Podcast appearances and mentions of ariel kaye

Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men's grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.If you'd like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Parachute Home's founding story as told by Ariel on the show in 2023.This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Room Podcast, we sit down with Ariel Kaye, the founder of Parachute, a brand known for elevating the home essentials industry with a focus on comfort and wellness. Ariel shares her journey from a creative upbringing to her path through advertising, where she discovered her passion for building brands, eventually leading to the founding of Parachute.Join us as we dive into how Parachute taps into the wellness movement by focusing on the importance of sleep and home comfort. We explore the company's core product—bedding— and why it resonated with consumers looking for better home essentials. Ariel also shares insights on creating a brand from scratch while disrupting a market, the importance of consumer insights and communication in building a business, and the ups and downs of running a business while raising a family. For The Room Podcast in your inbox every week, subscribe to our newsletter.Follow us on Instagram Follow us on TikTok Check out our guide to podcasting here! Don't forget to subscribe to our channel on YouTube, Spotify, and Apple Music!4:50 - Where did Ariel grow up and how did that shape her view of the world?6:09 - Did Ariel ever think she would become a founder?7:35 - How did Ariel's experience at NYU lead her to found Parachute?11:27 - What was the “aha moment” that encouraged the founding of Parachute?15:11 - Why did Ariel think online sales would be best?18:29 - What encouraged Ariel to take Parachute to brick and mortar?21:01 - When did Ariel realize it was time to raise capital?23:34 - What advice would Ariel give to other DTC founders?27:32 - What was a moment in Parachute's life cycle when things didn't go as planned?30:37 - What advice would Ariel give to founders facing uncertainties?32:24 - How does Ariel think the role of digital vs physical sales will change in the near future?35:05 - How does Ariel know when it's time to launch a new product?37:20 - How does Ariel balance what she likes as a product vs what's best for the business?39:06 - What advice does Ariel have for managing career and family balance?42:10 - Who is a woman in Ariel's life that had a profound impact on her and her career?Brought to you by Perkins Coie and Mercury.**Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust; Members FDIC.WX Productions

My special guest today is a trailblazing founder and entrepreneur. When I talk to fellow entrepreneurs, we get deep and insightful real quick. Especially because we can relate with each other! My guest today is Ariel Kaye, the founder and CEO of the fast-growing home essentials brand, Parachute. She talks about making a passion into a business and how to stay motivated. Ariel also expresses the importance of listening to experienced team members, while staying true and honest to one's gut feeling. We get frank and transparent in this conversation. Listen in!

My special guest today is a trailblazing founder and entrepreneur. When I talk to fellow entrepreneurs, we get deep and insightful real quick. Especially because we can relate with each other! My guest today is Ariel Kaye, the founder and CEO of the fast-growing home essentials brand, Parachute. She talks about making a passion into a business and how to stay motivated. Ariel also expresses the importance of listening to experienced team members, while staying true and honest to one's gut feeling. We get frank and transparent in this conversation. Listen in!

Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men's grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.If you'd like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Parachute Home's founding story as told by Ariel on the show in 2023.This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ariel Kaye started Parachute 10 years ago with a focus on two things: quality and brand. The home goods and bedding company launched in 2014, as direct-to-consumer brands were starting to flood the marketplace. Like others, it steadily grew its audience and customer base on platforms such as Facebook and Instagram before expanding into physical stores in 2016, making an impression on shoppers with its easy e-commerce set-up and messy-chic lifestyle aesthetic.Today, though the DTC space has evolved, Parachute is still focused on creating a brand people can connect with — both virtually and physically — as consumer shopping habits continue to evolve. In this episode, Kaye chats about why she set out to launch her own company and why brand and storytelling have always played a key role in its success.  Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Do you know what brand your bedsheets are? Probably not. Today's guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she's established a well-known brand and expanded beyond bedding. They also talked about:Why parachute hasn't raised as much capital as you might thinkHow Kaye's branding expertise has driven the company's identityKay's best advice to avoid burnout and be the best leader possible as a solo founder Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity and Chain Reaction. Subscribe to Found to hear more stories from founders each Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com

In 2012, Ariel Kaye saw a tantalizing opportunity, but wasn't sure she was the one to seize it. She'd never started a brand and didn't think of herself as an entrepreneur, until she noticed how frustrating it was to buy bed linens in a big box store. Taking inspiration from Warby Parker and Everlane, Ariel quit her day job to launch a brand of DTC luxury sheets, made in Europe but exuding a California vibe, with photos of models lounging in semi-rumpled beds. As a solo founder, Ariel had to figure out everything herself, from manufacturing to supply chains to how to get through to investors. Today, Parachute Home offers a wide range of home goods and has expanded beyond its website to 26 physical stores across the U.S. This episode was produced by Chris Maccini with music by Ramtin Arablouei.Edited by Neva Grant, with research from Katherine Sypher.Our engineer was Josephine Nyounai.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you are a person who loves making your home look more beautiful by the day, or if you're someone who's interested in launching a business, Ariel Kaye's story will undoubtedly inspire you. Founder and CEO of the ubiquitous lifestyle brand Parachute, which offers premium quality bedding, furniture, and other everyday essentials, Ariel draws upon her decade of experience in the advertising and brand development field to provide customers with nothing short of the best. In this episode, we talk about Ariel's passion for interior design, the leap of faith she took to start her own company, and the importance of surrounding yourself with people who will support you through thick and thin. Don't miss this interview where we discuss:How Ariel's experience working on interior design projects as a hobby led to the foundation of ParachuteHer background in advertising and consumer behavior research, what it taught her about building a brand, and how she implemented that knowledge in the next chapter of her careerThe idea behind Parachute, the brand's story from conception to launch, and the ways in which it has expanded over the yearsHow oftentimes all it takes is a vote of confidence from someone in your life to allow you to see your true capabilitiesThe balance between family and work, and how Ariel has navigated raising children while also being a full-time entrepreneurFind Ariel Kaye:www.parachutehome.comIG: @arielkayeLinkedIn: Ariel KayeFollow Lydia:www.lydiafenet.comIG: @lydiafenetLinkedIn: Lydia Fenet

If you are a person who loves making your home look more beautiful by the day, or if you're someone who's interested in launching a business, Ariel Kaye's story will undoubtedly inspire you. Founder and CEO of the ubiquitous lifestyle brand Parachute, which offers premium quality bedding, furniture, and other everyday essentials, Ariel draws upon her decade of experience in the advertising and brand development field to provide customers with nothing short of the best. In this episode, we talk about Ariel's passion for interior design, the leap of faith she took to start her own company, and the importance of surrounding yourself with people who will support you through thick and thin. Don't miss this interview where we discuss: How Ariel's experience working on interior design projects as a hobby led to the foundation of Parachute Her background in advertising and consumer behavior research, what it taught her about building a brand, and how she implemented that knowledge in the next chapter of her career The idea behind Parachute, the brand's story from conception to launch, and the ways in which it has expanded over the years How oftentimes all it takes is a vote of confidence from someone in your life to allow you to see your true capabilities The balance between family and work, and how Ariel has navigated raising children while also being a full-time entrepreneur Find Ariel Kaye: www.parachutehome.com IG: @arielkaye LinkedIn: Ariel Kaye Follow Lydia: www.lydiafenet.com IG: @lydiafenet LinkedIn: Lydia Fenet Don't forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/ClaimYourConfidencePodcast If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: https://bit.ly/ClaimYourConfidencePodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014.Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel KayeKEY TAKEAWAYS:Parachute's origins and evolutionCommitment to social responsibility and sustainabilityAriel's passion for home design and starting ParachuteOvercoming challenges in D2C businessAdapting to external factors and remote workIntentional living and space efficiency tipsMission to promote safe sleep and reduce carbon emissionsLessons from marketing and product developmentEmbracing growth and learning in businessABOUT THE GUEST:Ariel KayeFounder of ParachuteLinkedin: https://www.linkedin.com/in/arielkaye/Website: https://www.parachutehome.com/CHAPTERS:00:00 | Introduction03:11 | Parachute: Quality and Comfort for Modern Homes05:35 | Where Design Passion Meets Advertising Expertise08:11 | Empowered to Start a Business with the Support of Friends11:31 | Resilience and Success in Early Entrepreneurship15:59 | Prioritizing Sustainability: Planet and People in Business17:22 | Parachute's Mission: Making Sleep Safe and Sustainable20:04 | Maximizing Space for Intentional Living: Book Recommendations23:12 | Transforming Spaces: The Power of Small Changes24:35 | From Mistakes to Success: Lessons Learned27:17 | Navigating Unexpected Challenges and Proudly Leading the Team30:39 | Founders as Allies: The Power of Support and Inspiration33:00 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5671635/advertisement

Parachute doesn't look or feel anything like a Bed Bath & Beyond, but founder and CEO Ariel Kaye thinks her brand represents the next wave of home goods retailers. The stores are certainly smaller and more curated -- and they are focused much more on the experiential than pure conversion. But Parachute is focused on utilizing its growing store base as a way to bring in more customers and become a household name. Kaye joined Modern Retail to speak about her company's ambitions and strategies. Physical retail plays a big role in this. She spoke live at an event hosted at Parachute's new flagship store in Manhattan. "Last year, we doubled our store footprint," she said. "We went from 12 stores to 24 stores -- this is our 27th that opened last week. And, we just see retail as, like, this is the eyes and ears for the customer." Parachute launched in 2014 with the idea that bedding shouldn't be considered a mindless purchase. "These are aesthetic products that can completely transform a space, and they were they were [treated as] upsell opportunities -- they weren't actual products that any brand was focusing on," Kaye said. The bet seemed to work -- Parachute has grown from its California roots over the last nine years. While the pandemic put a stop to any store openings, the last year was when the company began to put retail expansion into overdrive. But Parachute's stores are as much about community as they are about sales, according to Kaye. "We really do want to just educate people and get people excited about the product," she said. But that does lead to better loyalty; Kaye said, "people that shop in-store first are our best-performing customers." Now is an especially interesting time to be in home goods. With Bed Bath & Beyond's bankruptcy, it leaves other players an opportunity to pounce. But Kaye also sees legacy retailer's demise as a lesson for other founders. "This happens in almost every category and industry," she said. "It's part of the reason why it's so important to continue evolving and growing with your customer and keeping your eye on what the next version of what you're building looks like."

“I'm really passionate about creating beautiful spaces,” says Ariel Kaye, founder of home and lifestyle brand Parachute, which she founded in 2014 after realizing that she and her peers were having trouble finding cozy, quality sheets to furnish their post-college apartments. Since then, Parachute has become an industry disruptor in the home and textile space, evolving into a lifestyle brand which provides essentials for all rooms in the home. In nine years, Parachute has earned $150 million, added 20 brick-and-mortar locations across the U.S. to its direct-to-consumer model, and expanded into the Canadian market with the Hudson's Bay Company. The brand is dedicated to sustainability and climate neutral certification as well as to cultivating wellness and kindness. Come on in and meet Ariel, the founder who is spearheading a comfort movement across North America.Top takeaways from today's episode:You know you have a good idea when you can't think of anything elseAsking for help isn't a weakness–people are happy to give you their timePR is importantLook for consumer feedback when making decisions–especially about product extensionsBeing a founder can be chaotic and lonely. Keep a community around you to stay focusedQuotes• “I was 100% positive that this was a great idea. I felt it in my bones. I could not shake it.” (10:54-11:00 | Ariel)• “The response that we got from the customer was the indicator for me that we were onto something…It was just this, “ I see you,' moment.” (24:51-25:09 | Ariel)• “As someone who has a background in building relationships with the customer, the whole idea around Parachute was, ‘How do you build a relationship with the customer so that they keep coming back?'... I knew that retail had to be a big part of it.” (28:12-28:46 | Ariel)Connect with Ariel Kaye:Instagram Ariel | https://www.instagram.com/arielkaye/Instagram Parachute | http://www.instagram.com/parachutePlease don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukUse code FoundHer for 50% off your first month with both HiveCast and FiresidePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Bed. We spend a third of our lives there, and yet oftentimes, our beds, or what we put on them, become somewhat of an afterthought. Ariel Kaye sought to change that. After spending some years in advertising, Ariel came to a point where she was looking for more excitement, and more of a direct way to connect with people. She had always been passionate about interior design and home goods, going so far as to maintain her own blog on the subject in her free time. As she was pondering a change in career, it dawned on her that there were little to no direct to consumer options for bedding. That is when the idea for Parachute Home was born. Now in its fifth year and about to open the fifth brick and mortar (!), Ariel fondly recalls the early days when she would drive around in her car, delivering orders directly to buyers in Los Angeles. Growth and success have come with their own challenges. Here Ariel discusses entrepreneurial ups and downs, what makes her passionate about her company, and how at the heart of it all it's really about building relationships. Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Big Ideas The changes that come with viewing your business as relationship-based rather than transaction-based. The invaluable importance of knowing your customer base well and growing with their needs. --- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support

 Elizabeth welcomes Ariel Kaye, Founder and CEO of the home lifestyle brand Parachute. Since launching in 2014, Ariel and her small yet nimble team have evolved Parachute from premium bedding in a digitally native brand into a beloved household name in lifestyle with best-selling essential oils and 22 brick-and-mortar locations across the US. Ariel talks with Elizabeth about how she stays in a growth centered positive mindset and more about her original vision to continue creating products that are clean, super premium, and impact the customer's sleep experience. She talks about how she draws inspiration for Parachute in many facets of life, how her team stays consistent in building community and listening to their customers, and what's next for the brand including a big announcement in sustainability and climate-neutral certification. Mentioned: Find All Season 3 Episodes Here The Hoffman Institute The 15 Commitments of Conscious Leadership Boum-Boum Milk by Violette Magnesi-Om by Moon Juice Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramAriel IG | Parachute

As a generalist, Ariel dabbled in many different career paths, before settling into advertising. After a few years, she decided she wanted to do something more entrepreneurial, like working at a start-up, but instead she found herself desiring to start a company. So she quit her job.  Today, we sit down with Ariel Kaye, founder of Parachute, a brand that offers premium linen essentials. She shares why she quit her job quickly, a lot of advice on raising capital, the type of podcast marketing she prefers, and so much more.  “So I had my ‘Aha moment' about home and design and these blogs and or the blog that I was working on and the shopping and the designing and helping friends and like what if I could merge my interest in building brands and connecting with customers and you know, having these deep relationships, but also with home?” - Ariel Kaye If you're looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Ariel tells us about her background (1:47) Ariel shares why she quit her job so early and if she recommends it (4:53) Ariel gives advice on raising capital in nontraditional ways (8:35) Ariel reminisces on the day she launched the site and went live (13:32) Ariel discusses her thoughts on marketing through podcasts (19:11) Ariel shares about the evolution of her team and how she goes about hiring (22:20) Ariel gives us her learning lessons of raising capital (27:26) Rapid fire questions (34:40) Ariel keeps it real on how she manages motherhood while running a business (36:00) What being an Entreprenista means to Ariel (39:49) Resources Mentioned: Gmail Google Suite Our Favorite Quotes: “The other thing I think, is just like founders are so almost like, across the board, they're all so type A, and perfectionist, and have such high standards.” - Ariel Kaye “Asking for questions and asking for help is a superpower.” - Ariel Kaye “If someone asks you the question about ‘how do you have balance?' just like don't answer, it's a, it's not worth it. It's not real.” - Ariel Kaye Connect with Ariel Kayes: ParachuteHome.com Parachute on Instagram Parachute on TikTok Parachute on Twitter Ariel on Instagram If you're looking to take your business to the next level:   Join our Entreprenista League community of women founders! You'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you're looking to scale your existing business and want to make the right connections, or you're thinking about finally taking the leap to launch your business, we're here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.   Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!

join us as we sit down with founder & CEO of parachute home –– ariel kaye. this episode is truly worth the wait! we're back after a month off the podcast chatting all things founder story, scrappy beginnings to fundraising and big time growth, how to make a house a home (also the title of Ariel's book), building community, and especially the importance of listening to an opportunity to create a thriving business. you're sure to get loads of inspiration, cozy house tips, and more from this one. enjoy x this is an ad free episode. you can check out parachute here and follow along via IG @parachutehome and @arielkaye.check out her book how to make a house a home and order now.

Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned into: a beloved home lifestyle brand with 20+ retail locations.In this episode, we talk about how Ariel's brand and advertising background was fundamental to her ability to quickly connect with customers, the power of storytelling, and the lasting emotion that a brand experience can have on an audience.

On this episode, Liz sits down with the CEO of Parachute Ariel Kaye, to share her story of leaving her job in advertising, to start her own home essentials company. Ariel shares stories from her upbringing and how it ignited her entrepreneurial spirit, she discusses her decision to quit her job and move into a field she had no prior experience in, and the business decisions she had to make to succeed in this competitive industry. Follow Liz on Twitter: @LizClaman Learn more about your ad choices. Visit megaphone.fm/adchoices

Before she founded Parachute, CEO Ariel Kaye had a deep background in consumer behavior research. She used her rich history in understanding and learning to connect with people to create the basis for her business.   Although Parachute started in bedding, the company has expanded strategically into adjacent categories, including bath goods, décor, furniture and even loungewear. During this episode of Retail Remix, Ariel joins us to share her unique perspectives on the brand's growth, including:    How evolving consumer behaviors and lifestyle shifts impacted Parachute's expansion strategies;  Ways to use strong values and a positive brand purpose to drive employee retention and community building;   The next stages in Parachute's growth, from new executive hires to opening new stores, offering more robust omnichannel services and doubling down on sustainability.   This week's episode is brought to you by TaxJar From marketplaces to social selling, the opportunities for e-commerce retailers to grow their business have never been better. But selling on more platforms and in more regions means increasingly complex sales tax requirements. TaxJar automates the entire sales tax compliance lifecycle for retailers, including real-time calculations, multichannel reporting, nexus calculations and automated filing. They simplify your sales tax so you can focus on the important stuff, like developing great products and attracting customers. Visit www.taxjar.com to learn more.   RELATED LINKS  Learn more about Parachute  See Parachute's latest entry into Pop-In@Nordstrom

Today, we sit down with Ariel Kaye, the CEO & Founder of Parachute, to chat about her pregnancy journey, the importance of self-care postpartum, how her role as mom affected her role as a leader in the workplace and her family rituals at home.

Recorded on 04/06/22 Max Rakhlenko, Cowen's Retail & Fitness Analyst speaks with Ariel Kaye, Founder & CEO of Parachute on the growth of the home decor and furniture industry, opportunities to maintain the momentum, and the company's sustainability goals and targets. Other discussion topics include plans to expand into new categories, having a consumer first mindset, benefits of opening stores, strategies around maximizing marketing efficiencies, and other topics. For Disclosures, click here bit.ly/3cPHkNW

In this episode, host Julia Hare sits down with Parachute Home Founder and CEO Ariel Kaye. A rising star among the house and home category, Parachute Home makes premium quality home essentials rooted in minimalist décor, a neutral color palette, and natural materials. The brand, which is in a period of rapid growth, saw almost $150M in revenue in 2021, and is thriving through the power of social media and collaborations with sought-after artists and brands, like Madewell in 2020 and Crate & Barrel in 2021. In this episode, you'll hear Ariel's journey to founding the brand, insights on DTC, branding and influencer strategy, as well as what's next for the brand as it expands into physical stores. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Hosted by Julia Hare Produced by Gabriella Bock Edited by Chase Atherton

Ariel Kaye made the big shift from corporate life to entrepreneurship in 2014 when she saw space in the home bedding category for direct-to-consumer, high-quality bedding that appealed to millennial customers and launched Parachute. Fast-forward to 2022 and Ariel's built a lifestyle brand and home decor empire with 14 physical stores all over the United States. So, how did she do it? Let's find out in today's episode of the Female Founder World podcast. LINKS:  Get our free newsletter for tips, biz goss, and more resources. https://femalefounderworld.beehiiv.com/  Register for our free New York panel and networking event! https://newyork.shopify.com/femalefounderworld04071 Learn more about Parachute: https://www.parachutehome.com/

“I just love this idea of intentionally living at home. Really thinking about how your home can serve you.” Listen in to find out how the founder and CEO of Parachute turned her hunt for better bedding into a globally recognised one stop shop for high quality home goods without sacrificing comfort or raising costs. Hear her story on this week's episode of #TheKaraGoldinShow Sponsored by: Shopify - Go to shopify.com/kara, for a FREE fourteen-day trial and get full access to Shopify's entire suite of features. Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at karagoldin@gmail.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/ Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast/220 List of links to resources mentioned in episode, suggested reading & social media handles: Parachute's Website - https://www.parachutehome.com/ Parachute's Instagram - https://www.instagram.com/parachutehome/ Ariel's Book - https://www.amazon.com/How-Make-House-Home-Purposeful/dp/1984826468

Today on the show we have Ariel Kaye, founder of Parachute, a bedding brand that specializes in what's soft and cozy. Think: bedding, towels, robes, slippers, pillows, and blankets, as well as other home decor items.Ariel believes that since our homes are our personal spaces, we should be aware of the things that we care about, and to not get so caught up in the dos and don'ts of design trends. We should think about the purpose of the room and design our home to support our lifestyle and what brings us joy.On the Being Home with Hunker podcast, Ariel discusses why she decided to create Parachute, and the importance of setting up our bedroom as a sanctuary. She also talks about how her love for entertaining turned into a love for creating intentional spaces, and how small and accessible edits to our spaces can make things feel fresh.Website: ParachuteInstagram: @parachutehomeAriel on Instagram: @arielkayeABOUT THIS PODCAST For more information about this episode, or other podcast episodes, visit Hunker.com/podcast.This podcast is produced by Laurie Gunning Grossman.Being Home With Hunker is recorded and mixed at Night Shift Audio.Theme music by Jonathan Grossman.Show art designed by Mory Men. ABOUT HUNKERHunker inspires and empowers you to create a space that expresses who you are, shows off your unique style, and makes your life happier and more productive.Visit us, follow us, learn more.Hunker: Hunker.comInstagram: @hunkerhomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on the show we are learning from Ariel Kaye, the founder of PARACHUTE.PARACHUTE is a modern lifestyle brand committed to making you feel at home. Founded in 2014, it began as an online-only, direct-to-consumer brand with a curated assortment of impeccable bedding products. They've since expanded their product offerings into many areas of the home - including bath essentials, baby, rugs, even a mattress. Today they have 9 brick-and-mortar retail around the US and plans to expand into more than 30 by the end of next year. In this ep we're chatting through those first few years of building this business, an early mistake she made on getting started and the channels you might not have considered that are working well today.LINKS WE MENTION: Ariel's Instagram PARACHUTE's InstagramFemale Startup Club's InstagramDoone's TikTokDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com

In the latest episode of Retail Leader Trend Talk, Editor Amy Baxter caught up with Ariel Kaye, CEO and Founder of Parachute, about the brand's expansion into new categories and its latest foray into furniture. Tune into the episode to hear the two discuss the challenges and opportunities of venturing into new categories, how the brand has navigated supply chain issues during the pandemic and why DTC is the place to be.

Home is everything to Ariel Kaye, founder and CEO of Parachute. What began in Los Angeles in 2014 as a digitally native brand, Parachute has since expanded beyond its roots in premium quality bedding to include essentials for all rooms in the home. In the last six years, Ariel has evolved Parachute into a beloved home lifestyle brand with ten brick-and-mortar locations across the country. Tune into this week's episode to learn more about Ariel's story.

Home is everything to Ariel Kaye, founder and CEO of Parachute. What began in Los Angeles in 2014 as a digitally native brand, Parachute has since expanded beyond its roots in premium quality bedding to include essentials for all rooms in the home. In the last six years, Ariel has evolved Parachute into a beloved home lifestyle brand with ten brick-and-mortar locations across the country. Tune into this week's episode to learn more about Ariel's story.

Ariel Kaye, the founder and CEO of Parachute, tells the precise offline marketing tricks her famed home lifestyle brand uses to great success, what the future of work—between office work and work from home—looks like in the direct-to-consumer space to her mind, and when it comes to the appeal discounting, Kaye offers a word of warning for any company that gets too comfortable going on sale."Discounting is a really slippery slope," she says. "It's just a hard relationship with the customer to back out of, and one that can dilute the brand and tell the customer essentially that they don't ever need to buy full price."Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.

Known among her friends as the person to call for design tips, Ariel Kaye realized that she had an opportunity to use passion for interior design to start a home goods company. But instead of creating just another brand that sells bed sheets, towels and other products for the home, Ariel wanted to create a company that prioritizes its relationship with customers — in a way she wasn't seeing in the industry.When she launched Parachute, Ariel focused mainly on bedding, emphasizing the value of quality sheets when it comes to getting restful sleep at night.“Sleep is so important. [Bedding] impacts your life in such a phenomenal way,” Ariel says on this episode of The Empowered Challenger. “I knew that bedding was such an opportunity to build a connection and trust within the customer base to literally get in bed with them every night.” Though Ariel was new to entrepreneurship, her background in advertising has helped her see an opportunity to be a guiding light in this industry. She knows how to put customers first, cultivating the kinds of consumer-company relationships that are unique and make her company stand out amongst the rest. Tune in to this episode to hear how she changed career paths to fulfill her dream of challenging the home goods industry from the inside, as well as how she's positioned Parachute to help people create their dream homes. Featured Challenger

Ariel Kaye, founder and CEO of the home brand Parachute, talks about how her company has grown throughout the pandemic, why they are investing in stores, and what's on the horizon for the home segment as we look toward 2022. Learn more at retailgetsreal.com.

Ariel Kaye is the Founder and CEO of Parachute, a direct-to-consumer home essentials brand.After spending a decade in advertising and brand development, Ariel was yearning to do something more. She always considered herself a home and interior design enthusiast, describing herself as a super consumer of home goods, but she struggled to find a single brand that was affordable, high quality, and easy to shop. That's when she saw a gap in the market and knew she had the perfect skills to create the company she was looking for.She took some money out of her savings and booked a one-way ticket to Europe in search of a factory. After bombarding 15 factories, she learned about craftsmanship when it came to bedding and sheets, got pricing, and came back home, ready to disrupt the industry. She spent around a year developing the brand, raising small amounts from friends and family, and then launched Parachute in January 2014.In our conversation, we talk about Ariel's “aha” moment when she realized she had to leave her successful career to start her company, the benefits that come with being a first-time entrepreneur in an industry where you have zero experience, how she built a strong foundation with her customers and brand from day 1, and so much more.In this episode, we'll talk to Ariel about: * How her parents supported Ariel to pursue her entrepreneurial dreams. [2:40]* The common thread of storytelling and connection in her advertising career that carried over into Parachute. [3:58]* The moment Ariel realized that she had to leave her job in order to start a company. [5:25]* Hear more about the early days of Parachute and what Ariel's initial steps were. [7:37]* What her experience of finding a factory and learning about supply chains was like. [10:23]* How she funded the first year of her business using loans from friends and family. [14:01]* Ariel shares some of the tools and resources that helped her as a solo founder. [16:25]* The benefits of finding a community of entrepreneurs that are still connected to the stage of the journey that you are currently in. [17:49]* Where Ariel believes her resilience comes from; using challenges as fuel for the fire. [18:54]* Ariel's advice for entrepreneurs raising capital: take every opportunity to pitch your business and receive feedback. [20:58]* Find out how her passion and conviction as a founder helped her get her first yes. [23:36]* What Ariel wishes she knew about capital when she started her fundraising process. [25:07]* How she created brand awareness by leaning on public relations for the launch. [27:18]* What self-care looks like for Ariel and why she promotes the value of taking breaks. [29:07]* Why Ariel says that there is no such thing as perfection; it's all about momentum. [32:13]* Some of the biggest growth inflection and hiring challenges Ariel has encountered along the way and how she overcame them. [35:44]* Which superpower she is most proud of: trusting her gut and her intuition. [37:19]* Ariel's definition of wealth: health and happiness. [38:20]Follow Ariel:* Personal Instagram: https://www.instagram.com/arielkaye/* Instagram: https://www.instagram.com/parachutehome/ * Website: https://www.parachutehome.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.

Parachute | Ariel Kaye, Founder & CEO Home used to be "where the heart is." Well, right now, home is where everything is. And no one knows that better than my guest on today's Authentic Avenue. Ariel Kaye is the Founder & CEO of Parachute, a home brand which focuses on bringing comfort to the everyday. I was especially excited to interview Ariel as I've previously featured her first hire, Luke Droulez. Once a bedding brand, Parachute has extended its presence across the entire home -- and along the way, Ariel has similarly stretched her business past the inflexibilities of the past year. Today, we talk about that journey, plus what makes for the next greatest Parachuter. Seeing as it all began with better sleep, I also made sure to ask Ariel what currently keeps her up at night, along with asking for her thoughts of that grand A word I study so closely (including what that particular page in her personal dictionary says). Finally we also touch on the Homes for Dreams initiative, which is Ariel's personal way to give back via mentorship and support Black-owned businesses. Enjoy! FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Email Adam: adam@authave.com Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s

Ariel Kaye is the founder of Parachute Home, a millennial-favorite bedding and lifestyle brand. She joins Brit to talk about how to create a sleep sanctuary in your bedroom, tips for making a small space feel bigger, the best sheets for sweaty sleepers, and how to understand bedding labels and thread count. Plus, the two debate home decor trends like millennial pink and cottage-core and chat through the best color pairings for your home. Learn more at Brit.co and follow us at @britandco. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Ariel Kaye joins us today to discuss how she turned a creative hobby into Parachute – a multi-million dollar blissful bedding brand.  Aside from creating the world's most ‘instagrammable’ interiors, Ariel has spent the last six years carefully cultivating a small and mighty team with thriving community culture. We discuss the uphill battles to getting a business off the ground, growing pains, staff onboarding approaches, and the brand’s exciting vision for the future.  Connect with us on Insta: Alli: @alliwebb Adrian: @adrian.k   Resources: Website: www.parachutehome.com Follow:@parachutehome Buy Ariel’s book, How to Make a House a Home    Raising the Bar with Alli and Adrian is a production of Crate Media

Ariel Kaye, founder and CEO of Parachute, talks about how she turned her passion for creating beautiful spaces in the home into a direct-to-consumer home business grounded in accessible luxury. You can learn more about Parachute at www.parachutehome.com. 

Ariel Kaye grew up in Santa Monica, CA, and moved to NY to attend college. After ten years of work experience, Ariel was itching for something more. One day while shopping for sheets, she realized she was surrounded by the same plastic packaging and a bunch of unidentifiable brands, most of which had sheets covered with synthetics and chemicals.  So came the “ah ha” moment; most people knew where they bought their sheets but not the brand - there was no brand/customer connection. As someone who had spent her career building that connection in her years in advertising, Ariel knew it was an opportunity she had to take. So, she took some money out of her savings, and flew to Europe in search of a factory.  She learned about craftsmanship, got some pricing, and came back home ready to disrupt the industry. She spent a year developing the brand, raising small amounts from friends and family, and launched Parachute in January 2014. In this episode, we discuss her creative process, the importance of the feeling of “home”, how she raised over 40 million, juggling being a momma and business owner as well as Parachute’s next steps. It’s a great conversation you don’t want to miss. Stay tuned to the end of the pod, where Davide and I answer your relationship questions.   www.woomoreplay.com  with code BEST for 20% off your order of Woo Vibez today! www.oarsandalps.com  with code PIA15 fo 15% off your first order! www.mybillie.com/BEST  to get your starter kit for $9 plus Free Shipping!   Follow Parachute home: instagram.com/parachutehome Submit Relationship Q’s: everythingisthebest@dearmedia.com   Produced by Dear Media

Ariel Kaye understands that home is where the heart is. As the Founder and CEO of Parachute—a modern bedding and bath essentials brand—she is committed to creating space for moments of self-care to happen in the spaces that matter most to us. The brand’s storytelling-driven approach has inspired a loyal community who also value the importance of making space to enjoy simpler moments. And while the road to building Parachute hasn’t always been simple, she maintains that quality and focus are the key pillars that have continued to propel her forward on her entrepreneurial journey. In this interview, Ariel graciously dove deeper into Parachute’s thoughtful brand storytelling approach and shared some of her personal insights on the importance of slowing down at key times, both personally and professionally. This episode also opens with a story contributed by Ali Alquiza via our segment, Soul Stories. NOTE: This interview was recorded in February 2020. We are conscious of the current state of the world due to COVID-19, but we hope this episode gives you a bit of respite and inspiration. Thank you for listening!

Brian sits down with Ariel Kaye, CEO and founder of Parachute Home to discuss innovation in crisis as a home goods brand.

Americans may have more reason than ever to appreciate the comforts of home and the value of making theirs their own. But even a company like Parachute, a luxury linens and home goods company founded in 2014, is feeling the pinch from the downturn in retail. "Our [physical] retail is about 25% of our business -- but it's a profitable part of our business," the company's founder Ariel Kaye said on the Modern Retail Podcast. "And it's really also how we connect with our customers and build relationships." The brand is accelerating some of the shopping alternatives it had already been planning before the coronavirus pandemic. "We've been excited about buy online, pickup in store, and curbside pickup for a long time, but it was always one of those things that we thought we would get to," Kaye said. "We want to make sure that we can deliver the experience that we want our customers to have no matter where they are."

Bed. We spend a third of our lives there, and yet oftentimes, our beds, or what we put on them, become somewhat of an afterthought. Ariel Kaye sought to change that. After spending some years in advertising, Ariel came to a point where she was looking for more excitement, and more of a direct way to connect with people. She had always been passionate about interior design and home goods, going so far as to maintain her own blog on the subject in her free time. As she was pondering a change in career, it dawned on her that there were little to no direct to consumer options for bedding. That is when the idea for Parachute Home was born. Now in its fifth year and about to open the fifth brick and mortar (!), Ariel fondly recalls the early days when she would drive around in her car, delivering orders directly to buyers in Los Angeles. Growth and success have come with their own challenges. Here Ariel discusses entrepreneurial ups and downs, what makes her passionate about her company, and how at the heart of it all it’s really about building relationships. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here, or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram. Big Ideas The changes that come with viewing your business as relationship-based rather than transaction-based. [15:56] The invaluable importance of knowing your customer base well and growing with their needs. [17:27] --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/superwomen/support

Ariel Kaye started her career in PR and digital advertising. Now she’s the founder and CEO of Parachute , the wildly popular direct-to-consumer bedding and bath company. Hear the incredible story of her career on Second Life.

Before you roll out your next product, there are a few things you need to have in place. In this episode, Jaclyn Johnson is speaking with Ariel Kaye, founder of Parachute Home about all things she’s learned about developing high quality products that her customers love. From finding the right manufacturing teams to having stellar customer service, running a successful product line takes a lot of work. We tapped our expert Caroline Lee, to bring in some of the party. Caroline is a creative multi-hyphenate queen and she’s sharing her tips for manifesting creative ideas and establishing a workflow that helps you bring your products to life.

In this episode of Gamechangers, Savannah talks to Ariel Kaye, the CEO and founder of Parachute, the home essentials brand shaking up the industry. Ariel chats about finding production, hiring a PR team for the 3 months leading up to launch day, why investing in her team is as important as investing in new technologies, and how she used a pop up shop as a testing ground before launching her first store. As she builds her omnichannel brand, managing 70+ employees, Ariel and her team always have the customer in mind. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

Ariel Kaye has known from a young age that she wanted to learn, improve and move forward in all aspects of life. Today, she talks with us about her journey in starting Parachute Home, a popular direct consumer brand offering bed and bath linens as well as other home essentials for the modern home. We discuss the challenges and rewards of fundraising, how to build a collaborative environment and ways to tell a story in a big, bold and undeniable way.

Founder and CEO, Ariel Kaye, created Parachute because she wants people to start and end their days feeling their very best. Now the e-commerce based brand has added multiple brick-and-morter locations from LA to NY; they've been noted as the go-to brand for Millennials and have raised more than $40 million in funding. Ariel shares her stroy to A Milli. https://www.parachutehome.comA Milli is produced by www.MayzieMedia.com 

The term ‘retail store’ isn’t in Ariel Kaye’s vocabulary. The founder and CEO of Parachute Home prefers to use “community centers” when referencing the digital-first bedding and bath brand’s physical locations. In true clicks-to-bricks fashion, Parachute is focused on cultivating its consumer community and providing value outside of just its European-made product. In this interview, Kaye shares how she built Parachute and its cult-like following, while also acknowledging the challenges of running a startup and the isolation that can come with being a sole founder. This episode is sponsored by Fuigo.

Ariel Kaye's career in home goods started out as a side hustle. But in 2013, she decided to leave a stable career in advertising and turn that side hustle... into her main hustle. She called it Parachute. These days, if you're like us, you might go to sleep and wake up in Ariel’s products every day. On the couch, Ariel talks to us about staying zen, using her advertising background to grow her brand, and making sure her employees have time for themselves. Oh, and big news: the day we released this episode, Parachute announced that they received $30 million in Series C funding.  

In this episode of Making the Brand, Billy interviews Ariel Kaye, the founder and CEO of Parachute Home. Parachute, based in Venice Beach, CA, is a home goods brand best known for their sheets and towels. Ariel talks about the growing direct-to-consumer home goods market, and the truth behind thread count. See acast.com/privacy for privacy and opt-out information.

Are you ready to build something you believe in? Was there a point in your corporate career when you knew you had to take the leap? Are you at that point now? You know it’s going to be an emotional journey, a tough transition, but you also know it’s what you need to make a bigger impact and fulfill your purpose. You’re not alone, lady boss. Today’s guest— Ariel Kaye—is the Founder and CEO of Parachute, a home essential brand based in Venice beach. Tune in to hear how she went from brand development and advertising in New York to fulfill consumers’ needs for high-quality bedding and a good night’s sleep with Parachute. In this episode you will... Discover the qualities of a successful brand Know why understanding and growing with your consumer is key Hear about the first three months after the leap Understand the benefits of investing in a publicist Learn about raising capital Dive into three actionable items for new business owners INSIGHTS: “You gotta put it all on the table because no one else is.” Ariel Kaye “It’s important to follow your gut because the business is coming from you; so there’s going to be things that you know best.” Ariel Kaye “Being positive, solution-minded and focusing on the big picture, is going to be helpful in order to move forward.” Ariel Kaye RESOURCES: Ariel’s Instagram Parachute Website Parachute Instagram Parachute Facebook Parachute Pinterest

Ariel Kaye is the Founder and CEO of Parachute Home, a retail business with the mission of supplying consumers with the best sheets, bedding, and home essentials on the market, as well as inspiring a community around sleep, wellness and creating a comfortable home. Ariel and I discussed how her background in branding and advertising really informed her ability to thoughtfully and methodically build her business from one sheet to entire home goods and lifestyle brand. Music edited from 'Something Elated' by Broke For Free. freemusicarchive.org/music/Broke_Fo…mething_Elated From the Free Music Archive. CC Attribution 3.0 Produced by Rachel James. Positively Gotham Gal is proud to be made in NYC -- this episode was recorded on location in Venice, CA.

One weekend while studying abroad in Italy, Ariel Kaye checked into a boutique hotel on the Amalfi Coast and got into bed after a long day of travel. She felt sheets that were softer and more luxurious than anything she had ever experienced. The experience stuck with her. Ariel went on to graduate from NYU before spending ten years at an agency in brand development and advertising. In 2012, she was shopping for bedding and was faced with overpriced monotonous products. So in 2014, with those Amalfi Coast boutique hotel sheets in mind, she launched Parachute, a direct to consumer home essentials brand that offers quality, non-toxic bedding, bath, and table linens. In addition to their e-commerce site,the brand also now has their own hospitality line and in 2016 opened The Parachute Hotel. In this episode, Monica chats with Ariel about how she got started, how she best utilizes the advice and expertise of her investors, the importance of evolving with your customer and the number one thing you need to know about building a team.

The Guest: Parachute Home Edited by George Drake, Jr. Music by Lucas Brahme — About Loose Threads — Subscribe to our weekly newsletter for the latest analysis and podcasts: http://eepurl.com/buLQY9 Twitter Full Transcript The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.

Ariel Kaye became the founder and CEO of Parachute Home by being obsessed with learning about bed sheets. She shares details about her incredible business success. “When you’re building a business, you want to go go go and go really fast and grow really fast. And I think for me, it’s being about to shift that a bit and focus on, not perfection, but progress.” - Ariel Kaye. Learn more about this episode of She's Got Moxie with Joy Chudacoff at www.JoyChudacoff.com/05

Parachute Home redefined how we think about sheets. Turns out, thread count doesn’t matter, patterns are overrated, and all we really wanted was a comfortable place to sleep. Ariel Kaye founded Parachute for that reason and now they’re expanding their brand to bring comfort to the entire home. On this episode, she gets into the nitty gritty of what it takes build brand loyalty and manufacture comfortable home goods.

CEO and Founder of Parachute, Ariel Kaye stops by to dish on her journey into bedding, the bedroom mistakes to avoid, and her million bucks moment.  --- Support this podcast: https://anchor.fm/stylegirlfriend/support

An interview with Ariel Kaye (founder of Parachute Bedding) to learn the ABC's of making your bed. Keep in touch via Instagram, Twitter, and Facebook @mslynnchen. xo Lynn

In this weeks news: A democratic president? Yes, we can! Jenny from the block travels to the middle east, and California passes Prop 8, then catches on fire.With news of Condoleezza Rice, your political forecast from Dan Villamarin, Tom Duvall's beastly knowledge, guest anchor Ariel Kaye, and a brand new News Ticker.Edited by Ashley Harrison.Read our blog!! http://umichdems.com/blog/Download our podcast. Search "DEMTV" in the iTunes music store, or use this link: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=272613366Tags: university michigan college democrats politics news economy campaign election 08 barack obama california condoleezza rice jennifer granholm middle easthttp://ia310817.us.archive.org/3/items/AshleyHarrisonDemTV_Episode3_Season2_11.20.08/DEMTV1117.m4v

Our guest today is Ariel Kaye ( https://twitter.com/arielkaye?lang=en ) , founder of Parachute. Parachute is a vertically integrated high end bedding company that is Designed in LA. Manufactured in Italy. Delivered directly to you. In this episode you'll learn how Ariel saw the opportunity to create a brand in bedding, approached an omni-channel strategy, managing her stores and business during COVID. Without further ado, here's Ariel. You can follow Ariel on Twitter @arielkaye ( https://twitter.com/arielkaye?lang=en ) Some of the questions I ask Ariel: * What attracted you to consumer brands? * What was the insight that led you to founding Parachute? * What was missing from bedding? * What was the competitive stack? * What the supply chain could look like? * What was your approach to brand design? * How did you source your product? * What was your launch strategy? * How did you pick which SKUs to launch with? * How did you pick distribution channels? * What was your approach to retail and omnichannel? * Why did you choose to go direct, creating your own stores? * How do did you think about organic growth vs. paid? * Approach to customer retention and building a dedicated audience. * How did you think about expanding into other categories? * How did you have to pivot during COVID? * As we come out of COVID, what's on the horizon for Parachute? * What was your approach to fundraising? * What's one thing you would change about fundraising? * What's one book that inspired you personally and one book that inspired you professionally? * What's the best piece of advice that you've received? * Don't sweat the small stuff * What's one piece of advice that you have for founders?