Podcast appearances and mentions of alex membrillo

Is your patient experience strong enough to fuel real growth? In this episode of Ignite, Cardinal's CEO Alex Membrillo is joined by Daniel Goldberg, Senior Vice President of Sales and Growth at United Musculoskeletal Partners, to dive into the intricacies of healthcare marketing, offering valuable insights for healthcare marketers looking to enhance patient acquisition and engagement. You'll learn about the importance of aligning marketing efforts with operational capabilities to ensure a seamless patient experience, from the first contact to the final outcome. The discussion also highlights the shift towards value-based care, emphasizing the need to measure outcomes and quality as key differentiators in the competitive healthcare landscape. By tuning in, you'll gain practical strategies for leveraging patient testimonials, optimizing full-funnel advertising, and utilizing data-driven approaches to improve marketing effectiveness and patient satisfaction. RELATED RESOURCES Connect with Daniel- https://www.linkedin.com/in/daniel-goldberg-9a707432/  Orthopedics Marketing in 2025: The Top Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-orthopedics-marketing-trends-for-2025/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

In this episode of Ignite, Sr. Director of Digital Marketing at Keck Medicine of USC, Todd Richards, joins Cardinal's CEO, Alex Membrillo, for an insightful conversation on how healthcare marketers can adapt their digital marketing strategies to the evolving landscape influenced by AI and changing patient demographics. They explore the importance of truly understanding your audience by following the “Platinum Rule”—treating people how they want to be treated—and tailoring content to highlight unique selling propositions, such as patient testimonials and specific treatments. By focusing on service line-specific strategies and blending traditional and digital media, you can effectively engage patients and build trust, ultimately enhancing your marketing efforts in a competitive healthcare environment. RELATED RESOURCES Connect with Todd - https://www.linkedin.com/in/toddsrichards/  Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

In this episode of Ignite, healthcare marketers can gain valuable insights into the importance of aligning marketing strategies with macroeconomic factors and consumer needs. Marketing expert Jennifer Rusk joins Cardinal's CEO, Alex Membrillo,in a discussion that highlights the necessity for marketers to think like CMOs, considering broader economic trends to inform business strategies and create effective marketing plans. This episode encourages marketers to return to fundamental business practices, emphasizing the significance of treating employees and clients well, which can lead to sustainable business growth and improved lead acquisition outcomes. RELATED RESOURCES Connect with Jennifer - https://www.linkedin.com/in/jenniferrusk/  Veterinarian Marketing Strategies: Tips and Ideas to Drive Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-veterinarians/  Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/ 

This episode of Ignite is packed with actionable insights you won't want to miss! Join Cardinal's CEO, Alex Membrillo, and Christus Health's Service Line Marketing Director, Alvaro Fernandez, as they break down the strategies, data, and technology shaping the future of healthcare marketing. From tracking KPIs to navigating the lag effect of brand advertising, you'll learn how to make smarter, data-driven decisions that drive real conversions. Plus, our hosts dive into the role of AI in search and advertising and why full-funnel marketing is becoming a game-changer in healthcare. RELATED RESOURCES Connect with Alvaro - https://www.linkedin.com/in/alvarofdz/  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/  What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 

In this episode of Ignite, healthcare marketing expert, Jenn McClain, joins Cardinal's CEO, Alex Membrillo, to share valuable insights into staying competitive in a rapidly evolving landscape. The two delve into the importance of a full-funnel patient journey, the integration of digital and offline marketing, and the power of social media influencers to enhance your brand's reach. By focusing on data-driven insights and effective content strategies tailored to each platform, you'll learn how to stay competitive and drive meaningful growth in the healthcare sector. RELATED RESOURCES Connect with Jenn - https://www.linkedin.com/in/jenn-mcclain-61870a1/  How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/blog/healthcare-full-funnel-facebook-ads-strategy/  When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

This episode of Ignite is packed with actionable insights to help you not just generate leads but actually convert them into patients. Jeremiah Calvino, Co-founder or Recovery.com, and Samantha Metcoff, Head Consultant at Key Performance Consultants, joining Cardinal's CEO, Alex Membrillo to break down the strategies that make a real impact—from optimizing admissions processes to leveraging technology like Google Analytics and CRM systems. If you're looking to refine your messaging, boost patient engagement, and stay ahead of industry trends, this is a conversation you don't want to miss! RELATED RESOURCES Connect with Jeremiah - https://www.linkedin.com/in/jeremiahcalvino/  Connect with Samantha - https://www.linkedin.com/in/samantha-metcoff-632bb26/  Marketing Guide & Strategies for Addiction Treatment Centers - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-addiction-treatment-rehab-centers/  Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/

Choosing the right marketing agency can make or break your strategy—so how do you get it right? This week on Ignite, Cardinal's CEO, Alex Membrillo and EVP, Strategy & Business Development of True North Custom, Jane Crosby, dive into the RFP process, red flags to watch for, and why industry expertise is non-negotiable when choosing a healthcare marketing agency. Plus, our hosts explore the latest in media, performance marketing, and technology to help you stay competitive. Tune in for expert insights that will elevate your agency partnerships and marketing success! RELATED RESOURCES Connect with Jane - https://www.linkedin.com/in/janeastrup/  How to Select a Digital Marketing Agency for Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-select-a-digital-marketing-agency-for-your-healthcare-organization/  How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/  How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/ 

This week on Ignite, Cardinal's CEO, Alex Membrillo is joined by Vice President, Communications at MedVet, Sarah Berger, for a conversation packed with insights on how strategic communication can elevate your brand, align internal and external messaging, and build credibility in a competitive market. You'll hear why collaboration between marketing and communication teams is key to crafting compelling stories, how a strong reputation directly impacts care delivery, and why focusing on the right platforms—not just the latest trends—drives success. RELATED RESOURCES Connect with Sarah - https://www.linkedin.com/in/srberger/ Mastering Healthcare Reputation Management https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/mastering-healthcare-reputation-management-rater8-orthoarizona/ Top Veterinary Marketing Trends for 2025: Strategies for Growth in a Changing Industry - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-veterinary-marketing-trends-for-2025/  

Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post Marketing Month: The #1 Page on Your Website with Alex Membrillo | POP 1171 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this insightful episode of Ignite, Anna Carlsmith, Operating Partner at H.I.G Capital joins Cardinal's CEO, Alex Membrillo, to share actionable insights on aligning marketing strategies with business outcomes, ensuring efforts translate directly into revenue growth. The episode explores the shifting marketing landscape—including Google's declining influence—while addressing critical factors like HIPAA compliance, EMR integration, and the balance between in-house and outsourced creative work. RELATED RESOURCES Connect with Anna - https://www.linkedin.com/in/anna-carlsmith/  How to Make Closed-Loop Reporting Work in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-closed-loop-reporting/  How to Build a Scalable MSO Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ 

In this must-listen episode of Ignite, Evan Steele, Founder and Chief Executive Officer of rater8 and Torin Dinh, Growth & Strategy Manager of OrthoArizona, join Cardinal's CEO, Alex Membrillo to dive into the power of review management and online reputation in shaping patient acquisition and provider recruitment. Learn how evolving consumer expectations, local search trends, and digital-first experiences are redefining healthcare marketing in 2025. Discover key pitfalls to avoid, strategies for balancing digital and traditional marketing, and why a strong reputation is your ultimate competitive advantage. RELATED RESOURCES Connect with Evan - https://www.linkedin.com/in/evansteele/  Connect with Torin - https://www.linkedin.com/in/torin-dinh/  Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/  7 Tips to Get More Positive Reviews - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-tips-to-get-more-positive-reviews/ 

Discover the blueprint for local healthcare marketing success in a competitive landscape. In this episode of Ignite, Cardinal's CEO, Alex Membrillo, and Vice President of Administration and Marketing at Summit Physical Therapy, Georgiana Clary, share strategies for standing out against national players, mastering Google and Meta ads, and building strong community partnerships that drive trust and referrals. RELATED RESOURCES Connect with Georgiana - https://www.linkedin.com/in/georgiana-clary-008188127/  10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/redefining-healthcare-marketing-through-accountability-agility-alignment/  Modernize Your PT Marketing Strategy: From Referrals to Direct Access - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/modernize-physical-therapy-marketing-referrals-to-direct-access/  Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/ 

This week on Ignite, Cardinal's CEO, Alex Membrillo is joined by Joe Sanok, Author, Podcaster, and Consultant at Practice of the Practice. The two share insights on crafting a successful podcast strategy, from identifying a niche and leveraging expert interviews to monetizing through sponsorships. Tune in to learn how to elevate your brand and connect with your ideal audience in a unique and impactful way. RELATED RESOURCES Connect with Joe - https://www.linkedin.com/in/joe-sanok-8b140023/ The Power of Patient Podcasts in Modern Hospital Marketing- https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/ Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/video-full-funnel-healthcare-marketing-strategy/

In this episode of Ignite, Cardinal's CEO, Alex Membrillo, sits down with Teresa Stockton, Director of Marketing, and Kimberly Valva, Director of Operations and Business Development, to explore how U.S. Physical Therapy is transforming patient acquisition in a world where referrals are no longer the only game in town. Join us as they share how they're leveraging digital innovation to empower field teams, align with operations, and chart a bold course for 2025—all while navigating the shifting dynamics of the physical therapy landscape.  RELATED RESOURCES Connect with Teresa - https://www.linkedin.com/in/teresa-stockton-964313b/  Connect with Kimberly - https://www.linkedin.com/in/kimberly-petrucci-valva-a6193148/ Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/  Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/ 

Join Cardinal's CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone and dive into the healthcare marketing trends redefining how providers should reach and engage patients in 2025. From leveraging AI and omnichannel strategies to creating authentic patient connections and navigating measurement challenges, this episode of Ignite shares the insights and tools to drive growth and innovation in the new year. RELATED RESOURCES Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/  How To Build a Digital Marketing Roadmap—and Why You Need One - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/

Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal's CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn strategies for driving measurable growth, collaborating cross-functionally, and enhancing patient and community care, all while meeting the economic challenges of today. RELATED RESOURCES Connect with Monu  - https://www.linkedin.com/in/kalsi/  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  ROI Tracking Demystified: How to Measure Performance in a HIPAA World -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal's CEO, Alex Membrillo, to share valuable insights  into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult children, and the importance of understanding their distinct customer journeys.  RELATED RESOURCES Connect with Kristy - https://www.linkedin.com/in/ruppecraddock/ How to Nurture an Adult Daughter Through the Senior Care Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-nurture-an-adult-daughter-through-the-senior-care-journey/  What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/  How to Improve Senior Care Lead Quality - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-senior-care-lead-quality/ 

This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends. RELATED RESOURCES Connect with Nancy - https://www.linkedin.com/in/nancyryerson/  The Power of Patient Podcasts in Modern Hospital Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/  How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/  B2B2C Strategies in Healthcare: Winning Employer Clients -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/b2b2c-strategies-in-healthcare-winning-employer-clients-lindsey-kratzer/ 

This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a deeper understanding of industry regulations and patient acquisition strategies, ultimately boosting your marketing efforts. If you're looking to improve your selection process and build stronger, more collaborative relationships with your marketing agency, this conversation will give you the insights and strategies to make more informed decisions that drive long-term success. RELATED RESOURCES Connect with Hasan - https://www.linkedin.com/in/hasan-ramusevic/  How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/  How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/  Is Your Digital Marketing Agency Underperforming? 5 Things to Look At -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/evaluating-digital-marketing-agency-performance/ 

In this must-listen episode of Ignite, Cardinal's CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care. You'll walk away inspired to challenge the status quo and equipped with strategies to create compelling content that truly resonates with your audience and sets you apart in the B2B landscape. RELATED RESOURCES Connect with Sentari - https://www.linkedin.com/in/sentariminor/  Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/  Marketing Value-based Care and Improving Patient Health Outcomes - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-improving-patient-outcomes/

This week on Ignite, HonorHealth's Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boost patient engagement, and stay competitive in the market. RELATED RESOURCES Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/  6 Strategies to Improve Patient Retention - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/  Marketing + Operations: Why Total Alignment is Vital to Growth -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/  The Secret to Patient Retention: How to Engage and Reactivate Your Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/the-secret-to-patient-retention/

Strap in for an exciting episode of Ignite featuring Cardinal's CEO, Alex Membrillo and President and Co-Founder of Red Spot Interactive, Jason Tuschman. Discover how leveraging advanced attribution and recall systems, can improve patient retention and ultimately increase your market share and profitability. You'll gain insights on integrating marketing data with patient outcomes to make objective business decisions, ensuring every advertising dollar is maximized. RELATED RESOURCES 2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/  The Secret to Patient Retention: How to Engage and Reactivate Your Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/the-secret-to-patient-retention/

In this episode, Jenny Collopy, Vice President, Chief Marketing and Communications Officer at The Christ Hospital Health Network, joins Cardinal CEO, Alex Membrillo, to discuss key challenges and effective strategies for patient acquisition and retention. You'll learn how healthcare marketers can effectively track and report on patient acquisition through innovative strategies like webinars and targeted outreach. Tune-in to gain actionable insights on using data to refine marketing strategies, ensuring your campaigns resonate with both existing and potential patients! RELATED RESOURCES Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/  Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/  6 Strategies to Improve Patient Retention -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/ 

This week on Ignite, you'll hear expert insights from Cardinal's CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode is packed with actionable tips that can help you maximize your marketing budget and achieve measurable outcomes. RELATED RESOURCES Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/  7 Ways Digital Marketing Can Improve The Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/  2024 Hospital & Health System Marketing Trends - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  Patient-Centric Marketing: How to Define and Reach Your Ideal Audience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hospital-health-system-marketing-trends-2024/ 

In this insightful episode of Ignite, Cardinal's CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses,  navigating compliance challenges, and understanding the nonlinear patient journey. Overall, this episode provides valuable strategies to help healthcare marketers enhance patient care, optimize their efforts, and navigate the complexities of the modern healthcare landscape effectively. RELATED RESOURCES What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/  2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  Patient-Centric Marketing: How to Define and Reach Your Ideal Audience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/ 

Cardinal's CEO, Alex Membrillo and Director of Marketing for Home Health and Hospice at Medical Services of America, Alysha Wilkins-Smith, come together for a discussion about the importance of patient-centered care and the power of personal connections. You'll gain insights into leveraging both digital and face-to-face tactics to tell compelling patient success stories, and understand the competitive landscape between non-profit and for-profit healthcare services. Tune in to learn how to navigate these challenges and make a meaningful impact in connecting patients with the care they need RELATED RESOURCES Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/convert-leads-patients-patient-centric-marketing-with-cailean-contini/  How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/  Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ Marketing Value-based Care and Improving Patient Health Outcomes - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-improving-patient-outcomes/

Dive into the dynamic world of healthcare marketing with our host and Cardinal's CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line brands. Learn how to stand out with unique selling propositions and tailor communications to diverse demographics. Tune in for innovative brand building strategies for your healthcare group! RELATED RESOURCES 5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/  How to Define Your USP and Improve Your Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/define-usp-improve-healthcare-marketing/  Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

This week's episode of Ignite is a goldmine as Lacie Randall, Director of Marketing, Pediatric Dentistry at Specialty Dental Brands joins our host and Cardinal's CEO, Alex Membrillo. You'll learn the importance of educational content to preempt patient questions, the shift towards authenticity and personalization in dental marketing, and the significance of reputation management. Dive into strategies that resonate with a modern audience, including leveraging real patient testimonials and imperfect, relatable content. Tune in to hear insights that will empower you to enhance patient experience and engagement, ultimately driving better results for your dental brand! RELATED RESOURCES DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/  Digital Reputation Management Strategy for Dental Groups - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-reputation-management-strategy-for-dental-practices/  How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-experience-help-grow-dso-patient-pipeline/ 

This week on Ignite, Cardinal's CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of EMR data in healthcare analytics, the impact of technology on patient acquisition strategies, and more!  RELATED RESOURCES Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Healthcare Marketing Analytics: How to Track Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/healthcare-marketing-analytics-tracking-growth/  Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ 

This week on Ignite, Chief Growth Officer at the Smilist, Melanie Basile joins Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams. Tune in to gain fresh perspectives and stay ahead of the curve in the dynamic world of dental marketing. RELATED RESOURCES DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/  How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/alleviate-dso-staffing-shortages-marketing-technology/  Read The Smilist Case Study - https://www.cardinaldigitalmarketing.com/case-study/dso-digital-marketing-ppc-analytics/ 

Join us on Ignite for an insightful discussion about the world dermatology dermatology marketing. our hosts, Cardinal's CEO, Alex Membrillo, and VP of Marketing at Sanova Dermatology, Maite Uribe-Echevarria, discuss the importance of marketing and operations (MOps) alignment, HIPAA compliance, the challenges of prioritizing marketing strategies, and more!  RELATED RESOURCES Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/  Dermatology Marketing Guide: Strategies to Help You Grow - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-dermatology/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

Discover how AI and word-of-mouth are revolutionizing healthcare marketing in our latest Ignite podcast. Learn from Cardinal's CEO, Alex Membrillo, and industry expert, Cailean Contini, about leveraging AI for brainstorming and idea generation, while understanding the critical role of patient experience in converting leads to loyal patients. Dive into the importance of personal stories, strategic upselling, and the power of nano influencers in social media marketing. Tune in for tactical and impactful healthcare marketing strategies that prioritize patients from clicks to care.  RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  AI in Action: How ChatGPT and Bard are Changing Healthcare SEO  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-chatgpt-and-bard-are-changing-healthcare-seo/  Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/  7 Ways Digital Marketing Can Improve The Patient Experience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/ 

Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to drive business forward with targeted data, and maximize healthcare lead value with Invoca's AI-driven insights. RELATED RESOURCES Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/  ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

This week on Ignite, Cardinal's CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strategies to attract and retain patients, improve care, and grow your dental business.  RELATED RESOURCES DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/  Why Marketing Ops Should be a Top Priority for DSOs - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-operations/  DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a robust online presence. The two also explore the challenges and opportunities in content creation, the role of social media as a key distribution channel, and the necessity of understanding the business side of marketing. Steve's expertise in the dermatology space shines as he discusses the intricate balance between general and cosmetic dermatology, and how it's captivating the attention of private equity groups and marketers alike. Tune in to Ignite for an enlightening conversation that will leave you with actionable insights and a fresh perspective on the future of dermatology marketing in 2024 and beyond! RELATED RESOURCES Dermatology Marketing Guide: Strategies to Help You Grow - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-dermatology/  Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/  MSO Brand Management: One House vs. House of Brands? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-strategies-branded-house-vs-house-of-brands/  Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost reach, visibility, and reduce acquisition costs. Stay ahead in 2024 by integrating SEO into your marketing mix for sustainable growth. RELATED RESOURCES 2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/  Healthcare SEO Guide + Fundamentals for Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/  SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-ranking-factor-thin-content/  Driving Growth with Better Patient Experiences - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/patient-experience/ 

Join Cardinal's CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states.  Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is crafted to shepherd individuals through their distinct paths to healing. Join us to uncover how Odyssey is reshaping healthcare marketing, ensuring accessible support for those in need. RELATED RESOURCES Top Marketing Strategies & Guide for Mental Health Services - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-behavioral-and-mental-health-services/  Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/behavioral-health-marketing-trends-strategies-part-1/  Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2 - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/behavioral-health-marketing-trends-strategies-part-2/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a stack enhances lead quality, compliance, patient insights, and revenue growth, ensuring alignment with legal and ethical boundaries. So tune in as our hosts reveal the secrets to building a robust, HIPAA-compliant martech stack that not only protects you from legal woes but also streamlines your operations and maximizes your marketing efforts. RELATED RESOURCES Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/  How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  ROI Tracking Demystified: How to Measure Performance in a HIPAA World  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ 

Unlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centric approach, breaking stigmas and fostering community connections. This episode offers tactical insights and heartfelt stories that inspire and inform marketing professionals and those passionate about making a difference. Don't miss out on this compelling conversation that's changing the face of addiction treatment marketing. RELATED RESOURCES Marketing Guide & Strategies for Addiction Treatment Centers - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-addiction-treatment-rehab-centers/   6 Strategies to Improve Patient Retention  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/  From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/ctv-ott-advertising-in-healthcare/  Patient-Centric Marketing: How to Define and Reach Your Ideal Audience - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/ 

Step into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergence of marketing maestros sharing deep dives into their strategies for the upcoming year. Missed out? Fear not! Tune in to hear all the juicy details, from the power of MOPS—marketing and operations unity—to the art of omni-channel mastery and more! ADDITIONAL RESOURCES: How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/  How to Build A Scalable MSO Marketing Strategy  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ 2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/ 

Discover Cardinal's successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor, Ruchi Patel, unveil how our strategies led to remarkable results and the ongoing marketing support we're providing. ADDITIONAL RESOURCES: ARSA Case Study - https://www.cardinaldigitalmarketing.com/case-study/plastic-cosmetic-surgery-mso-ppc-google-ads/  Brand Architecture: Which Strategy is Right for Your MSO? -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/brand-architecture-strategy-for-msos/  How to Build A Scalable MSO Marketing Strategy  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ Understanding User's Search Intent for Better Keyword Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-use-search-intent-for-keyword-research/ 

Are you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of PPC and SEO for a house of brands and learn tactics that can be applied to any multi-brand healthcare specialty. From leveraging patient data to fine-tuning your ad spend by zip code, we're sharing insights that can transform your patient acquisition game. Whether you're a marketing pro for a DSO or looking to scale your healthcare business, these strategies are tailored to maximize efficiency and drive high-quality leads. Tune in to Ignite and get ready to elevate your digital marketing strategy to new heights! ADDITIONAL RESOURCES: Peak Dental Case Study - https://www.cardinaldigitalmarketing.com/healthcare-case-study/dso-digital-marketing-seo-ppc-analytics/  Patient Prism: Revolutionizing Healthcare Through AI and Innovation, with Amol Nirgudkar -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-prism-revolutionizing-healthcare/  Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/ 

Join us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conversion rates. ADDITIONAL RESOURCES: How to Engage Patients with a Full-Funnel Facebook Ads Strategy- https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

We are halfway through Q4 and 2024 is right on the horizon, which means it's time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like the shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alternative analytic solutions, the importance of a full-funnel approach in advertising, and why healthcare groups should prioritize patient retention and reactivation. So tune in as Lauren and Alex dive into the major themes and trends shaping the healthcare industry.  ADDITIONAL RESOURCES: 2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/  2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ 

Explore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tune in to learn how the SEO landscape is evolving and the importance of adapting to it. ADDITIONAL RESOURCES: 2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/  7 Easy Healthcare SEO Optimizations to Improve Your Rankings - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/easy-healthcare-seo-optimizations-improve-rankings/  Healthcare SEO Guide + Fundamentals for Growth -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/ Local SEO Ranking Factors for Healthcare -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/local-seo-ranking-factors-healthcare/ 

This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the challenges and strategies that come into play. RELATED RESOURCES How to Build Data-Driven Marketing for Your DSO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/build-data-driven-marketing-dso/   How the Digital Dental Transformation Can Grow Your Patient Pipeline  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-digital-transformation-marketing-strategy/ How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/alleviate-dso-staffing-shortages-marketing-technology/ Top Dental & DSO Marketing Trends for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2023/

On this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking conversions that impact revenue, such as new patient acquisitions and booked appointments. So tune-in to gain valuable insights and make the most of your media budget. RELATED RESOURCES Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/balancing-volume-and-cpa-priorities/ ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ 6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-optimizations-to-maximize-your-healthcare-budget/

Join us for an engaging episode of Ignite as we explore in-person events, AI-driven brand building, and the intricacies of healthcare marketing. Hosted by Cardinal CEO, Alex Membrillo, this episode features a special guest, Vicki Luttrell, a seasoned expert with over two decades of experience in communications and marketing. So tune in to discover the power of in-person connections and learn valuable insights on aligning your marketing, PR, and communications teams to craft a unified brand message that resonates with your target audience. RELATED RESOURCES AI in Action: How ChatGPT and Bard are Changing Healthcare SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-chatgpt-and-bard-are-changing-healthcare-seo/ 5 Patient Acquisition Marketing Strategies for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/patient-acquisition-marketing-strategies/ How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/

This week on Ignite, our hosts, CEO Alex Membrillo and Director of SEO Jacquelyn Green, dive into the complex realm of SEO. The experts discuss common hurdles that confront multi-site healthcare organizations and hinder their ability to rank on Google. Tune in to hear valuable insights and practical recommendations that will empower you to overcome challenges, optimize your strategy, and drive remarkable results. ADDITIONAL RESOURCES: How to Optimize Your Healthcare Google Business Profile in 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimize-google-business-profile/ 7 Easy Healthcare SEO Optimizations to Improve Your Rankings - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/easy-healthcare-seo-optimizations-improve-rankings/ Healthcare SEO Guide + Fundamentals for Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/ Local SEO Ranking Factors for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/local-seo-ranking-factors-healthcare/

Join us on Ignite as we dive into the world of behavioral health, the rise of value-based care (VBC) and  practical strategies for implementing VBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes. Discover the challenges faced by behavioral health providers, the need for better measurement-based care, and the benefits of tracking outcomes. The two industry experts divulge valuable insights on reaching patients and differentiating their services by leveraging outcomes data.  Whether you lead a behavioral group or are intrigued by data-driven decision-making, you won't want to miss this episode.