. The significance of self-acceptance and patience during transitions, and how to avoid outside pressures. Why it's important to create space in your lives for self-reflection and to discover answers from within rather than rushing into decisions. How to maximize your energy by staying aligned with your core values Why Busy doesn't mean Bad The importance of self-awareness and curiosity in understanding one's motivations and values How to naturally arrive at clearer decisions and solutions in your life, even when they seem elusive. About Olena: Olena Mytruk is a life design coach and mentor, as well as creator of the Breverie Life Design System. Olena helps busy modern professional and entrepreneurial women thrive in both work and life – by helping them design their lives around who they are, what they believe, and what they want to achieve. Get 10% off the first 3 months to The Breverie by using code: YELLOW10Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • Why Jill has chosen to work for a winery vs. start her own • How you can still live in alignment and do what you love while working for someone else • The strengths of a female-founded, female-led team • Why Jill didn't enjoy being labeled a “female winemaker” for a long time • How Jill has navigated working in a male-dominated industry • Why being a sustainable winery is so much more than the environment (but why that's important too) • The skills Jill fostered that helped her land her dream job as head winemaker at Cambria Wines About Jill: Jill Russell grew up with a love of food and wine while living in the Bay Area and working as a server at a winery in Livermore Valley. She developed a love for the Central Coast where she attended Cal Poly, SanLuis Obispo in their new Wine & Viticulture program. Interested in experiencing winemaking abroad, Jill spent a quarter studying in Adelaide,Australia. After college she had the dream opportunity to make wine in Menetou-Salon, Loire Valley France. With all of her connections and work during college at Tolosa, StephenRoss & Phase 2 Cellars, Jill was drawn back to Santa Barbara County and established her reputation there. She was introduced to Paul Lato, who believed she not only had the skills, but the right energy to help make some of the best wines that the Central Coast had to offer. At Paul Lato Wines, she specialized in wines sourced from prestigious vineyards of the Santa Maria and Santa Rita Hills regions but found herself particularly drawn to the uniquely characteristic vines of Santa Maria Valley. Years later, the opportunity of a lifetime presented itself, and Jill knew it was her destiny to take on the role of winemaker at Cambria Winery, one of the quintessential wineries of Santa Maria Valley. Jill is thrilled to work alongside former Cambria Winemaker and General Manager Denise Shurtleff. Jill lived in San Luis Obispo for more than ten years, and shares a love of the Central Coast with her husband Torrey. They now live in the quaint winemaking town of Los Alamos. Use code SIPCAMBRIA for a complimentary tasting BOOK YOUR RESERVATION HERE: CAMBRIAWINES.COM/EXPERIENCE/VISIT NOT ABLE TO STOP? SHOP CAMBRIA WINES NEAR YOU: WWW.CAMBRIAWINES.COM/CAMBRIA-LOCATOR About our Partnership with Pepperdine University: Our partnership with Pepperdine Graduate School of Education and Psychology (GSEP) makes you eligible for tuition discounts, application opportunities, and application fee waivers to many programs, including the top-ranked MA in Social Entrepreneurship and Change program. The first in the country, it is perfect for working professionals or full-time students and gives you the perspectives and tools to create sustainable change in the world. Focus on solving real-world problems without the requirements of a traditional business program. The MA in Social Entrepreneurship is a hybrid with bi-coastal on-campus experiences in LA and DC. Completed in 20 months, the program provides students a two-week global immersion opportunity, a two-term capstone project, and a fast-pitch competition. No GRE is required. Apply for Fall 2024 at gsep.pepperdine.edu/apply. Use code YELLOWCO23 to waive your app fee on the last page. Call 310-258-2850 if you have any questions.Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • Martha's story of moving from content employee to tech entrepreneur • The surprising thing that led Martha to the decision to bootstrap vs. getting funding • The power of radically listening and tirelessly testing before launching • Why email marketing is NOT dead • How Martha has navigated leading a team through tough times • Why listening, testing and community are at the core of the FloDesk brand • The one thing Martha does before they make any new moves at FloDesk. ABOUT MARTHA: Martha is the CEO of Flodesk, a visually stunning and user-friendly platform that helps creators sell online and design emails people love to get. Martha is known for her passion for design, user experience, and helping small business owners succeed. She has been featured in Forbes and other publications for her entrepreneurial experience and expertise in email marketing. Sign up for 50% off your first year of FloDesk here: https://flodesk.com/c/YELLOW Follow FloDesk on IG: https://www.instagram.com/flodesk/?hl=en Find out more about Flodesk at Flodesk.com >> Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com >> Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership Join us at the Yellow Conference Oct. 6-8th at The Madonna Inn in San Luis Obispo: yellow2023.com Are you a woman or non-binary leader creating meaningful work? Join our membership community! yellowco.co/membership Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • Why DEI isn't just about race • How perfectionism can stop us from creating braver, safer spaces • The power of imperfect, small actions • Why so many today are jaded by traditional DEI work • Why embracing nuance and letting go of grand gestures is key • The work takes time and is never done, and why that's a good thing • How to work to create braver, safer spaces for everyone ABOUT ABBIOLA: Abbiola Ballah (she/her) is an Equity & Inclusion Consultant, Mentor & Speaker, and Founder of Phern Education Studios. She founded Phern Education Studios to be a catalyst for change in the Diversity, Equity, Inclusion and Belonging (DEIB) space by prioritizing not just learning but taking action. Originally from Trinidad and Tobago, Abbiola has lived internationally in Japan, the USA, and Belize for 20+ years and worked as an educator and program designer for 17+ years, giving her a unique lens through which she approaches equity and inclusion. Abbiola provides Equity & Inclusion coaching and consulting services to values driven professionals, leaders and organizations who work beyond borders making an impact. She is also currently a part of the National Aeronautics and Space Administration (NASA) Database of DEI Practitioners. Abbiola is a dynamic speaker and has been featured on several podcasts and spoken at conferences and summits including the CMX Summit: Thrive. She is an avid reader, travel nerd, theatre buff, and Japanese karaoke queen. Book a free clarity call with Abbiola here: https://calendly.com/abbiolaballah/tia-clarity-call Sign up for Abbi's newsletter here: https://www.subscribepage.com/takinginclusiveactionnewsletter View Abbila's Website & offerings here: https://www.pherneducationstudios.com/ And lastly, her Instagram here: https://www.instagram.com/pherneducationstudios/ ••• Conference tickets are now on sale, prices increase April 15th! Head here for more info: https://yellow2023.com/ Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • Why it's important to remember why you started • How to know if what your working towards is a calling • What it means to create something that lasts • Why going across the street is just as important (if not more) than going across an ocean • The power of a change in perspective • Why asking for permission is stopping us from living our best life • How thinking unconventionally and pushing boundaries can lead to creating your most interesting work • The difference between strategy and tactics ABOUT BOB: Bob Goff is the author of the newly released New York Times best-seller, Undistracted as well as the NYT bestselling books Love Does, Everybody Always, and Dream Big. Bob is the founder of Love Does, a nonprofit human rights organization operating in India, Uganda, Nepal, Somalia, Afghanistan, USA, Congo, and Dominican Republic. Bob is a sought-after speaker for leadership, church, and university events, inspiring current and future influencers to get to the ”do” part of life. Choosing to live audaciously, Bob connects to audiences in a powerfully inspirational, yet down to earth manner. Because of Bob's vision and the work of Love Does, he serves as the Hon. Consul for the Republic of Uganda to the United States. Bob continues to be inspired by friendships he's developed with others around the world who live their lives pursuing strategic ways to help others. You can typically find Bob writing and taking calls from his boat, welcoming people to The Oaks—his Southern California retreat center, or at an event speaking. Bob's greatest ambitions in life are to love others, do stuff, and, most importantly, to hold hands with his wife, Sweet Maria Goff, and spend time with their amazing kids and grandkids. For more, check out BobGoff.com and LoveDoes.org. Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • How Lily is able to genuinely connect with so many different people • The power that authentic connection has in your life and business • Why it's important to keep. following. up. • How to not let a "no" response go to your heart • Why connection to your self, heart and work are just as important as connection to others • Tips for building your network ABOUT LILY: With over 17 years of experience in DTC, B2B, dropship, eCommerce, and in startups, Lily's passion is to help value-driven brands go from ideation to launch and beyond. Her 100s of clients include Williams Sonoma, Target, QVC, Wayfair, Home Depot, Lowes, Amazon, Verishop. She has been featured in publications such as VoyageLA, Authority Magazine, and twice nominated as 40 under 40 for her work in the home furnishings industry . As COO at Eurostyle, CRO at &Makers and Cenports, she is the architect of revenue and operations. Her ability to create a framework of top-tier teams and automation is how she has successfully scaled distribution, marketing, branding, procurement, supply chain, logistics, and operations management. Lily effortlessly brings people together with her knack in collaborating with entrepreneurs in order to build sustainable companies. She is an advocate for women and has been a speaker, advisor, and liaison intersecting paths and heart-centered communities. Connect with Lily here: https://www.instagram.com/pathsintersect/ And find her company, AndMakers here: https://andmakers.co/ Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • The story of Imani's biggest financial failure to date • How Jenny learned how to pivot, rebrand her company and delegate her weaknesses • The power of not giving up • Why connection and collaboration is so important as a small business owner • Why Jenny and her family have chosen to live in Kenya • How to continue to fuel yourself and your passion as things get hard ABOUT JENNY: You probably best know Jenny as the Founder and CEO of Imani Collective — a social enterprise + holistic women's empowerment program in Mombasa, Kenya, committed to breaking generational poverty. Having lived as an integral part of her Kenyan community since 2013, she is dedicated to the collaborative advancement of equitable opportunity for the friends she works with every day and for marginalized populations worldwide. In every business adventure, Jenny brings a unique intersection of both classroom + real-world social entrepreneurship expertise. But this is only part of her identity: she is also a wife and mother of three, passionate about spreading joy and helping inspire women from all walks of life to pursue their dreams and step into their true potential. Join us for Concious Collab here: https://conscious-collab-weekend.com/

Happy 2023! After taking a break over the holidays, the Creating Meaningful Work Pod is BACK with some great episodes lined up for you! Before we jump back into our interview series, Joanna is leading us through a Vision Casting exercise, similar to the workshop she hosted for the Yellow Co. Membership community. Listen to this episode to hear: • Prompts to help you intentionally reflect on the last year • Questions to ask yourself to connect with what you really want this upcoming year • Why intention setting or setting a word for the year works better than a resolution • How and why it's important to cast an intentional and thoughtful vision for 2023 • How to get the support you need to follow through with your 2023 vision This episode is presented by Retail for the People. A full-service retail consultancy for fashion and lifestyle brands with a people-first purpose at their heart. If you own or know someone who is in the retail space, check out Retail for the People. Building tomorrow's best retailers. ABOUT JOANNA: Joanna Waterfall helps audiences all over the world let go of perfectionism, embrace a spirit of play and create their most meaningful work. As the Founder of Yellow Co., podcast host, facilitator and speaker, Joanna believes that creativity, business, community and social impact should never be separate from each other. She and her work have been featured in publications such as Forbes, The Huffington Post, The Good Trade, Brit+Co, The Zoe Report, Darling Magazine, and more. Her speaking has brought her to places like Mattel, Lululemon, USC, California Baptist University and more. She's motivated by the belief that women can change the world through stepping out of fear and into who they were created to be. Connect with Joanna on Instagram here. Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • Terces story of moving out of addiction and into a vibrant, fulfilled life • How to build something from an internal desire vs. reactive state • Why letting it everything fall a part is actually a good thing • How to be guided by your inner wisdom • How to step out of self doubt and into a realization of your true self • Why knowing your worth changes everything This episode is presented by PURPOSE Jewelry. PURPOSE Jewelry is handmade jewelry + gifts by women escaping human trafficking all around the world. 100% of PURPOSE Jewelry's proceeds go to fund the anti-trafficking nonprofit International Sanctuary. Use code YELLOW2022 for 20% off your purchase. ABOUT TERCES: Terces Engelhart shares from her calling to make sure people don't miss who they really are. Her love and acceptance is welcoming and her joy infectious. Her own journey from sexual abuse and twenty years of an eating disorder empowers her sharing with real life experiences and her intimate relationship with a loving internal voice, that led to her healing, is inspiring. When not on the road speaking and teaching, she lives with her husband, Matthew, in Vacaville California on their regenerative farm. She and her husband are the founders of Cafe Gratitude and Gracias Madre, plant based restaurants. Together they have five grown children and soon to be twelve grandchildren. Connect with Terces on Instagram here, on her podcast here, or buy her new book “Unreasonably Grateful” here. Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • Why transparency in business is so important • How “imperfection” and progress are just part of the sustainability path • How to break out of a co-dependent relationship with your business • Why its so important to honor yourself and in the midst of building a business • What it's like exiting a do-good business you started from the ground up and why it's necessary to grieve • How to know when it's right to sell your business • Separating who you are from the business you run This episode is presented by Richer Poorer. The purpose at Richer Poorer is simple -- they are making the world a more comfortable place. They create and deliver thoughtful, elevated wardrobe essentials for the modern life. The classics, but better -- a little softer, a little cooler, more sustainable, always attainable, and on you on the daily. Use code YELLOWCO for 20% off your purchase of $50 or more. ABOUT HEATHER: Heather McDougall is the co-founder of Bogobrush, along with her brother John McDougall, which they recently exited earlier this year. Both are children of a dentist who pursued careers in other fields but they have come full circle and returned to the toothbrush. More importantly, they are using this single, everyday, taken-for-granted item and using it as a means for social change. More than just another toothbrush company, Heather has some very inspiring ideas about the ways in which the toothbrush can affect our environment and under-served communities, as well as communities in other impoverished areas outside of our borders, in a positive way. The Bogobrush is a great example of how the items we choose in our lives could carry a value that goes way past a monetary number. She's an honors law school grad, a yoga teacher, and a social entrepreneur - bogobrush and a think tank with her brother. She's worked on venture finance and non-profit lobbying, and she loves singing, dancing, art, and the great outdoors. Connect with Heather on LinkedIn here: https://www.linkedin.com/in/heathermcdougall/ Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • Why inclusion isn't just about acceptance • Why Heather switched from writing books for adults to books for kids • How to create spaces where everyone belongs • Why when one of us isn't valued none of us are • The difference between belonging and boundaries • How to unlearn what the system has taught us to see as right and wrong & deconstruct our ableism This episode is presented by Zuahaza. A social enterprise and artisan collective dedicated to sustainable employment for Colombian artisan communities specializing in home goods. Use code YELLOWCO for 15% off your order and free shipping in the US and Columbia! ABOUT HEATHER: Heather Avis is the founder of The Lucky Few, a New York Times best-selling author, podcaster and a Down syndrome advocate, working to create a more inclusive world where everyone belongs. For more than a decade, she has led this effort by shouting worth, shifting narratives and reimagining what it looks like when we embrace our differences. The Lucky Few is an invitation to build a kinder, more inclusive world. They accomplish this through a combination of advocacy and activism, narrative-shifting and storytelling. The Lucky Few believes in inspiring and challenging their audiences, calling them to listen, read, share, contribute and support as we work to create a world where differences are embraced and everyone belongs. Find out more about Heather on her website and follow The Lucky Few on Instagram here. Purchase Heather's newest childrens book, "Everyone Belongs" here. Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Deepti Vempati is many things: breakout star of Netflix's hit reality dating show, Love is Blind, Indian immigrant, author, data analyst, daughter, sister, and a symbol of women's empowerment. Deepti captured the hearts of audiences across the globe when she turned down her fiancé at the altar—a man who, unbeknownst to Deepti, repeatedly belittled her and criticized her appearance on-screen. Millions watched as Deepti uttered the now-famous words that became a rallying cry for women everywhere: “I'm choosing myself.” It was a joy and an honor to have a conversation with Deepti about how we too can listen to our intuition and choose ourselves everyday. Listen to this episode to hear: • How Deepti navigates the spotlight after Love is Blind • How to listen to your intuition with grace • The sadness that can come with making the right decision • How letting go allows for better things to come along This episode is presented by Avocado Green Mattresses. The leader in organic, eco-luxury mattresses, bedding, and pillows. Find out more here. ABOUT DEEPTI: Deepti Vempati is many things: breakout star of Netflix's hit reality dating show, Love is Blind, Indian immigrant, author, data analyst, daughter, sister, and a symbol of women's empowerment. Deepti captured the hearts of audiences across the globe when she turned down her fiancé at the altar—a man who, unbeknownst to Deepti, repeatedly belittled her and criticized her appearance on-screen. Millions watched as Deepti uttered the now-famous words that became a rallying cry for women everywhere: “I'm choosing myself.” Born in India and immigrating to the USA when she was a child, Deepti struggled with her bicultural identity. From feeling caged by societal standards, to entering the dating world, to gaining (and losing) 70 lbs, to becoming an overnight celebrity, Deepti takes readers on her journey of self-discovery in her new book “I Choose Myself” and proves that the most important relationship you can have is with yourself. Grab Deepti's new book “I Choose Myself” here. If you enjoyed this episode, I'd love to hear what you think in an iTunes review! DEEPTI'S BOOK • DEEPTI'S IG Follow, subscribe and leave a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Listen to this episode to hear: • How to move from creating for others vs. from an authentic place • Deconstructing our faith • How to trust yourself • Why the creative process is a spiritual journey • Sneak peek into Arielle's new book “The Unfolding” This episode is presented by Breverie. An app that helps you own your power and create your impact. Get 2 months free by using code YELLOWCO. Learn more and download the Breverie App here. ABOUT ARIELLE: Arielle ​Estoria (R-E-L) (EH-STORY-UH) ​is a Spoken Word Poet, gifted Writer and Author, captivating and authentic Emcee, Speaker, Model and Actor. Passionately claims that she is in the business of pulling on heartstrings, her motto, "Words not for the ears but for the soul" stems from her dedication to remind anyone who encounters her and her work that words are meant to be felt and experienced and not just heard. (Which just means you may or may not cry by the end of your time with her.) Arielle also has a very specific heart in empowering, encouraging and making space for audiences of women to feel at home in their own bodies. Arielle has shared her work through custom spoken word pieces, workshops and themed keynote talks with companies such as Google, Sofar Sounds, Lululemon, Dressember, Tedx, the SKIMS campaign by Kim Kardashian and more. Arielle's first EP, a collection of music and poetry called “Symphony of a Lioness” and her single “Magic (In Your Bones)” are available on iTunes or Apple Music. She is Co-author of two collections of poetry: Vagabonds and Zealots (2014) and Write Bloody Spill Pretty (2017) which can both be found on Amazon.com. Pre-order her new book “The Unfolding” wherever you buy your books here. If you enjoyed this episode, I'd love to hear what you think in an iTunes review! ARIELLE'S BOOK • ARIELLE'S WEBSITE • ARIELLE'S IGFollow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

If you've been wondering about our in-person Yellow Conference and if it's ever coming back and when, this is the podcast you've been waiting for! Join Joanna as she closes out Season One of The Creating Meaningful Work Podcast. We will be back in October! Listen to hear: • Why Yellow Conference almost didn't come back in person • What 2020 and lock down was like when the in-person 2020 Yellow Conferences were cancelled • All the tea on the next in-person Yellow Conference!

Everything in our culture tells us that what you need is "out there". It's beyond you. Outside of you. It's the water we've been swimming in. What if what you wanted wasn't outside of you, but rather already within you- you just had to remember it? I first fell in love with Alison when I saw her dancing unashamedly on IG before we were all really doing that kind of thing lol. Alison at first seems like she's all fun and games, (which she is definetly that) but there's sooo much more to Alison that meets the eye. This woman has gone through it, and opens up so vulnerably about her journey during our conversation. Listen to this episode to hear: • Why you don't need anything outside yourself to embrace your awesome • What Alison learned after her health forced her to take a year and a half offline as an internet entrepreneur • How Alison has learned how to create space in her life to feel joy instead of being crippled by anxiety Buy Alison's book here: https://alisonfaulkner.com/book Follow her on IG here: https://www.instagram.com/thealisonfaulkner/ ABOUT ALISON: Alison Faulkner is a branding and events expert, host of the podcast Awesome with Alison, consultant for Fortune 500 companies, writer, speaker, self-proclaimed nonsense dancer, and CEO of Alison's Brand School, partnering with Microsoft and Alaska Airlines among others. Alison is obsessed with her kids, husband, family, and friends. She lives in Provo, Utah. Follow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Have you ever wondered if you should write a book? Or maybe you've thought about it and quickly brushed off the idea, thinking it's not for you. Or maybe you're currently working on a book or a book proposal and you're struggling. There's so much that comes up for us as we set out to create things that are near and dear to our heart. So how do we navigate what to say, how to say it and how to make it past the dreaded book proposal / outlining process that is oh so difficult? My guest on this episode of Creating Meaningful Work is Joy Reed. She's the Founder of a literary and speaking agency called Punchline Agency, for people who are good on the page and the stage where she consults with aspiring writers, speakers and those seeking to clarify a message or idea. Listen to this episode to hear: Joy's story about how she started her literary and speaking agency How to know if the idea you have is a book or a blog post Why the book proposal is more difficult than the book itself How Joy has used her career in speaking and writing to make an impact for good in the world. A special announcement from Joanna! If you enjoyed this episode, I'd love to hear what you think in an iTunes review! ABOUT JOY Joy Eggerichs Reed is the founder of Punchline Agency: A literary and speaking agency for people good on the page and stage. Aside from managing and negotiating on behalf of authors and speakers, Joy consults with aspiring writers, speakers, and those seeking to clarify a message or idea. Prior to being an agent, Joy got her start as a blogger and speaker, creating over 500 written and video posts and speaking to audiences of up to 12k people. She enjoys hosting events, interviewing speakers and mediating dialogues. She has taken several years of improv comedy classes to help her listen, add levity and let a conversation and event unfold in a unique way. In 2017, Joy launched Punchline Agency to represent and develop communicators and voices she believed needed to be heard. Joy is also the author of two books, Get to the Publishing Punchline, a book to help people write their own book and Writing with Bernard The Baguette: A Kids Fun and Silly Guide to Discover the Joys of Writing. Both books were #1 Amazon New Releases.Follow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Did you know it's actually easier for our brains to focus on the negative? The world right now is filled with headlines that will make you question everything about the future of this globe. Things can look really bleak out there if that's all you're focusing on. Branden Harvey, Founder & CEO of the GoodGoodGood Co. is committed to telling not feel-good stories, but stories about events that are actually moving the needle forward towards the common good. In this episode we talk about: How to actually execute on your ideas and navigate the unexpected Why staying engaged in good news is good for your mental health How the work that you've done in your past never goes in vein. The importance of transparency and asking for help How Branden works through difficulties and hard times in creating his meaningful work. ABOUT BRANDEN Branden Harvey is a storyteller focused on the good in the world. He's the host of the podcast Sounds Good, the creator of the Goodnewspaper, a printed newspaper full of good news, and built an online community over more than 350,000 world changers. He's helped brands like Disney, Square, Southwest Airlines, and (RED) tell meaningful stories with heart all over the world. He's been written about and featured by media including The Washington Post, Seventeen Magazine, Fortune Magazine, and Mashable. IG: https://www.instagram.com/goodgoodgoodco/?hl=en Website: https://www.goodgoodgood.co/Follow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

The world today is as complex as ever. With some systems crumbling and others doubling down, navigating meaningful work can be exhausting and can easily lead to burnout. This is just one aspect of my conversation with Maggie Doyne that I loved diving into. I have long admired people (especially women) who do things differently than the status quo. Who have a desire, a passion and a fuel to do something big- and actually follow that calling. It's SO hard friends. SO freaking hard. This is why I was so fueled and inspired by my conversation with my friend Maggie Doyne, Co-Founder and CEO of the BlinkNow Foundation. In this episode we talked about: What it looks like to navigate privilege, radically listen and work through the "white savior compex" How to have scrappy, messy hope in the midst of todays cultural climate Ins and outs of motherhood in all of its shapes and sizes The power of simplicity and getting our basic needs met I loved having Maggie Doyne on the podcast to discuss her highly anticipated debut memoir Between the Mountain and the Sky: A Mother's Story of Hope and Love. As the CEO and co-founder of BlinkNow, a nonprofit dedicated to serving the children of Nepal, Doyne has been globally recognized for her community-based and sustainable initiatives abroad. The book highlights Doyne's inspirational coming of age story spanning over a decade since she journeyed from her comfortable middle-class New Jersey home for the college gap year that forever changed the trajectory of her life. When Doyne first arrived in Surkhet, Nepal the area was just coming out of a civil war that left families in poverty and many children orphaned on the streets. After an unexpected encounter with a Nepali girl breaking rocks in a quarry, Doyne decided to invest her life savings of five thousand dollars to buy a piece of land and open the Kopika Valley Children's Home with a vision to care for, comfort, educate, and empower the children of the community. Alongside BlinkNow co-founder Tope Malla, Doyne has gone on to open a school, health clinic, women's center, and more, and was recognized for her remarkable initiatives as a 2015 CNN Hero of the Year. Find out more about the BlinkNow Foundation here.Follow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Do you ever look at people and brands you admire and assume they just have something special you don't have to build what they've built? That they're somehow superhumans, doing everything right as they build? Barret was one of our attendee's favorite speakers from our 2019 conference and it was such a joy to have him back in the Yellow Co. realm and he debunks this myth immediately. In our conversation, Barret speaks openly about his decision to go on Lexapro after experiencing the most challenging year of his life after starting ABLE, and what he learned through that experience. Barret and I talk about how ABLE is disrupting the fashion industry, working to be transparent about their lowest wages, providing inclusive sizing and help other fashion brands do the same. Listen to this episode to hear: Why Barret was found by his 2-year-old crying on the bathroom floor What is most helpful while moving through depression as a CEO of a company How we can't wait until we're perfect to be honest Why ABLE publishing their lowest wages is disrupting the fashion industry ABOUT BARRET: Leading a fashion lifestyle brand might be an unlikely role for someone self-described as “not a fashion guy,” but that's exactly where ABLE CEO Barrett Ward finds himself. As the visionary behind the rapidly growing Nashville-based company disrupting the fashion industry with a social conscience, Ward was inspired to start ABLE with the mission of creating sustainable economic opportunities for women. While living in Ethiopia, Ward and wife Rachel saw firsthand how extreme poverty forced many young women to make difficult choices for money. They wanted to give women the chance to earn a living with dignity. In 2010, they began ABLE by employing women who had overcome the sex industry to make handmade scarves. ABLE has since grown into a lifestyle brand carrying beautiful leather bags, jewelry, denim, apparel, and shoes with a primary focus on employing and empowering women in Ethiopia, Brazil, India, Mexico, and Nashville, TN. Beyond adding new categories and communities of impact, Ward and ABLE have also grown in their ambition for social justice. In 2018, ABLE became the first brand to publish their lowest wages, creating the #PublishYourWages movement and providing complete transparency to empower and protect the fashion industry's vulnerable workers – most of whom are women. INSTAGRAM • WEBSITEFollow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

If you're someone who is into living a sustainable and ethical lifestyle, I'd bet that you're a big fan of The Good Trade. AmyAnn is down to earth, smart as heck and has a refreshing take on how we as passionate business owners can separate who we are from the businesses we run, and in turn, create something that is profitable, sustainable and impacts the world for good. Listen to this episode to hear: • How AmyAnn has built up her brand from being a blog to a go-to destination for millions of readers • How AmyAnn has been able to separate who she is from the business that she runs- even though it's close to her heart • How AmyAnn has navigated motherhood alongside running a business • Why she attributes radically listening to her readers as the reason The Good Trade is working so well I can't wait for you to hear about how she's navigated motherhood while running The Good Trade, how she built her blog into what it is today, and how she attributes her blog's success to her and her team radically listening to their readers. ABOUT AMYANN AmyAnn Cadwell is Co-Founder and CEO of The Good Trade, a premier digital destination for sustainable lifestyle content, annually reaching 50M highly-engaged readers through The Good Trade's website, daily newsletter, and cross-channel social media presence. Cadwell also applies her expertise in digital behavior and marketing as an angel investor and advisor in early-stage consumer brands with a strong social mission. MORE OF THE GOOD TRADE: INSTAGRAM • WEBSITE Follow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Amena Brown is a spoken word poet, performing artist, and event host whose work interweaves keep-it-real storytelling, rhyme, and humor. Listen to this episode to hear: • How Amena stumbled into the world of spoken word after her mom read her diary • The risk and rewards that Amena navigated after intentionally choosing to only take work aligned with her values • Why it's never too late to follow your creative pursuits • Why it's important to show and post your work, even if you *think* no one is watching ABOUT AMENA: Amena Brown is a spoken word poet, performing artist, and event host whose work interweaves keep-it-real storytelling, rhyme, and humor. The author of five spoken word albums and two non-fiction books, Amena has garnered national attention in media outlets such as Ebony Magazine, Huffington Post, and Belong Magazine. Amena wrote and collaborated with award-winning actress, producer, and activist Tracee Ellis Ross on the Manifesta for Ross' natural hair product line, PATTERN. She's also the host of weekly podcast HER With Amena Brown. Amena lives in Atlanta, Georgia with her husband DJ Opdiggy. Amena's Podcast: https://www.amenabrown.com/herwithamena IG: @amenabee Follow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

I read the book "Rewilding Motherhood" shortly after having my second child. I immediately fell in love with the author, Shannon's take on motherhood as a path to an empowered feminine spirituality, and how we can actually exapnd who we are through the lens of motherhood. Whether you're a mother to your creative ideas, your fur babies, your children, nieces, nephews, adopted family or friends, this episode will speak to you. Shannon tells us the special and connected experience she had which made her decide to write her book, she talks about how our ideas take shape, what it looks like to rebel against the status quo of femininity, aligning to rythyms mentstrating women experience throughout the month, what it looks like to be connected to the seasons and more. Shannon K. Evans is an author, speaker, and retreat leader in the contemplative Catholic tradition. She is the author of Rewilding Motherhood: Your Path to an Empowered Feminine Spirituality and Luminous, a 30 day guided journal for body acceptance. Shannon and her family make their home on the prairies of central Iowa. Follow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Our very FIRST guest on the creating meaningful work is Reverened Nicole Garcia. She is the first queer transgender Latina ordained as a Minister of Word and Sacrament in the Evangelical Lutheran Church in America as well as a working therapist. I first found out about Reverened Nicole from the Netfliex docuseries Coming Out Colton. Yes, there's a lot of controversy surrounding Colton as an ex NFL player cis genered white man getting a Netflix series, while most are cast aside. Reverened Nicole shows up in an episode about faith. Reverened Nicole shoots him straight. Telling him to own up to the pain he caused his ex girlfriend and figureout who he is. Her straightforward yet loving approach had me screaming at my TV... curious about this amazing woman and how I could talk with her. I found out she was the first queer transgender Latina ordained as a Minister of Word and Sacrament in the Evangelical Lutheran Church in America as well as a working therapist. I gained so much insight from this conversation with Nicole. Her story of radically accepting herself is something we can all learn from, no matter what our experience. It's never too late to own who you are. It's never too late to step into your true, authentic self. When we do, that is where our most genuine, creative and impactful work comes from and Rev Nicole embodies that to her core. PS: If you have kiddos around, there is an F-bomb or two dropped in this one! Find out more about Reverened Nicole on her website here.Follow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Meaningful work shouldn't, and can't be done alone. If you enjoy being a fly on the wall to a great conversation with real life women talking about their real life challenges, this episode is for you. Listen in on a live, unedited and unscripted Guidance Group session with guests Tharangi Cumaranatunge, Global Connector at ALIGHT (formerly American Refugee Committee), Jenny Nuccio Founder and CEO of Imani Collective, and Ché Elizaga-Castro, Founder of Come Alive Co. Each of these women come in with a challenge they'd like to talk through and explore with the group. You'll leave feeling empowered in your own challenges, knowing you're not alone, and have a greater sense of how to move through whatever you're working through as you navigate creating your meaningful work. If you're interested in joining us for a Yellow Co. Guidance Group, enrollment opens up 4x a year. Head to yellowco.co/guidance-groups for more information and head here to hop on the email interest list. Tharangi's Poem from the episode: *Transition - a Passageway* by Tharangi Cumaranatunge Transition - It is not An escape - Nor an ending, Not a jump with no parachute And doesn't need mending, It doesn't need defending Nor ever pretending And no one's contending It is merely destiny bending. A transition is - A safe landing place before ... We travel up another stair case, When you are in the landing Cherish the pause, Rejuvenate the internal mission And the heartfelt cause. Live in the landing, fully aligned Take rest, sharpen tools, Open the mind, ...Be receptive and open to - what is. And get ready to be wowed and surprised. Creativity comes from unknowing, and the unknown And everything - you will eventually be shown. It is a passage that requires trust and faith A path that not all travellers take: Once taken bestows courage and bravery To arrive at a brand new place of discoveryFollow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!

Have you ever felt like you're so focused on perfectionism, productivity and living up to this invisible standard you've set for yourself, that you've forgotten what it felt like to actually enjoy the process of working? Join Founder of Yellow Co, Joanna Waterfall as we dive into real life stories of folks who are not only making an impact, but are creating space for all the complexities of their humanity to be present within the process. We'll explore what it looks like to create a sustainable and vibrant life filled with creativity, play, collaboration and impact. Learn more about the Yellow Co. community of women creating meaningful work at yellowco.co | @yellowco.co Music Written by Jonny PickettFollow, subscribe and leave us a review! Find out more about Yellow Co.'s community of women creaeting meaningful work: yellowco.co | @yellowco.co • Connect with Joanna at joannawaterfall.com and on IG @joannawaterfall :) Music Written by Jonny Pickett (check out his music on spotify) Thanks for listening!