Podcasts about walmart marketplace

There are new changes to how Amazon agencies and service providers can access client accounts and a new date change for FBA reimbursement policies. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon's Solution Provider Portal (SPP) is a dedicated gateway for third-party developers and service providers to onboard and manage their offerings for Amazon seller and vendor customers. https://developer.amazonservices.com/solution-provider-portal You can now use a credit card as your Walmart Marketplace billing method. https://marketplacelearn.walmart.com/guides/Taxes%20%26%20payments/Billing%20Information/Billing-Methods:-Add-a-credit-card New effective date for FBA inventory reimbursement policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkYyU0M5NldVQ1BWQ0NO Track and prevent product return badges https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMlZVVzZXTkc4N1Q0OEtD TikTok Shop welcomes merchants in Germany, France, and Italy https://ecommercenews.eu/tiktok-shop-welcomes-merchants-in-germany-france-and-italy/ Amazon eyes global expansion for its Temu, Shein competitor https://www.cnbc.com/2025/02/28/amazon-eyes-global-expansion-for-its-temu-shein-competitor.html Amazon Introduces Alexa+, the next generation of Alexa https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence 4 ways to shop faster on Amazon using Amazon Lens https://www.aboutamazon.com/news/retail/how-to-use-amazon-lens Helium 10 has been recognized as a Walmart Connect Partner Program - Premium Partner! In our new feature alerts, Helium 10's new eBay Price Checker lets you instantly compare Amazon vs. eBay prices to prevent buy box issues and spot unauthorized resellers. Lastly, Helium 10's Keyword Tracker with Boost checks your keyword ranks 24x daily, showing real-time fluctuations across browsers and locations—crucial for tracking launches and ad performance. Stay ahead by monitoring your most important keywords hourly! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:52 - Solution Provider Portal 02:51 - Now You can use WM CC 04:10 - FBA Reimbursement Update 05:31 - Amazon Return Badge 07:06 - TikTok Shop Europe 08:16 - Amazon Haul Global Expansion 10:39 - Next Gen Alexa 13:07 - Amazon Lens Updates 15:00 - Update Emergency Contact 15:50 - Walmart Connect Update 16:36 - Helium 10's eBay Price Checker 18:07 - Keyword Tracker with Boost

In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions. They discuss real-world horror stories of counterfeit allegations, IP disputes, and packaging errors—and how these common missteps can bankrupt a business. Packed with actionable advice, this episode is a must-watch for anyone serious about staying compliant and thriving on Amazon.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you're owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.

In this episode of Lunch with Norm, we dive into a critical topic that every private-label Amazon seller needs to prepare for: the potential impact of Trump tariffs as he takes office in January. Norm Farrar sits down with e-commerce expert Steve Simonson to unpack the risks, challenges, and strategies for navigating the turbulent waters ahead. This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of the Lunch With Norm Podcast, we dive deep into one of the most critical challenges Amazon sellers face: account health, reviews, and suspensions. Joining us is Joy Williams, a seasoned expert from Seller Basics, who shares invaluable insights on how to navigate Amazon's ever-changing policies and protect your business from costly suspensions. Joy Williams is a renowned expert in Amazon compliance and account health. As part of Seller Basics, she has helped countless sellers recover from suspensions and build strong, sustainable businesses on Amazon. This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this week's buzzing episode, new updated Amazon FBA fees for 2025, the results of Black Friday and Cyber Monday 2024, and reimbursements for coupons for sellers. e're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Warehousing and Distribution, and Supply Chain by Amazon Managed Service Amazon's Black Friday Week and Cyber Monday deal event was its biggest Thanksgiving holiday shopping event ever https://www.aboutamazon.com/news/retail/black-friday-sales-results-amazon-online-shopping Walmart Marketplace Records Record Black Friday-Cyber Monday Sales https://www.pymnts.com/walmart/2024/walmart-marketplace-records-record-black-friday-cyber-monday-sales/ New Feature to Edit Coupon Discounts Sellers are now able to increase discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels. Limited-time coupon fee reimbursement for new FBA selection From now through January 31, 2025, sellers will receive an automatic reimbursement of the $0.60-per-redemption coupon fee for coupons on newly launched Fulfilled by Amazon (FBA) selection. The promotion applies to FBA offers on products that first became buyable after November 2, 2024. Reimbursements will be automatically disbursed to your Seller Central account by February 28, 2025. Amazon's note on the recent Product Bundling Policy update This episode also introduces new features from Helium 10, including updates to our Profitability Calculator for TikTok influencer promotions, which could be a game-changer for sellers looking to expand their reach. Additionally, we discuss the innovative Listing Builder AI's keyword performance feature, which offers in-depth insights into keyword usage and optimization strategies, empowering sellers to enhance their Amazon product listings effectively. Tune in again next week to stay ahead in the ever-evolving landscape of Amazon, Walmart, and the E-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - 2025 Amazon Fees 04:04 - Biggest Ever Black Friday-Cyber Monday 06:22 - Walmart 3P Record Growth 08:21 - Edit Coupon Discounts 09:05 - Coupon Reimbursements 09:55 - Bundling Policy Update 12:20 - Helium 10 New Feature Alerts 14:01 - Training Tip: Listing Builder - Keyword Performance ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: New Amazon fees for 2025, the results of Black Friday and Cyber Monday, and reimbursements for coupons for some sellers. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: All right, let's go ahead and get into the first article, which is about Amazon fees that are starting in 2025. So there's some more fees that have come out and there are some increases and there are some discounts in fees. So let's go ahead and go over what was posted in Seller Central. Now, in this first section here, they actually talk a lot about all the things that they've done to improve all these different services over the last year, and so you've got all that information. But then, if you scroll further down, it gets into the nitty gritty details, which is what I wanted to share with you today. And so the first thing that they talk about is AWD, which is Amazon Warehouse Distribution, which they seem to want to incentivize sellers to use AWD. And so here is the update A new AWD smart storage option will provide a 10% discount on your AWD storage fees If you maintain sufficient levels of inventory. This discount brings fees down to as low as 43 cents per cubic foot per month, and Amazon will also separate the AWD processing fee into inbound and outbound processing fees, rather than the current approach, which is charging both together. So these changes are effective April 1st of 2025. And for details you can actually go and there's a link there, and so this should be in your seller central. There's a link to more of details about the fees, all right, so the next one is MCD, which is multi-channel distribution. Okay, so MCD outbound transportation fees will move from a fixed fee to a distance-based fee, and this will lower fees for shorter distances and increase them for longer ones. So inventory replenished into Amazon, though, will not be affected by this change and will continue to be charged a fixed transportation fee that they were before and it will not be distance-based. So these changes are going to be effective April 1st of 2025. And then there's also a link still in seller central that will give you a little bit more details on all of that, if you need more information about that. Carrie Miller: Okay, and then the next part. Here it says we're updating the discounts for sellers who choose the supply chain by Amazon managed services to include 20% off of AWD storage fees and 10% off of AWD storage or transportation fees from AWD to FBA. The managed option for supply chain by Amazon provides a simplified experience where Amazon coordinates the end-to-end supply chain logistics, warehousing and fulfillment and these changes are going to be effective April 1st 2025 also, and then you can go in and get more details on that as well. And then MCF, multi-channel fulfillment. I know a lot of people use this. They're actually going to increase their fees by 3.5% on average and they say this is less than the average of 5.9% that some other carriers use. For units with shipping weights of one pound or less. The fees are actually going to remain unchanged for standard delivery speed and for units that exceed one pound, the fee increase will vary depending on the unit size and weight, and these changes are effective January 15th, so a lot sooner of 2025. And for details about the changes, you can actually go to the little link there that they give in uh, in seller central as well. And then the finally, we're going to talk about buy with prime and any fees there, and it looks like buy with prime there's going to be no increase to the buy with prime service fee and fulfillment fees. For some large standard size units it actually is going to decrease. So they're going to continue to offer the one to two day delivery at rates that are comparable to the three to five day standard delivery rates on other carriers, and so it'll still kind of all be the same, but maybe there will be some discounts, so that change is going to be effective January 15th. So you can check for more details in the link that they provided in there as well. Carrie Miller: All right, so let's go ahead and get into the second article of the day, which is about Black Friday, cyber Monday. For Amazon, this is pretty exciting news and I'll just go ahead and share this article and that is that Amazon's Black Friday week and Cyber Monday deals. It was their biggest deals event ever and if we scroll down, we can see a little bit more details in this actual article and it said Amazon announced that it's Black Friday week and Cyber Monday holiday shopping event from November 21st through December 2nd was its biggest ever compared to the same 12 day period ending on Cyber Monday in prior years. The deal event saw record sales and a record number of items sold. And then it actually, if you go further down in this article, it says the black Friday week and cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon's store, most of which are small, medium sized businesses. More than 60% of sales in Amazon's the Amazon store during the event were from independent sellers, so third party sellers anyone out there who sells on Amazon. Carrie Miller: Was this the story for you? Did you see a huge increase this year in your sales? I think that's pretty interesting to take a look at. And then, if we go further down, it goes to talk about some maybe contributing factors that might've contributed to this being kind of one of the biggest events ever, and it basically has to do with their AI features for customers. They're a powered assistant, rufus, that helps, you know, helps you kind of ask questions and find things quickly, and then they also have AI shopping guides that may, you know, make the decision-making process a little bit easier by the by consolidating the details of the products and breaking down technical terms. And then also Amazon lens, a visual shopping tool that allows you to just identify products with a photo, a screenshot or a barcode, and then Find on Amazon feature that lets shoppers discover comparable products while browsing online. So I think that you know they're pretty happy about the things that they did here for you know, just boosting Amazon sales during this time. So I'm really interested to know, if you're an Amazon seller, was this Black Friday and Cyber Monday your biggest sales year ever? For me, it certainly was. We actually did 32% more than we did last year on Black Friday, Cyber Monday weekend, so we really just calculated that timeframe. So I'm curious to know if you put it in the comments, that would be great. Did you do better or worse this year in for Cyber Monday and Black Friday? Carrie Miller: Okay, so let's go ahead and go to the next article, and that is actually kind of related, and it's Walmart Marketplace. So Walmart Marketplace actually also had record sales in this last Black Friday, cyber Monday, Walmart Marketplace saw its highest ever sales day and also set a single day conversion rate record during the period between November 25th and December 2nd. Walmart goes further on and they say in this article if you can scroll and see, it's at the top here. Walmart says that this record comes as the company's e-commerce business is experiencing substantial growth. During its most recent quarter, that side of the business grew 22%, with Walmart marketplace sales increasing 43%, marking the fifth quarter in a row with more than 30% sales growth. So they're definitely growing. Carrie Miller: I'm curious to know if any of you are actually selling on Walmart and you've seen this growth as well, and you saw a huge increase in what happened on Cyber Monday and Black Friday. In addition, the company if you can just scroll down a little bit more. The company says that the marketplace is also gaining more high income shoppers. During its last quarter, around 75% of the company's market share gains came from households earning upwards of 100,000 annually, and that's actually interesting to note, because I do have people ask me quite often if they should put a higher priced item on there, and it looks like the demographics might be changing, for the online portion at least, so you might be able to sell some higher priced products as well on Walmart. So that should be something to keep an eye on. So for any of you who have kind of like those premium products, it looks like they are selling some of those, and then they further kind of said into this article they said that the these gains create exciting opportunities for premium brands and categories on our marketplace, because higher income customers are showing a higher propensity to spend on both discretionary and grocery purchases, and I think that's really, you know, kind of convenient for a lot of people. They want to buy things kind of all at the same time. So very, very good on Walmart's part to kind of work on combining those. I think it's only a matter of time and you'll see a lot more sales there. All right. Carrie Miller: So the next thing is was also kind of a feature update in seller central, and this is the coupons. Okay, so now the new feature update is that you can actually edit coupons and you weren't able to do this before, but you're now able to increase the discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and it helps you to adjust to the changes in inventory levels. So if you're selling out, you can kind of work on that. But you have to note, to maintain customer trust, you can only edit coupons to increase discounts. So I don't know how helpful that is for some of you, but that's really the way they made it, so you don't have to kind of recreate the whole thing. Carrie Miller: So the next thing that we want to share about and this is also in Seller Central, that was talked about in Seller Central and it is a limited time coupon fee reimbursement for new FBA selections. So from now until January 31st 2025, you're going to receive an automatic reimbursement for the 60 cent per redemption coupon fee for coupons on newly launched fulfilled by amazon selection. So this is especially helpful for anyone who's like seasonal and you launched a bunch of new things and you did some coupons on there, so you can get reimbursed for those. The promotion applies to FBA offers on products that first became viable after November 2nd 2024 and reimbursements will automatically be dispersed to your seller central account by February 28th of 2025. So anyone who is seasonal and kind of just launched products in this last November, this would be a great thing to take advantage of. I think it actually is. So that's pretty cool information right there, okay. Carrie Miller: And then the next thing and this is the last kind of piece of news, but not the least this is about the Amazon bundling clarification. They kind of put a clarification out because when they announced this in October of 2024, there was a lot of confusion around it. So basically, during that time, amazon updated the product bundling policy for consumables to ensure bundle products are safe, authentic and meet stricter handling standards, and this change reflected the higher safety requirements for items like food, skincare and products for children or pets. And Amazon heard a lot of feedback from sellers that the new policy was really confusing. So we're gonna go into the nitty gritty details of this, all right. So the first thing clarification that they're clarifying is all bundles must be product configurations packaged by the original manufacturer for the brand. For example, you can list a bundle that includes Dawn dish spray and display refills, which was originally packaged by Dawn. However, you cannot list a bundle of Dawn dish spray and dish spray refills that yourself have repackaged. Okay, you also cannot create your own bundle combining Dawn products with gloves, sponges and anything else from other manufacturers. Carrie Miller: And then the next one is about products. Products may be reconfigured and repackaged as bundles if you have a letter of authorization from a brand owner or manufacturer granting permission to repackage. All products in a bundle must belong to the same brand and the bundles must be branded with the same brand name as the products. Okay, so that's something to note. Now we actually had Ashlyn had an insurance. She did a module in our Freedom Ticket 4.0 where she talks more in detail about this topic and you know what not to do because it is a liability and some somewhat against the rules. So if you want to learn more about repackaging stuff, you can actually go check out our bonus modules in Freedom Ticket 4.0 in that course, or actually it's in our regular modules in there, so you can actually see that. Carrie Miller: And then the last thing, but not least, in here that we wanna point out about this bundling is that gift items listed within the gift basket category may contain products from multiple brands that are physically bundled together for customers in a manner suitable for gifting. So there are some exceptions, and so I can see how this could potentially be a little bit confusing. So definitely good to kind of check out this information if you are bundling. This is especially helpful for anyone who's kind of a wholesaler or reseller. Um, so you know what the rules are. So the next thing that I want to do is I'm actually going to show you, uh, some feature updates. So Helium 10, we're always improving and always coming out with new tools and new, new support for sellers, and one thing that we are recommending is that sellers diversify to other platforms. So we have a lot of Walmart content and a lot of Walmart tools. We obviously were Amazon, but then also we wanted to give you some tools for TikTok, and so I'm going to go ahead and show you in here this is our actual, our coffin shelf listing right here. Carrie Miller: But say, you wanted to actually start selling on TikTok shop and sometimes you want to know what the data is for TikTok shop, and so what we actually did is we created a Profitability Calculator for TikTok shop and this is going to help you to take your Amazon products and kind of calculate and see if you could be profitable on TikTok shop. So when you go onto your Amazon listing and pull this, you can see that it pulls in the price and all of the dimensions here and then you can put in your manufacturing costs, you can put in your freight costs and then it gives you a spot here for the commission. So this is what you would pay for influencers to share your products within TikTok shop, and so we put it at 20%. But you know it depends. Sometimes people start at 30%, some people will give 10%, and so you just put that in there to calculate your profitability. You would also want to put your estimated time in storage and kind of storage fees for fulfillment by TikTok, and then you can put any duties and tariffs in here and other costs and you can calculate pretty easily your profit on TikTok. So that is something that you should check out if you haven't started on selling on TikTok, or even if you are and you want to kind of add more products and you want to just see how they would do on TikTok shop, that is a great place to take a look. Carrie Miller: And finally, we are getting into our strategy of the week and I wanted to do the strategy of the week in the Listing Builder AI. We have a lot of really cool features that are in the Listing Builder AI. So I've actually already pulled it up here for you to see, and this is just an example of all the amazing stuff that we have. Just kind of one example and that is keyword performance. So we put in our list here and you can see that you have the root words and then we also have keyword phrases. So you put in the keyword phrases and then it kind of automatically kind of divvies out these one root words to kind of show you what those are. Carrie Miller: But if you want to go in even more detail to see what the keyword performance is, you can actually pull up the keyword performance by clicking on that and it's going to show you all the root words here, so you can see all the root words there. And then you can also see over here. Say, for example, if we check, we want to see all the keyword phrases that have Gothic in it, and so we can kind of check that and hit the filter button and then what you're going to see is all the phrases with coffin in it, and then you can see exactly where it is. It's in the exact phrase exact phrase. You can see it's plural, singular field, field, broad. So it's kind of a broad match there, so not in the exact phrase form. So you can basically check any of these and kind of filter any of these different words that you want to see more details about and how you've used it and where you've used it, and you can also. Carrie Miller: What's something that's great about Listing Builder is you can also go ahead and you know you can pretty much put any listing in here, and so you can put your competitors in here and you can analyze their, their keyword performance and see where they're putting their most important keywords um, in the exact phrase and all that. So, um, it still gives you search volume here, the keyword sales, the click share, the title density and the organic rank of that listing. So it's definitely very helpful and just a good place to kind of see where all of your placements are and it gives you just kind of a good overview to see how well you're optimizing your listing. I think this is an amazing tool that you can use and filter and kind of just see where everything's at. So if you haven't tried it out, you should definitely trust uh, try out our Listing Builder AI. That's just one of the amazing features. There's some other competitor kind of comparison features in there as well. Carrie Miller: All right, so that is all that I have for you this week on the Weekly Buzz. Hopefully this was very helpful. I think we have a lot of great information in here today that you can kind of take a look at and just monitor, but next week Bradley Sutton should be back, so we'll see you again next week to see what's buzzing. Bye, everyone.

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.This episode from recorded at the 2024 Walmart Marketplace Seller Summit.Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/Follow Walmart Marketplace on LinkedIn here: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online here: https://marketplace.walmart.com/We asked Michael these questions:Your journey took you through HSN, ebay & walmart - take us through the years after graduation and what led you to be here at Walmart?How different is your category role in the seller marketplace compared to a merchant dealing with 1P vendors? Do you interact with the merchants and share ideas? How does this work?What tactics do you recommend to sellers on the marketplace and how do you help them scale?What is the role of walmart connect and how do you partner with Ryan Mayward's team?How do you quantify success in the marketplace and what metrics do you share back to sellers to help them develop?What are compelling reasons a brand should consider 3P vs 1P and be on your platform?How do you partner with WFS and what role does WFS play in the development of a seller?Finally, give us your view point on what the future holds for sellers on the marketplace - can we dream of a day where it's bigger than 1P?We asked Charles & Sara these questions:Charles - tell us about sidehustlenetwork, how did you and Trista come up with the idea? Does Ebay come to mind?Sarah - let's do the same, tell us all about what Arbitrage Ave is and does. How did you come up with the idea?Sarah - your IG profile says busy mom with an ecomm biz, how did you leverage IG to scale when the largest brands are still shy of social media.Charles - what do you sell on the platform, give us examples, and how to customers find you first on walmart marketplace?Sarah - what tactics do you leverage and recommend for other sellers on the marketplace - does walmart connect play any role?Charles - how do you use data from the platform or other sources to inform your decision on the marketplace?Sarah - what makes a seller elite on the marketplace, not just scale but be a top seller?Charles - how do you leverage tiktok and scale?For the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What if I told you that your biggest marketing strategy could be secretly sabotaging your organic sales? That's what were finding out today with Neil Robson from PPC Ninja. Our guest is a senior PPC Manager at PPC Ninja working with 7 figure to enterprise-level clients and developing new strategies at the agency. He's from Edmonton and an ex-Amazon seller, with 3 years of selling experience in Canada and the US markets. He loves everything to do with marketing and data analytics. He even uses data analytics skills in the world of competitive BBQ and compete in the Kansas City BBQ Association.   Neil Robson's TACoS Calculator   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Unlock the secrets of success on Walmart Marketplace with David Milstein, co-founder of Cellcord, as our special guest. Discover why Walmart's platform is a hidden gem in the realm of e-commerce and how it stacks up against giants like Amazon. David takes us through his fascinating entrepreneurial journey, from his time at Lebro Industries during the pandemic to establishing Cellcord, the leading agency for Walmart Marketplace success. Gain insights into the unique advantages of Walmart's less saturated space and learn about the tailored strategies that can give your brand a significant edge.Elevate your e-commerce strategy with our deep dive into optimizing product listings. We'll guide you on how to use rich media to attract consumers and boost algorithm appeal across platforms like Walmart and Amazon. Learn the impact of compelling infographics, enhanced brand content, and the power of videos in improving conversion rates. We also break down the pricing structure for these features, giving you the tools to make informed decisions and keep your listings competitive in a crowded marketplace. Maximize your advertising campaigns on Walmart with data-driven insights and strategic bidding techniques. David shares expert advice on utilizing Walmart's extensive reports to optimize your keyword strategies and ad performance. Understand the transition from Amazon to Walmart, including the benefits of using Walmart Fulfillment Services, and how to anticipate and achieve strategic sales growth. We also explore pricing strategies and the opportunity for growth through Walmart's New Seller Savings program. Connect with Cellcord to explore collaboration possibilities and tap into the untapped potential of Walmart Marketplace.How to connect with David?Website: https://www.sellcord.co/LinkedIn: https://www.linkedin.com/company/sellcord/Facebook: https://www.facebook.com/SellCord/Instagram: https://www.instagram.com/sellcord/Twitter: https://twitter.com/SellCord Support the show

As a marketing expert with over 15 years of experience, Andrew has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together - as he likes to phrase it, “herding cats” - Andrew founded BlueTuskr. He intended to bring a sense of unity to brands by developing an internal team that works together toward one common goal: results. This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar sits down with Alex Cattoni, founder of The Copy Posse, to uncover the four major forces shaping the future of marketing. Alex shares her insights on the rise of consumer mistrust, why traditional sales funnels are outdated, and how marketers need to adapt to longer sales cycles. She also breaks down how social media is becoming the new search engine and the crucial role email marketing plays in building trust with audiences. Packed with actionable tips, this episode is a must-watch for anyone navigating today's marketing challenges.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Michelle has been at the forefront of external marketing for Amazon sellers since 2017. In 2022, she explored TikTok's potential for boosting Amazon brands, and with the launch of TikTok Shop US in 2023, she quickly leveraged it to scale brands beyond Amazon. Her expertise is recognized by Forbes, Business Insider, and INC, and she's a frequent expert at events like Titan Network, Billion Dollar Seller Summit, Traffic & Conversion, and many others.   Get 50% off her TikTok Shop course! Use code ASCEND - https://ttshopsellers.com/online-course Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar talks with Max Sinclair, the Founder of Ecomtent. Max and Norm will discuss new updates with RUFUS and Amazon Accelerate, and how ‘Agentic AI' are different from ‘Generative AI' such as previous Chat GPT and other LLMs?  

In this episode of Lunch with Norm, Norm Farrar talks with Chase Norlin to dive into cyber security and how to protect your online business. They discuss why should Amazon and eCommerce businesses care about cybersecurity and what is ransomware and how does it affect your online small business?   Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Chase... Chase Norlin is the CEO of Transmosis, a nationally recognized cyber security workforce developer that enables American workers to develop new careers in the rapidly growing information security industry. Transmosis is the creator of eSure.AI, a next-generation cybersecurity platform that protects consumers and small business from cyber attack with integrated financial liability protection. Norlin is a serial technology entrepreneur that founded the Internet's first online video sharing platform, video search engine, and photo sharing service.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar sits down with Rachel Miller to dive into the real secrets of building a powerful marketing strategy without breaking the bank. They discuss how AI is changing the game for content creation and automation, making it easier for small businesses to reach their audience without spending on ads. If you're looking for practical advice on making your marketing more effective and efficient, this episode is packed with actionable insights you don't want to miss!   Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Rachel... Our guest is a proud mom to 6 kids and a collector of businesses. She is a Marketing strategist who supports small businesses in growing their audiences and sales, organically, without ads. Her marketing courses have had over 27,000 students and she regularly keynotes. Her most recent project is building, Pagewheel, because why should we “learn” how to market our businesses when AI with automations can market your business for you!   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.       Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes back Melissa Simonson. We'll be discussing how you can be your very own content creator for your brand. Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Melissa... Melissa, a seasoned eCommerce veteran, has transitioned from writing product descriptions in the early 2000s to becoming a viral content creator on TikTok. Her recent videos have landed her in major publications like People Magazine, Glamour, and Newsweek as she promotes healthy, organic alternatives through TikTok Shop. With a focus on sustainable products made from study-backed medicinal herbs, she's proving that even the most experienced in eCommerce can find a new calling. Now, she's on a mission to bring these innovative, natural products to the masses.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Looking to expand your Amazon business to Walmart Marketplace? Grab the FREE 8-page Guide to Getting Started on Walmart: https://cleartheshelf.com/the-ultimate-guide-to-selling-on-walmart-marketplace-for-amazon-sellers/ In this episode we interview Joey and Chad from The Buy Box to bring you the ultimate guide for Amazon sellers wanting to start selling on Walmart. Learn how to tap into Walmart's growing marketplace, master pricing strategies, and leverage Walmart Fulfillment Services (WFS) for bigger profits. Whether you're a seasoned Amazon seller or new to arbitrage, this episode gives you everything you need to successfully navigate Walmart Marketplace. From understanding the key differences between Amazon and Walmart to avoiding common seller mistakes, Joey and Chad share proven strategies that will help you diversify your income and grow your business. What You'll Learn in This Episode: • The key differences between selling on Amazon and Walmart • How to get started on Walmart Marketplace, including the application process • Proven sourcing strategies to find profitable products • The benefits of using Walmart Fulfillment Services (WFS) • Pricing tactics to maximize profits and avoid undercutting your margins • Common mistakes to avoid when selling on Walmart • How Walmart's lower competition leads to higher margins for sellers -------------------- RESOURCES FOR YOU:

Today on our show:Walmart Marketplace expands services for sellers A few notes on planningPaul Graham's “Founder Mode” essayTemu starting to recruit US brandsAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

On the Modern Retail Rundown this week, the staff discusses three retailers' latest growth roadmaps. First, Walmart Marketplace announced a new partnership with sneaker bidding site StockX. Then, the founding Nordstrom family is bidding to buy out the retailer to take it private. Finally, nearly a year after Rite Aid filed for bankruptcy, the now privately-held drugstore has a new CEO and plans to operate fewer stores.

Can selling on Walmart.com be your new secret weapon for e-commerce success? Join us as we welcome Ryan King from BlueRyse, a true Walmart marketplace expert, who shares game-changing strategies for boosting your sales on Walmart. Ryan explains why diversifying your online presence beyond Amazon is not just a smart move but essential for long-term growth. He details how to establish a strong foundation on Walmart early, from crafting compelling listings to amassing reviews and maintaining brand consistency, all while catering to the unique preferences of Walmart shoppers. For those new to the world of e-commerce, Ryan offers a comparative analysis of Amazon and Walmart, shedding light on why Amazon is often the go-to starting point due to its extensive tools and higher volume opportunities. He shares insider tips on navigating Walmart's international selling stipulations and highlights the importance of brand registration to unlock exclusive advertising opportunities and protect intellectual property. Misconceptions about Walmart's technology and algorithms are debunked, providing you with a solid understanding of how to effectively optimize your presence on this evolving platform. Optimizing your product listings on Walmart isn't just about slapping on a few keywords. Ryan emphasizes the importance of new product type level attributes and backend attributes for better search visibility. He also discusses the benefits of the Walmart Pro Seller badge and why re-uploading listings using the latest item spec 5.0 can make a difference. Learn how to craft clear product descriptions, optimize image stacks, and leverage sponsored product campaigns to skyrocket your sales. Plus, get the scoop on exciting new developments like sponsored brand shops and shelves that can significantly enhance your offsite traffic and ranking. Don't miss this episode full of insights to elevate your Walmart selling game! In episode 593 of the Serious Sellers Podcast, Carrie, Kevin, and Ryan discuss: 00:00 - Advanced Strategies Q&A for Walmart Sellers 02:56 - The Importance of Selling on Walmart 07:33 - Organic Shopping Shift Towards Walmart 10:51 - Maximizing Profits While Avoiding Price Wars 12:41 - Optimizing Sales on Walmart Marketplace 16:47 - Managing Duplicate Listings and IP Claims 22:28 - Optimizing Walmart Listings for Conversion 27:22 - Walmart Pro Seller Badge's Impact on Ranking 29:32 - Optimizing Walmart Listings and Advertising 33:03 - Optimizing Walmart PPC Campaigns for Efficiency ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos  

Why Selling On Walmart Is The Next 7 Figure Opportunity ... ep 40John (https://www.instagram.com/sidehustleexperiment/) and Drew (https://www.instagram.com/realdrewd) talk with Cody Does Walmart (https://www.instagram.com/cody_does_walmart/)In this episode, Cody Does Walmart discusses his experience with selling on Walmart Marketplace compared to Amazon. He highlights the benefits of selling on Walmart, and shares his strategies for sourcing and selling on Walmart.#amazonfba #amazonfbatips #sidehustleexperimentpodcast Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Chapters00:00 Introduction and Welcome02:01 Sales Numbers and Margins on Walmart07:56 The Advantages of Walmart Marketplace over Amazon11:54 The Future of Selling on Amazon and Walmart18:40 The Ease of Prepping Shipments for Walmart20:10 The Potential for Scaling on Walmart25:37 Considering the Opportunities of Walmart Marketplace29:25 Exploring Cross-Referencing ASINs on Amazon and Walmart36:24 Exploring the Potential of Selling on Walmart as a Third-Party Seller45:05 The Fees Associated with Selling on Walmart51:12 Shipping and Fulfillment on WalmartListen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE Resources✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 ✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g✅ Get the Discount Calculator: https://bit.ly/4dEhaNN ✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

Welcome to Omni Talk's Retail Daily Minute, sponsored by Ownit AI and Mirakl. Ownit AI helps brands and retailers win Google search by answering their shopper's questions online. Learn more at ownit.co. Mirakl is the global leader in platform business innovation for eCommerce. Companies like Macy's, Nordstrom, and Kroger use Mirakl to build disruptive growth and profitability through marketplace, dropship, and retail media. For more, visit mirakl.comHere are today's top headlines:Kraft Heinz is utilizing its AI-powered platform, Lighthouse, to make its supply chain more autonomous and responsive to demand fluctuations. The U.S. Department of Transportation plans to implement vehicle-to-everything (V2X) technology across national highways and intersections by 2037, enhancing safety, optimizing efficiency, and improving awareness of road conditions. Walmart is ramping up its third-party marketplace, introducing Premium Beauty with high-end brands, expanding its resale business, and enhancing logistics capabilities.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Discover the key steps to thriving on Walmart Marketplace in our latest VENDO Velocity Podcast episode! We cover everything from eligibility and product evaluation to the application process and onboarding essentials. Plus, get valuable insights into ratings, reviews, Walmart Fulfillment Services, and important tech integrations. This guide will help you navigate the platform and boost your success. Topics Covered: - Eligibility Criteria for Walmart Marketplace (1:55) - Walmart's Suitability of Products Evaluation (3:52) - Application Process Timeline (5:40) - Key Next Steps in the Onboarding Process for New Sellers(6:50) - Ratings and Syndicating Reviews (9:00) - Review Accelerator Program (11:55) - Walmart Fulfillment Services (13:53) - Tech Integrations (16:40) - Seeing Brand's Baseline Build Up (18:42) - Walmart Support Available (21:08) Speakers: - Mark Jordan, Marketplace Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Welcome to Omni Talk's Retail Daily Minute, sponsored by Ownit AI and Mirakl. Ownit AI helps brands and retailers win Google search by answering their shopper's questions online. Learn more at ownit.co. Mirakl is the global leader in platform business innovation for eCommerce. Companies like Macy's, Nordstrom, and Kroger use Mirakl to build disruptive growth and profitability through marketplace, dropship, and retail media. For more, visit mirakl.comHere are today's top headlines:Walmart has expanded its fulfillment services to include Chinese third-party sellers, allowing them to sell directly to U.S. customers via Walmart Marketplace. California Governor Gavin Newsom has signed a package of bills aimed at combating organized retail crime, with tougher penalties for those involved in theft rings and the resale of stolen goods online. ThredUp has quietly introduced a peer-to-peer resale marketplace, allowing users to list and sell items directly without fees during its beta phase. Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

I've been very excited for this upcoming episode with Founder of Pencila, Michael Campbell. Be blown away with how easy it is to implement AI into your social media marketing using Pencila. It's a game-changer. Basically a click of a button, you will have graphics, templates, and so much more. You're not going to want to miss this. Check out https://pencila.com/pro and use NORM50 to get 50% off for the year.   This episode is proudly sponsored by Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   About Michael... Our guest is a visionary designer and entrepreneur, who has been developing Pencila—an advanced AI design software—for the past two years. Before this, he built the national optical brand Hip Optical, a $99 prescription eyewear brand, showcasing his knack for innovation and business acumen. His  journey is marked by a relentless pursuit of excellence, making him a trailblazer in both technology and design.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Steven Selikoff is here to share with you a stark warning that Amazon and eCommerce is about to change forever. You may have read Steven's chilling email he sent out last week about Amazon working with Chinese factories. Today, we are doing a deep dive on the topic. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!   This episode is proudly sponsored by Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply Steven is the Founder of the Product Development Incubator and the Product Development China Trip. He has been selling to retailers since 2001 and on Amazon since 2005. His products have been featured in every major morning TV show and were in the gift bags at the Oscars. His students have products in retailers all over the globe, have been on Shark Tank, and have won prestigious design awards including Time Magazine's Best New Invention of the Year. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Today we are with Vandana Rastogi, Norm's right hand person who manages Norm's brand accounts. We discuss the importance of SOPs and systems, and how to create a turnkey Amazon business. This episode is proudly sponsored by Walmart Marketplace. One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees.  *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Afolabi... Our guest is the co-founder of HONU Worldwide. For over 20 years, he has been learning and developing the best logistics strategies, relationships, and tactics to streamline and improve profitability for his clients.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

We'll be discussing how to find the perfect 3PL & warehouse for Amazon sellers with special guest, Afolabi Oyerokun, the Co-Founder of HONU Worldwide. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!   This episode is proudly sponsored by Walmart Marketplace. One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees.  *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Afolabi... Our guest is the co-founder of HONU Worldwide. For over 20 years, he has been learning and developing the best logistics strategies, relationships, and tactics to streamline and improve profitability for his clients.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Join us for an in-depth exploration of Walmart's powerful "The 5 Its" e-commerce strategy! The VENDO team delves into the essentials: Have It, Find It, Display It, Price It, & Deliver It. Discover how each "It" can propel your success on Walmart Marketplace. Topics Covered: - The 5 Its: Have It, Find It, Display It, Price It (2:55) - Have It: Focusing on Assortment (4:20) - Investing in Your Items (6:00) - Walmart DSV (7:10) - Find It (8:53) - Key Challenges with SEO (9:33) - The Importance of Content Scores (11:20) - Display It: Product Listing Fundamentals (14:00) - Walmart Review Syndication (17:05) - Price It: Everyday Low Prices (18:40) - Leveraging Promotions (20:20) - Competitive Price Matching (22:28) - Walmart's Deals Week (25:50) - Deliver It: Shipping (29:50) - Omnichannel Approach (32:15) Speakers: - Hiram Gonzalez, Senior eCommerce Walmart Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast! Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn   This episode is proudly sponsored by Walmart Marketplace. Right now, new sellers get up to 50% off referral and fulfillment fees.* Get Started and Get Selling with Walmart Marketplace. *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Josh... Josh has over 9 years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students. His work has been featured in Forbes, Entrepreneur, Agency Analytics, and London Post, just to name a few. Joshua and his team are generating over £1M+ in organic revenue every month for clients, thousands of leads, and millions of dollars in sales by applying the latest SEO strategies and tactics.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

LIVE from Outdoor Retailer 2024In this episode, we explore the transformative trends shaping the outdoor retail industry LIVE from the Big Commerce Summer Camp during Outdoor Retailer. From the rise of resale markets, to the importance of real-time inventory data, we uncover how technology and cultural shifts are driving the future of outdoor retail.AI and Automation: A Double-Edged SwordKey takeaways:Walmart's strategy emphasizes creating a personalized, branded experience to engage Gen Z and Millennial shoppers, showcasing the importance of knowing your customer.Deck Commerce's focus on sustainable practices aligns with Gen Z's values, proving that eco-friendly initiatives can foster long-term customer loyalty.Feedonomics discusses the critical role of real-time inventory data in omnichannel retail, enabling instant commerce and enhancing the shopping experience.Walmart's restored program exemplifies how resale markets are gaining traction, driven by consumers' desire for sustainability and cost savings.The panel stresses the importance of modern, flexible technology stacks to meet the demands of the upcoming Gen Alpha shoppers, who expect seamless, immersive experiences.Bridging the gap between online and in-store shopping, brands must create emotionally engaging digital experiences that replicate the tactile feel of physical products.Me & the Bees Lemonade shows that having a strong, purposeful mission can create deep emotional connections and lasting customer loyalty.Associated Links:Links & Resources:Learn more about Walmart Marketplace, Deck Commerce, Feedonomics, Me & the Bees Lemonade, and BigCommerceCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

SummaryIn this episode, Keith from Made In discusses his journey in the e-commerce space and the strategies he implemented to scale the new-to-brand customer on Amazon. He shares insights on testing incrementality, maximizing lower funnel opportunities, expanding search terms, and utilizing Amazon Marketing Cloud. Keith also compares the Walmart Marketplace to Amazon and talks about the potential for international expansion. The episode concludes with a discussion on upper funnel opportunities and where listeners can find more information about Made In.TakeawaysTesting incrementality on Amazon can provide valuable insights into the effectiveness of advertising strategies.Maximizing lower funnel opportunities, such as search terms, can lead to incremental sales and higher ROAS.Carefully expanding search terms and targeting specific customer segments can help optimize advertising campaigns.Utilizing Amazon Marketing Cloud can provide valuable data on customer behavior and attribution.The Walmart Marketplace is making strides in its ad platform and has the potential to catch up to Amazon's capabilities.Expanding internationally can tap into new markets and increase brand reach.Exploring upper funnel opportunities, such as video ads and prime streaming, can further enhance advertising strategies.

Listen in as we welcome Delaney Del Mundo, a veritable goldmine of e-commerce expertise with a rich background from Walmart to the pulsing beat of TikTok Shop and the competitive arena of Amazon. Our conversation traverses her journey from the sunny streets of Los Angeles to the pioneering days at Walmart.com post their Jet acquisition. Delaney is now the Director of the Amazon strategy team at Vendo, where she masterfully balances profit and loss management, SEO support, and listing optimization. As we explore her current role, you'll discover the ins and outs of her approach to fostering brand success across diverse marketplaces. Tune in to hear Delaney shed light on the complexities of affiliate networks and content-creator partnerships that can make or break a brand's profitability. With the ever-evolving landscape of e-commerce, we tackle TikTok Shop's growing influence on content strategies, emphasizing the critical shift from keywords to engagement. Delaney also provides valuable insights into Amazon's new inventory fees, offering strategic advice for navigating these changes without sacrificing the bottom line. The conversation pivots to a holistic view of business health, focusing on the vital lifetime value to customer acquisition cost ratio. In our discussion, Delaney takes us through the intricate process of using Amazon's Search Query Performance, revealing how strategic analysis can lead to improved visibility and sales. By leveraging tools like Helium 10's Cerebro and Market Tracker 360 for competitor analysis tools, she unveils techniques to stay ahead in the competitive e-commerce landscape. Delaney's enthusiasm for these tools' potential to revolutionize market analysis and her anticipation for future enhancements are infectious. Whether you're a seasoned seller or just starting, this episode is packed with strategies to propel your brand forward in the dynamic world of selling on Amazon. In episode 544 of the Serious Sellers Podcast, Bradley and Delaney discuss: 00:00 - Strategies for E-Commerce Success 04:14 - Strategic Amazon Management and Planning 10:32 - Walmart Marketplace vs. Walmart Stores 13:09 - E-Commerce Strategies and Amazon Inventory Fees 20:58 - Search Query Performance for Sellers 21:09 - Search Query Optimization and Market Analysis 26:16 - Market Analysis Tools and Travel Tales 28:04 - Utilizing Time Tracker for Competitive Advantage 32:00 - Maximizing Brand Visibility and Cross-Sales 36:05 - Upcoming Event in Manila ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got an industry expert with a lot of experience on Walmart, TikTok shop and Amazon who's gonna be giving us tons of cool strategies, including some that no one has ever talked about on this show before. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me/alerts. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And now we are having for the first time in the show, Delaney. Welcome to the show. Delaney: Thanks, Bradley, happy to be here. I think it's long awaited on my side, so glad to be joining you today. Bradley Sutton: Yes, yes, Now we first met at least you know, I've known about you because we've worked with Vendo a lot in the past, and I think I met you first at the maybe in Puerto Rico, at the billion dollar seller summit, and I looked across the room. I was like she looks like a white flip like me, which, for those who don't know us, half Filipino and half American, and that's what I am. I don't look like it. She does, and so I was like are you just what Filipinos do? Like? There's that Jokoy's joke where they're like oh yeah, my mom was Filipino when she sees somebody. But I did that exact same thing. I'm like Filipino, American. And she's like, yep, I'm like, oh, I could. Then me too. And anyways, we bonded there and I was like all right, a fellow Filipino American in the Amazon world, we got to have you on the podcast. So no, that's not the reason why I had you on the podcast. I heard from your boss that you are an A player and know your stuff and I'm like that's the kind of person we want on the show. But anyways, Delaney, enough about me and my rambling here. Let's just start with where I mean we met Puerto Rico, but where in the world are you right now? Where do you live? Delaney: Yes, Bradley, I'm out in Los Angeles, so actually not too far away from you today. But speaking of the Filipino American, yes, you're right, it seems like my mom's genes might be stronger than your Filipino side. I got the Sinigang and the Adobo in the fridge. Don't worry, I'm more than I think. Bradley Sutton: Yes. There we go. Delaney: But yes, I'm out in LA. Bradley Sutton: Awesome, is that where you were born and raised? Delaney: Yep, born and raised in LA, lived for a few years out in New York but made my way back here. So, plans, where do you live? In New York? I lived in the city for a few years and then also in the upstate New York area, so Nice. Bradley Sutton: I lived in Brooklyn myself for a couple years. Where'd you go to high school? In LA? Delaney: High school. I went to Burroughs High School out in Burbank. Bradley Sutton: In Burbank? Okay, nice. And then how about college? Delaney: College, Hamilton College in upstate New York. Bradley Sutton: So a really very rare that somebody gives me a college or university I have never, ever heard of. Delaney: Yeah, there were 1800 kids in the entire school. So super small community, but small and tight. Bradley Sutton: Well, what do you study? Delaney: I studied economics. Bradley Sutton: Interesting Now, when you graduated, did you work at all into there, or did you already find e-commerce by that time? Or what's your journey to e-commerce like? Delaney: Yeah, so I actually got my start over on the Walmart side of the business, so working for Walmart.com as soon as Walmart had acquired Jet. So I was part of that group of individuals and then found my way on the brand side for a few years working at Walmart. Bradley Sutton: What did you do at Walmart? Delaney: So you might have told me that, but I forgot it. No, no, no, I managed the beauty category there. So on the dot-com side worked closely with the store merchants and grew the beauty channel. Bradley Sutton: Interesting, okay, and then how did you get to the Amazon side of things? Delaney: Yeah. So then from there, ended up shifting over to the brand side. For a few years worked for a beauty brand and at that beauty brand managed all their retailer.com channels, so Zulily, eBay, Walmart.com, Amazon.com, etc. So a bit more full circle. And now here at Vendo, leading, of course, the Amazon team as well as TikTok shop, which is one of our newer channels that we launched just a few months ago now. And then, of course, as you know, Bradley, you've had some of our Walmart.com teammates on the podcast as well. Bradley Sutton: Okay, and then what do you specifically do, like what's your specialties? I guess what's your daily? I know actually you actually do a podcast as well, but outside of the podcast, what are you doing for clients? Delaney: Yeah, so I'm the director of Amazon strategy, so I lead our team of account strategists here. But in terms of what Vendo does everything from P&L and forecast management towards direct management of the Amazon channel, managing advertising, marketing etc I'm more on the strategic side. So a lot of what you would look at from listing optimizations, SEO support, ranking, impact and really just understanding what strategies were implementing to hit brands top line and bottom line goals, both on the three-piece side and our one-piece side of the business through vendor central. Bradley Sutton: Awesome, awesome. All right, we're going to start broad here and then go narrow as we go on. But you know, since you have, you know, your company and you yourself have dabbled, I guess you could say, in a lot of different marketplaces. Be it, you know, amazon, Walmart, TikTok shop is kind of like the top three. What's just your state of the union in 2024 about the trajectory of each of these? Are all still going up. Is one skyrocketing over the other? Is one of them going down, one of them staying flat? What's your outlook for this year? Delaney: So I think, as far as trajectory, TikTok shop has the greatest potential Just being. Their affiliate network is so strong and the platform itself is extremely simplified, so it's not hard for a lot of sellers to join TikTok shop right now, and just in terms of their affiliate network. We obviously know that creator connections on the Amazon side has been in beta for quite some time, but I think TikTok shop has the upper hand when it comes specifically down to affiliate, just because of the ease of the platform and the fact that you can set these targeted collaborations per item, per creator that you reach out to. So Vendo has an in-house influencer and affiliate team which we're able to leverage, of course, but that allows us to glean great insights on the targeted collaborations and the open collaborations on TikTok shop. Delaney: Amazon specifically, I mean we'll see. I think they're always on an upward trajectory, given the amount of data that they have access to and just as far as shipping and logistics, they're always ahead of the curve there. But we have to look out for specific categories. If we look at platforms like Temu, which I know generated a ton of buzz after the Super Bowl with how much they're investing in different ads, Fashion categories, we know that Amazon referral fees are dropping in some of those categories. So we'll see. Right, I think Amazon's going to probably have to take some action across categories if Temu starts to undercut price and we'll see if Amazon also starts matching there. Delaney: And then Walmart.com is a silent killer. I mean, they have their stores that they're able to leverage. So with their store specifically, that opens up a ton of opportunity. I think that oftentimes a lot of Walmart.com sellers don't realize that if they are, or if they have the potential to sell on the one-piece side of the business, that opens up a whole new avenue with online pickup and delivery. And many times Walmart.com sales are grossly underreported because unless you're investing in to illuminate, you don't see those OPD sales naturally. So you might think the channel is smaller than it is, but it's really larger than what it appears to be on paper, just given the level of data that Walmart actually has versus what it discloses. Bradley Sutton: All right, I know you're a little bit out of the Walmart game, but I'm going to ask you a Walmart-specific question because I just want to see how relevant this is. This is something that I've been telling people, but my experience is about six, seven years old now. So I used to work for this company that does supplements and they're kind of like a famous company. They would do infomercials and things like that and I was their sales manager and people don't understand the size of Walmart brick and mortar because it was like, you know, like I was so proud of myself, I grew their Amazon sales from like $500,000 a year to like $3 million. I would have Walmart PO. That was for 20 SKUs, by the way. I would have Walmart POs for their one SKU that were like in the one to $2 million, just because of how many stores you know Walmart has, etc. So it was like it dwarfs Amazon, you know, unless you're like a huge whale on Amazon. Now, that being said, like what I, a couple of things I did was I started a couple brands or not a couple of brands a couple of products on the brand on Amazon, and then I moved it to Walmart. First of all, we already had a somewhat of a relationship with Walmart and then Walmart.com buyer, you know saw that I was dominating one of the subcategories and they're like all right, let's bring this I don't remember what it was called, but it's kind of like what Amazon calls vendors, a vendor central or something, where it's like, hey, we'll buy this from you, so that's shipped and fulfilled by Walmart because it's doing well. And they're like cool. Bradley Sutton: And then they're like hey, it started doing well there. And they're like, hey, let's take this and let's add this to brick and mortar. And that's when, obviously, you know, sales blow up. Now For me that's what I tell people of that story about like, how, why? Even though maybe if you just start something on Amazon or Walmart, you know sales could be 10 to 150 to one Amazon or Walmart. But the reason to start on Walmart is if you start, you know, making some waves, you can start selling to Walmart and then potentially, you can just get in front of a buyer because you can't, you know, just come in off the street and say, hey, I've got this cool new product, you know, would you just put it in Walmart brick and mortar? You know, unless you've got connections, is that still valid in 2024? Like is that kind of like the process that could potentially not guaranteed, obviously, but that could potentially happen. Delaney: Absolutely 100%. And I think that is sometimes what a lot of brands make a mistake with on Walmart.com or just in Walmart stores in general, is they go to Walmart stores too early. And if you go to Walmart stores too early then that really does a number to your brand from a profitability standpoint. So that's why Walmart marketplace is a great avenue for you to start, because you can even get Sam support, which is a strategic account manager on the Walmart three P side of the business who can help you and make sure that you're pulling those levers and in growing your brand on Walmart.com to go to stores. So yes, Bradley, 100% a great avenue to start. And looking at again just Amazon versus Walmart strategy, it isn't just let's go bring all of our Amazon's use over to Walmart, because both algorithms are getting a lot better from a pricing standpoint at identifying different prices. So we've seen pricing down to the price per ounce standpoint. So it doesn't even matter sometimes if you're launching completely different UPCs, they're still matching. So it's really important that before you launch on Walmart.com even if you've been selling on Amazon for quite some time you think about maybe differentiating different pack sizes or just different flavors of your product. That way there is a difference there that you can grow a completely new set of products. Bradley Sutton: Before we get to your specialty, which is Amazon, let's talk a little bit about TikTok shop. It's a different marketplace in that I've never sold in TikTok shop, so please feel free to correct me if any of what I'm saying is wrong, but to me it's different because it's not like something that you could do traditional keyword research. I know there's some tools and helium tents working on some things now that can analyze hashtags and things like that, but you don't really have control over what's necessarily indexed or getting to page one. It's like so just dependent on just the virality of something or a famous influencer showing it. Is that kind of what you see? It's kind of like completely hit or miss, where you have the least amount of control over your success. As far as on just regular TikTok shop, obviously you have control over how you advertise and how many impressions you get, but as far as just a post going viral and getting a lot of sales from it, do you feel like you have not as much control as on other platforms, or is that changed? Delaney: No, 100%. You're correct in that as well. I think that's why the affiliate network is so powerful, but is also. You need a defined strategy there. You need to know your exact demographic. You need to know which subset of creators you're looking to target, based on their engagement rate, their follower count, et cetera and you really need to do a deep dive into their content to make sure that they fit the brand, because you can reach out to as many creators as you want to through there, but at the end of the day, if they're not gonna generate sales from your brand, you're now giving away free samples and that could impact your bottom line. So I think yes as a whole. Definitely from a ranking standpoint, I think TikTok shop's going to evolve in that sense. When you're setting up items, there's specific keywords that they want you to be focusing on, but those are all of the benefit driven keywords or the main claims and the listings, so it doesn't appear that, from a ranking standpoint, those hold as much weight. It's literally how many pieces of content are you pushing out and how is the engagement of that content? So it is incredibly important that you have a solidified content strategy, and TikTok shop allows you to. There's like a get inspired section and you can see a bunch of content that's currently working on the platform that you could pull from in different categories and get ideas on how you can be capitalizing on that for your brand too. Bradley Sutton: Moving to Amazon. I'm not sure if you have experience in this much at all or if you've looked into it, but last night I for the first time, kind of like, took a deep dive into the new inventory placement fees that are coming. I was just seeing here and there, like some I don't know, I don't want to say horror stories but people are getting really scared, like, oh my goodness, my shipping is going to be 2x, mine's going to be 3x. I'm like what, for reals? So I went and what I did was I looked in my own account and by the time this episode is airing it's going to be in full effect. So I'm sure we'll know more. But I was like, yeah, there was a shipment that I had sent to one location only. I didn't choose to just, amazon had me do it. I guess it was like a hundred units of some coffin shelves, right, and it was like 77 bucks or something, because it was like shipping from San Diego to LA and so you know like it's obviously 77 cents per unit. And then I was looking all right in under the new world if I shipped to one location in California, which is obviously my preference, because it took probably a day to get there right. And it was cheaper. It was like a 68 cents per unit charge. So I was like, wait a minute, it is like double. You know what it is Like. Have you looked into this at all and started like thinking about for your clients, like what you're going to have to suggest to them to do or if they're going to have to change the way that they send replenishment? Delaney: Yeah, I mean most of them right now don't send to a single location, but it is very category dependent and so that's what we've seen. So for some categories specifically, there's actually a savings attached to it, but others, like yours, of course, Bradley, you're seeing a steeper charge there. So I think it does 100% matter and that's something in which we keep PNLs on an item level and are updating those PNLs whenever a new FBA fee is introduced, whenever a new inventory placement fee is introduced, just so we can understand the impact of some of these newer fees. But majority across the board, we are seeing increases due to the inventory placement fee. So it's just something that now a lot of our brands that do ship to a single location they're really going to have to evaluate whether that is worth it for their business or not 2024, what is different than a couple years ago or even then, then last year? Bradley Sutton: like what are your? You and your clients having to do a lot differently. There's a lot that's the same. Hey, keyword research is keyword research. Sure, I you know there's some people who might are predicting changes that might happen when Amazon rolls out new AI stuff. My personal opinion is that might, may or may not happen, and even it does happen. I still think traditional, like you know, keyword research and stuff is still going to be important, because you still have to let Amazon know what the product is. But, aside from speculation and stuff, just what are you having to do differently nowadays, whether it's advertising, whether it's listing optimization, whether it's a plus content, whatever that you weren't doing last year, maybe a year ago or two years ago? Delaney: The biggest change, I think, has just been the continued focus on profitability. I think that into last year as well, profitability was at the forefront of the business, where maybe a couple years ago it was more so focused on top line growth. But now really, as brands diversify their channel strategy, their understanding that, you know, with some rising Amazon fees, their bottom line maybe doesn't look as good as it did a couple years ago. And that's where, on the vendor side of the business, we're really looking at LTV to cat ratios, because a lot of our brands might be more hesitant to discount. Bradley Sutton: I know what that means, but explain it to everybody else out there. Delaney: Yeah. So LTV lifetime value, cat customer acquisition costs. So you want the LTV versus cat ratio to be healthy. A lot of agencies will probably tell you a three to one ratio is more so on the healthy side, which basically just means that what you're paying to acquire for a new customer, they're generating at least three times that rate in their overall lifetime value. In other words, they're coming back to repeat purchase from your brand. And I think that as we run promotions and we participate in some of these tent pull events, we're getting more and more pushback from brands who don't want to engage in, let's say, a Prime Day or a Black Friday, cyber Monday or any other tent pull moment that exists for their brand. But we're able to pull reports in which we analyze okay, how many new customers are we generating during these periods? And then for that cohort of new customers, what is their lifetime value in the next six, nine, 12 months? And in many cases that metric is healthy. And if you look at Helium 10 Market Tracker 360, Search Query Performance, keyword tracker, you'll see that in keyword tracker, your non branded keywords are experiencing an increase in overall organic rank during that time. Because of that increase in organic rank Search Query Performance, your purchase share is growing on that particular subset of keywords. And then you pull back a larger time horizon and for many of our brands looking at Market Tracker 360, they're doubling overall market share, while brands that aren't participating are decreasing in market share, and for extended periods of time. So thanks, Bradley, for all the innovation on that side, because that has helped tremendously. But it's really understanding what are the dynamics in the market and when we're not participating in these events, how does our market share change? Bradley Sutton: Okay, let's definitely talk in a little bit about some Helium 10 tools like Market Tracker 360, but Before then you mentioned, like Search Query Performance, how what's your best use cases for Search Query Performance? And or, if you're using it, product opportunity explorer in Amazon, because I think it's so cool that Amazon has is releasing so much more data than back in the old days. Some people say, what at Helium 10, aren't you scared of like? No, it's great. Like every time Amazon releases something, it helps us make even our tools better and actually validate some of the things that we've always shown. So we love it when Amazon opens up new data points. So, how are you using like what's the? You know you could probably have a whole episode about Search Query Performance or OX, but maybe the top, like one or two things that that you think sellers can be getting value out of. Delaney: Yeah. So on the Search Query Performance side, it's really identifying. First and foremost we look at where is your click share greater than your impression share? This is going to be your probably subset of keywords in which there's a ton of opportunity. There just might be a visibility standpoint You're not showing up. Let's see what we can do in terms of optimizing our listings for these keywords. Looking again into Cerebro and doing a reverse look up there to see what are my opportunity keywords in which I can improve my ranking on page one four and then tying that into okay, once I do that, how is Search Query Performance cleaning insights into changes in my overall click share, impression share, add to cart share, purchase share and what does that look like over a prolonged period of time? So a lot of people might look at okay, I want to look at a larger subset of keywords to go after, but really you should narrow this down to probably your top five to 15 at the onset subset of keywords that you're tracking regularly in keyword tracker and also in Search Query Performance to see how that changes. So in Search Query Performance again, just understanding, is my purchase share growing on these terms as I prioritize them more and then putting that back into our ads. And where am I ranked in terms of my top of search impression share for these particular terms? Is my top of search impression share now growing as I want to invest more and two and more relevant for these terms? And then three, let's look back at Search Query Performance and see how my purchase share is growing. Delaney: And then, on the opportunity explorer side, I think that's a great tool. Just understanding, okay, how saturated is my niche? Looking at the top 90% of clicks, is there opportunity in this niche? If my brand is looking to launch a new item, that's where we see the most value in it is okay. How many products have been launched more recently within this niche? What does the opportunity look like for pricing? What does the opportunity look like for reviews? Where do we need to be at within that particular niche to be at the category average so that our conversion rate is benchmarked within the category average? And then I really love the review aspect of things, so being able to really update your content to see positive review sentiments, negative review sentiments, and how are we tackling some of these things that are going wrong within the category as it exists? So, as you said, brad, that we could talk about it for probably three episodes, but that's the basis. Bradley Sutton: Good stuff there. I'm just waiting in anticipation for it to be available, like in the API. Then that's going to allow Helium 10 to do a lot more, even fun things, and combining it even more with Helium 10 data points I love looking at. For example, what is your impressions compared to the search volume? Because theoretically, the impression should be a little bit higher than the search volume, because if you're showing up at the top of the page, maybe an organic and in sponsored, you would have that more. But then it's like all right, let me bring in the exact two graphs of sponsored and organic over the last week or month and like oh okay, this is why it's not where I need it to be. I need to improve. You know there's just like so much fun stuff that that could definitely happen. Now, another tool you mentioned Market Tracker 360, a lot of you know, or some of Helium 10 users out there, might not be familiar with that tool, because it's actually one of the first tools that I think Helium 10 has. That's kind of like really for large sellers or agencies. You know, like you guys like almost everything Helium 10 has. You know we've got billion dollar companies like Lego or something using it, and it's just as applicable to a brand new seller. But this is one of the probably the first tools where I was like wow, I'm not sure I need this. Personally, I'm not that huge of a seller anymore, like maybe only I think I might have only done like half a million or 750,000 last year. I'm like I'm not sure this is for me, but some people just like yourself, you really get a lot of use. So for most people they've never even seen what it does. Can you just briefly talk about how you guys use Market Tracker 360 and how it helps you guys? Delaney: Yeah, absolutely so. In Market Tracker 360, you can either choose a subset of products so oftentimes you're going to choose your competitors or you choose some top keywords within the space. Those are the two most heavily used use cases that we use here. So we'll choose a bunch of the non-branded keywords within the space and we'll put those into Market Tracker 360. And then what it will do is it will pull a bunch of competitors and also your product that are relevant for those specific keywords and literally build a market for you. So, using this market, you can see what is the percentage of overall sales that each competitor is generating, as well as what is this track back to a dollar value. And, yes, we have spot checked that multiple times and it is a pretty accurate there in terms of the sales that it's pulling. So what we do is we'll include that in our product launch phase. When we receive a new brand into the Vendo pipeline, we look at okay, how are they situated within the market right now compared to these top competitors? And of course, we know who the top competitors are. The brand has shared that with us, and then you can dive deeper into different filters that you can set so you can say, okay, I only want to filter this to a title that includes this keyword, like, let's say, the title includes protein powder or it is situated in this specific category or subcategory. That way you can really define that market even more so, and now you don't have as broader of a set of different competitors in that market. It is a lot more specific to your overall market. Or, if you only want to benchmark it towards like five competitors versus the entire market, you can do that too and exclude specific competitors from showing up there. So that's the basis of Market Tracker 360 and how we use it. But then it goes even further deeper into there's different keyword insights that you can see through Market Tracker 360. And where are those competitors now winning? How has the ranking of those competitors on the organic and the sponsored standpoint changed with time? So that's probably my favorite tool in Helium 10, Bradley. Bradley Sutton: Nice, nice. What about the regular side of Helium 10, which I know you have a lot of experience with? What's your favorite tool? And then my secondary and it's use case. And my secondary question would be if you had a wish list of your top thing that Helium 10 doesn't have currently, doesn't have to be Amazon, could be about Walmart, could be something about TikTok shop. What would be the number one thing? If you were like, hey, I can be the Helium 10 director of product for a day, what would you make our team get started on working for you? Delaney: Yes. So I'll start with your first question related to my favorite tool. It has to be Cerebro. Just going back to the roots, looking at the time tracker function that you guys have more recently added, it's probably been probably not even a year yet, right, Bradley? But that tool is extremely powerful because, again, if you have a brand that experiences a ton of seasonality, you can go back to those specific periods in time to see how you were ranked on specific terms, as well as how your competition is and also what are seasonal terms that you need to be taking advantage of. And I think that is often something that a lot of brands miss is hey, there might be 500 searches per month for this particular keyword now, but three months from now there's going to be 5,000. So what are you doing with that information? How are you getting ahead of it from a creative standpoint? How are you optimizing your listings to make sure that those specific keywords are being highlighted? And then, on the advertising side, your competitors probably aren't going to know to be winning on those specific keywords either. So you could get the upper hand by understanding I need to be ranked on page one at this exact moment of time, on the top half of page one, ideally in the top three to five slots. And once I can get there, then I know that when this search volume hits its peak I'll be the competitor that's getting a majority of the conversion share there. So that's got to be my by far my favorite aspect there. Delaney: And then apologies, Bradley, I'm on the second question, related to what I would like to see from an agency side. My vendor central experience probably speaks to including a few more vendor central aspects in there, just because from a purchase order standpoint that is a huge area that we would leverage. But honestly, I think from an FBA standpoint I would have to say forecasting, because I think that inventory management is a huge challenge for a lot of brands and forecasting allows us to better understand what our projections and what our inventory demand is going to look like throughout the year. And then my second one, if we're throwing things in here, would just be variations. So I know with inventory protector you can update maximum order values and things like that. If we could directly change variations in Helium 10 or really be able to decipher, maybe even submit cases for variations that are wrong some more technical things there, but all things that I feel like would be extremely powerful, because that's where a lot of time is spent trying to update things that maybe Amazon is using. It's not updating, even after multiple cases. Bradley Sutton: Cool, cool. Now, before we get into some of your final strategies of the day, if people want to reach out to Vendo Commerce guys, one of the easiest ways is just go to hubhelium10.com and type in Vendo, which is Spanish for I sell. So whoever made that company name is a genius and you can reach out to them there. But if people want to follow you or reach out to you, how can they find you on the interwebs out there? Delaney: Yes, you could find me at delaney@vendocommerce.com and, as Bradley said, also have a podcast that I know Bradley will be joining me on in a couple weeks Vendo Commerce Velocity as well as on LinkedIn. I'm on there, delaney@vendocommerce.com. Bradley Sutton: A couple, maybe quick hitting SST, what I call my 60-second strategies. By the way, that's also something that comes from my Filipino side, because I think that's how our mothers or grandparents would call us when they're trying to. You know, come over here. But anyways, for everybody else, that just stands for a 60-second tip. So what is a couple of 60-second tips or strategies that you can talk about that our sellers can influence? Delaney: Yeah. So, from a more data-centric standpoint, make sure you're leveraging both Helium 10, Search Query Performance and product opportunity. Explorer tons of insights and the way in which you're telling a cohesive story for your brand. If you combine those tools, they're not meant to be used in silo, they're meant to be used together, but also from a competitive aspect, using the video placement aspect and sending videos. Putting videos on your competitive ASINs is something that's really fundamental, but at the basis of it is just more organic visibility for your listings. So, again, you can add your own branded videos onto competitors listings within the video manager. A lot of brands don't do this, but they will show up if the full video stack is not filled by your competitors. So something to look out for. Delaney: Also, from a cross-sale standpoint, a lot of brands aren't currently leveraging things like targeted cross promotions in which you buy one product and you get 5% to 10% off another product, or the add an accessory widget. A lot of brands think that, yes, that's probably only a SaaS core function if you are investing in that program, but we've seen through filing of multiple cases, you can have that add an accessory widget pop up there and then, just in terms of prime, exclusive discounts. I know that sometimes, and more often, you're seeing that when you add SKUs and prime exclusive discounts they might be getting rejected. So for that I would suggest creating a new SKU, and what we've seen that is that if a SKU is being flagged specifically for FBM or for internal policies, then you can create a new SKU. Add that new SKU instead to your prime exclusive discount and it will still run because that history won't be tied to that new SKU. So those are a few things, but on a larger basis. For a 60-second hack let's say a very not even hack, but tip is to know your PNL, and Amazon has a lot of different tools. Helium 10 has a profits tool to help you understand that. But you do need to understand how much margin you have to work with and evaluate your PNL on a weekly and even a monthly basis. Bradley Sutton: All right. Well, this has definitely been a strategy field episode. Now, on the personal side, you got married last year, so congratulations. Where was your honeymoon? I was living vicariously through your Instagram honeymoon, but where was it Wasn't Maldives. It wasn't the Maldives honeymoon. Delaney: I know, but where'd you guys go? You're going to need to change the name of your honeymoon launch strategy, Bradley, but we went to Italy and then we ended up in Santorini. So a bunch of different spots in Italy and then Santorini in Greece was my favorite. Bradley Sutton: What's some of, overall, your favorite travel spots. Is that something you do, or was that you know? Do you travel with any kind of frequency, or are you more of a homebody? Delaney: Trying to travel more usually, stay stateside, go to Hawaii a decent amount. I can't really get tired of Hawaii, but in terms of some of my favorite places I've been, probably Spain is at the top of the list. So many great places in Europe. But I would say if you haven't been to Santorini, I don't think I'd ever be able to go back, but it is definitely worth a visit. Bradley Sutton: Speaking of Spain, you got to get Darren to send you in May, probably our next Helium 10 Elite workshop. You know we do a quarterly workshop is probably going to be in Madrid in May. So business, business trips/second honeymoon bring your hubby along and, you know, soak up the nightlife in Madrid and the museum. I like, I like how it's both. You know like I can hit those like really cool museums and architecture, and you know they've got good restaurants and nightlife over there. So tell Darren, I'll put in the good word for you. Let's, let's hang out in Madrid next year. Delaney: Yeah, we'll put in the good. I will definitely be bringing that one up to him. So thanks for that, Radley. And then we'll have to make a trip to the Philippines. Bradley Sutton: Yes, well, I'm actually going soon. The Amazon is doing their first event, or not? For the I missed their first event, actually in March, but or in February, I should say. But they're actually doing another event in a couple of months, so, offline, I'll give you some details that they haven't finalized a date on that. But yeah, there's second every event in Manila, and so there we go. You can go and visit some family too and support the community out there. Delaney: There we go. That sounds great. I definitely need to go back. Bradley Sutton: Awesome, all right, well, thank you so much for joining us and it was great to see my sister from another mister right here on this show, and I look forward to being on your show in a couple of weeks.

Spencer Millerberg is the Founding Partner of DetailPage, which helps brands optimize traffic and gain Amazon market share. He founded OneClickRetail, the first Amazon market share measurement tool that was sold to Asscential. As an eCommerce and data analytics expert, Spencer has helped over 650 brands improve sales, margins, and search positions on eCommerce sites. Justin Maner is the Founding Partner of DetailPage. He was also the CEO of Data Spark, a startup that offered actionable insights to brands and sellers on Walmart Marketplace. Having spent 10 years as an Amazon director, Justin led the baby registry to become the #1 US registry, reinvented the vendor negotiation process, and created a new communication system for vendors and sellers. In this episode… As brands compete for shelf space on digital retailers like Amazon, Walmart, and Target, market share has become top of mind for many. With fragmented data sources, outdated PDPs, and competition at an all-time high, how can you drive retail sales and market share on Amazon? Data insights masters Spencer Millerberg and Justin Maner stress the importance of acquiring accurate first- and third-party data sources to measure performance and market share. These can be collected and analyzed using disruptive, AI-driven technology that's affordable and 95% accurate. Driving retail sales requires increasing traffic and conversions, so Justin and Spencer advise optimizing your PDPs for competitor keywords. Yet rather than gauging competition based on specific categories, you must analyze keywords customers use when searching for similar products. This allows you to segment competition effectively.  Tune in to this episode of The Digital Deep Dive as Aaron Conant invites Spencer Millerberg and Justin Maner, Founding Partners of DetailPage, to speak about gaining market share in the competitive Amazon landscape. Together, they talk about disruptive technologies in eCommerce, how to update PDPs using relevant competitor keywords, and how to allocate first- and third-party data.

Ever wondered what it takes to get your product to the top of Walmart's search results? We've cracked the code and our host, Carrie Miller, is here to share every inside tip and strategy you need to make your Walmart listings shine. In this episode, we discuss everything from the importance of choosing the right product type to mastering the listing quality score without resorting to the pitfalls of title stuffing. Compliance with Walmart's guidelines is key, and we talk about the balance between PPC campaigns and organic search enhancements that could transform your rankings. Plus, we can't forget the tactical use of Walmart's SEM tool to harness the power of Google ads—a game-changer for driving traffic to your listings. As we dive deeper into the ecosystem of Walmart's online presence, one thing is clear: the influence of digital word-of-mouth is not to be underestimated. We explore the emerging role of the Walmart Creator program and how influencers can catapult your products into the social media spotlight. Agencies like SellCord, Blue Ryse, and Ecom Creative Crew get a nod for their expertise in navigating listing challenges, and we remind sellers of the resources available through our Walmart.com tools inside Helium 10. Wrapping up, we send out an invitation to join the Winning with Walmart group—your go-to hub for community support and answers to all your Walmart-related queries. Remember, success at Walmart may be a podcast away, so tune in, get inspired, and let's make those sales numbers soar! In episode 530 of the Serious Sellers Podcast, Carrie talks about: 00:00 - Ranking Strategies For Walmart Listings 04:22 - Walmart's SEM Offers Growth Opportunities 12:37 - Walmart Listing Optimization Guide 13:40 - Walmart Traffic, Influencers, Branding, and Agencies 16:54 - Walmart Application and Brand Registry 22:43 - Ranking Strategies For Walmart Products 24:16 - Join The Winning With Walmart Group ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: In today's episode we're going to be talking about how to rank on Walmart, some new tools that Walmart is offering to help you with your sales and ranking, and also just how Helium 10 tools can help you with your PPC and also your listing optimization. Bradley Sutton: How cool is that? Pretty cool, I think. Carrie Miller: Hello everyone, welcome to another episode of this Serious Sellers podcast by Helium 10. My name is Keri and I'm going to be your host. This is our winning with Walmart episode, where we go live and give you some Walmart information and answer all of your Walmart questions live, alright. Somebody asked this is a great question how do you rank organically in Walmart? Is it the same algorithm as Amazon? There's actually a few different components to ranking on Walmart. The first one is product type. Your product type is really important because the product type is connected to the keywords for your actual product. If you're in the wrong product type, it's going to make it hard for you to actually rank. The first thing you want to do is go to your growth opportunities tab and check your product type. You can click on the details for each product listing and it'll tell you a product type up at the top. If the product type is definitely wrong, then you're going to want to make sure to fix that. Sometimes, what you can do is you can A B test the product types, because some product types include a lot more keywords. That means you're going to be able to rank and show up and basically index for any of those keywords. If you aren't in the right product type though with the most keywords, then it's going to be hard to rank for this. For example, I know someone did for supplements. It was nutritional supplements and herbal supplements or something like that. They changed their product type to nutritional supplements and that encompassed a lot more keywords than herbal supplements. You want to really take a look at those product types. Make sure that you have the right product type. That's first for ranking. The second thing is you want to make sure that you have a high listing score. You want to make sure you're in the 90s at least for your listing quality score. Look on that dashboard and make sure you're doing that. Carrie Miller: Things like stuffing your title. If you use the same titles that you do on Amazon a lot of times they'll suppress you a bit, because Walmart does not like stuffing titles. You want to make sure to follow the guidelines for the titles and just the entire listing. Make sure that you write the keywords that you want to rank for into your listing. If there's a specific phrase, if there's some targeted phrases, you're going to want to write those phrases in the exact form. Maybe there's 15 to 20. You want to write those throughout. Obviously, your most important phrase should be in the title. Those are the first things that you're going to want to do. The next thing is you're going to want to get sales. It is important to get some clicks ads to carts and conversions. I know some people do some search find by. There's some people who do different coupons. Sometimes people send traffic from TikTok and people will search on Walmart. They'll just search for the actual product through the keyword. There's a few different ways to do it, but really you're going to want to click add to cart and conversion. Carrie Miller: That's how you're going to help to rank. PPC is really, really helpful. If you're doing PPC along with that, that is a great way to rank. You really get some good ranking juice with PPC. Definitely try all of those things. Those are all the best combination of things to rank because it all goes together. Make sure that you're also putting in as many attributes in the backend as possible so you can rank for those as well. Those are the basics for ranking, but it's not really the same as Amazon, because Amazon's really giving you a lot of ranking juice for outside traffic. Walmart does have some outside traffic things that they have going on, but it's not necessarily helping with rank. There is something that I wanted to talk about. It's called SEM and it's on your growth opportunities tab. It's the very last one and it's basically Google ads. They used to do this for free and now it's. Unfortunately, you have to pay for it. What they're doing is they're giving you the ability to drive Google ads directly to your Walmart listings. That is a great way to get some outside traffic. That could potentially also help your rank because of the conversions and things like that. Check out the SEM at the very end. Very easy to set up those Google shopping ads and you can start showing it for Google shopping and get more conversions that way. Carrie Miller: I think we have another question Does Walmart take care of the shipping to the client? Can I ship products from China directly to the Walmart warehouse? I've actually never shipped directly from the China warehouse. The thing about it is I don't believe they're going to be receiving large shipments for you as your first starting out. So the best thing would probably be to ship your products to a 3PL and then ship them into the Walmart warehouses. That's what I would recommend in general, and then, if you don't sell out on Walmart, you can use it for Amazon, you can use it for TikTok shop, so that way you have better control over your inventory. So I think someone else said, no, you can't. So yeah, I know you can with Amazon and or used to be able to. You know we were shipping containers directly to Amazon and it's this little harder now. But you know, it sounds like somebody else said you can't ship directly from China, so ship to a 3PL, then ship into WFS, and that is the best way to go. Carrie Miller: I think something else that I wanted to kind of point out to everyone is that we actually do have some tools with Helium 10. And I did have some. I've had some meetings recently with some sellers and they are. You know, I think we're all kind of forgetting some of these tools that Helium 10 has and I wanted to kind of bring it back to your attention. So I'm going to just show you some keyword research tools and like, for example, garlic press. Okay, so we always use the garlic press kind of example. But what we want to do is what we can do here is we can actually pull our x-ray extension. We have x-ray for Walmart here and what we can do is we can copy the product IDs and do a reverse search on Cerebro for keywords. Now I like to look for kind of the main. You know things. Actually, I was looking at decorative pillow. I want to look at decorative pillows, decorative pillows. So I'm going to search for that and we'll see if we can find some. A lot of times these are kind of interesting and diverse. So let's go ahead and pull the Helium 10 extension. So, for anyone who's listening, I'm just pulling our Chrome extension for Helium 10. This is going to show revenue for each product. It's going to show the product IDs, it's going to show reviews. It's going to show a lot of great information to help you kind of better make good decisions, for not only you know what products to start selling on here, but also how to kind of position your own products. Carrie Miller: So what I usually like to do is kind of look for things that are selling pretty well. So it looks like this snow leopard pillow is selling pretty well. So what we can do is we can just paste that into Walmart for Cerebro. Now you have to choose. You have to scroll all the way down to Walmart Marketplace in Cerebro to choose the Walmart Marketplace to do this, and it's basically this product ID. Now, if you don't have, you know, the X-ray pulled up, you can actually find it on the listing page itself in the URL. It's the last digits on the URL, so you can do that as well. So I'll go ahead and actually just do this one search. Let's look at the keywords for this decorative pillow. So we're going to hit, get keywords, and what it's doing is it's basically showing all of the keywords that that particular product is ranking for, sponsored in Organic. So if we take a look, we can see a lot of different, you know, keyword phrases. We've got snow leopard decorative pillows, their organic rank number five, if you wanted. So if there's a competitor that's doing some advertising, what you can also do is you can do this single search product ID and you can sort by sponsored rank. It doesn't look like this one is doing any advertising, but if they were, then you would be able to see all of the keywords that they're advertising for. And with Walmart, a lot of times there's, you know, kind of like a 15 to 20 keyword phrase focus, and so you might be able to see the exact keyword strategy that your competitors have. So that's something that's really cool about doing a single search ascent, but you can see all of the different kind of keywords in here. You can see the search volume and it's going to be compared to the search volume on Amazon. It's a little bit different on Amazon. Carrie Miller: Now, on Walmart, there are a lot of filters that customers do use, so they kind of filter down to find the products that they want. But this is an incredible tool for your, for your listing optimization. So you want to make sure to write all of your most important keywords into your listing. Then you also want to, you know, use this for your pay per click advertising, because I have noticed that there's a little bit different keywords and keyword phrases Then on Amazon. So I always do keyword research separately for Walmart so that I can make sure that my pay per click advertising and my actual listing is optimized for Walmart. So that is one way to do this. We can also search magnet. You can search phrases. So if I put decorative pillow in here, it'll search on Walmart. Actually, you know what? I think? I didn't change the marketplace. Let's go all the way down to the Walmart marketplace here. This is the Walmart marketplace. We're going to hit, get keywords under the Walmart marketplace on magnet and what this will do is it's going to show you similar keywords to you know decorative pillow that you could use and give you. It'll give you more ideas of you know what kinds of keywords to target so you can sort by. Carrie Miller: You know search volume amounts. You can search by search search volume there. You can see it compared to Amazon there, and there's a lot of great keywords that you can focus on. Now, even the lower search volume keywords I've still made sales on those, especially if they're very relevant. So I don't ignore those really low search volume keywords either. So if you are ignoring some of those, I would highly recommend, you know, creating some campaigns for those lower search volume keywords as well. All right, so we've got Cerebro when we've got magnet. We also have a profits tool and I know there are a lot of people who are using profits to maintain just their whole profits view of Walmart and it's been been very, very helpful for a lot of people. So if you haven't started using profits, you want to connect your Walmart token to helium 10, so it'll automatically pull in that data. You can add in your costs of goods, you can add in any other expenses that you have in there and you can get a pretty good overview of your profits on Walmart. So that is something else to think about. Now. Carrie Miller: I did notice that there was kind of an announcement recently about video ads. They're doing some different testing, maybe just on the look of video ads and sponsored brand ads on Walmart. So if you are doing those, you might see that a little bit. But something I did notice is that a lot of brands are not even doing video ads or any kind of sponsored brand ads. So if you, you know, are in a kind of competitive category, you should check on those keywords and see if you can start doing some advertising on those. You know you have to be a registered brand in order to do that, but video ads and sponsored sponsored brand ads are going to be a great way for you to, you know, really get going with some sales, especially because you'll be right at the top and it's not as expensive as it is on on Amazon at this point. So it's really good thing to do. Coupons are still in beta, so I have talked to some people who are using the beta program for coupons and they've had a really good conversion rates for coupons. So I'm really, really hoping to see those come out soon for everyone. Maybe some of you have them, so you might want to check your dashboards, your growth opportunities wherever, to see if something appears about coupons, but I have heard very good things about them. Also, subscribe and save has been in some beta programs, so that those are some things to kind of look forward to. Brand stores are available, so if you are a brand registered seller, go ahead and check it, check that out, get your brand store all registered and ready to go. Carrie Miller: Okay, it looks like we have another question in here. Are there any guides for SEO, titles, description. Is it good to have keyword stuffing in the title? No, so I did mention this at the beginning. There are guides for very, very good guides, actually on Walmart. So if you go to the help center, you can find and search different for different things, and optimization is one of them. You can look for how you should set up your title, how you should set up your description and your bullets, and it's all in there. Now keyword stuffing is going to get your listing suppressed a bit. You want to follow the guidelines that Walmart sets and then, when you actually create your title and your whole listing on your growth opportunities tab. It's going to give you a listing quality score and if your title isn't the way they want it, it'll show you what you need to do to fix it. So that's very, very helpful. So any mistakes that you make on your actual listing, you can go back and fix them on the growth opportunities tab, which is a really, really great thing to utilize. So that's a great question. So thank you for that question. Carrie Miller: Another thing is I just wanted to talk a little bit about traffic to Walmart. So where is the traffic coming from? There are some things again I wanted to reiterate. If you haven't started using the SEM tab on the very end of your growth opportunities tab where you can do those Google ads, that's going to be a great place for traffic. I think a lot of traffic can come from Google. So if you can just get that that advertising going, that would really help help you there. Another thing is I have seen a very large uptick in influencers. Now I follow a lot of kind of female, kind of clothing influencers and I know there's a lot of home decor influencers. There are a lot of influencers that are now promoting Walmart products because there's a Walmart Creator program. They get commissions. Some of them are Walmart partners, so they're finding products on Walmart and promoting them through their Instagram, through their TikToks. So what you can do is, if you wanted to kind of reach out to some of these, you can search you know, walmart partner, walmart sponsored ad, or just search hashtags to see what creators within your space are, you know, basically promoting your types of products, and a lot of times you'll find those. Or if you're just following, you know people in your space and a lot of times they are already promoting Walmart stuff. So I think that's a really good opportunity to help them to not to be successful by, you know, giving them your product and then seeing if they'll promote it on Instagram, tiktok, you know, everywhere on social media. So I highly recommend looking into that. I think it's a great way of getting more traffic there. I also have noticed that you know Walmart is still really pushing for Walmart plus memberships. A lot of credit cards you get it for free, like American Express, platinum, for sure you get. You get it for free for the year. So there's a lot of great credit card perks that you can get Walmart plus memberships for free, which you know will incentivize people to you know shop at Walmart, especially if they see something that's the same thing on Walmart, they're like, oh, I might as well just go to Walmart because I get free shipping anyway. So those are some things about Walmart traffic, all right. So another question Do you know any I think, maybe trustworthy agencies to fix my listing problem for me? Yes, I do know some agencies. There is Michael LaBar at SellCord.co. They do a great job at fixing listing issues. I think they're probably the best for kind of like solving issues. There's also Ryan King from Blue Rise and there's also McCall Chapnick from Ecom Creative Crew. So Ecom Crew so sorry, Ecom Creative Crew team and so you can reach out to all of them. I know McCall has a great Walmart group, so if you haven't joined her group, it's a Walmart Marketplace Sellers group. She's pretty active in there too, so you can you can, you know connect with her there. So there's a lot of great agencies that you could reach out to. Somebody has a very long one here, let's see here, let's see. It's a very long question here. Thank you, my G, michael Thomas, says sorry, I had to step off for a minute so I may have missed this. Carrie Miller: Concerning the application process. What is your experience or anyone that you know who has submitted an application? I've actually been talking to a new seller of business development and Matt Turner said the fiscal year starts at the end of this month, so I think Walmart will start approving applications at that time. Also, how do you get a brand page on Walmart? Okay, so you should be able to apply to Walmart anytime. So if you're, you know, ready to sell on Walmart, I would recommend that you just go ahead and apply. Make sure that you have, you know, make sure that there's a list of countries that are approved. Now, if you don't live in the US and maybe your country is not approved, usually an LLC works and I know Michael from Cell Court can help get around those kinds of issues. But you do just need to have kind of an established business. Make sure that you have all your ducks in a row, you know of all the qualifications that they have listed out for your application and you should be good to go for the application. It takes usually 48 hours. Sometimes it can take a little bit longer, but you should be able to get that application going. The next thing is going to be brand registry. So there is a brand registry portal, so it's brand portal, portalonemarkcom, and you just click on register. You need to have a you know a red, a trademark. It says it right here on this screen here you need to have registered trademark and so make sure that you have that. You know all that in a, all those ducks in a row, basically, before you apply for that, so that you have access, that'll give you access to video ads, sponsor brand ads, the brand stores. A lot of the perks that are coming are going to be basically related to to the brand portal. So hopefully that answers your question. Let's see. Carrie Miller: Another question is it seems like Walmart is looking more for brands. Do you agree? I actually don't agree. What they are looking for and I've actually talked to a lot of these kind of the managers on Walmart they're looking for products that really complement what's already on Walmartcom, so things like accessories to products that are already on Walmart, so things that are complimentary that maybe aren't already on Walmart. They're looking for a well-rounded catalog. So it doesn't necessarily mean that you have to have a big brand, they just want complimentary products. There is an assortment growth tab on the back end of your Walmart seller center and sometimes you get some good suggestions on how to kind of grow things that might not be available on Walmart, that they want you to sell. But that is a great way to just look for things that are not necessarily available on Walmart but would be good complimentary accessory products to things that they have, and that might be a great way to go. But, yeah, they are accepting third-party sellers. They're really investing a lot of money to get third-party sellers to start selling on Walmart, so they are definitely wanting third-party sellers to come. Carrie Miller: Another thing that I wanted to bring up is that there is some rich media that's available for free and that's kind of like A-plus content If you go to the help and then go to get support when you're logged in to seller center. So go help get support, then click on items and inventory, click on rich media and then you'll see instructions on how you can upload a video or a 365 image and that'll be basically for free. Otherwise you have to pay for each thing to get hosted through an agency. But those are some free modules. If you don't have a video up, that's a great thing to put up there and I highly recommend you do that if you haven't done that yet. So another thing somebody asked is where can we create a brand store? This is going to be when you are registered, a brand registered, you go to your brand portal and that should. That is the place where you're going to be able to see all of that to create your brand store. Another thing I wanted to bring up is the review accelerator program is still going on. You can go do up to 10 reviews and basically how this works is it's not like Vine on Amazon, it's basically your actual customers. So whatever sales you get within a certain amount of time, they will actually send a request to that customer for a review and they'll pay them $3. You pay $10 for the whole review, but it's a great way to get some verified reviews of customers who are actually looking for your product already, not just somebody who's reviewing products. So review accelerator program if you don't have any reviews, you can go up to 10. So once you pass 10, you're no longer eligible for the review accelerator program, but that is a great way to get some reviews going if you don't have them going as well. Carrie Miller: And let's see. Here we have another question. Bradley's asking me what was my December sales? I actually don't know the actual number. I think it was around the 12,000 to 15,000 for my one main product. And I have to go look, I have a few different brands on there, so the one that I've been really focusing on I did about 15,000 for that one product. So not bad, especially since it's only one product. You kind of multiply that by 10, you've got a million dollars a year on Walmart. So that's something to consider. That's the one that I use mostly to kind of test things out and I try to see what's going on with Walmart with that particular product. And I've had the Proseller badge. I've had that for quite a while now and they've actually been giving me refunds on my referral fees and so that's pretty cool. So a lot of great things coming with Walmart. I think the coupons are going to be a really big deal, that we're going to be able to sell a lot more on with those coupons, because people do like deals, and I think that's going to be great. So let's see here Bradley is asking how have you been getting to page one for your Walmart launches? Carrie Miller: Now, I did talk about this a little bit earlier, right at the beginning, because somebody was asking how to rank, and that is basically the first thing obviously is your product type. You have to be in the right product type. First of all, you have to make sure you're listing it has about a 90% or above, and sometimes you'll rank to the top just with that listing quality score. A lot of times we'll just help optimize listings and it goes straight to the top with just the listing quality score. Don't stuff your title, but it's really clicks, adds to carts, conversions. Those are going to help to really get your ranking up, and that includes PPC. So if you're combining doing a search, find by type strategy along with pay-per-click advertising, you're going to get some really good results from that. So I know we talked with Kostin from AZ Rank last I think it was last month that we did and they actually have a whole way to help you rank. So if you do want to use their services, they're doing a good job of helping people to rank to the top. So check them out as well, because they've got some great strategies for ranking on Walmart too. Carrie Miller: All right, another thing that I wanted to point out is WFS. Make sure you have your products in WFS. That's another thing that's going to help you with your listing quality score and your rank. So Walmart fulfillment services are even if you want to just send in like 20 to 30 products at a time just to see how much it's going to how much is going to go, and I would suggest at least trying out WFS, and it's going to help you quite a bit. So if you haven't enrolled in WFS, you should do that. But other than that, I think that is all that I have for today, unless there's any more questions. But thank you all for these questions and if you haven't joined our winning with Walmart group, make sure that you go and join our winning with Walmart group. We have a lot of great sellers in there and people answering questions, and so you can also tag me in any questions that you have. On Facebook. Some people have sent me messages and so I would love to help you with any Walmart issues. So I will see you all on the next episode Next month, we'll have a special guest, so I'm excited for that one, and so stay tuned. Every month, usually on Wednesday. We had to reschedule this week, but usually on Wednesdays we do Winning with Walmart Wednesday and I hope to see you all there again and have a great rest of the day. Bye everyone.

In this episode of The Ecommerce Braintrust, Kiri Masters shares a special replay from "Unpacking the Digital Shelf" webinar,  presented by our friends over at the Digital Shelf Institute, Peter Crosby and Lauren Livak. They are discussing ‘The Walmart Marketplace: Copy and Paste is a Waste!" and are navigating the intricacies of the Walmart Marketplace and why it's not just another Amazon. Guests were Tom Spaven, VP of Marketing at Goodwipes at the time of the recording, and industry expert Lauren Livak on board to discuss the unique challenges and opportunities on this emerging platform.  Whether you're a seasoned seller or new to the ecommerce space, this session is packed with insights on how to tailor your strategy for success in the Walmart sphere.  Make sure you tune in to find out more! In today's episode, Peter, Lauren, Kiri and Tom discuss:   - Walmart's specific product title guidelines and the importance of keyword research and content optimization. - Behavioral differences between Walmart and Amazon consumers, resulting in the need for platform-specific strategies. - The valuable yet underutilized newer tools on Walmart, such as videos and feature sets. - The challenges of updating product pages and the competitive advantage of using tools like Acadia. - Walmart's immersive shopping experience that promotes browsing through collection pages. - The difficulties and significance of obtaining product reviews on Walmart. - The contrast between self-serve ad platforms on Amazon and Walmart. - The disparities between Amazon and Walmart in terms of assortment, basket size, and purchase frequency. - Content quality scores and their impact on Walmart's algorithm. - The necessity for lower-priced products, seller performance, and content quality for better visibility on Walmart. - Attribution and metadata differences critical for Walmart optimization, as opposed to Amazon. - Updates on content quality, attribution weighting, and the importance of strategic cell sheet updates. - Tom Spaven's challenges in syndicating reviews and Lauren Livak's insights into review challenges across retailers. - Kiri Masters delved into advertising on Walmart, including its limitations and opportunities. - The prioritization of data improvement for Walmart Connect and the call for transparency from the platform. - Allocation of resources across omnichannel brands and the distinct growth avenues on Walmart's marketplace. - The cost difference in accessing data from Amazon versus Walmart's Luminate platform. - The advantages of being a one p brand versus a three p brand at Walmart and the online presence implications. - The criticalness of online optimization for retail strategy, highlighted by consumer preferences and the synergy of in-store and online shopping. - The discussion on the increased focus on retail media, its influence on consumer consideration and conversion, and the need for modernizing marketing strategies with a consumer-centric approach. - The potential and challenges of Walmart's grocery focus and Walmart Luminate's data-sharing capabilities.  

Michael Lebhar is the Co-founder and CEO of SellCord, a full-service agency specializing in launching and scaling brands on Walmart.com. As a serial entrepreneur, he is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. Employing his in-depth knowledge for scaling and selling his own brands in the Walmart Marketplace, Michael has become a leading expert in online and in-store growth strategies. When working with clients, he collaborates closely with brands to understand their unique needs and goals to provide tailored solutions for thriving in the Walmart Marketplace. In this episode… Entrepreneurs running e-commerce businesses on other marketplaces may not be aware of the potential for growth in Walmart's Marketplace. As the world's largest retailer, Walmart offers a valuable opportunity for those looking to expand their reach. However, launching and scaling brands at Walmart requires specialized expertise that many lack.  Mastering the Walmart Marketplace is complex due to its many intricacies, as noted by Walmart Marketplace professional Michael Lebhar. To succeed, businesses must manage and monitor accounts, adhere to style guidelines, navigate various processes and protocols, and execute persuasive advertising strategies. For those seeking sustainable growth and rapid success on Walmart.com, partnering with an agency that specializes in navigating this platform is wise. By partnering with industry experts, brands can streamline operations, optimize listings, and create effective marketing strategies, enabling them to stand out in a crowded marketplace, drive sales, and achieve long-term growth. In this episode of the Quiet Light Podcast, Pat Yates sits down with Michael Lebhar, Co-founder and CEO of SellCord, to discuss how e-commerce businesses can thrive in the Walmart Marketplace. Michael talks about the benefits and misconceptions of selling on Walmart.com, why SellCord focuses its expertise solely on the Walmart Marketplace, what brands should consider before deciding to expand to Walmart.com, and why working with an expert is crucial for scaling an e-commerce brand.

Would you like to learn how artificial intelligence and advanced technology can transform your business and generate a positive impact on society? Then don't miss this video, where we are honored to have the presence of Matthew Adam Smith, retail expert and founder and CEO of MAS Commerce.Matthew will share his insight and experience on how technology solutions can improve the profitability and sustainability of merchants, brands and platforms; Plus, he'll reveal some of the secrets behind his successful career at Walmart, where he led innovative initiatives like Walmart Connect and Walmart Marketplace.If you want to know the keys to succeeding in the commerce of the future, don't miss this unique opportunity to learn from one of the best in the field. Hit play and enjoy!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Walmart.com has become an attractive marketplace channel for brands to consider. The trap that many brands fall into, however, is to simply "copy and paste" their Amazon product content and advertising strategy. But Walmart's platform is different in several fundamental ways, such as how products are ranked in organic search. This podcast is an audio version of a recent DSI webinar featuring Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wipes sharing their Walmart playbook for success and how your brand can utilize Walmart better in your digital shelf strategy.

Michael Lebhar is the Co-founder and CEO of SellCord, which helps brands scale and maximize sales on Walmart.com. He is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. With experience scaling and selling brands on Walmart Marketplace and stores, Michael has become a leading expert in online and in-store growth strategies. In this episode… When attempting to advertise on Walmart.com, many brands miss the mark and fail to spend effectively. What should you know about Walmart.com's advertising landscape, and how can you structure your investments on the platform? According to Walmart.com specialist Michael Lebhar, advertising on the platform occurs through Walmart Connect, an integrated, self-service ad network for 1P and 3P brands. With significantly less competition than other leading ad platforms, profitability on Walmart Connect depends on your strategy and objectives and the placements you leverage. For instance, you can advertise on sponsored displays, the buy box, videos, or targeted items. Michael informs that Walmart.com emphasizes ad relevance, so optimizing your listing for search terms allows you to secure additional placements. In this part two episode of The Digital Deep Dive, Michael Lebhar, the Co-founder and CEO of SellCord, returns to talk with Aaron Conant about advertising on Walmart.com. Michael discusses the rise of third-party sellers on the platform, how to reinvest in Walmart.com, and how to navigate the transition from Amazon to Walmart.com advertising.

Michael Lebhar is the Co-founder and CEO of SellCord, which helps brands scale and maximize sales on Walmart.com. He is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. With experience scaling and selling brands on Walmart Marketplace and stores, Michael has become a leading expert in online and in-store growth strategies. In this episode… As the largest retailer in the world and the fastest-growing online marketplace in the US, Walmart has gained significant traction among brands. Yet many apply the same sales and growth strategies when selling on Amazon and struggle to achieve results, attributing the lack of sales to scarce demand and opportunity. What should you consider before selling on Walmart.com, and how can you scale on its marketplace? With fewer third-party sellers than Amazon, Walmart.com offers ample opportunity to drive sales growth in multiple categories. Additionally, Walmart merchants encourage growth by facilitating first-party vendor relationships, where the retailer lists your products and ensures high-ranking search results. With expertise in the early stages of Walmart.com, Michael Lebhar recommends evaluating profitable categories, opportunities, and competition before launching products on Walmart.com. When transitioning from other marketplaces like Amazon, it's crucial to alter your content, shipping, and growth strategy to align with Walmart's ecosystem. In today's episode of The Digital Deep Dive, Aaron Conant returns to welcome Michael Lebhar, the Co-founder and CEO of SellCord, for a conversation about Walmart's online marketplace. Michael shares Walmart's most profitable categories, how to facilitate long-term growth and partnerships on the retail site, and how to transition to the platform. 

In this episode of the Sellernomics Podcast, we dive deep into the world of e-commerce expansion with Jeff Campbell and the experts from aiCommerce. Join us as we explore the exciting possibilities of "Growing Beyond Amazon" by tapping into the B2B market and venturing onto the Walmart Marketplace. Learn how to expand your e-commerce horizons! - Discover strategies for B2B growth. - Explore the opportunities on Walmart Marketplace. Whether you're a seasoned seller or just starting your e-commerce journey, this podcast episode is a treasure trove of insights and actionable tips to help you reach new heights in your online business. Don't miss out on the latest trends and opportunities in the world of e-commerce. #JeffCampbell #aiCommerce

You can contact David via this link: Email: david@sellcord.co Website: sellcord.co _____ You can always send us a request at ritzarm.com or simply schedule a call via Calendly https://calendly.com/ritzarm/first-discussion _____

Join Justine Van Buren, GM of Walmart Marketplace Home, and Darren Saul, CEO of VENDO as they discuss the importance of Walmart Marketplace in a seller's approach to doing business with Walmart stores. Tune in to learn how sellers can leverage their online assortment for offline growth, and how to utilize Walmart Marketplace's Features for success! Topics Covered: - All About Justine (0:30) - Current Landscape of Walmart Marketplace (2:25) - How Should Sellers Leverage Their Online Assortment for Offline Growth? (3:40) - Leveraging New Marketplace's Features (6:40) - Walmart Fulfillment Services (10:10) - Upcoming Growth and Features (12:35) Speakers: - Justine Van Buren - General Manager, Walmart Marketplace Home - Darren Saul - CEO, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Will Haire serves as the Chief Executive Officer of Bellavix, a marketing agency dedicated to the strategic growth of emerging hardware brands on Amazon and Walmart.com. With a background in military technology and supply chain management, Will has honed his expertise over a decade in the digital marketing realm. In this presentation, Will will impart invaluable insights tailored for inventors, startups, and small manufacturers. He will elucidate the nuances of the Walmart.com Marketplace, guide you through the product listing process, and illuminate best practices for effectively launching and expanding your hardware product in this competitive space. Here are the key takeaways from the episode: Walmart online differs from Walmart Retail Stores. Not all products on the website are available in physical stores. Online sales can demonstrate a product's value effectively. Many Walmart online products catch the attention of retail store buyers. Walmart is aggressively expanding into the e-commerce sector. Walmart possesses a vast infrastructure. There's a substantial opportunity for brands to join Walmart, especially as it's still in its early stages. Getting a new product on Walmart.com is now surprisingly straightforward. Previously, it was challenging to access the platform, but it's now more friendly to emerging product brands. It takes less than a week to list your product on the Walmart marketplace. Avoid simply mirroring listings from other marketplaces; tailor your approach to Walmart's platform. How Walmart presents and promotes your product is crucial. Different online marketplaces have varying sales metrics for the same consumer products. Maintain control over your product brand on Walmart. Walmart Fulfillment Services is akin to Amazon Prime Fulfillment. Transfer reviews from Shopify, if available, to your Walmart listing. Advertising is essential for brand scaling, especially after garnering positive reviews. Carefully design and engineer titles, keywords, descriptions, and bullets to match buyer intent. Experiment with software to find the most effective keywords for traffic and conversions. Utilize Pay Per Click ads and the DSP Programmatic Platform in both on and off-platform advertising on Walmart.com. Will Haire Links: LinkedIn BellaVix The Product Startup Podcast Links: https://www.ProductStartup.com/ Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube Mako Design Links: https://www.makodesign.com/ YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter Kevin Mako Links: Instagram | LinkedIn | Quora | Facebook | Twitter Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.

On today's Lunch With Norm, we are with the founder of eCom Creative, Michal Chapnick! We discussed planning for Q4 on Walmart marketplace. Find out how sellers should be planning for Q4, and what can sellers expect this Q4 with Walmart. Our guest is dedicated to helping others grow their business through selling on multi-channels and by sharing her knowledge and strategies.   This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club   This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand.   This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days.  With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand.   This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the founder of eCom Creative, Michal Chapnick, is here. Today, we discussed planning for Q4 on Walmart marketplace. She is dedicated to helping others grow their business through selling on multi-channels and by sharing her knowledge and strategies. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide.   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Mastering Metail's monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital's experts. For September 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers the FTC's lawsuit against Amazon, Prime Video introducing limited ads in 2024, & Walmart Marketplace reaching 100,000 active sellers.Welcome back to Mastering Metail - a podcast brought to you by Flywheel Digital. You're listening to This Month Above the Fold, a monthly series on the Mastering Metail feed where one of our digital commerce experts covers the most important ecommerce stories each month, and this is your September 2023 recap. I'm Emma Irwin, Senior Editor and Specialist at Flywheel, and I have Patrick Miller here, Co-founder and Co-President of Flywheel Digital here with me.

In this episode of Mastering Metail, Ryan Monigan, VP, Walmart Client Services at Flywheel Digital teaches us about the three types of relationships that can exist between sellers, suppliers, and Walmart when talking about the marketplace. Walmart Marketplace is a significant initiative for Walmart, and sellers and suppliers alike will not want to miss out on the opportunity to enter, expand, or grow their business on the marketplace utilizing Walmart and Flywheel Digitals resources for success.

Looking to succeed on Walmart Marketplace? Tune in to the VENDO Velocity Podcast where we interview Walmart Marketplace's very own Yoshit Taneja, Director of Digital Media & Events, where she shares tips and tricks for Walmart Marketplace sellers. Discover why your brand should be selling on Walmart Marketplace and learn about the successful opportunities and programs that brands on Walmart Marketplace are taking part in. Topics Covered: Why should sellers consider Walmart Marketplace (1:07) Walmart's growth via Q2 earnings (4:35) Key tools on Walmart Marketplace (6:46) All about the Pro Seller Badge (8:50) Walmart Connect and how it can help sellers (11:10) What advice do you have to succeed on Walmart Marketplace? (15:00) Speakers: Yoshit Taneja, Director of Digital Media & Events, Walmart Marketplace Mark Jordan, Marketplace Growth Strategist, VENDO Michelle Long, Director of Walmart Advertising, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: / @vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast...

Interpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys! In this episode, Jordan West and Chris Shipferlink, GW Partners  dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.Listen and learn in this episode!Key takeaways from this episode:Understanding different acquisition channels and their associated unit economics can help optimize marketing strategies.Building a strong brand promise and story influences product development and marketing efforts and adds value to the company.Having intellectual property, such as utility patents and design patents, can reassure buyers and protect future investments.Creating a clear product development roadmap can enhance the value of a company and make it more attractive for potential buyers.Having the right team in place, with talented employees willing to stay after an acquisition, mitigates risk and increases the valuation of a business.Negotiating and building relationships with suppliers, especially in different countries, is crucial for supply chain success.Today's Guest:Chris Shipferling, CEO of GW partners, specializes in business consulting and investment banking services for the lower middle market. Their main focus is to assist business owners in optimizing all aspects of their company in preparation for an eventual exit. They work closely with owners to determine the right time to bring their business to market, ensuring that it becomes a valuable asset.Connect and learn more about Chris and GW Partners:Website: www.gw.partnersLinkedIn: https://www.linkedin.com/in/chrisshipferling/Email: chris@gw.partnersRecommended Site:Salvit Advisors Leverage PlaybookGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

In this podcast episode, Kiri delves into the unique aspects of Walmart's marketplace and why simply copying and pasting content from Amazon won't yield meaningful results.  She explores Walmart's Listing Content score and its impact on visibility, sales, and conversion. Learn why increasing the quality score from 70% to 90% can lead to a 13% increase in conversion and how to optimize your listing content for maximum success on Walmart. Kiri also discusses the differences in the content breakdown between Walmart and Amazon, along with the recent changes implemented by Walmart. Tune in as we unravel the intricacies of the Walmart algorithm and why it's worth considering Walmart.com as a channel for ecommerce growth. Whether you're a brand looking to expand your online presence or a seller seeking a comprehensive understanding of the Walmart marketplace, this episode is packed with valuable insights to help you achieve your goals. So sit back, relax, and let's dive into the fascinating world of Walmart and its unique approach to ecommerce. In today's episode, Kiri talks about: Walmart vs. Amazon - the importance of understanding the differences for ecommerce growth  Walmart's Listing Content Score and Quality Score Walmart's Content Optimization and Algorithm Optimizing Content and Ad Strategy Walmart's Attractiveness for Ecommerce Growth Video Content on Walmart.com Importance of Establishing a Presence on Amazon Walmart's Third-Party Marketplace and Attribution Content Quality Score and its Components Obtaining Product Reviews Impact of Quality Score on Conversion Rate and Sales Importance of a High-Quality Score on Walmart Tips for Optimizing Content on Walmart

On today's Lunch With Norm, we are with the co-founder of Engaging and the CEO of SellCord, Michael Lebhar! We discuss scaling on the Walmart marketplace & getting into stores. Find out how to rank your products on Walmart and get your products into stores. Our guest has been selling online since his early teenage years, during which he managed to build an 8 figure business by leveraging Amazon.   This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club   This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand.   This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days.  With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand.   This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the co-founder of Engaging and the CEO of SellCord, Michael Lebhar, is here. Today, we discuss scaling on Walmart marketplace & getting into stores. He has been selling online since his early teenage years, during which he managed to build an 8 figure business by leveraging Amazon. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide.   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Get ready for the latest Walmart updates - you won't want to miss them! In this video, we'll take a deep dive into Walmart's Incubation Team and their cutting-edge approach to driving growth. Plus, we'll explore the world of Strategic Account Managers (SAMs) and what you need to know to work effectively with them. And that's not all - we'll give you the inside scoop on Sponsored Brand Flash Picks and how they can take your business to the next level. So sit back, relax, and get ready to learn everything you need to know about the exciting world of Walmart updates! New Walmart Updates (1:30) New Site Merchandising Tactic: The Tile Takeover (3:55) Walmart Marketplace Traffic Updates (5:55) WFS(Walmart Fulfillment Services) Updates (7:10) How VENDO supports brands on Walmart Marketplace(9:40) Walmart Incubation Team (11:20) Working with Walmart Strategic Account Managers(SAMs) (15:48) Best Practices when working with SAMs (19:30) Collaborating with SAMs on Beta Programs (22:45) WFS - White Glove Service (24:15) Sponsored Brand Flash Picks (25:50) Closing Thoughts & Remarks (29:35) Mark Jordan, Marketplace Growth Strategist, VENDO Hiram Gonzalez, Senior Account Strategist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

The CPG Guys are joined in this episode by Jaré Buckley-Cox, Vice President of Fulfillment Services at Walmart Marketplace, a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Sellers have control over their business, including inventory, retail pricing, fulfillment, and customer care. Follow Jaré on LinkedIn at: https://www.linkedin.com/in/jare-buckley-cox-bb30657/ Follow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/ Follow Walmart Marketplace online at: https://marketplace.walmart.com/walmart-fulfillment-services/ Jaré answers these questions:1) your career has some elite brands in your background but cemented in delivering for the consumer via fulfillment. Take us through the years at Yahoo, Amazon and now Walmart. What advice would you give to someone early in their career in this space seeking to follow in your footsteps?2) Fulfillment is a space that has grown significantly over the last 5 years and the 3P marketplace, very few know, is a very large ecosystem. In your mind, what were a few of the major highlights that drove such tremendous growth for fulfillment services?3) What are your thoughts on the technology trends that are emerging in our industry that are aiding you at Walmart fulfillment services?4) How did Walmart identify that this was a missing white space area to muscle up and how have sellers responded to your services?5) Can you give our audience an overview of how a seller can connect with Walmart fulfillment services and what does it take to begin service and deliver for the consumer?6) What are the various services you offer to help the seller and how does it interact with retail media to help their business grow? How do you live into the spirit of continuous improvement and keep yourself abreast of the dynamic nature of omnichannel evolution?7) Take us behind the scenes of how you make decisions on working with sellers and how do you approach a successful partnership ?8) The last question on the CPG Guys is always ‘fast forward' - what's next for you and Walmart fulfillment services?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Beverlyn Law is an Account Manager at Pinterest. She shines a light on her experiences and recommendations for students and professionals interested in account management, as well as tips to landing an internship & the best skills to have for anyone interested in being an Account Manager. Beverlyn Law is an Asian-American woman currently living in Los Angeles, California. She graduated from Santa Clara University with a major in Marketing and minor in Retail Studies. After graduation, Beverlyn landed her first role at Walmart Marketplace as a Strategic Account Manager. She is now an Account Manager at Pinterest. Throughout her career, Beverlyn has always believed life comes before the job and that you can be authentic at work by creating a safe space with your peers. Outside of work, she is very passionate about her plants, aquascaping, and playing the kalimba. --- Send in a voice message: https://podcasters.spotify.com/pod/show/opal-community/message Support this podcast: https://podcasters.spotify.com/pod/show/opal-community/support

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp #Walmart #AmazonFBA #Amazon #Ecommerce #LadyBoss In this episode Amazon Selling Expert Destaney Wishon joins his host Joie Roberts and shares her expertise on how to drive more sales on Amazon FBA as well as Walmart Marketplace. Destaney Wishon is the CEO & Co-Founder of BetterAMS which helps brands increase their sales on Amazon.  In order to be a leading Amazon agency Destaney shares how she optimizes her time (including not going to the grocery store!) to both scale her business while also providing outstanding results to her ecommerce clients. One of Destaney's biggest pieces of advice is to identify what you DO NOT want to do and do not want to give up vs just thinking about what you want to achieve. Her perspective that Amazon is heavily rewarding those that are focused on the creative and on really building a their own Private Label Amazon Brand.  Think about what do Customers actually want to see.  This includes a lot more video and advanced selling tools to make Sellers better brand builders. Amazon DSP is a very powerful channel that provides sellers to very granular Customer Segmentation. ChatGTP AI is a powerful way BetterAMS is working on enhancing capabilities to all of their Clients. Destaney shares how she grew her LinkedIn to over 28,000 followers and has built a large and authentic community! Niching down is really important in order to be able to scale.  Whether its your physical product or your agency stay focused on what it is you do best as you can't be everything to everybody. Destaney shares her tips on the best social platforms to focus on outside of Amazon!  It's really critical to create your content in a way so that its scalable across multiple social platforms. Being an Amazon Seller requires focus on so many different areas.  Destaney recommends to begin outsourcing functions such as PPC as soon you have enough margin to do so. Destaney shares her secret that no one has it all what they might have is just more confidence and capital! Destaney and Joie both share what a life changing experience Selling on Amazon is! Follow Destaney Wishon on LinkedIn HERE Follow Joie Roberts on LinkedIn HERE Check out BetterAMS HERE Reach out to Joie on Instagram @JoieRoberts.Official Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp  

This week's episode of the VENDO Podcast breaks down the latest Walmart.com Marketplace News and Updates! Join us as Mark Jordan, Walmart Marketplace Growth Strategist, and Darren Saul, CEO of VENDO talk all things Walmart, covering their new business platform, Walmart Seller Center, Walmart Fulfillment Services and more! Topics Include: - Walmart Business (B2B) platform (1:00) - Review Accelerator Program (2:35) - New-Seller Savings (5:10) - Walmart Seller Center Updates & Best Practices (7:20) - Subscriptions on Walmart Marketplace (10:25) - Walmart's Incubation Team (12:38) - Walmart Fulfillment Services - WFS (15:26) - Purchase Order(PO) Reconciliation (18:32) Featuring: - Mark Jordan, Walmart.com Marketplace Growth Strategist, VENDO - Darren Saul, CEO, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: open.spotify.com/show/4HXz504VRTo…oi0ywl9rHgw&nd=1 ➡️ Apple: podcasts.apple.com/us/podcast/vend…eavy_check_mark:

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On today's Lunch With Norm, we are with Walmart expert, Michal Chapnick! We discuss how to get more traffic to your Walmart products and listings. Today, find out the differences between Amazon and Walmart listings, specific ways you can optimize your listing for more traffic, and what a seller should be thinking about when launching their product on Walmart. Our guest is a mom and a full-time eCommerce entrepreneur who has been selling online since 2011. Her specialty is maximizing profits through multi-channel sales—these channels include Amazon, Amazon Canada, eBay, Walmart, and Shopify. In the past year she has helped many Amazon sellers to start their selling on Walmart journey and to increase their sales. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, Walmart expert, Michal Chapnick, is on the podcast. Today, learn how to get more traffic to your Walmart products and listings. Her specialty is maximizing profits through multi-channel sales—these channels include Amazon, Amazon Canada, eBay, Walmart, and Shopify. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world's most elite retailer.Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmitFollow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online at: http://marketplace.walmart.comLearn more about Walmart Fulfillment Services at: https://marketplace.walmart.com/walmart-fulfillment-services/Learn to sell on Walmart Marketplace here: https://marketplace.walmart.com/sell-your-products-online-with-walmart/?utm_source=corporate&utm_medium=pr&utm_campaign=Open_CallThis episode was recorded at the 2022 Groceryshop conference in Las Vegas, NVMatt answered these questions:1) Let's begin with what a third party marketplace is. I know we covered the basics in March 2022, but it would be helpful for so many in our audience working at large brands too who really are from the 1P world. 2) Let's dive into who is on marketplaces already. What kind of categories and brands are already in the marketplace. Are there categories that it works better to be on a 3P marketplace?3) How is Walmart leading brands in understanding this and helping develop brand equity for sellers in this space? 4) What does partnering with Walmart 3P mean in this space - how do you make it easy and faster for brands to launch and scale here?5) Take us through all the features and different capabilities of the third party marketplace. What tactics would you recommend for scaled brands vs smaller brands? I.e. small or large brands.6) How should a brand decide if they go DTC vs come here on the marketplace? What criteria helps them determine where they should go?7) What media/marketing capabilities do sellers get on the platform and how rich can content get for a listing? Do they get metrics, reports for measuring and optimizing success?8) What's next for Walmart's 3p marketplace? What's the sneak peek you want to share with our audience?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

https://www.GoodMorningGwinnett.com We want to give a big shout out to Dario and Keisha from the Snellville Walmart Neighborhood Market for their generous donation of Halloween candy for our neighborhood candy give out on Halloween night. We appreciate your support.

On today's Lunch With Norm, we are with Helium 10's Senior Brand Evangelist Carrie Miller! We are talking about the secrets to selling on the Walmart Marketplace in 2022! Today, find out about the current opportunities of selling on Walmart, PPC Tips to help sellers get the most out of their product, and what's in store for Walmart sellers in 2022. Carrie Miller has been an e-commerce seller since 2016 and a Helium 10 user since 2017. She started selling on Amazon and then quickly expanded to Shopify and now Walmart. She is also currently a Senior brand evangelist for the Walmart tools at Helium 10.  She is passionate about sharing strategies, tips, and tricks that will help other e-commerce sellers succeed. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by VideoTelepathy VideoTelepathy is a creative team of film making professionals and marketing veterans burning the midnight oil in order to provide hands-down the best eCommerce video production service available. We create premium quality product videos and video marketing packages that will intelligently showcase your product and – more importantly – drive online sales, increase conversions and help build your brand. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide. For more information visit https://videotelepathy.com This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we have Carrie Miller, the Senior Brand Evangelist of Helium 10 on the podcast. Today, the secrets to selling on the Walmart Marketplace in 2022. Carrie Miller has been an e-commerce seller since 2016 and a Helium 10 user since 2017. She started selling on Amazon.com and then quickly expanded to Shopify and now Walmart.com. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide.

On today's Lunch With Norm, we are with Helium 10's Senior Brand Evangelist Carrie Miller! We are talking about the secrets to selling on the Walmart Marketplace in 2022! Today, find out about the current opportunities of selling on Walmart, PPC Tips to help sellers get the most out of their product, and what's in store for Walmart sellers in 2022. Carrie Miller has been an e-commerce seller since 2016 and a Helium 10 user since 2017. She started selling on Amazon and then quickly expanded to Shopify and now Walmart. She is also currently a Senior brand evangelist for the Walmart tools at Helium 10.  She is passionate about sharing strategies, tips, and tricks that will help other e-commerce sellers succeed. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by VideoTelepathy VideoTelepathy is a creative team of film making professionals and marketing veterans burning the midnight oil in order to provide hands-down the best eCommerce video production service available. We create premium quality product videos and video marketing packages that will intelligently showcase your product and – more importantly – drive online sales, increase conversions and help build your brand. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide. For more information visit https://videotelepathy.com This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we have Carrie Miller, the Senior Brand Evangelist of Helium 10 on the podcast. Today, the secrets to selling on the Walmart Marketplace in 2022. Carrie Miller has been an e-commerce seller since 2016 and a Helium 10 user since 2017. She started selling on Amazon.com and then quickly expanded to Shopify and now Walmart.com. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide.

If you've been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you.In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising.Carrie Miller is a Senior Brand Evangelist from Helium10 and Walmart.com expert. Carrie has been in the e-commerce industry since 2016 and has worked at both of the e-commerce software goliaths – Jungle Scout and Helium10. [00:01 - 07:06] Opening Segment From a struggling sales job to a Walmart Marketplace expertWhat makes Walmart different from other platformsLess competition and more exclusivity[07:07 - 17:42] Getting Started with Walmart MarketplaceSelling on Walmart vs AmazonWalmart Rich Media StrategyImporting reviews from Shopify to WalmartWalmart's PPC Advertising strategy can help drive more sales[17:43 - 27:59] Walmart vs. Amazon: A comparison of Keywords StrategyWant some Amazon refunds? Check out GETIDAPromo code: FTM400Finding the best keyword for your listing using Helium 10Neglecting Spanish keywords? Here's how you could use it to your advantageGet your products listed on Walmart.com! Carrie shares the step-by-step process[28:00 - 35:41] Helium 10 for WalmartUse product variation to list more about your productsHow Helium 10 Helps Walmart.com Marketplace SellersDavid shares with Carrie his wishlist to be included in Helium 10[35:42 - 41:46] Closing Segment The Fire RoundConnect with CarrieQuotes  “That's kind of my strategy, if it has demand on Amazon, I'm certain that it's going to have demand on Walmart.” - Carrie Miller“Well, that's [giving up] going to separate the people who are going to get on it and those who aren't, because then once you give up, they're giving up that opportunity. [to succeed]” - Carrie MillerConnect with Carrie Miller at https://www.helium10.com/author/carrie-miller and join the Helium 10 Facebook group at www.facebook.com/groups/Helium10Users to know more!Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedHelium 10Book The Count of Monte CristoGETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   

On today's Lunch With Norm, we are joined by Walmart Expert, Michal Chapnick ! Learn how sellers can win on Walmart this Q4. Find out who is a good fit for Walmart, the latest Seller updates and 5 tips for success! Our guest mom and a full-time eCommerce entrepreneur who has been selling online since 2011. She has been selling on Walmart for 3 years now. Her specialty is maximizing profits through multi-channel sales—these channels include Amazon, Amazon Canada, eBay, Walmart, and Shopify. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Walmart Expert and entrepreneur, Michal Chapnick. Today, we learn how sellers can win on Walmart this Q4. Michal is passionate about helping others grow their business by sharing the strategies she has learned. This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Online shopping has become the new normal and Walmart Marketplace is one of the leading places for Americans to do their online shopping.In this episode, Ryan King talks about Walmart Marketplace, and how it is different from other E-Commerce platforms like Amazon. As a Chief Executive Officer at BlueRyse, an agency dedicated to establishing and scaling brands on Walmart.com, he shared strategies you could apply if you want to succeed as a seller.Ryan King is an experienced International Director with a demonstrated history of working in the non-profit organization management and eCommerce industries. Skilled in Nonprofit Organizations, Volunteer Management, Team Building, Public Speaking, International Relations, and Brand Management. He graduated from Texas A&M University.[00:01 - 06:25] Opening Segment Ryan King: From pastor to a successful entrepreneur bridging the gap of unemployment[06:26 - 15:09] Race to The TopWhat makes Walmart different from other sales channelsWalmart as a gated marketplaceHow to qualify as a sellerThe products that sell on Walmart MarketplaceWalmart versus Amazon: What to know as a shopper[06:26 - 15:09] How to Succeed on Walmart MarketplaceHow to sell on WalmartApplications are filtered by AI and bots so making sure your details are carefully entered will help with the approvalApply to WFS as it takes time to be approvedBe prepared for advertisingThe challenges encountered by Ryan's team in creating a seamless Walmart marketplace experienceWant some Amazon refunds? Check out GETIDAPromo code: FTM400[17:08 - 22:14] Closing Segment Ryan talks about the BlueRyse (check out the links below)The Fire RoundConnect with RyanQuotes  “Optimism and persistence set apart successful entrepreneurs from those who give up. If they never got started, they didn't have the optimism, try and give it a shot or and any entrepreneurs going to fail.” - Ryan KingConnect with Ryan King on LinkedIn! Ready to win Walmart.com? Visit https://blueryse.com Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedBookCitizen Soldiers: The U. S. Army from the Normandy Beaches to the Bulge to the Surrender of Germany GETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   

Walmart es una de las cadenas de tiendas más reconocidas de Estados Unidos, con una trayectoria en el mercado de 60 años. Desde 2009, Walmart incorporó a su modelo de negocio digital un formato de marketplace, donde permite a comerciantes usar su amplio alcance y fidelización para comercializar sus productos. Es una opción muy atractiva para quienes quieran ingresar en el mercado norteamericano. Para saber un poco más, en este episodio contamos con Mir y Ana, especialistas en el marketplace de Walmart. A diferencia de otras plataformas, Walmart cuenta con un proceso de selección más estricto, con el cual busca mantener la calidad y esencia de su negocio. “Hay una sola forma de abrir la cuenta en Walmart y es siendo una persona jurídica, es decir, que tenemos que tener una empresa establecida”, asevera Ana; mientras que Mir agrega: “A diferencia de otros marketplaces, Walmart requiere que la persona tenga una compañía, porque al estar en competencia con otros marketplaces como Amazon, Walmart quiere demostrar que es diferente”. “Otro de los requisitos es que tenemos que tener una W9 o una W8, dependiendo de donde estemos, más la carta del IRS del Departamento del Tesoro de los Estados Unidos, diciendo que la empresa está legítimamente abierta. También tenemos que tener una dirección específica dentro de USA, un plan de integración y saber cuáles son los productos primordiales que vamos a vender”, afirma Mir. Entre todos estos detalles, el punto principal es tener una compañía ya establecida, con varios años en funcionamiento. “El tiempo que ellos aconsejan es de dos años o más, que tenga un catálogo de 100 productos para poder vender y que tenga una página web y reviews. Quieren que se vea lo más profesional posible para poder dejarnos entrar en su plataforma”, asegura Ana, aunque aclara que “Walmart no es mejor ni peor que Amazon, es un marketplace nuevo y está compitiendo durísimo con toda su competencia”. Con más de 80 millones de productos en Walmart Marketplace, es un desafío hacer que nuestro negocio y nuestros productos se destaquen. Sin embargo, aprender a anunciarse dentro de la plataforma puede ayudar a nuestra empresa a llegar a más compradores y generar más ventas. “Walmart tiene la versión de Amazon PPC, y es básicamente una inscripción que pedimos directamente con ellos, nos envían a una segunda página y ahí podemos hacer una integración del PPC, pero hemos tenido que ser bastantes creativas a la hora de posicionar un producto o marca y con esto quiero decir que no es solamente pagar para hacer ads, sino también es hacer SEO fuera de Walmart, utilizando herramientas como Instagram, Facebook y otras páginas, optimizando los títulos, características de los productos, imágenes, etc.”, desarrolla Mir. Asimismo, Walmart también ofrece un servicio aparte para compañías más grandes donde ellos se encargan exclusivamente de posicionar su producto, pero “es más costoso”. Sin embargo, Mir recalca que “por ser una nueva plataforma hay costos más bajos y eso lo podemos aprovechar para exponer más nuestra compañía y productos”. Por su parte, Ana advierte que copiar los títulos que tenemos en Amazon y ponerlos en Walmart “no funciona”, porque “el algoritmo de Walmart no es el mismo que el de Amazon”. “Si tenemos un título largo para ser encontrados rápidamente, como estamos acostumbrados a poner en Amazon, en Walmart podemos usar títulos más cortos, con características y descripciones más cortas. Cuando ya estamos adentro de la plataforma y ponemos nuestros productos, en la parte de abajo nos pide un poco más de descripción y los Bullet Points funcionan bastante bien, y cuanto más podamos poner mucho mejor”, añade Mir. Ana informa además que podemos agregar un producto a una UPC existente igual que Amazon, pero “también podemos crearlo desde cero”: “Es súper fácil y no hay tanta limitación como en Amazon. Si nos cerraron un listado en Amazon lo podemos poner en Walmart. Hay menos velocidad de venta, pero menos limitación y es un marketplace que va para arriba”. “Si ponemos el UPC en la página donde vamos a agregar el producto y está en el catálogo de ellos es lo mismo que Amazon: ponemos el UPC, nos sale el producto existente y lo listamos. En Amazon nos vamos a encontrar con muchos vendedores en un listado, mientras que en Walmart hay muy pocas personas que van a competir con nosotros, y se va a rotar el Buy Box de la misma manera que sucede en Amazon”, destaca. Respecto a los envíos, existe el Walmart Fulfillment Services, o WFS, que es un servicio de cumplimiento proporcionado por Walmart que maneja el almacenamiento de inventario, el cumplimiento de pedidos, las devoluciones e incluso el servicio al cliente para los vendedores de Walmart. “Es mucho más rápido. Una vez que fuimos aprobados, con WFS tenemos los listados, simplemente firmamos un contrato y tenemos que ir a la herramienta dentro del mismo sistema para poder hacer la programación y comenzar a hacer los envíos. En Walmart podemos hacer el envío por nosotros mismos desde nuestra casa, pero al enviárselo a ellos garantiza que el cliente lo va a recibir de una forma más segura y rápida”, enseña Mir. Como recién Walmart está empezando a crecer, las ventas entre FBA y FBM se dan por igual. “FBA con WFS en Walmart no es automático como en Amazon, porque en Walmart tenemos que aplicar y nos pueden autorizar o rechazar el pedido para poder mandar los productos a los almacenes”, puntualiza Ana. Y a pesar de que las comisiones varían según la categoría, son un poco menores que Amazon. “Ahora Walmart está incentivando mucho a los emprendedores a que manden sus productos a los almacenes y entonces dan promociones. Pero los fees son casi lo mismo”, sostiene Ana. Walmart ayuda a los vendedores con mejor desempeño dentro de su marketplace, con el objetivo de generar confianza en los clientes e impulsar la conversión. “Walmart tiene muchos badges. Mientras más títulos consigamos, nos ponen un badge que dice “2 days”, “small business” o “hecho en Estados Unidos”. Esos son considerados vendedores premium”, explica Ana. “Para poder lograr el badge tenemos que vender con WFS o si hacemos Fulfillment By Merchant tenemos que tener unas 100 ventas hechas con perfecto customer service, ventas a tiempo y ellos nos lo van colocando. También lo colocan si tenemos una certificación de nuestros productos, como pueden ser los productos orgánicos. Además, si tenemos marca privada y estamos registrados con el USPTO, ellos también hacen referencia a ese tipo de cosas. Todo dependiendo del tipo de badge, ellos te lo van colocando”, amplía Mir.   Como consejo final, Mir comenta que, antes de aplicar para ser un seller en Walmart, hay que asegurarnos de “tener nuestra empresa establecida y todos los documentos a mano para poder comenzar a abrir la cuenta”. Por su parte, Ana opina que los postulantes deben “tener paciencia”, y remata: “Si no tienen experiencia no apliquen porque no los van a aceptar. Deben estar preparados”. Página web: www.vendiendo.us Email: vendiendoenwalmart@gmail.com

Are you an online seller looking to enter the Walmart ecosystem? Or maybe a 1P supplier that's considering making the jump to Walmart Marketplace? Well, this episode is for you! Corey Hammond, VP of Product Strategy at WhyteSpyder, will break down Walmart Marketplace, Walmart's motivations for its online retail platform, and how sellers and suppliers can find success on the marketplace while understanding the nuances specific to Walmart.com.

Olé Mexican Foods is one of our incredible suppliers – and a truly inspirational American success story. Veronica Moreno started the company in her home with just one tortilla machine, and today she employs hundreds of people across several communities. I recently had the pleasure of touring Olé's Texas facilities and talking with Veronica and her son Edgar about the Olé story, and how they're continuing to expand and invest. Walmart is passionate about supporting American entrepreneurs and businesses. This week, we held our ninth annual Open Call where more than 1,100 businesses from across the country pitched their products for a chance to see them on store shelves, Walmart.com, or our Walmart Marketplace. And we've pledged to spend an additional $350 billion over the next 10 years on products made, grown, or assembled in the U.S. That investment will support the creation of an estimated 750,000 new U.S. jobs. It's amazing to think of the difference we can make for so many lives by buying and selling products that support American jobs. I hope you'll join me in reflecting on that this weekend as we celebrate our nation's 246th birthday. Happy Fourth of July, and thank you!

Olé Mexican Foods is one of our incredible suppliers – and a truly inspirational American success story. Veronica Moreno started the company in her home with just one tortilla machine, and today she employs hundreds of people across several communities. I recently had the pleasure of touring Olé's Texas facilities and talking with Veronica and her son Edgar about the Olé story, and how they're continuing to expand and invest. Walmart is passionate about supporting American entrepreneurs and businesses. This week, we held our ninth annual Open Call where more than 1,100 businesses from across the country pitched their products for a chance to see them on store shelves, Walmart.com, or our Walmart Marketplace. And we've pledged to spend an additional $350 billion over the next 10 years on products made, grown, or assembled in the U.S. That investment will support the creation of an estimated 750,000 new U.S. jobs. It's amazing to think of the difference we can make for so many lives by buying and selling products that support American jobs. I hope you'll join me in reflecting on that this weekend as we celebrate our nation's 246th birthday. Happy Fourth of July, and thank you!

In this segment... Annapolis-based Armed Forces Brewing Company is one of those chosen to pitch to Walmart's buyersCEO Alan Beal and CMO Dan Horgan joined Bob and Ryan to discuss this amazing opporutunity.   Each supplier will be afforded a 30-minute one-on-one pitch meeting for a chance to secure deals ranging from supplying products to a few local stores to supplying products to hundreds of Walmart and Sam's Club locations as well as Walmart.com and Walmart Marketplace. Open Call is set for June 28 and 29 To learn more about Armed Forces Brewing Company click here.  See omnystudio.com/listener for privacy information.

The episode opens up looking into the tumultuous market conditions as of late and Netflix's reporting that subscriber numbers are declining. Next, Elon Musk has announced the Twitter deal is on hold pending verification on the number of fake/bot users. I discuss what these means for the deal price and if this could be the end of this transaction. Also covered, Nike files a lawsuit against sneaker marketplace StockX and Walmart's marketplace sees a huge influx of Chinese sellers. We wrap up with JP Morgan's accidental "uninvestable" rating given to Chinese internet stocks, WhatsApp employees speaking out against Facebook, and India cracking down on Amazon and Walmart abusing legal loopholes. #Podcast #BusinessNews #NFLX —

The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world's most elite retailer.Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmitFollow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online at: http://marketplace.walmart.comLearn more about Walmart Fulfillment Services at: https://marketplace.walmart.com/walmart-fulfillment-services/Learn to sell on Walmart Marketplace here: https://marketplace.walmart.com/sell-your-products-online-with-walmart/?utm_source=corporate&utm_medium=pr&utm_campaign=Open_CallMatt answers these questions:1) You of course came on the show way back representing Walmart connect, back then Walmartmedia and its capabilities. Since then, your role has changed.  What exactly is your new role?2) Decompose the marketplace platform for our audience. Who buys, who sells, what is your role in this with buyers and sellers?3) Are there Walmart connect opportunities in the marketplace? When can we expect this evolution?4) How fast is this marketplace growing, and how does one enroll to be part of it selling products? Can a 1P supplier sell on this platform?5) Why do you believe this is the next frontier and who do you recommend should connect with you/the marketplace? What sort of brands are ideal for this?6) Take our audience through all the various services you offer, and a highlight of successful partnerships you have had with brands?7) How does a brand scale on this platform?8) What's your big announcement about #walmartopencall ?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Walmart Marketplace is rivaling Amazon as the second most popular online marketplace

Join Gianmarco Meli with Michal Chapnick to talk about expanding the business beyond the boundaries of the Amazon marketplace and into other growing platforms. Michal has been an e-commerce entrepreneur since 2011. She shares how to take Amazon listings and adapt them to Walmart to add a new income stream. Here's a breakdown of what to expect in this episode:-What Amazon sellers can expect from selling to Walmart-Differences in product listings between Amazon and Walmart-Things to take care of on Walmart to optimize listings-Special recommendations for optimizing images-How to handle logistics for Walmart-And so much more!Download the Walmart Listing Optimization Guide to take your Walmart Listings to the next level.http://pixelfy.me/VN5Fnq --------------------------------------------------About Michal Chapnick:Michal Chapnick is an e-commerce entrepreneur who has been selling online since 2011. She specializes in selling on multi-channels such as Amazon, Amazon Canada, Walmart, Walmart Canada, and Shopify. She is dedicated to helping others grow their business by selling on multi-channels and sharing her knowledge and strategies. In the past few years, she helped many brands and Amazon sellers start their selling on Walmart journey and increase their rank and sales on Walmart.com.Join the Facebook group "Selling on Walmart Marketplace": https://www.facebook.com/groups/sellingonwalmartmarketplaceTools & Useful Resources:- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source itGet 10% off a month for a lifetime with code“THESELLERPROCESS10”: https://bit.ly/3ATFyHvNote: these are affiliate links that will give you a discount if you decide to subscribe to the tool, and will give me a small commission to help to support the generation of free content like this episode. I personally use these tools in my own private label brand therefore I recommend sellers to take advantage of them to simplify and automate their operations.

David Schomer & Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses. Over the last year they've had great success launching their products on the Walmart marketplace. We're discussing BOTH why you should be considering selling on Walmart and HOW to do it well. JGS This is the last of our 2022 January Growth Series - NINE handpicked episodes selected to help you pull together the perfect plan for your business in 2022. They're all available for you to hear right now. And we're now back to releasing an episode every Monday. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Tomer David owns two Amazon FBA brands and is an expert and a consultant for e-commerce entrepreneurs. He is a YouTuber for his channel called Sourcing Monster, centered around helping other entrepreneurs scale and gain in-depth knowledge for navigating the Amazon FBA world.  Tomer's passion for digital began as a programmer at the age of 12, and by the age of 14, he had his first online business. At 16, he worked full-time at his startup company, leaving school behind and accomplishing his dreams.  In this episode… Are you a new brand on the Walmart Marketplace but aren't sure how to succeed? How do you find the right tools and advice to help scale your brand? Managing and processing new products on an unfamiliar platform can be daunting. Not only do you start from scratch with generating ranking and reviews, navigating the platform can leave you frustrated with many rules and regulations. Tomer David knows what it takes to run a successful online business — and he is here to share his wealth of knowledge with you on building your brand on the Walmart Marketplace. So, are you ready to expand and scale your brand today? In this episode of the Quiet Light Podcast, Joe Valley sits down with Tomer David, an e-commerce expert and entrepreneur, to discuss emerging trends in the Walmart marketplace. Tomer talks about the different marketing platforms and their target audiences, how to build listings for lucrative results, and why networking is a boundless source of knowledge to grow your brand. Stay tuned!

BIO: Donald Cohen is the founder of doncohenconsulting.com. He is collaboratively empowering LinkedIn proficiency and performance. STORY: Donald opened a successful store in Detroit and sold it after four years. He and his girlfriend got married and moved to Denver, where he decided to open a similar store. He didn't realize that the two markets were different, and he couldn't replicate his Detroit success in Denver. LEARNING: Failure isn't final. You don't lose until you quit. Have a plan and write it down.   “Little things done right compounded over time are huge.”Donald Cohen  Guest profilehttps://www.linkedin.com/in/doncohen/ (Donald Cohen) is the founder of https://www.doncohenconsulting.com/ (doncohenconsulting.com). He is collaboratively empowering LinkedIn proficiency and performance. He is the founder/CEO of Tool King. He was a two-time internet retailer of the year, a two-time top 50 website of the year by an internet retailer, a three-time INC 500 CEO. He was also the top Amazon and Walmart Marketplace partner, generating $200,000,000 in sales, beginning with $4 on e-Bay. Worst investment everDonald opened up a little tool store in Detroit. He made $50 a week for the first year. By the second year, he had bought the building, the restaurant next door, and lived in an incredible high rise with a new car. After four years of being pretty successful, He sold the business and the building. Donald and his girlfriend of seven years decided to get married and move to Denver. In Denver, Donald decided to open a store similar to his in Detroit. On the day he opened the store, nobody showed up. This was the trend for two weeks. In the third week, a competitor opened a bigger store making things more complicated for Donald. Eventually, Donald decided to close down for a few weeks to regroup and develop a better strategy. After a while, he decided to go wholesale instead of retail, and he was able to make the business a success in a few weeks. Lessons learnedFailure isn't final. You don't lose until you quit. You need perseverance to deal with and move on from poor business decisions. Anybody can run a successful business. Be disciplined, pace yourself, and have fun while at it. Have an informal board of directors for your business. Actionable adviceHave a plan and write it down. Anything you put in writing becomes powerful. Also, always take action, don't just sit around. No. 1 goal for the next 12 monthsDonald's goal for the next 12 months is to continue accelerating the path he's on. Parting words  “Reach for the stars and reach out to me if I can help in any way.”Donald Cohen  [spp-transcript]   Connect with Donald Cohenhttps://www.linkedin.com/in/doncohen/ (LinkedIn) https://twitter.com/DonaldDCohen (Twitter) https://www.facebook.com/donald.cohen.3726 (Facebook) https://www.doncohenconsulting.com/ (Website) Andrew's bookshttps://amzn.to/3qrfHjX (How to Start Building Your Wealth Investing in the Stock Market) https://amzn.to/2PDApAo (My Worst Investment Ever) https://amzn.to/3v6ip1Y (9 Valuation Mistakes and How to Avoid Them) https://amzn.to/3emBO8M (Transform Your Business with Dr.Deming's 14 Points) Andrew's online programshttps://valuationmasterclass.com/ (Valuation Master Class) https://academy.astotz.com/courses/how-to-start-building-your-wealth-investing-in-the-stock-market (How to Start Building Your Wealth Investing in the Stock Market) https://academy.astotz.com/courses/finance-made-ridiculously-simple (Finance Made Ridiculously Simple) https://academy.astotz.com/courses/gp (Become a Great Presenter and Increase Your Influence) https://academy.astotz.com/courses/transformyourbusiness (Transform Your Business with Dr. Deming's 14 Points) Connect with Andrew Stotz:https://www.astotz.com/ (astotz.com) https://www.linkedin.com/in/andrewstotz/ (LinkedIn) https://www.facebook.com/andrewstotzpage (Facebook) https://www.instagram.com/andstotz/ (Instagram)...

Let's talk Walmart Marketplace!⠀Walmart has been in eCommerce for years, why are people now really starting to pay attention? Justin Maner CEO of DataSpark joins Riverbend's Lesley Hensell to discuss Walmart's roll in eCommerce.www.RivebendConsulting.comhttps://dataspark.co/#Liveevent #Streaminglive #Walmart  #Walmartmarketplace #Ecommerce #Happyhour #Live #Broadcast #Consulting #Ecom #Businessowner #DataSpark #eCommerce #RiverbendConsulting #Walmartfinds #Walmartexclusive

PlantX Life CEO Lorne Rapkin joined Stephen Gunnion from Proactive to share details of the expansion of the company's wholly-owned Bloombox Club Limited subsidiary into Canada. Rapkin also discussing the opening of PlantX Life's XMarket store in Squamish, British Columbia, the recent announcement that it has started selling its products on Walmart Marketplace in the US, and its plans to list on the Toronto Stock Exchange.

Justin spent 10 years at Amazon where he helped lead Baby Registry to becoming the #1 US registry, reinvented the vendor negotiation process that led to $1B in profitability improvements, and received a "Just Do It" award from Jeff Bezos for inventing a new communication system for vendors and sellers. In 2019, Justin left his role as Director of Amazon Device Sales and Marketing Technology to pursue several entrepreneurial endeavors. Today, Justin is the CEO of Data Spark, a technology company bringing actionable insights to brands and sellers on Walmart Marketplace. In this episode, Justin returns to the podcast to discuss Amazon's Earn Trust principle. As you listen, you'll hear Justin share actionable steps to build stronger trust as a leader in your organization. A few highlights from our conversation include:·        Why Earn Trust is the principle that surfaces most as people move up in their career·        How one Amazon VP turned Earn Trust into a mechanism·        The 4 elements that make up trust·        Dealing with a blind spot and why Justin spent a whole day traveling for a 30-minute 1:1 meeting that made all the difference·        Taming the ego by remembering what you want the most and the power of option  Mentioned in the podcast:  Data Spark:  https://dataspark.co/Justin on LinkedIn: https://www.linkedin.com/in/justinmaner/ Follow us on LinkedIn! https://www.linkedin.com/company/think-like-amazon-podcast/

PlantX Life CEO Lorne Rapkin joined Steve Darling from Proactive to share news that PlantX has launched as a seller on the Walmart Marketplace in the United States. Rapkin also told Proactive PlantX will have over 500 items including brands such as Oatly, Nature's Path, Made in Nature and Simply Organic.

In today's podcast, our guest is CPG retail marketing expert Steven Cleere and our theme is the CPG retail industry. We talked about Walmart, the opportunity of growing there, advantages and differences between Walmart and Amazon.  Make sure to tune in to find out more! Steven is a host of Nexxt Level Brand's Podcasts and he is Co-founder and Managing Partner (Emeritus) of the TMI Group (TradeMarketing Inc.). Steven has worked in the advertising and marketing agency industry for over 30 years.  While enjoying a successful career as a guidance owner, he began working with small businesses, as a volunteer, at the agency Renaissance Entrepreneurship Center in San Rafael, Calif. in their Food Business Incubator. MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Connect with Steven Cleere Learn more about NexxtLevel Brands Podcast & Community Check Nexxt Level Brands Podcast Check  NexxtLevel Brands Community

On today's Lunch with Norm we have Michal Chapnick and Tim Jordan, two eCommerce entrepreneurs that came to talk about the benefits of selling on Walmart. In today's episode they discuss the approach to take in comparison to Amazon, what to expect when selling, and what kind of resources are available to sellers. Tim is the Founder of Private Label Legion and host of the AM/PM podcast. You may also recognize him from the YouTube Series “Project X” with Bradley Sutton. Michal is a mom and a full-time eCommerce entrepreneur who has been selling online since 2011. Her specialty is maximizing profits through multi-channel sales and has lately been helping sellers start their Walmart journey. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit www.get.club This episode is also brought to you by Ahrefs With Ahrefs, you don't have to be an SEO pro to rank higher  and get more traffic. Special thanks to this episode's sponsor, the new Ahrefs Webmaster Tools, which monitor your website's SEO health, backlinks, and organic rankings FOR FREE!  It's a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results. For more information visit ahrefs.com/awt Michal Chapnick and Tim Jordan, two eCommerce entrepreneurs join today's show to talk about the approach to take when selling on Walmart. They talk about the differences when selling on Walmart compared to Amazon, the benefits of selling on Walmart and what to expect when selling. Michal is a full time eCommerce entrepreneur specialized in multi.channel sales, these channels include Amazon, Amazon Canada, eBay, Walmart, and Shopify. Tim is the Founder of Private Label Legion and host of the AM/PM podcast. You may also recognize him from the YouTube Series “Project X” with Bradley Sutton. This episode is brought to you by Global Wired Advisors, Ahrefs & .CLUB Domains

The paradigm shifting, parabolic growth of plant based foods and a plant based life is unstoppable, with the plant-based food market alone expected to reach $74.2 billion by 2027. PlantX Life (VEGA:CSE) (PLTXF:OTCQB) Is The One Stop Shop For Everything Plant Based + The Digital Face of The Plant -Based Community More than just lip service, $VEGA reported year end March 31, 2021 revenue of $6,586,392 With a line-up of plant based products and services that includes: • Plant Based Meal Delivery • Plant Based Snack Products • Plant Based Pet foods • Plant Based Restaurant Locator • Plant Based Recipes • Plant Based Essentials …. Like Chocolate (Essential? You Bet) • And …… Plant Based …. PLANTS (It's A BIG Business! In addition, the company has: • Announced Chicago Bears Quarterback Justin Fields as Company Ambassador • Appointed Lorne Rapkin as New CEO and Announces Other Management Transitions • Announced Campaign to Celebrate the Release of Disney's Jungle Cruise If you believe in the massive paradigm shift towards plant based foods and more, be sure to watch and share this great interview with newly minted PlantX CEO Lorne Rapkin.

Alex opens the episode with a look at Netflix's recent earnings report where it was announced that a digital movie studio would move into the gaming space. Next, a look at Robinhood's tumultuous first two weeks as a public company and some promising data from alternative tech platforms focused on user privacy and free speech. The second half of the show covers Walmart's announcment it will begin to license the eCommerce tech that runs Walmart Marketplace and statistics that show a decline in VC investment into China. 00:00 - Subscribe for Tech & Business News Daily 00:56 - NFLX FY Q2 2201 Earnings 03:33 - Robinhood Goes Public! 09:41 - Alt Tech and Social Media 3.0 16:26 - Walmart to License eCommerce Tech 22:05 - VC Decline in China Originally Aired: 08/04/21 #Podcast #VentureCapital #eCommerce

The episode gets started with a look at Netflix's poor Q1, 2021 earnings report. Alex digs into why he thinks the stock has taken a huge hit and Netflix's failure to continue innovating and emabrace platform dynamics. After quickly touching on Zoom, we dig into Discord ending acquisition talks with Microsoft and electing to peruse an IPO in the mid to near future. Also covered, possible antitrust issues with Apples new product, Airtags, Walmart Marketplace's expansion into China, and whether or not inflation is on the way. 00:00​ - Subscribe for Tech & Business News Daily 00:19​ - Netflix Earnings Disaster 11:09​ - Microsoft Discord Deal 15:49​ - Walmart Doublespeak 19:15​ - Apple Airtags Anti-Competitive 25:01​ - Inflation on the Way? Originally Aired: 04/22/21

Walmart Marketplace is a top tier platform that can skyrocket your business by adding an increasingly lucrative sales channel. Considering the fast-track it has been on the last couple years (rivaling Amazon as the 2nd most popular marketplace), it is important to understand why many companies flock to the American grocery-turned-retail mega-corporation to show off their products and how YOU can too.

In this podcast, we take an in-depth look at how to get setup as a new brand/seller on the Walmart Marketplace, as well as discuss some of the changes that have made headlines in the last few weeks. Topics include: best practices to launch on the platform, logistics recommendations, omni-channel restructuring of the Walmart dot com team (laying off of hundreds of category specialists), the transition from a 1P business model to a more self-service 3P model, and more! Featuring: - Mark Jordan, Strategic Account Manager, Vendo - Darren Saul - CEO, Vendo Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ Disclaimer: Vendo has no affiliation with Walmart

The Walmart Marketplace - What Is It and Hoe Does It Work? Is Walmart.com the selling place for you? Watch this live recap to find out. And even if you realize that this marketplace isn't for you, it's still important to learn about them as they are most certainly your competitors as e-commerce retailers!