Where Ideas Launch - Sustainable Innovation Podcast

Keeping families healthy is an ongoing effort and a passion for Rayne Guest, an innovative and forward-thinking female entrepreneur and the founder and CEO of ArrowClean. While living in Los Angeles, Rayne was inspired to launch her career in the green industry, developing customised recycling programs for hotels and other commercial properties. Vowing to change the game, Rayne created a successful company that manufactures an EPA-regulated device that attaches directly to a facility's water supply to produce a hypoallergenic disinfectant proven effective in killing COVID-19. ArrowClean is a state-of-the-art on-site disinfecting and cleaning solution that is safe for humans, animals, and the environment. ArrowClean is used in schools and industries that understand that toxic disinfectants poison their workers, clients, and the environment.

Deenah is the Owner and Creative Copywriter at Words to Live By: A Copywriting Studio focused on serving values and passion-driven brands and entrepreneurs. Specialising in Brand Messaging, SEO Website Copy, and Email Marketing, Words to Live By is committed to writing copy that is backed by psychology and poetically executed.

I don't know anyone (they may exist, but I don't know them) who endured the last 3 years, without some significant pain alongside it. That said, we can't always live in the pain, and as I advocate to my clients, gratitude goes a long way to healing and pulling the threads together again. Those of you who know me, know that I juggle many things in my business life, at varying levels of success. 2022 has been a year that stretched me, and I intend for 2023 to be the year that I bring myself back together, consolidate, and grow the way I want to impact our planet. For the last few weeks, I've been running a gratitude campaign on LinkedIn and on Facebook, and this is the opportunity for you my listeners to join the party. Here's a summary of my 12 days of gratitude for 2022.

Jen is a copywriter and editor for sustainable businesses and those that are heading that way. If you're saving the world but struggling to write about it, Jen can put your actions into words that get noticed. Jen is pivoting into copywriting after 16 years as a German-to-English translator and editor for clients working on climate change. She's a published writer and is now using her communication skills to help clients sell their ethical products, green services, and planet-friendly content.

Jaime Snell is the founder of Eco Crates of America and The Eco Mama Podcast. After taking time off from her career to focus on her family, she put her energies into developing her own company, Eco Crates of America. This organization provides a monthly subscription program of carefully curated items for your home that are safe and non-toxic, and eco-friendly.

Katie Skelton, founder of Little Green Duck, is a business consultant and strategist who helps impact-led entrepreneurs to untangle their ideas, manage projects and maximise their impact. Katie works on a personalised basis, and will always get to the heart of the areas of support that her clients need, before suggesting a solution. She loves to discover innovative, forward-thinking businesses and connect with new people so please go and find her via the links in the show notes now.

Irete Hamdani is a female solopreneur and founder of askBelynda, a greentech startup helping reduce our carbon footprint. askBelynda offers a Google Chrome extension that recommends sustainable products to consumers while they're shopping online. She has a Computer Science MSc. with honours from Tel Aviv University and is an AWS Certified Associate Developer and Solution Architect. Irete uses her 25 years of tech experience to develop askBelynda. She believes in a greener future with the expansion of sustainable consumer goods. Irete resides in Denver, CO, with her husband and two daughters.

Tara Pigott is a freelance Graphic & Brand Designer. She helps sustainable and positive impact businesses visually communicate their mission, values, and messages through intentional branding and design. Her mission is to be able to help such businesses create strong visual presences so that they can powerfully speak to their target audiences and make a greater impact in the world. Outside of work, she is a competitive powerlifter, so spends many hours in the gym lifting heavy weights.

Selina is the Founder & CEO of Recloseted, the first one-stop consultancy for sustainable fashion. Recloseted launches + scales sustainable fashion brands and helps existing brands become more conscious through their programs and consulting services. Selina leverages her experience working at startups and Fortune 500s, and now leads an all-star team of consultants, sourcing experts, and material scientists to transform the harmful fashion industry.

Nancy Hyne is a sustainability advisor and founder of True Horizon Sustainability Strategies. Her mission is to support SMEs with no-nonsense strategy and support. Getting to the heart of your sustainability goals, Nancy helps impact driven companies revamp their business model to balance people, profit and the planet. She's based in the beautiful New Forest area in the south of England, but works with businesses across the UK and the world. Her services include: Environmental certifications including ISO 14001 and B Corp Sustainability strategy development Stakeholder engagement Carbon emissions calculations https://www.linkedin.com/in/nancy-hyne-beng-msc-6999802/

Russ Avery is an eco entrepreneur, sustainable marketer, and CEO of purpose-driven brand consultancy Avery & Brown. With over a decade's experience of marketing sustainable brands, including six years in-house at two large corporate sustainability consultancies, Russ not only has a deep knowledge of sustainable and ethical marketing practices, but also of the sustainable and regenerative business movement. https://www.averyandbrown.com/ https://www.linkedin.com/company/avery-and-brown/ https://www.instagram.com/averyandbrown/

Davey and Daphnah help Eco-minded, sustainable conscious, and changemaking businesses maximise their impact through virtual assistance that goes beyond the basics. They help you get organised, connected to your customers, visible to your audience, and take on the mundane tasks eating up your day, as well as offer advice and tips on how to improve on your sustainability road map. Website: https://www.theecohelper.com/ Instagram: https://www.instagram.com/theecohelper Eco & Ethical Outsourcing Workbook: https://www.theecohelper.com/outsourcing-workbook/ LinkedIn: https://www.linkedin.com/in/davey-mcconnell/ Ecopreneur Community: https://www.subscribepage.com/ecopreneurcommunity

Michelle Miles is the Founder of the Sustainable Wedding Alliance, a purpose driven business with the singular aim of making the wedding industry more sustainable. The Alliance works with businesses of all sizes to help them to understand sustainability and develop long term sustainable strategies that will benefit the triple bottom line. In addition, Michelle also runs Fusion Events and Weddings, with a focus on organising environmentally conscious events and weddings for clients across Oxfordshire, Berkshire and Wiltshire. https://sustainableweddingalliance.com https://www.linkedin.com/company/sustainable-wedding-alliance https://www.instagram.com/sustainableweddingallianceuk/ https://www.linkedin.com/in/michellemilesevents

They are our present and our future, although it's not quite in their hands. This is the generation that's already bringing change to pale, male and stale boardrooms around the world, but will they run out of time? We talk about careers, sustainability and the journey of these young women to create a future they want to be a part of. Serena Coccioli  Serena is a Colombian-Italian who graduated in Ecological and Environmental Sciences from the University of Edinburgh building her sustainability career. Belinda Ng  Belinda is a youth advocate for sustainable food systems who has just completed an MSc in Environmental Technology from Imperial College London.  Kailin Jo Spencer  Kailin is a senior at the University of Washington – Seattle focusing on sustainable curriculum advocacy within the Foster School of Business and researching small business sustainability.

Is writing and publishing a book a good strategy for business and professional growth? Conclusion - do it, with clarity on your strategy. Tune in to this episode for some key insights for your book writing journey.

Kate Hall is the Founder of The Full Freezer™ and author of the e-book ‘The Full Freezer (Save Food, Save Time, Save Money)'. Kate helps households to reduce their food waste and cook from scratch more easily by using their home freezers more effectively. Unlike batch cooking, The Full Freezer Method is completely flexible and allows families to easily enjoy a wide variety of meals without any waste. Kate has been featured by BBC Food, Steph's Packed Lunch, Prima Magazine, and The Telegraph and has collaborated with more than 50 creators within health & well-being, parenting, and sustainability. With over 40,000 followers across Instagram and Facebook, The Full Freezer™ is transforming attitudes towards food waste and empowering parents to cut down on convenience foods and embrace home cooking. Kate lives in Greater London with her husband and two young children.

Gabriela Jauregui is the founder of The GuiltFree Agency. She is a brand strategist and Google Certified UX Designer. The Guilt Free Agency produces eco-inclusive strategies & equitable designs. They help sustainably conscious, inclusive, and social business showcase its values while building a community around their brand.

Sara Udin is a client, friend and absolute go getter and one for youth voices in celebrating on the podcast. Sarah is the founder and CEO of Amala Periods, Cambodia's first sustainable period underwear and education company. She spoke to me about what it's like being a Brit starting a business based in Cambodia. "These were all huge things for me to both emotionally, and obviously commercially to overcome when starting a period business in a country where periods are not spoken about periods are not considered clean they are to do with your beauty and intelligence. It's shown me that the period of education is missing. And that's why we're going to provide it.

" I think my favourite exercise when I started this book with my book coach was to write the publishers headline, and think about what I'd want people to say about the book. I'm going to share this with you now - let me know what you think!! "Insightful, unconventional, structured, and providing the reader with a framework that flexes to their needs and individual contexts and encompasses storytelling, practical advice and coaching in one comprehensive stream of thought, and provides you with the tools to make those tough career decisions with greater ease. It is a remarkably easy, thought provoking read"

Belinda Ng, is a client, friend and inspiration to me. she shares her thoughts on employment at major corporations, and on food security in this episode. "The question that comes up for me is how much of this is really embedded within what they're doing? And it's true to their core purpose? Or is it really just, you know, controversial greenwashing. And that they're just kind of saying this, because it's kind of part of a cool, trendy thing that all companies are doing now. And they can have a lot of money to market themselves in this way. But I think actually, I'm more hopeful than I am cautious. There's the cautious element is more that it's making sure I still have that critical mindset that my education has really shaped me to have to not just take things at face value, but really try and explore deeper ask critical questions"

Abortion ESG is a term I've coined to describe the implications of abortion on the environment, the societies that form us, and the governance tha's meant to protects us. A friend introduced me to the term Cognitive Polyphasia where different knowledge and rationales live side by side in one person. And this is definitely something we are all experiencing when attempting to tackle complex issues in order to make deliberate choices. If we consider that all lives matter, the dissonance becomes even louder. Because we take so much life in the broad sense of bandwidth, in order that we may preserve our own. This is precisely the decision many women make of the people I know personally around the world who have gone through the ordeal of terminating a pregnancy. I don't recall meeting a single one who is proud of it, talks openly about it, or does not sometimes wonder what could have been.

Should companies focus exclusively on maximising profit? Nothing in life is that straightfoward, and certainly not today when our understanding of how our world works has had quantum leaps. In this episode I explore the legacy of Milton Friedman with some needed food for thought on profit vs purpose.

Sarah Almond Bushell is an award-winning Registered Dietitian, ex NHS Consultant child nutritionist of 22 years and founder of ‘The Children's Nutritionist' who is working to reduce the stress around mealtimes for parents and is passionate about helping to cut the ties of generational eating habits, fuelled by misinformation and desperation tactics. We talk about diet change for climate change - tune in and let us know what you think!

The three engineers are on a mission to supply a book to every Primary school in the UK and encourage readers and children to join Scout's team (the book protagonist) to help better the planet. Let me introduce you to the 3 Engineers. They are: Nick – Chartered Senior Systems Engineer - 10 years at Babcock International Matt - Chartered Assistant Chief Engineer – 14 years at Babcock International – Lead Technical lead for several large programmes Jon – Chartered Project Engineer – RWG Renewables  www.the3engineers.com/books

Marie Lockwood is a teacher and the founder of Rebyl Vybes Rebyl Vybes - Helping you to enjoy life's little pleasures in a sustainable way. She and her mom prepare and ship home kits for those looking to start on their eco journey and pamper boxes so that you can indulge in some guilt free pleasure on a subscription model basis. Sam Pitman is an occupational therapist and the Co-founder of Eco Essex, an online community supporting you on your eco journey. Tune in to learn more about how they are making an impact. Connect with Marie on Instagram https://www.instagram.com/rebyl_vybes Connect with Sam on Instagram https://www.instagram.com/ecoessex/

Professor and Chair in Sustainable Energy Transition Engineering at Herriott-Watt University, Susan Krumdieck is also an Author, Podcaster and Documentarian on Transition Engineering. She brings some incredible insights. Before this recording, Susan said to me, the interesting thing emerging from her sustainable energy journey is that the role of engineering in the economy and policy is huge and not well understood, even by engineers. Today she wants us to dive into the underbelly of the economy where the engineers drive the engines of progress, and destruction… Sounds ominous!

Jenny Wright has been either working or volunteering with migration and migrants since 2001. She has relied on her project management, research and communications skills to dedicate over a decade of her life to consulting for non-profits and international organisations worldwide. She is currently working for the International Organisation for Migration (IOM). Having globe trotted around half the world - and soon to be living in her 10th country - Jenny is used to thinking on her feet, eating questionable food and living out of a suitcase. Directing her knack for writing to social media, she gained over 40K LinkedIn followers in a year and is in the process of launching her own blog (A Migrant's Guide) to share hers and other migrants' experiences of being on the move and living abroad. https://www.linkedin.com/in/jenkatetc/

Heather Burns is an independent ESG and sustainability consultant who for the past 15 years has helped global companies and NGOs find ways to improve and report on their social, environmental, and corporate governance performance. She has also helped to develop global ESG certifications and standards, and is the founder of a nonprofit business association focused on scaling business solutions to climate change. Her work in sustainable development (an initiative called Haiti Onward) was recognized as a semi-finalist in the 2011 Buckminster Fuller Challenge. Her interest in sustainability was sparked in 1998 while traveling and working as a Divemaster on a small island in Thailand, where the waters she dived every day were in rapid decline due to two local economies (tourism and fishing) battling over the same fragile ecosystem. Working with local residents, dive shop owners, and local fishermen, she and other divers formed an island conservation organization still in operation today. Her latest adventure involves teaching consultants of all types how to start and grow a successful ESG Consulting practice. Home - ESG Consulting Biz

Roz Edwards has been a business owner now for 30 years, initially in African Art and now with a collection of thousands of mannequins rescued from landfill. Roz started Mannakin from nothing, not even the mannequins, but she was determined to use her business acumen and creativity to create a meaningful sustainable business. Whilst researching mannequins she found an opportunity to create a business out of hiring them, to provide for her children while freeing herself from the restrictions of poverty. Today, Mannakin Hall in Lincolnshire houses a vast collection of mannequins to hire, the majority of which has been diverted from landfill. The unusual scenery within the grounds has created a popular film location, and a major source of Roz's wealth and business growth. Roz has also started Club Mannakin to help independent, creative business owners grow and scale. Find out more about her here. https://mannakin.com/guide/

Sally Dear is the founder of Ducky Zebra, a childrenswear brand that challenges the outdated gender stereotypes found in high-street kids' clothing. She was frustrated by the impact of gender stereotypes on her children. The language they were hearing, TV they were watching, games they were playing, and the clothes they were wearing, so she decided to tackle one of these areas, clothing, as a means to changing the narrative. During her early research she discovered the negative impact of the fashion industry on the world around us. It accounts for 10% of global carbon emissions and nearly 20% of wastewater. In the UK an estimated 350,000 tonnes of clothing ends up in landfill every year. She decided to run a different sort of clothing brand. Ducky Zebra supports slow fashion; and are passionate about reducing their environmental impact, being ethical and transparent. She's won competitions, and features, and is working to build this revolutionary brand into a household name.

Before Joining SYSTEMIQ, Tilmann worked with EY sustainability consulting and auditing - working for several globally leading corporations, smaller companies, and the German Government to support better transparency and trust in sustainability reporting. Previously he worked at Volkswagen Corporate Foresight, where he developed a Master Thesis on autonomous mobility for his masters degree. He also had experiences with German Development Association GIZ supporting a review of national parks Management of the Philippines and the DESERTEC Foundation. He holds degrees with distinction from University College Maastricht and IIIEE, Lund University. In this episode we talked about the journey to update our infrastructure and systems for solutions that are better for the planet, and the challenges in doing so. Systemiq (pronounced systemic) is also hiring!

Karen made her first garment at the age of seven. Having grown up with a black and gold singer sewing machine in the house, watching fabric come to life in her Mother's hands, she marveled at how a flat piece of fabric could be transformed and engineered into 3d clothes worn by the family. At 19, she started a small fashion business. She studied fashion design and fashion drawing at London's Central St Martin's School of Art. Later on she chose the predictability and dependability of corporate retail, immersing my geekish side into merchandising analysis.  KAIA Clothing represents a return to her earliest passion, with a desire to solve some of the sustainability challenges facing the industry in our lifetime. Sustainable Clothes| KAIA Clothing In this episode we talk about Karen's journey to building her sustainable clothing line. We discuss the role of culture and inequality in shaping our path and creativity. I enjoyed this conversation - I hope you do too!

Lola Fernandez was born in Spain, but considers herself a citizen of the world as she's lived and worked outside of her home country for more than half her life. As a girl she always had a love for nature, and grew up with anxiety about the future of the planet, and she became an activist at an early age. During the nearly 25 years she built a corporate career, but had a sense she was meant to do something more. She started toying with the idea of her own business, where she could set the values to align to what she really believed in. She left the corporate world to embark on the biggest adventure of her life, founding Green Cloud Nine.    

Tessa Clarke is Co-Founder & CEO of OLIO, a free app tackling the problem of waste by connecting neighbours with each other, and volunteers with local businesses, so that surplus food & other household items can be given away, not thrown away. OLIO has grown to 5 million users in just over 5 years, and its impact has been widely recognised, most notably by the United Nations who highlighted OLIO as a "beacon” for the world, and by Vivatech who awarded OLIO "Next European Unicorn".  Prior to OLIO, Tessa had a 15 year corporate career as a digital Managing Director in the media, retail and financial services sectors, and she met her co-founder Saasha whilst they were studying for their MBAs at Stanford University. Tessa is passionate about the sharing economy as a solution for a sustainable world, and about ‘profit with purpose' as the next business paradigm.

Sarah Barnes-Humphrey is a logistician turned supply chain mogul; passionate about collaboration, transparency, diversity – and doing better business. As the host of popular podcast, Let's Talk Supply Chain, Sarah puts people right at the forefront of an industry that's traditionally been about stats and numbers. From thought provoking questions and lively discussions to championing diversity and real people's industry success, Let's Talk Supply Chain and its sister shows Women in Supply Chain and Blended bring a breath of fresh air to logistics. Sarah is also the co-founder and CEO of innovative bid-and-ship freight platform Shipz Inc. Ensuring she practices what she preaches, Sarah is on a mission to redefine International shipping by bringing collaboration and diversity to the supply chain. Sarah has been voted ‘Top 100 Most Influential Women Leaders in Supply Chain (global)' and ‘Top 100 Most Influential Women in Canadian Supply Chain' and is a regular contributor in thought- leadership at leading industry events.

Alice Schmidt is an advisor, advocate and author on global sustainability & social transformation, passionate about gathering, collating and distilling deep insights on global systemic challenges and solutions regarding environmental and economic sustainability as well as social justice. In her latest book The Sustainability Puzzle - which she co-authored together with business executive turned impact entrepreneur Claudia Winkler - she discusses how systems thinking, circularity, climate action and social transformation can improve health, wealth and wellbeing for all. Having engaged at the intersection of social, environmental and economic issues for 20+ years, she has become an accomplished advisor, keynote speaker and writer on sustainability & social transformation, working with 60 established organisations in both the private and public sector and gained first-hand experience in 30 countries on four continents. 

Growing up in Idaho with two business-owning parents, Gordon Olson learned the value of hard work early on.  He has always been fixated on technology and how people interact with it, and his problem-solving nature led him to found Torii Industries.  Torii offers tankless water heaters through a subscription-based model. Their unique service aims to reimagine water as a utility through high-efficiency technology and a focus on the circular economy.  Gordon is passionate about the water heater industry as it relates to construction, plumbing, and energy production. He is also mindful of the environment and how technology can enable us to live lives of abundance. Welcome To Torri (toriiway.com)  

‘Marc Wheatley is Head of Channel Sales at Full Power Utilities, an energy consultancy focussed on helping SMEs reduce their energy costs and begin their journey to net zero. Marc has been involved in the energy industry since 2014 and has led the development of Full Power's ‘Future Net Zero' service offering'

A communications consultant with a love for nature and the ocean, Melissa is passionate about making a positive difference to our planet and to people's lives. Combining her passion for the ocean with her extensive PR, communications and copywriting experience, she helps charities, B Corps and mission-driven organisations achieve tangible results.  Melissa has worked with companies and charities big and small (both in-house and agency side) for 11+ years; helping them achieve their communications goals. Brand experience includes: JustGiving, GoFundMe, Cancer Research UK, British Deaf Association, Marine Megafauna Foundation (MMF), Madagascar Whale Shark Project and, more recently, Guide Dogs.

Sally Giblin is an Eco Founder, Climate Reality Leader, and Environmentalist. Her purpose is to inspire others to take dramatic action on our climate and biodiversity crisis - the most important issue of our lifetime. She's the CoFounder of Be The Future, which inspires parents of young children to raise heroic leaders for environmental change, drawing on storytelling, behavioural science and positivity. She's spreading the word about environmental action through writing for media publications such as Climate Conscious, Pebble Magazine, and The Grace Tales, and speaking at events such as It's Time: A Festival Of Climate Action.

I'm supposed to have hope. To be an activist for change, an advocate for better ways of living with the flora and fauna and other humans on the planet, you have to believe a new future is possible, instead of being on track to hit 2.7 degrees of warming. As much as I'm a hopeful optimist, I am nagged by the pessimism of doubt, understandably because we've known about the coming crisis since the club of Rome report in the 1970s. Thats 50 years we had to start doing something, and now we leave a lot of work to get done in a short space of time. What fills me with hope, is that our young people are learning things we didn't learn. Yes there's a bit of carbon tunnel vision in that learning, but it still beats denial, which seems to have finally left the building. COP 26 takes place in Scotland over 2 weeks, and opinions are mixed on whether or not we will make meaningful change. Listen in to my experts and what they've got to share with you.

Miriam Dorsett is a serial entrepreneur, a full-time artist, and a community activator. Her passions are the arts, our community, technology, and sustainability. In 2016 she founded the connection company Chibur.  In 2018 they launched their first product IA. IA is a digital platform providing writers with an easy-to-use system to monetize their content. Followed by IB  An anonymous messaging exchange service that increases your mental health. Miriam is also the founder and CEO of The Zen Zone Business model, an Editor at Tropicult Magazine, and the founder of Bootstrap Publications.  Her passion for the community has led her to be the Meetup Host for Product Hunt South Florida, the Ambassador of Creative Industries for Venture Cafe Miami the Miami Community Manager for Entre and Finimize and she is an active member on the organizing committee for 1 Million Cups Miami. Miriam and I discuss her passion for community organising around sustainability, her work as an entrepreneur and artist, and her latest art project. 

Mairead Taylor is an active supporter and advocate of businesses, across the Dorset and Solent area, Having been part of NatWest for over 30 years and working with small, medium and large businesses for the past 20 years Mairead brings experience, knowledge and has built a strong internal and external network that helps deliver a better customer experience.    She's an active member of the Bank's South West Regional Board and Chair of the Regional Sub Board, Sponsor of the SW Gender network,  Governor and Chair of the Audit Committee for Eastleigh College, and invests time in learning and developing herself and others.

Austin Kasso is the CEO and Founder of Striver, creator of Sustainable Living Facebook group. He moved to Indiana from New York after graduating high school in 2009 to pursue his passion for agriculture with a vision set on revolutionizing local food systems. Through his campaigns and contributions, he was named Top 10 Local Food Hero in the State of Indiana. In 2014, he created the first Sustainable Living group on Facebook which has grown to be the most popular group on the subject with almost 100,000 members. Sustainable Living was featured by Facebook and Austin was voted one of the Top 50 Sexiest Environmentalists in 2021. Last year, he founded a new digital media platform exclusively for sustainability, called Striver, which has already listed over 100 sustainable businesses in over 40 categories, with a goal to populate the world's largest all-in-one repository for green brands and campaigns. He believes in cultivating purposeful connections that empower people to shape a sustainable future.

Kate Davis is a leadership coach for business founders.  She believes passionately that everyone should be able to do work that makes them happy, in an environment that makes them feel valued and heard. Happy people are motivated, energized, more efficient and more profitable – happy people make for better, more sustainable businesses.  Kate is an ICF accredited and GiANT Certified coach. She has 20+ years experience in growing, developing and mentoring teams in high-pressure operational businesses, and is an experienced corporate change manager.

Becoming the CEO is more of a mindset than a title. In this session we cover: the framework for the transition The teams and systems and structures you need. The big picture considerations that need to become more central to your view. This session is about the hard elements of leadership, and in a subsequent session, we talk about the softer elements.

Meet Katy from Piece of Cake Coaching, the business ImpleMentor, and today we are talking about Operations and Growth.  Katy's natural ability to break things down and explain them simply means she can help her clients cut through the overwhelm, gain clarity in their business, and take action to get the life they want. Using her Business MOT she works with her clients to sort through the tangle of ideas in their head and help them create a clear actionable plan to achieve their goals, solving any problems that pop up along the way.  Helping them get organised, manage their time more efficiently, and understanding the online social media world and how to market their business. For advice and tips join Katy's Facebook Group: The Missing Piece or you can find her on Instagram and LinkedIn https://linktr.ee/POCcoaching

This podcast aims to: Challenge the status quo: show you how to speak truth to power, in a way that sparks momentum for change. We will explore creativity from the eyes of educators, business people, entrepreneurs, and artists. We will examine sustainable clothing brands, sustainable business models, and other ways to support the UN sustainable development goals.

Because business should be good - For you and for the planet! If you own a sustainable business but you're struggling with the fine balance between getting customers and your business ethics this episode is exactly what you were looking for. The EGBC incubator will help you: Plan, Brand, Market Convert, Sell, Grow Automate, Improve Resonate with impact   In this episode I explain how to amplify your business impact with 12 workshop modules to develop solid and essential business foundations, plus more than 30 other training modules on all social media, Pinterest, Wellness, operations. You name it, we've got you covered! My name is Katherine Ann Byam - The Wing Woman to Your Genius. I've got 20+ years of experience in senior management at a FTSE top 10 business, with a background in Finance, Supply Chain, and Change Management. I hold an MBA specialising in Innovation Management and obtained a certificate in Sustainable Business from the Cambridge Institute of Sustainable Business. I've been consulting and coaching leaders for the past 10 years pre and post entrepreneurship and am looking forward to helping you with your journey! I believe this is the most comprehensive course on building a sustainability relevant business that there is! The Modules are: MODULE 1 - Micro and Small Business Enterprise Business MODULE 2 - Ethical and responsible Brand Stewardship MODULE 3 - Copy & Content for Impact and Conversion MODULE 4 - Ethical Selling to Serve MODULE 5 - Product Development & User Experience MODULE 6 - Sustainable Supply Chains & Circular Models MODULE 7 - Organic PR MODULE 8 - Data & Metrics MODULE 9 - Finance & Legal MODULE 10 - Sustainable Living MODULE 11 & 12 - Using Linkedin to Drive Advocacy and Partnership Check us out here

My Next Guest is Nicole Broad Owner and Designer at The Fruit Moth clothing and accessories with a conscience. Having launched in 2020 with a range of statement pussy bows and detachable collars, The Fruit Moth now offers shopper bags, reversible sun hats, dresses and reworked blouses handmade in her home studio in Manchester. All of The Fruit Moth's collections are created using vintage and remnant fabrics and preloved clothing.  With sustainability at the forefront of The Fruit Moth, no fabric will ever go to waste. Any offcuts are reworked into small accessories or donated to a local primary school, and all packaging and stationery is made from 100% recycled materials.​​

Growth is scaling your business in line with your goals and sustainability parameters. It can include more substantive financing and capital injection, as well as market and customer base growth. In this episode we review: Marketing a Physical Product Marketing a Service Strategic Partnerships Business Development & Sales