Podcasts about power digital

Ned MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO of Uptick, respectively, add their pages to the Marketing Playbook. Hear how to experiment with price testing, drive extra revenue with post-purchase offerings, perform a Conversion Rate Optimization (CRO) audit for quick wins, the top changes brands can make to offset cost increases due to tariffs, and how to approach clients who “don't do that here.” Connect with Ned at PowerDigitalMarketing.com and on LinkedIn, and Rob at Uptick.com and on LinkedIn

My conversation with Ben Dutter, Chief Strategy Officer at Power Digital, at eTail Palm Springs explores the strategies brands can employ to ensure success during peak seasons, emphasizing the importance of mental availability and effective marketing initiatives.TakeawaysBrands that have a successful Q4 start planning early.Mental availability is crucial for brand recognition.Effective marketing initiatives should be rich in information.Building a strong brand representation is key.Planning for peak seasons should begin well in advance.Understanding consumer behavior is essential for success.Brands need to create a funnel of initiatives leading to peak seasons.Engaging content can enhance brand visibility.Collaboration with clients can lead to better strategies.Continuous assessment of marketing strategies is necessary.Chapters00:00Introduction to Power Digital and Ben Dutter01:26The Impact of AI on Marketing Analytics03:41Challenges and Improvements in AI Data Accuracy05:43The Future of Shopping with AI Agents07:22Legacy Brands in the Evolving Market09:32The Changing Landscape of SEO10:48Strategies for Black Friday and Cyber Monday13:30The Importance of In-Person Shopping15:09Shameless Plug for FusePoint

#817: Join us as we sit down with Sara Brooks – co-founder of Goldilocks, a brand consultancy specializing in consumer packaged goods. Throughout her career, Sara has worked with nearly 200+ CPG brands – ranging from pre-revenue startups to post-IPO giants – dedicating her expertise to founder-led business looking to disrupt the status quo. Previously, she founded & led Covet PR, a powerhouse agency that quickly rose to become an industry leader before being acquired by leading performance marketing firm, Power Digital. In this episode, Sara shares valuable insights on effective brand positioning, the power of creative branding & consistency, meaningful consumer connections, leveraging marketing insights for innovation, & must-know tips for aspiring entrepreneurs. If you are looking to elevate your brand, this one's for you!   To Watch the Show click HERE   To Watch the Show with Kira click HERE    For Detailed Show Notes visit TSCPODCAST.COM   To connect with Sara Brooks click HERE   To connect with Goldilocks click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at +1 (512) 537-7194.   This episode is brought to you by The Skinny Confidential   Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes.   To learn more about Goldilocks and start working with them visit itsgoldilocks.com.   This episode is sponsored by YNAB   TSC Him & Her Show listeners can claim an exclusive three-month free trial, with no credit card required at YNAB.com/skinny.   This episode is sponsored by ARMRA   Go to tryarmra.com/SKINNY or enter SKINNY to get 15% off your first order.    This episode is sponsored by Caraway   Visit Carawayhome.com/theskinny10 or use code THESKINNY10 at checkout to take an additional 10% off your next purchase.   This episode is sponsored by LMNT    Get yours at DrinkLMNT.com/SKINNY.   This episode is sponsored by Squarespace   Go to squarespace.com for a free trial, and when you're ready to launch, squarespace.com/SKINNY to save 10% off your first purchase of a website or domain.    This episode is sponsored by Cymbiotika   Go to Cymbiotika.com/TSC for 20% off + free shipping. Produced by Dear Media

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway? Today, I'm joined by Ben Dutter, Chief Strategy Officer at Power Digital, a leader in data-driven marketing strategies. Ben has helped brands optimize their retail media investments by focusing on incrementality—ensuring that every ad dollar spent is driving actual new revenue, not just cannibalizing organic sales. RESOURCES eTail Palm Springs: https://etailwest.wbresearch.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brightest minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway? Today, I'm joined by Ben Dutter, Chief Strategy Officer at Power Digital, a leader in data-driven marketing strategies. Ben has helped brands optimize their retail media investments by focusing on incrementality—ensuring that every ad dollar spent is driving actual new revenue, not just cannibalizing organic sales. RESOURCES eTail Palm Springs: https://etailwest.wbresearch.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brightest minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Deep Specialization, host Corey Quinn sits down with Ned McPherson, Chief Growth Officer at Power Digital and founder of Endrock Growth and Analytics. Ned shares how he turned a side hustle into a 120-employee agency, scaled it organically through conversion rate optimization (CRO), and sold it to a private equity-backed firm in just four years. Discover the secrets to his rapid growth—zero salespeople, 100% referrals, and a laser focus on delivering results. Ned also reveals why he rolled equity into Power Digital, the power of product-market fit, and his top advice for agency owners eyeing an exit. Packed with insights on specialization, client retention, and navigating acquisitions, this episode is a must-listen for agency leaders ready to scale smart. Episode Highlights: - Scaling Through Specialization: How focusing on conversion rate optimization helped Endrock Growth scale to 120 employees before acquisition. - Winning with Data: Why analytics-driven marketing is the key to improving conversion rates and optimizing performance. - The Power of Responsiveness: How organization and quick client communication set agencies apart in competitive markets. - Strategic Acquisitions: What agency owners need to know before selling—and how to ensure cultural fit in M&A deals. - Providing Value for Free: How offering complimentary audits and insights can accelerate agency growth and client trust. Key Insights: - Use Data to Drive Growth: A strong analytics foundation helps agencies make informed decisions and improve client results. - Stay Financially Vigilant: Keeping a close eye on profitability and cash flow is essential for long-term agency success. - Client Experience Matters: Fast response times and clear organization can make or break your agency's reputation and retention. - Prepare for the Future: Whether scaling or selling, having a clear vision and strategy ensures your agency stays on the right track. The resources mentioned in this episode are: - Become the go-to authority in your perfect vertical market - Corey's 3-Month Intensive Program: http://coreyquinn.com/dsa - Check out Power Digital Marketing: https://powerdigitalmarketing.com - Check out Endrock Growth & Analytics: https://endrock.software - Connect with Ned on LinkedIn: https://www.linkedin.com/in/ned-macpherson-3029a120 - The Evolution of Agency M&A: Why Specialists Command Higher Valuations with Todd Taskey: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/episodes/2148948977

Ned MacPherson, founder of Endrock Growth and Analytics, shares how he scaled and sold his agency. Starting as a data consultant in 2014, he built a CRO-focused agency, growing 60-100% annually before being acquired by Power Digital in 2023. He emphasizes cultural fit in M&A, the challenges of scaling a data-driven business, and using AI for execution but not analysis. Post-sale, his team continues growing rapidly within Power Digital, reinforcing the importance of strategy, execution, and the right partnerships.

Ned MacPherson, the Chief Growth Officer of Power Digital, adds his page to the Marketing Playbook. Hear how to take advantage of the opportunity to sell your business, how to understand your finances, how to experiment & measure your marketing results, how Ned sold Endrock Growth & Analytics to Power Digital, and the aspects of starting a business that are harder than expected. Connect with Ned at PowerDigitalMarketing.com and on LinkedIn

In this episode of 'Seeking Focus', we look at - different types of Battreries from V Lock NP and Drone batteries alsoevan has an interesting story. Canons new LP-E6P battery, and other various ways to power digital cameras.

Listen & subscribe on Apple, Spotify, YouTube, and other platforms. Welcome everyone to the weekly San Diego Tech News!  I'm Neal Bloom from Fresh Brewed Tech, the Tacos and Tech Podcast, and Interlock Capital. My co-host in this episode is Fred Grier, journalist and author of The Business of San Diego substack. He covers the ins-and-outs of the startup world including breaking news, IPOs, fundraising rounds, and M&A through his newsletter. Before we dive in, we wanted to ask our listeners and SD Tech fans to help us grow the show, leave a review and share with one other person who should be more plugged in with the SD Tech Scene. Thank you for the support and for helping us build the San Diego Startup Community. 11/8 Debriefs: Post-election future Grayson Lafrenz, founder of Power Digital, at SDSU UCSD IGE MedDevice Showcase   News: SD Life Science Office Sitting Vacant  Hydrostasis is alive! Send us your swag! VendiBean The Brant Cooper Leadership Fund application is live - empowering the next generation of startup community builders     Events – for full list – check The Social Coyote Mini Mingle - Nov 14 Don Norman Design Award - Nov 14-15 Discount code: ssd24  Tech The Halls - Dec 6 TechCon SoCal - Jan 17-18  

In August, the National Institute of Standards and Technology (NIST) released a new draft of its Digital Identity Guidelines for the identity-proofing process. This covers technologies like digital wallets, passkeys and physical identification documents like REAL ID-compliant passports and drivers licenses. The draft outlines ways to boost privacy, accessibility and security during the identity-proofing process for those accessing government services and benefits. Ryan Galluzzo is the digital identity program lead at NIST. At Identity Week in Washington, D.C., he spoke about the guidelines, the interoperability work that powers these technologies, and the importance of balancing security and accessibility when implementing digital identity programs.

In this episode of The Digital Executive, host Brian Thomas welcomes Nick Slettengren, a digital marketer turned crypto entrepreneur. Nick, co-founder of Power Digital Marketing, shares his journey from establishing a successful digital agency to diving into the cryptocurrency sector. After exiting Power Digital twice, Nick leveraged his passion for disruptive technologies and extensive experience to become a crypto investor and miner.Nick discusses the challenges and opportunities that led him to start a crypto accounting firm in San Diego, specializing in crypto tax savings. He highlights the complexity of crypto taxes and the common misconceptions people have, such as the false belief in cryptocurrency anonymity and the underestimation of the IRS's knowledge of crypto holdings.Delving into emerging trends, Nick emphasizes the importance of regulatory frameworks and their impact on the future of crypto. He also sheds light on innovative concepts like the tokenization of real-world assets, which could revolutionize ownership and investment in sectors like real estate and art.Tune in to gain insights from Nick Slettengren's fascinating transition from digital marketing to the forefront of crypto accounting, and discover the evolving landscape of cryptocurrency and its implications for entrepreneurs and investors.

In this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Connect with Scott on LinkedInConnect with Ben on LinkedInPower DigitalRockerboxPrescient AI-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode of The Optimal Path, host Ash Oliver welcomes Sander Viegers, VP of Design at Rabobank, to discuss the pivotal role of research and design in the digital transformation journey at Rabobank. Sander shares the principles that guide Rabobank's cooperative approach to a customer-centric design process, as well as practical examples of how research powers more innovative solutions for the customer and the business.About Sander:As the VP of Design at Rabobank, Sander leads the design organization in creating comprehensive customer and employee experiences on a global scale. With prior experience leading design teams at Microsoft, Amazon, and Catawiki, Sander has a proven track record of successful design leadership. He holds a Master's degree in Industrial Design Engineering from Delft University of Technology and has been named inventor on multiple patents.Connect with Sander:You can connect with Sander on LinkedinResources:Flawless Consulting by Peter BlockThe Hard Thing About Hard Things by Ben HorowitzOrg Design for Design Orgs: Building and Managing In-House Design Teams by Peter Merholz and Kristin SkinnerThe Future of Finance: Driving Digital Innovation Through Customer Insights by Maze Follow Maze on Social Media: X: @mazedesignHQ Instagram: @mazedesignHQ LinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast.See you next time!

In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Ben Dutter, SVP of Strategy at Power Digital, who talks about how generative AI makes marketing more efficient.You can learn about Power Digital at https://powerdigitalmarketing.com/

Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat. In this episode, he shares his thoughts on marketing attribution, how to think of multi-touch attribution (MTA), and he shares the BEATS framework (which I highly recommend) for making sense of all the different measurement methods. And stick around to the very end - Ben shares something you'll want to take advantage of! ▶️ Watch on YouTube   Links from the show: Ben Dutter on LinkedIn Power Digital The story behind saving a client $6M in wasted ad spend Sigil Stone Publishing (for the tabletop roleplaying game fans) BEATS framework --- Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message

In this week's episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital.Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands.Before becoming the SVP of Power Digital, Ben worked as their VP of Performance Marketing. His work was focused on building and leading the media planning team as well as working on strategy and client retention for Power Digital.Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They help their clients grow their businesses by developing custom marketing playbooks fueled by data, market trends, and industry insights. This helps their clients set themselves apart from their competition.In this episode, Ben and Jason discuss some of the Best Practices around the marketing funnel and customer lifecycle, the strategies behind them, how to measure them, and more. Ready for this?Let's dive in.Key Takeaways:Intro (00:00)Meet Ben (00:29)Let's talk about marketing measurement (00:58)Ben shares a few real-world examples (06:12)Measurement challenges (12:22)Bonus question (19:12)Additional Resources:Get in contact with Ben here.Learn more about Power Digital here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Julio Mestroni, former Chief Commercial Officer – Power Digital, GE Digital - Digital Energy by Momenta

Kevin Biondi is the Managing Partner of Digital Marketing and Growth at Sproutward, a boutique marketing consultancy acquired by Power Digital. As an accomplished digital marketing and growth leader, he has over 15 years of experience in customer acquisition and retention in the online and mobile spaces. Kevin previously served as the Founder and Head of Digital Marketing and Growth at Clientside Interactive, where he advised startups and Fortune 10 companies. In this episode… When evaluating M&A transactions, strategic partnerships are important to consider for optimizing growth. However, these transactions require extensive due diligence and planning. What do strategic partnerships entail, and how can you streamline the process? Kevin Biondi, Sproutward's Managing Partner of Digital Marketing and Growth, talks about his company's acquisition with Power Digital. With host Todd Taskey, Kevin explains how he recovered from a failed transaction, how to integrate and adapt to company processes following an acquisition, and preparing for due diligence.

Check out Salt's Telegram: https://t.me/saltshakeranon Help by supporting the show: Dogecoin: DS1Fp4wmQ1jdbYj4cqi3MJNWmzYe6tt9w4 Monero: 83VjQv94rfxdrd2sp9bNFeXv4MeNjtfe3cVKnYCemkr2TnZWArDWWqUFSu3PftA836CxY8DPtrUfmFJHLdFoj9q2Eb11DNE Donate and get a worthless NFT: https://opensea.io/collection/crazywaifu --- POL NEWS CENTRAL (DAILY NEWS): https://www.polnewscentral.com/ --- PNA Website: https://pnnamerica.neocities.org/ --- SaltShaker: https://www.bitchute.com/channel/SaNUTh4l0COJ/ --- 16-MB https://16-mega-byte.neocities.org/ --- https://www.frenschan.org/

Brian Schmidt is a Vice President at Court Square Capital Partners, a middle market private equity fund. In his role, Brian is responsible for deal sourcing, growing existing investments, and overseeing the development and implementation of growth strategy. He serves as a board member for Power Digital, Connatix, and Health Union and is a Dynata board observer. In this episode… Are you considering acquiring an equity partnership? These negotiations are a great way to scale your business to the next level. So how do you structure these investment partnerships? Vice President of Court Square Capital Partners, Brian Schmidt, talks about the deal structures of an equity partnership. With host Todd Taskey, Brian shares his advice for choosing equity partnerships, the transaction criteria of these deals, and the importance of a private equity partner for business growth.

How do you find, activate and enable your top-tier GTM agency partners? That's the million-dollar question for robust platforms like Simon Data. To find out, I asked their new, but successful VP of Partnerships Sharice Siegel to the podcast along with one of her new GTM agency partners - Alex Bauer, Head of Strategic Partnerships at Power Digital. Listen to this episode if you are after what we call “Power Partners” - those you GTM with and who build strong service offerings on top of your solution. The three of us discuss: Core pillars of a CDP's partner program Where agencies fit into their strategy How to quickly bucket partners by key value opportunity Points to understand around Power Digital's agency persona How Simon Data develops persona's ideal for GTM strategy Finding those agencies who sell to CMO's When and why Alex ignores most “partnerships” outreach messages What Alex / Power Digital prepares with their chosen GTM partners Resources: Partnerstack - Partner tracking and payouts. Reveal - A free account mapping solution. Partnerhub - for finding and managing your partnerships.

In this week's episode of Data Unlocked, Jason sits down with Grayson Lafrenz, the founder and CEO of Power Digital.Power Digital is a tech-enabled service business that focuses on elevating their clients' brands through innovative digital marketing solutions, custom strategies, and channel expertise.The company empowers businesses to maximize their potential by using both their team's expertise and SPRNova, Power Digital's proprietary growth engine.Through the years, they've worked with some of the biggest brands in the world, such as Beyond Meat, Dropbox, Spanx, Uniqlo, and more.In this episode, Grayson discusses the 2022 recession, how brands can stay afloat in a bear market, changes at Facebook, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Grayson Lafrenz (00:33)We're officially in a bear market (02:24)Attribution vs. contribution (08:07)Simple changes are needed (12:41)The importance of differentiating yourself (15:06)Take another look at your goals (18:19)One last question (20:46)Additional Resources:Get in contact with Grayson here.Learn more about Power Digital here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Grayson Lafrenz is the Founder and CEO of Power Digital Marketing, a marketing company that helps empower brands to attract new customers and increase customer lifetime value. Having successfully brokered private equity deals, Grayson has received numerous recognitions, including the San Diego Union Tribune 2020 Leadership Award, and was a CEO of The Year Award Finalist. He is an active member of the Entrepreneur Organization (EO) and Young Presidents' Organization.  In this episode… What is the most strategic process an entrepreneur can follow when considering a merger or acquisition? More importantly: how can this method ensure everyone wins? In this episode of the Second Bite Podcast, Todd Taskey interviews Grayson Lafrenz, the Founder and CEO of Power Digital Marketing, to learn all about the opportunities and pitfalls of private equity firms, mergers, and acquisitions. Grayson explains the value of employee satisfaction, common motivations between companies, and creating win-win situations for all parties involved.

Grayson Lafrenz is the Founder and CEO of Power Digital, a marketing company that helps empower brands to attract new customers and increase customer lifetime value. Having successfully brokered private equity deals, Grayson has received numerous recognitions, including the San Diego Union Tribune 2020 Leadership Award, and was a CEO of The Year Award Finalist. He is an active member of the Entrepreneur Organization (EO) and Young Presidents Organization. In this episode… Considering the ever-increasing competition in business, how can your company remain relevant and profitable? How can a strategic partnership with a private equity firm help your business grow? Founder and CEO of Power Digital, Grayson Lafrenz, explains why it is important to build a meaningful relationship with a private equity firm to help grow your business. With host, Todd Taskey, he shares the story of how he began his digital marketing company, his tips for identifying the characteristics of a great potential business partner, and the best way to scale your company.

In this episode, we talk to two principals of Johnson & Johnson MedTech's push to bring higher powered tech into its digital surgery strategy. In separate interviews, Johnson & Johnson Group CIO and Global VP of Medical Devices Larry Jones and Office of Digital Innovation Leader Peter Schulam (who also serves as global head of medical affairs, clinical affairs and pre-clinical research for Johnson & Johnson Medical Devices Cos.) explain how the company is moving toward the future. In our Newmarker's Newsmakers segment, Jim Hammerand, managing editor of Medical Design and Outsourcing, tells us about his ongoing Cloud series. We first heard from Jones and Schulam in an MDO article. Link below. Jim also joins Chris Newmarker, executive editor of life sciences, and Tom Salemi, Editorial Director of DeviceTalks, in discussing medtech's news of the week including news from robotic pill maker EndiaTx, Johnson & Johnson, Medtronic, DexCom and GE Healthcare and AliveCor. Also, listen for the code to save 25% off registration to DeviceTalks Boston and DeviceTalks Minnesota. TODAYS LINKS MDO Article - https://www.medicaldesignandoutsourcing.com/johnson-jnj-microsoft-cloud-larry-jones-peter-schulam/ Newsmaker #5 - https://www.medicaldesignandoutsourcing.com/endiatx-pillbot-stomach-cam-swims-torrey-smith/ Newsmaker #4 - https://www.massdevice.com/johnson-johnson-medical-devices-rebrand-medtech-jnj-name-change/ Newsmaker #3 - https://www.massdevice.com/medtronic-names-new-presidents-for-diabetes-surgical-robotics-cardiac-rhythm-units/ Newsmaker #2 - https://www.drugdeliverybusiness.com/dexcom-wins-ce-mark-for-next-gen-g7-cgm-will-begin-european-launch-within-weeks/ Newsmaker #1 - https://www.massdevice.com/ge-healthcare-alivecor-partner-to-reduce-cardiac-related-hospitalizations/ Donate to World Central Kitchen - https://wck.org/ Subscribe on all major podcast channels.

In this week's FRIDAY FIELD NOTES, Ryan Michler discusses the NINE+ strategies used to build the Order of Man movement and how you can use them to build your own brand.  Hit Ryan up on Instagram at @ryanmichler and share what's working in your life.   SHOW HIGHLIGHTS   Niche down your audience Have something unique to say Become a master networker Pick one social media platform as your primary focus and use the others as ancillary Not everybody is a podcaster Follow your interests, not the dollars Be hyper consistent Look for trends from your audience Ask for the sale   Bonus 1: Offer a variety of products and services Bonus 2: Don't be afraid to fail and screw up   Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready ⠀ Download the NEW Order of Man Twelve-Week Battle Planner App and maximize your week.

Another inspiring conversation on the Zero to 5000 Podcast today. We were joined by Grayson Lafrenz, the CEO and Founder of Power Digital. We discussed: - Why the most successful entrepreneurs are all rainmakers. - Customizable service is key for every business. Thanks for Listening. Be sure to join our monthly email. One life-changing email to help you with your mindset, your methods, and your mission each month.

Take a second to imagine what our cities could look like in the future…Will our cities be thriving and sustainable places to live? Or will our environmental problems continue to escalate? Will our citizens freely and seamlessly commute and travel?  Or will our streets be chaotic and congested?We have arrived at a crucial turning point for the Southeast Asian region. If growth is well managed, Southeast Asia can be a proper force for economic and social prosperity. But if it isn't, our societies could seriously suffer, severely diminishing our quality of life and our environment.Southeast Asia has a tremendous opportunity to sow the seeds for its future.To talk more about how to build a smarter and more sustainable future, I speak with SauSheong, CEO of SP (Singapore Power) Digital, for his insights.

Power Digital Marketing is a data-driven marketing agency that uses Nova, the company's very own machine learning platform capable of analyzing business growth opportunities, and tracking consistent progress for its clients. Founder Grayson Lafrenz, and Pierre Le Veaux II, Vice President of Private Equity & Venture Capital Partnerships, gave us an insider's perspective into the use cases and success of Nova.  Grayson is a successful entrepreneur, and founded 11 companies before starting Power Digital. He began to delve into digital marketing, and noticed the common problem of fluff and idealistic concepts that would not bring tangible results. He began to focus on all aspects of performance marketing, like traffic, conversion, lifetime value, and how to best present a product to online consumers. This inspiration eventually led to the creation of Nova, which was a system created to find startups with potential to grow and identify what factors would help them become successful, and to create a positive feedback loop to help the AI become smarter. Pierre came from a banking background, having worked at Goldman Sachs for 10 years. His expertise in the finance industry became instrumental in expanding Nova's realm beyond startups into private equity and venture capital firms. He became a key communicator of the value proposition of digital marketing to the investment community. Although marketing is seen as an unnecessary expense from their perspective, he was able to convince many firms that it is actually a revenue driver, and that using Nova would help growth diligence from a data-driven way to find potential portfolio companies.  As Power Digital continues to grow, its Nova AI platform helps over 400 clients, and the forecasting of results becomes smarter as more data is added to the system. Although it can be used as a self-service tool, many PE/VC firms also appreciate the insights that human SEO experts are able to provide, and overall benefit from using the software. Nova is the core of Power Digital, and is responsible for the company's compounding annual growth rate, accurate analysis of revenue and expenses, and custom matches teams to clients. Nova's intelligence continues to grow as it recommends marketing strategies that are more profitable for its clients.  Listen in to hear more about the impact of Nova and how it is changing the digital marketing scene and investment landscape for organizations ranging from startups to private equity firms.   Grayson and Pierre's Favorite Tacos: Casa Sanchez in Long Beach El Pescador in La Jolla   Connect with Grayson and Pierre on LinkedIn: Grayson & Pierre   Keep up with Nova & Power Digital Here: Website LinkedIn   Thanks to our partners at Cox Business for their support in enabling us to grow the San Diego ecosystem.

"Be a rainmaker and drive revenue" Grayson Lafrenz is the Founder & CEO of San Diego based Power Digital. We'll talk about growing up in San Diego, how Grayson got started as an entrepreneur, the amazing things happening at Power Digital, and much more…

On this episode of “Brains Behind AI”, Ari sat down to chat with Marc Stevens, the President & CEO of Zorroa. Zorroais a Gradient Ventures-backed machine learning-startup that has recently launched Boon AI, a machine learning integration platform that is modernizing media management pipelines for the media & entertainment industry. Marc is a global technology executivewith over three decades of experience driving tech and business transformation across film, television, and gaming industries. On our latest episode, learn more about how Marc began his journey, joined Zorroa through his connections, and recently led the company to launch their latest venture, Boom AI. He also discusses how Boon AI created the no code, machine learning integration platform for media driven companies. From challenges encountered, to Marc's advice to entrepreneurs, Marc's story is not one tobe missed.

Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater is radically redefining the way water is delivered, distributed, and consumed with his mission to put an end to single-use water bottles. In this episode, the industry disruptor, thought leader, and long-time client of Power Digital sits down with our Founder and CEO, Grayson Lafrenz, to discuss the evolution of the brand that’s at the epicenter of the sustainable movement, marketing tactics have proven conducive to the brand’s growth, distribution economics, the importance of building a community of brand evangelists, as well as FloWater’s successful approach to fueling both B2B and Consumer-focused strategies, and much more.  *Use code ‘hydrate20’ for 20% off drinkflowater.com 

Another inspiring conversation on the Zero to 5000 Podcast today. We were joined by Sara Brooks, founder and CEO of Covet Public Relations.We discussed:How to teach accountability, the most important skillInstill the ownership mindset in your people - first one in, last one out & learn from your mistakesWhy your talent pool has massively expanded with the new way business is donePeople don't quit jobs, they quit bad leadershipResources Mentions:Traction - Entrepreneur Operating System by Gino WickmanLeaders Eat Last by Simon SinekRadical Candor by Kim ScottThanks for Listening. Head to zeroto5000.com to download The Founders Guide to Talent Optimization. A 60-page report unpacking the specific talent practices that translate to peak business results. And Founders, don't forget to join our monthly email. One life-changing email to help you with your mindset, your methods, and your mission each month. 

These are my predictions for the biggest trends in digital China / Asia for 2020-2030. They are all underway already. And most of them are unique to China / Asia - so I don't think we will see them elsewhere. My prediction is:In 2020 – 2030, China / Asia will become the world's largest and most innovative digital ecosystem - with unmatched infrastructure and capabilities. And these the 5 trends I am watching for:China / Asia will become the smart devices leader as innovation in digital is combined with innovation in hardware.Smart IoT logistics platforms will emerge and connect consumers, retailers, businesses and others autonomously and in real-time.New Manufacturing will emerge in Asia that is flexible, efficient and connected.Smart cities will emerge and may become operating platforms.Digital finance may leapfrog the traditional banking and financial system.You can listen to this podcast here or at iTunes, Google Podcasts and Himalaya.This is part of Learning Goals: Level 7, with a focus on:#26: Advanced New RetailConcepts for this class.New RetailOnline Merge OfflineSmart IoT Logistics PlatformsChina Digital Consumer Network (CDCN)New ManufacturingCompanies for this class:XiaomiDJIXunxiCainiaoJD LogisticsInsta360 / Arashi Vision———-I write and speak about digital China and Asia’s latest tech trends.I also teach Jeff’s Asia Tech Class, an online course and daily commentary for busy executives on Asia tech and China’s digital leaders.Support the show (https://jefftowson.com)

16: Needless to say, Sara Brooks is a PR maven, with experience working on both coasts, and both ends of the spectrum on the media side and with clients. She launched Covet PR in 2014, setting out to create a PR agency like no other, focusing solely on consumer brands that are pushing boundaries, setting new standards and innovating the wellness industry. Covet PR has been so successful, that top digital marketing agency, Power Digital, acquired Sara’s business baby, keeping her in an executive role.  Sara is so much fun to talk to; I seriously felt like I was sitting at happy hour with a friend I’ve known for years. She has so many useful tips for business owners and also balancing your lifestyle around your entrepreneurial life.  We also talk about: Managing several female personalities in the workplace Being acquired by a large company Meeting her husband on Tinder and dating in the pandemic (from Chanel) Making poor lifestyle choices while trying to balance your home life and work life and how to fix it   Drink of the Week: Skipped the booze this week! WHAAATT?? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Get more Cha Cha Sips @chanelsonego!   Resources: covetpr.com Instagram: @power_digital Follow Sara: @thesarabrooks Cha Cha Sips is managed and edited by Nikki Butler Media.

A chat with Gaurang Shah Senior Vice President Digital Payments & Labs, MEA, Mastercard.

A chat with Gaurang Shah Senior Vice President Digital Payments & Labs, MEA, Mastercard.

In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that's in the middle of rapid and fundamental changes to their business model.

In this podcast episode, we are joined by Phil Missig an agent on the MissigNam team out of the Beverly Hills office. Phil grew up in a small town in Ohio and while growing up, picked up on the Midwest work ethic. Not only has his hard work contributed to his ongoing success in the real estate business today, his background in fashion and modeling has contributed greatly to his success and differentiation strategies.  In this show you'll hear about how Phil's background growing up in a small town in Ohio and how traveling the world in the fashion industry helped him become successful as a realtor.  You'll also learn How Phil entered the real estate industry through modeling and photography and how his knowledge of photography helps him get the “money shot” for his clients' homes About how to change your mindset to “producer” rather than “agent” What differentiates Phil from a marketing standpoint and what marketing techniques he uses to be successful How to convert referrals and build a successful business Links and resources mentioned in this episode Phil's Bio MissigNam's Website Phil's Instagram MissigNam's Instagram Phil's Facebook Page Beards & Blazers Podcast Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player. Don't miss an episode! Subscribe to the show on iTunes. Host: Sam Guillen LinkedIn: https://www.linkedin.com/in/samguillen/ Facebook: https://www.facebook.com/asksamguillen Instagram: https://www.instagram.com/samguillen2 Power Digital: https://powerdigitalmarketing.com/

Welcome to The Agent Edge: Episode 23! In this podcast episode, we are joined by Kerry Mormann, an agent working out of our Montecito Office. Kerry began his real estate career on the residential side, but after selling his first ranch to a friend, he was hooked on selling land and ranches. With his background in land as the director of the Santa Barbara land trust, Kerry understands the business more than most and feels a deep connection to what he does because he is a conservationist. In this show, you'll learn about Kerry's most recent ranch sale on the Gaviota Coast in which he double-ended the $70 million deal.   You'll also learn About conservation easements, developing rights of ranches, and property taxes How Kerry got his start in the real estate business and how he ended up selling ranches What the different types of land trusts and their importance How a typical transaction happens for Kerry and why he finds selling ranches more challenging than selling residential What is involved in showing a ranch and how it is different from showing a home Links and resources mentioned in this episode Kerry Mormann's bio  Kerry Mormann's website  Kerry Mormann's Facebook page Kerry Mormann's Instagram  Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.  Don't miss an episode! Subscribe to the show on iTunes. Host: Sam Guillen LinkedIn: https://www.linkedin.com/in/samguillen/ Facebook: https://www.facebook.com/asksamguillen Instagram: https://www.instagram.com/samguillen2 Power Digital: https://powerdigitalmarketing.com/

Welcome to The Agent Edge: Episode #22! In this podcast episode, we are joined by Tony Silva, an agent working out of the Carlsbad office and team leader of the Silva Group. Born in Brazil, Tony immigrated to the United States as a teenager and found his home in Boston, Massachusetts. After practicing real estate on the side for a while on the east coast, Tony took a chance and relocated to sunny San Diego. Initially, he worked in the food service industry but then decided to dive right back into real estate. Now, Tony has built a successful business derived from his incredible work ethic and leads a successful team out of Carlsbad.  You'll also learn: How to genuinely care for your clients. Tony's business strategy, including holding open houses 5-6 days a week, his follow-up systems, and how to get repeat business. Why using social media groups can help build business and increase your client base. Tips for finding your momentum in the real estate business.    Links and resources mentioned in this episode: Bio: https://bhhscalifornia.com/real-estate-agent/tony-silva/2998 Website: https://bhhscalifornia.com/real-estate-team/the-silva-group/656 Facebook: https://www.facebook.com/SilvaGroupSoCal/ Instagram: https://www.instagram.com/silvagroup/ Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.  Don't miss an episode! Subscribe to the show on iTunes. Host: Sam Guillen LinkedIn: https://www.linkedin.com/in/samguillen/ Facebook: https://www.facebook.com/asksamguillen Instagram: https://www.instagram.com/samguillen2 Power Digital: https://powerdigitalmarketing.com/

Welcome to The Agent Edge: Episode #21! In this podcast episode, we are joined by Jewell Buenavista, an agent working out of our Chula Vista Eastlake Office.    After graduating with a business degree from the University of Southern California, Jewell went into the Business Services division with Office Depot and has been in sales ever since.  After a long career with Pfizer as a sales rep, Jewell discovered real estate while working as a loan officer and decided to get her real estate license. Although it took Jewell a while to find her niche, 13 years later she has successfully started her business with seniors. In this show, you'll learn how being raised to honor her father and mother gave Jewell a love for elders and how that drove her to start the Let's Talk Seniors Realty Group.  You'll also learn How Jewell's background in sales and in the senior home care business helped her start a successful realty group.  Why being educated on multiple different resources, meeting people's needs before talking business, and being a resource to clients helps build a business.  How to find your niche and focus on building your business.  Links and resources mentioned in this episode Jewell Buenavista's bio  Jewell Buenavista's website  Let's Talk Seniors Realty Group website  Jewell Buenavista's Facebook page    Let's Talk Seniors Realty Group Facebook page  Jewell Buenavista's Instagram page  Let's Talk Seniors Realty Group Instagram  Follow The Agent Edge on Facebook and Instagram.  Don't miss an episode! Subscribe to the show on iTunes or your favorite streaming app.  Host: Sam Guillen LinkedIn: https://www.linkedin.com/in/samguillen/ Facebook: https://www.facebook.com/asksamguillen Instagram: https://www.instagram.com/samguillen2 Power Digital: https://powerdigitalmarketing.com/  

What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it! [00:00] What's up Creative Hustlers! [00:38] live from SoCal Marketing Club event! [1:20] Fifteen months of cross country road trips. [1:49] Big Announcement: We're Pivoting! [2:54] Steven & Melissa own a consultancy: Latin & Code. [3:48] It's time for us to pivot more. [4:30] We wanted to talk with others who were traveling, being creative and keeping it organized. [5:03] We're at the end of our digital nomad journey, and the end of our Creative Hustler journey. [5:56] It's time to focus on our Latin & Code brand - the value we bring. [6:20] We've interviewed Chip Conley, head of Global Marketing at Airbnb to Grammy Award Winning Jazz musician Peter Cincotti. Amazing interviews from around the world. [06:55] Melissa still loves FollowUpThen! [7:30] Amazing guests like Mike Jones and Andrew Easton from Droodle Books. [7:58] We're taking the knowledge and making it more powerful the second time around. [8:23] We promise, it won't be dry! Steven & Melissa can't be dry! [9:37] We're back with our next guest, Bill Wilkinson from Power Digital Marketing. [10:36] Bill's elevator pitch for Power Digital Marketing and how he was the first employee. [12:43] What is a technical SEO? [14:30] There are so many other foundational elements that relate to other marketing. [15:16] SEO is the foundation of any digital marketing channel. Hands down. [16:59] There's a lot of transparency at Power Digital Marketing - it's all over the HQ. [17:43] How can you start SEO effectively and efficiently when you are just starting? [18:51] What's next for SEO? [19:44] What is schema in SEO terms? [22:33] Bill's family holiday traditions. [23:58] We're back with John Bertino and Jeffrey Sitcov, founder of Doors of Change, and the charity SCMC is helping tonight [24:47] What Doors of Change does! [25:58] What Doors of Change brings to the homeless youth in San Diego. [26:35] Award-winning music & art program called Taking Music & Arts to the Streets, and it's incentivized. [26:55] 330 youths have earned an instrument or art supplies. [27:48] Come visit DoorsofChange.org and see what they do! [28:30] The benefits of the arts and what these youths get from coming into Doors of Change. [29:50] We have to help ourselves here first, and then we can grow to other cities. [30:50] Once we have two more locations in CA, we will start going out and teaching other cities. [32:07] Coming full circle with John Bertino - first to the last episode! [32:52] Steven & Melissa are moving to New Jersey! [33:33] Don't forget The Agency Guy! [34:00] If you're in the northeast, and you need a coworking space, check out 1776! [34:50] It all started with Alan and John. [35:09] We have had an awesome journey on this podcast. [35:35] We're going to have someone count how many times John Bertino's name is mention on the podcast because he values relationships and connections. [36:33] If you are new to a business, focus on building old school relationships. [37:25] SoCal Marketing Club had over 110 people at this event tonight. [38:00] Science behind relationships and a book called Influence. [38:45] Shortcuts: Authority, Liking, and Social Proof. [39:40] People work with people they like [39:50] What's next for SoCal Marketing Club! [41:00] From all of us, it's been a pleasure. It's not goodbye, but see you soon! [41:28] Parting words from everyone! [42:12] Peace Out, Creative Hustlers [42:27] Melissa's Last Moment of Hustle   Mentions SoCal Marketing Club: https://socalmarketingclub.com/ The Agency Guy: https://www.theagencyguy.com/ Latin & Code: https://latinandcode.com/ Power Digital: https://powerdigitalmarketing.com/ Power Digital / EmPower Digital Marketing: https://powerdigitalmarketing.com/empower-digital/ Doors of Change Non-Profit: https://doorsofchange.org/

Today the guys sit down with Sam and Makenna from Power Digital to talk through the current state of influencer marketing, how to become and influencer, and why companies see it as a huge benefit nowadays. Please excuse the audio, we were on the road!

Austin and Pat are on the ground LIVE at Power Digital’s Lead Gen day; an event hosted at PDM’s offices where business-owners gather and learn more about generating leads, business, and ultimately revenue… online. We speak with several of these business owners to get their reactions on the day, key takeaways, and even get 5 minutes of business wisdom from our Keynote speaker Mr. Jerry Rollins.

In today’s episode, you will learn from one of the industry’s top performers on how to build a business from the ground up in a smart and sustainable way. Grayson shares the unexpected path that led him into the business, how he found his niche and the winning strategies that helped his business become one of the fastest growing businesses in San Diego.  Grayson Lafrenz is the CEO of Power Digital Marketing, an online internet marketing agency that helps businesses scale and drive revenue through digital marketing.  Over the past 5 years, he has grown the company from a team of three to a team of 60 plus.  Power Digital has been named San Diego’s Healthiest Company, Fastest Growing, and mentioned on the Inc 500 Companies & Best Places to Work. On this episode of The Online Marketing Strategies Show, Grayson walks us through his entrepreneurial journey and shares how he's been able to rapidly grow his company. He’s barely 30 years old, and has built a business that is now nearing $20 million in revenue!  p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts! Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition     How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE Download The eBook Now:   Download here >> Phil Adair Hot Clicks Pay-Per-Click Online Marketing Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: hotclicks.com.au I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Google+  Facebook YouTube Pinterest Instagram

Grayson Lafrenz is the CEO of Power Digital Marketing, an online internet marketing agency that helps businesses scale and drive revenue through digital marketing. Over the past 5 years, he has grown the company from a team of 3 to a team of 50+. Power Digital has been named San Diego’s Healthiest Company, Fastest Growing, Top Places to work and mentioned on the Inc 500 Companies & Best Places to Work. On this episode of the Entrepreneur Wrap, Grayson walks us through his entrepreneurial journey and shares how he's been able to rapidly grow his company. Here are some of the talking points: What was your first entrepreneurial hustle as a kid? What did you think of your higher education experience? Tell me more about Power Digital Learning From Failures: What was one of the most challenging times in your business? How did you overcome? What was one of your biggest mistakes that you made in business? Rapid Fire: What time do you wake up? Workout routine? How do you manage stress? Who inspires you in business? Favorite quote? What business tools have been the most instrumental to your success? Work-life balance? Best advice, how do you deal with it? What does it mean to you to be an Entrepreneur?  Best piece of advice you've received? What book would you recommend to other entrepreneurs? Excluding yours, what company or business do you admire the most? What are they doing that you want to mimic? Whats the end-goal for your career or business?  

We have the pleasure of sitting down with the Summer Felix, the CEO of The Draw Shop, one of Power Digital’s clients. We discuss how Summer has started a wide variety of businesses and has found her passion in creativity. Our conversation covers  life as an entrepreneur and how to stay motivated when times get tough.

From moving trains and lighting carriages to making sure we can charge our phones, the railways need power.  But the kind of power used by the railways has changed over the years.  Bex and Dan find out more.