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AI shopping is taking over. And most Shopify store owners don't even know they're already falling behind.In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We're not just talking AI chat. We're talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive.Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that's fully optimized for AI and why it's dominating.What You'll Learn:Why AI Shopping Is the Biggest Opportunity for Shopify Store OwnersHow AI Is Transforming the Way People Buy OnlineWhat Shopify Data You Need and How to Access ItHow Sephora Is Dominating AI SearchKey Differences Between AI Search Optimization and Traditional SEOWhy AI Has Become the Most Trusted Resource for BuyersHow Major Brands Are Missing Out by Not Showing Up in AI Shopping ResultsA Real Case Where a Known Company 8X'd Their ResultsThe Only Website That Is 100% AI Visible—and Why It MattersThe Smart Data Points Your Product Pages Must IncludeConnect with Tanner Larrson:Website - https://built2scale.co/LinkedIn - https://www.linkedin.com/in/tannerlarsson/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.
6/18/25 - Episode 161Episode Summary Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search tools like ChatGPT, and what that means for Shopify store owners. Tanner shares insights on adapting content strategies, staying relevant in AI-generated results, and preparing for the future of shopping where search becomes conversational. The conversation emphasizes being proactive with AI tools and building genuine brand value beyond keyword optimization. Show Links Tanner's LinkedIn - https://www.linkedin.com/in/tannerlarsson/AI Commerce Tool - https://ecomaidatalayer.com/Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experienceTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-161-ai-commerce-with-tanner-larsson
Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 202 with Tanner Larsson – MECH.GAME: A Raising Standard of NFT's & Blockchain Gaming. Tanner Larsson was the CEO of https://buildgrowscale.com/ (Build Grow Scale), which is one of the biggest and best ecom training companies in the world. Just recently, Tanner stepped down as the CEO of BGS to pursue a crypto-based gaming project called https://mech.game/ (MECH.GAME)—a game-ready mechanized 3D NFT's. Here's just a taste of what we talked about today:What NFT (Non Fungible Token) Does?The best way to describe NFT or Non-Fungible Token is, if you have a quarter in your hand, I have a quarter in my hand, and we put them on the table, and I mix them up and cover them up. Can you identify your token? The answer is No, because they're fungible, meaning they're interchangeable as the same. NFT is non-fungible token. So what we did was we took that currency, and we wrote, Tanner's quarter and Richards's quarter on it. Then we mix them up, do you know which one's yours? Of course, you do, because it has your serial number on it. The NFT technology, at the most basic level, is a way to put a serial number on digital stuff. You can use it in insurance, business, applications, art, etc. MECH.GAME Gameplay With https://mech.game/ (MECH.GAME) you'll have a hero character that runs around the map that you control. We made the game more fun by building in a strategic element where you have to mine resources in the games to have a little bit of that strategy aspect, those resources are used to build your towers, and repair your towers in the level. The game is a top-down Tower Defense-style with a hero character as your Mech. All of those, the Mech and the stronghold are the main NFT's that you own. They're upgradable, they earn experience, and they have game stats that can be improved, like health, battle, power, energy, all those kinds of things. And when you upgrade them, that reports to the blockchain and stores that data. Other Topics We Covered on the Show:The difference between playing video games and NFT games. Tanner also shared the things that they are going to help solve in the marketplace by building MECH.GAME. Then, Tanner discussed who are their target gamers for MECH.GAME. Next, Tanner talked about MECH.GAME's gameplay for a new players and an experienced players. Tanner shared MECH.GAME'S targeting platform and its target release date. We also talked about some of the ways on how the game gain the market share to be a mover and shaker in the space. And then, Tanner discussed how would people buy their Mechs. How To Stay Connected with Tanner LarssonWant to stay connected with Tanner? Please check out their social profiles below. Website: https://mech.game/ (https://mech.game/) Facebook: https://www.facebook.com/MECH.GAME.NFT/ (https://www.facebook.com/MECH.GAME.NFT/) Instagram: https://www.instagram.com/mech.game/ (https://www.instagram.com/mech.game/) Twitter Handle: https://twitter.com/MechGameNft (@MechGameNft) Youtube Channel: https://www.youtube.com/channel/UCYL56A_Mf3QdEtAxTE2lNpA (https://www.youtube.com/channel/UCYL56A_Mf3QdEtAxTE2lNpA) With that… let's go and listen to the full episode…
Today on The Optimized Ecommerce Podcast, our repeat guest from the BGS team —Aleksander Nikoloski— joins Tanner Larsson to talk about how powerful and how important GTM (Google Tag Manager) is for Ecommerce. Listen to this week's episode as Aleks shares what he has learned about GTM and how important and powerful this tool is for your ecom store. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Jason was a guest on the Build Grow Scale podcast where Jason shared with host Tanner Larsson the strategy on how to grow to seven figures and beyond using "Compound Layering"Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube
This week on the Optimized Ecommerce Podcast, Tanner Larsson reviews a Shopify store to help you make better decisions on what to do with your E-commerce homepage on any platform — whether you're on Wordpress or WooCommerce. We take a look at the same "above the fold" keys, strategies, and best practices that Unif Clothing are missing that can instantly help make more sales. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In this episode of the Optimized Ecommerce Podcast, Tanner Larsson talks about shopping cart mistakes that make your store harder to make money and tips that will give you better solutions, so you can make more sales and quickly become more profitable. Listen as Tanner discuss how to avoid these shopping cart mistakes and some solutions that can help increase sales and become more profitable. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about one of the most common mistakes that beginners make in their Ecommerce business. He also shares a quick fix that can help you make more money from your store. If you want to have success with Shopify dropshipping, selling products you ship yourself through WooCommerce, or any other type of E-commerce business. One secret is to AVOID the mistakes in this TOP Shopify store review. For show notes or to listen to more podcast episodes, visit our page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Tanner Larsson is the Founder and CEO of Build Grow Scale, an e-commerce optimization company specializing in revenue optimization. The Build Grow Scale revenue optimization methodology has generated over $400 million in physical product sales for their clients, and they've worked with companies such as Guthy-Renker, Men's Health, and many more. Tanner is also the Founder of Black Label Mastermind, an exclusive e-commerce syndicate for high-performing e-commerce entrepreneurs. He is the Author of the best-selling book, Ecommerce Evolved. In this episode… Many e-commerce stores are losing revenue either by failing to diversify their sales channels or by setting up their stores like a leaky bucket. One of the first things you're doing wrong is installing glitchy plugins on your Shopify store, such as an order bump app. The second mistake to avoid is setting up your category pages without checkboxes on the left side. There are more ways your store is acting as a leaky bucket. So how do you optimize your e-commerce website, maximize revenue, and block the leaks? From your homepage to your checkout page, today's guest, Tanner Larsson, breaks it all down with a case study of G Fuel. Want to find out more? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Build Grow Scale, Tanner Larsson. They explore how e-commerce stores are losing traffic and ultimately leaking revenues, how to block those leakages by optimizing your store site using a case study, and lots more.
Today on The Optimized Ecommerce Podcast, our repeat guest from the BGS family—Eric Kwoka—joins Tanner Larsson to talk about information foraging theory and how it ties into digital psychology. In today's episode, Eric discusses in detail the connection between information foraging theory to digital psychology and how important are these in understanding your users and leveraging your ecom business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Getting traffic to your ecom site isn't an issue, especially when you're working with us. But converting that traffic into customers is an entirely different ball game. A while back, we saw many of our clients struggling to get the conversions they wanted, so we joined Tanner Larsson and the Build Grow Scale (BGS) community which has proven to be a hugely powerful investment.Tanner joins us today to unpack some of the ecommerce store optimization strategies he teaches and has written about in his book, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business.Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business. We also discuss their upcoming event, Build Grow Scale Live which will be in Dallas this year. We're love the stuff these guys are doing, and will be at the event as well, performing ads audits and helping ecom brands crush it in 2022.Tanner has built quite simply the world's best ecommerce community with access to the top ecommerce experts in the world, as well as live mentorship, live feedback on your store (so you never have to wonder what to do next), revenue-boosting private apps, Revenue Optimization™ services, and data-driven resources to help you multiply your revenue the fastest way possible. We've seen it happen.The last 24 months have changed the game for ecom brands. During the pandemic, online shopping exploded. Along with this growth has come a massive amount of change. The days of being able to throw up an ecom store, slap a few products on there, run a few facebook ads and make money are gone. The days of being able to cover your acquisition costs, expenses and still profit from the first sale are gone. The days of being able to use large volumes of cheap traffic to make up for an unoptimized ecom business are dead.It's a whole new world out there in terms of what works and what doesn't, and Build Grow Scale has been in the trenches every day doing what they do best… Testing, tweaking, analyzing data and optimizing stores to maximize their performance and profits.We share what Tanner and his team have discovered during this episode. But to truly get the most out of your store, we recommend (highly!) that you come to BGS Live.About Tanner LarssonTanner Larsson is the co-founder of Amplified Partnerships, an ecommerce brand incubator, and the CEO of BuildGrowScale.com. He launched his first ecommerce venture from his childhood bedroom in 2001 and has since founded or partnered in over a dozen different businesses in markets such as home services, health & fitness, guns & survival, kitchen accessories, supplements & nutraceuticals, business education, and HVAC.Tanner is also the founder and facilitator of an exclusive ecommerce syndicate called Black Label, a mastermind composed of the best and brightest marketers, CEOs, and entrepreneurs in the ecommerce space.Tanner lives with his wife and kids in Reno, NV.Notes and more here: https://www.spotlightsocialadvertising.com/21Resources:Build Grow Scale Live: https://www.buildgrowscalelive.com/2022Build Grow Scale: https://buildgrowscale.com/Tanner's Book, Ecommerce Evolved: https://www.amazon.com/dp/1534619348/Connect with Jason: info@sportlightsocialllc.comConnect with Eric: eric@sportlightsocialllc.com
In this episode of the Optimized Ecommerce, Jeremy Friedland joins Tanner Larsson to review the end of the Black Friday and Cyber Monday season of 2021. The main topic this week is the different things that affected this year's Black Friday season including the post-iOS advertising scene and the changes on the email environment in 2021. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. And if you enjoy our content please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about how to win more sales from your online store. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, Build Grow Scale's very own Bret Thompson returned to join Tanner Larsson and talked about the importance of speed copywriting. In this episode, we discussed how stores can effectively create high-quality ads, email, sales pages, product descriptions and other types of copies in a fast way. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Tanner Larsson is the Founder and CEO of Build Grow Scale (BGS), a revenue optimization agency. He also runs an ecommerce business accelerator that has birthed over 17 eight-figure entrepreneurs over the last 24 months. He has been in the ecommerce scene since 2002, right after eBay launched. Tanner is also the Founder of Black Label Mastermind, an exclusive ecommerce syndicate for high-performing ecommerce entrepreneurs. He is the author of the Ecommerce Evolved: The Essential Playbook to Build, Grow and Scale a Successful Ecommerce Business. He recently revised the book in 2021. In this episode… Conversion rate optimization (CRO) is not enough to take your business from tens of thousands in revenue to the millions you want. Why? Because in CRO, you tweak a few things on your site and get some bump in sales, but you often miss how that change impacts negatively on everything else, which eventually hurts your business. On the flip side, there's revenue optimization, a holistic approach to optimizing the entire buyer's journey where everything works in the same positive direction. That involves digging layers deep into the data to see how to maximize revenue and the money that goes into your pocket. Ready to learn how to do that? In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of Build Grow Scale, Tanner Larsson. They discuss revenue optimization, ways to plug gaps in your buyers' journey and kickstart revenue optimization, how to optimize revenue for a new store, secrets to ecommerce success, and a lot more!
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about an ultimate product research guide for Amazon FBA, Shopify dropshipping, or any type of e-commerce store. In this full walkthrough tutorial, you'll see exactly how we find, create, and develop products that have made us millions of dollars. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, our returning guest from the Build Grow Scale family—Igor Silva joins Tanner Larsson to talk about Shopify's OS 2.0 update. Listen as Igor discusses the amazing features of Shopify's 2.0 update and the reasons why this opens more opportunities for developers and store owners. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about the 6 principles that form the foundation of every 7 and 8 figure Shopify store that BGS has built, partnered, or consulted on. He'll give real world examples from successful Shopify stores showing each principle in action. And a complete breakdown of what is making each of the core areas work. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, our returning guest from the BGS team—Dominik Meiu joins Tanner Larsson to talk about a topic that is most asked about and that is applying revenue optimization principles on stores that don't have a lot of traffic. In this episode, we discussed how low-traffic stores can still apply the revenue optimization principles that were being taught at Build Grow Scale live events, courses, training, podcasts, etc. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Paul Benigeri joins Tanner Larsson to talk about how ecom brands can leverage their business through nano influencers. Dive in today's episode as Paul discusses a completely different way to leverage influencers and drive sales in your ecom business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, our returning guest from the BGS team—Eric Kwoka joins Tanner Larsson to talk about the importance and benefits of A/B testing as well as some great results BGS had running A/B testing. Listen to this week's episode as Eric discusses the efficient ways on how to use A/B testing and some of the new wins BGS had using A/B testing. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about retargeting and remarketing strategies that BGS uses with Facebook, YouTube, Google, and more to get MASSIVE profits. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, Jason Portnoy joins Tanner Larsson to talk about Compound Layering. What does it mean and how does it help build a seven-figure business? In this episode, Jason discusses the concept of Compound Layering and the “how-to” for this methodology to build a successful business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Erik Huberman joins Tanner Larsson to talk about effective ways on how to build a long-term & sustainable business. Listen as Erik shares his insights and knowledge about a topic that's mostly missed in this space and that is, company sustainability and building a foundation for a good organization. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, our returning guest from the BGS team—Mariana Dourado joins Tanner Larsson to talk about a topic that gets neglected by most ecom businesses, and that is—Social Proof Through Reviews. In this episode, Mariana will walk you through the process of how to leverage reviews inside of the BGS revenue optimization framework. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, Tanner Larsson talks about what an Average Order Value is and why it is important. Join us for this week's episode as Tanner discusses the importance of Average Order Value and some of the best ways to increase this type of metric. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, our returning guest from the BGS team—Casey Brown— joins Tanner Larsson. They talk about an important aspect of your ecom store: boosting your Average Order Value. Join us in today's episode as Casey discusses tactical ways to boost your store's Average Order Value and increase your revenue. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, Tanner Larsson talks about powerful ways to sell your products online on Amazon FBA, Shopify, or any other online store. Listen as Tanner shares discoveries and lessons from the Ape Tape Case Study and the new product development process. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In this episode, we dived into Tanner Larsson's ecommerce Kitchen Brand story. He grew it from zero to 8-figures. We discussed: 4:19 - Tanner's background before e-commerce. 7:08 - His story how he faced different challenges to build a successful e-commerce store. 17:37 - What is revenue optimization in e-commerce? 24:13 - How to battle iOS14 changes? 29:58 - Who is Tanner's favorite growth marketer? 30:31 - What's the worst advice he ever got? 31:41 - What he has recently changed his mind about? 35:42 - What he said something to “why not” instead of why? Key Links Build Grow Scale ProgramTanner's Twitter profile Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about continuity, compound growth, cash flow income, and how these elements can be put into place in your business. Dive in today's episode as Tanner discusses a digital marketing and business strategy that allows businesses to scale in a predictable way. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Bill Durrant joins Tanner Larsson to talk about how the world's most successful advertisers are using traditional thinking and innovation to drive growth. Join us on today's episode as Bill discusses how you can apply traditional thinking and innovation to your ecom business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, repeat guest Brad Owens joins Tanner Larsson to talk about a very important strategy that most businesses are lacking and that is being more customer-centric. Listen to Brad's discussion of simple ways to become a customer-centered company and discover all the benefits it brings to your business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Chuckie Gregory joins Tanner Larsson to talk about how he has successfully grown his subscription business and how he achieved a seven-figure Ecom Insider award within a year. Join us on today's episode as Chuckie shares his journey of building an eight-figure subscription-based business and how his multiple levels of continuity paved his way to success. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcasts, our third-time guest—Aleksandar Nikoloski joins Tanner Larsson to talk about a simple app that has made some pretty big waves amongst the ecom stores that BGS work with. Listen to this week's episode as Aleks discusses how the AOV Booster App helped clients in BGS generate extra $484,000 revenue and some of the ways on how this App works. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, our repeat guest—Eric Kwoka joins Tanner Larsson to talk about the importance of Web Accessibility to your users and Ecom Business. Join us in today's episode as Eric discusses Web Accessibility specifically for users who may have a disability and how important this is to your business from both a legality and customer service standpoint. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcasts, our repeat guest—Rosemary Kwoka joins Tanner Larsson to discuss a new spectrum about User Testing. Dive in today's episode as Rosemary discusses in detail the processes and benefits of User Testing to your Ecom business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Deven Davis joins Tanner Larsson to talk about how he and his wife successfully run their jewelry business and how the Ecom Insider program has helped to further leverage their business and be an 8 figure awardee. Join us in today's episode as Deven shares his journey to success and the intangibles that make an ecom brand successful. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week's episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn't involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization. They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get. IN THIS EPISODE YOU'LL LEARN: Don't try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to How to increase your revenue by selling to your existing customer base Tactics to optimize your Shopify store to keep your customers coming back and staying longer
In this week's episode of the Garlic Marketing Show, Ian sits down with Tanner Larsson, the Founder of BuildGrowScale. Together, they discuss how to optimize an e-commerce store.Tanner first began his career as an entrepreneur in 2001 when he built a window cleaning company. When he wasn't able to work in the business anymore, he sold the business and began living off of his savings and eBay sales. After discovering digital marketing and learning about digital products, he fell in love with it. Tanner began buying books and learning about every aspect of direct response he was able to. With a clear grasp on digital marketing, he put out his first course and realized quickly, by the demand of his material, that he found his niche.In this episode, Tanner and Ian discuss the simple changes you can make to your e-commerce store today to increase revenue by 20%. Tanner also explains how they've reached over 400 million dollars in total sales impacted.What You'll Learn:The Strategy for Making an E-commerce Store Convert BetterHow to Market like a Sniper not a Shotgun with Direct ResponseThe Necessary Website Elements of a Direct Response FunnelHow to Fix Your 90% Bounce RateThe Biggest E-commerce Opportunities RIGHT NOWThe Impact of Different Shopping ExperiencesSimple Shopify Changes to Increase Your Store's ConversionThe Importance of Optimizing Before You Maximize See acast.com/privacy for privacy and opt-out information.
This week on The Optimized Ecommerce Podcast, our repeat guest—Mariana Dourado joins Tanner Larsson to talk about how they were able to increase one of the store's conversions into 5% more using wizards. Listen to this week's episode as Mariana discusses how you can make use of wizards in your ecom stores to increase conversions. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Ane Susanto joins Tanner Larsson to talk about how she managed to rebuild her eight-figure business through BGS Ecom Insider Program. Dive in today's episode as Ane shares her inspiring journey to success in rebuilding her business using her amazing talent and skills and how Ecom Insider has helped her to take her business to the next level. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, our second-time guest—Joseph Liu joins Tanner Larsson to discuss how to strategically sell your physical products through a multi-step process. Listen to this week's episode as we unpack the multi-step process of selling your products and the common mistakes most ecom stores make when it comes to selling. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce, Carrie Newman joins Tanner Larsson to talk about how she built a 7-figure ecom store with the help of the BGS Ecom Insider program. Listen to this week's episode as Carrie shares her journey to success in building an ecom store from zero to millions. All that, through BGS Ecom Insider. For show notes, or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce, our repeat guest—Jacob Thomson joins Tanner Larsson to talk about how email marketing can drive over 30% more revenue. Join us in today's episode as Jacob discusses how you can increase your revenue through email marketing. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce, Igor Silva joins our host, Tanner Larsson. Igor is a longtime BGS family member and we are going to dive in deep about Page Speed — something that more people should be talking about. Listen to this week's episode as Igor shares his knowledge about the importance of improving the Page Speed of your Ecomm store! For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce, Haley Morgan returns for the third time to talk with Tanner Larsson about a topic that may sound boring for some, but can actually lead to big wins at the back of your store. And that is Qualitative Research. Join us in today's episode and learn how you can use qualitative research to increase your conversions. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce, Eric Kwoka returns to chat with Tanner Larsson about how you can leverage negative reviews to grow your business. Tune in this week's episode as Eric dive into details about the multiple ways you can leverage negative reviews and turn them into revenue. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Dominik Meiu joins Tanner Larsson to talk about something that Ecom owners often hear about but get overlooked a lot: the tactical and practical way of utilizing your customer avatars. Join us in today's episode and learn how you can fully utilize your customer avatars to increase your ROI and decrease overspending. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Nehal Kazim joins Tanner Larsson to talk about iOS 14 implementation. Tune in this week's episode and learn about the implications to the changes brought about by iOS 14. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Daniel Escobar joins Tanner Larsson to talk about how ecom stores can effectively leverage their Thank You Page. In this episode, learn some of the most effective ways to collect good information and add more value to your customers through your Thank You Page. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Ralph Burns joins Tanner Larsson to talk about the Five-Level Ecommerce Ad amplifier approach. Listen to this week's episode as Ralph discusses how the Ecommerce Ad Amplifier helps scale your product campaigns and double your ROI with Facebook and Instagram. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on our YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Bret Thomson joins Tanner Larsson to talk about the number one conversion killer on your Ecommerce store when it comes to copy and sales messages. Dive in today's episode and learn some of the best copywriting strategies and significantly improve your Ecom Store's conversion rate. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on our YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Casey Brown joins Tanner Larsson to talk about the important features of an ecom imagery. This week, you will learn how to improve your Ecommerce imagery to create a smooth and positive buyer's journey experience. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Brad Owens joins Tanner Larsson to talk about one of the areas in the eCommerce industry that Tanner loves to talk about and that is, continuity and recurring revenue. Dive in today's episode and learn how you can use and build continuity and recurring revenue to grow your eCommerce business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Aleksandar Nikoloski joins Tanner Larsson to talk about the effective ways to optimize one of the most important pages on your site which is the product page. Dive in today's episode and learn how you can optimize and effectively dial in the three important elements on your product page. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Travis Hlavka joins Tanner Larsson to discuss in detail the most important and all-powerful App that You've never heard of. Tune in to this week's episode and learn how you can effectively use and apply a very important “APP” in your ecom business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Rosemary Kwoka joins Tanner Larsson to dive into detail the top reasons why you shouldn't micromanage your team but instead start leading them. Dive in today's episode and know the reasons why micromanaging stifles one's creativity, and also learn some of the recommended ways on how can lead your team in the right direction. For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Mariana Dourado joins Tanner Larsson to talk about the expert ways to optimize your store's individual pages. Join us in today's episode and discover some of the unique individual goals of your store's pages and how you can optimize these pages to boost your sales! For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about the secret to scaling your eCommerce business and the importance of knowing the Lifetime Customer Value. Join us in today's episode and know the real secret to scaling your eCommerce business, the importance of knowing your Lifetime Customer Value, and the steps on how to automate the backend of your business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Jeremy Friedland joins Tanner Larsson to discuss a giveaway strategy for eCommerce stores to gain more customers and repeat buyers. Tune in this week and learn how you can effectively use giveaways as a strategy to grow your eCommerce business and increase the number of your customers. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Joseph Liu joins Tanner Larsson to dive into detail what customer avatars are, why they are important, and how you can leverage them in your business. Join us in this week's episode and learn how you can leverage your business through customer avatars and the benefits it provides when it is done right. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson dives into detail the top elements in creating or selling a successful product. Also, the reasons why the product itself doesn't matter. Dive into today's episode and learn about the most important elements in choosing the best products for your Ecom store and the important factors that make a product successful. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, James Backenstose joins Tanner Larsson to talk about how Ecom Stores can increase brand profit through upsells, down sells, and cross-sells. Join us in today's episode and learn some of the best upsells, downsells, and cross-selling strategies you can apply in your stores and how these can help increase your brand profit and convert cold traffic. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Dominik Meiu joins Tanner Larsson to discuss the importance of upselling and cross-selling and how to use these strategies to boost your Average Order Value and Average Lifetime Value. Tune into today's episode and learn how you can use upselling and cross-selling to maximize both your Average Order Value and your Lifetime Customer Value. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Haley Spindler joins Tanner Larsson to talk about how to discover the reasons why your site visitors don't buy from your store. Join us in today's episode and know the importance of post-purchase email surveys to customers that have made a purchase, and how to use customer feedback to improve your website, store, conversions, and profit. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In this week's exciting episode of The Optimized Ecommerce Podcast, Jacob Thomson joins Tanner Larsson to talk about how to correctly navigate your homepage store and make it more profitable. Tune to this week's episode and learn the best strategies for your homepage, how to make it more efficient for the users, and how to turn it into a moneymaker. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In today's episode of The Optimized Ecommerce Podcast, Daniel Escobar joins Tanner Larsson to talk about how superior customer support boosts your ecom store revenue. Join us in today's episode and learn how to effectively use your support tickets to leverage your ecom store performance and make more revenue. Also, obtain expert tips in making better decisions for your store and turn customer's pain points into something powerful. For show notes and more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave us a comment or review on YouTube or Apple Podcasts.
In this week's interesting episode of The Optimized Ecommerce Podcast, Eric Kwoka joins Tanner Larsson to talk about an extremely important topic which is mobile optimization and mobile responsive design for your Ecommerce store. Listen to this week's episode to learn the importance of having a mobile-optimized website and a well-structured mobile responsive design for your Ecom store. The difference between desktop and mobile, why do they need to be treated differently and the best practices store owners can start utilizing when it comes to mobile-optimization design. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In today's exciting episode of The Optimized Ecommerce Podcast, Bret Thomson joins Tanner Larsson again to talk about how Ecommerce stores can enhance Black Friday & Cyber Monday promotions and campaigns. In this episode, you will learn the vital steps of enhancing your Ecommerce store promotions and campaigns for Black Friday & Cyber Monday. We predicted that this year will have the biggest Black Friday Cyber Monday ever! So join us and find out how to leverage these opportunities in your Ecom business. Dive in this week's episode and listen to the facts about Black Friday Cyber Monday and what you can do as a business owner to enhance your promotions and make an impact on your market. For more info about our Motherlode Black Friday GSD Bundle, please click BuildGrowScale.com/bf For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In this week's episode on The Optimized Ecommerce Podcast, Ralph Burns - CEO of Tier 11 - joins Tanner Larsson to discuss how running Facebook & Instagram ads to Ecommerce stores helps in achieving faster business growth. Join us in this week's episode and listen to the important points that were discussed about social media advertising and how can this service help in scaling your business. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast. Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Tanner Larsson is the founder of Build Grow Scale, an Ecommerce optimization company that specializes in a process called the Revenue Optimization. It’s a methodology that has generated over 400M in physical product sales over the last three years. Tanner is also the author of the best-selling book, Ecommerce Evolved.In this episode of the Perfectly Mentored Podcast, Tanner and Jason jam on what it takes to run a successful e-commerce store, how to deprogram business myths, and why revenue optimization is the more important metric.Topics Covered: Who is Tanner Larsson? [00:18] What is the central piece of a good performing e-commerce store? What elements do the most successful stores have in common? [06:09] Why do store owners not see the value of being brand-centric? [11:17] What exactly is revenue optimization? [25:23] What are some tips to increase Average Order Value? [31:36] What are your thoughts on omnipresence and the importance of aspiring to build that brand and understanding that you're in the business of marketing? [48:11] What are the must-have Shopify apps? [58:55] How important are reviews for a site? [59:18] What's your message to all the ecompreneurs right now? [01:05:50]Connect with Tanner Larsson Build Grow ScaleConnect with Jason Portnoy jportnoy.com InstagramLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE
This week on The Optimized Ecommerce Podcast, Archer Worsham, one-half of the Dynamic Worsham Duo, joins Tanner Larsson to go through their journey of taking a struggling brand and launching it to success very, very, quickly to the tune of $0 to $10M in just 9 months! Listen to this week's episode to hear Archer's lessons from transitioning out of Amazon and into traditional store-based Ecommerce, and the things they did differently from the rest which was key to their success. And don't forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
In today's episode of The Optimized Ecommerce Podcast, Bret Thomson joins Tanner Larsson to talk about applying traditional direct response copywriting skills to ecommerce. In this episode, you will learn all about how to do persuasive copy in the ecommerce space and what makes ecommerce copy different. So dive in this week's episode to hear advanced tips on how to effectively write your very own ecommerce copy and how to build that whole package for your ecom business. And don't forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
Today we discuss relationship challenges, how to become more vulnerable, and the importance of having adult conversations in all relationships in life. Matt Stafford is one of the principals of Build Grow Scale. Arguably one of the greatest and most highly respected e-commerce influencers on the planet who has collectively contributed to over $400,000,000 of online sales! Almost every other ‘expert’ in the e-commerce education industry has been influenced by the “No-B.S” data-driven results and insights shared by Tanner Larsson & Matthew Stafford!Openly Outspoken with Jeremy Adams is a podcast for authentic discussions on current events, business, politics, science, and more with some of the world’s best and brightest thought leaders. Jeremy’s primary inspiration to start the podcast was to be able to have meaningful conversations with people who’s viewpoints he may or may not agree with. One of the greatest things about current civilization is the fact we are so different and have so many different perspectives. With a focus on growth and learning, rather than just being right, the world will be a much better place.New episodes stream live every Friday on Facebook & YouTube at 11AM EST/8AM PST.The new full episodes are available on your favorite podcast player shortly thereafter the live streams.To subscribe to the show on your favorite podcast player, visit: http://openlyoutspoken.comTo subscribe and watch full episodes on Youtube, visit: https://www.youtube.com/channel/UCeV_4fKex4yOwO8fh_EMP4gTo learn more about Jeremy Adams, visit: http://jeremycadams.comAnd to connect with the Jeremy on social media, please see the links below:Instagram: https://www.instagram.com/mrjeremycadams/Facebook: https://www.facebook.com/mrjeremycadamsTwitter: https://twitter.com/mrjeremycadamsLinkedIn: https://www.linkedin.com/in/mrjeremycadams/
Tanner Larsson is the founder of BuildGrowScale an ecommerce optimization company that specializes in a process called "Revenue Optimization" to help brands scale profitably. He is also the author of the bestselling book Ecommerce Evolved. Tanner is married to the love of his life, Tabitha and together they have two kids, 2 dogs, 2 cats, 2 hermit crabs and 1 fish. In his free time Tanner loves to work out, read, fish and compete in shooting competitions.Top 1% Of Pistol Shooters Revenue OptimizationHigh Performer"I felt like the karate kid, wax on wax off..."You can find Tanners E-commerce Training Company by Clicking Here. https://www.facebook.com/buildgrowscale See acast.com/privacy for privacy and opt-out information.
“The mom and pop shops. The small businesses that are stuck and they have a good product. They're good people. They're doing everything that they think they're doing right. They just need a little help to go up and we are helping them. - So that's our goal. Because the small business owner is the one that changes America. They're the ones that make the world a better place. They create the most impact. They change the economies. It's not the big companies, it's the small companies.” — Tanner Larsson
Networking Remote 2020: A discussion of business, networking, and communityPowered by ShipOffers and hosted by ShipOffers CEO Tony Grebmeier.Listen to a special series of panel discussions with the biggest names in e-comm and entrepreneurship designed to help you survive and thrive in today’s changing environment. This episode features: Tanner Larsson, Nick Coats and Matthew Stafford. See acast.com/privacy for privacy and opt-out information.
Tanner Larsson is the founder of BuildGrowScale an ecommerce optimization company that specializes in a process called "Revenue Optimization" to help brands scale profitably. He is also the author of the bestselling book Ecommerce Evolved. BGS's Revenue Optimization methodology has generated over $400 million in physical product sales over the past 3 years for their clients.
On today's episode, Seth speaks to Tanner Larsson from BuildGrowScale to share his story of his initial start into business online. He’s recently started numerous successful eCommerce stores with sales totaling over 50,000 units. He also shares a bit more about the coaching side of his business and consulting deals that he’s set up. He’s the first guest with a deep knowledge of eCommerce so we really went all in. In this interview we cover.. How Tanner originally got his start in business and what he suggest for others. The Rule of 3 How he sets up his Ecommerce Businesses The Different Models for Ecommerce Creating a Competitive Advantage Validating your ideae before you order huge inventory The Two Areas for Research Different Sources fo Getting Traffic The Future of His Business and Retargeting Check out Tanner Larsson's Website: https://buildgrowscale.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes: https://www.socialmediaexaminer.com/330
Looking to increase the average order value for your ecommerce business? Who isn’t, amirite? As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum. Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits. IN THIS EPISODE YOU’LL LEARN: The Rule of Three and how to use it to price any ecommerce product How to package quantity options and where to place the option on the checkout page What priority processing is versus faster shipping, and how to use it as the final upsell at checkout How to choose an order bump depending on your product and how to combine order bumps with quantity options and/or priority processing
Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization. They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get. IN THIS EPISODE YOU’LL LEARN: Don’t try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to How to increase your revenue by selling to your existing customer base Tactics to optimize your Shopify store to keep your customers coming back and staying longer
In this week's episode of Kommerce Kings, Tanner and I talked about how you can implement Shopify into your business! While he is still using Clickfunnels, he found a way he could implement a store (Shopify). And Let me tell you...Its crazy! I'm still confused on the crazy routing Tanner is using in Shopify and Clickfunnels!
The Top Entrepreneurs in Money, Marketing, Business and Life
Nathan interviews Tanner Larsson, co-founder of 80/20 Media, CEO of e-commerce brand incubator BuildGrowsSale.com. He’s also the founder and facilitator of an exclusive e-commerce syndicate called Black Label – composed of the best and brightest marketers, CEOs, and entrepreneurs in the e-commerce space. He recently published his first book called Ecommerce Evolved which offers readers a box view of how successful e-commerce brands build, grow, and scale. Famous Five: Favorite Book? – Rocket Fuel What CEO do you follow? – Ed O’Keefe Favorite online tool? —FastStone Capture Do you get 8 hours of sleep?— Not even close If you could let your 20-year old self, know one thing, what would it be? – “You don’t have to fund everything out of your own pocket, there are other options available” Time Stamped Show Notes: 01:27 – Nathan introduces Tanner to the show 02:15 – Tanner’s ecommerce world started in 2001 02:20 – Started in eBay and Tanner became a powerseller 02:31 – Tanner was doing $ 50,000 - $ 100,000 a month in eBay 03:00 – “There’s no reason not to sell a physical product” 03:25 – Tanner and his team have a number of e-commerce brands 03:36 – 2 main brands have done $6.5 million in a year 03:48 – They had a problem in production 04:06 – “We’ve had different bottlenecks that prevented us from growing at the rate we could have grown” 04:30 – The flashlight market 04:38 – Tanner doesn’t want to sell what everybody is selling 04:47 – The gap they saw is between the lower price entry level flashlight and high-end flashlight 05:03 – Tanner and his team develop their own flashlight and a kit 05:17 – Truegunner.com 05:25 – The flashlight is in a sales funnel 05:34 – The funnel path 06:02 – The bestseller flashlight is the M600 tactical utility flashlight 06:07 - $22 manufactured price from China 06:32 – They had a much higher per unit cost and much lower profit margin on the first order 06:43 - First order was at a minimum which is a thousand 07:03 – Total is $30,000 tied up which equals to $3 per unit price 07:52 – It took 7 months before the first order started production 07:58 – The back and forth from the manufacturing county took time 08:05 – Shipping takes a week which includes the revises that needed on the product 08:30 – “If you’re building your product from the ground, there’s a whole back and forth with the manufacturer” 09:00 – Started selling on November 2015 09:05 – Sold about 4400 units for 12 months 09:21 – Total money in from this product is around $ 150,000 - $ 160, 000 09:50 – 99% of the funds came from Tanner 10:12 – The downside is some raw materials are specialized 10:27 – They have to buy raw materials in advance to prevent going out of stock 11:28 – Most of their sales are funnel driven 11:43 – They were using ultracart but shifted back to infusionsoft 12:09 – They are also using Hotjar records visitor interaction. Like heat mapping 12:43 – They spend $13 per user acquisition on the front end 13:03 – They breakeven in the funnel 13:30 – They also have subscription plans 14:01 – They have 7000 paying user 14:36 – They also have drop-off rates 16:00 – Connect with Tanner through his website 18:30 – The Famous Five 3 Key Points: Look for alternative funding. Don’t shoulder everything. If you don’t know something, that doesn’t mean you can’t explore. Sourcing from manufacturers abroad takes patience and a lot of research. Resources Mentioned: Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel. BuildGrowScale.com – Tanner’s website Show Notes provided by Mallard Creatives
On today’s episode you’ll hear from retargeting guru Tanner Larsson. If you’ve been trying to decide how to allocate the funds from your advertising budget this year and want the largest ROI, tune in to learn why taking advantage of retargeting ads is the smartest option for your business! Unlike sending emails that are easy to ignore amidst all the communication that builds up in your audience’s inboxes every day, retargeted ads follow them everywhere, keeping your business at the front of their minds! You won’t want to miss Tanner’s insights, so listen in! In this episode, you will… Get the five key game-changing ways retargeting can improve your business Hear why retargeting ads have the biggest impact on your bottom line Learn how to leverage retargeting to the fullest by running several campaigns at once Understand how retargeting is different from cold advertising Realize why blanket retargeting is effective but won’t get you the highest possible ROI “Think of retargeting as an email list.” – Tanner Larsson CLICK TO TWEET
Part 3/3: Building your business with remarkable referrals Go to BaconWrappedBusiness.com/whoareyou to join the Golden Rolodex. Los Silva is a successful serial entrepreneur, the co-founder of BuildGrowScale.com and the Black Label Mastermind. He's a brilliant businessman, consumate deal-maker, business development specialist and one of my closest personal friends and confidants. He's also the person who first inspired me to create a podcast and get this out in the world. Los and I speak daily and help each other develop into better entrepreneurs and better people. We serve as each others psychologist and sounding board and share each other's victories. We are cut from the same cloth and often feel like we're living inside the same head. That's why I invited Los on the show today to have an open discussion about the topics we talk most about so that you can benefit from what happens behind the scenes. In Part 3... Obviously when we wrap up the series, we do it with Bacon. So Los shares his strategy for getting referrals, especially as it pertains to high level referrals into his Black Label Mastermind. We also share several book recommendations, such as The Miracle Morning by Hal Elrod, Purple Cow by Seth Godin and a few others... Tools to keep you connected with your network like Contactually, Tout and more Los also gives his favorite apps for staying balanced and productive.
Part 1/3: Inside the (sometimes dark) entrepreneurial mind Los Silva is a successful serial entrepreneur, the co-founder of BuildGrowScale.com and the Black Label Mastermind. He's a brilliant businessman, deal-maker, business development specialist and one of my closest personal friends and confidants. He's also the person who first inspired me to create a podcast and get this out in the world. Los and I speak daily and help each other develop into better entrepreneurs and better people. We serve as each others psychologist and sounding board and share each other's victories. We are cut from the same cloth and often feel like we're living inside the same head. That's why I invited Los on the show today to have an open discussion about the topics we talk most about so that you can benefit from what happens behind the scenes. In Part 1 Starting off on a low note, we discuss what REALLY goes through the minds of entrepreneurs like us and many people we're close with. Do you feel like your struggling, frustrated, in fear of failure of being found out as a fraud? You're not alone. We'll tell you what we feel, what we do about it and show you that no matter how successful you are, you're not alone. BONUS: Visit http://baconwrappedbusiness.com/whoareyou to see how I may be able to help you get business... for free.
Part 2/3: Building authentic connections with influencers without being a cheesy networker Go to BaconWrappedBusiness.com/whoareyou to join the Golden Rolodex Los Silva is a successful serial entrepreneur, the co-founder of BuildGrowScale.com and the Black Label Mastermind. He’s a brilliant businessman, consumate deal-maker, business development specialist and one of my closest personal friends and confidants. He’s also the person who first inspired me to create a podcast and get this out in the world. Los and I speak daily and help each other develop into better entrepreneurs and better people. We serve as each others psychologist and sounding board and share each other’s victories. We are cut from the same cloth and often feel like we’re living inside the same head. That’s why I invited Los on the show today to have an open discussion about the topics we talk most about so that you can benefit from what happens behind the scenes. In Part 2 Picking up where part 1 left off, we dive into how both of us approach networking and building authentic connections with other entrepreneurs and thought leaders which have allowed each of us to grow massive and influential networks and masterminds that have waiting lists to get into. You'll hear several key takeaways including how to start your very own dinner-network with influencers in your town. And you'll hear about my new strategy to help you get business for free when you visit http://baconwrappedbusiness.com/whoareyou
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