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In this episode, Louie tells you everything you need to know about equipment when recording your podcast. He shares what he would personally recommend to just get started, what provides value for money and what things you absolutely do not need for a beginner to intermediate set up. There are no affiliations here; this is just what we would recommend after working with hundreds of clients across many different types and styles of podcasts! Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! podcast@disruptivemedia.co.uk Episode Takeaways • Samsung Q2U microphone. This sometimes will come in a kit. This microphone is very good value for money and can be used in any podcasting set up. • Zoom H4n and the Zoom PodTrak P4 are both good options for a recorder, but consider what input you need before deciding. • There are a lot of other things to consider with a recorder. Keep a close eye on the podcast for an episode Louie is recording on exactly this! • Batteries are important for recording; you will need more than you expect. • SD card options are almost endless, but Louie recommends a relatively high speed and large option, such as the 4GB SanDisk. • If you have multiple people speaking then you need multiple microphones. You will need an XLR cable to be able to plug them all in, you need one XLR cable per microphone. Consider the length of cable you might need. • Microphone stands will vary depending on your type of set up. Its main purpose is to get the microphone away from any surfaces that might vibrate or create unwanted feedback and noise. • Headphones are forward, you can use almost anything you have already, it's about monitoring the recording, so anyone who is being recorded needs to be wearing headphones. BEST MOMENTS “Think about what kind of podcast you are making.” “The worst thing that could happen is you guys run out of battery mid interview and don't realise it and don't have back up” “If you've got something that works, get it out, plug it in, see if it sounds ok. You don't have to go away and spend loads of money if you don't need to, use something if you've got it” VALUABLE RESOURCES Microphone: https://www.amazon.co.uk/Samson-SAQ2U-Microphone-Recording-Pack/dp/B001R747SG?th=1 Recorder: https://www.guitarguitar.co.uk/product/200806360890025--zoom-podtrak-p4?gad_source=4&gad_campaignid=17601953470&gbraid=0AAAAAD76p-1ub2Ja6py32W1LsdqRLx5bn&gclid=CjwKCAjwv5zEBhBwEiwAOg2YKNRDfzEkrcAWQ7Sw8ARzMOFBF1rtT_FSr9j77LnVeYfe1iUNC1KlKBoCnFIQAvD_BwE SD Card: https://www.amazon.co.uk/SanDisk-MicroSDHC-Card-Label-Change/dp/B001C0DJL4 Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: Podcast@disruptivemedia.co.uk
Blaine Callard is the CEO at Freedom Furniture Australia. Previously, he spent 24 years at Harvey Norman, an organisation that famously does not work with agencies wherever possible. In a wide ranging and energetic discussion, Blaine and Ellie talk about perceptions of marketing from a CEO; what marketing teams need to do to influence the C-Suite; the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share the insights and trends from this, the fourth global edition of the Superpower Index Research, which promises “a unique perspective on the B2B buyer and the difference between winning and losing”. While business-to-business marketing, or B2B, may not have the profile of the big advertising media campaigns for B2C, it is certainly big business and a major economic driver across many categories. In this episode, we discuss the latest trends in B2B and how marketers should respond to them. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Kristy Camarillo is the GM of The Royals Sydney; Rebecca Den Braber is the GM of Hatched; and Renee Murray is Head of People and Culture at Half Dome. In this episode, Ellie Angell and the group talk about a wide range of DE&I topics, challenges and opportunities; the changes happening in our industry and how effective we are at creating truly inclusive workplaces; our hopes for the future, and our lived experiences. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research. One of Australia's largest and growing demographic is one that has never known the world without the internet. And yet, most of the way we interface with the internet has been designed for digital adopters, rather than for the digital natives of Gen One. This includes digital tools like apps, websites, and government services. The Gen One research from agency R/GA, the global design and marketing innovation consultancy, shows that this approach to UX design reduces the reach and engagement with the first generation of the internet - Gen One. You can download the Gen One research at https://genonereport.com.au/ Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Catherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study. ‘The Good Study 2024', by Leo Burnett Australia, in partnership with UTS Business School and Zenith Australia, found that while Australians overwhelmingly agree it's important for brands to do some form of good in the world (96% up 8% from 2022), only 39% believe they should take a position on social and political issues. We hear and read a lot these days about the importance of brands and businesses doing good, as ESG continues to climb the corporate ladder and the UN Sustainable Development Goals see government and business integrate these into society. But what impact does doing good have on business? And what is the impact on consumers and customers? Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Once upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together. Then, in the last millennium, media was split off, and media and creative were often handled by separate and sometimes competing companies. Channel strategies, creative strategies, and connection strategies were developed by various teams, both in-house and outsourced. But increasingly these are being put back together with what is again called “full service” but is more likely an integrated offering similar to the one Publicis Groupe developed for their client Arnott's with The Neighbour, which we have discussed here previously. But in this episode, we are going under the hood of the integrated offering to discuss how an integrated agency offering works with Publicis Groupe ANZ's Chief Media Officer, Imogen Hewitt, Chief Creative Officer, Dave Bowman, and Chief Data Officer, Maurice Riley. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
An excerpt made from a long form stereo reef recording made at full moon in June 2018 above the reef at LINI, North Bali. LINI is an NGO dedicated to community development through sustainable fisheries in north Bali, Indonesia. Their work includes aquaculture to mitigate illegal fishing for the aquarium trade, reef restoration and capacity building in local communities to nurture sustainable livelihood. This recording was made with a pair of aquarians into a Zoom H4N, secured in a waterproof barrel on a raft tied to a buoy above the most mature reef restoration area. Amongst the sound of the shrimp, you can hear various fish chatting, grunting and farting – message me if you know who the mermaid is. Recording by Alice Eldridge
Alors ?! Vous en pensez quoi de cette nouvelle identité sonore ?! J'espère qu'elle vous plait autant qu'à moi car après avoir posté 70 épisodes j'avais envie de changement, de renouvellement même si évidemment sur le fond rien ne bouge : Marseille reste le fil rouge de mes rencontres ! Marseille bouillonnante, arlequinée, agitée ;)) Et c'est un bonheur de relancer la saison avec la dessinatrice et autrice de BD, Lili Sohn ! Après un faux départ, les utilisateurs du ZOOM H4N comprendront, la discussion fut très joyeuse et s'est déroulée sans encombre ! Et se termine par un extrait de son podcast « Chroniques du Grand Domaine ». Bonne écoute ! Retrouvez le podcast "Chroniques du grand domaine" ici : https://lilisohn.com/podcast/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia's and APAC's leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Nick shares why one of the major pain points is the money. Get the fee wrong and everything else is seriously compromised. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott's six years ago. Soon after, Campbell's sold Arnott's to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life's Little Moments' campaign and achieved an ROI that put Arnott's in the top 10% of FMCG campaigns? Jenni Dill, the Chief Marketing Officer of Arnott's Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and Toby Aldred, Saatchi & Saatchi Managing Director and Chief Client Officer of The Neighbourhood, share their ideas and observations on how the model has evolved over the six-year partnership with Arnott's and what the ingredients are in a successful integrated model partnership. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stuck with. But in fact, retail marketing is about building a destination brand, either online or in the real world, and optimising the customer experience from beginning to end, with the results of your work known almost immediately. Matt believes more marketers are realising that the same disciplines that build solid and successful retail brands are the ones that can build all brands in the face of a rapidly changing business environment. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets. Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-house agency team and how to get the best out of them, the importance of KISS to any team trying to understand marketing effectiveness in a commercial context; and (in a first for Managing Marketing) Jemma's stint working in the Bermuda market! Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house agencies, many think about production and maybe media. But what happens when an organisation takes creative strategy and design leadership in-house? What are the implications and opportunities for the marketing team, the wider organisation, and their existing agencies? Tom and Mick share their role and the opportunities and value they create, connecting and championing creative strategy and design within and outside the organisation. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand relationships that support sales and create the platform for business growth. Chris is uniquely placed to share his views on B2B marketing as he has worked in advertising agencies and successfully led marketing in several B2B businesses, and has now founded and created his own marketing and media company specialising in B2B marketing growth. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Alana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially; life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new'. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having grown up in a household of media and advertising, it is perhaps not surprising Jessica is working in that same industry. Jessica speaks openly and honestly about her career path and the challenges and opportunities it has presented her to date and the future challenges for the industry from the perspective of someone who has almost spent their entire life in the media industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-covid world of brand experience, the need for ideas to be achievable, and the rapid advances in measurement of brand experience effectiveness. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Tritones at Duke Karsh Alumni Center. Our yearly gig for the Duke Orthopaedic department holiday party. This is the best set list and the best put-together we have been, musically, in all the years we have been doing it. We really got organized on the set list and on the arrangements this year. Everybody played really well and there were really only one or two major mistakes. As usual, Ben had issues with his Zoom H4n batteries and so we only got part of the first set and started recording partway through the second set as well. Some of the songs are also partial recordings because the Zoom H4n ran out of batteries.
Nick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the considerations for agencies, advertisers and procurement in dealing with value based pricing models. Value based pricing or Output based pricing has been around for quite a while, but until recently has struggled to gain any meaningful traction until now. Driven by the rise of generative AI and the downward impact this has on resource based fee models, more agencies are embracing value based pricing models. The problem is that many agencies struggle with the approach with often confusing or conflicting advice on approaches. Likewise, many advertisers and their procurement teams are unsure how this approach will work. Nick provides a financial perspective on making value based pricing work for both agencies and their clients. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
In 1983 Australian glaciologist Trevor Hamley joined a Soviet traverse from the Russian coastal station, Mirny, to Dome Charlie, high atop the Antarctic plateau. Bouncing about in the back of a T-55 tank converted into a living quarters/galley/dining space/lab, recording locations on audio cassette tape, wielding a hammer, and ignoring the ideological and political drivers of the cold war in the name of survival, camaraderie, and science, Trevor experienced Antarctica in a unique context at a unique point in history. His book, "Vodka in a Vegemite Jar" recounts his experiences during the preparation for and during the traverse in compelling prose that keeps one eye on the immediacy of the narrative and another on the forty year perspective 2023 affords on his time in the back of a Kharkovchanka. Introduced to Trevor by Jeff Wilson, who recounts his own Antarctic tale in episode 151, I spent an afternoon with the Hamleys after reading a galley proof copy of the manuscript. I listened intently as Trevor mapped the overall arc of the story he recounted in his text as well as the story of bringing that text together. Fortunately I remembered to press record on the Zoom H4N, so you get to listen intently, too. I am proud to bring "Vodka in a Vegemite Jar" to the attention of "Ice Coffee" listeners and I encourage them to head to https://www.trevorhamley.com/ to see what's on offer for $30 plus postage. My copy arrived in the mail today and I'm over the moon to see the finished product in its colour illustrated glory. That's going straight to the pool room.
Kirsty Muddle is the CEO of dentsu Creative Australia and New Zealand and Cate Stuart- Robertson (AKA CSR) is the Chief Client Officer at dentsu Creative. Both have extensive experience in media and advertising with a particular creative focus, and recognised leaders in the industry. A lot of time and effort is expended by advertising agencies extolling their creativity. It is, after all, one of the creative industries. Increasingly the conversation is now turning to the role and value creativity plays in delivering growth through initiatives like the Advertising Council of Australia's Growth Agenda with the Australian, but also efforts to measure this value being launched by a few holding companies. Both Kirsty and CSR share their perspectives on the changeling application of creativity in marketing, beyond advertising and the challenges and efforts to build creative capability and momentum within organisations. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
David Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his career as an in-house agency model consultant, helping advertisers select the suitable model for them and implementing it into their roster. When the industry talks about in-house agencies, the conversation quickly turns to either in-housing or outsourcing, as if these are the only options. But in fact, there is a wide array of agency sourcing options, with most advertisers choosing one of the many hybrid models. David shared some common agency models beyond in-house and outsourced and the benefits and watch-outs for each. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Dani Bassil started her career in Sydney before migrating to the UK early this century to work in number of highly respected agencies including Mother, Weiden & Kennedy, VCCP and the CEO of Digital UK. She recently returned to Australia to take up to role of Chief Executive Officer at Clemenger BBDO Australia. Dani shares her experience not only working in, but being an industry leaders in both the UK and Australia. Exploring how market size and geography play a role in the approach to advertising, decision making, creativity and more. She also reflects on the way issues around diversity equality and inclusion and gender equality are playing out in the northern and southern hemisphere when it comes to the advertising industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Liam Loan-Lack is Head of Marketing APAC & Canada at CMC Markets. He is also a Non-Executive Director, B2B/B2C Growth Consultant, Marketing Effectiveness Specialist and Marketing Academy Alumnus. A lawyer by training, Liam has multidimensional experience working in agencies and as a marketer, which has given him a relatively unique perspective on the many challenges facing marketers today. He shares his perspective on a range of marketing and business challenges, from the approach to marketing structures to what is required to achieve double-digit growth. It is a wide-ranging conversation that demonstrates the possibilities when you embrace the complexity of the situation and make decisions informed by data but based on instinct. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of the dissatisfaction CEOs have with their CMOs, and the industry points to the short tenure of the CMO as a symptom and a cause. But marketing, well executed and well positioned within any organisation, can drive customer-led growth. So why is this misalignment between business and marketing, and what can be done about it? Murray discusses the gap between marketing and business and shares how this can be closed by repositioning ‘brand and comms' to an engine of customer-led growth. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Patrick Rowe is the CEO of Saatchi & Saatchi Australia, a powerhouse agency brand considered one of the most successful in the world. Founded in 1970 in London, it became known as the place where nothing is impossible. It also became the largest advertising agency in the world, with offices worldwide. The advertising industry is often accused of being obsessed with the new and bedazzled by change. But what about longevity? What about the challenges of sustaining long-term business success? Pat talks about maintaining relevance, focus and success while constantly adapting to the changing needs of clients and their markets. Deciding what changes and stays the same is essential to maintaining long-term success. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some in advertising may think of public relations as what you do support their advertising campaign, the truth is more organisations are looking to public relations as an effective way to not just communicate with but influence a wide range of essential audiences – from consumers and customers to shareholder and regulators, employees and more. Mainly today, most organisations find themselves needing to communicate an increasingly complex range of issues, including diversity, equity and inclusion, gender equality, environmental sustainability, and the list goes on. This is where public relations come into its own. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Laura Aldington, Jon Austin and Simone Gupta are also known as Supermassive, the new agency launched recently and with a bang in Australia. In a wide-ranging discussion, the team shares their story, inspirations, views on challenges and enablers in the market, and what drives them forward in helping redefine the advertising and agency landscape for the better. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Jason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for media agencies to be smarter in strategy and planning and media trading. There was a time when media was all about the buying. For some advertisers (and their procurement teams), it still is. But with the rise of technology and the impact this is having on media, increasingly, the discussion is about brains over brawn. Jason shares his view and experience on how data and research can be best applied to enhance real-time media decision-making in both strategy and planning and trading. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Nick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the impact artificial intelligence technology has on advertising agencies of all types and the effect it will have on agency fees. While much of the industry discussion about AI has been focused on the opportunities and the impact on employment, it is equally important to ensure that the financial sustainability and viability of agencies are maintained, as this technology impacts almost all areas of advertising operations. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade he has been working on and working with an integrated agency model and he shares the lessons learned along the way. With digital media and technology we saw the rise of the specialist agencies, then a trend back to the generalists, better known as the one-stop-shop. But more recently we are witnessing the rise of the integrated agency offering. This offering comes in many shapes and sizes. But no matter what the model there were always challenges and issues with making it live up to the promised delivery. From issues with attracting and keeping talent to behind the scenes in-fighting breaking out. Mike talks about the issues and opportunities of the various integrated agency models. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead on the development of the Qualification Based Selection For Agencies. This episode picks up from the conversation with Scott Knox, the President and CEO of the Institute of Canadian Agencies, and explores the solutions for clients wanting a better way to select an advertising agency or any type. Leah shares how as an agency finance professional, the pitch process was the thing she most wanted to change, and how the Qualification Based Selection (QBS) process, used in the USA for the selection of engineering, architecture and other professional infrastructure services became the basis of the ICAs solution. We discuss the principles underpinning the QBS process and the pitching myths that it addresses and busts in developing a process that works better for agencies, but more importantly, for their clients. The ICA Qualification Based Selection Principles and Myths http://theica.ca/qbs-principles Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Scott Knox is the President and CEO of the Institute of Canadian Agencies, with a mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. But when it came to pitching, instead of either publishing another industry guideline on how to do it, or joining the chorus of those wanting to ‘ditch the pitch', they launched Pitch Watch, a confidential service that enables agencies to report both negative & positive experiences with client pitches, and throughout a client relationship. Scott shares the inspiration for launching Pitch Watch and the development of a solution to the outdated pitch process - the Qualification Based Selection process. The ICA Pitch Watch http://theica.ca/pitch-watch Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Liam Walsh is a Consultant, an Equities Investor, Executive Coach, Digital Media Guru, aspiring ally for gender equality, a tad Dyslexic (but not heaps) and now an author, with the release of his book The Corporate Charade, why not just be yourself at work? Since the COVID pandemic, there have been major changes in the way we work and continued discussion and conjecture on the way we should work in the future. But no matter if you are a Work From Home or Return to the Office or somewhere in-between, one thing we have all experience is the corporate charade many adopt to survive. Liam returns to the Managing Marketing podcast to share his insights into the inauthenticity of workplace behaviour from his more than twenty years of experience as a Managing Director of some of the world's biggest corporations. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Jo Reilly is Head of Marketing and Customer at AustralianSuper. David and Jo talk about her role in evolving AustralianSuper's communications and the integration of marketing and customer into both her role and internal teams, and the delicate balance of micro and macro challenges faced by consumers trying - or not really trying - to save for their retirement, and how best to tread the line of best marketing communications in a category that is simultaneously low interest to many, but high importance to all. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
276 Capturing the Skies – Why and How to Record Your in-Cockpit Audio Your Cirrus Specialist. Call me if you're thinking of buying a new Cirrus SR20 or SR22. Call 1-650-967-2500 for Cirrus purchase and training assistance, or to take my online seminar: So You Want to Fly or Buy a Cirrus. Join now as a member to support the show with a donation via PayPal or Patreon. Send us an email If you have a question you'd like answered on the show, let listeners hear you ask the question, by recording your listener question using your phone. Summary 276 In this episode, Max and Marc Epner delve into the benefits of recording in-cockpit audio, from enhancing learning to preserving memorable moments. Whether you're a seasoned pilot or an aspiring aviator, this episode offers practical tips and guidance on how to set up your audio recording system, the equipment you'll need, and how to ensure compliance with aviation regulations. So buckle up, tune in, and get ready to soar to new heights with this captivating episode that will inspire you to hit the record button and make the most of your flying experiences! Mentioned in the Show Simple Flight Radio Marc Epner's YouTube channel Check Out Lightspeed's ANR Headsets Lightspeed Delta Zulu Headset $1099 Lightspeed Zulu 3 Headset $899Lightspeed Sierra Headset $699 Equipment Mentioned on the Show GoPro HERO11 Black Video Camera https://amzn.to/45x144u USB Pass-Through Door for Powering HERO11 https://amzn.to/3qlaEXO GoPro MAX 360 Video Camera https://amzn.to/3OOAga5 TASCAM DR-05X audio recorder https://amzn.to/3IJqjqh Zoom H4n Pro audio recorder https://amzn.to/3MXXXLG 32GB SD Memory Card for Zoom H4n Pro https://amzn.to/42qQyZX USB-A Power Cable to Power Zoom H4n Recorder from Battery Bank https://amzn.to/3qiKswZ Anker 747 Power Bank to Power Zoom H4n and 3 GoPro Cameras https://amzn.to/45Bk028 Anker Nylon USB C to USB C Cable to power GoPro Cameras (6ft, 2Pack) https://amzn.to/3OJ7Lu3 Apple Lightning to 3.5 mm Headphone Jack Adapter https://amzn.to/3oAQ7y8 3.5mm Smartphone TRRS Headset to TRS Headphones Adapter https://amzn.to/43wZeyy 1/4" TRS to Dual 1/4" TS Insert Cable, 1 Meter (for Zoom H4n) https://amzn.to/43aWyqM 1/4" TRS to 1/8" TRS Insert Cable, (for Zoom H4n & TASCAM) Use this in newer aircraft with intercom jacks wired for stereo headsets https://amzn.to/42gN0ZU Nflightcam Aircraft Audio Solution for GoPro Hero5 through Hero11 https://amzn.to/3OJ0iLC Pilot USA GA Headset Audio Recording Splitter Cable https://amzn.to/3MDWoRN Pilot USA GA Headset Audio Recording Splitter – Helicopter https://amzn.to/3MZsCYR Pilot USA GA Headset Audio Recording Splitter – LEMO connector https://www.pilot-usa.com/pa-80b-digital.html Audio-Technica ATR3350xiS Lavalier Microphone https://amzn.to/3Mvz5cw Max's Books – Order online or call 800-247-6553 to order. Max Trescott's G3000 and G5000 Glass Cockpit HandbookMax Trescott's G1000 & Perspective Glass Cockpit Handbook If you love the show and want more, visit my Patreon page to see fun videos, breaking news, and other posts in the Posts section. And if you decide to make a small donation each month, you can get some goodies! So You Want To Learn to Fly or Buy a Cirrus seminars Online Version of the Seminar Coming Soon – Register for Notification Check out our recommended ADS-B receivers, and order one for yourself. Yes, we'll make a couple of dollars if you do. Get the Free Aviation News Talk app for iOS or Android. Check out Max's Online Courses: G1000 VFR, G1000 IFR, and Flying WAAS & GPS Approaches. Find them all at: https://www.pilotlearning.com/ Social Media Like Aviation News Talk podcast on Facebook Follow Max on Instagram Follow Max on Twitter Listen to all Aviation News Talk podcasts on YouTube or YouTube Premium "Go Around" song used by permission of Ken Dravis; you can buy his music at kendravis.com If you purchase a product through a link on our site, we may receive compensation.
Chris Gilroy has built his career with the a keen focus on the tp and bottom line through retailing in media, telecommunications, big box retail and building a global retail network. For all the clichés about retail, the fact is that retail marketing is more sophisticated and more accountable that ever. The proximity to the point of the sale and the moment of truth makes retail marketing particularly challenging and exciting in this day of data and technology. Chris shares his experiences from studying economics at university and an interest in the impact of low cost airlines, through to his most recent role building the Decathlon brand and business in the UK. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf
Claire Fenner is the newly appointed CEO of Atomic 212, one of the most established media indies in Australia. David and Claire discuss what the role of CEO means in today's industry and why that has to be different to what it was 10 years ago; agency brand reputation building and re-building; the hot topics of media measurement and impending changes to the Privacy Act; and what it all means for the industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Sue Blatchford, co-founder of PayPerClick Australia, is a results driven digital marketers who has helped build businesses and drive growth. She is also the author of the book The Digital Marketing Download 20: 1 – 20 years' experience in one day. While it may feel like we have been talking about digital marketing and digital media forever, the fact is it's only the last two decades. Before digital marketing, it was called online marketing, interactive media and multimedia marketing. In this episode we try and cover as much as we can on the knowledge she has gained over the past twenty years in digital marketing. For the rest you need to go to DigitalMarketingDownload.com.au Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Carolyn Bendall is CMO at Swinburne University of Technology. David and Carolyn discuss her transition from Financial Services to Higher Education; which is best, de-centralized or centralized marketing structures; managing vulnerable students through a pandemic with the aid marketing and tech; contrasting feelings about ChatGPT and its predicted rise; and the role of cultural leadership to get the best out of agency partnerships. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.