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Send us a textRevealing The Forbidden Ceremony: Healing The Mind, Body, And Soul#spirituality #alternativehealing #psychedelics #alternativemedicine #ceremonies #military #music Scottie is a West Point grad and retired military officer turned hippie musician and plant medicine facilitator. He's dedicated his life to helping people heal through whatever means suits them - with a particular focus on psychedelic medicines and holistic therapy informed by indigenous practices.Website: https://escuela.coyotipi.com/Facebook: https://www.facebook.com/scottieschneidermovesInstagram: https://www.instagram.com/coyotipi/Linkedin: https://www.linkedin.com/in/scottieschneider/Youtube: https://www.youtube.com/@Coyotipi-t3cThanks for tuning in, please be sure to click that subscribe button and give this a thumbs up!!Email: thevibesbroadcast@gmail.comInstagram: https://www.instagram.com/listen_to_the_vibes_/Facebook: https://www.facebook.com/thevibesbroadcastnetworkLinktree: https://linktr.ee/the_vibes_broadcastTikTok: https://vm.tiktok.com/ZMeuTVRv2/Twitter: https://twitter.com/TheVibesBrdcstTruth: https://truthsocial.com/@KoyoteFor all our social media and other links, go to: Linktree: https://linktr.ee/the_vibes_broadcastPlease subscribe, like, and share!
Send us a textIn this episode I'm taking you through some really cool Rock and Roll double stops all the way from the 50's - Think Chuck Berry, John Lee Hooker & Hubert Sumlin! Download the Triad Method: https://thebluesguitarshow.com/the-triad-method/Support the showTo get your hands on THE TRIAD METHOD: https://thebluesguitarshow.com/product/the-triad-method/Become a Blues Guitar Show Member: https://www.buzzsprout.com/950998/subscribeHead over to www.thebluesguitarshow.com to subscribe to the mailing list
Send us a text “James Oliver is regarded as one of the finest players of the next generation.”-Jersey Evening PostJames Oliver is one of the UK's busiest acts playing over 300 gigs a year all over the UK, Europe, and the USA!He has performed over 3000 gigs and shared the stage with many acts including Albert Lee, Bill Kirchen, Deke Leonard, Greg Koch, Walter Trout, Steve Gibbons, Billy Bremner, Geraint Watkins, and many others.In 2020 James won the UK Blues Awards Emerging Artist of the Year and has since been nominated 3 additional times.James Oliver released 2 studio albums 3 live albums and his album Twang was #1 on Amazon Blues Charts for 3 weeks. James is currently working on a new record with legendary producer, John Leckie.“One of the UK's most revered and incredible next generation guitar masters”-Giles Robson (UK Blues Harp Legend)Become a plus member now: https://www.buzzsprout.com/950998/subscribe Download the Triad Method: https://thebluesguitarshow.com/the-triad-method/Support the showTo get your hands on THE TRIAD METHOD: https://thebluesguitarshow.com/product/the-triad-method/Become a Blues Guitar Show Member: https://www.buzzsprout.com/950998/subscribeHead over to www.thebluesguitarshow.com to subscribe to the mailing list
In this episode of The Flipped Lifestyle Podcast, we get to talk to Kevin Depew, the creator of Relax and Learn Guitar. Kevin shares his journey from starting his online business to turning it into a full-time income. He emphasizes the benefits of having a supportive community, the value of consistency, and how his stress shifted from working a traditional job to being an entrepreneur. Kevin also discusses his YouTube strategy and email marketing techniques that keep his audience engaged and growing. Earn More, Live More, And Build A Life Of Freedom! Join Thousands of Families Who Have Transformed Their Lives by Building Online Businesses with Flipped Lifestyle™. Get the Tools, Training, and Support You Need to Flip Your Life!™" https://www.flippedlifestyle.com Join The Waiting List for My New Book (Available October 2024) TAKE CONTROL OF YOUR FINANCIAL FUTURE, REDEFINE YOUR LIFE-WORK BALANCE, AND START LIVING ON YOUR OWN TERMS. https://www.shanesams.com/
Send us a textIn this episode I'm taking you through some of the lessons I learned form being at music school. This was in response to a question sent in from Steve in Dallas. Download the Triad Method: https://thebluesguitarshow.com/the-triad-method/Support the showTo get your hands on THE TRIAD METHOD: https://thebluesguitarshow.com/product/the-triad-method/Become a Blues Guitar Show Member: https://www.buzzsprout.com/950998/subscribeHead over to www.thebluesguitarshow.com to subscribe to the mailing list
Send us a Text Message.In this episode we're looking at playing some solo 'back porch' style blues. This style is great for working on your timing, rhythm and fretboard knowledge. To get your hands on THE TRIAD METHOD: https://thebluesguitarshow.com/product/the-triad-method/Become a Blues Guitar Show Member: https://www.buzzsprout.com/950998/subscribeDownload the Triad Method: https://thebluesguitarshow.com/the-triad-method/Support the Show.To get your hands on THE TRIAD METHOD: https://thebluesguitarshow.com/product/the-triad-method/Become a Blues Guitar Show Member: https://www.buzzsprout.com/950998/subscribeHead over to www.thebluesguitarshow.com to subscribe to the mailing list
Subscriber-only episodeSend us a Text Message.Today we are looking at the intro licks from Chuck Berry's classic - Roll Over Beethoven. This part is steaming with double stops, pull offs, hammers and some scale mixing that just sounds awesome so not one to miss!Check the folder for this weeks TAB.If you're already a subscriber, grab this episodes TAB here: https://drive.google.com/drive/u/1/folders/1_WwAzYBpLKQBRAz942uqQb4u-C3PcvYzDownload the Triad Method: https://thebluesguitarshow.com/the-triad-method/
In this episode we are covering the awesome double-stop licks from Chuck Berry's No Particular Place to Go.If you want the TAB for this one make sure you're signed up to my mailing list over at www.thebluesguitarshow.comto get your hands on THE TRIAD METHOD: https://thebluesguitarshow.com/product/the-triad-method/Become a Blues Guitar Show Member: https://www.buzzsprout.com/950998/subscribeHead over to www.thebluesguitarshow.com to subscribe to the mailing listIf you find this stuff useful leave me a review on Spotify or Apple PodcastsShoot me a question to cover in the upcoming episodes by emailing ben@thebluesguitarshow.comDownload the Triad Method: https://thebluesguitarshow.com/the-triad-method/Support the show
Send us a Text Message.What stories do you tell yourself that keep you from progressing as an artist? Do you know your conscious and subconscious limiting beliefs? Do you ever productively procrastinate? They are a few of the topics and key issues that Chris Mazzara breaks down for us, and teaches us how to be aware of these questions and behaviors, and how to counter act them. Chris is a expert Life Coach, Strategist and Motivator who previously worked as one of Tony Robbins top coaches, and now has his own company Mazzara Coaching. This is an invaluable session you don't want to miss. You can also catch his valuable content on his podcast 5am Motivations.Mazzara Coaching Website: Mazzara Coaching Follow Chris on Instagram: @_mazzara_ or @mazzara_coaching4 AM. Motivations Podcast w/ Chris MazzaraFollow David Chiriboga:YoutubeInstagramSpotifyFacebookDavid Chiriboga Music
In this episode we're doing a bit of a deep dive on Albert king's solo style. We listen to a couple of different AK solos in the keys of A and G and learn some of his signature licks and discuss how we can inject a bit of his sound into ours.to get your hands on THE TRIAD METHOD: https://thebluesguitarshow.com/product/the-triad-method/We cover major and minor triads using shapes you already know! Head over to www.thebluesguitarshow.com to subscribe to the mailing listIf you find this stuff useful leave me a review on Spotify or Apple PodcastsBecome a Blues Guitar Show Member: https://www.buzzsprout.com/950998/subscribeShoot me a question to cover in the upcoming episodes by emailing ben@thebluesguitarshow.comFollow me on instagram @bluesguitarshowpodcastSupport the show
In this episode we go through the Clapton's version of the Freddie King song I'm Tore Down. This one has some awesome lead work and one of blues musics greatest rhythm riffs - it's a blast to play and a must know for any blues jam or gig.English rock musician Eric Clapton recorded "I'm Tore Down" for his 1994 blues tribute album From the Cradle.[3] For his recording, Clapton uses an arrangement close to King's original, including the falsetto vocal phrases and guitar fills. Reprise Records released a compact disc promotional single in 1994, which reached number five on Billboard's Mainstream Rock chart.[4] Clapton has performed the song on several occasions; live recordings appear on Live in Hyde Park (1997) and John Mayall's 70th Birthday Concert (2003). If you find this stuff useful leave me a review on Spotify or Apple PodcastsBecome a Blues Guitar Show Member: https://www.buzzsprout.com/950998/subscribeShoot me a question to cover in the upcoming episodes by emailing ben@thebluesguitarshow.comFollow me on instagram @bluesguitarshowpodcast Support the show
As production music composers, we often find ourselves reaching for virtual instruments first, but we also know that recording live instruments can bring magic to a cue!On today's episode, I welcome Emmy Award-winning composer, songwriter, guitarist, and host of the Songwriting for Guitar Podcast, Mike Meiers, to talk about how he uses real instruments on his tracks, and how we shouldn't be afraid to pick up a guitar – even if we don't really know what we're doing!Watch this episode on YouTube!https://youtu.be/9aSyxdrQVdE00:00 - Intro & Welcome03:36 - Interview with Mike Meiers56:24 - Outro & How You Can Support 52 Cues!Dave on the SFG Podcasthttps://www.songwritingforguitar.com/blog/episode-76-intro-to-production-musicSongwriting for Guitar - https://www.songwritingforguitar.com/SFG Podcast - https://www.songwritingforguitar.com/songwriting-for-guitar-podcastSFG Coaching - https://www.songwritingforguitar.com/SFGCoaching Join the 52 Cues Album Accelerator – a self-paced program with over 6.5 hours of video content, discussion threads, articles, and resources which guides you through the entire process of creating a production music album. Plus you'll receive a 90-minute, one-on-one session to listen through your album and discuss strategies for library placement. Head over to 52cues.com/accelerator to sign up today!
i started with wonderwall when i shoulda started with mary had a lil' lamb
Hellooo! Welcome to Let's make Japanese sentences! Today, we learned how to play the J pop song called ヤングアダルト (young adult) by マカロニえんぴつ！ We also went through the meaning of the lyrics in another episode so please check it out! みなさんはどんな楽器を弾きますか？
In this week's episode, I explore whether Yousician is the best way to learn guitar. Yousician is a Finnish interactive and educational music service that offers instant feedback to users as they play their instruments. With a gamified interface, the app offers courses, songs, and challenges to supplement their main learning pathway. Sounds good but is it the best way to learn guitar as Yousician claims?
I talk about my journey learning to play guitar and how I quit at an early age. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-wolf-network/message
In part one of a multi episode series, your hosts Rick, Tim, and Amanda discuss different tools necessary to become the ultimate guitarist. If you’re new to intermediate you’ll need to have resources to fuel your learning. Rick hand selected a few of what he believes are the best online resources to keep your progression alive. Check them out for yourself: *None of these resources are sponsors or affiliates. Guitar Tricks Trufire Jam Play Fender Play Guitareo Justin Guitar Tim Pierce Guitar Fretboard Confidential Active Melody Yousician Master Guitar Academy Learning Guitar Now Blues Guitar Institute Artistworks
Guitarist Zakk Jones teaches guitar lessons, holds a B.M. in Jazz Studies from Capital University and is currently an adjunct professor in the Conservatory of Music at Capital University in Columbus Ohio, has a band called the Zakk Jones Trio, and has a podcast called Beyond The Frets. He has played at Iconic venues such as The Troubadour in LA and countless others. He teaches you whatever style of music you want to learn on guitar and you will not find a more accomplished guitarist for guitar lessons out there. All of the information for booking him for guitar lessons and everything else can be found on his website. You can also support Zakk on his Patreon.https://zakkjones.com/Get cool Mark 2.0 Merch- https://daddy-brians-merch-2.creator-spring.com/SUBSCRIBE FOR MORE GREAT PODCASTS WITH ACTORS, MUSICIANS AND OTHERS IN ENTERTAINMENT. BE SURE TO CHECK OUT OUR RECENT EPISODES TOO.-----------------------------------------------------------------------------------follow all of theseInstagram- https://www.instagram.com/mark2.0_podcast/Twitter- https://twitter.com/M20podcastFacebook- https://www.facebook.com/mark2.0podcastofficial------------------------------------------------------------------------------------
Ask The Guitar Coach (International) - 283 Today's question: “Do Rock Guitarists need to learn Guitar Theory?” Welcome to Ask the Guitar Coach (ATGC), the ONLY podcast where we answer YOUR questions about playing and learning the Electric guitar. Hosted by Ioannis Anastassakis, program director of Elite Guitar Coaching. If you want your question to be featured in an upcoming episode - email it at the email address ioannis@ioannis.org and we will add it to the questions to be covered in a future episode of “Ask The Guitar Coach”!
In this week's episode, I discuss the pros & cons of learning guitar online vs in person. So if you are wondering which method of learning would be best for you, keep listening.
In this podcaset we introduce our next podcast series. Have you ever felt you wanted to take a big leap. Learn Guitar? Stand Up Comedy or what about a dance class? A small business?! When it comes to adulthood you think you will have it figured out. Guess again! Discovering passions makes a great life! We are starting this series with like minded people who are discovering ways to just live a great life! Hope you enjoy!
If you are over 40 and wondering if you have missed your chance at learning to play the guitar, then this episode is for you.
Ask The Guitar Coach (International) - 277 Today's question: “Top 5 Reasons you can't learn guitar from youtube!” Welcome to Ask the Guitar Coach (ATGC), the ONLY podcast where we answer YOUR questions about playing and learning the Electric guitar. Hosted by Ioannis Anastassakis, program director of Elite Guitar Coaching. If you want your question to be featured in an upcoming episode - email it at the email address ioannis@ioannis.org and we will add it to the questions to be covered in a future episode of “Ask The Guitar Coach”!
Learn more at acousticworld.net --- Support this podcast: https://anchor.fm/corbin-buff/support
Everyone knows you should learn guitar to level up in life. A guitar mindset will help improve all areas of your life. Join this deep discussion to discover the psychological, mental, and spiritual benefits of playing guitar. My guest is Dylan Asena, internationally-recognized guitarist, alumnus of the world-renowned Royal College of Music, and owner of The Asena Academy of Music. We also cover some simple guitar tips for beginners, and developing a guitar mindset to start playing and slaying immediately. Stay for the entire discussion to make guitar a powerful part of your self-improvement process and transformation toolkit. WATCH ON YOUTUBE https://www.youtube.com/watch?v=T1zwKa84iek&t=6644 ACCESS PRIVATE POSTS, CHAT, Q&As, COMMUNITY https://patreon.com/menshrine SUBSCRIBE FOR MORE ON THE TOPIC https://youtube.com/c/menshrine QUESTIONS? COMMENTS? https://www.instagram.com/jarenscott REQUEST A YOUTUBE VIDEO https://menshrine.com/video BOOK EXECUTIVE MEN'S COACHING https://menshrine.com/coaching Menshrine Join Menshrine: https://menshrine.com Instagram: https://instagram.com/menshrine Facebook: https://facebook.com/menshrine TikTok: https://tiktok.com/@menshrine Twitter: https://twitter.com/menshrine The Asena Academy of Music Guitar Lessons: https://asenaguitar.com/guitar-courses/ Instagram: https://www.instagram.com/asenaguitar/ *** ABOUT *** Welcome to Menshrine. For the modern man. Follow for masculine entertainment, dating advice, fitness, finances and fun! TOPICS IN THIS VIDEO • guitar mindset, learn guitar fast, benefits of playing guitar, playing guitar, guitar tips HASHTAGS #guitarmindset #guitar #music #selfimprovement #mindset
Guitarwank Episode 249 Oct 2021Support the show (https://www.patreon.com/GuitarWank)
In this workshop replay, Matt takes your questions and demos answers and exercises in real time. Take your playing to the next level with this interactive Q & A session.
Ever thought about learning guitar on youtube? In this episode I talk you through the no-nonsense pros and cons of learning this way and how to best utilize the platform to ensure you make the best possible progress with your guitar playing.For more courses & books head to www.benmartin-music.comFollow on insta @bluesguitarshowpodcast Grab your t-shirt at https://the-blues-guitar-show.creator-spring.com/Support the show (http://www.benmartin-music.com)
In this workshop replay, you learn how to develop a solo using repetition, spacing, rhythms, melodic alterations, and more. Everything you need to take your soloing to the next level is in this workshop.
Today, I uncover the secret weapon of great rhythm guitarists: guitar scales. Join me as I show how learning a little about scales can give you a lot of progress with your chords. Free Chord Guide: https://www.playguitaracademy.com/chordguide Show notes at: https://playguitarpodcast.com/why-should-i-learn-guitar-scales-the-real-reason-174/ Copyright ©2021 Play Guitar Academy
In this video, I'll show you some alternative instruments that will help you learn the basics of playing guitar. These 5 non-guitar instruments are great for beginners and even experienced players who want to learn something new. ★ What kind of guitar player are you? How should you practice? Take the quiz today: https://tonypolecastro.com/ ★ Get the show: https://tonypolecastro.com/get-acoustic-tuesday ★ FOLLOW on Instagram: https://www.instagram.com/tac.guitar/ If you've been struggling to learn how to play guitar, then I recommend learning some of the basics on these other instruments. These five non-guitar instruments can really help you get your fingers and ears in shape without ever touching a guitar! From the humble mandolin to the harmonica, I'll highlight what I've learned from each of these instruments. My hope is that you can walk away from this episode feeling inspired and excited to learn a new instrument — all in the hopes of finding fun, focus, and progress on your guitar journey! In addition to seeing which 5 non-guitar instruments can help you learn guitar, I want to tell you about C.J. from within the TAC Family and how he's finding progress on his guitar journey. Finally, I'll introduce you to Sierra Hull's new YouTube release, Eli West's new album, and Jeremy Garrett's Circles album as well. As always, you can catch Acoustic Tuesday at 10 am every Tuesday in these four places: Acoustic Life YouTube channel TAC Guitar Instagram Page Get show notes emailed directly to your inbox. Listen to audio-only below or in iTunes
Keep your fanmail coming in GsolesFanMail@gmail.com https://teespring.com/en-GB/stores/guitarsoles-podcast https://www.ormsbyguitars.com/
TAYLOR BARTON LAUNCHES A KALEIDOSCOPE OF BEAUTY AND HARMONY IN HER MUSICAL MEMOIR I PITCHED A TENT IN HELL LISTEN TO I PITCHED A TENT IN HELL ON AUDIBLE
In this episode Justin interviews guitarist Adam Levy. They talk about Adam's new e-book on Shell Chords and Adam demonstrates how to use them on the guitar. He. also tells us about his song "I Forgot About This Room" Adam Levy is a guitarist and songwriter with several original albums to his credit. He has also been featured on recordings by many esteemed artists including Norah Jones, Joe Henry, Allen Toussaint, and Vulfpeck. He has taught at University of Southern California, Los Angeles College of Music, and New York University. He is author of Play the Right Stuff [Alfred], as well as six TrueFire courses, and hosts the series Guitar Tips Pro on Patreon.
In this episode Justin interview Greg & Miles from Acoustic Alchemy. Acoustic Alchemy has received 3 Grammy awards for their music. They have been on the Contemporary Jazz scene for the last 3 decades. We talk about the inspiration behind a few Acoustic Alchemy songs, their recording process, and their latest "Live from Lockdown" videos.
Find out about a trap any musician can fall for and how it can trick you into thinking you're making progress.I'll share a story about two technically accomplished musicians who weren't able to improvise the simplest of solos. Once you learn how something like this can happen, you can avoid falling into the same trapCheck out the page for this episode here: https://guitargearfinder.com/podcast/episode-18/
Guitar Freaks Podcast is sponsored by FretDeck. Visit fretdeck.com to learn the guitar.
Albertina Rizzo is a comedy writer who has written for The Tonight Show, Late Night, and a couple Marvel series. Wow. But we're not here to talk about that. We're here to talk about how during quarantine, Albertina decided to finally pick up a guitar and try to learn how to play. Albertina is talks about how she is still "not good" at guitar (her words!), but how the focus required when first starting to learn a new instrument - or task of any kind - has been a welcome distraction. Follow Albertina on Twitter: https://twitter.com/albz
A New App Which Makes Use Of The Apple iWatch To Learn Guitar Is Arriving Soon... Heard of Wristruments yet? If not, check out this podcast which details the app, work and company set up by Joe Corcoran which helps people learn to play guitar by using your watch! Interested? Thought so, click for more... Joe Corcoran takes part in this podcast to outline his heading up of new and exciting app and a range of apps yet to come for instrumentalists and music teachers around the world. Check out this amazing new piece of technology that is about to hit the world of tech really soon. Wristruments for guitar is the first app in a whole host of new instrument specific apps being created to help beginners to advanced players and teachers connect with each other. Check out the podcast below and listen to Joe Corcoran who heads up Wristruments. SELL TO THE WORLD WITH SHOPIFY & GET 14 DAYS FREE The GMI guitar shop is powered by Shopify and we connect with hundreds of people all over the globe every month. If you, like thousands of other people would like to create a new income stream then there's probably no better way than with Shopify. Click the banner below to get a 14 day free trial through GMI and you'll also be helping to support GMI as we do receive a small one of fee for any new stores opened. GET 15% OF ALL GMI PRODUCTS AT OUR ONLINE STORE As a listener of our podcast we offer you 15% of any and all of our products found on the GMI Guitar Store. Visit our store by clicking the link, choose the products you wish and on checkout look for the COUPON CODE area. Add this code "GMI01" (no parenthesis!) and you will receive 15% of the total price of your entire order (cannot be combined with any other offer from GMI). NOTE: COPY & PASTE THE CODE AS SHOWN AS SOME CUSTOMERS HAVE INPUTTED THE CODE INCORRECTLY AND NOT RECEIVED THE 15% DISCOUNT. Podcast Ep 46 – Table Of Contents 2.58 Joe outlines what the app is all about. 6.34 An app that grades performance of the performer?! 5.38 The language that the app uses 8.46 The main features of the app. 11.30 Who exactly is Wristruments for? 15.38 Could the angle of the wrist be a problem for guitarists? 22.28 Some of the people behind Wristruments from around the world. 26.22 The emerging technology around Wristruments. 32.51 The trends in music and technology Links Wristruments: Get behind the Wristruments campaign, learn all about it and get a lifetime subscription by clicking this Indiegogo link. If you are viewing this link when the indiegogo campaign has finished, check out the Wristruments website. Thanks for listening to our latest podcast, we have another lined up and it will be appearing soon. If you enjoyed this podcast, then please check out all our other GMI - Guitar and Music Institute podcasts.
In this episode, Justin interview Blues guitarist Seth Rosenbloom. They talk about Seth's Blues influences. Seth dives into his latest album "Keep On Turning". They talk guitars and gear.
In this episode, Justin & guest co-host Stevan Hewett interview guitarist Andy McKee. We talk about Andy's guitar influences. Andy tells us about inspiration behind a few of his songs such as "Hunter's Moon" and "Rylynn". He also announces 4 EP's that he will release soon!
Guitar Freaks Podcast is sponsored by FretDeck. Visit fretdeck.com to learn the guitar.
Justin interviews Adam Levy on the podcast. Adam has had an impressive career. Touring and recording with Norah Jones for her first 3 albums. Adam's guitar work is masterful to say the least. Adam demonstrates how to solo over basic changes on the podcast and talks about his gear. Adam has a patreon called Guitar Tips Pro.
Learn guitar in a day? Marlene Hutchinson is a guitar teacher with that promise. In this episode of the Fret Success Guitar Show we chat about teaching guitar and provide some tips and tricks we've learnt along the way so far. Full Video interview of Facebook and YouTube. Hope you enjoy! Follow on Facebook: www.facebook.com/fretsuccess.com Follow on Instagram: www.instagram.com/fretsuccess_guitar_lessons Subscribe on YouTube: https://www.youtube.com/channel/UCk6VVyT7_nhnLeEagYYeW5g Thanks for stopping by! Dan Support the show (https://fretsuccess.com/fret-success-academy-sign-up/) --- Support this podcast: https://anchor.fm/the-fret-success-guitar-show/support
Doing Bits with Eshaan Akbar and Vittorio Angelone is a live broadcast event featuring top comedians working on brand new joke ideas that are quarantined in our heads until further notice.It might be offensive first time round, it might not come out right on the first go but we're here to figure it out and find the funny with feedback from you.Josh Weller is a comedian, comic book author, musician, and podcast host. He was born in England, raised in Malaysia and now lives in London.Weller's high energy brand of cleverly self-deprecating stand-up landed him on pro bills after just one year on the circuit. In addition to his live comedy work, Josh has developed a loyal fanbase for his online content, which includes sketches, live pub quizzes, professional trolling, animated stand-up comedy shorts, character work, and more. In 2020, he was included in Twitter's Valentine's Campaign, featured on billboards across the US and UK.Josh is also a successful broadcaster and presenter, having hosted and produced the popular Excitable Boy podcast (#6 on the iTunes Comedy chart, #13 on the worldwide iTunes chart), as well as the official Hard Rock Café podcast and the Vans Warped Tour podcast. He's currently the host of the Hard Rock Cafe's social video content, including Learn Guitar with Josh Weller.Josh is already well-known for his successful music career. Having signed with Universal Records as a teenager, he went on to tour the world as both a solo artist and the lead singer of popular punk act The Kenneths. He has performed on the Vans Warped Tour alongside The Offspring, The Descendants and Juliette Lewis, has drummed for Ray Davies at the Royal Variety Performance, released a Christmas single with Paloma Faith and has toured with Mumford & Sons, The Maccabees, and more.Josh recently appeared in an episode of BBC's Life Lessons with Alfie Brown and his darkly comic graphic novel, Die Already, was published by CollegeHumor.Instagrams:@doingbitslive@eshaanakbar@vittorioangelone@joshwellerjoshweller
Guitar Freaks Podcast is sponsored by FretDeck. Visit fretdeck.com to learn the guitar.
In this episode, Justin interview guitarist Matt Skaggs. We talk about Matt's influences, How he learned the guitar and the music he creates.
In today's episode, we celebrate with Kevin for crossing the 100 member mark. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast, we celebrate with Kevin for crossing the 100 member mark. Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We're your hosts Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. And we are super excited for a number of reasons in this episode of the Flipped Lifestyle Podcast. Yes, we have a member of our Flip Your Life Community back on the show today. It's a guest that we have had before. He's actually the most prolific guest in Flipped Lifestyle Podcast history. This is his fourth appearance on the Flipped Lifestyle Podcast. And this one is going to be a great one because we are celebrating a major milestone in this member's life. His online business, his membership has just crossed the 100 member mark. Welcome back to the Flipped Lifestyle Podcast, our good friend and member of the year at last year's Flip Your Life Live, Kevin Depew. Kevin, welcome back. Kevin Depew: Hey, what's going on guys? It's great to be here. Jocelyn Sams: We are so excited to talk to you today. We got a message not too long ago from Kevin. And he was really excited saying he had crossed over 100 members. And I think that it's safe to say, Kevin, that this was definitely not an overnight success. Kevin Depew: Yeah, this would be the polar opposite of overnight success. Shane Sams: Hey, success is success, right? And it usually takes a long time to become an overnight success. So, real quick, tell us a little bit. How many members do you have now? And- Kevin Depew: We're at ... Go ahead. Shane Sams: How many members do you have now? And tell us a bit about what your business is. Just remind everybody what's going on. Kevin Depew: Okay. Yeah. We are at 105 members. We run a website, relaxandlearnguitar.com where I teach folks over 40 how to play guitar, so they can relax, have fun, and be part of a great online community. Shane Sams: Man, I see your stuff in my newsfeed all the time because you know you see the stuff from your friends and stuff? And I just always see ... like, you always make me want to play guitar. I need to relax and learn ... I need to relax a little bit. I'm a little high strung. So, maybe I need to learn it. But man, that is so incredible just knowing your journey and knowing how long it's taken you to get to that 100 member mark. And that's a really big number for us because we tell everybody if you can get 100 people to give you $50 a month or 200 people to give you $25 a month, you can make real money. You could make $5,000 a month, $60,000 a year. And just getting 100 real people to give you money and you give them value and you make a difference in their life. Like, imagine if you were in your living room and you had 100 human beings pile into your living room right now, what would that look like? Your house would be spilling out into the streets because you couldn't fit 100 people into your house, right? Kevin Depew: Yes, very crowded. Shane Sams: Yes. And you've got 100 people that are in your thriving guitar-based community, man. And how long ago did you start Relax and Learn Guitar? What year did you start that in? Kevin Depew: So, my ... Let's see, a bunch of pivots and a bunch of changes. And Relax and Learn Guitar, first member was December of 2016. Shane Sams: Wow. Kevin Depew: Yeah, two and a half years. Shane Sams: Wow, that's amazing. And I love how you said many pivots because you had another website. I remember when you joined the Flip Your Life community. And in the show notes for today's episode, we'll put all of Kevin's other podcasts. Just a little reminder, I remember you came in and you said you posted your first idea in the forums. And I remember reading it, distinctly yours for some reason, I remember reading it and thinking, "That's horrible." Kevin Depew: What? Yeah! Shane Sams: "That is terrible. What are you ..." What was that idea? Jocelyn Sams: But of course, we never say that to our members. We say- Kevin Depew: No. Jocelyn Sams: "You might want to try something else." Shane Sams: I'll tell you what, I said it in private this time, Jocelyn. I'm going to be open and honest here, no sugar. I went to Jocelyn and I went, "No, Kevin." What was that original idea? Kevin Depew: Yeah. Well, I had a couple before I even joined the Flip Your Life community. The one that was original was a time management website, and then I was working with caregivers. I did a few other things. I was very much focused on the things I'd done in my work life. And then when I switched to, you would ask, "What do you want to do?" When I switched to something I was passionate about, that's when it really became much more clear what to do. Shane Sams: Yeah, it became easier. I always felt that after you ... Like, when you switched off of the work thing and you did go after something that you like, you know? Because I remember saying, "What do you want to do?" And you were, "I just want to help people learn how to play guitar because they need to relax, they need to chill out. This is my meditation, right? What if I could help other people do that?" And you were then on fire. And that kind of gave you the energy and the perseverance to kind of stick with it because your membership didn't take off right out of the gate, did it? Kevin Depew: No, not at all. It was very slow. Shane Sams: How long did it take you to get your first member, do you think? Kevin Depew: That was almost three months to get the first member. Shane Sams: Wow. Kevin Depew: And then it was kind of one or two a month for a while for a long while. And I just kept at it with creating content consistently and trying to be really responsive to folks I did have, answer their questions. Did a lot of phone calls with people just to talk to them. It was probably six or seven months before we started kind of seeing the Facebook ads start to work and get more emails that then led into the membership. Shane Sams: Interesting. Jocelyn Sams: Imagine that. You put in the work and good things happened in time. Wow. Kevin Depew: Yes. They are, it's pretty exciting now. Shane Sams: So, let's walk through this because I want to take everybody kind of today on a journey to 100 members because a lot of people listening right now, they're just like where you were. They have no members. Jocelyn Sams: And it sounds like such a lofty goal, you know? If you're just getting started, 100 members, "I don't even have one member, you know? How am I going to get 100?" Shane Sams: Right. So, let's kind of walk through that a little bit, and we'll bring it up to today and figure out how you actually crossed the century mark and you filled 100 people in your house, okay? So, you get your first member, right? We talked about that back on an earlier episode of the podcast. What was it like after that, though? Because you said it took like six or seven months before any kind of traction started building, even after you got that first member. What kind of kept you going in that phase? Because we've got a lot of members that post that first sale success story, but then they get really frustrated because it's like they've tasted the promised land, but they can't get in, you know? Like, they can't build momentum on it. So, what kept you going after you got that first sale and then that huge gap until some traction started building after that? Kevin Depew: Probably two things. Somewhere along the line about learning how to celebrate even small wins. So, even though you don't have your second, third, 20th customer who's paying in your membership, if you've got emails coming in with people asking questions, you have people sharing some of your information, you have people thanking you for what you are doing, that's probably a big part, celebrating kind of the small things along the way. And then, honestly it's probably the ... It was the Flip Your Life community I was really active in there and talking to other people that were on the same kind of journey and same questions and just kind of learning from them. And just kept trying. It wasn't really ... For me, it's never been a matter of if this is going to happen, it's always for me been, "When is this going to happen?" That's just my mindset. So, I'd say those two things. Jocelyn Sams: Yeah. I love how you talk about celebrating those small things. I think that's something that we are really bad at. I've talked about that on the podcast before because I think that we are such ambitious people. We've had such success in a lot of different areas, and we think that everything that we do is supposed to be a home run. And when it's not, it's so disappointing, you know? We feel this immense failure. And that's not a great way to be. And I love how you talk about just knowing that you're affecting one person, you're affecting four people, you know? Just all those little things adding up to be something really awesome. Shane Sams: Yeah. I love how you talked about the community too because that's a good filter, you know, when you're struggling in your business or when something's going wrong, as you're kind of surrounded by other people. And when you have a question, like, "Why is this ad not working?" But then you see someone else ask that question, you can kind of think to yourself, "Oh, it's not just me. Someone else is struggling with getting their ad to work, so maybe we can combine forces and work together." Or when you are not having success and then you log in and you see 10 success stories posted last night, right? Then you get to be like, "Wow, it is real. There's other people doing it. And I just have to keep going because my success is somewhere under one of these rocks. I've just got to keep flipping rocks." Kevin Depew: Yeah. My wife was much better at, and still is, about the celebrating part. And another kind of shift there was when she kind of saw, "Okay, this might work, there's people actually paying us," because it's all been ground up. She always says, "You built this from the ground up. You made the website, you've created the membership area. You're doing the videos. Be proud of that because a large amount of people don't even get to that point." So, she's much better at reminding me to celebrate small wins. Shane Sams: Yes. Most people don't even create their first course. It's just always an idea, right? It's a dream that's kind of stuck in your head. And until you get it out there and you build it brick by brick or you grow a grassroots following, it's never going to become a reality. But the cool thing about when you build a grassroots following is your business has deep roots and those people are loyal to you and those people care about what you're doing, and they feel a part of your community, right? Like, sometimes success can come too fast, and then it flames out like a forest fire. And that's not what we want. We always say we want to be a glacier. We want to build strength and size snowflake by snowflake until we are an unstoppable, immovable force just roaring down the gorge, right? And as you build that momentum, and as you build that foundation, your house is built on rock, not on sand. You can say, "Hey, I've got 105 members today. Tomorrow I'm going to have 110. And then the next day I'm going to have 120." And you just keep stacking those bricks until your foundation is so strong it holds this big huge awesome online business and you've got this amazing worldwide community of second life halfer guitar players chilling out around the campfire. Kevin Depew: Yes. Shane Sams: So, the ads start clicking, okay. What kind of happened next? So, when you saw the ads start to work, what happened there? Did you get to like 20 members or 25 members? What started happening with your ads? Kevin Depew: Yeah. I would say ... So, once the kind of cold ads started getting traction, then it was making the warm ad, repixeling. And I've just slowly moved it from $5 a day, $6 a day. We're at about $20 a day now on the ads. And it's just a cold ad and a warm ad to get folks onto the email list. I would say we got to probably 30 members by the end of 2000 ... See, I have to go back a little bit, end of 2017, I guess, about 30 people we had in the membership. And most of that was just paid traffic and ads was the primary way to get them. Shane Sams: What do you think was the biggest difference to where the cold ... That's that hard one, right? When people learn about us, warm ads, you can upload your email list, you can find people that follow you and target them. Jocelyn Sams: The people who have landed on your website. Shane Sams: Yeah, yeah, people who know about you. What do you think the difference was in getting a cold ad to work? Was it just targeting? Was it the ad itself? What do you think helped you turn the corner and get some traction there? Kevin Depew: When I had enough traffic to make a lookalike audience that was big. And then, doing a video. Video has been everything. So, when I was first starting out, and it seems kind of ironic, I'm playing guitar, but I didn't really have a YouTube channel. And yes, I mean, I built the website, I built the membership. And then everything else kind of came after that. But once I kind of embraced the live video, I was doing live video on Facebook. And then it's moved to the live video on YouTube. And once the ad changed to a video ad, that's when it moved. Shane Sams: Wow, that's amazing because people saw you playing, they could hear you playing. Kevin Depew: Yeah. Shane Sams: There was proof right there that you knew what you were doing and could teach someone. Jocelyn Sams: Well, and it also gives you somewhere to send people. So, like if somebody messages you on social media and says, "Hey, I found your stuff. It's pretty cool." You can say, "Well, check it out. I also have a YouTube channel." Kevin Depew: Yes. I always joke and say, "If it wasn't for Johnny Cash, I would not have a membership." Shane Sams: Why? Because that was the- Kevin Depew: That's the one ad. That Johnny Cash ad has done very well as far as learning how to play. Yeah. Shane Sams: Everybody wants to be Johnny Cash. Kevin Depew: Yeah. I do. Shane Sams: You've got to burn that ring of fire, man. You've got to burn that ring of fire. It's interesting you say that now for just everybody listening who's a beginner, cold ads are to people who don't know about you. The main thing for a cold ad to do is to create awareness and hopefully create an opt-in, where they can become more familiar with you, they can build that relationship with you. And cold traffic is everything. It's the life blood of your business. You have to be found by new people before ... to be able to grow your business and get more members because you can't just stay static. You can't just protect what you've already got. You've got to grow. So, the cold ad started creating enough awareness and traffic to make your warm ads work because everybody thinks, "I'm going to get a cold ad, they're going to opt-in, they're going to join. This is going to be amazing. It's all going to work flawlessly." But that's not true. Cold ads, they need to see you probably five or six times before they even recognize you enough to try to trust you, you know? Kevin Depew: Yes. Shane Sams: So, people are constantly seeing you strumming Johnny Cash in their newsfeed, right? Kevin Depew: That's the idea. Shane Sams: That's right. And eventually they say, "Who is this guy? He looks so relaxed while he's playing his guitar. Maybe I need to relax and play guitar." Kevin Depew: He makes it look easy, I bet I could do it. Shane Sams: He makes it look easy. Kevin Depew: Guess what? You can. Shane Sams: There you go everybody. You're going to learn how to play guitar before this episode is over. Get your guitar out, Kevin. All right, so in 2017 then, you got about 30 members, right? That's not making a living, but it's making something. Jocelyn Sams: Yeah, I mean that's no joke. Shane Sams: Exactly. Jocelyn Sams: Having 30 members. Shane Sams: You know? So, then you come in to Flip Your Life Live, which is in November ... I'm sorry, when was it? Jocelyn Sams: September. Kevin Depew: September 18. Shane Sams: September of 2018. So, you go into 2017 with about 30 members, how many members did you have coming into Flip Your Life Live in 2018? Kevin Depew: 51. The big change there is that Vicki was able to quit her full-time job in early 18 and really help. I mean, she's taken on all the social media posts, a lot of the promotion stuff, and kind of the bookkeeping part, which was just huge. So, we basically looked at each other and said, "It's not a matter of if, it's a matter of when. We're all in on this. And let's go to the live event." Shane Sams: Isn't it amazing how that first initial ... You know, some people feel discouraged when they have 25 or 30 members. And you're like, "No. This is creating a foundation. We've got enough money for ads. We've got enough money for you to come home. We're going to invest and go to this conference." And even though you were still grinding, like, let's be realistic, you added 20 members net in like seven, eight months, right? Kevin Depew: Yeah. Shane Sams: It wasn't this avalanche of members coming in, but you could feel those baby steps starting to creep and add up. She comes home, you split focus. Now you could worry about content, she can do the backend, you're coming to this event to be surrounded by people, and it's just starting to build. Jocelyn Sams: Let's talk about what happened after the event. So, you came to the event, both you and Vicki came to the event, which was awesome because it's the first time that we had met and in real life, you've been our member for a very long time. So, let's talk about what happened after that. Like, what did you implement as a result of being at the live event that helped you get to where you are now? Shane Sams: Because you've doubled. You've more than doubled the membership now, right? Kevin Depew: Yeah. Shane Sams: So, we're starting to see the magic numbers like 2X, 5X, 10X, right? Like, these things are starting to happen now. What's the big difference? Kevin Depew: I mean, I'm very much like if you tell me an idea to implement, I'm going to try it. So, I had my workbook, that was a big piece of just kind of going through the content from the event. The biggest part I would probably say though was I hooked up with some really great people and did a mastermind. We were talking monthly. One of those folks helped with a new Facebook ad that really took off and has increased the number of emails that we're getting. Shane Sams: And these are people you met at Flip Your Life Live? Kevin Depew: Yeah. Yeah. Yes. Shane Sams: Give them a shout out. Who was it? Kevin Depew: Shout out to Lauren from Corner of Hope and Mane. She's been- Shane Sams: I love it. Kevin Depew: ... Amazing with kind of Facebook ads and just marketing strategy stuff. Chris from Multiples, Living With Multiples, Leah from Mom Knows College. Those are the main folks. Shane Sams: It's so awesome because I know all those people. Like, when you say their names, I see their faces. Like, we have literally hugged and eaten food with all of those people from Flip Your Life community, right? And you know, I think we even sang happy birthday to Leah last year during the live event, right? We had 100 people- Kevin Depew: Yes, we did. Shane Sams: That was awesome. So, just amazing knowing that you came to that place and met those people and they helped you. Together, you all doubled your membership, right? Kevin Depew: Yes. Shane Sams: And it's so parallel to our journey because when we first started out, we were the same way. We were all alone, we didn't know if this was real. We were kind of making some money, but we were like, "Is it all going to go bankrupt next month?" And then we start building momentum, we go to a live event, we meet people, we form a mastermind. We do huge things. And I just hear that story so much. Jocelyn and I just came back from FlynnCon. We spoke at FlynnCon with Pat Flynn on stage. And we were there and on stage we were talking about what was the biggest inference maker. And we told a story about going to one of Pat Flynn's early events called a one day business breakthrough. And we met our good friends Cliff and Jessica LaRue, the selling family. And they were at Flynn Con. And we had dinner with them. And it was so crazy because three years later, we're still friends with people we met at this very first live event. And you just can't replace those kind of relationships or even put a numerical value on how those relationships impact your business. Kevin Depew: Right, yeah. It's been amazing. And we're in such different businesses, but we're in the same business, so that's the cool part. Shane Sams: That was a Kevin bomb. Kevin Depew: There we go. Shane Sams: Kevin just dropped a bomb on your heads about masterminds. Kevin Depew: Yeah. Jocelyn Sams: Yeah, and that's the thing is most of the people that we have been friends with for all this time, we're in totally different businesses too, but it's just knowing someone who's also willing to invest in themselves, most likely if they're willing to travel and spend the money to come to an event. They're not a total psycho. So, there's that. Shane Sams: Right. Jocelyn Sams: And no guarantees about that. But most likely that's the case. And just having those shared experiences, I just think there's really no substitute for that. Shane Sams: So, what other than ads have you done to grow your authority? To grow ... because I remember talking to you a lot about authority. Like, "Well, I'm just a guy who knows how to play guitar. I'm not Johnny Cash. Who's going to listen to me?" That's a big fear that a lot of people have. How did you kind of overcome that and grow your business? How did you build your authority from 50 to 100 members? How did you start leading your community and convince people, "Hey, this was the place where you needed to be?" Like, what other things did you do besides buying ads to grow your business? Kevin Depew: So, the game changer in 2019 has been challenges. We've done three of them this year, just finished one up in the middle of July, which is what pushed us over the 100 mark. So, it's a lot. I'll tell folks it's a lot of work, but it's really paid off for us. So, we've done, learn this song in five days, it's sent out to our ... we've got over 5,000 folks on our email list now. Shane Sams: Wow, that's incredible. Kevin Depew: Yeah. Shane Sams: Oh my gosh. Kevin Depew: Yeah, so it goes to the email list. And I've learned that I've tried running ads for the challenges and didn't have a lot of luck with that. So, I've just been focused on the folks already on the email list, getting them into this free challenge Facebook group. It's five nights. I do an email every morning with a PDF download of what we're going to work on. We go at seven o'clock every night five nights in a row with a different lesson each night. And at the end of the week, we've learned a song. And then I pitch the membership. And Vicki helps, the one who's kind of filming that and helping moderate the comments coming in. On the last challenge, we had over 300 people. So, about 100 probably by the end that were actually kind of viewing pretty consistently. And that's one of the questions I had for later, but those three challenges have gotten us over the 100 mark for sure. That's been the key. Shane Sams: I love this story because we always tell people there's only two ways to grow your business, roll up your sleeves or open your wallet. And usually, it's both. You've got to invest in ads, you've got to grow your list, and then you've got to go after the people on that list. And we go after our list in different ways, right? I love copywriting. I love writing letters to our people, right? We don't do any kind of affiliate promotions. Someone just sent me a message the other day and said, "I have never received a sales pitch from someone else in your email list, and I really appreciate that," because we're not constantly jumping on all these affiliate launch bandwagons, right? And I activate my list with this personal ... Like, I feel like I'm writing them a letter. And I almost expect people to write me back. I love it when people write me back. So, listen guys, If you get an email from me, hit reply, okay? I love hearing from you. Jocelyn Sams: You're going to have a bunch of emails. Shane Sams: I get enough as it is, but I want more. But I love how you have found another way to do it. Yours is like, "Okay, get awareness, get people on my list, but then invite them to this periodic quarterly maybe five day live thing." This isn't pre-recorded. You're manually having this engagement and this relationship with them because you know it works. You've found what works for your people and you guys are just hammering that now, right? So, what an amazing testimony of how rolling up your sleeves a little bit, opening your wallet a little bit, how that can kind of add fuel to the fire that you already started. How often are you doing the challenges? Kevin Depew: They've been about every six weeks. Let's see. I had one in March, May, July. So, six to seven weeks in between them. Shane Sams: That's a good gap. It's not quite every month, so there's a little like, "When's the next challenge?" You know? Kevin Depew: Yeah, if I wasn't working full-time, I could probably pull off the monthly. Shane Sams: Right. This makes me want to do a challenge, Jocelyn. Jocelyn Sams: I know. Shane Sams: We could do a come up with an idea challenge. Jocelyn Sams: I've had so many ideas about this and I have taken notes on it when we've talked to other people who are successfully running challenges, and yet we still have not done it. Shane Sams: We're not being prolific about doing it. I'm learning from you now, bro. Kevin Depew: Okay, great. Jocelyn Sams: I know, I have a lot of ideas about it. Shane Sams: Yeah. Like, I love how we do learn as much from our community. You probably have found this in your mastermind, you're all kind of peers and we're all kind of working. And some people are ahead, some people are behind. But you learn something new from each other every day, right? There's not a day that I don't log into the Flip Your Life community that I don't look over at Jocelyn and go, "Look what this person's doing. That is really smart." Right? Because none of us have all the answers. That's why community is so important because we have to do that. Where did you get the ideas for the challenges? Kevin Depew: I mean, Vicki had some of that. Lauren has helped with kind of that idea of saying, "You know, if you can get folks ..." Because before the challenges, I was doing weekly lives for probably seven or eight months both on Facebook and on YouTube. And we were getting folks to show up and like things and say positive things and they were getting things out of it. But they weren't clicking the link, the description. Shane Sams: Buy button. Right, right. Kevin Depew: They weren't taking that step. And I've learned too that in my audience, it takes a little while. So, there's folk that have been on my list for a year and come to two challenges before they join. But they're staying. So, I've had pretty good retention. Shane Sams: So, what I'm seeing develop here is we always talk about consistent, prolific, relentless, right? Like, you're consistently creating content, you've been super prolific with your content creation because you've been doing Facebook live, you've been doing YouTube live. Jocelyn Sams: And when something didn't work, you didn't just throw it all out the window and say, "Online business is not for me, better try something else." Shane Sams: Exactly. Jocelyn Sams: You tried something different. Shane Sams: That's right, and it worked. You just created an event that was more ... I don't know what to say. It's more- Kevin Depew: Interactive. Shane Sams: It's more interactive and bigger than your daily lives, okay? And you created this thing where you could relentlessly sell. Like, it's pretty relentless to say, "I'm blocking off a week and I'm going to get up and email these people every day manually. I'm going to go live with them at 7:00 PM at night, and then the last day I'm going to do a webinar." That's what we're talking about about being relentless, you know what I'm saying? So, dude, what a great job. I mean, I'm just so impressed by you, Kevin. I can't- Kevin Depew: Thanks. Shane Sams: I feel like it's awesome developing the friendships that we've developed in the Flip Your Life community. It's not a teacher, student relationship. We do teach a lot, but you're one of our friends. You're right down the road, you're a couple of hours away. And we've met you in person, and we're so impressed by you and everything you've accomplished. And we just know that you are a great example for everybody listening. Hey, real people can take something they love and turn it into a business, and they can go get 100 members. And if you can get one, you can get 100. And when you get to 100, you start opening your eyes and saying, "Wait a minute, could I get 1,000? I probably could. That's probably possible." And that's what we're going to try to move you to next, man. Kevin Depew: Okay, great. Thank you very much. Couldn't have done it without you guys and without the community for sure. Vicki and I are very appreciative. Jocelyn Sams: All right, Kevin, we appreciate your kind words about our community so much. And we appreciate you for being an awesome member for such a long time, being so relentless, just not giving up, and keeping pushing forward always. So, that is so awesome. Now, let's talk about what happens next for Relax and Learn Guitar. Shane Sams: So, 100's not enough. Kevin Depew: Okay, yeah, I'd like to increase. Shane Sams: You've got to become the guitar guy, that's what we want. So, what do you need help with right now? Are you stuck? Do you feel like there's good momentum? Or what's kind of holding you back? Kevin Depew: I'm probably just kind of question mark. So, probably the most specific, and it's kind of a specific nitty gritty question. So, the strategy for the first two challenges that we had done, we had done the five days, I left the videos in that Facebook group to replay for folks who couldn't make it to the live each night. And I left them in there for maybe four or five days past the challenge finishing. And kind of said, "Sign up now for the membership, and the videos are going to be taken down on Wednesday," or whatever. And I took them out of that group. People stayed in the group. Kevin Depew: This last time, we didn't take that approach. So, I don't know if I ... I want the events because I think that's really the answer, at least initially for a while. I think we can keep building the list, offering a challenge every six, eight weeks, whatever it is, and selling the membership that way. Do I leave all of that content in that free Facebook group just to play in between the challenges? Or does that make it less special? Shane Sams: You're recording each [crosstalk 00:28:47]. Kevin Depew: Yeah. Shane Sams: Are you doing a different song every challenge? Kevin Depew: Yes. Shane Sams: Okay. Kevin Depew: However, the first three nights of each challenge are very similar because we go through dexterity, finger exercises, chord, chord changes, rhythm. That's a very ... Like, part of that five day challenge, the first three days are very similar. The last two really gets into the new part of the songs. Shane Sams: Let me ask you this, how long is each lesson of the challenge? You said you go on at 7:00. How long is it? Kevin Depew: It's 30-45 minutes each night. Shane Sams: I just wonder if you couldn't do something differently and start creating evergreen funnels behind the live events. Like, I think you could get out of there, right? Take it out of the Facebook group. It has to disappear, the live parts, right? But what if you had challenges that were, "Learn this song in a day." And you structured it in a way where people could opt in. So, you take the challenges that you're using to sell your membership, you pull them out and you rebuild them as a course, okay? And it's like, rebuild them as an evergreen funnel. Like, you have a thing that says, "Learn Johnny Cash, Ring of Fire in a day. Click here." They opt in. And this is kind of a long opt in. We usually say a short opt in. But this is kind of a ... Philosophically it's can they get a result in a day? You could probably, if someone was obsessed and took a whole Saturday, they could spend 30 minutes, do one course. Spend 30 minutes ... Like, five hours longer, they'd be playing the song a little bit. Kevin Depew: Absolutely, yeah, because part of that 30 minutes is questions and answers, saying hello to people. The cool part is- Shane Sams: So, you can edit all of that out. Kevin Depew: Yeah. Yeah. Shane Sams: You know? And you could turn each one of these into just a pure evergreen opt in funnel. And it always pitches in the last lesson. Kevin Depew: Okay. Shane Sams: So, that might be some low hanging fruit where 5-10% of the people opting in could just go ahead and join you, right? And if they did one of these, even if they didn't do it or didn't join it, they would be so much more hyped for the live one, right? So, that's probably where you should take that content out. It's too valuable to leave it in there, okay? Kevin Depew: Okay. That's what I was kind of thinking. Yeah. Shane Sams: Yeah, and don't put it in your courses though. You could, you could put it there too. But use it as opt ins. Say, "Hey, learn this song in a day. Hi, I'm Kevin. I've got a challenge for you. You've always wanted to learn guitar, you've never known what to do. You've kind of messed around with it, but I'm going to teach you how to play a song in one day. All you got to do is get up, pour a cup of coffee, block off a couple hours, and three or four hours from now, you're going to be playing this song. Promise this is going to happen if you do the work. So, opt in, I'll give it to you for free." And now you've got kind of like an evergreen webinar, but you've structured it like a free course. Kevin Depew: Okay. Shane Sams: And then that will go ahead and start selling people and really warm them up because if they go do the live challenge then, how much easier is it to follow up, "If you loved doing the challenge by yourself, you're really going to love doing it with 300 people." Kevin Depew: Okay. Shane Sams: And that's where I would probably put that stuff is keep using it as leads, but make some evergreen funnels now, so you can kind of ... When you go eight weeks in between a challenge, it doesn't matter. You've got challenges running every day and you can have those on your sidebar, "Learn to play Ring of Fire. Learn to play a Nirvana song." Whatever, you just pick different genres because people will like different genres. And how many of those have you done so far? You said three or two? Kevin Depew: We've done three, yeah. Shane Sams: So, what songs? Kevin Depew: Did some Bob Dylan, some Hank Williams, and some Johnny Cash. Shane Sams: Oh my goodness, you've already got a nice little- Kevin Depew: Yeah, you've got to have the core, right? Shane Sams: Yeah, if you're not doing those guys, who are you going to do, right? Jocelyn Sams: Yeah, exactly. Kevin Depew: Yeah. Shane Sams: So, start some ads on those. Just go take a day or two to edit them and put some evergreen challenges on it. Just make sure you're pitching. The pitch needs to be in there at the end, right? Full blown pitch it at the end when they watch that last course, you're going to start picking up a lot more sales that way. Kevin Depew: So, you see this as an ... I mean, could I use it as an opt in and also to the email list? I mean, it could be part of the autoresponder. Shane Sams: Yes. Kevin Depew: Once they apply through, "Hey, I do live challenges, but you don't got to wait. You can do one now. Click here," kind of thing. Shane Sams: Yes. Jocelyn Sams: Absolutely. Shane Sams: And I would also put it in your member area so you can curate it because some people are like, what if they missed the Hank Williams Junior challenge and they join your membership? That can go in the community too. Kevin Depew: Yes, I already do that because at the end I say, "If you missed any of this or you would like the replays, you can slow the speed down, whatever you want to do, become a member and all of these challenges are inside the membership for sure." Jocelyn Sams: Perfect. Shane Sams: Yep. 100%. Jocelyn Sams: All right, Kevin. At this point in the call, we usually ask for an action step. But today, we want to know a little bit more about where you're heading more longterm and just your overall goals? So, what are you planning for the site? And what about for your life? Like, is there a magic number that you have to hit to maybe leave your job? Tell us just a little bit about that. Kevin Depew: Yeah, so goals is to keep growing this. I love what I'm doing in there, the interaction with the guys is amazing. And the messages I get back from them and the interactions about how much they've enjoyed and now are looking forward to things in their life is great. So, we want to keep growing that. And yes, we have a magic number. 300's kind of the low end of the magic number that we could probably make it work, but believe me, we've already talked about that. The goal is ... I joke and say this is my retirement plan. So, I'm not going to ever probably quit working, but I would like to quit working in a full-time job and work full-time for myself inside this membership and have that be kind of what I'm doing maybe two years out, I don't know. We'll see what happens. Jocelyn Sams: Yeah, and the cool thing is that when you do this kind of work, it doesn't feel like work because you do what you love every day. Shane Sams: That's right. Kevin Depew: Absolutely. Yeah. I want to hang out at home with my wife, work on the guitar stuff, and we just got a new puppy, so that's fun. Shane Sams: Hey, well listen, that puppy's going to grow up and maybe, maybe Relax and Learn Guitar moves to doing beach live challenges, right? Kevin Depew: I would love to do a live event too with my guys. Shane Sams: Yeah, sitting on a campfire on the beach, puppy running in the ocean, time to learn some Margaritaville or something, right? Kevin Depew: Yep. That's perfect. Shane Sams: We're ready to roll, man. Well, listen dude, we love you man. Like, we do. We're so impressed by you. You inspire us. Every time that I think about, "Man, I wish someone would do this," or, "I wish we could do that." I'm just like, "Man, look at Kevin Depew. Look what he's done." When you hit the 100 member mark, dude, I cried. I am not lying. You can ask Jocelyn. I was sitting on my couch and Jocelyn told me about it, and I cried, dude. I just was so proud. Jocelyn Sams: I think we've had the most celebratory ... I don't even know what you'd call it. Shane Sams: Moments or whatever. Jocelyn Sams: Yeah, about your successes because we've just been with you since the very beginning. Kevin Depew: Yeah. Jocelyn Sams: I can remember being upstairs and Shane yelling to me that you got your first member, you know? We were both like, "Yeah." We were screaming in the house. Kevin Depew: That's awesome. Shane Sams: Yeah, it really is our life blood to hear these success stories, not because we helped do it or helped in any way. You did the work, you made the investment. But it's just we know that people's lives are changing. And 100 members, man, if you can get 100, you can get 1,000, right? It might take a couple of years, but you're going to get there. And I know you're going to do the work. I know you guys are going to keep investing. And we are just so happy for you guys and we are so proud of you guys. And we're just thankful for the example that you set inside of the Flip Your Life community. And we're super thankful that you've came on the podcast four times now. And we just keep sharing you, we just keep begging you to come on to share your story because I know you're inspiring other people out there, man. We just really appreciate you. Kevin Depew: The feeling ... it's absolutely mutual. I am so appreciative for the work you guys have done and what you've created to help me and Vicki and a lot of other people. And just honored to be part of it and flattered for the compliments. So, thank you. One more thing, another part that was very important in the success was the one on one coaching with you guys through Voxer that happened right after that live event. So very helpful to be able to say, "I've got a question today." And it was like, I think I got a question a day. And I absolutely used that every day. And then, to get an answer back from you guys, that was a really, really important part of this too as well. Shane Sams: Man, I appreciate that. That's why that program exists. We usually reach out to people when we see them on the verge of something crazy, you know? When we know they're at the tipping point, but maybe they're frustrated, or maybe they don't know exactly how to handle the next step, that's when we reach out to people in the coaching program. And I love people like you, Kevin, who come into our Voxer program or one-on-one coaching because I know you're going to take action on what we say, right? We talk about it. We figure out a solution. And within 24 hours, Kevin's knocked it out and got his next member. So, man, you killed it in the Voxer program. And it's there just for that reason. Shane Sams: Wow, that wraps up our amazing interview with Kevin Depew. What an awesome, inspiring, incredible dude that guy is. Him and his wife are action takers extraordinaire. They're an awesome example of what can happen when you invest in yourself, when you roll up your sleeves and you do the work, you can build a life changing online business. You can literally grow from zero to 100 members and change your life and the lives of all of those people who are in your membership. We would love to help you guys achieve this kind of success. We have dedicated our lives to helping other families do what we did, start an online business, turn it into a membership, get that recurring revenue, grow to 100 members. Imagine having 100 people giving you $50 a month. That's $60,000 a year. You can take control of your life and you can change your family's future. And you can do it inside our Flip Your Life community. Shane Sams: So, if you'd like to learn more about the Flip Your Life community, if you'd like to come hang out with us, if you'd like to come hang out with Kevin Depew, all you have to do is go to Flippedlifestyle.com/flipyourlife. That's F-L-I-P-P-E-D lifestyle.com/flipyourlife. We have programs available for every budget and every ability level, and we would love you to join the community today. Shane Sams: All right, guys, that's all the time we have for this week. Before we close the show, we would love to share a Bible verse with you. Jocelyn and I get a lot of our inspiration and motivation from the Bible, and I've got a great verse for you today. In Galatians chapter six, verse nine, the Bible says, "Let us not become weary in doing good, for at the proper time, we will reap a harvest if we do not give up." So, be like Kevin, be like Kevin Depew. Go out there, keep grinding, keep hustling, keep investing, and you too will reap a harvest when the time is right. Until next time, guys, get out there, take action, and do whatever it takes to flip your life. We'll see you then. Jocelyn Sams: Bye. Kevin's past episodes: FL 103 - We help Kevin gain traction for his guitar tutorial website FL 194 - We help Kevin find more organic traffic and find the right people to join his membership FL 283 - Sales Funnel Strategy from Opt-In to Pitch Links and resources mentioned on today's show: Kevin's Website, Relax and Learn Guitar Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community PROLIFIC Monthly Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife
In today's episode, we help Kevin develop a sales pitch for his online membership. FULL TRANSCRIPT Jocelyn Sams: Hey, y'all. On today's podcast, we help Kevin develop a sales pitch for his online membership. Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always come before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on, everybody? Welcome back to the Flipped Lifestyle Podcast. It is a beautiful sunny day here in Kentucky, and we are super excited to welcome back a former guest on the Flipped Lifestyle Podcast, a long time member, one of our moderators, and last year's Flip Your Life Member of the Year, Kevin DePew. Welcome back to the show, man. Kevin DePew: Hey, thank you. Very excited to be here. Jocelyn Sams: Member of the Year. Shane Sams: The Member of the Year. We're gonna talk about that. We're gonna talk about that in a minute, though. Kevin DePew: I'm surprised by that, yes. Jocelyn Sams: Yeah, it was really exciting. We presented Kevin with a special award at last year's live event, and we got to meet him in person for the first time. And it was just a really, really great time. We're gonna get into that just a little bit more in a few minutes, but before we talk about all that, let's get into a little bit about you, for people who maybe have not listened to your other podcast or don't know you. Tell us a little bit about you, your background, and what you do online. Kevin DePew: Yeah. My name is Kevin. I am been doing this online business thing for a little while, I'd say a little over two years we've been doing relaxandlearnguitar.com, we being my wife Vicky, who helps me a lot with this now. We are empty nesters, have had many, many years in corporate America, working with various jobs, mostly with families and children. Vicky worked with seniors for awhile. And I about three years ago just heard you guys on, I think, Pat Flynn is how I found you guys, and the tractor story, and I just kind of from there went, "This is amazing. I think this is something I need to look into." Started listening to your podcast, joined your membership, and it's been fantastic. It's been life changing, honestly. It's been really good. Shane Sams: That's awesome, man. I love to hear that. I love people who like, I literally know every minute of their story online, because I feel like I know everything you've ever done. Jocelyn Sams: And it's kind of hard not to just jump right in, because we already know all these things about you, but I just want to make sure that the listeners know how cool of a person you are. Shane Sams: When you joined the community, remember you had some crazy other idea? Kevin DePew: Yeah, the guitar thing is probably idea number four or five. Shane Sams: What was the thing you were doing when you first came in, though? Kevin DePew: Oh, gosh, it was either a combination of time management or creativity or ... Jocelyn Sams: Yes. Shane Sams: Yeah, it was something about the creativity thing, and I remember you posted in the forum one day, and you were like, "What do you guys think?" Jocelyn Sams: We're like, "No." Shane Sams: I'm like, "Kevin, man, I don't usually say this, but this is awful. This is terrible. You don't even seem like you like this. What are you doing, man?" Then I remember specifically asking you in the forums, though, "Dude, what do you want to do? What do you want to do?" And you literally were like, "Man, I just want to relax, play guitar." Kevin DePew: And now here we are. Shane Sams: And now you have a website called Relax and Learn Guitar. It's funny how that works out. Going back just a little bit, how did it help you to pick something that you wanted to do, not that you thought might work? How did that help? Because you've stuck with this now for a while. We're gonna talk a little bit about your membership growth and the future of your business, but how did that help when you made that transition? Kevin DePew: Oh yeah, absolutely. I mean, first starting out, it was just in my head a lot, exactly what should I do that people are gonna look for? It was very new to the whole online business thing. It was a good part to kind of learn how to build a website and how to have a lead magnet, so I learned a lot of good stuff there, but when it wasn't taking off or getting any traction, I think what helped the most switching to the guitar stuff is just, I don't have to pretend to be passionate about it. I am, and I want to share that with other people. And when I saw that others were listening and interested and then started getting on board, it just makes it keep rolling. So choosing something that you're passionate about, but I don't think I'll ever get tired of doing. I might get tired of editing videos, but I will never get tired of playing and teaching other people how to play guitar. Jocelyn Sams: Yeah, for sure. And you know, I want people to understand too that if they haven't listened to your other podcast, that this thing wasn't exactly an overnight success, right? Kevin DePew: Oh, gosh no. Jocelyn Sams: Because I think sometimes when people listen to the podcast, they're like, "Oh yeah, this person, they started and then it just all worked out." And we've seen so many people cycle through over the past few years since you've been a member, but you have been consistent, you've been coming in, you talk, you ask questions, you get your questions answered, you answer other people's questions. And just that involvement, I mean, I've seen such a transformation over the years, just from you first coming in to now. Shane Sams: Yeah. I've never heard anyone say that before, "I don't have to pretend to be passionate," because all you hear from gurus and experts is, "Fake it till you make it." You known what I'm saying? That's an amazing way to put that, is pick something you don't have to pretend to be passionate about, or that you don't have to pretend you know something about. I think a lot of people do that too. They'll choose a niche just because other people are doing it or just ... My favorite is, "Can I teach business if I don't known anything about business?" We're like, "No, can't do that, because you'd have to pretend. You'd have to fake people out." Or be passionate about yoga, but you hate yoga. You can't do that. Shane Sams: If anyone listening right now doesn't listen to anything else for the rest of this podcast, please listen to what Kevin just said and don't pretend you're passionate about something. Pick something you can sink your teeth into. And you won't always be passionate. Like you said, sometimes it really stinks to have to edit all the videos of you playing guitar, right? Kevin DePew: Oh yeah. Shane Sams: But we just gotta do what we gotta do to get to the part that we like, and that's what it's all about. Kevin DePew: And to not give up, and to change when you need to. You gotta be persistent, or else ... And I've seen that a lot. There's the folks that I've seen, and you've listened to the podcast, or you're inside the membership, and it does look like sometimes folks are like, "Hey, we just got our 200th member." I can look back and realize what that really means. It's a lot of time and a lot of persistence and effort. Shane Sams: Well, you only see the tip of the iceberg. There's a great graphic that I shared on our Facebook page one time, and it was like first, second, and third place, like an Olympic podium. And all the people were taking the pictures of first and second place, but underneath the ground, the artist had drawn a pyramid, and it just kept getting bigger and bigger and bigger, and it said things like "Hard work, never gave up, kept going," all those things that go into that overnight success. That's a challenge for us sometimes on the podcast, is to really ... We see the 500 forum posts and the 30 hours of trainings and all the hard work that went into building it, but we have 30 minutes to tell people the whole success story. So it does kind of seem like, "Wow, they waved their magic wand, and they tried it," but it's really there is no magic wand. Shane Sams: So where are you at right now? We're gonna talk a little bit about your progression, okay? Tell us a little bit about last year, because last year was where it really turned the corner. I remember a little bit in the forums, we were talking one time when you had just gotten ... I remember when you first started selling a few memberships, and it would tick up and down in the teens, and you kind of got stuck, right? Kevin DePew: Yes. Shane Sams: And then it really started to grow. You started to do some things. You came to Flip Your Life Live last year. Tell us a little bit about last year and the growth of the business and where you were when you came to Flip Your Life Live. Kevin DePew: Sure. I mean, that was the year folks started first joining, and it was one or two, maybe, a month for the first half of the year really. But they were staying, so I had really good retention. Folks were showing up for the live member lessons that I do. Lots of positive feedback, it was just a matter of getting more people to see what I had to offer. Signed up for the Flip Your Live event and took on the challenge. We did the calls with everybody to kind of get them ready for the event, and all the different pieces of homework, and then you guys had challenged us to have some type of product that we would bring to the event or have ready to launch. Kevin DePew: We didn't really have a beginning level or an introductory offer. I just had the membership, and it was monthly and annual. That was it. When we came to the event, we were probably up to about just under maybe 50 members. Had had some success about a month before with just an email funnel that we had built around having a half-off price for the membership and got probably 10 or 15 people that way. So we had good momentum, decided to make a beginner's course, and that's what we basically had ready for the live event. That and kind of sitting around the tables and working pressed the button to send it out there into the vast internet space and sold a beginner course an hour after we launched it. Shane Sams: That's the live event, right? During the work session you can literally we're like, we're launching this, we'll see what happens and you sold something right there. Kevin DePew: You're like, raise your hand if you had any sales and I was like, yes! Shane Sams: During the event? Kevin DePew: Yeah. Shane Sams: How did that momentum build through those courses? Getting ready...one thing we do is, and we're upping our game a little bit, too this year. We're about to start, we're gonna do weekly trainings getting people prepared. I'm gonna hand-walk Flip Your Life Live attendees through the Flip Your Life blueprint myself. In the community we have lots of trainings and things like that. We're gonna do two cycles of it to make sure that everybody gets that momentum like you're talking about. How did that help you, not only going to those trainings and picking up the pace leading up to the event but having that deadline with a consequence where you had to have it ready and you're like, "I gotta show up at this thing. We've been working on this." How did the live event, was it a catalyst for that? Kevin DePew: It was huge that way just because of having something way out on the calendar and then the monthly accountability of it's not that you just signed up and we'll see you in six months. We got some work to do before we get there kind of thing. Shane Sams: You know it's there. We can see it, it's in a Facebook group or a Zoom call so it's like you can't hide. Kevin DePew: It was very helpful for us cause we thrive with what's the next thing to do, write it down, let's do it. If it doesn't work let's write the next thing down and do that. It was helpful to kind of say have something ready. It did push me, I wouldn't have done that if you guys hadn't said, "Have something ready for the live event". If you've already got a membership it worked really well because the beginner course is now, we've sold about thirty of those and some of those people convert to monthly or annual members so that helps with the momentum of once they were in the beginner course, if they like it, then there's a chance they'll join membership later. Kevin DePew: At the end of the event you're like, there's a hundred days left in the calendar year. What are you going to do with the next hundred days? We very much took that as a challenge to ourselves and sold fifteen more courses, added about sixteen more members, and five more annual members and we increased our, almost doubled our email list. It was just very, very good. Our YouTube channel finally got to the, we're now making a little bit of money on YouTube. We're able to monetize ads there, which takes a while. Kevin DePew: The coolest part was getting involved in a mastermind. We met some incredible people at the live event and we're part of a mastermind now where we talk monthly and those guys have been a huge help to help us continue moving forward. Shane Sams: That makes my heart happy because when we decided to do the live event. The reason we did it, right? What people don't understand the cost and the massive moving of mountains it takes to pull of an event the size of Flip Your Life Live. Jocelyn Sams: I've said it before on paper it pretty much makes no sense. If we brought this into a corporate boardroom they would be like, "Get out of here, we're not doing that". Shane Sams: Go find a better idea. Jocelyn Sams: No ROI. Shane Sams: But it's our boardroom. Jocelyn Sams: As far as monetary goes. Shane Sams: When we did this, we were like, "Why are we doing this?". That's something that Jocelyn and I ask all the time. Why are we doing it? We knew, we knew that we had been to live events and the momentum before and after and the people we met. That's what changes your life. We knew that would happen for people who came to this event because we even structured it in a way that gave people a better chance for that to happen. We have all the trainings before hand to prepare you for the event. We challenge you to do things before the event. We even have icebreakers where we get forty people on a Zoom call and we sit around and have a great time and introduce everybody to anybody so you know people going into the event. Shane Sams: To hear you say that...if one person out of the two hundred people that come this year that happens for? The event's worth it. That is truly a life-changing experience. They're suddenly be surrounded virtually and in real life by people who really care about your business and they are also trying hard to grow themselves so they can inspire you to do that, too. Kevin DePew: And they understand, that's the biggest part, too. They understand what it means to put the work in or to be stuck or to keep going. Big shout-out to Chris and Leah and Lauren. They've been amazing. Jocelyn Sams: That's awesome. That's the whole reason that we did this. I love it. I love it that you guys have just really pushed forward and you're making stuff happen. It's really awesome. Let's talk about where we can go next. You guys had some good success. I love how calmly you say that, "Yeah, you know, we added a bunch of members". Shane Sams: How many members are you up to right now? Kevin DePew: We're at 77 members now. Jocelyn Sams: That's awesome. Shane Sams: 77? That's crazy. You remember the struggle? Kevin DePew: We're never gonna get over 20. Jocelyn Sams: Yes! Shane Sams: You're adding one or two a month for the first month when this thing launched. We were just like, keep going, keep going. You do a couple things that matter and all of a sudden, bam, you're almost to a hundred. And a hundred's where things get crazy, right? Kevin DePew: I'm ready. Shane Sams: When things really, really happen. That's why your the member of the year, Kevin. Let me tell what it was. We didn't tell anybody we were doing this but one thing that we, our community is really about, Kevin's a moderator in the forums, Kevin's just a super-active member and he not only goes in and takes massive action, he helps other people a lot. A lot of people will get up on stage at a live event and they'll give awards based on well this person's got four commas and they're millionaires or whatever. This person, he's made all this money and he did this and that. We just didn't wanna do something so superficial and basic. Shane Sams: When we were in our meetings one day and we said how are we gonna reward people? We really wanna reward people? We came up with this, we have this little running joke a little bit. We call it the 'Flip Your Life Hall of Fame'. Me and Jocelyn have this virtual list we talk about, the 'Flip Your Life Hall of Famers'. We started talking about those people and it wasn't just people who made money or just people who quit their jobs. It was people who really gave back to the community. Shane Sams: We said, let's reward people by how many times they've replied to other people's forum posts. That means you're not just in there talking on your own topics. You're not just in there lurking and reading. You're literally taking time to help another person succeed. We started looking, we keep track of how many topics people start, how many replies they have and we give these things called 'coins'. We could've called them a ton of different things but we figured you flip coins so it just made total sense for the Flip Your Life community. You get coins, you get one point for starting a topic. You get two points for replying to another post and you get other coins for doing other actions. Clicking on trainings, things like that. Shane Sams: Kevin blew the second place person out of the water. We gave an award out for everybody in the top ten. The ten most helpful people in the community. When we were looking at it, it was just like, who's number one? It was you. It was the highlight of the event, giving you that award. Bringing you up on stage and sharing that with everybody because you really have helped so many people. I don't think you understand the ripple that you've caused by throwing your pebble into the pond, inside of our community. I want to acknowledge you here in front of everybody, too, not just the people at Flip Your Life Live cause you deserved that award and, based on what we're seeing in the forums, you might get another one cause you're just crushing it. Kevin DePew: Yeah, I was totally shocked a little bit. No idea you guys were doing that. Shane Sams: Your wife was shocked, too. Kevin DePew: She was. Shane Sams: I think she cried. Kevin DePew: There might have been some tears. It just hit me like, wow. Of course she's seen me, how much I've been on there. But it was kind of, just getting the recognition was very cool. That's not why I did it, obviously. Very neat to get that, that award and to be a part of the event and to be so shocked. Shane Sams: Helping other people, helps you, too though. That's the good thing. We tell people that. The more you help others, the more you will figure things out cause you'll talk through something with someone, like a mastermind in the community and all of a sudden you figure it out. You know what I mean? Kevin DePew: Absolutely. Shane Sams: Let's figure out what you're going to do next. We're sitting at 70-something members, we see a hundred on the horizon and we know that a hundred's when things get crazy and we start getting massive momentum. How can we help you take your next steps? What is it gonna take to get you over that hump, to grow your business, to make things happen. What are you struggling with right now? Kevin DePew: The biggest struggle up until a week ago was, I've been, we've been really trying hard and we have. We've done YouTube Live's every week and then also did some workshops live on YouTube where I run ads to those and was using it like a webinar. Gathering email addresses to get people to sign up for the workshop. Folks were coming to those and they were going pretty well but no conversions. Just stuck there. I felt like, how is it, the way I'm pitching this? Is it the way I'm talking about how to join a membership that's not. It's not aspirin, it's definitely a vitamin. It's not, it's a hobby for people. Kevin DePew: Obviously there's a need for, working with folks over forty to play guitar and have fun with it because there's some who have joined. The webinars weren't really working so great so I gotta shift gears. Shane Sams: Was that an Evergreen webinar you said? Kevin DePew: We're live every week. Shane Sams: Live every week. And it was on YouTube only or you were doing them through another thing? Kevin DePew: It was just YouTube, it was not with webinar software. Shane Sams: You weren't making people email register for these things, it was just you were going live, talking about the stuff and doing it that way. Kevin DePew: Right, I would broadcast out to a list. We got a few emails through the Facebook ads we ran, signed up for. Lauren helped us with the Facebook campaign to have, there was a cold ad and a warmer one and then sign up for this workshop. Like I said, pretty good. What I found though is that the folks that end up joining a membership, if I can 1) talk to them live, even better. One of our things in our auto-responder is a free twenty-minute phone call to help you with what you're stuck with. I've got about nine or ten phone calls and three people have joined right after the phone call. I know that's big. Kevin DePew: I feel like they just gotta warm up to me after awhile. It's a very much, not like a come to one thirty or forty minute lesson and join. We've shifted things to do a challenge. Let's try a five-day challenge. It was a lot of work, did a lot of preparation for that kind of breaking it down, thinking about what's something very quick each night that they could learn, have some success with. It's the curse of knowledge, right? I wanna show them all the stuff, but I really gotta break it down. Sent that out to the list. Also, we're gonna have a Facebook add to that, got some more emails that way. Kevin DePew: Had two hundred people sign up for the challenge. This was just a week and a half ago. About 130 of those folks joined the private Facebook group where the challenge was taking place. I knew it was a good sign on Wednesday of that week, folks were asking how to join the Facebook membership, I hadn't even pitched it yet. Coming to this stuff, asking questions, they were involved. Some of those, of the 130 people, there are about twenty that are actual members that just like it. That helped me a ton. They were in it sayin', "This is cool. Hey Kevin, what's going on?". That was very helpful, too. Kevin DePew: I followed that challenge up with five days of emails. An email each day for five days. Answering questions, dispelling fears, that kind of thing. We got fourteen new members from that challenge. Shane Sams: So you got fourteen out of 120 and you got 200 basically leads. Did you run ads for that or just invite a list and things like that. Kevin DePew: I did ads, I boosted a post. I did an ad and boosting posts and just promoting to the email list. Shane Sams: Wow. Jocelyn loves challenges. She's big on challenges. Jocelyn Sams: I think that it makes a lot of sense, especially for the type of thing you're trying to sell. It's like a hobby product, I think that people do typically have to get to know you a little bit before they're going to go all in with you like that. I think it makes just a lot of sense for you. This is the first one you've done, right? Kevin DePew: Yeah, we've just done one. Jocelyn Sams: I'm assuming... Shane Sams: When are you going to do it again? Kevin DePew: We're planning on one the third week, end of April. We've got, my other life. My full-time plus job is a little nuts right now and we're also taking a week off to go to Florida in April so we're looking at the end of April. Shane Sams: That's good. That's an 11% conversion rate. You converted 11% of the people who came into the challenge. Kevin DePew: It was very positive. If I can somehow figure out how to replicate that... Jocelyn Sams: I like the way that you're waiting a little bit, too though. I think sometimes if you do them too often then people don't really wanna join your membership because you're constantly doing a challenge. If you do it a little less frequently I think it makes sense. Shane Sams: You might need, if you did it once a month you would need two different challenges to rotate or something. Because that way, just the content, just what you're doing. Are you doing these live all five days? You going in the facebook group? Kevin DePew: Yeah, I am. Shane Sams: That's brilliant. I think that's an awesome strategy. Kevin DePew: It's a lot of work and planning a lot ahead of time. Having emails finished and just plugging them into the broadcast, having all the PDFs. Every morning I got an email saying, "Hey, I'll see you tonight for this lesson. Download this PDF and we'll work on it live tonight and I'll answer your questions". Did that for five straight days. Shane Sams: Did they post videos or something of them playing guitar? Kevin DePew: No. That could be part of it. They would just come to those live at night and I'd tell them, make sure you have your, bring your exercise and chords and metronomes and rhythm, that kind of thing. The last night was, here's what song we're gonna learn. The ending, the last one, was an actual song they get the tablature and the print-out for that song. Shane Sams: Isn't that what your friend does, Jocelyn? Who does the fashion stuff, people post in the challenges? Jocelyn Sams: It's more like a course and they post pictures of themselves in a Facebook group, wearing different outfits. Shane Sams: This is the same thing, though. Jocelyn Sams: There's definitely different ways that you can do it but if that works for you, I would do it the exact same way. Shane Sams: The only thing, I don't think your pitch is bad here. I don't think that's the problem. It goes back to the numbers game again. If you can look at this thing and say, okay my baseline is 200 signed up but only a hundred of those made it to the Facebook group. The first thing I would do is, where are the other 80-100 people that didn't make it to the Facebook group. You may need to do something, I don't know where you had the link to the Facebook group but one thing we've been doing a lot lately is putting links like that on the thank you page, not in their email. Kevin DePew: Oh, yeah, I can do that. Shane Sams: Because that email may never make it to their inbox. If they clicked the thing and it says, "Stop. Step One: Join the private Facebook group." That is gonna give you probably forty more people out of that hundred that are gonna make it to the Facebook group which is potentially five more sales. This is probably, I don't think it's the pitch, I think it's just the structure. Shane Sams: The only thing I would criticize you a little bit about your pitch is, I think you're too convinced that this is a hobby. You're too convinced that this is a vitamin and not an aspirin. Your website is called "Relax and Learn Guitar" and when we built this thing and we talked about it and planned it, it wasn't just learn guitar, it was why they're learning guitar. They're empty-nesters. They're stressed out, they need to relax after work and they can't calm down. They have anxiety and this is the thing they've always wanted to do and they've always regretted putting it off. That's where your pitch is. Not just hey, I'll teach you to play "Stairway to Heaven". Shane Sams: That's probably where your pitch needs to go. You're not selling just playing guitar, you're selling getting rid of regret of something you never did and you always felt like you should have and when you come home and you can relax, leave the stress of work behind and the kids and the college payments and all that good stuff, that's where your pitch, I would probably say, needs to go. Jocelyn Sams: I would just ask you, too, are you using testimonials so not about how much people learn about playing the guitar from your courses or your membership but are you really hitting those pain points of hey, I was stressed out all the time. I was sitting at home wasting away watching TV or on Facebook or whatever but then I discovered this course and because of that I found some kind of purpose in my life. Shane Sams: If you could find one, too I think a regret. If you could find someone who was like, man I put off learning this thing, I had, I got one, I started playing with it and I put it in my closet when I got married and got a career and I never touched it again, you know what I'm saying? I'm sure someone in there is like that. That's a big deal. That's a really big deal for people. That's so much, that's so important. Everybody's so into meditation or exercise or all these things, that might be the thing that does free somebody to get rid of all their stress and anxiety. Kevin DePew: Self-care kind of stuff. I could definitely hit the testimonials. The ones that have been pretty powerful aren't exactly more relaxed and more stress-free now. I really hit the ones that I've always wanted to play guitar and now I played at granddaughter's birthday party. Shane Sams: Yes. Jocelyn Sams: Yeah, I love that. Kevin DePew: I joined my church worship group, I never thought I'd play guitar now I'm on stage in front of my congregation. Jocelyn Sams: Yes, absolutely. I love that. We're just throwing out ideas. Obviously you know your audience a lot better than we do. I love those, I think that's great. The more you can use stuff like that the better. Shane Sams: Let me ask you this, at the end of, you did a five day challenge, I'm assuming it's Monday through Friday, right? Kevin DePew: Yes. Shane Sams: You start on Monday, you come on the Facebook live, you're teaching them these things. Monday, Tuesday, Wednesday, Thursday, Friday. On Friday, when you turned on that Facebook live did you do your webinar? Kevin DePew: What do you mean? Shane Sams: That fifth day, that should be your webinar. You should be doing a webinar that day. Kevin DePew: A little. I see what you mean. I did the whole lesson and then I probably did, I feel like I just need to get more comfortable. I maybe rushed through the sales pitch at the end. I try to be more aware of that and at the end of that five day, that fifth day, I did go into kind of the structure you guys did at the live event where you talk about testimonials, people that are in the membership, questions about the membership they might have. I had some written down in case they didn't ask any. A little, but not as much as I should. Shane Sams: I think you should probably restructure. What you should do is call it a five day challenge and then on the fifth day say, I'm putting a bonus lesson in tomorrow. Bonus challenge. I said it's a five day, I'm gonna give you six. Then you show up, or re-structure it like it's a five day challenge but you do it all in four days and you tell them to come back the next day for a bonus lesson and the fifth day I would do your whole webinar, straight up. I would probably go in and change that a little bit. What are your fears you have to overcome? There's an internal, what is the internal fear or the external obstacle that's holding you back that you cover in your webinar? Kevin DePew: Pretty much age is the enemy. We're doing this to prove that you're not too old to be able to accomplish playing and finally learning this. Shane Sams: That's a good one, yep that's a good one. That could kind of be external, like an obstacle because everybody thinks they're too old to learn new tricks, you know what I'm saying? I think you should probably re-insert in there the fear of regret. Don't you wish you had done this your whole life? How much better would your life be, you could be like Andy who played at his granddaughter's thing. You could be like Jim who was on stage and got to worship in a way he never dreamed possible. He didn't even sing before but now he's playing guitar. Shane Sams: Put that in there and attack that and it leads right into it's not too late. You're not too old to do this. That way you can capture some of that in there. If you add the pitch and you change your thank you page to get more people in that Facebook group quick. I'd probably even have some re-engagement campaign for the, after three days anyone who, when you're starting it try to email those people again and get them in there. Kevin DePew: Right. Shane Sams: Then you'll have more people in, you'll have more people participating, and you'll have a true sales pitch that attacks what's holding them back at the very end of the challenge. This challenge has one goal: to get people in your membership. It's not just to get people on your list. It's to get people on your list and then day five I have one mission in life today. I have 112 people, I want fifty of 'em in my membership tomorrow is your plan. I bet you will double sales on your next one, percentage-wise. Kevin DePew: Let me ask you this and I think Jocelyn answered this before. I was going back and forth on, I still have this relax and guitar/acoustic guitar challenge Facebook group and there's still 130 and people have asked to join us when it finished and went ahead and approved them. Why not? You can sit and wait for the next one. For this and I've got, I use AWeber so I've tagged these folks, this is kind of nitty-gritty questions. I tagged them as people interested in the challenge so when I launch this next challenge I'm gonna hit all those people again, they might have been there, they might be members already. I'm still saying here's the next challenge, you should come to it. Shane Sams: There's two ways to do it. You can put everybody in a new challenge or you can put everybody in the same group every time and just build this massive group that constantly does it over and over again. We kind of prefer the second because it's one less thing to manage and how many people joined, fourteen, that what you said? Kevin DePew: Yeah, we had three annuals and eleven monthly members join. Shane Sams: Sounds like to me there's about 86 more people that need to hear that pitch again. Why not just let 'em go through it again? If you rotate 'em you can even say "Hey you may have missed this challenge, I've got a new challenge. You wanna be at this." They'll come back. Then you do your webinar and you can pitch 'em over and over again. Jocelyn Sams: It doesn't hurt anything to just leave them in there. Kevin DePew: I'm gonna go, you said that and I'm gonna definitely want to do this and we figured out let's keep doing this until it doesn't work anymore. Shane Sams: What you've discovered is a lead strategy. You have found a way to get people to sign up for your email list and do a challenge with you. This is not a sales strategy. The sales strategy is when you get leads you pitch them on that live webinar presentation at the end. You were just disjointed. You had your webinar, well this wasn't really getting people to sign up. You had your thing which is getting a lot of people to sign up but you weren't really selling to 'em too hard. Now it's smash them together and get a bunch of leads and pitch 'em, hard at the end. Go change their life in your guitar membership. Kevin DePew: Very cool. I was happy to hear that cause the work I had ahead of time, now I feel like I can change the song basically and use the same emails, use the same posts, change them up a little bit, change the landing page a little big. I've got it all, it's built already. I'm excited about, maybe I can poll the folks that are tagged and say, what would you like the next challenge to be? Shane Sams: Nah, man. Same thing, different song. You could change, you could change the song every- Jocelyn Sams: Do it until it doesn't work anymore. Shane Sams: Yeah, do the same thing. Hammer the nail. Kevin DePew: Stay on track. Shane Sams: Changing the song is genius because you've already got everything done. Now you just play a different song when you turn the camera on. Jocelyn Sams: If it's not broken, don't fix it. Jocelyn Sams: Alright, Kevin. As always, it has been a lot of fun talking to you today. We always like to ask people: what is one thing that you plan to take action on in the next day or so based on what we talked about today? Kevin DePew: I would say I can go fix that thank you page to have a link to the Facebook group. Hopefully I would get a lot more conversions there so that's probably the number one thing I would do. Then revamp that pitch at the end of the challenge. Shane Sams: That's perfect. Just those little tweaks are gonna make a massive difference in what you're doing. I have no doubt Kevin DePew will take massive action and get this done. I can not wait to see the results of this inside that success form, inside the Flip Your Life community. Listen, thank you so much for all you do in the community. We appreciate you so much. Thank you for being on the show and being so transparent and sharing a part of your journey with everybody. I can't wait to see what you do next. Kevin DePew: Same, thank you guys so much for everything. It's been a great ride and I can't wait to see where it goes next. Your help and guidance has been huge. Shane Sams: Alright guys, that wraps up another amazing interview with our incredible Flip Your Life community members. What a great guy Kevin DePew is. He is just a shining example of what can happen if you roll up your sleeves, you get to work, and you never ever give up. He was a rock star at Flip Your Life Live. You heard about all the great things that happened at Flip Your Life Live. Kevin meeting people, getting a mastermind together, connecting with other like-minded entrepreneurs, taking massive action before and after the event and getting those results inside of his membership. Shane Sams: We want those results for you. We want you to be at Flip Your Life Live 2019 in Lexington, Kentucky. You can get your ticket over at flippedlifestyle.com/live. That is flippedlifestyle.com/live. Hurry up, the VIP tickets are almost gone and general admission tickets are selling out fast. We want you to be there, you need to get your ticket today so head over to flippedlifestyle.com/live and we'll see you in Lexington. Shane Sams: Before we go, we'd love to share a Bible verse to you guys. Jocelyn and I draw a lot of our life and business inspiration from the Bible and we've got a great verse for you today. In Exodus 35:35 the Bible says, "He has filled them with skill to do all kinds of work as engravers, designers, embroiderers...all of them skilled workers and designers." Shane Sams: You have a God-given talent that you can share with the world, just like Jocelyn created a business around lesson plans. I created a business around football playbooks. Kevin created a business around playing guitar. You do have something that you can offer the world and you can use to make money online, work from home, become and stay self-employed. Don't let those talents go to waste. Get out there, take action, and do whatever it takes to flip your life. We'll see you next time. Jocelyn Sams: Bye! Links and resources mentioned on today's show: Kevin's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife
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