Podcast appearances and mentions of shawn soole

In this episode, Shawn Soole sits down with Colin Asare-Apiah — award-winning bartender, educator, and globally respected leader in cocktail culture — for a thoughtful conversation about hospitality craft, community building, mentorship, and the future of service. Colin breaks down how experiences shape perception, how intentional leadership lifts teams, and why culture always outlasts trends.Whether you're behind the stick or leading a team, this episode blends craft insight with empathetic leadership and actionable takeaways that reverberate across hospitality.

In this Post Shift Shot, Shawn Soole breaks down a hard truth in modern hospitality: not everyone is built to be an entrepreneur — and that's not a weakness.With the rise of “cool entrepreneurship,” social media has glamorized ownership and independence. But the reality? Entrepreneurship is risk, stress, sleepless nights, and long-term uncertainty. Meanwhile, intrapreneurs — those who innovate and lead inside existing companies — are often the real engines of growth.This episode challenges you to ask: Are you chasing a title… or playing to your strengths?

In this revealing episode, Shawn Soole sits down with Alexandre Gabriel, visionary founder of Maison Ferrand and one of the most influential thinkers in the global spirits world. From reviving historic brand identities to steering cocktail culture toward authenticity and craftsmanship, Alexandre shares his perspective on creativity, entrepreneurship, and what it takes to lead in an ever-evolving industry.Whether you're a bartender, distiller, brand builder, or producer, this conversation bridges deep heritage with modern innovation — unpacking not just how spirits are made, but how ideas endure.

In this episode, Shawn Soole digs into one of the most pivotal topics in hospitality and beyond: leadership that evolves with the times. Whether you're just stepping into a lead role or you've been guiding teams for years, this conversation challenges the old paradigms of authority and hierarchy — and reframes leadership as purpose, service, and influence rather than title or command.You'll walk away with practical insight into what leadership looks like today — in venues, teams, communities, and life.

In this special “Get to Know Me” episode, Shawn Soole sits down without notes, filters, or industry jargon — and invites you into the story behind the journey. From early shifts and first pours to building culture, teams, and his philosophy on hospitality leadership, this is the episode where the host becomes the guest.No deep tactical frameworks this time — just honest reflection, personal milestones, and the lessons that shaped a career in hospitality.

In this Post Shift Shot, Shawn Soole tackles a tough but necessary truth: hard work and sacrifice still matter in hospitality — even in a world obsessed with shortcuts, instant success, and surface-level wins.This isn't about glorifying burnout. It's about respecting the process. The long nights, the reps, the missed weekends, the uncomfortable growth — the things that still build skill, character, credibility, and trust behind the bar and beyond it.

In this powerful episode, Shawn Soole sits down with Kris Hall, co-founder of The Burnt Chef Project — a global initiative dedicated to improving mental health, work culture, and human connection within hospitality. Kris offers candid insight into the systemic challenges faced by teams and leaders alike and actionable frameworks for creating workplaces that nurture people, not just profits.This conversation goes beyond burnout statistics — it explores why hospitality can be hard, how culture fails us, and what it truly takes to build compassion-driven teams that stay and thrive.

In this episode, Shawn Soole sits down with Ann Squires Ferguson, interior designer and hospitality space strategist, to explore how design shapes behaviour, influences service flow, and ultimately determines whether a hospitality venue succeeds or struggles.From restaurants and bars to multi-use hospitality spaces, Ann breaks down how thoughtful design goes far beyond aesthetics — impacting staff efficiency, guest comfort, dwell time, and revenue. This conversation connects design thinking to real operational outcomes.

In this episode, Shawn Soole sits down with Michael Dargie — branding strategist, creative thinker, and author of BrandJitsu — for a sharp, no-fluff conversation on how brands are really built, why most messaging fails, and how hospitality (and beyond) can stop chasing trends and start creating meaning.This episode is a deep dive into brand clarity, creative discipline, and strategic storytelling — with real-world applications for operators, founders, and creatives alike.

In this episode, Shawn Soole sits down with Sean Finter — operator, trainer, and mastermind behind some of North America's most respected hospitality playbooks. From frontline execution to strategic leadership, Sean breaks down how to build systems, culture, and habits that help teams scale without losing soul.

"I help people stop working in their business and start working on their business." In this episode, Michael Dargie chats with hospitality veteran and industry provocateur Shawn Soole. With a career spanning nearly three decades, Shawn has seen—and done—it all. From washing dishes at 13 in Australia to building bar programs, authoring books, consulting internationally, and running a podcast, his journey is nothing short of relentless. And that's exactly how he likes it. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Their conversation runs fast and loose through the evolution of the hospitality industry, the challenge of keeping pace with rapid change, and the mental health cost of working in an often-glamourised but demanding business. Shawn shares how he helps entrepreneurs stop "running around like a chicken with their head cut off," and shift toward building processes and systems that actually serve their vision. He also opens up about getting sober, the identity crisis that followed, and how he's reshaped his life and business in the years since. His no-BS honesty about addiction in the service industry, burnout, and boundaries hits home. At the same time, his passion for teaching, mentoring, and helping others build sustainable businesses is clear. Shawn also reflects on how the COVID-19 pandemic forced a hard reset across the industry and why that presented a necessary opportunity for reevaluation. His work with Soole Hospitality Concepts and the Post Shift podcast continues to challenge the status quo while giving business owners tools they can actually use. For anyone working in—or orbiting around—the hospitality world, this episode is a refreshing gut check. PULL QUOTES "We've been glamorizing a toxic industry for a long time." —Shawn Soole "Success doesn't mean burnout." —Michael Dargie "I hit that point where I said, if I'm going to get out of this industry, it's going to be on my own terms." —Shawn Soole "I help people stop working in their business and start working on their business." —Shawn Soole EPISODE HIGHLIGHTS [00:01,000] Origin Story | Shawn's start in hospitality at 13 [00:04,000] Soole Hospitality Concepts | Why and how he started his consultancy [00:09,000] Pandemic Reset | How COVID-19 shifted the industry and mindsets [00:12,000] Sobriety and Identity | Navigating a major lifestyle change [00:18,000] The Systems Fix | Helping owners escape chaos with structure [00:25,000] Mental Health in Hospitality | Burnout, addiction, and making it sustainable [00:30,000] Post Shift Podcast | Teaching the next generation of hospitality pros [00:36,000] Legacy Projects | What's next for Shawn LINKS FROM EPISODE Soole Hospitality Concepts (https://www.soolehospitality.com) Post Shift Podcast (https://www.postshiftpodcast.com/) Great Northern Cocktails (book) (https://www.amazon.ca/Great-Northern-Cocktails-Shawn-Soole/dp/1907434534/) BC Spirits (https://www.bcspirits.com/) BrandJitsu Book by Michael Dargie(https://brandjitsu.com) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com

In this episode, Shawn Soole sits down with chef-entrepreneur and hospitality operator Calen McNeil, founder of Zambris and Big Wheel Burger. Calen breaks down how he's built loyal teams and passionate communities around two distinctly local brands — one rooted in elevated comfort and community dining (Zambris), and the other in iconic burgers with personality (Big Wheel Burger). This conversation bridges operational strategy, culture building, and creative hospitality that resonates beyond the plate.

In this special seminar recorded live at Portland Cocktail Week, Shawn Soole delivers one of his most personal and impactful talks: Turn & Burn to Build & Belong — a deep dive into the culture of hospitality, the burnout cycle, and how operators and bartenders can reclaim purpose, connection, and long-term belonging in this industry.Drawing from decades of experience behind the bar, in management trenches, and in mentorship roles, Shawn breaks down how the industry got here, what needs to change, and how teams can build workplaces people want to stay in.

In this episode, host Shawn Soole sits down with longtime industry veteran John Gakuru — a globally seasoned bar professional, brand strategist, and now founder of Coruscent Co.. John brings decades of experience across continents, from managing classic cocktail venues in London to shaping global spirits distribution and now advising on some of the most forward-looking spirits and hospitality projects worldwide.

In this episode, Shawn Soole sits down with renowned drinks author and journalist Noah Rothbaum — a true heavyweight in cocktail culture and spirits storytelling. From deep dives into whiskey history to thoughtful reflections on the role of media in shaping how we drink, Noah delivers a conversation full of insight, perspective, and passion.

In this episode, Shawn Soole sits down with industry legend Sean Kenyon—third-generation bartender, owner of the award-winning Williams & Graham and more—where they explore the true meaning of bar culture, legacy, and operational excellence. Sean brings decades of experience shaping top-tier beverage programs, mentoring teams, and crafting spaces that matter.

In this episode, Shawn Soole sits down with hospitality trail-blazer April Wachtel — a bartender-turned-entrepreneur with more than 25 years in the beverage world, now founder and CEO of Cheeky Cocktails. She opens up about shifting from behind the bar to building a scalable brand, and how she's helping both professionals and home enthusiasts elevate their game.

In this episode, Shawn Soole talks with Lindsey Johnson — founder of Lush Life Productions, creator of Camp Runamok, and organizer of PDXCW — about her mission to uplift hospitality professionals through education, grassroots activism, and creative collaboration. Lindsey shares stories of building communities, offering inclusive training, and using limited resources to drive change.

Join us on this episode of Bread & Butter as we welcome hospitality strategist and industry innovator Shawn Soole, founder of Soole Hospitality Concepts (SHC). With more than two decades immersed in the craft, bar and restaurant world. Shawn brings a deep insight into building hospitality businesses that thrive. 

In this episode, Shawn Soole sits down with Ryan Foley — publisher of BARTENDER Magazine, author, and advocate for the craft. Together, they dig into how media shapes the narrative of hospitality, the evolving coverage of the trade, and what it takes to document the bar world with clarity and purpose.What You'll Learn• Ryan's path from bartender coverage to leading a major industry publication• How BARTENDER Magazine influences trade trends, education and professional standards• His role in amplifying non-alcoholic cocktail education and bar best practices• The intersection of content, culture, and bar commentary• Live Q&A focusing on journalism, trade events, and how media supports hospitality growthTimestamp Highlights (Approximate)• 00:02:30 – Ryan's background and the genesis of BARTENDER Magazine• 00:14:00 – The role of trade media in shaping bar culture and education• 00:28:00 – Expanding into non-alcoholic content and serving professionals• 00:42:00 – Live Q&A: media, mentoring emerging talent, and covering hospitality in real time• 00:58:00+ – What's next: editorial direction, industry events, and evolving narrative

In this episode, Shawn Soole sits down with Kate Chernoff — the newly crowned World Class Canada Bartender of the Year 2025, based out of Keefer Bar in Vancouver. A bartender with a natural gift for hospitality, story-driven craft, and competitive fire, Kate takes us through her ascent, her philosophy behind every shift, and how she's representing Canada on the the global stage. What You'll Learn• Kate's journey from student to bartender, and how she discovered a passion for the craft. • How competitions shaped her style and voice behind the bar—technical skill, storytelling, creativity. • Her winning approach in challenges that include flair, flavour, and sustainable thinking. • How she infuses hospitality with heart — making guests feel seen and welcomed. • Live Q&A on performing under pressure, preparing for global finals, and staying true to her roots while growing publicly.Timestamp Highlights (Estimated)• 00:02:30 – Kate's early days behind the bar and what drove her into competition.• 00:14:00 – Behind the scenes of her winning performance at World Class Canada.• 00:28:00 – Balancing creativity, technique, and sustainability in cocktail development.• 00:42:00 – Live Q&A: lessons from competition, and moving into global finals.• 00:58:00+ – What's next: representing Canada, refining her craft, and mentoring others.

In this episode, Shawn Soole sits down with bartender, educator, and creator Stephen Myers to explore how one builds a meaningful presence from the ground up—blending craft, content, and authenticity in a crowded field.What You'll LearnStephen's journey: from behind the bar to developing his digital brandThe mindset behind consistent content creation and storytellingHow to find your niche voice—even when the noise is loudConnecting community and craft: techniques, tools, and growthLive Q&A: content strategy, monetization, burnout, and staying inspired in hospitalityTimestamp Highlights (Approximate) 00:02:30 – Stephen's beginnings and storytelling aspirations 00:14:00 – Finding a unique brand voice in hospitality 00:28:00 – Building systems and processes for consistency 00:42:00 – Live Q&A: advice on content, collaboration, and sustainability 00:58:00+ – Where Stephen's headed next: projects, community, and growth

In this special milestone episode, Shawn Soole sits down with Patrick Dooley, bartender-turned-writer and creator of Boulevardier. Together they explore how one builds a narrative in hospitality, crafts a personal brand, and translates lived bar experience into meaningful storytelling and influence. What You'll Learn Patrick's journey behind Boulevardier—why he writes and how the bar perspective shapes his voice The balance between bar work, writing, and maintaining relevance in cocktail journalism How to build content that resonates: finding your niche, staying candid, and evolving with your audience Strategies for monetizing creative work without sacrificing authenticity Live Q&A: managing criticism, staying inspired, and scaling your influence across the industry Timestamp Highlights (Approximate) 00:02:30 – Patrick's origin: how and why he started Boulevardier 00:14:15 – Crossover craft: blending bar life and writing voice 00:28:00 – Navigating content strategy, growth, and maintaining integrity 00:42:20 – Audience questions: growth pains, brand deals, and staying fresh 00:57:00+ – Looking ahead: new projects, collaborations & what's next

In this episode, Shawn Soole chats with Charlotte Voisey, newly appointed Executive Director of the Tales of the Cocktail Foundation. For nearly two decades before this role, Charlotte shaped the industry as the global head of ambassadors at William Grant & Sons. Now, she's steering the future of the global cocktail community-here's how.What You'll Learn• Charlotte's journey: from bartender across London, Barcelona, Buenos Aires, and New York to industry leader and educator • How she helped craft the legendary experiences at Tales of the Cocktail-and the hands-on parties, seminars, and cultural moments that made the event iconic • What's next for Tales in 2025 under her leadership: the theme “Evolve,” expanded seminar tracks from education to wellness and business, and a renewed focus on preparation for the industry's future • Balancing the legacy of the global gathering with innovation, inclusivity, and the energy of newcomers-Tales continues evolving while honoring its roots • What attendees-both returning and first-timers-can expect, and how Charlotte is helping tailor the experience for diverse generations and needs Timestamp Highlights (Estimated)00:02:30 – Charlotte's global journey from bartender to global brand ambassador to festival leader00:15:00 – Tales' party legacy and the storytelling that made it legendary00:30:00 – Shifting from ambassador to Executive Director-what this role means for the industry00:42:00 – "Evolve" in 2025: new seminar tracks, future-forward programming, and inclusion strategies00:58:00+ – How Charlotte is bridging generations and shaping a forward-looking Tales experience

NEW EPISODE - Friday 9am PSTIn this episode, Shawn Soole chats with Charlotte Voisey, newly appointed Executive Director of the Tales of the Cocktail Foundation. For nearly two decades before this role, Charlotte shaped the industry as the global head of ambassadors at William Grant & Sons. Now, she's steering the future of the global cocktail community.

In this special episode, Shawn Soole sits down with the iconic Dale DeGroff , widely known as The King of Cocktails , for a legendary conversation on how he shaped modern cocktail culture and continues to inspire the next generation of bar leaders.What You'll Learn• Dale's origins—and how his journey transformed the craft of bartending into an art.• His pioneering work in building storied venues that blurred the lines between bar and experience.• The philosophy behind reviving forgotten cocktail traditions while embracing innovation.• How he mentored and influenced a generation of bar professionals—raising the ceiling for the entire industry.• Live Q&A: insights on staying creative, navigating change, and ensuring legacy lives on.Timestamp Highlights 00:02:30 – Dale's cocktail calling: early inspirations and the ‘why' behind the craft. 00:14:00 – Defining modern mixology: reinvention of service, spirit, and storytelling. 00:28:00 – Venue-building with intention: creating cocktail destination experiences. 00:42:00 – Live Q&A: mentorship, creativity beyond the bar, and staying true to your vision. 00:58:00+ – What's next: lessons for today's bar leaders and the future of cocktail culture.Who It's ForBartenders, hospitality leaders, cocktail aficionados, and anyone eager to understand how one person's vision transformed a global culture—and what that means for the future of the bar industry.If You Loved This Episode Give it a Like Subscribe and tap the

In this episode, Shawn Soole chats with Vancouver Island's shellfish expert and restaurateur Jess Taylor, founder of the acclaimed Wandering Mollusk and now the driving force behind Shuck Taylor's. Jess takes us on a journey from catering to community hubs—covering everything from live shucks and local sourcing to building a brand that celebrates creativity, locality, and approachable hospitality.What You'll Learn* Jess's early start-up in shellfish catering and the birth of Wandering Mollusk* The origins and ethos behind Shuck Taylor's: fresh bivalves, big flavour, and a welcoming vibe* Why local sourcing and Pacific Northwest terroir matter in every bite—and slurp* Building community: craft events, casual menus, and the art of hospitality retail* Live Q&A: menu development, scaling for service, and staying true to regional rootsTimestamp Highlights* 00:02:45 – From catering entrepreneur to local seafood icon: Jess's beginning* 00:12:30 – Launching Shuck Taylor's: concept, community, and identity* 00:24:15 – Sourcing regionally and cultivating quality from sea to shell* 00:35:40 – Live Q&A: operations tips, event planning, and team culture* 00:48:00 – What's next for Shuck Taylor's: growth, new menus, and creative directionWho It's ForRestaurateurs, chefs, hospitality operators, and anyone passionate about building local food experiences—from pop-up roots to brick-and-mortar success.If You Loved This Episode* Hit Like * Subscribe and tap the

In this episode, Shawn Soole welcomes Kimberly Flear , founder of Last Call Coaching , for a heartfelt and transformative conversation. Kimberly shares her journey from burnout and addiction within the hospitality industry to becoming a leading advocate for well-being, psychological safety, and sustainable leadership in the places we serve.What You'll Learn* Kimberly's personal story: going from service to self-care and recovery* Building recovery-ready workplaces that prioritize mental health and psychological safety * Leadership that centers empathy, employee engagement, and staff retention * Practical strategies for reducing turnover, absenteeism, and promoting a sustainable team culture * Live Q&A: advice on launching wellness initiatives, empowering teams, and bringing recovery awareness into hospitalityTimestamp Highlights* 00:02:30 – Kimberly shares her early hospitality roots and turning point into recovery* 00:12:00 – Launching Last Call Coaching and what motivated the mission* 00:25:30 – Core principles of building recovery-ready workplaces—well-being meets business* 00:38:00 – Live Q&A: managing stigma, bringing training into teams, and speaking truth to leaders* 00:52:00 – Kimberly's vision forward: tools, workshops, and culture change in actionWho It's ForThis episode is essential for hospitality owners, managers, HR leaders, and anyone passionate about creating cultures that support both team well-being and operational excellence.If You Loved This Episode* Hit Like * Subscribe and tap the

In this episode, Shawn Soole dives deep with drinks writer and historian Robert Simonson, exploring not only the evolution of iconic cocktails like the Martini and Old‑Fashioned but also spotlighting his pivotal role launching the very first Martini Expo-a groundbreaking, immersive Martini celebration happening this fall in New York City.What You'll Learn• How Robert moved from theater writing to chronicling the cocktail revival.• The enduring appeal of the Martini and Old‑Fashioned-and why these classics still matter.• Behind-the-scenes insight into his book A Proper Drink and other seminal works like 3‑Ingredient Cocktails.• Why the Martini Expo, launching September 12–13 at Industry City in Brooklyn, is a landmark moment for the industry. Expect tasting seminars, book signings, a Three‑Martini lunch, a glittering Martini Mixer, and more. • Live Q&A: writing for hospitality, preserving cocktail storytelling, and the cultural power of a great Martini.Timestamp Highlights (Approximate)00:02:30 – Robert's path to becoming a leading voice in cocktail history.00:14:00 – Unpacking the Old-Fashioned: origins, evolution, and legacy.00:28:00 – The Martini's story: shifts, myths, and modern relevance.00:42:00 – A Proper Drink and the drive to document the cocktail revival.00:58:00+ – Q&A: tips on writing, research, and bringing drink culture into the future.Who It's ForBartenders, beverage directors, authors, and cocktail lovers who value stories as much as drinks-and who are intrigued by the Martini's rise to its own festival stage.If You Enjoyed This Episode• Hit Like• Subscribe and ring the

In the episode, Shawn Soole is joined by industry heavyweight Pietro Collina, whose résumé includes legendary institutions like Eleven Madison Park, NoMad, and his current role as Beverage Director for The Teslef Group (Viajante 87, Los Mochis, Sale e Pepe). In this candid and inspiring session, Pietro shares how he's helped define some of the world's most influential bar and restaurant programs-through mentorship, precision, and hospitality-driven creativity.What You'll Learn• Pietro's journey through Eleven Madison Park and the culture that shaped him• How NoMad helped bridge fine dining and cocktail excellence• His philosophy on building bar programs that reflect identity, purpose, and flow• The creative process behind Viajante 87's bar experience and The Teslef Group's beverage DNA• Audience Q&A on training teams, scaling systems, and delivering consistency across multiple venues

In this live episode, Shawn Soole sits down with Brenton Mowforth, creator of “Cheers to Happy Hour,” for a lively conversation on the power of community-driven content, the evolving culture of happy hour, and how to turn passion into purpose.Brenton's journey: from cocktail enthusiast to hosting “Cheers to Happy Hour”The creative process behind crafting engaging, memorable happy hour contentWhy happy hour is more than a drink—it's community, nostalgia, and connectionHow social media and video trends are transforming bartending cultureHonest Q&A: audience questions on content creation, collaboration, and staying inspired00:02:30 – Brenton's origin story and the idea behind “Cheers to Happy Hour”00:14:15 – Developing authentic content and connecting with your audience00:27:00 – The culture of happy hour—stories, memories, and community impact00:38:20 – Live Q&A: tools, collaboration, and evolving with content trends00:50:45 – What's next: expanding the brand, new formats, and future episodesContent creators, bartenders, community-builders, and anyone fascinated by culture, connection, and the evolving face of hospitality online.Tap LikeSubscribe and ring the

In this live episode, Shawn Soole sits down with renowned bartender, writer, and innovator Jeffrey Morgenthaler for a candid conversation covering everything from creative process and mental health to cocktail culture and sustainability.Jeffrey's approach to R&D: learning from failures and practical experimentationThe balance between honoring classic drinks and creating original cocktailsHow to batch serve without losing quality, and tips on mint syrup preservationThe importance of "fun" in bars—even Long Island Iced Teas deserve respectHow to navigate pricing, the non-alcoholic cocktail scene, and avoid burnout mpvieira.github.io+3podcasters.spotify.com+3youtube.com+3youtube.comflavorsunknown.com00:00:50 – The journey of sharing knowledge through writing and how it informs practice00:06:48 – Learning from mistakes and refining cocktail craft00:12:37 – The design process: tasting, memory, and development00:21:39 – Mentorship, evolving bartender culture, and leadership00:29:39 – Industry trends: non-alcoholic cocktails, pricing, and innovation00:35:42 – Cocktail prep hacks: batching, mint syrup fixes, and more00:48:32 – Resilience, creativity, and why bars need a sense of funBartenders, bar managers, writers, hospitality leaders, or anyone seeking thoughtful insights on craftsmanship, balance, and keeping your spark alive behind the stick.Tap LikeSubscribe and ring

In this episode, Shawn Soole welcomes Slovenian bartender‑turned‑content‑creator Kevin Kos—the mind behind the hit YouTube channel  @KevinKos  —for a frank conversation on taking an idea from the bar to a global audience, turning experiments into revenue, and staying authentic while the cameras roll. YouTube

In this live episode, Shawn Soole welcomes acclaimed bartender, author, and cocktail innovator Alex Kratena, co-founder of the prestigious P(our) festival and creator of truly boundary-pushing drink experiences. Get ready for an insightful dive into flavor design, creative inspiration, and the future of hospitality.

In this special live episode, Shawn Soole hosts one of the most beloved voices in cocktail culture—David Wondrich, renowned historian, writer, and spirits expert. Together, they explore the evolution of mixology, the stories that shaped our drinks, and what lies ahead for the hospitality world.

In this live episode, Shawn Soole is joined by acclaimed bartender and entrepreneur Jack McGarry, co-founder of the world-renowned Dead Rabbit, to unpack what it really takes to build—and sustain—one of the world's most celebrated bar brands. From Belfast to New York, Jack shares hard-won lessons on leadership, creativity, mental health, and legacy.

Episode Deep-Dive Analysis Available at maffeodrinks.com Join this episode with Shawn Soole from the Post Shift Podcast In this episode, Chris shares invaluable insights on how small brands, such as bars, restaurants, distilleries, and breweries, can effectively build their brand. From understanding the importance of local success before expanding to managing relationships with importers and distributors, Chris breaks down the fundamentals of brand building. They also discuss the challenges and strategies for maintaining authenticity while scaling, the role of passion versus business in the drinks industry, and navigating the complexities of the B2B2B2C market. Whether you're a newcomer or an established player in the beverage world, this episode is filled with actionable advice to help you succeed.00:00 Introduction and Podcast Overview00:31 Guest Introduction: Chris Maffeo02:04 Chris Maffeo's Background and Career Journey04:58 Brand-Building Fundamentals10:58 Challenges and Strategies in the Craft Spirits Industry16:49 Scaling and Distribution Insights19:11 Balancing Passion and Business25:06 Entrepreneurial Advice and Future Plans32:02 Conclusion and Final Thoughts If what we discussed hits home and you want support from us, get in touch at bottomup@maffeodrinks.com or check maffeodrinks.com for the key insights from this episode.

Join this episode with Shawn Soole from the Post Shift Podcast In this episode, Chris shares invaluable insights on how small brands, such as bars, restaurants, distilleries, and breweries, can effectively build their brand. From understanding the importance of local success before expanding to managing relationships with importers and distributors, Chris breaks down the fundamentals of brand building. They also discuss the challenges and strategies for maintaining authenticity while scaling, the role of passion versus business in the drinks industry, and navigating the complexities of the B2B2B2C market. Whether you're a newcomer or an established player in the beverage world, this episode is filled with actionable advice to help you succeed.00:00 Introduction and Podcast Overview00:31 Guest Introduction: Chris Maffeo02:04 Chris Maffeo's Background and Career Journey04:58 Brand-Building Fundamentals10:58 Challenges and Strategies in the Craft Spirits Industry16:49 Scaling and Distribution Insights19:11 Balancing Passion and Business25:06 Entrepreneurial Advice and Future Plans32:02 Conclusion and Final Thoughts

This is the episode you've been waiting for! The reflection episode straight after winning the 2023 World Class Canada Bartender of the Year, Jacob Martin opens about the 3 days from that first episode we recorded to the big announcement! Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by ⁠www.soolehospitality.com⁠ FOLLOW US ON INSTAGRAM – Shawn Soole ⁠https://www.instagram.com/shawnsoole/⁠ Soole Hospitality Concepts ⁠https://www.instagram.com/soolehospitalityconcepts/⁠ FOLLOW US ON TWITTER - ⁠https://twitter.com/ShawnSoole⁠ FOLLOW US ON YOUTUBE - ⁠https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

This one is a special proud Canadian moment for me, when we have world class talent come to our country and be blown away with the talent, it means so much to me for them to see what I am grateful to see daily. Check out Lynnette, Tim and Dennis's perspective on the way Canadian's prepare for globals. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by ⁠www.soolehospitality.com⁠ FOLLOW US ON INSTAGRAM – Shawn Soole ⁠https://www.instagram.com/shawnsoole/⁠ Soole Hospitality Concepts ⁠https://www.instagram.com/soolehospitalityconcepts/⁠ FOLLOW US ON TWITTER - ⁠https://twitter.com/ShawnSoole⁠ FOLLOW US ON YOUTUBE - ⁠https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

If you want even a little insight into preparing for the World Class competition, then this is the one for you! Jeff and Massi breakdown how they prepared for the competition and what lead them to win the Nationals. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by ⁠www.soolehospitality.com⁠ FOLLOW US ON INSTAGRAM – Shawn Soole ⁠https://www.instagram.com/shawnsoole/⁠ Soole Hospitality Concepts ⁠https://www.instagram.com/soolehospitalityconcepts/⁠ FOLLOW US ON TWITTER - ⁠https://twitter.com/ShawnSoole⁠ FOLLOW US ON YOUTUBE - ⁠https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

We sit down with both World Class World Bartenders of the Year, Kaitlyn Stewart and James Grant and talk about the dichotomy of their experiences with World Class to the International level. Both have amazing insights into changing the guests perception on how you can serve people both directly and virtually. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by ⁠www.soolehospitality.com⁠ FOLLOW US ON INSTAGRAM – Shawn Soole ⁠https://www.instagram.com/shawnsoole/⁠ Soole Hospitality Concepts ⁠https://www.instagram.com/soolehospitalityconcepts/⁠ FOLLOW US ON TWITTER - ⁠https://twitter.com/ShawnSoole⁠ FOLLOW US ON YOUTUBE - ⁠https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

Grant Sceney heads up Botanist in the Fairmont Pacific Rim and is one of the Australian contingent of bartenders that made their way to Canada in 2012; he walks us through his World Class experience and since. Great chat. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by ⁠www.soolehospitality.com⁠ FOLLOW US ON INSTAGRAM – Shawn Soole ⁠https://www.instagram.com/shawnsoole/⁠ Soole Hospitality Concepts ⁠https://www.instagram.com/soolehospitalityconcepts/⁠ FOLLOW US ON TWITTER - ⁠https://twitter.com/ShawnSoole⁠ FOLLOW US ON YOUTUBE - ⁠https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVN --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

As I said in the very beginning of this episode, Jenner Cormier is the OG World Class Champion, before the camaraderie and team mentality, Jenner headed to the World finals solo; I commend him on his efforts and have always looked up to him as a peer in the same small market vibe that Halifax and Victoria share. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by ⁠⁠www.soolehospitality.com⁠⁠ FOLLOW US ON INSTAGRAM – Shawn Soole ⁠⁠https://www.instagram.com/shawnsoole/⁠⁠ Soole Hospitality Concepts ⁠⁠https://www.instagram.com/soolehospitalityconcepts/⁠⁠ FOLLOW US ON TWITTER - ⁠⁠https://twitter.com/ShawnSoole⁠⁠ FOLLOW US ON YOUTUBE - ⁠⁠https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

Sitting down and getting to know 2016 World Class Canada Winner Shane Mulvany was fantastic, we had never really connected before and it was a pleasure to get to know him and understand his career through World Class. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by ⁠www.soolehospitality.com⁠ FOLLOW US ON INSTAGRAM – Shawn Soole ⁠https://www.instagram.com/shawnsoole/⁠ Soole Hospitality Concepts ⁠https://www.instagram.com/soolehospitalityconcepts/⁠ FOLLOW US ON TWITTER - ⁠https://twitter.com/ShawnSoole⁠ FOLLOW US ON YOUTUBE - ⁠https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

Massimo Zitti's exuberance for life is second to known and chatting with him on the show really shows the tenacity it takes to become a World Class champ, his balancing act of work, life and this competition is great inspiration for the younger competitors. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by ⁠www.soolehospitality.com⁠ FOLLOW US ON INSTAGRAM – Shawn Soole ⁠https://www.instagram.com/shawnsoole/⁠ Soole Hospitality Concepts ⁠https://www.instagram.com/soolehospitalityconcepts/⁠ FOLLOW US ON TWITTER - ⁠https://twitter.com/ShawnSoole⁠ FOLLOW US ON YOUTUBE - ⁠https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

You've heard from the competitors and now let's hear from the judges, starting with 2018 World Class Canada winner Chris Enns. Seeing how this competition has shaped the careers of the winners is awe inspiring and the camaraderie between them and the competitors is instantaneous. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by ⁠www.soolehospitality.com⁠ FOLLOW US ON INSTAGRAM – Shawn Soole ⁠https://www.instagram.com/shawnsoole/⁠ Soole Hospitality Concepts ⁠https://www.instagram.com/soolehospitalityconcepts/⁠ FOLLOW US ON TWITTER - ⁠https://twitter.com/ShawnSoole⁠ FOLLOW US ON YOUTUBE - ⁠https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

A very special World Class Canada 10th Anniversary series, I will be bringing back the podcast for this special series. I will be interviewing the competitors on the first day of competition, through to the judges and finally the winner, Jacob Martin. Strap in and get ready for some old school Soole podcasting and we will have tons of fun along the way. The last competitor up for the first round of interviews was Adrien, everyone had headed out and I snagged him post event and we geeked out about ice, the competition and loving our small markets. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by www.soolehospitality.com FOLLOW US ON INSTAGRAM – Shawn Soole https://www.instagram.com/shawnsoole/ Soole Hospitality Concepts https://www.instagram.com/soolehospitalityconcepts/ FOLLOW US ON TWITTER - https://twitter.com/ShawnSoole FOLLOW US ON YOUTUBE - https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

A very special World Class Canada 10th Anniversary series, I will be bringing back the podcast for this special series. I will be interviewing the competitors on the first day of competition, through to the judges and finally the winner, Jacob Martin. Strap in and get ready for some old school Soole podcasting and we will have tons of fun along the way. I couldn't be more proud to have Harry Tham, one of the lead bartender at Clive's compete in the Nationals; he is young and hungry and am proud of his performance throughout the week. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by www.soolehospitality.com FOLLOW US ON INSTAGRAM – Shawn Soole https://www.instagram.com/shawnsoole/ Soole Hospitality Concepts https://www.instagram.com/soolehospitalityconcepts/ FOLLOW US ON TWITTER - https://twitter.com/ShawnSoole FOLLOW US ON YOUTUBE - https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message

A very special World Class Canada 10th Anniversary series, I will be bringing back the podcast for this special series. I will be interviewing the competitors on the first day of competition, through to the judges and finally the winner, Jacob Martin. Strap in and get ready for some old school Soole podcasting and we will have tons of fun along the way. Another small market bartender making big waves in the industry, Xavier talks about what the competition means to him and how entering is pushing him to be better in his market in Alberta. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality'—covering topics from front-of-house service, to back-end business operations, and every inch between. “Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020). New episodes posted every Tuesday and Friday. Brought to you by www.soolehospitality.com FOLLOW US ON INSTAGRAM – Shawn Soole https://www.instagram.com/shawnsoole/ Soole Hospitality Concepts https://www.instagram.com/soolehospitalityconcepts/ FOLLOW US ON TWITTER - https://twitter.com/ShawnSoole FOLLOW US ON YOUTUBE - https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA --- Send in a voice message: https://podcasters.spotify.com/pod/show/post-shift/message