The Growth Minded Accountant

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Hosted by CountingWorks PRO, the Growth Minded Accountant podcast is centered around both old school and modern accountants wanting to modernize their practices and hone in their digital marketing skills. Decades of trial and error has led us to start thi

Lee Reams II from CountingWorks PRO


    • Jun 11, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 39m AVG DURATION
    • 70 EPISODES


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    Latest episodes from The Growth Minded Accountant

    Your Brand Has a Voice. Does Your Firm Know What It Sounds Like?

    Play Episode Listen Later Jun 11, 2025 35:34


    In a world where AI can generate endless content, your voice is the one thing it can't replicate—unless you train it to.In this episode of The Growth-Minded Accountant, host Lee Reams is joined by Rebekah Barton, Chief Visibility Officer at CountingWorks PRO, to explore how tax and accounting firms can grow faster by sounding more human.

    Build a Firm That Runs Without You

    Play Episode Listen Later Jun 5, 2025 40:19


    Learn how to become the architect—not the bottleneck—of your tax and accounting firm. Lee Reams II and Rebekah Barton share six key systems—from client comms to advisory—that reclaim your time while driving growth. Perfect for growth-minded tax & accounting owners ready to work less and earn more. Book your free narrative consult at CountingWorksPRO.com.

    SEO Is Changing Forever: What Google's AI Search Means for Your Firm

    Play Episode Listen Later May 28, 2025 52:25


    Google's AI-powered search is here—and it's already changing how your future clients find (or don't find) your firm.In this episode of The Growth Minded Accountant, host Lee Reams II and guest Rebekah Barton unpack how AI tools like Google SGE, ChatGPT, and Perplexity are reshaping online visibility for tax and accounting professionals.What you'll learn: • Why “ranking on Google” no longer guarantees traffic • How to get your firm's content cited by AI (instead of your competitors') • Sample prompts and strategies to future-proof your SEO • Why this shift is a massive opportunity for firms that move now

    The Most Profitable SMB Niches for Accountants in 2025

    Play Episode Listen Later May 22, 2025 38:10


    Discover the top business segments every accountant should target this year. Lee Reams II and Rebekah Barton reveal where the real profits are, how to segment smarter, and how to use advisory services and relationship-building to grow your firm—no matter your size.

    Segment Smarter: High-Value Individuals and the Services They Actually Want

    Play Episode Listen Later May 14, 2025 28:22


    Not all 1040s are created equal. In this episode, Lee Reams II reveals how to break free from low-margin tax prep by identifying the right individual clients—and offering the strategic services they're already looking for.You'll discover:The 3 highest-value individual segments (and how to speak to their pain points)What they're really buying when they hire you (hint: it's not a return)How to deliver year-round advisory with systems and AI that scale with youIf you're ready to shift from once-a-year prep to relationship-driven planning, this episode is your roadmap. No hype. No salesy scripts. Just smarter segmentation—and the firm you actually want to build.

    From W-2 to CEO: How to Start Your Own Tax or Accounting Firm Without Burning Out

    Play Episode Listen Later May 8, 2025 78:29


    Thinking of starting your own firm? In this episode, Lee Reams II and Rebekah Barton share a step-by-step guide to go from W-2 to CEO — covering naming, pricing, tech, first clients, and how to launch without burning out.

    The Next Million Playbook for Growth-Minded Accounting Firms

    Play Episode Listen Later May 1, 2025 47:52


    You've crossed the $1M mark — now what? In this episode of The Growth-Minded Accountant, host Lee Reams is joined by Rebekah Barton to break down what it really takes to grow from $1M to $3M+ without adding more chaos to your firm.They unpack:Why traditional firm structures fall apart past $1MHow to use pod-based teams and AI to scale smarterThe key KPIs and workflows that drive growth and client satisfactionWhat roles you actually need to unlock the next levelIf you want to grow your firm without working 70 hours a week or hiring your way into a management nightmare — this is your blueprint.Download the Next Million Starter Kit > 

    How to Build a Million-Dollar Firm (Without Working 70 Hours a Week)

    Play Episode Listen Later Apr 24, 2025 51:18


    Solo or small firm owner? This episode is your roadmap to hitting $1M in revenue—without burning out.Host Lee Reams is joined by Rebekah Barton, Chief Visibility Officer at CountingWorks PRO, to break down the exact steps to scale smarter: packaging your services, tightening your brand, automating the busywork, and saying no to bad-fit clients.

    solo million dollars firm chief visibility officer
    Your Firm's Hidden Growth Engine: The Client Newsletter

    Play Episode Listen Later Apr 16, 2025 28:31


    Think your client newsletter is just another chore? Think again. In this episode, Lee Reams II and guest Rebekah Barton reveal why newsletters are one of the most underrated tools for growing revenue, boosting referrals, and deepening client relationships. Learn the simple changes you can make today to turn your newsletter into your firm's secret growth engine.

    Multi-Generational Wealth: Transforming Tax Prep into a Legacy-Building Journey

    Play Episode Listen Later Mar 19, 2025 37:24


    In this compelling episode of The Growth Minded Accountant, host Lee Reams and guest Rebekah Barton dive deep into the innovative world of multi-generational family tax planning and accounting. Discover how tailored family packages—ranging from Basic to Premium—do more than just manage annual tax prep; they create a strategic roadmap for long-term financial success. Lee and Rebekah unpack how integrating concepts like compounding interest and the time value of money can transform immediate tax savings into enduring wealth. With practical examples, dynamic discussion on building trust, and insights into proactive tax strategies, this episode offers a fresh perspective on turning tax services into a lasting, multi-generational legacy.

    Gen Z & The New Wave of Influencers in Tax and Accounting

    Play Episode Listen Later Mar 13, 2025 38:35


    In this final episode of the demographic marketing series, host Lee Reams (Founder & CEO) and guest Rebekah Barton (Chief Visibility Officer at CountingWorks) explore how tax and accounting professionals can effectively connect with Gen Z. The discussion centers on understanding Gen Z's unique mindset, motivations, and how their digital-first lifestyle is reshaping traditional financial services.

    Millennials Are All Grown Up—Is Your Tax and Accounting Firm Ready?

    Play Episode Listen Later Mar 5, 2025 29:32


    Join us on the Growth Minded Accountants Podcast as we explore how millennials have redefined the world of tax and accounting. In this episode, CountingWorks CEO Lee Reams and our chief visibility officer, Rebekah Barton, uncover the secrets behind authentic storytelling, digital-first strategies, and transparent communication that resonate with today's millennial clients. Discover actionable insights—from embracing mobile-friendly tools and personalized content to integrating purpose-driven branding—that will help your firm stay ahead in a rapidly evolving landscape. Tune in and learn how to transform numbers into a narrative that truly connects.

    Gen X: The Untapped Goldmine for Your Firm

    Play Episode Listen Later Feb 27, 2025 32:51


    Dive into this episode of the Gen X Growth-Minded Accountant Podcast where host Lee Reams and Chief Visibility Officer Rebekah Barton reveal why Gen X—those born between 1965 and 1980—is a multi-trillion-dollar opportunity for tax and accounting pros. Discover actionable insights on targeted messaging, effective engagement, and building lasting client relationships with a generation controlling 40% of household wealth. Tune in and unlock the potential of Gen X for your firm!

    Boomer Goldmine: Unlocking the Wealthiest Generation's Potential for Your Firm

    Play Episode Listen Later Feb 5, 2025 35:04


    Welcome to The Growth Minded Accountant! In this episode, Lee Reams (Founder & CEO of CountingWorks) and Rebekah Barton (Chief Visibility Officer at CountingWorks) explore the lucrative Baby Boomer demographic. Discover why Boomers, who hold the majority of the nation's wealth, are so critical for your tax or accounting practice, and learn proven strategies to reach them effectively—online and offline. From building trust and credibility to highlighting key services like retirement and estate planning, we cover everything you need to tailor your firm's messaging. Don't miss this conversation on tapping into the Boomer goldmine—and get ready for future episodes on Gen X, Millennials, and more!

    Addressing Your Address: How to Fix Visibility Issues and Rank on Google Maps

    Play Episode Listen Later Jan 29, 2025 29:01


    In this eye-opening episode of The Growth-Minded Accountant, host Lee Reams is joined by Rebekah Barton, Chief Visibility Officer at CountingWorks Pro, to tackle a topic that often flies under the radar: your address. Why is it so critical? Because if your address isn't consistent across platforms—or if Google spots discrepancies in your firm's location details—you could be disappearing from Google Maps searches and missing out on highly qualified local leads. Tune in as Lee and Rebekah share expert insights on auditing your address for consistency, verifying and optimizing your Google Business Profile, and maximizing local SEO strategies. If you're ready to boost your visibility and attract clients right in your backyard, this is the episode for you.

    Outrunning the Generalists: How Niche Specialization Fuels Accounting Growth

    Play Episode Listen Later Jan 15, 2025 34:44


    Join us on the Growth-Minded Accountant podcast as we talk with Rebekah Barton—author of “Ready to Outrun Generalist Tax Firms? Find Your Niche and Pick a Lane.” Discover how choosing a niche can sharpen your expertise, attract better clients, and fuel long-term growth. We'll cover common pitfalls, share tips for standing out from the competition, and explore lucrative niches like e-commerce, crypto, real estate, and more. Tune in to learn how to pick a lane, become the go-to expert in your specialty, and build a thriving accounting practice!

    Mastering Consistency: The #1 Marketing Secret That Pre-Sells Your Tax and Accounting Services

    Play Episode Listen Later Jan 8, 2025 31:15


    In this episode of The Growth Minded Accountant Podcast, host Lee Reams and marketing expert Rebekah Barton reveal why consistency is the ultimate game-changer for tax and accounting pros. Discover how automation, testimonials, and strategic content help you stand out in a crowded market—before prospects even pick up the phone. Ready to be consistently effortless? Reach out to CountingWorks PRO for a free marketing audit and start attracting your ideal clients today!Schedule a free strategy call via https://www.countingworkspro.com/demo

    Search Everywhere Optimization: Why It Takes More Than a Website to Get Found Online

    Play Episode Listen Later Dec 19, 2024 34:16


    It's no longer enough to optimize for Google alone. Clients are searching for tax and accounting pros across social platforms, AI-driven tools, and more. In this episode of The Growth Minded Accountant, host Lee Reams chats with marketing strategist Rebekah Barton about the era of “Search Everywhere Optimization.” Learn how to build a cohesive, multi-channel presence that meets clients wherever they search, why reviews and social proof matter more than ever, and how to future-proof your marketing as search evolves. Tune in and discover how to attract higher-quality clients and elevate your practice in an increasingly diverse digital landscape.

    Your Email Database: The Untapped Goldmine in Your Practice

    Play Episode Listen Later Dec 11, 2024 31:56


    What if you could add hundreds of thousands of dollars in revenue—without spending a dime on ads?In this episode of The Growth Minded Accountant, Lee Reams II and Rebekah Barton uncover the incredible, often-overlooked value sitting in your email database. Whether it's past clients, current clients, or prospects who didn't convert, your list holds the key to growth through referrals, upsells, and lifelong relationships.

    Myths vs. Reality: Overcoming AI Resistance in Tax Practices

    Play Episode Listen Later Dec 5, 2024 27:39


    In this episode of The Growth Minded Accountant, hosts Lee Reams II and Rebekah Barton take on one of the most debated topics in the tax industry: artificial intelligence.Is AI coming for your job, or is it the key to unlocking your firm's full potential? We debunk common myths—like "AI is too expensive" or "AI will replace tax professionals"—and dive into the realities of how AI can enhance your practice, from automating tedious tasks to improving client relationships.Tune in to discover practical strategies for overcoming resistance to AI, real-world success stories, and tips for starting small without disrupting your workflow. Don't let fear of the unknown hold you back—learn how to turn AI into your biggest ally.

    Tax Reform Strategies: Turning Changes Into Opportunities for Tax Pros and Clients

    Play Episode Listen Later Nov 21, 2024 33:43


    Tax reform is on the horizon, bringing both challenges and opportunities for tax professionals. In this episode of The Growth Minded Accountant, host Lee Reams II is joined by tax expert Lee Reams Sr. to discuss how tax pros can turn potential policy changes into actionable growth strategies.Here's what you'll learn:Why tax reform is a unique opportunity for tax professionals.Key planning areas like SALT deductions, business expenses, and estate planning.How to identify and target high-value client segments.Marketing tactics to position yourself as a trusted advisor.How technology can simplify tax planning and boost your efficiency.Don't miss this chance to prepare your practice and your clients for what's ahead.

    The Ultimate Guide to Landing Pages for Tax and Accounting Firms

    Play Episode Listen Later Nov 20, 2024 29:04


    Landing pages are the unsung heroes of digital marketing, especially for tax and accounting firms looking to grow their practices. In this episode of The Growth Minded Accountant, host Lee Reams II teams up with Chief Visibility Officer Rebekah Barton to explore why landing pages are essential for capturing leads, driving conversions, and scaling your business.

    Turning Blogs into Conversations: Why Audio is the Future of Client Engagement in Tax & Accounting

    Play Episode Listen Later Nov 8, 2024 32:22


    In this episode of The Growth Minded Accountant, Lee Reams II and Rebekah Barton from CountingWorks PRO discuss why audio is a game-changer for tax and accounting firms. Discover how turning blogs into audio can help you connect with clients on the go, meet generational media preferences, and even improve your SEO. Tune in for tips on making your content more engaging and accessible!Listen to audio blog samples and learn more at https://www.countingworkspro.com/blog/why-audio-is-the-next-big-thing-in-tax-accounting-content.

    Unlocking Tax Harvesting with AI – A Game-Changer for Tax Pros

    Play Episode Listen Later Oct 31, 2024 53:57


    Attention tax professionals! Are you eager to enhance your expertise in tax-loss harvesting and offer smarter, year-round strategies to your clients? In our latest episode of the Growth Minded Accountant, we had an insightful conversation with fintech expert David Lin, CEO of Linvest21, about the revolutionary impact of AI on tax strategies and how it's making tax harvesting more effective than ever.In this episode, we dive into:Tax Harvesting 101: Discover why tax-loss harvesting is essential for optimizing after-tax returns.Continuous Harvesting for Greater Results: Learn how year-round harvesting can maximize the time value of money.AI in Tax Advisory: Explore how AI can automate calculations, provide real-time insights, and elevate your practice.Strengthening RIA Partnerships: Gain tips on collaborating with RIAs to deliver more value to your clients.Plus, hear a detailed description of Tax Alpha in action, showcasing how this tool can seamlessly enhance your tax-harvesting strategies. For those interested in seeing Tax Alpha live, head over to our YouTube channel for a visual demonstration.

    Operate Like a Large CPA Firm on a Micro Budget: Delegate These 7 Tasks to AI

    Play Episode Listen Later Oct 23, 2024 36:16


    In this episode of "The Growth Minded Accountant," hosts Lee Reams and Rebekah Barton explore how AI can transform small accounting practices, enabling them to operate like large EA and CPA firms without a big budget. Discover the power of delegating seven essential tasks to AI, your tireless assistant that delivers flawless, up-to-date work around the clock.Learn how AI can boost your earnings on a micro-budget by saving you time and automating client workflows. From real-time tax research to handling client inquiries, AI enhances efficiency and client satisfaction. Streamline client onboarding, create impressive tax strategies, and generate cash flow reports in minutes—all with AI.AI also transforms your marketing efforts and client meetings, allowing you to focus on growing your practice and delivering top-notch service. Embrace AI as your secret workforce and position your firm as a forward-thinking, responsive powerhouse. Ready to elevate your practice? Tune in to discover how AI can help you reclaim hours and enhance your bottom line.

    Upselling Tax Advisory Services: A Step-by-Step Guide to Earn More Right Now

    Play Episode Listen Later Oct 10, 2024 31:40


    In this engaging 30-minute episode of the Growth Minded Accountant podcast, hosts Rebekah Barton and Lee Reams II explore strategies to convert seasonal tax preparation clients into year-round tax planning partners. They discuss how offering personalized tax advisory services can enhance your revenue while delivering continuous value to clients.Key Highlights:Pricing Packages: Discover how to create pricing packages that cater to various client budgets, ensuring transparency and value.Target Audience Identification: Learn effective segmentation techniques to pinpoint clients who would benefit most from comprehensive tax planning.Upsell Campaigns: Delve into multi-channel upsell strategies, including customized email sequences and educational content, to highlight the advantages of your services.Lead Conversion: Leverage AI agents to automate client engagement, intake, and tax plan creation, allowing you to efficiently serve more clients.Scaling with AI: Explore how AI tools like CountingWorks PRO can streamline operations, enabling practice expansion without increasing workload.Join us to discover how AI can craft personalized plans swiftly, helping you scale your tax advisory services and foster enduring client relationships. Don't miss this chance to elevate your service offerings and expand your business! To learn how CountingWorks PRO's agency-level campaigns can enhance your upsell pipeline, schedule a free strategy call.

    How Digital Marketing Can Grow Your Practice During Tax Season | The Growth Minded Accountant

    Play Episode Listen Later Oct 2, 2024 36:47


    In this episode of The Growth Minded Accountant, host Lee Reams II is joined by digital marketing expert Rebekah Barton to explore how tax professionals can leverage digital marketing to attract more clients during tax season.We dive into key strategies like optimizing your website for tax season keywords, running targeted paid ads, and using social media to engage potential clients. Plus, we share tips on email marketing, creating high-value content, and even how influencer partnerships can help tax pros expand their reach.Stay tuned as we also discuss how to generate more referrals from existing clients, driving growth through effective, modern marketing techniques. Whether you're just starting or looking to enhance your current efforts, this episode offers valuable insights to help you stay competitive this tax season.

    Mastering AI for Tax Season Success

    Play Episode Listen Later Sep 26, 2024 32:20


    Welcome to another insightful episode of "The Growth Minded Accountant," where we explore the transformative power of AI in the accounting world. Hosted by Lee Reams, CEO and Founder of CountingWorks and TaxBuzz, this episode dives into how AI can revolutionize your tax season operations.Episode Highlights:Understanding AI in Accounting: Discover what AI is and why it's essential for modern tax practices. Learn how AI differs from traditional tools and its unique advantages.Security and Compliance: Explore the importance of data security and regulatory compliance when integrating AI into your practice.AI's Capabilities and Limitations: Understand where AI excels, such as in client communication and research, and where human expertise remains crucial.Practical Applications: Identify tasks that can be automated with AI, like engagement letters and proposals, and learn how to write effective prompts for AI tools.Customizing AI for Your Firm: Learn strategies for personalizing AI outputs to reflect your firm's style and maintain brand consistency.Join Lee and special guest Rebekah Barton, Chief Visibility Officer, as they share insights on leveraging AI to enhance client service and streamline operations. Whether you're looking to save time, improve client communication, or ensure compliance, this episode is packed with valuable tips and strategies.

    How the Web Has Changed Tax & Accounting Referrals Forever

    Play Episode Listen Later Sep 18, 2024 35:21


    In this episode of "The Growth Minded Accountant," host Lee Reams II and co-host Rebekah Barton explore how digital platforms have transformed tax and accounting referrals. Discover the impact of online reviews, strategies for building a strong referral network, and innovative ideas to keep your pipeline full. Whether you're a seasoned pro or just starting out, learn how to leverage referrals to grow your practice. Learn more about CountingWorks PRO.

    The Client Lifecycle Playbook: Strategies You Can't Afford to Miss

    Play Episode Listen Later Sep 4, 2024 25:44


    In this episode of the Growth Minded Accountant, Lee Reams II and Rebekah Barton explore "The Client Lifecycle Playbook: Strategies You Can't Afford to Miss." Discover how mastering the five key stages—Discover, Convert, Engage, Advocate, and Return—can transform your practice. Learn to attract and convert clients effectively, keep them engaged, and turn them into advocates, all while ensuring they return for more. These strategies not only enhance client satisfaction but also set your practice apart, driving sustainable growth and long-term success. Tune in to elevate your client relationships and grow your accounting practice with a client-centered approach.

    SEO Mastery for Tax and Accounting Pros: Building Trust and Boosting Visibility

    Play Episode Listen Later Aug 28, 2024 41:43


    Join the Growth Minded Accountant Podcast for "SEO Mastery for Tax and Accounting Pros: Building Trust and Boosting Visibility." Host Lee Reams II and Rebekah Barton explore SEO strategies to enhance your online presence and increase fees. Learn about E-E-A-T principles, insights from the Google algorithm leak, and how to optimize for AI search. Transform your practice with actionable tips to build trust and improve search rankings. Tune in now!

    Social Media Mastery for Tax and Accounting Firms with Rebekah Barton

    Play Episode Listen Later Aug 21, 2024 33:20


    In the latest episode of The Growth Minded Accountant, host Lee Reams welcomes Rebekah Barton, Chief Visibility Officer at CountingWorks, to discuss "Social Media Mastery for Tax and Accounting Firms." This insightful conversation explores the critical role of social media in the modern digital landscape for tax and accounting professionals. Rebekah shares her expertise on leveraging social media to attract new clients, engage with existing ones, and build a trusted brand presence. The episode covers essential topics such as creating engaging content, utilizing video, setting up a social media posting calendar, and the strategic use of hashtags and keywords. Rebekah also provides valuable advice on collaborating with influencers, monitoring analytics, and avoiding common social media pitfalls. Whether you're looking to enhance your firm's visibility or refine your social media strategy, this episode offers practical tips and strategies to transform your approach and establish your firm as a leader in the financial community.

    Stop Niching Down. Start Niching Deep.

    Play Episode Listen Later Jul 12, 2024 21:51


    Welcome to another insightful episode of The Growth Minded Accountant, where your hosts Rebekah and Lee Reams dive into the transformative power of niching deep for tax and accounting firms. Inspired by a compelling blog article, this episode explores why being a generalist can be a painful experience and why simply niching down isn't enough.The Pain of Being a Generalist Rebekah shares firsthand experiences of the overwhelming workload, lack of specialization, and client dissatisfaction that come with trying to be a generalist. We discuss why many firms fall into this trap, driven by the fear of missing out and misconceptions about broader audiences.Why Niching Down Isn't Enough We delve into the limitations of niching down and how it often leads to broad, generic categories that fail to resonate with clients. Rebekah and Lee Reams provide vivid examples contrasting niche down approaches with niche deep strategies, illustrating how focusing on specific client needs and pain points can lead to more effective messaging and greater client satisfaction.An example of a niche down approach versus a niche deep approach?Niche Down: Women who want to plan for retirement.Niche Deep: Women ages 35-55 who are the primary breadwinners, struggling with raising kids and managing their careers, seeking flexible tax and financial plans to keep their retirement goals on track without losing time with family.Example: Create content that addresses the unique challenges faced by these women, such as balancing work and family life, and offer solutions like flexible retirement plans and time-saving financial strategies.Tune in to discover how niching deep can help you create targeted content, develop specialized services, and ultimately transform your tax and accounting firm into a powerhouse of expertise and client trust.Don't miss this episode if you're ready to move beyond generic services and start making a real impact in your niche!Listen now and transform your approach to niching!

    Human in the Loop: AI and the Role of Advisors in Tax & Accounting

    Play Episode Listen Later May 21, 2024 32:14


    Dive into the future of tax and accounting with "Human in the Loop: AI and the Role of Advisors in Tax & Accounting," a groundbreaking podcast episode brought to you by the Growth Minded Accountant. Join Rebekah Barton, Chief Visibility Officer at CountingWorks and TaxBuzz.com, alongside Lee Reams II, the visionary founder and CEO, as they unravel the transformative power of Human in the Loop (HITL) in the tax and accounting sector.This episode is a deep dive into the symbiotic relationship between human expertise and artificial intelligence, exploring how this blend is upending the industry. Discover how HITL leverages AI's unparalleled computational abilities with the nuanced understanding and ethical judgment of professionals to navigate the complex landscape of tax and accounting. From enhancing efficiency in data entry and anomaly detection to enriching strategic decision-making and compliance, HITL is setting a new standard for personalized client services.Rebekah and Lee illuminate the practical applications of HITL, showcasing its impact on transaction categorization, financial audits, and tax planning. They highlight how this technology not only streamlines operations but also ensures accuracy and personalization that AI alone cannot achieve. This episode is an essential listen for tax and accounting professionals seeking to stay at the forefront of technological advancement and client satisfaction.Tune in to "Human in the Loop: AI and the Role of Advisors in Tax & Accounting" for insightful discussions on the latest trends and technologies shaping the future of the industry. Whether you're a seasoned professional or new to the field, this episode offers valuable perspectives on leveraging HITL to enhance your practice and client relationships.

    Developing a Referral Business Around the U.S. Tax Code

    Play Episode Listen Later Mar 11, 2024 48:10


    Welcome to another edition of the Growth Minded Accountant. My name is Lee Reams, Founder and CEO of CountingWorks and our AI-powered community site, TaxBuzz.com. I will be your host today as we discuss Developing a Referral Business Around the U.S. Tax Code, niching down, and other strategies to help your practice thrive. Our esteemed guest today is Randy Crabtree, a renowned CPA with a wealth of experience and insights to share. Since 2019, Randy has hosted the bi-weekly "The Unique CPA" podcast, which ranks among the world's 5% most popular programs. You can find articles from Randy in Accounting Today's Voices column and the AICPA Tax Adviser and CPA. He regularly presents at conferences and virtual training events hosted by CPA associations, state CPA societies, and the top 400 CPA firms nationwide.Today, we explore why being a generalist will destroy your work-life balance and limit your growth opportunities. Discover how the strategic move of niching down can establish you as an expert in your field and significantly enhance your ability to attract high-paying clients. What thought leadership looks like, including hosting podcasts and webinars and developing other educational material for your audiences. Uncover practical tips on identifying the right niche for your practice, even if it might not be what you initially thought. How to use automation and processes to transform your workflow and give you your weekends back.

    Breaking Down the Role of Automation and AI in the Accounting Space

    Play Episode Listen Later Feb 6, 2024 39:41


    Breaking Down the Role of Automation and AI in the Accounting SpaceWelcome to the latest episode of the Growth Minded Accountant! I'm Lee Reams, Founder and CEO of CountingWorksPRO and TaxBuzz.com, and I'm excited to be your host today. In this episode, we delve into the transformative impact of automation and AI within the accounting industry. Joining us are Jesse Rubenfeld, Founder and CEO of FinOptimal, and Tom Zehentner, Director of Growth at FinOptimal.Jesse and Tom are at the forefront of innovation in accounting, leveraging their expertise to develop tools that empower accountants and business leaders to overcome challenges and drive growth. As we explore the evolving landscape of accounting, we address pressing questions and discuss actionable insights for professionals in the field.Key Discussion Points:1. Recognizing Opportunities: Are accountants fully embracing the potential of AI to optimize their practices?  2. Talent Shortage and Adoption: How will the shortage of accounting talent influence the adoption of automation and AI?3. Evolution of Accountant Roles: What shifts are occurring in the responsibilities of accountants, and what trends can we expect in the future?4. Streamlining Financial Processes: Discover how finance automation enhances efficiency and time savings for accounting professionals.5. Practical Impact of Automation: Learn how automation can eliminate manual tasks and drive efficiency, unlocking growth potential.6. Importance for Startups: Why is prioritizing accounting essential for startups, and how can AI enhance financial management practices from inception?7. Navigating API Challenges: Addressing limitations with native APIs in accounting tools and strategies for effective navigation.8. Flaws in QuickBooks Integrations: Understanding potential pitfalls in QuickBooks integrations and ensuring seamless value addition.9. Contributions to Industry Revolution: Explore examples of innovative practices and technologies reshaping the traditionally undisrupted accounting industry.10. Dispelling Misconceptions: Addressing common misconceptions surrounding automation and AI adoption in accounting.11. FinOptimal's Impact: Discover how FinOptimal enriches the lives of small business owners and accountants through innovative solutions.12. Connect with FinOptimal: For those eager to learn more, find out how to connect with Jesse, Tom, and the FinOptimal team.Join us as we unravel the complexities of automation and AI in accounting, offering valuable insights and practical guidance for professionals navigating this transformative landscape. Don't miss out on this enlightening conversation!

    A Guide to Local SEO in 2024 with Rebekah Barton

    Play Episode Listen Later Jan 11, 2024 33:35


    In this episode we explore strategies to improve your tax practice's local presence , from community engagement to forming partnerships with local businesses. Below are some effective local marketing strategies, paving the way for enhanced visibility, increased client trust, and sustained growth.If you have SEO questions or want to improve your firm's visibility in 2024, reach out to us here. 

    A Firm Worth Growing with Rick Watson

    Play Episode Listen Later Jan 11, 2024 50:46


    In this insightful episode, Rick shares his unique journey—from building a firm with only $20 in savings to managing a staggering half a billion dollars in his current RIA. His book delves into 30 essential lessons for professional service business owners, covering topics from branding to increasing referrals through professional networks.Here's a glimpse of the engaging topics we explore with Rick:Topic 1: Company Culture and Business GrowthDefining "company culture" in the context of building a professional firm.How a strong company culture contributes to firm growth and success.Topic 2: Trust Compression and EdificationUnderstanding "Trust Compression" and its significance in business relationships.The role of "edification" in growing both a company and professional networks.Topic 3: Challenges to Growth for Professional Advice FirmsCommon challenges that professional advice firms face in achieving growth.Strategies to overcome challenges for sustainable and meaningful growth.Topic 4: Good Growth vs. Bad GrowthDistinguishing good growth from bad growth in professional firms.Advice for navigating the complexities of growth for service business owners.Topic 5: The National Referral NetworkUnique aspects of the National Referral Network and its benefits for professionals.How professionals can leverage participation in such a network.Buy The BookThe National Referral NetworkSubscribe now and join the Growth Minded Accountant community!

    The Ultimate Guide to Websites for Accountants: Design, Content, and SEO Strategies

    Play Episode Listen Later Dec 12, 2023 44:13


    Your website serves as your virtual storefront – and, in the case of fully remote firms, your only storefront –welcoming potential clients into your world of expertise and trustworthiness. It's a platform where you have the opportunity to connect on a personal level, making a lasting impression that can lead to fruitful professional relationships.In this episode, Lee Reams II and Rebekah Barton talk about the best practices for an accounting or tax website.Have questions? Visit our website at www.countingworkspro.com or call us at (800) 442-2477. 

    Mastering Marketing and Branding for Accountants: A Comprehensive Guide to Elevate Your Practice

    Play Episode Listen Later Dec 5, 2023 58:17


    In this episode, Lee Reams and Rebekah Barton discuss the best strategies you can use to develop an effective and complete marketing strategy for your firm. Have questions? Visit our website at www.countingworkspro.com.Request a demo from our team here. 

    Common DIY Tax and Accounting Website Mistakes to Avoid

    Play Episode Listen Later Nov 20, 2023 32:49


    In this day and age, a website is essential for nearly every kind of business. Tax and accounting firms are no exception. Yet, even the most seasoned tax and accounting professionals can find themselves ensnared in the web of common mistakes that can sabotage their online success – the world of digital media is very different than the “old school” tax and accounting industry many of these experts are used to, and it can be confusing and overwhelming.In this episode- join us as we discuss common pitfalls and how to avoid them. Have questions? Visit countingworkspro.com, or give us a call at (800) 442-2477.

    Season 2, Episode 14: Discover Your Life Purpose

    Play Episode Listen Later Jun 14, 2023 43:16


    In this episode, Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Paul William Davis, and they discuss how to discover your life purpose.About our guest:Paul is an experienced Personal & Business Growth Specialist with a passion for helping individuals and businesses realize their true potential and achieve outstanding results. Check out Paul on Instagram,  LinkedIn, and his website.

    Season 2, Episode 13: How AI Will Reshape the Future

    Play Episode Listen Later Jun 7, 2023 42:43


    In this episode, Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Manuj Aggarwal, a speaker, author of two best-selling books, and host of the podcast Bootstrapping Your Dreams. This episode discusses AI and how it will reshape the future of many professions, specifically the tax and accounting space.About Our Guest:Manuj Aggarwal is a thought leader in Artificial Intelligence and has spoken alongside a Nobel Prize Winner at the United Nations.Check out Manuj on Twitter,  LinkedIn, and his website.

    Season 2, Episode 12: How to Double Your Tax & Accounting Practice Revenue

    Play Episode Listen Later May 24, 2023 32:44


    Today Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Rebekah Barton, Chief Visibility Officer of CountingWorks PRO. In this episode, they discuss how you can double your tax and accounting practice revenue this off-season.

    Season 2, Episode 11: Thought Leadership Bootcamp

    Play Episode Listen Later May 22, 2023 41:29


    Today Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Rebekah Barton, Chief Visibility Officer of CountingWorks PRO. The Growth Minded Accountant offers unique insights to help CPAs, EAs, and other tax professionals succeed in today's business climate. In this episode, discover how thought leadership can transform how your firm operates.

    Season 2, Episode 10: How to Use the Written Word to Drive More Revenue for Your Practice

    Play Episode Listen Later Mar 8, 2023 43:18


    Today Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Scott Bywater, a sought-after speaker and copywriter. In this episode, Lee and Scott discuss how to use the written word to drive more revenue for your practice.About Our Guest:Scott Bywater is based in Australia and has spoken at many important digital marketing events, as well as facilitated countless workshops.Check out Scott on Twitter,  LinkedIn, and his website.

    Season 2, Episode 9: The Profession Wide Labor Shortage

    Play Episode Listen Later Jan 11, 2023 28:09


    In this episode, Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Rudy Zabran, from Consolidated Analytics, a CountingWorks partner for on demand tax and accounting staffing. This episode discusses the profession wide labor shortage, and whether offshoring might be a good option for your firm.If you are currently understaffed and need help, see our program details here. About Our Guest:Rudy Zabran is Chief Revenue Officer at Consolidated Analytics, a leading provider of end-to-end mortgage services including residential valuation, fulfillment, due diligence, component services, consulting and advisory.Check out Rudy on Twitter,  LinkedIn, and his company website.

    How to Protect Your Business and Your Money During an Economic Downturn

    Play Episode Listen Later Nov 30, 2022 39:57


    In this episode, Lee Reams II, Founder/CEO of CountingWorks PRO, is joined by Mark Willis, a Certified Financial Planner™. This episode discusses how you and your business can be better equipped to handle the current economic and financial situation.About Our Guest:Mark Willis is a three-time #1 Best Selling Author, co-host of the Not Your Average Financial Podcast, and the owner of Lake Growth Financial Services.Check out Mark on Twitter,  LinkedIn, and his website.

    Season 2, Episode 7: Can 90 Days Change the Trajectory of Your Tax and Accounting Practice?

    Play Episode Listen Later Oct 6, 2022 46:18


    Lee Reams II is joined by Anna Runyan, the brains behind the 90-Day planner, a career strategy that helps you have the practice you love and supports the life you want. Anna is the Founder & CEO of ClassyCareerGirl.com, a Forbes Top 35 Most Influential Career Site. In this episode, they discuss the value of content creation for tax and accounting professionals. This episode also covers the benefits of utilizing a 90 day planner in order to change habits, make goals, and run the practice you love.

    Season 2, Episode 6: The Professor's Guide for Business Start-Up Success

    Play Episode Listen Later Sep 20, 2022 64:25


    Lee Reams II is joined by Drs. Todd & Kim Saxton, award-winning professors at Indiana University's Kelley School of Business who have made it their mission to help startup founders and investors navigate the “icebergs” that so often sink startups in their early stages. They are co-authors of the Titanic Effect, a book covering what makes startups successful. Instead of telling startups what to do, like most startup books, they share what startups should avoid. www.titaniceffect.comTogether, they discuss the stages of startup development, avoiding sources of startup failure, best product development approaches, and more. 

    Season 2, Episode 5: How to Scale A Payroll Business From Scratch

    Play Episode Listen Later Aug 18, 2022 50:58


    Have you ever wondered how you can launch and grow a payroll speciality practice? In this episode, Lee Reams II, Founder and CEO of CountingWorks PRO, is joined by Charles Read to discuss how you can scale a payroll business from scratch. About Our Guest:Charles is a CPA and Founder of Custom Payroll Associates, Inc. and GetPayroll.www.getpayroll.com

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