Podcast appearances and mentions of michel fortin

Welcome back to news from the EDGE! Mordy couldn't make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack!  Google's March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing statements on their antitrust lawsuit against Google: major changes to search may be in store. Plus, An AI arms race is upon us as the U.S Air Force has announced plans of a fully AI controlled fighter jet fleet, with a planned rollout of the operation by 2028. Be sure to jump over to our newsletter for this week's AI Tools. We cover all the latest in SEO as always so be sure to tune in for this segment of the EDGE of the Web! News from the EDGE: [00:06:24] Unveiling the Google March 2024 Core Update: 3 Key Insights [00:12:38] Google vs. DOJ: Antitrust Trial Nears Verdict [00:16:32] EDGE of the Web Sponsor: Site Strategics [00:17:55] Cleaning Up Search: Google's New Weapons Against Spam AI Blitz: [00:25:03] Google SGE AI Answers Now Cost 80% Less To Generate [00:30:54] US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat [00:34:05] Randy Travis just released his first new song in over a decade, using AI [00:40:01] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:41:48] Google Search Tests Custom Filters & Templates [00:43:22] Google Search Tests Showing Only Local Listing For Near Me Queries [00:45:24] Google SGE Says Drink Urine To Pass Kidney Stones Quickly Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MichelFortin Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  3 key observations about the Google March 2024 core update Google, DOJ make closing arguments in antitrust trial New ways we're tackling spammy, low-quality content on Search Google SGE AI Answers Now Cost 80% Less To Generate OpenAI To Show Content & Links In Response To Queries Google Gemini Stops Linking To Most Sources? US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat Randy Travis just released his first new song in over a decade, using A Automatically create step-by-step tutorials with AI Ask questions and hear answers, available on iOS for Pro users Google Search Tests Custom Filters & Templates Google Search Tests Showing Only Local Listing For Near Me Queries Google SGE Says Drink Urine To Pass Kidney Stones Quickly #StandwithUkraine edgeofthewebradio.com/ukraine

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google's ranking factors, pointing out which framework in E-E-A-T you should be centralizing your focus towards.  Learn how to leverage unique human traits that artificial intelligence cannot replicate, giving your brand an extra edge. Be sure to tune in as we look into how you can deepen the connectivity to your audience in today's evolving digital world this week on the EDGE of the Web! [00:03:48] Re-introducing Michel Fortin [00:05:55] How Can You Position Yourself Into a High Touch Mindset?  [00:09:54] What Must Brands Do to Stand Out In The Future?  [00:12:47] EDGE of the Web Title Sponsor: Site Strategics [00:15:28] How Can Brands Take a Community Approach to User Experience Optimization?   [00:19:19] The History of Google's Ranking Factors [00:22:10] Michel's Approach to E-E-A-T [00:25:36] EDGE of the Web Sponsor Wix [00:32:50] What is AI Unable to Replace?  [00:35:17] How Can We Utilize AI in Our Marketing Efforts?  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter: https://twitter.com/michelfortin LinkedIn: https://www.linkedin.com/in/michelguyfortin Facebook: https://www.facebook.com/michelguyfortin/ YouTube: https://www.youtube.com/c/MichelFortinSEO Instagram: https://www.instagram.com/michelguyfortin/ Resources https://michelfortin.com/ https://www.musora.com/ https://www.drumeo.com/ https://www.piano.com/ 

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media.  In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI virtualization. Discover how Moore's Law is shaping projections for the exponential growth of AI and how SEOs must transition to a high-tech, high-touch role to adapt to the future. Understand the possibilities of augmented virtuality and how it may carve the future of SEO. There's plenty to oversee as AI continues to advance. Learn how to sculpt this new technology and nurture it into full maturity this week on The EDGE of the Web!   Key Segments: [00:03:33] Introducing Michel Fortin [00:04:58] What's Michel Been Up To Since His Last Appearance?  [00:06:53] How Michel's Background in Music Ties to SEO [00:09:12] The Application of Moore's Law to Artificial Intelligence  [00:17:16] EDGE of the Web Title Sponsor: Site Strategics [00:18:11] Where Does the ‘Human Element' Fit Into an Artificial Intelligence World?  [00:23:50] EDGE of the Web Sponsor Wix [00:25:01] What is Augmented Virtuality?

En se mettant dans la peau d'un daltonien, nous ne pouvons que apprendre de bonnes leçons de design…

Google's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They're trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix's Head of SEO Branding, and Wix's Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) conversation on providing content that the user needs to make decisions. Essentially, User-First SEO is like if you asked someone for advice, and they gave you sound advice based on their experience and qualifications. You would want to know that the person giving you the advice had your best interests at heart. User-first SEO is just that: focused on helping the user more than ranking. “Putting the user first, thinking about their pain points, and solving the user's problem is the goal, ” says Michel Fortin, as he helps us understand the concept even further. Mordy and Crystal connect with Einat Hoobian-Seybold, Wix's SEO Product Manager, in this segment of the WixVerse. They drive home the user-first mindset as they discuss Wix's products and solutions: how they are tested and how they can be useful for all users. Key Segments: [00:01:43] What's On This Episode of SERP's Up? [00:03:59] Focus Topic of the Week: User-First SEO [00:17:29] Focus Topic Guest: Michel Fortin [00:24:37] Across the WixVerse [00:35:12] Snappy News [00:37:45] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Michel Fortin: https://twitter.com/michelfortin Einat Hoobian-Seybold: https://twitter.com/Ehoobi Adrian Stein: https://twitter.com/adrianakstein John Mueller: https://twitter.com/JohnMu Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn SEO Plus: https://seoplus.com/ User-first SEO: https://www.wix.com/seo/learn/resource/user-first-seo What creators should know about Google's helpful content update: https://developers.google.com/search/blog/2022/08/helpful-content-update What site owners should know about Google's core updates: https://developers.google.com/search/blog/2019/08/core-updates How to source ideas for user-first content: https://www.wix.com/seo/learn/resource/find-user-first-content-ideas News: Google Business Profiles Removes Health & Safety Attributes: https://www.seroundtable.com/google-business-profiles-drop-health-safety-attributes-34180.html

The second segment of our Michel Fortin interview goes from helpful content straight into the customer's search intent. Are we meeting them on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking? We may be in a new world of pruning and reworking content, shaking off some old habits and replacing them with a new discipline of careful evaluation. Check out the first segment of our interview with Michel Fortin, a 30-year vet in the SEO industry and a pivotal player in our quest to understand how we can be helpful. [00:05:28] The Three P's: Presence, Prominence, and Performance [00:08:34] Where Are You Standing Out? [00:11:20] Are We Along Their Journey? [00:12:41] Google's Changing Things for a Reason! [00:14:28] Answer Three Key Questions [00:15:40] EDGE of the Web Title Sponsor:Site Strategics [00:16:38] SEO Boils Down to Two Essential Ingredients [00:20:50] Maslow's Hierarchy of Needs [00:24:11] Focus on Quality Signals [00:27:14] QRG Married to the Helpful Content Update [00:29:20] Is the Ranking Content Going to Have to Be Rewritten? [00:33:20] Machine Learning is Just Getting Started Thanks to our sponsors! Site Strategics https://www.sitestrategics.com  Follow Michel: https://www.twitter.com/michelfortin/ https://www.facebook.com/michelguyfortin/  https://www.linkedin.com/in/michelguyfortin/  https://www.instagram.com/michelguyfortin/  Michel's recent article: https://www.wix.com/seo/learn/resource/user-first-seo Google's recent update announcement: https://developers.google.com/search/blog/2022/08/helpful-content-update

It couldn't be more timely! Michel Fortin, long time SEO professional, has recently written a fantastic article regarding “user-first” SEO principles, a concept that he has been championing for sometime. The article came out just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. This is exactly where Google is telling us where to go with the user and Michel is the coach to help us along the way. Please read the article at Wix and reach out to our sponsors and thank them for helping us do what we do with the show! [00:05:44] Michel's User-First SEO Focus Couldn't Be More Timely! [00:08:15] Google Wants to Take Itself Out of the Picture [00:10:24] The Keyword Chase is Dead, Finally [00:13:38] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:15:22] Presence, Prominance, and Performance [00:18:22] Leaning In: People Search Next [00:21:42] EDGE of the Web Sponsor: Site Strategics [00:22:36] Are You Sure Google Wants to Take Us To YOUR Answer? [00:27:13] Make Sure that the Answer is Available When They Need It, Where They Need It Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower  Site Strategics https://www.sitestrategics.com Follow Michel: https://www.twitter.com/michelfortin/ https://www.facebook.com/michelguyfortin/ https://www.linkedin.com/in/michelguyfortin/ https://www.instagram.com/michelguyfortin/ Michel's recent article: https://www.wix.com/seo/learn/resource/user-first-seo Google's recent update announcement: https://developers.google.com/search/blog/2022/08/helpful-content-update

Michel Fortin joins the SEO Rant Podcast to share why putting users before bots matters and why that's the best thing you can do as an SEO: * Why you should stop chasing keywords, algorithms, and the like * Why user-first SEO means conversion-first SEO * What it means to put the user first when doing SEO While the SEO industry has (mostly) moved off of the over-emphasis on keywords, there still seems to be a lag in adopting a more holistic and user-focused approach to SEO. That's not to say there isn't much importance to things like technical SEO or links, etc. Obviously, ensuring the technical health of a site is of paramount importance. Rather, and as Michel Fortin points out, the ultimate goal of a site and the work an SEO does isn't around technical SEO, it's to bring in users and new resources of revenue and growth. Listen as Michel Fortin and Mordy Oberstein share why a user-centric approach to SEO is the best approach to SEO!

Michel Fortin, Director of Search at Seoplus+, wraps up his discussions on truths for the modern SEO industry. Businesses want to be seen by the right customers. It is the growth marketer's responsibility to bring in quality traffic and increase revenue. Today, Michel breaks down why rankings don't matter anymore. Show NotesConnect With: Michel Fortin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michel Fortin, Director of Search at Seoplus+, continues his discussion about truths for the modern SEO industry. SEOs often think that their job is to find the right keywords and start to rank for them. Instead, Michel suggests that SEOs divert their focus. Today he discusses his take on the death of the keyword. Show NotesConnect With: Michel Fortin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michel Fortin, Director of Search at Seoplus+, questions whether we should be labelling ourselves as SEOs. Gone are the days of optimizing solely for the search engine. We must optimize for the user. Today, Michel highlights the importance of seeing ourselves as ‘growth marketers' instead of just SEOs. Show NotesConnect With: Michel Fortin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aujourd'hui dans ton BOOST pour emporter: Michel Fortin de Nicolet gagne ses billets pour Maxim Martin et Karine Blais est notre gagnante d'Énergie trippe hockey et ira voir les Cat's... Il a aussi été question de KARAOKE et de danse et Olivier Martineau s'est mis à la peinture à numéro, particulièrement le numéro 2... Bonne écoute!

Many SEO guides highlight technical aspects. Wherein Google considers what concerns users. +99% of them don't know about technical errors. They consume visible content. Michel Fortin shares his valuable insights. He's looking to change the SEO industry in the way we look at and consider what an “SEO” is. He's a firm believer that the…

Aujourd'hui dans Ton BOOST pour emporter: Michel Fortin de St-Tite a battu le BOOST et ira se gâter chez Subway, alors que Philippe Thibeault remporte sa boîte familial THAÏZONE grâce à la chanson Thaïyé... Aussi au programme, un p'tit jogging pas facile pour My, on parle de bébittes et l'ami Jeff Boucher nous dévoile l'étoile du match Plante sports alors que vous comprendrez pourquoi il est important de bien se réchauffer avant de faire de la radio... Sur ce, bonne écoute!

Aujourd'hui dans ton Boost pour emporter : My nous raconte ce que des mécaniciens ont trouvé dans des voitures de clients. Michel Fortin de St-Tite connait son M-A Fleury, il met la main sur son 50$ de Subway. Olivier Martineau nous présente son édito. Roxane Veillette était assise sur le téléphone, ça lui a fait mal mais elle remporte un intérieur-extérieur chez TR Honda. On vous demande : est-ce que vous avez une rage alimentaire ces temps-ci? Et Louis Cournoyer nous présente le meilleur moment de l'émission! Bonne écoute!

> Click here to join the conversation on this episode in the Mindshare community.This episode is in response to the story shared by Michel Fortin in the #general channel about how to handle difficult client situations, scope, and spotting red flags before they happen.If you're in business long enough, you'll eventually run into people who aren't happy about something. Sometimes it's about you, often it has very little to do with you in the first place. But regardless of the situation, it's your job as a professional to own the problem, look for ways to make it right, and prevent it from happening again in the future.The gist of the questions are below, but read the full post for the full picture:So my two questions/suggestions are these: 1) How do you sell expertise (i.e., head, not hands) after a client has purchased from you? Particularly a roadmapping service where you are not tied to the implementation but the results of which are? I'm sure proposals/contracts can clearly delineate the deliverables vs expectations. But I don't want to be so specific that I need to create long contracts to prevent every situational nuance.2) How do you define "red flags" before a roadmapping phase? What do you do to find them (and how do you weigh them against your decision)?My guess is something like the "why conversation" that Stark talks about would help. The problem is, people who hire marketing experts like us may be desperate and broke, or become nitpicky micromanagers.But sometimes, these things don't show up in initial conversations.I wonder if an application process might be good? Do you use one? I know you (Kevin) said you go in blind like in Getting Naked. I charge for the exploration, too, which is roadmapping. But do you do some prequalification?I'm open to suggestions. Give this a listen and tell me what works for you in similar situations, we'd all like to know!—k

Dans quelques-uns de ses livres, Agatha Christie décrit des intrigues se déroulant sur des sites de fouilles au Proche-Orient. L'amour de l'archéologie lui est venu lorsqu'elle a rencontré son futur mari, Max Mallowan, sur le site d'Ur, avec qui elle effectua par la suite plusieurs fouilles au cours du XXe siècle. Cette écrivaine prolifique universellement reconnue pour ses romans policiers l'est un peu moins lorsque vient le temps d'aborder sa passion pour la recherche archéologique. Qu'à cela tienne: ce soir, 3600 secondes d'histoire vous propose une entrevue avec Michel Fortin, professeur d'archéologie et directeur du département des sciences historiques de l'Université Laval, spécialiste de l'archéologie du Proche-Orient. Il nous entretiendra sur l'exposition au musée de Pointe-à-Callière « Sur les traces d'Agatha Christie » mais également sur les pratiques de l'archéologie au XXe et au XXIe siècle. Première diffusion le 16 mars 2016 sur les ondes de CHYZ 94,3 (Université Laval)

Today I’m so pleased to have an old friend on the show who has branched out beyond direct-response copywriting. In the early 2000s, Michel Fortin was a living legend who wrote the first online sales letter that brought in $1 million in sales in one day. I am forever grateful to Michel for being my presentation partner in my famous 2005 Las Vegas Breakthrough Copywriting seminar. We also took the stage together a few years later at Harv Eker’s Marketing Event, and we sold somewhere in the neighborhood of $100,000 worth of products during our presentation. A number of things happened later, and not all of them good for Michel. But he took his career in a different direction, and today he’s an expert in SEO copywriting, which means optimizing your copy for the search engines. You have to understand that everything Michel has to tell you today can make you a lot of money, if you listen and act on what he says. 1. Michel, 15-20 years ago, you were a renowned direct-response copywriter, and a highly revered partner of mine in the two presentations, which I just mentioned in the intro. You still are, in my mind. But fast-forward to 2020, over the past decade, fate took your career in a different direction. Could you tell us about that? 2. Let’s talk about SEO copywriting. What is it these days, and how does it work? 3. Could you drill down to how you use SEO copywriting for traffic, and for conversion? 4. I know this is ignorant and prejudiced, but I always thought that SEO copywriting meant stuffing as many keywords into your copy, to the point where it draws a lot of traffic but where it is barely readable. Please adjust my attitude and give us some tips on how people who have not reached your level of expertise can use SEO copywriting methods.. 5. What’s counterintuitive about SEO, CRO and UXO? That is, what works that you wouldn’t expect, and what doesn’t work that you think shouldn’t work? 6. As time moves forward, how do you think SEO copywriting will evolve?Download.

My guest is Michel Fortin of Shelly Solutions, whose strategies get to the heart this. He is a 30 year marketing veteran, who has done copywriting and marketing as a coach, under his own consultancy, and within an agency. He’s active in industry associations spoken on stage at conferences, holds industry  certifications and has written hundreds of published articles.   As you hear our conversation, you’ll hear him refer to many sources: a half-dozen books that guided his thinking on sales & marketing, several tools, conceptual frameworks and companies he’s worked with. Also listen to him tell, on a personal level, how as a young salesperson, an ADHD-related condition called Rejection Sensitive Dysphoria (RSD) led to him writing marketing content and becoming so good at it that he left sales to sell his copywriting services.  For complete Show Notes, go to: http://leadgeneering.com/episode-26-wrangling-performance-out-of-site-content-with-michel-fortin/

What does the Canadian Biotech ecosystem look like?  What are companies doing to help us stay healthy? Help feed ourselves? And power our planes, trains and automobiles? And how can they achieve this in a sustainable way? What network effects are there in the biotech landscape? On this episode of Market Hunt, we chat with Andrew Casey, President of BIOTECanada. Guest Bio:Andrew CaseyIn his role as President & CEO of BIOTECanada Andrew is responsible for the day-to-day operations of the Association.  In this capacity, he is the primary spokesperson for Canada’s biotech industry communicating on the industry’s behalf with government, regulators, international bodies, media and the Canadian public. He also ensures BIOTECanada plays a central role in partnership with Government in the development of policy relating to Canada’s biotech sector and the member companies of BIOTECanada.

Today on the Geniuses Of Copywriting podcast we have underground copywriter and Agora control beater - Million Dollar Mike Morgan. In this episode: - How Mike turned a failed launch into a $100k payday with 1 email - Mike's habit of writing 7-figure promos for his clients on their first project - How any good writer can work with Agora and leverage their huge credibility Mike has testimonials and endorsements from John Carlton, David Deutsch, David Garfinkel, Mark Joyner, Michel Fortin, Pauline Longdon and many other big names in the industry. Mike doesn't seek the limelight - he is a working copywriter, so make sure you absorb every word of wisdom he drops in this episode. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns. In this episode: - The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters - The story behind the John Reese $1M-in-a-day sales letter that opened the door to $1M days - Michel's proven Q.U.E.S.T. formula for writing million dollar winners time after time Michel is one of he copywriting experts I've studied for the past 15 years and is responsible for some of the biggest breakthroughs in online marketing. To connect with Michel go to linkedin.com/in/michelguyfortin

Michel Fortin and I continue our conversation from last week. I get him to share a few copywriting strategies you can use to elevate your sales results online. Michel's had an extremely successful career as one of the best direct response copywriters alive. 15 years ago, he gained internet marketing fame as the copywriter behind the web's first $1million in a day product launch from John Reese. Michel's words have been used by companies large and small and across multiple industries generate millions in revenue.  For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience. 

Michel Fortin is a legendary copywriter and full stack marketer, currently serving as the director of marketing for a medical clinic in Ottawa, Canada.  This episode is a counter-punch to our usual conversation on entrepreneurship. The skills you've honed as an entrepreneur may be well suited for taking your talents in-house for a corporate gig. Find out why a J-O-B might actually be a perfect move for you as Michel and I discuss his choice to take on a dedicated role inside a company, the principles of kaizen that he brings to his leadership style, and how he is still able to scratch his entrepreneurial itch.  For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.   

Legendary copywriter Michel Fortin shares how to be more persuasive in any environment and situation.   You'll Learn: The platinum rule for persuasion The OATH formula to better know the people you need to persuade The ‘so-that’ technique to bridge arguments and persuade people   About Michel: Michel is currently Director of Communications at SEO TWIST, Inc., a full-service digital marketing agency that's also a Premier Google Partner, Facebook Partner, and Shopify Partner. He manages a portfolio of 47 client accounts ranging from small businesses to multinationals. He’s also President and co-owner of Supportibles, Inc. (formerly Workaholics4Hire), an outsourced customer support solutions and backoffice business process services provider. He leads a team of three managers and 22 support staff, as well as over 200 part-time virtual assistants and remote workers. They handle an average volume of over 15,000 support cases daily with clients in a variety of industries and verticals. He’s also responsible for building the clientbase, developing strategic marketing plans, and implementing business growth campaigns.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep322

Legendary copywriter Michel Fortin shares how to be more persuasive in any environment and situation. You'll Learn:1) The platinum rule for persuasion2) The OATH formula to better know the people you need to persuade3) The ‘so-that' technique to bridge arguments and persuade peopleAbout MichelMichel is currently Director of Communications at SEO TWIST, Inc., a full-service digital marketing agency that's also a Premier Google Partner, Facebook Partner, and Shopify Partner. He manages a portfolio of 47 client accounts ranging from small businesses to multinationals. He's also President and co-owner of Supportibles, Inc. (formerly Workaholics4Hire), an outsourced customer support solutions and backoffice business process services provider.He leads a team of three managers and 22 support staff, as well as over 200 part-time virtual assistants and remote workers. They handle an average volume of over 15,000 support cases daily with clients in a variety of industries and verticals. He's also responsible for building the clientbase, developing strategic marketing plans, and implementing business growth campaigns.Items Mentioned in this Show:Sponsored message: Learn a new language with babbelInternet Marketer: John ReeseAuthor: Dr. Tony AlessandraCopywriting Coach: David GarfinkelPsychology Theory: Zeigarnik effectBook: Breakthrough Advertising by Eugene SchwartzWebsite: SEOTwist.comWebsite: Supportibles.comView transcript, show notes, and links at http://AwesomeAtYourJob.com/ep322. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

So imagine what would it be like to earn a million dollars in a single day. How would it change your life for you and those you love? Is it even possible? Oh hell yes it is! and today's guest expert Michel Fortin will share exactly how he did it and how you can too. We'll talk about this and a whole lot more in todays episode of epic men radio. www.EpicMen.com

This week Ricky talks with Michel Fortin. They discuss a wide variety of subjects on marketing, positioning, copywriting, and family. It's an episode you don't want to miss. And don't forget to visit Workaholics4Hire.com if you're in need of customer support outsourcing and more. Spread The Word, Leave A Review, And Subscribe! Subscribe to our email list Subscribe & Leave A Review on iTunes Ask a question via Voicemail

Ogni giovedì, buone notizie, curiosità e facezie di cui non si può proprio fare a meno. Il podcast delle cose belle, compresi i suoi due conduttori: Elisa Finocchiaro e Matteo Scandolin.

Michel Fortin is the “Roger Bannister” of web copywriting. He wrote the copy for a John Reese product that was the first to sell 1 million dollars worth in one day. Not a bad accomplishment for any copywriters CV. In this interview Michel reveals… * The 3 laws of human nature and the 3 P's of copywriting * The OATH formula that will tell you exactly what your market thinks about your product (and therefore how to sell to them) * The UPWORDS formula that will help you to connect with your reader * The FORCEPS formula that will help you demonstrate overwhelming proof to your reader (even the most hard-nosed skeptic will have no choice but to believe you) * The 3 deadly C's of copywriting. You want to avoid these 3 mistakes at all costs And more!