Podcasts about human centered communication

I was given advice from a colleague a few years ago as I left an organization as an employee to venture out on my own - yet again - as a coach, consultant, facilitator. He told me, "Whatever you do, don't talk about culture." I took his advice seriously at the time. But the more I've been back at my own business full time, the more crucial I feel this concept of company culture really is. Culture is the container that holds all of the organization's activities. It's not what you do, it's how you do it that reflects the culture for the people doing the work. Today I mention several books: "The Power of Company Culture" by Chris Dyer, "Holacracy" by Brian Robertson, "Human-Centered Communication" by Ethan Beute and Stephen Pacinelli, and "Humanocracy," by Gary Hamel and Michele Zanini.

What do real, human conversations look and sound like in the workplace today? Claire Pedrick joined me for this fascinating discussion where we explored the nuances and signals of professional communication that make or break human connection.  Uncover the power dynamics that shape our interactions and why status is the default in professional introductions, even in some less hierarchical cultures.  Plus we explore why being human in your workplace interactions is key to creating more inclusive and authentic connections.  From the art of improvisation (an acting technique) to the significance of non-verbal cues, this conversation is a deep discussion about the essence of human communication to enhance engagement and connection in your professional conversations. What you will learn in this episode: The impact of status on professional introductions How improvisation techniques can enhance your professional communication skills The role of power dynamics in conversations and how to navigate them Strategies for creating inclusive and safe communication spaces The importance of vulnerability in leadership How to facilitate effective conversations in multicultural settings Resources: Discover Victoria Rennoldson's global leader communication coaching: https://culturecuppa.com/leaders-and-managers/ Discover Victoria Rennoldson's team communication and cultural intelligence training: https://culturecuppa.com/leaders-and-managers/ Find Victoria Rennoldson online: https://culturecuppa.com/ Connect with Victoria Rennoldson on LinkedIn: https://www.linkedin.com/in/victoria-rennoldson/ Visit Claire Pedrick's website: https://www.3DCoaching.com Find out more about Claire Pendrick's Books: Simplifying Coaching & The Human Behind The Coach: https://www.3dcoaching.com/product/book-bundle/ Connect with Claire Pedrick on LinkedIn: https://www.linkedin.com/in/clairepedrick Connect with Claire Pedrick on Instagram: https://www.instagram.com/3d.coaching/ Visit Claire Pedrick's YouTube Channel: http://youtube.com/@3DCoaching Sign up to receive future episodes of the podcast as soon as they are released: https://culturecuppa.com/get-free-insights/ Follow me on LinkedIn for more strategies, skills and tips: https://www.linkedin.com/in/victoria-rennoldson/ Email me: victoria@culturecuppa.com Website: https://culturecuppa.com/

In this episode, Rory speaks with Jeff Bartsch, founder of Story Greenlight and veteran content creator for networks like ABC, NBC, and Netflix, about the transformative power of strategic storytelling. Jeff shares his insights on how the elements of a compelling story: character, desire, obstacles, and transformation can be applied to client relationships to create deeper, more meaningful connections. Learn why moving beyond transactional communication and embracing a “human-first” approach is key to engaging clients in a way that resonates with clients on an emotional level. Jeff also dives into how strategic storytelling can help advisors guide clients through complex decisions by framing data within a narrative that speaks to what matters most to them. Are you looking to elevate your communication skills and build stronger client relationships? Curious about how storytelling can unlock growth in your practice? Find out the answers to these questions and more on this Human First storytelling episode with Jeff Bartsch.

Join host Lauren Wood as she sits down with Ethan Beute, Chief Evangelist at Follow Up Boss, as they explore the nuanced art of what it means to be an evangelist and the importance of human-centered communication.In this episode, Ethan shares his innovative approach to evangelism that transcends traditional product selling, focusing instead on cultivating a community grounded in education and shared values. Learn about how Ethan thinks about the balance between AI and human-centered communication and the power of human connection in digital touchpoints. Plus a look at the impact of design and intuition in business is highlighted through examples from Amazon and Starbucks.If this conversation sparks your interest, please don't forget to rate us on Spotify and Apple Podcasts. Subscribe Now: https://www.youtube.com/@ExpertsofExperience?sub_confirmation=1 Imagine running your business with a trusted advisor who has your success top of mind. That's what it's like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth.Learn more about what's possible on the Salesforce success plan website: http://sfdc.co/SalesforceCustomerSuccess (0:00) Preview and Introduction(01:31) Defining the Chief Evangelist Role(04:19) Ethan's Role at Follow Up Boss(07:04) What is Human-Centered Communication?(13:09) Sales Outreach and Human-Centered Approaches(18:50) Breaking Down The Idea of Evangelism (25:43) Integrating Technology with Human-Centered Design(30:22) The Importance of Community Building in Real Estate(35:54) The Role of Chief Evangelist(41:50) Amazon and Starbucks: Consistent Customer Experiences(45:57) Closing Thoughts on Customer Experience

In this episode, we researched our top episodes from 2022 and found one that is still very relevant today.  This was back in January 2022, an interview with Wall Street Journal Bestselling Author Ethan Beute about his book "Human Centered Communication."

In the digital landscape that we live and do business in, the human-centered connection has been stripped away from many of our relationships. On today's show I talk with Ethan Beute about how to overcome this hurdle and excel in all of your relationships through embracing human-centered communication. We focus on one of the simplest and most effective ways to break down this digital isolation - video messaging. Sending video messages allows you to interact with others like no other form of digital communication. By leaning into human vulnerability and accessing all of the forms of verbal and verbal communication, video messages communicate your message and leave no room for misinterpretation. They also make the viewer feel heard and understood. All of these aspects combined with a genuine care for your clients will build healthy, long-lasting relationships that evolve into the backbone of your entire business!  Key Takeaways Digital communication strips the humanity from our business relationships Use video messaging to build genuine connection and make your clients feel valued Never try to solve conflict over text-only messaging About Ethan Beute Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling author of "Human-Centered Communication" and "Rehumanize Your Business," and host of Chief Evangelist and The Customer Experience Podcast. In This Episode [00:00] Welcome to the show! [03:46] Meet Ethan Beute [05:28] Why video communication? [17:47] Personal growth through responding well [22:56] Impactful examples [32:05] Specific use cases [37:52] What is BombBomb? [40:25] Bonus use cases [44:26] Outro Quotes “The sincerity matters above all.” [12:10] - Ethan Beute “All anyone that we're working with wants out of life is to be seen as the unique individual human being that they are; that they matter.” [14:30] - Ethan Beute “Our single biggest impediment to growth is human vulnerability: fear of judgment, fear of rejection…” [28:05] - Ethan Beute Guest Links Find Ethan Beute online  Follow Ethan Beute on Instagram | Facebook | Twitter Follow BombBomb on Instagram | Facebook | Twitter Get your free, enhanced, digital copy of the book Human-Centered Communication Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

SEASON: 2 EPISODE: 28Episode Overview:In today's digital age, effective communication is key to success, particularly in the business world. With video taking center stage in remote work and virtual meetings, it's essential to understand how to use this medium to its full potential. That's why I'm thrilled to introduce my guest, Alicia Berruti, an expert in Video and Human Centered Communication. In this conversation, Alicia will share her insights on how to leverage video to enhance your business communication, build stronger relationships, and improve customer engagement. Join me now for an insightful conversation with Alicia Berruti.Guest Bio: Alicia finds her joy in empowering, inspiring, and educating sales professionals, and this passion for thought leadership is what's landed her on stages all over the US and Canada. As the National Speaker at BombBomb, she's spent nearly a decade building her reputation as a thought leader on topics like video, trust building, social media, effective marketing, leadership, and working through the fear and awkwardness of being on camera. Following a less traditional career trajectory, Alicia originally came into a sales role at BombBomb with 20+ years of experience as a professional actor, and over a decade of experience in massage therapy, which included running her own business and building strong customer relationships. In her “free” time, you can find Alicia chasing adventure with her three teenagers and traveling the world in search of good music and good food.Resource Links:Website: BombBomb.comProduct Link: https://bombbomb.com/trial/Free Book Download: https://bombbomb.com/freebookInsight Gold Timestamps:02:10 Human connection is really the most powerful thing we have04:47 The reason why it's so powerful06:30 We were able to reduce the amount of touches required to get a response from a lead from 10 touches down to 3 touches07:55 Three high level questions that you can always ask yourself09:10 Empathy. Value. Call to action10:26 Asynchronous video11:59 An email does not communicate empathy or humanity in any way15:05 If there is the word 'video' in a subject line….17:03 The familiarity effect19:27 Mass sending20:45 The formula is: the amount of value + personalization ÷ by the depth of the relationship23:41 Apple has done such a good job of brand loyalty26:30 A great way for a leader to maintain some of that face-to-face27:54 We all are our own worst critics29:16 The videos that are more human, perform better than videos that are perfect and polished30:46 Some of the components that a video should include31:52 Best practices35:55 If you're gonna start incorporating video into your sales process….38:54 It's called Human-Centered CommunicationConnect Socially:LinkedIn: https://www.linkedin.com/in/aliciaberruti/YouTube:

In this episode of Video Mojo, I talk to Ethan Beute, Chief Evangelist for the video messaging app, BombBomb, and author of the Wall Street Journal bestseller "Human-Centered Communication." Ethan shares his insights on how authenticity and human connection transform video marketing in the digital age. Ethan sheds light on the power of video in adding "intent data" that's missing in traditional digital channels - things like facial expressions, tone, and body language - to bridge communication gaps and build trust. Discussing the challenges and fears associated with video communication, we also explore the concept of vulnerability as an unexpected catalyst for company growth. Ethan emphasizes that authenticity trumps entertainment, especially when using video. This conversation also touches on the possible future of AI-generated messages, and we wrap up with a nod to the effectiveness of video in enhancing social reciprocity, and Ethan's insights into why this leads to stronger conversion rates. Watch to gain valuable tips on using AI and video communication for improving your content marketing by building more engaged human connections. To me, that's the meaning of authentic video marketing success. Time stamps: 2:07 - Clearer communication, human connection, and higher conversion rates. 5:07 -Why transcripts lack warmth and important non-verbal cues. 10:21 - Short social video clips can provide valuable moments for additional learning & full-length video podcast episodes on YouTube are competitive with Spotify and Apple podcasts. 13:29 - AI faking personal connections raises concerns. 16:23 - Using AI for video editing. Researching AI apps for clip extraction. Enhancing with Descript editing app. 18:36 - Practicing video messaging helps overcome fear. 22:18 - Digital marketing requires video for better communication.

SEASON: 2 EPISODE: 27Episode Overview:For business owners, making sales is the mark of success. But if you're not keeping up with the back end, you might not have anything to show for it. To talk to us about how to stop leaving money on the table and collect the cash, is revenue recovery expert, Dee Bowden.In this episode, Dee shares valuable insights and strategies on how to improve your billing and collections process, avoid common mistakes, and ultimately increase your revenue. Whether you're a small business owner or a seasoned entrepreneur, Dee's expertise will help you streamline your cash flow and achieve greater financial success. Now join me for my conversation with Dee Bowden.Guest Bio: Dee Bowden is an author and revenue recovery consultant. She works with companies that have outstanding invoices for services/products provided but not yet paid.Dee's favorite money statement is, “The Sale is Not Complete Until the Money is in the Bank!" She and her team have recovered $13.5 million over the past 10 years and Dee has been featured in Forbes, Black Enterprise, Thrive Global and Success Profile Magazines.Dee is the founder of BCS Solutions where she and her talented team educate business owners about the importance of tracking client accounts.Resource Links:Website: https://collectthecash.biz/Product Link: https://collectthecash.biz/book/Insight Gold Timestamps:03:21 Can you help us collect $8 million?06:07 The sale is not complete until the money's actually in the bank07:41 A huge reason why a lot of invoices don't get paid08:02 The fortune is in the follow up, but it's also in the details09:56 It impacts small and medium sized companies 13:40 Whether you're team iPhone or team Android15:27 You're waiting for these two magical words: Transaction Approved16:27 Tools for staying organized?17:50 Done is better than perfect18:49 There's nothing wrong with asking for the money upfront20:44 Collections and invoicing is an extension of customer service22:02 Good customer service24:10 The more that I have built the relationships….26:55 What's the value of goal setting as a first step?28:31 When would I begin to enlist help with accounts receivables?32:23 You are there to see the company winConnect Socially:LinkedIn: https://www.linkedin.com/in/deebowden/Facebook: https://www.facebook.com/Collectthecash.biz/Instagram: https://www.instagram.com/deecollects/Email: deebowden52@gmail.comSponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/Next Episode: Video and Human Centered Communication with Alicia Berruti!

Some companies are out there capturing demand from the market and doing it well.  Then there are other companies that are doing things differently.  Maybe it's an innovation the world hasn't fully understood yet.  Maybe it's a break from the status quo in the industry that puts the client's needs first. These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way.That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam.But it isn't widely understood.That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years.Ethan helped us understand:- What does the role of a business evangelist look like and who needs one- How should the Chief Evangelist be incentivized and measured- Why he believed in the future of the role so much that he started the podcast (one of my favorites!)- and much more!Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend.  This is an eye-opening, value packed episode. Connect with Ethan:On his LinkedIn:  https://www.linkedin.com/in/ethanbeute/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show

In this episode, we invite Ethan Beute. Ethan is the Chief Evangelist at BombBomb and a marketing strategist, Educator, Amazon Best selling Author of Rehumanize Your Business, and a WSJ Best Selling Author of Human-Centered Communication. He is also the host of the Chief Evangelist and The Customer Experience Podcast. What you will learn: - BombBomb videos for job search - Ethan's vision with BombBomb - Ethan's backstory and career journey - The book: Rehumanize Your Business - How COVID impacted the users of BombBomb - New updates and features of the BombBomb video - Ethan's advice for the audience to get started with BombBomb If you enjoyed today's episode, don't forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show! Get in touch with guest:

Two currencies drive the economy - our dollars and our emotions. What we feel always drives our behavior. That's because more than 95% of our mental activity is sensory and emotive - NOT rational So we must put a renewed focus on Emotional Intelligence in a business framework. Not only is it important to brush up on the basics but be willing to delve deeper into and work on your EQ. This episode features Ethan's conversation with Dan Hill, President at Sensory Logic. Dan is featured in Chapter 4 of our Wall Street Journal bestseller Human-Centered Communication. He's also the podcast host of Dan Hill's EQ Spotlight and the author of ten books including Emotionomics and its new, updated version Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals On this, his third appearance of the CX Podcast, he talks about: How common is a depth of expertise in facial coding in areas such as politics, business, sports, etc? What is a functional definition of Emotional Intelligence? Why is Emotional Intelligence so Important? What are some best practices for folks that are engaging people in a sensory and emotional manner in digital experiences? What are some of the cultural contextual changes that have happened since his book: Emotionomics?    More information about Dan and today's topics: LinkedIn Profile:https://www.linkedin.com/in/dan-hill-emotionswizard/ Company Website: https://www.sensorylogic.com/ Other Relevant Links:    Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

According to a recent McKinsey & Company report, 71% of consumers expect personalization and 76% get frustrated when they don't find it. Like it or not, personalization is a norm and it's here to stay. So it's key that marketers learn how to make that personalization meaningful, In this solo episode, Ethan walks through a real A/B test which added personalization yielded lower touchpoints to a prospective customer, doubled overall response rate and increased lead conversion. He also covers: What are some specific personalization tactics customers expect? Why every B2B buyer is also a B2C buyer Why the word personalized and personal feel so different How personalized video messaging can provide better context to a situation by targeting more sensory and emotive opportunities What are the three characteristics of moments that are improved with a video message compared to traditional digital communication?    More information about Melissa Gratias and today's topics: LinkedIn Profile: https://www.linkedin.com/in/ethanbeute/ Company Website: https://bombbomb.com/ Other Relevant Links: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying Jamming with Janny: https://www.youtube.com/playlist?list=PLfFiN5kcgGUHZMpzPsIs2ZE2BAq9xARbe Dear {first_name}: https://bombbomb.com/dear-first-name-film/ Human-Centered Communication: https://bombbomb.com/book/human-centered   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

This episode is powerful.  Filled with wisdom, deep insight and lively conversation, you will harvest many golden nuggets about what it takes to become "embodied" in your life as a speaker and as a human being.  Gisela Rocha - esteemed choreographer and director, personal development master and founder of Movement for Life, shares her extraordinary perspectives on what we need to do to live our best lives in leadership speaking and beyond.This episode is best watched LIVE on video, as we are two dancers talking!  Find the FULL VIDEO VERSION here:  https://www.theleadershipspeakingschool.com/2022/10/02/understanding-embodiment-with-gisela-rocha/Find out more about GISELA and MOVEMENT FOR LIFE here:  https://www.movementforlife.ch/Enjoy and indulge everyone!  I know I did :)____________________We train global leaders, teams and change-makers how to speak in publicwww.theleadershipspeakingschool.com

Merely getting to the sale and figuring out later how to deliver what you sold does not work in a recurring revenue business. Actually, it's customer success that makes the money now, because they create the experiences for customers around moments that matter.  Which moments matter most?  In this episode of our Human-Centered Communication expert series (which originally aired on September 14, 2021), Steve Pacinelli and I interview Jacco van der Kooij, Founder of Winning by Design, about building a customer impact journey around moments that matter.  Join us as we discuss: Why sales knowledge comes with great responsibility How recurring revenue models shift customer experience to customer success What the Bow Tie Funnel is and how it affects customer impact What the customer impact journey and counter impacts are How priority has replaced other buying determinants  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.  Listening on a desktop & can't see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

Repeat business is a goal everyone should aim for. But turning it into loyalty means creating an emotional connection between your customer and your brand.  Ask yourself this: What am I doing right now with this customer to make sure that they'll come back to me and not my competitor next time?  In this episode of our Human-Centered Communication expert series (which originally aired on September 3, 2021), Steve Pacinelli and I interview Shep Hyken, Chief Amazement Officer and Customer Service Speaker at Shepard Presentations, LLC, about the drivers behind customer loyalty — as well as some loyalty killers.  Join us as we discuss: Why customer service is a philosophy of mind How to differentiate between repeat business and loyalty What the common loyalty killers are How to hire to avoid apathy Ways to leverage presentation skills to define success  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.  Listening on a desktop & can't see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

What you see on video is pretty much what you get. Video gives you a sense of who the person is. At present and in the future, salespeople need to become comfortable with video through the techniques of “created charisma”. In this episode of our Human-Centered Communication expert series (which originally aired on September 21, 2021), Steve Pacinelli and I interview Viveka von Rosen, Co-Founder and Chief Visibility Officer (CVO) at Vengreso, about using video to create visibility in sales. Join us as we discuss: What the relationship between video and visibility is Who video is and is not good for Why video gets straight to the heart of authenticity When to shift the script to create connection What the role of LinkedIn is for salespeople Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

Here are three quick ways to better assess what people are saying with their faces and emotions (aka facial coding). Pay attention to engagement, the camouflage smile, and the two-sided impact of fear.  The face is the only place in the body where the muscles attach right to the skin. Most of us aren't aware of what we're giving away.  In the next episode of our Human-Centered Communication expert series (which originally aired on August 17, 2021), Steve Pacinelli and I interview Dan Hill, PhD, President at Sensory Logic, about emotional intelligence and facial coding.  Dan spoke with us about: How to imbue a mission into work for employee retention Why contempt and sadness can be dangerous emotions What to do to raise our emotional literacy How Steve Jobs illustrates the positive and negative sides of anger Why emotions stand apart from the rational parts of the brain   Check out these resources we mentioned during the podcast: Dan Hill, PhD (LinkedIn)  Sensory Logic  Grand Performance   Episode 75: Emotional Intelligence and The Power of Faces   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.  Listening on a desktop & can't see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

The foundation for every relationship is trust. But it's hard to gauge people's authenticity in a digital space dominated by communication through text media. That's why Ethan Beute, Chief Evangelist at BombBomb and author of Human-Centered Communication, believes in the power of video communication in a post-COVID world. By personalizing our interactions and messages through video, we can pull back the curtain of digital anonymity. Join us as we discuss: - Challenges financial brands face in trying to personalize experiences (10:47) - How video establishes trust in human-centered communication (17:52) - Why AI will never be a true substitute for the human connection (26:43) Check out these resources we mentioned during the podcast: - Ethan Beute - BombBomb - Human-Centered Communication You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hey CX Nation,In this week's episode of The CXChronicles Podcast #176 we welcomed Ethan Beute, Chief Evangelist at BombBomb, Host of The Customer Experience Podcast, and Wall Street Journal best-selling Author of "Human-Centered Communication" & "Rehumanize Your Business".Ethan has spent more than a decade helping people enjoy clearer communication, human connection, and higher conversion by replacing some of their faceless, digital communication with simple, personal video messages in emails, text messages, LinkedIn messages, Slack messages, and similar. He's sent more than 12,500 videos and co-authored two (and a half) books on the what, why, who, when, and how of this "relationships through video" movement. BombBomb makes it easy to record, send, and track video messages, allowing you to be “in person” with those who matter most to your business at any given time.More than 60 thousand business professionals in Mortgage, Finance, Insurance, and Real Estate use BombBomb Video to rehumanize their communication.Ethan's also the host of one of my favorite podcasts, The Customer Experience Podcast where he interviews amazing customer focused business leaders from across the world. In this episode, Ethan and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback throughout his career + shares some of the tips & tricks that have worked for him across his customer focused business leader journey.**Episode #176 Highlight Reel:**1. Leveraging video messaging to communicate with your customers & your team 2. Creating natural collisions with your customers & users to fuel growth 3. Meeting your customers and team on their preferred communication mediums 4. Doubling down on asynchronous messages + humanizing your outreach 5. Finding the balance between the human touch and the technology touch Huge thanks to Ethan for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience and customer success space into the future.Click here to learn more about Ethan BeuteClick here to learn more about BombBombClick here to learn more about The Customer Experience PodcastIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review today. This is the easiest way that we can find new listeners, guests and future business leaders to join our customer focused community!And be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" available on Amazon +  check out the CXChronicles Youtube channel to see all of our customer focused business leader video content + our past podcast episodes!Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit!Support the show

Why Digital Relationships In Your Farm Are “REAL” Relationships http://www.LaunchYourFarm.com/Episode88 Welcome back to our 88th episode of the Launch Your Farm Show where I interview Chelsea Peitz who is an awesome real estate social media coach and trainer. Today Chelsea shares how she got started in the business over 20 years ago in real estate (way before social media). She started teaching agents how to use social media after discovering she loved to teach and could use social media strategies to grow real estate businesses. Chelsea and I discuss how she's learned how to really leverage social media over the years to help agents build a better brand, attract and find ideal clients, and have fun while doing it. In this episode Chelsea and I talk about: Why digital relationships are just as important as “real” relationships since most people are communicating in a digital way since covid. Chelsea shares how you can scale your human connectivity through technology that's totally free in just a few minutes a day. What type of content gets the best results and how you can create the right type of content for your farm. A SUPER easy to get your message out to people so they can connect with you, even if you aren't even present. How to create relevant real estate content that actually connects with your audinece and how to use it to stand out from your competition. Plus a ton of other ideas that you can use to grow your geographic farm! Connect with Chelsea Peitz on Instagram @ChelseaPeitz and be sure to check out her free giveaways by following the link in her bio. YOUR BEST BOOK– Check out Chelsea's favorite book at the moment. “Human Centered Communication” by Ethan Beute & Stephen Pacinelli To get a copy you can order it here: Canada – https://www.amazon.ca/dp/1639080007 USA – https://www.amazon.com/dp/1639080007 Be sure to like and subscribe to our channel as well as check our website and other social channels. Your Friend In Farming, Ryan Smith Launch Your Farm Website - http://www.LaunchYourFarm.com Facebook - http://www.Facebook.com/LaunchYourFarm

The human experience is becoming increasingly more valuable.   As we move forward in time, human-to-human interactions are going to become more rare and therefore more valuable.   I'm Ethan Beute , Chief Evangelist at BombBomb , host of The Customer Experience Podcast , and recently coauthor of the Wall Street Journal bestseller Human-Centered Communication , together with Stephen Pacinelli . Listen in today to learn about why human-to-human moments triumph over commoditization and how to balance the tech touch with the human touch.  In this episode, I contextualize and share a short passage from a 90-minute interview with me, Steve, and Mathew Sweezey , marketing futurist at Salesforce, during our research for Human-Centered Communication.   Here are some thoughts from the episode: Why the power of human-to-human moments increases as we get more digital The proportion of rarity and value in human moments Why humans are differentiators in sales and CX How video messages beat the competition for attention What Mat Sweezey's take is on noise, pollution, and trust  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play , or Google Podcasts , and find more episodes on our blog.  Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

Ethan Beute (Chief Evangelist, BombBomb) talks about what he calls “the case against digital pollution” and how B2B marketers and their companies can rise above the rest, generate attention, build trust and relationships, and grow revenue through a human-centered communication approach.

In this episode I share thoughts and takeaways on the importance of becoming more human in a digital world as highlighted in my favorite portions of the new book "Human-Centered Communication" co-authored by Ethan Beute & Steve PacinelliPurchase the Book:https://www.amazon.com/Human-Centered-Communication-Business-Against-Pollution/dp/1639080007https://bombbomb.com/Sign up for 3 hours of LIVE instruction via zoom on all things IG strategy & content here:Workshop - Chelsea PeitzGrab your FREE Downloads by clicking on my link in bio @Chelsea.Peitz or head to my websitehttps://chelseapeitz.com/resources/I N S T A G R A M ➳ https://www.instagram.com/chelsea.peitz/Get a copy of my Amazon best selling book, What to Post: How to Create Engaging Social Media Content That Builds Your Brand & Gets Results (for Real Estate!)http://bit.ly/whattopostbookCheck out the only Real Estate podcast network Industry Syndicate here for the top podcasts in this space: http://industrysyndicate.com/

Ready for some brilliant approaches to human-centered communication? In this episode, David talks with Lizabeth Wesely-Casella, founder and CEO of L-12 Services; a Washington DC firm focused on internal communications, organizational development, and human-centered leadership. Lizabeth shares her insights on how you can improve workflow, processes, and culture by leveraging communication and the institutional knowledge of existing team members. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are more competitors for real estate investors than ever before. Not only do you have to compete against each other, but you also have to worry about realtors and Silicon Valley-backed iBuyers too.  That's the bad news.  The good news?  It's never been easier to communicate with sellers in a personal, human way that makes them only want to work with you.  In this episode, Darin Dawson, co-founder of BombBomb, joins me and reveals how adding video into your follow up campaigns creates that human connection your sellers are searching for.  Listen now and make your competitors irrelevant with easy-to-create videos.   Show highlights include: The sneaky way you're sabotaging your deals every time you send an email, text, or DM (3:13)  How to cut through the clutter in your prospects' never-ending inbox to close them with ease (5:23)  The insidious way “Digital Pollution” nukes your closing rate and bites a big, fat chunk out of your bank account (5:32)  Ghosted by sellers? Here's how to become impossible to ignore (7:25)  The counterintuitive way scaling your sales processes cripples your closing rate and might bankrupt your business (12:34)  The “Connection Approach” for decimating your competitors (even if they offer sellers more money than you) (13:28)  Why hiring someone with less credentials and experience makes leaving your company almost impossible for your entire team (23:35)  The “Moments that Matter” method for using video at the perfect time so you can close a seller (37:06)  If you'd like to see how using video skyrockets your closing rate, you can sign up for BombBomb here: https://bombbomb.com/. You can pick up a copy of Human-Centered Communication here: https://bombbomb.com/book. Or you can connect with Darin on his LinkedIn page here: https://www.linkedin.com/in/darin-dawson-6a62351/.  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don't know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

In this episode of The Marketer's Journey, I interview Steve Pacinelli, Chief Marketing Officer at BombBomb and The Wall Street Journal best-selling author of Rehumanize Your Business and Human-Centered Communication. During the episode, we discuss Steve's journey to CMO, the importance of great communication and how to be a better advocate for your brand.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Believe in your product. Steve mentioned that the best way to sell your product is to truly believe in it and the benefits it can bring to your life. By getting to know BombBomb's product and the power it had to impact his own life, Steve was ultimately led to join the company as CMO and ulatimately infuse his role with passion.Events are a microcosm of the marketing space. Steve made an insightful point about events being a microcosm for the entire marketing space because convincing customers to attend the event is a big ask in itself. Once the guests have made the commitment to show up to an event, the job of the marketer becomes building trust and rapport through face-to-face contact.Humanize your interaction with customers. As the author of Rehumanize Your Business and Human-Centered Communication, Steve knows all about the importance of bringing the human element back into the marketing conversation. When it comes to communication, Steve suggests asking tough questions like “why would someone be drawn to engage with this video, email or campaign?” so you can gain a better understanding of connecting with your customer on a human-to-human level.Learn more about BombBomb here: https://bombbomb.com/ Learn more about Steve here: https://www.linkedin.com/in/stephenpacinelli/

In this episode of the Startup Selling Podcast, I interviewed Ethan Beute.   Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages. He's sent more than 12,000 videos himself.    He also spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduates degrees from the University of Michigan and UCCS in communication, psychology, and marketing. A husband and father, he lives in Colorado Springs, Colorado. Some of the topics that we covered are:   Rehumanizing the experience of our communication. How do we create a personal connection with people? Digital Pollution.  Ethan's Platinum Rule. Opportunities and mistakes made when using videos to connect with people.   Links & Resources:    Website: www.bombbomb.com   Twitter: twitter.com/ethanbeute   Amazon: www.amazon.com/Ethan-Beute/e/B07LFNWL39   Ethan Beute  on LinkedIn: linkedin.com/in/ethanbeute Listen & subscribe to The Startup Selling Show here:   BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you're listening to the show.

Darin Dawson is the President & Co-founder of BombBomb, a video #Communication tool helping organizations rehumanize their communication. On this episode of the Strategy & Leadership Podcast, Darin joins us to discuss what he learned growing the product, the importance of #HumanCenteredCommunication, how to re-think #VirtualMeetings using video & more. Connect with Darin on LinkedIn: https://www.linkedin.com/in/darin-dawson-6a62351/ To learn more about BombBomb and their work, head to their website & be sure to check out their most recent book, Human Centered Communication: https://bombbomb.com/book/ // Learn more about strategic planning & implementation: ► Subscribe so you never miss a video: www.youtube.com/channel/UCOHLNRrp…ub_confirmation=1 ► Get free workbook to guide you along the process: www.smestrategy.net/strategic-plann…mplate-workbook ► Learn how to successfully lead your next strategic planning process: www.smestrategy.net/strategic-plann…ng-steps-course // More strategic planning resources: ► Join our free community: strategy-and-leadership.mn.co/ ► Are you looking for someone to facilitate your strategic planning process? www.smestrategy.net/strategic-plann…ator-consultant ► Want software to track your strategic plan. Get a 90-day free trial of Cascade Strategy: www.smestrategy.net/cascade // Connect with us: Blog ► www.smestrategy.net/blog Strategy & Leadership Podcast ►www.smestrategy.net/podcast Alignment Book ► www.smestrategy.net/alignment-book Contact us ►www.smestrategy.net/contact Subscribe on YouTube ► www.youtube.com/channel/UCOHLNRrp…ub_confirmation=1 // ABOUT SME STRATEGY CONSULTING: SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster. Based out of Vancouver, BC, we've worked with organizations all over North American and beyond in various industries including nonprofits, universities & government organizations. For more information on working with a facilitator for your next strategy session: www.smestrategy.net/strategic-plann…ator-consultant

Episode 103:  In this episode, Scott & Renee interview Ethan Beute on the topic of his new Wall St Journal Bestselling Book "Human Centered Communication."

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the co-founder of https://bombbomb.com/ (BombBomb), Darin Dawson.  BombBomb scales face-to-face communication with your clients, potential customers, and anyone else you want to contact through your business. Darin and his associates founded BombBomb because they found that many entrepreneurs and business owners wanted more face-to-face interaction, but didn't have the time or bandwidth for it. BombBomb now has over 100,000 users in over 40 countries. This company re-humanizes the planet through video communication.  Darin and Josh talk about the decline in communication as everything went remote during COVID-19. BombBomb seeks to remedy these negative changes by allowing for recorded video communication that's personalized to each recipient. Darin describes the problems with digital pollution – there's so much out there, you have to shine and stand out uniquely. Your solution needs to address relevant and current issues. Only a human being can communicate with empathy and emotion, yet we've taken some of the human connection out of standard business communications. With BombBomb, you deliver messages to your clients and customers with warmth, tone, and true human interaction. BomBomb allows you to create video messaging the same way you already create your videos, making its integration into your preferred platforms seamless.  BombBomb allows you to maintain a real relationship with your people, not just someone anonymous and intangible behind a blanket text or email. While a lot of the physicality of human interaction has been lost in the age of the pandemic, Darin and his team seek to reattribute these aspects of communication and increase the longevity of your business relationships.  Josh and Darin also talk about the book https://bombbomb.com/book/human-centered/ (Human-Centered Communication) by Ethan Beute and Stephen Pacinelli, who are on the BombBomb team. This book gives a diverse look at the issues with digital pollution and tackles how to maintain human-centered communication in the digital world.  Don't forget to be genuine and authentic when you contact people in your network. If your communication feels automated, they won't hear you. Sending videos is a way to say their name, show them a smile, and really talk to them is how to forge lifelong client relationships. At the end of the day, Josh details that there's a lot of junk advice out there that tells you to automate your nurturing process. The reality is that some things can be automated, but not a human relationship. Be willing to put in the effort to talk to your clients directly and you'll see lifetime results.  Learn more about the book Human-Centered Communication at https://bombbomb.com/book/human-centered/ (https://bombbomb.com/book/human-centered/).  Learn more about BombBomb at https://bombbomb.com/ (https://bombbomb.com/).  Check out BombBomb's LinkedIn at https://www.linkedin.com/company/bombbomb/ (https://www.linkedin.com/company/bombbomb/).   Check out Darin Dawson on LinkedIn at https://www.linkedin.com/in/darin-dawson-6a62351/ (https://www.linkedin.com/in/darin-dawson-6a62351/).  Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

In this episode of #SpeakingBusinessPodcast, I talk to Ethan Beute. Ethan is Chief Evangelist at BombBomb, a platform to build better business relationships with video messaging. He is also host of The Customer Experience Podcast, and co-author of Rehumanize Your Business and of Human-Centered Communication. Links: More about Ethan Beute Connect with Ethan on LinkedIn More about Maria Franzoni Ltd Connect with Maria on LinkedIn Connect with Maria on Facebook Listen here: Podfollow Libsyn  Apple Podcasts  Stitcher Spotify This podcast was created using Alitu.  Powerfully simple recording and editing tools for podcasters.  Record your show, edit it in minutes, and publish directly to your host.  Find out more and join here.

Do you make your audience think differently? The speeches that tend to be paid the most and make you immensely bookable are those that make the audience think differently and offer relatable takeaways. Turn yourself from a speaking expert into a visionary. How do you do that? I share my thoughts below on how you can achieve this. If you've found this podcast useful you might find this week's podcast interview, Build better business relationships with video messaging with Ethan Beute, very helpful too - https://speakingbusiness.libsyn.com/. Ethan is Chief Evangelist at BombBomb, a platform to build better business relationships with video messaging. He is also host of The Customer Experience Podcast, and co-author of Rehumanize Your Business and of Human-Centered Communication. Ethan shares the role of video in today's day-to-day, how digital pollution is affecting speakers and why we need to be human-centered in our digital communication.

"We are spending more time than ever in virtual environments. That will only increase, as well the amount of noise we encounter there...""As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At-risk are relationships and revenue...""The only viable way forward is to be more thoughtful, intentional, and personal."Join me today as I interview Bombomb's Chief Evangelist and two-time author Ethan Beute as we discuss how his book, Human-Centered Communication, and mine, The Upstream Model, go hand in hand.Links:Full episode with video, audio, timestamps and full transcription—Explore past episodes:  justinstoddart.com/podcastDownload my international best-selling book, The Upstream Model, here: justinstoddart.com/freebookIf you enjoy the podcast, please leave us a short review on Apple Podcasts.  I love reading reviews and engaging with our community.Follow Justin:Instagram: instagram.com/justinstoddartFacebook: facebook.com/justincstoddartYouTube: youtube.com/c/justinstoddart

Our talk doesn't start out sounding the way most sales & marketing talks do. That's because of the alarm being raised by our guest on the forces around us that are polluting our digital environment. Why does this matter? Because this sludge messes with our innate ability as humans to relate to each other, and without that personal  connection, the ability for a buyer to  gain enough trust to put their faith in your business is out of the question. The book in question is Human-Centered Communication. It was co-authored by Stephen Pacinelli  as well as our guest, Ethan Beute. He is VP of Marketing at BombBomb, a software company in Colorado Springs, CO that helps people create simple video messages. Prior to that: he ran marketing for local television stations on-air and online.  People/Products/Concepts Mentioned in Show Shep Hyken Morgan Ingram Lauren Bailey Adam Contos Julie Hansen Mathew Sweezey Dan Hill Gary Vaynerchuk Wall-E, a Disney/Pixar production Episode Reboot. For another take on communicating with video, check out Ep 54 with Tyler Lessard For more details, please visit https://funnelreboot.com/episode-67-human-centered-communication-ethan-beute/

Communication Tips you'll learn today on The Sales Podcast... The case against digital pollution Digital pollution is subjective based on the recipient and they do it in the moment The contextual vantage point of the message Relationships, reputation, and revenue are at risk Don't be lazy and greedy We've evolved over millennia to know how to communicate Your relationships, reputation, and revenue are at risk." Digital technology is evolving so fast and is so pervasive You can quickly alienate 40% of your qualified list quickly with poor messaging You can increase your opt-ins from 2.4% to 3% and pat yourself on the back for a 25% gain...but you're ignoring those 97%! You're teaching your prospects to ignore you, but you're also teaching the machines to ignore you The Golden Rule still applies The Platinum Rule applies as well: treat others as they prefer to be treated We're headed toward a market of one We're 100 years past Ford's assembly line We're 250 years past the industrial revolution Adjust accordingly People are being engaged in noisy and polluted environments We're overwhelmed We're looking to delete vs. engage Have the right tool for the right job Multi-media, multi-step is still the key to connecting Make sure the channels are connected and synchronized Trust is more fragile than ever "Can You Hear Me?: How to Connect with People in a Virtual World" by Dr. Nick Morgan Sales Growth Tools Mentioned In The Sales Podcast Get Ethan Beute's books "Human-Centered Communication: A Business Case Against Digital Pollution" "Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience" Read Howard Luck Gossage

Welcome back to another episode with Ethan Beute, chief evangelist at BombBomb and co-author of Human-Centered Communication. Today we're going to discuss the power of video messages. 

Ethan Beute is the chief evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Human-Centered Communication and Rehumanize Your Business. In today's episode, we're going to discuss how we can humanize our businesses by avoiding digital pollution. Read more at: https://monetizationnation.com/blog/how-to-reduce-digital-pollution-and-create-valuable-online-content/

Even if you haven't heard the term "digital pollution," you can immediately intuit what it means. Emails. So many emails. Robotexts. A million things that create unwanted distractions from the important things in our lives. Ethan Beute and Steve Pacinelli understand the problems of digital pollution and share with Tristan the solutions. Buy their book, Human-Centered Communication, here: https://amzn.to/3FjNyDX See omnystudio.com/listener for privacy information.

Even if you haven't heard the term "digital pollution," you can immediately intuit what it means. Emails. So many emails. Robotexts. A million things that create unwanted distractions from the important things in our lives. Ethan Beute and Steve Pacinelli understand the problems of digital pollution and share with Tristan the solutions. Buy their book, Human-Centered Communication, here: https://amzn.to/3FjNyDX See omnystudio.com/listener for privacy information.

Even if you haven't heard the term "digital pollution," you can immediately intuit what it means. Emails. So many emails. Robotexts. A million things that create unwanted distractions from the important things in our lives. Ethan Beute and Steve Pacinelli understand the problems of digital pollution and share with Tristan the solutions. Buy their book, Human-Centered Communication, here: https://amzn.to/3FjNyDX See omnystudio.com/listener for privacy information.

Ethan Beute is the Chief Evangelist at BombBomb and he is a co-author of Rehumanize Your Business and of Human-Centered Communication, his newest book. He is also the host of The Customer Experience Podcast. Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages.   Questions   Could you share with our listeners, those who have not tapped into your awesomeness as yet, a little bit about your journey, how it is that you got to where you are today? Could you share with us maybe, I would say the main pillars that that book is built on? Who is the book for? What is the book about? And how can it really help you to up your customer service game? What does a company need to be to be customer obsessed and cult followed that people want to follow that brand? How can you really get your customers to want to be intrinsically loyal to you? Are there maybe two or three indicators as a representative or a manager or an employee in an organization that will kind of guide you to know that you're truly connecting with someone? Could you share with me why video is so impactful? How does it work? And what kinds of messages can you give with a video? Is it only for tutorial based kinds of conversations? Or can it just be simple responses and messages instead of actually written communication? Can you share with us what's the one online resource, tool, website or app that you absolutely can't live without and your business? Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently that has left somewhat of a memory or good memory or an impact on you? Could you share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people? Where can listeners find you online? Do you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote; it kind of helps to get you back on track or keep you refocused.   Highlights   Ethan's Journey   Ethan shared that he built a career in local television, so he ran local marketing teams inside local TV stations like your local ABC, or NBC or Fox station, in Grand Rapids, Michigan, in Chicago, and out here where he is now in Colorado Springs, Colorado. And he was kind of bored of the work; he had been doing it for some time. And so, he started doing project work with a variety of different people that he knew, including the two co-founders of BombBomb and he just really liked what they were up to, he thought it was interesting. And so, he joined them as the first and only marketer over a decade ago as you were kind enough to mention in the introduction.   And in that time, just the growth in team size, customer base, revenue, it's been this dramatic journey of transformation and that's been happening at the same time that he's been really in a front row seat of this movement to replace some of what is typically faceless typed out text, think about emails, social messages, text messages, Slack messages, all this faceless typed out texts that we rely on every day, replacing some of that with simple personal video messages.   And so, he's done a lot of learning, teaching practicing, he's sent more than 12,500 videos himself now, as you already mentioned. He's written a couple of books on the topic. And it's just been a joy because as it says in the title of the first book Rehumanize Your Business, this really is about restoring some of the missing human elements that have been so useful to all of us for so long, that have gone missing as we've increasingly gotten digital and virtual.   Ethan's Book Human-Centered Communication – What the Book is About – The Main Pillars the Book is Built on and How it Can Help Up Your Customer Service Game    Me: So, your most recent book, Human-Centered Communication, that was released in September, right?   Ethan shared that in October, they were definitely telling people about it a lot in September, and it started shipping in in early October.   Me: So, could you share with us maybe, I would say the main pillars that that book is built on? Like, who is the book for? What is the book about? And how can it really help you to UP your customer service game?   Ethan shared that if you rely on connecting and communicating in digital, virtual and online spaces, then this book is for you.   He knows that's really, really broad. But really, it is loaded with philosophy, and then more practically strategy and then more practically tactics to help anyone connect and communicate more effectively in the face of ever increasing digital noise and pollution.   So, we all know that these spaces that we operate in are noisy. Inboxes are overloaded, message boxes are overloaded, and we're getting spam texts and spam calls now bleeding into pollution.   It's difficult to know who and what to trust, we feel some sense of overwhelm, just keeping up with all the notifications, but he's in like five Slack channels and they always seem to be loaded with more new messages than he can possibly keep up with.   And so, this is obviously unsustainable for individuals and for organizations. And so, Steve, who is his long time friend and team member, their Chief Marketing Officer at BombBomb, his co author on Rehumanize Your Business, wanted to take this on directly.   Obviously video does play a role in it, we can get into the nuance there. It specifically helps fill in the void of the visual and emotional impoverishment of so much of our digital communication in addition to the layers that it adds in terms of communicating your identity and verifying it because it's you on the screen, there's no one that can fake being you, at least at this point.   And so, they roped in 11 of their expert friends, they have a number of sales and marketing leaders, they have a marketing futurist from Salesforce, they have an emotional intelligence expert with seven US patents in the analysis of facial coding data, they have just a number of different people that they brought into this conversation, to figure out how to make sure that the way they're reaching out and engaging people puts those people's needs and interests first in order to generate better results for everybody.   And so, that's what they're doing. They're blending human centered design with their daily digital communication, it does rely on Steve's and his (Ethan) expertise and experience, but they also involve many other people in the process. And the feedback so far has been very, very positive.   How Can a Company Be Customer Obsessed and Get Customers to Want to be Intrinsically Loyal   Me: Very nice. So, one of the terms that you use in your book, customer obsessed and cult followed. Apple came in at 7.8, the most human brands across all industries. And then you had USAA a nearly 100 year old financial services organization with a score of 9.4.   What does a company need to be to be customer obsessed and cult followed that people want to follow that brand?   And then I'd like you to also talk a little bit about loyalty. Because I know a lot of companies have loyalty programs, but to me, they're more like, I don't know, I just don't see them as true loyalty programs, because what they're doing isn't necessarily making me want to be loyal to them.   So how can you really get your customers to want to be intrinsically loyal to you?   Ethan shared that these are great questions. And the answers to both are remarkably similar. So, he'll put them together.   For folks who are listening, what Yanique is referring to is a study that he and Steve leaned on; he thinks it was in chapter two of this book. But it's the Lippincott Human Era Index or something like that.   And it was a survey of hundreds of company leaders and 1000s, if not 10s of 1000s of consumers. And they were trying to identify the most human brand and he doesn't remember off the top of his head and he doesn't have the book. But they asked three particular questions. But really, he can answer both questions without listing those, is a really interesting study.   If you just search Lippincott Human Era Index or something, you'll find it, it's not hidden behind a gate, you don't need to type in an email address or anything to get it, it's a really interesting study.    It really comes down to how we make people feel.   And he's going to go to Shep Hyken, who they featured in chapter 11 of Human Centered Communication, he's a customer service and customer experience expert. And one of the things he's been talking about lately is the difference between repeat business and loyal business. And the primary difference is the emotional connection that we feel.   Now, the emotional connection, one of the reasons that he thinks USAA that 100+ year old financial services business beat out companies like Apple or Southwest Airlines, or some of these brands that people really, really like, and respect and feel connected to, and would rank as human is that they, this is an interesting one, this isn't the only way to do it, but they answer their phone. He's actually a USAA customer, their hours are pretty broad, so if he wants to call them at 6:00 am in the morning while he's drinking coffee before he gets into the work of the day, or if he wants to call them in the evening or any point during the day, you can actually talk to somebody and they'll answer your questions and they won't rush you off the phone and they're just very available and approachable online and on the phone etc.   They also have an interesting thing where the only way in to being a USAA customer and he say he's getting a little bit too specific about their branding and positioning. But it's for US military and their families. Now, his father was in the Air Force, he (Ethan) has no military experience himself but because he is his direct descendant, he's able to be a USAA customer. But they have this other layer of in and out and it doesn't have to be as clearly defined as being a military member for example, or a formal member of a group but the more you can create this kind of in group, out group scenario, the more people who are in feel like they're a part of something, the more you treat them as individual human beings as opposed to sources of revenue, the more you treat them as human beings rather than as numbers, customer numbers, account numbers, the less you make them restate themselves over and over again. The less you make them verify their identity over and over again, because they've already done at once.   There are a lot of things you can do to make people feel valued and appreciated, like you respect their time and attention and like you see them as a partner in success, whose questions you want to answer and problems you want to remove and opportunities you want to help them capitalize on.   It really comes down to how we make people feel, how we make people feel about themselves, how we make people feel about us, and our sales reps, or our service reps, or the other humans, they come into contact with, the way they feel about their problem or opportunity, the way they feel about our product or our service, the more we can keep in mind as we're making decisions as we're designing systems and processes. As we're designing messages and digital experiences, now he's getting into kind of the what they take account in Human-Centered Communication, the more we can keep people's needs and wants and the way that we make them feel, the emotional resonance that they leave each of these individual experiences with, the better off we're going to be.   Indications in an Organization that Will Guide You to Know that You're Truly Connecting with Someone   Me: Brilliant. So, that definitely answered both of my questions. And I'm so glad that you've been touching so much on emotional connection, and authenticity and just being really connected with another human being.   Are there maybe two or three indicators as a representative or a manager or an employee in an organization that will kind of guide you to know that you're truly connecting with someone?   Because I imagine connection looks different depending on each individual, it's not the same; you wouldn't connect with each person the same way. But is there maybe some guiding principles or triggers that you could use possibly as indicators to know that you're on the right track to connecting with this individual?   Ethan shared that a number of different people will do it in different ways. Some people do it through survey mechanisms and other feedback, NPS and going beyond just the number but getting to kind of the scores and the sentiment.   Some people use retention or expansion, or other financial measures to suggest loyalty. There's no foolproof answer to this, he wished he had something better and more concrete for you. But he will give you some concrete steps that he knows some people he really likes and respect are taking which big idea here, it is difficult to create customer loyalty. He will add it is difficult to create a remarkable customer experience without creating a remarkable employee experience and without employee engagement and employee loyalty.   So, something that he's heard from a number of people is that they do some form of course, (a) being very thoughtful about what it's like to be on the team. What does it feel like to be a team member here? Do I feel valued? Do I feel appreciated? Do I feel like I'm making a contribution, not just to the world at large, but am I making a contribution day to day, week to week to the improvement of the business and to the improvement of customers lives.   And so, something that he's heard really good, thoughtful, engaged managers and leaders doing is that as part of their meetings, let's just assume you have like a daily or a weekly stand up, or some kind of a team meeting.   They'll come up with different questions but they're all kind of around the idea of tell me a story that happened this week where you're able to solve a customer's problem or answer a customer's question. Or maybe where you broke the standard rules of the playbook, where you went a little bit out of your way, or where you got an amazing piece of feedback. And you know what you're looking for there isn't those amazing over the top surprise and delight stories. What you're trying to do is just create this culture where there's an ongoing internal conversation about putting other people's needs first, sometimes people are asking needs about helping out your fellow team members as well going out of your way to save someone time or to pick up where they left off or maybe a team member had a personal challenge or a personal crisis during the week and you filled in for them or covered for them or that kind of thing.   The more we can keep this top of mind by asking people to share stories, either in a one on one or a group setting, the more we're establishing that other people matter. And that the feedback people provides us matters, the way that we make other people feel matters. And so, it's a very simple practical thing to do.   And he thinks for maybe a hard driving, hardcore manager, it might feel like a waste of time, but he promise you, you will have a much more engaged team, one month, one quarter, one year into a habit that looks something like that.   Me: So, we really need to ensure that we are truly having those kinds of conversations that we can connect to people. And I love the fact that you mentioned that it's all about having a remarkable internal employee experience, because everything starts from within.   Why is Video so Impactful and What Kinds of Messages Can You Give With a Video?   Me: Video is something that is mentioned predominantly, of course, because BombBomb is all about video messaging. But let's say our listeners that have tapped into this episode didn't hear your previous episode with us last year and they're not too familiar with video messaging and how it really works.   I can attest, give a testimonial in this interview and say, each time that I interact with Ethan and I send him an email, he responds with a video message, and it blows me away every single time.   So Ethan, could you share with me why video is so impactful? How does it work? And what kinds of messages can you give with a video? Is it only for tutorial based kinds of conversations? Or can it just be simple responses and messages instead of actually written communication?   Ethan shared that this is a really good question. It's a big one, too. So he'll take it on. He'll start easy and try not to go too deep, and then let you redirect me as you would like. But in general, anyone listening can imagine how many times they receive or send a typed out message during the day. Usually, it's in the dozens or so. And so much of what we're trying to do, some of these are important and valuable messages and yet, we're restricting ourselves because it's just become normal to a form of communication that isn't ideal for many of those messages. And he's talking again about faceless typed out text, the same black text on the same white screen that doesn't differentiate you, doesn't build trust and rapport and doesn't communicate nearly as well as when you simply look someone in the eye and talk to her or him.   And so, this video messaging movement is just looking for opportunities to record a simple video, it might be 27 seconds, it might be two and a half minutes, and sending it to one person or more people in order to do one of three things in particular.   One, establish or re- establish personal connection. So him and Yanique have never met in person, he hopes to one day. But in the meantime, you can feel a little bit like you know him, because he's sending a full version of himself, the next best thing to being there in person. Because they don't communicate all the time, they've been privileged to communicate back and forth quite a bit over the past year or two. But it's not like they talk every day.   And so, it's been a while since you heard from me or since I've heard from you. So he's going to initially establish and then now it's re-establishing some degree of psychological and emotional nearness, you feel a little bit connected to him. And this they can do this with their team members. So many people are working remotely; they can do this with their prospects and their customers. They can do it with their partners, their vendors, their suppliers, integration partners, all kinds of different people in their business ecosystem can feel like they know them before they meet them, or be reminded of what it's like to be with them. There's just a simple joy and benefit in that. So, number one is personal connection.   Number two is managing our emotion or our tone. There are so many things we try to do and typed out texts that are just really, really hard to do. Because text doesn't capture the richness of human communication, it doesn't connect; it doesn't capture subtlety or nuance. It doesn't capture excitement, or sincerity or gratitude, or concern or appreciation; all this kind of soft, wonderful human stuff, if we need to provide corrective feedback to a team member and we don't want to wait until the next one on one because that's scheduled four days from now, we need to provide that corrective feedback sooner than later.   So much better to do that when you can communicate it in a way that your intent and your sincerity and your interest cannot be confused. If you type out a message and send it to someone, it's up to them to determine, do you really mean it in a positive constructive way? Or does it come across passive aggressive, it doesn't really matter, you can try to control it the way that you write it, but it's really up to the other person to make the decision. When you send a video, there's no mistaking it. This is how humans have been communicating for millennia. We express emotions through our faces, and we read emotions from other people's faces. As a parent, or as a leader, or manager, you've probably had some version of this conversation with your child or with your direct report. No, it's not what you said, it's how you said it. And so, we all know that the way we say something matter. So, number two is emotion or tone.   And number three is detail or complexity, there are a number of things that we try to explain whether we're answering someone's question, whether we're just adding an attachment to the email, and pointing someone to page 12 to look for something in particular, we can break down detail or complexity, we can explain things in laypersons terms, we can show and tell with a screen reporting, we can walk with a screen recording where we can put ourselves in a little box or a circle and put a document or a report or a contract or a proposal on the screen, and walk and talk someone through it. And so, whether you're in sales, whether you're in marketing, whether you're in customer service, whether you're in account management, whether you're in leadership or management, no matter your role, or function, there are opportunities throughout your day, and throughout your week to do these things. You can still enjoy the benefit of the asynchronicity of digital communication.    He clears his inbox when it's convenient for him and some people are getting his message and engaging and responding immediately, some people are doing it an hour later or a day later, sometimes even a week later, whenever it's convenient for them. There are a number of benefits to all of this digital communication, but we need to look for the spots to restore the real human to human elements and the human to human qualities that make the communication, this is the key, more effective. This isn't about video for video sake; this is about using video because it's better at certain jobs, in terms of helping other people out, making ourselves clear, etc.   Me: Amazing. Love those three points that you brought across why video is so important and we will definitely have them highlighted and singled out in the show notes of this episode so our listeners can really gather and gain and feel the impact of what video messaging can really do for your business.   Ethan shared that simple, casual, conversational, this is just you and your webcam just like if you're getting on a Zoom call or a Skype call or a Microsoft Teams call or a Google Meet call, this isn't fancy, this isn't scripted, this isn't edited.   This is just you talking to other people or kind of showing and telling what's on your screen, this is very approachable. You can do it in email, you can do it in LinkedIn messages, you can do it in Slack messages, you can do it in all kinds of different places. He just want to walk it down so that anyone that isn't familiar doesn't think, “Oh, I need fancy equipment, I need to edit video, this is going to be really slow and cumbersome.” This is just quick, easy, lightweight video communication for the benefits we already described.   App, Website or Tool that Ethan Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without in his business, Ethan shared there are a number of things that come to mind. Some of the easy ones that are kind of like layups, obviously email, he knows that's really old fashioned and it's silly to say, but there's just so many benefits to it and I find it so manageable. At some level, he uses it as a to do list at some level. He uses his phone as the screening tool, so he can swipe and delete the emails that aren't so important or that are there quick to deal with. And so, when he gets to his laptop, he only has the good ones. So that's kind of an old fashioned one.   LinkedIn is obviously super useful for meeting people and exploring ideas and even exploring your own ideas and creating conversations around them. In terms of a hot app or a hot tool, he's not really a tech gadget app person so he's not really looking to stay on the edge there. He keeps it pretty simple and whatever his team is using, he'll wind up using. One of the tools they're using more and more is Miro. It's kind of a visual collaboration tool, think of it like a Google Doc or a Google Sheet but with a lot more different, unique, collaborative functionality. And again, it's a bit more visual, so that's one he'll offer.   Books that Have Had the Biggest Impact on Ethan   When asked about books that have had an impact, Ethan shared he reads a lot; he'll go with an old one and a new one. He doesn't remember what he mentioned the last time Yanique asked him this. So hopefully, the old one is not a repeat, but a book that he just absolutely loves; he found it in a used bookstore in the mid 1990s.   It was printed in 1973 and it literally fell apart in his hands finally. As he was doing the research for Human-Centered Communication, and this book is called Small Is Beautiful and the subtitle is Economics as if People Mattered. So, it's a human centered approach to economics in the financial system at large. It's actually a collection of essays by a gentleman named E.F Schumacher, Ernest Schumacher.   And he was writing in this era where people were really trying to figure out how do we evolve out of this industrial mindset of mass markets, mass production, and anonymity, inter changeability, standardization, a lot of dehumanizing work for the people executing it. And so, he found that really inspiring and informative. Again, he's read it several times. But he reread it as he was doing the research for Human Centered Communication. So, that's an older one.   And then a much newer one is called Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala. And he gets into the same divide and he speaks to a really current tension that we would all recognize is what is the proper place of people? And what is the proper place of machines? How are we to work together?   It has echoes back into this kind of industrial revolution, industrial mindset that was dehumanizing. And of course, now, it's manifest again between robotics from a physical standpoint, automation and AI from a thought in an analytics standpoint. Just wrestling with what makes humans uniquely powerful, what brings humans to life? What do people find engaging both on the employee and on the customer side. And so, the more recent one is called Restoring the Soul of Business by Rishad Tobaccowala. And love that book, too.   What Ethan is Really Excited About Now!   Ethan shared that they're doing kind of a hard reset on a lot of their training. And so, right now he's in this mental state where he's taking this broad sweep of all the things that he's learned and taught over the past decade at BombBomb. And it's a lot obviously, and it includes two and a half books. There's a half book in between these two, that turned out to lay out in about 128 pages and just updating it, making it more contemporary because this opportunity is for everybody as he already mentioned.   It's easier to do than most people think there, are 10s of 1000s, if not a couple 100,000 pioneers actively engaged in this and it brings him to life every day to know that he can help more people (a) Understand the opportunity. And then (b) Start going down this road where they actually try it, “Am I doing it right?” People don't seem to be responding or people are responding incredibly well and just getting people on the right track and moving them forward.   And so, he's just kind of in this reflective review state in order to update and recreate, along with some team members, it's exciting and encouraging. And if anyone ever has any questions about any of this, he'd love to hear from them directly.    Where Can We Find Ethan Online   LinkedIn – Ethan Beute Instagram - @ethanbeute Twitter - @ethanbeute Instagram - @bombbomb Twitter – @BombBomb Website – https://bombbomb.com/book/ Podcast - The Customer Experience Podcast Email – ethan@bombbomb.com   Quote or Saying that During Times of Adversity Ethan Uses   When asked about a quote or saying that he tends to revert to, Ethan shared he doesn't have any, he probably shared a philosophy that they developed internally at BombBomb which is, “Be of value and abundance will follow.” This idea that the more we lead in a spirit of service and support and help, the rewards come subsequently.   Another one he'll add, this is just a mantra sometime. He runs, walks and hikes a lot and often times he'll listen to music or listen to a podcast but he will also take the airbuds out for extensive periods of time just to be with his own thoughts.   And sometimes he'll just cycle on a mantra which is, “Being kind to myself and being kind to other people.”   He knows it seems simple, but it's so easy to get caught up in what other people need, what other people want, the pressures you're putting on yourself, different things that are on your calendar and your schedule. And things can feel busy and overwhelming and if we stop and think about why we're really here, it is to be in a relationship with other people and he thinks leading with kindness is not a soft thing to do, it's actually a very challenging thing to do and it is foundational to all good things.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought) by E.F. Schumacher Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

In This Episode You Will Learn About: Tips for accelerating your client and employee relationships Connecting virtually with others in a clear and meaningful way Timeless communication strategies Getting people to say, YESResources:Website: bombbomb.com Read Human Centered Communication & Rehumanize Your BusinessListen to The Customer Experience PodcastLink Tree: linktr.ee/ethanbeute LinkedIn: @Ethan BeuteTwitter: @ethanbeute Instagram: @ethanbeute & @bombbombTwitter & Facebook & Youtube: @BombBomb Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence CreatorShow Notes: Having the ability to connect virtually via email, zoom and many other various platforms has been KEY to our businesses, but how do we keep those means of communication engaging and not overwhelming? Our guest today, Ethan Beute shares with us how he transforms his emails with the use of video to add that personal touch that is guaranteed to increase conversion and buy-in from your client and customer! About The Guest:I'm so excited to introduce today's guest, Ethan Beute, the Chief Evangelist at BombBomb, Wall Street Journal's best selling Co-Author of Human Centered Communication and Rehumanize Your Business. Ethan is the host of the Customer Experience Podcast, which I was lucky enough to be a guest on! See acast.com/privacy for privacy and opt-out information.

Virtual environments are here to stay. The only viable way forward is to be more thoughtful, intentional, and personal with our online interactions. Ethan Beute has authored the book on Human-Centered Communication and joins Cash In On Camera to share how you can connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/GOqiYayLwSg --- Send in a voice message: https://anchor.fm/sherylplouffe/message

You can only build lasting relationships with your customers through human-centered communication. In this Expert Insight Interview, we welcome Darin Dawson, one of the co-founders of BombBomb.

In this episode, Dan Sanchez talks with Ethan Beute who is the Chief Evangelist at BombBomb about the launch of his new book, Human Centered Communication. Learn why digital pollution is hurting others and your bottom line and how to evaluate your campaigns. Buy a copy of his book here.

If the words "shooting and sending videos" give you anxiety, have no fear. Today's guest on the GFL podcast will put you at ease and give you lots of tips to get started making videos not only easy, but a routine part of your day. Darin Dawson is co-founder and president of BombBomb, a human-centered communications platform that enables users to use simple personal video messages to leverage their best asset— themselves. He's on a mission to re-humanize the planet and he wants to start with your business communication. He believes that human beings have intrinsic value and that every person deserves to be seen heard and understood. That's why he cofounded BombBomb. Darin also talks about their new book, Human Centered Communication.

Two and a half months ago, gearing up for the launch of our second book, Human-Centered Communication, we found that mass emails did not perform as well as before. Here's what has worked: personal one-to-one video messages.  People and relationships matter more today than ever.  I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. In this episode, I share how our launch strategy has changed to reflect the thesis of our book — that human-centered communication is the most meaningful and successful way to cut through today's digital pollution.   Here are some thoughts from the episode: How personalization promotes memory What our book rankings are How we pivoted our launch strategy for our second book What I said in my video messages and how people responded Why human interaction matters even more online   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.  Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

Ethan Beute is the Bomb. Actually he's the BombBomb. Tonight at 9pm, we'll discuss digital pollution (and how it differs from industrial pollution) and how we can use the powerful combination of e-mail, video and empathy to restore trust and signal amidst all the noise in our lives today. Then Gregarious will talk about optimism in his weekly entrepreneurial segment. Have any questions for Ethan or want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: www.rally.io/creator/JAFFE. I'll also be giving away $JAFFE coins every episode to viewers who tune in live. My NFT has just launched and by buying this limited edition art, you'll get the e-book, as well as access to pre-tapings, audition and reunion shows. And more. Find out at nft.rally.io/jaffejuice Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

In the very one-dimensional sales world that many sales teams currently operate in, it's becoming harder to increase the number of high-quality leads, book more sales calls, and boost conversion rates. That's why the sales conversation must shift from “spray and pray” methods to sales strategies that leverage the art of human-centered communication. In this episode of The Modern Selling Podcast, I tackle this interesting topic of how to humanize the sales journey with two of the leading experts in the field, Ethan Beute and Steven Pacinelli. Listen in to the full conversation, so you don't miss a single sales insight from this powerhouse duo's new book, Human-Centered Communication: A Business Case Against Digital Pollution. I recently had the privilege to be included in their book and contribute my unique perspectives on the topic of video sales strategies (see page 133!). Here's a little more about this episode's expert guests: Ethan Beute is the Chief Evangelist at the video messaging company, BombBomb, host of The Customer Experience Podcast, and co-author of the books, Rehumanize Your Business and Human-Centered Communication. For the past decade, Ethan has helped business professionals cultivate “video relationships” with their prospects to rapidly grow sales and build loyal customer followings. If Ethan's insights weren't already more than enough, he was joined by Steven Pacinelli, BombBomb's Chief Marketing Officer. Steven Pacinelli has a very diverse background where he's served as a Sales Manager, a Vice President of Events, and the National Speaker for Realtor.com, delivering presentations to more than 1,000 audiences. Known for his innovative sales and marketing strategies, Steven has consistently been named a Top 20 Social Influencer, according to the Swanpoel Report. Make sure to download this episode to catch the innovative personalization and human-centered strategies that Ethan and Steven recommend to move the sales needle. What Are Sales Teams Getting Wrong? Video messaging platforms, like BombBomb, are on the forefront of revolutionizing how sales teams accelerate prospecting and get more ‘hellos'. In fact, a Vengreso survey found that 69% of sellers reported that prospecting was the hardest part of sales. But, it doesn't have to be that way. I asked Ethan and Steven, “what's the biggest issue with prospecting that you see?” Their answer was exactly what I detailed in my chapter of Human-Centered Communication. Ethan believes that, “Most prospects don't know who you are or if they can trust you. Salespeople are asking them to book an appointment, but there's instant resistance because they don't know anything about you, your product, or your service. So, it really becomes, how do you break through this increasingly noisy and polluted digital environment?” This is why part of our Vengreso prospecting method is to intentionally build trust first to foster engagement before shifting to focus on building the relationship and then generating revenue. The only challenge I've found is that many sales teams are not intentional or conscious about what they're doing and as a result they inevitably frustrate, confuse, or annoy their prospects.  Instead, we teach our sales leaders to start with empathy and consider what the prospect's major pain points are, so they can deploy a host of personalization strategies to better engage and drive more value-driven sales conversations. Steven has a lot to share on this topic of prospecting, “The goal in sales should be to answer the question: How can we approach our work in such a way that we put our prospects' wants and needs on a level playing field as our desires, as the sellers?” To hear Steven's detailed answer, join the conversation to hear what he says are THE best tactical, mindset, and sales strategies to produce better outcomes, forge stronger relationships, and produce more sales revenue. What Is Digital Pollution? This is a unique concept introduced in the first chapter of Human-Centered Communication. So, I had to ask Ethan and Steven to clarify what is and how sales teams can avoid polluting their prospect pools. According to Ethan, “digital pollution” is something we all have experienced, as consumers. Digital pollution is the onslaught of irrelevant, unsolicited, and impersonal sales messages from a company you likely have never heard from, trying to convince you to buy a ‘thing' you're not even sure you have a need for. I asked Ethan to explain more about the impact that digital pollution is having on buyer behavior.  He shares, “All of this digital pollution leaves consumers in a place of constant distrust. Can they really click on the link in the email without their data being compromised? So, they live with their guards up all the time. As sales professionals, we don't want to intentionally pollute this digital sales space. Instead, we want to drive value during every sales touchpoint.” This points back to the importance of knowing how to personalize your sales communications. We go deep into the topic of hyper-personalization in my interview with Michael Labate.  To tune into this episode with Ethan and Steven to hear firsthand what they recommend sales professionals do to not be digital polluters. Is Video Communication Critical in Sales & Marketing?  I'm a big proponent of sales enablement technology, especially tools like our auto text expander FlyMSG. However, unless proper sales training is conducted, many sales teams lack the understanding to effectively use the tools and technology at their fingertips. And, one of those sales strategies that is being severely underutilized is video. This is why we created an entire suite of training to help sales teams build Video Sales Mastery that drives more sales conversations. Because according to Cisco, 80% of the world's web traffic is driven by video consumption. However, although marketers identify video-based messaging as being a top marketing initiative, sales leaders aren't dedicating time or resources to using this medium. I was curious to get the duo's perspective on what may be causing the marketing and sales disconnect and why video was such an important part of prospecting that every modern seller could use. Steven explains, “Video puts a face in front of your prospects, which gives your message a more human feel. And, if you have a solid message, that's welcomed by the recipient, that's valuable to them, and you do it through video with passion and conviction – then video can easily move the sales conversation forward.” Make sure to listen to the full episode to hear Steven's unique example of how sales teams can use personalized videos to get prospects to lean in and ready to book a sales call.

On this Episode of The DEB Show, Ethan Beute, Christian Karasiewicz, and Sheryl Plouffe join host Debra Eckerling for a message-filled conversation about Messaging. Ethan Beute is Chief Evangelist of BombBomb and co-author of "Human-Centered Communication;" Christian Karasiewicz is the Owner of Social Chefs, Content Marketing Manager at StreamYard, and host of the Launch Your Live show; and Sheryl Plouffe is a Video Strategist & Repurposing Expert, Cash in on Camera. The central theme: Your message combines authority and authenticity while highlighting your purpose and passion … To get your message out there, get out there!

Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli About the Book: Digital pollution is the problem. Human-centered communication is the solution. We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to: Break through the noise and earn attention Build trust and create engagement Enhance your reputation with both people and algorithms The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it's also human-centered. The experts studied, interviewed, and featured: Jacco van der Kooij, Founder of Winning by Design Dan Hill, Ph.D., President of Sensory Logic Mathew Sweezey, Director of Market Strategy at Salesforce Julie Hansen, Creator of the Selling on Video Master Class Adam Contos, CEO of RE/MAX Lauren Bailey, Founder and President of Factor 8 and #GirlsClub Mario Martinez Jr, Founder and CEO of Vengreso Viveka von Rosen, Co-founder and Chief Visibility Officer at Vengreso Shep Hyken, Customer Service and Customer Experience Expert Morgan J Ingram, Director of Sales Execution at JB Sales Training Dan Tyre, sales executive and founding team member at HubSpot Among the themes addressed: Trust and relationships Communication and connection Service and value Text and video Noise and pollution Among the types of videos in which you'll become more confident and effective: Live, synchronous video meetings Recorded, asynchronous video messages Video calls and video presentations Video in emails and text messages Video in social feeds and social messages Video for specific individuals and large groups Video for known audiences and anonymous masses Video for prospects, customers, employees, and other stakeholders For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication. About the Author: Ethan Beute is the Chief Evangelist at BombBomb a video email sales and marketing software platform, is the host of The Customer Experience Podcast, and co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (featured on episode 239 of The Marketing Book Podcast in 2019). Ethan has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He's sent more than 12,000 video messages himself. Prior to joining BombBomb, he spent a dozen years leading marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs. And, interesting fact - his first real job out of college was driving a school bus for Microsoft! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/human-centered-communication-ethan-beute

We've got a great episode lined up for today with my friend, Ethan Beute. He's the author of Rehumanize Your Business and the new book that was just released yesterday, Human-Centered Communication, A Business Case Against Digital Pollution. Ethan is the Chief Evangelist a BombBomb, one of my favorite communication tools. He is passionate about helping people communicate, connect, and convert in a more personal and human way. He wakes up every day excited to make things and to make things more effective.We talk about the incredible danger of digital pollution. We explore the damage that this pollution causes to companies, brands, and sales professionals. Then we discuss how the principles of human-centered design can be used to make our marketing and sales communication much more effective while being less destructive.Get access to the Human-Centered Communication book and resources at www.bombbomb.com/book. A special thanks to this episode's sponsor, Selling From the Heart. If you have a sales team and you want to boost results, you need to get to know Selling From the Heart. What's great about Selling From the Heart is how it takes a different approach to driving sales. The goal is to build trust quickly with clients and prospects through authenticity. The result is more effective prospecting, higher close rates, and more referrals. Best of all, the Selling From the Heart methodology works with your existing sales model. To learn more, visit www.sellingfromtheheart.net and make sure to listen to me and my co-host Larry Levine each week on the Selling From the Heart Podcast!

Better business relationships with video messaging Our guest this week is Ethan Beute. Ethan is Chief Evangelist at BombBomb, a platform to build better business relationships with video messaging. He is also the host of The Customer Experience Podcast, and co-author of Rehumanize Your Business and Human-Centered Communication. Questions: · What is “digital pollution” and how does it affect today's business professionals? · Why is the goal of getting attention not enough? · What does it mean to be “human-centered” in our daily, digital communication? · What is the role of a video message in the day-to-day? https://speakersu.com/build-strong-business-relationship-with-video-messaging-127

Learn about dealing with unruly customers, exploring real-time data from your appliances, and the fight against digital pollution! Bite-Sized Delight From the Episode: • Train Your Team to De-Escalate with Customers - Pandemic-related stress is increasingly requiring your team to deal with emotional outbursts and erratic behavior from customers. • Share Useful Data with Your Customers - LG's refrigerator shares valuable reporting/information to help customers be more energy efficient and maximize the benefits of the product's features. • Everyone Needs to Reduce Digital Pollution - Ethan Beute and Stephen Pacinelli's new book “Human Centered Communication” recommends every business apply the principles of human centered design to their daily digital communication. Are You Looking for Things We Referenced? • LG "Smart" Refrigerators • Human Centered Communication: a Business Case Against Digital Pollution - by Ethan Beute and Stephen Pacinelli Learn more about the Experience This Show and the hosts: Joey Coleman Dan Gingiss

Today I talk with two of my favorites: Ethan Beute (Chief Evangelist) and Stephen Pacinelli (Chief Marketing Officer) of BombBomb. They are co-authors of a brand new book titled, Human-Centered Communication: A Business Case Against Digital Pollution! In today's conversation we get into the cost of digital pollution. We dive into how human-centered communications can be the antidote for sellers that are looking for a way to earn the time and attention of prospective buyers. Plus, they give us practical examples from their book about how you as a seller can incorporate human-centered communications into your daily selling process. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

As we get caught up in how much the modes of communication have advanced today, we tend to forget the most important aspect which is you, the human. In this episode, BombBomb Chief Evangelist Ethan Beute talks us through his new book, “Human-Centered Communication” which provides insights on building a better reputation for your company from the communication side of doing business. Ethan also gives his take on dealing with prospects that are yet to go “buy now” mode and balancing our focus between the emotion and the message when communicating with our market. Ethan unloads so many valuable bits of wisdom on how you can drive growth to your business so jump into this episode now.   We'll talk about: Introduction [00:00] The benefit of video messaging to businesses [04:19] What motivated Ethan to write his second book [9:35] The value in prioritizing helping over selling [15:34] Dealing with leads that are not yet on the “buy now” mode [23:28] The human-centered design model of digital communication [31:01] Giving a stronger sense of trust to your market [37:43] Being on emotion rather than being on message [39:54] The Golden Rule in doing business [42:56]  Allowing your business to be 20% more human [45:23]  A recommendation from Ethan [50:05]   Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) BombBomb Website (https://bombbomb.com) Tune in to Episode 43 with Ethan Beute (https://hardwiredforgrowth.libsyn.com/rehumanize-your-business-to-improve-customer-experience-and-accelerate-growth) Get a copy of Ethan Beute's book “Rehumanize Your Business” (https://www.amazon.com/gp/product/B07QFYQ7G4/) Order  Ethan Beute's book “Human-Centered Communication” (https://bombbomb.com/book/human-centered/) Check Winning By Design YT Channel (https://www.youtube.com/c/WinningByDesign)   About Our Guest: Ethan Beute is the Chief Evangelist of BombBomb, a company that makes it easy for businesses to build customer relationships through email, text, and social media. Ethan's second book which he co-authored with Stephen Pacinelli and is called “Human-Centered Communication: A Business Case Against Digital Pollution” discusses how we reduce unwelcome digital distractions. Ethan is also the host of the highly regarded “The Customer Experience Podcast.”  Connect with Ethan Beute: LinkedIn: https://www.linkedin.com/in/ethanbeute/ Twitter: https://twitter.com/ethanbeute YouTube: https://www.youtube.com/user/ethanbeute The Customer Experience Podcast: https://bombbomb.com/blog/topics/the-customer-experience-podcast/   Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/   If you liked this episode, please don't forget to tune in, subscribe, and share this podcast.

A “paradigm shift” is a fundamental change in approach or assumptions. Modern communication is in the midst of one — a change from digital pollution to human-centered communication. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. I co-wrote a book about this communication shift with my longtime friend and colleague Steve Pacinelli, CMO at BombBomb, called Human-Centered Communication. (P.S. It is publishing today! Find it here.) In this episode, I discuss: What the implications of a mass mindset are How Steve and I wrote our book around the insights of 11 experts How to restore the balance of digital and human in communication What human-centered communication means for organizations Why you should read our book Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

No one individual has all the answers to everything. With a concept as broad yet essential as human-centered communication, it was going to take many experts — 11, to be exact — to begin to equip us with the knowledge we need to recenter our communication around people. In this episode, I have the pleasure of chatting with my longtime friend and two-time coauthor, Steve Pacinelli, CMO at BombBomb, about what he learned from the process of writing our book, Human-Centered Communication. Join us as we discuss: Why customer experience is built on the exploration of a shared belief Where the idea for the book originated What the big idea behind human-centered communication is Who each expert is and what you can expect in each of their chapters What interactive experiences we created around the book Check out these resources we mentioned: I'll Be Back by Shep Hyken The Experience Maker by Dan Gingiss The Road Less Stupid by Keith Cunningham Visual Collaboration by Loa Baastrup and Ole Qvist-Sorensen Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

BombBomb was founded in 2006 by Darin Dawson and Conor McCluskey. The idea came from two salesmen that knew their best client interactions came from face to face meetings, but during this time, communication had started to become faceless. Connor wanted to test the waters and sent out a video email to test out this form of communication and the results were overwhelming-essentially leading to the birth of BombBomb!Ethan Beute came onto BombBomb in 2011 as their VP of Marketing. At this point in time, Ethan had already carved a niche for himself in the B2B marketing world. Having written books such as “Rehumanize Your Business” and “Human-Centered Communication”, Ethan eventually blossomed into his current role as Chief Evangelist, to spread the good word of Bomb Bomb's mission in changing the ways in which organizations communicate with their consumers.Contact Information: Ethan Beute-Chief Evangelist of BombBombLinkedin Page: https://www.linkedin.com/in/ethanbeute/BombBomb Website: https://bombbomb.com/

If you'd like to be able to sit down with an expert like Shep Hyken, CAO at Shepherd Presentations, or Dan Tyre, Direct or at Hubspot, to ask them about how to implement human-centered communication techniques in your organization, well, you can. In this episode, you will hear the suggestions that Dan, Shep, and I had for Julie, a sales professional in the continuing education space. I'm Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Join me to hear sales insights from our experts, and if you'd like to join our next live, interactive roundtable event, preorder the book written by me and Steve Pacinelli. Here are some thoughts from the episode: From Dan: In 2021, we don't sell, we help From Shep: Connecting with people is warmer with video Human-centered design can drive your sales research Adding desirability to the intersection of viability and feasibility You're invited to our next interactive roundtable events on Oct. 5 and Oct. 21 Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

If you want to up your sales game, you're going to love getting a first look at the new book, Human Centered Communication: A Business Case Against Digital Pollution. Our friends, Ethan Beute and Steve Pacinelli have put together a masterpiece full of actionable items that will help you communicate more effectively with your clients and prospects. Grab a pen and a notepad for this one. And while you're at it, go pre-order your copy of this incredible book!