Podcasts about shifting focus

Since June's theme is Post Life I wanted to run a previously recorded episode discussing Hospice Care. Join me Jenny D as I delve into the often misunderstood world of hospice care with bereavement coordinator Rebecca from Allegheny Health Network. In this heartfelt episode, we unpack the true essence of hospice, exploring its roots and importance in providing quality of life rather than focusing solely on the end of life. Listeners will discover how hospice is not about surrendering but shifting the focus of care, and learn about the vast support system that exists to help both patients and their families during challenging times. From the role of volunteers to post-passing bereavement support, they discuss the comprehensive nature of hospice care, highlighting stories of resilience and compassion. Whether you're curious about hospice for a loved one or interested in volunteer opportunities, this episode sheds light on how hospice services are a pivotal part of healthcare, ensuring dignity and comfort in the latter stages of life. AHN Healthcare at Home Hospice 1-878-218-7294 For more information in being a guest or sponsor on Spill with Me Jenny D contact Kelli Komondor at kelli@k2creativellc.com Check out my new website at https://www.spillwithmejennyd.com/ All episodes are available on the major audio platforms. Please follow and Subscribe. 6/25    

127 founders (net worth: ~$1M–$100M+) opened up their personal books. Want to see how your finances stack up? https://www.joinhampton.com/wealth-reportJess Chan scaled to 7 figures fast, then tore it all down. Today, she's worth ~$10M, spends less than ever, and says profit > revenue every time.Here's what we talk about:Jess hit $40K/month as a freelancer, then walked away to build her agency, Longplay.Why chasing $1M in revenue nearly burned her out, and what she did to rebuild.The shift from ego-driven growth to sustainable, profitable business.How embracing feminine leadership transformed her company and her life.Her net worth is ~$10M, but her monthly spend has dropped to ~$6K.The underrated skill: learning how to spend money well.Why contentment and ambition can coexist and how chasing more can actually cost you.Jess's financial setup: super simple. Mostly ETFs. Barely checks it.Cool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Chapters:(00:00) Introduction to Jess Chan's Journey(00:58) Early Revenue Chase and Freelancing(02:03) Building and Scaling Long Play(02:55) Challenges and Burnout(04:42) Rebuilding and Stabilizing(06:14) Shifting Focus from Revenue to Profit(08:20) Embracing Feminine Leadership(15:03) Redefining Wealth and Success(19:37) Breaking Free from Business Metrics(20:21) Childhood Reflections and Entrepreneurial Drive(22:09) The Unexpected Path to Entrepreneurship(27:41) Transparency in Financial Success(31:57) Personal Finance and Contentment(37:00) Balancing Ambition and ContentmentThis podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.Your Host: Harry MortonFounder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.Co-parents a cow named Eliza.

Send us a textIn this episode of The MLO Project, Frazier and Michael recap their time at the TAG Conference in Atlanta—sharing big takeaways, personal reflections, and a few laughs along the way.From standout moments with speakers like Dr. Jordan Peterson and Braden Shaw to real conversations about what's working (and what's not) in the mortgage industry, this one's packed with insight. The hosts talk about why community and connection still matter more than ever, especially for new originators navigating today's market.Plus, don't miss the announcement of their upcoming AI webinar and the launch of The Green Zone Project—a book every LO should have in their arsenal.If you're serious about growth, this episode hits different.00:00 Introduction and Community Building02:30 AI Webinar Announcement and Insights05:33 The Green Zone Live Experience12:07 Takeaways from the TAG Event14:02 New Guard vs. Old Guard in Lending14:53 Braden Shaw's Keynote on Social Media Growth18:59 Valuable Insights from the Event21:28 The New Guard in Business22:52 Attracting Business vs. Chasing Agents24:48 Community and Networking at Events25:18 Mastering Communication: Lessons from Jordan Peterson29:29 Understanding Obsession vs. Ambition32:08 Shifting Focus in Social Interactions35:23 Looking Ahead: Future Plans and GrowthRegister for our AI Webinar.Join our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.comGet The Green Zone Project Book!

In this episode, I want to share the journey of writing a book. It's a dream for many, with 81% of people expressing a desire to write a book, yet fewer than 1% actually follow through and publish one. I want to challenge you to consider whether you want to be part of the 99% who never take that leap or join the less than 1% who do. Throughout the episode, I explore the common fears and beliefs that hold aspiring authors back. Many struggle with feelings of inadequacy, fearing that their stories aren't significant enough or that they might hurt others. I emphasize that these fears often stem from a subconscious desire for safety and protection from exposure. It's crucial to recognize that the intent behind these fears is to keep you safe, but they can also prevent you from sharing your truth and helping others. HIGHLIGHTS 00:00:00 - Introduction to Writing Your Book 00:01:00 - The Statistics of Aspiring Authors 00:02:00 - Overcoming Mental Barriers 00:03:00 - The Importance of Strategy vs. Mindset 00:04:00 - Fear and Doubt in Writing 00:05:00 - Identifying Hidden Fears 00:06:00 - Shifting Focus from Self to Reader 00:07:00 - Reframing Your Beliefs 00:08:00 - Creating a Safe Writing Environment 00:09:00 - Visualizing Success 00:10:00 - The Bigger Picture of Sharing Your Story 00:11:00 - Training Your Nervous System 00:12:00 - Engaging Your Audience Early 00:13:00 - Collaborative Book Opportunities Marsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and Podcaster Download “You Are Supported” Hypnosis and Subliminal Bundle HERE  Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in March 2025) HERE Learn more about changing the Stories We Tell Ourselves Digital Program HERE. Use Code PODCAST to receive 20% off. Code FASTACTION20 Tap the “Follow” button to never miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow! Website: www.marshavanw.comConnect on IG click HERESubscribe on YouTube click HERE

Honda has joined a growing number of major car makers changingdirection away from battery electric vehicle development in response toslowing BEV sales. At a recent briefing in Tokyo Honda’s PresidentToshihiro Mibe confirmed the company was re-evaluating its BEVdevelopment plan up to 2030 by trimming 3 trillion yen from its previouslyallocated EV budget of 10 trillion yen. It cited falling BEV sales behind themove “necessitating a re-alignment of its automotive strategy that placesmore emphasis on new generation, lower cost and more efficient hybridtechnology along with a greater focus on the North American, Japaneseand Chinese markets.” Honda targeting greater battery efficiency as well asa 50 per cent reduction in manufacturing costs, suggesting the company’snew e-HEV systems will be lighter with more parts commonality amongstmodels. Its target 2.2 million sales by 2030. I’m David BerthonSee omnystudio.com/listener for privacy information.

When life doesn't go as planned, it's easy to spiral. Today, Eve reflects on how turning to gratitude can help ease anxiety and bring us back to center. Learn more about your ad choices. Visit podcastchoices.com/adchoices

There is a blog post that accompanies this episode at PrMarlon.comConnect with me.Check out our church at Cloverdale.orgThe intro music Fleet of Happy Fingers by Ryan Bell0:14 Introduction to Ruth2:46 The Invisible Hand of God5:58 A Moment of Prayer7:32 Gathering Witnesses9:05 The Kinsman Redeemer's Dilemma15:30 The Unexpected Proposal20:49 The Reluctant Redeemer23:01 Choices and Consequences24:54 A Customary Exchange30:38 Community Blessings33:28 Celebrating Blessings36:35 Embracing the Outsider39:41 The Birth of Hope42:07 Shifting Focus to Love44:35 A Call to Kindness

In this episode of the Learning Through Technology podcast, Alex and Bob dive into the rapidly evolving world of AI in education with Lindy Hockenbary, a leading voice in edtech and instructional design. Lindy, an expert in helping educators navigate technology integration, shares her insights on how AI is changing the landscape of learning and teaching.Lindy discusses the urgent need for educators to rethink traditional assessments, highlighting how AI can now handle tasks like writing essays or answering multiple-choice questions with high accuracy. She emphasizes the importance of moving away from product-focused learning and shifting towards process-focused assessments, where students critique AI-generated work to deepen their understanding. Lindy also offers practical advice for teachers new to AI, suggesting simple activities to get started and explaining how AI can be a powerful tool for creating more personalized and relevant learning experiences.This episode is packed with actionable insights on how educators can embrace AI and use it to foster creativity, critical thinking, and student engagement in the classroom.Like what you're hearing on the podcasts and want to dive deeper?Episode Timestamps:03:12 - AI Literacy: First Steps for Educators08:47 - From Fears to Foundations: Overcoming AI Anxiety14:53 - AI as a Companion, Not a Replacement19:32 - Cultivating AI Literacy in Students25:54 -  Rethinking Assessments29:00 - Shifting Focus in AI-Aided Learning33:35 - For Educators New to AI37:46 - The Future of EducationEpisode Resources:Lindy Hockenbary on LinkedIn : https://www.linkedin.com/in/lindyhockenbary/Lindy Hockenbary Intechgrated PD Website : https://www.intechgratedpd.org/Hapara Website : https://hapara.com/Alex Inman on LinkedIn: https://www.linkedin.com/in/alexinman/Robert Cireddu on LinkedIn : https://www.linkedin.com/in/robert-cireddu/Educational Collaborators on LinkedIn: https://www.linkedin.com/company/educational-collaborators/ EduTech Group Website: https://www.edutech-group.com/STS Education  Website: https://www.sts-education.com/STS Education Group on LinkedIn: https://www.linkedin.com/company/sts-education/

Watch the full episode with Stefan Burns here: https://youtu.be/N2Jk-ciD-GUSupport this show http://supporter.acast.com/inspiredevolution. Hosted on Acast. See acast.com/privacy for more information.

Themes: Rebrand, Nervous System Regulation, Mind-Body Connection Episode: Have you noticed some changes in the podcast recently? In today's episode, Lindsay explains the rebrand from The Rewire Podcast to The Vital Side Podcast. Listen to this episode to hear the details of the change, including what type of guests to expect, what topics will be a focus, and why this is such an important shift right now.  Show Notes: - Lindsay explains the podcast change and why the focus is shifting to nervous system health - We can't control what happens to us, but we can control how to regulate our nervous systems - The importance of working with someone experienced with nervous system regulation - Bringing in experts to focus on health and well-being - The importance of nervous system regulation for new or expecting parents Resources: - Get more from the Vital Side Podcast here - Email podcast@vital-side.com if you're interested in being a guest or have topic ideas - Lindsay's Instagram: @myvitalside or TikTok: @myvitalside - Visit Lindsay's Website - Click here for Lindsay's FREE Brain Retraining Guide   

Keywords:  entrepreneurship, marketing, prototyping, business success, COVID-19, real estate, lead generation, golf courses, business challenges, scaling business, business growth, outsourcing, insurance, marketing mistakes, strategic planning, joint ventures, consumer understanding, lead generation, financial management, entrepreneurship Summary:  In this episode, Jake shares his entrepreneurial journey, starting from his early days as an aspiring inventor to navigating the challenges of running a marketing business. He discusses his experiences with prototyping, transitioning to marketing for golf courses, and eventually finding success in the real estate sector. The conversation highlights the importance of adaptability, learning from failures, and the impact of COVID-19 on business strategies. In this conversation, Jake shares his journey through the ups and downs of entrepreneurship, focusing on the challenges of rapid growth, outsourcing, and the transition to the insurance industry. He discusses the importance of strategic planning, understanding consumer needs, and avoiding common marketing mistakes. Jake emphasizes the value of unique offers and joint ventures in scaling businesses effectively. Takeaways Jake started his journey as an aspiring inventor. He transitioned from prototyping to marketing for golf courses. Networking and free work helped him build a portfolio. The golf course marketing business faced challenges due to client understanding. COVID-19 forced a shift to month-to-month pricing and lower fees. Jake found success in real estate marketing with a dedicated sales partner. The business scaled significantly, reaching a million-dollar month. They introduced recurring revenue through support fees. Adaptability was key to navigating business challenges. Jake's journey emphasizes the importance of persistence and learning. Rapid growth can lead to significant challenges in management and quality control. Outsourcing can be beneficial, but it requires careful oversight to maintain quality. Transitioning to a new industry requires strategic planning and understanding of financial metrics. Effective marketing must resonate with the consumer and avoid jargon. Building a unique offer can differentiate a business in a crowded market. Understanding the consumer's perspective is crucial for successful marketing. Hiring should be done thoughtfully to avoid overstaffing and inefficiencies. A lean business model can lead to greater stability and profitability. Joint ventures can provide growth opportunities without the need for full acquisition. Continuous learning and adaptation are key to long-term success in business. Titles From Prototyping to Profit: Jake's Entrepreneurial Journey Navigating Business Challenges: Lessons from Jake The Evolution of a Young Entrepreneur Marketing Mastery: Jake's Path to Success Adapting to Change: Jake's Business Transformation Sound Bites "I want to be an inventor." "I didn't know what I was doing." "I can't do this anymore." "We had to switch things up." "We crushed it, we scaled this thing." "We don't know what we're doing." "We start to have some reputation issues." "We gotta fix this." "We have such a solid product." "We need to keep everything in check." "People don't care about your business." Chapters 00:00 Introduction to Jake's Journey 6603:42 Early Ventures and Prototyping Experiences 06:46 Transitioning to Marketing and Golf Courses 10:27 Challenges in the Golf Course Marketing Business 12:42 Shifting Focus to Home Services and Real Estate 19:14 Adapting to COVID-19 and New Business Models 25:34 Scaling the Business and Finding Success 29:29 Navigating Rapid Growth and Outsourcing Challenges 36:10 Transitioning to Insurance: Lessons Learned 41:17 Strategic Planning and Financial Management 49:54 Common Marketing Mistakes and Consumer Understanding 57:36 Building Unique Offers and Joint Ventures

In this episode of "The Free Lawyer," host Gary welcomes Melanie Lippman, a New York-based image coach and personal branding strategist. Melanie discusses her transition from a corporate executive to her current role, emphasizing the importance of personal branding, self-trust, and visibility for lawyers. She highlights common challenges attorneys face, such as self-doubt and perfectionism, and offers strategies to build confidence and a personal brand that aligns with their authentic selves. The conversation also covers the significance of a strong LinkedIn presence and the evolving landscape of the legal profession post-pandemic.Melanie Lippman is a New York-based Image Coach and Personal Branding Strategist who helps attorneys and law firms transform their lawyers into high-profile rainmakers through strategic visibility and executive presence.With 10 years as a corporate executive and trainer, Melanie understands the power of positioning and influence. She works with top firms—including Ropes & Gray, Pillsbury, and Cantor Colburn—to ensure their attorneys stand out as trusted industry leaders. Through a strong personal brand, she helps lawyers build credibility, attract high-value clients, and establish authority on LinkedIn, speak on panels, and create content that drives business growth.With a background as a stylist turned neuro-coach, Melanie teaches attorneys how to align their presence with their expertise—so they are seen, heard, and recognized as leaders in their field.Understanding Neuro Coaching (00:03:50)Influence of the Past (00:05:42)Building Self-Trust and Visibility (00:06:50)Overcoming Mental Blocks (00:08:02)Second Guessing and Self-Doubt (00:09:44)Creating a Personal Brand (00:13:32)Authenticity in a Conservative Profession (00:16:17)LinkedIn as a Personal Branding Tool (00:18:22)Importance of Personal Connection (00:19:11)Mistakes Lawyers Make on LinkedIn (00:20:30)Building a Personal Brand (00:22:21)Overcoming Self-Promotion Fears (00:24:00)Quiet Excellence in Female Attorneys (00:24:41)Shifting Focus to Client Service (00:25:20)Impact of Remote Work on Professional Presence (00:28:10)Cost of Inconsistency in Branding (00:29:48)Evolving Importance of Personal Branding (00:32:35)Ideal Clients and Their Needs (00:35:00)First Steps to Building a Brand (00:37:29)Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Elizabeth April's latest interview covers a wide range of new updates from the Galactic Federation regarding the 2025 ET/Alien agendas, shapeshifters, psychic predictions, New Earth systems, and more. In this podcast, Elizabeth April discusses the concept of collective contracts and the role of the Galactic Federation in intervening when these contracts are misaligned. She explores the potential collapse of current systems such as religion, education, and government, and the implications of a great disclosure of extraterrestrial existence. The discussion also touches on the nature of soul contracts, DNA activations, and the evolution of humanity towards a New Earth.Elizabeth April is a clairvoyant and medium who has the ability to channel messages from extradimensional beings/aliens.Intuitive psychic and best-selling author of "You're Not Dying, You're Just Waking UP", EA is here on a mission to help humanity awaken. Each week on her podcast and YouTube channel, EA dives into topics like the matrix, simultaneous time, consciousness, quantum physics, spirit guides, aliens, awakening, the Mandela effect, and much more. EA has been featured on Vice, Bustle, and Gaia TV to name a few, and has spoken at world-renown conferences across North America. At a young age, she was able to see ghosts and spirits and read energies from other people. Since childhood, she has developed these abilities into a wide array of skills, from clairvoyance to past life regression to precognition. Based on a variety of experiences, EA is most excited about exploring the topics of SpiritualAwakening, Cosmic Disclosure, and Quantum Physics, all concepts covered in this podcast. As a public speaker, spiritual influencer, and celebrated artist, Elizabeth April has experienced the vibrational frequencies of truth and does the necessary karma of spreading it — tune in to this episode to reawaken your DNA and join the cosmic society.___________________PODCAST CHAPTERS00:00 - Elizabeth April Intro02:31 - Navigating Ego Deaths in 202405:15 - Practicing Vulnerability & Surrender06:45 - Learning to Receive & Balancing Mission Work08:55 - Existential Questions and Starseed Missions13:28 - Cosmic Retirement and Soul Contracts15:01 - Observing the Collapse of the Old Systems18:01 - Coping with Psychic Attacks and Conspiracies20:20 - Insights from Elon Musk's Soul Mission23:53 - Technological Advancements and the Fall of Atlantis26:44 - Hybridization Programs and Misconceptions about the Grays31:16 - Why Are Pleiadians Are Showing Up for Humanity?34:16 - Galactic Federation's Intervention?37:02 - The Potential Domino Effect of System Collapse39:41 - Shifting Focus from Polarity to Universal Truth41:31 - Influence of Reptilian Entities45:54 - DNA Activation and Human Evolution51:52 - Navigating Karmic Relationships55:28 - Parenting and Raising Conscious Children58:57 - Predictions for Humanity's Path: 2025 to 202801:07:31 - Remote Viewing in Military Bases___________________Guest: Elizabeth April | Truth Seeker & Paradigm Shifter✦ Website | http://elizabethapril.com/✦ Instagram |   / elizabeth.april   ✦ YouTube |    / elizabethapril   ✦ Shop EA's Books | https://elizabethapril.com/shop/books/✦ All Resources | https://linktr.ee/elizabeth.aprilHost: Emilio Ortiz✦ Instagram |   / iamemilioortiz  ✦ Subscribe to YouTube Channel | ‪@EmilioOrtiz‬ ✦ Watch Emilio's latest series on 4biddenknowledge TV l https://bit.ly/AwakenThe6thSense___________________© 2024 Emilio Ortiz. All rights reserved. Content from Just Tap In Podcast is protected under copyright law.Legal Disclaimer: The views, thoughts, and opinions expressed by guests on Just Tap In are solely those of the guest and do not necessarily reflect the views or opinions of Emilio Ortiz or the Just Tap In Podcast. All content is for informational purposes only and should not be considered professional advice.

In this episode, Alex opens up about the real, sustainable changes she made over the course of four months—not just to lose weight, but to completely shift her mindset and relationship with fitness. She dives deep into the why behind the transformation, breaking free from yo-yo dieting and focusing instead on building strength, consistency, and self-respect.------00:00 – Introduction to Transformation Journey03:12 – Shifting Focus from Aesthetics to Strength06:04 – Consistency Over Complexity in Fitness08:54 – The Importance of Sleep and Recovery12:05 – Nutrition: Fueling the Body Effectively14:47 – Building Self-Respect and Trust in the Process17:55 – Embracing Simplicity in Wellness------------Click Here to Purchase the Unposed Unbothered Journal!Click Here to Download LWA's Free Transformation Blueprint Save 10% with "alex" fromBuffbunny: https://www.buffbunny.com/?rfsn=6261901.6ab300Click Here to Apply for 1:1 Coaching with LWA Coaching

In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation also touches on quality control in advertising inventory and the shift towards performance advertising, highlighting Spotify's innovative approaches to meet the needs of advertisers. Takeaways Spotify launched its ad exchange to meet customer demand for programmatic buying. Owning ad tech allows for better control and relevance in advertising. Generative AI is rapidly being adopted in Spotify's advertising solutions. Spotify's user base is highly engaged and loyal, creating a unique advertising environment. Quality control in advertising inventory is crucial for maintaining advertiser trust. Spotify is transitioning towards performance advertising while maintaining brand focus. The emotional connection to music enhances advertising effectiveness. Spotify's logged-in user platform provides valuable data for advertisers. Innovative ad formats are being developed to enhance user engagement. Feedback from the industry is welcomed to improve Spotify's advertising solutions. Chapters 00:00 Introduction to The Refresh Podcast 01:30 Spotify's Programmatic Advertising Launch 04:58 The Importance of Owning Ad Tech 07:49 Generative AI in Advertising 09:34 Building a Strong User Culture 12:01 Quality Control in Advertising Inventory 15:08 Shifting Focus to Performance Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Harrison contrasts the mindset of a saver versus an investor, emphasizing the limitations of traditional retirement plans like IRAs and 401ks. He explains that these plans focus on long term saving for retirement, which may not provide immediate financial freedom. In contrast, real estate investing is about creating cash flow today, allowing for greater control over one's financial destiny.  Click to Listen Now

A conversation with Yiwen (aka @oceanicursula), founder of Nitro Labs, the team behind @Terminaxyz.Full notes for this episode at: https://solfate.com/podcast/73Solfate PodcastFollow us on twitter and turn the notifs on: @SolfatePodDiscover all our podcast episodes on our website: solfate.com/podcastCollect our episodes as NFTs on DRiP: drip.haus/solfateSummaryIn this episode of the Solfate Podcast, hosts James and Nick return after a brief hiatus to discuss groundbreaking innovations with Yiwen from Nitro Labs. The conversation dives deep into Nitro Labs' product, Termina, which offers modular network extensions for the Solana ecosystem. They explore the concept of deconstructed rollups and how specific modules like the zkSVM prover, SVM engine, and Data Module allow for more efficient and targeted solutions. The discussion covers applications in DeFi, bridging, and the advantages of offloading high-compute tasks off-chain while ensuring on-chain security and verification. The episode also touches on the challenges and strategies for monetizing these advanced technical solutions.00:00 Introduction to On-Chain Proof Verification00:31 Welcome Back to the Podcast00:54 Introducing Yiwen from Nitro Labs01:03 Exploring Network Extensions and Deconstructed Rollups05:04 Deep Dive into Solana and SVM07:17 Shifting Focus to Solana Native Development15:39 Understanding Asynchronous Settlement in DeFi22:51 Beyond Rollups: The Future of Network Extensions24:37 User Feedback and Modular Roll-Up Stack25:01 Introducing the EZKS VM Improver25:23 Challenges and Solutions in ZK VM Implementation26:54 Proving Solana Transactions with ZK Prover27:44 Bridging and Cross-Chain Transactions31:18 Trustless Computation and Cryptographic Proofs34:36 Real-World Applications and Use Cases40:05 Monetizing ZK Prover and Developer Insights45:56 Future of Network Extensions and Infrastructure48:26 Conclusion and Final ThoughtsFind Yiwen and Termina onlineFollow Yiwen on Twitter/X: @oceanicursulaFollow Termina on Twitter/X: @TerminaxyzCheck out Termina at their websiteFollow us aroundNicktwitter: @nickfrostygithub: github.com/nickfrostywebsite: https://nick.afJamestwitter: @jamesrp13github: github.com/jamesrp13

In this episode of Meg Talks, Megan Kerrigan and Annabelle discuss the crucial role of parents in the development of young dancers. They explore the balance between support and pressure, the importance of fostering a positive mindset, and the need for open communication. The conversation emphasises the significance of creating a supportive home environment that prioritises effort over results, empowering young dancers to advocate for themselves and understand their own needs. The hosts share personal experiences and insights on how parents can facilitate a nurturing atmosphere for their children, ultimately aiming for long-term happiness and health in the dance community. In this conversation, Annabelle and Megan discuss the importance of understanding the needs of young dancers, creating supportive environments, recognising signs of burnout, building community among dance parents, and preparing for competitions. They emphasise the significance of communication, self-care, and fostering a fun and engaging atmosphere for both dancers and their parents. Chapters: 00:00 - Introduction to Mindset Matters 01:52 - The Role of Parents in Dance 02:50 - Mindset Development in Young Dancers 05:42 - Balancing Support and Pressure 07:48 - Learning from Parental Experiences 10:28 - Shifting Focus from Results to Effort 14:44 - Empowering Young Dancers 18:12 - Long-term Health and Happiness 20:39 - Creating a Supportive Home Environment 25:38 - Understanding Young Dancers' Needs 30:03 - Creating Supportive Environments 35:40 - Recognising Signs of Burnout 39:06 - Building Community Among Dance Parents 44:30 - Preparing for Dance Competitions Feis tracker: Get Now The Free Parents Facebook Page - Reel Talk MWM Gold Club: Join Now

In this episode of Future Finance, hosts Paul Barnhurst (aka The FP&A Guy) and Glenn Hopper welcome Joyce Li, a seasoned investor, AI strategist, and entrepreneur. Joyce shares her fascinating journey from being a CFA and managing multibillion-dollar investments to transitioning into AI and tech strategy. With nearly two decades of experience, Joyce now helps board directors and business leaders develop AI strategies and governance frameworks. Joyce Li is a seasoned investor, entrepreneur, and AI strategist. With an MBA from Wharton and a master's in Computer Science from the University of Virginia, Joyce has spent almost 20 years managing investments and guiding businesses in technology adoption. She now advises leaders on developing AI strategies and governance frameworks. Joyce also co-founded an AI-powered financial planning platform, where she learned the challenges and opportunities AI can bring to business.In this episode, you will discover:How Joyce's background in finance led her to focus on AIThe real challenges businesses face when adopting AIWhy trust is crucial when introducing AI into decision-makingThe speed at which AI is changing business modelsHow to build a successful AI strategy without getting lost in the techWhy businesses need to focus on their goals before diving into AI toolsJoyce Li shared valuable insights on how AI is transforming business strategy and decision-making. Her experience in both finance and technology has given her a unique perspective on the challenges and opportunities businesses face when adopting AI. Trust, transparency, and a clear understanding of business goals are essential when integrating AI into decision-making. Follow Joyce:LinkedIn - https://www.linkedin.com/in/sjoyceli/Website - https://averanda-ai.com/Join hosts Glenn and Paul as they unravel the complexities of AI in finance:Follow Glenn:LinkedIn: https://www.linkedin.com/in/gbhopperiiiFollow Paul:LinkedIn - https://www.linkedin.com/in/thefpandaguyFollow QFlow.AI:Website - https://bit.ly/4i1EkjgFuture Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai. Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.In Today's Episode:[01:46] - Welcome to the Episode[04:02] - Shifting Focus to AI Strategy[10:52] - Lessons from Co-Founding an AI Platform[12:42] - Building AI with Limited Resources[16:12] - Generative AI and the Future of Robo-Advisors[20:44] - AI's Role in Startup Growth[23:23] - Why Startups Are Winning Big Clients[25:03] - Redesigning Workflows for the Future[32:26] - Why Big Companies Hesitate[38:24] - Describe AI's Personality[42:58] - Wrapping Up the Conversation

Ready to redefine success and embrace your authentic self? Join host NaRon Tillman on Walk in Victory as he sits down with holistic brand therapist and comedian Hersh Rephun to explore the journey from seeking external validation to achieving genuine personal growth. Hersh shares his experiences in stand-up comedy, how the COVID-19 pandemic reshaped his career, and how he pivoted to help others build authentic personal brands. This episode highlights the power of meditation, self-exploration, and finding balance between professional ambition and personal fulfillment. Discover the core philosophy of Hersh's upcoming book, "Selling the Truth," which blends life lessons with business insights. Whether you're an entrepreneur, creative, or simply seeking deeper personal clarity, this conversation provides a refreshing perspective on success and authenticity. Plus, just as Hersh emphasizes the importance of authenticity and self-discovery, we believe in creating a comfortable and supportive environment for your personal growth journey. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your well-being and promote restful sleep – essential for self-reflection and authentic living. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:The journey from seeking external validation to embracing authentic personal growth.The power of meditation, self-exploration, and balance in achieving fulfillment.How the COVID-19 pandemic reshaped careers and created new opportunities.Building genuine personal brands that reflect your true self.Redefining success and embracing authenticity in personal and professional life.Timestamps:00:00 Introduction to Meditation and Mindfulness00:13 Welcome to Walk in Victory00:52 Pivoting During the Pandemic01:46 Embracing Change and New Opportunities05:27 Historical Context and Interpretation06:40 Personal Branding and Identity09:47 The Journey of Self-Discovery15:13 The Art of Listening and Silence22:41 Selling the Truth: The Core Philosophy23:02 Impact of COVID-19 on Comedy and Branding23:51 Adapting to New Realities: The Birth of a Podcast25:03 The Struggle and Pivot During COVID25:42 Reevaluating Goals and Success29:19 Creating a Flexible Environment29:44 Holistic Branding and Personal Growth30:14 Visualizing Success and Overcoming Barriers32:52 The Competitive Nature of Comedy34:04 Shifting Focus from Fame to Fulfillment36:09 The Fame Bug and Personal Sacrifices37:46 Making Choices and Living with Consequences41:19 The Importance of Authenticity41:39 Promoting Selling the Truth44:08 Final Thoughts and Call to ActionCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

In this episode, Kimberly interviews Michael Pilarczyk, a bestselling author and entrepreneur, about his journey from a challenging childhood in communist Poland to becoming a successful mentor in mindset and personal development. Michael shares insights from his new book, 'Master Your Mindset,' emphasizing the importance of resilience, stillness, and a positive money mindset. He discusses how personal experiences shaped his approach to life and business, highlighting the significance of gratitude, service, and the environment in fostering personal growth. In this conversation, Kimberly Snyder and Michael Pilarczyk explore the transformative power of gratitude, mindfulness, and personal mastery. Michael shares insights emphasizing the importance of taking small, actionable steps towards a more meaningful life. They discuss the significance of meditation, shifting focus from negativity to positivity, and the necessity of clarity in personal growth. The dialogue highlights practical strategies for breaking negative cycles and reprogramming the mind for a more fulfilling existence.LMNTOFFER: Right now, for my listeners LMNT is offering a free sample pack with any LMNT drink mix purchase at DrinkLMNT.com/FEELGOOD. That's 8 single serving packets FREE with any LMNT any LMNT drink mix purchase. Get yours at DrinkLMNT.com/FEELGOOD . This deal is only available through my link so. Also try the new LMNT Sparkling — a bold, 16-ounce can of sparkling electrolyte water.USE LINK: DrinkLMNT.com/FEELGOOD FATTY15OFFER: Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to fatty15.com/KIMBERLY and using code KIMBERLY at checkout.USE LINK: fatty15.com/KIMBERLYEpisode Chapters 00:00 Introduction to Michael Pilarczyk02:32 Michael's Journey and Resilience06:11 The Importance of Mindset in Business09:50 Finding Stillness in a Busy World13:55 Overcoming Limiting Beliefs About Money19:01 The Power of Gratitude and Service23:46 The Role of Environment in Personal Growth24:58 The Power of Gratitude27:18 Taking Action for Change28:51 Mindfulness and Meditation30:30 Shifting Focus and Energy32:51 Living a Meaningful Life35:21 Breaking Negative Cycles39:24 Reprogramming the Mindset43:44 Sharing the Message of MeaningfulnessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Iron Radio, hosts dive into tongue-in-cheek advice on how to ensure you become a typical 40 or 50-year-old with average health and fitness. From recommendations like avoiding discomfort, dropping cardio, eating like you're in your twenties, and not rehabilitating injuries, to amusing life hacks like never getting on the ground and relying solely on medications to fix health issues, the crew humorously discusses what NOT to do if you want to maintain peak performance as you age. Tune in for an interesting take on fitness and longevity!01:21 Discussion on Plant-Based Diets and Protein Adequacy05:15 Debate on Veganism and Athletic Performance17:14 Iron Radio Updates and Announcements19:40 How to Age Like the Average Person23:06 Avoiding Stimulants for Better Aging24:38 Shifting Focus in Training25:33 The Importance of Staying Engaged25:58 Bad Advice: Ignoring Discomfort28:10 Dietary Habits to Avoid30:31 The Pitfalls of Avoiding Rehabilitation31:45 Dropping Cardio and Dynamic Movements37:29 Relying on Medication Over Lifestyle Changes39:20 Final Thoughts and Humorous Takeaways Donate to the show via PayPal HERE.You can also join Dr Mike's Insider Newsletter for more info on how to add muscle, improve your performance and body comp - all without destroying your health, go to www.ironradiodrmike.com Thank you!Phil, Jerrell, Mike T, and Lonnie

Season 2, Episode 9: In this episode of the No Cap Podcast, hosts Jack Stone and Alex Gornik sit down with Marc DeLuca, CEO of KBS, to explore how the firm has navigated the ever-changing landscape of office real estate. With over 30 years of experience in the industry, Marc has managed billions of dollars in real estate across the Eastern U.S. and Mid-Atlantic regions, overseeing some of the most strategic acquisitions in the office sector. He shares the secrets to KBS's success, from innovative office amenities to a renewed focus on tenant relationships. Learn how KBS has continued to excel in the office space market despite the challenges posed by COVID-19, economic uncertainty, and shifting workplace trends. CHAPTERS: 00:00 – Introduction 09:53 – Shifting Focus & Challenges 19:44 – Tenant Support & Interest Rates 25:22 – Return to Office & Recovery 35:14 – Leasing Demand & Corporate Moves 43:33 – Financing in Uncertain Times 49:35 – Top Markets & KBS Adaptation 57:02 – Innovative Amenities & Trends We want to thank our sponsor Greysteel.  For more episodes of No Cap by CRE Daily visit https://www.credaily.com/podcast/ Watch this episode on YouTube: https://www.youtube.com/@NoCapCREDaily About No Cap Podcast Commercial real estate is a $20 trillion industry and a force that shapes America's economic fabric and culture. No Cap by CRE Daily is the commercial real estate podcast that gives you an unfiltered ”No Cap” look into the industry's biggest trends and the money game behind them. Each week co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential and entertaining figures in commercial real estate. About CRE Daily  CRE Daily is a digital media company covering the business of commercial real estate. Our mission is to empower professionals with the knowledge they need to make smarter decisions and do more business. We do this through our flagship newsletter (CRE Daily) which is read by 65,000+ investors, developers, brokers, and business leaders across the country. Our smart brevity format combined with need-to-know trends has made us one of the fastest growing media brands in commercial real estate.

Join commit to 6 here00:00 Unexpected Falls and Laughter03:01 The Impact of Environment on Eating Habits06:04 Setting Goals and Overcoming Challenges08:58 The Importance of Consistency and Mindset12:11 Navigating Motivation and Scale Weight15:04 Understanding the Bigger Picture in Weight Loss22:33 Visualizing Weight Loss Progress24:10 Common Mistakes in Weight Loss Journeys26:17 The Challenge of Losing the Last 10 Pounds27:45 Shifting Focus from Scales to Performance30:19 The Importance of Finding Clothes that Fit31:50 Dealing with Negative People35:28 Being the Change: Spreading Positivity39:05 Understanding Others' Negativity44:49 Incentivizing Workouts for Motivation

Welcome to the very first episode of 'Strategies of a Savage CEO,' the all-new podcast where I am shedding my 'nice girl' image and diving deep into the guts of what it really takes to build a muti million-dollar business. I'm not here to coddle you. I'm here to give you the no-BS strategies that have helped me and countless other women scale their businesses to six and seven figures. Listen in as I explain why 'Demi's Diary' had to die and how this brand evolution is designed to fill the massive gap for real business mentorship and strategic know-how in our industry. Ready to stop playing small and unleash your inner savage? Let's get to work.   The break down:  00:00 Introduction to Business Realities 00:23 From Nice Girl to Savage CEO 01:43 Welcome to Strategies of a Savage CEO 02:20 Brand Evolution and Personal Growth 02:59 Filling the Industry Gap 03:47 Building Bigger Visions 04:36 Consistency and Strategy 05:47 Real Conversations on Strategy 07:46 Action Over Manifestation 13:21 Reflecting on Past Branding and Income 13:40 Aligning Messaging with Branding 14:22 The Importance of Professional Appearance 15:13 Shifting Focus to Business Growth 15:39 Scaling and Time Management 16:34 Establishing a Strong Brand Identity 17:49 Real Business Strategies and Coaching 20:41 The Need for Strategic Business Coaching 22:38 Conclusion and Future Directions   Ready to go savage in your business?  DM the word "podcast" on instagram to unlock the special discount for The Savage Content Collective    or Join Now without the discount: https://yourbizcoachdemi.kartra.com/page/eNk210?fbclid=PAZXh0bgNhZW0CMTEAAabdAxps3S-p9EcilPljDxbvuGPHv1LRZ4VRJgpYNon2M7rnah32FD7EciI_aem_OHscFbIACjaDJZajNrT0DA Let's Connect!   Instagram: https://www.instagram.com/yourbizcoachdemi

In this episode of the BulkLoads Podcast, Mike Bennett shares his inspiring journey from humble beginnings to success in the trucking industry. He emphasizes hard work, faith, and seizing opportunities. Mike discusses the importance of diversification within trucking businesses, the role of innovation in shop operations, and the unique challenges and rewards of entrepreneurship, offering valuable insights for aspiring business owners. Watch this episode on YouTube & Subscribe! https://youtu.be/MOqg_2ycTcI 2025 Bulk Freight Conference  Free Video Shoot From BulkLoads? https://links.bulkloads.com/widget/form/bfbbWKvA8xQZJKKYfc2Z   How can we pray for you? Email us: prayer@bulkloads.com Check out our companies!  BulkLoads - https://www.bulkloads.com/sign_up/create_account/?utm_source=youtube&utm_medium=audio&utm_campaign=podcast Insurance - https://www.bulkinsurancegroup.com/ Factoring - https://www.smartfreightfunding.com/  Transportation Management (TMS) - https://www.bulktms.com/ Permitting- https://www.bulkloads.com/tools/permitting/   Timestamp: 00:00 Pursuing Mechanical Entrepreneurial Dreams 05:17 Career Reflections and Transition 06:49 Trailer Leasing and Trucking Expansion 09:38 Repair Shop's Heavy Equipment Focus 13:51 "Shop Skills Over Office Work" 18:58 Balancing Tradition and Innovation 21:09 Business Venture Sale in Idaho 24:13 Expanding Trailer Maintenance Facility 26:49 Commitment to Business Growth 31:50 "Shifting Focus from Engine Overhauls" 33:59 "Business Risks and Financial Strategy" 37:34 Streamlining Operations with In-House Resources 42:02 Second-Guessing Decisions Adjustable 43:44 Gratitude and Faithful Reflection 45:38 "Insightful Podcast Interview"

Exciting Update!

As you continue to reflect on your purpose, passion & personality, shift your focus to those closest to you to uplift, encourage & reinforce your support.

SBS Finance Editor Ricardo Gonçalves takes a look at why the RBA cut official interest rates for the first time since November 2020 and what's next with Paul Bloxham from HSBC, Sally Tindall from Canstar and Michael McCarthy from moomoo; plus Rhayna Bosch speaks with BHP CFO Vandita Pant about the miner's US$5.1bn half year underlying profit and what's next for the company.

In this episode of the Executives' Exchange, we welcome Darrel Hackett, President and CEO of BMO Bank N.A. and Exec Club Board Member, and guest host, Andrea Saenz, President and CEO of The Chicago Community Trust. Under Darrel's leadership, BMO continues to soar nationally and in the Chicago area – where they remain the largest bank in our city. This episode was recorded in front of a live audience on September 19, 2024.    00:00 – Intro  1:45 – First Year as BMO U.S. President and CEO  2:30 – Background   5:08 – Comments on Bank of the West Acquisition   6:55 – Cultural Changes  9:10 – BMO Community Outreach and Giveback  13:13 – Approach and Vision  14:57 – Including Communities  17:00 – Programs for Removing Barriers to Homeownership  18:06 – Macroeconomic Issues   18:30 – Handling Economic Cycles  22:05 – Shifting Focus and Giving Advice Based on Market  23:28 – Outlook on U.S. Economy  25:36 – Helping Grow Chicago Economy  26:05 – Addressing Inequality within Homeownership  28:50 – Passion Behind Working at BMO  30:55 – Final Thoughts    Episode Link(s): BMO US Bank   Guest Host: Andrea Saenz, President and CEO, The Chicago Community Trust  Producer: Eva Penar, Chief Content & Communications Officer, The Executives' Club of Chicago        Subscribe on Apple, Spotify, or wherever you listen to podcasts.     Thank you to our podcast sponsor, Shure Incorporated.    For nearly 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value. Headquartered in Niles, Illinois, our history of innovation and expertise in acoustics, wireless technology, and more enables us to deliver seamless, transparent audio experiences to a global audience. Our diverse product line includes world-class wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, software, a loudspeaker, and award-winning earphones and headphones.    Find Shure on: Facebook | LinkedIn | Instagram 

From Perfectionism to Progress: Embracing Imperfect ActionWelcome back to another episode of Roots to Riches, where natural healing meets unstoppable success. I'm your host, Justin Benton, and today I wanted to share a special segment from our Grateful Share Monday meetings, which we hold every Monday for the Miracle Plant community.In this episode, I delve into a conversation with a wonderful woman named Laura, who has been conducting beach yoga sessions for about seven years. I originally encouraged her to start these sessions and even sponsored her for many years. Recently, I've been motivating her to record her sessions and share them on YouTube, despite her initial resistance and feelings of imperfection.During our chat, I emphasized the importance of taking imperfect action and the difference between wisdom and knowledge. True wisdom comes from doing, not just knowing. I shared insights from my friend Russell's podcast journey, highlighting how he found his voice after many episodes and how no one is perfect at the start.I also discussed the concept of emotional sobriety, which involves maintaining control over one's emotions regardless of external circumstances. I shared my commitment to journaling as a method to achieve this state and maintain a grateful and joyous mindset.Throughout the episode, I aimed to inspire and motivate listeners to take action, share their unique gifts, and not let perfectionism hold them back. Whether it's through personal development, health, wealth, or relationships, the key is to keep pushing forward and sharing what we know to help others.Thank you for joining me on this journey. Let's continue to unlock ancient wisdom to boost our health and wealth, and together, we can transform our lives and the world around us.Stay tuned for more insights and inspiration in the next episode of Roots to Riches.ASK THIS EPISODE ANYTHING TIMESTAMPS00:00:09 - 00:00:41 - The Importance of Experience Over Knowledge00:00:41 - 00:01:03 - Introduction to Roots to Riches Podcast00:01:03 - 00:01:24 - Grateful Share Monday Meetings00:01:24 - 00:01:56 - Encouraging Imperfect Action00:01:56 - 00:02:28 - Overcoming Resistance to Recording00:02:28 - 00:03:10 - Asking for Permission to Share Opinions00:03:10 - 00:03:42 - Mission to Heal the World00:03:42 - 00:04:08 - Laura's Beach Yoga Recording Update00:04:08 - 00:04:49 - Offering Advice and Encouragement00:04:49 - 00:05:21 - Finding Your Voice Through Practice00:05:21 - 00:06:15 - Wisdom Comes from Doing00:06:15 - 00:06:48 - Moral Obligation to Share Knowledge00:06:48 - 00:07:20 - Shifting Focus from Self to Others00:07:20 - 00:08:14 - Laura's 20 Years of Yoga Experience00:08:14 - 00:09:07 - The Movie Lucy and Passing on Knowledge00:09:07 - 00:10:01 - The Legacy of Sharing Knowledge00:10:01 - 00:11:06 - Overcoming Awkwardness and Anxiety00:11:06 - 00:12:05 - The Importance of Hitting Record00:12:05 - 00:13:16 - Helping Others Through Sharing00:13:16 - 00:14:15 - Vulnerability and Rawness00:14:15 - 00:15:10 - Emotional Sobriety and Journaling00:15:10 - 00:16:16 - Maintaining Emotional Sobriety00:16:16 - 00:17:00 - The Role of Grateful Share Meetings00:17:00 - 00:18:05 - The Hunt for Optimal State00:18:05 - 00:19:10 - Controlling Your Response to External Events00:19:10 - 00:20:03 - Commitment to Journaling00:20:03 - 00:20:35 - Passing on Knowledge Before It's Too Late00:20:35 - 00:21:28 - Overcoming Perfectionism00:21:28 - 00:22:19 - The Importance of Sharing Skills00:22:19 - 00:23:03 - Laura's Indoor Yoga Options00:23:03 - 00:24:17 - Balancing Family and Personal Growth00:24:17 - 00:25:11 - Gratitude for Life and Opportunities Thank you for tuning in to the Miracle Plant Podcast. Remember, our mission is to heal the world with the power of this miracle plant. Join us next time for more inspiring stories and insights into the world of cannabis. Produced by PodConx 101cbd - https://101cbd.org/Email Justin Benton - jbenton@101cbd.orgGet a free consultation - askjanet.orgKaneh Bosm Connection - https://youtube.com/@kanehbosmconnection

What should you focus your creative energy towards right now? It helps to tune into the creative stage you're currently in. Today on the show we chat with Illustrator Chris Piascik about how he went from a daily drawing practice to shifting gears and focusing on building his YouTube to nearly 100k subscribers. If you're feeling out of sync with your creative season or need inspo for reigniting your personal work, this episode is for you! Join our January Virtual Pep Rally by supporting on Substack or Patreon! andyjpizza.substack.com https://www.patreon.com/c/creativepeptalk SHOW NOTES: Co-Writing / Editing: Sophie Miller http://sophiemiller.co Audio Editing / Sound Design: Conner Jones http://pendingbeautiful.co Soundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.com Chris Piascik https://www.chrispiascik.com https://www.youtube.com/@chris-piascik SPONSORS: SQUARESPACE Head to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the key to success wasn't grinding harder—but learning to let go? Chris Bakke made 10s of millions selling two companies, including one to Elon Musk's Twitter. But after years of chasing big wins, something changed: he had kids. And suddenly, the drive that once defined him wasn't as important as being present for his family. Chris started as a scrappy startup founder, building and selling multiple companies for over $50 million each. He worked directly with Elon, made bold investments, and built a net worth of $25 million (or 50 depending on how you value Twitter stock). But fatherhood led him to reevaluate everything—including his ambition in the tech world. In this episode, Chris opens up about how becoming a dad reshaped his perspective on work, money, and happiness. We dive into: Why having kids made him rethink the endless pursuit of success. How he balances financial security with personal fulfillment. The trade-offs of working with Elon Musk—and why he ultimately walked away. Why he believes the multiple cashflowing agencies he runs make him better off than a highly valued illiquid tech company anyway. This is Moneywise, a podcast where host Sam Parr is joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. Who is Sam Parr? Sam is a serial entrepreneur and the co-founder of The Hustle, which he sold to HubSpot in 2021. He's also the co-host of one of the world's top podcasts for entrepreneurs, My First Million. Known for his insightful business acumen and candid communication style, Sam Parr continues to be a prominent figure in the world of media and entrepreneurship. Sam's newest and biggest venture yet is Hampton, which he co-founded in 2022. Check out Sam's Companies:  Hampton Sam's List This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Chapters: Chris Bakke's Financial Breakdown (02:18) Early Career and First Startup (08:16) The Success of Lasky and Acquisition by Elon Musk (13:43) Working with Elon Musk (18:16) Family Life and Career Transition (20:24) Balancing Family and High-Stakes Career (20:52) Shifting Focus to Smaller Projects (22:29) The Trade-Offs of Ambition (23:34) Finding Joy in Simple Ventures (26:26) Parenthood and Professional Ambition (27:54) Lessons from Working with Elon (29:58) The Impact of Wealth and Parenthood (36:49) This podcast was produced in partnership with Lower Street and distributed by Morning Brew.

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In this episode of the Help Me Understand podcast, JK welcomes coach Kendra LaHue discuss the challenges faced by former athletes transitioning into post-collegiate life. Kendra shares her journey from being a dedicated college basketball player, to navigating the complexities of adult life, including the struggles with motivation, identity, and health. They explore the importance of nutrition, the impact of fitness on overall well-being, and the common mistakes made by former athletes in their fitness and nutrition journeys. The conversation digs into the internal struggle of embracing post-college responsibilities (career, family, relationships, etc) while still wanting to improve body composition and perform "like an athlete" JK and Kendra also explore the challenges women face in embracing strength while navigating societal expectations of femininity. Listen in as they discuss the significance of setting goals beyond weight loss and fostering self-love throughout the fitness & health journey. Follow Kendra on IG: @kendralahue Kendra's coaching options: HERE Get Kendra's grocery list & tips for protein: HERE ---- Have a question or topic you'd like JK to talk about in a future episode? Submit it ⁠⁠⁠⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠⁠⁠⁠ Connect with JK on Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@coachjkmcleod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email JK: jk@themusclefeed.com Subscribe on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@CoachJKMcLeod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join JK's weekly email list:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Feed Your Habits* apparel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (code: JKFYH for 10% off) *available in the US only at this time ---- 00:00 Introduction and Context Setting 02:52 Kendra's Athletic Journey and Identity Shift 06:41 Transitioning from Athlete to Professional Life 10:25 The Impact of Nutrition and Fitness on Health 14:47 Frustrations in Healthcare and Preventative Measures 18:46 Common Mistakes of Former Athletes 22:15 Body Composition vs. Performance Focus 25:34 Strength Training and Pushing Limits 32:16 Balancing Training and Lifestyle 34:02 Nutrition Transition for Former Athletes 38:19 Finding the Messy Middle in Fitness 45:30 The Challenge of Strength and Femininity 56:07 Shifting Focus from Weight Loss to Strength

Denard ‘Drama' Butler, a Nine Trey Gangsta Blood, was sentenced to 60 months in prison for racketeering after his involvement in a 2018 armed robbery—an event filmed by 6ix9ine. Labeled as a “hanger-on” in the gang's circle, Butler faced serious legal consequences when Tekashi 6ix9ine cooperated with federal authorities, leading to major indictments. In this episode, Butler breaks his silence on life inside Nine Trey, how 6ix9ine snitched, his prison experience, and his path to redemption. He also shares how he's rebuilding his life after prison and warning others about the dangers of gang life. #NineTrey #6ix9ine #Snitching #GangLife #TrueCrime #StreetPolitics #PrisonStories #HipHopDrama Connect with Denard Drama Butler: IG: https://www.instagram.com/obhbklyn_drama_bentley?igsh=MnR6MXpsYnhuanJ1 Thank you to MAGIC MIND for sponsoring this episode! Visit https://www.magicmind.com/ianbickjan to get 45% off the Magic Mind Bundle! Hosted, Executive Produced & Edited By Ian Bick: https://www.instagram.com/ian_bick/?hl=en https://ianbick.com/ Presented by Tyson 2.0 & Wooooo Energy: https://tyson20.com/ https://woooooenergy.com/ Buy Merch: https://www.ianbick.com/shop Use code lockedin at checkout to get 20% off your order Timestamps: 00:00:00 Introducing Drama Bentley's Story 00:05:23 The Importance of Surrounding Yourself with the Right People 00:10:41 Exclusive 45% Off Promo Code for Magic Mind 00:16:00 Reflecting on Childhood Mistakes 00:21:39 Embracing the Trenches: Philly's Second Home 00:27:22 Life Lessons from Prison: Building Connections 00:33:14 Legal Challenges in Court 00:38:37 Reflections on Regret and Family 00:44:00 Meeting a Famous Music Artist 00:49:13 Life in the Gang and Ignorance of 6ix9ine's Situation 00:54:31 The Unexpected Call and Virginia Trip 01:00:05 Arrest and Bail Circumstances 01:04:15 The Pressure and Consequences of Pleading Guilty 01:10:06 The Dangers of Oversharing on Social Media 01:15:00 Challenges of Reintegration into Society 01:20:24 Shifting Focus to Music Powered by: Just Media House : https://www.justmediahouse.com/ Creative direction, design, assets, support by FWRD: https://www.fwrd.co Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Kenneth Kinsey analyzes the Murdaugh murders, focusing on forensic evidence, expert testimony discrepancies, and the single shooter theory.Timestamps 22:12 Analyzing Paul's Injuries 43:17 Shifting Focus to Maggie Murdoch 45:58 Insights on Maggie's Fatal Wounds 1:16:43 Debating Shooter's Height and Angles 1:34:01 Defense's Theory of the Shooting 1:35:20 Demonstrating the Shotgun Mechanics 1:35:47 Analyzing the Shooter's Position 1:36:37 Critiquing the Defense's Argument 1:40:43 Understanding Blowback in Gunshot Wounds 1:47:16 The Crime Scene Cleanup Process 1:49:28 Examining the 300 Blackout Shells 2:00:34 Disputing the Angles of Impact 2:16:41 Analyzing Paul's Injuries 2:41:30 Discussing Weapon Choices in the Murders 2:46:33 Variables Affecting Shooter HeightThe “Murdaugh case details” may be disturbing for some listeners. Exposed: Scandalous Files of the Elite provides the“latest update on the Alex Murdaugh case” throughout its ”Murdaugh” series podcast. Discover “the impact of the Murdaugh trial ”  can be followed by subscribing wherever you listen to your podcasts.  For collaborations, promotions, or appearances email Jim at:  https://www.exposedpodcastfiles@gmail.com     Join us on Patreon for commercial free early releases, bonus content and more by  clicking HERE Become a supporter of this podcast: https://www.spreaker.com/podcast/exposed-scandalous-files-of-the-elite--6073723/support.

In this episode, we explore the power of focusing on what moves us forward in life. From setting meaningful goals to embracing daily practices like affirmations, journaling, and visualization, we dive into actionable tools that help you cultivate a growth-oriented mindset. We'll also discuss how meditation can center your thoughts and keep you aligned with your aspirations. Whether you're seeking clarity, motivation, or simply a fresh perspective, this episode offers insights and strategies to help you step confidently into the future you want to create. Tune in and take the next step forward! Join the 5 to Thrive Challenge: https://heatherjose.com/  Download the 5 to Thrive:  https://heatherjose.com/ols/products/5-to-thrive-a-guide-to-navigate-cancer-part-1-diagnosis-to-treatment   Little Pink Houses of Hope - https://www.littlepink.org/  Follow Heather's Socials:   Instagram: HeatherJose LinkedIn: https://www.linkedin.com/in/heather-jose-a4085219  Youtube: @ImStillHere1298  In this empowering episode, Heather shares profound insights gained from her remarkable 25-year journey as a metastatic breast cancer survivor. Join us as we delve into essential topics like cancer survivorship, where Heather imparts valuable mental health advice and coping strategies for cancer patients. From navigating hospitals to post-treatment tips, Heather's candid and compassionate narrative serves as a beacon of strength. Tune in for an intimate exploration of coping mechanisms, including Heather's personal journey insights, as she imparts wisdom on resilience, hope, and living life to the fullest despite the challenges of metastatic breast cancer. If you or a loved one is seeking authentic guidance, this episode provides a wealth of information, ensuring that no one faces this journey alone. #MetastaticBreastCancer #Deconstruct #Deconstruction #CancerSurvivor #ThrivingWithCancer #MentalHealthMatters #NutritionForWellness #MedicalAdvancements #MindfulnessJourney #ResiliencePodcast #PatientAdvocacy #TreatmentInsights #SurvivorStories #PodcastHope #CommunitySupport #EmpowermentPodcast #LivingBeyondDiagnosis #PositiveMindset #WellnessWednesday #CancerAwareness

That Solo Life, Episode 283: Quality Over Quantity Will Drive PR In 2025 In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the critical topic of gaining access to the C-suite and the importance of building meaningful relationships within organizations. Communication professionals understand that their effectiveness hinges on the quality of information and insights they can gather from various levels of an organization, particularly from executive leadership. The conversation kicks off by acknowledging the challenges communicators face in accessing the C-suite, often due to internal politics or organizational structures that can block our paths. The hosts emphasize the necessity of having a seat at the table, as it not only enriches engagements but also leads to better compensation. However, Karen and Michelle recognize that this access is not always straightforward, and discuss creative strategies to navigate these barriers. One approach suggested is initiating dialogue with your primary contacts, such as the CMO, by asking pointed questions about their goals and recent developments within the organization. This step-ladder approach allows you to gradually build rapport and gain insights that can inform your strategies. Michelle and Karen also stress the importance of aligning your efforts with the broader business objectives and speaking the language of our marketing counterparts to foster collaboration. Throughout the episode, the hosts highlight the shift in focus from quantity to quality in PR work. Listeners are encouraged to ask quality questions and engage in deeper conversations that matter to the business, rather than simply relying on traditional metrics. As the episode wraps up, Karen and Michelle reflect on the importance of building trust—not only with your external audiences but also internally with clients. They emphasize that meaningful relationships are at the core of successful communication strategies, and challenge our listeners to prioritize this in their work moving forward. Join us as we explore these themes and share insights that can help you navigate the complexities of working with clients and organizations in the ever-evolving landscape of PR and marketing. Don't forget to check out Solo PR Pro for community support and resources tailored for solo practitioners. Thank you for tuning in, and we look forward to connecting with you in our next episode! Episode Timeline 00:00:00 - Introduction to That Solo Life  00:00:12 - Accessing the C-Suite  00:01:05 - The Importance of Influence  00:02:03 - Navigating Internal Politics  00:03:13 - Starting the Dialogue  00:04:06 - Aligning Goals with Clients  00:05:04 - Understanding Reporting Metrics  00:06:57 - The Separation of Marketing and PR  00:08:11 - Quality Over Quantity in Results  00:09:38 - Shifting Focus in the Post-Pandemic Era  00:10:47 - Building Meaningful Connections  00:12:30 - The Importance of Thoughtful Engagement  00:14:49 - Forging Trusting Relationships  00:15:25 - Conclusion and Community Invitation   Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! 

The Unexpected PausePodfading wasn't on the radar for my podcast journey in 2024 (is it ever on anyone's?), yet it surfaced unexpectedly, teaching me invaluable lessons that as a strategist I needed to share with you. This episode delves into my experiences dealing with the overwhelm of relocation, strategic pivots, and the burnout that ensued. Stay tuned until the end of the episode as I'll share insights for other podcasters facing similar challenges and offer a glimpse into what's coming in Season 3.Chapters:00:00 Introduction and Unexpected Podfading00:39 Overcoming Burnout and Finding Joy01:12 Challenges of Moving and Podcasting03:08 Shifting Focus and Serving Different Audiences03:58 Battling Burnout and Strategic Actions06:37 Listener Feedback and Season Three Tease08:11 Reflecting on Achievements and Struggles13:57 Plans and Goals for 202519:32 Final Thoughts and EncouragementResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s2-89-spilling-the-tea-on-my-big-oops-season-finale-and-whats-coming-in-2025Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Carlos L. Chacon, Jr. takes the reins to interview Kurt Francom, the founder and executive director of Leading Saints and the usual host of the podcast, as they discuss the organization's future plans and the evolution of its content. This was originally a livestream on YouTube, December 30, 2024. Carlos is a zealous father of five trying to balance faith and family life while making a living in IT. He served as a missionary in the Buenos Aires South Mission, where he developed a deep love for the people and culture of Argentina. As a frequent recipient of the Savior's grace, he has also served as an early morning seminary teacher. He enjoys sharing the teachings of Jesus Christ and supporting others on the covenant path, and can eat his weight in raspberries. Carlos and his family live in Richmond, Virginia, where he currently serves as a bishop. He is a host on the SQL Data Partners Podcast. Links Share your thoughts in the Leading Saints community. Read the transcript of this podcast Get 14-day access to the Core Leader Library Highlights Kurt shares insights about upcoming events, including potential live workshops and a BYU cruise experience, emphasizing the value of in-person interactions for leadership development. As they delve into the history of Leading Saints, Kurt recounts his journey from a frustrated church leader to the founder of a nonprofit organization dedicated to enhancing leadership within the Latter-day Saint community. He reflects on the challenges of leadership, the importance of empathy, and the need for a supportive community. The episode also touches on the relationship between Leading Saints and the Church, clarifying that while they operate independently, they maintain a positive rapport with church leaders. Kurt expresses his desire to create more in-depth content, including long-form interviews and thoughtful explorations of leadership principles, while encouraging listeners to engage with the platform by sharing ideas and suggesting potential guests. The episode concludes with a call for collaboration and a reminder of the significance of leadership in establishing a supportive and thriving community within the church. 03:53 - Plans for 2025 04:25 - Upcoming Live Events 08:06 - BYU Cruise Experience 09:34 - Future Content Ideas 10:06 - Long-Form Interviews 12:50 - Exploring Leadership History 15:27 - Shifting Focus to Zion 16:20 - Engaging New Audiences 18:01 - History of Leading Saints 24:23 - Growth and Impact 25:39 - Motivation Behind Leading Saints 30:03 - Favorite Episodes and Topics 32:44 - Navigating Podcast Content 36:36 - Engaging with Potential Guests 40:38 - Relationship with the Church 44:28 - Importance of Independent Voices 45:19 - The Challenge of Providing Formulas The award-winning Leading Saints Podcast is one of the top independent Latter-day Saints podcasts as part of nonprofit Leading Saints' mission to help Latter-day Saints be better prepared to lead. Learn more and listen to any of the past episodes for free at LeadingSaints.org. Past guests include Emily Belle Freeman, David Butler, Hank Smith, John Bytheway, Reyna and Elena Aburto, Liz Wiseman, Stephen M. R. Covey, Elder Alvin F. Meredith III, Julie Beck, Brad Wilcox, Jody Moore, Tony Overbay, John H. Groberg, Elaine Dalton, Tad R. Callister, Lynn G. Robbins, J. Devn Cornish, Bonnie Oscarson, Dennis B. Neuenschwander, Kirby Heyborne, Taysom Hill Anthony Sweat, John Hilton III, Barbara Morgan Gardner, Blair Hodges, Whitney Johnson, Ryan Gottfredson, Greg McKeown, Ganel-Lyn Condie, Michael Goodman, Wendy Ulrich, Richard Ostler, and many more in over 800 episodes. Discover podcasts, articles, virtual conferences, and live events related to callings such as the bishopric, Relief Society, elders quorum, Primary, youth leadership, stake leadership, ward mission, ward council, young adults, ministering, and teaching.

Embracing Enoughness: Transforming Your Mindset This Holiday Season An abundant self-image is fundamentally rooted in the belief that one's worth is expansive, regenerative, and independent of external validation or accomplishments. This perspective shifts the focus from a scarcity mindset—where individuals often feel inadequate or insufficient—to an empowering understanding of self-worth that is inherent and limitless. In this special Christmas Day episode of the School of Self-Image, host Tonya Leigh shares her heartfelt reflections on abundance and gratitude. After a morning of journaling, Tonya expresses her desire for every woman to experience the overwhelming joy she felt while making her morning coffee. Instead of a tangible gift, she emphasizes the importance of a mindset shift, proposing that the greatest gift she can offer is an abundant self-image. Join Tonya as she dives into the transformative power of self-perception and how it can lead to a more fulfilling life. Happy holidays! Talking Points: 00:32 - Christmas Day Reflections 01:26 - The Gift of an Abundant Self-Image 02:08 - Understanding Scarcity Mindset 03:01 - Shifting Focus to Abundance 05:57 - Physical Presence and Self-Image 07:02 - Relationships and Boundaries 09:29 - Expressing Needs  11:21 - Holding Multiple Truths 13:27 - Trusting Intuition  14:12 - Taking Risks Without Guarantees 16:09 - Aligning Opportunities with Values 18:38 - Spending with an Abundant Mindset 19:09 - Generosity Without Depletion 20:04 - New Year Wishes Quotes: "If I could walk up to your door, knock on it and give you a box and you open it, this year I would want that gift to be an abundant self image." "To me, they are proving the enoughness that I am wanting, that I am looking for." "An abundant self-image is you having the understanding of what you need and articulating that in a way that others then understand it." "Choosing based on what lights you up. That's such an abundant energy." "To me, it's also about investing in your personal growth without needing to justify every penny." "An abundant self-image is a woman who sees herself as enough, who sees the world as having enough, and who shows up in that state of enoughness."   Useful  Resources: Click HERE to join the Membership  Click HERE for a FREE download  Click HERE to sign up for our newsletter, The Edit   Connect with Self-Image Coach Tonya Leigh: Click HERE to follow our Instagram Click HERE to visit our website Click HERE to visit our Facebook group Click HERE to follow our TikTok Click HERE to subscribe to our YouTube channel

From Postpartum Struggles to Unstoppable Confidence: A Conversation with Ellison Ward The significance of setting small, achievable goals emerges as a vital strategy for fostering confidence and momentum in personal development in this candid coversation with Ellison Ward. Ellison shares her transformative journey from feeling overwhelmed and trapped in a cycle of inactivity to embracing incremental changes that reshaped her life. Tonya Leigh welcomes Ellison Ward to discuss the transformative power of reinvention. Ellison shares her personal journey of overcoming postpartum depression and the struggles she faced in rediscovering herself. Tonya and Ellison explore the importance of community and support during times of change, highlighting how the School of Self-Image has played a pivotal role in Ellison's transformation. This episode offers inspiration and practical insights for women looking to embrace their own journeys of self-reinvention. Tune in to hear Ellison's remarkable story and learn how you too can embark on the path to rediscovery and empowerment. Talking Points: 00:31 - Ellison Ward's After Story 01:02 - Meeting Ellison in London 01:22 - Ellison's Background and Struggles 04:09 - The Challenge of Taking the First Step 04:47 - Overwhelmed and Anxious Feelings 07:48 - Advice for Women Feeling Stuck 10:12 - Building Confidence Through Small Wins 11:06 - The Importance of Community 13:08 - Identifying Limiting Beliefs 14:02 - Overcoming People-Pleasing 16:19 - Influence of Ellison's Grandmother 17:01 - Shifting Focus from Past to Future 19:34 - Echo Effect of Achieving One Goal 23:07 - Focusing on Energy and Health 24:58 - Enjoying Life's Pleasures 25:47 - Mastering Your Day 26:33 - Gratitude and Future Plans Quotes: "I thought, sink or swim, I gotta do this. There's no excuse." "I set small goals... those small goals get you to the big, and then you don't feel overwhelmed." "You just need one person in your life that offers you a possibility that you never thought would be possible." "Sometimes they want to fight with me on it. And I'm like, listen, you're going to thank me later." "If you want to master your life, master your day."   Useful  Resources: Click HERE to join the Membership  Click HERE for a FREE download  Click HERE to sign up for our newsletter, The Edit   Connect with Self-Image Coach Tonya Leigh: Click HERE to follow our Instagram Click HERE to visit our website Click HERE to visit our Facebook group Click HERE to follow our TikTok Click HERE to subscribe to our YouTube channel  

Ready to supercharge your social media strategy? In this video, Eric Siu shares how his team is scaling to 100 million views per month—without spending a dime on extra tools. He breaks down what's working, what's not, and how to dominate in 2025.  Watch the full interview here: https://youtu.be/VGS-1HnIKM4 TIME-STAMPED SHOW NOTES: (00:00) Introduction to Social Media Strategy (02:50) Analyzing Successful Content (06:14) Learning from Underperforming Videos (08:55) The Importance of Hooks and Storytelling (12:07) Shifting Focus to Business-Driven Content (14:57) Evaluating YouTube Performance (18:09) Refining Content Strategy (21:03) The Role of Analytics in Growth (23:54) Conclusion and Future Directions Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

In this episode, we'll discuss helpful Amazon advertising strategies, Amazon Marketing Cloud, Search Query Performance, and even some suggestions for the best Ethiopian restaurants. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us as we welcome back George Meressa of ClearAds Agency, to the Serious Sellers Podcast, where we talk about Amazon advertising and e-commerce strategies. We discuss how tightened margins and increased competition from Chinese products are impacting sellers. The conversation covers the role of AI in leveling the playing field for non-native English speakers and the significance of external traffic sources like TikTok and Google Ads. We also examine the rising influence of larger brands on Amazon and the higher entry barriers that are discouraging new sellers. Our transition to using Pacvue for Amazon advertising and the emphasis on improving listings to enhance conversion rates are also key highlights. In our discussion on Amazon PPC campaign optimization, we focus on strategically reducing wasted ad spend and reallocating resources for better performance. George and Bradley share insights on identifying inefficient ad campaigns and leveraging tools like the Hemingway app and Pacvue to simplify language and automate bid adjustments. We explore the importance of enhancing listings through effective keyword use and optimizing Q&A and reviews, which are crucial for ranking. This conversation emphasizes how strategic budgeting and allocation can uncover easy wins and growth opportunities for Amazon sellers. Listen in as we explore modern advertising strategies and data utilization on Amazon. George discusses optimizing sales through effective keyword analysis and the benefits of using Amazon Marketing Cloud for insights into new-to-brand sales. We also touch on the value of Amazon's B2B reporting and the challenges of sponsored TV ads for ROI-focused clients. The conversation highlights the enduring effectiveness of sponsored product ads and the importance of maintaining advertising spend on high-ranking keywords. Finally, we share a lighter moment, connecting over a shared appreciation for unique ethnic cuisines, with a particular focus on Ethiopian food.   In episode 622 of the Serious Sellers Podcast, Bradley and George discuss: 00:00 - Amazon Advertising and E-Commerce Strategies 04:42 - Optimizing Amazon PPC Campaigns 09:48 - Automated Bid Adjustment Strategies for Success 14:41 - Amazon Advertising Strategies and Data Utilization 15:09 - Understanding Amazon Search Query Performance Keywords 19:03 - Advertising Strategies and Best Practices 21:26 - Benefits of the Amazon Bestseller Badge 26:17 - Shifting Focus to Organic Sales 29:55 - Discussing International Cuisine Preferences 30:29 - Exploring Unique Ethiopian Cuisines Transcript: Bradley Sutton: Today we've got George back on the show for the first time in a couple years and we're going to talk about a wide variety of subjects, including general Amazon advertising strategy, AMC, Search Query Performance and even some suggestions for the best Ethiopian restaurants. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for Serious Sellers of any level in the e-commerce world. And we're here in Milan, Italy, at our Avask and Helium 10 workshop, and just fresh off the stage is George. Now I'm going to be asking him a little bit about what he talked about, because I was in here recording another podcast so I didn't get to hear him. But, George, it's been a little bit since you've been on the podcast. Welcome back.   George Meressa: Thank you so much for having me. It has been a while yeah.   Bradley Sutton: Yes, yeah. So now you flew in here, you're still based in London.   George Meressa: I am, yeah, I'm in London.   Bradley Sutton: Excellent, excellent. So I'm going to need some restaurant advice. I'll be going there two times in the next couple of weeks, so you'll have to give me some great local eats.   George Meressa: Absolutely, I'll give you my advice. I've been told I have horrible advice, but there's one or two winners, so then I'll get you with them.   Bradley Sutton: Excellent, excellent. Now we're not just here to talk about culinary things, were here to talk about you know what, what your specialty is, which is, you know, Amazon advertising, just Amazon in general. And so I remember the last time you were on the show. You know you talk a lot about DSP. Dsp obviously has come a long ways, but just in general, what are the biggest things that have changed in the last couple of years that advertisers are dealing with now? Or you know some new feature that they have access to? That wasn't around the last time you were on the show.   George Meressa: Yeah, it's a good question. So I think the biggest thing we've seen is just how margins are being tightened for sellers. So there's been costs that have increased in so many different areas, like warehouse costs. The cost per click just has increased in general, and not only that, but we've also seen a whole range of competition come within Amazon, so a lot of cheaper products coming directly from China and I think AI has had a massive impact on that where now Chinese sellers are able to have content that matches up with those who speak the native languages, like English in the US and other marketplaces and Temu has been one as well. It's just been a competition where you can find products at such a lower rate.   So there have been a few big components. Outside traffic as well has played a big part too. So getting viral stuff coming through TikTok, people really homing in on Google Ads they've had an impact and also the bigger brand as well. I think a lot more bigger brands are putting their products on Amazon and because they have the awareness, the conversion rates are just naturally better and they're coming in and just sweeping in and taking a considerable amount of market share. So there's a whole sea of things happening. I think one of the biggest things we've noticed, though, is there's less newer sellers, because just the barrier of entry is a little bit higher than it was when we first uh, when we last had the conversation. Bradley Sutton: Now you guys, uh, I know, um, in the last couple years you know, switched over to Pacvue, uh, for software, another one of our companies. So you know Pacvue is not just Amazon, you know, it's a really a lot of multi-channel. So are you guys leveraging advertising now on other platforms at all? Are you strictly still pretty much Amazon advertising?   George Meressa: So we're mainly Amazon advertising now. I think the biggest change that's happened since we last spoke is, uh, we're now working within the listings too, so leveraging some of the skill set we brought in from outside um, those who've run amazon brands and done really well and they've been able to help us to grow the conversion rate, because ultimately it comes down to the conversion rate and the sales. So and sometimes it's quite straightforward fixes it could be standing out with images, it could be keywords in the back end that most people forget to put in descriptions, titles, and just really working with that, and other times just that product is kind of hitting the end of its life cycle and that's   one thing we've noticed is the life cycle of products are kind of diminishing more and more since last being here.   Bradley Sutton: Yeah, I imagine that's kind of a benefit for you guys, because if you're only an advertising agency, you know you can only control the advertising. But if they've got a crap listing or they don't even have the right keywords, it's a little bit hard to change things. But if you're able to go in there and help people from a to z, then it just makes the advertising, I imagine, much more effective too.   George Meressa: Exactly that. So it's a kind of massive flywheel effect. When you get the listings right and you have a kind of superior product or product that stands out, it just makes everything else flow better. So you could, you know, um? On extreme examples, we've seen exceptional products of high barrier or high barrier to entry products, where they have very basic PPC campaigns, but they just rank, they just do well, and on the opposite side you have other products that are similar to what's out there and it's very difficult to get that edge. I think when I first started doing Amazon pay-per-click, you know you had the auto campaigns. Manual campaigns were just introduced. There wasn't much data. I mean there wasn't much competition, so it was easy to run it. But now I mean the data that we have access to with Amazon is unbelievable. It's unbelievable what information you can get right now and I think that is still probably the biggest edge a lot of people can have against their competitors is actually taking advantage of the data and knowing what to do with it.   Bradley Sutton: Now what is one of the most common I don't know if I can say mistakes or things that you're changing like now you take on a new client and now you do have the ability to go in and modify some things, both on the advertising side of what they were doing, but both on also on the listing, you know, side or keyword side. What are some things that are like oh my goodness, like we've had so many customers who have done this wrong and this is like the first thing that we check for to change. Does anything stick out in your mind?   George Meressa: Yeah, it's very simple. So we look at what can we bring down, what can we bring out? I mean, what can we bring down? What can we bring up? They're the two simplest ways of putting it. So what can we bring down? Where in the campaigns that we're looking at is there wasted budget? Where that, where the resources haven't been allocated well right? So this could be campaigns that are getting a very high amount of clicks but not any sales. So that's a. That's just a more straightforward basic um, um kind of uh example. But on the other hand, you can also have keywords that have a decent a cost, a horrible conversion rate, and that's where most of the budget's been distributed. So the more budget and ad spend a company has when they come to us, the stronger the chances that we will find something to improve. So that's the first thing we do is okay, what can we cut back? If someone's got, you know, you know, 10 000 a month ad spend or 100 hundred thousand a month, and we can reduce it by 10%, 15%. Then we got opportunity with that additional budget to put it in places where it is working, or untapped opportunities. That is going to be an easy win. So where is the easy wins, is the quickest thing, and reducing that spend and cutting the cost is the first place we go. So that's the first thing. And then the second thing is what can we bring up? Where is there potential for growth? And this is where we kind of dig into Search Query Information. Where are certain listings organically positioned well or getting a good proportion of sales that you're just not pushing through PPC right? And when we got that information, we can then create campaigns to then test okay, what would happen if we put some campaigns behind this? Would their positions improve? And most of the time the conversion rates are strong, as strong as they and they are shown on Search Query Data. Then they move and it works well. So, from a PPC side of things, that's where we see the quick wins. Um, on a listing side of things, it's very basic things that get missing. I mean the amount of companies we look at where they just haven't got back-end keywords and they don't have, uh, their descriptions fleshed out and their, their, um, their bullet points haven't been reviewed since they first launched the products because they've got so many products. Amazon is looking at the listings to look at what is this product relevant to what is. What is the search terms that are most likely to entice a sale. So we go a little bit further as well and kind of work on um Q and A as well. How can we maximize the, the amount of questions that are answered around the products and making sure that the type of answer that's given is what amazon's looking for. So, especially with Rufus so there's a science paper that uh was recently published where amazon actually say they, they give more um, they put more weight in terms of ranking to the questions and answers and the reviews as opposed to the product description. So really making sure that all of the content it works well. I think one of the things I've just shared downstairs as well is um using simple language, right. So a lot of people things I've just shared downstairs as well is using simple language, right. So a lot of people forget that, just using the US as an example, the average reading age is of a seventh grader, right? So if the average reading age is of a seventh grader, why not use this much more simple language within your listings to really convey the message? Because then, ultimately, you're reaching 100% of your audience as opposed to reaching, you know, 40 or 30%. That in itself could have just tremendous impact and it has, we've seen in our clients in terms of the conversion rates. So I just spoke downstairs a really cool app to use is Hemingway, the Hemingway app. So with that app, you can just put your listing title in there and it will teach you to just use more simple language. Right, there's no, there's no, there's never any issue in doing that, and actually you could reach a much, much larger audience, especially if you're selling a complex product. That is the art. If you sell a complicated product to complicated ingredients, you know, really conveying the um, the benefits. And just moving back to what you mentioned, Pacvue that's been a game changer. One of the big things that it's allowed us to do is allowed us to put in rules so that we can automatically make bid adjustments that humans just can't do as well, right? So just to give you a few examples, we can put in rules which say, okay, if, uh, the position in organically is X, make X change within the bids, right. So if this and if the conversion rate threshold is above this, increase the bids, right. Doing this is just one layer, right, and that's helped a considerable amount in terms of ensuring that it's done in real time. That's the first one. The second thing is doing um, increasing bids, budgets during certain times of the day and week, right. So we found out, all of the tools we've used, patfuse being the most superior in terms of getting that right and homing in. You know, you can ask someone, a VA, you can ask a special, a specialist account manager who's been doing it for donkey's years, to manually sit there and do that, but it's not going to meet the human, it's not going to meet, uh, the tool's ability to do it at such a rapid rate. There's so many things that we do within those tools now where we're now focusing more on a strategy and we're allowing the tool to do the mundane clicking and ensuring that the campaigns are given the best possible, uh, chance of succeeding. So, um, that's kind of how we use the tool and I think, is getting to a place now. If you're not using these tools, you're going to fall behind, like you cannot. It's not like those old days where you could just click and make the budget adjustment. Amazon is checking all of the position and ranking every time a search is made for your products, right? So you want to take advantage of that, especially if you're doing good volumes. You're getting good traffic, getting good impressions. You really want to be on top of it.   Bradley Sutton: Want to keep up to date with trending topics in the e-commerce world, make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce in other countries, the latest changes to Amazon Seller Central countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like Newegg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Now, one thing you mentioned a couple minutes ago was about the Q&A. So let's say, you know, just organically, nobody has left that many questions and so obviously that means there's not that many answers to. So does this mean that you're just getting like some Amazon customers to write some questions so that the seller or the account manager can answer them, or how do you get the right questions and answers on there?   George Meressa: Very good question. So I'm going to step a bit back, Bradley. So you can use a tool like AHREF, right, and you can ask a question about a product, right, and it will give you the most asked questions on Google, right. So that's where you can do the research and be more data focused. So I'll give you an example there was some sort of nail varnish that one of our clients sold. When we put that product into AHREF how to remove the nail varnish it was the biggest question I was asked. It was getting like 20,000 to 30,000 searches a month.   So, firstly, it's about finding the right questions. Where is the itch right? What are people asking? Right? And then, when you find a few of these questions, then we encourage friends and family and there are some other ways you can do it. I just would need to speak to a team about how to do it, but in the day-to-day of the business. But what we find is, when you do that and then you answer the question as well, there's Amazon Comprehend. So Amazon Comprehend is a tool that allows you to ensure you answer the question in the right way.   So you're not neutral. So either positive or negative, and it's about being as black and white as possible, and we've noticed that Rufus picks up on this as well. So, um, you want to make sure that you're answering those questions. Um, well too. So, um, don't be vague. Um, try and be yes or no. Um, does it answer the question is this a product that removes? Uh, you know how does this product remove nail varnish easily? Yes, it does it. Does it X, does it X, Y and Z? And actually what we did is, when we actually did the research on some of these tools like AHRef, SEMrush, we found that when you go to the listing, you can actually put some visual aids of showing step-by-step how easy it is to remove it. So there's a whole range of ways you can find it but this has been really, really useful for it.   Bradley Sutton: Um, you, you also mentioned, you know, Search Query Performance and I think that's just a great data point, that that Amazon. I think none of us really ever could have predicted that Amazon would, would, would give. Um, I think you touched on it. But, like, my main thing is, I'm looking at keywords where I've got a better conversion rate for purchases, that, then the overall and then yeah, you know, checking. Maybe I'm not advertising for it or maybe I'm not ranking high. I need to double down and then maybe the ones I'm not converting as well, maybe I even dial back on the spend because I know, you know, it might not help me much with my organic ranking. Uh, because I'm converting poorly for it. What other uses other than just those, those two that are using the search performance data for?   George Meressa: That's a good question. So, as well as looking at conversion rates, looking at what is the potential on that keyword, if you're getting three sales a week from that keyword and there's 25 sales, is it gonna be better use of your time to go for another keyword that you may be getting free sales, but there's 400 sales a week, right, so it gives you the potential that keyword has for you to grow in it and make more sales. So that's the first thing. Another thing as well is Amazon doesn't make this clear, but there's two types of keywords that you have within search query, so you have more discovery keywords and you also have more kind of intent based keywords. Right, and you can figure out where these keywords lie by just looking at their kind of um, the click percentage share, and you can also look at it from the add to cart share as well.   So there's going to be certain keywords where people just are more likely to buy quicker, and so they're the keywords really good to really understand as well, because effectively, this is going to be better use of your money. So if you can find those keywords where the conversion rate is higher, then you're likely to kind of do more with that. So there's some of the ways we use search query and I know they've gone a step further with my team as well where you can actually reverse, engineer and figure out, ok, depending on how many sales there are for a certain keyword and how much competition there is. There are for a certain keyword and how much competition there is, if you get X amount of sales for that keyword per day, this is how much it's likely to cost you per click on average to see what it would look like to move you up organically. So that's what search queries can do if it's in the right hands.   Bradley Sutton: What other new Amazon data points you know, like brand metrics or things like that, are you guys leveraging to help you make decisions?   George Meressa: Good question. So I think one of the I was just speaking to Ben just last week and I think one of the big things we noticed recently is just the B2B reporting through the child ace and so you can see now how many sales you'll get in from B2B customers. So I think that's been interesting. So I think anyone who uh is sales on amazon and they should just apply to and have b2b pricing. So if people wanted to buy uh larger units we're still quite early on into this, but we started to see certain trends of search terms where it's more targeted towards b2b customers and really taking advantage of those search terms as well and probably spending a bit we spend a bit more on them. So uh tape, some sort of tape for plumbers we kind of saw that. Yoga supplies we saw that. So there's gonna be a lot more we can do with it, but that's kind of one of the latest things that we've seen that we've taken advantage of.   Bradley Sutton: Are you guys leveraging AMC? I mean, AMC has been around for a while, but now it's kind of more getting a little democratized. It's not just for people with DSP. Have you been leveraging that at all for your clients?   George Meressa: Yeah, we've been using AMC for some time now with DSP clients, so there's a whole, there's a bunch of really cool things that AMC gives you in terms of data. So the first and most obvious way is you can now start to see how many new to brand sales you get through sponsored product ads. Uh, within the interface, you can only really see that for responsive brand. So it really, especially if you have, um a consumable product, you're able to see, okay, um, which, which keywords are responsible for bringing in new purchases where, um, they've never they've never seen your product I haven't bought within a certain time period. So that's been really useful.   Um, and leveraging that information, um, there's been. How else have we used it? Uh, we created custom audiences as well. So, um, you could exclude. So, within dsp, you can exclude those who may have seen your product 15 times, because they're less likely to buy after 15 times across the whole account as opposed to uh, as opposed to one um. So there's yeah, there's been a few ways, and I think this is going to be really good for uh, e-commerce brands now, the fact that we have it at our disposal within seller central, because before it was, you know, you had to go for an agency.   Bradley Sutton: So have you guys dabbled at all with any of your clients with a sponsored tv?   George Meressa: uh well, we haven't seen it work. We have, um, it just seems to waste a lot of money, um. So most of the clients that we deal with they're kind of more ROI focused. They want to grow. We haven't really had anyone yet with us. I know Matt has his previous agency that want brand exposure and are prepared to spend 20, $30,000 a month on that. So we haven't. We haven't. We've tested, we've not seen the results. So we haven't, we haven't, we've tested, we've not seen the results. So we've kind of moved away from it.   Bradley Sutton: Um, what's maybe the best kind? You know, obviously there's a million kinds of ads now before, back in the day, say, there's auto campaigns, or there's broad campaigns, and then there's ASIN targeting and then now all of a sudden there's, you know, sponsored brand headline ads and video ads and throughout different times, you know different ones have been the most profitable or drive best ROI. It's a general thing to ask, but anything like any type of ad you see nowadays in 2024, 2025, going into 2025, that are just working better than others, that you're like, hey, everybody needs to be making sure they've got a good strategy with this type of campaign.   George Meressa: I think it's been sponsored product ads from the get go and I think they're still kind of the number one.   If you can get your ads to appear, your products to appear at the top of the search results for the right keywords, that is always going to outperform anything else.   So that's the first place is to kind of find those keywords that you're likely to convert better with, or you have been converting better with, and pushing them top of page placements through sponsored products. We tend to find that 70 of our budget goes to sponsored product ads and then if we start to see, okay, there's common themes across certain keywords where we do convert well through sponsored product ads, then we would take those keywords and put them into sponsored brand ads on exact match to really push them that way. So they tend to and have done so for a while perform the best. Every now and again you get ace in target campaign and category targeting. That works really well, especially if a particular product is superior across the category. So if you have that kind of product where your average rate and count is a lot higher, then that's another option as well to kind of really push and with those kinds of terms, if someone has searched for your competitor and they end up buying your product, then Amazon's gonna favor that a great deal more too.   Bradley Sutton: So the question I have is kind of like, I'm not sure if there's one right answer, but everybody has differing opinions, so I just want to get yours is a common one that people have is like hey, I'm on a key keyword that's relevant to my niche, but now I'm already ranking high organically. You know, like, like, should I pull back on my, my spend? You know, like, maybe before I was always going for top of search for, for sponsored ads. But you know, like, my philosophy in the past has been I want as much real estate as possible. You know, I want to go ahead and have that sponsored brand headline ad. I want it to be the one of the first sponsored ads. I want the organic rank. You know, maybe I'll have a video on the page just because now it's pushing competitors. But you know, is it, is it possible that I'm maybe cannibalizing some organic sales because they clicked on the sponsored ad when they probably would have bought my product anyways? Where do you sit on this, on this kind of debate, I guess?   George Meressa: Good question. So, um, if you have the bestseller badge, you want to do everything within your power to keep that velocity of sales up. You want to make sure that you have more sales within that category than anyone else, because when you get that badge, amazon also already knows that you are the best in that category with what you sell. So there's going to be places that Amazon will show your products that you just would not have access to otherwise. So there's a whole range of benefits that you see would not have access to otherwise, right, so there's a whole range of benefits that you see. Not only that, but when you're positioned and you have the best seller badge, you actually have a much higher advantage compared to your competitors in terms of the price you pay per click. So we tend to also find that the cost per click is lower.   So when one of our clients actually cuts back or when they lose that bestseller badge, it's so hard to get it back. It's really, really difficult. Effectively, what you've done is you've created a moat. So if you've got those number of sales in, you're making a profit. You do really want to work hard to keep that momentum of sales. If it's working to cut back, it could be dangerous.   I would probably consider encouraging people to look outside of Amazon. If it's working to cut back, it could be dangerous. I would probably consider encouraging people to look outside of Amazon to kind of compliment what they have. But I mean, there's been just too many horror stories I've heard and seen where people have, like, positioned really well, doing great sales, and then a few people with VC-backed money come in, really push PPC, run their campaigns that are lost for a while, and then, um, they take the best seller badge and they just can't get it back. They don't have the resources like some of the other companies do. So if you're in that fortunate position, you should be doing everything you can, and I think one of the key metrics you should be looking at is how many units of sales are you pushing compared to some of your main competitors? Um, just to make sure that? uh, yeah,   Bradley Sutton: Somebody's just getting started and they want to start budgeting. Uh, you know, maybe it's tacos or maybe it's like, hey, how much should I put aside? You know, like because the worst thing they can do is just budget for the product, for shipping and getting started, and they have no budget for PPC. But nowadays I think the amount of advertising we kind of have to do is more than ever. But you know you can't do it to the point where you lose money. Is there a number where you're like, hey, you should budget this percent of, like, your initial order or this amount of money weekly or something for somebody so they can really make sure that they've got enough budget where they don't run out and then now they can't run advertising.   George Meressa: So somebody, so they can really make sure that they've got enough budget where they don't run out and then now they can't run advertising. So what we look at, especially when someone's launching a product, is okay, what terms are you going to want to go for to begin with and work backwards in that way? So if you have a product, strongly encourage you. Well, try and get brand registry from the very, very beginning so you have access to brand analytics. Get the products in. You're doing a variation; it's going to be easier to get this information. But what we tend to do is look backwards and go okay, what are the keywords that we're going to target and what impressions and clicks and conversions do they get a week? What do we need to achieve to begin with? And then how much do we need on average, working on some scenarios, to have more of an educated guess, and we work backwards in that sense.   And then we have phases as. So we might have four or five phases. So at the lower end of the phases, we've got those search volume keywords. I'll get in maybe 5,000 searches a month and we start there and then we kind of go right. Here's five keywords in phase four and what we're going to do with these keywords is start off with that and we're going to have X amount of budget. So we do have a tool in-house where we kind of figure out what we, what we need to spend and then we kind of move up the phases. The moment we start to see movement in organic positioning, um, but at the beginning is going to be, you know, I mean you obviously should probably going to sign up for vine and get those reviews coming in it's going to all factor in at the beginning. If you're getting really good reviews, you're getting really good conversion rate, then then you're going to have to have some budget, additional budget, to just help you with that momentum   Bradley Sutton: Another question I had was I think in the old days you know, I don't know, maybe six years ago or so a lot of, if not the majority of sellers, when they're trying to optimize their advertising, is like strictly ACoS, like hey, I have a cost goals at the campaign level, at the keyword level, whatever. Nowadays that that's not enough. You've got to be looking at ROAS and different things like that. What is your suggestions out there as far as managing your advertising in a more holistic way, instead of just strictly looking at that one ACoS metric that we did for so many years?   George Meressa: ACoS is certainly an important metric to look at, but that shouldn't be your key KPI. I think the conversion rate should be ultimately right at the top and TACoS then comes in later, should be prioritized more than ACoS, because there may be some sacrifices you have to make with ACoS for the benefit of organically getting ranked better and start to get more sales. I think the biggest shift that we're seeing is more sales across every. Well, most accounts we're looking at is coming from paid ads compared to organic ads from the past. So trying to reverse engineer that where you're having more coming from organic, is going to be key because that's going to give you a stronger moat compared to your competitors, if you can master that. So and there's been some extreme examples where we've had one or two clients where they have a higher price point when it comes to their product, but the conversion rate has been um, not as good, right. So PPC they have additional margins compared to their competitors where they can rank higher than them, I mean where they can position behind them on paid ad, but organically they're not running the moment. Moment their ads stop running, their listings go down, right. There's no history there organically. So it's heavily reliant on PPC. So, and that's why ACoS can be a dangerous game, if you're constantly measuring ACoS and you're going with the terms with the lowest ACoS and you're pushing them, every ACoS is just going to continue to climb and climb, and climb and climb. And for someone who's a little bit more strategic, um, and using data to their advantage and they're focusing more on the keywords where the conversion rates are higher and they're positioning better, they're going to come in and they're going to take those positions off you. They're the ones that are going to come and start to slowly win.   There's one example of one client where we didn't want the main competitors to even know that we were competing for those terms. So we went for those slightly obscure keywords that get maybe a number like 20 sales a week, 30 sales a week, and we pushed those keywords to get the velocity and we started ranking and we started to understand what kind of keywords relevant to us and then we went for those core keywords that everyone else goes for, right, and then that way we were able to then easily kind of come in and take organic position and rank, and that's how you should be thinking now. So a few years ago ACOS was our main KPI. Now it's just something we look at and it's really difficult actually to share with people. That way of thinking now is such it's so short term it's not going to allow them to kind of really see this for a year good points.   Bradley Sutton: Now before we get into our last questions. If people want to reach out to you to get more, information on what you do and how you can help them out. How can they find you on the interwebs?   George Meressa: So clearadsagencycom is the URL. Just search George Meressa on LinkedIn. I've got an obscure last name M-E-R-E-S-S-A. I think there's no one else with that. I'll just say George Meressa, so you'll find me. Connect with me there. But yeah, that's probably the best place.   Bradley Sutton: Favorite Helium 10 tool of all time.   George Meressa: Cerebro.   Bradley Sutton:     And something that you know. Maybe you don't know if we have or not, but you're like man, I don't think Helium 10 has this. If I was in charge of Helium 10 or this is the task I would give them that would give me more value.   George Meressa: I mean, you've got a Genie in there. Now we need the reverse, what helps you get money back. So that's what's, and it's free. So that's probably one I would have suggested, but you've already done it, so that's a box already ticked. I can't really think right now of anything I want. I think you've got the package. I think the data that we found has been, um, it's been so solid over the years. I think you, you're one of the very few companies who've had this data for so many years, and I think that's always been important to us. Um, but yeah,   Bradley Sutton: As you know, I'm going to Ethiopia for my first time. Obviously, I'm ordering lots of injera, but what's a couple of dishes that you recommend? Maybe even a dessert? I've never had Ethiopian dessert, so what are some things I should be looking for in some uh restaurants? I can call it by name and they'll be impressed that I know.   George Meressa: Okay so first, what you gotta do is you gotta find those little places where they're making coffee. There's like an old lady wearing all white and she's she doesn't have to be old, she could be young but like, um, like, and they're just making some coffee, the freshly brewed coffee. Get some of that, you're gonna love it. So that's the first place to go. And then, um, when it comes to India, the India is actually quite different to what you get in the uh, in the states and in the UK it's they use that.   It's that really brown sourdough. I don't know if you've had that version. It's usually kind of white flour they use in in your kind of Europe and the western world, but that's quite sour, so it's going to be interesting for you. I mean, you can take spice, right? Yeah, so I love ASAP. That's like the red sauce with the egg and the chicken and that is not my favorite, but, um, yeah, I think that's probably in Jera is like the most common thing to have there. So that's what I recommend.   Bradley Sutton: Love it, love it. That's the. It's a top three cuisine for me. Like I'm all for Mexican food, Korean food and then Ethiopian food is there, so like it's always been on my bucket list to go and I'm finally going only for a day, but maybe next time I'll be able to go for more.   George Meressa: That was the most random thing, though, and I think you told me three years ago. I was like George, do you have Ethiopian food? I was like yeah, and he's like I love it. And I was like what it was? Bradley was the last person food. It's like crazy. Anyway. I don't have many people that come up to me and tell me that and this is like an intimate cuisine for me, like I have it at home. I grew up with it, like growing up, and it's just there and um, and now you know you absolutely love it anyway. Crazy.   Bradley Sutton: Love it, love it. I will people know I march the beat of a different drummer. I don't like to go with what's the norm and that's definitely not the norm and I love it. So if you guys look up, uh, Yelp, if you have an Ethiopian restaurant near you, and give it a try and trust me, you're going to love it.   George Meressa: Thank you so much for having me, Bradley.   Bradley Sutton: Thank you for being on here, and we'll bring you back next year to see what you've been up to.   George Meressa: Sounds good.  

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.Chapters/Timestamps:0:00 - Intro: Meet Cody Barnett2:10 - Cody's Journey into Physical Therapy6:45 - Building a Niche: From Runners to Pickleball Enthusiasts11:20 - Creating a Unique Patient Experience15:35 - Marketing Strategies: Email, Social Media, and Community Events21:00 - Cash-Based PT Practices: Lessons from Wichita26:10 - Best Advice for Aspiring PT Clinic Owners30:45 - The Biggest Changes in PT: Challenges and Opportunities36:15 - The Rewarding Aspects of Running a PT Business41:00 - Parting Shot: Helping the 90% Who Need PTWe cover:How to Start a PT Business: Cody's journey and tips for new clinic owners.The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.Cash-Based Practice Model: Cody's bold move to leave insurance networks and its success in Kansas.Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

Join David Waters and Will Miles for an exciting episode as they break down the Florida Gators' momentum heading into their rivalry matchup against Florida State. Coach Billy Napier and his team are turning the page after the big win over Ole Miss and preparing for this crucial game, with FSU having won the last two meetings. Plus, we've got breaking recruiting news as the Gators land three major flips! Headlining the group is four-star linebacker Ty Jackson from Loxahatchee, FL, who flips from USC. Jackson, ranked as ESPN's top linebacker in the country, brings impressive stats including 135 tackles as a junior. We also discuss WR Muizz Tounkara's flip from Arizona and OL Jahari Medlock's commitment, bringing Florida's 2025 class to 18 commits and ranking 18th nationally. #FloridaGators #CollegeFootball #BillyNapier #GatorsBreakdown JOIN Gators Breakdown Plus: https://gatorsbreakdown.supportingcast.fm/ Get Florida Gators merch at Fanatics: https://fanatics.93n6tx.net/DVYxja Get Gators Breakdown merch: https://gatorsbreakdownmerch.com Questions or comments? Send them to gatorsbreakdown@gmail.com You can be the difference! For the first time ever, YOU can directly impact the outcome on the field by joining Florida Victorious! Want to help the Gators win? Want a better game day experience? Just like when you pack The Swamp, your unwavering support through Florida Victorious empowers the Gators to be their best! Join today and be the difference in making the orange and blue victorious. Visit https://floridavictorious.com/join-now/ and SAVE 20% on your first month using promo code: GATORSBD Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for an inspiring journey through the life of Michael Chernow, as he shares his incredible transformation from battling addiction to becoming a wellness advocate and successful entrepreneur. From overcoming personal struggles to launching renowned restaurants, Michael's story is a testament to resilience and purpose. Discover his daily habits, morning routines, and health practices that have fueled his recovery and success, including the role of fitness, nutrition, and community in shaping his wellness-focused lifestyle. #addiciton #wellness #health   Michael Chernow IG: @michaelchernow === Thank You To Our Sponsors!  Birch Click here https://birchliving.com/healthyself to get 20% off your Birch mattress plus two free pillows. Puori  Click here https://puori.com/drg and use code DRG for 20% off the already discounted subscription prices. Siphox Visit siphoxhealth.com/healthyself to get 20% off your first at-home blood test and start your journey toward optimal health. Cornbread Hemp Just visit cornbreadhemp.com/drg and use promo code DRG at checkout === 00:00:00 - Introduction to Michael Chernow's Story 00:00:02 - Overcoming Addiction: A Journey to Success 00:00:32 - Transition from Addiction to Purpose 00:01:10 - Family Values and Lifestyle Changes 00:02:40 - Seeking Escape from Pain 00:05:04 - A Cry for Help: A Turning Point 00:08:33 - The Overdose Experience 00:11:14 - Realizing the Need for Change 00:12:27 - Eye-Opening Moment: Facing Myself in the Mirror 00:14:47 - Surrender: Turning My Life Over to a Higher Power 00:16:30 - Morning Routine: Starting the Day Right 00:23:29 - Importance of Community in Recovery 00:25:30 - Movement and Nutrition's Role in Sobriety 00:28:21 - My Journey into Movement and Mindfulness 00:35:59 - Joining the Dr. G Community for Health Tips 00:40:14 - Living in the Present and Making the Most of Today 00:42:35 - Insights on Sleep Patterns and Productivity 00:43:44 - Discussing the Challenges of Waking Up Early 00:45:29 - Traveling and Maintaining Sleep Discipline 00:49:34 - Introduction of Creature Sleep Product 00:51:25 - The Journey from Addiction to Entrepreneurship 00:55:13 - Launch of the Meatball Shop 00:56:55 - Transition from Restaurants to Wellness 00:59:58 - Shifting Focus to Wellness and Creating a Brand 01:03:05 - Nutritional Benefits of My Oatmeal Brand 01:04:33 - Giving Back: Supporting Addiction Recovery 01:06:01 - The Life-Changing Power of Simple Habits 01:07:10 - Final Thoughts on Change and Commitment 01:10:19 - Embracing Your Strengths in a Diverse World