Growth Marketing Stories

In this episode, we discussed: 00:00 Importance of Structured Creative Testing 04:19 Ad Analysis and Strategy Development 09:06 Optimizing Product Advertising Headlines 11:49 Creative Testing Unlocks New Meta Audiences 13:01 Focus on Weekly Winning Ads 18:11 Decoding Customer Insights Systematically 20:36 Effective Client Campaign Strategy 23:17 Consistency Over Daily Fluctuations 26:28 Key Metrics for Creative Testing 29:49 Creative Strategy: Minor Tweaks, Concept Iteration 35:30 Creative Testing Pitfalls in Marketing 36:16 Creative Strategy and Testing Mistakes 39:26 Creative Content Generation Techniques Connect with Marco and me here: The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/ https://www.shepherdagency.co/

Show notes: 03:50 Tariff Ads 08:30 Tea DTC Ad Creative Working 11:23 Sexy Ad We Wish We Created 13:33 Meggings Appeal Dynamics 18:30 UX Familiarity Ad Format Working 21:29 90-Day Growth Roadmap To Win ANY Ad Account 90-Day Creative Roadmap link. Connect with Marco and I here: The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/ https://www.shepherdagency.co/

This week we discussed: 00:00 AI Tools That Create Stopping Brolls 07:03 Ad Format You Should Steal 11:01 How to Fix An Ad Account Struggling Suddenly 14:03 Market Challenges: Low Repeat Purchases 17:04 DTC Brand Aazar Took Over 20:19 Fashion Strategy Diverges from Ecom Trends 24:10 Fashion Ads: Why Features Are Important 26:01 Upcoming Tests & Video Ads Connect with Marco and I here: The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/ https://www.shepherdagency.co/

This week we discussed: 04:05 AI Tool Fixes Lip Sync Problem 08:06 Automated Audience Targeting with Proxima 12:50 Why this carousel ad worked for us 15:32 Business Fundamentals Beat Marketing Tools 20:34 Ad simple ad format worked for us 24:12 We stacked multiple psychology ticks in this ad Tools we discussed: Proxima: https://www.proxima.ai/demo?utm_source=aazar&utm_medium=affiliate&utm_campaign=platform-demo Captions: https://captions.ai/ Connect with Marco and I here: The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/ https://www.shepherdagency.co/

This week, we discussed: Show notes: 00:00 Rethinking Advertising: Focus on Branding 05:51 Authentic-Looking Advertorial Strategy 06:37 Innovative Ad Pricing Strategy 12:04 Viral Success from Super Bowl Ad 13:09 Engage Audiences Without Huge Budget 17:04 Observing Social Media Trends Indirectly 20:53 Lengthy Answers Boost Engagement Connect with Marco and I here: Marco Lange: X I LinkedIn Aazar Ali Shad: X I LinkedIn I TikTok I Instagram The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/https://www.shepherdagency.co/

In This Episode: AI in Script Writing: The Reality Check Discover Marco's experiments with AI-only scripts versus traditional creative strategist-written content. While AI offers innovative ideas, it hasn't yet mastered the art of evoking the emotions that drive engagement. The verdict? Listen to the episode.Revolutionizing Media Buying with AI Learn about the revolutionary tool, Magic X, which Marco has been testing to streamline media buying. By leveraging AI to automate decisions based on set parameters, Marco's team is witnessing more efficient and profitable campaigns. Could this be the future of media buying?Grüns' Winning Creative Strategy Uncover the secrets behind Grüns' rapid growth to a $100 million brand. Their simple yet effective creative strategy emphasizes relatable content and smart positioning. Their focus on pain points—with a creative twist—shows that sometimes less is more when connecting with your audience. Why Tune In? This episode is packed with actionable insights for leveraging AI effectively in your marketing efforts while showcasing creative strategies that yield substantial results. Whether you're a small agency or a freelance marketer, there's a nugget of wisdom here for you. Tools we mentioned MadgicX Show notes: 00:00 AI-Driven Marketing Script Debate 05:40 AI Complements Human Strategy 08:20 AI's Idea Generation vs Emotional Impact 10:25 "Automated Ad Management with AI" 13:01 "Magic X: AI Tool for Freelancers" 17:27 Targeted Ads Solve Parenting Challenges Connect with Marco and I here: Marco Lange: X I LinkedIn Aazar Ali Shad: X I LinkedIn I TikTok I Instagram The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/https://www.shepherdagency.co/

Hi Everyone! We changed the name and switched the pod concept and format. Everything in the pod, listen to it. Show notes: 00:00 Advertising Enthusiasts Discuss Latest Trends 06:08 Scaling AI Models for Realism 08:48 Authentic LTV Showcase Strategy 10:53 Improving Ad Performance Metrics 15:53 Effective Comparison Advertising Strategy 18:07 Effective Ad Tweaks Impact Results 20:11 Effective Ad Strategies The tools we mentioned: IconPoppy AI Show notes: Introduction to the Podcast Aazar introduces the podcast "Growth Marketing Stories" and explains the new format.Marco Lange is introduced as Aazar's partner for the new format. Discussion on Advertising Aazar and Marco express their passion for advertising and its dynamic nature.They highlight the noise in platforms like Twitter, LinkedIn, and TikTok. What's New in Advertising Aazar introduces a new advertising tool called Icon Me.The capabilities and potential of Icon Me as an end-to-end advertising tool are discussed.Specific features and predictions about the tool are highlighted. Marco's Agency and Projects Marco shares information about his agency, Shepherd, and the services they provide.The Creative Factory project and its focus on performance-based ad creation is explained. Aazar's Current Focus Aazar discusses his transition from growth marketing to advertising.Emphasis on his work with education, health, and tech companies. The Role of AI in Advertising Aazar elaborates on the use of AI tools like Icon Me and their impact on advertising jobs.Issues with onboarding and lip-syncing in AI-generated content are discussed. Advertising Tools and Solutions Detailed insights into the Poppy AI tool.How Poppy AI aids in script creation and the integration of multiple functionalities.Personal experiences and testimonials on the effectiveness of Poppy AI are shared. Successful Advertising Strategies Marco shares a successful ad strategy using a comparison format against competitors.Details of how to highlight product advantages and the impact on customer interest.Aazar discusses the effectiveness of Venn diagram ads.The importance of finding key benefits that resonate with the audience is mentioned. Connect with Marco and I here: Marco Lange: X I LinkedIn Aazar Ali Shad: X I LinkedIn I TikTok I Instagram The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/https://www.shepherdagency.co/

This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half. If you like this episode then: Connect with Toby WinchAnd check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/

This is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do you fight the low ROAS? 14:40 - What if the CTR is above 1% but conversions are still low 17:29 - How do you fight attribution on Apple store post IOS14? 19:33 - Key scaling lessons 22:33 - UGC vs IGC content 27:48 - Is retargeting still relevant in 2022 and beyond? 30:52 - What are your Black Friday lessons Links Dara is pretty active on Twitter: https://twitter.com/DenneyDara And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6

Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker. This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form In this episode, we discussed the following: Education on paid socialAd account structureCreative testing processThe new meta guidelinesTikTok vs Meta ads Links: Check out Cody's content and profile to learn more: TwitterDown to Chat PodcastCody's newsletter

You can also read these lessons here: If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611 Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/ Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6

In this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a key persona and why they should not have ignored it. 19:22 - 3 key mental models from this story Show notes Daphne's LI profile300% increase articleMy LI and Twitter if you wanna connect.

15 tactics of cold email I am sharing from my last 10 year experience. And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766

Here are the show notes: The main thread: https://twitter.com/Aazarshad/status/1432689651823742978How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-huntQuora Marketing: https://albacross.com/newsroom/organic-quora-marketing/Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-acquisition/Newsletter for more: aazarshad.com/newsletter

You can see these lessons here: My Twitter Thread: https://twitter.com/Aazarshad/status/1434864249650630659My Newsletter: https://aazarshad.com/newsletter/

Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed: 1:52 - The beginning of MyObvi: How three friends wanted to build their own brand 8:41 - How they used scarcity and social proof to create FOMO 10:53 - Journey till 200K 13:35 - What changed at $1mn revenue 14:50 - What changed at $10mn revenue 15:49 - What they different from $10-30Mn revenue 17:01 - How do they build a community as an ecommerce company? 18:48 - Mental models to grow Instagram organic 21:04 - How everyone is a CEO at My Obvi Key links My newsletter to get 10 best learning from all these podcasts: https://aazarshad.com/newsletter/ Ron's Tweet thread on his business: https://twitter.com/obviceo/status/1509933638154133513 Check out Myobvi Ash is a great follow to learn performance marketing: https://twitter.com/ashvinmelwani

Jon Macdonald shared his CRO stories and mental models to improve your conversion rates. We discussed: 1:00 - Intro 1:20 - How his process is different from other CROs 5:36 - What is continual optimization? 7:54 - Why best practices are for beginners? 15:02 - Scientific method vs silver bullets 20:18 - Why should you stop marketing when someone becomes a lead? 24:06 - How to use email marketing the right way? Key Links Jon MacDonald's website: https://jonmacdonald.com/The Good's website: https://thegood.com/Opting in to Optimization bookMy Twitter & LinkedIn

Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team. Show notes: 1:36 - About Alex and his story of how he got in 4:15 - Keeping pace with a billion-dollar valuation company 5:44 - How do marketers in their career join a unicorn early 8:31 - How Alex was able to build a media company for HR people 12:23 - How to build a community that sticks 15:41 - Becoming a media company is overwhelming, how to do it right? 22:01 - How Alex grew to be a VP of Marketing (lessons) 27:18 - How to manage folks who have more experience than you? 29:32 - How to manage up? 34:02 - How did he come up with Dock Key links Alex's blogCheck out Dock for onboarding ANYONE

I'm sharing my 7-figure SEO playbook. Here are some topics I covered: Why SEOHow to find the keywords that help you get high intent leads (ROI-Led Keywords)How to write content that ranksHow to get backlinks (without spamming & begging for links)How to convert existing users to leads & customers from your blogHow to distribute your content elegantly on social platforms Key links: Webinar if want to watchTwitter ThreadThe Secret SEO Formula To Get Thousands of Free Leads for SaaS Companies in 2022The presentation Reach out if you'd like me to recommend you some writers or agencies.

In this episode, we discussed how to launch product-led content. Discussion timestamps: 2:17: How to think about job switching as a marketer 7:10 - How Amanda drove product-led content with Sparktoro 12:11 - The challenges with product-led content 16:39 - How to think about content when you are creating a category 26:36 - Her hot take on A/B testing Links: Amanda's Twitter AccountSparktoro Marketing 201 Content Course Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard. We discussed: 1:38 - How did he come up with the idea? 3:39 - Why a marketplace, not a product? 3:57 - What's Growth Mentor's mission? 6:09 - Why do so many folks offer their time for free? 12:43 - How Foti found supply side 14:14 - Successful and unsuccessful growth initiatives 17:10 - How to launch programmatic SEO? 20:45 - How doing things that don't scale helped Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

Hey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this. Key Links How To Take Over The World Podcast (Give it a listen)Follow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right moments?) 23:49 - More mental models on scriptwriting 28:11 - What did you learn from these greats? Key Links How To Take Over The World Podcast (Give it a listen)Follow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Casey's podcast course Sample podcast pitch Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

This is a mini-cast where we'll try to answer the questions of folks in my audience. Aditya Gaur asked this question. Hope this helps him and some of you too. Please reach out to these mentors if you want to dive more: Mentor Soundbite # 1 Nikki Elbaz: Website: nikkielbaz.com Newsletter: nikkielbaz.com/subscribe LinkedIn: linkedin.com/in/nikki-elbaz Twitter: twitter.com/nikkielbaz Product (ecomm focus): nikkielbaz.com/email-playbooks Mentor Soundbite # 2 - Parikshit Joshi Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority. We discussed: 2:15 - Mental models for marketers from baseball 5:55 - Story behind LivingCozy 15:57 - How to outrank big brands 20:26 - What about boring listicles? 23:45 - The layering mental model (done is better than perfect) 29:23 - How to beat buffer in its own game 32:43 - What if Web3 takes over Google search? 35:53 - Metrics that make LivingCozy successful Key Links Go from 0 to 100K pageviews a month with WebflowLivingCozy websiteAsh Read's Twitter Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we introduced "growth debates" as a new segment. Marketers have struggled to choose either of them for growth. We wanted to give the full picture. 2:37 - Intros 5:09 - Why Vanessa loves thought leadership more than SEO 9:24 - Lusha's story about brand revamping and thought leadership 14:00 - George's client SEO story on ranking for growth 21:01 - Pros and cons of SEO 24:00 - Pros and cons of thought leadership 28:00 - Backlinks seem to be a useless process in SEO -- Listen to Geroge's take 31:05 - George's take on constantly fighting on ranking and content updating 34:48 - What about the long unnecessary articles that the visitors don't need for SEO? 38:41 - Vanessa's take on thought leadership could be a hit or miss. 42:59 - What about thought leadership not contributing to the revenue? (Vanessa's response) 45:04 - What's the right percentage to allocate thought leadership vs SEO as a content team? 52:44 - My take on the whole debate Key Links Reach to Vanessa for her amazing thoughtsReach out George if you want help with SEOGeorge's agency MinutiaCheck out Lusha.com (Vanessa's company) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right time? 13:15 - How to approach Account-Based Marketing? __ Links: “The Death of the SDR: And the Birth of Buyer Centric Revenue” Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied her 4 questions and my results 33:30 - How to ask questions that lead to insights 37:84 - Rapidfire round Key links: There are only 4 questions you *really* need to answer to get startedReach out to Kate on Twitter (she is kinda very popular but responsive there)Clarity Calls Cheat Sheet (highly recommend to buy)

In this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered:  How do you approach a Facebook campaign at the early stages?How many campaigns, ad sets, and creatives basedTofu, Mofu, and Bofu? What kind of ad objectives I should run on this?What are some powerful ad targeting ideas?How much budget an ad campaign should have?Common mistakes advertisers doHow to reduce cost per acquisition?What metrics are important?What kind of creatives work well?How to write a copy for an ad?How to structure a UTM campaign?How to scale a Facebook campaign?How to think about the landing pages?Best practices to prevent ad account to be blockedHow much budget should I have to run Facebook ad campaign?What do you think about engaged shoppers or birthdays campaign?How to run holiday campaigns?What kind of ads grab attention on FB ads?How to analyze Facebook Ad Campaign?How long should you run an unprofitable ad?When should you use Campaign Budget Optimization?Key mental models for Facebook Ads Key links: Check out the ads I ran hereConnect with Badal on Twitter or LinkedIn Work with XLR Media

Hey! Amazing people, Give this a listen and reach out to me at aazar@aazarshad.com or Twitter or LinkedIn

In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea. Links: Connect with AggelosCheck out Growth Sandwhich agency

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with influencer marketing 32:53 - Copywriting mental model from Sam Parr 33:35 - Product-Led Growth experiment at Trends 41:21 - Side hustle mental models and lessons (how to do it right) Key Links Stephsmith.ioDoing Content RightDoing Time RightSh*t You Don't Learn in School

In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue 19:27 - What's working for DreamData currently as B2B SaaS company? 21:51 - Rapidfire round Key Links Connect with Steffen to learn B2B Revenue AttributionCheck out DreamDataHow Gorgias transitioned from single-touch to data rich multi-touch attribution using Dreamdata

In this episode, we cover an inspiring story of Truebill and its growth levers. We discussed: 3:07 - The Truebill original story 5:25 - How did he think about differentiation? 7:13 - How Truebilll was on a death bed? How did he pull it off? 12:17 - What's the framework to grow a B2C business? 19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for Truebill? 23:17 - Why did not referral marketing work for Truebill? 27:19 - Favorite growth marketer? 28:10 - What's the worst piece of advice you ever got? 29:51 - What have you recently changed your mind about? Key Links Yahya MokhtarzadaCheck out Truebill Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

This report got us so many customers and leads. I'm sharing these reports here: The State of SaaS Onboarding 2020The State of SaaS Onboarding 2021

For folks who are struggling with retention, do listen to my story of how I reduced churn. Show notes: The blog about this storyProduct Adoption School

Hey folks! This episode is only for listeners of my podcasts. I don't promote these because it is special for you. I share my story behind moving from sales-led to product-led. Enjoy!

In this episode, I wanted to share Airtable's Product Market & Growth story. We discussed: 3:19 - How did Zoelle figure out Airtable's use-cases? 4:21 - What was happening before finding PMF? 5:48 - How did they figure out early growth? 5:49 - What does reverse churn mean for Airtable? 11:20 - Why Airtable focused on customer success teams early on? 15:38 - Having so many use-cases and personas, how did you think about nailing it down? 17:48 - What were some acquisition strategies you focused on that gave a good ROI? 20:02 - How did you reach out cold to different enterprises? 22:09 - What is the framework that you learned from Airtable's PMF story? 24:46 - What were the early Aha and activation moments? 27:35 - How did you figure those moments out? 31:34 - Where some mistakes you made while achieving the PMF that others should not do? Links: Zoelle's LinkedIn Profile (do let her know that I sent you)Twitter thread on Airtable's story Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue). We discussed: 00:41 - Mick's background & about Traffit 02:18 - Mick's net negative churn story 06:05 - How did he ask for an upsell? 10:10 - How he incentivized the customer success team to upsell more? 14:15 - What are some metrics he moved? 16:06 - Who is his favorite growth marketer? 17:30 - What has he recently changed his mind about? 18:33 - What does he think about internal numbers and salary transparency? Links: Mick's LinkedIn Post on Net Negative ChurnHow to Achieve Net Negative Churn for SaaS (the article Mick Mentioned)Mick's LinkedIn ProfileCheck out Traffit Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In this episode, we'll focus more on scaling content and fighting the giants. 1:22 - About Alfred Lua and his background in Marketing 3:07 - His opinion on being a fluid marketer 4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story) 11:00 - How to beat big publications like Hubspot on search?  13:44 - How do you really stand out in a newsletter as a company?  16:04 - How to look for business metrics while growing organic traffic for conversion? 19:12 - How to see the ROI on trendy blog posts? 25:54 - How much does branding play a role in business & content? 29:30 - My lessons and mental models from the podcast. Key Links Alfred's websiteHow Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social MediaHow Buffer Increased the Readership of Buffer's Blog to Over 1.5 Million VisitsAlfred's Twitter Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter  to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In this episode, we discuss Paid Social strategy of Oribi.io: 02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi. 5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative. 12:49 - The paid social strategy story 14:27 - Why she chose paid social although it is an expensive channel 16:29 - Iris' mental models to leverage paid social 23:38 - Did she struggle with the ads initially? 24:48 - What's the worst piece of advice she has ever got? 25:51 - What has she recently changed her mind about? Links: Iris Shoor's LinkedIn ProfileTry OribiOribi's Youtube Ad Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter  to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In this episode, we dived into Tanner Larsson's ecommerce Kitchen Brand story. He grew it from zero to 8-figures. We discussed: 4:19 - Tanner's background before e-commerce. 7:08 - His story how he faced different challenges to build a successful e-commerce store. 17:37 - What is revenue optimization in e-commerce? 24:13 - How to battle iOS14 changes? 29:58 - Who is Tanner's favorite growth marketer? 30:31 - What's the worst advice he ever got? 31:41 - What he has recently changed his mind about? 35:42 - What he said something to “why not” instead of why? Key Links Build Grow Scale ProgramTanner's Twitter profile Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results. We talked about: 3:59 - Casey's background 5:00 - Why SaaS marketers should be doing more of such initiatives? 7:16 - Why this initiative worked? 9:58 - The story behind co-marketing initiatives 14:33 - What should you consider in a good partner? 18:05 - How success looks like when this is over? 19:21 - Why didn't you go with a webinar series? 22:51 - How would you convince a skeptical CEO listening to this podcast about such initiatives? Key links Design Pickle & Bonjoro key story page Casey's LinkedInTry Bonjoro for free Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

On this show, Blake Imperl shared his frameworks and ideas to run an agency partnership. More importantly, how he started his growth initiative with agencies without any brand. We discussed: 3:34 - About Blake & his story 5:52 - Tone's story on running agency partnership 9:58 - How did Blake create an outbound plan? 13.53 - Why did he go for doing things that don't scale 15:07 - Blake's agency partnership framework 20:08 - What agencies really care about? 23:44 - What happens after signing a contract and showing a demo? 29:57 - I created a framework after listening to his content for agency partnership Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Links Blake's LinkedIn ProfileTone's websiteBlake mentioned the Delivery Value Course by Andrew Capland (I took it too, I highly recommend it) Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In this episode, we'll answer this question and when does it make sense to create a category. 1:47 - The story about category creation. 7:35 - When it started making sense to create a category of "Customer Lifetime Value". 9:03 - What efforts Omniconvert is making to create a category. 14:54 - Three things you should remember when creating a category. 20:43 - My thoughts on category creation. Links Connect with Juliana on LinkedIn (awesome account to follow)Check out OmniconvertCustomer lifetime value course Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

Ali Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000 He shared his exact tactics to grow his newsletter in this article and we dived deeper into it. We discussed: 1:36 - Story in the startup scene and how he started the newsletter. 9:35 - How to improve writing in general if you? 12:30 - How he got his first 10 subscribers 16:10 - His tactics on promoting the newsletter on Twitter & Slack 18:09 - From 1000 to 2000 subscribers, how referral marketing helped him? 21:04 - From 1000 to 10,000 subscribers, what worked and what didn't? 26:00 - People who are starting today, how should they think about starting a newsletter? 28:17 - What does "value" mean in terms of creating content? 30:54 - Rapid fire round 33:45 - My summary and 5 mental models from the conversation with him about newsletter writing and promotion Key links Growing First 1000 (this newsletter) to 10k SubscribersAli's Twitter handleHis most popular tweet (I love his contrarian way of thinking) Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur. We discussed: 02:26 - How Arvid started an entrepreneur and built his audience (the story) 19:32 - How he fights the impostor syndrome 23:08 - How to build empathy while building an audience  27:28 - His simple framework to be a trusted domain expert 33:52 - How he thinks about company audience building on Twitter Key Links: Arvid's Twitter ProfileThe Embedded Entrepreneur BookZero to Sold BookArvid's Podcast Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

Does Thought Leadership Actually Convert? In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content. About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies. Ryan shared: 2:13 - The story about how & why they went with thought leadership from the beginning 6:05 - What kind of thought leadership Animalz writes? 10:11 - What is his process of writing the content writing & ideation? 12:42 - How does Animalz engineer content virality? 15:36 - How do they convince clients to write about thought leadership content? 18:56 - How should you think about thought leadership content when you don't have personal experience? 19:24 - At what stage should you choose thought leadership and commodity SEO content? 21:46 - How to promote content without being too promotional? 24:13 - How to compete with amazing substack writers who sometimes do better jobs than we do? Key links Ryan's Twitter ProfileOn thought leadership contentCopycat contentThe idea farmThe second-mover advantageContent maturity model Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies. Topics that we have touched: 1:35 - The story behind growing Animal House Brand with influencer marketing. 7:40 - How do you find and track these influencers and their posts? 9:43 - How do you really genuine build relationships with influencers? 14:59 - How do you use influencers' content to grow further? 18:56 - What is whitelisting? And, how does it really work? 26:33 - Some folks have tried influencer marketing but it did not work for them - What would you tell them? Key Links: The Art of Scaling From 0 to $3 Million in Six Months The Beginners' Guide to Influencer Marketing in Ecommerce – Everything You Need To Know

In this episode, I'm sharing my personal story about How I failed with direct mail marketing, and how I would do it today (if I have to do it again). Wins and loses is my new series sharing my personal growth marketing stories and lessons. It's a short story and I hope you find the lessons learned interesting. Show notes Munich Unicorn: Celonis 1500 letters stuntBuying the Ultimate Sales Letter Book to improve my copywriting The second episode on Direct Mail MarketingSendwithscout