Podcasts about content allies

Innovation is the driving force behind unlocking better patient experiences and improving access to quality care. In this episode, Derek Streat, Co-Founder and CEO at DexCare, shares his journey of transforming healthcare access through innovative technology solutions. Derek dives into how DexCare optimizes the way health systems manage digital demand, making healthcare more accessible and efficient for both providers and patients.Specifically, Derek discusses:(03:09) The inspiration behind DexCare and its mission to streamline healthcare access.(08:52) Find one person who values your product before seeking product-market fit.(19:08) Use data to improve patient outcomes and efficiency.(25:22) Overcoming challenges in scaling a health tech startup.(31:02) Strong value attracts smart investors, even in tough markets.(36:12) Collaborate with talented people, not just your own ideas.(40:48) Closing cancer screening gaps improves health outcomes.(47:53) Digital platforms transform traditional healthcare models.(53:27) Experiment continuously; capital sustains the journey.(57:01) Key lessons from Derek's health tech journey.Resources Mentioned:Derek Streathttps://www.linkedin.com/in/derek-streat/DexCare | LinkedInhttps://www.linkedin.com/company/dexcare/DexCare | Websitehttps://dexcare.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#HealthcareInnovation #DigitalHealth #HealthTech #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

The venture capital landscape is evolving fast, and founders who don't adapt will be left behind. Roy Luo, General Partner at ICONIQ Growth, shares insights on the shifting dynamics of startup funding and what it takes to scale in 2025. With investments in companies like Figma, Canva and Ramp, Roy breaks down key trends in fintech, AI-driven business models and the future of venture capital.Specifically, Roy discusses: (06:46) TCV provided key lessons in investing, founder relations and tech disruption.(11:25) How AI is transforming startups and the VC landscape.(17:00) How to evaluate product-market fit beyond just revenue metrics.(24:45) The importance of strong investor-founder alignment in building long-term partnerships.(37:44) Buyer pain points and trends guide investment decisions.(41:03) Lessons from high-growth investments like Ramp and FloQwcast.(53:04) The characteristics of successful startups and the importance of founder-market fit.(57:06) How identity and anti-fraud solutions are shaping the next wave of fintech.Resources Mentioned:Roy Luohttps://www.linkedin.com/in/roybluo/ICONIQ Growth | LinkedInhttps://www.linkedin.com/company/iconiq-capital-llc/ICONIQ Growth | Websitehttps://www.iconiqcapital.com/growthThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#VentureCapital #StartupFunding #Fintech #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Is generative AI rewriting the rules for how startups scale, hire and grow? In this episode, Brian Rothenberg, Partner at Defy.vc, explores how the resurgence of the Bay Area, the rise of generative AI and the future of marketplaces are reshaping the startup landscape. We revisit Brian's 2017 talk on scaling marketplaces and analyze which lessons still hold true. Specifically, Brian discusses:(02:54) Why defy backs early-stage founders with a strong operator mindset.(03:59) How the Bay Area has re-emerged as the epicenter of AI-driven innovation.(09:15) Applying AI to the most constrained side of a marketplace can unlock major growth.(12:37) Training-wheel tools can help onboard more users to AI in a business-friendly way.(15:46) Generative AI can likely handle 80–90% of tasks that once needed large teams.(20:11) AI performance may shift ratings to simple yes-or-no outcomes.(25:40) Verified identities could help filter fake content as trust declines.(31:55) AI may shift roles but will likely create new kinds of jobs.(35:00) Data privacy concerns are fueling cautious AI adoption and enterprise solutions.(40:42) Outcome-based pricing is overtaking traditional per-seat SaaS models.Resources Mentioned:Brian Rothenberghttps://www.linkedin.com/in/brianrothenberg/Defy.vc | LinkedInhttps://www.linkedin.com/company/defy-vc/defy.vc | Websitehttps://defy.vc/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#StartupGrowth #VentureCapital #Entrepreneurship #OutcomeBasedPricing #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Building a thriving SaaS community isn't just about content — it's about creating real, in-person connections that people keep coming back to. Alex Theuma, Founder of SaaStock, shares how he transformed a simple blog into one of the most influential SaaS conferences in the world. He unpacks the highs and lows of scaling a global event, from bootstrapping early growth to navigating expansion challenges.Specifically, Alex discusses:(05:02) Turning a simple blog into a SaaS community.(10:51)A SaaS community grew through blogs, emails and newsletters before events.(15:20) The biggest challenges and lessons from launching the first SaaStock conference.(22:28) The name SaaStock was inspired by Woodstock and came together instantly.(30:34) The risks and rewards of bootstrapping versus raising strategic capital.(33:56) How expanding too quickly nearly derailed SaaStock's growth.(40:41) A strategic pivot to virtual events positioned the conference as an industry leader.(44:51) The SaaSop Founder Membership unites 70 CEOs through meetups and retreats.(49:45) The power of in-person meetups for fostering engaged communities.(51:48) A decade in, the vision for SaaStock is to 10x its impact and growth.Resources Mentioned:Alex Theumahttps://www.linkedin.com/in/alextheuma/SaaStock | LinkedInhttps://www.linkedin.com/company/saastock/SaaStock | Websitehttps://www.saastock.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#SaaS #CommunityBuilding #B2BEvents #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Utilization isn't just a metric — it's the key to unlocking profitability, clarity and accountability across your entire team. In this episode, Michael Daoud, Founder and CEO of Visus LLC, sits down with us to share how transparency in utilization can transform operational efficiency in professional services firms. He highlights the value of role-based utilization targets and the importance of weekly over monthly KPI tracking for agility. Key Takeaways:(00:54) Making utilization transparent directly impacts revenue and profitability.(01:44) Custom data pipelines using PSA platforms offer richer insights than native reports.(03:27) Daily time entries are essential for real-time visibility.(05:44) Color-coded bar charts inspire self-correction without management pressure.(09:46) Transparency prevents idle bench time and promotes strategic internal initiatives.(12:17) Weekly tracking allows earlier course correction than monthly reviews.(14:24) Teams can start with spreadsheets before building advanced data warehouses.(16:09) Team members can access their utilization data anytime without waiting for reports.Resources Mentioned:Michael Daoudhttps://www.linkedin.com/in/michaeldaoud/Visus LLC | LinkedInhttps://www.linkedin.com/company/visus-llc./Visus LLC | Websitehttps://visusllc.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

Scaling a company requires more than just great ideas — it demands execution, urgency and adaptability. In this episode, Dan Rogers, CEO of LaunchDarkly, shares how he has built high-performance teams and driven sustained success, drawing from his experience leading growth at Microsoft, Amazon, Salesforce and ServiceNow.Specifically, Dan covers:(03:24) Dan's passion for technology led to an early start and a journey to Silicon Valley.(06:01) Why owning a number early in a career builds strong leadership skills.(11:28) Technical audiences want guidance, not marketing — stay product-focused.(25:25) Why customer insights should shape business decisions, not pre-set playbooks.(27:19) The role of execution in validating strategy and driving competitive advantage.(30:33) Competition is a sign of success — embrace it as part of growth.(37:45) AI application releases need control; rolling back and adjusting prompts is essential.(43:04) The importance of maintaining innovation speed while ensuring software reliability.(47:50) How feature flagging and controlled rollouts help companies move fast without breaking things.(51:49) Longevity in business requires discipline — prioritize fitness, diet and personal time with the same intensity as work.Resources Mentioned:Dan Rogershttps://www.linkedin.com/in/dan-rogers-a1717a/LaunchDarkly | LinkedInhttps://www.linkedin.com/company/launchdarkly/LaunchDarkly | Websitehttps://www.launchdarkly.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#Leadership #StartupGrowth #SoftwareDevelopment #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Most brands focus on messaging — but is that enough? In today's episode, Tamsen Webster, Founder and Chief Learning Officer of Message Design Institute, shares insights on the power of message design and its role in shaping effective brand communication. Tamsen explains how businesses can move beyond messaging to establish a core message that aligns with their audience's beliefs and needs. She also explains why message design is an excavation process rather than an invention, uncovering the true value behind a company's approach.Key Takeaways:(02:30) The difference between messaging and message design and why it matters.(04:56) A strong message must be built on a foundation that customers already agree with.(05:11) Brand positioning is different from a company's core position — knowing the difference is critical.(12:18) Aspirational messaging often misaligns with reality.(17:46) Effective messaging is not about convincing but about aligning with audience beliefs.(19:41) Start with what your audience already wants, not just the problem they have.(25:48) A well-defined message helps brands create content that resonates and converts.(28:49) A clear core message saves time and streamlines efforts.Resources Mentioned:Tamsen Websterhttps://www.linkedin.com/in/tamsenwebster/Message Design Institute | LinkedInhttps://www.linkedin.com/company/message-design-institute/Message Design Institute | Websitehttps://messagedesigninstitute.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

The companies that win the next decade won't just adopt AI — they'll redesign how work gets done from the ground up. Daniel Saks, CEO and Co-Founder of Landbase, returns to share lessons learned from scaling two companies across two major technology waves. Daniel explores how the path from SaaS to agentic AI is not just a shift in tools, but a complete rethinking of how businesses operate, compete and grow.Specifically, Daniel discusses:(03:35) Daniel had early conviction in SaaS and saw it reshape business.(07:48) How his approach today targets SMBs, and not enterprises.(10:04) The intense competition in AI and how Landbase differentiates through deep talent, data, and execution.(16:34) Why the infrastructure war in AI mirrors the early cloud era.(19:53) AI can replace outdated service-based businesses.(21:24) “Reclaim your day” reflects Landbase's mission to let humans focus on creative, high-value work.(23:39) Why value creation and timing still win deals — regardless of the tech wave.(28:41) Relevance beats personalization in outbound.(30:36) Why “move fast and break things” doesn't work in a world demanding trust, values and governance.(36:26) AI will run on autopilot — with humans in control.Resources Mentioned:Daniel Sakshttps://www.linkedin.com/in/danielsaks/Landbase | LinkedInhttps://www.linkedin.com/company/landbase/Landbase | Websitehttps://www.landbase.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#AgenticAI #SaaS #ArtificialIntelligence #DataDriven #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Most businesses unknowingly leave money on the table — are you one of them? In this episode, we're joined by Brian Doyle, President and CEO of Holden Advisors, who shares strategies for increasing pricing power to drive revenue and profitability. Brian is an ex-Air Force pilot and recognized expert in leadership and communication. Brian explains how businesses can improve their revenue and profitability through value-based pricing strategy and go-to-market effectiveness.Key Takeaways:(01:36) Businesses often leave money on the table by underpricing their offerings.(03:42) Pricing power depends on value, market position and sales execution.(06:03) Customer insights reveal pricing opportunities.(09:46) Use cascading questions to quantify value.(15:23) Procurement uses standard tactics to lower prices.(17:07) The “give-get” strategy ties price cuts to value reduction.(21:23) Understanding procurement motivations preserves pricing integrity.(22:52) Procurement's asks are part of the game — expect them and stay strategic.Resources Mentioned:Brian Doyle -https://www.linkedin.com/in/brianadoyle/Holden Advisors | LinkedIn -https://www.linkedin.com/company/holden-advisors/Holden Advisors | Website -https://holdenadvisors.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Not all private equity firms are created equal. Founders need to ask the right questions before accepting investment. In today's episode, Mark Gartner, Managing Director of RLH Equity Partners, shares how to evaluate potential investors, avoid common pitfalls and ensure alignment on capital, expertise and culture. He also explains what makes a professional services firm attractive to investors and how RLH helps businesses scale strategically. Key Takeaways:(01:22) RLH Equity Partners has specialized in professional services for decades, despite early industry skepticism. (2:44) Aligning with macro trends like tech shifts fuels long-term growth.(05:37) Generic investor outreach is a red flag — look for personalized engagement.(06:15) The right investor brings more than money — they offer real strategic value.(08:08) Always confirm an investor has capital under management, not just access to funding.(15:30) Culture is critical in professional services, and the wrong investor can disrupt it.(19:45) Companies with $20M+ revenue, 15-20% organic growth and strong client retention attract premium valuations.Resources Mentioned: Mark Gartner -https://www.linkedin.com/in/mark-gartner-rlh/RLH Equity Partners | LinkedIn -https://www.linkedin.com/company/rlhequitypartners/RLH Equity Partners | Website -https://www.rlhequity.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach, Senior Vice President of Thought Leadership and Brand Awareness at Acquia. Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blending brand, demand and customer experience, showing how businesses can stand out in a crowded market. Key Takeaways:(03:36) The impact of proper AI training on employee confidence and productivity.(06:11) The role of data in grounding storytelling and uncovering unique insights.(09:54) How risk aversion and investor pressures shape brand messages.(11:19) AI's impact grows where brand, demand and experience meet.(13:45) Standing out requires breaking free from the sea of sameness.(17:15) The need for digital content accessibility for diverse audiences.(20:16) High-quality, value-driven content resonates more with audiences.Resources Mentioned:Matt Krebsbach -https://www.linkedin.com/in/mattkrebsbach/Acquia | LinkedIn -https://www.linkedin.com/company/acquia/Acquia | Website -https://www.acquia.com/Patagonia -https://www.patagonia.com/home/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

Dots Oyebolu sits down with Katherine Kerr, Founder of Podcast Pioneers, to speak about expert insights into podcast strategy, from setting a clear vision to ensuring sustainability and maximizing audience reach. Katharine discusses the importance of understanding audience behavior, creating high-quality content and integrating podcasts into a broader marketing ecosystem.Key Takeaways:(01:24) Podcast Pioneers specializes in integrating audio into brand communication strategies.(02:50) Podcasting should align with an organization's existing content ecosystem.(04:17) The UK podcast market matured later than the US but has seen significant growth since 2015.(08:31) A clear vision and understanding of audience needs are essential for long-term podcast success.(09:36) Brands should focus on their desired impact and establish measurable success metrics.(10:30) Resource allocation, including in-house vs. outsourced production, affects podcast sustainability.(13:02) Podcasts should be part of a broader content funnel to deeply engage audiences.(24:31) High-quality storytelling and production are crucial to achieving maximum listener retention.(31:52) Multi-platform promotion and listening ensure extended reach and long-term audience growth.Resources Mentioned:Podcast Pioneers website - https://podcastpioneers.comCasted website - https://www.casted.us/Content Allies website -https://www.contentallies.comDots Loves Marketing website - https://www.dotslovesmarketing.comInsightful Links:6 Essential Questions You Should Ask Before You Start A Podcast (Strategy Guide)https://indiemedia.club/insights/start-a-podcast/5 questions to ask yourself before starting a podcasthttps://muckrack.com/blog/2021/11/18/questions-to-ask-before-starting-a-podcastThe Most Important Question to Ask Before Launching a Podcasthttps://contentmarketinginstitute.com/articles/question-launching-podcast/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Building wealth isn't just about working harder — it's about working smarter. In this episode, Scott D. Clary, Founder and Host of Success Story Podcast, shares his journey in entrepreneurship, personal branding and wealth creation. He explains how building a personal brand can serve as a competitive advantage in an era where AI is reshaping industries and commoditizing work. With a social media following of over 1.7 million and an extensive email subscriber base, Scott breaks down the frameworks that helped him scale his influence and business.Specifically, Scott discusses:(04:09) A personal brand is a product — built on your ideas, experiences and expertise.(06:48) Shift from stability to agency for financial freedom.(16:07) Video content fuels organic growth and audience trust.(19:27) Niche content builds stronger, more engaged communities.(26:52) Mastery comes from repetition — put in the reps, learn and refine over time.(36:50) The best entrepreneurs solve niche problems they've lived and understand deeply.(41:00) Wealth grows in four stages: job, freelance, product and system.(50:26) Growth starts with questioning everything, even yourself.(01:24:49) Reverse engineer success by studying those who've done it. Resources Mentioned:Scott D. Clary -https://www.linkedin.com/in/scottdclary/Success Story Podcast | LinkedIn -https://www.linkedin.com/company/success-story-podcast/Success Story Podcast | Website -https://www.successstorypodcast.com/Personal.ai -https://www.personal.ai/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#Entrepreneurship #WealthCreation #ContentStrategy #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Misaligned teams lead to missed opportunities. In today's episode, we're joined by Amy Higgins, Director of Content Strategy at Cloudflare, who explores the power of integrated planning in marketing. Amy highlights the challenges of siloed strategies, the importance of sales-marketing collaboration and the need for creative experimentation within structured marketing frameworks. She also discusses how businesses can measure ROI effectively while balancing long-term and short-term marketing goals.Key Takeaways:(01:15) Integrated planning keeps teams aligned from the start.(02:14) SEO-focused content should target buyers, not just end users, to drive real conversions.(03:38) A unified company goal, such as increasing ACV, helps align all marketing efforts.(04:46) Sales must be involved throughout the marketing process.(05:32) Word choices in marketing materials impact buyer perception.(08:03) Creativity in marketing should be tested strategically within proven frameworks.(09:00) ROI should be measured beyond revenue, considering internal and external impact.(09:38) New marketing initiatives must align with business goals.(10:23) Long-term marketing efforts, like podcasting, require patience and commitment.(12:05) The future of marketing lies in building engaged communities.Resources Mentioned: Amy Higgins -https://www.linkedin.com/in/amywhiggins/Cloudflare | LinkedIn -https://www.linkedin.com/company/cloudflare/Cloudflare | Website -https://www.cloudflare.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

Think marketing to developers is all about hoodies and hackathons? Think again. As the developer-led economy is poised to grow to a TRILLION dollars, companies that offer products for developers must refocus to a business-to-developer (B2D) model as developers become not only users of products, but key purchase influencers. In this episode, Nnamdi Iregbulem, Partner at Lightspeed Venture Partners, Joyce Lin, Head of Developer Relations at Viam, and Caroline Lewko, CEO of Revere Communications, reveal actionable insights for building and scaling developer relations programs that drive adoption, loyalty, and growth in a developer-led economy. Specifically, you'll learn:How to get developers to adopt and build on your platform – from APIs and SDKs to advanced ML and DevOps tools.What it takes to deliver an exceptional Developer Experience (DX) – aligning marketing and product teams to meet the unique needs of developers.Key ingredients of a winning Developer Relations program – from onboarding to advocacy and retention.How to stand out through community engagement – turning developers into loyal evangelists for your platform.Resources Mentioned:Nnamdi Iregbulem -https://www.linkedin.com/in/nnamdiiregbulem/Joyce Lin -https://www.linkedin.com/in/joyce-lin/Caroline Lewko -https://www.linkedin.com/in/carolinelewko/Lightspeed Venture Partners | LinkedIn -https://www.linkedin.com/company/lightspeed-venture-partners/Lightspeed Venture Partners | Website -https://lsvp.com/Viam | LinkedIn -https://www.linkedin.com/company/viaminc/Viam | Website -https://www.viam.com/Revere Communications - https://www.reverecommunications.com/Tyler Jewell's research on developer-led markets -https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28Stack Overflow Developer Survey -https://survey.stackoverflow.com/2024/GitLab's “Everyone Can Contribute” philosophy -https://gitlab.com/“Developer Relations: How to Build and Grow a Successful DevRel Program” by Caroline Lewko and James Parton - https://www.devrel.agency/bookThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#DeveloperRelations #BusinessToDeveloper #B2D #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messaging and the importance of metrics that reflect long-term success.Key Takeaways:(01:47) Sales and marketing often clash due to misaligned goals.(02:44) Marketers need closer connections with customers.(03:35) Fieldwork with sales improves marketing strategies.(05:11) Smaller teams like HubSpot excel in alignment.(07:51) Metrics should align with long sales cycles.(08:39) Trusting the process builds long-term results.(11:13) Team collaboration sparks optimism for meaningful impact.Resources Mentioned: Amber Naslund -https://www.linkedin.com/in/ambernaslund/LinkedIn -https://www.linkedin.com/company/linkedin/HubSpot -https://www.hubspot.comZapier -https://www.zapier.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Bria Bell, Senior Marketing Strategy Associate at JPMorgan Chase & Co., shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and creativity in content marketing, even in highly regulated environments, and explores future trends in the field.Key Takeaways:(01:14) Building trust through industry knowledge and thoughtful storytelling.(02:30) Sharing expertise on LinkedIn to demonstrate thought leadership.(02:54) The importance of authenticity in creating genuine connections.(05:06) Tailoring marketing strategies to meet unique client needs.(06:25) Leveraging storytelling to connect with audiences and humanize brands.(07:19) Navigating compliance creatively as a collaborative process.(09:20) Emotional and human-centric content as a differentiator in B2B marketing.(09:40) Shifting away from buzzwords to deliver genuine, impactful messages.Resources Mentioned: Bria Bell -https://www.linkedin.com/in/briabell/JPMorgan Chase & Co. | LinkedIn -https://www.linkedin.com/company/jpmorganchase/JPMorgan Chase & Co. | Website -https://www.jpmorganchase.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.Key Takeaways:(01:38) Shifting to raw, authentic content can engage audiences more effectively.(03:05) Short-form video clips are essential for social media engagement.(06:57) Thought leadership requires challenging the status quo.(07:22) Small, creative initiatives in marketing can lead to big results.(09:08) Starting a podcast can differentiate a business.(12:50) Mastering AI prompts can improve tools like ChatGPT.(15:23) Regular content audits keep websites relevant.(17:21) Sonic branding helps build a strong podcast identity.Resources Mentioned: Michelle Ngome | LinkedIn -https://www.linkedin.com/in/mngome/African American Marketing Association (AAMA) | LinkedIn -https://www.linkedin.com/company/african-american-marketing-association/African American Marketing Association | Website -https://www.aa-ma.org/Goldman Sachs | LinkedIn -https://www.linkedin.com/company/goldman-sachs/Goldman Sachs 10,000 Small Businesses | Website -https://www.goldmansachs.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In this special episode, we're joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. Jake and TJ talk about how they plan to carry forward the show's legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners.Key Takeaways:(01:41) The StudioPod and Content Allies merger opens doors for growth.(07:25) Listen Network enables ethical, effective podcast audience growth.(12:30) Podcasting is now essential in B2B marketing, requiring measurable ROI.(17:42) Strong teams and long-term relationships drive entrepreneurial success.(21:18) Aligning marketing and sales remains a key challenge for B2B leaders.(25:40) Content Allies is positioned as the agency of record for B2B podcasters, delivering complete solutions.(28:45) B2B companies need data-driven strategies combined with creative branding.(30:36) Misconceptions in B2B podcasting underscore the need for accurate insights.(32:16) Ledge reflects on meaningful conversations and the opportunity for aspiring podcasters to grow their shows.Resources Mentioned: Jake Jorgovan -https://www.linkedin.com/in/jakejorgovan/TJ Bonaventura -https://www.linkedin.com/in/tj-bonaventura/Content Allies | LinkedIn -https://www.linkedin.com/company/contentallies/Content Allies | Website -https://contentallies.com/Listen Network -https://listennetwork.co/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, Aydin Mirzaee, CEO and Co-Founder of Fellow.app, shares his journey from founding his first startup to leading a successful meeting productivity platform. As a seasoned entrepreneur, Aydin highlights lessons he learned through building and pivoting startups and his unique strategies for scaling Fellow.app in the competitive SaaS space.Specifically, Aydin discusses:- Lessons learned from early failures and how these shaped his approach to future ventures.- Strategies for building Fellow.app as a “super manager's” tool, focusing on productivity and effective meeting management.- How bootstrapping and navigating pivotal transitions have impacted the development of Fellow.app's core offerings.- The value of testing product ideas with potential customers before investing heavily in development.- Methods for turning user feedback into actionable changes, leading to a more refined product.- Approaches to founder-led sales and why early customer engagement is essential.- Insights into the fundraising process, including timing, relationship-building with investors and navigating term sheet negotiations.Resources Mentioned:Aydin Mirzaee - https://www.linkedin.com/in/aydinmirzaee/Fellow App | LinkedIn - https://www.linkedin.com/company/appfellow/Fellow.App | Website - https://fellow.appSuper Managers Podcast - https://fellow.app/supermanagers/“High Growth Handbook” by Elad Gil - https://www.amazon.com/s?k=high+growth+handbook&language=en_US&adgrpid=147623364602&hvadid=648027981812&hvdev=c&hvlocphy=20822&hvnetw=g&hvqmt=e&hvrand=124458736559167267&hvtargid=kwd-458383828502&hydadcr=21447_13447927&tag=phtxtgostdde-20&ref=pd_sl_1fazbcc4hn_eThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots To Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#supermanager #meetingproductivity #bootstrappingsuccess #product #marketing #innovation #startup #generativeai #AI

In this episode, Sarosh Waghmar, Founder, Co-chairman, and Chief Product Officer of Spotnana, shares his journey from building a self-funded $70-million business to launching venture-backed Spotnana with over $150m in funding. Sarosh dives into his experiences, detailing his passion for creating change and how he has navigated through various challenges to build a platform that redefines the travel ecosystem.Specifically, Sarosh discusses:- How his early fascination with frequent flier miles sparked his interest in the travel industry.- The importance of embracing failures and setbacks to fuel success.- His approach to launching Spotnana and the vision behind building a platform for travel agencies.- Why he believes in the difference between becoming rich and creating wealth.- The importance of staying true to one's values and principles when scaling a business.- The impact of adopting a customer-first mentality in building a tech platform.- How focusing on long-term goals and partnerships can drive innovation.- The significance of discipline in entrepreneurship and the importance of showing up consistently.Resources Mentioned:Sarosh Waghmar - https://www.linkedin.com/in/swaghmar/Spotnana | LinkedIn - https://www.linkedin.com/company/spotnanatechnology/Spotnana | Website - https://www.spotnana.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#travelindustry #traveltech #travelsolutions #product #marketing #innovation #startup #generativeai #AI

In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations. Key Takeaways:(01:20) The rise of fractional executives.(03:08) The role of emotional and psychological aspects in effective client engagement.(12:48) CEOs focus on strategic growth by delegating tasks.(16:05) The importance of building a supportive network.(25:55) Learning from past business experiences.(27:52) Managing cash flow for business sustainability.(34:00) Setting clear goals and metrics for success.(35:39) Prioritize creative work before reactive tasks.Resources Mentioned: Mike Malloy - https://www.linkedin.com/in/mwmalloy/Malloy Industries - https://www.linkedin.com/company/malloy-industries/Investopedia - https://www.investopedia.comDaily Dad - https://www.dailydad.comCliftonStrengths assessment - https://www.gallup.com/cliftonstrengths/en/home.aspxFinance cheat sheet - https://malloyindustries.com/resources/finance-cheat-sheet/Automate unlimited copy-and-paste - https://malloyindustries.com/resources/automate-unlimited-copy-and-paste/If cash is king then sales is queen - https://malloyindustries.com/resources/if-cash-is-king-then-sales-is-queen-2-0/Optimizing your schedule - https://malloyindustries.com/resources/optimizing-your-schedule-practical-strategies-for-makers-and-managers/Podcast links - https://malloyindustries.com/podMike Malloy email address - mike@malloyindustries.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, Prashanth Chandrasekar, CEO of Stack Overflow, shares lessons from growing to over 100 million users..Specifically, Prashanth discusses:- 4 key pillars in the journey of scaling SaaS companies- The importance of assessing the direction of company progress.- Building with the community, not just for the community.- The passion required to build a community from scratch..- Lessons from the entrepreneurial journey.Resources Mentioned:Prashanth Chandrasekar - https://www.linkedin.com/in/pchandrasekar/Stack Overflow for Teams - https://stackoverflow.com/teamsThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#SaaS #CommunityBuilding #ProductStrategy #Product #Marketing #Innovation #Startup #GenerativeAI #AI

In today's episode, we're joined by Justin Michael, Executive Coach, Co-Founder, and CRO at Hard Skill Exchange. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections.Key Takeaways:(01:20) Justin's method for pattern interrupt in sales.(02:52) Making business development techniques mobile-friendly.(05:01) The growth of sales tech and SDR strategies.(08:13) The importance of hyper-personalization in outreach.(09:50) Using omni-channel approaches to get noticed.(12:08) The need for real human-to-human conversations.(13:47) Tips for getting in touch with decision-makers.(16:15) The role of persistence and creativity in sales.(20:58) The impact of calm confidence in sales.(22:10) Focusing on the prospect's needs and priorities.Resources Mentioned: Justin Michael - https://www.linkedin.com/in/michaeljustin/Hard Skill Exchange | LinkedIn - https://www.linkedin.com/company/hard-skill-exchange/Hard Skill Exchange | Website - https://hardskill.exchange/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In this episode, Dave Pickles, Co-Founder of $47 billion adtech behemoth The Trade Desk, shares lessons from building and scaling the company with little to no funding. Dave explains:- The early challenges and failures they faced, including tech problems and market uncertainties.- How they kept a lean capital structure to stay focused and efficient.- Partnering with agencies and aggregators to grow the business.- The company culture at The Trade Desk, which focuses on contribution, accountability and small-team autonomy.- The decision to go public and the importance of staying independent.- Keeping employees motivated and maintaining a strong culture during rapid growth.Resources Mentioned:Dave Pickles -https://www.linkedin.com/in/dave-pickles-3a31bb3/The Trade Desk | LinkedIn -https://www.linkedin.com/company/the-trade-desk/The Trade Desk | Website -https://www.thetradedesk.com/usThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#digitaladvertising #adtech #businessgrowth #product #marketing #innovation #startup #generativeai #AI

In today's episode, we're joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.Key Takeaways:(00:54) Slowing down and effectively delegating tasks is vital.(05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps.(10:50) The benefits of remote work and its early adoption.(15:40) How AI is transforming CRM systems and business applications.(20:15) Embracing machine learning and AI in business early on.(25:35) Moving to a subscription-based service model.(34:00) Balancing work and life as an entrepreneur.(45:00) The evolving role of technology in business.Resources Mentioned: Steve Mordue - https://www.linkedin.com/in/stevemordue/RapidStart Global | LinkedIn - https://www.linkedin.com/company/rapidstartglobal/RapidStart Global | Website - https://rapidstart.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In this episode, Dan Olsen, Author of "The Lean Product Playbook," explores the essentials of crafting effective product strategies. With a background in working with industry giants like Google, Facebook, Amazon, Uber, Box and Walmart, Dan offers valuable insights into achieving product-market fit and leading successful product teams.Specifically, Dan discusses:- The importance of focusing on the long term rather than the short term in product strategy.- The Product-Market Fit Pyramid and how each layer contributes to achieving product-market fit.- The difference between problem space and solution space and why it's crucial to address customer needs.- How to use the Kano Model to categorize customer needs and prioritize features.- The concept of product strategy as saying no to many good ideas to focus on the best ones.- Practical examples from his experience, including the success of Instagram's initial product strategy.Resources Mentioned:Dan Olsen - https://www.linkedin.com/in/danolsen98/Dan Olsen's book: "The Lean Product Playbook" - https://www.amazon.com/dp/1118960874/ref=tsm_1_fb_lkLean Product Meetup - https://meetup.com/lean-productThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com. Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On today's episode, we talk with Jason Radisson, CEO and Founder of Movo. Jason explains Movo's use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software.He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI.Key Takeaways:(01:13) Movo's mission is to optimize human capital management for frontline workers.(02:56) The importance of real-time optimization and scheduling in managing large workforces.(03:57) Differences between traditional employment and gig economy platforms.(04:44) The impact of AI and machine learning on workforce productivity and management.(08:00) Challenges and solutions in automating processes within enterprises.(10:12) The future of work with AI and the importance of adapting to new technologies.(20:45) Jason's insights on the psychology of entrepreneurship and lessons learned from his journey.Resources Mentioned:Jason Radisson - https://www.linkedin.com/in/jason-radisson/Movo | LinkedIn - https://www.linkedin.com/company/movohq/Movo's | Website - https://movo.coContent Allies brought this episode to you.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at https://contentallies.com/. #B2B #BusinessLeaders #Leadership

In today's episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market.Erika shares insights on reflecting on your career goals, articulating your experience from a broader perspective and leveraging your network for referrals. She provides practical advice for job seekers, especially those who last updated their résumés years ago, and highlights the key strategies for standing out in a competitive job market.Key Takeaways:(02:18) The challenges of job searching in 2024 and the importance of a strategic approach.(03:00) The necessity of outreach and networking in the current job market.(06:45) Reflecting on past experiences to better articulate your career goals.(11:34) The significance of tailoring your résumé to fit your desired job.(16:28) The value of taking a bold stance during interviews.(24:07) The effectiveness of using referrals to reduce hiring risks.(29:00) Leveraging LinkedIn for job search success.Resources Mentioned:Erika Klics - https://www.linkedin.com/in/erikaklics/Erika Klics Job Search Company - https://erikaklics.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On this episode, Dan Martell, Founder of SaaS Academy, Founder and CEO of Martell Media and Managing Partner at High Speed Ventures, shares his journey from a troubled youth to becoming a successful entrepreneur and angel investor. Dan's story is one of resilience, personal growth and the transformative power of software and recurring revenue models.Specifically, Dan discusses:- Overcoming a difficult childhood and finding purpose in software development.- The predictability and consistency of recurring revenue models.- Building and scaling multiple multimillion-dollar companies.- The importance of creating value for customers and continuously improving.- Key components of building a $100 million company, including product-market fit, scalable sales motions, and effective team building.Resources Mentioned:Dan Martell -https://www.linkedin.com/in/dmartellSaaS Academy -https://www.linkedin.com/company/saasacademy/Martell Media -https://www.linkedin.com/company/martellmedia/High Speed Ventures -https://www.linkedin.com/company/high-speed-ventures/High Speed Ventures -https://www.highspeedventures.com/NP Digital Website -https://neilpatel.com/Ubersuggest -https://neilpatel.com/ubersuggest/Lloyed Lobo's Book: “From Grassroots to Greatness” -https://rb.gy/yrcftcThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries.Key Takeaways:(01:00) Sasha's transition from academia to business and the challenges faced.(02:34) The inspiration from Microsoft's Zune failure and its influence on product design and usability.(04:03) The importance of actionable data in improving vehicle maintenance experiences.(05:28) The pivot from passenger vehicles to trucking fleets and municipal transit for better market fit.(08:11) Handling customer feedback and pivoting the business model based on market demands.(10:59) The significance of having a champion within customer organizations to drive product adoption.(12:03) Adapting to different customer needs while maintaining a core product vision.(16:00) Experimenting with vehicle data to improve maintenance predictions and reduce operational costs.(21:39) The role of AI in enhancing product offerings and creating value for customers.(26:44) Understanding and leveraging customer KPIs for successful business relationships.Resources Mentioned:Sasha (Peter) Kucharczyk - https://www.linkedin.com/in/skucharczyk/?originalSubdomain=caPreteckt | LinkedIn - https://www.linkedin.com/company/preteckt/Preteckt | Website - https://www.preteckt.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, Greg Isenberg, CEO and Co-Founder of Late Checkout, shares insights on building successful community-based products and the importance of community in product development. Greg also delves into his journey from the head of product strategy at WeWork to founding Late Checkout, a venture studio based on community and Web3 products.Greg discusses:- The organic and low-risk nature of building community-based products.- The core thesis that community-based products outperform non-community-based products.- His definition of a community-based product and how it differs from an audience.- Concrete steps for building and scaling a community from scratch.- The metrics to track for community engagement and retention.- Lessons from successful and failed communities.- The intersection of community and Web3, and the potential of DAOs.- Examples of successful community-based products and their impact.Resources Mentioned:Greg Isenberg - https://www.linkedin.com/in/gisenberg/Late Checkout | Linkedin - https://www.linkedin.com/company/late-checkout/Late Checkout | Website - https://www.latecheckout.studio/Boast.AI - https://Boast.AI“From Grassroots to Greatness” - https://FromGrassrootsToGreatness.comHomeroom Club - https://homeroom.club/Friends With Benefits (FWB) - https://www.fwb.help/joinThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

In today's episode, we're joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.Key Takeaways:(00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market intelligence, social media, sales and product rollouts.(07:00) Maintaining energy and enthusiasm is crucial for effective sales performance.(12:32) Cultural differences significantly impact sales and marketing strategies.(18:00) Integration of marketing and sales teams through deep-dive data analysis.(23:00) Most startup failures are attributed to poor go-to-market strategies.(29:00) Pebbles Ai offers actionable intelligence, precise marketing content and tailored sales assets.(41:00) Building a tech company in Ukraine during wartime presents unique challenges but also demonstrates resilience and innovation.Resources Mentioned:Emin Can Turan - https://www.linkedin.com/in/emincanturan/Pebbles Ai - https://www.trypebbles.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On this episode, Kyle Poyar, Operating Partner at OpenView, delves into the transformative power of community-led growth and its impact on businesses. Kyle shares his expertise on how companies can effectively engage with their users to drive sustainable growth and build strong brands.Specifically, Kyle discusses:- The importance of understanding the needs and pain points of your audience.- How to leverage existing communities for faster results.- The role of community in creating a new category, as demonstrated by HubSpot's inbound marketing.- The significance of connecting users with peers to share best practices.- Strategies for amplifying the voices of thought leaders within the community.- The benefits of community-driven support for user activation and value realization.- How community engagement can drive top-of-funnel growth and reduce customer acquisition costs.- The dual role of community members in sharing experiences and learning from others.- The impact of community on overall business metrics and functions.- Effective ways to build a trusted voice within existing communities.Resources Mentioned:Kyle Poyar's Growth Unhinged Community - https://www.growthunhinged.com/Kyle Poyar - https://www.linkedin.com/in/kyle-poyar/OpenView - https://openviewpartners.com/Lloyed Lobo's Book: “From Grassroots to Greatness” - https://FromGrassrootsToGreatness.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam's data compaction technology.Key Takeaways:(04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by 2025. (06:19) How AtomBeam's technology reduces data sizes by 75% using machine learning, thus improving transmission efficiency.(08:16) The dynamic codebook feature of AtomBeam's technology, which adapts in real-time to changes in data patterns.(14:50) The application and challenges of implementing this technology in sectors like military and aerospace, including partnerships with Space Force.(19:34) The global impact of data optimization on data management and environmental practices.(25:14) Future initiatives to integrate AtomBeam technology into satellite communications and other critical data systems.(30:13) The importance of security in data optimization and AtomBeam's advancements in encryption to protect data.Resources Mentioned:Charles Yeomans - https://www.linkedin.com/in/charles-yeomans-4507a17/AtomBeam Technologies - https://www.linkedin.com/company/atombeam/Atombeam | Website - https://atombeamtech.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways:(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.(06:53) The significance of integrating CRM and analytics for effective marketing.(09:43) Personalization in advertising through AI and the importance of tailored messages.(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.(21:54) Sharon's journey from Google to launching her own agency.(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.Resources Mentioned:Sharon Park - https://www.linkedin.com/in/presidentsharon/Sage Digi | Website - https://sagedigi.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.Key Takeaways:(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.(37:57) The ongoing challenge of adapting to rapid changes in the business environment.Resources Mentioned:Egress SolutionsGTM Disrupted PodcastThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. Key Takeaways:(00:41) Genesis and his role at Initiative.(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.(07:11) The underrated value of endemic media in targeted industry marketing.(08:09) Brand architecture and its components as the foundation of strategic marketing.(10:45) Strategies for effective marketing under budget constraints and resource limitations.(14:41) Transitioning from service-focused narratives to aspirational brand storytelling.(17:53) Introducing 'sense-making' in content strategy to aid in the B2B buying process.Resources Mentioned:Genesis Capunitan -https://www.linkedin.com/in/genesiscapunitan/Initiative | LinkedIn -https://www.linkedin.com/company/initiative/Initiative | Website -https://www.interpublic.com/our-companies/initiative/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this episode, Rajeev Dham, Managing Director of Sapphire Ventures, delves into the strategies of venture capital investment and the effective scaling of startups. Focusing on the B2B SaaS space, Rajeev highlights how Sapphire Ventures selects startups that redefine their market categories and the methodologies that lead to their success.Discussion points include:- The importance of backing companies that redefine their categories within the tech and software industries.- Developing go-to-market strategies that improve customer experiences and distinguish startups from their competitors.- Reconsidering the net burn ratio, advocating for a more nuanced financial management approach during growth phases.- The value of founders' direct engagement with their top customers.- The need for startups to be adaptable and tackle unscalable tasks during crucial times.- The critical role of a founder's passion and determination in propelling a startup toward success.Resources Mentioned:Rajeev Dham - https://www.linkedin.com/in/rajeev-dham-79332812/Sapphire Ventures - https://sapphireventures.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. Key Takeaways:(00:52) Jasmeet's pivotal role in leveraging cloud software and data analytics in the life sciences industry.(01:51) The transition from startup founder to marketing leader, emphasizing the value of diverse experiences.(04:07) Insight into Axtria's customer engagement strategy and the multifaceted nature of B2B transactions.(07:01) Launching the Life Sciences Leadership podcast to enrich content creation.(09:38) The dual podcast strategy to cater to both technical and leadership audiences, ensuring content relevance.(11:42) Partnering with Life Sciences Voice to elevate podcast outreach, and the strategic importance of such collaborations.(18:20) Evaluating the success of a podcast beyond mere metrics, focusing on content relevance and audience growth.(20:48) The organic promotion strategy and the impact of influential guests on audience engagement.Resources Mentioned:Jasmeet Sawhney -https://www.linkedin.com/in/jasmeet-sawhney/Axtria | LinkedIn -https://www.linkedin.com/company/axtria/Axtria | Website -https://www.axtria.com/Life Sciences Leadership Podcast -https://podcasts.apple.com/us/podcast/life-sciences-leadership-with-jasmeet-sawhney/id1570585602This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. Key Takeaways:(01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in healthcare.(06:16) The potential of cloud technology to manage and process large-scale genomic data, aiding in drug discovery and personalized medicine.(15:27) Life sciences consulting and the unique challenges and opportunities this sector offers.(23:11) AI's impact on drug development and molecule design, with a focus on efficiency and the reduction of the traditional trial-and-error approach.(33:17) Challenges and strategies for managing partnerships with major tech companies like Microsoft, and the importance of ensuring mutual benefits.(35:36) The environmental and ethical considerations of large-scale AI models and the importance of sustainable tech practices.(44:20) The evolving landscape of technology in healthcare, with a focus on the scalability of solutions and the move towards more accessible and efficient models for research and care.Resources Mentioned:Colby Ford -https://www.linkedin.com/in/colbyford/Tuple | LinkedIn -https://www.linkedin.com/company/tuplexyz/Tuple | Website -https://tuple.xyz/Amissa Health | LinkedIn -https://www.linkedin.com/company/amissa/Amissa | Website -https://www.amissa.com/Colby Ford's Github -https://github.com/colbyfordThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity.Key Takeaways:(01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena.(03:39) Breaking down large projects into chunks results in better manageability and risk mitigation.(09:56) The concept of ‘self-reports' and the impact on team communication and project transparency.(24:01) Foster Commerce's unique billing model focuses on buying time instead of deadlines, ensuring flexibility and adaptability.(37:00) The significance of client training for setting project expectations and fostering a collaborative working environment.(42:08) How Foster Commerce uses client work to refine internal processes and improve communication and project delivery strategies.Resources Mentioned:Stephen Callender -https://www.linkedin.com/in/sjcallender/Foster Commerce | LinkedIn -https://www.linkedin.com/company/fostercommerce/Foster Commerce | Website -https://www.fostercommerce.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today's episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile's aims to transform construction processes with data-driven insights. Key Takeaways:(02:27) How Versatile's creation was inspired by a tragic event.(03:23) Using data from cranes and other sources for easier decision-making.(09:21) Belief in your vision is key to overcoming startup challenges. (14:00) Innovation and persistence in the early phase of a hardware startup.(19:00) Enhancing software services through the use of hardware.(23:01) Creating algorithms for better construction site decisions.(32:00) Meirav reflects on leadership, making tough decisions for company growth and the importance of appreciating your team for a positive culture.Resources Mentioned:Meirav Oren -https://www.linkedin.com/in/meirav-orenVersatile | LinkedIn -https://www.linkedin.com/company/versatileaiVersatile | Website -https://www.versatile.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode of the Traction podcast, Alice Heiman, Founder, Strategist, and Podcast Host of Sales Strategies for CEOs, shares her expertise in sales, honed from a rich background that spans from teaching in public schools to excelling in corporate sales. Alice's journey from a public school teacher to a leading figure in complex corporate sales provides a unique perspective on sales strategies and customer relations.Alice discusses several key points:- The transition from education to sales and how teaching skills are beneficial in sales.- Importance of mindset change in sales, especially for CEO founders.- Utilizing networks and board advisors for business growth and sales strategies.- Emphasizing the role of sales as a team sport and the importance of a team approach in large deals.- The concept of No-Sell Selling and preparation before sales calls.- Challenges faced by sales leaders globally and strategies to overcome them.- Effective hiring and coaching strategies in sales.Resources Mentioned:Alice Heiman -https://www.linkedin.com/in/aliceheiman/Sales Strategies for CEOs -https://www.linkedin.com/company/alice-heiman-llc/“Conceptual Selling” by Robert Miller and Stephen Heiman -https://www.amazon.com/Conceptual-Selling-Robert-B-Miller/dp/0446389064 “Strategic Selling” by Robert Miller and Stephen Heiman. -https://www.amazon.com/Strategic-Selling-Successful-Americas-Companies/dp/0446386278/ref=pd_bxgy_img_d_sccl_2/135-0551963-3670142?pd_rd_w=1pMvl&content-id=amzn1.sym.7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_p=7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_r=HBETANRAPEWTZA3KVZS9&pd_rd_wg=atzQP&pd_rd_r=e428d300-d512-424f-9219-3b22c6e3f5ef&pd_rd_i=0446386278&psc=1 “Obviously Awesome” by April Dunford -https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005“Growth IQ” by Tiffany Bova -https://www.amazon.com/Growth-IQ-Smarter-Choices-Business/dp/0525534407“The Experience Mindset” by Tiffany Bova -https://www.amazon.com/Experience-Mindset-Changing-Think-Growth/dp/059354269X“Sales Innovation Paradox” by Dr. Howard Dover -https://www.amazon.com/Sales-Innovation-Paradox-Harnessing-Performance/dp/1632996243Alice Heiman's podcast -https://www.youtube.com/@AliceHeimanThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From “Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert's story begins with a personal challenge that led him to develop solutions capable of foreseeing life's significant events and their economic effects.His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better decision-making for individuals and companies.Key Takeaways:(10:45) InterGen Data's creation was driven by personal need, aiming to improve financial planning.(13:24) InterGen focuses on forecasting life events and their financial outcomes, filling a gap in existing planning tools.(22:26) Robert's focus on the growth of analytics and its role in personalized financial advice and healthcare solutions.(32:13) The impact of AI and machine learning in predictive analytics, with a nod to the importance of empathy and ethics.(37:00) Navigating the B2B2C model's extended sales cycle, emphasizing the value of financial stability and emotional insight for business leaders.Resources Mentioned:Robert Kirk -https://www.linkedin.com/in/robert-kirk-6b4a23/InterGen Data, Inc. | LinkedIn -https://www.linkedin.com/company/intergendata/InterGen Data, Inc. | Website -https://www.intergendata.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries.Key Takeaways:(01:02) Sotaog's approach to improving efficiency with machine learning.(06:23) The importance of operational cash flow and its impact on financial health.(09:45) How pattern matching and OCR can boost cash flow significantly.(19:03) Sarah's team management strategies for productivity.(21:09) The role of the cloud and artificial intelligence in processing business data for insights.(31:00) Challenges in the startup world and the value of perseverance.(35:28) Future demand for AI and ML in business operations for profitability.Resources Mentioned: Sarah Tamilarasan -https://www.linkedin.com/in/sarahchandrasekar/Sotaog | LinkedIn -https://www.linkedin.com/company/sotaog/Sotaog | Website -https://www.sotaog.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this episode, Assaf Resnick, Founder and CEO of BigPanda, shares his journey of going from venture capitalist to building BigPanda into a billion-dollar company, diving into the challenges and strategies along the way. Specifically, Assaf discusses:- Strategies for scaling a tech company in a competitive market.- The importance of a strong company culture and continuous innovation.- Customer feedback as a cornerstone of product evolution.- Embracing change and innovation to stay ahead of technological advancements.- Leveraging partnerships to expand business reach and enhance product capabilities.Resources Mentioned:Assaf Resnick - https://www.linkedin.com/in/assafresnick/BigPanda - https://www.linkedin.com/company/bigpanda/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities.Key Takeaways:(01:32) The inception of xiQ, Inc., focusing on AI-based solutions to enhance B2B sales and marketing.(03:23) The inspiration behind xiQ's approach to making B2B solutions engaging and user-friendly.(10:08) How xiQ aids sellers in spending more time on actual sales activities by streamlining customer communication.(14:37) Usman discusses the challenge of integrating diverse disciplines like neuroscience and AI into xiQ's solutions.(21:59) The importance of understanding and adapting to customer behaviors to improve sales efficiency.(37:10) Future-forward advice on utilizing AI not just for efficiency but for reimagining business processes.Resources Mentioned:Usman Sheikh -https://www.linkedin.com/in/usmanmsheikh/xiQ, Inc. | LinkedIn -https://www.linkedin.com/company/xiqinc/xiQ, Inc. | Website -https://xiqinc.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Paul Van Metre, Co-Founder of ProShop ERP, discusses his entrepreneurial journey: from turning a traditional machine shop into a successful software company which recently secured $32 million growth funding after 10+ years of bootstrapping.Key insights from Paul include:- The shift from manufacturing to software was driven by customer demand and the realization of a bigger opportunity in software.- A strong company culture and team unity are vital for growth and employee retention.- Being process-driven and transparent is crucial, especially during intensive business due diligence.- Partnering with Mainsail Partners was a strategic choice, influenced by their expertise in vertical ERP and alignment with ProShop's values.- Sustainable growth and financial security were achieved by bootstrapping and focusing on customer needs.- Opting for a minority investment was a deliberate strategy to maintain control and find the right partners.Resources Mentioned:ProShop ERPThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI

On this episode, Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, shares lessons from bootstrapping to $5M ARR with a team of 3.Esben discusses several key points:- Product growth is a crucial model for business expansion and has been successful at Userflow.- The effectiveness of search engine marketing in competitive markets and its role in acquiring initial customers.- The CEO's responsibility to stabilize a company whilst encouraging founders to inject new risks for growth.- Esben reflects on his entrepreneurial journey, acknowledging the lessons learned and the importance of past ventures in shaping current success.- Founders should think lean and prioritize gaining paying customers before seeking seed funding.- The realities of VC-backed startups; building smaller, potentially acquirable companies might be a more practical path to success.Resources Mentioned:Userflow websiteThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI