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Are your decisions truly your own, or are they shaped by the opinions and noise around you? In this episode, I'm exploring why thinking for yourself matters and how making more informed decisions can positively impact your mental health and overall life satisfaction. I'll discuss the importance of independent thinkers in our world, and the role of critical thinking and thinking independently rather than following the crowd. You'll also learn why critical thinking matters in navigating life's challenges and looking after your mental health. Ready to learn how to take control of your decisions and live more intentionally? Then, let's talk!
In this episode of the Rethink Retail Podcast, host Melissa Minkow interviews Mark Sciortino, Senior Vice President & General Manager, Retailer Technology & Solutions at Vestcom. They delve into the transformative impact of store digitization and the integration of physical and digital experiences. The conversation covers the pivotal role of data in modern retail, with Mark underscoring how technologies like digital twins can optimize store environments. They also discuss the significance of maintaining consumer trust as retailers look to integrate electronic shelf labels (ESLs), balancing traditional and digital pricing strategies. Practical advice on building a hybrid in-store environment and an introduction to Vestcom's storeLink™ platform are also provided, highlighting the exciting potential and challenges of the digital transformation era in retail.
Have you ever wondered how inner child work could transform your mental health? In this episode, I dive into the power of inner child healing and how to reparent yourself with kindness and understanding. By learning to reconnect with your inner child, you can begin to heal wounds from childhood and break free from limiting emotional patterns. You'll discover practical ways to start overcoming wounds from childhood, helping you foster a sense of safety and peace within yourself. If you're ready to explore how nurturing your inner child can lead to profound healing and emotional growth, then let's talk!
It's time to unleash your potential and create a better life!
Welcome to Omni Talk's Retail Daily Minute, sponsored by Scratch Event DJs, Ownit AI, and Mirakl. In today's Retail Daily Minute:Sam's Club All-Digital Store: Sam's Club is launching its first checkout-free store in Dallas, powered by the Scan & Go app, with expanded e-commerce integration and futuristic food services like pizza-making robots. Whole Foods Opts Out of Amazon's Just Walk Out Tech: Whole Foods will not implement Amazon's Just Walk Out technology in its new Daily Shop stores, citing the need for layout flexibility. McDonald's Chicken Big Mac Debut: McDonald's is bringing the Chicken Big Mac to U.S. menus starting October 10. This limited-time offering is part of the chain's ongoing expansion of its chicken menu, underscoring chicken's growing importance alongside beef.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!
Are you struggling with impatience? Do you wish you could be a bit calmer and learn to be more patient? In this episode, I'll show you how cultivating greater patience can transform your mental health and wellbeing. We'll talk about how to stop being so impatient and explore why patience is a superpower. Impatience can be harmful, leading to frustration and stress, but understanding the impact impatience has on your mental health is the first step to change. Ready to take control and find peace of mind? Then let's talk about why patience matters and how you can apply the power of patience every day!
What's the key to enjoying life? If you want to find fulfilment in life then it's up to you to start proactively cultivating joy and contentment… and I'm sharing how to do that in this week's episode of the Let's Talk About Mental Health podcast! I'm sharing simple ways to enjoy your life more and practical tips for living a happier life, so you can focus on the good stuff and really start enjoying everyday life a lot more. Ready to learn how to make life fulfilling so you can enjoy your life a lot more? Then let's talk!
Taking risks in life can be scary… but it's far better than being stuck in a rut! The key is to learn how to take smart risks, and that's what I'm exploring this week (along with what taking smart risks in life means, why you should take more risk, and how to take more risks). If you're ready to learn how to start taking risks to change your life for the better, then let's talk!
Pipsqueak! Steam Page! https://store.steampowered.com/app/2741550/Pipsqueak/ Subscribe to the Podcast: https://podcasters.spotify.com/pod/show/growinupgaming 00:00 - Intro Last Week This Week In Gaming 03:07 - Sea of Stars DLC In the Works 11:24 - Xbox 360 Closes Digital Store 19:06 - GamePass Price Increases 24:18 - GamePass With NO Console! 33:39 - Xbox Limited Edition Deadpool Controller 33:49 - Pokemon Sleep is making $$ 37:40 - Teenage Mutant Ninja Turtles Mutants Unleashed Indie Love 43:11 - Pipsqueak Top 5 52:01 - Top 5 Intro 52:57 - Mike #5 54:56 - Erik #5 56:49 - Brandon #5 58:46 - Mike #4 1:02:32 - Erik #4 1:04:29 - Brandon #4 1:07:04 - Mike #3 1:10:20 - Erik #3 1:13:34 - Brandon #3 1:18:25 - Mike #2 1:21:58 - Erik #2 1:24:49 - Brandon #2 1:30:15 - Mike Honourable Mentions 1:32:19 - Mike #1 1:34:37 - Erik Honourable Mentions 1:35:53 - Erik #1 1:38:08 - Brandon Honourable Mentions 1:40:37 - Brandon #1 1:47:46 - Outro
Why are Xbox sales dropping and is it intentional? How can you keep your games when the digital store that sells them closes up? Plus can an AI powered pendant keep you from feeling lonely. And Intel and Ryzen release their CoPilot+ ready processors.Starring Tom Merritt, Sarah Lane, Scott Johnson, Roger Chang, Joe.Link to the Show Notes.
Why are Xbox sales dropping and is it intentional? How can you keep your games when the digital store that sells them closes up? Plus can an AI powered pendant keep you from feeling lonely. And Intel and Ryzen release their Copilot+ ready processors. Starring Tom Merritt, Sarah Lane, Scott Johnson, Roger Chang, Joe. To read the show notes in a separate page click here! Support the show on Patreon by becoming a supporter!
Slot1Gamer reports in from Japan for this episode of Mario's Minute! We talk about his background in electronics, the infinite black hole of information online, audio mixing in films, the Xbox 360 digital storefront shutting down, and more!
Digital Dropshipping Product Research STEP - BY - STEP (How To Start A Digital Store)" is your ultimate guide to mastering the art of finding the perfect digital products for your dropshipping business. Whether you're just beginning your journey in the digital commerce space or looking to refine your product selection process, this video is packed with actionable insights and step-by-step instructions to set you on the path to success.We cover everything from understanding market demands to evaluating potential products, ensuring you have the tools needed to make informed decisions. In this detailed guide, we dive deep into the strategies and techniques for effective product research in the digital dropshipping realm. Learn how to analyze trends, use research tools, and identify profitable niches that align with your business goals.Plus, we'll walk you through setting up your digital store, optimizing your product listings, and marketing your digital products to the right audience. If you're serious about starting or scaling a digital dropshipping business, this video will provide you with a solid foundation to build upon.#DigitalDropshipping #ProductResearch #OnlineStoreTips
It's been another busy week of news, and we cover it all! We answer your questions and talk about topics you sent to us. We go through what we have been playing. Want to join the community? Follow the links below: Facebook: Official Gaming News Weekly Twitter: @official_gnw Instagram: Official_gnw Discord: Gaming News Weekly
Video games plus NFL news and college football news plus other topics --- Send in a voice message: https://podcasters.spotify.com/pod/show/shawn-green3/message
Introducing our latest meditation episode: "Embrace the Sanctuary Within: A Guided Journey to Feeling Safe and Secure." In this meditation, we'll navigate the landscapes of your mind to create a sanctuary of safety, using timeless techniques. Let the waves of assurance wash over you, releasing tensions and worries. Available on Spotify & Apple Podcasts, this serene experience will help you find solace, centering you in a world where you can truly relax and discover the depth of your own security. Full videos on YouTube :) Check out our Digital Store!
Introducing our new meditation episode: "5 Minute Meditations: Embracing Abundance." Embark on a transformative journey to cultivate a mindset of abundance and unlock the doors to a life filled with prosperity. Through the power of mindfulness and enriching affirmations, immerse yourself in the realm of limitless possibilities and embrace the bountiful universe that awaits. Join Michelle in this guided meditation as we explore the path to inviting abundance into every facet of your existence. Available on Spotify & Apple Podcasts. Abundance and blessings to you! Don't forget to follow Michelle on Instagram :) Check out our Digital Store here!
Andre deeply criticizes Super Mario 3D World ten years after release, Kevin enjoys an Early Access delight, and the gang ponders deep questions about the industry amid inappropriate jokes. Because what's a Big Deal without inappropriate jokes, right? As always, thank you for joining us for another fun variety show. Timestamps are below the socials. Enjoy! Twitter: @FineTimePodcast Andre on Bluesky: @pizzadinosaur.fineti.me Steve on Bluesky: @monotonegent.fineti.me [00:00] Intro [02:08] Andre explores Super Mario 3D World [23:57] Steve got a new dog! [30:02] Kevin played XENOTILT in early access [33:30] A teaser of next week's show... [35:55] Break #1 [37:21] Pokemon Company basically releases a dildo [41:22] Xbox 360 Digital Store closing in July 2024 [46:58] Nintendo Direct in September? Expectations? [49:49] Why don't video games have the same prestige as other forms of art? 01:04:35] Break #2 [01:05:39] Will there ever be a good Superman game? [01:09:44] Baldur's Gate 3 caused discourse about developers and expectations [1:31:05] Outro
Itay Kahana from Watchful joins us to tell us how monitoring the experience in your competitors Digital Store can help you win online.
“Walking Awayˮ è il titolo del nuovo singolo della Rock'n'Roll band Matt Cadillac & The Shoots, uscito per DELTA Records & Promotion Venerdi' 25 Novembre su YouTube con il video ufficiale. Da Venerdi' 2 Dicembre sara' disponibile anche su tutti i Digital Store. Il nuovo singolo arriva a distanza di dodici anni dal primo lavoro […]
Go to https://republic.com/phildefranco to sign up, and don't forget to use my referral codes below to get up to $100 when you make an investment. Invest $200 or more, get $10 Code: PHIL10 Invest $500 or more, get $30 Code: PHIL30 Invest $2,000 or more, get $100 Code: PHIL100 Disclaimer: Paid endorsement. Not investment advice. Investing involves risk and may result in total loss of invested capital. Past performance does not guarantee future results. Users must meet Republic's criteria to invest. See Republic.com/terms. News You Might Have Missed: https://youtu.be/rPptqjVEJcY TEXT ME! +1 (813) 213-4423 Get More Phil: https://linktr.ee/PhilipDeFranco If you want to raise money for your startup on Republic, use this link to submit your application: https://rep.pub/phildefranco – 00:00 - Joe Biden Announces Student Loan Forgiveness Plan 02:19 - Footage of French Prisoners Go-Karting Ignites Political Backlash 05:03 - Finland PM Apologizes for Scandalous Photo of Guest Taken at Official Residence 07:18 - Sponsor 08:14 - PlayStation Sued For Nearly $6bn in the UK Over Price Hikes on Digital Store 11:18 - Key Takeaways from Florida and New York Primaries – ✩ TODAY'S STORIES ✩ Joe Biden Announces Student Loan Forgiveness Plan: https://apnews.com/article/student-loan-forgiveness-biden-plan-d9c8e18774a744187c9af634bf4eb728 Footage of French Prisoners Go-Karting Ignites Political Backlash: https://roguerocket.com/2022/08/24/french-prison-go-karts/ Finland PM Apologizes for Scandalous Photo of Guest Taken at Official Residence: https://www.bbc.com/news/world-europe-62648909 PlayStation Sued For Nearly $6bn in the UK Over Price Hikes on Digital Store: https://www.ign.com/articles/sony-being-sued-for-5-billion-over-playstation-store-prices Key Takeaways from Florida and New York Primaries: https://roguerocket.com/2022/08/24/key-takeaways-elections-new-york-florida/ ✩ STORIES NOT IN TODAY'S SHOW ✩ Jimmy Fallon, Lorne Michaels and Tracy Morgan Accused of Enabling Horatio Sanz: https://roguerocket.com/2022/08/24/snl-horatio-sanz/ —————————— Produced by: Cory Ray Edited by: James Girardier, Julie Goldberg, Christian Meeks, Maxwell Enright Art Department: Brian Borst, William Crespo Writing/Research: Philip DeFranco, Brian Espinoza, Maddie Crichton, Lili Stenn, Chris Tolve Production Team: Emma Leid ———————————— #DeFranco #MoistCr1TiKaL #StudentDebt ————————————
ING Sector Banker Dirk Mulder gaat in gesprek met Lennard Borgers en Folkwin Haye van Hanshow. Hanshow is wereldwijde leverancier van elektronische schaplabels en omni-channel digitale winkeloplossingen. Zij gaan in gesprek over elektronische schaplabels, in-store marketing, digitale schap oplossingen en digitale betaal oplossingen.
This week on! GH Radio, Chris, Joe and Alfred discuss Capcom teasing Street Fighter VI, Nintendo closing their digital store on past platforms and what it means for games preservation. All this and much more on GH Radio!
A category leader, Party City is turning to technology to transform its supply chain and enhance the customer experience. In this episode of The Rebound ASCM CEO Abe Eshkenazi and SCMR Editorial Director Bob Trebilcock are hosting David Levitt, Vice President of Information Technology for Party City, and discuss the trends and technologies transforming the retail supply chain.
“As you discount your product, you could potentially see better ad conversion.” @jayde3sai #DTCPOD“Sometimes when you discount to both new and returning customers, and your margin ends up going down. ” @jayde3sai #DTCPODWe Speak About:[01:17] DTC discounting twitter threadLearn more about how and when to discount In today's episode of DTC Finds, we're looking at a Twitter thread by David Rekuc, discussing discounting We'll dive into this thread and breakdown what he has to say about it as well as our take on the pros and cons of discountingStay tuned as we learn more about this marketing strategy and its effects.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:David's Twitter thread on discounting: https://twitter.com/DaveRekuc/status/1458841785292234754
“We're helping brands and agencies learn what creatives are working best and why” @rezakhadjavi #DTCPOD“Teams who take naming conventions really seriously have a really important cultural effect.” @rezakhadjavi #DTCPOD“We want to create an environment where our creative strategy is data driven.” @rezakhadjavi #DTCPOD“People are putting on a lot more of a creative strategist hat and thinking critically about the way that they're positioning their product.”@rezakhadjavi #DTCPOD“Most people don't know exactly what they're doing and they're trying to figure it out. So don't be discouraged.” @rezakhadjavi #DTCPODWe Speak About:[01:46] Reza introduces himself and Motion [02:45] Biggest challenges when finding creative [10:00] The importance of naming convention [19:39] Trends to look for when finding winning creative [25:26] Analyzing ads by funnel stage [28:22] Ad sets for variables[32:46] Top three learnings from the field [34:23] What's next for Motion and where to find Reza Khadjavi onlineHow to find ad creative that's working fastReza Khadjavi, CEO of Motion, joins the POD to give some insight on the software industry's creative strategies. Motion helps brands find creative wins.Reza recognized that there is a lot of creative out there, and finding what works can benefit a brand's ad spending and profits.Motion takes the approach of finding successful creative through data driven strategies.Reza recognizes that there are always trends to look for when locating creative that consumers respond well to, and implementing these strategies into brands is part of their process.A big part of ad success is finding a sync between creative and funnel stageMotion looks at all kinds of creative analysis when finding what curates the most reponses. Reza recognizes that creative is meant to be very visual, and this must be acknowledged in the process of obtaining a good stream of high quality creative. Motion uses a funnel stage when running the same analysis to see where the creative fits best. The brand has fostered further success by viewing the process as adding and alerting a few variables at a time to see what works.Reza recommends flipping between stage funnels to see what creative works best where.Stay tuned as Reza discusses more about motion and their strategies for optimizing and finding creative content for brands.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Motion website: https://motionapp.com/Reza Khadjavi's twitter: https://twitter.com/rezakhadjavi
“Not all organic creative can be paid creative and not all paid creative can be organic creative” @flexiblefoodie #DTCPOD“If you don't have the right partners in place, it's only going to cost you more down the road, so put time in your creating process.” @flexiblefoodie #DTCPOD“Just because you have the assets you have doesn't mean you have to present them in the way that you have them.” @flexiblefoodie #DTCPOD“People don't want to see product after product after product, and so you need to find a way to mention the product in different buckets.” @flexiblefoodie #DTCPOD“TikTok creative does not need to be perfect because it could be the simplest, stupidest thing in the world, but it could take off in 2 seconds” @flexiblefoodie #DTCPODWe Speak About:[01:04] Kendall introduces herself and Flexible Creative [03:48] Common and effective social growth strategy themes [05:34] What to consider when creating content [08:29] furthering connections and eliciting a response [13:48] Influencer strategy vs. social strategy [17:02] Creator strategies [22:20] Key learning and tips from utilizing TikTok[28:25] What's next for Kendall Dickieson and where to her and the brand onlineHow to grow your Instagram and TikTok account to thousands of followersKendall Dickieson, Founder of Flexible Creative, joins the POD to give some insight on customer acquisition and building a presence on social media.Flexible creative is a business that helps brands share their story and build connections to their audience to unlock customer acquisition organicallyKendall specializes in optimizing DTC and CGP brands presence across multiple niches through social management. Kendall takes an approach of prioritizing distribution for social growth and recommends investing in strategy first before execution.Kendall recognizes the importance of being detail oriented with creative and limiting broad approaches.To win on social content, it's important to not overthink itFlexible Creative stands out as a brand growth business due to Kendall's extensive experience with social creative . While it is important to think outside the box with social marketing, sometimes it's about working smarter not harder. Kendall takes the approach of tieing engagement back to products and brands rather than overstimulating customers with the same social engagement . The brand has also fostered further growth for brands by acknowledging the success that video platforms, such as TikTok, can bring.Kendall recommends producing and distributing content on a whim, because these can often outperform strategically designed content on platforms such as TikTok. Stay tuned as Kendall discusses ways to work with creators and the importance of driving community first. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Kendall Dickieson website: https://www.kendalldickieson.com/Kendall Dickieson twitter: https://twitter.com/flexiblefoodie
“We're basically curating all of the Web's emerging brands, culture defining brands all in one place.” @maggiebethgibson #DTCPOD“We're trying to simplify the vast web of DTC brands that are currently continuing to pop up in the market” @maggiebethgibson #DTCPOD“We really want to give a voice to underrepresented founders and allow people to shop on their brand values and support the brands that align with those values.” @maggiebethgibson #DTCPOD“We test and try every product that is on our site.” @maggiebethgibson #DTCPODWe Speak About:[01:04] Maggie introduces herself and The Fascination [03:53] the opportunities that drew Maggie to the brand [05:44] The increase in online brand marketplaces [07:58] What's missing from the brand website [10:22] Navigating what brands to pick[13:10] The Fascination playbook [14:25] The evolved marketplace [16:44] Common theme among successful brands [19:04] The old school way [20:20] Bundling products from different places [22:23] Consumer behavior and the online marketplace [25:32] Favorite DTC brands [26:33] What's next for The Fascination[28:13] Where to find the brand, and Maggie Gibson onlineA view at the future of DTCMaggie Gibson, Head of partnerships and merchandising at The Fascination , joins the POD to give some insight on the media brand's mission and consumer behavior The Fascination is a resource aimed at helping consumers shop, discover, and and research products customized to their needsMaggie recognizes that each consumer has their own individual needs and potential unrecognized needs, and she works to help consumers fulfill these needs A unique approach the brand takes is testing every product they recommend before showcasing it to the consumerMaggie recognizes that provisioning personal product feedback not aly helps the consumer but also helps the brand improve through recommendations Important values for consumers in the age of DTCThe Fascination stands out as a unique platform that aims to give honest reviews of products and provide the best experiences for consumers and their needs The brand further provides bundle suggestions for products Maggie looks for two distinctive factors when taking on a brand, which consist of the quality of the product and the impact it will have on numerous factors The online media platform has fostered further popularity by prioritizing each consumers values and pairing them with the values of a brandMaggie acknowledges how the virtual marketplace is influencing consumer behavior, and this factor un taken into account when predicting how future consumer will shopStay tuned as Maggie discusses top brands on their platform and how the distinguish between good and bad products If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:The Fascination website: https://thefascination.com/Maggie Gibson's Linkedin: https://www.linkedin.com/in/maggiebethgibson/
“An editor's pick section for your blog is great because you have some really high performing content that maybe is performing well on search or something that you want to highlight specifically that you think is important to helping people and guiding people through the purchase process.” @jayde3sai #DTCPOD“Make sure you have some strong internal linking. That's a good SEO that you can do to help improve the performance of your individual blog pages. ” @jayde3sai #DTCPODWe Speak About:[00:39] Twitter discussion for CPG brands with great blogs[05:37] eCommerce transactional emails Learn more about what makes a great brand blog and how to optimize your transactional emails In today's episode of DTC Finds, we're looking at a Twitter discussion on great CPG blogs and sharing a great resource you can use for inspiration for your transactional emailsWe'll share some of the best examples from the Twitter discussion and then look at this swipe file from Wonderment for transactional emails!Stay tuned as we break down unique blog posts and strategies from top brands as well as how to stay connected with customers through the buying process. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Twitter discussion on CPG blogs: https://twitter.com/kaleighf/status/1453481617163444229Wonderment transactional email swipe file: https://www.wonderment.com/ecom-txn-swipe-file
“It's really all about the resources that you have and how you can really put that together” @kristenxjones #DTCPOD“We're inclusive, and you have to be consistent in that and really show up for every person that you represent whenever you have that type of branding.” @kristenxjones #DTCPOD“Understanding the customer journey in the beginning, I think, is the most important thing that you can do before getting started with an outline.” @kristenxjones #DTCPOD“You want it to be really clear in the beginning about what makes your brand different.” @kristenxjones #DTCPOD“Through iterating and talking to our customers and learning, we've been able to figure out exactly what they want and we've been able to continue that.” @kristenxjones #DTCPODWe Speak About:[01:08] Kristen introduces herself and SuitShop [03:01] Managing long-form content and content marketing [06:15] Outsourcing content [09:54] The process of rebranding [14:30] Features of personalized automation marketing [18:28] Managing a hyper personalized flow [22:18] Building an effective pay funnel [26:48] Having enough content and creative [31:15] Secret cyber monday tip [32:45] What's next for SuitShop and where to find the brand, and Kristen Jones onlineHow SuitShop thinks about content, email, paid ads, and growthKristen Jones, Director of marketing at SuitShop, joins the POD to give some insight on the direct-to-consumer content and creation SuitShop is an inclusive clothing brand that specializes in suits for everyone Kristen and the brand have been focusing their efforts on curating the new brand image that highlights their inclusivity to men, women, children, and pets An approach is taken with the customer service strategy by offering a personalized automated flow system that allows for more focus on the marketing strategy Kristen recognizes that when you state what your brand stands for, It has to be part of every business decision that you're thinking aboutUnderstanding the customer journey is key to DTC growthSuitShop stands out as an eCommerce clothing line that optimizes and personalizes the customer experienceThe brand curated a personalized journey for consumers by implementing a funnel system that divides customers into 3 categories to help further assist themKristen is consistently working toward where to add value propositions or benefits versus features and ultimately curtains the best content for consumers The brand also utilizes outside sources to assist in marketing optimization Kristen recommends reaching out to potential influences and “shooting your shot” Stay tuned as Kristen discusses paid ads, email marketing, and advice for black friday and cyber monday sales If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:SuiShop's website: https://suitshop.com/Kristen Jones twitter: https://twitter.com/kristenxjones
“A really good strategy that you can do with SMS heading into Black Friday Cyber Monday is sending an email push for SMS sign ups for early access.” @jayde3sai #DTCPOD“SMS is very different than email, in the sense that SMS messages should be more skimmable than email.” @jayde3sai #DTCPODWe Speak About:[00:41] Strategies to boost SMS sales and sign ups [04:51] Optimizing the landing page and DTC examples BFCM SMS sign up strategies plus a big landing page guideIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing strategies for boosting SMS sales during black friday cyber monday and elements to add to the landing page.As we dive into the landing page guide from Nik Sharma, we'll provide real DTC examples of how they improved elements of their landing pages.Stay tuned as we break down this twitter thread and learn more about how to optimize your landing page.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:BFCM SMS strategies: https://twitter.com/DTCNewsletter/status/1453727946342998029Landing page guide from Nik Sharma: https://nik.co/resources/landing-page-guide
“We built the brand up to this incredible business that has helped so many women find the right beauty products for them” @itsJoanneCoffey #DTCPOD“There's so much information that people are just putting into your hands, all you have to do is know how to find it and how to use it.” @itsJoanneCoffey #DTCPOD“We're really creating a relatable experience to that customer.” @itsJoanneCoffey #DTCPOD“We work on a very short basis because we want to adapt to trends and we want to have that room and that flexibility to really change things on a dime, because working for a small business, things change day by day” @itsJoanneCoffey #DTCPOD“If Aisling was a person I would think about what they would be texting to their best friend, and that's the perception I like to have when I do anything in marketing.” @itsJoanneCoffey #DTCPODWe Speak About:[01:17] Joanne Coffey introduces herself and Aisling Organics [02:53] How if you do what you love you never work a day in your life[03:47] Defining retention and when to start thinking about in the customer journey[05:02] Sources of inspiration and creating a limited addition experience[06:49] Direct marketing research as results [08:50] Benefits a benchmarking [10:05] Top 3 strategies for retention [11:35] How to manage general aspects of business growth [14:18] Building communication platforms[16:13] The “win back” flow[19:21] Content creation [21:32] Successful SMS marketing brands[23:55] Content production focus[25:24] Brands to look out for [27:02] What's next for Joanne and where to find the brand online How Aisling Organics rentains customers through implementing feedback Joanne Coffey, Head of retention at Aisling Organics, joins the POD to give some insight on the direct-to-consumer business's marketing and retention strategiesAisling Organics is a cosmetic brand that creates clean productsJoanne began with the company as an intern and due to her personal passion in the industry she worked her way up to handle marketing operations.Joanne puts consumers at the forefront of her strategy for improving the brand by analyzing current trends in the space and reviewing and accommodating feedback from consumers. Joanne recognizes that treating the brand as a person will further create a personalized experience for consumers. Building a brand that's human is key to retention in DTCAisling Organics stands not only for their clean products but also the personalized experience that comes from consumers engaging in a personable marketing experience with the founder The brand has experienced growth by prioritizing customer feedback and adjusting to their needs and treating customers and an essential part of their business Consumers are treated as more than just buyers and retention is accomplished by creating a personable experience The brand has fostered further entrepreneurship opportunities by staying authentic with their SMS strategies and marketing posts Joanne recommends working smarter not harder and the best way to accomplish tasks is to do little things throughout the day. Stay tuned as Joanne discusses effective retention strategies. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Aisling Organics website: https://aislingorganics.com/Joanne Coffey twitter: https://twitter.com/itsJoanneCoffey
“If you're working on consumer goods, stay focused, double down in that sense before jumping into retail.” @jayde3sai #DTCPOD“If you can give some sort of estimate of shipping speed, that's a really good thing to add in” @jayde3sai #DTCPODWe Speak About:[00:57] Awesome twitter thread from Corey Nicholson[06:29] Cushion Lab's product pageLearn more about this DTC data and how to optimize the virtual buying experienceIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing data from an ecommerce founders survey and breaking down a product page from the Cushion Lab, Ergonomic Memory Foam Pillows & BeddingWe'll dive into these data points as well as focus in on elements of Cushion Lab's awesome product pageStay tuned as we break down this twitter thread and learn more about how to optimize your product page If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:See survey results from 25 DTC brands: https://twitter.com/coreynceo/status/1448333966201614336Check out awesome product page from Cushion Lab: https://thecushionlab.com/collections/all/products/ergonomic-seat-cushion
“Influencers have proven organically to be able to create content that engages with people” @TaylorLagace #DTCPOD“We're trying to find as many veins as possible to bleed dry, and once one starts going, we want to lean into that as much as possible.” @TaylorLagace #DTCPOD“People tend to allow human decision making into the matter a little bit too much.” @TaylorLagace #DTCPOD“The only way you lose the only way you miss the opportunity is if you do not put the creative into the account and let Facebook try to allow it to win and optimize.” @TaylorLagace #DTCPOD“You have to think about how you can make this more of a postal experience for the influencer.” @TaylorLagace #DTCPODWe Speak About:[01:10] Taylor introduces himself and Kynship[02:49] Going from zero to a million in four months with Anima House[07:16] The importance of content[09:02] What expectations to set for budget and creators[12:00] How to launch creative and save money[15:00] When to swap out creative[18:54] Finding and establishing creator product fit[21:39] Limiting the human decision making in creator marketing[24:41] The 500 influencer outreach strategy[26:00] How to optimize the influencer creative content[28:25] Advice for how to manage creative[31:38] What's next for Kynship and where to find the brand, and Taylor Lagace onlineHow to go from 0 to $1M in 4 months with the use of creatorsTaylor Lagace, Co-founder and Co-CEO of Kynship, joins the POD to give some insight on the marketing agency's growth, content creative strategies for brands, and influencer marketing. Kynship is an influencer marketing agency that has created tremendous growth for brands.Taylor recognized that a no strings attached approach to influencer marketing is one of many effective creator strategies can save brands money but also attract growthThe approach consists of reaching out to a large number of influencers per month with no expectation of receiving product promotion and beginning organic growth from there. Taylor recommends budgeting 2% of your annual revenue towards product seating over the course of the year.Content is king, creative is everything Kynship stands out as an advertising and marketing agency that specializes in influencer strategiesThe brand fosters growth for businesses by implementing the power of influencers and allowing facebook to optimize creative contentTaylor recognizes the power of creative and treats it as part of the business model that should be reviewed and edited monthly. The business additionally optimizes the influencer strategy for brands by pinpointing the creators generating the most attention and continuing to implement them as part of the marketing plan.Taylor recommends looking back at every three months and analyze who the top performers were out of all the influencers that ended up posting free of costStay tuned as Taylor discusses how Kynship uses influencer seeding and why having a human factor in creator marketing may lead to higher profitsIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Kynship website: https://kynship.co/Taylor Lagace twitter: https://twitter.com/TaylorLagace
“DataMilk analyzes your user's behavior and then it launches UX changes automatically and then tests them to see how conversion goes.” @jayde3sai #DTCPOD“Figure out what is the right discount for your brand that is relevant to your margin.” @jayde3sai #DTCPODWe Speak About:[00:20] What does DataMilk do for your brand [03:21] Top DTC holiday campaigns Steal these DTC finds for deals and profitsIn today's episode of DTC Finds, we're looking at a great Twitter thread discussing how 437 DTC brands ran BFCM last year and DataMilk, a tool that can help you ship UX changes fast.We'll also dive into some great strategies for boosting sales around the holidays, or any occasion.Stay tuned as we dive into some awesome conversion and user friendly strategies and creative techniques to get consumers ready for the holidays.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Check out DataMilk: https://www.datamilk.ai/Insights from DTC brands from last BFCM: https://twitter.com/AaronOrendorff/status/1445075914887290884
“You need one single unified environment to manage your businesses” @jbernard23 #DTCPOD“There's such a connectivity between how a digital commerce grows, and you really need to have all of that data in one environment.” @jbernard23 #DTCPOD“The digital commerce landscape has changed in terms of consumer expectations for speed and shipping costs.” @jbernard23 #DTCPOD“There's a great opportunity, I think, for innovation still with meeting that need for discoverability and experience for consumers.” @jbernard23 #DTCPOD“Everything can be measured. That's the beauty of digital.” @jbernard23 #DTCPODWe Speak About:[00:59] Julie introduces herself and Tradeswell [02:47] Marketing and how it relates to other departments of the business[05:40] Recording data and what to do with it [08:33] Key differences in how consumers buy[12:43] importance of embracing technology[16:24] The present and future role of AI [20:07] Businesses sizes and technology [22:07] internal business strategies to implement before technology[24:51] Key learnings working with brands post-pandemic [28:12] What's next for Tradeswell and where to find the brand, and Julie BernardHow Tradeswell helps brands create profit through data Julie Bernard, Chief Marketing Officer of Tradeswell, joins the POD to give some insight on the business's actionable insights, customer experience, and marketing data & technology Tradeswell is a company that helps brands unify data, leverage AI-generated insights and accelerate essential decisions to empower growth across the digital commerce landscape.Julie realizes that to empower growth across the digital commerce landscape, the data and business operations function better when unified.A unique approach is taken by creating a quantitative trading platform that implements real-time algorithms and insights, to uncover and execute the optimal actions companies need to growJulie recognizes that technology can help small businesses operate at the same level of sophistication as their larger business counterparts.Understanding you data, and drawing insights from it, is key to growthTradeswell stands out as a platform that simplifies the process for a brand to visualize the whole picture of their ecommerce business, while leveraging machine learning to receive insights and cross-channel operations.The company understands that the technologies that are out there are more cost effective, accessible, and sophisticated than ever, and the brand works to help others make informed decisions Julie takes the approach of integrating authentical actionable insights and team empowerment to achieve success within the business The brand further acknowledges that just because it can be measured through data, does not mean that it shouldJulie recommends to to draw some conclusions and have insights on the data that you do have rather than being on a perpetual pursuit of perfectionStay tuned as Julie discusses AI and post-pandemic business learnings. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Tradeswell Website: https://www.tradeswell.com/Julie Bernard's Linkedin: linkedin.com/in/jbernard23
“Returns don't necessarily mean that someone didn't like your product, it might be that it just wasn't the right product for them.” @jayde3sai #DTCPOD“Having a really good process in place for potential exchanges or even outlining that policy is something all stores should be thinking about.” @jayde3sai #DTCPODWe Speak About:[01:52] SMS templates you need to steal[03:55] A product that will help you turn returns into exchanges to save revenueCheck out these DTC finds for SMS and returnsIn today's episode of DTC finds, we're looking at some great SMS templates and an awesome tool to use for saving lost revenue from returns.Everyone knows that having a strong playbook for marketing is important for success. Instead of just trying SMS without a proven playbook, we'll share a resource with you that can help take your SMS to the next level.We'll also share with you a must-use resource for returns and talk through return strategy as a way to grow your business.Stay tuned as we dive into awesome SMS strategies and useful tool for maintaining revenue and customers.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:SMS strategies: https://sms-templates.com/A product to help with your returns strategy: https://www.loopreturns.com/
“I'm thinking very consciously about the impact that I'm having.” @trevorcarlson1 #DTCPOD“The biggest mistake people can make is assume that their target customer speaks the same way that they do and that they already know everything that they're trying to tell them.” @trevorcarlson1 #DTCPOD“You're not going to marry somebody on the first date, so why would you expect somebody to buy from you when they don't know who you are.” @trevorcarlson1 #DTCPOD“You need a large amount of creative to test, and you never really know what's going to work until you test it.” @trevorcarlson1 #DTCPOD“No matter what anybody tells you, you don't know what is going to work, we've had some really stupid things work.” @trevorcarlson1 #DTCPODWe Speak About:[01:04] Trevor introduces himself and Fresh Fuel Marketing[03:13] Sale strategies for each part of the funnell [09:32] Hotjar recording and dynamic landing pages[14:12] Strategic educational content[15:54] What type of business to prioritize [17:44] Webinars and Facebook live [21:30] Building a loyal customer base [23:29] Getting creative with your creative[27:02] How often should creative be modified [29:50] Advice to other brands [31:22] Where to find Fresh Fuel Marketing and Trevor Carlson onlineHow Fresh Fuel Marketing takes marketing strategies to a whole new levelTrevor Carlson, CEO of Fresh Fuel Marketing, joins the POD to give some insight on the marketing agency's customer retention and ad strategy Fresh Fuel Marketing is a full-service digital marketing agency specializing in the food and beverage industry.Trevor came into the space due to his personal values of making a positive impact, and his meaningfulness added value to the agencies goalsThe agency takes an approach with helping brands grow by first making sure the business's website is in order. Trevor recognizes that customers won't buy a product they're not informed about and educating them should be a top priority.Being creative and enjoying the process are key steps to creating a better adsFresh Fuel marketing stands out as an as a marketing agency but not only helping brand attract customs but also keep them coming backThe brand views content related advertising as a top priority and follows a successful step-by-step process when it comes to engaging with customers through websites . Trevor believes you must educate your consumer before you can lead them in the direction of an offer, and this approach has helped their brands grow The agency takes their marketing a step further by recognizing that each brand's end goal is not to receive a purchase from the customer but instead create a relationship.Trevor recommends having fun when creating the content and writing the ads, because the more fun that you have creating the landing page, the more enjoyable experienceStay tuned as Trevor discusses how Fresh Fuel Marketing not only fosters profit but also customer loyalty.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Fresh Fuel Marketing website: https://freshfuelmarketing.com/Trevor Carlson's Linkedin: linkedin.com/in/trevorcarlson1
Squeeze page, capture page, and sales page are essential to start making passive income from home. It is the fastest way to start earning passive income from home. This can take one day to set up and less than 24 hours when we actually take action. Follow the instructions here: Here our mission is to elevate the financial well being of all our partners. First go create three free accounts at the following website: Capture page - Bridge page - Sales page 1- Clickbank: https://bit.ly/createclickbankaccount 2- Digital Store 24: https://bit.ly/digit24 3- Email Auto Responder: https://bit.ly/emailautoresponderpro 4- Discover the 3 step formula used to create passive income by the best: Once the accounts have been created. Find products that are winning already on the marketplace. Look for conversion rate and commission amount per sal. Create a one page website at google sites for free and attach articles related to the product. Watch the first sale come through. Find Facebook groups where members are looking for ways to improve and provide value and offer link at the end. Follow our Instagram at https://www.masterinvestor.education Take massive action and join our Facebook group to discuss cash flow and wealth. bit.ly/3stepsformulatofreedom Bonus: Free video - How to make money from home fast today? [Step by Step for beginners]: https://youtu.be/R4xrpgF9s1c Follow us on instagram: https://www.instagram.com/masterinvestor Leave us your feedback. (This episode got cut off at the end because a call came through and interrupted the end of it but must of the knowledge was delivered) This is true, Master Investor - We are the money, business and investing brand of the world. Subscribe and become part of our community. #masterinvestor #business #entrepreneur #cashflow #investing --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/masterinvestor/message
“Mentioning free shipping and returns is something that can help to ease buyer concerns.” @jayde3sai #DTCPOD“Put together a link strategy for sending pre-filled carts via text using Shopify permalinks.” @jayde3sai #DTCPODWe Speak About:[00:46] Season Three email strategy to ease buyer concern[02:58] Shopify's SMS link strategyTry this email from Season Three and this SMS link strategy from ShopifyIn today's episode of fantastic emails and texts, we're looking at content from Season Three and a great SMS tip if you have Shopify.Season Three is a brand that creates contemporary apparel influenced by art culture and an outdoor ethos, while our Shopify tip comes from Brian Dickey at Postscript.Season Three sends out a great informative email, while this Shopify tip is awesome for an SMS strategy that utilizes url links.Stay tuned as we dive into an awesome email from Season Three and an easy access SMS strategy for Shopify stores. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Great email from Season Three: https://reallygoodemails.com/emails/free-shipping-and-returns-on-the-anselHow to send pre-filled carts via text with Shopify: https://twitter.com/BryanDickey_/status/1437910490374680581
How to start making real money from home step by step blueprint? Is there is a way to make money from home today. The answer is yes. Follow this instructions and start building the passive income by promoting and acquiring the ability to sell other people products to reach financial independence and create our own products to boost our Botton line. Learn to monetize our passions by choosing the niches that makes us happy. We have many different products we choose from and start building the email lists. Collecting emails of buyers and potential buyers are critical when building wealth. Remember that wealth is measure in time no dollars. We must take the monthly income divided by the monthly expenses, then the number is the amount of months we have to live without working. Here our mission is to elevate the financial well being of all our partners. First go create three free accounts at the following website: Clickbank: https://bit.ly/createclickbankaccount Digital Store 24: https://bit.ly/digit24 Email Auto Responder: https://bit.ly/emailautoresponderpro Once the accounts have been created. Find products that are winning already on the marketplace. Look for conversion rate and commission amount per sale. Create a one page website at google sites for free and attach articles related to the topic on the website with the call of action at the end (unique affiliate link from a product of Clickbank or digital store). Watch the first sale come through. Find Facebook groups where members are looking for ways to improve and provide value and offer link at the end. Follow us on instagram: https://www.instagram.com/masterinvestor Stay tune with more content that will increase the cash flow. We show all of our partners how to increase cash flow by acquiring and building more assets in the asset column. #masterinvestor #entrepreneurs #cashflow #buildingassets #investing --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/masterinvestor/message
“Understanding your point of differentiation is key.” @HectorIanG #DTCPOD“If you're going to be serving in a large market, hundreds of thousands people are going to be eating your product or drinking your product so you want to make sure that it's as safe as it could possibly be.” @HectorIanG #DTCPOD“You have to be putting a product out there and engaging and thinking about what it takes to take it to the next level at the same time .” @HectorIanG #DTCPOD“Food items act differently in different environments and situations, so you need to be mindful of those variables.” @HectorIanG #DTCPOD“You can go far in a business with one product if you really focus on on delivering an amazing experience” @HectorIanG #DTCPODWe Speak About:[01:01] Hector introduces himself and JOI [02:21] How JOI became a business opportunity[05:05] What to be aware of when working with CPG[07:26] The transition from tabletop to manufacturing at scale [11:19] Elements to consider when scaling [14:13] Characteristics to look for in fulfillment partnership [18:38] Defining internal and external fulfillment [22:08] Balancing the bundles [25:12] How to continue innovating the product line[28:41] Challenges faced as a CEO and advice to other CEO's[31:35] What's next for JOI and where to find Hector onlineHow to go from your kitchen to manufacturing at scaleHector Gutierrez, CEO of JOI, joins the POD to give some insight on manufacturing and operations for JOI.JOI is a brand that specializes in plant milk concentrates.Hector recognized that there was a growing demand for clean, healthy, and sustainable eating, and he helped to develop a label that accommodated this need.A common approach taken when creating products for consumption is to start in the kitchen, and Hector discusses there successful strategy from taking the brand from tabletop to mass selling.Hector recognizes that products are bound to change when the environment in which they are created changes, and accommodating for this the best you can is an essential factor for sustainable growth.Growing your product requires talking to customersJOI stands out as an eCommerce brand company for its versatile, clean, and sustainable plant-based products.The brand has experienced continuous sustained growth by listening to their customers and being open to change as demand grows.Hector takes a strategic approach to achieving successful growth considering what can be done by the brand before deciding what needs to be done by a fulfillment partner. The brand has fostered further growth by innovating the product line and understanding how to accommodate all the factors of nation wide shipping.Hector recommends taking the time to look at every aspect of the brand to determine if you are going in the right direction.Stay tuned as Hector discusses how JOI went from tabletop to mass selling, and the operational procedures that got him there.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:JOI's website: https://addjoi.com/Hector Gutierrez's twitter: https://twitter.com/HectorIanG
“If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD“The other thing that this text does really well is outline all of the different products that are going to be included” @jayde3sai #DTCPODWe Speak About:[00:30] Casper's cross-selling email strategy [02:48] Kopari's SMS outlineGrab this email from Casper and this SMS outline strategy from KopariIn today's episode of fantastic emails and texts, we're looking at content from Casper and and KopariCasper is a global brand that creates sleep essentials, while Kopari develops coconut based skincare productsCasper sends out a great outline email that promotes cross-selling, while Kopari has an awesome SMS that advertises their products with UGC.Stay tuned as we dive into an awesome email from Casper and a visual SMS strategy from KopariIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Casper email example: https://twitter.com/KAEBEEBUI/status/1438852815363923971Where to find Kopari's SMS with UGC: https://fantastictexts.com/beauty/
“We were tapping into a market that was really underserved, which was products with clean formulations” @thats_a_moret #DTCPOD“The only difference between an entrepreneur and everybody else is they had the guts to go out and do it.” @thats_a_moret #DTCPOD“After the first six months, you're going to learn so much and you're going to want to change everything.” @thats_a_moret #DTCPODWhen you're trying to grow and scale a company, you have to make decisions on the fly and learn how to get really good at that.” @thats_a_moret #DTCPOD“The more friction, the less likely we are to convert people to customers” @thats_a_moret #DTCPODWe Speak About:[01:04] Sarah introduces herself and Curie [02:43] How Curie became a business opportunity[06:34] The business growth journey [11:10] The importance of networking and embracing change [15:51] An essential skill set for running a business [19:30] Questions to ask customers[23:53] Differentiating the product line[26:58] adding to the customer experience[29:59] Innovation, partnerships, and QR codes[33:26] What's next for Curie and where to find Sarah Moret onlineHow Curie targeted an underserved need and created a business opportunity Sarah Moret, Co-founder and CEO of Curie, joins the POD to give some insight on the business's growth, marketing strategy, and how the brand got started. Curie is a brand that develops natural and effective body care products Sarah recognized that when it comes to hygiene and deodorant, there is an increasing desire among customers for clean and effective ingredients. To fill this gap, Sarah created a brand that catered toward this efficacy A unique approach was taken to achieve organic growth by using social media as the primary source of advertising, and networking to as many people as possible to create word of mouth brand awareness Sarah recognizes that the beginning stages of starting a business should be heavily open to change as you learn more about your customers Customer feedback is crucial to driving growthCurie stands out as an eCommerce bodycare company for its effective and safe products. The brand has experienced growth and retention by prioritizing customer feedback to improve their products and differentiating themselves from the competition. Sarah takes a unique approach to achieving successful growth being open to change within any aspect of the business as she learns more about her customers The brand has fostered further growth by making quick decisions and not wasting time when it comes to solving a problem.Sarah recommends reaching out to loyal customs for input on how to better your business. Stay tuned as Sarah discusses how Curie stays ahead of its competitors and creative marketing strategiesIf you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Curie's website: https://curiebod.com/Sarah Moret's twitter: https://twitter.com/thats_a_moret
“If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy.” @jayde3sai #DTCPOD“If you have a product that can either improve someone's life or improve someone's situation, showing before and after pictures could be really useful.” @jayde3sai #DTCPODWe Speak About:[01:03] Kettle & Fire's educational email[03:39] Snow's before and after SMS strategy Try this email from Kettle & Fire and this SMS image strategy from SnowIn today's episode of fantastic emails and texts, we're looking at content from Kettle & Fire and SnowSnow is a brand that creates revolutionary products for oral care, while Kettle & Fire develops bone broth made with bones from organically raised chickens or cattleKettle & Fire sends out a great educational email to inform customers of the benefits of bone broth, while Snow has an awesome SMS that shows how their products can improve your lifeStay tuned as we dive into an awesome email from Kettle & Fire and a visual SMS strategy from Snow If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:See Kettle & Fire's educational email: https://twitter.com/debgotwired/status/1431998137225203719Where to find Snow's SMS from the episode: https://fantastictexts.com/DTC POD episode with Kettle & Fire: https://trend.io/blog/kettle-and-fire-marketing-growth-strategy
“I'm passionate about working with eCommerce founders to help them build a business that works better for them” @a_brawn #DTCPOD“I started to think about ways to build a business that was lot less reliant on me and it flipped around my relationship with work, and it put me in a position where I could be more valuable to my company.” @a_brawn #DTCPOD“Start thinking about the relationships you have with other people in your business as opportunities to build and expand on trust and to unlock growth.” @a_brawn #DTCPOD“Find a hero product to grow, and once you start to feel the pull back on your advertising, look at developing other products that are complementary and will allow your brand to expand.” @a_brawn #DTCPOD“Spend more time on the Merchandising than on the fancy marketing, and you'll probably have more success.” @a_brawn #DTCPODWe Speak About:[01:04] Austin introduces himself and Brand Growth Experts [02:38] Time and resource management[06:03] An essential element for brand enrichment and freedom[10:41] Tasks to delegate early on[13:17] A unique hiring process test to balance a brands' method of operation[16:40] Brand growth from a metrics perspective [20:48] When to expand or double down your products [26:32] There is more than one version of success[29:27] What's next for Austin Brawner and where to find him onlineHow Brand Growth Experts method of freedom leads to profit Austin Brawner, CEO of Brand Growth Experts, joins the POD to give some insight on brand growth, business mindsets, and product strategies. Brand Growth Experts is a marketing agency that helps early stage store owners achieve growth in their businesses while freeing up more time to do what they loveAustin recognized that when it comes to building a business, it is common to feel overworked and reach a burnout. To avoid this problem he has created a brand that fosters opportunities of enrichment for companies as a whole. Approaches are taken to allow more freedom and room to be creative by identifying the methods of operation within a business and outsourcing skill sets that are currently weakened within the company. Austin recognizes that there is not a right and wrong way to grow a business and success comes from your mindset about the business.Delegation is key to scaling in DTCBrand Growth Experts stands out as a marketing company that prioritizes an underused element for brand growth… freedom. The brand has learned from experience that a business must balance out their skill set within an organization, and freedom comes from trusting your workers and letting go of total control.Austin suggests looking for the things that are repeatable in your business that can be systematized, and then begin delegating those tasks to free up your time to focus on the bigger picture.The brand has fostered further growth opportunities for brands by locating a hero product before expanding. Austin recommends fostering empowerment and trust within your brand, because what you believe about your business is what it will become.Stay tuned as Austin discusses additional factors for success he has learned from working with other brands . If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Brand Growth Expert's website: https://www.brandgrowthexperts.com/Austin Brawner's website http://www.austinbrawner.com/Austin Brawner twitter: https://twitter.com/a_brawn
“People are more likely to not unsubscribe when you allow them to opt out of emails that potentially don't fit them.” @jadesai94 #DTCPOD“Make sure that your SMS strategy really lines up with what your brand is about.” @jadesai94 #DTCPODWe Speak About:[00:44] Breaking down GrooveLife's segmenting email strategy [03:29] Not Pot's pre- purchase SMS strategy Steal this email from GrooveLife and this direct SMS strategy from Not Pot In today's episode of fantastic emails and texts, we're looking at content from GrooveLife and Not PotGrooveLife is a brand that stands out for producing top-of-the-line active lifestyle accessories, while Not Pot develops vegan CBD products.GrooveLife sends out a great email that segments their users and prevents unsubscribes while Not Pot has SMS strategy that sets expectations and curates loyal followers.Stay tuned as we dive into an awesome email from GrooveLife and an informative SMS strategy from Not Pot .If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:GrooveLife's opt-out email: https://twitter.com/BryantGarvin/status/1386820671271882752Not Pot's strong SMS strategy: https://blueprint.store/post/5-food-beverage-brands-killing-it-with-sms-marketing
“Trust breeds bravery, and when you're in innovation you're asking a lot of your clients and your customers to take a leap of faith with you” @OrchidBertelsen #DTCPOD“Your agency is only going to be as good as you let them” @OrchidBertelsen #DTCPOD“Every opportunity where someone is seeing your brand for either the first time or the 10th time is an opportunity to convert them.” @OrchidBertelsen #DTCPOD“When it comes to the Metaverse and towing into this digital world, we have to think beyond product placement.” @OrchidBertelsen #DTCPOD“A successful brand that is going to play in the digital space knows their consumer extremely well, but also knows most importantly the parameters and the confines of their brand.” @OrchidBertelsen #DTCPODWe Speak About:[00:53] Orchid introduces herself and Nestle [03:10] Past experiences that strengthen a skillset in brand strategy and innovation[06:57] The shift in marketing and why commerce is everybody's job [09:51] Embracing digital change [11:30] Ideation does not equal innovation [15:31] Success metrics for emerging technologies [21:07] Up and coming technologies to get excited about[24:40] What's emerging in the CPG space for digital products [28:47] Pushing brands into new places to maintain relevance [33:52] What's next for Nestle and where to find Orchid onlineTechnology is continually changing and DTC must keep upOrchid Bertelsen, head of Consumer Experience Strategy & Innovation at Nestle, joins the POD to give some insight into emerging technologies and marketing strategies from a large brand perspectiveNestle is one the world's largest food and beverage companies, passionate about unlocking the power of food to enhance quality of life for everyoneOrchid has a unique skill set in marketing technologies, and understands that technology is innovating faster than ever before and if brands want to stay top of mind for consumers they have to keep up.Her role involves analyzing, creating, and implementing the success metrics for digital marketing Orchid recognizes that as the commerce world becomes increasingly competitive, a brand has to strategically think about where they are trying to get to and then build a plan that is differentiated enough to get them thereSometimes in DTC, You have to keep upOrchid Bertelson dives into her knowledge of the digital marketing world and how stay top of mind for consumersShe emphasizes her success at Nestle involves an understanding that consumers are given a platform like never before and it is important to listen while creating a workspace where everyone understands commerce is part of their job.Orchid breaks down why performance metrics for innovation are difficult to measure and how to analyze them. She has fostered further success by focusing on new business models and keeping a close eye on emerging technology.Orchid recommends fostering trust with customers to further their customer experienceStay tuned as Orchid discusses great customer experiences from a large brand perspective and innovation.If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Nestle: https://www.nestle.com/Orchid Bertelson's twitter: https://twitter.com/OrchidBertelsen
“If you have different values, features, or quality items you can use this in an email to highlight how your brand compares to competitors.” @jadesai94 #DTCPOD“Instead of you grabbing the phone number, Usual Wines takes the approach of having people message you.” @jadesai94 #DTCPODWe Speak About:[00:44] Breaking down Felix Gray's differentiation email[03:48] Usual Wine's SMS strategy Try this email from Felix Gray and this SMS strategy from Usual Wines that has make your customer text youIn today's episode of fantastic emails and texts, we're looking at content from Felix Gray and Usual Wines.Felix Gray is a brand that differentiates itself by providing high-quality Blue Light eyewear while Usual Wines is a brand that takes an artful approach to making real wine and delivering it in generous single-serve glasses. Felix Gray sends out a great email that differentiates itself from competitors and Usual Wines has an unusual strategy to get customers to text firstStay tuned as we dive into an awesome email from Felix Gray and a unique SMS style from Usual Wines. If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Felix Gray's email on differentiation: https://reallygoodemails.com/emails/what-makes-us-differentUsual Wines website with SMS capture at the bottom: https://usualwines.com/
We are back! After our short break in episode 32 of The Arena: A Multiplatform Gaming News Podcast, Host Expat, Co-Host Dan and Special Guest Twitch Streamer Burlymengaming discuss the Cyberpunk 2077 1.2 update, No Man's Sky getting another update, Microsoft potentially buying Discord and in our Japan Focus Nakamura Ikumi is starting her own studio. In the Topic of the Show we discuss the Sony digital store closures and how games are being preserved. Also the new game releases for the week of April 5th through the 11th and PS Plus and Xbox Live Gold games for April. Thank you all for your continued support! We appreciate you and look forward to bringing you all more exciting content! Come join The Arena Podcast Discord to chat with The Arena Podcast community! https://discord.gg/eyQGs8w Subscribe to Expat2020 Gaming YouTube:https://www.youtube.com/channel/UCxBP7Zv4sQrXiBPwd0ZV5vw?view_as=subscriber as well as our new YouTube Channel: The Arena Citadel https://www.youtube.com/channel/UCrJUKR0PBeEr_mDtRSLkgVQ
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