Agency Launch

Navigating Commission Splits and Contracts in Your Insurance AgencyIn this episode of Agency Launch, Matt Dietz discusses the complexities of running an insurance agency with a focus on staffing, marketing, sales, and retention. He shares a detailed account of a recent conversation with an agent dealing with a commission split misunderstanding due to a handshake agreement. Matt emphasizes the importance of having detailed written contracts to avoid such issues and provides practical advice on how to structure these agreements. Additionally, he stresses the value of setting clear terms and conditions to ensure fairness and clarity in business operations. Matt also promotes a valuable resource he offers, encouraging listeners to contact him for additional support.00:00 Introduction to Agency Launch00:18 Exclusive Resources for Agents00:39 A Real-Life Agent Dilemma02:45 The Importance of Written Agreements04:37 Another Case Study: Premium Goals and Rewrites07:34 Final Thoughts and Contact Information

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Innovative Tech Strategies for Insurance Agents with Mariah GatesIn this episode, Matt welcomes Mariah Gates, founder and CEO of Accelerated Automation, to discuss innovative strategies for leveraging technology in insurance agencies. Mariah shares her experiences and insights on implementing tech solutions, addressing common challenges such as 'shiny object syndrome' and the importance of procedures and processes in driving efficiency. Both Matt and Mariah emphasize the significance of leadership, accountability, and maintaining a forward-looking approach to ensure business growth and efficiency. The conversation also explores practical tips for managing tech stacks, building a strong team, and maintaining a client-centric approach in a rapidly evolving industry.00:00 Introduction and Greetings00:50 Discussing Technology in Insurance02:42 Challenges in Tech Adoption04:40 Importance of Procedures and Processes09:29 Efficient Use of Time and Resources11:10 Implementing Technology and Training15:58 Building a Self-Sufficient Team26:38 Leadership and Culture in Agencies30:22 Delegation and Trust in Your Team30:43 The Journey of Leadership in Small Business31:25 The Importance of Delegation for Growth32:10 Training Clients and Team for Efficiency38:31 The Value of Business Coaching and Accountability40:27 Simplifying Your Tech Stack45:44 Adapting to Digital Transformation50:02 Experimenting with Business Processes54:47 Concluding Thoughts and Appreciation

Dealing with a Difficult Customer and Unexpected Billing IssuesIn this episode, Matt shares his recent experience with a challenging customer who had an issue with unexpected billing after canceling his auto policy. He details the interactions, the company's billing error, and how he and his team handled the situation professionally. Matt emphasizes the importance of taking a breath before responding to heated emails and gathering indisputable facts to address client complaints effectively. He also promotes his podcast and training program for insurance agencies.00:00 Introduction and Today's Topic00:21 The Difficult Client's Background01:27 Billing Issue and Client's Reaction04:38 Handling the Situation Professionally07:29 Final Thoughts and Recommendations08:33 Conclusion and Contact Information

Selling Life Insurance: The Psychology Behind the Sale with Matt from Agency LaunchIn this episode, Matt explores the fascinating psychology of decision-making, inspired by Dan Ariely's book 'Predictably Irrational.' Using relatable examples like comparing pen and couch shopping, Matt dives into the intricacies of persuading clients to buy life insurance. He shares practical strategies to add life insurance quotes seamlessly into household premium discussions, emphasizing the importance of starting the conversation and becoming the authority figure. Matt also includes some tips to boost sales by making life insurance seem like a no-brainer addition. Lastly, he promotes his availability on various social media platforms and offers free resources to help insurance agents improve their sales techniques.00:00 Introduction and Purpose00:10 Understanding Consumer Psychology00:51 The Psychology Behind Pricing01:19 Real-Life Pricing Scenarios02:54 Applying Psychology to Insurance Sales04:35 Creating Opportunities for Life Insurance Sales05:45 Practical Tips for Selling More Life Insurance06:40 Conclusion and Contact Information

Unlocking Insurance Discounts: The Power of Safe Driving AppsIn this episode, Matt shares a simple yet effective strategy to help close more business in the insurance industry. He discusses the surprising resistance to safe driving apps that offer discounts, despite the fact that modern technology tracks us anyway. Matt highlights the benefits of using these apps, including his own experience saving 18% on auto insurance. He also emphasizes the importance of collaborating with clients on deductible choices and explains how bundling discounts can make insurance prices more attractive. By showing the best possible price and letting clients know their decisions impact costs, Matt provides a psychological edge in negotiations. Tune in to learn how to use every tool in your insurance toolkit to secure the best deals for your clients.00:00 Introduction and Overview00:12 The Safe Driving App: Benefits and Challenges01:35 Optimizing Insurance with Deductibles02:08 Engaging Clients in the Sales Process02:47 Maximizing Discounts for Clients03:43 Presenting the Best Price to Clients05:43 Psychological Tweaks in Sales Pitch06:27 Conclusion and Contact Information

Unlocking Savings: Revamping Homeowners Insurance with Auto Policies In this episode of Agency Launch, Matt discusses a new strategy his insurance agency is using to boost auto insurance sales by leveraging competitive rates and bundling discounts. He explains the detailed process of reaching out to clients who only have home insurance policies, showing them potential savings by adding auto insurance and increasing deductibles. Matt shares his multi-touch approach, emphasizing persistence and personalized communication using various channels, including video emails, to increase client engagement. This method aims to make substantial savings on homeowners policies, enhance client relationships, and improve retention. He also highlights the importance of continual follow-up in sales and offers free resources for agency owners. 00:00 Introduction and Overview 00:09 Current Market Conditions 00:25 Strategy for Auto Insurance 00:59 Detailed Discount Calculation 01:52 Client Communication Tactics 03:47 Building a Client List 04:33 Challenges and Adjustments 06:49 Importance of Persistence 08:56 Final Thoughts and Encouragement 09:06 Conclusion and Contact Information

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In this engaging episode of Agency Launch, Matt Dietz sits down with Keith Collins II to explore the journey and insights of becoming a district manager (DM) in the insurance industry. Keith shares his path from a small-town beginning in Stillwater, New York, to his current role as a DM, highlighting the pivotal moments and mentors that shaped his career. Keith discusses the influence of exceptional leaders like Matt Wolk and Mark Lee, who instilled in him the importance of high expectations and people-centric leadership. He emphasizes the value of networking and creating a supportive infrastructure for agents, aiming to transform the "business in a box" approach into a structured and personalized system. The conversation delves into the significance of setting high standards, the art of collaboration within a district, and the transition from being an agent to an agency owner. Keith offers practical advice on lead generation, staffing, and the evolving role of CSRs, highlighting the necessity of adapting to industry changes and fostering a culture of continuous improvement. For insurance professionals seeking to enhance their agency operations and leadership skills, this episode provides valuable insights into building successful teams, setting achievable goals, and navigating the challenges of the insurance landscape. Keith's experiences and strategies offer a roadmap for aspiring district managers and agency owners alike. Text "free" to 208-213-8809 to receive a curated resource bundle packed with valuable tools, including links to industry leaders, YouTube channels, podcasts, and downloadable assets designed to help you excel in marketing, sales, and more. Show notes created by https://headliner.app ---

In this insightful episode of Agency Launch, Matt Dietz delves into the power of asking and the art of persistence in sales. Drawing from personal experiences and real-life scenarios, Matt emphasizes the importance of not taking the first "no" for an answer, and how pushing back can lead to unexpected successes. Matt recounts his early sales days at Enterprise Rent a Car, where he learned to embrace the "three no's" strategy to improve his closing ratio. He shares a compelling story about selling a life policy by overcoming initial objections and providing clarity, which ultimately led to a successful sale. This anecdote highlights how understanding client concerns and effectively communicating can turn a "no" into a "yes." Additionally, Matt discusses a recent experience with an underwriter, demonstrating how persistence and building a case can lead to favorable outcomes for clients. He provides practical advice on how to engage underwriters and other stakeholders politely yet assertively to achieve desired results. For agents looking to enhance their sales techniques and client interactions, this episode offers valuable insights into the power of asking, the importance of follow-up, and the impact of clear communication. Matt encourages listeners to refine their approach, stay engaged in conversations, and leverage proven sales scripts to navigate objections successfully. Text "free" to 208-213-8809 to receive a curated resource bundle packed with valuable tools, including links to industry leaders, YouTube channels, podcasts, and downloadable assets designed to help you excel in marketing, sales, and more. Show notes created by https://headliner.app ---

In this dynamic episode of Agency Launch, Matt Dietz explores innovative marketing strategies for insurance agents aiming to break free from the traditional internet lead model. With changes in regulations like the TCPA impacting how agencies can reach prospects, Matt offers a creative solution to generate leads locally and build meaningful business relationships. Matt shares his successful approach to creating your own leads by partnering with local businesses. He provides a step-by-step guide on how to collaborate with commercial clients, such as coffee shops and mechanics, to offer repeat business incentives that benefit both the business and your agency. By setting up a system where customers can receive discounts or free services in exchange for an insurance quote, agents can tap into a new client base while supporting local enterprises. This episode is packed with practical advice on selecting the right businesses to partner with and how to effectively implement this strategy. Matt emphasizes the importance of having an ally within the business to advocate for your agency and drive engagement. He also discusses tailoring your approach to fit different types of businesses, whether through direct offers or raffles for higher-end services. For agents looking to diversify their lead generation tactics and strengthen community ties, this episode provides actionable insights and a fresh perspective on marketing. Matt encourages listeners to experiment with these techniques, measure their success, and adapt as needed to maximize results. Text "free" to 208-213-8809 to receive a curated resource bundle packed with valuable tools, including links to industry leaders, YouTube channels, podcasts, and downloadable assets designed to help you excel in marketing, sales, and more. Show notes created by https://headliner.app ---

In this insightful episode of Agency Launch, Matt Dietz shares his experiences from a recent conference that brought together a select group of agents and industry leaders. Matt reflects on the unique opportunity to engage with top-performing agents and the diverse ways they have built successful agencies. He emphasizes the importance of defining personal success, whether it means becoming a mogul in the industry or achieving a balanced life with family time and financial security. Matt delves into key takeaways from the conference, highlighting the significance of having well-defined systems and cultivating a strong team culture. He shares anecdotes from agents who have implemented comprehensive training programs and those who have successfully utilized internet leads to scale their businesses. Despite the impressive strategies shared, Matt reassures listeners that success can be achieved through various paths and that it's crucial to find what aligns with one's values and goals. For those seeking inspiration and practical advice, this episode offers valuable insights into different approaches to agency growth and the power of a supportive team environment. Matt encourages listeners to surround themselves with positive influences and to remain focused on their unique journey to success. Text "free" to 208-213-8809 to receive a curated resource bundle packed with valuable tools, including links to industry leaders, YouTube channels, podcasts, and downloadable assets designed to help you excel in marketing, sales, and more.

In this episode I talk about inherent risks that come with running any business.

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In this informative episode of Agency Launch, Matt Dietz dives into the nuances of onboarding and developing successful salespeople within the insurance industry. Matt shares his expertise on setting clear expectations and sales targets from the onset, emphasizing the importance of establishing a challenging yet achievable sales goal to motivate new hires. Matt outlines a strategic approach to onboarding, starting with setting attainable targets in the initial months to build confidence and momentum. He offers practical advice on identifying the right attributes in potential hires, such as competitiveness, goal orientation, and trainability, which are crucial for success in this demanding role. Throughout the episode, Matt provides actionable insights on training unlicensed producers, highlighting the valuable tasks they can undertake while preparing for their licensing exams. He stresses the importance of teaching producers to generate their own leads and the benefits of not relying solely on purchased leads, thus reducing costs and fostering independence. Matt also touches on the significance of continuous training and the gradual extension of responsibilities as producers prove their capabilities. He encourages agency owners to hold producers accountable to agreed-upon expectations and to make tough decisions if those expectations are not met. For those looking to enhance their onboarding and training processes, this episode is packed with valuable strategies and insights from a seasoned professional. Matt's guidance is a roadmap to building a team of effective and self-sufficient producers who can drive your business forward. Text "free" to 208-213-8809 to receive a curated resource bundle packed with valuable tools, including links to industry leaders, YouTube channels, podcasts, and downloadable assets designed to help you excel in marketing, sales, and more.

In this engaging episode of Agency Launch, Matt Dietz shares a compelling sales story that underscores the importance of persistence and determination in the insurance business. Matt recounts his five-year journey to secure a general liability policy for a long-time client, a $9 million flower drop-shipping company. Despite numerous setbacks and the involvement of multiple assistants and the CFO, Matt's relentless follow-up and dedication ultimately led to closing a $12,000 premium policy. Matt delves into the details of how he navigated through the complexities of the client's existing policy, which was outdated and underpriced, and how he leveraged his new carriers to offer a competitive and comprehensive alternative. He emphasizes the emotional toll and the persistence required to chase down such policies, sharing insights on how to manage the follow-up process effectively without letting it overwhelm you. Throughout the episode, Matt highlights the significance of building strong relationships, the power of consistent follow-up, and the satisfaction that comes from winning a hard-fought deal. He encourages agents to revisit any opportunities they've given up on and reignite their efforts, stressing that persistence can eventually lead to success. If you're looking for inspiration to stay persistent in your sales efforts and learn from a seasoned pro, this episode is packed with valuable lessons and motivational insights. Matt's story is a testament to the power of dedication and the rewards that come from never giving up. Don't miss this episode if you're ready to enhance your sales strategy and drive your business forward with unwavering persistence. Text "free" to 208-213-8809 to receive a curated resource bundle packed with valuable tools, including links to industry leaders, YouTube channels, podcasts, and downloadable assets designed to help you excel in marketing, sales, and more.

In this insightful episode of Agency Launch, Matt Dietz delves into the critical traits of attitude, persistence, and having a short memory, which are essential for surviving and thriving in the insurance industry. Matt shares a relatable story about a producer struggling with an exorbitant home insurance premium quote and how the situation was handled, emphasizing the importance of moving on from setbacks. Matt recounts his own experiences with high premium quotes and the necessity of making clients understand the value of the policies offered. He candidly discusses the emotional toll of losing clients and how he learned to not take it personally, highlighting the inevitability of client turnover in this business. Drawing an analogy to golf, Matt explains the importance of focusing on the next opportunity rather than dwelling on past failures. He stresses the value of maintaining a robust pipeline to cushion the impact of lost accounts and encourages agents to pursue business lines where they have a competitive edge. Throughout the episode, Matt provides actionable advice on how to manage emotional ebbs and flows, the significance of knowing your company's strengths, and the benefits of diversifying your product offerings. His pragmatic approach offers a roadmap for agents to stay resilient and forward-focused. Don't miss this episode if you're looking for strategies to handle client losses gracefully and keep your business moving forward. Text "free" to 208-213-8809 to receive a curated resource bundle packed with valuable tools, including links to industry leaders, YouTube channels, podcasts, and downloadable assets designed to help you excel in marketing, sales, and more.

In this dynamic episode of Agency Launch, Matt Dietz revisits a life insurance sales strategy that has proven successful in the past and is making a strong comeback. Matt shares how he managed to write 50 life policies a year multiple times, even hitting a high of 67 issued and paid policies. The key to his success? Starting the conversation with potential clients by offering something for free. Matt explains the psychological impact of offering free life insurance policies and how this approach can lead to significant savings on home and auto insurance for clients. He dives into the details of how premiums have changed over the years, creating new opportunities to save clients money while adding life insurance policies to their portfolios. Discover how Matt's strategy involves leveraging higher premiums to offer substantial discounts, making life insurance policies effectively free for clients. He provides practical examples and success stories, illustrating how agents can save clients hundreds of dollars annually by bundling life insurance with other policies. Matt also emphasizes the importance of getting into the conversation about life insurance and provides actionable tips on how to do so through various communication channels, including phone calls, emails, and BombBomb videos. He highlights the target demographic for this strategy, focusing on high-value, younger clients with significant premiums. For agents looking to boost their life insurance sales and overall numbers, this episode is packed with valuable insights and proven techniques. Matt's enthusiasm and expertise shine through as he encourages agents to take advantage of this effective strategy and drive their business forward. Don't miss this episode if you're ready to enhance your life insurance sales and learn from one of the best in the industry.

In this motivating episode of Agency Launch, Matt Dietz addresses a critical topic for insurance agents: building a robust pipeline. Matt emphasizes the importance of having an abundant pipeline to ensure more business, especially during these turbulent times in the insurance industry. With companies struggling to remain profitable and premiums skyrocketing, now is the perfect time to be aggressive with your asks. Matt shares practical advice on how to approach potential clients by asking a simple yet powerful question: "Has your insurance gone up recently?" This question is likely to resonate with many, given the significant rate increases across the industry. He encourages agents to brace for strong reactions and to offer help by suggesting a quote that could potentially save clients money. Highlighting the importance of persistence, Matt explains that a full pipeline is crucial. He breaks down the numbers game, illustrating how quoting just two or three people a day can lead to substantial success. With the current climate making clients more open to quotes, this is an opportune moment for agents to expand their reach. Matt also discusses the success stories of agents who have thrived under his guidance, achieving record-breaking months and significant financial growth. For those looking to elevate their business, Matt offers his expertise through his training platform at agencylaunch.net. Tune in to learn how to capitalize on this unique period in the industry and build a thriving business. Don't miss this episode if you want to learn actionable strategies to enhance your pipeline and drive your agency's success.

In this insightful episode of Agency Launch, Matt Dietz zeroes in on the single most important KPI for insurance agencies: premium written. Matt underscores the criticality of this metric, explaining how it serves as the ultimate indicator of success and efficiency. He emphasizes that all other metrics are secondary and should support the goal of increasing premium written. Matt breaks down how to set premium goals, track them daily, and diagnose issues when targets aren't met. He provides practical advice on building systems around premium goals, the importance of daily huddles or email updates, and the interconnected nature of various KPIs like closing ratios and quote numbers. Matt also discusses the steps to take when marketing efforts or employee performance fall short of expectations. For those seeking to refine their focus and boost their agency's performance, Matt offers a wealth of resources. Text "free" to 208-213-8809 to receive access to valuable tools, including guides on writing policies, engaging prospects, and more. Don't miss this episode if you want to streamline your operations and ensure your agency's success by focusing on the most impactful KPI.

I had a great coversation with my man John Powell who is a 3 year agency owner. John is doing some exceptional work and it was time to have him and and share his story.

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These show notes were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- In this engaging episode of Agency Launch, Matt Dietz dives into the intricacies of building a referral-based insurance agency. Drawing from nearly two decades of experience, Matt shares actionable insights on how to transition from chasing leads to having clients come to you through referrals. Matt discusses the importance of understanding state laws regarding referral payments and provides practical advice on how to incentivize referrals effectively. He emphasizes the value of offering meaningful rewards, such as higher-value gift cards or unique items from local businesses, to encourage more substantial referrals. Additionally, Matt introduces tools like Jotform for collecting client information securely and efficiently, and shares personal anecdotes about leveraging apps like Acorns for lucrative referral programs. He also touches on creative strategies, such as raffling high-value items to generate leads and build your client base. For agents struggling to fill their pipeline, Matt offers a free resource on writing 20 policies in a week without using Internet leads. Simply text "20 policies" to 208-213-8809 to receive this valuable guide. Matt invites listeners to connect with him on various platforms and offers another resource for managing high renewal rates by texting "email" to the same number. Tune in to learn how to grow your agency through effective referral strategies and innovative marketing techniques

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