Born Or Made

Follow Born Or Made
Share on
Copy link to clipboard

Born or Made is a weekly podcast where host Michael Chernow chats with guests that have inspired him and millions of others. Michael and his guests dive into the topic of nature/nurture, focusing on their story, from youth to current day. Are people born with the skill that's shaped their lives, or were they made over time.... Lets find out.

Michael Chernow


    • Aug 26, 2026 LATEST EPISODE
    • weekdays NEW EPISODES
    • 40m AVG DURATION
    • 449 EPISODES

    4.8 from 184 ratings Listeners of Born Or Made that love the show mention: michael, new podcast, valuable, must listen, better, best, great.


    Ivy Insights

    The Born Or Made podcast is a fascinating and captivating show that delves into high-level discussions on all things health, wellness, fitness, optimization, and entrepreneurship. Hosted by Michael, the podcast offers incredible content that is both inspiring and insightful. From mindset development to personal growth, each episode features guests who share their expertise and passion for what they do. This podcast has quickly become my favorite to date due to its engaging host and the variety of answers explored in each episode.

    One of the best aspects of The Born Or Made podcast is the diversity of topics covered. Whether you are interested in improving your mindset, optimizing your health and fitness, or exploring entrepreneurship, this show has something for everyone. The conversations on the podcast are thought-provoking and provide valuable insights into various fields. Each guest brings a unique perspective and shares their own experiences and knowledge, making it an enriching experience for listeners.

    Another great aspect of this podcast is Michael's hosting style. He creates an energetic atmosphere where guests feel comfortable sharing their stories and ideas. His passion for learning and growth is evident in every episode as he engages with guests on a deep level. Michael's ability to ask thought-provoking questions keeps the conversation flowing smoothly, allowing listeners to gain new perspectives and insights.

    However, one minor downside of The Born Or Made podcast is that some episodes may not be as relevant or interesting to certain individuals. With such a wide range of topics covered, there may be episodes that don't resonate with every listener. However, given the diverse nature of the show's content, there will still be plenty of episodes that captivate a wide audience.

    In conclusion, The Born Or Made podcast is a must-listen for anyone looking to improve themselves mentally, physically, or professionally. It offers high-level discussions on various topics related to health, wellness, fitness, optimization,and entrepreneurship. With its engaging host and passionate guests who share valuable insights and experiences, this podcast is a valuable resource for personal growth and development. Whether you're looking to enhance your mindset or gain insights from successful individuals, The Born Or Made podcast is a powerful tool for achieving your goals.



    Search for episodes from Born Or Made with a specific topic:

    Latest episodes from Born Or Made

    Gabe Snow: From Fitness Model to Drugs, Steroid Abuse & a 40% Blocked Heart Artery

    Play Episode Listen Later Aug 26, 2026 75:09


    Gabe Snow joins Michael Chernow for one of the most raw and vulnerable conversations we've had on the podcast. Gabe opens up about childhood trauma, grief, addiction, steroid abuse, losing himself behind a seemingly glamorous lifestyle, and the moment he realized he needed to change. He shares how years of anabolic steroid use contributed to a shocking heart diagnosis, including discovering that his LAD artery was 40% blocked at just 34 years old. They also dive into body image, self-worth, nervous system regulation, breathwork, and what it actually takes to rebuild your life after years of running from yourself. Michael opens up about his own experiences with health, trauma, recovery, and a recent MDMA-assisted journey. This is a conversation about facing the parts of yourself you'd rather avoid and finding your way back to who you really are.Subscribe to The Michael Chernow Podcast for new episodes every week.KOHhttps://kreaturesofhabit.comIGhttps://www.instagram.com/michaelchernowhttps://www.instagram.com/kreaturesofhabit#MichaelChernowPodcast #GabeSnow #MentalHealth #AddictionRecovery #Breathwork

    The Productivity Hack Most People Are Too Lazy To Use | Brent Richard

    Play Episode Listen Later Aug 19, 2026 80:48


    Brent Richard joins Michael Chernow to break down the habits, discipline, and sacrifices that completely changed his life. From waking up at 4AM and discovering the massive productivity advantage of owning the early morning hours, to building an audience of more than 200,000 people and creating Early Dad, Brent explains why consistency beats motivation every time.They also dive into what it actually means to be a present father, why chasing money can come at the expense of your family, and how our phones are stealing moments we'll never get back. Michael and Brent discuss the pressure men carry, finding purpose through fatherhood, building discipline, and why sometimes you need to stop feeling sorry for yourself and simply do the work.Later, the conversation turns to a topic they know may be controversial: traditional family roles, being the provider, stay-at-home motherhood, and why they believe there's nothing wrong with a family choosing that dynamic if both partners genuinely want it.If you want more time, more discipline, better health, and a better relationship with your family, this episode is for you.Subscribe to The Michael Chernow Podcast for new episodes every week.KOHhttps://kreaturesofhabit.comIGhttps://www.instagram.com/michaelchernowhttps://www.instagram.com/kreaturesofhabit#MichaelChernow #BrentRichard #EarlyDad #Fatherhood #Discipline #Productivity #MorningRoutine

    “Intermittent Fasting” Felt Familiar. I'd Been Starving Myself for Years | Alex Stein

    Play Episode Listen Later Aug 12, 2026 78:58


    In this episode of The Michael Chernow Podcast, Michael sits down with Alexander Stein for an unfiltered conversation about disordered eating, body dysmorphia, fitness obsession, and the struggles men rarely talk about. Alex shares how his relationship with food began changing at just eight years old and eventually became decades of restriction, over-exercising, coffee, and one meal a day. At his lowest point, he was 6'2" and 140 pounds, yet still struggled to recognize how unhealthy he had become. Michael also opens up about developing his own unhealthy relationship with food and fitness after getting sober, leading to a larger conversation about the incredibly thin line between discipline and obsession. They examine modern fitness culture, intermittent fasting, body-image pressure, social media, and why behaviors that look “healthy” from the outside can sometimes be driven by fear and control. Alex explains the moment hearing Nikki Glaser speak openly about her own struggles finally made him feel understood, why being told he didn't technically qualify as anorexic became a dangerous challenge in his mind, and what ultimately helped him rebuild his relationship with food. This is a conversation for anyone who has ever wondered: Am I actually healthy—or am I obsessed?KOHhttps://kreaturesofhabit.comIGhttps://www.instagram.com/michaelchernowhttps://www.instagram.com/kreaturesofhabitCHAPTERS:0:00 Intro & Trigger Warning4:33 What Does Disordered Eating Actually Look Like?7:02 Dieting at Just 8 Years Old12:12 The Fear of Ever Getting Fat16:28 6'2" and 140 Pounds — How Bad It Got19:00 Michael's Own Battle With Food After Sobriety23:13 20 Years of Food Rules & Body Dysmorphia27:27 Coffee, One Meal a Day & Extreme Restriction30:26 Healthy or Obsessed? The Dark Side of Fitness Culture34:50 Childhood, Control & Where It All Started40:07 Over-Exercising, Restriction & Trying to Get Help44:08 The Nikki Glaser Moment That Changed Everything46:50 “I'll Get There” — When Recovery Became a Challenge53:27 Marriage, Relapse & Reaching a Breaking Point58:18 Rebuilding His Life & Relationship With Food1:08:23 What to Do If You're Struggling1:12:11 The Eating Disorder Men Hide Behind “Fitness”1:14:43 Alex's Final Message#MichaelChernow #AlexanderStein #MensMentalHealth #DisorderedEating #BodyDysmorphia #EatingDisorderRecovery ##IntermittentFasting #TheMichaelChernowPodcast

    What 16 Years In Business Taught Me

    Play Episode Listen Later Aug 10, 2026 12:24


    In this Monday Moments episode, Michael Chernow reflects on five years of building Kreatures of Habit and the lessons he has learned from 16 years of entrepreneurship.Michael opens up about the highs and lows of running a business, the stress of raising money, the resilience it takes to keep going, and the abnormal optimism required to build something that actually lasts. He also shares a powerful moment from his 22-year sobriety anniversary run, where he found gratitude, grace, and a deeper reminder that he simply will not quit.This episode is a message for anyone sitting on an idea, dream, risk, or major life decision. Whether it is starting a business, changing careers, getting healthy, leaving the wrong relationship, or finally betting on yourself, Michael's message is simple: take the swing.Do not wait until the end of your life wondering what could have happened if you had just gone for it.The other side of fear is freedom.KOHhttps://kreaturesofhabit.comIGhttps://www.instagram.com/michaelchernowhttps://www.instagram.com/kreaturesofhabit#MichaelChernow #MondayMoments #KreaturesOfHabit #Entrepreneurship

    Michael Chernow: “I Overdosed… Then Used Again 4 Hours Later”

    Play Episode Listen Later Aug 5, 2026 71:20


    Michael Chernow shares the raw story of how childhood trauma led him into addiction at just 12 years old and eventually brought him within inches of losing his life. After surviving a heroin overdose, Michael returned to using only hours later because he still didn't know how to stop. Everything changed when one phone call connected him with the mentor who gave him the structure, discipline, faith, and support required to rebuild his life. Now 21 years sober, Michael explains why asking for help is a sign of strength, how fitness became part of his recovery, and why getting back up is the only thing you need to do perfectly. He also opens up about fatherhood, meeting his wife nine months into sobriety, learning to love himself, and becoming the mentor he once desperately needed. This is a powerful conversation about addiction, redemption, faith, discipline, love, and the possibility of completely changing your life.

    everybody poops

    Play Episode Listen Later Aug 4, 2026 8:14


    I felt it was time to have this conversation

    Doctors Told Her She Would Die... She Refused to Accept It | Ashleigh Di Lello

    Play Episode Listen Later Jul 29, 2026 80:42


    After being told at just 13 years old that she likely wouldn't survive her teenage years, Ashleigh Di Lello refused to accept the future doctors predicted for her. Years later, after a failed hip surgery left her unable to walk and living with debilitating chronic pain, she reached another breaking point that changed the direction of her life.In this episode, Ashleigh explains how she began studying neuroscience, nervous-system regulation and the connection between physical, mental and emotional pain. She and Michael discuss faith, neuroplasticity, trauma, survival mode, self-compassion and why the brain repeatedly returns to familiar patterns—even when those patterns are destructive.Ashleigh also breaks down the practical process she uses to help people process emotional pain, calm the brain's fear networks and create healthier neural pathways. Michael shares his own experiences with addiction, childhood trauma, his son's rare genetic diagnosis and the role his relationship with God has played throughout his recovery.This conversation is about refusing to let pain, fear or a diagnosis become your permanent identity. It is a powerful reminder that healing requires faith, responsibility, daily action and the willingness to move directly through what hurts.

    The Biggest Failure Is Never Trying | KOH Sprouts Market Tour

    Play Episode Listen Later Jul 15, 2026 48:36


    Michael Chernow and Mattiy Christofferson sit down inside an RV after six exhausting days on the road launching the Kreatures of Habit Daily Bar at Sprouts stores across the West Coast.In this raw, off-the-cuff conversation, they break down the reality of building a company, the pressure founders feel when comparing themselves to massive brands, and why obsession is often required to succeed. They also discuss delegation, maintaining momentum, creating your own luck, and learning to accept that nobody will execute your vision exactly like you.Michael opens up about nearly sacrificing his marriage for business, the dream he is still working toward, and why success is meaningless if it costs you the people you love. This episode is a reminder that the biggest failure is not losing—it is reaching the end of your life knowing you never tried.Follow the journey as Kreatures of Habit and Ops Run travel across the country connecting with runners, run clubs, and local communities.

    I wanted A Father Figure. I Found A Monster | My Story Of Childhood Abuse From A Predator

    Play Episode Listen Later Jul 8, 2026 68:41


    Michael Chernow opens up about growing up in an unsafe home, searching for a father figure, and how that vulnerability led him into the hands of a predator. He shares the confusion, shame, addiction, and anger that followed, and why he believes parents need to be more aware of who has access to their children. This conversation also goes into his near-death experience with heroin, the moment that finally pushed him toward sobriety, and the mentor who helped him rebuild his life. Now 21 years sober, Michael uses his story as a warning to parents and a message of hope for anyone who feels too broken to change. This episode contains sensitive conversations around childhood abuse, addiction, and recovery.#ChildhoodTrauma #AddictionRecovery #Sobriety #MensMentalHealth #Fatherhood #TraumaHealing #SurvivorStory #ProtectYourKids #Parenting #RecoveryJourney

    Discipline Is The Key To Freedom

    Play Episode Listen Later Jul 6, 2026 26:58


    In this episode, Michael Chernow opens up about the moment he realized his habits were destroying his life and how discipline became the foundation for everything he has built since.From addiction, violence, and losing control to sobriety, business, fatherhood, and personal growth, Michael breaks down why small daily habits matter more than massive life changes. He explains how little wins can rebuild confidence, why fear causes most people to quit, and why discipline is the key to freedom.This conversation is a reminder that your habits will either make you or break you. Whether you are trying to get sober, lose weight, build a business, improve your mindset, or simply become a better version of yourself, the next best decision is always available.Discipline is free. Habits are powerful. And it is never too late to change your life.#MichaelChernow #Discipline #Habits #CreaturesOfHabit #Sobriety #AddictionRecovery #SelfImprovement #PersonalGrowth #Mindset #Motivation #MentalToughness #LifeLessons #Podcast #TheMichaelChernowPodcast

    She Lost 30% Of Her Body Weight Trying To Be "Healthy" | Kelsey Heenan

    Play Episode Listen Later Jul 1, 2026 66:50


    Michael Chernow sits down with Kelsey Heenan for a raw conversation about food, fitness, control, and recovery. Kelsey opens up about how trying to become a better athlete slowly turned into dangerous food rules, restriction, over-exercising, and losing 30% of her body weight. Michael also shares how food became another form of addiction for him after getting sober from drugs and alcohol. Together, they talk about why eating disorders and food anxiety are not just “women's issues,” how fitness can become punishment, and why true health has to include freedom. This episode is for anyone who has ever felt trapped by food, body image, discipline, or the pressure to always optimize.

    Good vs Evil Is Happening Inside You

    Play Episode Listen Later Jun 29, 2026 7:24


    In this Monday Moments episode, Michael Chernow reflects on the constant battle between good and evil, light and darkness, and the choices we make every single day.This message is about awareness, discipline, and understanding that life will always test who you are becoming. Michael breaks down why the real battle is not always outside of us, but often within us — in our thoughts, actions, habits, reactions, and the way we choose to show up in the world.Whether you are trying to grow, heal, stay grounded, or become a better version of yourself, this episode is a reminder that the small choices matter.Good and evil are not just ideas. They show up in how we live.

    The Lie That's Ruining Modern Relationships | Stef Sifandos

    Play Episode Listen Later Jun 24, 2026 71:04


    In this episode of The Michael Chernow Podcast, Michael sits down with Stef Sifandos for a powerful conversation on love, relationships, marriage, intimacy, ego, and why real connection feels harder than ever.They talk about how social media creates the illusion of connection, why so many people push love away, and how old survival patterns can quietly destroy relationships. Michael opens up about his 20+ year relationship with his wife, the work it takes to keep love strong, and why communication, self-awareness, and healthy conflict matter so much.This conversation goes deep into marriage, attraction, conflict, generational trauma, fatherhood, addiction, and what it actually means to feel loved. If you've ever struggled with intimacy, communication, or staying connected in a relationship, this episode is for you.Subscribe for more conversations around health, relationships, recovery, growth, and what it takes to live a more fulfilled life.#TheMichaelChernowPodcast #Relationships #Marriage #Love #SelfAwareness #Healing #PersonalGrowth #Intimacy

    Loving Someone Who Can't Love Themselves

    Play Episode Listen Later Jun 22, 2026 8:33


    In this Monday Moments episode, Michael Chernow opens up about one of the hardest tests he has faced in his own life: true compassion.Michael breaks down the difference between empathy and compassion, and why compassion can be so difficult when you love someone who struggles to love themselves. He reflects on the people in our lives who test our patience, our heart, and our ability to stay open instead of turning away.This episode is a reminder that some relationships are not just challenges, they are opportunities for growth. Michael shares how compassion can become a master test in life, forcing us to evolve as people and maybe even as souls.If you have someone in your life who is hard to love, hard to understand, or hard to keep showing up for, this message may hit home.

    She Was Broken Beyond Repair—Until This Happened | Lindsey Van Wagner

    Play Episode Listen Later Jun 17, 2026 51:18


    For years, Lindsey Van Wagner battled addiction, self-hatred, depression, and a darkness she never thought she could escape. In this powerful conversation with Michael Chernow, she opens up about the moment everything changed, the reality of getting sober, finding self-love, and why recovery is about so much more than quitting alcohol.This episode is for anyone struggling with addiction, mental health, self-worth, or feeling lost in life. If you've ever felt broken, beyond repair, or like nobody understands what you're going through, this conversation is for you.New episodes of The Michael Chernow Podcast every Wednesday at 12 PM.#MichaelChernowPodcast #Sobriety #AddictionRecovery #MentalHealth #SelfLove

    The Fatherhood Lesson Every Man Needs To Hear

    Play Episode Listen Later Jun 15, 2026 11:13


    Fatherhood is more than a title. It's a responsibility, a privilege, and one of life's greatest gifts.In this special Father's Day episode, Michael Chernow shares a heartfelt message about what truly matters as a parent. From the importance of being present with your children to the lessons he's learned as a father, this conversation is a powerful reminder that success isn't measured by money, status, or possessions, but by the impact we have on the people we love most.Michael opens up about the emotional moments he shares with his sons, the challenges modern fathers face, and why our children don't need more things—they need more of us.Whether you're a father, have a father, or hope to become one someday, this episode will remind you what truly matters.Happy Father's Day to all the dads out there.

    Former Navy SEAL: "War Is The Most Addictive Drug On Earth" | Kaj Larsen

    Play Episode Listen Later Jun 10, 2026 78:18


    Former Navy SEAL, entrepreneur, war correspondent, and documentarian Kaj Larsen joins The Michael Chernow Podcast for a powerful conversation about resilience, leadership, suffering, purpose, and what it takes to perform at the highest level.Kaj shares incredible stories from SEAL training, nearly quitting Hell Week, the addictive nature of war, lessons from combat, and the leadership principles that have guided him through military service, entrepreneurship, journalism, and life. Michael and Kaj also explore modern masculinity, accountability, mental toughness, AI warfare, and why the ability to embrace discomfort may be the most valuable skill in today's world.If you've ever felt stuck, challenged, or called to become a stronger version of yourself, this episode is packed with wisdom that can help you take the next step.New episodes of The Michael Chernow Podcast drop every Wednesday at 12 PM.Chapters: 00:00 Introduction & Meeting Kaj Larsen00:50 The SEAL Team Drug Scandal That Changed Everything05:00 Doing The Hard Right Thing As A Leader10:00 Accountability, Leadership & Extreme Ownership16:45 Why Kaj Joined The Navy18:30 How Navy SEALs Actually Select Candidates21:20 Hell Week & What Breaks Most Men23:30 Modern Day Knight Project & Facing Your Darkness28:45 The Real Purpose Of SEAL Training31:15 The Night Kaj Almost Quit Hell Week37:20 Finding The Hidden Gear & Building Mental Toughness42:40 Why Suffering Is Necessary For Growth44:50 Why War Becomes Addictive50:50 AI, Drones & The Future Of Warfare59:20 Mission, Purpose & Becoming Mentally Strong1:05:00 Building A Powerful Mind In An Age Of Distraction1:12:00 Final Lessons On Discipline, Identity & Success#MichaelChernow #KajLarsen #TheMichaelChernowPodcast #NavySEAL #hellweek

    Believing In Yourself is the Key to Limitless Success | Michael Chernow | Monday Moments

    Play Episode Listen Later Jun 8, 2026 9:38


    In this Monday Moments episode, Michael Chernow explains why problems, especially the unexpected ones, are a sign of growth, and how your mindset determines whether you get stuck or overcome them. He urges listeners to pause when the first “doomsday” reaction hits, take a breath, and reframe challenges as opportunities to grow, “flex your muscles,” and prove what you're made of. Michael emphasizes that belief is the catalyst for success, sharing a story from fundraising for Kreatures of Habit where a potential investor challenged him for limiting the company's vision to $200 million instead of believing it could become a billion-dollar brand. He closes by encouraging the community to control their response, sustain a positive mindset, and embrace problems rather than letting reactionary thoughts take over.

    From Near Death at 19 to Summiting Everest with Ryan Rivard | Kreatures of Habit

    Play Episode Listen Later Jun 3, 2026 53:03


    Ryan Rivard shares what it felt like to summit Mount Everest while helping save another climber, describing the awe, adrenaline, and danger of the descent, the physical toll of the “death zone,” and the brutal cold and logistics at extreme altitude. He explains why he pursued Everest after getting sober at 19, emphasizing the mental challenge, keeping promises to family, and proving you can rise from homelessness and addiction to “the top of the world.” Ryan reflects on 23 years of sobriety, faith and gratitude, and how setbacks like a torn knee delayed his climb and may have protected him. He discusses building a marketing agency, creating a nonprofit (Let's Fuel Growth), coaching through the DODEK, finding joy in helping others, and sustaining a 21-year marriage through intentional communication and shared time.TIME STAMPS00:00 Summit Emotions07:22 Why Everest10:24 Life After Recovery16:40 Faith And Timing20:40 Marriage That Lasts31:50 Finding Joy In Service35:25 Rock Bottom Stories49:54 Final Hope And Outro

    Why Judging Others is Causing the Male Loneliness Epidemic | Michael Chernow | Monday Moments

    Play Episode Listen Later Jun 1, 2026 10:16


    In this Monday Moments episode, Michael Chernow talks about judgment as a major barrier to connection and a contributor to the growing loneliness epidemic, especially among men. He explains how humans are conditioned to judge, how ego drives judgment as a form of self-protection, and why judging ourselves often leads to judging others just as harshly—something he says social media intensifies through constant comparison. Michael shares his personal experience at 45, including struggling to make new friends after moving upstate from New York City and realizing his harsh judgments were shutting the door on meaningful relationships. By becoming more self-aware and giving people more of a chance, he's built strong new friendships, and he encourages listeners to notice their instant judgments, pause, and try to see situations from others' perspectives.

    Why Modern Men Feel Lost with Vinny Brusco | Kreatures of Habit

    Play Episode Listen Later May 27, 2026 66:59


    Vinny Brusco, founder of Agora Social Club, says the modern-day man is “lost” due to conforming to social norms and losing self-knowledge, and argues men need communities where they can be vulnerable, have meaningful conversations, and pursue health and wellness. He defines a healthier masculinity as controlled, stoic, and self-aware, contrasting it with negative cultural stereotypes and “bad actors” who exploit the term. The conversation covers fatherhood as a mirror for personal growth, routines like bedtime talks and prayer, and the pursuit of inner peace amid hustle culture. Vinny shares a major recommitment to Christian faith on December 5, 2025, describing “micro miracles,” surrender, and struggles with authority and belief. They also discuss sobriety, evolving prayer practices, and Vinny's crowdfunding efforts for Agora. TIME STAMPS:01:30 The Modern Man is Lost 04:47 Agora Club Mission 09:10 Vulnerability as Strength 16:30 Fatherhood and Love 25:50 Faith Commitment Journey 32:40 Protein Bar Break 36:16 Seeing Jesus In Utah 40:00 Faith In Modern Men 53:30 Commitment to Faith 59:40 Creating Space For Men 

    Why I'm Exploring Plant Medicine After 21 Years of Sobriety

    Play Episode Listen Later May 25, 2026 13:51


    Michael Chernow shares how a chaotic, unsafe childhood with a severely ill father left him with deep trauma and an overwhelming fear of becoming terminally ill, especially cancer, which can trigger fast, devastating spirals of anxiety and dissociation that impact his family. Despite 21+ years in recovery and extensive work through prayer, meditation, fitness, 12-step programs, breathwork, and self-development, the fear persists as a constant “low hum.” After a year of researching and interviewing plant-medicine facilitators, he has decided to undertake a two-day guided journey on June 9–10 using either psilocybin alone or psilocybin with MDMA, which his facilitator says can help open the heart and address PTSD/trauma. He emphasizes sobriety remains his top priority and is not endorsing this for others, especially those early in sobriety, and plans to share his experience afterward.

    Why Most Couples Fail in Business (And They Didn't) | Ian & Margaret Wishingrad | Kreatures of Habit

    Play Episode Listen Later May 20, 2026 66:30


    Ian and Margaret Wishingrad break down what it actually takes to build a successful business with your spouse without destroying your relationship. As co-founders of Three Wishes, they reveal how their opposing strengths—visionary growth and disciplined execution—became their biggest advantage, not their biggest problem. From early chemistry and humor to real conflict, therapy, and setting boundaries, they share the unfiltered truth about mixing marriage and business at a high level.This episode dives into the origin of Three Wishes, from a trademark rejection to building a category-defining cereal brand focused on higher protein, lower sugar, and better ingredients. They unpack how retail really works, why shelf space is everything, and the early signals that proved the business could win. Beyond business, the conversation goes deep on parenting, building confidence in kids, emotional validation, and why prioritizing family over everything is the only strategy that actually scales long term.TIMESTAMPS:00:00 When Marriage and Business Collide 05:18 Delusion vs Belief in Founders 09:43 Moments That Prove You're Close 13:06 Dreamer vs Guardrails Dynamic 18:37 Naming Three Wishes Under Pressure 23:22 Retail Is a Real Estate Game 29:38 How They Make It Work Daily 32:18 Strengths, Weaknesses, Growth 34:52 Why You Should Marry Your Best Friend 46:30 Advice for Fathers 49:17 Raising Confident Kids 53:42 Parenting With Intention 58:48 Why Family Comes First 01:01:32 Final Thoughts and Where to Find Them

    Mastering Confrontation: The Key to Healthy Relationships | Michael Chernow | Monday Moments

    Play Episode Listen Later May 18, 2026 11:19


    In this Monday Moments episode of the Kreatures of Habit Podcast, Michael Chernow shares why productive confrontation is necessary in relationships and how communication is the foundation of healthy romantic, business, and friendship dynamics. He explains that bottling things up leads to resentment and eventual blow-ups, and encourages addressing issues calmly, clearly, and without aggression. He shares advice from an old friend that whoever raises their voice is wrong, and recounts a recent argument with his wife where choosing to sit in the discomfort helped de-escalate and reconnect. His core message: confront to release and improve communication, not to win.

    Why Athletic Brewing Is Winning the NA Beer Market | Bill Shufelt | Kreatures of Habit

    Play Episode Listen Later May 13, 2026 57:02


    Bill Shufelt, co-founder of Athletic Brewing, shares the full story behind leaving a demanding career in finance to build the #1 non-alcoholic beer company in the United States. After realiziång that traditional success wasn't delivering fulfillment, he made the decision to quit alcohol—a move that led to major improvements in his productivity, sleep, relationships, and overall clarity. That shift became the foundation for Athletic Brewing, built around the belief that health, performance, and social connection don't have to come at the expense of each other.In this conversation, Bill breaks down the early days of building Athletic Brewing from nights and weekends into a category-defining brand, including how he identified the health and wellness megatrend before it became mainstream. He talks about the importance of having a strong partner, taking calculated risks, and maintaining optimism while navigating uncertainty as an entrepreneur. The episode also explores the cultural shift toward moderation, how Athletic Brewing helped destigmatize non-alcoholic beer, and why more high performers are rethinking their relationship with alcohol. Bill shares practical insight into balancing leadership of a 300-person company with family life, developing systems for growth and delegation, and what it really takes to walk away from stability to build something meaningful.TIMESTAMPS:00:00 The Pivot: Finance to Non-Alcoholic Beer 01:47 Spotting Trends Before They Explode 02:42 The Decision to Quit Alcohol 03:49 Why Success in Finance Felt Empty 06:26 The Leap: Walking Away from Stability 11:32 The Role of a Strong Partner 14:25 Building the Right Team Early 15:38 Who Actually Thrives in Finance 21:15 Optimism vs Risk in Business 25:05 The First Sign It Would Work 27:39 Selling Out Online—Proof of Demand 28:28 The Gratitude Behind the Movement 32:13 Breaking the Stigma Around Not Drinking 36:32 Moderation as a Lifestyle Shift 41:22 Balancing Business and Family 46:49 Learning to Delegate as a Founder 49:00 Advice for Career Switchers 51:10 Where to Find Athletic Brewing 51:49 Closing Thoughts 52:52 Final Takeaways

    Embracing Resilience & Conquering Entrepreneurial Challenges | Michael Chernow | Monday Moments

    Play Episode Listen Later May 11, 2026 12:55


    In this Monday Moment episode of the Kreatures of Habit podcast, Michael Chernow shares a real-world look at entrepreneurship as a constant cycle of ebbs and flows, where even successful businesses face moments that feel close to the end. He explains that business is ultimately about solving problems for people, but that the work is often harder than it is easy, requiring relentless hustle, fast problem-solving, and sometimes major pivots—something he's experienced across all of his business endeavors. Michael breaks down why money and communication matter, how building a network of believers can keep a business moving, and why mindset is the deciding factor in performance. His core message: the only thing you have to do perfectly is get back up—and never quit.

    Interview Your Parents Before It's Too Late | Kyle Thiermann | Kreatures of Habit

    Play Episode Listen Later May 6, 2026 89:04


    Kyle Thiermann—writer, journalist, big-wave surfer, and podcast host—breaks down why writing is one of the most powerful tools for thinking clearly, processing life, and escaping what he calls “informational grazing.” He explains how writing forces depth in a distracted world, how to build a repeatable creative system, and why analog tools like longhand drafting and structured research still outperform digital shortcuts. The conversation explores how storytelling, curiosity, and asking better questions can transform not only your work, but your relationships—especially when it comes to documenting family history and interviewing your parents before it's too late.They also go deep on fear and performance. Kyle shares how big-wave surfing trains real-time emotional control, including a near-death hold-down in Ireland, and how that same mindset applies to jiu-jitsu, business, and everyday stress. The episode covers breathwork practices ranging from Wim Hof to rebirthing, the role of somatic experiences, and a grounded, honest take on psychedelics—focusing on intention, caution, and integration rather than hype. You'll also hear Kyle's full morning routine, his perspective on creativity in the age of AI, and practical ways to live with more intention, ask better questions, and create a life that's actually worth writing about.TIMESTAMPS:00:00 Why Writing Beats Passive Consumption 03:36 The Truth About Pro Surfing Careers 06:32 Writing Without Self-Censorship 09:36 Why Reporting Improves Writing 13:52 Training Fear Through Big Waves 17:33 Near-Death Wipeout in Ireland 21:23 Breathwork Fundamentals 26:49 Breathwork vs Psychedelics 37:29 Using Psychedelics With Intention 44:43 Morning Routine for Focus 47:22 Creating in the Age of AI 50:06 Better Questions, Better Life 55:11 Navigating Family Trauma 59:39 The Best Questions to Ask 01:07:57 Questions for Depression 01:12:57 Rosebud Thorn Seed Practice 01:16:49 Choosing Fun Over Approval 01:20:29 Capturing Legacy Stories 01:23:23 Where to Find the Book 01:24:02 Final Thoughts and Takeaways

    How to Take Control of Your Money and Reach Financial Freedom | Michael Chernow | Monday Moments

    Play Episode Listen Later May 4, 2026 10:05


    In this Monday Moments episode of the Kreatures of Habit Podcast, Michael Chernow shares the practical financial habits he's built over the last decade, starting with how he raised his credit score from the low 300s—after unpaid parking tickets and a defaulted Sallie Mae student loan—to 847 (near the 850 max). He explains how using a prepaid credit card and consistently reloading and paying it monthly helped him rebuild credit and gain peace of mind and flexibility for financing. Michael also breaks down his automatic money system: weekly $200 crypto investing, monthly transfers to a high-yield tax savings account to avoid tax-time surprises, and monthly contributions to a portfolio account for his children. He emphasizes automation as the key to saving consistently and avoiding “get rich quick” financial scams.

    Rewiring the Brain After Trauma w/ Steve White | Kreatures of Habit

    Play Episode Listen Later Apr 29, 2026 55:52


    In this powerful episode of the Kreatures of Habit Podcast, Michael Chernow sits down with Steve White to unpack a raw story of brain injury, addiction, and a relentless fight back to life. After years of football-related concussions, seizures, cognitive decline, and misdiagnoses, Steve hit a breaking point and made a decision to go “all in” on his recovery.Steve shares why discipline—not motivation—is the foundation of transformation, and how adopting a purpose-driven mindset he calls “hold the keep” became the anchor for his healing. He explains how cynicism shuts down growth and neuroplasticity, while urgency, belief, and focused thinking can accelerate recovery beyond what most people think is possible.The conversation dives into the exact tools and routines that fueled his comeback: daily movement, cold exposure, gratitude walks, brain training, supplementation, and stacking therapies with a team-based approach to health. Steve also discusses building a system for long-term healing and why it's never too late to take ownership and fight for your life.This episode is a powerful reminder that no matter how far you've fallen, transformation is possible—but only if you're willing to go all in.TIMESTAMPS:02:39 Urgency Builds Neuroplasticity03:49 Steve's Injury Story04:27 Rock Bottom and Ownership08:26 Mentors and Team Health10:28 Replace Addiction With Discipline18:07 Never Too Late to Fight22:07 Discipline Applied Anywhere24:13 Imagination and Your Path28:17 Manifesting as Discipline31:08 Morning Routine Blueprint34:15 Cold Therapy and Recovery36:31 Brain Hits and Cognitive Gains38:06 Train the Brain Daily40:23 Mind Muscle Connection43:52 Clinic and Home Teams Mission50:51 Purpose Kindness and Never Quitting54:43 Where to Follow and Final Wrap

    Why Sleep Is My #1 Performance Tool | Michael Chernow | Monday Moments

    Play Episode Listen Later Apr 27, 2026 14:19


    In this Monday Moments episode, Michael Chernow breaks down his exact sleep protocol for consistently getting 7+ hours of high-quality sleep without relying on melatonin. He explains why sleep is his number one tool for recovery, performance, and long-term health, and how dialing in his nighttime routine has improved everything from energy to focus to overall well-being.Michael walks through his full evening system, starting with shutting down work around 6 PM, putting his phone away, and using breathwork to transition from work mode to family time. He shares the specific breathing techniques he uses, his consistent dinner and bedtime schedule, and how he structures his evenings with his family to support better sleep. He also details his full sleep setup, including temperature control, blackout environment, sound management, and tools that help him stay asleep through the night. He explains why he avoids melatonin, how he created a melatonin-free sleep drink instead, and the importance of consistent sleep and wake times. This episode is a practical, no-BS blueprint for anyone looking to improve sleep, recovery, and daily performance.

    From Victim to Warrior Mindset w/ Ben Bergeron (Mental Toughness Secrets)

    Play Episode Listen Later Apr 22, 2026 85:45


    In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with elite coach Ben Bergeron to break down the mindset behind high performance in sport, business, and life. Known for coaching some of the world's top athletes, Ben shares why mental fitness—not just physical toughness—is the true separator, and how the stories we tell ourselves shape our reality.They dive into Ben's “mindset ladder,” moving from victim to warrior, and explain how small, intentional shifts in thinking can unlock massive growth over time. The conversation explores the hidden “distractions” that sabotage performance—self-doubt, pressure, past experiences—and how to create space between stimulus and response to regain control. Ben also unpacks why chasing success and accolades can lead to imbalance, and how discipline, routines, and self-awareness create real freedom.This episode is a deep, practical look at mental resilience, emotional control, and what it actually takes to perform at a high level without losing yourself in the process. If you're striving for growth in any area of life, this conversation will challenge your thinking and give you the tools to level up—one mindset shift at a time.00:00 Meet Ben Bergeron04:23 Mindset Beyond Fitness07:16 Quiet Distractions Explained09:22 Language Shapes Performance13:09 Seal Simulation Lesson18:28 Mindset Ladder Framework25:25 Realist Mindset Tools27:16 Warrior Mindset Defined31:04 Trigger Awareness Technique37:05 Addicted to Chaos41:36 Jordan Kobe and Competition44:49 Chasing Excellence vs Fulfillment51:13 Hustle Culture and Balance57:22 Work That Feels Like Play01:00:54 Love as the North Star01:04:22 High Performers Discipline and Pain01:10:15 Morning Night Routines and Health01:19:27 Flow State and Dropping Judgment01:22:01 Wrap Up and Where to Follow

    The 8-8-8 Rule That Changed My Life (Work-Life Balance) | Monday Moments

    Play Episode Listen Later Apr 20, 2026 11:29


    In this Monday Moments episode of the Kreatures of Habit Podcast, Michael Chernow shares a deeply personal reflection on hustle culture, success, and his biggest regret—missing the first two years of his son's life while chasing money and validation through nonstop work.He breaks down how that experience reshaped his priorities and led him to create his “triple eights” framework: eight hours of sleep, eight hours of focused work, and eight hours dedicated to life outside of work—family, relationships, and personal time. Michael explains how discipline, boundaries, and intentional scheduling make this balance not just possible, but sustainable.The episode dives into practical tools like time blocking, working in focused sprints, and creating structure in both your mornings and evenings to protect what matters most. His message is clear: success without balance isn't success and building a life you actually enjoy requires just as much intention as building a business.If you've been stuck in hustle mode, feeling burned out, or questioning what it's all for, this episode offers a simple, powerful framework to take your time and your life back.

    The Sleep Product That Changes Everything w/ Dave Gatto | Kreatures of Habit

    Play Episode Listen Later Apr 15, 2026 54:30


    In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with Dave Gatto, CMO of Oslo, to explore the future of sleep, recovery, and premium product innovation. After working with iconic brands like Red Bull, Lululemon, and Oura, Dave shares why he chose to focus on one of the most overlooked pillars of performance—sleep.They break down the problem most people ignore: noise as a major disruptor of deep, restorative rest—and how Oslo Sleepbuds were designed specifically to solve it. Built from Bose technology, these ultra-comfortable earbuds are engineered for sleep, featuring long battery life, seamless audio transitions, and smart features like in-ear alarms and automatic sound switching.Beyond the product, the conversation dives into what it really takes to build a premium brand today—from word-of-mouth growth and product seeding to cultural timing and community-driven marketing. Dave also shares practical tools for better sleep, including the “10-3-2-1-0” framework, and how optimizing recovery can elevate every area of your life.This episode is a powerful blend of performance, innovation, and lifestyle design—perfect for anyone looking to sleep better, recover faster, and build at a higher level.00:00 Why Sleep Matters04:02 AirPods vs Sleep Buds12:11 Sleep And Midlife Recovery13:20 The 10 3 2 1 O Rule16:25 Bedtime Routine With Kids22:23 Manufacturing And Tradeoffs30:17 Lululemon Ambassador Origins36:51 Innovation Lab And White Space40:15 Why Product Seeding Works43:19 Timing Paid Media And Bets47:05 Word Of Mouth In Restaurants51:45 Oslo Sleepbuds Where To Buy

    Why Culture Is Everything in Business & Life

    Play Episode Listen Later Apr 13, 2026 10:57


    In this Monday-style episode of the Kreatures of Habit Podcast, Michael Chernow breaks down a simple but powerful truth: business without culture is dead. Whether you're leading a company, a team, or a family, culture is always being created—intentionally or by default—and the outcome depends on how deliberate you are.Drawing from his experience building brands like The Meatball Shop and Creatures of Habit, Michael shares why culture goes far beyond perks or slogans. It's how people communicate, handle adversity, celebrate wins, and show up for one another daily. He reflects on a pivotal moment with retail legend Mickey Drexler that shaped his role as a “culture cowboy,” responsible for setting and protecting the heartbeat of a company.The conversation dives into practical ways to build culture in today's world—from running effective remote teams with real human connection to simple rituals like starting meetings with personal check-ins. Michael also brings it home, explaining how culture starts within your family through consistent dinners, honest communication, and daily connection with your partner.This episode is a reminder that strong culture doesn't happen by accident—and whether you're a leader or not, you have the power to influence and elevate the environments you're part of every day.

    The Longevity Antioxidant Nobody Talks About w/ David Watumull

    Play Episode Listen Later Apr 8, 2026 69:37


    In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with astaxanthin expert David Watumull to explore one of the most powerful—and overlooked—nutrients in health and longevity. Known as the pigment that gives salmon its pink color, astaxanthin is a marine antioxidant humans can't produce, yet it plays a critical role in protecting the body at the cellular level.David breaks down how astaxanthin works differently from traditional antioxidants like vitamin C and E, explaining its unique ability to span cell membranes and reach key areas like mitochondria and even the nucleus. The conversation dives into its potential to reduce oxidative stress and inflammation, improve endurance and recovery, support cardiovascular health, and influence longevity pathways like autophagy. They also discuss emerging research, including NIH-backed studies showing lifespan extension in animal models, and what that could mean for human healthspan.This episode is a deep, science-backed look at performance, recovery, and aging optimization—while reinforcing that no supplement replaces the fundamentals of sleep, movement, and daily habits. If you're serious about longevity, energy, and operating at a high level, this conversation will open your eyes to what might be missing from your routine.00:00 Astaxanthin Explained04:22 Salmon Endurance Story06:21 Cell Membrane Superpower07:55 Performance and Daily Use09:46 Oxidative Stress 10116:32 Inflammation and CNS19:31 Autophagy Without Fasting24:19 Why Its Still Unknown30:25 Purity and Absorption Edge35:21 Mouse Study Breakthrough39:27 Lifespan Versus Healthspan41:53 Will Humans Live Longer47:34 High Performer Recovery50:28 Rest Recovery Advice52:17 Morning And Evening Routines56:03 Where To Buy Astaxanthin56:42 Research With Modern AI59:09 Wrap And Takeaways

    3 Night Habits to Win Your Morning | Monday Moments

    Play Episode Listen Later Apr 6, 2026 7:31


    In this Monday Moments episode, Michael Chernow shares a simple but effective challenge: set yourself up for success the night before by committing to three small habits that can dramatically reduce stress and improve your mornings.Michael walks through his own nightly routine, which includes preparing a 30-ounce jar of room-temperature water with supplements and electrolytes, laying out his workout clothes to eliminate friction for early training, and reviewing the next day's schedule to avoid surprises and mentally prepare. These small actions create clarity, reduce decision fatigue, and allow him to start the day with intention instead of chaos.He also highlights the importance of preparation in other areas, like having breakfast ready to go—removing yet another barrier to consistency and discipline. The core message is simple: success isn't built in the morning—it starts the night before.This episode is a practical reminder that small, consistent habits compound over time, and that creating structure in your evenings can lead to more productive, focused, and stress-free days.If you're looking to improve your routine, build better habits, and take control of your mornings, this episode offers an easy framework you can start using immediately.

    Recovery Beyond 12 Steps with Marcus Antebi | Kreatures of Habit

    Play Episode Listen Later Apr 1, 2026 65:19


    In this episode of the Kreatures of Habit Podcast, host Michael Chernow sits down with his longtime mentor Marcus Antebi—founder of Juice Press and CEO of Good Sugar—for a powerful conversation on addiction, anxiety, recovery, and self-mastery.Marcus has played a pivotal role in Michael's sobriety journey since August 2, 2004, and in this episode, they go deep into what it really takes to recover. They discuss why not everyone is able to overcome addiction, the role of mental illness, and why it's critical to focus on those who are ready and capable of change.Marcus shares his philosophy on recovery beyond traditional frameworks, emphasizing tools like writing, meditation, breathwork, exercise, and service as practical ways to regulate the nervous system and build a foundation for long-term healing. A major focus of the conversation is breath as a tool—how it can interrupt anxiety, calm the body, and help break destructive thought loops in real time.Michael also opens up about his own struggles with anxiety, including deep-rooted fears tied to childhood trauma, and how those experiences shaped his relationship with stress and control. Together, they unpack how trauma and PTSD influence behavior, and offer actionable ways to recognize triggers, shift patterns, and regain control of your mind.This episode is a raw and insightful look at recovery, discipline, mental health, and the power of daily practices—and a reminder that transformation is possible with the right tools and consistent effort.If you're navigating addiction, anxiety, or personal growth, this conversation offers practical strategies, perspective, and hope from two people who have lived it.02:10 The Call That Saved Me 06:18 Marcus Origin Story 12:37 Humility And Service 14:21 Writing As Recovery Tool 23:50 Meditation Explained Simply 33:28 Watching the Mind 34:13 Anxiety and Breath 38:56 Practical Habits Toolkit 46:50 Discipline and Addiction Loops 50:00 Fear of Illness Story 54:04 PTSD Meditation Reframe 58:06 Breath First System 01:02:57 Final Takeaways and Wrap

    Prayers, Pushups & Poses: A 5-Minute Morning Routine | Monday Moments

    Play Episode Listen Later Mar 30, 2026 8:40


    In this Monday Moments episode, Michael Chernow shares his simple but powerful five-minute morning routine “prayers, pushups, and poses” a daily practice he's relied on for years to reduce anxiety, feel grounded, and start the day with intention.Michael breaks down the routine: beginning with a few minutes of prayer (or box breathing for those who prefer a more secular approach), followed by pushups to wake up the body and get blood flowing, and finishing with a short sequence of yoga poses to connect breath with movement. It's quick, effective, and completely accessible, no excuses.The message is simple: consistency beats complexity. By taking ownership of your morning, you set the tone for your entire day and ultimately your life. This routine is especially helpful for anyone who wakes up feeling overwhelmed, anxious, or mentally scattered, and can be a powerful tool for those focused on recovery, discipline, and personal growth.If you're looking for a practical, no-BS way to start your day with clarity, energy, and purpose, this episode gives you a routine you can implement immediately.

    Modern Masculinity: Providing, Protecting & Emotional Strength with Jake Hurwitz |Kreatures of Habit

    Play Episode Listen Later Mar 25, 2026 65:52


    In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with Jake—host of The Optimist and founder of Thursday Labs—for an honest conversation about modern masculinity, men's mental health, and the evolving role of men in today's world.Jake shares two defining moments in his life from a painful experience in his early twenties to a later breakup that revealed how little language many men have for sadness, vulnerability, and emotional pain. Those experiences ultimately inspired him to start a podcast dedicated to asking the questions men often avoid.This episode is a thoughtful exploration of strength, vulnerability, responsibility, and growth, and what it truly means to show up as a man in today's world.If you're interested in personal development, relationships, emotional intelligence, and redefining masculinity, this conversation offers powerful insights and practical perspective.TIME STAMPS00:00 Men and Vulnerability 06:29 Lessons From the Twenties 11:03 Provide and Protect Today 17:13 The Simple Relationship Script 22:26 Rethinking the Word Masculinity 28:13 How We Got Here Historically 34:01 Where Are the Men 39:22 Power Leaders and Labels 49:27 Consequences and Transparency 55:40 Women Define Masculinity 01:04:43 Curiosity as Masculinity

    Modern Masculinity: Providing, Protecting & Emotional Strength with Jake Hurwitz |Kreatures of Habit

    Play Episode Listen Later Mar 25, 2026 67:10


    In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with Jake—host of The Optimist and founder of Thursday Labs—for an honest conversation about modern masculinity, men's mental health, and the evolving role of men in today's world.Jake shares two defining moments in his life from a painful experience in his early twenties to a later breakup that revealed how little language many men have for sadness, vulnerability, and emotional pain. Those experiences ultimately inspired him to start a podcast dedicated to asking the questions men often avoid.This episode is a thoughtful exploration of strength, vulnerability, responsibility, and growth, and what it truly means to show up as a man in today's world.If you're interested in personal development, relationships, emotional intelligence, and redefining masculinity, this conversation offers powerful insights and practical perspective.TIME STAMPS00:00 Men and Vulnerability 06:29 Lessons From the Twenties 11:03 Provide and Protect Today 17:13 The Simple Relationship Script 22:26 Rethinking the Word Masculinity 28:13 How We Got Here Historically 34:01 Where Are the Men 39:22 Power Leaders and Labels 49:27 Consequences and Transparency 55:40 Women Define Masculinity 01:04:43 Curiosity as Masculinity 

    Love More: Why Affection Matters Every Day | Monday Moments

    Play Episode Listen Later Mar 23, 2026 7:39


    In this Monday Moments episode, Michael Chernow shares a powerful reminder about the importance of love, affection, and presence in our everyday lives. Reflecting on his own upbringing, Michael opens up about growing up in an environment where love wasn't always openly expressed—and how he had to intentionally learn how to give and receive it.After an early morning workout, Michael returns home to a simple but meaningful moment with his son—building Legos and sharing a long hug that instantly shifts his entire day. It's a reminder that the smallest expressions of love can have the biggest impact.Michael talks about making affection a daily habit—hugging his kids, kissing his wife, and showing love openly in front of his family. He believes that as humans, we are here to love and be loved, and that too often we take those closest to us for granted.This episode is a call to be more present, more expressive, and more intentional with the people in your life. Whether it's your partner, your kids, or your friends—hug them longer, say “I love you” more often, and don't wait to show how you feel.If you're focused on relationships, family, and living a more connected life, this Monday Moments episode is a simple but powerful reminder of what truly matters.

    Visionary vs Integrator: Building CPG Brands with Adam Greenfeld | Kreatures of Habit

    Play Episode Listen Later Mar 18, 2026 81:57


    In this episode of the Kreatures of Habit Podcast, host Michael Chernow sits down with entrepreneur and creative strategist Adam Greenfeld for a deep conversation about entrepreneurship, building CPG brands, and the balance between vision and execution.Adam shares his journey from launching his first supplement brand Go, learning hard lessons from failure, and later helping grow Formula through innovative paid media, creative strategy, and strong product positioning before the company eventually rebranded to Thesis. The conversation explores the role of visionaries vs. integrators, a key framework in the Entrepreneurial Operating System (EOS), and why founders must surround themselves with the right people and systems as companies scale.Michael and Adam also talk about the importance of reading people's energy, avoiding pushy partnerships, and building a circle of inspiring peers who elevate your thinking. Adam reflects on stepping away from a company when it outgrew him, moving from New York to Los Angeles, and launching Frij, a creative studio focused on health and wellness ingestible brands.If you're interested in brand building, entrepreneurship, creative marketing, and founder mindset, this conversation offers valuable perspective and real-world lessons from two experienced operators.TIME STAMPS03:35 Energy and Vetting People 13:37 Build a Winning Circle 18:05 Entrepreneurship Timeline 20:34 Paid Media Creative Edge24:27 Top of Funnel Targeting 29:48 Rebrand and Stepping Away 34:36 Co-Founder Dynamics and Self-Doubt 41:15 Creative Entrepreneurs and RDT 44:04 Visionary vs Integrator 47:25 Innovation as a Role 50:41 Transcend the Process 52:51 Protein Bar Taste Test 55:00 Moving to LA Reset 01:02:55 Top Three Founder Priorities 01:06:58 Curiosity and Learning Speed 01:10:58 Fitness and Journaling Rituals 01:17:32 Gratitude and Wrap Up 

    Why Every Man Needs a Retreat Like This | Monday Moments

    Play Episode Listen Later Mar 16, 2026 12:22


    In this Monday Moments episode of the Creatures of Habit Podcast, Michael Chernow shares the vision and experience behind the Return to Self Men's Retreat, a powerful three-day immersion designed to help men reconnect with themselves, nature, and brotherhood. Hosted on his Hudson Valley property in upstate New York, the retreat brings together a small, intentionally selected group of men for a technology-free deep dive into personal growth, healing, and transformation.Michael reflects on the first retreat held last year with 30 participants and explains why the experience was so impactful. The weekend is built around practices designed to break through mental and emotional barriers, including rebirthing breathwork, somatic work, contrast therapy with saunas and cold plunges, and meaningful time spent outdoors around the fire. Participants also take part in traditional ceremonies and guided experiences using non-psychoactive plant medicines such as kambo, sananga, and hape, all within a safe and intentional environment focused on self-discovery and connection.Taking place June 18–21 (with the option to depart June 20 for Father's Day), the retreat is designed for men seeking clarity, emotional growth, and deeper relationships with themselves and others. With limited spots available and participants hand-selected to create a cohesive group dynamic, the experience is intentionally intimate and transformational.If you're looking for a reset, deeper connection, and a space to challenge yourself alongside other men committed to growth, this episode offers a glimpse into what the Return to Self retreat is all about.

    The Truth About Fear, Shame & Addiction with Dr. Adi Jaffe | Kreatures of Habit

    Play Episode Listen Later Mar 11, 2026 70:24


    In this powerful episode of the Kreatures of Habit Podcast, Michael Chernow sits down with psychologist, author, and addiction expert Dr. Adi Jaffe for a raw conversation about trauma, fear, shame, addiction, and the discipline required to heal and reclaim your life.The discussion begins with Michael sharing his experience of childhood sexual abuse and the shame that followed, opening the door to a deeper exploration of how hidden pain, fear, and secrets often fuel addiction and compulsive behavior. Dr. Jaffe explains why bringing darkness into the light can create relief, how belief systems shape our experience of life, and why identity labels like “I am anxious” can reinforce suffering.Together they explore the psychology of fear versus joy, the power of discipline as a free tool for building confidence and boundaries, and how shifting from scarcity to abundance can fundamentally change how we approach life and recovery. Dr. Jaffe also shares his own story—from addiction and jail to a life-changing motorcycle accident that forced him to confront deeper truths about purpose and healing.The conversation also dives into themes from his book Unhooked, which examines the deeper emotional hooks behind addiction trauma, fear, shame, and feelings of worthlessness and how understanding these patterns can lead to real transformation.This episode is a vulnerable and thought-provoking exploration of healing, accountability, and the courage it takes to own your story.If you're navigating trauma, addiction recovery, or personal growth, this conversation offers powerful insights, perspective, and hope.#AddictionRecovery #TraumaHealing #MentalHealthTIMESTAMPS00:00 Why Speak Up01:37 Sharing Darkness04:08 Fear Shame Secrets06:02 Fear Versus Joy08:33 Balance Hustle Culture11:05 Obsession Or Passion14:00 Discipline Builds Confidence18:40 Jail And Owning Reality20:08 Beliefs Shape Life27:57 Scarcity To Abundance32:10 Value Over Scarcity33:49 Optimism As A Practice34:57 Sobriety And Discipline36:55 Rose Colored Research38:22 Motorcycle Crash Turning Point40:54 Facing Pain And Fear42:13 Sharing Abuse And Shame45:28 Grooming And Realization48:28 Trust Barriers With Men53:32 Fear Journaling Exercise58:30 Marriage Discipline And Repair01:02:15 Best And Worst Decisions01:04:38 Unhooked Book And Farewell

    Love and Values: The Foundation of a Strong Marriage | Monday Moments

    Play Episode Listen Later Mar 9, 2026 14:27


    In this Monday Moments episode of the Kreatures of Habit Podcast, entrepreneur Michael Chernow shares why choosing your life partner may be the most important decision you'll ever make. Drawing from nearly 19 years of marriage to his wife Donna and his personal journey through sobriety and growth, Michael reflects on how the quality of our closest relationships directly impacts long-term happiness and fulfillment.He explains that healthy marriages will always include disagreements, but the foundation must be shared values, morals, and a deep sense of alignment. Too often, couples commit without truly understanding each other's core beliefs, which can lead to toxic dynamics and painful divorces later on. Michael emphasizes that when a relationship feels fundamentally misaligned, having the courage to change your mind and move on can ultimately be the healthiest choice for both people involved.This episode is an honest reflection on love, commitment, and building a life with someone who shares your values. For anyone navigating relationships, marriage, or long-term partnership, it offers perspective on why great relationships—and great families—are built on alignment, honesty, and mutual respect.

    The Daily Routine That Helped Me Stay Sober for 21 Years | Kreatures of Habit

    Play Episode Listen Later Mar 4, 2026 72:26


    In this episode of the Kreatures of Habit podcast, Michael Chernow shares his deeply personal story of addiction, recovery, and transformation. Growing up in Manhattan, Michael turned to drugs and alcohol at a young age while trying to cope with childhood trauma and instability at home. What began as experimentation quickly escalated into selling drugs, struggling with addiction, and entering rehab by the age of sixteen.Michael reflects on losing friends as opioids and fentanyl spread, and recounts the near-fatal heroin overdose that almost ended his life in 2004. After hitting rock bottom and being fired by a restaurant owner he saw as a father figure, he finally made the life-changing decision to ask for help.With the guidance of his mentor Marcus, Michael adopted a disciplined plan centered on faith, AA, Muay Thai training, healthy habits, and personal accountability principles he still follows today. He also shares lessons about recovery, relationships, and how structure and humility helped him rebuild his life and dedicate himself to helping others.TIME STAMPS01:44 Home Life and Upbringing07:37 Self Harm and Survival10:58 Parenting and Attention18:04 Early Rehab at Sixteen22:18 Heroin Overdose Story25:24 Rock Bottom and Mirror Moment30:25 Fired and Final Wake Up34:21 Marcus Plan for Sobriety40:33 Addiction Misconceptions46:45 Meeting His Future Wife58:35 Learning Self Love01:03:48 Advice for Getting Sober01:09:27 Protein Bar Taste Test01:12:06 Final Thanks and Wrap

    The Mindset Shift That Healed My Relationship With My Father | Monday Moments

    Play Episode Listen Later Mar 2, 2026 8:29


    In this Monday Moments episode of the Kreatures of Habit Podcast, Michael Chernow shares a deeply personal story about growing up with a difficult relationship with his father and the life-changing wisdom passed down from his grandmother, Grandma Chickie, a practicing Buddhist. Her mantra “Bless you, change me” became a guiding principle that transformed how he handles conflict, emotional triggers, and challenging relationships.Michael explains that the phrase is a reminder that we cannot control or change other people—only how we receive, interpret, and respond to them. Instead of reacting with defensiveness or anger, the mantra encourages blessing the other person with positivity while doing the inner work to shift your own mindset. Whether you're dealing with parents, bosses, coworkers, or anyone you can't easily avoid, this episode offers a practical and spiritual framework for navigating conflict with maturity and emotional intelligence.From childhood struggles to tattooing the mantra on his arm as a permanent reminder, Michael reflects on loss, perspective, and the discipline of responding instead of reacting.If you're working on personal growth, emotional resilience, or healing difficult relationships, this episode offers a simple but powerful tool you can start using today.

    What the Restaurant Industry Taught Me About Life with Andrew Aguero | Kreatures of Habit

    Play Episode Listen Later Feb 25, 2026 63:06


    In this episode of the Creatures of Habit podcast, host Michael Chernow sits down with Andrew Aguero to delve into the intricacies of the restaurant industry, sharing personal anecdotes and discussing the nuanced challenge of leading a team in such a dynamic environment. They talk about the essentiality of leading by example, the concept of service both in and out of the restaurant, and the inevitable transition from the restaurant world to a more balanced lifestyle focusing on wellness. From hilarious and stressful restaurant stories to key lessons in leadership and the importance of supporting one's community, Michael and Andrew provide a heartfelt exchange about life, leadership, and personal growth. Don't miss this heartfelt, informative, and truly inspirational episode filled with practical advice and genuine human connection.TIME STAMPS03:44 The Restaurant Industry: A Community of Opportunity09:29 Opening Restaurants: Challenges and Rewards13:31 Restaurant Nightmares and Lessons Learned27:17 The Magic of Restaurant Atmosphere32:50 Creating Memorable Guest Experiences33:59 Leading with Empathy and Emotional Intelligence35:44 Understanding and Connecting with Your Team37:06 The Complexity of the Restaurant Industry42:52 Transitioning to a Wellness-Focused Lifestyle47:36 The Power of Habits and Fitness54:31 Building Meaningful Relationships and Networks01:00:59 Final Thoughts and Reflections

    Daily Bar vs. Other Protein Bars: What Makes It Different? | Monday Moments

    Play Episode Listen Later Feb 23, 2026 7:39


    In this episode of Monday Moments, entrepreneur Michael Chernow introduces the Daily Bar, Kreatures of Habit's revolutionary plant-based protein bar designed to redefine clean, functional snacking. Packed with 20 grams of plant-based protein and 3 grams of creatine, the Daily Bar was developed over two and a half years with more than 50 research and development iterations to perfect its taste, texture, and formulation.Michael breaks down what sets this bar apart from traditional protein bars—including ultra-low added sugar (under 1 gram in Chocolate Peanut Butter Banger and under 3 grams in Cookie Dough Dazzler), real food ingredients, and absolutely no seed oils or sugar alcohols. The Daily Bar is also non-GMO, gluten-free, and dairy-free, making it a gut-friendly option for athletes, entrepreneurs, and anyone committed to high performance and healthy habits.If you're looking for a clean protein bar with creatine that actually tastes incredible, this episode dives into the full story behind its creation, the community response since launch, and why this could be a true game-changer in functional nutrition.Try the Daily Bar and get 20% off your first purchase with promo code KOH POD 20.Share this episode with anyone who eats protein bars or wants a better, plant-based alternative built for performance and daily discipline.

    The Hidden Cost of Success with Scarlett Leung | Kreatures of Habit

    Play Episode Listen Later Feb 18, 2026 64:12


    In this powerful episode, we dive deep into the realities of entrepreneurship — the stress, the identity crisis, venture capital pressure, and what no one tells you about scaling a company.Our guest shares:• Why she walked away from her startup• The heartbreak of watching it shut down• The hidden stress of venture-backed businesses• Why she'll never raise VC again• How delegation saved her sanity• Designing life instead of being consumed by work• Spiritual habits that ground her daily (gratitude journaling, tarot, reflection)We also discuss founder identity, investor pressure, scaling retail, AI in business, legacy vs exits, and what success really means.If you're a founder, entrepreneur, executive, or someone navigating burnout this conversation will hit home.

    Keep Your Ego In Check and Embrace the Power of the Pause

    Play Episode Listen Later Feb 16, 2026 8:22


    In this episode of the Kreatures of Habit Podcast, Michael Chernow shares invaluable insights on overcoming the ego and dealing with negative self-talk. He emphasizes the importance of 'pausing' to combat the inner voice that fosters doubt and fear. Michael introduces a mantra, 'The power is in the pause,' as a practical method to regain control and push through the challenges. Drawing from personal experiences and motivational advice, this episode is a must-listen for anyone struggling with self-confidence and wanting to break free from the constraints of their ego. Tune in for empowering strategies to stay motivated and achieve your goals.

    Claim Born Or Made

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel