The MediaBooks Podcast

Episode OverviewIn this episode, Kristen interviews Erin Schultz, founder of Her Personal Finance, about building a successful niche business serving women in medicine, tech, and law. Erin shares her journey from Harvard Business School graduate to personal finance educator and financial planner, discussing how she built an audience on social media and the power of niching down.Guest BioErin Schultz is the founder of Her Personal Finance (founded in 2015). She's a Harvard Business School graduate who specializes in helping physicians and research scientists balance student loan payments with retirement savings. Her online classes are offered in partnership with Mass General Hospital, and she has helped hundreds of clients navigate hospital benefits and financial planning.Timestamps[00:00] Introduction to Erin Schultz[01:15] Erin's Journey from Harvard to Personal Finance[03:54] Building a Social Media Presence[04:58] Engaging with Content and Community[08:19] The Importance of Niching Down[10:33] Personal Stories and Professional Connections[19:31] Adapting Content for Different Platforms[22:34] Resources and Final ThoughtsKey Takeaways1. Niche down ruthlessly - Erin's focus on women in specific high-earning professions allows her to become a true expert2. Personal stories drive engagement - Educational content performs worse than personal narratives3. Be approachable, not traditional - Standing out from "dusty old guys from Fidelity"4. Repurpose content strategically - Same story, different formats for different platforms5. Address real pain points - Fertility costs, childcare planning, student loansConnect with Erin- Instagram: [@herpersonalfinance](https://instagram.com/herpersonalfinance)- LinkedIn: [Erin Schultz](https://linkedin.com/in/erinschultz)- Website: [herpersonalfinance.com](http://herpersonalfinance.com)- Bimonthly newsletter covering topics like car payments, 401(k)s, and student loans

Solo episode with Kristen Corey!

Join us for an in-depth conversation about how artificial intelligence is transforming the accounting profession while exploring the balance between automation and professional judgment. Our guest expert discusses how modern accounting firms can leverage AI technology while maintaining compliance and delivering high-value advisory services.How AI is revolutionizing tax preparation, audit procedures, and financial reportingBalancing automated processes with professional skepticism and judgmentRegulatory compliance considerations when implementing AI toolsPractical implementation strategies for accounting firms of all sizesTIMESTAMPS00:00 - Introduction and accounting technology overview05:32 - The current state of AI in financial services12:47 - How AI is changing traditional accounting workflows18:25 - Finding balance between automation and professional judgment26:10 - Regulatory and compliance considerations for AI in accounting34:56 - Practical AI implementation tips for accounting professionals43:18 - The future of client advisory services in an AI-enhanced practice52:04 - Q&A on accounting technology adoption58:37 - Final thoughts and actionable recommendationsKEY LINKSWorkflows for Tax Pros WebsiteFreebie Link - Website Conversion System*Links mentioned in the podcast and in the description may be affiliate links and result in compensation towards MediaBooks.

Join us as Misa Bacon, founder of Perfectly Kept Books, shares her unique marketing journey and strategies for accountants and bookkeepers!

Branding Secrets for Accountants: Authenticity, Trust, and Marketing StrategiesIn this insightful episode of the MediaBooks Podcast, host Kristen Corey sits down with Jamie Engelhardt, a brand strategist specializing in the accounting industry, to unpack the nuances of personal branding, marketing, and building genuine client relationships.Key Topics:- Defining brand strategy beyond logos and colors- How to communicate authentically across different platforms- Avoiding salesy marketing tactics- Building trust in the accounting industry- Navigating social media platforms strategicallyTimestamps:- 00:00 - Introduction- 05:30 - What is branding really about?- 12:45 - Tone and communication strategies- 20:15 - Avoiding salesy marketing- 30:00 - Platform strategies (including TikTok challenges)- 40:20 - Super Bowl ad strategies and marketing insights- 45:50 - Closing thoughts and how to connect with JamieConnect with the Guest, Jamie:- LinkedIn: https://www.linkedin.com/in/jamie-engelhardt-671250115/- Website: https://wildampersand.com/A must-listen for accountants and small business owners looking to develop an authentic, relationship-driven marketing approach!

How I Market provides accountants with connection to successful accounting firm owners. When you see what other accounting firm owners have done to find success themselves, you can begin to create a plan that works for your business. This episode features Josie Parr, CPA, MST. Josie is a tax expert and strategist with over 20 years of experience. She began her career at a Top 100 Firm, working with businesses generating millions of dollars in revenue, refining her skills in tax strategy. She discovered a passion for helping service-based businesses increase cash flow and profitability through strategic tax planning. In 2019 she founded Josie Parr CPA LLC, a niche practice focused on tax strategy for coaches and consultants. In her first year, she tripled her revenue goals and reduced her work hours to a part-time schedule, all while working in the area she loves: tax strategy for small business owners. She is also the founder of Solo Tax Coach and the Profitable Lifestyle firm summit where she aims to empower other tax professionals to transform into tax strategists by elevating their current skills and knowledge using the same proven systems and methods that brought her success. Join her monthly membership for solo and small tax firm owners, The Tax Pro Society. Join here: https://www.gokollab.com/tax-pro-society-twjfq0/private-group YouTube Video: https://youtu.be/dXyLEVY068s

In this episode of the MediaBooks Podcast, host Kristen introduces a free, easy-to-use website audit tool specifically useful for bookkeepers and accountants. She explains how investing just an afternoon in using this tool can help ensure that your website meets essential accessibility requirements laid out in the update to the Americans with Disabilities Act (WCAG). This proactive approach will not only improve your online presence but also boost your confidence when faced with potential issues or updates in the digital landscape.  AccessiBe: https://accessibe.com/a/aiyu0yt Tax Credit Explanation: https://accessibe.com/blog/news/ada-tax-credit MediaBooks Website: www.mediabooksagency.com

This week on the MediaBooks Podcast, Kristen discusses why social media may not be effectively bringing in clients. She emphasizes two key points: the necessity of early and continuous marketing, and the importance of consistency in relationship-building with potential clients. Trust and connection take time to develop, and sporadic posting can hinder the process. Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may be affiliate links and result in compensation for MediaBooks. MediaBooks Website: www.mediabooksagency.com 00:00 Episode Teaser 00:29 MediaBooks Intro 01:14 Why Your Social Media Isn't Bringing in Clients 05:05 The Importance of Timing in Marketing 05:38 Building Trust Through Consistent Content 05:54 Consistency is Key to Building Relationships

In this episode of the MediaBooks podcast, Kristen debunks four common social media myths that may be hindering your ability to sell effectively. The discussion covers the fallacy that a high follower count is essential for success, emphasizes the importance of quality and consistent posting over sheer quantity, and challenges the notion that social media efforts are futile if leads aren't immediately contacting you. The episode also highlights the value of creativity and taking risks in marketing strategies. Listeners will gain insights into building genuine relationships and creating unique and effective social media strategies to enhance their business growth. Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may be affiliate links and result in compensation for MediaBooks. MediaBooks Website: www.mediabooksagency.com 00:00 Intro Teaser 01:29 Introduction to Social Media Myths 01:56 Myth 1: The Number of Followers Matter 07:05 Myth 2: You Have to Post Daily 08:39 Myth 3: Leads Must Contact You on Social Media 11:28 Myth 4: You Must Follow Specific Rules to Succeed 14:03 Conclusion and Final Thoughts

This week on the MediaBooks Podcast, Kristen discusses refreshing her marketing strategy to adapt to significant life changes and evolving market conditions. The episode highlights the necessity of keeping marketing strategies dynamic and adjusting them as both the business and marketing landscape change.  This week's headline is an article from Marketing Week about the rising need for disclaimers on AI-generated content. Kristen shares insights from marketing expert Neil Patel on optimal social media posting strategies.  The conversation also covers the impact of AI on content creation, the shift towards more authentic content on platforms like Instagram, and the importance of SEO-driven video content. Kristen outlines specific changes to their marketing plan, including a bi-weekly podcast schedule, increased focus on YouTube, personal content on Instagram, and exploratory efforts on Pinterest and Facebook. The episode underscores the value of staying ahead of trends and integrating multiple content platforms into a cohesive strategy. Headline Link:  https://www.marketingweek.com/ritson-ai-generated-content-warnings/ *Give Zencastr a try for your podcast or long-form content recording: https://zencastr.com/?via=mediabooksagency *Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may be affiliate links and result in compensation for MediaBooks. MediaBooks Website: www.mediabooksagency.com

In this episode of the MediaBooks Podcast, Kristen welcomes Charles Leikauf, a seasoned corporate finance expert turned fractional CFO. Charles shares his journey from corporate finance to achieving financial freedom through offering fractional CFO services. He explains the ins and outs of what CFO services entail, the flexibility and freedom they offer, and provides practical advice for accountants and bookkeepers considering expanding into this space. Charles discusses pricing strategies, the importance of niche specialization, and how to effectively market and sell CFO services. He also touches on the value of building confidence through experience and leveraging a network of referral partners. The episode wraps up with insights on showcasing CFO services on a website and best practices for effective client communication. You can find Charles on Instagram @ProfitSurgeGroup www.instagram.com/profitsurgegroup Charles' site: www.profitsurgegroup.com/call Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may be affiliate links and result in compensation for MediaBooks. MediaBooks Website: www.mediabooksagency.com 00:00 MediaBooks Podcast Intro 01:10 Introduction and Guest Introduction 02:05 Defining CFO Services 04:05 Who Can Offer CFO Services? 07:41 Building a Fractional CFO Firm 09:46 Handling Client Requests and Boundaries 14:23 Building Confidence and Experience 16:55 Overcoming Intimidation in CFO Services 17:11 Showcasing CFO Services on Your Website 17:51 Addressing Client Pain Points 23:01 Effective Sales Strategies 25:31 The Debate on Listing Prices 30:21 Pricing Strategies for CFO Services 32:30 Conclusion and Contact Information

In this episode of the MediaBooks Podcast, Kristen discusses the common pitfalls of do-it-yourself (DIY) websites and provides practical advice on how to improve them. The episode highlights three major issues with DIY websites: creating a bad user experience, diminishing perceived business value, and losing potential sales and partnerships. Specific problems such as outdated information, slow loading times, overlooked details, overused stock photos, and non-functional buttons are analyzed. Listeners are guided on how to fix these issues to enhance their website's performance and user experience, ensuring that their business is represented in the best possible light. Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may be affiliate links and result in compensation for MediaBooks. MediaBooks Website: www.mediabooksagency.com 00:00 Welcome to the Media Books Podcast! 00:03 Intro: The Telltale Signs You DIYed Your Website 01:51 Life Updates and Background Noise Disclaimer 02:48 Common DIY Website Mistakes and How to Fix Them 03:24 Creating a Bad User Experience: What Not to Do 09:15 Diminishing Your Business's Perceived Value 13:40 The Critical Importance of Functional Website Buttons 17:09 Final Thoughts and Advanced Tips

In this episode of the MediaBooks Podcast, Kristen discusses how to generate endless content by answering one key question. The focus is on finding your unique voice and marketing strategy, especially in the accounting and bookkeeping fields. With insights into the rise of financial content on TikTok, the episode explores how to leverage such platforms based on your target audience. It provides strategies for establishing yourself as an authority and offers examples of prominent figures in the accounting industry who have done so. Practical advice is given on how to integrate your expertise into your services and make your marketing efforts enjoyable. Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may be affiliate links and result in compensation for MediaBooks. MediaBooks Website: www.mediabooksagency.com 00:00 Intro 01:04 Welcome to the Media Books Podcast: Finding Your Content Creation Spark 01:34 Navigating Content Creation Challenges and Opportunities 02:38 The Rise of FinTalk on TikTok: What It Means for Accountants 03:38 Identifying Your Audience: The Key to Effective Social Media Strategy 06:55 The One Question to Transform Your Marketing Strategy 12:30 Becoming an Authoritative Voice in Your Field 15:12 Practical Steps to Finding Your Unique Subject Matter 16:52 Integrating Your Expertise into Your Services and Talks 17:58 Building a Business and Marketing Strategy You Enjoy

In this episode of the Media Books podcast, Kristen discusses her business preparation for a second maternity leave while dealing with the challenges of a military move. Furthermore, Kristen reflects on lessons learned from their first maternity leave, emphasizing the importance of planning, hiring the right people, and establishing efficient processes.  The episode also touches upon the implications of a rumored new subscription model by Meta that could potentially affect organic growth on social media. Along with that, the importance of adjusting marketing strategies in anticipation of changes on platforms like TikTok and Instagram, and the value of exploring alternative marketing avenues. Kristen shares personal experiences and strategies for managing business operations and marketing efforts during maternity leave, highlighting the balance between work passion and family responsibilities. Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may be affiliate links and result in compensation for MediaBooks. MediaBooks Website: www.mediabooksagency.com 00:00 Intro 01:56 Navigating Life's Chaos: From PCS Moves to Podcasting in a Nursery 03:19 Exploring the Impact of Social Media Subscription Models 04:56 The Importance of Diversifying Your Marketing Strategy 09:06 Preparing for Maternity Leave: Lessons from the First Experience 07:09 Strategies for a Second Maternity Leave: Doing Things Differently 20:46 The Value of a Soft Exit and Re-entry into Work 23:55 Final Thoughts on Preparing Marketing Content Ahead of Time

This week on the MediaBooks Podcast, Kristen features an in-depth case study of a recent website launch for Woodfern Accounting Solutions, led by CPA Carmen Heydary. Diving into Carmen's transition from a public accounting auditor at KPMG to an entrepreneur, the discussion reveals the challenges and triumphs of starting her own business during the COVID-19 pandemic and balancing other ventures like Airbnb. Kristen and Carmen delve into the collaborative design process for creating a cohesive brand identity and website on Squarespace, highlighting the importance of brand photography, personalized web design, and strategic content to navigate and express one's business ethos effectively. The episode also touches on the strategies behind selecting and catering to specific niches within the accounting and real estate sectors, emphasizing the synergy between professional expertise and personal interests. Link to Carmen's website: https://www.woodfernaccountingsolutions.com/ Link to Carmen's airbnb: https://www.airbnb.com/rooms/40703307?amp%3Badults=1&%3Bs=66&%3Bsource=embed_widget&guests=1&source_impression_id=p3_1702100338_Sa0iJFBpNfXPgT8M Link to Carmen's Instagram: www.instagram.com/woodfernaccountingsolutions Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3 *Some of the links above may be affiliate links and result in compensation for MediaBooks. MediaBooks Website: www.mediabooksagency.com

In this episode, Kristen offers comprehensive insights into marketing strategies and client retention for accounting firm owners. She emphasizes the vulnerability of relying solely on social media platforms like TikTok for client acquisition and the importance of a diversified marketing strategy, especially in light of potential bans on such platforms. Reflecting on her recent return from Japan and the economic factors influencing client turnover, Kristin provides a step-by-step guideline on how to tackle a slump in marketing lead consultations. This includes analyzing analytics to identify patterns, focusing on retaining current clients, encouraging referrals, understanding your brand personas, and adjusting offerings based on economic conditions.  MediaBooks Website: www.mediabooksagency.com Flodesk: ⁠https://flodesk.com/c/ZPUUR3⁠ *Links above may be affiliate links and result in compensation for MediaBooks. 00:00 Navigating Social Media's Uncertain Terrain 00:32 Welcome to the Media Books Podcast 01:20 Adjusting Back to American Life: Insights from Japan 02:20 Evaluating Your Marketing Strategy Amidst Economic Shifts 02:35 The TikTok Ban Debate: A Marketing Perspective 07:11 Refining Your Marketing Strategy: A Comprehensive Guide 11:41 Leveraging Current Clients for Growth 17:33 Understanding Brand Personas for Targeted Marketing 21:48 Exploring Advertisement Opportunities with Media Books

This episode of the MediaBooks Podcast discusses innovative ways accounting firms can build a compelling online presence without sharing sensitive client information. Kristan shares insights from following the IRS's engaging Instagram account, highlighting its use of humor and current events to create relatable content. The podcast then shifts to explore portfolio alternatives for accounting firms, stressing the importance of showcasing work while respecting client privacy. Methods discussed include gathering and displaying testimonials, particularly on Google Business for SEO benefits; crafting detailed case studies with client permission; and creating demo portfolios to illustrate potential work outcomes. MediaBooks Website: www.mediabooksagency.com Flodesk: ⁠https://flodesk.com/c/ZPUUR3⁠ *Links above may be affiliate links and result in compensation for MediaBooks. 00:00 Preview and Intro 01:11 Unlocking the Secrets of the IRS Instagram: A Creative Masterclass 02:00 Welcome to the Media Books Podcast: Exploring Portfolio Alternatives for Accounting Firms 02:30 The IRS Instagram Strategy: Engaging Content Beyond Boring Tax Talks 08:28 Personal Update: Back in the States and Embracing New Beginnings 10:33 Innovative Portfolio Ideas for Accounting Firms: Beyond the Basics 11:29 Maximizing Credibility with Testimonials and Case Studies 19:57 Creating a Demo Portfolio: Showcasing Your Expertise in Action

This episode of the MediaBooks Podcast delves into various marketing strategies and budget considerations for your accounting firm, emphasizing the importance of choosing the right marketing channels and tools based on your budget and goals. Kristen discusses options ranging from DIY to premium for creating video content, managing websites, SEO, content creation, and advertising. Key insights include the CEO of Instagram's comments on content visibility, leveraging AI for written content, the cost implications of choosing between Squarespace, WordPress, and Wix for web development, strategies for effective SEO, and the significance of video content in current marketing trends. Additionally, considerations for graphic design, podcasting, and email campaign tools are explored, alongside the potential role and budget for advertising in achieving business growth. MediaBooks Website: www.mediabooksagency.com Headline Link: https://www.threads.net/@mosseri/post/C5RF91huL-E?utm_source=substack&utm_medium=email Flodesk: ⁠https://flodesk.com/c/ZPUUR3⁠ *Links above may be affiliate links and result in compensation for MediaBooks. Timestamps: 00:00 Introduction to Marketing Costs and Options 01:14 Welcome to the Media Books Podcast 01:43 The Complexities of Marketing Budgets 02:30 Insights from Instagram's CEO on Content Visibility 05:31 Curating Your Social Media Presence 08:14 Navigating Website Options for Your Business 13:56 Exploring SEO Tools and Expertise 16:06 Breaking Down Content Creation Strategies 18:07 Navigating Copywriting Costs and Strategies 18:51 Building a Relationship with Your Copywriter 19:43 Graphic Design Choices: Canva vs. Professional Designers 22:47 Optimizing Video Content for Marketing 25:12 Exploring Miscellaneous Content Creation: Email and Podcasting 27:36 Deciding on Advertising Strategies and Budgets 29:15 Crafting Your Marketing Budget: DIY to Full-Scale Strategies

On this episode of the MediaBooks podcast, Kristen discusses strategies for accounting firms to establish a unique presence in a crowded market. Kristen emphasizes the importance of distinguishing your firm beyond generic offerings, considering what truly makes your services unique. She also touches upon Meta's decision to reduce political content on its platforms, highlighting the relevance of this shift for accounting firms' content strategies amid political climates. The episode explores practical steps for firms to find and highlight their unique selling points, including understanding competitors, leveraging technology, improving communication, and flexible pricing models. Kristen aims to help accounting firms think deeply about what makes them different and how to communicate this effectively to attract clients. MediaBooks Website: www.mediabooksagency.com Headline Link: https://www.socialmediatoday.com/news/metas-decision-to-move-away-from-political-content-does-make-sense/711188/ View our media kit and apply to become a sponsor: https://www.mediabooksagency.com/sponsors Flodesk: ⁠https://flodesk.com/c/ZPUUR3⁠ *Links above may be affiliate links and result in compensation for MediaBooks. Timestamps: 00:00 Introduction: Making Your Accounting Firm Stand Out 01:11 Welcome to the Media Books Podcast 02:15 Today's Headline: Meta's Shift Away from Political Content 07:43 The Importance of Standing Out in the Accounting Industry 10:26 Tip #1: Niching Down to Stand Out 14:45 Tip #2: Building a Memorable Brand 16:42 Tip #3: Leveraging Technology for Client Engagement 18:59 Tip #4: Excelling in Communication 22:37 Tip #5: Creating a Supportive Culture 24:04 Tip #6: Flexible Pricing Models 26:20 Conclusion: Differentiating Your Firm

This episode of the MediaBooks Podcast delves into effective strategies for using your website as a powerful tool for generating leads. Simply launching a website won't attract visitors, and strategic marketing is needed to truly leverage a website's potential. Discussions include managing expectations around SEO, highlighting its time-intensive nature, and exploring avenues like influencer partnerships, paid ads, and utilizing the website as a multifunctional tool. Additionally, the benefits of a well-designed website in complementing various marketing strategies, like social media and email campaigns, are explored. We'll cover some practical advice on content generation, SEO optimization, and ensuring your website serves as an engaging, informative virtual storefront for all potential clients and partnerships. MediaBooks Website: www.mediabooksagency.com Headline Link: https://sproutsocial.com/insights/templates/influencer-marketing-budget-template/?viewer=true&cp_status=closed Flodesk: ⁠https://flodesk.com/c/ZPUUR3⁠ *Links above may be affiliate links and result in compensation for MediaBooks. 00:00 Unlocking the Power of Your Website for Lead Generation 01:03 Diving Into the Media Books Podcast: Lead Generation Secrets 01:13 The Truth About Generating Leads: Beyond Quick Fixes 03:07 Exploring Marketing Opportunities for Accountants 05:48 Revamping Your Website Strategy for More Leads 07:52 Mastering SEO: The Key to Unlocking Website Potential 14:08 Leveraging Paid Ads for Increased Website Traffic 19:28 Transforming Your Website into a Multifunctional Tool 21:54 Maximizing Your Website's Potential: Beyond Just Leads

Kristen shares insights from her time in Japan and how they can be applied to American businesses, as well as updates on LinkedIn's algorithm changes. MediaBooks Website: www.mediabooksagency.com Headline: https://www.socialmediatoday.com/news/linkedin-shares-insights-into-latest-feed-algorithm-updates/708710/ Flodesk: https://flodesk.com/c/ZPUUR3 *Links above may be affiliate links and result in compensation for MediaBooks. 00:00 Intro & Moving Updates 02:04 Headlines: LinkedIn's Algorithm Updates 05:45 Life in Japan: Reflections and Lessons Learned 08:22 The Art of Japanese Customer Service: A Model for American Businesses 14:42 Creating Memorable Experiences: Insights from Japan 16:41 Efficiency as Luxury: Japanese Innovations 19:21 Concluding Thoughts: Bringing Japanese Lessons Home

New Web Design Services: https://www.mediabooksagency.com/web-design App Database: https://www.mediabooksagency.com/app-database Glimpse: https://meetglimpse.com/share/lky0Dl0Kj6wBVAeo/?utm_source=substack&utm_medium=email Instagram Close Friends Feed: https://www.threads.net/@mattnavarra/post/C2iXatmAzV_?utm_source=substack&utm_medium=email Timestamps  0:00 - Intro 1:24 - Headlines 4:10 - Branding 6:00 - Web Design 8:10 - General Marketing 11:30 - Business Building 12:45 - Stock Photography 14:30 - Scheduling Apps 16:05 - Email Campaigns

New Web Design Services: https://www.mediabooksagency.com/web-design Accounting Today Article: https://www.accountingtoday.com/list/the-2023-top-100-most-influential-people-in-accounting Timestamps  0:00 - Intro 1:13 - Establish my brand 3:05 - Build website 3:30 - Get on Social Media 5:00 - 1 Hour 5:50 - Top 100 Most Influential People in Accounting 8:45 - Shark Tank

New Web Design Services: https://www.mediabooksagency.com/web-design Adweek article: https://www.adweek.com/partner-articles/why-podcasts-have-become-a-source-for-reliable-news-coverage/ App 1 Lexica.art: https://lexica.art/ App 2 SquareCertify: https://peachs.co/squarecertify#pricing App 3 Photoroom: https://www.photoroom.com/ App 4 Answer the public: https://answerthepublic.com/ Timestamps  0:00 - Intro 1:19 - Should you start podcasting? 3:55 - App 1 6:45 - App 2 8:25 - App 3 9:25 - App 4

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. www.mediabooksagency.comNew Web Design Services: https://www.mediabooksagency.com/web-designSprout Social Article: https://sproutsocial.com/insights/social-media-for-banks/Semrush: https://www.semrush.comGoogle Page Insights: https://pagespeed.web.dev/Timestamps 0:00 - Intro1:38 - Bank & Financial Institution Tips7:24 - What does beginner SEO look like?8:00 - What does advanced SEO look like?8:45 - Semrush14:45 - Metadata18:42 - Website Speed*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. www.mediabooksagency.comNew Web Design Services: https://www.mediabooksagency.com/web-designGoing Concern Article: https://www.goingconcern.com/accounting-ranks-first-in-something-good-for-once/Timestamps 0:00 - Intro1:33 - Accounting ranks #15:08 - High School6:10 - College7:00 - Public Accounting9:00 - Moving to France11:30 - France13:45 - Returning to the states15:30 - MediaBooks16:20 - Mentors*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. www.mediabooksagency.comNew Web Design Services: https://www.mediabooksagency.com/web-designSocial Media Today Article: https://www.socialmediatoday.com/news/do-you-need-use-hashtags-linkedin/704535/Timestamps 0:00 - Intro1:15 - News article4:40 - Following bad advice?6:20 - Tip 18:30 - Tip 210:30 - Tip 312:55 - 2 Most important things*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. www.mediabooksagency.comNew Email Compliance Standards: https://www.mediabooksagency.com/blog/new-email-compliance-standardsNew Web Design Services: https://www.mediabooksagency.com/web-designTimestamps 0:00 - Intro1:28 - Email Compliance Changes8:38 - The Announcements*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. www.mediabooksagency.com*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. TIMESTAMPS0:00 - Intro1:37 - Headlines6:51 - Stats11:00 - How to Get Started19:40 - How to OptimizeLINKSFlodesk: https://flodesk.com/c/ZPUUR3Mailchimp: https://mailchimp.com/Hubspot: https://hubspot.sjv.io/c/4230826/1001264/12893Email Marketing Stats:https://www.mailmodo.com/guides/b2b-email-open-rates/https://dma.org.uk/uploads/misc/marketers-email-tracker-2019.pdfhttps://emarsys.com/learn/white-papers/adapting-to-the-pace-of-omnichannel-commerce/https://www.statista.com/statistics/434649/promotional-email-frequency-preference-usa-consumer/https://www.constantcontact.com/blog/email-marketing-research-and-statistics/https://blog.hubspot.com/marketing/email-marketing-statshttps://www.businessinsider.com/instagram-meta-verified-feed-shows-posts-from-paid-users-2023-10?utm_source=substack&utm_medium=emailhttps://www.mediapost.com/publications/article/390601/x-officially-launches-new-subscription-tiers.html*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Timestamps 0:00 - Intro1:20 - News5:57 - Background11:55 - Business Model12:20 - Brand & Marketing*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Gen Z is tech illiterate: https://thesocialjuice.substack.com/p/whats-happening-gen-z-consumers-trendsLinkedIn Page Followers may be decreasing: https://searchengineland.com/linkedin-filters-connection-follower-counts-419083Timestamps 0:00 - Intro2:08 - News Headlines5:35 - Do you have a messy brand?6:30 - One Brand, One Audience13:40 - Sunk Costs15:45 - Know When to Bring in an Expert*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Expensify Teachers Unite: https://www.expensify.org/teachersuniteTimestamps 0:00 - Intro2:20 - Expensify Newsletter2:35 - Reviewing The Case Study14:00 - What You Can Do21:00 - What This Means For Your Marketing*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. *Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. *Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Timestamp:0:00 - Intro*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Links:Going Concern Article: https://www.goingconcern.com/irs-immediate-moratorium-erc-claims/SEMRush: https://www.semrush.comTimestamps: 0:00 - Intro1:45 - A Headline6:30 - Marketing9:00 - Create Recurring Content12:50 - Build it Out*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Shownotes:Social Media Today Article: https://www.socialmediatoday.com/news/linkedin-expands-engagement-signals-to-better-personalize-user-feeds/691711/Episode 14: https://podcasts.apple.com/us/podcast/episode-14-how-to-clarify-your-advisory-services/id1631668879?i=1000569890183Episode 163: https://podcasts.apple.com/us/podcast/episode-163-the-4-ways-you-can-list-prices-on-your-website/id1631668879?i=1000600850200Timestamps: 0:00 - Intro1:19 - LinkedIn Expands Engagement4:12 - What is a website strategy?6:20 - Before we get into design6:37 - Home page9:45 - Scrolling13:40 - Other considerations*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Shownotes:https://mailchimp.com/solutions/sms-marketing-tools/https://www.mediabooksagency.com/lead-magnetsTimestamps 0:00 - Intro0:52 - Quick Catch Up2:41 - Mailchimp Introduces SMS Marketing7:35 - Why are these deadly sins?8:00 - Sin 1: Buying Followers9:36 - Sin 2: Cold Emails / Messages10:55 - Sin 3: Inconsistent Branding11:58 - Sin 4: You only post sales content13:20 - Sin 5: You rely too much on templates14:00 - Wrap Up*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Timestamps:0:00 - Intro1:20 - My new instagram series4:35 - 2 Questions5:25 - What does it mean to be a business owner?6:05 - Are you prepared for unpaid labor? Like, a lot?8:00 - The Good News10:15 - Know10:45 - Like11:20 - Trust12:00 - How do you get your first client*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Links:New Twitter CEO: https://www.cnn.com/2023/06/05/tech/linda-yaccarino-twitter-ceo-elon-musk/index.html#:~:text=Linda%20Yaccarino%2C%20a%20former%20NBCUniversal,at%20the%20social%20media%20company.Timestamps 0:00 - Intro1:30 - Twitter has a new CEO5:00 - Do you need a rebrand? Or something else?6:05 - Prepping for a rebrand9:00 - Launch Day12:00 - Post Rebrand*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Links:Blog post, How to price your services: https://www.mediabooksagency.com/blog/how-to-price-your-servicesMediaBooks Agency blog: https://www.mediabooksagency.com/blogTimestamps 0:00 - Intro1:30 - Generate Affiliate Income With Your Website3:30 - History of Blogging4:35 - How Blogging Helps SEO6:15 - How to Optimize Blog Content*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Links:www.tatumaccounting.com*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Links:Going Concern: https://www.goingconcern.com/senators-tax-privacy-report-facebook-data-sharing/SPAM Act: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-businessDan-O: https://o-dan.net/en/Unsplash: https://unsplash.com/Pexels: https://www.pexels.com/Timestamps0:00 - Intro1:50 - Taxpayer privacy with tax prep apps7:10 - Background8:50 - Questions to ask14:00 - Processes to develop*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. Links:Marketing Week: https://www.marketingweek.com/how-barbie-got-comfortable-being-uncomfortable-to-strengthen-its-brand/Leaked Barbie Photos: https://variety.com/2022/film/news/margot-robbie-barbie-set-photos-leak-humiliating-1235377925/Barbies Dream House: https://www.youtube.com/watch?v=OB6nGt3cf5QTimestamps: 0:00 - Intro0:53 - Background on Barbie4:00 - Barbie Today4:45 - The Movie5:20 - The Marketing - Billboard6:20 - The Marketing - Malibu House7:40 - The Lessons*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. TIMESTAMPS: 0:00 - Intro 1:30 - Deinfluencing Trend4:50 - Best Decisions5:30 - Starting A Podcast7:30 - Brand Photography9:45 - Building Out My Website12:00 - FlodeskLINKS:Deinfluencing DefinedSquarespaceFlodeskTo learn more about MediaBooks and our marketing services for accountants, visit our website or follow us online: www.Mediabooksagency.com Facebook: https://www.facebook.com/groups/proadvisorsandaccountants/ LinkedIn: https://www.linkedin.com/in/kristen-corey/ Instagram: https://www.instagram.com/mediabooksagency/ *Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. TIMESTAMPS: 0:00 - Intro 1:35 - My thoughts on Threads8:05 - What does it mean to be the face of your business?9:35 - Do you need someone to be the face of your business?11:00 - Your Options14:15 - Tech Companies & Their Partners16:00 - Who should be the face of your business?18:40 - Some Challenges You May Face23:30 - Final ThoughtsTo learn more about MediaBooks and our marketing services for accountants, visit our website or follow us online: www.Mediabooksagency.com Facebook: https://www.facebook.com/groups/proadvisorsandaccountants/ LinkedIn: https://www.linkedin.com/in/kristen-corey/ Instagram: https://www.instagram.com/mediabooksagency/ *Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn't a bad thing. TIMESTAMPS: 0:00 - Intro 1:20 - How I Market 6:20 - How I Select Our Tech 9:35 - Elfsight 11:30 - Hotjar 13:40 - Flodesk 15:35 - Squarespace 17:00 - App Database LINKS: Morning Brew - https://www.morningbrew.com/daily 5 Ways to Make IVF More Affordable - https://www.youtube.com/watch?v=uL8tmucheCE Money With Katie - https://www.youtube.com/@MoneywithKatie/videos Squarespace - https://squarespacecircleus.pxf.io/c/3171037/1159652/14659 Elfsight - https://go.elfsight.io/click?pid=356&offer_id=4 Hotjar - https://www.hotjar.com/ Flodesk - https://flodesk.com/c/ZPUUR3 MediaBooks App Database - https://www.mediabooksagency.com/app-database To learn more about MediaBooks and our marketing services for accountants, visit our website or follow us online: www.Mediabooksagency.com Facebook: https://www.facebook.com/groups/proadvisorsandaccountants/ LinkedIn: https://www.linkedin.com/in/kristen-corey/ Instagram: https://www.instagram.com/mediabooksagency/ *Links included in the show notes may be affiliate links and subject to compensation by MediaBooks

Welcome to the MediaBooks podcast - the only place on the internet where creative accounting, isn't a bad thing.TIMESTAMPS:0:00 - Intro0:08 - SEO Introduction1:40 - 2023 State of Social Media9:25 - Our Story10:55 - First Way to Optimize, SEO Intro14:55 - Second Way, Add Timestamps16:45 - Third Way, Add TranscriptsLINKS:2023 State of Social MediaRSS - Free Transcripts for your podcastTo learn more about MediaBooks and our marketing services for accountants, visit our website or follow us online: Mediabooksagency.comFacebook LinkedIn Instagram *Links included in the show notes may be affiliate links and subject to compensation by MediaBooksRSSVERIFY

Welcome to the MediaBooks podcast - the only place on the internet where creative accounting, isn't a bad thing.TIMESTAMPS:0:00 - Intro1:30 - Squarespace AI5:50 - The 2 Ways Great Marketing Can Fail7:00 - Wrong Audience or Niche10:15 - Focus on Selling11:50 - Signs you should focus on sales15:40 - My tip on improving your sales skillsLINKS:Using Squarespace AILearn more about Squarespace Website Templates To learn more about MediaBooks and our marketing services for accountants, visit our website or follow us online: Mediabooksagency.comFacebook LinkedIn Instagram *Links included in the show notes may be affiliate links and subject to compensation by MediaBooks