The Smartest Amazon Seller

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Scott Needham is the CEO of BuyBoxer, which has the largest catalog of Amazon Prime products in the United States. Over the years, as he has led the technological advancement of Amazon-selling at his company, Scott has accumulated a deep knowledge about selling product online, and now he wants to share his knowledge with you to help you become a better Amazon seller.

LaunchPod Media


    • May 6, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 26m AVG DURATION
    • 309 EPISODES

    4.7 from 144 ratings Listeners of The Smartest Amazon Seller that love the show mention: selling on amazon, sell on amazon, fba, thanks scott, sellers, lucky, sales, character, dope, company, knows, successful, growing, great listen, great information, business, guy, great content, excited, genuine.


    Ivy Insights

    The Smartest Amazon Seller podcast is a treasure trove of valuable information for anyone involved in the world of e-commerce, specifically selling on Amazon. Hosted by Scott, a seasoned professional with a wealth of experience and success in this field, this podcast offers invaluable insights and strategies to help businesses grow and thrive on the platform. I have learned so much from Scott and have successfully implemented many of his tactics into my own family's businesses, resulting in rapid growth. If you are looking to step up your e-commerce game on Amazon, this podcast is an absolute must-listen.

    One of the best aspects of The Smartest Amazon Seller podcast is the practical advice and strategies shared by Scott and his expert guests. They cover all aspects of business and sales on Amazon, providing insights that are helpful to anyone who listens. Whether you are just starting out or have been selling on Amazon for years, there is always something new to learn from each episode. Additionally, Scott's genuine personality shines through in each episode, making it enjoyable to listen to while still being informative.

    While there are many positives to this podcast, one potential drawback is that some episodes may not be as relevant or applicable to every listener. As with any podcast that covers a specific topic, there may be episodes that focus on areas that do not align with your current business needs or interests. However, with a wide range of episodes available, there is still plenty of valuable content for everyone.

    In conclusion, The Smartest Amazon Seller podcast is an exceptional resource for anyone involved in selling on Amazon. With actionable advice, insightful interviews, and a knowledgeable host like Scott leading the way, listeners can expect to gain valuable information and inspiration to take their e-commerce business to new heights. Whether you are a beginner or an experienced seller, this podcast will undoubtedly provide immense value and help you achieve greater success on Amazon.



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    Latest episodes from The Smartest Amazon Seller

    Episode 303 - Tariffs, HTS Codes, and Supply Chain Wisdom with Burak Yolga

    Play Episode Listen Later May 6, 2025 27:48


    Learn legal strategies to minimize tariffs with Burak Yolga, CEO and co-founder of Forceget. Discover the importance of understanding HTS codes and how they impact global shipping costs. Burak shares creative, legal methods like product disassembly and reassembly that businesses use to mitigate the financial burden of import tariffs. Drawing from his recent visit to China, Burak provides firsthand observations on the evolution of China's manufacturing and export strategies, offering a fresh perspective on global sourcing. Explore the shifting landscape of global sourcing as businesses look beyond China to countries like Vietnam, India, and Turkey, and understand the inherent risks and challenges in international supply chains, including the crucial need for verifying suppliers' country of origin claims. Burak delves into the current impact of tariffs on shipping container volumes from China, the strategic use of bonded warehouses, and makes predictions on how persistent tariffs will affect product pricing and consumer markets. Learn how Forceget is assisting businesses with global shipping and marketplace entries, and gain actionable advice on navigating these turbulent times without panic.   Episode Notes: 00:30 - Burak Yolga Introduction 01:30 - Background and Global Trade Insights 03:28 - Understanding Tariffs and HTS Codes 05:15 - Strategies to Minimize Tariffs 07:29 - Risks and Challenges in International Supply Chain 09:10 - Shifts in Global Sourcing 12:33 - The Unfair Competition 14:15 - Balancing the Playing Field 18:35 - Impact on Shipping and Consumer Markets 23:00 - Market Responses and Predictions   Related Post: How to Leverage Amazon A+ Content for Brand Building   How to Reach Burak: LinkedIn: linkedin.com/in/burakyolga1 | linkedin.com/company/forceget/   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

    Episode 302 - Aaron Conant on Building BWG Connect and Solving Amazon Challenges

    Play Episode Listen Later Apr 29, 2025 26:01


    Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect. Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, finding trusted service providers, and adapting traditional business models for Amazon. This episode tackles critical issues affecting brand profitability on Amazon, including rising costs, tariffs, and the growing impact of retail media networks. Aaron also offers insights on how AI tools can boost profitability and explores the debate around Amazon's role as a sales channel versus a marketing powerhouse.   Episode Notes: 02:22 - Aaron Conant Introduction 01:10 - The Genesis of BWG Connect 03:09 - The Dynamics of Networking and Knowledge Sharing 05:43 - Challenges Faced by Large Brands on Amazon 08:51 - The Role of Retail Media and Advertising Technology 17:02 - Navigating Profitability and Unit Economics 21:39 - The Impact of PE and VC Money on Tech Industry 22:11 - BWG Connect as a Resource for Brands and Agencies   Related Post: Why Amazon Vendors Feel Ignored and What They Can Do About It   How to Reach Aaron: LinkedIn: linkedin.com/in/aaronconant Email: aaron@bwgconnect.com   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

    Episode 301 - Jon Derkits on Building an Amazon Brand That Lasts

    Play Episode Listen Later Apr 22, 2025 48:01


    Jon Derkits, a former Amazon marketplace leader and now independent brand owner, shares his expert insights for Amazon entrepreneurs. He draws from his experience creating the "Best at Amazon" newsletter and his finance background to discuss Amazon Selling Strategies, Collaboration on Amazon, Impact of U.S.-China Tariffs, Essential Amazon Seller Tools, Balancing Content and Engagement, and Financial Acumen in E-commerce. Ready to level up your Amazon game? Tune in and gain the insights you need to thrive in this competitive Amazon marketplace! Episode Notes: 00:17 - Jon Derkits Introduction 02:06 - Jon Derkits Background 05:02 - Role of Finance in Amazon Business Strategy 06:14 - The Newsletter: Best at Amazon 11:27 - Navigating the Amazon News Cycle 13:05 - Tariffs and Their Impact on Amazon Sellers 17:33 - Anker Price Increase 19:46 - The Concept of One-Way Doors in Business Decisions 22:12 - Decision-making Frameworks 22:56 - Tech Stack and Tools for Amazon Sellers 25:05 - Combining SmartScout with Keepa 29:10 - The Simplicity and Power of SmartScout Data 32:38 - Jon Derkits' Favorite SmartScout Features 39:35 - Two Best Tips From Jon   Related Posts: Why Amazon Vendors Feel Ignored and What They Can Do About It   How to Reach Jon: LinkedIn: linkedin.com/in/jon-derkits Websites: auxoecommerce.com | tidycal.com/jonderkits/quick-chat BEST@AMAZON NEWSLETTER: https://bestatamazon.ck.page/ AMAZON COACHING & ADVISORY: https://tidycal.com/jonderkits/amazon-coaching-and-advisory   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

    Episode 300 - Tariff Tremors: Chinese Sellers, Rule-Breaking, and the New E-commerce Reality

    Play Episode Listen Later Apr 15, 2025 20:57


    The e-commerce landscape is experiencing seismic shifts as new tariffs against China send shockwaves through Amazon's marketplace. Scott explores how these economic tremors are disrupting the delicate balance of global online retail—potentially the most significant supply chain disruption since COVID. Through exclusive insights from a conversation with one of the largest Chinese sellers in the world, Scott uncovers why businesses importing from China are facing unexpected cash crunches and how these tariffs might reshape the competitive landscape for sellers worldwide. But tariffs are only half the story. Scott pulls back the curtain on the controversial tactics Chinese sellers use to dominate Amazon, controlling approximately 50% of third-party revenue on the platform. You'll discover the inner workings of tools like the Ziniao browser—software specifically designed to help sellers create multiple Amazon accounts against platform policies—and why some sellers can operate "10 stores selling one product" while others face immediate suspension for similar behavior. This rule-breaking reality explains why 75% of Amazon sellers believe the marketplace isn't fair. As billionaires like Mark Cuban and Chamath share data showing Chinese sellers capturing up to 60% market share in certain Amazon categories, Scott examines what this new e-commerce reality means for businesses, consumers, and the global economy. Episode Notes: 00:23 - Dinner with a Top Chinese Seller & Introduction to China Topic 01:13 - China's Amazon Seller Landscape & Entrepreneurial Drive 02:30 - Energy & Business Culture in China 04:47 - Chinese Sellers' Approach to Amazon's Rules 05:40 - The Ziniao Browser Tool 09:00 - Widespread Multi-Account Strategy & Aggressive Tactics 10:17 - Amazon's Evolving Policies & Fairness Concerns 11:52 - New Tariffs on Chinese Goods & Impacts on Sellers 13:39 - Preparing for a Cash Crunch 15:05 - The Role of Chinese Sellers and the Political Spotlight 15:30 - Building Influence Through Data 17:58 - Immediate Reactions from Brands 18:48 -Bias and Hopes for U.S.-Based Sellers   Related Post: Break the Profit Squeeze: How Leading Amazon Sellers Use Growth Capital To Beat Their Competition   Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: @smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

    Episode 299: Inside Prosper 2025: Innovations Changing Amazon Selling

    Play Episode Listen Later Apr 1, 2025 20:30


    Scott brings you the latest from Prosper 2025, revealing the innovations that will empower you to succeed on Amazon. Discover cutting-edge tech for listing optimization, TikTok marketing, and private label repricing, and how other AI and emerging tools are reshaping e-commerce.   Episode Notes: 00:23- New Tech for Selling on Amazon in 2025 01:35 - Autopilot Brand 03:00 - Automato AI 05:12 - The TikTok Influence 08:06 - Tools and Agencies Aiding TikTok Marketing Efforts 10:05 - Pricing Innovations 11:15 - Variations and Optimization 14:27 - Prosper Show Reflections 16:25 - Conferences Comparison Related Post: The Ultimate Amazon Repricing Strategies: AI-Powered Price Optimization

    Episode 298 - Voice of the Amazon Seller - Insights from 300+ Sellers

    Play Episode Listen Later Mar 25, 2025 19:14


    Ever wondered what it's like to sell on Amazon? Here's the best damn industry report for you. The Voice of the Amazon Seller unveils insights from over 300 Amazon sellers, revealing the challenges and triumphs of navigating this vast marketplace. Scott discusses everything from competition pressures and fee structures to the impact of international sellers and the fairness of Amazon's platform.   Episode Notes: 02:05 - Survey Overview 02:25 - Seller Demographics 02:55 - Amazon as Main Business 03:14 - Income statistics 03:46 - Challenges of Selling on Amazon 04:54 - Seller Suspension Concerns 07:36 - Perceptions of Fairness in Amazon Marketplace 10:05 - Impact of Amazon's AI Efforts 11:46 - Recommendation to Others 13:59 - Seller Support Satisfaction 16:31 - Business Growth and Profitability Voice of the Amazon Seller Survey

    Episode 297 - Amazon Reseller Support and Strategic Planning

    Play Episode Listen Later Mar 18, 2025 11:55


    Is Amazon neglecting its sellers? Scott tackles this question head-on, brings you exclusive insights from Amazon employees and industry experts, and delves into the challenges sellers face, from navigating 1P and 3P complexities to dealing with account suspensions. Learn the truth behind the trend urging brands to switch selling models and how nuanced decisions based on product categories can make all the difference. Scott also unveils Amazon's new reseller support initiatives and strategic account services designed to empower your business.   Episode Notes: 00:09 - Amazon's commitment to sellers 01:05 - Understanding 1P vs 3P 02:30 - Nuances of 1P and 3P models 05:35 - Strategic Account Services at Amazon 06:55 - New Initiatives for Resellers at Amazon 07:50 - Importance of Compliance and Advocacy 09:11 - Amazon's Internal Complexity   Related Post: The Top 10 Amazon Sellers in the U.S. Marketplace

    Episode 296 - Building a Consumer-Facing Brand on Amazon With Kelley Thornton

    Play Episode Listen Later Mar 11, 2025 30:47


    Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton. From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon. Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered omnichannel expansion, including significant penetration into European markets. They delve into the challenges of scaling internationally, navigating digital marketing shifts, and maintaining brand integrity across platforms. Kelly also shares his perspective on the future of brand building, emphasizing long-term vision over short-term gains.   Episode Notes: 00:15 - Kelley Thornton Introduction 01:44 - Building a Scalable Brand 04:00 - The Genesis of Tiege Hanley 05:14 - Overcoming Early Challenges 07:23 - Content-Led Approach 11:00 - Content Creation Strategy 12:25 - Navigating Digital Marketing Challenges 14:10 - Amazon as a Sales Channel 18:27 - Overcoming Business Plateaus 21:57 - International Market Expansion 23:01 - Surviving the Aggregator Wave 27:00 - The Importance of Early Amazon Presence   LinkedIn: linkedin.com/in/kelleythornton-ceo-tiege-hanley Website: www.tiege.com   Related Post: How To Find Amazon Sellers as an Agency Using SmartScout

    Episode 295 - Amazon Dead Zones & FBA Fees: Maximize Profit & Avoid Pricing Traps

    Play Episode Listen Later Mar 4, 2025 12:30


    Are you unintentionally sabotaging your Amazon profits? Dive into this week's episode and learn about the hidden "dead zones" in Amazon pricing, particularly within high-volume categories such as Grocery, Beauty, and Clothing. Scott reveals why pricing products between $10-$12 is a critical mistake due to Amazon's intricate FBA fee structures. Learn how these "dead zones" can significantly impact your bottom line and discover strategic pricing adjustments to maximize your margins. Beyond pricing, Scott also breaks down the latest annual changes to Amazon's Fulfillment by Amazon (FBA) fees, a crucial factor for any seller looking to maintain profitability. Understand how these fee adjustments directly affect your operational costs and how to adapt your business strategy accordingly. Plus, Scot analyzes new data on Buy Box wins, revealing that nearly 40% of products now see multiple sellers sharing this coveted spot. Discover the key factors, including shipping speed and price competitiveness, that influence Buy Box rotation. Finally, get exclusive insights into Amazon's global revenue breakdown, with a deep dive into the US market's dominance, offering strategic opportunities for expansion.   Episode Notes: 00:10 - Overview of dead zones in Amazon pricing 01:36 - Impact of Amazon FBA Fees 02:30 - Dead Zone Pricing Insights 04:38 - Importance of FBA Fee Structures 06:38 - Multi-Seller Buy Box Dynamics 08:41 - International Amazon Market Insights   Related Post: Amazon FBA Fees Have Increased 50-200%—Here's How It's Changed Over the Years

    Episode 294 - Brand Strategy and Amazon Dynamics with Kara from High Tide Commerce

    Play Episode Listen Later Feb 25, 2025 33:05


    E-commerce & Channel Strategy Expert Kara Babb from High Tide Commerce joins Scott to dissect the e-commerce landscape. From navigating Amazon's vendor system to building brand strategies and launching her consultancy, Kara shares unique perspectives. Learn how viral events impact sales, how to manage brand media, and the challenges of implementing e-commerce strategies in large corporations. She also shares her framework to unlock growth, emphasizing cross-functional collaboration and the importance of focusing on business outcomes. Discover how Amazon influences broader business strategies and gain actionable insights for navigating the complexities of multi-channel sales in today's digital age.   Episode Notes: 00:30 - Kara Babb Introduction 01:55 - Kara's Journey in E-Commerce 03:00 - The Vendor Experience at Amazon 04:28 - Transition to Brand Side 06:55 - Brand Media Management 07:32 - The Role of Viral Events 10:10 - Working with Agencies 10:37 - Organizational Dynamics in Large Corporations 14:28 - Key Insights for Unlocking Growth 18:05 - Streamlining Brand Strategy 19:04 - Importance of Cross-Functional Collaboration 20:25 - Navigating Multiple Channels 23:20 - The Dual Nature of Amazon 25:50 - Why Amazon is Not the Solution for Everything 27:00 - Biggest Barriers and Impacts to Conversion 28:43 - Strategizing and Prioritizing   Website: www.hightidecommerce.com LinkedIn: www.linkedin.com/in/karababb   Related Post: Amazon Marketplace Sellers: A Look at Seller Counts and Revenue Performance

    Episode 293 - Cracking the Amazon Buy Box Mystery & New Marketplace Insights

    Play Episode Listen Later Feb 11, 2025 17:24


    From Amazon's explosive growth to its evolving policies, this episode covers everything you need to know about the Buy Box. Scott explores how shipping speeds and location impact Buy Box ownership, introduces a groundbreaking new tool for regional analysis, and offers strategic recommendations for large brands and resellers. Scott also touches on Amazon vs. TikTok Shop/Shopify and the latest reimbursement policy changes. Don't miss out on these crucial insights! Listen now and start dominating the Amazon Buy Box. Episode Notes: 00:09 - Winning the Amazon Buy Box 01:51 - Insights on Amazon's Growth 05:05 - Amazon's Policy Changes 09:10 - Buy Box Dynamics 10:20 - New Tool Introduction 13:22 - Implications for Large Brands and Resellers 13:41 - Strategic Recommendations 16:00 - SmartScout iPhone App Email: scott@smartscout.com LinkedIn: linkedin.com/in/scott-needham-a8b39813 Related Post: Stop Losing Sales: Introducing the Buy Box Map for Amazon Sellers

    Episode 292 - The SmartScout Buy Box Map: A Game-Changer for Amazon Sellers

    Play Episode Listen Later Feb 6, 2025 12:35


    Revolutionize your Amazon strategy with SmartScout's Buy Box Map! Discover who's winning the buy box in each state, at what price, and how fast they're shipping. Learn how FBA, FBM sellers, 1P Vendors, and resellers can leverage this data to optimize shipping, improve conversions, and uncover hidden arbitrage opportunities. See how wildly products can vary across states and leverage this data for explosive growth. Plus, get an exclusive discount code!   Episode Notes:   00:20 - New Mapping Feature Developed for SmartScout 01:43 - The Buy Box Map and Its Unique Capabilities 02:24 - Practical Application of the Buy Box Map 04:25 - Impact on Selling Strategy 06:11 - Conversion Rate Dynamics 07:28 - Logistics and Fulfillment Insights 08:15 - How to Leverage The Buy Box Map for Analysis and Decision-Making 09:58 - Future Enhancements and Use Cases 10:24 - Reflections on the launch of an innovative tool   Coupon Code: BuyBoxMap

    Episode 290 - From High School Hustler to Serial Entrepreneur with Uri Rahimi

    Play Episode Listen Later Jan 14, 2025 41:58


    Join host Scott as he sits down with Uri Rahimi, a serial entrepreneur whose diverse ventures span the worlds of e-commerce, manufacturing, and software development. From humble beginnings flipping iPhones in high school to building a multi-million dollar wall decor brand, Uri's story is a testament to the power of entrepreneurial spirit and relentless pursuit of opportunity. In this episode, we delve into Uri's journey, exploring his early forays into Amazon selling, the challenges of scaling a physical product business, and the strategic decision to open his printing facility in Miami. Uri shares invaluable insights from navigating the complexities of manufacturing, including his experiences at global trade shows and firsthand observations of production processes in China. Tune in to discover how diversification can create unexpected synergies between seemingly unrelated businesses, the strategic advantages of manufacturing your product line, and the importance of embracing the learning process inherent in every entrepreneurial journey. Episode notes: 00:17 - Uri Rahimi Introduction 02:00 - Uri Early Ventures in High School 04:00 - Entrance into Amazon and First Brand 06:00 - Learning from China and Import Challenges 06:25 - Scaling the Business 07:25 - Product Research 07:55 - Increasing Conversion Rate 10:45 - Number of SKUs Created and Removed 11:41 -  Reaching 7 Figures 12:00 - Uri Continued Interest and Involvement in Software Development 16:30 - Vertical Integration and Becoming a Manufacturer 17:55 - Overcoming Manufacturing Challenges 18:34 - Expansion to Print-On-Demand 20:45 - Technological Limitations and Innovations 26:15 - Artelo Specialization 29:07 - Seller Utilities 30:20 - Value of Having SQP Reports 32:35 - The Keepa Model 34:50 - What's Next for Uri? 36:23 - Beating China 37:22 - The Platform Risk 39:05 - The Future of Amazon LinkedIn: https://www.linkedin.com/in/uri-rahimi/ Related Posts: How to Leverage Amazon A+ Content for Brand Building  

    Episode 289 - The Best Free Tools for Amazon Sellers

    Play Episode Listen Later Jan 7, 2025 15:52


    Boost your Amazon business without breaking the bank! Scott explores an array of free tools that can transform your selling strategy on Amazon. From price trackers such as  Keepa to innovative solutions such as Veeqo's profitability analyzer — there's something for every seller looking to maximize profits while minimizing costs.   Episode Notes: 00:10 - Best Free Tools Overview 03:00 - David Zimmerman's curated list of free tools (@ddzim) 04:19 - Profit Analyzer: Veeqo 05:35 - PPC: Advance 06:45 - Search Query Performance: Amazon Seller Central 07:42 - Product Opportunity Explorer: Amazon Seller Central 09:07 - Sales Estimator: JungleScout 09:48 - FBA Calculators: Profit Guru, Jungle Scout, Amazon FBA Calculator 10:13 - Exploding Topics: SmartScout 10:55 - Google Trends 12:34 - Amazon Seller Map: SmartScout 13:52 - Price Tracker: Keepa Related Post: The 10 Largest Amazon Vendor Brands  

    Episode 288 - Is The Amazon Dream Still Alive in 2025?

    Play Episode Listen Later Jan 2, 2025 20:53


    Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did. From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing policies. He also tackles many sellers' pain points, such as account suspensions, bundling complexities, and changes to Amazon's reimbursement policies. As Amazon continues to grow, so do the opportunities for partnerships and expansion. However, the platform's rapid evolution comes with growing pains, and he discusses how sellers can navigate these challenges while staying profitable. Join Scott as he uncovers what it takes to succeed on Amazon in 2025 and beyond.   Episode Notes:   01:30 - Marketplace Pulse Year in Review 05:20 - Amazon Haul 06:15 - Starting a New Private Label Product 07:05 - Increase in Section 3 Suspensions 09:15 - Amazon Marketing Cloud (AMC) 10:40 - Exceptions on Bundles 12:40 - Jungle Scout and Helium 10 Search Traffic 14:20 - Alibaba to Amazon Search Volume 15:40 - Amazon Fees not Going Up 16:15 - Amazon Business Growing 17:10 - Growing Pains of Amazon 17:30 - Amazon Partnerships 17:55 - Amazon Reimbursement Policy 18:55 - Next Podcast Topics   Related Post: Top 50 Amazon Marketing Agencies for 2025

    Episode 287 - The Art of Merchandising on Amazon with John Aspinall

    Play Episode Listen Later Dec 10, 2024 28:46


    Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests. Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon. John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive. Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon's guidelines. Tune in now to transform your listings and make your products stand out! Episode Notes: 01:30 - John Aspinall Introduction 03:00 - Graphic Designer vs Merchandising Designer 06:30 - The Clickthrough Rate Comeback 08:30 - Best Practices on Merchandising 14:10 - Optimizing for Humans and Bots 15:10 - Designing Product Images 19:45 - The Image Guidelines 22:20 - Seasonal Merchandising 24:40 - The Risk/Rewards of Merchandising Experiments LinkedIn: linkedin.com/in/jaspinall Website: AmazonCTR.com | pickfu.com Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring

    Episode 285 - Insights and Opportunities for the Amazon Marketplace

    Play Episode Listen Later Dec 4, 2024 17:38


    Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products. He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person. The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.   Episode Notes: 00:10 - Two Types of Amazon Professionals 01:35 - Strategies for Type 1 Sellers 06:15 - Strategies for Type 2 Sellers 10:30 - Observations and Industry Insights 13:10 - Intel vs AMD Amazon Advertising SmartScout Tradeshows AMZ United Voice of the Amazon Seller   Related Post: Amazon Ungated Categories: Everything You Need to Know

    Episode 284 - Supercharging Sales with Coupons

    Play Episode Listen Later Nov 26, 2024 11:14


    Amazon coupons. Scott explores their potential to significantly boost your sales. Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them. He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual strategy of large coupons and discounts to maximize sales. He discusses the controversial practice of price inflation before applying significant discounts, a tactic used by brands such as Jackery to circumvent Amazon's pricing policies. Furthermore, Scott examines current trends in Amazon's discounting landscape, including the declining effectiveness of Prime Exclusive Discounts and the untapped potential of traditional coupons - providing strategic insights on how to effectively use coupons to clear inventory, increase market share, and avoid potential pitfalls like Amazon-to-Amazon arbitrage. Episode Notes: 00:10 - The Power of Coupons in Boosting Sales 01:35 - Jackery Case Study: High-Impact Coupon Strategy 02:50 - Understanding Amazon's Pricing Flexibility 03:55 - The Changing Landscape of Amazon Discounts 05:05 - The Consumer Perspective on Coupons 06:55 - Coupons as a Strategic Sales Tool 07:45 - Community Engagement and Survey Initiative 09:35 - Golden Seller Awards   Related Post: Top 50 Amazon Marketing Agencies for 2025

    Episode 284 - Helium 10 and Market Forces in the Amazon Seller Space

    Play Episode Listen Later Nov 19, 2024 12:06


    Scott examines the evolving landscape of the Amazon seller ecosystem. From web traffic to key tools such as Helium 10 and Jungle Scout declining by 50% over the past two years, the conversation centers on what this means for new and established sellers. He opens the discussion by exploring the sharp decline in new Amazon sellers entering the market. The pandemic-era e-commerce surge from 2020-2022 has faded, leading many new sellers to exit after facing early challenges. Despite this shift, Amazon continues to grow steadily at 15-20%, driven largely by established brands utilizing agencies and expertise to strengthen their presence. Scott also shed light on how external forces such as tariffs and policies from the Trump administration are shaping the industry while highlighting the dominance of Chinese sellers. Sellers from key cities in China remain resilient, maintaining their stronghold despite geopolitical tensions and trade challenges. Tune in for a comprehensive analysis of the trends shaping the Amazon seller space and practical advice to navigate this evolving landscape. Episode Notes: 00:10 - Market Forces and Trends 02:15 - Traffic Decline of Top Amazon Seller Tools 05:05 - Growth of Large Brands 06:45 - Analyzing The Broader Market 08:10 - Effects of Political Events on Market Dynamics 09:38 - Observations on Chinese Market Impact 10:40 - Insights on Chinese Sellers in the Amazon Marketplace Related Post: The 10 Largest Amazon Vendor Brands

    Episode 283 - Navigating Amazon's New Bundle Policy

    Play Episode Listen Later Nov 12, 2024 10:08


    Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes. Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study. By analyzing their approach, we'll uncover valuable insights into creating compelling and compliant bundles. Additionally, we'll delve into the role of software tools such as Smart Scout in identifying bundling opportunities and optimizing product listings. Join Scott as he navigates this evolving landscape and empowers you to maximize your sales potential. Episode Notes: 01:50 - Updated Product Bundling Policy for Consumables 03:35 - Example of Non-compliant Bundle 04:30 - Case Study: Fender Guitar Bundles 07:43 - The Role of Software in Bundling Related Post: Traffic Graph Update

    Episode 282 - Is Amazon's New Low-Cost Store A Game Changer in E-commerce?

    Play Episode Listen Later Nov 6, 2024 13:21


    Amazon is again shaking up the e-commerce world with its latest initiative: a low-cost store designed to compete with emerging players such as Temu. This new program offers rock-bottom prices and ultra-fast shipping directly from China. Scott delves into the potential impact of this move on small private label sellers and established brands. He discusses how this strategy could affect product categories and pricing dynamics. To stay ahead of the curve, Scott also explores the use of SmartScout to identify competitive opportunities and potential threats from Chinese sellers. Join him as he navigates this evolving landscape and discusses strategies to adapt your business accordingly.   Episode Notes: 00:27 - Amazon's new low-cost store initiative 02:35 - Key Aspects of the New Program 04:17 - Invite-only Nature and Sourcing from China 05:20 - Focus on Lightweight Items and Restrictions on Certain Product Categories 05:53 - Branded by Amazon 06:45 - No Returns 07:05 - Fulfillment Fees 07:55 - Impact on the E-Commerce Landscape 10:16 - Strategy and Tool for Small Private Label Sellers   Related Post: How To Use a China Sourcing Agent  

    Episode 281 - Understanding FBA Calculators and Profitability on Amazon

    Play Episode Listen Later Oct 24, 2024 13:34


    Scott explores the limitations of popular FBA calculators and uncovers hidden costs that can significantly impact profitability. He discusses the importance of accurate accounting and inventory tracking, as well as strategies for managing high return rates. Drawing from years of experience selling over $100 million worth of products on Amazon, Scott delves into real-world examples and insights. Join him as he uncovers the truth behind FBA profitability and equips you with the knowledge to make informed decisions. Episode Notes: 01:15 - FBA Calculators Lies 04:35 - Understanding Profitability 08:55 - Amazon FBA Calculator 10:06 - Best Accounting Methods for Amazon Sellers 12:00 - How to Have a Profitable Amazon Business Coupon Code: Smart2024 Related Posts: The Best Accounting Methods for Amazon Sellers Profit Estimations

    Episode 280 - Transforming Your Amazon Business with AI-Driven Content Creation with Max Sinclair

    Play Episode Listen Later Oct 22, 2024 31:12


    In this episode, we're joined by Max Sinclair, Founder and CEO at Ecomtent, to explore how AI tools can revolutionize your e-commerce strategy. Discover how AI can help you craft product titles and descriptions that rank higher in Amazon search results. Learn why visual context is crucial in the age of AI-powered search algorithms, and how to optimize your listings accordingly. Explore innovative templates that make it easier to create stunning primary images and A+ content. Don't miss this opportunity to learn how AI can help you save time, boost sales, and stay ahead of the competition on Amazon. Episode Notes: 00:50 - Max Sinclair Introduction and Background 05:40 - AI's Impact on E-commerce 07:20 - Content Creation and the Importance of Visual SEO 08:45 - Streamlining Content Generation 13:30 - How Templates Streamline Content Creation for Non-designers 18:10 - Enhanced Brand Content 20:50 - Primary Image Optimization 25:15 - Technical Insights and Data Usage LinkedIn: linkedin.com/in/max-sinclair-ai Website: ecomtent.ai/ X: x.com/maxsinclair4 Related Post: How to Use AI for Successful Amazon Selling

    Episode 279 - Inflation, Awards, and Insights into Amazon's Marketplace with Scott Needham

    Play Episode Listen Later Oct 15, 2024 19:51


    Get the latest on Amazon's pricing trends, including an upcoming inflation report. Scott compares 1P and 3P sellers and discusses how major brands like Apple dominate the marketplace. Understand how inflation affects Amazon's pricing strategies, particularly for Chinese sellers. Gain insights into the challenges and methodologies used to analyze price trends across millions of products. Plus, learn about the prestigious Golden Seller Awards. Episode Notes: 00:15 - About The Smartest Amazon Seller 02:30 - Golden Seller Awards 04:20 - Average Price of Selling ASINs 04:59 - 1P Brands Report 08:15 - 1P vs 3P 11:28 - Inflation Prices on Amazon Marketplace   Related Post: ‍How to Search Amazon Storefronts and Sellers

    Episode 278 - Building a Multi-Million Dollar Amazon Empire with Jeff Needham

    Play Episode Listen Later Oct 8, 2024 42:16


    Ever dreamed of building a multi-million dollar Amazon business with your sibling? Join us for a special episode where we sit down with my brother and co-founder, Jeff, to uncover the secrets behind our journey from humble beginnings to becoming one of the top Amazon sellers. We'll share candid stories about the highs and lows of running a successful e-commerce business for over a decade, including the importance of adaptability in scaling a business, insights on leveraging third-party logistics for growth, and lessons learned from pursuing brand exclusivity deals. Whether you're an aspiring entrepreneur or an e-commerce enthusiast, this episode is packed with valuable insights you won't want to miss.   Episode Notes: 00:10 - Jeff Needham Introduction 02:15 - Early Days and Initial Insights Into the Amazon Marketplace 05:00 - Scaling the Business 06:55 - Realizations and Challenges 09:50 - Decision to Move Warehouse Operations to Indiana 12:25 - Optimizing the Business 15:30 - Exploration of Brand-Direct and Exclusive Selling Models 16:10 - Lessons Learned from Watching Other Competitors 17:20 - Brand Direct Challenges 19:00 - Failed Ventures and Insights 25:30 - The Reimbursement Service 26:18 - Operational Innovations 29:30 - Scott's Scouting Tool 30:30 - Issues with Expanding Too Wide 33:10 - Dealing with Accounting 34:47 - COVID Stories 37:45 - Price Gouging 39:15 - Amazon Inventory Constraints   Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring  

    Episode 277 - The Secrets to Stunning Amazon Product Pages with George Reid

    Play Episode Listen Later Oct 1, 2024 24:20


    Join Scott and George Reid from AMZ Design Kit as they explore innovative strategies for creating eye-catching Amazon product pages that convert. Discover how George's journey led him to develop a unique tool that curates top-tier design examples, infographics, and A+ content to inspire your creative process. Learn how AMZ Design Kit collects and organizes high-performing design elements to fuel your inspiration. Explore practical tips to speed up your design process without sacrificing quality. Understand the significant impact of well-designed pages on conversion rates and advertising effectiveness. Tune in to discover how to elevate your Amazon product pages and drive sales. Episode Notes: 00:45 - George Reid Introduction   01:40 - Concept of AMZ Design Kit   02:50 - The Intersection of Advertising and Design   05:25- Role of Design in Conversion Rates   08:25 - Refreshing an ASIN   09:05 - Not Reinventing the Wheel   10:00 - Building a Design System   11:55 - Utilizing the AMZ Design Kit   14:55 - Design Refresh Results   17:30 - The Value of AMZ Design Kit   19:00 - Video Templates   20:40 - Affordability and Accessibility of AMZ Design Kit   LinkedIn: linkedin.com/in/georgereid23 Email: georgebreid@gmail.com Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads  

    EPISODE 276 - Maximizing E-commerce Potential with Blaine Davis of Marketplace Pros

    Play Episode Listen Later Sep 24, 2024 27:15


    Blaine Davis shares his remarkable journey, mirroring Scott's own path, from early days of reselling to venturing into private labels and ultimately offering industry-leading services.   Blaine's transition from managing an independent tool truck business online to becoming an Amazon powerhouse is a testament to his entrepreneurial spirit and adaptability. Discover how he navigated the ever-evolving landscape of Amazon and balanced reselling established brands with launching private labels.   Gain valuable insights into the future of e-commerce and the growing importance of collaborative partnerships. Blaine's perspective is invaluable as brands increasingly recognize the need for strong partnerships beyond transactional relationships.   Discover Blaine's challenges and the strategic pivots that led to Marketplace Pros's success. Learn how he adapted to changing market dynamics and transformed his business to offer a comprehensive suite of services.   Episode Notes:   00:15 - Blaine Davis Introduction   02:20 - Getting to Know Blaine   04:12 - Exclusive Partnerships   05:35 - Private Label vs. Reselling   07:40 - Knowing Your Keywords   08:30 - The Automotive Niche   10:50 - Getting Heavy on the SKU   11:40 - Competition and Market Dynamics   16:00 - Launching New Products   16:30 - Fees and Amazon Policies   18:30 - Challenges In Doing Pivots/Transitions   20:35 - What Excites Blaine About the Marketplace?   22:15 - The Rise of New Marketplaces   LinkedIn: https://www.linkedin.com/in/blainejdavis/ X: @blainedavis Website: blainedavis.net Email: blaine@marketplacepros.com   Related Post: How Product Research Can Upscale Private Label Sellers' Businesses

    EPISODE 275 - Advanced Strategies for Amazon Reimbursement with Yoni Mazor

    Play Episode Listen Later Sep 18, 2024 33:56


    Are you leaving money on the table when it comes to Amazon reimbursements? Join us for an in-depth discussion with Yoni Mazor, the CGO of Getida and a seasoned expert who has been navigating the complexities of Amazon seller reimbursements since 2015. In this episode, we'll dive into the essential strategies and industry insights you need to maximize your returns. We'll discuss the evolving landscape of Amazon reimbursement services, including the critical changes to Amazon's upcoming reimbursement policies. Yoni will share proven tactics for ensuring you're not leaving money on the table. Don't miss out on this invaluable advice that could significantly impact your bottom line. Tune in to learn how top sellers efficiently audit tens of billions in transactions and why private equity-backed solutions are setting new standards in transparency and compliance. Episode Notes: 00:30 - Yoni Mazor Introduction   02:21 - Getida's History   07:55 - Scaling Challenges and Innovations   11:35 - Patent Innovation and Document Handling   12:35 - Recent Changes in Amazon's Policies   17:35 - Logic Behind Amazon Timeframes   21:45 - Leaving Money on the Table   23:45 - The Inconsistencies in Amazon   26:20 - Advertising Click Fraud   28:50 - Getida's Future LinkedIn: linkedin.com/in/yoni-mazor-b204a274 Website: getida.com/   Related Post: What Is an Amazon Returnless Refund?

    EPISODE 274 - From Supplements to Software: The Evolving Strategies of Mike Danford

    Play Episode Listen Later Sep 10, 2024 26:00


    Mike Danford, Growth Optimizer at Adverio, shares his extensive experience, offering invaluable insights into Amazon's competitive landscape.Discover how Mike transitioned from a small-scale seller to managing large product catalogs efficiently. Learn about the challenges and opportunities he faced along the way, and gain valuable tips on streamlining operations and optimizing product listings.Uncover the power of dynamic pricing strategies and how Mike has used them to maximize profitability. Understand the benefits of adjusting prices in real time based on market trends, competitor activity, and customer demand.Explore the potential of machine learning for predictive analytics in e-commerce. Learn how Mike has leveraged data-driven insights to forecast sales, optimize inventory levels, and identify emerging trends.Whether you're a seasoned Amazon seller or just starting, this episode offers actionable tips and strategies to help you grow your business and achieve long-term success.Episode Notes:00:55 - Mike Danford Introduction 01:30 - Mike's Journey 04:05 - From Seller to Agency Founder 06:18 - Managing Large Catalogs 08:30 - Techniques for Optimizing Large Product Ranges 10:10 - Handling C1 and C2 Tier Products 12:10 - Introduction to Dynamic Pricing Tools 15:25 - Charm Pricing and Its Benefits 16:25 - Seller Central Utilities Benefits 18:30 - Custom-Built Tools and Machine Learning 20:35 - Integration of AI and Machine Learning 23:15 - Reflections on Amazon's Future DirectionsWebsite: Adverio.ioLinkedIn: linkedin.com/in/danfordmikeRelated Post: How to Use AI for Successful Amazon Selling

    EPISODE 273 - Mastering Data for Amazon Success with Robert Row

    Play Episode Listen Later Sep 3, 2024 36:45


    Join Scott and Robert Row, Co-Founder at Bispoke, as they dive into the power of data in revolutionizing the Amazon selling business.Robert shares his journey from digital marketing intern to working with top e-commerce brands, and how he leverages data to optimize inventory, advertising strategies, and more. Discover the importance of data-driven decision-making in Amazon selling, how to use Amazon Marketing Cloud (AMC) to gain deeper insights into your customers, best practices for inventory management and supply chain optimization, effective advertising strategies for maximizing your return on investment, and practical tips for sellers of all sizes to leverage data analytics. Don't miss this opportunity to learn from a seasoned expert and discover how data can help you take your Amazon business to the next level.Episode Notes:00:50 - Robert Row Introduction 02:30 - Background of Robert 05:55 - Robert's Journey from Digital Marketing to E-commerce 07:30 - Inventory Management and Advertising Adjustments 08:35 - Advertising Strategy 09:50 - The Importance of Data 11:05 - Amazon Marketing Cloud (AMC) 15:15 - Using AMC for Audience Management 18:15 - Practical Application of AMC for Improving Ad Efficiency 22:20 - Practical Tools and Solutions 26:10 - Streamlining the Process 27:40 - Importance of Data in Making Informed Decisions 29:35 - Using SmartScout for Market Share 32:15 - What is Bispoke? 33:50 - Lessons Learned from Previous Years Email: Robert@bispoke.ioLinkedIn: linkedin.com/in/robert-row-b8006517Website: https://www.bispoke.ioRelated Post: Finding Amazon Keyword Trends: Unleash the Power of SmartScout

    EPISODE 272 - Leveraging Google Grants for Amazon Success with Ishan Soni

    Play Episode Listen Later Aug 27, 2024 28:00


    Scott Needham sits down with Ishan Soni, the founder of Ad Grants Genie, to discuss innovative strategies for reducing Amazon advertising costs while driving sales.Discover how to harness the power of Google's $10,000 monthly grant for nonprofits to generate free traffic and elevate your brand visibility.Learn the ins and outs of Google's ad grant program, including eligibility requirements and best practices for maximizing its benefits. Explore the steps in creating a nonprofit that aligns with your brand and effectively leverages the grant to drive Amazon sales.Don't miss this opportunity to revolutionize your Amazon selling strategy and unlock new growth opportunities. Tune in now!Episode Notes:01:25 - Ishan Soni Introduction 03:20 - Understanding Google Grants Program 04:35 - Establishing a Nonprofit for Amazon Sellers 06:00 - Examples of Nonprofits Created by Various Brands 06:55 - Implementing Google Grants for Amazon Sales 10:00 - Compliances and Guidelines 10:55 - Managing Taxes and Reporting for Nonprofits 13:50 - Granular Execution and Traffic Conversion 17:15 - What is an Advertorial? 19:15 - Leveraging the Nonprofit Setup 21:35 - Tools and Services Offered by Ad Grants Genie 23:20 - Giving Back Through Nonprofit 24:10 - Importance of Building Something Beyond Amazon Website: https://adgrantsgenie.com/ Related Post: The Best Financing Loans for Amazon Sellers

    EPISODE 271 - Scale and Connect at AMZ United 2024

    Play Episode Listen Later Aug 20, 2024 19:35


    Seasoned Amazon veteran Scott Needham joins forces with the strategic mind of Michael White, Chief Strategy Officer at SmartScout, to discuss the intricacies of scaling your Amazon business. Whether you're just starting out or aiming for the coveted nine-figure sales mark, this episode offers invaluable insights and actionable strategies.Discover why resellers continue to dominate the Amazon marketplace and learn how to navigate the complex world of compliance to protect your business.Plus, get an exclusive sneak peek into the upcoming AMZ United conference, where you can connect with fellow sellers and gain a competitive edge.Don't miss this opportunity to level up your Amazon game!Episode Notes:00:45 - Michael White Introduction 02:45 - The World of Reselling 04:20 - AMZ United Year 2 05:30 - Remembering Last Year's AMZ United Conference 11:05 - Excitement for This Year's Conference 12:45 - Dealing with Amazon Account Suspension 14:10 - Best Compliance Experts 14:30 - Why Networking is ImportantRelated Post: Amazon Suspension: What Is It and How to Avoid It

    EPISODE 270: Scaling Your Amazon Business with Pattern's Logistics

    Play Episode Listen Later Aug 13, 2024 40:41


    Feeling overwhelmed by Amazon's ever-changing logistics landscape?This episode of The Smartest Amazon Seller cuts through the complexity with expert insights from Rob Hahn, Head of Transportation at Pattern. Rob, with his journey from Amazon intern to robotics mastermind, unveils the secrets to optimized fulfillment and boosted sales conversions.Discover how Pattern navigates FBA fees and complexities, unlocks the power of zone skipping for faster deliveries, and masters Amazon's intricate network. Learn why Pattern's Marketplace Prep Service is a game-changer for sellers and how they streamline your fulfillment process from labeling to delivery.Rob also shares insights on addressing challenges with oversized items, unexpected inventory issues, and the future of FBA policies. Don't miss this episode to gain a competitive edge in the Amazon marketplace. Episode Notes:00:27 - Rob Hahn Introduction02:30 - Rob Hahn's Background07:40 - Transition to Pattern and the role as COO09:55 - Differences in Logistics and Transportation in the International Operations11:00 - Challenges of Selling Across Different Markets and Languages11:40 - Leveraging Amazon's APIs and Handling Warehouse Management Across Regions 18:32 - Explaining the Roles of Cross-docking and Fulfillment Centers in Amazon's Network 21:35 - Pattern's Initiative in Marketplace Prep Services 26:50 - Pattern's Latest Facilities 28:30 - Addressing Challenges with Oversized Items 30:38 - Dealing with Discrepancies 32:15 - Chinese Sellers 33:45 - Future of FBAWebsite: Pattern.comLinkedIn: linkedin.com/in/rob-hahn-12136736Related Post: Is Amazon FBA Worth It? A Quick Look Into Making Money on Amazon

    EPISODE 269 - Diana Gershman Secrets to Amazon Wholesale Success

    Play Episode Listen Later Aug 6, 2024 42:21


    Scott sits down with Diana Gershman, the "Mary Poppins of Amazon FBA." With over 15 years of experience, Diana shares her unique journey from academia to becoming a leading figure in the Amazon selling world. This episode delves into the early days of Amazon FBA, the evolution of listing creation, the importance of data-driven decision-making, and strategies for successful wholesale on Amazon. Diana also shares her insights on negotiating with distributors, the origin of the Amazon United conference, and personal anecdotes from her career, including experiences with gender dynamics in male-dominated industries. Tune in to gain valuable insights from a true Amazon FBA pioneer and learn how to navigate the ever-changing landscape of e-commerce. Episode Notes:00:15 - Diana Gershman Introduction 02:00 - Entering the World of Amazon 03:55 - The Early Days of Amazon FBA 05:50 - Building a Listing on Amazon 07:55 - Transition from Passive Selling to Proactive Account Management 10:25 - The Impact of Data on Modern Amazon Selling 11:56 - How Keepa and Other Tools Have Evolved to Assist in Data-driven Selling 17:42 - The Significance of Forecasting and Its Benefits to Distributors 18:05 - The benefits of Establishing Relationships with Distributors 19:40 - The Proliferation of Amazon Sellers Buying from Distributors 20:22 - Learning from Mistakes and Understanding the Marketplace 22:20 - The Business of Gender and Industry Domination 23:26 - The Generational Shift in Business Ownership 24:30 - The Inception and Realization of AMZ United 27:38 - Diana Recounts the AMZ United Experience 37:09 - What Else Does Diana Do? LinkedIn: linkedin.com/in/diana-gershman-4a8411bInstagram: diana (@diana_in_real_life)Related Post:‍ How to Search Amazon Storefronts and Sellers

    EPISODE 268 - From Solo Seller to Big Brand Strategist with Josh Justice

    Play Episode Listen Later Jul 30, 2024 48:04


    Join host Scott as he chats with Josh Justice, a seasoned Amazon expert who has worked with major brands like Nordic Natural and Lego. Josh shares his 11+ years of experience, from being a solo seller in China to managing multi-million dollar ad budgets and navigating the unique challenges of working with big brands.Discover how to transition from selling your products to working for an agency or in-house at a major brand. Learn the pros and cons of working at different-sized teams, gain insights into how Amazon's biggest brands operate, and uncover strategies for optimizing your Amazon presence, including ads, SEO, and product prioritization. Finally, get an inside look at the challenges and opportunities of remote work in the Amazon space.Whether you're an Amazon agency pro or simply curious about the inner workings of the world's largest online marketplace, this episode is packed with valuable insights and actionable advice. Tune in to learn from one of the best in the business! 00:16 - Josh Justice Introduction 01:45 - Josh's Background 03:33 - The Agency Landscape and Working for Marketplace Ignition 09:30 - Transition to Working In-House 12:05 - Working with Nordic Naturals 13:40 - The Different Mafia Families of Amazon Selling 15:10 - Initial Thoughts on LEGO as a Dream Brand 17:00 - The Remote Work Considerations and Transition at LEGO 21:13 - LEGO's Amazon Strategy Insights 25:02 - The Importance of SEO 28:30 - LEGO's View on Ads 30:55 - Dealing with Discontinued Products 33:55 - Infinite Commerce 41:20 - Infinite Commerce Hiring 44:15 - Learning from Other People LinkedIn: linkedin.com/in/joshua-justice Related Post: ‍How to Search Amazon Storefronts and Sellers

    EPISODE 267 - Scaling the Amazon Selling Business with Eric Castellano

    Play Episode Listen Later Jul 23, 2024 48:39


    Scale your Amazon business with insider secrets from e-commerce titan Eric Castellano, who shares his strategies for massive growth in this latest podcast.The episode delves into the scalability potential of growing an Amazon business from $10 million to $100 million in sales. Gain real-world insights and strategies as Eric, a seasoned Amazon seller, shares his experiences and expertise.Get a candid look at the challenges and triumphs of e-commerce entrepreneurship and key takeaways on effectively scaling on the Amazon platform. Learn from Eric's successes and mistakes, and gain valuable tips on optimizing listings, managing finances, and navigating Amazon's ever-changing landscape.Don't miss this opportunity to propel your business to new heights with insights from a true Amazon expert.Episode Notes: 00:09 - Eric Castellano Introduction 03:10 - The Challenges of Running an Amazon Business 06:00 - Amazon's Fee Increases and Impact on Sellers 09:45 - Knowing When to Call It Quits 13:00 - Stories of Significant Losses and Lessons Learned 16:52 - Sourcing Strategies and Inventory Management 18:36 - Coping with Amazon's Technical Mistakes and Oversights 27:20 - Implementing Amazon Clerk 30:15 - The Proper Way to Bundle 34:25 - Eric's Favorite Category 39:00 - The Eclectic Side of Amazon Business 42:00 - The Future of Brand Direct 43:17 - Eric's Favorite Place to Find Brands Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller

    EPISODE 266 - Challenger Brands and Amazon Growth Strategies with Wes Clark

    Play Episode Listen Later Jul 16, 2024 29:01


    Wes Clark, Head of Marketing Operations & Marketplace at Kizik, shares his journey from working at Fortune 500 companies such as Intel to startups, revealing key insights about the importance of reviews on Amazon. He discusses the challenges of manipulated reviews and effective strategies to combat them.Learn how Purple leveraged Amazon for brand awareness and how Kizik ensures presence across all customer-preferred platforms. The episode covers Kizik's video advertising strategies and the importance of balancing Amazon with other sales channels to avoid over-reliance.Wes also shares data-driven tactics for ad mix optimization, competitor analysis, and efficient return management. For more insights or questions about Kizik's strategy, listeners can reach out via LinkedIn provided in the show notes.Tune in for expert advice on maximizing your Amazon strategy! Episode Notes: 00:28 - Wes Clark Introduction 01:20 - Wes Clark's Background and Entry into Amazon 03:33 - Understanding and Combatting Review Manipulation on Amazon 07:05 - Purple's Brand Awareness Strategy 09:10 - The Success and Growth of Kizik on Amazon 10:34 - Kizik's Selective Approach to Amazon Listings and Shaping Customer Experience 14:05 - Utilizing Amazon Demand Side Platform (DSP) for Brand Exposure 15:09 - Measuring the Impact of Off-Amazon Advertising on Amazon Sales 16:00 - Growth Levers and Generating Top-of-Funnel Awareness 17:32 - The Importance of Video Marketing for DTC Brands on Amazon 19:00 - Exploring Sponsored Brand Video vs. DSP Video on Amazon 19:49 - Insight into Brand Risks and Challenges When Selling on Amazon 21:20 - Utilizing Data to Inform Strategy and Stay Ahead of Competitors LinkedIn: linkedin.com/in/wesclark2Related Post: Exclusive Access to Middle East Products for US Wholesalers

    Episode 265 - The Compound Effect of In-House Prep with SamFBA – Scaling to $2M in 13 Months!

    Play Episode Listen Later Jul 9, 2024 16:20


    Scott interviews SamFBA, a rapidly successful Amazon seller who has achieved nearly $2 million in revenue in just 13 months. Sam discusses the significant benefits of handling prep work in-house rather than relying on third-party logistics, which has helped her boost profit margins and better understand her inventory. She emphasizes the importance of small savings compounding over time to create substantial monthly gains as sales increase. Sam also shares her strategies for scaling her business sustainably, avoiding substantial loans, and effectively using cashback credit cards to optimize profit margins. Despite challenges like account health issues, Sam's focus on proper sourcing practices has been key to her success. Tune in for valuable insights on Amazon FBA, and follow @Sam_FBA on X for more tips and strategies.Episode Notes: 00:15 - SamFBA Introduction and Amazon Journey 02:55 - The Advantages of Self-Prep and Margin Improvement 05:17  - Building Sustainable Profit Margins 09:30 - Account Health and Legitimacy in Sourcing 12:39 - Growth Strategies and Long-Term Vision 13:58 - Resourcefulness and Learning from Failure 15:02- Conclusion and Reflections X: https://x.com/Sam_FBA Related Post: Elevating Your Amazon FBA Business: A Comprehensive Guide to the Top Chrome Extensions

    Episode 264 - Transitioning Business Models on Amazon with Jacob Albor

    Play Episode Listen Later Jul 2, 2024 38:24


    Utah-based Amazon seller Jacob Albor shares his inspiring journey from selling books while working as a loan officer to becoming a full-time Amazon seller.Jacob discusses how he cleared significant debt through strategic financial moves and transitioned to selling high-demand items such as over-the-counter drugs and fitness equipment during COVID-19.He highlights the importance of building relationships for restock alerts and the shift from retail arbitrage to wholesale for better revenue and time freedom.Jacob also shares valuable lessons from facing scams, emphasizing the importance of thorough vetting of suppliers.Tune in to learn from his experiences and gain insights into navigating challenges and achieving success in the Amazon marketplace. Episode Notes:00:10 - Jacob Albor Introduction and Background 02:00 - Discovering Profitability in Book Reselling 02:38 - Scaling Up From Books 03:35 - Getting Through Debt 05:00 - A More Systematic Book Operation and Help From a Guru 06:08 - Meeting Scott 06:45 - Pivot From Books to Other Categories 09:00 - The Grind of Retail Arbitrage 13:15 - Warehousing 15:42 - Advancing into Wholesale 17:55 - Motivations for Change 18:36 - Insights into Wholesale 22:13 - Finding and Working with Suppliers / Avoiding Scams 29:00 - ConclusionInstagram: amazonkingpin Related Post: Retail Arbitrage vs. Online Arbitrage: Choosing the Right Sourcing Strategy for Amazon Sellers

    Episode 263 - Exploring Non-China Sourcing Strategies with Sebastian Hertz

    Play Episode Listen Later Jun 26, 2024 33:05


    Scott Needham is joined by Sebastian Herz, founder of Zignify and a global product sourcing expert. Together, they explore the complexities of sourcing products outside of China, offering strategies for Amazon sellers to achieve cost savings and enhanced efficiency.Sebastian shares his journey from electrical engineer to entrepreneur, with extensive experience living in China and Singapore. He provides insights into Zignify's evolution from a small, China-focused business to a global sourcing powerhouse with over 60 employees. The discussion highlights the shift from China-based sourcing due to factors like Trump tariffs and the need for supply chain diversification, emphasizing the importance of choosing the right countries based on client needs and product materials.Sebastian also contrasts the sourcing mindsets of large corporations and small sellers, offering practical tips for navigating international manufacturer relationships. Tune in to this episode for essential insights on global product sourcing from one of the industry's leading experts.Gain valuable advice on reassessing current suppliers for potential savings, understanding the importance of fully engaging in the sourcing process, and leveraging tools like import records for competitor analysis.Episode Notes:00:23 - Sebastian Herz Introduction02:25 - Zignify and Sebastian's Origin Story06:45 - The Sourcing Process12:15 -  Advice for New Sellers17:40 - Useful Tools and Strategies19:25 - Working with Large Corporations24:05 - Favorite Countries for Sourcing26:25 - The Human Element of SourcingWebsite: zignify.netLinkedIn: linkedin.com/in/sebastianherzRelated Post: Retail Arbitrage vs. Online Arbitrage: Choosing the Right Sourcing Strategy for Amazon Sellers

    EPISODE 262 - From Social Work to Amazon Success: Andy Slamans' Journey to Building a Multi-Million Dollar Brand

    Play Episode Listen Later Jun 18, 2024 36:15


    Andy Slamans Co-Founder of Amazing Freedom Brands, shares his incredible story of transitioning from social work to building a multi-million dollar Amazon business.We delved into Andy's early days of selling on Amazon, the valuable lessons he learned, and the challenges he overcame along the way. From navigating the intricacies of international sourcing to building relationships with domestic manufacturers, we uncovered the strategies that propelled Amazing Freedom Brands to remarkable success.Andy also shared his insights on inventory management, advertising adjustments, the shift to website sales, and the delicate balance of pricing and margins.If you're an aspiring entrepreneur, this episode was packed with invaluable advice and inspiration to fuel your journey.Episode Notes: 00:30 - Andy Slamans Introduction 01:50 - LinkedIn and its Positive Environment 02:55 - Andy's Transition from Social Work to Amazon Selling 05:45 - The Early Days of Selling on Amazon and Lessons Learned 09:20 - Challenges and Strategies of Sourcing Internationally 10:45 - Advantages of Sourcing Products Domestically in the US 13:30 - Finding Tradeshows 15:19 - Reordering Products from Domestic Manufacturers 16:40 - Experimenting with Turning Off Ads Due to Running Out of Inventory 18:18 - Approaching $20 Million in Revenue: Strategies and Growth 21:15 - Using a Line of Credit 22:55 - Navigating Return Handling for Different Types of Products 24:46 - Building a Team with C-Suite Hires and Scaling the Business 29:30 - Learning from Losses LinkedIn: linkedin.com/in/andy-slamans-892ba0b9Website: amazing freedom.com Related Post: Maximize Your Ad Spend: 7 Benefits of Effective Ad Management

    EPISODE 261 - A Wholesale Conversation with Corey Ganim at SmartScout HQ

    Play Episode Listen Later Jun 11, 2024 17:37


    Coming from North Carolina to the SmartScout Headquarters, we have Corey Ganim an experienced wholesaler with his own podcast that has also helped many build successful wholesale businesses.In a unique twist, Corey interviews Scott about his journey and insights into building and using SmartScout. Discover how SmartScout stands out from other tools and why even long-time listeners are surprised by its capabilities once they start using it.Scott also announced AMZ United 2024 and shared the success of AMZ United 2023 — an event specifically catering to wholesale sellers on Amazon. He discussed the lack of events targeted at wholesalers despite their significant presence among top Amazon sellers and how AMZ United fills that gap.Learn the challenges and rewards of private label businesses, emphasizing the importance of niche targeting and community building. Discover strategies for wholesalers transitioning into private labels, including the bold approach of high-investment launches to avoid saturated markets.Episode Notes:00:25 - Corey Ganim Introduction01:53 - AMZ United 202405:30 - Supplier Interactions07:20 - Covid Business Boom10:45 - Wholesale or Private Label Business14:25 - Advice for New Sellers15:20 - Partnership Pros & ConsLinkedIn: https://www.linkedin.com/in/corey-ganim/Related Post: Introducing AMZ United 2023 - The First-Ever Conference for Amazon Wholesale Sellers

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