Podcasts about Myprotein

Mi történik, amikor egy podcast hallgatója előbb az alkotók tanácsadója lesz? Sándorfy Adrián vendége Vajda Kriszta, a VIZIO Agency alapítója volt. Ebben az epizódban nem egy utólag megszépített sikertörténetet mesélünk el: a BB Pro éppen most alakul át közösségből AI-alapú vállalkozói ökoszisztémává. Megmutatjuk, hogyan nőtt ki egy egyszerű tagkeresőből a BB Pro Connect, és hogyan épít Adrián programozói tudás nélkül szoftvert. Közben azt is körbejárjuk, lehet-e befektető nélkül startupot építeni, és valóban a „vállalkozók Facebookjává” válhat-e a BB Pro.

Dans cet épisode, je reviens sur ma première année en tant que père. Tout ce que j'aurais aimé savoir avant de devenir papa, mais aussi tous les apprentissages, les erreurs que j'ai appris au cours de cette période.L'idée ici est simplement de vous partager mon retour d'expérience, et de vous donner matière à réflexion pour tous ceux et celles qui ont un foyer ou qui aspirent à en construire un un jour.Bonne écoute à toi et si le podcast te plait tu peux laisser une review de 5 étoiles pour soutenir le travail.----------------------------------------------► SOLDES Baz Athletics: https://bazathletics.com/► Le programme Hybride: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://hybride.bazathletics.com/⁠⁠⁠⁠► Ma chaîne Youtube: https://www.youtube.com/@bazinga.► Myprotein: code BAZ: https://creatorlink.shop/49rOdDi► Mon Instagram : https://www.instagram.com/bazingafit/Contact : olivierjacquin.contact@gmail.com

Mi történik, amikor valaki seftelésből indul, nagy céget épít, majd a növekedés közben majdnem mindent elveszít? Vendégünk Surányi Feri, az M.I Solution Kft. tulajdonosa volt, akivel a könnyített cégmodellről, a túl nagyra nőtt vállalkozás veszélyeiről és az önműködő cég valódi áráról beszélgettünk.

Dans cet épisode, on fait le point. On est en juin, six mois se sont déjà écoulés, et c'est le moment de faire un vrai bilan de ton année pour mieux évoluer pour la suite.Je te parle du piège des bonnes résolutions, de la différence entre janvier et juin, et je te donne les questions essentielles à te poser sur ton physique, ton mental, tes finances et tes relations. On termine avec un plan d'action concret pour exploser tes objectifs pour les six prochains mois et bien plus.C'est jamais trop tard, tout repose sur des décisions, et personne ne le fera à ta place. Si t'avais besoin d'un déclic, c'est maintenant.Bonne écoute à toi et si le podcast te plait tu peux laisser une review de 5 étoiles pour soutenir le travail.----------------------------------------------► Le programme Hybride: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://hybride.bazathletics.com/⁠⁠⁠► Baz Athletics: https://bazathletics.com/► Ma chaîne Youtube: https://www.youtube.com/@bazinga.► Myprotein: code BAZ: https://creatorlink.shop/49rOdDi► Mon Instagram : https://www.instagram.com/bazingafit/Contact : olivierjacquin.contact@gmail.com

Visszatér az egyik Main Character, a BB Chief No Officere, tesikénk, Mester Tomi :) Kicsit rizzelgettünk a bro-kkal, de azért volt itt némi szakmázás is - nagy-nagy fókusszal az automatizálási lehetőségeken, ami mindannyiunkat máshogy érint. Tomi mesél a mostani bizniszeiről, és magát meg nem hazudtolva, nem nagy csapatban, nem folyamatos menedzsmentben, hanem automatizált rendszerekben, kis létszámú működésben és founder-független termékekben gondolkodik. Megnéztük, hogyan lett a négyórás munkanapból egy sokkal érettebb vállalkozói működés, ahol nem az a cél, hogy még többet dolgozzunk, hanem hogy egyre kevesebb dolog függjön tőlünk. Tomi sztoriján keresztül arról beszélgettünk, mitől lesz egy digitális vállalkozás valóban skálázható és akár eladható. Előkerült a Data Klub, a Dr. Prezi Akadémia és a Whisky Returns is, de a lényeg nem a projektek száma, hanem a gondolkodásmód: mit automatizálunk, mit szervezünk ki, mikor vonunk be szakértőket, és hogyan építünk úgy rendszert, hogy az alapító ne legyen benne minden döntésben és folyamatban. A végén még az is szóba került, hogy mennyi pénz elég egy vállalkozónak, mi történik egy potenciális exit után, és miért nem mindig a több bevétel a következő valódi cél.

Dans cet épisode je réponds aux questions qui reviennent souvent pour t'aider dans ta propre progression. Je t'explique comment garder un physique sec à l'année, est-ce qu'il faut compter ses calories, ou encore comment optimiser ses séances et progresser en course à pied.Bonne écoute à toi et si le podcast te plait tu peux laisser une review de 5 étoiles pour soutenir le travail.----------------------------------------------► Le programme Hybride: ⁠⁠⁠⁠⁠⁠⁠https://hybride.bazathletics.com/⁠⁠► Baz Athletics: https://bazathletics.com/► Ma chaîne Youtube: https://www.youtube.com/@bazinga.► Myprotein: code BAZ: https://creatorlink.shop/49rOdDi► Mon Instagram : https://www.instagram.com/bazingafit/Contact : olivierjacquin.contact@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Dans cet épisode, je te parle de sujets très importants pour moi en ce moment : la gestion des difficultés, la comparaison aux autres et toutes les questions qu'on peut se poser quand on essaie d'avancer dans sa vie, ses projets ou ses trainings.Je partage aussi mes réflexions autour du paradoxe de Salomon, et la difficulté à prendre les bonnes décisions pour soi-même et sa propre situation.Bonne écoute à toi et si le podcast te plait tu peux laisser une review de 5 étoiles pour soutenir le travail.----------------------------------------------► Le programme Hybride: ⁠⁠⁠⁠https://hybride.bazathletics.com/⁠► Baz Athletics: https://bazathletics.com/► Ma chaîne Youtube: https://www.youtube.com/@bazinga.► Myprotein: code BAZ: https://creatorlink.shop/49rOdDi► Mon Instagram : https://www.instagram.com/bazingafit/Contact : olivierjacquin.contact@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Business is not a spectator sport…although shouldn't you be curious why THG Nutrition just delivered its strongest start to a year since 2021? THG (aka the company formerly known as The Hut Group) recently updated the public markets by releasing its Q1 2026 trading statement. I'll be utilizing all available publicly disclosed information to obviously update you on the recent performance of THG Nutrition division, which includes the world's largest online sports nutrition brand MyProtein, but also utilize everything as the contextual backdrop for my expanded strategic commentary around global sports nutrition market dynamics and trends. Additionally, due to the THG Ingenuity demerger action occurring at the end of 2024, the up-to-date THG portfolio configuration now would be described as a global, cash generative, health and wellness consumer brands group. During the first quarter of 2026, THG Nutrition revenue was approximately $217 million, which increased 8.8% YoY. THG Nutrition delivered its fifth consecutive quarter of revenue growth. Moreover, momentum was said to be broad-based across categories outside of the core protein range, especially in activewear and creatine. But I'll dive into several strategic decisions impacting MyProtein including its global digital sales channel strategy, offline retail expansion efforts, product licensing strategy, and let's just say A LOT is riding on the success of the MyProtein global rebrand that started its initial staggered market rollout two years ago. Myprotein maintained its leading position as the largest UK sports nutrition brand. THG Nutrition still mainly deploys a global digital-first commerce strategy, with around 80% of its total revenue coming from direct-to-consumer, online marketplaces, and social commerce…but MyProtein has continued to invest in offline retail partnerships where it places a limited (or exclusive) SKU range as part of a bigger demand generation strategy. Although the most highlighted commercial strategy (utilized for offline retail expansion) continues to surround the development of MyProtein products that are sold under licensing arrangements. When done correctly, these types of retail partnerships boost customer touchpoints and broaden brand appeal. Nonetheless, this ambitious level of offline retail expansion globally will undoubtedly help drive a more diversified retail mix over the next few years. Equally, MyProtein continues to lean heavily into international product collaborations. And obviously, while that includes THG Nutrition recently expanding successful dietary supplement categorical examples (like with global confectionary giant Mars Incorporated), I'd rather mention the recent launch of the Myprotein x Champion collaboration, as MP activewear is reportedly continuing to deliver exceptional growth, with annualized run-rate sales fast approaching $140 million. Yet, it's the margin accretive aspect of MP activewear that's maybe most helpful right now, as THG Nutrition attempts to mitigate elevated whey protein input prices.

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Az e-kereskedelmi cégek többsége nem marketingben bukik el, hanem működésben. Ebben az adásban Nagy Gáborral, a Webmotion alapítójával beszélgettünk arról, hogy mi történik akkor, amikor egy webshop kinövi azt a szintet, ahol még “elég volt” a jó termék és a jól futó hirdetés. Őszintén végigmentünk azon, hogy miért válik a cégvezető a legnagyobb szűk keresztmetszetté, és milyen hibák miatt ragadnak be cégek évekig ugyanazon a szinten. Ez az epizód nem kezdőknek szól: rendszerekről, szervezetépítésről és vezetői szintlépésről beszélgettünk – arról, hogy mit kell másképp csinálnod, ha tényleg skálázni akarsz.

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Dans cet épisode je te donne toutes les erreurs à ne pas faire pour progresser en entraînement hybride: musculation et course à pied. Tous mes conseils après des années de pratiques en tant qu'athlète et coach, et tout ce que tu peux appliquer dès maintenant pour progresser de ton côté.Bonne écoute à toi et si le podcast te plait tu peux laisser une review de 5 étoiles pour soutenir le travail.----------------------------------------------► Le programme Hybride: ⁠https://hybrid-power-plan.lovable.app ⁠► Baz Athletics: https://bazathletics.com/► Ma chaîne Youtube: https://www.youtube.com/@bazinga.► Myprotein: code BAZ: https://creatorlink.shop/49rOdDi► Mon Instagram : https://www.instagram.com/bazingafit/Contact : olivierjacquin.contact@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Ebben az adásban egy elég kemény állítással indítottunk: a marketinges munkák egy jelentős része – különösen a junior PPC feladatok – akár 80%-ban automatizálható a közeljövőben. Vendégünk Varga Zoltán volt, a Klikkmánia alapítója, akivel arról beszélgettünk, hogy ez a változás miért nem veszély, hanem az egyik legnagyobb lehetőség azok számára, akik időben reagálnak. Őszintén végigmentünk azon is, hogy miért nem lett a Klikkmánia a legnagyobb ügynökségek egyike, milyen döntések és kimaradt lehetőségek formálták a cég útját, és mit csinálnának ma másképp. Beszéltünk londoni terjeszkedésről, niche piac építésről és arról is, hogy mit jelent valóban hosszú távon játékban maradni egy olyan iparágban, ami folyamatosan újraírja a szabályokat.

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Az AI nem elveszi a munkádat, hanem újraosztja – és nem biztos, hogy te nyersz. Ebben az epizódban Tasnádi Olivérrel, a TASNADI alapítójával és Balogh Dáviddal, a Boom Marketing és az AI Boost alapítójával arról beszélgettünk, hogy mit jelent ez a gyakorlatban vállalkozóként:

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Dans cet épisode je t'annonce la grande nouvelle, qui va littéralement changer ma vie pour les prochains mois.Je t'explique également pourquoi il faut arrêter de réinventer la roue pour progresser en musculation ou en course à pied, et comment t'assurer de progresser de façon efficace.Et je reviens sur ma courte pause sur Youtube, ce que j'en ai appris et ce que tu peux en tirer pour ta propre évolution.Bonne écoute à toi et si le podcast te plait tu peux laisser une review de 5 étoiles pour soutenir le travail.----------------------------------------------► Baz Athletics: https://bazathletics.com/► Tous mes programmes: https://programmes.bazathletics.com/go► Ma chaîne Youtube: https://www.youtube.com/@bazinga.► Myprotein: code BAZ: https://creatorlink.shop/49rOdDi► Mon Instagram : https://www.instagram.com/bazingafit/Contact : olivierjacquin.contact@gmail.com

Did Applied Nutrition just take a page out of its competitor's (i.e. MyProtein) strategic playbook? Applied Nutrition Plc (LSE: APN) is a leading sports nutrition brand sold in over 80 countries worldwide. There are several product ranges, including the namesake Applied Nutrition, All Black Everything (ABE), Body Fuel, and Endurance. Additionally, because of a trademark issue, the U.S. division sells its products under the AN Performance name. In the first half of fiscal year 2026, Applied Nutrition reported generating revenue of about $100 million, which increased 56.5% YoY. Given that its 2026 H1 results were exceptional, and Applied Nutrition has relatively low awareness in the U.S. market…my latest first principles content piece will examine a collection of recent strategic decisions that will help you better understand the business growth story. Applied Nutrition has historically reinvested profits back into the manufacturing capabilities and that existing pattern of capital allocation was reinforced in the latest financial statements. And that vertical integration (manufacturing around 80% of all products in house) allows Applied Nutrition to quickly evolve its product strategy to access emerging trends and fill opportunity gaps across the marketplace (positively impacting growth of distribution points and shelf space with existing and new customers). Also, Applied Nutrition's product strategy (aided by vertical integration) can be leveraged for geographical expansion. Currently, about 42% of Applied Nutrition total revenue is being captured from commercial activities in its home market of the UK. The remaining about 46% of total revenue (outside of the UK and Europe) is generated across dozens of geographies…and experienced growth of 75% YoY. But arguably the most important geographical expansion progress has been happening within the United States. Though, despite describing the geographic activity as “still early in its development” Applied Nutrition originally entered the U.S. market about four years ago and became (from what I understand) the first sports nutrition brand headquartered outside of North America to land on Walmart shelves nationwide. However, beyond that very brief progress descriptor, and some associated “equally ambiguous” commercial updates…virtually nothing detailed was mentioned about the United States. But if you've closely followed my basically bi-annual Applied Nutrition content pieces from the last few years…you already know how deeply I've covered pretty much every direct (and even indirect) strategic aspect relating to its major “Catch-22” situation within the U.S. market. And with no significant update, I'd rather focus on a new strategic growth driver being leveraged within its home market. Applied Nutrition signed its first out-licensing agreement, an exclusive 3-year agreement with Morrisons for a range of branded GLP-1 friendly high-protein food products. And if this sounds vaguely familiar, it's likely because (about four years ago) MyProtein began a similar relationship with Iceland Foods. When done correctly, these types of retail partnerships boost customer touchpoints and broaden brand appeal.

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Dans cet épisode je t'explique les modifications que j'ai apporté à mon quotidien pour être plus productif, et comment toi aussi tu peux mettre ça en place. On aborde également le sujet des critiques sur les réseaux sociaux, notamment en course à pied et vis à vis des débutants, et comment réagir par rapport à ça.Bonne écoute à toi et si le podcast te plait tu peux laisser une review de 5 étoiles pour soutenir le travail.----------------------------------------------► Baz Athletics: https://bazathletics.com/► Tous mes programmes: https://programmes.bazathletics.com/go► Ma chaîne Youtube: https://www.youtube.com/@bazinga.► Myprotein: code BAZ: https://creatorlink.shop/49rOdDi► Mon Instagram : https://www.instagram.com/bazingafit/Contact : olivierjacquin.contact@gmail.com

This was a banger episode!! Enjoy ✌️

Dans cet épisode je reviens sur l'importance de continuer de croire en toi, même dans les moments les plus difficiles, car c'est justement là que tu progresseras. Pourquoi tu dois faire très attention à ce que tu vois et crois sur les réseaux, surtout au sujet de la discipline et de la motivation.Je t'explique également l'importance des bonnes habitudes au quotidien, comme la lumière du soleil de bon matin. Et je réponds à quelques questions sur l'entraînement, la VMA et le seuil.Bonne écoute à toi et si le podcast te plait tu peux laisser une review de 5 étoiles pour soutenir le travail.----------------------------------------------► Baz Athletics: https://bazathletics.com/► Tous mes programmes: https://programmes.bazathletics.com/go► Ma chaîne Youtube: https://www.youtube.com/@bazinga.► Myprotein: code BAZ: https://creatorlink.shop/49rOdDi► Mon Instagram : https://www.instagram.com/bazingafit/Contact : olivierjacquin.contact@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Dans cet épisode je t'explique pourquoi il est essentiel de prendre du temps off, quelque soit tes objectifs de vie. Je t'explique également pourquoi il est important que tu puisses être indépendant, pour pouvoir t'en sortir dans le monde d'aujourd'hui. L'importance d'une bonne santé mentale, physique et la volonté de devenir meilleur.Bonne écoute à toi et si le podcast te plait tu peux laisser une review de 5 étoiles pour soutenir le travail.----------------------------------------------► Baz Athletics: https://bazathletics.com/► Tous mes programmes: https://programmes.bazathletics.com/go► Ma chaîne Youtube: https://www.youtube.com/@bazinga.► Myprotein: code BAZ: https://tidd.ly/3rpht6a► Mon Instagram : https://www.instagram.com/bazingafit/Contact : olivierjacquin.contact@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Make sure to check out Emilio's podcast: Atomic Brawl!! Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

If you focus on what you can do, what you cannot do will diminish in size. As THG CEO Matthew Moulding recently stated, “we can't control commodities or currencies.” After more than a decade of marketplace stability, MyProtein faced a “Great Shutdown” era spike in whey input costs and the Japanese Yen collapse (impacting its second largest market). And these two external factors almost entirely wiped-out profitability delivered by MyProtein in 2019 (which would be the last annual results prior to THG IPO'ing in September 2020). But THG must stay focused on what it can control like continuing to diversify territories, sales channels, and product category mix to reflect the record global consumer demand for protein…along with making deliberate trading decisions to protect margins and retain market share while whey commodity prices remain elevated. THG (aka the company formerly known as The Hut Group) recently updated the public markets by releasing its 2025 Q4 trading statement. I'll be utilizing that financial information, along with notes I took listening to the earnings conference call, and any relevant publicly disclosed information to obviously update you on the recent performance of THG Nutrition division, which includes the world's largest online sports nutrition brand MyProtein, but also utilize everything as the contextual backdrop for my expanded strategic commentary around global sports nutrition market dynamics and trends. Additionally, for those unfamiliar with the up-to-date THG portfolio configuration…due to the THG Ingenuity demerger action occurring at the end of 2024, it now would be described as a global, cash generative, health and wellness consumer brands group. During the fourth quarter of 2025, THG Nutrition revenue was approximately $211 million, which increased 8.5% YoY. Also, THG Nutrition reported generating full-year 2025 revenue of approximately $816 million, which increased 6.2% YoY. THG Nutrition delivered its fourth consecutive quarter of revenue growth, driven by average selling prices recovering to pre-rebrand levels. Moreover, momentum was said to be broad-based across categories outside of the core protein range, especially in activewear and creatine. But I'll dive into several strategic decisions impacting MyProtein including its global digital sales channel strategy, offline retail expansion efforts, product licensing strategy, and let's just say A LOT is riding on the success of the MyProtein global rebrand that started its initial staggered market rollout two years ago. Myprotein maintained its leading position (holding a 25% share of the UK online sports nutrition market). THG Nutrition still mainly deploys a global digital-first commerce strategy, with around 80% of its total revenue in the full-year of 2025 coming from direct-to-consumer, online marketplaces, and social commerce…but MyProtein has continued to invest in offline retail partnerships where it places a limited (or exclusive) SKU range as part of a bigger demand generation strategy. Nonetheless, this ambitious level of offline retail expansion globally will undoubtedly help drive a more diversified retail mix over the next few years.

Go check out MyProtein at: https://us.myprotein.com/referrals.list?applyCode=LINCOLN-RH9Use code LINCOLN-RH9 to get $20 off purchases over $40!!! Email me at: everythingbrawlstarspodcast@gmail.com

What does surging demand for creatine and increases in European defense spending have in common? Well, that would be the global specialty chemicals company, AlzChem Group, which is a critical Western supplier in two sought-after (albeit drastically different) sectors. Obviously, my deep domain expertise is far outside Europe's rising share of NATO defense spending and/or critical raw materials used in propellants for artillery ammunition. But I'll quickly mention that since AlzChem is the only Western producer of nitroguanidine…it has become a key player in Europe's rearmament efforts. However, why I'm making this particular content piece is to help you better make sense of why suddenly (one day) creatine seemed to be everywhere…being hyped up by every fitness influencer, cognitive health guru, and social commerce affiliate. Hopefully, by gaining knowledge about AlzChem, which is also the sole Western producer of high-purity creatine…marketed mostly under the branded ingredient name Creapure, it provides a distinct layer of insights that I believe will be helpful if you're interested in trying to understand this “explosive” health trend. Although it is difficult to know exact figures, AlzChem reportedly leads the market by more than a handful of percentage points…supplying slightly over one-quarter of the total global creatine production capacity. Being the only Western producer of creatine, AlzChem holds a unique geopolitical and quality-based "moat" that has proven tremendously powerful in a global supplement market often plagued by opaque ingredient sourcing. While competitors from Asia often compete on price, AlzChem dominates the premium segment niches (like sports or clinical nutrition) where verified batch consistency, absence of harmful contamination, and rigorous traceability are relied on. Furthermore, AlzChem's long history of consistently supplying pharmaceutical-grade creatine monohydrate basically helps brands explicitly featuring the “Creapure” logo on packaging like MyProtein to justify premium pricing strategies. Additionally, to sustain its market leadership against rising global creatine demand…AlzChem just announced a $140 million investment to build a new, increasingly automated production plant for creatine (and its essential precursors) a few weeks ago. So, even with incremental creatine capacity coming online late last year…AlzChem must invest ahead of the projected double-digit compounded annual growth over the next five years to ensure it can continually meet expected future market expansion. But for those unfamiliar with the recent (and current) market dynamics…no longer constrained to gym bros, creatine is currently undergoing a significant metamorphosis. While the traditional sports nutrition customers (which by the way is harder and harder to label cleanly every day) still account for more than half of global creatine supplement purchases, demand is surging with aging populations seeking muscle preservation, women's health segment (focusing on areas like perimenopause), and even cognitive health applications. Although AlzChem played a vital role in popularizing creatine within that shadowy niche of sports nutrition, it's remained an industry leader by funding extensive clinical research that competitors rarely match. Therefore, Alzchem is obviously supportive of (and will principally benefit from) an ever-growing body of research with positive results, which has broadened use cases and expanded demographics…making creatine an almost must-have staple for everyone.