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This episode explores the rising threat of DMCA strikes in the online space, especially in the iGaming industry. Host Ivana and her guest Sean discuss how these attacks impact brands, the importance of web security, and strategies for protection and recovery.Key TopicsDMCA strikes and their impact on brandsWeb security and vulnerability managementStrategies for recovery and protection against attacksHost: Ivana FlynnGuest: Sean BiancoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Diese Folge ist mal wieder ein ehrlicher Blick hinter die Kulissen meines Alltags als selbstständiger Videograf, Content Creator und Software-Gründer
This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google's AI responses in Search. Google Discover...
#188 Googles Algorithmus ist stabiler als sein Ruf. Die Faktoren, die über deine Sichtbarkeit entscheiden, haben sich in den letzten Jahren kaum grundlegend verändert – auch wenn KI gerade alles auf den Kopf zu stellen scheint. In dieser Folge besprechen wir eine Auswahl an Rankingafktoren und wie sie in Zeiten von KI eingeordnet werden können. Du erfährst: – Welche Rankingfaktoren wichtig sind – Wie Google das alles bewertet – Was KI an einzelnen Aspekten verändert – Warum es keine universelle Checkliste gibt – Warum Faktoren immer im Kontext bewertet werden müssen → SEO-Checkliste für 0 EUR: https://seo.satzgestalt.com/pod-checkliste → Blogartikel Ranking-Faktoren: https://satzgestalt.com/rankingfaktoren/ → 1:1 SEO-Beratung – Fragebogen: https://form.typeform.com/to/juIMuKei
In this episode of the HVAC Know It All Business Edition Podcast, host Furman Haynes from WorkHero sits down with Jen McKee, Owner of Kee Hart Marketing to break down why social media is no longer optional for HVAC and trades businesses. She explains how authentic, simple content can drive real business growth without needing high production or complex strategies. The conversation focuses on how small operators can start from scratch, build trust with customers, and use social platforms to stand out in a competitive market. She works closely with HVAC and trades companies to build brand presence, attract customers, and recruit top talent using authentic, video-first strategies. Expect to learn: - Why social media is critical for HVAC and trades businesses today - How social content improves Google visibility and SEO - The difference between brand awareness and conversion and why both matter - How to start posting with zero experience or strategy - Why authentic, unpolished content often outperforms highly edited videos - Simple content ideas you can start using immediately - How social media helps with recruiting and customer trust Timestamps: [00:00] - Introduction [01:03] - Why trades businesses underestimate social media [02:23] - Why social media matters now more than ever [03:25] - Brand awareness vs conversion [04:39] - Getting started from zero [06:47] - Overcoming intimidation [07:09] - Why authentic content wins [08:24] - The problem with AI-generated content [10:55] - Content themes that work [12:22] - Real-world examples from HVAC creators This Episode is Kindly Sponsored by: - PartsTown: https://www.partstown.com/hvac-parts - Podium: https://podium.com/knowitall Follow our Guest Jen McKee: LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Instagram: https://www.instagram.com/keehartmarketing/ Website: https://www.jennmckee.com/ Company LinkedIn: https://www.linkedin.com/company/keehartmarketing/ Company Website: https://keehartmarketing.com/ Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/ Follow Furman Haynes: LinkedIn: https://www.linkedin.com/in/furmanhaynes/ WorkHero: https://www.linkedin.com/company/workherohvac/ Instagram: https://www.instagram.com/workhero__/
This week in search, we are seeing yet again more Google search ranking volatility. Google sent out notifications about back button hijacking penalties to those sites that have the problem. Google AdSense vignette ads may trigger the penalty...
Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.comJoin Quantum - https://www.iServeFirst.com/Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
Answer Engine Optimization is changing how businesses get found online. Find out why traditional SEO isn't enough and how to get ChatGPT and Google AI Overviews to recommend your business. To learn more, visit https://www.bluoceaninnovations.ai/ Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai
This week, we covered new heated Google search ranking volatility. Google's Danny Sullivan spoke about commodity versus non-commodity content. Google now wont use spam reports with personality identifiable...
Wie hat dir die Folge gefallen?Gut
This episode is for chiropractors running a small chiropractic practice who are tired of being told that ranking #1 on Google is as simple as following a basic checklist. Jerry Kennedy reveals the "ugly truth" that many marketing agencies won't say out loud: in some markets, dominated by established practices, traditional chiropractic SEO might actually be a money pit. Many owners of a small healthcare business fall into the trap of spending thousands on SEO packages without understanding the competitive ecosystem they exist in. This conversation breaks down the three pillars of trust—relevance, proximity, and prominence—and provides a "quick and dirty" way to assess if your chiropractic business is actually in a position to benefit from search optimization right now. Core Principles & Decision Lenses The Trust Metric: Understanding that ranking in Google or AI is not about "tricks," but about building long-term trust through data. Relevance and Proximity: Why being the right answer and the closest answer are the "easy" parts of getting found on Google as a chiropractor. The Prominence Gap: How established practices with hundreds of reviews create a "moat" that can make it nearly impossible for a solo chiropractor to rank in the short term. Review Assessments: Using a "75% rule" to determine if you have enough social proof to make an investment in local SEO for chiropractors worthwhile. Foundational vs. Premium SEO: Distinguishing between the essential code on your chiropractor website and the expensive "up-level" services that may not be necessary yet. Next Step Don't throw your last $1,000 at SEO if you aren't ready to compete. Instead, focus on the "free stuff" like building a review culture and earning local backlinks. If you want an honest look at your current standing, request a free review at RocketChiro.com. Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/
Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away.In this episode of The Clinic Marketing Podcast, you will discover how to:Turn existing professional relationships into safe, sustainable linksUse local directories, associations, and community involvement to support local SEOCreate simple content that naturally attracts local linksEvaluate which link opportunities are worth your time and which to skipIf you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you.>> Episode webpage and blog: https://propelyourcompany.com/local-link-building/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Answer Engine Optimization verschiebt den Fokus von klassischen Google-Rankings hin zur Sichtbarkeit in KI-generierten Antworten. In dieser Folge erfährst du, wie Unternehmen ihre Inhalte strategisch ausrichten müssen, um auch in einer von KI geprägten Suchlandschaft als vertrauenswürdige Quelle präsent zu sein.
Send a textIn this episode of Near Memo, Rand Fishkin joins Greg Sterling, Mike Blumenthal, and David Mihm to unpack the future of AI search, brand visibility, and digital measurement.Is AI rank tracking possible? Are zero-click journeys killing websites? And how should local businesses measure marketing performance in a world where attribution is breaking down?Rand shares new research on AI brand visibility across ChatGPT, Claude, and Google AI, discusses why performance marketing metrics are eroding, and explains where brands should actually invest their energy in 2026.This is a deep dive into the changing economics of search.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
In dieser SEO (Suchmaschinen) Komplettanleitung erfährst du die besten 6 Tipps für dein Google Ranking. Diese Tipps zeigen dir nicht nur, wie du unter den ersten Suchergebnissen, mit deiner Webseite, in Google erscheinst, sondern auch wie du damit deine Reputation, deine Neukundengewinnung, Mitarbeitergewinnung und Reichweite massiv steigern kannst. Mit diesen Tipps zur Suchmaschinen Optimierung (SEO) bist du in der Lage innerhalb weniger Wochen unter den Top 3 Suchergebnissen in Google zu laden. Viel Spaß mit dem Video auf dem SMMA TV Kanal von Agenturinhaber Max Weiß Hier geht es zur All in One Agentursoftware: https://www.agentursysteme.com Trage dich hier für ein kostenloses Telefonat mit uns ein: https://maxwei1.typeform.com/to/v0DTx9 Hier kannst du dir einen kostenlosen Online Kurs sichern: https://weiss-max-coaching.coachy.net/lp/kostenloser-kurs/
Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.com Join Quantum - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
In this episode I reveal how you can blow your webinar up without ads.Interview with Andy Hussong - https://youtu.be/C5D9VF9NRhQ?si=yUpOp-diKmMFjnCh Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.com Join Quantum - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
In this episode I break down everything that went into my webinar to get it to convert. Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.com Join Quantum - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.com Join Quantum - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.com Join Quantum - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.com Join Quantum - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
Send us a textI had an awesome time joining this podcast to dive deep into how SEO really works behind the scenes — and how Google actually decides who shows up on page one
Google's results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don't. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can't win and how to turn your unique perspective into authority and clicks.We start by mapping the biggest shift: if AI can answer it fast, don't write it. Instead, chase queries that demand judgment, local nuance, or lived experience. Ty shares practical ways to evaluate a SERP before you draft, spot depth signals, and decide whether to publish, pivot, or pass. We dig into building trust with proof—expert bios, transparent methods, case studies—and why personality is not a nice-to-have but a differentiator that keeps readers engaged and coming back.Then we tear down persistent myths. One-size-fits-all advice fails because SEO is like fitness: the right plan depends on where you are and what you need. Ty outlines a simple testing cadence you can run on clusters of similar pages, how to read leading indicators without overreacting, and why he follows what Google rewards instead of what Google says. For local and professional services, we highlight the outsized impact of a complete Google Business Profile and rich service pages. For creators and publishers, we offer frameworks for turning generic listicles into decision-making guides, comparisons, and itineraries grounded in real experience.If you're ready to stop chasing trends and start shipping content that ranks because it's genuinely better, this conversation is your blueprint. Subscribe for more proven strategies, share this with a friend who needs a smarter SEO plan, and leave a review with the one tactic you'll test first.Read more HEREIf you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.Support the show
Join Quantum - https://www.iservefirst.com/ Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.comListen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
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Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away.In this episode of The Clinic Marketing Podcast, you will discover how to:Turn existing professional relationships into safe, sustainable linksUse local directories, associations, and community involvement to support local SEOCreate simple content that naturally attracts local linksEvaluate which link opportunities are worth your time and which to skipIf you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you.>> Episode webpage and blog: https://propelyourcompany.com/local-link-building/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.comListen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
Join us as we chat with Kevin Roy, CEO and Co-Founder of Green Banana SEO, about his unique approach to search engine optimization and digital marketing for businesses. He shares valuable business tips and insights into video editing. This conversation is a must-listen for any entrepreneur looking to improve their content marketing strategies.KEVIN ROY is the CEO and co-founder of GreenBanana SEO, a digital marketing agency born from a radical idea: performance-based SEO that guarantees Page One Google rankings—or clients don't pay. With over 20 years of experience across various industries such as finance, biotech, retail, and manufacturing, Kevin has a proven track record of helping companies grow, improve customer experience, and boost profits through effective marketing strategies.Kevin has always been ahead of the curve—especially now, as marketing rapidly shifts with AI tools like ChatGPT, Perplexity, and Gemini. He knows that most business leaders don't have time to figure out all the new tech, and that's where he comes in. Kevin helps business owners understand how to utilize these tools to increase online visibility, connect with the right customers, and stay competitive in a rapidly evolving digital landscape. Contact details:Business: Green Banana SEOEmail: kroy@greenbananaseo.com Website: greenbananaseo.comSocial MediaLinkedIN - https://www.linkedin.com/company/greenbananaseo Facebook - https://www.facebook.com/GreenBananaSEO/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
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Send us a textI had an awesome time joining the Affluencer Podcast to talk about one of the biggest questions everyone keeps asking me: Are Google's new AI updates killing small-business SEO… or opening the biggest opportunity we've ever seen?
CLICK HERE if you're interested in joining my online community for Christian women who are growing their online brands, now available for the limited introductory rate of $27 per month.Or, fill out this application to apply for 1:1 coaching in 2025!On Episode 193, I'm sharing how to boost your Google authority by getting on local media. Local media outlets have built-in Google authority, so securing a spot on local media can increase your brand's visibility and improve your Google ranking.Mentioned in this episode: Episode #192: Are You Happy with Your Google Search Results? If Not, Here's How to Fix It*This podcast is brought to you by Tinseltown Mom*ABOUT MEFollow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn
Some SEO “experts” are promising faster rankings using so-called positive AI intent signals - automated clicks, fake engagement, and AI-generated traffic that supposedly boost your local presence. The truth is, these shortcuts can ruin your credibility, trigger Google penalties, and even get your Business Profile suspended.In this episode, we reveal how these scams really work, the biggest dangers to your business, and the red flags to watch for before hiring anyone who claims to use AI for instant SEO results. If you have ever been told AI can trick Google into ranking you higher, this episode could save your website and your reputation.About Adam Duran, Local SEO ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.comListen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
You know that Rich is a master at explaining stuff that's normally not that easy to understand… like SEO, for instance. And websites. On today's podcast, Rich breaks it down and makes it even simpler to understand as he talks to a roofing contractor who has a website that's…. Well… in need of some improvements. Rich breaks it down and makes it sooo easy to understand, that it can be summed up in four short words: Show up, stand out. As in… your website has to show up in Google Rankings… and then it has to stand out so that people fall in love with it and want to do business with you. You're going to love the simplicity of this–and the power.
Reviews are one of the most powerful levers for your dental practice's visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients. Colan and his team run ongoing SEO testing (so you don't have to) and bring real data on what matters — and what's just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why hitting that “magic 10” review milestone matters more than you realize. If you've been guessing at local SEO or feel stuck competing with practices with hundreds of reviews — this conversation will give you clarity and actionable next steps. What You'll Learn From This Episode The truth about keywords in reviews — why telling patients to mention “dental implants” or “Invisalign” doesn't help you rank. The magic number to hit first — how going from 9 to 10 reviews gives a measurable boost in local rankings. Why recency beats volume — keeping a steady stream of new reviews is more important than chasing huge totals. Primary vs. secondary categories — how your Google Business Profile category choices impact visibility. Tools & metrics that matter — see how Sterling Sky measures you against top competitors month to month. When (and when not) to run branded Google Ads — stop wasting budget where it's not needed. — Key Takeaways 00:46 Introduction to Google Reviews and SEO 04:50 The Importance of Customer Service in Rankings 07:50 Understanding Local SEO and Google Business Profiles 12:57 The Impact of Review Text on Rankings 22:24 Review Velocity and Its Effect on Rankings 25:38 The Magic Number: 10 Reviews 27:58 The Role of Review Recency in SEO 34:35 Primary and Secondary Categories in Google Rankings 39:13 The Future of Reviews and AI in SEO 40:44 Branded AdWords and Their Effectiveness — Connect with Colan Website & Newsletter: www.sterlingsky.ca YouTube Channel: Sterling Sky Inc — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
My first video > Get my 24-hour Google Ranking system & claim your first free listing on Google today - http://HelpMeGetLeads.comListen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/
I had such a great time joining the From Zero to N podcast
In this episode, Nolen we break down how social media content sends powerful third-party SERP signals that help roofing companies rank higher on Google, Google Maps, ChatGPT, and even Gemini.Most roofers are ignoring this. Others are getting burned by cheap SEO and spam blogs. Roofing SEO in 2025 isn't about spamming city pages or writing blogs nobody reads.It's about digital brand authority — and Roofing Webmasters has the tools and track record to help you win.
The Lazy Girl's Guide to Podcasting: A Podcast about Podcasting and Podcasting Tips
After a seven-month radio silence, I'm back to share some juicy insights about what it means to take a break and why it can be super important for our creative sanity.I kick things off by admitting that while consistency is the name of the game, sometimes life just gets in the way. Whether it's personal stuff or just plain old burnout, stepping back can be a game changer. I share my experience of logging into Captivate.fm after my break, expecting crickets, only to find thousands of downloads. Mind-blowing, right? It's proof that building a solid foundation with good SEO and quality content pays off, even when you're MIA.Plus, I dive into the importance of unique listeners; this is the golden nugget of podcast analytics that show us who's really listening to your content. This episode is a reminder that podcasting isn't just about the hustle; it's also about nurturing our creativity and audience.I promise not to leave you hanging for so long again, because the next episode is going to stir the pot: are podcast coaches worth the cash? Stay tuned!Takeaways: After a seven-month hiatus, I realised that taking breaks is crucial for creativity. Even when I ghosted my podcast for months, thousands of downloads kept rolling in. What helped? Good SEO. Check out the recommended episodes below to help you up your podcasting SEO game. Unique listeners matter way more than just download counts; it's about engagement and loyalty, not just numbers. Strong SEO in titles and show notes helped new listeners find my podcast while I was away. Engaging with a smaller audience can be more effective than chasing after new listeners; let's focus on quality over quantity! Consistency is key, but so is knowing when to step back and recharge—don't be afraid to take a breather.Listen to Episode About Taking a Break from Podcasting:
In today's episode, host Melanie Johnson sits down with the legendary Paul Colligan—a true pioneer in the world of content creation, podcasting, and YouTube. Paul is known for bridging the gap between technology and business, and he brings decades of experience to the table, having started his online journey back in the early days of the internet. Together, Melanie and Paul dive deep into the realities of podcast distribution, content automation, and harnessing the latest AI tools to grow your brand and business. Paul shares his insights on how being “everywhere” online is more accessible than ever, why you shouldn't overcomplicate your tech stack, and what it really takes to leverage automation and AI to streamline your workflow. You'll hear candid advice about content repurposing, distribution strategies, and the new wave of virtual influencers—including Paul's own “Virtual Paul” experiments.
In this episode, host Jenn Foster dives deep into the world of digital marketing and web design with Shailesh Ghimire of New Wine Digital. Shailesh is an experienced digital marketing expert who specializes in custom web design, pay-per-click advertising, SEO, and the ever-evolving influence of AI on the industry. Together, they explore the complexities of building a strong online presence for small businesses, the pros and cons of platforms like Wix, Squarespace, and WordPress, and why staying updated on design trends and website functionality is crucial for keeping your brand competitive. They also discuss the rise of AI in marketing—from content creation to analytics—unpacking its current limitations (think "AI hallucinations") and practical uses within industry-specific tools.
This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm...
How do you rank a reliability engineering book? Amazon and Goole can rank books based on algorithms, numbers, customer reviews and so on. But some books do a magnificent job of explaining the wrong concept. These books can have a great 'ranking' but be useless for you. So how do YOU rank YOUR reliability engineering books? The post SOR 1073 Reliability Engineering Books appeared first on Accendo Reliability.
Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike.Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital world. From quirky SEO myths (like white text on white backgrounds!) to practical strategies that actually work, this episode is packed with wisdom and laughter.We explore:The Reality of SEO in 2025Why SEO is not a “set it and forget it” strategy—but also not as overwhelming as it seemsThe role of content marketing as the true heart of long-term SEO successWhy SEO should be viewed more as audience trust-building than keyword trickeryWhat Google Actually WantsThe power of E-E-A-T: Experience, Expertise, Authority, and TrustWhy authenticity and transparency build credibility (and rankings!)How hidden tactics like keyword stuffing or invisible text backfire in the long runUsing AI Without Losing Your VoiceHow Barb uses both AI and human copywriters to scale content while keeping quality highTips to avoid robotic, low-value content with AI—think anecdotes, real photos, and smart editsGoogle's evolving ability to read images, metadata, and credibility signalsGetting Your Content Strategy RightSimple keyword tools Barb recommends: Google autocomplete, People Also Ask, AnswerThePublic, AlsoAsked.com, and RedditWhy asking your audience directly is still the best content research toolHow forums, newsletters, and Facebook groups reveal search intent goldBarb's No-Nonsense SEO Advice for Business OwnersBlog consistently and intentionally—don't just create for creation's sakeTrack your ROI with analytics (don't guess if SEO is working)Focus on building trust: real contact info, privacy policies, testimonials, and value-rich content matter more than hacksKey Takeaways for MarketersSEO is a long game, not a magic trickDon't believe everything you read—test, tweak, and trackAI is a tool, not a replacement for your brand's voiceReal content that solves real problems will always winWhether you're a solo entrepreneur juggling marketing hats or a marketer ready to clean up your SEO strategy, this episode gives you practical tools and a refreshing perspective. Barb's honesty and humor will help you ditch the gimmicks and focus on what truly moves the needle.
Episode: 2557 Linear algebra, the mathematics behind Google's ranking algorithm. Today, let's talk about how Google ranks your search results.
This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google's homepage. Google Search Analytics API now shows hourly data for the past ten...
It's exhausting to pour money into SEO strategies that never seem to pay off while watching competitors dominate search results. Too often, agencies rely on outdated tactics, empty promises, or mass-produced AI content that fails to connect with real customers. The truth is, ranking higher isn't just about keywords—it's about relevance, authority, and delivering genuine value. If your strategy isn't built around understanding your audience and creating content that actually engages them, you're not just wasting money—you're losing trust. In a digital world saturated with noise, standing out requires more than just optimization; it demands authenticity and strategy. John McDougall is a seasoned digital marketing expert with nearly three decades of experience in SEO and content strategy. As the founder and President of McDougall Interactive, he has worked with industries ranging from law firms to banks and home improvement companies. An accomplished author, McDougall has written multiple books, including Content Marketing and SEO for Law Firms and a book on dog bite law. He pioneered the "Talk Marketing" concept and runs a specialized digital marketing agency. Today, he talks about the evolution of SEO, the importance of authentic content marketing, and how businesses can use podcasting and case studies to boost online visibility and search rankings. Stay tuned! Resources Connect with John McDougall on LinkedIn Talk Marketing: Discover how your website, content and SEO can rise above the chaotic flurry of competitors. McDougall Interactive: Our 27-year track record of successful content marketing will help you avoid failed campaigns. Together, we can attract your best customers and grow your brand. Follow John McDougall on Facebook
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena. We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google's shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach. Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise. Brand is the play, folks. Key Segments [00:06:59] Brand Building for AI Defense [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:12:48] "Images as Essential Content" [00:16:39] EDGE of the Web Sponsor: InLinks [00:18:49] Challenging SEO Quality Rater Role [00:21:13] Evaluating Experience for Google Rankings [00:24:23] People-Focused Content [00:29:41] EDGE of The Web Sponsor: Wix Studio [00:33:04] Personalization: Your Company's Unique Edge [00:36:59] Evolving Strategies for Affiliate SEO [00:39:17] Launching New SEO Marketing Directory: Zippy List Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks: https://edgeofthewebradio.com/inlinks Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List
This episode dives into the pressing issue of AI's role in content marketing and its implications for search engine rankings. We discuss the risks of over-reliance on AI while emphasizing the importance of maintaining quality, originality, and a human touch in content creation. • Exploring the balance between AI efficiency and content quality • Google's stance on AI content and implications for rankings • The role of Originalityai in ensuring high-quality content • Recent trends in AI-generated content and their consequences • Future directions for AI in content marketing and editorial integrityGUEST LINKSOriginality.ai [affiliate]Connect with Jon on LinkedInLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com