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In this episode, I'm joined by Matty to talk about his journey from studying marketing to shaping some of the most well-known brands in the DTC space. We go back to his days at MyProtein and Represent, where he cut his teeth in SEO and digital PR, learning first-hand how community building can and should be the core of a modern brand proposition.Now at Cadence, Matty shares how the brand has evolved from a small startup to a company lazer focussed on fuelling athletes. We discuss what it takes to innovate in a crowded space, the importance of real connections with athletes, and why organic marketing is underrated.We also get into the realities of scaling a business quickly, adapting to constant change, and the lessons learned along the way. If you're interested in what it takes to build brand loyalty in competitive markets, this one's for you.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.
exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel
Jochen Krisch und Marcel Weiß schauen in den neuesten Exchanges auf die vielen Unternehmenskäufe und Verkäufe im Onlinehandel. Diese Deals werden besprochen: Fashion • Zozo übernimmt Lyst • Zalando übernimmt DeepAR Demerger • Etsy trennt sich von Reverb. Was wird aus Depop? • THG spaltet Ingenuity ab • THG und BHG trennen sich von Beteiligungen • THG weist ein Übernahmeangebot für MyProtein zurück Food • Prosus übernimmt Just Eat Takeaway • DoorDash übernimmt Deliveroo • DoorDash übernimmt Sevenrooms • Instacart übernimmt Wynshop • Trendyol verkauft Trendyol Go an Uber Eats Außerdem • Connox geht komplett an Heartland • Babymarkt geht an Baby Walz Weiter offen • an wen geht Breuninger? • an wen geht BestSecret? • an wen geht Flaconi? Werbepartner: ABOUT YOU bietet jetzt Self-Onboarding für Fashion Brands – ganz ohne Integrationsaufwand! Jetzt registrieren und loslegen: 👉 partner.aboutyou.com Schneller Start: Mit dem neuen Seller Center könnt ihr eure Marke in nur 4 Wochen auf dem ABOUT YOU Marketplace live bringen. Keine Gebühren: Keine Listing Fees oder Plattformkosten. Startangebot: ABOUT YOU verdoppelt euer Werbebudget für Sponsored Product Ads – bis zu 50.000 €! Gültig für Retail Media Investments für ABOUT YOU Marketplace Produkte bis zum 31. Oktober 2025.
If you're going to come at the “king of the online sports nutrition market,” you better not miss! THG (aka the company formerly known as The Hut Group) recently updated the public markets by releasing its 2025 Q1 trading statement. I'll be utilizing that financial information, along with notes I took listening to the earnings conference call, and any relevant publicly disclosed information to obviously update you on the recent performance of THG Nutrition division that includes the world's largest online sports nutrition brand MyProtein, but also utilize everything to provide insights surrounding the global supplement markets. For those unaware, after the THG Ingenuity demerger...THG would now be described as a global, cash generative, health and wellness consumer brands group. During the first quarter of 2025, divisional revenue for THG Nutrition was approximately $196 million, which was basically flat YoY. And while those aren't necessarily great results…THG leadership noted that the segment saw month-on-month sales improvement throughout the quarter. Moreover, momentum was said to be demonstrated in categories outside of the core protein range, especially in activewear, vitamins, bars, and snacks. But I'll dive into several strategic decisions impacting MyProtein including: its global digital sales channel strategy, retail partnerships in physical retail, global "in real life" community events (i.e. HYROX and MyProtein Move Club) and let's just say A LOT is riding on the success of the MyProtein global rebrand. But basically 18 months after the start of its initial staggered market rollout, the transitionary impacts from the rebrand are now behind Myprotein. THG leadership reaffirmed that customer feedback continues to be promising, with unaided brand recognition for MyProtein now at its highest level to date. More importantly though…THG Nutrition leadership needs to pay close attention to key commercial metrics over the next year because to continue moving upstream in positioning (and unlocking sales channel diversification opportunities within the U.S. market) it needs to ensure this rebranding decision is well received by and generates brand affinity with those less price-sensitive customers. Interestingly, THG leadership noted that MyVitamins, which makes up around 9% of the total THG Nutrition online revenue, delivered record quarterly growth. But what's maybe most intriguing is how different the customer demographics of MyVitamins are compared to MyProtein…and its possible synergistic value with the other THG branded products segment THG Beauty. Finally, about a week prior to this earnings release, the board of directors at THG rejected an unsolicited proposal to acquire Myprotein. According to reports, THG turned down the (upwards of $800 million) offer from Selkirk, an investment vehicle, saying it “fundamentally undervalued” the MyProtein business. Additionally, the deal structure carried significant execution complexity and risks...but maybe the most interesting element was that Selkirk is run by a former THG board member and backed by Kelso Group, an activist investor in THG.
In this episode of the Rox Lyfe podcast I got to chat with HYROX Pro athlete and coach Ollie Russell (@russellperformancetraining)…✅ HYROX men's relay world record holder✅ 57:01 Pro PB✅ Completed an Ironman✅ Did 48 hours of burpee broad jumps (seriously)We talked training, mindset, what he's been doing to improve his lunges and wall balls so much, and the other steps he's taken to help see his HYROX finishing times consistently drop.Really enjoyed this one — Ollie's a knowledgeable, impressive athlete and coach, and I think you'll get a lot from it.
This week on the Rox Lyfe Podcast, I'm joined by Zara Piergianni (@coachedbyzara) — one of the fastest women in HYROX history.She's raced in every Elite 15 Major this season, has a 1:01 Pro PB, won the Women's Doubles at the 2024 World Champs with @precisiongolfkate and helped Team England take gold in the relay.
Super excited to bring you this week's episode with the brilliant Alex Hutchinson (@sweatscience)!Alex is one of the most respected voices in sports science and endurance performance. A journalist, author, and former national-level runner, he writes about the science of human limits.His book Endure is a must-read for anyone interested in pushing their endurance limits, and his latest, The Explorer's Gene, dives into why we explore and seek out hard challenges (such as HYROX).We break down key ideas from both books, how they connect to HYROX, and the mental + physiological factors that define endurance.I've been a huge fan of Alex for a long time, and this chat did NOT disappoint. If you want to understand what it really takes to go beyond your limits, and why we love to do that, this is a must-listen.
In this episode of the Rox Lyfe Podcast, I sit down with Tanja Stroschneider (@tstroschneidertri), a former professional triathlete who nearly made Austria's 2024 Olympic team. Introduced to HYROX by world champion Alexander Roncevic, she has made a rapid rise in the sport, recently competing in her first Elite 15 race in Glasgow—just 9 months after discovering HYROX!We dive into:✅ Her transition from triathlon to HYROX✅ Training, nutrition & mindset at the elite level✅ How she approaches body image & performance✅ What she's learned from racing against the world's bestTanja is a highly talented and insightful athlete, and this conversation is packed with HYROX training takeaways you won't want to miss.
Who is Penny Jane…. I know you all want to knowPenny joined me on the show to share her journey from how she overcame an eating disorder and mental health issues to becoming the amazing person she is today.Penny is a joy to be around and her energy and passion for fitness and wellbeing is unparalleled. This girl is a boss bitch. In the filtered and dense world of fitness, Penny stands out in the chaos as a beacon of hope for others who have struggled in the space and trying to find themselves. This episode is authentic, raw and all round good funI won't tell you anymore expect you'll come way from this podcast with a smile on your face and the motivation to be a better version of yourself! Listen, enjoy and subscribe
This week on the Rox Lyfe Podcast, I'm joined by thebrilliant James Kelly (@jk.james.kelly).After his performances this season, JK is surely one of thefavourites for the HYROX World Championship title…
This week on the Rox Lyfe Podcast, I'm joined by TomFrannsens (@move_to.mprove) and Pieter Maes (@pietermaes__)Tom and Pieter recently qualified for the Elite 15Doubles Race at the 2025 HYROX World Championships and hold the 4th fastest Open Doubles time EVER (49:06)!!
In this episode of the Rox Lyfe Podcast, I'm joined by Will Martin (@willmarty) — a fantastic HYROX athlete and husband to Meg Martin, who you might remember from a previous episode. Together, they were crowned Mixed Doubles World Champions in their age group in Nice.
In this week's episode of the Rox Lyfe podcast I get to speak with Sophia Parvizi Wayne (@sophiaparviziwayne).Sophia recently raced at the HYROX European Championships in Vienna and took the win, breaking the Women's Open world record in the process, finishing in a time of 57:36 ⏱️⚡ She is, for sure, a potential future Elite 15 athlete, and it was great to get to speak to her about her impressive sporting background, her HYROX training, her mindset, her busy life as a business founder working in mental health and lots more.It was a fun, inspiring conversation that I think you'll really enjoy!
In this episode of the Rox Lyfe podcast I got to chat with Lucy Procter (@_lucyprocter). At just 21 years old, Lucy has cemented herself as one of the top names in HYROX, qualifying for the Elite 15 at the 2025 World Championships after a standout Elite debut at the Las Vegas Major.
In this week's episode of the Rox Lyfe podcast I get to chat with Steve Magness (@stevemagness). Steve is a performance coach and bestselling author whose books have sold over three-quarters of a million copies. He's just released his newest book "Win the Inside Game" which explores how we can reach our potential in sport and life, break free from our doubts, deal with choking or making mistakes, and much more. Steve's perspective comes not only from his extensive coaching experience but also from his personal journey as an athlete and as a whistleblower in elite athletics at Nike.In this chat we dive into many of the concepts in the book and in particular how they might apply to you as a HYROX athlete - from dealing with pressure and avoiding mistakes during races, to mental toughness, optimising your training environment, and much more.It was a fun, insightful chat. Steve is brilliant, I've been a fan of his work for a long time, his latest book is fantastic, and I think you'll really enjoy, and take a lot out of, this conversation!Win the Inside Game by Steve Magness (HarperCollins, £25) is out now and available to order here.
In this week's episode of the Rox Lyfe podcast I got to chatwith Shane Orr (@shaneorr01).Shane is the coach of, and husband to, the legendary TiaClair Toomey – surely one of the greatest athletes of all time. He has helped coach Tia through her successes as a seven-time CrossFit Games champion, an Olympian, and a commonwealth Games gold medallist, and now also as she moves some of her focus into HYROX.In this chat we get into their future plans in HYROX, runningtraining for the sport, mindset, what makes a champion, important coaching qualities, and lots more. I've wanted to talk to Shane for a long time and this chatdidn't disappoint!
In this week's episode of the Rox Lyfe podcast I get to chat with Dan Plews (@theplews). Dan is a world-renowned endurance coach, sport scientist, and elite athlete. Based in New Zealand, he holds a PhD in Exercise Physiology and over the years has coached numerous world-class athletes, including professional triathletes and rowers, helping them to achieve peak performance on the global stage. As well as being an incredibly knowledgeable coach, Dan is very much an athlete himself. He holds the record for the fastest Ironman triathlon ever completed by an amateur, which he achieved at the 2018 Ironman World Championships in Kona, and he has recently completed a solo HYROX in Auckland din just under 59mins. In this chat we get into running training for, HRV, mindset and lots more. If you like getting into the science of HYROX training, this chat, with one of the most respected endurance coaches in the world, is for you!
Whether dumping Tapatio into its whey protein or getting the most famous British girl group to become advisors is the ultimate answer…THG Nutrition must do something to “spice up” its strategy! THG (aka the company formerly known as The Hut Group) recently updated the public markets by releasing its 2024 Q4 interim trading statement. I'll be utilizing that financial information, along with notes I took listening to the earnings conference call, and any relevant publicly disclosed information to obviously update you on the recent performance of THG Nutrition division that includes the world's largest online sports nutrition brand MyProtein, but also utilize everything to provide insights surrounding the global supplement markets. For those unaware, after the THG Ingenuity demerger...THG would now be described as a global, cash generative, health and wellness consumer brands group. During the fourth quarter of 2024, divisional revenue for THG Nutrition was approximately $181 million, which was down 9.5% YoY. If we look at entire full-year of 2024, THG Nutrition didn't perform much better…generating revenue of approximately $722 million, which was down 8.7% YoY. So, what's up with these poor growth rates when the overall global supplement market continues to grow? I'll dive into several strategic decisions impacting MyProtein including: its global digital sales channel strategy and retail partnerships in physical retail, and let's just say A LOT is riding on the success of the MyProtein global rebrand. Early results of the biggest rebrand in the 20-year history of MyProtein is said to be promising with brand awareness, consideration, and perception all demonstrating YoY improvements. More importantly though…THG Nutrition leadership needs to pay close attention to key commercial metrics over the next year because to continue moving upstream in positioning (and unlocking sales channel diversification opportunities within the American market) it needs to ensure this rebranding decision is well received by and generates brand affinity with those less price-sensitive customers. But the final portion of my latest first principles thinking content will analyze how the THG Ingenuity demerger will directly (and potentially indirectly) impact THG Nutrition. With the projected significantly improved free cashflow profile, providing MyProtein with expansive strategic optionality...I'm examine likely areas of benefit like increased brand marketing investments and offsetting whey protein commodity market price inflation that has been happening over the last year.
In this week's episode of the Rox Lyfe podcast I'm excited to bring you my conversation with Jane Erbacher from Erg Army (@ergarmy). Jane – who runs Erg Army – is an all round awesome person, and a guru at teaching the rowing and Ski ergs. She has run hundreds of workshops all around the world helping to educate people on how to properly use the machines and has helped to coach some of the world's top athletes including Tia Clair Toomey, James Newbury, and Joanna Wietrzyk. Jane has been on the podcast before, over 18 months ago, and that was one of our most popular ever episodes and this one doesn't disappoint. We talk all about her HYROX experiences since then, what she's learnt and changed her mind on regarding the ergs in HYROX, we get into the technique and pacing on the machines, and lots more. It's always a pleasure chatting to Jane - full of laughs, energy, and tonnes of tips - and I think you'll really enjoy listening.
In this week's episode of the Rox Lyfe podcast I get to speak with Mark and Oli Fricker (@mark_does_hyrox and @frickerx ). Mark and Oli are one of the fastest father and son doubles teams to have competed in HYROX. What's more, Oli is currently in the top 30 Pro men in HYROX, he's one of the fastest ever British athletes and is looking to break into the Elite 15 this season. And Mark is one of the fastest athletes in the 55-59 age group. In this chat we talk about their sporting background, and their training (@thehyroxcoaches), plus how a stroke, aged 32, left Mark paralysed for a number of years until he rehabilitated himself, and how he now helps people in a similar position to do the same. It was a great chat with a couple of fantastic athletes, and knowledgeable coaches, with inspiring stories, and I think you'll really enjoy it.
In this week's episode of the Rox Lyfe podcast I'm excited to bring you my conversation with Jason Daniel (@jasondaniel__). Jason is the founder, and owner, of @LSKD – the huge, Australian based, activewear brand that has grown to over $100m in revenue, with a mission is to inspire you to be 1% better every day through sports, fitness and adventure. Jason built LSKD following his career in motorcross and they're now recognised as one of the main brands serving the functional fitness community. We talk about Jason's journey over the years, the LSKD values and how that can be applied to you as an athlete, we have a great chat about HYROX, the elite level athletes that LSKD work with, and much more.
In this episode of the Rox Lyfe podcast I'm excited to bring you my conversation with Tom Jarrett (@tom.brigade). At HYROX London, Tom completed an “Ultra HYROX” – running 10km instead of the standard 1km between each station! That's a staggering 80km total, plus each of the usual stations in a truly incredible achievement. In this chat we talk about the his mindset and nutrition for the race, his training for the event, what he's learnt that will help him for future HYROX races, plus lots more. It was a great chat and I hope you'll really enjoy it.
In this week's episode of the Rox Lyfe podcast I got to speak with Wilhelm Lilge (@wilhelmlilge) Wilhelm holds the 60-64 age group world record in HYROX with a time of 1.09 – from his first ever solo race! He is not only an impressive athlete though but has been a coach for much of his life, including many years as a national running coach for the Austrian Athletics Association where he's worked with many Olympians and world and European championship athletes. Wilhelm is a passionate anti-doping campaigner, and we talk a little about that, as well as his thoughts on training for HYROX, lactate testing, why he thinks Alexander Roncevic can be even faster, and much more. It was a great chat, and I think you'll get lots from it.
In this episode of the Rox Lyfe podcast we chat with IamFallfromGrace (@IamFallFromGrace) - an Australian Red Bull player, a professional Gamer and a prolific content creator. She certainly breaks the gamer stereotype – having recently competed in her first HYROX, in Melbourne, and in the past has taken on numerous fitness events, including competing at the OCR World Championships. In this chat, where we are also joined by her PT, Jeff Malone, we talk about her career, her experience at HYROX and the OCR World Championships, what it's like being a Red Bull Player, her tips around content creation, and lots more. It was a fun chat, and I hope you enjoy it!
In this week's episode I'm excited to bring you my conversation with Sinéad Bent (@sineadbentx). Sinéad has burst onto the HYROX scene in the past year or so, and recently, in London, broke the Women's Open world in an incredible time of 58.47, as well as an age group world record in the womens doubles. She is, for sure, a potential future Elite 15 athlete in the sport, and it was great to get to speak to her about her sporting background, her HYROX training, her mindset and lots more.
In this episode of the Rox Lyfe podcast we get to speak with Ida Mathilde Steensgaard (@idamathildee). Ida recently qualified for the Elite 15 race at the 2025 HYROX World Championships following her performance at the Hong Kong major. She has a PB of 62 mins in the Pro division and is a hugely exciting talent, especially as HYROX hasn't been her primary focus for very long at all. In this chat, we talk about her recent performances, her sporting background, her training – and the changes she's made since switching her focus from OCR to HYROX, her involvement as a Red Bull sponsored athlete and lots more.
In this episode of Screw It Just Do It, host Alex Chisnall chats with Timothy Armoo, CEO of Fanbytes, about the strategies behind TikTok growth and influencer campaigns. Timothy shares actionable tips on how to: Leverage TikTok's algorithm to grow your audience. Dominate a niche for maximum visibility. Create content that resonates and drives engagement. Use influencer campaigns to amplify your reach. Discover how Fanbytes helped brands like MyProtein and Candy King achieve viral success and how you can apply these strategies to your business.
In this week's episode of the Rox Lyfe podcast I get to chat with the legendary Tia-Clair Toomey (@tiaclair1). Tia is surely one of the greatest athletes of all time: seven-time CrossFit Games champion, 2016 Olympian for Australia, Commonwealth Games gold medalist, and even a qualifier for the Winter Olympics in bobsleigh. Having Tia on the podcast has been a dream of mine since Rox Lyfe began, and this conversation did not disappoint. We dove into her preparation for HYROX Melbourne where she'll compete in mixed doubles with former guest James Newbury on 15th Dec 2024. We also got to speak about her incredible mindset, the traits that have fuelled her success, and lots more. Tia doesn't do a huge number of interviews so to be able to speak to her like this is rare, it was an absolute privilege and I really hope you enjoy it as much as I did.
Brand collaborations are a powerful marketing lever to unlock growth whether your strategic goals are to drive Meaningful Difference, Predispose More People, Find New Space or Be More Present. No wonder they are in the top 3 most important tactics mentioned by marketers in the 2024 Language of Effectiveness report by Marketing Week and Kantar.Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar unpacks both the strategic intent and phenomenal impact of brand collaborations with Oliver Gilding, Head of Innovation & Licensing at Iceland and Brett Hamer, Product Director for Myprotein at The Hut Group.Download Kantar's Brand Strategy Unpacked report here. Hosted on Acast. See acast.com/privacy for more information.
In this week's episode of the Rox Lyfe podcast I get to speak with Ash Harrell (@ash.harrell). Ash has a 57mins Mens Open HYROX to his name, and has represented Great Britain in the Cross Country. He had the fastest total run time at the HYROX World Championships in Nice, and he's helped coached HYROX athletes to break age group world records. In this chat we cover loads, including lots of great running training tips to help you go faster in HYROX.
In this week's episode of the Rox Lyfe podcast I get to speak with Travis Owles (@travisowles). Travis was recently part of the team that took the HYROX World Record for the Men's Relay in Poznan. He also broke the World Record for the fastest ever mile of burpee broad jumps (in a crazy time!), AND he also has the record for the most amount of HYROXes completed in 24 hours. In our chat Travis talks about all these challenges, and more, along with lots of great training and mindset tips that help him to do all that he does.
I'm Greg, and in this episode, I'm excited to bring you my chat with HYROX athlete, Charlie Hendrie (@commando_charlie). Also known as Commando Charlie, this week's guest has quite the story. We talk about his time in the marines, to being a bodyguard for Elton John, to being arrested for a £1m drug deal, and then to HYROX – where has just won his age group in the Pro division in Manchester. It was a really interesting chat with a great guy, and a great athlete and I hope you'll really enjoy it...
In this week's episode of the Rox Lyfe podcast I got to speak with Rebecca Mason (@becmasonpt). Rebecca is one of the fastest ever women in HYROX, she won her age group at the 2022 in Las Vegas, and then finished 6th in the Elite 15 at the Manchester World Championships the following year. Unfortunately, she recently had to retire from competing in the sport due to a long-term injury, so I talk to her about how she has dealt with this and progressed into the next stage of her HYROX career as a coach. She shares tonnes of great tips on improving your performance in HYROX, both through training and some excellent tips on mental resilience. It was a great chat with a legend of the sport!
THG Nutrition is currently on a five quarter “losing streak,” but will an upcoming corporate restructuring move change its outlook? THG (aka the company formerly known as The Hut Group) recently updated the public markets by releasing its 2024 Q3 trading statement. I'll be utilizing that financial information, along with notes I took listening to the earnings conference call, and any relevant publicly disclosed information to obviously update you on the recent performance of THG Nutrition division that includes the world's largest online sports nutrition brand MyProtein, but also utilize everything to provide insights surrounding the global supplement markets. For those unaware, THG is self-described as “a vertically integrated, digital-first consumer brands group, retailing its own brands in beauty and nutrition, plus third-party brands, via its complete digital commerce solution, Ingenuity, to an online and global customer base.” During the third quarter of 2024, divisional revenue for THG Nutrition was approximately $174 million, which was down 10.5% YoY. So, what's up with these poor growth rates when the overall global supplement market continues to grow? I'll dive into several strategic decisions impacting MyProtein including: its global digital sales channel strategy and retail partnerships in physical retail, and let's just say A LOT is riding on the success of the MyProtein global rebrand. Early results of the biggest rebrand in the 20-year history of MyProtein is said to be promising with brand awareness, consideration, and perception all demonstrating YoY improvements. More importantly though…THG Nutrition leadership needs to pay close attention to key commercial metrics over the next year because to continue moving upstream in positioning (and unlocking sales channel diversification opportunities within the American market) it needs to ensure this rebranding decision is well received by and generates brand affinity with those less price-sensitive customers. But in the final part of my latest first principles thinking content, I'll breakdown why THG Ingenuity will demerge into a standalone independent private entity. And I'm less concerned about analyzing the recent performance of THG Ingenuity, its expected enterprise value, or how it's getting funded…instead I'm more interested in how this demerger will directly (and potentially indirectly) impact THG Nutrition. And with THG Ingenuity essentially being the master switch that “powers” THG Nutrition and THG Beauty...neither can survive without the other entity. So, something like a ten-year contract was put into place that reportedly started in 2022. Regardless, the demerger will simplify the organization. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN YOUTUBE TWITTER INSTAGRAM FACEBOOK --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support
In this week's episode of the Rox Lyfe podcast I got to speak with Rylan Schadegg (@ryalnschadegg). Rylan recently qualified for the Elite race at the HYROX World Championships after an incredible 3rd place finish at the Elite 15 Major in Amsterdam. What makes his performance even more remarkable is that he's been battling serious health challenges over the past year—and heading into Amsterdam, he thought it might be his last race for a while. In this candid conversation, Rylan opens up about everything he's faced since we last spoke—how he's navigated the physical, mental, and spiritual aspects of recovery and competition. This was an honest and inspiring chat with a phenomenal athlete who, if all goes well, is a major contender for this season's HYROX World Championship.
Who is Penny Jane…. I know you all want to knowPenny joined me on the show to share her journey from how she overcame an eating disorder and mental health issues to becoming the amazing person she is today.Penny is a joy to be around and her energy and passion for fitness and wellbeing is unparalleled. This girl is a boss bitch. In the filtered and dense world of fitness, Penny stands out in the chaos as a beacon of hope for others who have struggled in the space and trying to find themselves. This episode is authentic, raw and all round good funI won't tell you anymore expect you'll come way from this podcast with a smile on your face and the motivation to be a better version of yourself! Listen, enjoy and subscribeMajicprotein - https://www.majicprotein.com/?srsltid=AfmBOooMDhvr5ktPLtQZrUoidLKtIQnSFlot-7d7mpSNAOvAIoxXGK5OSupport the showSponsors: HERAhttps://heraclothing.com/ - Discount code: HERAXSIM15 for 15% off Majicprotein - https://www.majicprotein.com/?srsltid=AfmBOooMDhvr5ktPLtQZrUoidLKtIQnSFlot-7d7mpSNAOvAIoxXGK5OALT Water - https://www.altwater.co.uk/Socials:Linkedin: https://www.linkedin.com/in/sim-bhatoy?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B86693CJbTB%2BocDixvGwopg%3D%3DInstagram:https://www.instagram.com/been.there.done.that_pod?igshid=OGQ5ZDc2ODk2ZA==&utm_source=qrTikTok: https://www.tiktok.com/@beenthere.donethat.pod?_t=8mtxveff985&_r=1
In this week's episode of the Rox Lyfe podcast I get to speak with Nick Bare (@nickbarefitness). Nick is an incredible athlete, and entrepreneur who has taken on a variety of fitness challenges and built a huge social following in the process. Weighing in at 90kg, he has completed a sub 2:40 marathon, taken on many Ultras, competed in body building shows, and now he has turned his attention to HYROX. Set to compete in Dallas in November 2024, there's a lot of buzz in the fitness community around what can this man do. We talk about his training, mindset, and what it's like to dive into HYROX for the first time. It was great chat, with a seriously impressive athlete - I think you'll really enjoy it!
In this episode of the Rox Lyfe podcast I chat with Lauren Smith (@ls_sports). You'll likely know Lauren from the HYROX live streams where she is part of the team presenting on the Elite 15 races at the Majors and HYROX World Championships. She also regularly presents on many other sports including CrossFit, rugby, rowing, cycling and much more. In this chat, Lauren tells us how about her journey in the world of sports presenting, how she copes with pressure, she shares some great tips for any aspiring content creators and then we look to the HYROX season ahead – explaining the Elite 15 race structure and discuss who we think some of the favourites in the Elite 15 field are for the 24/25 season!
In this week's episode of the Rox Lyfe podcast I get to chat with Paul Rimmer (athlete_lab_uk). Paul is an expert in testing athletes to help them find their true performance capabilities. I went to see him recently for lactate threshold testing and I thought it would be useful to get him on the podcast to talk about the work he does with athletes. We cover different ways to determine your lactate threshold pace, how this testing can influence your HYROX training, the steps you can be taking to improve your threshold running pace, and lots more. It was a great chat with loads of good information to help improve your HYROX performance.
In this episode of the Rox Lyfe podcast I chat with Clare Rafferty. Clare wears many hats in the world of HYROX. She is an athlete, a coach, an ambassador, a race director and part of the Global Master team! In this episode she shares more about her roles in HYROX, her running training, how the sport has helped her from a mental perspective and lots and lots of great coaching advice! You can follow Clare on Instagram at https://www.instagram.com/clare_rafferty_/
It's my belief that business strategy is at its highest impact when you also consider timing and cadence of decisions. So, what major strategic decision left me questioning if THG leadership is aligned with that principle? THG (aka the company formerly known as The Hut Group) recently updated the public markets by releasing its 2024 H1 trading statement. I'll be utilizing that financial information, along with notes I took listening to the earnings conference call, and any relevant publicly disclosed information to obviously update you on the recent performance of THG Nutrition division that includes the world's largest online sports nutrition brand MyProtein, but also utilize everything to provide insights surrounding the global supplement markets. For those unaware, THG is self-described as “a vertically integrated, digital-first consumer brands group, retailing its own brands in beauty and nutrition, plus third-party brands, via its complete digital commerce solution, Ingenuity, to an online and global customer base.” During the first half of 2024, divisional revenue for THG Nutrition was approximately $399 million, which was down 8.5% YoY. So, what's up with these poor growth rates when the overall global supplement market continues to grow? I'll dive into several things going on here at MyProtein including: its global digital sales channel strategy and retail partnerships in physical retail, integration of supply side acquisitions, the effect the previous pricing strategy had on the sports nutrition brand's customer file, and let's just say A LOT is riding on the success of the MyProtein global rebrand. Early results of the biggest rebrand in the 20-year history of MyProtein is said to be promising with brand awareness, consideration, and perception all demonstrating YoY improvements. More importantly though…THG Nutrition leadership needs to pay close attention to key commercial metrics over the next year because to continue moving upstream in positioning (and unlocking sales channel diversification opportunities within the American market) it needs to ensure this rebranding decision is well received by and generates brand affinity with those less price-sensitive customers. Additionally, I've provided a few recent marketplace actions made by MyProtein (i.e. HYROX partnership and line extension product strategy) that could be associated with unlocking future winning chess moves. Finally, I questioned why THG Nutrition ramped up net profitability to record levels last year (when they could have aggressively pulled acquisition levers again), but assumed it was mostly to pad financial metrics for a segment spin-off and IPO. With that looking less likely now because of the THG Ingenuity demerger…it seems like THG was intentionally creating a larger financial buffer (from the protein input cost deflation) for upcoming downside risks of the rebrand rollout process that was a bit mismanaged. While I might be seeing it wrong, it just feels like they've been chasing a few earlier strategic mistakes and now at the stage where they hope everything rebounds in the back-half of 2024 against weaker comparatives. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN YOUTUBE TWITTER INSTAGRAM FACEBOOK --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support
In this episode of the Rox Lyfe podcast, HYROX co-founder Mo Fuerste is back to explain everything you need to know about the all-new HYROX Pro Doubles Elite 15 competition, as well as discuss the new rule changes for this season, the growth of the sport, and the qualifying process for the HYROX World Championships! It's a great, informative chat about all the changes coming up in this great sport!
In this week's episode of the Rox Lyfe podcast I get to speak with Lukas Storath (@lukefithyrox). Lukas is a bit of a HYROX legend. He was the first man to break 60mins in the Pro division, and was the winner of the first ever HYROX World Championship (in Oberhausen). But at the age of 44 he continues to perform at the highest level in the sport. He was the winner of last season's Last Chance Qualifier in Anaheim, he is the 40-44 age group Pro world record holder and is part of the mixed relay world record holding team. In this chat we talk about his training, the changes he's made to his training over his time in the sport, how he still manages to compete at the highest level despite a busy job and being a dad, his mindset, and much more. It was great to be able to chat with him and I think there's loads you can take away from it.
In this episode of the Rox Lyfe podcast, we get to speak with Paul Gillingham. Paul is one of the most experienced HYROX athletes in the world. At the time of writing he's completed 39 races, in 12 countries, and has competed at the last 3 World Championships. He is one of the top performing athletes in his age group, and is part of the over 40 age group Mixed Relay World Record team. He has also been a personal trainer for 18 years and is the coach who works with our clients at Rox Lyfe, as well as being the person who wrote our 12 week training plan. He has helped literally hundreds and hundreds of athletes from Elite level to complete beginners drastically improve their performance and health, and he has so much wisdom and experience to share. It was great to be able to get him back on the show - I loved chatting with him and I think you'll really enjoy it. You can follow Paul on Instagram at https://www.instagram.com/paulgillingham_/
In this week's episode of the Rox Lyfe podcast I get to speak with Marc Dean (@marcdean_). Marc won the Men's Doubles at the 2024 HYROX World Championships in Nice, along with Jake Dearden (who has also recently been on the show), against some incredibly strong competition, winning in a time of 52:34. He is a seriously impressive athlete with his eyes set on the Elite 15 – despite having 4 children to look after, and working full time. In this chat we talk about his experience winning the Doubles in Nice, tips he has for people racing doubles, how he manages to train around everything else he has going on in his life, his running times, what he's focused on in training and much more. I really enjoyed chatting to Marc and think you'll enjoy listening to it!
On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Durak, President and Founder at Medical Health and Fitness and an absolute wealth of knowledge and experience spanning 30+ years in the industry. This episode is centered around healthcare innovation, from the latest Apple Watch innovations through to understanding opportunities around the boom of GLP-1s, with Eric Durak emphasizing the need for a comprehensive approach combining technology and education. Key topics discussed include: ● Apple Watch launch new Vitals App. ● Innovations in fitness tracking technology. ● Squared Circles secures $40million in funding to enable scaling of new health and wellness brands. ● Investment into AI versus revenue delivered. ● GLP-1 shifts increased consumer spending to the ‘wellness wallet.' ● Iceland and MyProtein launch world's first frozen protein vending machine. To learn more about Eric Durak, click here: https://www.medhealthfit.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 01:00 Weight loss with a focus on GLP-1s and Ozempic 3:13 Apple Watch updates, including vitals app and training load features 8:51 Sleep tracking technology and its accuracy 15:33 AI and GLP-1 investments, insights and potential for success 22:34 Using health savings accounts for weight loss medication 27:35 Integrating nutritional services into gyms through vending machines 31:30 Fitness technology and business strategies for gym owners