Podcasts about ju rhyu

The company behind the blockbuster acne fighter, Mighty Patch, was launched in 2017 with a single product sold exclusively on Amazon. It was inspired by similar patches Ju Rhyu had seen while living in Korea. Ju struggled with breakouts herself, and when she tried a patch and saw how well they worked, she was inspired to tailor a patch for the U.S. market. So, while the product wasn't new, Ju recognized a niche to be filled.Over the next five years, Ju and her co-founders—brothers Dwight and Andy Lee—grew Mighty Patch from a niche product to a cosmetics industry sensation. Seemingly overnight, teens and young adults across America and all over social media could be seen proudly wearing patches on their faces. The Mighty Patch became so successful that in 2022 Hero Cosmetics sold for $630 million. And today, Hero is the number one selling acne treatment brand in the United States.This episode was produced by Chris Maccini with music by Ramtin Arablouei and Sam Paulson.Edited by Andrea Bruce, with research from Olivia Rockeman. Our engineers were Gilly Moon and Robert Rodriguez. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy's free newsletter at guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Ju Rhyu for Female Startup Club.Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! Every week on the Female Startup Club podcast I interview some of the world's most successful founders and women in business to understand their blueprint to success. And today you're going to meet someone very very special. Ju Rhyu. She's the founder of a company called Hero Cosmetics. Now we had Ju on the show back in 2020 - pandemic - when I was London based - feels like a lifetime apart from today - to share her journey in starting the business - and if you didn't hear that episode I highly recommend you go back and listen to it because Ju took a very interesting path to launching Hero and it's well worth a listen, with so many interesting gems and mini tactics we can all take note of. But today we're digging into something VERY different and exciting and crazy. It's her path to acquisition. We often hear on the show from entrepreneurs who have raised millions of dollars and are in the middle of the journey but last year in 2022 Ju sold her business, for $630 million dollars. That is more than half a billion dollars. Wow. And it's rare that we get to learn from someone who's actually pulled this off at this scale. This conversation is so insightful and as always Ju shares it all. So buckle up - because we're in for a real treat today.Alrighty let's do this! This is Ju for Female Startup Club.LINKS WE MENTION:Hero Cosmetic's Website Hero Cosmetic's TIkTokHero Cosmetic's InstagramJu Rhyu's InstagramJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M. So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a big outcome, what she's up to now, and whether or not all that money actually made her happy. EPISODE HIGHLIGHTS [00:02:03] Acne care brand and product. [00:03:18] Launching on Amazon. [00:08:30] What made Hero successful? [00:09:38] Focusing on profitable channels. [00:13:40] Prioritizing retail over DTC. [00:16:29] Acquisition and role transition. [00:19:44] Selling the business and the best day of her life. [00:23:08] Investment opportunities and exclusivity. [00:26:23] Scaling an e-commerce business. [00:30:56] Happiness after a successful exit. [00:34:46] Work and fulfillment in life. [00:35:27] Transitioning after a successful exit. [00:39:02] The value of mistakes. [00:42:04] Amazon-first distribution strategy. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use the code AJF20 to get 20% off your first 3 months. OTHERE AFP EPISODES REFERENCED IN THIS EPISODE "Patrick Coddou Sold Supply" (Spotify, Apple) "Patrick Coddou, One Year After The Exit" (Spotify, Apple) "Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Spotify, Apple) FOLLOW UP WITH JU Follow Ju on X: https://twitter.com/jurhyu Follow Ju on Instagram: https://www.instagram.com/jurhyu FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

Ever wonder what it's like to sell your beauty brand for hundreds of millions of dollars? Same. Ju Rhyu, co-founder of Hero Cosmetics, which was acquired in 2022 for $630 million, is on the pod to shed some light on the recent Naturium M&A news, what really goes down when your company is bought, and how much money founders actually walk away with. Plus, she shares which brand she thinks will make the next big exit. But first: will *NSYNC reunite at the VMA's tonight? Kirbie thinks so. Shop this episodeGlossAngelesPod.comhttps://linktr.ee/glossangelespodCALL US: 424-341-0426Shop products from our episodesJoin our FB Group: https://www.facebook.com/groups/glossangelespodcastInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

In this uninterrupted episode in partnership with Hero Cosmetics, we chat with brand co-founder Ju Rhyu about the making of The Mighty Patch, the translucent acne sticker that now sells once every 2 seconds. You'll find out what makes Hero's medical-grade hydrocolloid patch superior to the many dupes that have cropped up since its 2017 launch (the shade!), along with the best way to work its mighty magic into your makeup routine.You'll hear about:Why Reddit was a goldmine for understanding acne-sufferers' needs in the brand's developmentHow to layer concealer with the acne patch (over or under- we find out once and for all!) Ju's personal skincare routine - from a luxe retinol facial oil to her fave French pharmacy findThe one up-and-coming beauty brand she thinks needs to be on our radarThe innovative, acne-meets-aging fix that she's dropping nextSponsor info: In Canada, find Hero Cosmetics Mighty Patches at Shoppers Drug Mart, Walmart, and Amazon. And in the US, Hero is always available on HeroCosmetics.us. Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*Hosts: Carlene Higgins and Jill DunnTheme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media StudioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ju Rhyu is the Co-Founder and CEO Hero Cosmetics, the incredible skincare brand that launched in 2017 with one product, and sold in 2022 for over $600m. On this episode of ITS, Ju describes how she built a high growth, omnichannel, profitable company that is deeply loved by an engaged audience.In the Sauce is Powered by Simplecast.

What does it take to build a brand that stands out as a Hero? How does the Hero's story inspire us and bring about positive impact in the world around us? Listen now as Ju Rhyu shares with Phillip some of her Hero's journey in building Hero Cosmetics!Standout Success{00:02:47} Ju knew that acne care is an emotional and sensitive area of the market, and she wanted the name of the product and of the brand to be positive and connect emotionally with consumers who needed the solution the product would provide{00:05:25} “When we started, even though we started on Amazon, I always knew this business would be an omnichannel business because when you have a pimple emergency, two day free shipping is great, but nothing sometimes is as good as being able to walk into a store and pick up a product that same day.” - Ju{00:06:00} Hero's first in-store launch went so well that it went nationwide pretty quickly, and then two years later was in Target where one SKU became a mulit-million dollar SKU within one year{00:11:00} “I definitely have the philosophy that I'll always do what's right for the business. And if I'm no longer the right person, then I will gladly step aside and make room for a real professional.” - Ju{00:13:34} “I'm constantly amazed at people who are at the highest levels of success or fame or however we hold them, when asked about who their heroes are, they pull out a Tom Rinks or a Scott Norton who has never been mentioned on Twitter, not once. I think that that's really interesting.” - PhillipAssociated Links: Learn more about Ju Rhyu and Hero CosmeticsCheck out other Future Commerce podcastsSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

This is Ju Rhyu for Female Startup Club Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! I'm coming to your ears from Sydney Australia and it is a beautiful sunny day over here. If you've just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world's most successful founders and women in business to understand their blueprint to success. And today you're going to meet someone very very special. Ju Rhyu. She's the founder of a company called Hero Cosmetics. Now we had Ju on the show back in 2020 - pandemic - when I was London based - feels like a lifetime apart from today - to share her journey in starting the business - and if you didn't hear that episode I highly recommend you go back and listen to it because Ju took a very interesting path to launching Hero and it's well worth a listen, with so many interesting gems and mini tactics we can all take note of. But today we're digging into something VERY different and exciting and crazy. It's her path to acquisition. We often hear on the show from entrepreneurs who have raised millions of dollars and are in the middle of the journey but last year in 2022 Ju sold her business, for $630 million dollars. That is more than half a billion dollars. Wow. And it's rare that we get to learn from someone who's actually pulled this off at this scale. This conversation is so insightful and as always Ju shares it all. So buckle up - because we're in for a real treat today. And just one last thing before we get into this episode and while I have you here. I just want to give you some hype girl energy to get out there and start posting on TikTok today. Last week I shared something completely left of field to my usual content online - very personal - very gross - and it has just exploded online! I'm talking millions of views, thousands of followers, hundreds of new subscribers, and it really just reminded me that the power of TikTok is still just so insane and so here for everyone to access. It's free to use. It's just a time investment. And it's worth it. So go check out the video and then DM me if you wanna chat about your Tiktok strategy! Because I'm thinking about doing some solo episodes where I break down some key strategies and answer some questions. Alrighty let's do this! This is Ju for Female Startup Club. Check the video out here: https://www.tiktok.com/@dooneroisin LINKS WE MENTION: Hero Cosmetic's Website  Hero Cosmetic's TIkTok Hero Cosmetic's Instagram Ju Rhyu's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Archive: www.archive.com/FSC

This is Ju Rhyu for Female Startup Club Hi everyone and welcome back to the show! It's Doone here, your host and hype girl! I'm coming to your ears from Sydney Australia and it is a beautiful sunny day over here. If you've just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world's most successful founders and women in business to understand their blueprint to success. And today you're going to meet someone very very special. Ju Rhyu. She's the founder of a company called Hero Cosmetics. Now we had Ju on the show back in 2020 - pandemic - when I was London based - feels like a lifetime apart from today - to share her journey in starting the business - and if you didn't hear that episode I highly recommend you go back and listen to it because Ju took a very interesting path to launching Hero and it's well worth a listen, with so many interesting gems and mini tactics we can all take note of. But today we're digging into something VERY different and exciting and crazy. It's her path to acquisition. We often hear on the show from entrepreneurs who have raised millions of dollars and are in the middle of the journey but last year in 2022 Ju sold her business, for $630 million dollars. That is more than half a billion dollars. Wow. And it's rare that we get to learn from someone who's actually pulled this off at this scale. This conversation is so insightful and as always Ju shares it all. So buckle up - because we're in for a real treat today. And just one last thing before we get into this episode and while I have you here. I just want to give you some hype girl energy to get out there and start posting on TikTok today. Last week I shared something completely left of field to my usual content online - very personal - very gross - and it has just exploded online! I'm talking millions of views, thousands of followers, hundreds of new subscribers and it really just reminded me that the power of TikTok is still just so insane and so here for everyone to access. It's free to use. It's just a time investment. And it's worth it. So go check out the video and then DM me if you wanna chat about your Tiktok strategy! Because I'm thinking about doing some solo episodes where I break down some key strategies and answers some questions. Alrighty let's do this! This is Ju for Female Startup Club. Check the video out here: https://www.tiktok.com/@dooneroisin LINKS WE MENTION: Hero Cosmetic's Website  Hero Cosmetic's TIkTok Hero Cosmetic's Instagram Ju Rhyu's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Archive: www.archive.com/FSC

Episode 54: Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Hero Cosmetics launched in 2017 with one product, The Mighty Patch, a hydrocolloid pimple patch that visibly flattens and minimizes pimples overnight. Today, Hero Cosmetics sells a box of the Mighty Patch every three seconds, and it's been the number-one product in the skincare and acne care categories on Amazon for several quarters.Since I last spoke to Ju on the podcast, Hero Cosmetics has expanded with over 30 products launched and generated $100 million in revenue in five years. Most recently, Hero Cosmetics was acquired by Church & Dwight in September 2022 for $630 million. In this episode, Ju chats about: Hero's successful omnichannel distribution strategyThe company's product innovation processTop takeaways from Hero's $630M acquisitionTips for founders and entrepreneursIf you enjoyed this episode, please subscribe/follow the show and leave a rating and review on Apple Podcasts and Spotify. Thank you! Hosted on Acast. See acast.com/privacy for more information.

In this episode I interview Ju Rhyu, CEO & co-founder of Hero Cosmetics. Ju co-founded Hero Cosmetics in 2017 after working in the corporate world when a trip to South Korea inspired her to bring hydrocolloid acne patches to the U.S. market — and thus Mighty Patch (one of Amazon's bestselling personal care products!) was born, kicking off a dazzling success story that is still just beginning. We discuss: The key lessons she learned from successfully growing Hero Cosmetics to to over $100M in profitable revenue within 7 years The contrarian strategies that have unlocked massive growth for Hero Cosmetics Why she decided to sell her company (and why now) What the M&A process was like from initial outreach to acquirers to due diligence The most important things founders need to do in their companies to become "acquisition worthy" The essential people you need on your team to help you sell your company successfully Regrets other founders often have about their exit experiences And more For more info: Ju Rhyu's Instagram & Twitter Ju Rhyu (website) Hero Cosmetics

This week, we're taking a trip down memory lane and re-sharing one of our top episodes of 2022: Ep. 47, featuring Ju Rhyu, co-founder and CEO of Hero Cosmetics—an acne-focused skincare brand that achieved $100 million in revenue last year.To start the episode, we learn how running Hero Cosmetics today differs from when Ju launched the brand four years ago, and Ju shares why she says no to a lot more opportunities that come her way. We then hear why Hero Cosmetics launched on Amazon with only one SKU, and how Ju went on to build a successful business on the platform. Next, we take a step back to explore Ju's career journey: from earning her MBA at Columbia, to her time working at Kraft, Samsung, and American Express, to starting Hero Cosmetics. We discuss why Hero Cosmetics focuses heavily on earned media, including building relationships with publications and influencers to drive brand awareness. To close the show, Ju shares the “game-changing” advice she received that fueled her extremely intentional product development and distribution strategies.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're questing with Hero cosmetics' founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years. A wise singer once said “I need a hero,” and I think they were talking about Ju. In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju's exit represents a massive win for the health and beauty ecosystem as well as for all entrepreneurs out there with a dream. This podcast goes deep on: Reversing the DTC Playbook with Amazon first, retail second, dtc last Building for saleability from day one Why Ju doesn't want to be considered a “girl boss” and how her life has changed since seeing all those zeros hit her bank account… Are you holding out for a hero who is both fresh from a fight? Larger than life? Listen no further Ju Rhyu has you covered…on with the show. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Cult products are almost impossible to manufacture.This coveted status grows organically and happens when a product resonates with a loyal, sometimes fanatic community of fans. In today's fast moving beauty space where trends happen at the speed of TikTok, achieving cult status that sticks can be elusive. It requires vision and serious business chops. This week, Kelly Kovack is joined by Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Ju explains how she self-funded the business' launch with one product on Amazon, built a brand that redefined the acne category and achieved a $630 million strategic exit in five years. See omnystudio.com/listener for privacy information.

Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics.  Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they're best known for their Mighty Patch acne patches. And here's a super fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors. That's pretty Mighty I have to say, right? But what's even crazier is that I just did a quick google of her last week when I was making a TikTok biz breakdown of the Hero journey and now she boasts of selling a product every 3 seconds. THREE Seconds. Can you imagine? In 2021 last year she did more than 100 million dollars in annual rev, in just 5 years of starting her biz. If that's not wildly inspiring I don't know what is.  I discussed all sorts of things with Ju—from how she launched her brand exclusively through Amazon to how she found a manufacturer in South Korea and how she goes about driving crazy growth. But there's one key takeaway in particular that I want to focus on today: Bootstrapping puts focus on profitability.  Together with her two co-founders, each partner put personal capital into a dedicated bank account to get the business going. Many startup entrepreneurs find that having limited capital can prove to be a blessing in disguise. Because having a tight budget forces you to think twice about every move and be resourceful and creative. Further down the line, showing an investor that you've gone through this process and made it to the other side can be seen as a big plus for credibility and ultimately set you a higher valuation for the business.   Bootstrapping was good because it forced them to really focus on being profitable from the very beginning. They couldn't pay themselves fancy salaries or spend too much on PR firms and those kinds of things. So it was ‘boots to the ground, approach' which means they were always really resourceful. Which in turn makes them more attractive as a business to investors. And I think this is such a key insight. We can get caught up in these stories and articles we read in the media celebrating founders who are going out raising millions of dollars before even launching a product and think that's what we should be doing, but having to prove out your concept first, get traction and actually build a profitable business will put you in a much better position to raise down the track if you need to. Focus on bootstrapping your business in the beginning until you've proven traction and figured out the foundations. You might then find you don't need to raise.   In this episode, we're covering why they decided to launch the brand exclusively through amazon, how she went about finding her manufacturer and what they do today to drive crazy growth.  LINKS WE MENTION:  Hero Cosmetic's Website  Hero Cosmetic's TIkTok Hero Cosmetic's Instagram Ju Rhyu's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics.  Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they're best known for their Mighty Patch acne patches. And here's a super fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors. That's pretty Mighty I have to say, right? But what's even crazier is that I just did a quick google of her last week when I was making a TikTok biz breakdown of the Hero journey and now she boasts of selling a product every 3 seconds. THREE Seconds. Can you imagine? In 2021 last year she did more than 100 million dollars in annual rev, in just 5 years of starting her biz. If that's not wildly inspiring I don't know what is.  I discussed all sorts of things with Ju—from how she launched her brand exclusively through Amazon to how she found a manufacturer in South Korea and how she goes about driving crazy growth. But there's one key takeaway in particular that I want to focus on today: Bootstrapping puts focus on profitability.  Together with her two co-founders, each partner put personal capital into a dedicated bank account to get the business going. Many startup entrepreneurs find that having limited capital can prove to be a blessing in disguise. Because having a tight budget forces you to think twice about every move and be resourceful and creative. Further down the line, showing an investor that you've gone through this process and made it to the other side can be seen as a big plus for credibility and ultimately set you a higher valuation for the business.   Bootstrapping was good because it forced them to really focus on being profitable from the very beginning. They couldn't pay themselves fancy salaries or spend too much on PR firms and those kinds of things. So it was ‘boots to the ground, approach' which means they were always really resourceful. Which in turn makes them more attractive as a business to investors. And I think this is such a key insight. We can get caught up in these stories and articles we read in the media celebrating founders who are going out raising millions of dollars before even launching a product and think that's what we should be doing, but having to prove out your concept first, get traction and actually build a profitable business will put you in a much better position to raise down the track if you need to. Focus on bootstrapping your business in the beginning until you've proven traction and figured out the foundations. You might then find you don't need to raise.   In this episode, we're covering why they decided to launch the brand exclusively through amazon, how she went about finding her manufacturer and what they do today to drive crazy growth.  LINKS WE MENTION:  Hero Cosmetic's Website  Hero Cosmetic's TIkTok Hero Cosmetic's Instagram Ju Rhyu's Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club's Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star

Hero Cosmetics Founder Ju Rhyu talks beauty brand building - and not going it alone.  See omnystudio.com/listener for privacy information.

Host Mimi Banks is joined this week by Ju Rhyu, the Founder of Hero Cosmetics. Ju shares how a pimple emergency led her to the idea for her incredibly successful product, the Mighty Patch. She discusses her journey since launching her brand in 2017, and what is next for Hero Cosmetics. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.

Hero Cosmetics cofounder, Ju Rhyu has entered Female Founder World!  You know Hero Cosmetics for their Mighty Patches pimple stickers, an idea Ju and her cofounders spent $25,000 to launch and is now hitting $100 million revenue each year. Ju's clear on her blueprint for building a $100 million brand: Start with one channel and one SKU, master it, rinse and repeat. LINKS:  Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com herocosmetics.us Say hey to Jasmine: instagram.com/jasminegarnsworthy wsj.com WWD.com beautyindependent.com gcimagazine.com SHOWNOTES: 05:15 Ju's recipe for an unstoppable cofounder team  07:29 Hero Cosmetic's blueprint for Amazon success 14:55 Where to spend your first $25,000 as a founder 19:45 Hero Cosmetics product launch marketing strategy 22:10 Resource recommendations 26:08 Business idea brainstorm

In Ep. 47 of Earned, Conor sits down with Ju Rhyu, co-founder and CEO of Hero Cosmetics, an acne-focused skincare brand that achieved $100 million in revenue last year. We start the episode by learning how running Hero Cosmetics today differs from when Ju launched the brand four years ago, and Ju shares why she says no to a lot more opportunities that come her way. We then hear why Hero Cosmetics launched on Amazon with only one SKU, and how Ju went on to build a successful business on the platform. Next, we take a step back to explore Ju's career journey: from earning her MBA at Columbia, to her time working at Kraft, Samsung, and American Express, to starting Hero Cosmetics. We discuss how Hero Cosmetics focuses heavily on earned media, including building relationships with publications and influencers to drive brand awareness. To close the show, Ju shares the “game-changing” advice she received that fueled her extremely intentional product development and distribution strategies.

Hey and welcome back to the show! It's Doone here, your host and hype girl.In this episode I will give you a sneek peak of my book 'Your Hype Girl'Your Hype Girl is a compilation of 51 founder stories distilled into quick chapters with inspiring stories, actionable tips, and strictly no bS real-world advice for entrepreneurs.No matter what stage you're at. Think of this book as a modern day bible for women-in-progress, future founders and folks interested in the humans behind the brands we buy and love.Let's get straight into it! This is me for female startup club.LINKS WE MENTION:Book: Female Startup ClublegalpadIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com

After finding a gentle hydrocolloid patch in South Korea, Ju Rhyu knew the US acne and skincare industry was missing something innovative and effective. With the help of two other founders, she launched her brand Hero Cosmetics where the mission is to create functional skin solutions focused on acne.Today, we have the pleasure of hearing from Ju about Hero's journey to crafting cult-favorite products like the Mighty Patch that catapulted the brand to success – landing Hero in stores like Ulta and Target, and scaling the brand's revenue to the $100 million mark. Ju also dives into: Formulating a product in Korea to bring to the USWhat differentiates Hero Cosmetics acne patch from competitors and how to put it to the test at homeLeveraging Amazon to launch and build a company in an unconventional wayHow paying attention to comments and reviews on products inspired Hero to launch cult-favorite products like the Mighty PatchYou'll also hear about recently launched products and what's next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Have you ever had an idea for a business or a product? If you are listening to this podcast, then the answer is most likely a resounding “yes!” But here's a harder question… What did you do next? Maybe you jotted some things down in a notebook, or even went as far as making a business plan. But again I ask, what did you do next? Did a few weeks roll by and you forgot all about it? Or maybe, like Ju Rhyu, you took a couple steps forward before realizing what a difficult and risky journey it would be. “I was doing it by myself. It was very intimidating. I got intimidated by the amount of money that I realized I had to put in for the first PO. So then I stopped, I stopped and I took a job.”Ju had a vision for a company she called Hero Cosmetics, but there were years between the birth of that idea and actually getting a business off the ground. Ideas are plentiful. I've had them, and I'm sure you have, too. But what is that missing piece that keeps us and those like us from executing on these ideas and dreams? What was stopping Ju? There is so much risk and so much to fear when you're about to jump off that proverbial ledge into entrepreneurship. Ju felt that fear deep in her bones and it stopped her in her tracks. That's not unique.Main Takeaways:Reasons to Have a Co-founder: Creating a business can be easier with support from co-founders. Sharing the many responsibilities of running a business — including financial obligations and time investment — can help you get more done quicker and on the road to success faster. Know what you need as a founder to get the project launched. Do you need someone there with you, sharing the burden? What part of the business is the most difficult that could be aided with another person coming on board? When you answer these questions and then act on your decision, you can start to bring your idea to life in real ways.  When to Expand: Knowing when to focus your company on a limited number of products and when to expand your offerings is key. You have more limited resources in the beginning stages, so every effort needs to be poured into a select few (or singular) products so that you can make it succeed. At some point you will need to expand if you want to grow, so being strategic when and how you do so is key.   Journeys Don't Have to be Linear: It doesn't matter what path you start out on, you can still find your way to becoming that successful entrepreneur. Even if you get handed a set of unfortunate circumstances, those can become learning opportunities and blessings in disguise. Learning how to reframe perceived difficulties and how to take the next step when you're ready are two ways to help navigate an indirect journey. ---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Ju started in the world of corporate, working for DTC brands like Kraft, American Express, and Samsung. After a few years, she decided to leave that world to start Hero Cosmetics, a brand revolutionizing the world of acne care. It all started with the Mighty Patch, which changed the way people looked at acne. Today. We hear about how Ju built an acne care 2.0 consumer brand to break down social barriers and how she continues to bring new innovative products to the acne market. I hope you will enjoy this episode of Founded Beauty and if you do, please share it with a friend who you think will love it too.Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. As a little thank you, I will be hosting a giveaway each week on my Instagram channel (@mehta_a) where you can win some exciting goodies. Follow Akash and Ju:Akash Mehta: @mehta_aFable & Mane: @fableandmanewww.fableandmane.comJu Rhyu: @jurhyuHero Cosmetics: @herocosmeticswww.herocosmetics.com For more information about Founded Beauty please visit: www.foundedbeauty.com#foundedbeauty See acast.com/privacy for privacy and opt-out information.

“In the beginning it was really important for me that our business be a business that could stand on its own two feet, and that our company not be a money pit” @jurhyu #DTCPOD“It's important to know what's trending so that you can insert yourself into the conversation at a moment's notice and really be part of that community.” @jurhyu #DTCPOD“Read every day, just absorb information because you need to know what's going on in your category, in your industry, in the world, because those things really can impact your business.” @jurhyu  #DTCPOD“If you have the QR code on the package and someone scans it, it gives more surface area for you as a brand to do more education or maybe introduce them to some other kind of experience.” @jurhyu  #DTCPOD“A retailer's private label is probably the scariest competitor or potential competitor there could be because they have all your data. They know exactly what products are selling the best.” @jurhyu #DTCPODWe Speak About:[03:12] Ju introduces herself and Hero Cosmetics [04:49] The brands philosophy behind bootstrapping [07:24] The power of TikTok marketing [10:39] How the social media budget is allocated to create the most brand growth [11:59] Content strategy for social media[14:27] How the brand stays in the loop [15:59] The brand's research strategy  [17:48] Creative marketing CGP brands  [20:13] The brand's experimental plays [27:13] The awareness and acquisition strategy for QR codes[30:24] Why private labels can be your biggest competitor[32:56] What's next for Hero Cosmetics and where to find the brand, and Ju Rhyu onlineHow Hero Cosmetics experienced continuous growthJu Rhyu, Co-founder and CEO of Hero Cosmetics, joins the POD to give some insight on the brand's financial plan and unique marketing strategy . Hero Cosmetic is a skincare brand that is solution oriented with mindful ingredients for sensitive skinThe brand began on Amazon, and as it grew, additional products were introduced into the market and since then the brand continues to experience growth. An approach was taken of handling finances through bootstrapping, so that the brand's primary focus would not be on raising funds but rather building the brand, and as the brand grew the financial plan transitioned to form partnerships. Ju recognized that when it comes to building a successful brand, it is important to stay up to date with current trends in any way you can. Growth through TikTok and QR codesHero Cosmetics not only stands out for their skincare products, but also their unique and experimental marketing strategiesThe brand has experienced continuous sustained growth by allocating their marketing budget primarily through social mediaThe brand has created awareness for their products by utilizing TikTok as their central social outlet, which has accounted for their growthJu takes a unique approach to achieving additional growth by implementing QR codes in their packaging, and promotional events.  The brand has fostered further growth opportunities through partnerships and a unique paid advertising strategy. Ju recommends being creative with your marketing and being a part of the community your brand is in.Stay tuned as Ju discusses how Hero Cosmetics advanced their product line and what specific marketing strategies have led to the brand's success If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Hero Cosmetics website: https://www.herocosmetics.us/Ju Rhyu twitter: https://twitter.com/jurhyu

Ju Rhyu, founder of Hero Cosmeticsm, shares her story of going from a corporate American to founding her own company. She talks about how she was introduced to acne patches while on a business trip in Korea, how they went from a single product launch on Amazon to a full line available at many stores, including Target and her tips for skin care. Thank you to our partner Green Chef. Visit GreenChef.com/ilw80 and enter code ILW80 for $80 off your first four boxes plus free shipping on your first box!

Beauty and personal-care products compete in arguably the most competitive category on Amazon - yet enormous opportunity exists for those brands who are able to stand out. In this chat, you'll hear from Co-Founder and CEO of Hero Cosmetics, Ju Rhyu, as she walks us through the strategies her beauty brand has implemented to remain profitable and competitive on Amazon.  Topics that will be covered: Price pack architecture strategies that gain exposure and maximize profits How to design a full funnel approach to build brand equity and awareness Where does Amazon fit in the channel mix of a growing DTC brand - are you too dependent on marketplace sales? How to balance experimentation and run successful tests on new channels like TikTok Predictions for DTC beauty brands in 2020 and beyond.

About this episode This week's featured founder is Ju Rhyu, Co-Founder of Hero Cosmetics. Hero Cosmetics is an acne and skincare brand. Hero started out with the Mighty Patch, an acne patch which provides you with a real solution for pimple emergencies. When I mentioned to my 14-year-old daughter that I was interviewing the founder of the Mighty Patch, she knew exactly what it was. Ju's story really paints the picture of how someone can leverage their corporate career to build their own business. Ju's career includes experience with big-box retail and direct-to-consumer experience. Both channel strategies she now employs with Hero Cosmetics. Her journey is one of perseverance. Ju tried to bring Hero Cosmetics to market in 2013, but found herself overwhelmed with the cost to do so; so she tabled the idea. Does that resonate with you? Does the weight of what it will take to execute on your idea cause you to not execute? Well, then you are going to find some tremendous value in today's conversation. This is Ju Rhyu's startup story. In this episode, you'll hear About her childhood, moving from Korea to the U.S. and how much of her entrepreneurial influence came from her dad. Following high school and how she thought she wanted to be a doctor, but her parents dissuaded her from doing so because they knew it was a hard lifestyle. Her experience attending Brown University and really struggling with what she wanted to become and how she finally landed on majoring in History and International Relations. The path she wanted to pursue (marketing) but how she ended up working as a data analyst instead. Her decision to attend Columbia Business School in New York, how she went on to intern at Kraft Foods in brand management and eventually working there full time after graduation. About her time working at Kraft, being an intrapreneur, and her transition to product development at American Express, plus how she became Senior Marketing Manager for the brand Her move to Korea as an ex-pat to work for Samsung Card and how that period in her life was challenging, yet it is also when she first discovered the Mighty Patch Traveling back to the U.S. following her time in Korea, she began to seriously pursue the idea of bringing the Mighty Patch to market in the U.S., some of the plans she made and how (and why) she ultimately tabled the idea for four years The launch of Hero Cosmetics in 2017, Ju describes the pre-launch, the steps she and her team made to bring it to market, and her initial sales strategy How the brand began to gain momentum, grow, and expand. Some advice from Ju for any founders with a consumer product idea, who found something overseas, they have exclusivity in the US and want to bring the product to market “Fundamentally everyone can be an entrepreneur, but not everyone will have the ability to withstand the hardships that come with it.” – Ju Rhyu, Hero Cosmetics Resources from this episode Creedon: Legal partners you want as you build your business and brand. Listeners get a 30-minute brand consultation + $200 discount on a trademark application. Visit http://creedonpllc.com/startupstory Brex: The credit card specifically for startups. Visit http://www.brex.com. Listeners, use code StartupStory and get fees waived for life! Hero Cosmetics: https://www.herocosmetics.us/ Hero Cosmetics on Instagram: https://www.instagram.com/herocosmetics/ Ju Rhyu on LinkedIn: https://www.linkedin.com/in/jurhyu/ The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory/ Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and thank you! Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don't underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us. With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory Special Guest: Ju Rhyu.