Podcasts about Chief visibility officer

Solo or small firm owner? This episode is your roadmap to hitting $1M in revenue—without burning out.Host Lee Reams is joined by Rebekah Barton, Chief Visibility Officer at CountingWorks PRO, to break down the exact steps to scale smarter: packaging your services, tightening your brand, automating the busywork, and saying no to bad-fit clients.

In this eye-opening episode of The Growth-Minded Accountant, host Lee Reams is joined by Rebekah Barton, Chief Visibility Officer at CountingWorks Pro, to tackle a topic that often flies under the radar: your address. Why is it so critical? Because if your address isn't consistent across platforms—or if Google spots discrepancies in your firm's location details—you could be disappearing from Google Maps searches and missing out on highly qualified local leads. Tune in as Lee and Rebekah share expert insights on auditing your address for consistency, verifying and optimizing your Google Business Profile, and maximizing local SEO strategies. If you're ready to boost your visibility and attract clients right in your backyard, this is the episode for you.

Your LinkedIn profile is more than just a digital resume – it's your professional brand's frontline. But are you leveraging it to its full potential? Today, we're unlocking the power of AI to revolutionize your LinkedIn presence. Get ready to discover how cutting-edge AI tools can transform your profile from overlooked to in-demand. We're talking about strategies that can elevate your professional brand, attract your ideal connections, and position you as a leader in your field – all with the help of artificial intelligence. Our guest, Viveka von Rosen, is a LinkedIn marketing powerhouse who's been pioneering the integration of AI into LinkedIn strategies. As the co-founder and Chief Visibility Officer at Vengreso, Viveka's got the inside scoop on maximizing your LinkedIn impact through AI. Whether you're a seasoned professional or just starting out, this episode is packed with actionable insights to supercharge your LinkedIn profile. Let's dive in and start harnessing the power of AI for your professional branding! AI in Marketing: Unpacked host Mike Allton asked Viveka von Rosen about: ✨ AI-Enhanced Authenticity: Leveraging AI tools can amplify your unique professional voice, not replace it. ✨ Strategic Implementation: Successful AI integration in LinkedIn profiles requires a thoughtful approach, balancing automated optimization with personal branding. ✨ Continuous Optimization: AI enables ongoing profile refinement, helping professionals stay relevant in a rapidly evolving job market. Learn more about Viveka von Rosen Connect with Viveka von Rosen on LinkedIn Resources & Brands mentioned in this episode Vengroso Beyond the Dream Board Jordache Johnson Magai Canva Chad Peterson The Ultimate Guide to the Perfect LinkedIn Profile BrandWell Julia McCoy AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/linkedin-profile-makeover-harnessing-ai-for-professional-branding/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another insightful episode of "The Growth Minded Accountant," where we explore the transformative power of AI in the accounting world. Hosted by Lee Reams, CEO and Founder of CountingWorks and TaxBuzz, this episode dives into how AI can revolutionize your tax season operations.Episode Highlights:Understanding AI in Accounting: Discover what AI is and why it's essential for modern tax practices. Learn how AI differs from traditional tools and its unique advantages.Security and Compliance: Explore the importance of data security and regulatory compliance when integrating AI into your practice.AI's Capabilities and Limitations: Understand where AI excels, such as in client communication and research, and where human expertise remains crucial.Practical Applications: Identify tasks that can be automated with AI, like engagement letters and proposals, and learn how to write effective prompts for AI tools.Customizing AI for Your Firm: Learn strategies for personalizing AI outputs to reflect your firm's style and maintain brand consistency.Join Lee and special guest Rebekah Barton, Chief Visibility Officer, as they share insights on leveraging AI to enhance client service and streamline operations. Whether you're looking to save time, improve client communication, or ensure compliance, this episode is packed with valuable tips and strategies.

In the latest episode of The Growth Minded Accountant, host Lee Reams welcomes Rebekah Barton, Chief Visibility Officer at CountingWorks, to discuss "Social Media Mastery for Tax and Accounting Firms." This insightful conversation explores the critical role of social media in the modern digital landscape for tax and accounting professionals. Rebekah shares her expertise on leveraging social media to attract new clients, engage with existing ones, and build a trusted brand presence. The episode covers essential topics such as creating engaging content, utilizing video, setting up a social media posting calendar, and the strategic use of hashtags and keywords. Rebekah also provides valuable advice on collaborating with influencers, monitoring analytics, and avoiding common social media pitfalls. Whether you're looking to enhance your firm's visibility or refine your social media strategy, this episode offers practical tips and strategies to transform your approach and establish your firm as a leader in the financial community.

Dive into the future of tax and accounting with "Human in the Loop: AI and the Role of Advisors in Tax & Accounting," a groundbreaking podcast episode brought to you by the Growth Minded Accountant. Join Rebekah Barton, Chief Visibility Officer at CountingWorks and TaxBuzz.com, alongside Lee Reams II, the visionary founder and CEO, as they unravel the transformative power of Human in the Loop (HITL) in the tax and accounting sector.This episode is a deep dive into the symbiotic relationship between human expertise and artificial intelligence, exploring how this blend is upending the industry. Discover how HITL leverages AI's unparalleled computational abilities with the nuanced understanding and ethical judgment of professionals to navigate the complex landscape of tax and accounting. From enhancing efficiency in data entry and anomaly detection to enriching strategic decision-making and compliance, HITL is setting a new standard for personalized client services.Rebekah and Lee illuminate the practical applications of HITL, showcasing its impact on transaction categorization, financial audits, and tax planning. They highlight how this technology not only streamlines operations but also ensures accuracy and personalization that AI alone cannot achieve. This episode is an essential listen for tax and accounting professionals seeking to stay at the forefront of technological advancement and client satisfaction.Tune in to "Human in the Loop: AI and the Role of Advisors in Tax & Accounting" for insightful discussions on the latest trends and technologies shaping the future of the industry. Whether you're a seasoned professional or new to the field, this episode offers valuable perspectives on leveraging HITL to enhance your practice and client relationships.

Today Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Rebekah Barton, Chief Visibility Officer of CountingWorks PRO. In this episode, they discuss how you can double your tax and accounting practice revenue this off-season.

Today Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Rebekah Barton, Chief Visibility Officer of CountingWorks PRO. The Growth Minded Accountant offers unique insights to help CPAs, EAs, and other tax professionals succeed in today's business climate. In this episode, discover how thought leadership can transform how your firm operates.

In this episode, Viveka von Rosen, the Co-Founder and Chief Visibility Officer at Vengreso, talks about upscaling your social selling strategies by creating genuine conversations with your prospects. She is internationally known as the LinkedIn Expert. She is also a LinkedIn Learning author, speaker, and trainer. Viveka, together with Vengreso, facilitates LinkedIn Learning training programs for B2B teams, sales professionals, and small business owners. They provide digital sales strategies, tactics, and tools, including personal branding, social selling training, and content for sales enablement. If your sales organization is using LinkedIn but you're not seeing relationships, the building of the brand, or an increase in the business over time, you should reach out to Vengreso and Viveka von Rosen via https://vengreso.com/ or https://www.linkedin.com/in/LinkedInExpert/. Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

Viveka was a great guest, a Founder, Author, Speaker and lead generation expert. We discuss Viveka's career arch, her entrepreneurial spirit and the music that influenced her. We also dive into creating a culture of innovation. Viveka like a previous guests has a connection to Brad Gillis and he has become a recurring topic for us. Enjoy this riveting episode of Meet the New Boss! As the Chief Visibility Officer and Master Trainer at Vengreso, it is Viveka's job to make sure that YOU know how to win more business using digital sales techniques like social selling. In particular, she teaches clients how to increase pipeline by becoming Modern Sales Masters! --- Send in a voice message: https://podcasters.spotify.com/pod/show/meetthenewboss/message Support this podcast: https://podcasters.spotify.com/pod/show/meetthenewboss/support

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Viveka von Rosen is the Co-Founder and Chief Visibility Officer at Vengreso. She is internationally known as the LinkedIn Expert. She is also a LinkedIn Learning author, speaker, and trainer. Viveka, together with Vengreso, facilitates LinkedIn Learning training programs for B2B teams, sales professionals, and small business owners. They provide digital sales strategies, tactics, and tools, including personal branding, social selling training, and content for sales enablement. She is passionate about helping her clients win more business for their company through social selling strategies. If your sales organization is using LinkedIn but you're not seeing relationships, the building of the brand, or increase of the business over time, you should reach out to Vengreso and Viveka von Rosen via https://vengreso.com/ or https://www.linkedin.com/in/LinkedInExpert/. Tim Steele is the Chief Strategy Officer and Fractional CMO at The Cort Group. Tim conducts marketing consulting for mid-sized companies that struggle to sustain top-line growth. He helps his clients capture the voice of their customers to build a successful go-to-market strategy to drive revenue to their business. If you own a mid-sized company and are only selling the “how” and not the “what” and the “why,” consider reaching out to Tim Steele to help you with your #MarketStrategy. Visit his website at https://www.cortgrp.com or https://www.linkedin.com/in/TimSteele1. Athol Foden is the President of Brighter Naming. He believes in the power of meaning all day, every day, local, national and international. Half of his team is in Europe and they help in establishing a systematic naming process for various fields that include consumer and reports. His fascination for names and word patterns allows him to help many companies in coming up with their own, the systematic way. If you've got a product or service, and you don't want to make a mistake on naming, you will want to reach out to Athol Foden by going to his website at https://www.brighternaming.com/ or visiting his profile at https://www.linkedin.com/in/atholfoden/. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghost write your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli About the Book: Digital pollution is the problem. Human-centered communication is the solution. We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to: Break through the noise and earn attention Build trust and create engagement Enhance your reputation with both people and algorithms The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it's also human-centered. The experts studied, interviewed, and featured: Jacco van der Kooij, Founder of Winning by Design Dan Hill, Ph.D., President of Sensory Logic Mathew Sweezey, Director of Market Strategy at Salesforce Julie Hansen, Creator of the Selling on Video Master Class Adam Contos, CEO of RE/MAX Lauren Bailey, Founder and President of Factor 8 and #GirlsClub Mario Martinez Jr, Founder and CEO of Vengreso Viveka von Rosen, Co-founder and Chief Visibility Officer at Vengreso Shep Hyken, Customer Service and Customer Experience Expert Morgan J Ingram, Director of Sales Execution at JB Sales Training Dan Tyre, sales executive and founding team member at HubSpot Among the themes addressed: Trust and relationships Communication and connection Service and value Text and video Noise and pollution Among the types of videos in which you'll become more confident and effective: Live, synchronous video meetings Recorded, asynchronous video messages Video calls and video presentations Video in emails and text messages Video in social feeds and social messages Video for specific individuals and large groups Video for known audiences and anonymous masses Video for prospects, customers, employees, and other stakeholders For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication. About the Author: Ethan Beute is the Chief Evangelist at BombBomb a video email sales and marketing software platform, is the host of The Customer Experience Podcast, and co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (featured on episode 239 of The Marketing Book Podcast in 2019). Ethan has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He's sent more than 12,000 video messages himself. Prior to joining BombBomb, he spent a dozen years leading marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs. And, interesting fact - his first real job out of college was driving a school bus for Microsoft! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/human-centered-communication-ethan-beute

Viveka von Rosen is Cofounder and Chief Visibility Officer of Vengreso. Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” Viveka shares with Mike the LinkedIn experience she has perfected over the past 10+ years, the beauty of Linkedin for growing and nurturing your network, her opinion on automation and her love for Bob Burg.  

Positioning yourself as a LinkedIn Expert, Industry Expert, or Thought Leader is all around creating a personal brand and adding meaningful value to your business network. Viveka von Rosen, ( https://www.linkedin.com/in/linkedinexpert/ ) Co-Founder & Chief Visibility Officer of Vengreso ( https://vengreso.com/ ) , is back for Part 2. She is the ultimate LinkedIn Expert and is sharing the 101 ways to rock LinkedIn. In part two, we discuss: * Connect: Connect and network with target buyers with the objective of turning every online conversation into an offline. * Feed: Feed or nurture your network with regular content to help them on their journey and create further engagement. * Cadence: Develop a daily, weekly, and monthly set of digital selling activities to drive more conversations and/or expand relationships. Cofounder of Vengreso, the largest provider of full-spectrum Modern Digital Sales transformation solutions. Known as the @LinkedInExpert, she’s the author of the best-selling “LinkedIn Marketing: An Hour a Day” AND “LinkedIn: 101 Ways to Rock Your Personal Brand!”. She’s been named in Forbes (4 years running) as a top social media expert and is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, CNN, Entrepreneur, Selling Power, and the Social Media Examiner. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn. Resources: * Prospecting article with the follow-up cadences ( https://vengreso.com/blog/what-is-prospecting ) * Two-step referral methodology ( https://www.linkedin.com/posts/linkedinexpert_salesleader-salesconversations-vengresopics-activity-6578371550330843136-P124/ ) * Video on video cover stories ( https://www.linkedin.com/posts/linkedinexpert_personalbrand-videocoverstories-linkedinprofile-activity-6786336744624181248-6gpo/ ) Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

Becoming a LinkedIn Expert is vitally important, now more than ever, to create a strong personal brand so that you stand out from your competition. We get to speak with Viveka von Rosen, ( https://www.linkedin.com/in/linkedinexpert/ ) Co-Founder & Chief Visibility Officer of Vengreso ( https://vengreso.com/ ) , the ultimate LinkedIn Expert. Viveka is on the podcast for not one but two episodes sharing 101 ways to rock LinkedIn. In part one, we discuss: * Mindset: today’s modern seller must recognize that buyers have become better at buying faster than sellers have become at selling. Adapt or die to the buyers' decision; * Brand: establish a personal and professional presence online with a social profile that drives your prospective buyer to engage with you; * Engaging: find and engage with your buyers by discovering and sharing valuable information to help solve real business problems. Cofounder of Vengreso, the largest provider of full-spectrum Modern Digital Sales transformation solutions. Known as the @LinkedInExpert, she’s the author of the best-selling "LinkedIn Marketing: An Hour a Day" AND "LinkedIn: 101 Ways to Rock Your Personal Brand!”. She's been named in Forbes (4 years running) as a top social media expert and is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, CNN, Entrepreneur, Selling Power, and the Social Media Examiner. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn. Resources: * Prospecting article with the follow-up cadences ( https://vengreso.com/blog/what-is-prospecting ) * Two-step referral methodology ( https://www.linkedin.com/posts/linkedinexpert_salesleader-salesconversations-vengresopics-activity-6578371550330843136-P124/ ) * Video on video cover stories ( https://www.linkedin.com/posts/linkedinexpert_personalbrand-videocoverstories-linkedinprofile-activity-6786336744624181248-6gpo/ ) Join the conversation in the Conquer Local Community ( https://www.conquerlocal.com/community/ ) and keep the learning going in the Conquer Local Academy. ( https://www.conquerlocal.com/academy/ )

3 Keys to LinkedIn Success with Vivica von Rosen Viveka (Vivica) von Rosen and Joe Lynch discuss the 3 keys to LinkedIn success. Vivica is the co-founder of a company that teaches people to use LinkedIn to help salespeople create more qualified and quality conversations. About Viveka (Vivica) von Rosen Viveka von Rosen is a Co-founder and Chief Visibility Officer at Vengreso, the world’s largest digital sales transformation company.  Known as the @LinkedInExpert, she’s the author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand.” She is a contributing expert to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur and the Social Media Examiner. Viveka takes the LinkedIn and social selling experience over the past 14 years and transforms it into engaging and informational digital sales strategies, tactics, and tools including personal branding, social selling training, and content for sales. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn. When she’s not doing that, she’s either diving or hang gliding or hiking the trails near her Colorado home. (Basically, anywhere without cell reception) About Vengreso Vengreso teach, consult and practice modern digital selling strategies that help sales teams increase win rates through digital selling practices. There has been a rush to train sales teams on “social selling” with a half-baked approach too often through a one-day training event with much of the emphasis on how to use social technology. This approach results in little if any behavior change. Too often, the results have been “meh.” Vengreso digital sales experts have been heads of sales and heads of marketing in B2B organizations. The Vengresso team has educated more than 140,000 professionals in modern selling strategies across thousands of companies. The company principals came together to develop and launch a suite of digital sales training and consulting offerings to help salespeople and organizations increase win rates through their digital sales practices. Vengreso does one thing, helps sales professionals create more conversations with qualified buyers. More conversations lead to more pipeline, and with proper execution leads to higher win rates, which is what every sales leader wants. Prospect better - sell more! Key Takeaways: 3 Keys to LinkedIn Success What Not To Do The worst thing you can do is not have a LinkedIn profile or a poorly constructed profile. Avoid being too salesy – be a resource, not a salesperson. Don’t be a spammer or use automation – instead build relationships. LinkedIn is not a numbers game - it’s a relationship game. Google yourself and you will most likely find your LinkedIn profile at the top of the search results. Your LinkedIn profile is typically the first digital impression you will make on your prospect. Develop a Buyer Centric Profile Highlight how you help your customers. Add a background image that reflects what you do including a call to action. Develop a profile headline that says who your serve – not your title and company. Create a company page and make sure every employee is connected to it. Use the name pronunciation feature audio to add your elevator speech – only on the mobile app. Orange plus sign on your picture means you can add a short video introducing yourself and your company – beta feature only available on mobile app. On the profile, LinkedIn now enables users to share content on the “Featured” area of the profile. Share white papers, ebooks, and other resources with your prospective clients. Know, Like, Trust (KLT) Factor All things being equal, people prefer to work with people they know, like, and trust. Become a trusted advisor, a resource to customers. You must be able to articulate the problems that you solve in a way that resonates with prospective customers. Know your buyer and their pain points. Talk to your buyers to develop a deeper knowledge of why they chose your company. Use video to build relationships on LinkedIn - video cover story. LinkedIn also enables users message connections using video. Engage before connecting - comment on their posts. Personalized - Add Value - Call to Action (PVC) Strategy Create Top of Mind Awareness Stay top of mind with prospective buyers by sharing relevant content with them. Hopefully, when your prospect is ready to buy, they will think of you and your company because you have been educating them throughout the buyer journey. The 411 Content Sharing Strategy - Share four pieces of 3rd party content, one piece of your company's content and then one piece of content that has a call to action. Develop a LinkedIn cadence daily - add it to your calendar. Learn More About 3 Keys to LinkedIn Success Vengreso Viveka (Vivica) von Rosen 101 Ways to Rock LinkedIn The PVC Strategy The Ultimate Guide to LinkedIn Profiles for Sales Professionals – Be Found, Earn Trust, Get Contacted LinkedIn Profile Banners The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso. Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso. In this episode we discuss:Viveka's LinkedIn routine and her tips on creating routines How many LinkedIn connections is optimal and manageable?Is LinkedIn Group engagement worth it?The best times to post on LinkedInWhy you should post natively and consider spending more time on using all the characters available to youHow many hashtags should you use in a LinkedIn post?How to optimise your personal profile and LinkedIn company pagesShould you invest time in creating LinkedIn Stories?How do you access LinkedIn Live?How to access LinkedIn NewslettersHow to make the best use of LinkedIn's name pronunciation feature Referenced on this episode:https://everyonesocial.com/https://www.agorapulse.com/ https://www.hootsuite.com/ Viveka's courses on LinkedIn Learning: https://www.lynda.com/Viveka-von-Rosen/2965250-1.html https://streamyard.com/ CONNECT WITH VIVEKA / VENGRESOhttps://www.linkedin.com/in/linkedinexpert/ https://vengreso.com/ https://www.youtube.com/channel/UCtx5qy9xPdmQ4cL0aX50rTA CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Viveka von Rosen is a LinkedIn Expert & Speaker, Forbes Top 20 Most Influential. As the Chief Visibility Officer and Master Trainer at Vengreso, she helps customers to win more business using digital sales techniques like social selling. Viveka has been speaking on stage since she was 7 years old. After a brief 30 year hiatus, she started speaking again to audiences of all sizes in 2007. Her first introduction back onto the stage was as the keynote social media speaker at the Waldorf Astoria Ballroom to a room full of millionaires and billionaires. She speaks on LinkedIn regularly, on stage monthly at various events all over the world. You can check out her keynote for the Digital Day Out conference in Auckland, New Zealand. Internationally known as the “LinkedIn Expert”, Viveka works with B2B companies and executives, helping them achieve business success through the use of LinkedIn. From Auckland to Vancouver (and just about everywhere else in between). Viveka has been on stage educating and entertaining audiences about the power and potential of LinkedIn. Author of the best-selling books, “LinkedIn Marketing: An Hour a Day,” and "LinkedIn: 101 ways to Rock your Personal Brand", Viveka has been listed as a Top Social Media Influencer in Forbes for the past 4 years and a Top 25 Social Media Expert by LinkedIn. --------------------------- LinkedIn: Linkedin.com/in/Linkedinexpert Faceboook: Linkedin.com/LinkedInExpert Twitter.com: Twitter.com/LinkedInExpert Instagram: instagram.com/LinkedInExpert YouTube.com: Youtube.com/Vengreso LinkedIn: linkedin.com/company/Vengreso Facebook.com: facebook.com/govengreso Twitter.com: Twitter.com/govengreso Instagram: instagram.com/Vengreso

My next guest of Scale Your Sales Podcast is a co-founder and the Chief Visibility Officer of Vengreso, the world's largest digital sales transformation company. Viveka von Rosen is a contributing expert to several of LinkedIn's official blogs, Guides; and contributes to many feature publications.   Viveka developed her expertise and secured @LinkedInExpert Twitter handle, and then she says, she needed to prove it. Wiley, the publisher, had approached her to write the best-selling book, LinkedIn Marketing: An Hour a Day. Viveka has continued to develop her expert status.   Sales professionals must now learn to bring their skillset online to use the different tools to find, engage and connect their prospects. There are numerous ways to get customers involved online, says Viveka, and still have face to face conversations. Viveka advises not to get so wrapped up in the technology and worry about the dress code and lighting. As much as how you can bring the charisma and whatever it was that made you a great salesperson and adapt to do the same on video.   Instead of the hours commuting, people can better utilise their time. Employers must trust their employees to work remotely. Remote working is proven to be more productive with employees working longer.   Companies that are unwilling to work remotely in the future, their people will leave. Companies will have to pay attention to what salespeople need and provide them with the right tools to work remotely as this remote working is a powerful tool. Eventually, to will be able to go to tradeshows as you cannot replace face to face for establishing a better sense of people.   If there is a gift in COVID19, is that we are all experiencing some version of the same disruption. It is allowing us to understand our customer as a human rather than a client. Online salespeople need to learn how to use LinkedIn to build relationships. COVID is making us realise that we are all human, and we must empathise the point of pain says Viveka.   It about quality, not quantity, on LinkedIn, many salespeople connect and go straight to sell. You would never do that face to face.    An example of one automated message said, "Dear Mr Rosen, I see you are in the office supply cleaning industry if you want more leads like this, I can help you with LinkedIn automation." They got everything wrong! It drives me insane, said Viveka, such that people think LinkedIn does not work. It works well when people know how to use it.   LinkedIn is introducing LIVE and releasing LinkedIn stories. You cannot fake a Live stream or a Story or automate it. The people that use the tools well will build the essential know, like and trust.     Viveka says, there is a difference between the platforms and sharing your personal life on LinkedIn and sharing your private life.   Regarding Diversity in Sales, too often we see all men panels or one woman out of five men Viveka says. Viveka belongs to Women’s Sales Pros where we are always trying to increase the skill set and visibility of female sales professionals.   The women I know that are in sales roles crush it, Viveka says. At Vengreso, we do a lot of sales training, and the women are active learners, and that makes them better sellers in the long run. The women that that can overcome the little old me mindset of I cannot put myself out there. If women get over this learnt behaviour, says Viveka, they are super confident and make a big difference as a great salesperson because they are willing to listen to the buyers and utilise their unique qualities.    Jill Konrath is Viveka’s Shero, https://www.jillkonrath.com. A fantastic speaker and salesperson, Jill took the time to mentored Viveka. Viveka says Jill is human and down to earth and a tremendous role model.   LinkedIn Expert Viveka von Rosen https://www.linkedin.com/in/linkedinexpert Schedule a meeting with Viveka https://vengreso.com/our-team/viveka-von-rosen

Ep #146: We’re going break the most common rule that all other social networks have – creating a lot of content - and still build a powerful personal brand on LinkedIn. Because LinkedIn is different from Facebook or Instagram and in many ways it’s much easier than other platforms. In this episode, Viveka von Rosen shares how to build a personal brand on LinkedIn without spending a lot of time on the platform. Viveka is a Cofounder and the Chief Visibility Officer of Vengreso, the world’s largest digital sales transformation company.  Known as the LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand” She is a contributing expert to several of LinkedIn’s official blogs and Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc. You will learn: Viveka run an office center in her hometown when she was introduced to LinkedIn - a new social media platform at that time and she went all-in The first steps to building a personal brand on LinkedIn How to position yourself as an expert without creating a ton of content The type of content you can create and share on LinkedIn to build your personal brand How to get more visibility on LinkedIn How hashtags work on LinkedIn Use 3-4 popular hashtags so it will help your posts to reach more people How to strategically connect with people to build your personal brand and business on LinkedIn How the LinkedIn algorithm works How to get more referrals through LinkedIn How to be effective and rapidly grow your personal brand on LinkedIn spending less than one hour a day there Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Viveka von Rosen, the LinkedIn Expert, Chief Visibility Officer, and Co-Founder of Vengreso, joins the show to share how to grow your business through LinkedIn. Hear how to optimize your LinkedIn profile and About section, how often and how long to post content to LinkedIn, how to use LinkedIn advanced search, her crazy hang gliding stories, and the best sneeze you’ll ever hear. Connect with Viveka at Vengreso.com, Viveka@Vengreso.com, and @LinkedInExpert on LinkedIn

Viveka von Rosen provides digital sales transformation solutions, is a LinkedIn expert and author of "LinkedIn Marketing: An Hour a Day." In episode 185 Viveka chats with Jane Jackson, host of YOUR CAREER Podcast, about her career journey, how she made her career transition into entrepreneurship, and how she built the highly successful digital sales transformation solutions business, Vengreso.

Viveka von Rosen, Chief Visibility Officer of Vengreso, talks about social prospecting and getting to hello.  In this episode: Who this is for Attitudes for using LinkedIn to get to hello Behaviors, steps, and actions to take How to make this work in 30 minutes a day Don't discount people who aren't active on LinkedIn How to have one of your connections introduce you to a high-quality lead Quote to live by Best attitude, behavior, and technique to Succeed at Getting to Hello Connect with Viveka on LinkedIn: https://linkedin.com/in/LinkedInExpert  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Viveka von Rosen, Chief Visibility Officer of Vengreso, talks about social prospecting and getting to hello.  In this episode: Who this is for Attitudes for using LinkedIn to get to hello Behaviors, steps, and actions to take How to make this work in 30 minutes a day Don't discount people who aren't active on LinkedIn How to have one of your connections introduce you to a high-quality lead Quote to live by Best attitude, behavior, and technique to Succeed at Getting to Hello Connect with Viveka on LinkedIn: https://linkedin.com/in/LinkedInExpert  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Viveka von Rosen, Chief Visibility Officer of Vengreso, talks about social prospecting and getting to hello.  In this episode: Who this is for Attitudes for using LinkedIn to get to hello Behaviors, steps, and actions to take How to make this work in 30 minutes a day Don’t discount people who aren’t active on LinkedIn How to have one of your connections introduce you to a high-quality lead Quote to live by Best attitude, behavior, and technique to Succeed at Getting to Hello Connect with Viveka on LinkedIn: https://linkedin.com/in/LinkedInExpert  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Viveka Von Rosen is a Cofounder and Chief Visibility Officer at Vengreso, the largest provider of full spectrum digital sales transformation solutions. Known as the @LinkedInExpert, she’s author of the best-selling LinkedIn Marketing: An Hour a Day & LinkedIn: 101 Ways to Rock Your Personal Brand She is a contributing expert to LinkedIn’s official Sales […] The post The Number One Thing You Should Do To Create A Strong Personal Brand On LinkedIn appeared first on Business Convo.

It can be easy to think that if you are not using platforms like LinkedIn that you’ve missed the boat.  This week’s guest will assure you that nothing is further from the truth. Viveka von Rosen is an author, speaker, and LinkedIn expert. She is the Co-Founder and Chief Visibility Officer for Vengreso, which delivers […] The post Viveka von Rosen | How to Master #SocialSelling on LinkedIn in Just a Few Hours Each Day appeared first on Smart Business Revolution.

Building Authority With LinkedIn So much of building a brand is about how much people see us online. Today, we have Viveka Von Rosen sharing her insights about increasing visibility online and through LinkedIn. Who is Viveka? Viveka is the Chief Visibility Officer at Vengreso and a keynote speaker on LinkedIn marketing strategies. She has seen LinkedIn and sales tactics change over the past decade and has amazing insights into what people need to do to position themselves strategically to attract the right audience. Vengreso is a company that helps B2B salespeople create more sales conversations with qualified buyers. Key Takeaways: Video is a powerful tool to position you as a thought leader and get visibility on LinkedIn. If who you know isn’t who you want to know, then go out and craft your LinkedIn network to be the people you want to connect with to get to the next level. Find mentors who can help you get to the next level. Create good content to put your best foot forward to your network. Own your expertise! Be confident in your skills and go after it! Be committed to making it. People will give you their time if you are providing them value and if they are feeling a connection to you. Recommended Links: Vengreso – Vengreso teaches, consults and practices modern selling strategies anchored in the requirement that marketing and sales must be aligned. LinkedIn: 101 Ways To Rock Your Personal Brand: Grow your network and build your business! LinkedIn Marketing: An Hour a Day

Has the role of the public relations professional changed over the recent years? And, if so, what’s driving that change? What does it take these days to get an article placed in your industry’s trade media? Or, to get your client on TV, radio or even a podcast? In some cases, due to the changing landscape of PR and the impact to digital platforms, what used to be a “no no” has now become more common place…Pay for Play! Check out my conversation with Chief Visibility Officer and Founder, Teri Sawyer of T&Co.

Sales Reinvented Podcast Episode 119: Viveka Von Rosen. Viveka is the co-founder and Chief Visibility Officer for Vengreso which is a global digital sales transformation company, she is an international best-selling author of LinkedIn Marketing: An Hour a Day, which is a step by step guide to succeeding on the ‘for business’ social media network. Viveka is also an exclusive member of the Forbes Top 50 Most Influential People in Social Media as well as the Forbes Top Ten Most Influential Women in Social Media.

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts There is now no doubt, NO DOUBT that the company I am honored to lead as CEO is the world’s largest digital sales training company. Vengreso is almost two years old and the journey thus far has been incredible. On this episode of #SellingWithSocial, I invited my three co-founders to join me to help me tell the Vengreso story. You’ll hear from Kurt Shaver - our Chief Sales Officer, Viveka von Rosen - our Chief Visibility Officer, and Bernie Borges - our Chief Marketing Officer about their experiences in this wild journey. We'll also give you a powerful summary of what it takes to start your own digital sales process. Brand Drives Demand: Demonstrating How To Saturate Your Industry One of my favorite sayings that keeps our team on target is this: Brand drives demand. The meaning behind the phrase is that the more effective you are at consistently communicating your brand story and value, the more people and organizations will want to work with you. I say it all the time to our team because I know we can't just preach it, we have to do it. By creating loads of content, working together as a team to distribute and share it, and leveraging well-designed systems and processes we’ve gotten our content in front of 98 million people via social media. To help you understand exactly how staggering that number is, our nearest competition (a huge brand) has only reached 4 million people through social. Why did we focus on flooding the digital sales training space like this? Because we had to demonstrate what we teach: Brand drives demand. Companies That Adopt Social Selling Get 50% Higher Win Rates If it’s not obvious to you already, you need to know that sales methodology has changed forever. The prevalence of information available today makes it possible for buyers to actually get ahead of sales professionals in the buying cycle, discovering everything they want to know about a product or service through personal research, online reviews, YouTube unboxing videos, and more. So you tell me, why would you want a digital selling program? So that you can adapt your sales approach to the way buyers are buying. But here’s the biggest reason: The stats are in - companies that adopt social selling programs have 50% higher win rates than those that don’t. If you want to stay ahead of your competition, you’ve GOT to be selling socially. If you want to dominate your industry, digital sales is the only way to do it. What Kind Of Fishing Pole Are Your Sales Reps Using? At Vengreso we’ve enjoyed coming up with powerful imagery that helps us communicate the steps necessary to become effective at digital selling. Here's my favorite example: The first thing you need if you’re going to catch fish, is the right kind of pole. You can’t use a deep sea pole if you’re going trout fishing. Likewise, you can’t use a fly rod if you’re trying to catch Blue Marlin. What does the fishing pole represent? Believe it or not, it’s the LinkedIn profiles of your sales team. Why are LI profiles so important? It’s because of what the stats show us - 62% of decision-makers look at a sales rep’s LinkedIn profile before they decide whether to respond to their phone call, email, or other outreach. 62 percent! That’s huge - and it’s why a LinkedIn profile that is nothing more than a resume is not going to be beneficial to your sales strategy. You need to know how to make your sales team’s profiles powerful resources buyers can reference to see how you can bring value to the table for them. Listen to this episode to hear how the Vengreso team has made LinkedIn a major part of our digital sales training. You Can’t Launch A Digital Sales Program Without Giving Sellers The Right Bait When you fish, you can’t catch fish if you use the wrong bait. In digital sales, the bait is the content your sales team needs to move buyers to the point of making a decision. Your organization has to create that content and make it available to your team in an organized fashion. Our digital sales training includes showing sales organizations how to create a vault of content for the sales team that enables them to sell more effectively. We teach our clients how to organize their content around the buyer’s journey, particular industries, special needs, etc. The point is not the organizational system you use, but that you organize it in a way that YOUR sales team can easily access and use with buyers. Listen to learn more about how Vengreso is leading the way among digital sales training companies. Outline of This Episode [1:15] The co-founders of Vengreso and the largest digital sales training company in the world [5:55] Recent Data: 62% of decision makers look at a sales rep’s LinkedIn Profile before reaching out [8:20] Companies that adopt social selling get 50% higher win rates [11:48] What makes companies successful? Alignment between sales and marketing AND resourcing your sales team with great content [17:42] What you need in order to capture the attention of the “fish” you’re trying to catch [22:37] 5 products coming from Vengreso in the next few months [28:24] The 10 step methodology that is poised to win awards [34:55] 98 million people reached through social this year: how we did it [37:25] What life has been like as part of the Vengreso team [44:39] Embrace the change and roll with it Resources Mentioned Viveka von Rosen on Twitter Viveka on LinkedIn Bernie Borges on Twitter Bernie on LinkedIn Kurt Shaver on Twitter Kurt on LinkedIn Modern Marketing Engine Podcast - Bernie Borges LinkedIn State of Sales Report CSO Insights Report About Social Selling Tamara Schenk MOVIE: Kung Fu Panda 3 Miller Heiman Group Sales Navigator The Stevie Awards Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts   Do you have a dedicated team that is providing content for sales enablement within your organization? In the modern marketing world companies that don’t build a vault of sales resources are essentially expecting their sales team to produce results without the proper tools. You can find out how to build a vault of content that will accelerate your sales team’s results by listening to Bernie’s conversation with Viveka von Rosen. You probably know Viveka. She is widely recognized in modern marketing circles. In addition to being one of Bernie’s 3 co-founders at Vengreso where she has the role of Chief Visibility Officer, Viv is an international keynote speaker, a Forbes Top 20 Most Influential Personal Branding expert, and a published author of 2 books and 2 courses on Lynda.com. On this episode, Bernie and Viveka outline exactly what content for sales enablement is, why it’s vital to the modern marketing function, and the results that can be expected by putting together a great vault of content that enables your sales team to influence buyers at every stage of their buying journey. How Content Marketing Differs from Sales Enablement Content marketing should be a practice you’re very familiar with. It’s the ongoing act of publishing and sharing valuable content that helps potential buyers become educated about how to overcome the pain or problems they need to address. Content marketing builds visibility for a company, serves to attract and retain an audience, and influences that audience in their buying decisions. Sales enablement takes content marketing a step further, providing the sales team with content they need in order to engage in conversations with potential buyers, address needs in specific ways, and answer questions that arise throughout the buyer’s journey. Viveka outlines how content marketing and content for sales enablement work hand in hand, so be sure you listen to the entire episode. Content For Sales Enablement Is About Equipping Your Sales Team Effectively Your sales team will be much more effective if they have the right tools to do their job. That means they need to have a wealth of resources they can provide to buyers at the various stages of the buyer’s journey. We’re talking about content pieces designed to answer specific questions, demonstrate effectiveness or application, or address particular needs a buyer might have. This content, provided to your sales team, is what we are referring to when we say “content for sales enablement.” Viveka points out that sales enablement content needs to be organized in a “vault” of sorts that sales teams can draw from on an “as needed” basis. They use it to engage with their prospects by providing resources that help make informed buying decisions. In the modern sales environment, sales enablement content is not an option if you want to empower your sales team to close more deals because buyers are hungry for this content. Listen to this episode to learn how to establish your own sales enablement content vault and to hear examples of companies that have done it right. 7 Steps To The Buyer’s Journey When It Comes To Sales Enablement Content Most sales professionals have heard the traditional 3-step description of the Buyer’s Journey. Viveka expands that to 7 steps when she discusses content for sales enablement because the additional steps define different types of content the sales enablement team can create. Here are Viv’s 7 steps to the buyer’s journey: Create Awareness Generate Interest Instigation/Disruption Consideration Purchase Satisfaction Repurchase/Upsell/Refer Can you see how the creative team behind sales enablement efforts can focus on the creation of content in each of these categories, catalogue them according to where they fit in the buyer’s journey, and make them available to the sales team? And, can you see how providing vaulted access to content organized this way is a powerful way to equip your sales team with relevant content they can use to start and continue sales conversations with their prospects? Listen to this episode of The Modern Marketing Engine podcast to hear Bernie and Viveka outline the types of content that fit in each category and highlight best-practices, . Never Think Of The Buyer’s Journey As Linear. It’s A Circle As Viveka explained her expanded 7-step buyer’s journey, she was careful to point out that though she’s speaking in terms of “steps,” marketers and sales professionals should never think of the buyer’s journey in linear terms. By that, she means that it always loops around and starts over, therefore it’s better to think of it as a circular journey. Practically, that means you should never close a deal and walk away as if your work is complete. You’ve got to continuethe process again with that customer to earn referrals and repeat purchases. Not only will you generate more leads and make more sales, but you’ll also reinforce the value and service you’ve already provided to existing customers, solidifying the relationship for the long haul. Check out below some of the companies mentioned by Viveka and Bernie who embody this approach to the circular customer journey using content for sales enablement strategies. Featured on This Episode Viveka on Twitter: @linkedexpert Viveka on LinkedIn: @LinkedInExpert Outline of This Episode [2:39] Why talk about sales enablement on a marketing podcast? [5:11] How content for sales enablement is different than content marketing [7:40] What is vaulted content and how does it differ from “gated” content? [9:40] The new 7 step buyer’s journey: a scheme for useful organization of content [16:20] Examples of content for sales enablement across these 7 stages [26:53] Why this process is more like a wheel or web than a series of steps Resources & People Mentioned www.Vengreso.com/content-for-sales - get the infographic Bernie mentioned Poopuori Squatty Potty Uber AirBnB The Thanksgiving Dinner approach to content marketing Hubspot - Hubspot Academy OneMob Zoom LinkedIn State of Sales Report The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://twitter.com/sbengine   Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Viveka von Rosen, Vengreso’s co-founder and Chief Visibility Officer, is back for an insightful second conversation about selling with video and the importance of using LinkedIn native video. On this episode of #SellingWithSocial, Viveka shares her greatest tips on creating, posting, and sharing video content with buyers and on LinkedIn that will solicit a response from your prospect and help your brand gain traction on social media. We explain the idea behind thinking like a marketer but acting like a salesperson, as well as how to use hashtag’s on social media when selling with video. To hear the first part of this conversation, be sure to listen to episode 75. This interview is filled with educational insights that you can’t afford to miss - listen now! Selling with Video is Massively Popular & Effective - Why? Incorporating video into your sales strategies allows you to build a high level of trust and authenticity with your audience. However, selling with video MUST go beyond simple product demos. Truly great video content outlines the problem a prospect faces and demonstrates, in an engaging way, why YOUR company can offer the best solution. Using LinkedIn as a platform for your sales videos makes sense because its algorithms favor native video content (videos that are uploaded directly to the site, NOT video links that are shared from YouTube or other social media platforms.) LinkedIn is also the only social media platform that accepts 4k video and larger file sizes. To hear all about why selling with video on LinkedIn is changing the way salespeople are creating more conversations with their buyers, don’t miss this episode. The BEST Content Ideas for Selling with Video How can you develop great content ideas for your sales videos? Start with looking at what’s already working well for your company. Customer testimonials, product how-tos, expert Q & As, etc., are all great ideas for sales videos that can expose your network of buyers to the heart of how you can help them solve their business problem(s). Videos between 90 seconds and 3 minutes are ideal with the sweet spot being 60 seconds. Here are some ideas on how you can Vlog Like a Boss. Planning ahead is also one of the most effective ways to start selling with video. Rather than rushing through video production at the last minute and posting haphazardly, plan out your what you want to say in bit size messages and then create the schedule. You can create tailored videos around important company events, product launches, weekly or monthly newsletters, or just play off some of your organizations existing blog articles. etc. You’ll be amazed at how creative your sales videos can become with prior planning. Use These Strategies for Successful Engagement on LinkedIn To drive engagement you may want to create a social amplification LinkedIn “pods” by having a group of individuals start out your post with a like, comment, share, and view. It’s easy to start one, just bring a group of similar folks together within your company or those outside your organization. The first hour after posting is critical for your LinkedIn video to gain the right type of viral traction. You should also study which hashtags your community is already using and use those to tag your videos appropriately. Just make sure you balance your hashtag count with your overall character count - you don’t want your tags to overpower the entire post. You can even share a LinkedIn sales video through email, in Facebook groups, and on Twitter. Don’t be afraid to branch out and share it on other platforms, as long as users are directed back to the original video. Viveka also encourages you to bookmark your LinkedIn video link in your browser or in a common online space so that they can be easily shared and engaged with in the future. Additionally, add a custom Hashtag to keep track of your content. Check out #VengresoVids to get some ideas of how you can track your video content. These tips and more are all on this podcast episode, be sure to give it your full attention! Why You Should Think Like a Marketer, but Act Like a Salesperson As a sales professional, YOU are on the front lines of your company. Not the marketing department. But bridging the gap between the two departments is critical to selling success. The modern buyer doesn’t want to be “sold to” but they do want to be educated. They also want to form relationships with people who can secure the best solutions to their problems. The modern salesperson who thinks like a marketer needs to focus on these areas to be successful: Hone in on your EXACT prospect Turn each engagement into a conversation Educate the potential buyer Position yourself as a trusted advisor Always drive your buyer to a call to action These techniques can be condensed into a series of sales video posts that encourage your buyers to engage with you as a result of your videos. If you connect with prospects in a memorable way, they’re more likely to continue to connect with your brand online. This episode is full of insights on selling with video that you can’t afford to miss. Listen now! Outline of This Episode [1:01] Part 2 of my conversation with Viveka von Rosen revolves around LinkedIn video [6:42] Why you should think like a marketer, but act like a salesperson [22:30] Why is video, and LinkedIn video, so effective? [29:00] Best strategies for posting native video to LinkedIn [33:45] Where should you share native LinkedIn video? [39:19] Viveka walks you through the sharing process for LinkedIn videos [42:53] The pros and cons of the LinkedIn hashtag community strategy Resources Mentioned Viveka’s Vengreso webpage Connect with Viveka on LinkedIn Follow Viveka on Twitter: @LinkedInExpert Follow Viveka on Facebook #VengresoVids on LinkedIn Episode 75, “How To Leverage Video For Sales, Authority, And Trust, With Viveka Von Rosen” VIDEO: “The 15 Minute Meeting Request Rule” PODCAST: “Unlocking The Nuance To LinkedIn With Mario Martinez Jr” ARTICLE: “How to Write Powerful Cold Emails That Actually Get Replies” ARTICLE: “Ride the Hashtag. Don’t Create It.” OneMob tool Social Business Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts Viveka von Rosen is Vengreso’s co-founder, Chief Visibility Officer, and THE expert on using video for sales. On this episode of #SellingWithSocial she explains why using video for sales will launch you past your competition and how you can build brand trust through videos. We also offer practical tips that will help you craft better video marketing tools for your business. It’s an episode filled with insights that you can’t afford to miss, so be sure to listen! Using Video for Sales is Critical for Ultimate Selling Success - Here’s Why 75% of executives watch business-related online videos every week - and they share it with countless colleagues. Using video for sales works because it communicates the authenticity of your brand. Video builds credibility, and videos shared on LinkedIn receive 10x more exposure and shares than any other type of post. If you’re not using video for sales, you’re falling behind your competition. For more insights on why using video for sales is the best marketing strategy available, be sure to listen to this episode. A Great Sales Video Should Include These 4 Components A great video for sales isn’t just a scripted advertisement. It’s a carefully crafted marketing tool that will lead to more brand exposure and a greater sense of trust with your market. I share 4 main components every video for sales should include on this episode. Here they are. Warm, personal greeting (and closing) Identification of the problem your customer faces Explanation of additional resources available to them to solve the problem A call to action that pairs a solution with your company and theirs You NEED to Combine Landing Pages with Video Marketing Tools After you decide to use video for sales, the next step is to start pairing landing pages with your videos. These landing pages become resources that executives will share with their colleagues, and you can watch your views and click rates skyrocket. A great video landing page includes additional resources that pair with the video, clickable call to actions, your contact information and your company’s social media platforms. Solutions like OneMob exist to help you build these pages, so there’s no reason not to be using video in sales. To hear the full story behind landing pages and how they can drive the success of your sales videos, be sure to listen. These Top 5 Tips Will Result in Better Sales Videos Viveka wants every salesperson to know that you should never let fear keep you from closing the biggest deals of your life. You should never be afraid of being on camera because all your customers want is YOU being authentic and relatable. She shares 5 practical tips you can follow to record better sales videos: Look straight at the camera lens Use the correct camera angle Masterfully use gestures (if you feel like you’re over-gesturing, you’re using the right amount) Sit with correct posture and use your entire face for emotions Know your audience and dress accordingly Keep your videos short, keep them honest, and you’ll succeed in using video for sales. For even more great insights, be sure to listen to this episode. Outline of This Episode [1:05] My guest for this episode of Selling With Social is Viveka Von Rosen [8:18] Why is video becoming so popular? [13:45] Don’t be nervous about using video, use these tools! [16:00] What is video marketing for marketing, compared to video marketing for sales? [19:50] Why you should combine landing pages with your video marketing tools [26:57] The best tips for recording marketing video content [36:53] Don’t opt out of using video for sales because of fear [40:15] Viveka on LinkedIn video, and her next conversation with Mario on Selling With Social Resources Mentioned Viveka’s Vengreso webpage Connect with Viveka on LinkedIn Follow Viveka on Twitter: @LinkedInExpert Follow Viveka on Facebook #VengresoVids on LinkedIn OneMob tool Zoom tool Social Business Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts

Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Viveka von Rosen The LinkedIn Expert from Vengreso.com Viveka von Rosen is a Cofounder and Chief Visibility Officer at Vengreso, the world’s largest full spectrum digital social selling provider. She’s a contributing expert to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides. Viveka also contributes to publications like Fast Company, Forbes, Money, Entrepreneur, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training with the tools and strategies they need to succeed on LinkedIn.